Explore every episode of the podcast Optimized: A Marketing Performance Podcast
| Title | Pub. Date | Duration | |
|---|---|---|---|
| 2025 Wrap Up: All Things MMN | 29 Dec 2025 | 00:55:03 | |
Find it here! The unofficial, unscripted recap of 2025 with MMN! Host Janet Rosseth turned the mics on MMN founder Mike Brewer, and VP of Marketing & Sales, Jennifer Carter to discuss what has evolved - including the increase in podcast hosts, the importance of community and relationships in the industry, and the strategies for sponsorship and marketing. The conversation also highlights the significance of authentic conversations and the role of influencers in shaping the industry. Looking ahead to 2026, they share plans for new initiatives and events, emphasizing the importance of collaboration and storytelling. | |||
| 040 - Marketing Acceleration with Amy Barricelli | 15 Dec 2025 | 00:47:19 | |
In this episode of Optimized, host Janet Rosseth speaks with Amy Baricelli, SVP of Sales Acceleration at RR Living, about the evolving landscape of marketing in the multifamily housing industry. They discuss the importance of structuring marketing departments to be proactive, the integration of AI in marketing strategies, and the need for continuous training and data-driven decision-making. Amy shares insights on how her team focuses on enhancing resident experiences and the critical feedback loops between marketing and operations. The conversation also touches on personal optimization and the future trends in marketing. | |||
| 031 - Building a Community for Career Growth | 02 Jun 2025 | 00:46:34 | |
Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations. | |||
| 030 - Navigating the PropTech Landscape with Shelley Robinson | 19 May 2025 | 00:35:17 | |
Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions. | |||
| 029 - Navigating Career Transitions Effectively with Steve Matre | 05 May 2025 | 00:46:26 | |
What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace. | |||
| 028 - The Endurance Mindset with Kadi Mancuso Rice | 21 Apr 2025 | 00:36:00 | |
What do endurance running and leadership in business have in common? More than you think. | |||
| 027 - Revolutionizing Multifamily Housing: Centralization and Specialization | 31 Mar 2025 | 00:29:00 | |
Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention? | |||
| 026 - Leveraging Technology for a Better Leasing Experience with Eden Chai | 24 Mar 2025 | 00:45:00 | |
In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction? | |||
| 025 - The Synergy Between Marketing and Operations with Cory Leschel | 10 Mar 2025 | 00:33:55 | |
What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing. | |||
| 024 - The Journey of Nurture Boss: From Idea to Impact with Jacob Carter | 24 Feb 2025 | 00:45:11 | |
The world of multifamily marketing is evolving at lightning speed. | |||
| 023 - Can't Live Without it Tools - Meet HelloData | 17 Feb 2025 | 00:48:35 | |
📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management. | |||
| 022 - Wildfires California | 13 Jan 2025 | 00:06:30 | |
When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode, | |||
| 039 - Marketing & Maintenance: The Unexpected Power Couple with Mark Cukro | 08 Dec 2025 | 01:01:50 | |
In this episode of Optimized, host Janet Rosseth speaks with Mark Cukro, a maintenance expert and consultant, about the critical relationship between marketing and maintenance in the property management industry. They discuss Mark's extensive experience in the field, the importance of training for maintenance teams, and how personal experiences, such as an apartment search with his daughter, highlight the significance of customer service. | |||
| 021 - 2024 Wrap-Up - Behind the Scenes of the Multifamily Media Network | 30 Dec 2024 | 00:36:09 | |
Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network
Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to empower multifamily professionals.
Jennifer shares the network’s origin story, from the vision of founders Mike Brewer and Paul Marks to the rapid expansion of content covering everything from marketing and leasing to PropTech and maintenance. Along the way, hear how moments like Podcast Palooza at Apartmentalize and episodes inspired by Hurricane Helene’s aftermath have galvanized the industry.
Janet and Jennifer also highlight exciting plans for 2025, including partnerships with Retcon and Blueprint, plus more opportunities for hosts and guests to elevate their voices. As always, the focus remains on delivering quality content that helps listeners achieve their 1% better, whether they’re exploring improved leadership strategies or expanding their maintenance skills.
