ToiletTalk – Details, episodes & analysis

This episode of ToiletTalk is all about differentiating your portable restroom business by building a unique brand.

Matt Vetter is the owner of Tushee's Portable Toilets and our guest speaker. He's clearly created a very unique brand with his branding and Marty persona, so let's jump in and learn about Tushee's Portable Toilets and has one of the best phone numbers we've seen, 855-Pee-Poop.

Tushee's approach to branding and marketing their portable sanitation business is quite unique and in this episode, Matt introduces us to Marty, the mascot of Tushee's, and shares how they built a unique brand.

Be sure to check out Tushee's Portable Toilet's Instagram page if you're ready to 😂 😂 😂!

According to the 2023 Portable Sanitation Benchmark Report revenue from events in 2023 grew 300% over 2022. That growth makes sense considering covid restrictions in 2022, but PROs predict that events in 2024 will create the same, if not more revenue for their business. This episode is all about helping you get your slice of this lucrative pie.

In this episode of ToiletTalk, we sit down with Damon Powell, from FMC Advisors. They help sanitation companies maximize the value of their business when it's time to sell.

In this conversation, Damon shares what you need to know if you're thinking about buying or selling a portable sanitation business.

In this episode, we met with J Bar's co-owner, Tanis Jamar, to talk about how to improve your digital presence.

We'll cover things like:

• How to improve your website
• How to get more Google reviews
• And lots of tips to improve your social media

In this episode of ToiletTalk, we sit down with Tim, a digital marketing expert. He has spent the past 20 years helping service businesses improve their online reputation and digital marketing. Key topics covered are:

• Why your website should be your best salesperson.
• What is SEO and why does it matter.
• How to get more 5-star Google reviews.
• And Tim's secret for crushing your competition online.

As promised in the video, here is a blog post template that you can make your own. "How to choose a portable restroom company for your wedding or event."

ServiceCore sat down with Veronica, the Executive Director of the PSAI to chat about the many ways they help Portable Restroom Operators grow their businesses and network with other PROs from around the world.

We also discuss how ServiceCore is sponsoring the first year of PSAI membership for up to 10 customers per quarter.

In this episode of ToiletTalk, we sit down with John Saenz from Southpoint Rentals and Damon Powell from FMC Advisors. John shares his experience of adding product lines to their business, and Damon shares how diversifying your business can make it more valuable to potential buyers.

In this episode, we discuss a topic no PRO wants to deal with—unexpectedly losing a key player at your company. Our guest hosts are Tim and Becky Peltzer, Owners of Waste Solutions of Iowa.

We cover strategies for hiring and retaining critical roles. We also discuss the importance of documenting processes, succession planning, and developing internal talent to step into critical roles in the future.

Wouldn't it be nice if every customer promptly paid their invoice? Of course it would, but we know that's not always the case. In fact, sometimes you have to chase down customers to get paid. In this episode we explore actionable strategies to help your customers pay their invoices on time, and tackle outstanding invoices head-on when they don't.

Our guest is Scott Fisher from A.R.M. Solutions. Scott shares tips on encouraging timely payments, communicating with customers about their debts, and leveraging technology to minimize outstanding invoices. If you need help with debt recovery, you can learn more about A.R.M. Solutions here.

PROs have mixed feelings when it comes to working with a broker. Some love it and others don't. In this episode, we explore the misconceptions and benefits of working with a broker. Our guest is Chad Farley, President of ZTERS. They are one of the largest brokers in the sanitation industry. Learn more about how to join ZTERS' network here.

Key topics in this episode:

• Brokers and the portable sanitation industry.
• Why some commercial companies choose brokers over individual PROs.
• How brokers can help you expand your service area.
• And how brokers can help you launch a new product line.