Now That You're Set Up—Here's How to Actually Prompt AI

You've uploaded your brand playbook. You've set up your Claude Project. Your custom instructions are dialed in. So why does the output still feel a little… off? In this episode, Amanda and Rachel go back to basics and break down the prompting skills that close the gap between "technically correct" and "actually sounds like my brand."

The fix isn't a better tool or a fancier setup—it's how you talk to the tool once the foundation is already in place. These four moves work across ChatGPT, Claude, and any AI tool you're using.

In this episode, we cover:

• Why prompting AI like a search engine produces generic output—and what to do instead
• The difference between giving AI a task versus giving it a job, and why that one shift changes the output completely
• How naming a specific reader (not just a demographic) gives the tool something real to aim for
• Why telling AI what to avoid is often more powerful than telling it what to do
• How to iterate on output instead of starting from scratch every time—and why that's faster
• Why none of this replaces your brand playbook, and how prompting and brand documentation work together

This week's action step: Think about a deliverable you have coming up this week. Write your prompt using the four-step checklist from this episode—describe the job, name the reader, add constraints, and iterate on the output. Notice how the result compares to what you've been getting.

If you've ever felt like you're briefing a brand-new freelancer every single time you open an AI tool—re-uploading your brand guide, re-explaining your audience, re-describing your tone—this episode is going to change your workflow. Amanda and Rachel break down two Claude features that eliminate the endless repetition and finally make AI feel like a team member who actually remembers who you are.

This is a follow-up to last week's episode on switching from ChatGPT to Claude, but you don't need to have listened to that one first. Whether you're already using Claude or just curious about what's out there, this episode walks you through exactly how Projects and Skills work, when to use each one, and how they compare to what you might already be doing in ChatGPT.

In this episode, you'll learn:

• Why your AI output keeps drifting off-brand—and how to fix it with one setup step

• What a Claude Project is and how to set one up for your business (it's like a client folder your AI can actually read)

• How to use the Project Knowledge base to give Claude lasting context across every conversation

• What Skills are and how they teach Claude repeatable workflows 

• The key difference between Projects and Skills, and when you need one, the other, or both

• How to connect Google Drive so your Project stays up to date automatically

• Why your Brand Playbook is still the single most important thing to upload into any AI tool

This week's action step: Pick one area of your business where you spend the most time going back and forth with AI. Go to Claude, create your first Project, upload your Brand Playbook, and see how different the output feels when the tool actually knows who you are.

Need help building your Brand Playbook or setting up AI workflows for your team? Reach out to Fifteenth Page at fifteenthpage.com.

Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

We’re kicking off Season Two of The Fifteenth Page Show with a topic every health brand needs to understand: ChatGPT Health.

This new, health-focused experience inside ChatGPT promises deeply personalized insights grounded in a user’s own medical records, and data. While it hasn’t rolled out publicly yet, its arrival signals a major shift in how people will seek, trust, and consume health information.

In this episode, Amanda and Rachel break down what ChatGPT Health's launch means for women’s health brands creating content today. If your brand treats, educates, advises, or supports people in the health space, this conversation is essential listening.

What We Cover in This Episode

- What ChatGPT Health is—and how it differs from standard ChatGPT

- How personalized, data-driven AI will change consumer expectations for health content

- Why generic health education will no longer feel “useful”

- The behavioral shift toward earlier self-education and smarter patient advocacy

- How ChatGPT Health may impact SEO, blogs, and traditional content strategies

- Where brands can complement AI instead of competing with it

- Why context, nuance, and credibility matter more than ever

- How storytelling and subject-matter expertise create trust AI can’t replicate

- The rise of “how to talk to your doctor” content—especially in women’s health

- What brands should start doing now to prepare for this shift

Key Takeaways for Health Brands

- AI will win at personalization—brands should win at meaning, nuance, and trust

- The job of brand content is no longer to give answers, but to explain the why

- Credibility, transparency, and evidence-based practices are no longer optional

- Editorial standards, clinician review, and clear sourcing build durable trust

- The most valuable content helps people understand, advocate, and feel supported

About the Show

The Fifteenth Page Show brings you smart conversations at the intersection of brand strategy, content, and AI-powered systems. Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands sharpen their messaging and scale their brand marketing content without losing their sanity.

It’s the last Fifteenth Page Show of the year—and we’re wrapping with five trends that will shape brand marketing in 2026.

Fresh off our holiday party (yes, matching Grinch sweatshirts were involved), we’re keeping this one short and strategy-packed. This isn’t about chasing shiny trends. It’s about recognizing real shifts in audience expectations and brand behavior.

Inside:

• Why “AI slop fatigue” is real—and what replaces it

• How brands are rethinking trust as a key performance metric

• The return of IRL experiences (and what “micro-experiences” really mean)

• Why nostalgia is back (and working)

• The new SEO: Generative Engine Optimization (GEO)

Plus, a heartfelt thank you to our listeners—for tuning in, sharing, and helping us grow this little pod into something powerful.

