Most guys in dirt work hit that point where they’re slammed with jobs, but the bank account doesn’t match the workload. That was Mike McQueston—busy, worn out, and wondering where the money was going. In this episode, he breaks down how tightening up pricing, choosing better jobs, and leaning into landfill mowing turned his excavation business from “just getting by” into a real profit-maker.

If you’ve ever looked at your books and thought, “Something’s not right here,” this episode is worth your time.

Takeaways:

✅ How Mike used landfill mowing contracts to create steady, repeat work.

✅ Simple pricing shifts that stopped him from working long hours for thin margins.

✅ Why he now says no to bad-fit jobs—even when the work is there.

✅ The mindset shift from “I need more jobs” to “I need the right jobs.”

✅ How protecting family time keeps him from letting the business run his life.

If you’re an excavation or land management contractor who’s constantly busy but not seeing the profit, this episode shows you how to tighten up your business so the numbers finally make sense.

Links:

➡️ Follow Mike and see what he’s building with Muddy Brook Enterprises: https://www.facebook.com/profile.php?id=100083094322062

➡️ Shop Attachments: Build your business with the right attachments. ⁠https://www.skidsteernation.com⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. https://getthrottledup.com/

Sometimes the hardest part of running a business isn’t the long hours or tough calls — it’s figuring out what comes next. In this episode, Ryan opens up about his own season of reflection: what it means to step back, redefine the vision, and start building with purpose again. No guest this week — just a raw, real talk between Ryan and you about leadership, growth, and the next evolution of Skid Steer Nation.

Takeaways:

✅ How creating space to think — even just 20 minutes a day — can completely change the direction of your business.

✅ The mindset shift from “being the boss” to serving your team and why that’s where real growth happens.

✅ Why Ryan is rebranding the Skid Steer Nation Podcast and what his upcoming book Out of the Weeds means for contractors everywhere.

✅ A behind-the-scenes look at the new software project, Toolbox, built to help small business owners simplify operations with AI-powered tools.

✅ The most powerful lesson Ryan’s learned lately: learning to say no — and how it protects your time, clarity, and vision.

Why It Matters:Because owning a business isn’t just about grinding — it’s about building something that actually gives you freedom, not another job.

Links:➡️ Shop Attachments: Build your business with the right attachments. ⁠https://www.skidsteernation.com⁠

➡️ Marketing Help: Marketing built for blue-collar contractors. ⁠https://www.throttleupmarketing.com

She went through a divorce, shut down a business, and started over—seven months pregnant, running a skid steer, and refusing to quit. Stephanie Brooke isn’t just building driveways—she’s rebuilding her life, one load of gravel at a time.

In this real-as-it-gets episode of the Skid Steer Nation Podcast, I sit down with Stephanie and her dad Richard—the team behind Precision Gravel and Earth Solutions. We talk about the hard lessons that come from business breakups, starting from scratch, and what it takes to grow a company that actually fits the life you want. If you’ve ever thought about throwing in the towel, this one will hit home.

Key Insights:

✅ Start Smart, Even When It’s Hard: Stephanie’s first business didn’t have a solid foundation—but her second one does. Learn how she approached Precision Gravel differently from day one.

✅ The Power of Business Agreements: Stephanie learned the hard way that even if you trust your business partner, you still need a clear, written agreement—especially if that partner is your spouse.

✅ Marketing with Vulnerability: From DirectTV sales to building a local brand, Stephanie shares how being authentic and showing your face online wins more trust (and work) than just polished photos.

✅ Bouncing Back with Clarity: After a painful business dissolution, Stephanie partnered with her retired father to launch a more focused, niche excavation business—with the aim of building not just driveways, but long-term client relationships.

Why This Episode Matters:

This episode is essential for professionals in the excavation and land services industry who are navigating challenges—whether relational, financial, or operational.

Stephanie’s journey demonstrates that clarity, structure, and authenticity are more valuable than perfection. If you’ve ever wondered how to come back from a setback stronger, this episode is your blueprint.

🔗 Connect with Success:

👉 Visit Precision Gravel and Earth Solutions’ website: https://www.precisiongravelandearth.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Build your excavation brand, automate your outreach, and generate leads: https://www.getthrottledup.com/

Join us next week as we bring you more stories from professionals shaping the excavation industry!

“It will never be the right time if you wait until it is the right time to make the full time jump”.

Our guest for today’s episode is Ryan Moranz, a successful professional who made well into the 6 figures for the last 8 years in the automotive industry. However, when he lost his job last month for no real reason, he decided to take a leap of faith and started his own land service business.

Despite the fear and uncertainty that came with leaving a successful career in the car business, Ryan lifted his head up and took only 4 hours off before starting his LLC the next day. His drive to succeed and commitment to detail and 100% customer satisfaction has led to approximately $50,000 in contracted revenue within just a few short weeks!

In this episode, Ryan shares his inspiring journey of taking control of his own destiny, and the challenges and triumphs he faced while building a successful business from scratch. Tune in to hear how Ryan turned a setback into an opportunity for growth and success.

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Visit We Diggin It Facebook page: https://www.facebook.com/profile.php?id=100090317598067

Looking to take your business to the next level?  See how we can help: https://www.groundbreakinggrowth.com/

Need quality American Made Attachments for your skid steer? Visit: https://www.skidsteernation.com/

Get ready to be blown away by the story of Reese, the young entrepreneur who started with a simple lawn mowing business at just 15 years old and has now landed six to seven-figure contracts in the excavation industry. 

It's hard to believe that someone so young has accomplished so much, but Reese is living proof that age is just a number when it comes to success.

Despite being only 22 years old, Reese's excavation business is thriving, and he is winning contracts for jobs worth six to seven figures. Having started with a lawn mowing venture at the age of 15, Reese has accomplished an extraordinary level of success in just seven years, which many entrepreneurs aspire to achieve. Reese generously shares his knowledge, offering practical advice and techniques that you can utilize to advance your own business.

In this podcast, you'll discover the secrets of Reese's success and gain insights into the key differences between marketing to residential and commercial clients. 

You'll be amazed at the practical advice and techniques that Reese generously shares, giving you the tools you need to take your own business to the next level. 

Don't miss this incredible opportunity to learn from one of the youngest and most successful entrepreneurs in the industry!

==================================================================

Join Reese’s Private Facebook Group for like minded excavation entrepreneurs:

https://www.facebook.com/groups/1656203401444155

Looking to take your business to the next level?  See how we can help:

https://www.groundbreakinggrowth.com/

Need quality American Made Attachments for your skid steer? Visit:

https://www.skidsteernation.com/

Get ready to dive into an inspiring and uplifting episode as we uncover the story behind Mason Rickner's meteoric rise in the excavation and septic industry! This exhilarating conversation with the owner of K & M Excavating and Septic will leave you feeling energized and motivated to conquer your own challenges.

Join us as Mason shares his journey from a struggling start-up to the go-to septic system company in his area, installing 10-20 septic tanks per month. Discover how he turned initial hardships into opportunities for growth, and how his unique upsell formula adds an impressive 10-20% revenue to his thriving business.

We'll dig deep into the secrets of Mason's success, exploring the systems and processes he's implemented to streamline operations, maximize efficiency, and scale the business. You'll walk away with invaluable insights, tips, and advice on creating your own winning strategy, whether you're in the excavation sector or any other industry.

Don't miss this captivating episode that combines perseverance, innovation, and entrepreneurial spirit to unearth the formula for success in the excavation and septic world. Tune in now and get ready to be inspired!
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Visit K&M Excavation and Septic website:

https://www.kmexcavationandseptic.com/

-Need American-made Quality Skid Steer attachments? Visit Skid Steer Nation at:
https://www.skidsteernation.com/

Increase your earning potential and stand out in a crowded market by focusing on a specific niche can be the key to success.

Our guest for today's episode is Philip Egnatz, owner of Southlake Land Management based in Lowell, IN. He’s a full time union heavy equipment operator before starting his own company as a side hustle back in 2019.

In this episode, Philip talks about his motivation in putting up his own business, the equipment he used to run when he started and the challenges he faced along the way. He also shares some valuable insights on providing value to the customers by going above and beyond their expectations.