If this episode inspires you, be sure to subscribe to @MultifamilyMediaNetwork on YouTube or listen/subscribe to Optimized! on your favorite platform. Explore a world of perspectives from marketers, maintenance pros, PropTech innovators, and more.
Visit www.multifamilymedianetwork.com to subscribe to our newsletter and enjoy our vast library of podcast episodes and blogposts and from industry pros on all topics related to leadership, personal development, marketing, leasing, customer experience, maintenance and more..
Like, comment, and share with your network—you might just spark a conversation that changes the game!
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| 020 - Navigating the Senior Housing Marketing Landscape with Lacy Jungman | 10 Dec 2024 | 00:41:51 | |
Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model. Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters. Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren. Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions. Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships. Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally. If this episode inspired you, hit that like button, share it with your network, and subscribe @MultifamilyMediaNetwork for more insights into multifamily trends and leadership strategies. Don’t forget to comment — what’s your “1% better” strategy? Visit www.multifamilymedianetwork.com to subscribe to our newsletter and explore podcasts and blogs from multifamily industry pros on all the topics related to multifamily. | |||
| 019 - Transforming Multifamily Marketing: The Power of CX with Laurel Zacher | 17 Nov 2024 | 00:55:11 | |
Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily. What You’ll Learn: Why CX is the new frontier in multifamily marketing How to map the customer journey to identify pain points and optimize experiences The role of automation, AI, and human touch in creating seamless interactions Practical strategies for retaining residents and boosting revenue Data-driven decision-making and its impact on marketing efficiency “Your resident retention strategy starts the day they move in.” – Laurel Zacher Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day. Connect with Laurel Zacher on LinkedIn for more expert insights. Join the conversation: Share your thoughts and ideas on customer experience in the comments below! Engage and learn more from industry pros! Subscribe @MultifamilyMediaNetwork Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways. Sign up for our newsletter and find everything you need to level up your game! | |||
| 018 - The Complexity in the Marketing Role | Optimized! | 12 Nov 2024 | 00:53:44 | |
Mastering Multifamily Marketing in 2025: Key Insights with Mike Whaling
The future of multifamily marketing is here! Join Janet Rosseth and Mike Whaling from @30lines as they dive into the essential strategies shaping 2025 and beyond.
In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Mike Whaling, founder of 30 Lines, to discuss the rapidly evolving landscape of multifamily marketing. As marketing becomes increasingly complex, Janet and Mike address the shifting focus toward customer experience, how to leverage emerging technologies, and the importance of building strong regional marketing strategies.
They also explore:
The power of earned vs. owned content in today's digital space
Innovative ways to build and sustain brand trust across portfolios
Creating more efficient, targeted marketing with PropTech and CRMs
Planning your budget and content strategies to meet rising competition
Whether you’re a seasoned multifamily marketer, or just getting started, this episode is packed with insights and strategies you won’t want to miss as you prepare for 2025.
Listen to Part 1 of this conversation on the Building Blocks podcast, hosted by Eden Chai, to get the full picture!
For more marketing insights and industry trends, subscribe to @MultifamilyMediaNetwork and visit www.MultifamilyMediaNetwork.com. Like, subscribe, and share this episode with your network!
