Ever wondered if AI could help make your ads more awesome without losing that special "you" factor? In this episode, I went down the most fascinating AI rabbit hole (seriously, I spent an entire day playing with these tools!) to bring you the real scoop on what AI can (and definitely can't) do for your ads.

Spoiler alert: I discovered some pretty cool competitor research hacks and had a hilarious encounter with an AI that created a floating laptop (you've got to see these images in the show notes 😂). Plus, I'm sharing exactly which prompts work best for getting AI to help with your ad copy!

🔥 In This Episode:

• Discover my secret Chrome extension for competitor research

• Learn which AI tools are worth your time (and which ones... not so much)

• Get the exact prompts I use to make AI work for me

• Find out how to make AI-generated content actually sound like YOU

________________________________________

⏱️ Episode Timestamps: 

00:03 - Welcome & what you'll learn 

02:15 - What AI can't do (keeping it real!) 

04:30 - Competitor research secrets using AI 

12:45 - The floating laptop incident (my adventure with AI image creation) 

20:33 - Getting AI to write converting ad copy 

25:40 - Special invitation for course creators & coaches

_________________________________________

P.S. If you want to see the hilarious AI-generated images (including that mysteriously floating laptop), check out the full show notes at www.thelaunchlounge.com/215

P.P.S. Looking to scale to 7 figures faster? I've got two spots opening up in my agency this November! Head to www.thelaunchlounge.com/agency to apply 😊

Ready to turn Q4 into your most profitable quarter yet? In this episode, I'm spilling ALL the tea about maximizing your revenue during the Black Friday/Cyber Monday buying frenzy.

Whether you're an established coach or course creator, or just getting started, I've got some seriously juicy strategies that could help you 3X your revenue before the year ends!

• How to create irresistible no-brainer bundles (using stuff you already have!)

• Smart partnership strategies that can double your reach

• The secret sauce to crafting high-ticket offers that actually sell

• Why Thanksgiving might be your secret weapon (hint: toilet scrolling is a thing 😅)

• 0:00 - Welcome & Episode Overview

• 1:45 - Why Q4 is Your Golden Opportunity

• 3:30 - Strategy #1: Creating No-Brainer Bundles

• 6:15 - Strategy #2: Strategic Partnerships

• 8:45 - Strategy #3: Tools of the Trade

• 12:30 - Bonus: High-Ticket Offer Strategy

• 15:20 - Pre-Launch Planning Tips

• 18:45 - Practical Implementation Steps

• PartnerStack.com

• Impact.com

• CJ.com

• Meta Ads Agency Application: www.thelaunchlounge.com/agency

Don't wait for Black Friday! The shopping season starts way before Thanksgiving - get your offers ready early and warm up your audience to save those dollars for YOU!

Ready to implement these strategies? Hit play and let's make this Q4 your best quarter ever!

P.S. Looking for help scaling with Facebook and Instagram ads? We've got 2 spots opening up in November - check out www.thelaunchlounge.com/agency to apply!

Discover 10 powerful lessons I  learned from Amy Porterfield that transformed my approach to creating and launching profitable online courses. Learn tips on list building, simplifying course creation, overcoming tech challenges, and more. Perfect for aspiring course creators!

In this episode, you’ll hear me share 10 valuable lessons I learned from the queen of digital course creation, Amy Porterfield. Whether you’ve taken Amy’s Digital Course Academy or are new to the world of online courses, these lessons will inspire you to take action and start creating and launching your own online course before Christmas.

I also want to invite you to join Amy’s upcoming free live masterclass, “5 No-Fuss Steps to Creating a Profitable Digital Course from Scratch,” where you’ll learn the key steps to a stress-free course launch. 

You can sign up for Amy’s Masterclass from now until Septemeber the 20th at www.thelaunchlounge.com/amy

Tune in to hear these impactful lessons and get motivated to turn your course dreams into reality.

Discover How Coaches Can Double Their Income and Work Less with Online Courses: A Proven Strategy for Scaling Your Coaching Business.

Are you a coach who’s constantly repeating the same information to your clients in one-on-one sessions?

In today’s episode, we’re diving deep into how you can double your income and reclaim more of your time by turning your coaching expertise into a scalable online course.

By recording the foundational lessons you teach over and over again, you can create a second revenue stream and work with more advanced clients—while reducing your need for time-consuming one-on-one sessions.

When you listen to today’s episode you’ll discover:

• The benefits of converting your knowledge into an online course

• How to save time by teaching your clients at scale

• How a course can pre-qualify your clients, making one-on-one sessions more impactful

• How to overcome the top objections coaches face when considering creating a course

Plus, I’ll share real-life case studies of coaches who have transformed their business by adding an online course, and I’ll explain how you can do the same!

Tune in and start creating your profitable course that will give you back your time!

Salome

In this episode, I debunk the myth that webinars no longer work and reveal why they’re still one of the most profitable strategies for online businesses.

Despite the growing belief that webinars are no longer effective, the reality is quite the opposite. Webinars remain a powerful tool for connecting with your audience, delivering value, and converting leads—if they’re done strategically.

It’s not the format that’s outdated, but the execution. 

When done right, webinars continue to be one of the most profitable and impactful ways to grow your business in 2024.

When you listen to today’s episode you’ll discover:

• Debunk the myth that webinars no longer work and discover why they’re still a profitable tool in 2024.

• Learn how to align your offer with your audience’s needs for higher conversions.

• Understand how to use strategic copywriting that speaks directly to your ideal customer’s desires.

• Find out where to place webinars in your funnel to ensure your audience is warm and ready to buy.

• Gain actionable insights to increase engagement and attendance rates for your webinars.

• Discover the common webinar mistakes and how to avoid them for maximum ROI.

Here’s to you and your profitable webinar!

Salome

Discover how to remove the overwhelm and take your first steps to course creation.

In this episode, you’ll discover how to fast-track your digital course success. 

I share parts of my journey as an entrepreneur and highlight the opportunity to make a big impact and profit from selling digital courses. 

You’ll hear about the many benefits of creating digital courses, such as serving a wider audience, scaling your income, and mitigating risk in your business.. 

We’ll also address common reasons for not starting or feeling overwhelmed, including being too busy, not knowing where to start, and needing accountability. 

If you’re ready to take the first step and kickstart your digital courses business, join Amy Porterfield's Course Confident Bootcamp. When you join the Course Confident Bootcamp with Amy you’ll take the first 4 steps to creating and selling a profitable digital course. 

You can join Amy’s Course Confident Bootcamp now for just $47 by going to www.thelaunchlounge.com/bootcamp24

See you in Bootcamp!

Salome

In This Episode: In today’s episode, we dive into the evolving landscape of audience targeting in Facebook and Instagram ads. Over the past 6-7 years, we've seen dramatic shifts in how we can target audiences, and these changes are significantly impacting how advertisers approach their campaigns.

Here’s what you’ll learn:

• The Golden Days of Audience Targeting:

• A few years ago, Facebook and Instagram ads offered incredible precision. Advertisers could create retargeting audiences as small as a few hundred people and deliver highly specific messages, such as reminding users to complete a webinar registration. This level of precision gave Facebook and Instagram a competitive edge that other platforms couldn’t match.