👉 If you’re a marketer, founder, or creative in women’s health, this one’s for you. Trend-forward, people-first, and totally slop-free.

✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio: fifteenthpage.com/about 

As the year wraps up, Fifteenth Page is looking ahead to what 2026 demands from brand and content leaders—especially in women’s health. In this episode, we break down five essential brand marketing resolutions that will help your business build authority, stay competitive in an AI-driven landscape, and scale content without losing credibility or voice.

What We Cover in This Episode:

1. Get Serious About AEO & GEO: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are no longer optional. We discuss how brands can optimize content so it’s easily surfaced, cited, and trusted by AI tools like ChatGPT—without throwing out their existing SEO strategy. The key shift? Designing content for answerability, not just rankings.

2. Nail Your Brand Voice & Messaging: If your brand voice lives mostly in people’s heads, it’s time to document it. We explain why clearly defined messaging isn’t just a content exercise—it’s a strategy check that reveals gaps, misalignment, and missed opportunities across your brand.

3. Clean Out Your Content Closet: A content audit in 2026 needs to go beyond traffic metrics. We talk about how to evaluate whether content is building or diluting your authority, how to identify strategically off-brand pages, and why brand voice clarity must come before content cleanup.

4. Invest in the Right Storytellers: As AI levels the content playing field, storytelling becomes the differentiator. We explore why brands are increasingly hiring editors, journalists, and brand marketers—and how the right storytelling talent can help your brand stand out in a crowded landscape.

5. Treat Content QA Like Product QA: Your product wouldn’t ship without testing—so why does your content? We break down what content quality assurance should look like in women’s health, from medical review to brand voice checks, fact-checking, and editorial workflows that support scale without sacrificing trust.

What brand marketing goals are on your list for 2026—and what’s getting deprioritized? Share your thoughts in the comments. We can’t wait to see what your brand is building next year!

GET IN TOUCH: Need help making your 2026 goals reality? Explore our brand marketing packages and get in touch at fifteenthpage.com

AI isn’t replacing your creative team—but it can tank your brand if no one’s watching.This week, we break down Valentino’s now-infamous “AI slop” campaign, our tests with Google’s Pumeli tool, and the very real risks of removing humans from the creative process.

If you're a marketing or content leader feeling the pressure to automate everything, this episode is your (reassuring) reality check.

In this episode:• The Valentino AI fail everyone’s talking about. Watch at your own risk here.• What Google’s Pumeli gets right—and very wrong• Why human editors remain non-negotiable for brand trust

🎁 Get a free 30-minute strategy session: First come, limited spots. Book your free strategy session.

In this Thanksgiving-week episode, we’re talking about one of our all-time favorite topics: Brand Voice—and why it’s becoming the last true differentiator in the age of AI-generated everything.

As AI makes it easier than ever to produce content at scale, brands are running into a new problem: sameness. When everyone uses the same tools, the same models, and the same “friendly conversational” defaults, it becomes nearly impossible to stand out.

That’s where brand voice becomes your best advantage.

If you’ve been feeling like your content is drifting into AI-generic territory, or if you know your brand voice currently lives inside one person’s head and nowhere else, this episode is your nudge to finally codify it.
Because the brands that win in 2025 and beyond will be the ones who sound unmistakably like themselves—not because they create the most content, but because they’ve created the most distinctive.

RESOURCES MENTIONED:

• Brand Voice Toolkit: Your starting place for defining a tone that AI can actually work with—not flatten.
• Get in Touch: Need help defining or refining your brand voice—or figuring out how to translate it into your AI workflows? We’d love to support you. Visit fifteenthpage.com to get in touch.

Planning a big 2026 launch? Whether it’s a new product, new brand, or fresh campaign—this episode is your step-by-step guide to setting it up for success (without the stress).

We’re deep in the holiday campaign season, but the savviest brands are already thinking months ahead. In this episode, we break down the exact systems and strategies you should put in place now to ensure a smooth, cohesive, and high-converting launch later.

Here’s what we cover:

• Why your messaging framework is your campaign’s backbone—and what to include

• The proof points that matter: testimonials, founder story, real reviews, clinical research

Try this: The exact ChatGPT prompt we used to write our founder story 

• Creating a scalable editorial strategy (even if you’re using AI or freelancers)

• What content systems to build now to save time later (plus our fave tip: a custom GPT for your campaign)

• How to turn your 2026 launch into a calm, collaborative, conversion-ready rollout
  

Whether you’re an emerging brand or scaling fast, this framework will set you up with launch confidence.

🧠 Bonus: Want our Go-to-Market Package details? Head to Fifteenthpage.com or reach out for a free strategy call.

Amanda Flores and Rachel Morris reflect on three years of building Fifteenth Page, a women-led brand studio. They share the real talk on partnership, purpose, and the lessons that keep both friendship and business thriving.