He also shares a setback he experienced that somehow is affecting his business from growing. He emphasizes the importance of taking responsibility for the job and meeting the high standards he sets for himself.

Listen until the end as Ryan will also share some tips on how to effectively market yourself to help your side hustle turn into a full time gig.
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-Need American-made Quality Skid Steer attachments? Visit Skid Steer Nation at:

https://www.skidsteernation.com/

Tom Gardocki, known as The Dirt Ninja on his YouTube Channel (76,000 subscribers), has made a name for himself in the excavation industry. His educational content has not only won him more contracts but also partnered him with large brands in the industry.

As Tom says, "It only takes one video for you to get noticed!"

Sitting in his fathers lap operating heavy equipment at just 4 years old, Tom's experience and knowledge in the trades are unmatched. By the age of 10, he could confidently run heavy equipment independently on job sites, a remarkable achievement that demonstrates his dedication and aptitude.

In this episode, Tom shares his journey from posting videos on social media to gaining a global following. He also talks about his decision to start his own business after working for his parents, the struggles he faced while bidding on commercial projects, and how technology has enabled him to take on more projects than companies twice his size.

Tune in to hear from The Dirt Ninja himself!

=======================================================

-Visit The Dirt Ninja website:

https://thedirtninja.com/

-Need American-made Quality Skid Steer attachments? Visit Skid Steer Nation at:

https://www.skidsteernation.com/

Our guest for this episode is CameRon Hogate, owner of Gravel Boss. His business specializes in gravel delivery, trucking and snow removal located in Palmer, AK.

Listen as CameRon and Ryan discuss key factors that contribute to building a successful business and the importance of having a correct framework to help achieve that goal.

They’ll also talk about some tips when hiring and retaining employees in the company. How to give each employee their purpose that’s in line with your company’s mission and vision.

This episode will also cover useful tactics for effective social media marketing.  What are some of the best practices for creating a strong social media presence, including defining your target audience, crafting compelling content, and utilizing analytics to measure success.

Stay tuned until the end as CameRon also shares his most unforgettable experience at a job site which you’d definitely not get to see(hopefully) everyday!

=======================================================

-Visit Gravel Boss website:
https://ordergravelonline.com/

-Need of American-made Quality Skid Steer attachments? Visit Skid Steer Nation at:
https://www.skidsteernation.com/

How do you turn your ideas into reality and eventually achieve them before 30?

Our guest today is Dale Sievert. He currently works full time as a mechanical engineer in one of the world's largest automotive wire harness suppliers while managing his own land clearing business in Saline, Michigan.

In this episode, Dale shares his experiences and how growing up on the farm helped him develop his passion and start a business while working a full time job at a young age.

-Visit Dale Sievert's website for Quote Requests near Saline, MI:

https://dslandworkforestry.com/?fbclid=IwAR3kHZ3OqNcXDdzKjKdZeeLZK6ZqOqFPjzIFMymPOz2hUp2cdsln3N59v9A

-Need of American-made Quality Skid Steer attachments? Visit Skid Steer Nation at: https://www.skidsteernation.com/

One EXPENSIVE experience that eventually caused him to re-evaluate and redo his contract writing process.

Our guest today is Benjamin McKenna, owner of Warrior Land Management LLC based in Quitman, MS. His company specializes in constructing agricultural fence and forestry mulching.

Benjamin also owns a hunting range and is part of the Mississippi Army National Guard. 

Listen as he shares his process in bidding jobs, the importance of follow ups and his reason for staying in the military.

We'll also discuss his plan and marketing strategies to stay relevant in the business after getting deployed overseas. 

-Visit Warrior Land Management's Page:

https://www.facebook.com/profile.php?id=100063663815530

-Need of American-made Quality Skid Steer attachments? Visit Skid Steer Nation at: https://www.skidsteernation.com/

Our guest today is John Mace who has been in the land service industry for over 40 Years! He started mowing lawns as a side hustle back in ‘76 and is now the owner of J.E. Mace Enterprises.

In this episode, John talks about his experiences - both good and bad in his decades of being in the industry. What motivates him to keep on working despite contemplating retirement and his advice for anyone who's just starting a business.

Visit John Mace’s Facebook page to see all the services that he offer:
https://www.facebook.com/profile.php?id=100064060596296

Want to know more about the Roadrunner Grader? Click the link below to see the full specs, features and pricing:
https://www.skidsteernation.com/products/ch-series-grader?variant=39424981008463

Visit our website to see more American-made, quality skid steer attachments:
https://www.skidsteernation.com/

Jared Fuller is the owner of Patriot Land Works. He is a veteran of the US Air Force and is happy to be serving his home of Bates County, MO and the surrounding areas.

His favorite part is “forming a plan with the property owner to bring their vision to life”.

In This episode, Ryan and Jared  talk about how the latter found his place back in the community after serving in the military for 16 years. How long it took Jared to start Patriot Land Works and how he overcame the challenges of starting a business.

And as an added bonus, Ryan and Jared also talked about how to effectively reprogram your brain into being a better business owner and a person as a whole based on a book by Andy Frisella.

Visit Jared Fuller's website and see all the services that he offer:

https://www.patriotlandworks.com/

If you need American made, high quality skid steer attachments, you can visit our website at:
https://www.skidsteernation.com/

What pivotal moment—and painful lesson—transformed Michael Botts into a truly legitimate business owner and leader?

In this latest episode of the Skid Steer Nation Podcast, Ryan Deemer explores Michael Botts' journey of building Botts Grading in North Carolina. From his early days in hotshot trucking to the pivotal challenge of firing his first employee and the profound self-reflection that followed, Michael shares how he built a strong and resilient business. Filled with practical advice and real-world examples, this episode is designed to help you strengthen your business foundation and grow with purpose.

Key Insights:

✅ From Hotshot to Heavy Equipment: Discover how Michael used hotshot trucking to acquire the necessary equipment to launch Botts Grading, demonstrating resourcefulness in the early stages of business.

✅ The Tough Lesson of First Hires: Michael shares his candid experience of firing his first employee just two months in, highlighting how this difficult decision became a catalyst for him to legitimately learn about running a business and setting clear expectations for others.

✅ Strategic Naming for Brand Identity: Learn why Michael intentionally chose "Botts Grading" over a broader name like "land management," focusing on establishing a clear brand identity and expertise in dirt work.

✅ Transparent and Detailed Estimates: Michael explains his disciplined approach to estimating, breaking down costs and providing itemized estimates to residential and commercial clients for transparency and to avoid common financial pitfalls.

✅ Faith and Business Parallels: Gain a unique perspective on how Michael connects his faith to his business, highlighting the importance of commitment, going "all in," and the belief that growth requires continuous effort, similar to spiritual growth.

Why This Episode Matters:

This episode is essential for excavation and land service business owners who are striving to build a profitable and sustainable company. Whether you're navigating challenges with hiring, refining your branding, or looking to improve your sales process, the practical insights shared by Michael Botts will equip you with the tools you need to succeed.

🔗 Connect with Success:

👉 Visit Michael Botts’ Facebook Page: https://www.facebook.com/michael.botts.3

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

Join us next week as we bring you more insights from professionals shaping the excavation industry!

Tyler Hanssen is the owner of Hanssen Cattle and Construction.  What started out helping some other ranchers with fencing has turned into a multi-million dollar a year construction company servicing the dairy and cattle industry.

Tyler and I talk about how quickly growing a team finally forced him to look at his systems and processes to make sure they would have clear communication.  What happened next was beyond his wildest dreams.

Today's guest is Sam Nellinger, owner of Coal Creek Excavating and Septic (formally Nellinger Excavation).

Sam was a union carpenter that decided it was time to take control of his financial future.  With a strong work ethic and some self confidence he decided to sell everything he owned to buy some equipment and start his own business.

Eric League is from Stokesdale North Carolina and is the owner of League Grading LLC.  
Ryan and Eric sit down and talk about the decision to retire, the best place to hide a dead body (not literally), and the impact his police training has had on his business.  
Visit League Grading's Website:  https://leaguegrading.com/
If you need American made quality attachments, visit our website: https://www.skidsteernation.com/

Ever felt like rapid growth might be dragging your business under instead of lifting it up?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer dives deep with Brandon Dimmer of Dimmer’s Precision Grading, who went from wrenching on transmissions to managing a 20+ person excavation crew.

