Explore every episode of the podcast The 1% Insight
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Scaling B2B Tech Companies Through Effective Revenue Marketing with Guntram Friede | #23 | 17 Feb 2026 | 00:39:49 | |
In this episode of The 1% Insight, I sit down with Guntram Friede, VP of Marketing at Celonis and investor in B2B Tech startups, to explore how B2B Tech Marketing teams can drive measurable revenue impact. What You'll Learn: The Revenue Marketing Fundamentals Guntram shares his journey from implementing CRM systems to leading marketing at one of Europe's largest tech companies, revealing how early exposure to sales operations shaped his revenue-first approach. He explains the critical shift from focusing solely on lead generation metrics to measuring what truly matters such as closed-won revenue. The Bow Tie Model: Beyond the Traditional Funnel Discover why the traditional marketing funnel is incomplete. Guntram introduces the bow tie framework, which extends marketing's responsibility beyond deal closure to include customer expansion, renewal and advocacy. Learn how this approach positions marketing as a strategic partner across the entire customer lifecycle. Escaping Common B2B Marketing Traps We discuss the pitfalls that prevent marketing teams from driving revenue, including the lead quality versus volume scenario, how content commoditisation undermines buyer trust, why gating content is outdated and the importance of data unification across your revenue operations stack. The Brand and Demand Balance Guntram challenges the traditional separation between brand and revenue marketing, explaining how to integrate brand thinking into every campaign and tactic. Learn why brand matters even in late-stage opportunities and how to maintain consistent messaging throughout the customer journey. Practical Tactics for Different Buying Stages For out-of-market buyers, Guntram emphasises building trust through communities and education rather than product pitches. For in-market opportunities, he shares how marketing can assist sales teams through account-based approaches, executive briefings and enabling internal champions. Internal Storytelling and Asset Utilisation Marketing teams must visualise their impact for sales leaders, ensure customer success stories are accessible to business development teams and avoid creating expensive assets that go unused in actual sales conversations. Key Takeaway: Guntram's 1% Insight centres on two principles: be relevant and create urgency. Whether communicating externally with prospects or internally with sales teams, cutting through the noise with a clear signal is what separates effective revenue marketing from traditional demand generation.
Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7! | |||
| The Importance of Trust in B2B Marketing with Joel Harrison | #22 | 27 Jan 2026 | 00:34:45 | |
In this week’s episode of The 1% Insight, host Jack Regan sits down with Joel Harrison, a veteran in the B2B Marketing space with over 20 years of experience shaping the industry. Joel co-founded B2B Marketing in 2004 and has been instrumental in establishing key industry communities & events including the Propolis community, B2B Marketing Awards, B2B Ignite, and the Global ABM Conference. He currently hosts the Trust & Influence in B2B podcast and can be regularly seen on stages across the globe as a keynote speaker and industry commentator. Why Trust Matters More Than Ever Joel explains how trust has become increasingly critical in today's B2B landscape. Several factors have converged to make trust essential: growing societal cynicism, the diminishing authority of traditional media sources, increased market noise, and the proliferation of AI-generated content. Marketing teams must now work harder than ever to cut through the noise and build genuine relationships with their audiences. Joel identifies three interconnected pillars that B2B organisations should focus on: Thought Leadership, Influencer Marketing & Advocacy. Key Insights for B2B Tech Marketers
This is a great episode for B2B Tech Marketers who are searching for the 1% changes that can make a huge difference over time. • Connect with Joel on LinkedIn • Learn about Joel’s work, podcast & more: Learn more Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Your Future Revenue Is at Risk: Why Ignoring Millennial & Gen Z B2B Buyers Will Cost You | #13 | 01 Sep 2025 | 00:16:48 | |
In this episode of The 1% Insight, we delve into the critical importance of engaging Millennial and Gen Z buyers in the B2B technology sector. As these demographics increasingly dominate decision-making roles, understanding their unique buying behaviours is essential for safeguarding future revenue streams.
To remain competitive, B2B technology companies must adapt their marketing strategies to align with the expectations of younger, digital-savvy buyers. Consistency, value, and strategic content distribution are key to capturing their attention and securing future revenue.