Links & Mentions

• CliftonStrengths Assessment

• Learn more about Fifteenth Page

• Follow us on Instagram @fifteenth.page

Are copywriters really being replaced by AI—or just learning to work smarter with it?

In this episode, Rachel and Amanda answer the most common questions they get about using AI in copywriting and content strategy. They share how AI has changed their workflow, what still needs a human touch, and the tools that actually save time for small teams.

You’ll also hear how they talk to clients about ChatGPT, the risks of using AI in women’s health content, and Amanda’s must-try ChatGPT parenting hack that’s saving parents everywhere this holiday season—grab the link here.

✨ Want more AI + brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights: fifteenthpage.com/about 

More brands—especially in health and wellness—are creating richer, more editorial content. With AI now part of the content workflow, what does it take to create newsroom-worthy content without losing your brand’s voice or credibility?

In this episode of The Fifteenth Page Show, hosts Amanda Flores and Rachel Morris explore how brands can responsibly integrate AI into their storytelling, the editorial standards that separate great brand journalism from generic output, and the processes that help content teams scale smartly.

In This Episode

• Why brand as media company is more than a buzzword

• Examples of health brands setting the bar high. Shoutout to Ōura, Nutrafol, Maven Clinic, and Midi Health

• What editorial and clinical standards health brands should have in place

• How to balance AI support with human oversight and brand voice

• The difference between quantity and quality in content strategy

• Using proprietary data and founder stories to build authority and trust

  Why it’s time to treat AI as your editorial intern, not your editor-in-chief

• 
  

  Resources Mentioned

  • Read now: 7 AI Mistakes to Avoid in Women’s Health Content
  • Let's set your brand up for storytelling success! Get in touch with Fifteenth Page

  
  

  
  

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.

This week we’re digging into a very 2025 question: Does my copy sound too much like ChatGPT?

We’ve seen marketers start adding intentional typos, quirky errors, or “casual” language to prove their writing is human. But the real question is: Does your audience actually care who wrote it?

In this episode, we explore:

• What the latest research says about consumer bias around AI-generated copy

• Why adding errors to seem “human” can backfire—and what to do instead

• How to make your content feel credible, trustworthy, and on-brand (regardless of how it’s written)
  

Spoiler: your audience isn’t grading your grammar. They’re looking for trust, care, and consistency—and that starts with owning your voice, not faking your humanity.

🎯 Whether you're writing ad copy, web pages, or LinkedIn posts, this episode will help you skip the weird tricks and double down on content that connects.

Want our thoughts on the divisive “em dash”? Listen to our hot take: In Defense of the Em Dash—And Why the AI Conversation Needs a Rethink (Episode 7).

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If you’ve been hearing the buzz about people switching from ChatGPT to Claude, you’re not alone. In this episode, the Fifteenth Page team breaks down what’s actually driving the shift—and whether it’s something you should be paying attention to for your own content and marketing workflows.

Some of it comes down to output quality. Many users are finding that Claude produces more thoughtful, nuanced, and editorial-feeling content with less need for heavy editing. But there’s more to the story than just better copy. From differences in how each tool handles context and memory to how they respond to prompts, the experience of using these tools can feel surprisingly different.

In this episode, you'll learn:

• Why more users are exploring Claude—and the mix of product and values-driven reasons behind the shift
• How Claude’s output compares to ChatGPT when it comes to tone, nuance, and editability
• What a “context window” is and why it matters for long-form content and complex projects
• How Claude’s tendency to ask clarifying questions can actually improve your results
• What features like Projects and Skills mean for building more consistent AI workflows
• Why prompting fundamentals still matter more than the tool you choose

This week's action step: Take one prompt you use often and run it in both ChatGPT and Claude. Compare the outputs side by side—which one feels more like your brand, and which one requires less editing?

Need help choosing the right AI tools—or building a workflow that actually works for your team? Reach out to Fifteenth Page at ⁠fifteenthpage.com⁠.

Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in editorial excellence. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

In this episode of The Fifteenth Page Show, Amanda and Rachel dive into one of the most time-saving strategies in brand marketing: repackaging content with AI. While content repurposing isn’t new, using AI to make it faster, more consistent, and more strategic is a total game-changer, especially for small or time-strapped teams.

They share how to plan your “big idea” content, brief AI tools effectively, and build a system that keeps your brand voice consistent across every channel—from landing pages to newsletters to social posts.

Whether you’re a marketing leader, copywriter, or creative ops pro, this episode will help you rethink your workflow so you can spend less time recreating content—and more time creating impact.

🔗 Resources & Links

• Get in touch: hello@fifteenthpage.com

• Follow Fifteenth Page on Instagram and LinkedIn

• Listen to our previous episode on campaign planning

With AI making it easier (and faster) than ever to churn out content, it’s tempting to treat every update, offer, or idea like a Big Launch Moment™. But more isn’t more—it’s often just more noise.