Brandon unpacks the hard-won lessons from expanding too quickly and offers grounded wisdom on sustainable growth, leadership, and mental clarity in the excavation world.

Key Insights:

✅ Scaling with Purpose: Brandon reveals how explosive growth led to hiring missteps and why scaling deeper—not wider—can lead to long-term success.

✅ Grit Over Glamour: Learn how Brandon pushed through cash flow crises and quality control challenges by leaning into grit, not gimmicks.

✅ Building a Culture That Lasts: Discover the toll of hiring the wrong people and how culture shifts when original team bonds are stretched.

✅ Redefining Leadership: Understand why not every great operator should be a foreman, and how misplacing talent can hurt morale and quality.

Why This Episode Matters:

This episode is essential for contractors, excavation pros, and land management business owners who are navigating the highs and lows of growth. Brandon's candor about mental burnout, leadership missteps, and the emotional cost of building a business is both a cautionary tale and an inspiring guide.

🔗 Connect with Success:

👉 Visit Dimmer's Precision Grading on Facebook: https://www.facebook.com/DPG2018

👉 Skid Steer Nation – Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing – Helping excavation and land service businesses dominate their market: https://www.getthrottledup.com/

Ever wondered what it’s like to run heavy equipment with your spouse every day — and still enjoy dinner together?

In this latest episode of the Skid Steer Nation Podcast, host Ryan Deemer dives into a compelling conversation with Jeremy and Kellie Haggerty, the husband-and-wife duo behind Haggerty Dozing & Excavating in rural Cuba, Illinois. From sharing equipment to swapping duties mid-job, they’ve built a successful excavation business while raising a family — and doing it all without letting the job come home.

Filled with practical advice and real-world experience, this episode is packed with lessons for any contractor or operator looking to scale with intention.

Key Insights:

✅ Operate Together, Succeed Together: Jeremy and Kellie both operate equipment and manage the business, proving that a married couple can thrive professionally and personally — without losing their cool.

✅ Buy Smart, Scale Smart: Hear how Jeremy started with fixer-upper equipment, flipped machines, and eventually invested in brand-new gear — learning hard lessons along the way.

✅ Let the Work Speak: Without relying on ads or even a website, they’ve grown their customer base through finish quality and word-of-mouth — keeping a steady two-month backlog.

✅ Kids, Cabins & Career Balance: Learn how this family stays grounded in a small town, why their daughter’s been in a skid steer since age three, and how they still make time for Gulf Shores vacations.

🔥 Why This Episode Matters:

This episode is essential for excavation and land management professionals who value quality craftsmanship and are striving to build a strong business without sacrificing personal relationships.

Whether you’re a solo operator, part of a family business, or considering growing your team, Jeremy and Kellie offer hard-earned wisdom and a refreshing outlook on work-life integration.

🔗 Connect with Success:

👉 Visit Haggerty Dozing & Excavating’s Facebook Page: https://www.facebook.com/haggertydozingandexcavating

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? Learn more at https://www.getthrottledup.com/

How do you onboard six employees at once—without losing control of your business?

In Part 2 of this powerful Skid Steer Nation Podcast episode, Ryan Deemer reconnects with Cody Kubinak of Carolina EarthWerx to dive into the nuts and bolts of business growth. Cody reveals how he’s rapidly expanded his team while preserving quality, culture, and customer relationships.

This episode is packed with actionable strategies for operators ready to level up.

Key Insights:

✅ Systemized Onboarding: Learn how Cody plans to onboard six new employees with structure, speed, and clarity.

✅ From Field Work to Delegation: Hear how he’s transitioning from operator to leader — and the mindset shifts it requires.

✅ Building a Culture that Retains: Explore the daily rhythms and standards Cody sets to keep morale high and performance consistent.

✅ Leveraging GPS and Tech in Dirt Work: See how Cody integrates new tools and techniques to stay efficient on job sites and stay ahead of competitors.

Why This Episode Matters:If you're at the tipping point in your excavation or land management business — ready to grow but unsure how to scale without chaos — this episode will give you the blueprint. Cody’s military-inspired leadership style, paired with field-tested business practices, makes this a must-listen for professionals aiming to grow a durable, high-performing crew.

🔗 Connect with Success:

👉 Visit Carolina EarthWerx’ website: https://carolinaearthwerx.com/ 👉 Carolina EarthWerx doesn’t just talk about getting the job done — they show it. Visit their YouTube channel: https://www.youtube.com/@CarolinaEarthWerx⁩ 

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

Ever wish you could tell exactly what your customer is thinking — before they even say a word?

In this special 2-part episode of the Skid Steer Nation Podcast, Ryan Deemer explores how Cody Kubinak, owner of Carolina EarthWerx, used skills honed in law enforcement to accelerate his success in excavation. Filled with practical advice and real-world examples, this episode is designed to help you build stronger client relationships, close more deals, and grow your business faster.

Key Insights:

✅Mastering Nonverbal Cues: Learn how Cody applies interrogation techniques from his law enforcement days to sense customer hesitation and guide conversations toward a "yes."

✅Building a Business from a Trailer and a Dream: Discover how Cody stacked small jobs into a full-blown excavation company with 22 employees.

✅Scaling with Systems and Culture: Get tips on how Cody built a strong team culture that fuels loyalty and performance.

✅Relationships Over Transactions: See how focusing on genuine human connections instead of dollar signs led to Cody landing major subdivision projects.

Why This Episode Matters:

This episode is essential for excavation and land management professionals who want to level up their communication skills and turn more conversations into contracts. Whether you're closing your first job or managing multiple crews, Cody’s approach offers game-changing insights.

🔗 Connect with Success:

👉 Visit Carolina EarthWerx’ website: https://carolinaearthwerx.com/ 👉 Carolina EarthWerx doesn’t just talk about getting the job done — they show it. Visit their YouTube channel: https://www.youtube.com/@CarolinaEarthWerx⁩ 

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

🎧 Join us next week as we bring you more insights from professionals shaping the excavation industry!

Should your skid steer come with a therapist?

In this episode of the Skid Steer Nation Podcast, Ryan Deemer gets into the real talk with Joshua Fecht of Fecht Custom Dirtwork—who opens up about why he's pulling away from residential demolition jobs. From clients breaking down mid-project to refund battles after emotional reversals, Joshua reveals the hidden mental load behind “simple” residential work.

If you've ever been on a job site wondering if you’re being paid to operate or counsel—this episode will hit home.

Key Insights:

✅ Emotions vs. Efficiency: Why Joshua prefers commercial projects—and how residential clients can drain profits and patience.

✅ $100K Mistake: A brutally honest story of underbidding and the price of ignoring your margins.

✅ Leadership Culture: How he rotates crews between machines to prevent burnout and keep morale high.

✅ From Farm to Field: Hear how Joshua uses ag tools like scraper pans to cut job time and crew size dramatically.

Why This Episode Matters:

If you’re a contractor tired of client hand-holding and last-minute changes, this episode gives you permission to draw a line and protect your business. Learn how to make the pivot from unpredictable homeowners to streamlined, profit-focused commercial projects.

🔗 Connect with Success:

👉 Visit Fecht Custom Dirtwork’s Facebook Page: https://www.facebook.com/fechtcustomdw

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: We help you market smarter and grow your land service brand: ⁠https://www.getthrottledup.com/⁠

🎧 Join us next week for more raw insight from the field.

What if the key to launching your dream business was buried inside your day job benefits?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Leighton Howe of SiteCo Excavation to uncover how he leveraged two full 12-week paternity leaves to secretly build the foundation of a now-thriving excavation business. No fancy launch, no full-time commitment at first—just grit, a used Cat 304, and an “if it works, it works” attitude.

Packed with real-world advice and honest reflections, this episode gives you a behind-the-scenes look at how Leighton grew his company from a side hustle to a full-blown operation with employees, equipment, and momentum—all without burning bridges or overspending.

Key Insights:✅ Built on Paternity Leave: Learn how Leighton maximized time off from Cummins to build SiteCo Excavation while still receiving a paycheck.