The 1% Insight is brought to you by Trend 7!
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| How Your B2B Tech Podcast Can Engage Prospects During Long Sales Cycles | #12 | 25 Aug 2025 | 00:19:19 | |
Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building. Summary:
Key Points:
Conclusion: A well-executed B2B technology podcast not only supports your sales efforts but also positions your brand as a trusted advisor in the industry. By consistently delivering valuable content, you can influence buying decisions and ensure your company remains the preferred choice when prospects are ready to make a purchase. Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, sales cycles, podcast engagement, content marketing, buyer personas, trust building, authority, content repurposing. | |||
| The Future of B2B Tech Marketing, AI at Global Scale, and Europe’s Innovation Edge: Key Takeaways from Dublin Tech Summit 2025 | 02 Jun 2025 | 00:21:05 | |
In this episode, I bring you a concise yet insight-packed breakdown of three of the most talked-about keynotes from Dublin Tech Summit 2025, all through a B2B technology and marketing lens. Whether you're a tech leader navigating the AI revolution, or a marketer rewriting your go-to-market strategy, this episode will give you the edge. From OpenAI’s global AI outlook to Anthropic’s ethical stance, and a deep dive into how HubSpot and others see B2B MarTech evolving, this is your debrief on where the industry is heading. 🔑 What you’ll learn in this episode:
💡 If you’re in B2B tech or marketing, this episode will help you cut through the noise and understand the strategic shifts shaping the next 12–24 months of growth, personalisation, and competitive advantage. If you're in B2B Tech, this is for you: I’ve created a free resource called "Build a B2B Tech Content Strategy That Fuels Your Pipeline", a value-packed 35-minute video and PDF guide that shows how B2B tech companies can turn content into pipeline and demand using social media and podcast marketing. Actionable insights built for modern B2B marketing.
The 1% Insight is brought to you by Trend 7 Media! #B2B #b2bmarketing #marketing #contentmarketing #b2bsales #marketingstrategy #technology #b2btech | |||
| Free Resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline | 27 May 2025 | 00:01:53 | |
The B2B Buying Journey has changed. Has your content strategy? What You’ll Learn: This Series is For You If:
Access Today for Free: https://www.trend7m.com/b2btech | |||
| Maximising Return on Marketing Investment | Stephen Wilson Downey | #9 | 05 Dec 2024 | 00:21:49 | |
Join Jack Regan in this episode of The 1% Insight as he sits down with Stephen Wilson Downey, the co-founder and CEO of Spéire. From his beginnings in culinary studies to now leading a cutting-edge digital marketing agency, Stephen takes us on his inspiring journey of entrepreneurship and innovation.
Discover the secrets behind Spéire's success, including the art of building strong business relationships, putting customers first, and driving real results in marketing. Plus, don’t miss their deep dive into how AI is transforming marketing strategies and streamlining operations in today’s competitive landscape. Packed with practical advice and forward-thinking ideas, this episode is a must-listen for anyone looking to stay ahead in the world of Marketing. | |||
| Entering The New Era of Research Insights | Eugene Murphy | #8 | 20 Nov 2024 | 00:30:16 | |
Join us for an inspiring conversation with Eugene Murphy, Founder and CEO of Indeemo, as he shares his entrepreneurial journey and the pivotal moments that shaped his success. In this episode, Eugene discusses the challenges of launching a startup, the importance of pivoting to meet market demands, and why understanding customer needs is essential for thriving in today’s competitive landscape. Discover what is transforming market research and learn actionable strategies to navigate these changes in 2024. Whether you’re a B2B marketer or a business leader seeking innovative approaches, Eugene’s insights on bootstrapping, team building, and leveraging customer feedback will equip you with tools to drive success. Key Topics Covered:
Don’t miss this episode filled with expert advice and real-world lessons for thriving in the ever-changing business landscape. Perfect for marketers, entrepreneurs, and business leaders passionate about driving innovation and understanding customer decision-making in the digital age. | |||
| Building a Winning Team Online: The Power of Content & Social Media for Soccer Clubs | Aaron Howey | #7 | 07 Nov 2024 | 00:28:38 | |
