The Andzen Approach – Details, episodes & analysis

We're back in 2025 for season 2 thanks again to our sponsor Klaviyo.

We sat down with an old friend Paul Goldston from Order Editing, the Shopify app that does exactly what it says on the tin - enables customers to edit their orders once placed.

Paul dives into why Order Editing exists and how it can not only save you time but also generate additional revenue.

We chat buying psychology and how you can integrate Order Editing into Klaviyo. 

Please enjoy.

Don't forget to visit https://andzen.co/podcast to view all our past episodes and register your details to get notified about new episodes.

Thanks to our podcast sponsor Klaviyo.

Happy Holidays!

Our final episode for 2024 features special guests Hayleigh Thompson - Senior Account Manager and Justin Mendonca - Business Analyst at the digital commerce agency, Convert Digital. 

We have plenty of jokes and laughs while we discuss Convert's recent trip to Bali, and key e-commerce trends for 2025. We dive deep into the importance of site speed, the evolving capabilities of Shopify's checkout extensions, and the impact of different website strategies and experiential designs.

Gain insightful tips on how to optimise your online store for better conversions, customer engagement, and long-term growth. Don't forget to visit https://andzen.co/podcast to register, get notified about new episodes, and claim your free Add to Cart flow or CRM audit.

Thanks to our podcast sponsor Klaviyo.

We are in the Brisbane studio this month with Scott Goodman, the APAC Market Lead at Okendo.

The episode covers a wide range of e-commerce strategies, including optimizing product reviews, leveraging zero-party data, the importance of personalized quizzes, and the implementation of advanced loyalty programs. Discover the value of customer segmentation, automated review translations, and real-life success stories like that of Dixon’s Loyalty Program. Don’t miss the insights on enhancing customer engagement using platforms like Klaviyo and Okendo's latest features.

We also talk about the new Okendo Loyalty and Andzen's implementation for Australian brand SABO!

Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes.

This month we have:
- The World famous Andzen 'Customer Journey' Audit. (If you know, you know)
- FREE high-converting 'Add To Cart' Klaviyo flow from Andzen
- Okendo Black Friday DEAL - 60 day free trial

Available at: https://andzen.co/podcast

Thanks to our podcast sponsor Klaviyo.

We're heading to the UK for this month's episode with the lovely Hannah Morris - Head of Partnerships AND Ian Madigan - Head of Sales from Dataships.

We're doing this one remote with us spread out in Dublin, London & Brisbane. We dive into what is Dataships, correctly collecting marketing consent and why we're all here - making money!

Another fun one this month that as always, you can also watch  on YouTube!

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Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes.

This month we have:

• The World famous Andzen 'Customer Journey' Audit. (If you know, you know)
• FREE high converting 'Add To Cart' Klaviyo flow from Andzen

Only available at: https://andzen.co/podcast

Thanks to our podcast sponsor Klaviyo.

Massive episode this month with Jess McMahon - Principal CSM AND Jeremy Singh - Senior Partner Manager BOTH from Klaviyo.

We're back in Sydney in the studio chatting AI, specifically Klaviyo AI and all the products and features it's available in. We hit another ecom buzzword bingo with Black Friday, Cyber Monday and who's doing interesting things.

We're generally having a great time with our Klaviyo mates!
You can also watch us in 4k  on YouTube!

Also here is the Goldman Sachs article Jess mentions in the episode: https://www.goldmansachs.com/images/migrated/insights/pages/gs-research/gen-ai--too-much-spend,-too-little-benefit-/TOM_AI%202.0_ForRedaction.pdf


Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes.

This month we have: 

• FREE high converting 'Add To Cart' Klaviyo flow from Andzen

So one more time, enter your details here and don't forget to like and subscribe 

Thanks to our podcast sponsor Klaviyo.

Jumping into episode 02 we have the nicest guy in ecom - Pär From, the Head of Partnerships - APAC at the site personalisation platform - Nosto.

We chat about what is site and experience personalisation, how this is the next frontier for a Customer Journey agency like Andzen and how to get started. We share a range of Aussie beverages as things start to warm up here for Spring.

And if you want to see what we're on about and check out our ugly mugs (but the beautiful faces of our guests) - we're also on YouTube!


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Please drop your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes.

This month we have: 

• FREE high converting 'Add To Cart' Klaviyo flow from Andzen
• 10% off from Nosto for any Klaviyo customer

So one more time, enter your details here and don't forget to like and subscribe.