• The Impact of iOS Privacy Changes:

• The introduction of iOS privacy protections in 2021 dealt a significant blow to this precision. Pixels, which were once the eyes and ears of ad campaigns, could no longer track user activity effectively. This blindfolded the algorithms, hampering their ability to optimize campaigns and skewing the data reported to advertisers.

• The Rise of Broader Audience Targeting:

• Meta’s shift toward Advantage+ targeting is pushing advertisers to use much broader audiences. While this can increase exposure, it also reduces control over who exactly sees your ads, making it challenging to ensure ads reach the most relevant users.

• The Shift in Strategy:

• With the new automated targeting, traditional funnel strategies (Top of Funnel, Middle of Funnel, Bottom of Funnel) are being disrupted. Advertisers are now forced to rethink their approach, relying more on email marketing for tasks that ads used to handle effectively.

• Challenges with Advantage+ Targeting:

• Meta’s push toward Advantage+ targeting is not without its issues. Many advertisers have found that despite opting out, Meta still switches to Advantage+ without notice, broadening the audience beyond their intended scope. This can lead to ads being shown to irrelevant demographics, which is problematic for targeting specific audiences.

• How to Take Back Control:

• There are ways to regain some control over your audience targeting, such as setting up Account Controls in Advertising Settings. This helps keep your ads within the right countries and ensures the appropriate age range is targeted. However, gender targeting remains a challenge under Advantage+.

• The Silver Lining - TikTok’s Influence:

• TikTok’s For You Page (FYP) has shifted user expectations, making them more open to seeing content from creators they’re not following. This trend has opened up new real estate on Facebook and Instagram, allowing for cheaper ad impressions in the newsfeeds of cold audiences.

• Practical Steps to Optimize Your Ad Campaigns:

• Set up Account Controls to ensure your ads reach the right people.

• Test Advantage+ audiences against cold audiences to compare cost and lead quality.

• Be vigilant with your ad setups to ensure Meta hasn’t automatically switched to Advantage+ without your knowledge.

• Capitalize on the low costs of Top of Funnel campaigns to build your email list and supercharge your upcoming launches.

Final Takeaways:

• Privacy changes have made audience targeting more challenging, but AI-driven broader targeting can open new opportunities.

• It’s crucial to adapt your strategy, focusing more on Top of Funnel campaigns while taking advantage of Meta’s new tools.

• Now is the best time to start building your email list with cost-effective ads and setting yourself up for a successful launch.

For more detailed steps on setting up your audience controls, visit thelaunchlounge.com/advantage_audience.

Listen Now and Get Ahead of the Changes!

Find out if Jeff Walker’s Product Launch Formula is really as good as they say.

In today’s episode, I share the best parts of Jeff Walker’s Product Launch Formula and some of the drawbacks. 

I also talk about two types of live launchers that PLF is right for and who it is not right for. When you listen, you’ll discover if Product Launch Formula is right for you. 

When you sign up for Jeff Walker's Product Launch Formula, you'll get the entire course, Jeff's bonuses, and 2 x 30-minute free coaching sessions with me. Don't miss out. Use www.thelaunchlounge.com/plf to sign up before 10 pm Eastern time on the 29th of August.

Jeff Walker reveals the launch strategy that has made his students over $1 Billion in sales. 

When you listen to today’s episode you’ll learn about 3 types of launches that will take you from complete beginner with no course and no audience to building a 6 or even 7- figure business launching your online courses. 

And I share how you can take these live launches and turn them into profitable evergreen funnels that you scale with Facebook and Instagram ads. 

If you want to see the Master of Live launching at work and you want to discover his strategies for launching that have made his students over $1 Billion collectively then go to www.thelaunchlounge.com/jeff and sign up for his free Launch Masterclass now.

Learn to build anticipation for your launch and sell without being salesy. 

Sign up for Jeff Walker’s Launch Masterclass which has been viewed by over 1 million people worldwide at www.thelaunchlounge.com/jeff

When you listen to today’s episode you’ll discover some ancient communication models that Jeff Walker refined and turned into what we know as the formula for launching anything live!

When Jeff studied the art of persuasion and communication to try to get his “online” business off the ground back in the 90s he accidentally stumbled upon a few communication principles that are as true today as they were where when they were invented back when humans discovered how to talk. 

Seriously, Jeff has masterfully taken the foundational principles of communication and applied them to the modern live online launch and accidentally invented the live launch formula. 

If you know anything about live launching, I bet you learned it from Jeff or someone who learned from Jeff. 

In this episode, I’ll walk you through some of the principles Jeff teaches and show you how you can apply them to your launch whether you use webinars, videos, challenges, or bootcamps to launch your course. 

Right now, for a short period of time, you can watch the Master himself teach his launch formula by enrolling in his Launch Masterclass that’s only available for a few days. 

Enjoy!

On today’s episode you’ll leave feeling inspired to start using ads sooner to grow your HOT audience and build your list of buyers faster. 

What if you could instantly free up $70 per month in your business and put that money to work to help you reach thousands more people every day on social media?

What if those thousands of people will find your social profiles and then join your email list…

And what if those who joined your email list also bought a low $ offer from you within the first few days of joining your list?

It’s possible with engagement ads and a few tweaks in what you spend money on in your business. 

In today’s episode, you’ll find out exactly how to unlock the hidden cash in your business and put that money to work to help you build your HOT audience and your email list of leads that start to buy your offers sooner. 

When you’ve listened to today’s episode, you’ll feel inspired to take action and use ads to get in front of thousands of people every day, on autopilot!

Enjoy!

Salome

PS: If you're ready to start growing your email list faster so you can launch sooner, get the FREE 5-day video training where I show you exactly how to get your first ad up without needing a tech degree. Get the training at www.thelaunchlounge.com/getmyadup

Learn one simple strategy I’ve used for over 5 years to boost my audience engagement and build a HOT audience that converts to leads faster.

You really don’t have to slave on social media all day to build an audience who will buy your courses from you. 

There is a much faster way to build a HOT audience who’s ready to buy from you without needing to post every day and be at the mercy of the algorithm gods. 

In today’s episode, I’ll show you the easiest way to start using ads for just $5 per day. 

When you know how to create a simple Engagement campaign you’ll instantly reach thousands and thousands of people online every day without lifting a finger. 

Engagement ads will not only help you reach more people online and build your social media audiences, you’ll also see a surge in new email list subscribers when you start flooding your social media accounts with more engaged audiences. 

Start using engagement audiences today by going to www.thelaunchlounge.com/getmyadup where I’ll show you exactly how to set up your first ad without needing to get a tech degree. 

Ever get those "helpful" emails from Meta offering to chat about your ads? Yeah, me too. 🙄 In this episode, we're diving into the burning question: Are these Meta ad reps actually worth your time?

Spoiler alert: The answer might surprise you (or not 😉).