In this episode, we explore the intersection of sports and digital creativity with Aaron Howey, the creative force behind Cork City Football Club’s online presence. Aaron reveals the keys to building a loyal fan base online, with insights into the growing role of video content and how clubs can use it to enhance fan engagement. He also talks about the importance of keeping content fresh and authentic, offering tips on balancing consistency with innovation to keep fans engaged and excited. Key Takeaways:
Perfect for marketers, sports marketers, designers, and fans alike, this episode offers a playbook for creative success in the competitive world of sports media! | |||
| The Value of Content in B2B Marketing | James McCarthy | #6 | 24 Oct 2024 | 00:28:22 | |
In this episode, we talk with James McCarthy, Marketing Programs Manager at Workvivo by Zoom, as he takes us through his marketing career journey and shares valuable insights into the power of mindset in building a successful marketing career. James emphasises the importance of having a growth mindset, learning from failures, and being open to taking risks in the dynamic world of B2B marketing. James explores the key role of content marketing in the B2B space, focusing on building meaningful connections by understanding your audience's pain points. He also highlights LinkedIn as a game-changing platform for B2B companies, stressing the value of personal pages to build trust and authority with potential clients. Listeners will learn how to leverage LinkedIn to grow their online presence and why consistently posting content is crucial for B2B success. Whether you're new to B2B marketing or looking to enhance your strategy, this episode is packed with practical tips and expert advice. Key Takeaways:
Join us as James McCarthy shares how B2B marketers can stay ahead by adopting the right mindset and leveraging the power of LinkedIn! | |||
| Enhancing Marketing Strategies with AI | Roisin Bennett | #5 | 17 Oct 2024 | 00:35:20 | |
In this insightful episode, we sit down with Roisin Bennett, CEO of MarketingMentors, as she shares her entrepreneurial journey and expertise in the world of marketing. Roisin dives into the crucial role of marketing support for startups and why businesses must adapt to the ever-changing digital landscape. She also explores the growing influence of AI in marketing, from personalisation and content creation to customer service. Listeners will gain valuable insights into how AI can revolutionise marketing strategies, while also addressing the ethical concerns around AI-generated content. Roisin emphasises the importance of building a strong marketing foundation, including defining target audiences and refining brand messaging, before incorporating AI tools. Whether you're a startup founder or a seasoned marketer, this episode is packed with actionable takeaways on how to stay ahead of industry trends, leverage AI tools, and build a marketing strategy that stands the test of time. Key Takeaways:
Tune in to explore how you can elevate your marketing game with AI and strategic insights from Roisin Bennett! | |||
| The New B2B Content Marketing Playbook | Pierre Herubel | #4 | 01 Oct 2024 | 00:30:33 | |
Summary: | |||
| Aligning Marketing & Sales in B2B Tech Companies for Sustainable Revenue Growth with Maurice Lawlor of Prerender.io | #21 | 21 Jan 2026 | 00:30:37 | |
This week on The 1% Insight, we welcome Maurice Lawlor, Head of Enterprise Sales at Prerender.io, for an in-depth conversation about creating harmony between marketing and sales functions to fuel long-term business success in the B2B Tech sector. Maurice examines how buyer behaviour has transformed, with decision-makers now preferring to research solutions independently before initiating contact with vendors. He discusses why establishing a presence across diverse channels from search to social media to LLMs has become fundamental to engaging prospects during their research phase. Maurice advocates for centring your communications around the specific challenges your technology addresses, using real customer experiences to demonstrate value and establish credibility with your target market. Key Insights for B2B Tech Marketers:
The episode emphasises that enduring business growth flows from deep customer understanding combined with disciplined, repeatable execution. If your organisation faces challenges with prospect handoffs, conflicting team priorities, or fragmented customer communications, you'll find practical frameworks for building a more unified and effective revenue engine.
Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Using Digital PR & SEO To Grow Your Business | Mícheál Brennan | #3 | 03 Sep 2024 | 00:31:09 | |
In this episode, we sit down with Mícheál Brennan, a seasoned expert in the fields of Public Relations (PR), Digital PR, and Search Engine Optimization (SEO), to explore the pivotal role these elements play in today’s business environment. Mícheál takes us through his dynamic career journey, sharing invaluable lessons learned along the way. Listeners will gain a deep understanding of how traditional PR has evolved in the digital age and how businesses can leverage Digital PR strategies to build brand reputation, enhance online visibility, and drive organic traffic. Whether you're a business owner, marketing professional, or aspiring PR specialist, this episode is packed with actionable insights on how to navigate the ever-changing digital landscape. Learn how to effectively integrate PR, Digital PR, and SEO into your marketing strategy to stay ahead of the competition. | |||
| Mastering Performance Marketing: The Relationship Between Paid Media & Content Creation | Jen Bryan | #2 | 13 Aug 2024 | 00:45:41 | |
In this episode, we speak with Jen Bryan, a leading performance marketer, to explore her journey from studying government and public policy to becoming a powerhouse in digital marketing. Jen shares how her early experiences at the Chamber of Commerce and a digital marketing agency laid the foundation for her entrepreneurial ventures. Jen takes us behind the scenes of launching her own agency, JDigital, and the strategic decision to merge with Velocity Growth. She candidly discusses the challenges of breaking into the competitive US market, emphasizing the importance of confidence, cultural adaptation, and building strong client relationships. Jen also dives into the latest trends in performance marketing and content creation, offering valuable insights on navigating the complexities of search engine advertising and social media advertising. She explains how understanding the problem-solution fit is crucial for success in these areas. As AI continues to transform the marketing landscape, Jen discusses its role as a powerful tool for marketers and shares her predictions for the future of the industry. Additionally, she highlights the essential communication skills every marketer needs to thrive in a rapidly changing environment. In an exciting announcement, Jen introduces Lemon 7, her new Irish agency dedicated to performance marketing. Tune in to hear her story, learn from her experiences, and gain actionable advice on succeeding in today’s digital marketing world.
Connect with me on LinkedIn: https://www.linkedin.com/in/jackregan7/ | |||
| Building Your B2B Marketing Function | Alan Gleeson | #1 | 01 Aug 2024 | 00:32:45 | |
If you are a B2B Marketer or B2B Company, this episode is for you!
Connect with me on LinkedIn:
My Website: https://www.trend7m.com/ | |||
| Intro | The 1% Insight | 30 Jul 2024 | 00:00:50 | |
Welcome to "The 1% Insight", we bring you exclusive access to the marketing strategies and insights from some of the world's best Entrepreneurs, CMOs & Marketing Professionals! | |||
| Building Awareness & Trust When Marketing Technical Products + The Future of EV with Rosemary Wynne of EZO | #20 | 09 Dec 2025 | 00:24:35 | |
How do you market cutting-edge technology when your audience is still learning what they need? In this episode, Rosemary Wynne, Head of Marketing at EZO, reveals what it takes to build awareness and trust in Ireland's EV charging market. Rosemary walks us through her transition from digital strategy to leading the marketing for one of Ireland's leading EV infrastructure companies. She opens up about the real challenges of rebranding in a fast-moving industry and shares how EZO navigates the delicate balance between technical B2B marketing and consumer education. What you'll learn:
This episode delivers actionable insights for B2B tech marketers navigating complex product launches, managing rebrands in evolving markets, or building trust around transformative technology. Essential listening for marketing leaders in technical industries looking to bridge the gap between innovation and adoption. Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Engaging B2B Tech Buying Committees with your Podcast | #19 | 05 Dec 2025 | 00:04:06 | |
How your B2B Tech Podcast can support your sales efforts during long sales cycles! Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| If You’re Not on the Day One Shortlist, You’re Already Losing Deals | #18 | 27 Nov 2025 | 00:11:28 | |
