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Explore every episode of the podcast The Current Report

Dive into the complete episode list for The Current Report. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Political campaigns crack measuring their ads effectiveness in real-time26 Aug 202400:13:09

Political campaigns have long been challenged with evidence that their ads or messaging is working.

Now, tech from Swayable’s James Slezak is making that measurement possible in real-time. Hear more on this week’s episode of The Current Report.

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To read the full stories included in this episode:

  • Inside political marketers' strategies to get Democrats elected: https://www.thecurrent.com/political-marketers-strategies-democratic-national-convention
  • Seven swing states set to decide the 2024 US election: https://www.bbc.com/news/articles/c511pyn3xw3o
  • State of the screens: https://crossscreen-7038182.hs-sites.com/state-of-the-screens-379-2024-ad-wars-6-big-questions?ecid=ACsprvvRV-kfGoPKvgnqLy3maQ6UKkVk_Lo6lklMpBE2S6xmO0bAIjf1KjVROzAVYzrPQw6U2TPh&utm_campaign=State%20of%20the%20Screens%20Weekly%20Newsletter&utm_medium=email&_hsenc=p2ANqtz--GNM3XUdIVgcjYzZXX1-Wi1gMk-aw-GkVtoVrFn-k8jPcJLZz4axho9RvAJXQ4GKy5Fcd2ZtkV--p0tOBdKuQqGgPgKw&_hsmi=319429517&utm_content=319429517&utm_source=hs_email

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

How Democrats are planning to keep Kamala Harris' momentum going after DNC22 Aug 202400:11:22

Momentum has been high for Democrats since Kamala Harris became the party's nominee a month ago. But how do Democrats keep that going into election day? And what strategies are they using to target swing voters?

Middle Seat's Elizabeth Bennett shares her wisdom in this special episode of The Current Report, from the Democratic National Convention in Chicago.

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Cannes Lions 2024: Pereira O'Dell chief creative officer shares why he supports A.I.24 Jun 202400:12:06

A.I. is a divisive topic in advertising, particularly amongst creatives.

From Cannes Lions 2024, Pereira O'Dell's chief creative officer Jason Apaliski shares why he's supportive of A.I. "There could be doom and gloom of what it means for the industry and the world and the jobs, but I see it as one that's an opportunity. [It's] a tool that if you can take advantage of now, you'll see the benefits of it."

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

What's holding back streaming from fully taking over the upfronts17 Jun 202400:13:17

Streaming was the star of upfronts week this year, but what's it going to take for it to fully take over the upfronts process? Horizon Media's Samantha Rose gives her take on the latest episode of The Current Report.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The illusion of precision in digital advertising10 Jun 202400:11:06

Mike O’Sullivan, CEO of data firm Sincera, joins The Current Report to break down why quality advertising is at a premium, made for advertising sites (MFAs), and the top 100 publishers list Sincera and The Trade Desk recently came out with.

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The Current is owned and operated by The Trade Desk, Inc.

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To read the full stories included in this episode:

The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

VML's Jon Cook on what to expect at Cannes Lions03 Jun 202400:12:28

This week on The Current Report, Damian Fowler sits in for Chris Brooklier to connect with Jon Cook, the CEO of VML. They break down what to expect at year's Cannes Lions International Festival of Creativity.

Plus, some publishers are striking deals with OpenAI, a move that could become increasingly common according to Nicolas Thompson, the CEO of The Atlantic.
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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The guide to CBS Sports' streaming strategy27 May 202400:08:55

Boasting the NFL, March Madness, PGA events like the Masters, plus Big Ten football and basketball, CBS Sports is a king maker in live sports.

On this edition of The Current Report, we explore how advertisers are taking hold of those games being streamed.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

NBCUniversal doubles down on Olympics, NFL at upfronts20 May 202400:13:46

The return of big stars like Jamie Foxx, Snoop Dogg, Kevin Hart and Reese Witherspoon signaled that this year’s upfront presentations were already different from last year’s, which took place during the actors’ and writers’ strikes.