✅ Systems Before Scaling: Discover the importance of documenting simple daily routines before trying to grow your crew or take on more jobs.

✅ The Power of Saying No: Hear how learning to set boundaries helped Leighton protect his time and sanity as demand grew.

✅ Family-Driven and Cash-Funded: From his brother running backend ops to his retired dad getting a CDL to drive trucks, SiteCo is powered by trust and teamwork—not debt.

Why This Episode Matters:If you’re working a day job but dreaming about launching something of your own, this episode is proof that it’s possible—and smart—to start small and steady. Leighton’s story is for every operator, contractor, or land management pro who’s juggling kids, jobs, and a bigger vision.

🔗 Connect with Success:

👉 Visit SiteCo Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=100029017224834

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/

🎧 Join us next week as we bring you more insights from professionals shaping the excavation industry!

What happens when someone believes in your potential more than you do?

In this latest episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Drew Gardner of Tennessee Valley Land Works. While many contractors start small and grow, Drew’s story stands out because of one critical relationship—a general contractor who saw his worth, offered him a shot, and unknowingly changed the course of his life and business.

This conversation goes far beyond dirt work. It’s about mentorship, humility, and learning how to stand your ground in the tough world of commercial excavation.

Key Insights:

✅ The Job That Changed It All: How a small commercial parking lot job opened doors to bigger contracts and licensing opportunities.

✅ Lessons from a Mentor: The advice that stuck with Drew—and how it still shapes the way he runs his business today.

✅ Standing Your Ground: Why giving in too much on commercial jobs can cost you, and how Drew’s learning to protect his business.

✅ Marketing Without Even Trying: Why Drew’s Facebook presence plays a bigger role in his business than he thought.

Why This Episode Matters: If you’ve ever questioned your next move—or needed someone to believe in you when you weren’t quite ready—this episode is a must-listen. Drew’s story is raw, honest, and full of lessons for contractors navigating both growth and setbacks.

🔗 Connect with Success:

👉 Visit Tennessee Valley Land Works on Facebook: https://www.facebook.com/tennesseevalleylandworks

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? Learn how to dominate your market at ⁠https://www.getthrottledup.com/⁠

Join us next week for more stories from the boots-on-the-ground professionals shaping the excavation industry.

How does clearing fence lines turn into a full-time firewood operation?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Phil Anderson, a former welder who unexpectedly built a thriving firewood business—all starting from cutting wood off farmers’ fence lines. What started as a side hustle quickly became a full-time operation, requiring large-scale processing, working with loggers, and even developing custom firewood kilns to expand his reach.

Whether you're in excavation, land clearing, or looking for ways to make the most of your resources, this episode is packed with practical business growth strategies and efficiency hacks you won’t want to miss.

Key Insights:✅ Turning a Weekend Job into a Full-Time Business: How Phil’s casual fence-line clearing turned into a high-volume firewood operation.

✅ The Hidden Challenges of Firewood Production: From sourcing wood to managing loggers and finding the right equipment.

✅ Efficiency in Firewood Processing: Why Phil doesn’t just buy bigger machines but focuses on smarter processes to save time and money.

✅ Why He Built His Own Firewood Kilns: The real reason behind heat-treating firewood and how it’s helping small operators grow.

Why This Episode Matters:This episode is perfect for excavation pros, land clearing specialists, and small business owners looking to scale without overextending themselves on equipment costs. Whether you're searching for an off-season revenue stream or a way to increase efficiency and margins, Phil’s insights will challenge the way you look at business growth.

🔗 Connect with Success:

👉 Follow Phil’s Firewood and Land Management on Facebook: https://www.facebook.com/firewoodandlandmanagement

👉 Explore Skid Steer Nation for the best American-made skid steer attachments: https://skidsteernation.com/

👉 Get your excavation or land service business noticed with Throttled Up Marketing: https://www.getthrottledup.com/

🎧 Join us next week as we bring you more insights from professionals shaping the excavation industry!

When Sy Kirby started SY-CON, he wasn’t chasing fame—he was chasing integrity. In this episode, Sy breaks down how staying true to your word and building respect in the field can open doors that marketing never could.

From turning wrenches in a mechanic shop to running crews that handle utilities and excavation across Tennessee, his approach to leadership is brutally honest and refreshingly simple: treat people right, do the job right, and the rest follows.

Takeaways

✅ Reputation travels faster than marketing: Sy explains how reliability and relationships have built more business than any ad ever could.

✅ From fixing trucks to leading crews: How years as a mechanic shaped his understanding of efficiency and equipment care on job sites.

✅ Lessons in scaling smart: Why he keeps his company lean and focused instead of chasing every opportunity that comes along.

✅ No shortcuts in leadership: How showing up alongside your crew earns more respect than any title.

✅ Balancing work and life: What it really takes to grow a business while keeping your family and sanity intact.

Why it Matters:This episode hits home for any contractor trying to grow without losing their reputation or control of their business.

Links:

➡️ Visit and Subscribe to Sy Kirby’s YouTube channel⁠: https://www.youtube.com/@Sy-Con

➡️ Shop Attachments: Build your business with the right attachments. https://www.skidsteernation.com

➡️ Marketing Help: Marketing built for blue-collar contractors. https://www.throttleupmarketing.com

What if you could buy equipment, expand your business, or even fund an investment—without spending your own money?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Brett Watts, a former marketing agency owner who successfully exited his business and now helps small businesses secure financing through Swift Line Capital. Brett shares his journey from digital marketing to private lending, offering powerful strategies on how contractors and excavation professionals can leverage capital and marketing to scale their business.

Key Insights:✅ Creative Financing Solutions – Brett explains how business credit cards can provide up to 18 months of 0% interest funding, helping business owners purchase equipment, manage cash flow, and grow without traditional bank loans.

✅ The Power of Niching Down – Discover why focusing on a specialized service, rather than trying to do everything, is the key to scaling faster and increasing profitability.

✅ Marketing Strategies That Work – Brett shares how targeted digital ads and data-driven marketing can bring in consistent leads without wasting ad spend.

✅ Delegation & Systems for Growth – Learn how systematizing your business and outsourcing tasks can free up time and allow you to focus on high-value activities.

Why This Episode Matters:

If you're a contractor, excavation professional, or land management business owner struggling with cash flow or lead generation, this episode is packed with practical, real-world advice to help you break through your limitations and take your business to the next level.

🔗 Connect with Success:

👉 Visit Swift Line Capital: https://swiftlinecapital.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Need more leads for your excavation business? We help businesses like yours dominate online. Learn more at https://www.getthrottledup.com/

🎧 Listen now and start making your money work for you!

Would you leave a secure federal job to go all in on your excavation business?In this episode of the Skid Steer Nation Podcast, Ron Bylo shares how he built Bylo Acres Excavation and Grading from the ground up—while still working full-time for the FAA maintaining air traffic control systems. After four years of balancing both careers, working 70+ hours a week, and never taking a draw from the business, Ron is finally ready to take the leap into full-time excavation.If you’re on the fence about going all in on your business, this episode is packed with real-world insight on what it takes to make the transition.Key Insights:✅ The Unconventional Start – How Ron went from Air Force aircraft maintenance to running excavation projects in Missouri.✅ Balancing a Full-Time Job & Business Growth – What it really took to juggle both careers—and what finally convinced him to quit his federal job.✅ The Marketing Strategy That Built a Booked-Out Business – Why Google reviews and a simple approach to branding made all the difference.✅ How to Lock in Recurring Work – The secret to turning HOA road grading into a predictable revenue stream.Why This Episode Matters:If you’re an operator wondering when to take your business full-time or struggling to get consistent work in a new area, Ron’s journey will give you the confidence and strategy to make it happen.🔗 Connect with Success: 👉 Visit Bylo Acres Excavation & Grading website: https://www.byloacres.com/ 👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com 👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? Learn how to rank on Google, build a brand, and generate real leads at https://www.getthrottledup.comJoin us next week as we bring you more insights from professionals shaping the excavation industry!

What’s the real difference between just moving dirt and building a thriving business?

In this insightful episode of the Skid Steer Nation Podcast, host Ryan Deemer sits down with Trent Harris, owner of Blue Collar Contractors, to uncover what it takes to build a standout brand in excavation.