In today’s episode, we’re unpacking one of our rallying cries here at Fifteenth Page: not everything is a campaign.

Constant campaigns lead to message fatigue for your audience—and burnout for your team.

We’re sharing how to spot the difference between a true campaign and a simple message worth sharing—plus a practical framework to help your team plan smarter, stay focused, and tell better stories.

You’ll learn:

• How to protect your team’s time, energy, and creativity

If your team is stretched thin or your content calendar feels like a sprint that never ends, this episode will help you reset, refocus, and reenergize your storytelling.

🎧 Listen now to learn how to scale your content strategicall—without overwhelming your team or your audience.

This week, we’re unpacking a major shift: how Generative AI is transforming brand discovery. With tools like ChatGPT and Gemini becoming the go-to place for questions, what your customers are saying about your brand now matters as much—if not more—than your paid campaigns.

Tune in to learn:

• Why generative AI is reshaping online brand visibility

• Why smaller, authentic brands may have an edge in the GenAI era

1. Cement your brand messaging:Strong, sticky language prompts customers to echo your story.

2. Invest in customer experience: Every touchpoint can fuel authentic, positive reviews.

3. Prioritize earned media: PR and media mentions build trust signals for AI.

4. Nurture your communities: Especially on platforms like Reddit, where authentic conversation thrives.

5. Encourage and reward customer storytelling:Make it seamless for people to share their experiences.

6. Blend paid + organic strategies: Use ads not just for clicks, but to spark conversation and credibility.

   
   

✨ Why it all matters: In a world where AI search is surfacing the most trusted and referenced brand voices, your customers might just be your most powerful influencers.

Resources + Links

• Fifteenth Page – Learn more about how we help women’s health brands sharpen their messaging for Gen AI success.

• Missed last week’s episode? Listen here—we shared how AI can save you up to an hour a day.

Welcome back to The Fifteenth Page Show—your go-to for AI, brand marketing, and women’s health.

This week, we’re unpacking one of the biggest promises of AI: saving time. But is it really delivering?

Some studies say yes—AI tools are saving users up to two hours a day. But for many women’s health teams we talk to, it’s more complicated. Time savings depend on how you’re using AI, how steep your learning curve is, and what you actually do with that reclaimed time.

We cover:

• The real question behind “saving time”: save time for what—more tasks, or more space?
  

• How AI helped us launch and produce this very podcast (without a 70-hour workweek)
  

• Practical ways to use AI beyond writing—like admin, research, and planning
  

• Real tools and use cases that free up brain space for more creative, strategic work
  

If you’ve ever felt like AI just adds more to your plate, this episode will help you rethink how you're using it—and where it can actually make your week easier.

👀 Want to share your experience? Drop us a note at hello@fifteenthpage.com—we’d love to hear how AI is (or isn’t) working for your team.

Newsletter sign-up Stay on top of all things AI, brand marketing, and women's health when you sign up for the Fifteenth Page weekly newsletter here.

AI is speeding up work and allowing writers and other creatives to do more in less time—but does that mean rates should drop? In this episode of The Fifteenth Page Show, Amanda and Rachel unpack the debate and why expertise matters more than ever.

From freelance writing rates to the divide between quantity vs. quality content, this conversation challenges marketers and business owners to rethink how they value creative partnerships in the age of AI.

If you’ve ever opened ChatGPT or Claude and frozen at the prompt box, this one’s for you. Today, we’re walking through the single prompt we recommend every marketer start with—our “Swiss Army knife” of prompts that works for almost any deliverable: emails, captions, taglines, campaign ideas, even brand voice checks.

👉Get the simple formula here.

Tip: Copy this prompt, save it, and use it the next time you need content fast.

✨ Want more AI and brand marketing tips? Sign up for our newsletter for prompts, strategies, and behind-the-scenes insights from our studio.

Welcome to The Fifteenth Page Show, hosted by Amanda and Rachel of Fifteenth Page—the brand marketing and copywriting studio for women’s health companies. Each week, we share smart strategies and AI-powered systems to help you sharpen your story, scale your content, and simplify your workflows.

In this episode, we’re exploring how to use AI outside your 9-to-5. From cooking hacks and parenting support to budgeting tips, vacation planning, and even redesigning your living room, we’ll show you fun, low-stakes ways to experiment with AI in everyday life. Along the way, we’ll talk about why it matters that women build comfort and confidence with these tools, how AI can lighten the mental load, and where inspiration might strike for both home and work.

If you’ve ever wondered how AI could make your evenings easier, your weekends more organized, or your book club discussions more engaging, this episode is packed with real-life ideas you can try today.

In this episode, we’re answering some of the biggest questions that came up during our recent AI & Brand Voice workshops. If you missed the live sessions, don’t worry—we’ll be hosting more soon (sign up for the waitlist below 👇).