Here's what we're dishing about:

• The real deal behind those Meta marketing calls

• Why these reps might not be the ad saviors they claim to be

• When you might actually want to pick up that call (hint: it's rare)

• The secret agenda these reps are pushing (and why it might not align with YOUR goals)

Plus, I'm spilling the tea on a hilarious email exchange that'll make you go "Oh, Meta... 🤦‍♀️"

Whether you're a seasoned ad pro or just dipping your toes in the Meta waters, this episode is packed with insider info you won't want to miss!

So grab a Prosecco or a Latte, get comfy, and let's chat about why these Meta reps might not be your new BFFs after all.

P.S. Stick around till the end for an exciting announcement about our agency. We're looking for two lucky coaches or course creators to join our ad-venture! 🎉

Or just go to www.thelaunchlounge.com/agency to apply to become our next 7-figure success story!

Ready to take your ads game to the next level? 🚀

If you've got a profitable online course or coaching biz and you're itching to crank things up a notch, we might just be your perfect match!

We're on the hunt for two awesome humans to join our ad-venture starting November 1st. Our dream team is pumped to help you flood your funnels with traffic and zoom to 7 figures faster than you can say "Meta who?"

Wanna throw your hat in the ring? Go to www.thelaunchlounge.com/agency and apply NOW! 

You might just be our next 7 figure superstar! 🌟

Chapters: 

0:00 - Intro and the Meta marketing rep mystery 

3:15 - The real scoop on Meta rep calls 

7:30 - Why Meta's advice might not fit your biz 

12:45 - The e-commerce assumption trap 

18:20 - When (if ever) to consider a Meta rep call 

22:00 - Wrap-up and exciting agency announcement!

Building Your Email List With Ads Is Easier and Faster Than It Used To Be. Tune In To Find Out Why. 

I wish I could pour the magic of having a warm (and large) email list into a bottle and sell it in small doses. 

If everyone knew how incredibly life-changing it can be to send some emails to your list and make money they would take me seriously when I keep saying “Build Your List Faster!!”. 

But alas, only a few brave souls will listen and take action, and experience the absolute awesomeness of the magic of having a hot email list!

They’ll also experience profitable launches and have money flowing into their bank accounts, and finally be able to (insert thing you want to buy, experience, or quit doing forever). 

If you’re one of those who’ll take me up on this challenge even if it is just because you’re curious to see what happens when you finally have a large, warm email list, you’ll love this episode. 

Tune in and let me tell you why it is easier to get started with list building ads today and it is cheaper than it has been in years. 

And when you make your first 10K from your emai list, you can send me chocolate and we can celebrate together. 

xox

Salome

Feeling a little 'behind' when it comes to your business goals? 

This episode is a replay of an oldie but a goodie that I thought you'd love!

Ever feel like when you're about to get back on track to achieving your goals, a million sneaky little excuses pop into your head?

'It's too expensive right now,' 'I need to focus on the kids’, 'It's just not the right time'.

We can all relate, amirite?

On this show, you'll meet my superstar A-Lister student, Brittany Bennion and hear the fantastic story of how she doubled her list in just two months! Brittany is on a mission to help female entrepreneurs build wildly successful businesses by showing them how to brand with confidence and competence. You know those stunning headshots of others who look so polished and presentable….and you think….HOW!

Brittany knows all the secrets to looking your best, and she shares some of her best kept secrets for snapping the perfect selfie (you’ll have to tune in to learn more!).

So, how did Brittany double her list? 

You might be expecting me to say, the internet gods opened up the cyber heavens, shone a sunbeam on Brittany’s ads, made her go viral, and she now lives in the Hamptons sipping on Pina Coladas every day. 

Not the case.

After moving across the country, homeschooling her five kids, and juggling her photography business, life happened, and Brit's goal of building her list through A-Lister took a backseat, and she pulled right back. 

We've all been there, haven’t we!

But Brittany did something different. Rather than accepting defeat and listening to the millions of excuses flying around her mind, she put her hand up, asked for help, and started showing up regularly on our A-Lister coaching calls again.

- Even if it felt intimidating.

- Even if she felt like she was behind.

- Even though the timing felt a little off.

It wasn't overnight, but the results of her consistent, brave work paid off…big time!

You’ll have to tune in and hear the whole story for yourself, because it’s seriously inspiring.

Today's episode will show you it's not about being perfect or always staying on track. It's time to embrace the reset. Show up again even if your feelings want to keep you safe. Find your courage and simply begin again! Put your hand up and show up, again, there are hundreds of thousands of people all over the world waiting for you to be the voice they were waiting for to make a difference in their lives.

XOX

Salome

How To Run Ads And Be Profitable 

If I had a dollar for every time someone told me they felt they’d make more money if they put their money into a broken vending machine rather than into the Ads Manager, I’d be rich!

There are many ways to waste money, but ads shouldn’t be one of them! 

However, when you are a course creator who launches courses live two, three, or four times a year, it can be a mystery working out exactly how your ad dollars are coming back into your pocket. 

So to help you know exactly how course launchers often waste money on ads, and to demystify how to measure your results so you never have to wonder if you made money, I give you today’s episode. 

When you listen to today’s episode you’ll learn the 4 most common ways I’ve seen money wasted on ads and you’ll find out exactly what to do so you never waste any money on ads. 

To profitable ads and even more profitable launches!

Salome

Discover Why Ads Are Cheaper And It’s Easier To Get Started If You’re Brand New Right Now

I did an experiment. I tried relying solely on organic social media to build my email list and drive traffic to my website. I failed! 

Not because I did not work my hiney off to make it happen (as have you I’m sure). But because the algorithm gods sit on their bean bags somewhere in Palo Alto and control who sees my content, how much of it they see and when they stop showing it to them. 

So I switched my ads back on after not running a single ad for 6 months. And what happened next blew my mind. 

In today’s episode, I share it all with you. 

When you listen to today’s episode you’ll discover the importance of starting early with their ads and starting soon. NOW is the best time to start because organic is just getting harder and harder and paid is getting cheaper - for NOW!

And when you’re ready to get started with ads to increase your reach and skyrocket your hot leads email list go to www.thelaunchlounge.com/getmyadup and take the free 5 Day Video Training where you get to look over my shoulder as I show you exactly how to set up your first ad. 

Enjoy!

Salome

Strategies That Create More Demand And Sell Courses Even Before You Launch

When you listen to today’s episode you’ll leave feeling inspired to think creatively about your next launch and how you can create more demand for your course long before you launch. 

When you listen  you’ll hear: 

• How one client increases demand using a ‘deposit’ strategy to secure sales long before their launch

• How another client turned their testimonials into a coffe table book to inspire more people to create a business as past students did. 

Imagine going into a launch with half your revenue already in the bank and half the seats of your course already sold. 

You can when you know how to use some uncommon strategies that sell more courses even before you launch. 

Enjoy listening

Salome

From Successful Coach To Profitable Course Creator - How to turn your coaching business into a thriving online courses business.

When you listen to today’s episode you’ll learn the exact steps to turn your coaching business into a profitable online courses business so you can take on fewer coaching clients and start selling your knowledge to more people, sooner.