NBCUniversal made a big show of its live sports offerings, from more NFL games on Peacock, to 5,000 hours of Olympics coverage. Chris Brooklier and Travis Clark go inside the presentation, including why one of the company’s ad executives called out walled gardens and transparency.

Plus, Netflix officially announced it would carry two NFL games on Christmas for the first time ever. And we cover Fox, Disney and Amazon’s upfronts news.

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To read the full stories included in this episode:

Inside the upfronts’ measurement and attribution transformation13 May 202400:11:13

It’s upfronts week, with many of the big TV networks, from Fox to Disney, Warner Bros. Discovery and NBCUniversal hosting their annual presentations. Streaming giants Netflix and Amazon are also joining the festivities.

Measurement is emerging as an important part of this upfronts season, as advertisers are searching for more than just scale — they want to tie measurement and attribution data back to business results — meaning there is a bigger focus on the full loop from reach to conversion. Add in Nielsen, Comscore, VideoAmp and ISpot all jockeying to be the dominant measurement currency and there’s a lot to talk about.

Blockgraph co-founder and CEO Jason Manningham joins The Current Report to break it all down, plus how identity fits into the conversation and if there will ever be dominant walled gardens within the streaming space.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

IAB, news publishers push how news is good for advertisers at NewFronts06 May 202400:10:03

It's an election year in the U.S., meaning ad dollars will be flowing in.

Past news just being a cornerstone of our society, news publishers and the IAB are making the case that advertising alongside news has positive business consequences.

This week on The Current Report, IAB CEO David Cohen dives into why that message resonates with marketers.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0w

Why it makes business sense for A.I. models to keep journalism around29 Apr 202400:11:52

If journalism isn't around, how will generative A.I. models feed new information? 

In part two of our interview with former LA Times journalist Matt D Pearce on the future of journalism and the California Journalism Preservation Act, we break down why it makes business sense for A.I. models to keep reporters around. "Google should pay its fair share for the work of journalism, even if only not out of charity. Not because Google needs to feel good about itself. Google needs quality information to continue grounding its A.I. models."

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

Big Tech and journalism battle over proposed legislation in California22 Apr 202400:11:41

Big tech is battling journalism over proposed legislation in California that would force companies like Google to pay to carry links to news articles. In response, Google is removing links from news outlets in the state. We break down the consequences this week on The Current Report with journalist Matt Pearce.

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To read the full stories included in this episode:

Creating brand equity through brand safety and a consistent message19 Aug 202400:10:46

Exverus Media's managing director Talia Arnold joins The Current Report to break down how much the agency's clients focus on brand safety (in light of GARM shutting down), advertising against the news and why successful brands take a long term approach to strengthen their messaging.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Advertisers take notice of the power and scale of women’s sports after March Madness15 Apr 202400:09:49

On this edition of The Current Report, Dave Solomon, Ampersand's director of sports partnerships, and Chris Brooklier break down the surging popularity of women's basketball after South Carolina beat Caitlin Clark and Iowa in the national championship. Advertising demand skyrocketed as brands wanted to be a part of the moment.

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To read the full stories included in this episode:

How quality commerce data is changing the landscape for advertisers08 Apr 202400:11:39

On this edition of The Current Report, we're joined by Brian Mandelbaum, CEO of Attain, to discuss how Attain is harnessing commerce data from 7 million users to help marketers fully leverage being data-driven. Plus, in news across the internet, women's elite sports are projected to generate more than $1 billion in revenue this year.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

Why brand-funded shows are getting bigger on streaming01 Apr 202400:11:35

As 2023 marked a year of brands hitting the big screen, brands are seeing the value in streaming partnerships that subvert traditional advertising. In this episode of The Current Report, we're joined by McCall Gridley, Tastemade head of sales & partner experience, to explore why brand-funded shows are getting bigger on streaming. Plus, the NFL is adding more exclusive games on streaming platforms, and why we'll see more B2B company sponsorships for the upcoming 2024 Paris games.
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To read the full stories included in this episode:

How AI can help combat streaming indecision25 Mar 202400:10:13

In this edition of The Current Report, we dive into another way AI is changing our world. Michelle Castillo, a contributor to The Current, joins us to discuss her recent article on how AI has the potential to reduce the time it takes to pick a show to stream. Plus, we explore how ESPN foresees its streaming future playing out.