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| 017 - Auditing to Uncover Income | Optimized! | 22 Oct 2024 | 00:48:53 | |
Unlock Financial Performance: Optimizing Multifamily with PropTech & Smart Strategies Welcome back to Optimized, your go-to source for multifamily marketing and performance improvement, hosted by the MMN! I’m Janet Rosseth, your guide in the quest to get just 1% better in everything we do. Today, we’re diving into the heart of asset strategy and financial performance with Carol Enoch, CEO of Enoch & Co.—a multifamily advisory powerhouse that helps you uncover hidden value in your portfolio. From sharing innovative ways to recapture lost income to revealing how simple audits can yield over $44,000 per property, Carol explains how a hands-on, collaborative approach can optimize both income and operations. Whether it's training leasing agents, incentivizing maintenance, or finding tech solutions that streamline processes, you’ll learn how to apply real-world strategies that boost your NOI. Ready to take your property performance to the next level? Subscribe to @MultifamilyMediaNetwork and stay ahead of multifamily trends, tech innovations, and leadership insights. Don’t forget to like, comment, and share your 1% gains with us! Is listening your preference? Check out Optimized! on Spotify and Apple podcasts. | |||
| We Need Your Help to Create A Ripple Effect! | Optimized | 08 Oct 2024 | 00:04:01 | |
Rallying the Multifamily Industry: Coming Together for Hurricane Helene Relief How can the multifamily community make a real impact? Let’s turn our hearts into action and create a ripple of change for those affected by Hurricane Helene. Hey friends, it's Janet Rosseth, host of Optimized by the Multifamily Media Network. Today, I’m stepping in with an urgent plea. We’ve all seen the devastating aftermath of Hurricane Helene across North Carolina, Eastern Tennessee, and beyond. As someone feeling helpless from my home in Minnesota, I've been searching for a way to make a difference. It’s time to rally our multifamily community to do what we do best — come together and support those in need. The Upper State Apartment Association in North Carolina has created a GoFundMe to directly aid those affected in our industry, without the delays that come with red tape. If you’ve wondered how you can make a difference, here’s your chance. Visit www.multifamilymedia.com and click on the Hurricane Helene resource page to donate. Share this message, get 10 friends to do the same, and let's start a ripple effect from coast to coast. Together, we can optimize our efforts and make a real impact. Before anything else, head over to www.multifamilymedianetwork.com, make a donation, and share this message with your network. Let’s turn our collective power into hope and action! | |||
| 015 - Multifamily Marketing & Leasing Synergy with Katie Nelson | PropTech & Leadership Insights | 30 Sep 2024 | 00:48:21 | |
PropTech & Leadership Insights with Janet Rosseth and Katie Nelson Are you ready to find your 1% improvement in multifamily marketing and leasing strategies? Welcome to another episode of Optimized: A Marketing Performance Podcast! Our host Janet Rosseth engages with Katie Nelson, VP of Marketing at CAPREIT, to discuss multifamily marketing, leasing synergy, and technology integration. From managing a remote team to leveraging AI and data analytics in marketing strategies, Katie shares insights on how her small but mighty team maximizes efficiency across CAPREIT's 10,000+ unit portfolio. Join us as we explore how CAPREIT keeps up with rebranding trends, navigates the complexities of multifamily websites, and utilizes multi-channel campaigns, including influencers, to reach targeted markets. Plus, Katie opens up about leadership, work-from-home dynamics, and how she optimizes her personal and professional life. If you’re in the multifamily space or simply seeking inspiration to optimize your own strategies, this conversation is worth your time! Did you enjoy today’s episode? Please like, comment, and share! Don’t forget to subscribe to our podcast on Spotify or Apple Podcasts and explore other great content on the @MultifamilyMediaNetwork YouTube channel. Your support helps us continue bringing you the best insights in multifamily. | |||
| 014 - Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast | 23 Sep 2024 | 00:54:27 | |
Optimizing Multifamily Talent and Performance with Jared Leese | Optimized Podcast Welcome back to Optimized, your go-to marketing performance podcast! I'm Janet Rosseth, your host and multifamily marketing veteran. Today, we explore the world of performance optimization with Jared Leese, a seasoned pro in multifamily training and talent development. Jared employs a curiosity-driven approach to cultivating high-performing teams. Jared shares his journey from leasing to learning, emphasizing how curiosity and consistent relationship-building fueled his career. We explore the evolution of coaching and training, the importance of personal branding beyond just LinkedIn, and empowering teams by identifying and leaning into individual strengths. Jared unpacks how to "schedule your emergencies," offering practical tips for handling the inevitable disruptions that come with property management. Whether you're managing teams, leasing apartments, or leading at a corporate level, this conversation is packed with insights to help you optimize your performance by 1% every day. If you found this episode valuable, please like, share, and subscribe to stay updated on all things multifamily and marketing! What are you doing to optimize your performance 1% every day? Please let us know in the comments. Want more multifamily content? Subscribe to @MultifamilyMediaNetwork and enjoy podcasts led by seasoned multifamily pros on all the important multifamily topics from maintenance to leadership and personal development. | |||