Discover: 

• Why you can’t just sell your specialist knowledge online and what you need to do instead

• Why it’s been easy for you to sign up coaching students but that won’t help you when you’re selling online

• The one thing you need to talk more about on social media to build your email list faster so you can launch sooner

Start selling your expertise to more people and make a bigger impact when you can turn your knowledge into a profitable online course. 

Listen to this episode to find out how. 

Salome

You Can Build a Large Social Media Following And Still Protect Your Privacy

Leave feeling relieved and empowered knowing you can have very strong boundaries between your audience online and your personal life, and still build a following large enough to sell your courses. 

When you listen to today’s episode you’ll discover why your audience doesn’t need you to show your personal life on social media as much as you think. 

You’ll learn the key to creating relatable content without feeling like you’re “on” all the time. 

And you’ll learn how you can manage your brain to create strong boundaries between social media and your life. 

Enjoy!

Salome

Discover The Key To Turning Your Coaching Business or Your Influencer Business Into a Profitable Online Courses Business. 

I recently created a bonus course for our students inside The Launch Lounge Membership and shared with them what I share in today’s episode. 

I’ve never had so many people tell me this was the biggest ah-ha moment for them and now they know why they’ve been struggling for years. 

In today's episode, I’ll share with you the three types of business models we can build as personal brands that create content on social media to make money online. 

When you listen you’ll know:

• Why your audience loves your free stuff and never buys what you sell

• Why you’re great at building an audience online but they never buy your courses

• Why your coaching students love your content but you struggle to sell your courses to new audiences. 

I know you’ll walk away from today’s episode with a new perspective on how to build your audiences and what to offer them when you sell your courses. 

Salome

How To Repurpose Old Blog Posts That You Don’t Want To Use Any More

Today is a walk-and-talk episode and you and I will be walking through the streets of Brisbane together. 

Let me share with you some of the real conversations I’ve had with clients and students this week and give you a sneak peek into our world. 

Today I answer the question “Should I delete old Blog posts or keep them” this is relevant because our old posts can easily start to feel a bit…well, embarrassing to us. 

Tune in and hear what I told our students in The Launch Lounge and how I learned this the hard way. 

Hope you enjoy the episode and I’ll be back here next week. 

Salome

Use This Copywriting Tip To Increase Leads Conversions On Your Lead Magnet Landing Pages

Words…don’t come easy to me, how can I find a way to make you see, I love you, words don’t come easy!

Actually, they do! 

When you know what to listen for and you can turn your ideal customer’s language into the copy you use on your pages, your conversion rates will skyrocket!

When you listen to today’s episode, you’ll learn how making this one change can triple the conversion rates of your lead magnet landing pages. 

This way you get to build a list filled with hot leads ready to say “yes” to your paid offer when you’re ready to launch. 

It’s a simple strategy that you can easily implement right now. 

So have a listen and then make some edits to the copy on your pages and see the difference this one copywriting tip makes. 

Enjoy!

Salome

Ever wonder why some ads make you stop scrolling while others just blur by? In this episode, we're diving deep into the world of ad creatives - the good, the bad, and the downright confusing!

I'm spilling the tea on:

• What's working RIGHT NOW in images and videos for ads that convert like crazy 💥

• The top 3 mistakes to avoid with your ad creatives (trust me, you don't want to make these!)

• Real examples of ads I stumbled across during my Saturday morning scroll-fest (yes, I actually do this for fun 🤓)

Plus, I'm breaking down why some big brands' ads hit the mark while others... well, let's just say they could use some Launch Lounge love!

Whether you're a course creator, coach, or just ad-curious, this episode is packed with nuggets to help your ads stand out and convert.

So grab your favorite beverage, pop in those earbuds, and let's dive into the wild world of ad creatives together!

Visit thelaunchlounge.com/212 to explore the ads discussed in the episode.

__________________________

Hey, course creators and coaches! 👋

Got a profitable biz and ready to crank things up a notch? We're on the hunt for two awesome humans to join our ad-venture! 🎉

If you're itching to flood your funnels with traffic and zoom to 7 figures faster than a cat video goes viral, we might just be your perfect match!

We've got two VIP spots opening up on November 1st, and our dream team is pumped to help you skyrocket your biz with killer Facebook and Instagram ads.

Wanna throw your hat in the ring? Go to thelaunchlounge.com/agency and apply today. 

Who knows? You might just be our next 7 figure success story! 🌟

______________________________

Chapters:

0:00 - Intro and ad creative fascination 

3:05 - Mistake #1: No clear benefits (feat. Vin's masterclass ad) 

7:20 - Mistake #2: Confusing creative (feat. Kintzing Licensing's beach guy)

11:45 - What makes a great ad (feat. AdRoll's abandoned cart guide) 

15:30 - Using the ideal customer's point of view (feat. Toyota Tacoma's cliff-diving truck) 

19:45 - Another not-so-great example (feat. Growth Masters Summit) 

24:15 - Tips for creating better ad creatives 

Visit thelaunchlounge.com/212 to explore the ads discussed in the episode.

Discover The Fastest Way To Build Your Email List

As a digital marketer, your email list is your most valuable and important asset in your business. 

Having a hot email list that loves hearing from you means you have a way to create revenue on demand 24/7.

• When you listen to today’s episode you’ll learn why using list-building ads is still the fastest and easiest way to grow your email list- on autopilot. 

• You’ll discover the secret to launching your courses sooner when you have a hot email list

• I share some amazing, and some shocking stats with you, that will motivate and inspire you to start running ads sooner and grow your email list faster. 

Happy list building!

Salome

Build Your List Faster With Just $5 Per Day

When you listen to today’s episode, you’ll:

• Discover why you keep spinning your wheels when you try to build your audience organically on Facebook and Instagram and why you’re not making progress faster. 

• One easy ad that will help you skyrocket your audience growth now for just $5 per day.

Let’s face it, you need a big, warm audience and you need it fast!

When you’re gearing up for a launch, the best gift you can give yourself is launching to an audience who joins your launch ready with their credit cards in hand!

But, the organic algorithm leaves us, too often feeling like we’re walking through mud. 

When you know how to run a simple engagement ad for just $5 per day, you unlock limitless engagement on your social media account and get to sit back and let your ad grow your audience for you. 

Join me as I share the exact strategy you need to grow your audience faster and get more engagement on Instagram and Facebook. 

Salome

Enforce Healthy Money Boundaries Without Losing Any Sleep

When you’ve listened to today’s episode, you’ll feel confident knowing that you have a strong mindset for setting clear money boundaries and you'll have the tools to enforce those boundaries. 

Learn from my mistakes and set healthy boundaries with clients and students from day 1. 

When you know how to set healthy money boundaries you can rest easy knowing that future-you, your children, your team, and your business will always be safe. 

In today’s episode you’ll discover:

• How to remove friction at the point where people pay you to ensure you don’t have to deal with money boundary violations in the first place.

• The secret to removing your self-worth from your work’s-worth and the confidence this one shift can give you.

• A reminder of who you really serve and who you are protection when you hold firm on your boundaries and enforce them with love.