Trent isn’t just running equipment—he’s mastering business growth by leveraging social media, managing multiple service offerings, and making smart financial decisions to scale.

If you’ve ever wondered how to take your excavation business to the next level, this episode is packed with real-world advice and strategies that work.

Key Insights:✅ Building a Recognizable Brand: How Trent’s Blue Collar branding across multiple businesses boosts recognition and credibility.

✅ Cash Flow Strategies: Why a pressure washing contract became a game-changer for stabilizing income.

✅ Smart Growth & Delegation: The key to stepping out of the daily grind and into strategic business leadership.

✅ The Power of Mentorship: How networking and surrounding yourself with people ahead of you can fast-track your business growth.

Why This Episode Matters:

This episode is a must-listen for excavation professionals, small business owners, and anyone looking to break through growth barriers. Whether you're starting out or scaling up, Trent’s journey provides valuable insights into making strategic moves that lead to long-term success.

🔗 Connect with Success:

👉 Visit Blue Collar Contractors’ website and get in touch with Trent:https://www.bcdirt.com/

👉 Skid Steer Nation – Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing – Get your excavation or land service business noticed with expert marketing: https://www.getthrottledup.com/

Join us next week for more insights from professionals shaping the excavation industry!

Would you start a business with just a borrowed lawnmower?

In this latest episode of the Skid Steer Nation Podcast, Ryan Deemer chats with Luis Barrett, who went from borrowing his dad’s mower to running multiple crews across two states in just four years.

At only 21 years old, Luis has built Freedom Lawn & Landscape into a thriving operation, proving that grit beats experience every time. This episode is filled with insights on starting from scratch, scaling fast, and creating a business that doesn’t run you into the ground.

Key Insights:✅ The Borrowed Mower Hustle: How Luis started with zero equipment and turned a side hustle into a full-time, multi-crew business.

✅ Manifesting Success: At 13, Luis declared his future business plans online—and made them happen.

✅ Hiring the Right First Employee: Why an office manager before a laborer can be the key to scaling smart.

✅ Eliminating Chaos: The three-step system Luis uses to cut unnecessary tasks, automate processes, and free up time.

Why This Episode Matters:

If you’ve ever hesitated to start because you don’t have all the right tools, experience, or capital, Luis’s story proves that determination and strategic thinking can take you further than the perfect setup ever will.

🔗 Connect with Success:

👉 Visit Freedom Lawn & Landscape’s Facebook Page: https://www.facebook.com/profile.php?id=100066998774375

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? Get professional web presence, automated marketing, and lead generation here: https://www.getthrottledup.com/

Join us next week as we bring you more insights from professionals shaping the excavation industry!

What happens when you're pushed into business ownership before you're "ready"?

In this insightful episode of theSkid Steer Nation Podcast, host Ryan Deemer sits down with Luke Mace, owner ofKansas Property Services, to discuss the unexpected leap into entrepreneurship. Luke shares how he transitioned from side jobs to full-time excavation work, what it was like to take that plunge with a family to support, and how he's scaling his business with a massive, multi-year regenerative farm project.

This episode is packed with real-world lessons on risk, business growth, and balancing work with family life.

Key Insights:

✅Forced Into Entrepreneurship– Luke didn't plan to go full-time when he did, but when circumstances pushed him, he embraced the challenge and never looked back.

✅Navigating the Uncertainty – With three kids and a stay-at-home wife, Luke shares the mindset shift needed to succeed in a high-risk industry.

✅Scaling with Strategy– Taking on a long-term farm development project required a shift in pricing models and planning for the future.

✅Balancing Business and Family – Luke talks about integrating his kids into his work, making the most of business ownership, and why time is the most valuable asset.

Why This Episode Matters:

For excavation professionals, land clearing contractors, and small business owners, this episode is a must-listen. If you've ever considered taking the leap into business ownership but were hesitant, Luke’s story will inspire you to take action. And if you're already in the game, his approach to pricing, scaling, and managing family life will give you valuable insights to apply in your own journey.

🔗Connect with Success:

👉 Visit Kansas Property Services website:https://www.kansaspropertyservices.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉 Throttled Up Marketing: Need more leads for your excavation or land services business? Get a professional web presence, marketing automation, and high-quality leads. https://www.getthrottledup.com/

Join us next week for more insights from professionals shaping the excavation industry!

Why would a guy specializing in excavation and land clearing decide to focus solely on equestrian arenas?

In this episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Scott Macdonald, owner of Elite Arena Solutions and 10 Point Land Management, to talk about the power of niching down in business.

Scott shares how he went from general excavation and land clearing to becoming a go-to expert in equestrian arena construction—and why attention to detail is everything in this industry.

Key Insights:

✅ Focusing on a niche can change everything – Scott explains why shifting from general excavation to equestrian arenas helped him build a high-demand, word-of-mouth business.

✅ The science behind a proper arena – Why drainage, compaction, and footing blend are critical for the safety of horses and riders.

✅ Why precision matters in excavation – The smallest grading errors can cause major issues in an equestrian arena. Scott shares how he uses 2D and 3D laser grading to get it right every time.

✅ Growing a business without a website – Scott’s work speaks for itself. Learn how he built a successful business with little online presence.

✅ Giving back through equine therapy – Scott shares his work with rehabilitation arenas that serve individuals with disabilities.

Why This Episode Matters:

For excavation professionals, contractors, and business owners, this episode is packed with real-world advice on scaling your business by specializing. Whether you’re looking to refine your services or understand the high standards of equestrian arena construction, Scott’s insights are worth tuning in for.

🔗 Connect with Success:

👉 Visit Elite Arena Solution’s Facebook Page: https://www.facebook.com/profile.php?id=61554063113605

👉Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠

Join us next week as we bring you more insights from professionals shaping the excavation industry!

Ever wondered how washing hog confinements could spark a thriving excavation business?

In this episode of the Skid Steer Nation Podcast, host Ryan Deemer sits down with Jon VanZee, owner of 641 Excavating. From the unconventional start of power washing hog confinements to building a successful excavation company, Jon shares how failures, resilience, and a commitment to excellence paved his path.

Key Takeaways: ✅Transitioning from one business to another and leveraging past lessons.

✅The impact of community connections and supporting local businesses.

✅Why knowing your numbers and bidding efficiently can transform your profits.

✅Tips for time-blocking, efficiency bonuses, and systemizing operations.

✅The philosophy of "Free or Full Price" and its role in creating boundaries for business success.

🔗 Connect with Success: 👉 Visit 641 Excavating’s Facebook Page: https://www.facebook.com/profile.php?id=100064322910944

👉Skid Steer Nation: Your go-to destination for American-made skid steer attachments: https://skidsteernation.com/

👉Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at https://www.getthrottledup.com/

Join us next week as we bring you more insights from professionals shaping the excavation industry!

Ready to start the New Year with bold moves and big opportunities?

In this special New Year episode of the Skid Steer Nation Podcast, host Ryan Deemer sits down with Andrew Steinhauser, owner of Elkhorn Pines Tree Service and Whitetail Solutions. Andrew shares how he turned cold calls into a thriving business, found value in salvaging eastern red cedar, and balances family and work while building his legacy in rural Nebraska.

Whether you're setting new goals or looking for inspiration to kickstart your year, Andrew’s story is packed with lessons that will fuel your motivation.

Key Insights:

✅Cold Calls That Open Doors: Andrew shares how his proactive cold-calling strategy kick-started his business and generated consistent work.

✅Cedar Salvage Innovation: Learn how Andrew found value in salvaging eastern red cedar in an area lacking a local market.

✅Balancing Conservation and Business: Discover Andrew’s involvement in preserving Nebraska's Niobrara Scenic River while running a growing business.

✅Family and Growth: Hear how Andrew expanded his operations to include his father as a full-time employee.

Why This Episode Matters: As we enter a new year, this episode is perfect for anyone looking to expand their business or refine their strategies. Andrew’s journey will inspire you to tackle challenges creatively, stay persistent, and set a strong foundation for the year ahead.

🎉 From all of us at Skid Steer Nation, Happy New Year! Let’s make this year one of growth and success.