The 6 questions we cover in this episode:

• ✍️ Join the waitlist for our next AI & Brand Voice Workshop: Sign up here

• 🎙️ Missed it? Listen to Episode 11 for a deep dive into custom GPTs

• 💡 Want prompts + brand marketing tips delivered to your inbox? Subscribe to our newsletter

If you’re spending too much time rewriting newsletters, giving feedback, or briefing freelancers—this episode will change how you work.

This week on The Fifteenth Page Show, we’re diving into Custom GPTs: what they are, why they’re different from regular ChatGPT chats, and how we use them to cut busywork and keep our content sharp, consistent, and on-brand.

You’ll learn:

• What a Custom GPT is (and how it compares to Gemini’s “Gems”)

• A behind-the-scenes look at "Judge McJudge"—our brutally honest custom GPT that reviews client work like a no-BS CMO

You’ll also get:

🔗 Our favorite Custom GPT prompt—try it for yourself

Chapters

00:00 Introduction to Custom GPTs

00:59 Understanding Custom GPTs

03:31 Practical Applications of Custom GPTs

05:17 Creating and Sharing Custom GPTs

07:03 Real-World Examples and Use Cases

09:34 Setting Up Your Own Custom GPT

On this episode of The Fifteenth Page Show, Amanda and Rachel pull back the curtain on one of their favorite under-the-radar AI tools: Google’s NotebookLM. While ChatGPT often steals the spotlight, NotebookLM offers something different: a document-driven AI that only works with the materials you feed it, from brand voice guides and product claims to clinical protocols.

They explore why this matters so much for women’s health brands, where accuracy, compliance, and brand consistency are non-negotiable. You’ll hear how NotebookLM can repurpose approved content, prevent AI “hallucinations,” act as a searchable brand library, and even generate audio and video overviews that would normally take days to produce.

If you’ve been looking for a way to supercharge your content creation without risking off-brand or inaccurate messaging—and maybe even cut your video production budget—this episode will give you the inspiration (and practical steps) to get started.

If your AI content strategy is supposed to make content faster and easier, why does your brand messaging feel more chaotic than ever? In this episode, the Fifteenth Page team tackles the real reason marketing teams are struggling with AI-generated content—and it has nothing to do with the tools themselves.

The problem? Most brands are skipping a foundational step before they ever open ChatGPT or Claude.

The fix is a brand playbook—one centralized document that captures your brand voice, tone, messaging pillars, audience pain points, founder story, and positioning. Without it, every person on your team is prompting AI differently and getting a slightly different version of your brand every single time.

In this episode, you'll learn:

• Why AI is amplifying an old brand messaging problem that existed long before ChatGPT or Claude

• What a brand playbook is and why one centralized document beats a scattered folder of PDFs and decks

• Exactly what to include: brand positioning, founder story, audience pain points, voice and tone guidelines, messaging pillars, and real content examples

• How to set up dedicated AI assistants—Custom GPTs and Claude Projects—that consistently produce on-brand content

• Why uploading real writing samples moves the needle more than any prompt ever will

• The human review and AI governance process your team needs—especially critical for health and wellness brands where misinformation is a real risk

• How one solopreneur is now getting 90%+ of the way there on blog content with minimal editing, and how it unlocked an entirely new content channel for her business

This week's action step: Open a blank Google Doc, title it "Brand Voice," and describe your brand like a person. Who are they? How do they talk? What five words do they never say? That single exercise will immediately improve the quality and consistency of your AI-generated content.

Need help building your brand playbook or setting up dedicated AI assistants for your marketing team? Reach out to Fifteenth Page at fifteenthpage.com.

Fifteenth Page helps brands and marketing teams build practical AI content strategies rooted in strong brand messaging. Brand messaging has always been our thing—and in the age of AI, it matters more than ever.

This week, we’re bringing you something a little different: an at-home AI mom hack that will save your sanity (and maybe make you laugh).

Amanda shares how she used ChatGPT’s voice mode to handle her toddler’s endless “Is it time to go yet?” vacation questions—turning it into a fun, low-stress game instead of a battle of logic with a 3-year-old.

Whether you’re weeks out from a big trip, trying to dodge a trampoline park visit, or just need creative backup in the parenting trenches, this hack is for you.

We’ll cover:

• How Amanda set up this simple, fill-in-the-blank ChatGPT prompt in seconds

• Why voice mode makes all the difference

• Tips for personalizing the experience (like uploading your itinerary or using your kids’ names)

• Why this isn’t really lying to your kids (and how it’s no different than classic “they’re just not open yet” parenting)
  

📱 Bonus: Grab Amanda’s ready-to-use prompt template here

Just when you thought you were getting the hang of ChatGPT, there’s a new update you need to know about: ChatGPT Agent.