• How to draft responses to the most common boundary violations so you never have to reply to emails when you’re not feeling your best.

• Rest easy knowing you’ve delivered great value and know that refund requests and payment failures are part of being successful. 

I hope you leave this episode feeling stronger, healthier, and more profitable!

Salome

Why Selling Out Might Be The Best Thing That Happens To Your Business

Today’s episode is another walk-and-talk episode where you and I walk through the streets of Brisbane and we have a casual chat about things that came up in conversations with students and clients this week. 

When you join me for the walk you’ll discover: 

• How to tap into the power of scarcity to increase your sales launch after launch.

• How selling out of physical products can be the best thing that happens to you in a launch. 

• How to think about meeting the needs of your clients or students when they are asking you for access to your course after the cart is closed. 

• How to take care of future you over giving in to the needs of now-you and why you’ll thank me for this.

Enjoy this lovely outdoor walk with me as you listent to today’s episode. 

Salome

Some Self-Care Rituals That Help Me Create More Balance In My Life As I Build My Online Business

When you listen to today’s episode, you’ll leave feeling inspired to implement some of the self-care rituals I’ve discovered that is helping me live a more balanced life and experience more joy in my business.

This is the best time to be alive through our online businesses we have the opportunity to reach millions of people every day.

However, sitting behind a computer, staring at a phone screen and being on Zoom calls all day can take its toll on our mental and physical health.

In this episode you’ll discover: 

• How the nature of online businesses is harming our nervous systems and how we can protect ourselves against this harm

• How to set up your online business to minimise notifications and help calm your brain down

• How to create space in your days and your weeks so you have productive time for doing the things only you can do without feeling like you’re constantly dropping the ball

• How to use a simple environment shift to increase creativity and get more done, in less time. 

I trust this will inspire you to make even the smallest change to help you feel more joy and live a more balanced life. 

Salome

Fix These Common Landing Page Mistakes And Grow Your Email List Faster

Learn how to avoid making some of the most common landing page mistakes and fix them so that you can increase your page conversions and turn more of your social media followers and website visitors into hot leads on your email list. 

When you listen to today’s episode you’ll discover: 

• One common mistake that leaves your lead cold and clicking away from your page

• The single most important purpose of every lead magnet landing page and how to ensure your page does this

• The secret to instantly grabbing your lead’s attention and generating curiosity so that they download your lead magnet without hesitation

• The right time to tell your lead about your offer - and when NOT to talk about what you do

• How to use testimonials to boost conversions even more

• How to keep your pages compliant to the ads policy so that you protect your ad account at all cost

In the show notes of today’s episode, we have an example of our highest-converting landing page of all time. 

Go to www.thelaunchlounge.com/182 to see the image of this page and use it for inspiration for your page template.

Salome

Selling Doesn’t Need To Leave You Feeling Icky. Do This To Start Loving Your Sales Conversations.

When you listen to today’s episode you’ll discover the real reason you feel icky about sales and how to turn it around

You’ll know exactly what to do instead so that you feel confident and, most importantly, comfortable the next time you sell your courses or your services. 

You’ll also discover: 

• The real reason you think you hate sales and one easy strategy to turn it around

• The reframe you need to start selling with confidence and self-belief

• The secret to building up your authority so that leads flock to you for help and you can only sell to very warm audiences 

• How to ask great questions to unlock the secret to effortless selling

Tune in to today’s episode and start feeling calm and confident every time you sell your courses, memberships, or services.

Salome

Share the highs and the lows and all the lessons learned from 10 years of being an entrepreneur with me on today’s show. 

Today marks the 10 year anniversary of the day I officially started my journey as an entrepreneur. 

There have been many, many highs worth celebrating and many lows I would not have chosen in the moment. 

However, every low, every struggle and every failure comes with lessons and today, 10 years later I look back on this journey and my heart is filled with gratitude for every moment. 

When you listen to today’s episode you’ll feel inspired to take more action to build a business that gives you more time freedom and more control of your ability to earn money.

You’ll learn the biggest lessons I learned and hopefully make a few fewer mistakes than I did. 

I hope that you’ll leave this episode knowing you’re never alone on this journey and I am right here with you through every moment. 

2014 - 2016 - The Baby Years

I share with you the biggest mindset challenge I had in this time when everything felt new.

We talk about imposter syndrome and how I learned to value my knowledge and build confidence to start selling my services. 

I share the challenges that come with creating inconsistent income and how I navigated that.

You’ll hear about the biggest lies I believed and how I finally discovered the truth.

2016 - 2017 - Reality Hits

Finally, I had some wins. But results were still inconsistent and I felt, at times completely beaten by entrepreneurship. 

Find out what my biggest fear was in this period and how I failed when my biggest fear became a reality.

Hear about the small successes and how vulnerable I was to believe there was something wrong with me that I could not make this work faster. 

2018-2021 - Massive Growth

A period of enormous growth for my business and my revenue. 

I share the choices I made that led to the breakdown and how I learned to set boundaries with clients who were not a good fit for us. 

You’ll hear me share the joys of building a team and the challenges I faced in the process. 

I share my biggest regret when it comes to building my audience and staying in touch with my podcast listeners. 

2022- 2024 - Maturity, Finally!

I share my vision for the future and what the next 10 years of my journey will look like. 

You’ll hear me talk about the difference between loving my life and letting my business be a part of a life I love, and relying on the business to give me the life I want and why I made big changes to shift these two things around. 

I remind you that you are not alone and I am here with you every step of the way and there is nothing you’re facing that I have not faced too!

Send me an email at podcast@thelaunchlounge.com if you want to share any part of your journey with me. 

Salome

Welcome to episode 179. Today’s episode is called: Hot Tips To Define Your Niche and today’s episode is a Friday Walk and Talk episode.

I walk through the suburbs of Brisbane and you join me as I share some of the ah-ha moments from conversations with students and clients with you. 

In today’s episode, you’ll:

• Learn one new way to think about how you define your expertise and your niche. 

My goal is to help you cut through the overwhelm and clearly identify the problem you solve. 

You’ll also discover the ONE big difference between what you do, and what the problem is that you solve. 

Discover how this one distinction can help you write better copy, find your ideal customer online faster and create offers they cannot wait to say “yes” to. 

Enjoy this with me as we walk and talk. 

Salome

In 10 years of being an entrepreneur, I’ve learned that something that works well today, might not work tomorrow. 

That’s why I always help my students in The Launch Lounge Membership to implement marketing principles that work, even when the market, the economy and social media landscapes change. 

In today’s episode you’ll discover 5 things that’s working well right now to help you build lucrative audiences and convert them to sales faster. 

You’ll hear:

• What your no 1 goal on social media should be right now if you want to make the most of the opportunities the algorithm gives us

• One platform that rewards consistency and helps your video content get found faster

• What your focus should be right now when it comes to optimizing your content for SEO

• Why now is the time to focus on building long-term relationships with your audience

• How you can get started with ads to save up to 10 hours a week in content creation and 3x your email list faster

When you implement what you learn today, you’ll see your audiences grow faster and flood your email list with leads that can’t wait to buy your online courses so you can impact more people’s lives and create your Freedom Empire. 