Thanks to our podcast sponsor Klaviyo.

Welcome to 'The Andzen Approach', a new podcast from Andzen. Hosted by Jason Anderson Strategic Director at Andzen and Brenden Rawson, our Founder. We'll be releasing monthly episodes where we chat to modern software platforms, savvy agencies, and ambitious merchants.

So for episode one, we're in Sydney at the annual Online Retailer conference. Where we share a good Aussie beer 'Hawks Pale Ale with our mate, Hugh Russell-Parsons, the Strategic Partner Manager for Gorgias in APAC. We chat a little bit about Gorgias AI, smart integrations with Klaviyo and how important it is to get your discount codes right.

We hope you enjoy.

Please register your details at https://andzen.co/podcast to hear about upcoming episodes, receive give-aways from us and excellent discounts from our partners. It also helps us prove people are listening and keeps our sponsors sponsoring so we can keep making episodes.

Thanks to our podcast sponsor Klaviyo.

It's our Black Friday Cyber Monday special edition, and we finally got him on the pod! After multiple attempts, Rob Gibson - VP of Global Partnerships & ANZ Sales at Clearer - joins us alongside returning guest Steve Pover, APAC Partner Manager. 

Rob and Steve are Klaviyo alum and are back together crushing things at Clearer.io.

This episode is packed with actionable BFCM tactics you can implement TODAY. We dive deep into Clearer's product suite (formerly App Hub) - from Boost Commerce's AI-powered personalization and smart bundling to Reviews.io's review automation. Rob and Steve break down how merchants can boost AOV without heavy discounting, optimize site search in minutes not months, and leverage Klaviyo's Customer Hub trial to maximize retention during the holiday rush. We also get into the nitty-gritty of product merchandising, the power of "Shop the Look" bundles, and why first-time gifting shoppers are throwing your personalization algorithms for a loop.

Mentioned in this episode:

• Boost Commerce - 2-week trial (extendable!)
• Klaviyo CustomerHub trial (30 days  free | low/no lift | install now for BFCM)
• Reviews.io automation
• Connect with Rob Gibson: robert.gibson@clearer.io
• Find Steve & Rob on LinkedIn

As always, head to andzen.co/podcast to view all our episodes, subscribe, and register your details for exclusive offers and giveaways. Check us out on YouTube, Spotify, Apple Podcasts, Instagram, and TikTok.

Thanks to our podcast sponsor Klaviyo.

Join us for a special episode of The Andzen Approach recorded live in Boston at Klaviyo’s K:BOS 2025. Brenden and Jason (Andzen) are joined by Jeremy from Klaviyo and Roddy, Andzen’s GM for North America, to unpack the event highlights, key product announcements, and what it all means for agencies and merchants.

In this episode, we cover:

Andzen winning Agency Partner of the Year for APAC 🏆
The launch of Klaviyo AI (Kai) and what it means for merchants and agencies
Multi-channel reporting and marketing analytics updates
The future of MCP and agent integrations
New channels in Klaviyo: Gatsby (social) and WhatsApp
Reflections on K:BOS talks, APAC’s global presence, and Andzen’s growth in North America

Whether you’re a brand, partner, or just curious about the future of CRM and marketing automation, this is one you don’t want to miss.



Links:
https://andzen.co/
https://www.linkedin.com/in/roddysmith/

Klaviyo:
https://andzen.agency/klaviyo
https://www.linkedin.com/in/jeremyjsingh/

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Don't forget to visit https://andzen.co/podcast to view all our past episodes, subscribe and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform.

Thanks to our podcast sponsor Klaviyo.

Another Texas episode with our friend Anthony from Shopify CRO Agency Enavi.
We spent a fair amount of time with Anthony earlier in the year and got to know each other well. Our chat flows well between two agencies offering similar but complementary services: CRO and Customer Journey/CRM.

We chat about who owns what part of the journey, tactics and tools and why Conversion Rate Optimisation is often misunderstood and undervalued.

As always, we think you'll find some tangible action points and interesting insights.

Links:

• https://www.enavi.co/
• Enavi Report
• https://www.linkedin.com/in/anthonycmorgan/
• https://www.linkedin.com/in/sheldonadams/

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Don't forget to visit https://andzen.co/podcast to view all our past episodes, subscribe and register your details to get notified about new episodes. You can find all the links to listen and watch episodes on your favourite platform.

Thanks to our podcast sponsor Klaviyo.