To read the full stories included in this episode:

Advertisers build their strategy around the TV screen18 Mar 202400:09:29

Goodway Group's Mike Wolk, VP of growth and partnerships, breaks down how the media agency is building its strategy around the biggest screen in the house - the TV. Plus, eMarketer projects that retail media CTV ad spend will be approximately 3.6 billion in 2024 with even more growth projected by 2027.


To read the full stories included in this episode:

Carat Canada's Jennifer Lewis on Canada's changing TV market11 Mar 202400:10:09

Jennifer Lewis, chief client officer at Carat Canada, joins The Current Report to explore how changing demographics in Canada influence advertisers' strategies, and how she's approaching solutions for measurement in the fragmented TV market. In other news, we also highlight Meta's decision to shut down Facebook News in the U.S. and Australia next month.

To read the full stories included in this episode:

The Current Report: Paramount+ projects to be profitable by next year04 Mar 202400:14:14

Steve Ellis, COO of Paramount Advertising, joins The Current Report to discuss earnings, advertising opportunities on Paramount + and how Paramount is using live sports as an entryway for other content.

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To read the full stories included in this episode:

The Current Report: Breaking down the complexities around Google's Privacy Sandbox26 Feb 202400:12:11

In this edition of The Current Report, we break down Google's Privacy Sandbox and takeaways from IAB Tech Lab's critical assessment of the initiative. We're joined by digital advertising space veterans John Donahue, partner at up and to the right, and Rob Norman, digital advertising advisor, to discuss their overall thoughts on Privacy Sandbox, platform transparency issues, and what the landscape might look like in a year.

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To read the full stories included in this episode:

The Current Report: Publishers experiment with making money in today's world20 Feb 202400:11:46

On this edition of The Current Report we're joined by Snopes' chief revenue officer, Justin Wohl to discuss authentication. In a small test, Snopes saw a 200% increase in CPMs for ads that were served to a logged in, or authenticated, audience compared to readers tracked via third party cookies. As the cookie continues to crumble and publishers search for future identity solutions, experimenting with authentication could provide publishers a better picture of who they're trying to reach. Plus, NFL's Brian Rolapp believes Netflix could have a bigger role in the sports game in the future.

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To read the full stories included in this episode:

The Current Report: Disney, Fox, WBD streaming service shows future of live sports12 Feb 202400:08:41

In honor of yesterday's Big Game, we're discussing recent landmarks in live sports streaming. Just last week, Disney, Fox, and Warner Brothers Discovery announced that they're combining forces to create a new sports streaming bundle, and Peacock saw huge success with the first-ever NFL playoff game to be exclusively streamed. These events could mark a change in the fragmentation of streaming sports. In other news, The Athletic's Richard Deitsch explores whether the Big Game will ever be exclusively streamed.

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To read the full stories included in this episode:

  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://www.thecurrent.com/sports-streaming-disney-fox-warner-bros-discovery  
  • Making sense of the momentous new sports streaming bundle from Disney, Fox and Warner Bros. Discovery: https://bit.ly/3UA6lFt
  • Super Bowl XLVI Live Stream Sets Traffic Records: https://bit.ly/49xvaGl
  • New sports streaming bundle could be a 'monster' — or a dud: https://bit.ly/42wvRx2
  • The ESPN-Fox-WBD sports venture is a counterstrike against Big Tech and rights fees inflation: https://bit.ly/3P0IFqf
  • What Peacock's NFL playoff game and Netflix's WWE deal signal for the future of sports streaming: https://bit.ly/3SBaUwm
  • Will the Super Bowl ever be behind a streaming paywall? Here's what it'd take: https://bit.ly/3SypF35
  • Disney CEO Bog Iger on new streaming bundle partnership: https://bit.ly/3HQUbR1
How Google's search antitrust ruling will impact news publishers12 Aug 202400:11:38