Salome

Discover how to rewire your brain for success with Brad Bizjack. Learn to handle anxiety, redefine success, and unlock your potential. Plus, get details on a free 5-day challenge to accelerate your success journey.

Boy, do I have a treat for you today! I sat down with my old friend Brad Bizjack, and let me tell you, this episode is jam-packed with so much goodness, it might just make your brain explode (in a good way, of course)! 🤯

Brad knows about rewiring your brain for success, and he's got some runs on the board when it comes to coaching entrepreneurs for success. We dive into:

• How Brad went from being in mega debt to helping thousands of people

• Why your emotions are actually your besties (even the icky ones!)

• A super simple trick to handle anxiety like a boss

• How to figure out what success REALLY means for you (hint: it's probably not what you think)

Plus, Brad spills the beans on his upcoming free challenge where you’ll discover how high-performers achieve their goals faster and feel less stressed than all their peers, so you can experience more success and fulfillment.

To join Brad’s Success Accelerator Challenge go to www.thelaunchlounge.com/successchallenge

Ready to listen!

Grab your favorite drink, get comfy, and let's dive in! 🎧☕️

-----------------------------------

Timestamps:

00:00 - Welcome and intro to Brad 

03:38 - Brad's journey from debt to success 

08:05 - Defining success on your own terms 

15:01 - The RULER method for handling emotions 

20:07 - A quick exercise to recognize anxiety in your body 

25:50 - Different root, different fruit: Why mindset matters 

31:28 - How beliefs shape our potential and results 

38:00 - Redefining success for yourself 

41:15 - All about Brad's Success Accelerator program

----------------------------------

To join Brad’s Success Accelerator Challenge go to www.thelaunchlounge.com/successchallenge

Remember, if you love what you hear, don't forget to hit that subscribe button and leave us a review. It helps other awesome people find our little podcast family!

Until tomorrow, when we’ll talk about Why Some Ad Creatives Work—And Why Others Fail! 🚀💖

Salome

If you’ve ever felt disappointed in the results you got from a live launch, today’s episode is for you. 

You’ll hear stories about course creators who bawled their eyes out over so much wasted money that could easily have been avoided if they only knew what you’ll know after listening to this episode. 

When you listen you’ll also learn:

• Why ads are cool, but the marketing that supports the ads is where the money is at

• How to know if your audience is ready for a profitable launch

• What to do to guarantee you never waste money on launch ads ever again

• One simple thing you can do after every launch to ensure you know exactly how to improve your results in your next launch. 

Tune in now, and discover the secret to running profitable launch ads that turn your business into your Freedom Empire!

Salome

Welcome to the first episode of our brand new show The Launch Lounge Podcast. 

In this episode, Salome shares what’s happened since the last episode of The Shine Show and why she rebranded her business to The Launch Lounge. 

When you listen, you’ll learn what you can expect from The Launch Lounge Podcast from now. 

Salome spills the beans on what’s to come on topics like:

• How to use ads without wasting money

• How to build large warm audiences, fast

• How to master marketing so you can build a profitable business sooner

• How to use your business to make a bigger impact in the world

• How your business can become your Freedom Epire!

Tune in and let’s catch up like old friends!

We have a big announcement!

**🚨 red lights flashing 🚨**

The Shine Show is taking a holiday. Not the sit by the pool kind, the type where you turn your phone off and complete a crazy hike up a mountain.

My team and I are using this time to kick goals that we’ve been dreaming of for years. I get goosebumps just thinking about it! 

So while your ears have a rest, remember we’re in the background doing amazing things that I can wait to share with you when we return.

We will be back, and better than ever. 

Stay tuned.

Would you say you love money? 

Or does it make you feel dirty and guilty even to think about loving money?    

I LOVE money.  I love the thrill of making money.  I love so much about money and what it can do for me, both in terms of needs and wants.  I love it. I have no guilt about loving money and I want you to love money too. 

You will have heard before that money and happiness are not mutually exclusive, and that life is not black and white.  So how did we come to acquire all these weird feelings around money?

This week on The Shine Show, I’ve dug deep into the history of money and explained how the past has created these screwed-up stories about value, greed, and natural riches.  I find it fascinating and painful, all at once. 

It’s time to change the way we create and distribute wealth in the world.  Time to stop trading a steady paycheck in return for showing up.  It’s time to heal our relationship with money. One lipstick at a time. 

PS - You can join The Accelerated Launch Bonus Experience by clicking here. $497 gets you everything you need to map out your entire course, build your launch and get it all up in time to launch early in 2023 to a raving crowd who cannot wait to buy from you.

You’ve been hearing me talk about Amy Porterfield for a few weeks now and  I’m sure by now you know that Amy teaches course creators how to create and launch profitable digital courses. 

But all you really need to know is that Amy is 100% the reason why I’m here today, speaking with you from this platform I have built thanks to what I learned from Amy.  

She’s the reason I have a beautiful business, where I get to work from my own home, around my kids and their activities AND make money.  

Today on The Shine Show Amy joins us live to share her story and tell you why NOW is the best time to start an online courses business. 

During my interview with Amy, you’ll hear exactly how much her influence on me has been totally life changing.  I know that sounds really cringy and the term is over-used, but listen in to hear how real that feels.  

Yes, there were tears and I make no apology for that because the gratitude and passion I feel for being able to work and make money on my terms, while impacting the lives of so many others, is truly special.  

Everything Amy has helped me do, she can help you to do too. 

Start now. 

Quit your job.

Let go of the security blanket. 

When the world feels a bit uncertain, online courses are a safe bet.  If you’ve been thinking you’ve got a digital course in you (and yes, my friend, you 100% do) then don’t miss this uplifting, practical episode where Amy shares exactly why NOW is the best time to start your digital course business.  

P.S. In case you haven't seen my other emails, we’re excited to announce The Accelerated Launch Digital Course Academy Bonus Experience! Not only will you receive 5 star step-by-step guidance from Amy, but you will also receive support from my team and I. Resulting in big life changes for you and your family, for you and your sanity and for you and your contribution to the world and in how you earn wealth. Click here to learn more!

When you’re faced with the raw truth of life, that it’s all going to end one day, you think about things differently.  You think about what you ‘really’ want. 

Sitting there in the waiting room, I decided I ‘really’ wanted to teach.  But until I came across Amy Porterfield and her course, I literally had no idea how to make that happen.

Life is too short to hold onto things that don’t fulfill us.  Today, I’m so privileged to be in the position to be teaching inside Amy’s own community and now I share 25 (+1) things that I’ve learned from this amazing woman, friend and long time mentor.

This week on The Shine Show, you too will fall a little bit more in love with not just Amy, but everything she shares, everything she teaches and absolutely everything she stands for.

Listen in, take a stand and don’t be bland.  

P.S. In case you haven't seen my other emails, my go-to online business gal, Amy Porterfield, is hosting a FREE Masterclass called How To Recession-Proof Your Business with One Digital Course: 5 Strategies To Create & Launch a Profitable Digital Course From Scratch and there is a ticket with your name on it HERE.