🔗 Connect with Success:

👉 Visit Iron Hill Excavation’s Facebook Page and see all the services that he offer https://www.facebook.com/profile.php?id=100063760863607

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://skidsteernation.com/⁠⁠⁠

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠ ⁠https://www.groundbreakinggrowth.com/

👉Head over to ⁠Throttled Up Marketing⁠ to learn more, explore our packages, and book a call with Ryan today to discuss how we can help your business grow.: https://www.getthrottledup.com

What happens when a leader’s mission is to create a team that’s stronger than themselves?

In this special Christmas episode of the Skid Steer Nation Podcast, host Ryan Deemer sits down with Evan Jones, a Maryland-based entrepreneur whose leadership philosophy is simple yet profound: he wants his team to "be better than me."

By empowering his employees, fostering mentorship, and emphasizing collaboration over competition, Evan has built a thriving business rooted in purpose and people.

Key Insights:

✅Empowering Employees: Why Evan encourages his team to surpass his own skills—and how it strengthens his business.

✅Leadership Lessons from the Military: How Evan’s service shaped his approach to guiding and supporting his team.

✅Scaling Through Self-Awareness: The importance of analyzing weaknesses and making strategic decisions to grow.

✅Collaboration Over Competition: How working with other contractors helps everyone win.

🎄 A Christmas Message from Skid Steer Nation 🎄As you tune into this inspiring episode, we want to wish you a Merry Christmas and a Happy Holiday season! Thank you for being part of the Skid Steer Nation family—we’re grateful for your support this year. Here’s to an incredible 2025 ahead!

🔗 Connect with Success:

👉 Visit Dundee Farm’s website: ⁠https://dflandservice.com/

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://skidsteernation.com/⁠⁠⁠

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠ ⁠https://www.groundbreakinggrowth.com/

👉Head over to ⁠Throttled Up Marketing⁠ to learn more, explore our packages, and book a call with Ryan today to discuss how we can help your business grow.: ⁠https://www.getthrottledup.com

How do you turn a heated moment into a thriving business?

In this episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Harold Gentner, the owner of Iron Hill Excavation, who transformed an unexpected fallout with his boss into a thriving excavation business. From rebuilding driveways to becoming the "Driveway King" of Marlette, Michigan, Harold shares how he built his reputation on quality, the right tools, and balancing family with business.

Key Insights:

✅The Unexpected Start: How leaving his job after a boss dispute led Harold to take the leap into entrepreneurship.

✅Earning the “Driveway King” Title: Why Harold’s approach to quality driveways sets him apart from competitors.

✅Tools That Make the Difference: How specialty attachments like grading boxes became Harold's secret to efficiency.

✅Defining Success: How Harold found happiness as a solo operator without the pressure to scale.

✅Lessons in Work-Life Balance: Why Harold refuses to let the business own him and prioritizes family time.

Why This Episode Matters:

Harold’s story is a relatable reminder that success comes from defining your own path. Whether you're at a career crossroads or looking for ways to enhance your work quality, this episode offers actionable insights and inspiration to thrive—on your terms.

🔗 Connect with Success:

👉 Visit Iron Hill Excavation’s Facebook Page and see all the services that he offer https://www.facebook.com/profile.php?id=100064747668530⁠

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://skidsteernation.com/⁠⁠

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠ ⁠https://www.groundbreakinggrowth.com/

👉Head over to ⁠Throttled Up Marketing⁠ to learn more, explore our packages, and book a call with Ryan today to discuss how we can help your business grow.: ⁠https://www.getthrottledup.com

Most guys don’t talk about the bad deals they’ve made. But Ryan Haar does, and his story will sound familiar to anyone who’s bought a “great deal” machine that turned into a money pit. Injectors failed, the drive motor quit, and what should have been a win nearly sank him before he got started.

But instead of bailing, Ryan stuck with that skid steer, learned the hard lessons, and built Elite Excavation in Olin, Iowa.

In this episode, Ryan opens up about what that experience taught him about persistence, referrals, and marketing in a crowded market. His journey proves that sometimes the worst machine can teach you the best lessons.

Takeaways:

✅The nightmare skid steer purchase that nearly stopped him—and why he still runs it today

✅How one driveway job turned into five more through simple word-of-mouth

✅Why old-school flyers plus creative videos helped him stand out in a saturated Iowa market

✅His personal motto: “Cost to floss—strap in and hold tight” and what it means for business

Why it Matters:

Every contractor knows the sting of bad equipment—but Ryan’s story shows how grit and consistency can turn setbacks into stepping stones.

Links:

🔹 Visit Elite Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=61555780441041

🔹 Shop American-Made Attachments: ⁠www.skidsteernation.com

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: ⁠⁠https://www.getthrottledup.com/

In this episode of the Skid Steer Nation podcast, Ryan Deemer is joined by marketing expert Clay Deal to discuss their new venture, Throttled Up Marketing, which aims to serve small business owners in the excavation and construction industry. 

Together, they dive deep into their unique approach to marketing—offering tailored solutions for businesses at different revenue levels.

Ryan and Clay talk about the challenges faced by business owners, including managing marketing efforts alongside day-to-day operations, and how Throttled Up is designed to scale with businesses as they grow. 

With Clay's 13 years of experience in digital marketing and Ryan's hands-on knowledge of the excavation industry, this new partnership will offer business owners everything they need, from systems and automation to lead generation and digital strategy.

The episode highlights the importance of building a solid foundation, measuring success, and providing actionable insights for businesses looking to thrive in today's competitive landscape. 

They also discuss their philosophy of transparency, personalized marketing packages, and why Throttled Up Marketing is the perfect solution for businesses at various stages of growth. 

Whether you're just starting out or looking to scale, Ryan and Clay believe this partnership will offer the tools and knowledge to help business owners achieve their goals.

Takeaways:

✅ The importance of understanding your company's mission and setting clear business goals.

✅ How to transition from a "one-size-fits-all" marketing strategy to a personalized approach.

✅ Why creating systems and processes is essential for growth and sustainability.

✅ Marketing isn’t just about getting leads—it’s about turning those leads into long-term customers.

✅ The difference between quality leads and the sheer volume of leads, and why quality should be prioritized.

✅ How to implement automation and systematization to free up more time for business owners.

🔗 Connect for Success:

👉 Throttled Up Marketing: Learn more about our marketing services for small businesses in the excavation industry: https://www.getthrottledup.com

👉 Skid Steer Nation: Check out Ryan’s other business, providing expert skid steer attachments for the excavation community: https://www.skidsteernation.com

👉 Groundbreaking Growth: Coaching for small business owners in the excavation and land service industry: https://www.groundbreakinggrowth.com

Ready to take your marketing to the next level? 

Head over to Throttled Up Marketing to learn more, explore our packages, and book a call with Ryan and Clay today to discuss how we can help your business grow.

Ever wondered why an experienced excavation pro would rent all his equipment instead of owning it?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Luke Fielder, the owner of TriStar Land Solutions in Burns, Tennessee. Luke shares his journey from working for large corporations to starting his own company alongside his wife in 2022. With over 20 years of experience in excavation, Luke has mastered the art of balancing financial prudence, customer relations, and personal growth. This episode is packed with actionable insights and relatable stories that will inspire you to take charge of your business and personal life.

Key Insights:

✅Rent vs. Own: Luke explains why renting equipment often makes more sense than owning it, especially for businesses handling diverse projects.

✅Estimation Strategies: Learn about Luke’s system for accurate project cost estimation, including the crucial role of spreadsheets and automation tools.

✅Customer Relations: Discover how Luke prequalifies clients to avoid problematic projects and ensure mutual alignment.

✅The Human Side of Business: Hear Luke’s approach to balancing work and personal life while fostering a positive company culture that values employees and family.

Why This Episode Matters: This episode is a must-listen for excavation and land management professionals aiming to refine their operations, enhance customer relations, and maintain a healthy work-life balance. Whether you're just starting out or striving to grow your business, Luke’s journey offers invaluable lessons and strategies for success.