After a judge ruled against Google in a landmark antitrust case around search, calling Google "a monopolist," we are covering the fallout. Part of that is how news publishers could be affected, which is why we're talking with Josh Brandau, CEO of AI company Nota. Nota provides AI tools to news publishers so they can be more efficient.

Brandau has deep experience across the advertising field — from being the CMO and CRO of the LA Times, to stops at ad agencies Pereira O’Dell & Essence Media Com, which partner with Google as part of Group M.

He goes into the challenges how this search ruling could open up competition and lead to more ad dollars for publishers, the challenges he faced while at the LA Times and the struggles the news industry has with adapting to technology.

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To read the full stories included in this episode:

Google loses antitrust suit, as federal judge rules it monopolized search: https://www.thecurrent.com/google-antitrust-federal-judge-monopoly-search-advertising

3 details advertisers need to know about the Google search ruling: https://www.thecurrent.com/advertisers-google-search-ruling

I’m optimistic about the future of news and here’s why: https://www.thecurrent.com/opinion-news-ai-josh-brandau-co-founder-ceo-nota

How the Google Antitrust Ruling May Influence Tech Competition: https://www.nytimes.com/2024/08/06/technology/google-microsoft-antitrust-cases.html

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The Current Report: Amazon's ad tier, upfront season, and the future of TV05 Feb 202400:07:17

This month on The Current Report we're spotlighting the future of TV. As Upfront season is on the horizon, brands and agencies are preparing their strategies for the U.S. presidential election and the Summer Olympics. We're also joined by Andrea Kwiatek, director of strategic partnerships at Goodway Group, to discuss the future of TV, CTV and the election cycle, and streaming partnerships.

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To read the full stories included in this episode:

The Current Report: Navigating the privacy and identity landscape with Dstillery's Evan Hills29 Jan 202400:09:17

This week, we discuss all things privacy and identity-related as Google continues to deprecate cookies and the EU adds to developing data legislation. We sit down with Evan Hills, SVP of strategy and partnerships at Dstillery, to discuss how marketers are navigating this transition. Plus, in news across the internet, Paramount will not return to Upfront Week, and mixed reality devices could be the next technological innovation.

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To read the full stories included in this episode:


 

The Current Report: Breaking down the hype around AI22 Jan 202400:13:46

This week, we sit down with Dan Larkman, CEO of the programmatic agency Keynes Digital, to break down the hype around AI. Larkman shares his thoughts on the evolution of AI over the past year and where he thinks the innovation is headed. Plus, we spotlight The Current Podcast's interview with Hilton CMO David Weinstein.

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To read the full stories included in this episode:

The Current Report: AI and streaming take center stage at CES 202415 Jan 202400:12:36

This week on The Current Report, we explore what topics and trends marketers are gambling on at this year's Consumer Electronics Showcase (CES). We connect with IAB Tech Lab's Anthony Katsur and Full Throttle's Amol Waishampayan to discuss AI and the privacy landscape. Plus, we break down which streaming service is forecasted to have the highest percentage of U.S. viewers on an ad plan.

To read the full stories included in this episode:

The Current Report: How the demise of cookies will impact digital advertising08 Jan 202400:12:22

Google is finally starting to remove third-party cookies from Chrome, a plan four years in the making. Chris Brooklier and Sarah Polli, director of marketing technology at Hearts & Science, break down how this will impact the future of digital advertising. With marketers looking for answers on how to move forward, Polli shares her wisdom, including how first-party data will only become more crucial.

