Explore every episode of the podcast Shift Happens
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Looking back to look forward | 07 Dec 2023 | 00:49:34 | |
Oh man, the future! Dan, Jenna, and Nasser are back to make sense of a year in which everything changed in digital... again. Grab yourself a frothy coffee and join our future-proofed trio as they dissect 2023, speculate what 2024 may have in store, and make questionable attempts at Australian and Welsh accents.
LINKS: DAC: "Predictions 2024" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| AI Sunrise Series: Mount the Hype Cycle | 14 Jun 2023 | 00:44:39 | |
In the first part of DAC's AI Sunrise Series, the gang returns to discuss the topic on everyone's lips. Join Jenna, Dan, and Nasser as they explain what the dawn of AI means for digital marketers, businesses of all shapes and sizes, and the world in general. Along the way, they generate lifelike content about:
LINKS: DAC: "What the AI paradox means for marketers" | DAC: "ChatGPT: Threats, opportunities… and a new challenger to Google?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Gettin' Shingy wit it | 05 May 2021 | 00:48:23 | |
The iconoclastic David Shing (Shingy) is one of digital's most entertaining, fascinating, and polarizing figures—and he remains one of the sharpest minds in the business. Join Dan, Nasser, and Jenna as they chase down AOL's former "Digital Prophet" and see the world through his eyes, casting their gaze at:
LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| The horsemen of the website apocalypse (and their buzzkill pal) | 09 Apr 2021 | 00:37:36 | |
In the grim darkness of the far future, there's no such thing as websites… or is there? Join Calamity Jenna, Nasser the Kid, and Dan "Just Dan" Temby as they mount their steeds to explore the very real prospect of a websiteless future. Our intrepid trio set the record straight at speakeasies along the way, including:
LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "twangy electric guitar.wav" by venusiancharm of Freesound.org | |||
| CX, customer reviews, and 50 cases of beer: A chat with Jay Baer | 03 Mar 2021 | 00:42:00 | |
Keynote speaker, best-selling author, advisor to 36 of the Fortune 500, seventh generation entrepreneur, certified barbecue judge, divorce statistician, reformed domain squatter... Jay Baer has seen and done it all, and now he's Inside the Funnel's first ever guest! Join Jenna, Dan, and Nasser as they gleefully pick Jay's brain to reveal priceless insights into customer experience (CX), including:
LINKS: www.dacgroup.com | www.jaybaer.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Digital transformation: More than meets the eye | 03 Feb 2021 | 00:34:22 | |
Digital transformation is one of the business world's most misconstrued concepts. It doesn't mean getting a new marketing stack or moving from carbon paper to Excel. So... what *does* it mean? Join Jenna, Nasser, and Dan as they explore and explain why digital transformation is about customer experiences and business outcomes—not just shiny new tech. Inside the Funnel, roll out!
LINKS: DAC: "The new normal: Accelerating to a digital future" | DAC: "DAC at the Digital Marketing for Financial Services Virtual Summit 2020" | ATTRIBUTIONS: “radio band.wav” by Paper Jam of Freesound.org | |||
| Anecdotes from the omnichannel | 05 Jan 2021 | 00:37:33 | |
Omnichannel was thrust back into the limelight at the tail-end of a crazy year. Why? Because digital is becoming the world's de facto medium for working, socializing, shopping—and engaging with both local businesses and national brands. But what is omnichannel? What *isn't* omnichannel? And have we finally found a topic that Dan finds exciting rather than frustrating? Listen in as Jenna takes the wheel for a whistle-stop tour through:
LINKS: DAC: "Google's Local Omnichannel Takeover and What it Means for Your Paid Ads" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Should we rage against the AI machine? | 03 Dec 2020 | 00:46:07 | |
Sooner or later, artificial intelligence is going to completely reinvent the world of marketing… again. But should we welcome our robot overloads or resist their ascent? What do marketing decision-makers need to know about AI as 2021 approaches? And why is Jenna convinced that machine learning will prove to be the bringer of end times? Drop in on our intrepid trio to find out!
LINKS: DAC: "Google announces passage indexing" | Wait But Why: "The AI Revolution: The Road to Superintelligence" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| From "welcome back" to Westworld | 03 Nov 2020 | 00:39:06 | |
On a scale of "one size fits all" to "borderline creepy", just how personalized should marketing be? Well, it depends, but one thing's for sure: there's no shortage of nuance, distrust, and legislation to contend with. In short, personalization is a hot-button topic—but Jenna, Dan, and Nasser are here to push it.