Why does social media for our business stress us out so much?

If you’re like me, then you love endlessly scrolling through other people’s content, there goes a gazillion hours down the rabbit hole. Yet when it comes to posting our own message on the socials.. we see it oh, so differently.

Nothing is quick, nothing is good enough and we often hate it. Am I right? 

Social media doesn’t need to be like that. 

This week on The Shine Show we talk about the one thing that makes it all worthwhile and I can tell you it’s definitely not fake eyelashes or number of likes and it’s certainly not perfect posts. 

When we consider that the purpose of social media is to build our email list (hint hint), and we realize that there are many ways to do this with social media playing a very small role, then we totally remove the pressure. Social media is about connection. Nothing more. And of course, when do we make the best connections? When we’re sharing our authentic self. Think of it like dating! 

Listen in to hear how to chill and relax your own approach to social media. You get to choose your preferred platform, your favourite message delivery and EXACTLY how and what you communicate with your audience. I want you to choose whichever options help you to be confident and feel like the expert that you truly are.

P.S. In case you haven't heard, my go-to online business gal, Amy Porterfield, is hosting a FREE Masterclass called How To Recession-Proof Your Business with One Digital Course: 5 Strategies To Create & Launch a Profitable Digital Course From Scratch and there is a ticket with your name on it HERE.

So you already know that launching an online course is the easiest way to change the way you work and create wealth for you, your family and your community - You know that right! ‘Course you do

So you’ll want to give that course a cool name!

The name is just a tiny part of your course, but it’s easily the one part that most often leads to procrastination.  

Tune in to today’s episode of The Shine Show to hear all about my own naming course naming confusion and how you can avoid making the same mistakes I did.  You really will thank me. And I’ll also reveal what to do instead

P.S. If you’ve been here a while you’ve probably heard me talk about my mentor Amy Porterfield and the life-changing (I kid you not!) impact she’s had on me. Amy has been my mentor since 2015 and as someone who has spent over $30,000 every year for the last 3 years on online courses, I can tell you that Amy’s training is hands down the very best in the industry. I know, because I have bought it ALL!! This year we are offering the best bonus ever for anyone who wants to learn from Amy AND also for anyone who has learned from Amy before. Yes, we will be offering a massive bonus when Amy launches her signature course Digital Course Academy this year but we are also extending that offer to any of the DCA alumni in our community. 

P.P.S If you are new to Amy’s teachings and want to find out exactly how she helped me quit my job and create a successful online courses business click here to sign up for the Digital Course Academy waitlist. 

P.P.P.S If you are already a DCA Alumni and you want to get the opportunity to go through the experience with us this year click here to find out how you can qualify to get access to our bonus. 

Remember when you first signed up for a social media account? Did you love to share absolutely everything? The excitement of posting ten times a day soon wore off, hey?  

If you’re anything like me, pretty quickly you started to feel exposed and exhausted, so much so that many of us took a backward step. So, when I tell you that you don’t need social media and you don’t even need ads, have I got your attention? 

Today on The Shine Show I’ll share with you 3 types of content you need to create in the lead-up to your launch that will have your audience eating out of your hand when you say “enroll now”.  

Press play and listen now!

P.S. If you’ve been here a while you’ve probably heard me talk about my mentor Amy Porterfield and the life-changing (I kid you not!) impact she’s had on me. Amy has been my mentor since 2015 and as someone who has spent over $30,000 every year for the last 3 years on online courses, I can tell you that Amy’s training is hands down the very best in the industry. I know, because I have bought it ALL!! This year we are offering the best bonus ever for anyone who wants to learn from Amy AND also for anyone who has learned from Amy before. Yes, we will be offering a massive bonus when Amy launches her signature course Digital Course Academy this year but we are also extending that offer to any of the DCA alumni in our community. 

P.P.S If you are new to Amy’s teachings and want to find out exactly how she helped me quit my job and create a successful online courses business click here to sign up for the Digital Course Academy waitlist. 

P.P.P.S If you are already a DCA Alumni and you want to get the opportunity to go through the experience with us this year click here to find out how you can qualify to get access to our bonus.

Are you handling money, or is money handling you?

If you're not paying yourself consistently…

Or you're scared of being taxed twice...

Or bouncing money from biz account to personal account…back to biz account every month…

It doesn't have to be this way!

I know how intimidating it can be even thinking about finances, especially when deep down you know things are a little out of hand. 

But guess what? You are not a lost cause & it's not too late to get back on track.

Once you get past the discomfort, there is real joy found from diving deep into your money things. 

No need to dive in alone because today I'm joined by one of my Launch Loungers, the brilliant Darcie Milfeld, who went from drowning in debt to financially independent before she reached 40!

After getting an MBA up her sleeve, working as a Senior Vice President at Bank of America, and doing a lot of groundwork, Darcie figured out a system to break free of the debt and build serious wealth. 

She has now online-coursified her financial framework and helped over 400 women reach their financial goals while having fun along the way.

And today, she is sharing her magic with you!

She joins me on The Shine Show, sharing her wealth of knowledge, from the money mindset that'll change everything, the small steps you can take today to set yourself up for big financial goals, and the key to creating more wealth in your business.

If today's episode hits home, you can soak up even more of Darcie's wisdom at Green Bites Project. Get her life-changing course, 'Grow Financially Well' & jump on the waitlist for her highly sought after 'Business Finance' course.  

XXX

Salome

P.S. If you’ve been here a while you’ve probably heard me talk about my mentor Amy Porterfield and the life-changing (I kid you not!) impact she’s had on me. Amy has been my mentor since 2015 and as someone who has spent over $30,000 every year for the last 3 years on online courses, I can tell you that Amy’s training is hands down the very best in the industry. I know, because I have bought it ALL!! This year we are offering the best bonus ever for anyone who wants to learn from Amy AND also for anyone who has learned from Amy before. Yes, we will be offering a massive bonus when Amy launches her signature course Digital Course Academy this year but we are also extending that offer to any of the DCA alumni in our community. 

P.P.S If you are new to Amy’s teachings and want to find out exactly how she helped me quit my job and create a successful online courses business click here to sign up for the Digital Course Academy waitlist. 

P.P.P.S If you are already a DCA Alumni and you want to get the opportunity to go through the experience with us this year click here to find out how you can qualify to get access to our bonus. 

Discover essential tips for choosing the right ad agency in this episode. Learn how to boost traffic, ask the right questions, and build a successful partnership for scaling your online course or coaching business with Facebook and Instagram ads.

In this episode, we explore the critical aspects of selecting the right ad agency, especially for online course creators and coaches. 

Salome shares a few personal stories (some you won’t believe!) and expert tips on partnering with the right agency to scale your business using Facebook and Instagram ads. 

Discover how to evaluate potential agencies effectively and ensure they align with your business goals.

What you’ll learn:

👉 Boosting Traffic with Ad Spend: Learn how increasing your ad spend on platforms like Facebook and Instagram can enhance traffic across all your digital channels, including YouTube.