Plus, Polli goes in-depth on data privacy, both from a regulatory standpoint and alternative identity solutions.

The Current Report: Looking back at the year in streaming18 Dec 202300:10:46

That's a wrap! In the final The Current Report of 2023, we ask marketers their thoughts on one of the hottest topics in the advertising world - streaming. Strategus’ Joel Cox join us to discuss their main insights in streaming, from live sports to Amazon launching an ad plan for Prime Video, joining several other streaming platforms like Netflix, Disney+ and Max who have done so. In news across the internet, some of Disney's most popular shows are heading to Netflix, and Spotify struck a deal with Warner Bros. Discovery to monetize podcasts from CNN, HBO, and Bleacher Report.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

The Current Report: TV ad buyers adapt to the marketing funnel collapsing11 Dec 202300:08:46

This week on The Current Report, we discuss why flexibility has been the name of the game for some marketers this holiday season. With brand awareness and performance media no longer separate operations, Chris Brooklier and Damian Fowler break down why the marketing funnel is collapsing. Plus, podcast companies are starting to advertise like Hollywood studios, and TikTok expanded its partnership with Ticketmaster.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

The Current Report: Data could be the future of holiday advertising01 Dec 202300:07:46

On this edition of The Current Report, we discuss the future of holiday advertising as advertisers prepare for the impending deprecation of third-party cookies. We break down why first-party and retail data may be the bow on top of future holiday campaigns as advertisers prepare for this change in landscape. In news across the internet, 18 countries have signed an agreement that aims to make AI "secure by design" and The New York Times reports X may lose as much as 75 million in ad revenue by the end of the year.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/494Xv7w

The Current Report: How marketers are responding to ad-free social media plans17 Nov 202300:11:48

This week on The Current Report we discuss the emergence of ad-free social media plans. We dive into the events around Meta's introduction of paid plans and how marketers are responding to the news. In other news, Amazon and Snap are partnering to let U.S. Snapchat users purchase products directly from the app.

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To read the full stories included in this episode:

The Current Report: Retail data is supercharging programmatic marketing10 Nov 202300:08:35

On this edition of The Current Report, Damian Fowler and Chris Brooklier break down the importance of retail data and the complexity around retail data strategy. In other news, Walmart and Peacock are teaming up to offer AI-powered shoppable ads and the NBA agreed to a one season deal with regional sports rights partner Diamond Sports.

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To read the full stories included in this episode:

How NBC transformed the viewing experience for the Olympics05 Aug 202400:10:20

The Olympics magic is back as NBCUniversal is getting record viewership and advertising revenue. This year's games in Paris is showcasing the power of Peacock and streaming overall. We break down how all the ways to watch the Olympics is extending how generations, including Gen Z, connect with the historic event.

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To read the full stories included in this episode:

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

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Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The Current Report: How GenAI could revolutionize podcasts and audio ads03 Nov 202300:08:11

This week on The Current Report, we dig into the value of online grocery data and discuss how GenAI is revolutionizing podcasts, with Spotify set to offer AI-translated versions of some of its top shows. In other news, Omnicom bought Flywheel Digital, and Biden released an executive order providing rules around AI.

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To read the full stories included in this episode:

The Current Report: Retail media's next stage of evolution27 Oct 202300:06:06

This week on The Current Report, Damian Fowler and Travis Clark break down the explosion of retail media and explain why retail data and connected TV (CTV) are a dynamic duo. Plus, some major streaming services have introduced "pause ads" and how the iconic McDonald's jingle came to be "one of the most recognizable jingles in the world," according to Marketing Brew.