In this episode, we unpack:

• • What “agentic AI” is (and how it’s different from custom GPTs)

• Why ChatGPT Agent could transform how content and brand teams work

• Real-world use cases: from full content production loops to competitor research and meeting prep

• How to prepare your team now—even if you don’t have access yet
  

👉 Spoiler alert: The teams who’ll win here aren’t the most technical. They’re the most prepared.

UPDATE: Since recording, we’ve gotten access to Agent and have started testing it out—stay tuned for an upcoming episode where we’ll share our favorite ways to use it for brand and content teams.

RESOURCES REFERENCED IN THE EPISODE:

• Brand Voice Worksheet (Free Download) – Get your voice documented and ready for AI

• OpenAI’s ChatGPT Agent Announcement

• 
  

  Have you used Agent? Share your tips and use cases in the comments—we’d love to hear what’s working. 👇

And don't forget to sign up for our newsletter⁠ for the most up-to-date AI marketing news and tips.

Amanda’s out on the beach (jealous), so today you’re stuck with just Rachel—and a very punctuation-forward rant.

Lately, LinkedIn has been filled with hot takes about the em dash being a dead giveaway for AI-generated content. But here’s the thing: writers love em dashes. Editors live for em dashes. And yes, ChatGPT uses them too—because it learned from us.

So, is an em dash a red flag? Or just a beautiful, dramatic, totally human piece of punctuation doing what it does best?

We get into:

• Why the em dash deserves a little respect
• The real question we should be asking about AI-generated copy

• A quick plug for our live AI & Brand Voice workshop happening Wednesday, July 23 @ 1PM ET Sign up here.

You know that moment when AI almost nails your brand voice—but not quite—and you end up spending 45 minutes fixing it? This episode of The Fifteenth Page Show is your invitation to stop the cycle.

We’re sharing what you’ll get from our upcoming live workshop on July 23 on how to use AI for content without losing your brand voice—designed for women’s health marketers, content leaders, and founders who want to scale smartly and authentically.

You’ll get a sneak peek at what you'll get from the workshop, including:

- A clear, personalized Mini Brand Voice Guide

👉 If you’re ready to save hours on rewrites and feel confident using AI, this is for you.

📌 Join us Wednesday, July 23 — seats are half off now!

RESOURCES REFERENCED IN THE EPISODE:

Save your workshop spot now: Get your seat for 50% off here

If you wouldn’t hand a freelancer a one-liner assignment and hope for the best, why do it with AI? In this episode of The Fifteenth Page Show, we break down how to brief AI like you would a smart but junior copywriter—so it helps you work faster without endless rewrites.

You’ll learn:
– The 5-part anatomy of a great AI brief
– How to apply what you already know from briefing freelancers to your AI tools
– Simple tips to save time and reduce “prompt panic”

👉 If your team is using AI but still spending hours editing outputs, this is your next step.

FREE RESOURCES REFERENCED IN THE EPISODE:

- July 23 Workshop: How to Use AI for content—without losing your brand voice: ⁠Sign up here⁠

- Get our brand voice guide: ⁠A FREE workbook for women's health brands

Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health.

In this episode, we're sharing the real reason we started this podcast—and why AI has unexpectedly become such a big part of our work. We break down:

- Why a clear, written brand voice guide is no longer a nice-to-have—it’s non-negotiable in the age of AI- How women’s health brands risk losing their personality when using tools like ChatGPT without a strong voice strategy- Simple steps to define your brand voice so AI can actually sound like you (not like everyone else)

-Plus, our Paris meet-cute story 😍

FREE RESOURCES REFERENCED IN THE EPISODE:

- July 23 Workshop: How to Use AI for content—without losing your brand voice: Sign up here

- Get our brand voice guide: A FREE workbook for women's health brands

Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health.

Feeling overwhelmed by AI? You’re not alone—and you’re not behind. In this episode of The Fifteenth Page Show, we share a pep talk and practical steps for women’s health marketers who want to use AI without the stress.

We cover:
- Why you definitely don’t need to master every AI tool out there

- The important reason why you shouldn't drag your feet any longer on using AI for your brand marketing

- How to align AI with your business strategy (instead of chasing trends)

- Real client examples of AI that actually works

- Simple ways to upskill your team together (think Slack channels, lunch & learns, and more)

👉 If AI has felt complicated or intimidating, this is your reset: confidence, not perfection.

Welcome back to The Fifteenth Page Show: the podcast for *all* things AI, brand marketing, and women’s health.

This week we’re sharing how we used AI—specifically ChatGPT’s voice mode—to help us write our own founder story.

If you’ve been putting off writing your brand story (or you’re stuck in blank page syndrome), this episode is for you. We break down the exact process we used to capture our story’s heart: from voice-dictating our thoughts, to merging two perspectives, to editing the AI’s draft into something that actually sounds like us.