Most B2B tech vendors focus solely on their sales process, perfecting demos and refining proposals. But recent research reveals a stark reality: if you're not on the buyer's shortlist from day one, you've likely already lost the deal. In this episode of The 1% Insight, host Jack Regan examines why the vast majority of winning vendors are present on the initial shortlist before formal procurement even begins. The conversation centres on a fundamental shift in B2B buying behaviour: decisions are largely made before your sales team ever gets involved. What you'll learn: Jack breaks down how to build genuine discoverability in crowded markets, moving beyond traditional lead generation tactics. You'll discover why answering buyers' actual questions rather than promoting features creates the foundation for trust and credibility. The episode explores how consistent presence across the channels your buyers actually use builds the familiarity that puts you on their radar. Jack discusses practical approaches to creating educational content that positions your company as a knowledgeable guide, not just another solution provider searching for attention. You'll also learn how category-level content can establish your brand as a thought leader, challenging conventional thinking and shaping how buyers understand their problems before they're ready to evaluate solutions. Who this is for: B2B tech marketers responsible for demand generation, content strategy, and pipeline growth will find actionable frameworks for earning their place in early buying conversations. Reference: Statistic Source: (6Sense, 2025 Buyer Experience Report) Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Smart Buildings to Smart Tech Marketing & the Power of Events with Gemma Kerley of Hereworks & McKeon Group | #17 | 21 Nov 2025 | 00:34:43 | |
In this episode of "The 1% Insight" podcast, we delve into the dynamic world of smart building technology and B2B tech marketing alongside Gemma Kerley, Group Marketing Manager at Hereworks and McKeon Group. Gemma shares her journey from digital marketing to leading innovative strategies in the smart building sector. Key Insights for B2B Tech Marketers:
This episode delivers practical wisdom for professionals navigating smart technology challenges or refining their marketing methodologies in today's evolving B2B tech landscape.
Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Netflix vs YouTube: The Battle for Video Podcasts | #16 | 11 Nov 2025 | 00:10:11 | |
Netflix is making a play for video podcasts with multi-year licensing deals. Should B2B tech marketers pay attention, or is YouTube still the clear winner? In this episode of The 1% Insight podcast, host Jack Regan breaks down why YouTube remains the dominant platform for B2B video content and what Netflix's entry means for your marketing strategy. What You'll Learn & Why YouTube is still the best for B2B Tech Video Podcasts:
If you're planning your 2026 B2B Content Marketing strategy, this episode will help you make smarter platform decisions. Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| Staying Agile in a Changing Tech Marketing Landscape with Shree Magdani of TAMI | #15 | 06 Nov 2025 | 00:35:54 | |
In this episode of The 1% Insight, Shree Magdani, Marketing Manager at TAMI, shares her insights on thriving in the fast-paced world of B2B tech marketing. Discover how to stay agile in a changing landscape by embracing innovative strategies and leveraging AI for superior lead generation. Shree discusses the transition from lead generation to demand generation, offering practical tips on how to personalise your marketing efforts and engage your target audience effectively. Learn how to harness the power of creativity and data-driven insights to differentiate your brand and drive growth. Whether you're looking to refine your marketing strategy or explore new avenues for engagement, this episode provides actionable advice to help you succeed in 2025 and beyond. Tune in for Shree's 1% Insights that can elevate your B2B Tech marketing approach and give you a competitive edge. Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, B2B Strategy, Tech Industry Insights, B2B Branding, Lead Generation, Marketing Automation, Account-Based Marketing, B2B Sales Funnel, Customer Acquisition, Demand Generation, Marketing ROI, B2B Content Strategy, Digital Transformation, Enterprise Marketing | |||
| The Importance of Strategy & Measurement to Scale your B2B Tech Brand with Gearoid Buckley | #14 | 30 Oct 2025 | 00:41:52 | |
In this episode of The 1% Insight, we delve into the world of B2B Tech Marketing with Gearoid Buckley, a seasoned marketing leader with a wealth of experience from his time at LinkedIn and other brands. Gearoid shares his journey from West Cork to becoming a pivotal figure in LinkedIn's international growth marketing, offering invaluable insights for B2B tech marketers looking to scale their brands.
Thanks for listening to The 1% Insight!
The 1% Insight is brought to you by Trend 7!