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To read the full stories included in this episode: https://www.hollywoodreporter.com/business/business-news/spotify-subscribers-beat-third-quarter-earnings-1235621581/

Spotify Hits 226M Paying Subs, Swings to Quarterly Profit: 

Is retail media becoming just 'media'?: https://bit.ly/3QkOVZM

'Pause Ads' Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue: https://bit.ly/408ZDHb

McDonald's jingle, 20 years later: https://bit.ly/3Qgr1hM

The Current Report: Jon Cook on leading VML and Butler/Till's Scott Ensign on data and innovation20 Oct 202300:12:57

Bringing you the biggest news from Advertising Week New York, The Current Report's Damian Fowler discusses the recent formation of VML, which merges Wunderman Thompson and VMLY&R, with the new company's Global CEO Jon Cook. Plus, we explore hot topics from the annual event with Butler/Till's Chief Strategy Officer Scott Ensign.

To read the full stories included in this episode:

The Current Report: Advertisers kick off the holiday shopping season with retail data13 Oct 202300:09:00

On this edition of The Current Report, we ring in the holiday season early with some shopping. We explore why the holiday shopping season is starting earlier than ever with the help of retail media. Next, big, bold marketing campaigns are evolving into a new form thanks to performance marketing and personalized ads. In other news, State Farm saw huge returns by capturing a viral moment at an Eagles game, further riding the Taylor Swift-Travis Kelce momentum and 2024 political ad spending is expected to reach new heights. 

 

To read the full stories included in this episode:

The Current Report: Next global cultural wave comes from West Africa06 Oct 202300:09:10

This week on The Current Report, we examine the growing popularity of Nigerian film and contemporary West African pop music. Plus, Pumpkin Spice Latte season has arrived earlier than ever. We discuss the influence of the seasonal item as more and more retailers capitalize on the opportunity. In other news, multiple Wall Street analysts believe Amazon may introduce an ad model on Prime Video and brands associated Travis Kelce have seen a rise in attention since the NFL star started dating Taylor Swift. 

To read the full stories included in this episode:

The Current Report: How the end of the writers' strike will impact advertisers29 Sep 202300:06:41

On this edition of The Current Report, we explore the key points of the writers' agreement and discuss the potential impact of the double strike on advertisers. Plus, we explore takeaways from DMEXCO, Europe's leading ad conference where AI took center stage. In other news, CNN Max hub launched this week, and Spotify is testing an AI-powered tool that can translate podcasts into other languages. 

To read the full stories included in this episode:

The Current Report: Disney-Charter agreement signals the future of TV22 Sep 202300:08:48

This week on The Current Report, Damian Fowler and Chris Brooklier break down Disney and Charter's new carriage agreement and what the partnership might mean for the next evolution of TV and streaming. Plus, luxury giants in Europe are pushing to programmatic advertising as the global personal luxury market is expected to grow. In other news, the writers' strike might be coming to a close and Max is launching a live sports offering in October.

To read the full stories included in this episode:

The Current Report: Advertisers gear up for live sports ads15 Sep 202300:06:54

This week on The Current Report, we tackle advertising on live sports. As football season is upon us and streaming viewership grows, advertisers are equipped with better tools to advertise on live sports streaming platforms. Plus, recent crackdowns on password sharing are paying off for streaming giants and advertisers. In other news, Google's trial with the U.S. Department of Justice is underway, and Nielsen offers a new free ad-supported television (FAST) platform.

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The Current Report: Video games — walled gardens or the open internet?08 Sep 202300:06:20

On this edition of The Current Report, Ilyse Liffreing and Travis Clark explore the potential of gaming on the open internet and why advertisers should be aware of walled ecosystems in the video game space. Plus, drone advertising is taking off in China as an innovative approach in a competitive market. In news across the internet, Charter, the second largest cable operation in the U.S., dropped Disney's networks after the two were unable to come to a carriage agreement, and Warner Bros. Discovery filed a securities report outlining anticipated financial losses lasting through the end of the year as the Hollywood strikes continue. 

To read the full stories included in this episode:

The Current Report: Hollywood strikes force movie marketers to get creative01 Sep 202300:06:04

This week on The Current Report, we dive into the strategies studios are using in movie promotion as the writers' and actor's strikes continue in Hollywood. Next, how brands can achieve brand love by using behavioral data to develop campaigns that resonate on an individual level. Plus, Warner Bros. Discovery named Mark Thompson as its' next CEO and chairman of CNN and X, formerly known as Twitter, announced it will accept political advertising after a nearly four year ban.  