LINKS: Proove Intelligence: "Customer analytics: This time it's personal... or is it?" | www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| That’s the way the cookie crumbles | 06 Oct 2020 | 00:32:41 | |
Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover:
LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Introducing Inside the Funnel | 30 Sep 2020 | 00:01:31 | |
Welcome to Inside the Funnel, the podcast for marketing leaders, nerds, and aficionados who want to lift the veil on the marketing machine (machines wear veils, right?) and get the scoop from actual, real-life decision-makers. In each episode, DAC's Jenna Watson, Dan Temby, and Nasser Sahlool will share their unique insights into the most pressing topics in marketing, explore the major issues marketers face, and pinpoint the latest cause of Dan's permanent state of frustration. Here's a quick intro and trailer. LINKS: www.dacgroup.com | ATTRIBUTIONS: "Wind, Synthesized, A.wav" by InspectorJ of Freesound.org | "record scratch.wav" by luffy of Freesound.org | "radio band.wav" by Paper Jam of Freesound.org | |||
| Generative AI: It's the end of the world as we know it (and we feel fine) | 14 Feb 2023 | 00:45:51 | |
And we're back! Our triumphant trio returns to reveal all about marketing's hottest topic: generative artificial intelligence. Find how "the most profound technological development since the internet itself" is set to reinvent, well, pretty much everything. Along the way, Dan, Nasser, and Jenna delve into topics definitely not suggested by ChatGPT, including:
LINKS: DAC: "Microsoft vs. Google: The battle for AI supremacy is on" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| SERP's up: The radical reinvention of SEO | 08 Aug 2022 | 00:31:55 | |
Some things never change, but SEO is not one of those things. Join Jenna, Nasser, and Dan as they check in on the sweeping evolution of organic search, explore Google's role therein, and ponder the future of one of digital's most traditional disciplines. Along the way, they click through into topics including:
LINKS: DAC: "4 recent SERP changes impacting organic ecommerce performance" | DAC: "Hey, BERT! Meet the Google AI set to change search forever" | DAC: "One year on, has BERT really changed search forever?" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Behind the scenes of the Great Resignation | 24 Feb 2022 | 00:36:47 | |
We're witnessing the most tumultuous era in the history of talent acquisition and retention in the marketing industry, and it's showing no sign of abating. Amid the churn, Jenna, Nasser, and Dan recruited Talentfoot founder and CEO Camille Fetter to reveal all about the Great Resignation, covering talking points including:
LINKS: DAC | Talentfoot | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| 2022: What to expect when you don't know what to expect | 21 Dec 2021 | 00:41:53 | |
Fourth-quarter deadlines, postponed plans, and crippling anxiety about the year ahead—there's no mistaking The Most Wonderful Time of the Year™! Join Santa Sahlool, Dancer Temby, and Jingle Bells Watson as they recap an eventful year and look ahead to 2022, squeezing down chimneys including:
LINKS: Forrester: "Predictions 2022: Agencies Face Enigmatic Twists On Talent And Creativity" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Into the metaverse of madness | 03 Nov 2021 | 00:45:28 | |
Facebook's metaverse announcement sent shockwaves around the digital world—and not just because of Mark Zuckerberg's "unique" presentation. But what does it all mean for brands, marketers, consumers, and the world at large? Choose your avatar and join Jenna, Nasser, and Dan in the funnelverse as they dissect the implications, confront controversies, and tackle topics including:
LINKS: Shaan Puri: "Hot take: Everyone is wrong about the Metaverse" | Clive Thompson: "The Metaverse Is Already Here — It’s Minecraft" | DAC: "Podcast rewind: 3 lessons learned about digital transformation" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Diversity in ad land | 14 Sep 2021 | 00:37:39 | |
We're back from our short summer hiatus to explore one of the marketing industry's most urgent issues: diversity. Listen in as Nasser, Jenna, and Dan are joined by LiveIntent CMO Kerel Cooper—an award-winning advocate for diversity in business, media, and technology—to dive into some of the topic's most important talking points, including:
LINKS: DAC: "How diverse is DAC?" | DAC: "4 ways we're creating a more diverse workplace" | DAC: "Celebrating diversity and inclusion at DAC" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Björn's brilliant B2B blueprint | 07 Jul 2021 | 00:31:29 | |
Is B2B marketing really more challenging than B2C? The digital age has blurred the lines between the two, so we enlisted T-Systems' Head of Digital Marketing, Björn Radde, to reveal truths from one of Europe's most successful B2B operations. Join Nasser, Dan, and Jenna as they pick Björn's brain to reveal:
LINKS: DAC: "Why Google's new Customer Match is a great news for B2B marketers" | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | |||
| Back to the cookie-less future | 07 Jun 2021 | 00:43:07 | |
Since we first covered the topic in episode one, Google has revealed that it will NOT replace third-party cookies with an equivalent mechanism to identify individual users. Cue anxious marketers asking themselves: "How are we going to do our jobs?!" Fortunately, Dan, Jenna, and Nasser are back to paint a much more vivid picture of our cookie-less future, gliding their hoverboards across talking points including:
LINKS: DAC: "Google’s shift away from cookies and personal ad IDs" (Mar 2021) | DAC: "How to be data-driven in a crisis" (Apr 2020) | DAC: "Digital advertising in a cookie-less future" (Feb 2020) | DAC: "Google's 'Privacy Sandbox' invigorates data transparency debate" (Aug 2019) | DAC: "How to respect data privacy in the digital age" (Jan 2019) | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org | "Tape Rewind.wav" by Analog Bleep Ten of Freesound.org | |||