The Holly Penney Show – Details, episodes & analysis

From Fear to First Class: Rewriting Your Limits with Shelby Eloria

In this episode, Holly is joined by keynote speaker, image consultant, and her personal stylist Shelby Eloria. Together, they dive deep into what it really takes to stretch beyond your comfort zone and step into the next level of life and business. Shelby opens up about her own experiences with growth, the concept of the “terror barrier,” and how to keep pushing forward even when it feels uncomfortable. They talk about goal setting, staying aligned, surrounding yourself with the right people, and embracing bold moves—like saying your $50K goals out loud.

Shelby also shares the exciting behind-the-scenes of her upcoming launch of the Authentic You program with Black Sheep Co., and how she’s making her personal styling services more accessible virtually. You’ll leave this episode inspired, grounded, and ready to take that next bold step in your journey.

What You’ll Hear in This Episode:

• Why pushing your limits never gets easier—but it does get more rewarding
• Shelby’s powerful story about hitting (and moving through) the “terror barrier”
• How Shelby defines success—and why it’s okay to say big goals out loud
• The importance of having people in your circle who keep you aligned
• Behind the scenes of Shelby’s Authentic You program and upcoming launches
• Tips on saying “no” to the good to make room for the great
• Celebrating growth and dreaming big together

Connect with Shelby Eloria:

• Instagram: @shelbyeloria & @style.and.blacksheep.co
• LinkedIn: Shelby Eloria
• Website: allsetstyle.com

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset 

https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

In this episode, we're diving into a powerful yet often overlooked topic: celebrating your wins—big, small, and everything in between! If you’re someone who rushes past your achievements without taking a moment to reflect and appreciate them, this episode is for you.

What You'll Learn in This Episode:
✔️ Why celebrating your wins is crucial for success 

✔️ How acknowledging milestones boosts mental health, productivity, and confidence 

✔️ A personal story about receiving the Fire Journey Leadership Award—and the lesson I learned from it 

✔️ The science-backed benefits of recognizing progress, including a 25% increase in happiness! 

✔️ A simple challenge to help you start celebrating your wins today

My mastermind group’s powerful tradition of tracking and sharing wins A funny (and slightly embarrassing) moment from receiving my recent award The mindset shift that helped me embrace celebrating myself Why YOU should be your own biggest cheerleader

Your Challenge This Week:
Take a moment to reflect—what is one thing you’ve accomplished recently that you haven’t celebrated? Big or small, acknowledge it, and share it with someone today!

If you’re feeling bold, screenshot this episode, post your win on social media, and tag me @holly_penney on Instagram—I’d love to celebrate with you!

Connect with Holly:

Website: https://hollypenney.ca/
Instagram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth: A Guided Journal to an Abundant Money Mindset
Grab your copy here ➡ https://hollypenney.ca/unlocking-wealth-journal/

Love this episode? Support the podcast by leaving a review on your favorite streaming platform! Your feedback helps us grow and bring you more inspiring conversations.

E23. You've Started a Business—What's Next?

One of the most common questions I hear from new business owners… I started a company, what else should I be doing?? 

In today’s episode I discuss the foundational pieces to setting up your business for success!! 

Resources: 

Canada Revenue Agency, Business Line: 1-800-959-5525

Nova Ridge Bookkeeping Website: https://novaridge.ca/

Quickbooks Online Discount Link: https://refer.quickbooks.ca/s/holly30

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

E22. The Nova Ridge Bookkeeping Story

From a laptop on the kitchen table in my 2 bedroom apartment with 2 young children as a single mom, to a nationwide professional bookkeeping firm with a growing team!! 

On today’s episode, listen to the founding story of Nova Ridge Bookkeeping Ltd. 

Nova Ridge Bookkeeping Website: https://novaridge.ca/

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

E21. Who’s in your Circle? 

Today Holly shares the importance of who’s in your inner circle, and how that can help support you to create the life you desire. 

My Exclusive FB Community: 

https://www.facebook.com/groups/thewomeninbizcollective/

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

E20. What comes first... Confidence or Courage?

“Confidence is simply the willingness to try.” 
- Mel Robbins 

“What’s the difference between Confidence and Courage? Confidence feels good.”

- Dan Sullivan 

Book Recommendation: 

10x is easier than 2x by Dan Sullivan 

https://a.co/d/ipUKwlQ

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

Today’s episode is a fun one.. 10 Things you didn’t know about ME! 

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

In this episode Holly shares her strategies to refocus, realign and recommit to her goals in 2024. 

In addition she shares her tips on how to say No, and mean it. 

Nova Ridge Bookkeeping: https://novaridge.ca/

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform~

Today I chatted with Katie Dooley, she is the Founder of Paper Lime Creative, a branding and design agency in Edmonton, AB. Her love of design and art took shape at a young age, and since then, she’s been soaking in as much knowledge about art, business, and design as she can. 

Katie’s passion and talent for design have made her a first choice for businesses looking to amplify their branding. However, it’s her vibrant personality and relatability that people love most about her. 

She can make a deep connection and lasting friendship in a matter of minutes! Better yet, she takes the time to listen to people’s unique stories and goals to deliver stand-out work. It’s one of many reasons why Paper Lime Creative is known as a collaborative design agency. 

Katie’s Branding/Design Tips: 

#1) Take your favourite client out for lunch  

#2) Hang out where they hang out 

#3) Find your brand colours 

#4) Be yourself, be relatable. 

Connect with Katie Dooley: 

www.PaperLime.ca

katie@paperlime.ca

@paperlimecreative (IG and FB)

@katieadooley (LI)

Get Katie to Disney!!! 

Let’s paint a vibrant future for your brand, one newsletter at a time. 

SIGN UP NOW: https://lp.constantcontactpages.com/sl/VZ0kZB9/plcnewsletter

The Holy Watermelon Podcast: 

https://holywatermelonpod.wixsite.com/homepage

Connect with Holly:

Holly’s Website: https://hollypenney.ca/

Connect on the ‘gram: https://www.instagram.com/holly_penney/ 

Unlocking Wealth, A Guided Journal to an Abundant Money Mindset
https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~

In this Episode of The Holly Penney Show, listen to the LIVE recording of Unlocking Wealth, a Guided Journal to an Abundant Money Mindset book launch.


Connect with Holly:
Holly’s Website: https://hollypenney.ca/
The ‘gram: https://www.instagram.com/holly_penney/
Unlocking Wealth, A Guided Journal to an Abundant Money Mindset https://hollypenney.ca/pages/unlockingwealth

~Please consider supporting the growth of this podcast by leaving a review on your favourite streaming platform.~