To read the full stories included in this episode:

Why cookies will likely disappear even after Google's latest move29 Jul 202400:20:00

Nearly a week after Google sent shockwaves by halting its plan to deprecate third party cookies in the Chrome web browser, @IAB Tech Lab CEO @Anthony Katsur thinks cookies will still go away eventually.

Hear why on this episode of The Current Report.

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To read the full stories included in this episode:

  • Under pressure, Google halts third-party cookie deprecation in Chrome: https://www.thecurrent.com/google-third-party-cookies-deprecation-chrome-identity-privacy 
  • How Google’s U-turn on cookie deprecation will affect European marketers: https://www.thecurrent.com/google-cookie-deprecation-european-british-marketers-identity-privacy
  • Digital Audio Ad Spending Forecast and Trends Q2 2024: https://www.emarketer.com/content/digital-ad-spending-forecast-trends-q2-2024 

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The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community. Subscribe: https://bit.ly/45HIaXH

_______

Each week, The Current gives you the most critical innovations in advertising that are happening on the open internet — identity, the future of TV, retail media, and beyond. Born inside The Trade Desk, The Current is a news platform dedicated to covering the latest in modern marketing — all from the front lines. Speaking to the marketing world’s most influential players, we explain what these seismic shifts mean, how they are happening, and why they are taking place: https://bit.ly/3SAM0wR

The Current Report: Uber, Deliveroo, and other apps turn to retail media25 Aug 202300:07:11

This week on The Current Report, Damian Fowler and Zac Wang discuss the emergence of ride-hailing and food-delivery services like Uber and Deliveroo as strong competitors in the retail media space. Plus, we break down how interactive, shoppable TV ads may be the next frontier of e-commerce. Finally, in other news across the internet, elements of Europe’s Digital Services Act are now in effect, and a recent report from CNN shows malls in America are thriving.

To read the full stories included in this episode:

  1. Ride-hailing and food-delivery services to offer ads: https://bit.ly/45LrJK0
  2. Shoppable TV ads are a hit with streaming audiences: https://bit.ly/3stIviF
  3. EU digital services act goes into effect: https://bit.ly/45JHEZg
  4. US malls thrive as retailers bring e-commerce IRL according to CNN report: https://bit.ly/45Iq1Jr
The Current Report: Live sports increasingly move towards streaming18 Aug 202300:06:00

On this edition of The Current Report, Damian Fowler returns as host to discuss all things sports. Starting off in the U.S., we explore the transition of live sports from traditional TV to streaming as some legacy media companies and tech giants pursue streaming sports rights. Next, European soccer leagues have their eyes on a growing fanbase in the U.S. In other news across the internet, X will reportedly no longer allow advertisers to promote accounts within the platform's timelines, and the increasing cost of streaming prices might be part of a bigger plan.

The Current Report: European content grows despite Hollywood strikes11 Aug 202300:07:44

In this edition of The Current Report, Kat Vesce and Zac Wang break down the growth of original commissions in Europe and what European content might look like in the future. Next, they look at Major League Baseball's new jersey sponsorships and the Barbie movie's box-office milestones.

To read the full stories included in this episode:

The Current Report: Major companies increase ad spend as threat of recession subsides04 Aug 202300:06:44

This week, The Current’s senior editorial director, Kat Vesce, hosts The Current Report to discuss how the the ad world is shifting their marketing approach amid changing market conditions. Plus, General Motors doubles their ad spend for Black-owned media and their lead of diverse media strategy and investment discusses why supporting diverse media is a business imperative. In other news across the internet, Spanish-language network TelevisaUnivision reports their best upfront in a decade, and Sony delays the release of major films amid the ongoing actors’ strike.

To read the full stories included in this episode:

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