Whether you’re writing for your website, a pitch, or even a wedding toast (!), you’ll get practical tips on using AI to bring emotion and clarity to your story—without losing your human voice along the way.

FREE RESOURCES REFERENCED IN THE EPISODE:

Get our prompt: Write Your Brand Story in 15 Minutes Prompt

The Fifteenth Page Show is the podcast for *all* things AI, brand marketing, and women’s health.

Hosted by Amanda and Rachel of Fifteenth Page, each episode helps brands cut through the noise of AI-generated content—and build trust with clarity, care, and real expertise.

In this debut episode, we unpack the #1 mistake we see brands make with AI: trusting its “facts” without checking them. From inaccurate stats to hallucinated quotes, we share real examples of how this can damage credibility—and what to do instead. You'll learn:

• Why AI tools (like ChatGPT or Claude) can sound smart but still get facts wrong
• Real-world examples of AI-generated mistakes that cost brands their credibility
• The higher stakes of accuracy in women’s health content
• Practical steps to fact-check AI-generated stats, studies, and quotes
• How to use AI as a helpful tool—without letting it damage your authority

If your brand creates content about anything from hormone health to mental health, you won’t want to miss this one.

FREE RESOURCES REFERENCED IN THE EPISODE:

Grab the checklist: 7 Mistakes to Avoid When Using AI

Check out our blog article: AI Mistakes to Avoid in Women's Health Content

NEED COPY OR CONTENT STRATEGY SUPPORT?

Your brand is built on care. Your content should reflect that—clearly and consistently.

At Fifteenth Page, we help women’s health companies nail their messaging, sharpen their story, and scale their content. 

To partner with us and start telling your brand’s story, go to fifteenthpage.com or email us at hello@fifteenthpage.com

AI can generate content, answer questions, and replicate brand voice—but it can’t replace human connection. In this episode of The Fifteenth Page Show, Amanda and Rachel explore why community is becoming one of the most valuable assets brands can build in an AI-driven world.

They discuss how AI is changing content marketing, why brands need to move beyond educational content, and how community-led growth can increase loyalty and reduce customer acquisition costs.

In this episode, we dive into:

• Why brand messaging matters even more in the age of AI

• How AI is disrupting traditional content marketing strategies

• The rise of community-led brand growth

• Why people still seek human connection and shared experiences

• How to start building a brand community that drives loyalty

• How AI can automate content workflows so you can focus on community engagement

Resource mentioned:Founder Story Prompt: A simple ChatGPT prompt to help you draft your founder story in 10–20 minutes.

AI is moving fast inside marketing teams.

But without governance? It can erode your brand just as fast.

In this episode of The Fifteenth Page Show, Amanda and Rachel break down one of the most urgent leadership conversations happening right now: AI governance.

Yes, it sounds dry, but it doesn’t have to be. And it’s certainly not optional.

If your team is:

• Using AI to create briefs that generate more AI content

• Publishing copy without human review

• Experimenting across multiple tools without visibility

• Or wondering why AI is “saving time” but creating more editing

You likely don’t have a governance system in place.

And that’s where risk creeps in.

What We Cover in This Episode:

• Why AI governance isn’t about slowing down—it’s about scaling safely

• The hidden risks of AI-generated briefs + AI-generated copy

• How brand erosion actually happens (and why it’s hard to fix later)

• The 3-Phase AI Governance Framework we use at 15th Page:

1. Ownership & Visibility

• Who owns AI internally?

• What tools are being used across departments?

• What data is being entered into those tools?

2. Risk-Based Guardrails

• Low-risk vs. moderate-risk vs. high-risk AI use cases

• Where human oversight must exist

• How to prevent brand voice dilution

3. Training & Iteration

• Baseline AI literacy training

• Role-specific workflows

• Output validation checklists

• Quarterly review systems

We also unpack:

• Why AI governance must be a living system—not a forgotten Google Doc

• The growing problem of AI-generated content responding to AI-generated content

• How to increase speed without sacrificing trust, authority, or customer experience

 Who This Episode Is For:

• CMOs and marketing leaders

• Founders scaling content teams

• Brand strategists

• Teams integrating AI into marketing, sales, or CX

• Companies in regulated industries (health, finance, etc.)

If your AI usage feels messy, inconsistent, or oddly slower than expected, governance may be the missing piece.

This episode will help you build the foundation to scale intentionally.

If this conversation resonated, follow The Fifteenth Page Show on Spotify, Apple, or wherever you listen.

And if you need help auditing or implementing AI workflows for your team, reach out at fifteenthpage.com.

Scale fast. Stay on brand.

AI adoption is skyrocketing—and with it comes the pressure to get “certified.”

But do you actually need an AI certification to use tools like ChatGPT or Claude professionally?

In this episode, Amanda and Rachel break down what really matters when it comes to learning AI—and when formal training does make sense.