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| Focus: An Underrated Revenue Lever with Gerard Gilsenan of Fund Recs | #26 | 20 May 2026 | 00:31:08 | |
In this episode of The 1% Insight, I sit down with Gerard Gilsenan, Chief Revenue Officer at Fund Recs, an Irish-headquartered B2B tech company who have built a reconciliation and data processing software for the global funds Industry. We get into why focus is one of the most underrated revenue levers in B2B tech, how trust gets built and broken in regulated industries, what real sales and marketing alignment looks like when both functions share one revenue number, how to build a sales team from scratch when you're the first commercial hire and where AI is genuinely useful in revenue today versus where the hype is. Key Insights for B2B Tech Marketers:
Gerard's 1% Insight comes down to one word: curious. The people who keep getting better are the ones who keep asking better questions, of themselves, their customers and the market. Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7! Keywords: B2B technology marketing, SaaS Marketing, Revenue Marketing, Sales and Marketing Alignment, B2B Sales, AI in Sales, Trust in B2B, B2B Strategy, Tech Industry Insights, Demand Generation, B2B Content Strategy, Focus, Revenue Growth | |||
| 3 Ways to Build Trust Through B2B Content in an AI World | #25 | 07 May 2026 | 00:13:39 | |
AI is one of the most exciting technologies we've ever had access to and it's changing how B2B tech marketing teams work, build and create content every single day. The productivity gains are massive and the opportunities are endless. But here's the thing, there has never been more content in the world, and more quantity does not mean more quality. As feeds get flooded with AI generated posts, your prospects are getting sharper about who they actually trust, and in B2B tech where buying committees are weighing six and seven figure decisions, trust is what moves deals forward. In this episode of The 1% Insight, I walk through three practical ways to build trust through your B2B content in an AI driven world. This is not an anti-AI conversation because AI is a brilliant enabler when used well. The point is that the brands winning in 2026 and beyond are the ones combining the speed of AI with something it cannot replicate, and that is real people having real conversations and sharing real insights. Most of your ICP isn't ready to buy right now but they are forming opinions every single day and the content they consume in those out of market moments is what shapes whether your brand gets shortlisted when they finally enter a buying cycle. Key insights for B2B Tech Marketers:
Follow The 1% Insight on Spotify, Apple Podcasts or YouTube for regular insights on B2B tech content marketing. Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7! | |||
| Team-Led Content: The B2B Marketing Growth Channel You're Probably Ignoring | #24 | 15 Apr 2026 | 00:17:24 | |
Your team is sitting on fantastic insights. Engineering, operations, finance. Every department has expertise and experiences that your prospects genuinely want to hear about and the great news is that you don't need a massive budget or a complicated setup to start getting those insights out there. In this episode of The 1% Insight, I dive into why team-led content on LinkedIn is becoming one of the biggest opportunities in B2B tech marketing right now and how it works best when it runs alongside your brand account, not instead of it. Both channels play a crucial role, and the companies that figure out how to get them working together are the ones that are going to build serious trust and mental availability with their target market over time. Most of your prospects aren't making a buying decision today, but they are forming opinions every single day. Personal LinkedIn pages are consistently outperforming brand accounts when it comes to reach and engagement. That doesn't mean the brand account isn't important, it absolutely is. But when your team members are also sharing valuable, relevant content through their own personal brands, it creates a content ecosystem where prospects are landing on your company from multiple angles. That's a powerful position to be in. I run through a practical framework you can start implementing straight away, from getting buy-in across departments, to recording insights in a simple conversational format, to building a content calendar that keeps things consistent without putting the heavy lifting on non-marketers. Key insights for B2B Tech Marketers:
Thanks for listening to The 1% Insight! • Access our free resource: Build a B2B Tech Content Strategy That Fuels Your Pipeline: How B2B Tech Companies can turn Content into future Pipeline & Demand utilising Social Media & Podcast Marketing • Connect with me on LinkedIn • Subscribe to our 1% Insight Newsletter • Watch & Subscribe our YouTube Channel • Visit our Website The 1% Insight is brought to you by Trend 7! | |||