🔗 Connect with Success:

👉 Visit Luke Fielder’s website and social media accounts:

🌐: https://tnexcavationpros.com/

Facebook: https://www.facebook.com/TristarLandSolutions

IG: https://www.instagram.com/tristarlandsolutionsllc/?igsh=MXR3YXZoemFkeWo4Yg%3D%3D

TikTok: https://www.tiktok.com/@tnexpros?_t=ZT-8sK4iRdXLzC&_r=1

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://skidsteernation.com/⁠

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠ ⁠https://www.groundbreakinggrowth.com/

👉Head over to ⁠Throttled Up Marketing⁠ to learn more, explore our packages, and book a call with Ryan today to discuss how we can help your business grow.: ⁠https://www.getthrottledup.com

Ever thought about tackling projects no one else wants to touch?

In this week’s Skid Steer Nation Podcast, host Ryan Deemer talks with Charlie Thomas of Dirtworx Unlimited. After leaving corporate America, Charlie discovered a unique way to stand out in the excavation business: digging egress windows. In a market with little competition, Charlie shares how this simple but essential service became a profitable niche for his company.

Key Insights:

✅Breaking Free from Corporate Life: Why Charlie walked away from a steady job to work for himself.

✅Egress Windows as a Hidden Opportunity: How Charlie found a niche with big rewards in an untapped market.

✅Smart Tools for Solo Operators: Why advanced equipment like rotators and grade control systems are worth the investment.

✅Work-Life Balance Done Right: Building a business that lets you focus on what matters most.

Why This Episode Matters: This episode is a must-listen for contractors, dirt workers, and operators looking to spot overlooked opportunities in their industry. Charlie’s story shows how thinking outside the box and investing in the right tools can set you apart.

🔗 Connect with Success:

👉 Visit Charlie Thomas’ Facebook Page and see all the services that he offer: https://www.facebook.com/charlie.thomas.144

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://skidsteernation.com/

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠ https://www.groundbreakinggrowth.com/

Ever been so fed up with a service you thought, "I’d do this better myself"?

In this down-to-earth episode of the Skid Steer Nation Podcast, host Ryan Deemer speaks with Jason Shipes, a Marine Corps veteran who took matters into his own hands when local rental companies let him down. Now the proud owner of his own equipment rental business,

Jason shares how he transformed frustration into a booming venture, with valuable insights on putting customers first, reinvesting smartly, and getting the job done right.

Key Insights:

✅Motivation from Setbacks: Jason shares how getting fed up with poor service turned into a business opportunity.

✅Building a Brand with Integrity: Learn why Jason’s no-BS approach to customer service keeps clients coming back.

✅Smart Reinvestment: Discover Jason’s strategy for keeping his business well-equipped without breaking the bank.

✅Creating Trust and Loyalty: Hear how he keeps it real with customers and outshines the big guys by focusing on quality and trust.

Why This Episode Matters: This episode is essential listening for professionals who see gaps in the market and want to turn challenges into opportunities. Jason’s journey reveals how to build a respected business by focusing on service quality and community trust.

🔗 Connect with Success:

👉 Visit Jason Shipes’ Facebook Page and see all the services that he offer: https://www.facebook.com/PalmettoMulchingandClearing

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/⁠⁠⁠⁠

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠http://www.skidsteernation.com

Ever considered what it takes to run an excavation business without credit lines?

In this engaging episode of the Skid Steer Nation Podcast, Ryan Deemer talks with Danny Brewer, owner of Bijou Grading Inc in Colorado, who has taken an unconventional approach to growth by running his entire operation on cash.

Danny shares the ups and downs of his journey, from tight payroll weeks to creating a family-focused business culture that values loyalty over rapid expansion. This episode is packed with real-life advice on financing, partnerships, and building a resilient business.

Key Insights:

✅Cash-Only Growth: Danny explains his cash-only approach and how it’s helped him keep his business resilient and independent.

✅Network-Driven Expansion: Learn how Danny’s strong local network allows him to expand services without overextending resources.

✅Family-Focused Operations: Discover Danny’s commitment to creating stability for his team, including paid winters and healthcare coverage.

✅Why Saying “Yes” Matters: Hear why Danny’s “never say no” mindset has opened doors to some of his most profitable projects.

Why This Episode Matters: This episode is invaluable for land management and excavation professionals who are looking to grow without taking on debt, as well as those striving to create a business culture that prioritizes family and loyalty.

Whether you're a small business owner or part of a team, Danny’s story offers inspiring takeaways for building stability and resilience.

🔗 Connect with Success:

👉 Visit Danny Brewer’s Facebook Page and see all the services that they offer: https://www.facebook.com/profile.php?id=100057455799081

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/⁠⁠⁠

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Ever wondered how a 22-year-old navigated a 4-month business shutdown and came out stronger?

In this insightful episode of the Skid Steer Nation Podcast, host Ryan Deemer chats with Brian Laird, a young entrepreneur from South Carolina who took over his uncle’s land management business.

Brian shares how he traded in horses for horsepower and has been navigating the challenges of owning an excavation business. Packed with real-world experiences, this episode will inspire you to embrace change and grow your business strategically.

Key Insights:

✅From Horses to Land Management: Learn how Brian's summer job in horse training led him to take over his uncle’s land management business.

✅The Power of Family Legacy: Discover how Brian incorporated his family's grit mill history into his company's name and branding.

✅Adapting to Change: Hear about Brian's journey from mulching to full-scale land clearing and the strategic shift away from forestry mulching.

✅Resilience in Business: Brian shares his experience of recovering from a machine breakdown that sidelined his business for months and the importance of staying connected to customers.

Why This Episode Matters: This episode is essential for young entrepreneurs and land management professionals who want to build a business rooted in tradition while adapting to market demands. Whether you’re starting from scratch or scaling up, Brian's experiences offer valuable lessons in perseverance and innovation.

🔗 Connect with Success:

👉 Visit Brian Laird’s website Stone Mill Land Works and see all the services that they offer: https://stonemillland.com/

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/⁠⁠

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Ever thought about how running a business is like going to battle?

In this episode of the Skid Steer Nation Podcast, Ryan Deemer talks with Sam Jones, owner of Proworks Enterprises and a former Marine. Sam shares how the skills he learned in the Marines—such as leadership, discipline, and problem-solving under pressure—directly apply to running a successful excavation and land clearing business.

Packed with practical advice, this episode will inspire you to take control of your business with military precision.

Key Insights:

✅“Business is War”: Sam explains how his military experience prepared him for the constant battles of business—handling problems, fighting to get paid, and staying disciplined under pressure.

✅Building Networks: Learn how forming strategic relationships with local contractors helped Sam thrive in the competitive excavation industry.

✅Focusing on Strengths: Sam’s business success comes from focusing on his core skills—excavation and land clearing—and learning to outsource tasks beyond his team’s expertise.

✅Marketing with Confidence: Discover Sam's approach to using Facebook ads and Angie's List to effectively market and grow his business.

Why This Episode Matters:

This episode is essential for professionals in excavation and contracting who want to apply a battle-hardened mindset to their business. If you’re ready to tackle your challenges head-on, Sam’s insights will equip you with strategies that work.

🔗 Connect with Success:

👉 Visit Sam Jones’ ProWorks Enterprises website: https://www.proworksenterprises.com/

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/⁠⁠

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Ever wondered how to rebuild a family business while also rebuilding yourself?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Colton Nolan, the owner of Nolan Construction in Richmond, Kentucky. Colton shares his journey of stepping into his grandfather’s shoes, moving the business, and transforming it while also making significant changes in his personal life.

This episode is filled with practical advice and real-world examples that can help you navigate both personal and professional challenges.

Key Insights:

✅ Starting Over in Business: Learn how Colton took over his grandfather's business, moved it to a new location, and rebuilt it to align with his vision while maintaining the family legacy.

✅ Adapting and Growing: Understand the challenges Colton faced while moving the business, from managing staff and finding his niche to scaling up and creating efficient operations.

✅ The Power of Sobriety: Discover how getting sober was a turning point for Colton, changing not only his business trajectory but also his personal life and relationships.

✅ Collaboration Over Competition: Gain insights into how Colton leverages relationships and a strong network to succeed in the excavation and construction industry.

✅ Focusing on What Matters: Hear about Colton's commitment to focusing on his strengths, setting boundaries, and not getting lost in the noise of trying to do everything.