In This Episode:

• Why most marketers don’t need AI certification

• What actually makes someone “good” at using AI

• The best way to build AI skills (hint: it’s not more courses)

• Free resources you can use right now

• When companies should invest in structured AI training

• How to protect brand voice while scaling AI use

• Why governance and guardrails matter at the team level

Leading a Team?

If you're rolling out AI across your organization, training and governance matter. We help marketing teams:

• Document brand voice

• Create AI guardrails

• Upskill teams strategically

• Build AI-smart content systems

Contact us to book a free consultation to get a game plan tailored to your team.

👉 Follow The Fifteenth Page Show for weekly conversations on brand marketing and AI-smart systems.

Most marketing teams don’t have a content problem—they have a workflow problem.

In this episode of The Fifteenth Page Show, Amanda and Rachel break down AI workflow automation for marketers and explain how teams are moving beyond basic ChatGPT prompts into smarter, end-to-end systems that actually save time.

You’ll learn how a single webinar, sales call, or customer interview can be automatically transformed into blog posts, email campaigns, LinkedIn thought leadership, and more—without adding more work to your plate.

We cover:

• What AI workflow automation actually means (without the tech overwhelm)

• How to turn one webinar into a full content engine

• Real examples using content marketing workflows

• How tools like Zapier and n8n fit into modern marketing stacks

• Why organization—not prompting—is the key to better AI outputs

• How automation supports strategy instead of replacing human creativity

If you’re a marketing leader feeling buried under “more content, more tools, more work,” this episode shows how to build systems that scale without sacrificing quality or brand voice.

🔗 Learn more at fifteenthpage.com
🎧 New episodes weekly on AI, brand strategy, and content systems for modern marketing teams

You may have heard this advice: for every one word of AI output you want, you need to give it 500 words of context. 😵‍💫
In this episode of The Fifteenth Page Show, Amanda and Rachel call BS.

They break down what AI really needs to produce strong, on-brand content—without turning prompting into a full-time job. If you’ve ever frozen when opening ChatGPT or spent more time “feeding” it than actually writing, this episode is for you.

What We Cover

• Why the “500 words of context” rule is overwhelming—and unnecessary

• The two biggest mistakes people make when prompting AI

• How to think about AI like a smart junior writer (not a mind reader)

• The two essential buckets every effective prompt needs

• Why more information can actually worsen AI output

• How to choose the right examples without muddying the waters

• When additional docs help—and when they’re just noise

  
  

🎧Related Episodes

• Exactly How to Set Up a Custom GPT (And Why It’s Our Go-To Marketing Partner)
• Start Here: The Easiest AI Prompt for Marketing Copy
• Does This Sound Like ChatGPT? What AI Copy Really Signals to Your Audience

🔗 Resources & Links

• Get in touch: ⁠hello@fifteenthpage.com⁠
• Follow Fifteenth Page on ⁠⁠Instagram⁠⁠ and ⁠⁠LinkedIn⁠
• View our copywriting and brand marketing services at fifteenthpage.com

Welcome back to The Fifteenth Page Show—the podcast for all things AI, brand marketing, and women’s health.

In this episode, we’re doing something we’ve never done before on the podcast: a live, step-by-step screen-share walkthrough of how we set up one of our own Custom GPTs.

If you’ve mostly been using ChatGPT as a copywriter—for headlines, captions, or blog drafts—this episode is for you. We’re showing how we actually use AI day-to-day at Fifteenth Page: as a strategic thinking partner, not just a writing tool.

📺 This is a video-first episode. If you’re listening on audio, we strongly recommend switching to video so you can follow along as Amanda shares her screen and builds the GPT in real time.

• Why using ChatGPT only for copy is leaving a lot of value on the table

• How we use Custom GPTs to pressure-test marketing ideas before they go live

• A beginner-friendly walkthrough of setting up a Custom GPT (no coding required)

• How to define roles, instructions, output rules, and required inputs

• What “knowledge docs” are, when to upload them, and when not to

• How Custom GPTs help small teams move faster—and stay aligned

• Why sharing Custom GPTs with teammates helps everyone work from the same playbook

You’ll see us build our Idea Challenger GPT—a custom tool we use to poke holes in marketing ideas, challenge assumptions, and suggest stronger alternatives (instead of just handing out gold stars).

• Custom GPTs are available with a paid ChatGPT plan (starting at $20/month)

• Similar features exist in other tools too (Gemini Gems, Claude Projects), even though we’re demoing ChatGPT specifically

• We’ve included the exact prompt we use so you can copy, paste, and adapt it for your own business

📄 Google Doc with the full Custom GPT prompt so you can follow along or build it live with us.

We build Custom GPTs like this with our clients all the time—especially for content teams and women’s health brands that need messaging alignment, consistency, and speed without sacrificing quality.

If you’re wondering “What could a Custom GPT do for our team?”—that’s exactly the kind of question we love answering.

Thanks for tuning in—and if you build one after watching, let us know how it goes.