👉Choosing the Best Agency: Understand the importance of asking agencies about their processes, success metrics, onboarding practices, and creative collaboration to ensure a perfect fit for your business.

👉 Onboarding Essentials: Discover why a comprehensive onboarding process is important for agency success and how providing detailed information can lead to better results.

👉 Collaborative Creative Process: Learn how to keep your brand consistent while using your agency's creative skills to the fullest.

👉 Effective Budgeting Tips: Identify the right budget for your ads and the necessity of optimizing your funnels before increasing your budget.

👉 Critical Questions to Ask Agencies: Equip yourself with essential questions regarding agency experience with your business model and reviews from similar clients.

👉 Building Trust and Relationships: Learn the importance of fostering a trusting and collaborative relationship with your agency to ensure they are the right fit for your needs.

When you’ve listened to today’s episode, you’ll know exactly how to navigate the process of finding the right agency for your business. You’ll understand what you absolutely can expect, no demand, from your agency, and how to measure the real value of the agency you hire to help you grow. 

______________________

Are you an online course creator or coach with a profitable business looking to scale? Apply for one of the two openings at The Launch Lounge Agency. Visit https://thelaunchlounge.com/agency to apply and unlock your business's potential with strategic ad management.

I've seen Ads Manager hires turn out worse than Kim & Kanye. It's a story I hear far too often….

Ever thought…

"I’m done with this slow poke organic social media growth stuff; I'll get an Ads Manager to put my course in front of millions of people. Surely at least half of them will love what they see, press 'Buy Now' and boom, instant millionaire."

Easy peasy.

Narrator: *it was not easy peasy*

Well, it’s an easy peasy way to throw a whole lot of money into cyberspace. And chances are if you’ve been in this sinking cyber boat before, you’re still pretty salty with that mean Ads Manager who promised the world, but delivered peanuts!

Well…I've got some news for you….

(And heads up, it might infuriate you a little)

It’s not the Ads Manager’s fault.

But it is a sign that you need to take a deep dive into your biz because there's a problem that needs fixing stat!

So when are you ready for an Ads Manager? What should you look for when hiring an Ads Manager? What can cause it to go so terribly wrong? 

This week on The Shine Show we’re talking all things Ads Managers!

I’m exposing the lies you've probably been told, the reason it ends badly for so many course creators and what to do next if you've been the victim of a flopped campaign!

Grab a coffee and PRESS PLAY here.

XXX

Salome

P.S Want profitable launch results THIS year? Yes, like before Christmas? We got chuuu, boo! If you are thinking about launching in September, October or November now is the time to get your launch ducks in a row. The fastest way to do that is by joining The Launch Lounge. You'll get the education, the coaching & the support you need to hit 6 and even 7-figure launches! It's like giving your launch a serious glow-up. Doors will be opening very soon with limited places to snap up. Be first in line by joining the waitlist here.

Imagine working for Tony Robbins and having Amy Porterfield as your manager right at the time when this big, mysterious goldmine known as online courses was just starting to emerge.

No need to imagine because this week on The Shine Show, I'm joined by Gina Onativia, who spent 5+ years creating online courses for Tony Robbins before online courses were even a thing! 

This gal seriously is one of the pioneers in the industry, which means she's seen it all, from the jaw-dropping, insanely genius marketing ideas to the facepalming, train crash moments.

These days, Gina uses her superpowers to help online course creators take their kernel of an idea and create a clever roadmap to popping that baby into a buttery online course!

We all have something to give; we all have a lot of passion paired with some killer knowledge that helps others solve significant problems.

…..and we wanna get paid for it!

But the reality is, passion alone won't pay the bills.

There are some common mistakes online course creators make when pulling information out of their heads and turning it into an online course, and this week Gina drops some serious GOLD. She shares her sticky note strategy that'll help you get everything out of your head and into an online course that you're proud to put a hefty price tag on.

From finding your niche to creating an irresistible lead magnet that draws in your dream students, let me tell you there is so much value in this week's episode!

If you need more of Gina's magic in your life (spoiler alert: you do), check out her podcast, Online Course Creator Incubator over at Course Creation Boutique. You will find heaps of useful resources for your online course, but you will not find anything helpful on Irvator (IYKYK). 

PS: You can still snag one of our spots in the 30-Day Intensive Program where you and I work together one-one to prepare you for your next launch. You’ll leave the experience knowing exactly what worked well for you in the past that you should do more of, identify what you should stop doing, and know exactly what ads to run and how to put together your next launch strategy so that you know you are growing your business profitably. Click HERE to apply.

Today I'm getting a thorn out of my side…pesky little Low Dollar Offers. 

When your main offer isn't flying out the door, it's completely normal to think…

"What if I sell all that value for just $27? It’ll be the deal of the century! I'll hit 1000 sales in no time and CHA CHING baby, I'm a 5-figure launcher”…..

Super easy, right?

Hoolllldddd up! 

Low Dollar Offers can actually do the exact opposite of a 5-figure launch and land you a 5-figure loss, sending all your precious moolah straight to Zuckerberg's pocket. 

Here's a truth bomb for you: 

Loyal, high-paying, sustainable students won't need a huge discount to want to work with you!

They will be happy to pay what you're worth. 

$27…$1,000...even $10,000…because your superpowers are helping them to solve a huge problem. Imagine if a dream student who would be happy to pay $1,000 for your course, jumps on board for just $27? 

Sure, they scored a bargain, love that for them; but YOU end up missing out, big time. And after all the hard work you’ve poured into your business, you deserve to receive what you're worth.

So why are there so many Low Dollar Offers flying around? When do they actually work? 

This week on The Shine Show, I'm exploring the in's and out's of Low Dollar Offers, how they work and how you can decipher if it's the right option for your next launch. 

Don't even think about slashing your prices until you've listened to this episode. 

Xxx

Salome

PS: Doors to The Launch Lounge are officially open; this is your chance to join the hottest community of online course creators. Get personalized coaching from ad strategists, launch specialists, marketing strategists, and copywriters. Inside you'll get the support, the community, and the education you deserve. No one size fits all solutions, just the right information when you need it. If you're ready to scale your business to 7 figures and beyond, join The Launch Lounge now before doors close. Click HERE to learn more. 

Finding the right people when you advertise on social media means half the battle is won!

When you have great ad copy and a great message, you want the confidence to know for sure that your ad dollars are getting your message in front of the right people. 

But how do you do that if the platform and the rules keep changing?

Easy, you listen to today’s episode of The Shine Show with ad experts Caroline Fenton and Amy Wyhoon as they share with you all the ad targeting that is working right now. 

Tune in to today’s episode if you’re ready to be discovered by more of your future students. 

XXX

Salome

P.S. If you loved this episode and you're a committed online course launcher who wants bigger profits in your next launch, then The Launch Lounge is the place to be. No one size fits all solutions, just the right education you need when you need it, 1:1 coaching from experts in different areas of launching and scaling, and the best community of online course creators on the internet. It’s the place to be if you want to reach 7 figures and beyond. Doors are opening soon. Join the waitlist here.