Why This Episode Matters:

This episode is essential for professionals in the excavation and construction industries who are striving to refine their business strategies while also focusing on personal growth. Whether you're managing a legacy business or seeking to expand your current operations, the insights shared by Colton Nolan will provide you with the tools you need to achieve both professional success and personal fulfillment.

🔗 Connect with Success:

👉 Visit Colton Nolan’s Facebook Page and reach out to him:⁠ https://www.facebook.com/colton.nolan

👉 You can also contact Colton Nolan thru his email: cnolan@nolanconstructionky.com

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/⁠

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Can great customer service change the way you build your business?

In this insightful episode of the Skid Steer Nation Podcast, host Ryan Deemer speaks with Jeston Anderson, the owner of Oak Lake Land Clearing and Anderson Site Development in Mobile, Alabama. Jeston shares his journey from working as a full-time mechanic to building a successful land clearing and site development business.

This episode is packed with practical advice and real-world examples that can help you make strategic decisions for your business growth.

Key Insights:

✅Adapting and Expanding Services: Understand how Jeston evolved from forestry mulching to offering a full range of site development services, including commercial projects.

✅Navigating Commercial Contracts: Discover key tips on managing commercial projects, from understanding contracts to building strong relationships with general contractors.

✅Maintaining Work-Life Balance: Hear about Jeston's approach to balancing a demanding business with family life and the importance of being intentional with time.

Why This Episode Matters: This episode is essential for professionals in land management and site development who are striving to scale their businesses while maintaining balance. Whether you're navigating the complexities of expanding services or learning to manage larger projects, the insights shared by Jeston Anderson will provide you with valuable strategies to succeed.

🔗 Connect with Success:

👉 Visit Oak Lake Land Clearing Facebook Page and see all the services that Jeston Anderson offers: ⁠https://www.facebook.com/Oaklakelandclearing

👉Want to grow your business?: Groundbreaking Growth:⁠⁠⁠ ⁠⁠https://www.groundbreakinggrowth.com/

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠http://www.skidsteernation.com⁠

Ever wondered why some professionals prefer the chill of winter for their work?

In this insightful episode of the Skid Steer Nation Podcast, Ryan Deemer chats with Cody Kenney, who shares why winter is his preferred season for excavation work. Cody dives into the benefits of working during the colder months, along with his strategies for staying productive year-round. This episode is packed with practical advice and real-world examples that can help you optimize your business no matter the season.

Key Insights:

✅Winter Advantage: Learn why Cody prefers working during the winter and how it’s helped him maintain a competitive edge.

✅Starting from Scratch: Discover how Cody launched his excavation business and the key decisions that set him up for long-term success.

✅Navigating Challenges: Find out about the hurdles Cody faced in his early years and how he overcame them to build a thriving business.

✅Building Customer Trust: Understand the importance of building and maintaining strong customer relationships in the excavation industry.

✅Expanding Your Skillset: Gain insights into how continuous learning and adaptability have been crucial to Cody’s growth and success.

Why This Episode Matters: This episode is essential for excavation professionals who are looking to sharpen their skills and grow their business, especially those who might overlook the potential benefits of winter work. Whether you're facing challenges or seeking to elevate your current success, the practical insights shared by Cody Kenney will equip you with the tools you need.

🔗 Connect with Success:

👉 Visit Kenney Landscaping’s Facebook Page and see all the services that Cody Kenney offers: https://www.facebook.com/kenneylandscaping

👉Want to grow your business?: Groundbreaking Growth:⁠⁠ ⁠https://www.groundbreakinggrowth.com/⁠⁠⁠

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠http://www.skidsteernation.com⁠

Brent Boitano didn’t scale his excavation business by taking every job that came his way—he grew by getting crystal clear on what he doesn’t do. In this episode, Brent shares the overlooked power of saying “no,” how he built trust in a small-town market, and why focusing on quality over volume has paid off for Boitano Excavation.

Brent also opens up about what it takes to hire people who show up with the right mindset—and why you shouldn’t expect your employees to care as much as you do. If you're running a growing excavation or land services business, this is a no-BS conversation you’ll want to hear.

Takeaways:✅Don’t chase every dollar – Brent explains why turning down the wrong jobs has helped him build a more sustainable, high-quality business.

✅Be the guy who gets the call back – His strategy is simple: show up on time, do great work, and don’t disappear.

✅Hiring mindset over skillset – Brent looks for workers who want to learn and take pride in doing things the right way—even if they’ve never run a machine before.

✅Reputation is your best marketing – In a small community, word-of-mouth can make or break your business. Brent shares how to earn trust job after job.

✅Let go of the growth-for-growth’s-sake mindset – Brent’s business is profitable and respected because he’s not trying to do it all.
Why it Matters:If you’re tired of burnout and want to build a business that lasts, Brent’s approach to boundaries, hiring, and quality-first work is a game plan worth hearing.

Links:

🔹 Visit Boitano Excavation’s Facebook Page: https://www.facebook.com/profile.php?id=100054446142567

🔹 Shop American-Made Attachments: ⁠https://skidsteernation.com/⁠

🔹 Need More Leads for Your Excavation Business? Visit Throttled Up Marketing: ⁠https://www.getthrottledup.com/

Ever wondered how to manage your time without a calendar?

In this eye-opening episode of the Skid Steer Nation Podcast, Ryan Deemer sits down with Preston Lawson, who shares his unconventional approach to time management and business operations. Filled with practical advice and real-world examples, this episode is designed to help you rethink how you organize your work and manage your time.

Key Insights:

✅ Navigating Industry Changes: Preston discusses the importance of staying updated with industry trends and how adapting to these changes can enhance your business.

✅ Maximizing Equipment Efficiency: Learn how Preston utilizes the latest technology to get the most out of his equipment, ensuring every job is completed with precision.

✅ Building Client Trust: Discover Preston’s strategies for establishing and maintaining strong relationships with clients, ensuring repeat business and long-term success.

✅ Breaking the Calendar Habit: Understand why Preston chooses not to rely on calendars and how this approach has positively impacted his business.

Why This Episode Matters: This episode is essential for professionals in the excavation and land management industries who are striving to improve their operational efficiency and client satisfaction. Whether you're facing challenges or seeking to elevate your current success, the practical insights shared by Preston Lawson will equip you with the tools you need.

🔗 Connect with Success:

👉 Visit Prime Time Land Service’s Facebook Page and see all the services they offer: https://www.facebook.com/PrimeTimeLandServicesLLC

👉Want to grow your business?: Groundbreaking Growth:⁠⁠ ⁠https://www.groundbreakinggrowth.com/⁠⁠

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠⁠ ⁠http://www.skidsteernation.com

Ever wondered how the simple act of never saying "no" can transform your business?

In this episode of the Skid Steer Nation Podcast, host Ryan Deemer talks with Brian Stiles, a land management expert who shares how his "never say no" approach has led to remarkable opportunities and success in the excavation industry. This episode is packed with practical advice and real-world examples that can help you unlock new possibilities and take your business to the next level.

👉 Key Insights:

✅ The "Never Say No" Philosophy: Learn how Brian’s refusal to turn down opportunities has opened doors and led to significant growth.

✅ Adapting to Change: Discover how Brian stays flexible and adapts to industry shifts, leveraging every opportunity to his advantage.

✅ Customer Relations: Hear how maintaining strong customer relationships has been key to Brian's success and repeat business.

✅ Scaling Up: Understand the challenges Brian faced while growing his business and the strategies he used to manage this growth effectively.

Why This Episode Matters:

This episode is a must-listen for land management professionals who are looking to adopt a mindset that opens up new opportunities. If you're ready to take on challenges head-on and grow your business, Brian Stiles’ insights will give you the tools and inspiration to make it happen.

🔗 Connect with Success:

👉 Visit Stile and Sons LLC’s Facebook Page and see all the services they offer: https://www.facebook.com/profile.php?id=100057457659225

👉Want to grow your business?: Groundbreaking Growth:⁠ ⁠https://www.groundbreakinggrowth.com/⁠

👉Find USA manufactured attachments: Visit our website at Skid Steer Nation:⁠ ⁠⁠⁠⁠⁠⁠⁠ ⁠http://www.skidsteernation.com