| 013 - Optimizing the Army of One - Optimized! | 09 Sep 2024 | 00:53:20 | |
Maximizing Multifamily Marketing as a One-Woman Team | Featuring Ashley Tobias from Kleinman Realty How does just one person manage marketing for 5,500 units, 162 properties, and 30 owners? In this episode, Ashley Tobias from Kleinman Realty reveals her secrets for staying efficient, utilizing PropTech, and leading with influence across a massive portfolio. Welcome to another episode of Optimized, the marketing performance podcast! Today, we’re thrilled to have Ashley Tobias join host Janet Rosseth to discuss the multifamily marketing landscape. Ashley is a one-woman marketing department manager who manages everything from Google listings and reputation management to CRMs and property websites. In this episode, we unpack how Ashley balances a marketing role with over 5,500 units, the tools and processes that keep her organized, and the importance of vendor partnerships and cross-team collaboration. From PropTech solutions like CRMs to revamping property websites, Ashley shares invaluable insights for anyone desiring to optimize their marketing game — especially if you're working solo! If you feel Optimized after listening to this episode, please take a moment to like, subscribe, and leave a comment about your marketing journey! Also, visit @MultifamilyMediaNetwork for great multifamily-centered content and stay current on the latest industry trends. | |||
| 012 - Optimizing Your Career Growth with guest Brian Rosenblatt - Optimized | 26 Aug 2024 | 00:42:00 | |
Unlocking Multifamily Marketing Secrets with guest Brian Rosenblatt
Hey friends, Janet Rosseth here – welcome to Optimized! If you’re on a mission to grow personally and professionally in multifamily marketing, you’re in the right place. Let’s jump into today’s conversation with Brian Rosenblatt, a marketing maven with Goldfarb Properties, ready to share his journey from the corner of the room to center stage!
In this episode of the Optimized Podcast, we get personal with Brian Rosenblatt. From his humble beginnings in staffing to becoming a marketing powerhouse in multifamily real estate, Brian’s story is one of resilience, intention, and growth. He shares how he found his voice in the industry, navigated the competitive landscape of New York real estate, and leveraged opportunities to build a powerful professional network.
Join us as we discuss the importance of setting personal growth goals, breaking out of comfort zones, and the impact of networking beyond your local market. Whether you’re a seasoned marketer or just getting started in the multifamily space, Brian’s journey offers valuable insights into making the most of your career.
Learn actionable strategies for professional development, including attending national conferences, learning from peers, and taking calculated risks. If you’re inspired by Brian’s story and eager for more insights into optimizing your career in multifamily marketing, make sure to like, subscribe, and share this episode.
Stay tuned for more incredible conversations with leaders who are making waves in the industry. And don’t forget to check out the Multifamily Media Network for even more content to fuel your growth!
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| 038 - Navigating the Impact of AI in Brand Experience, with Nicholas Putz | 29 Oct 2025 | 00:45:43 | |
In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance. | |||
| 011 - Auditing Your Processes - Optimized! | 19 Aug 2024 | 00:53:14 | |
How to Optimize Your Multifamily Marketing Strategy | Insights from Industry Experts I've got an exciting marketing performance podcast for you today! 🚀 #MustWatch From the experts at MultiFamilyMediaNetwork.com, this podcast episode dives deep into multifamily marketing optimization. Hosted by Janet Rosseth, a 25-year veteran in the industry, and joined by Shelly Steitz and Aly Bilyeu of Cadence Marketing Solutions, you'll learn how to audit your processes, streamline operations, and eliminate friction points to enhance your marketing efforts. Be sure to LIKE this video and SUBSCRIBE to our channel for more marketing insights and multifamily content! In this episode, you'll discover the importance of regular audits, the impact of optimizing Google business listings, and how to ensure a smooth transition from digital touchpoints to in-person interactions. Plus, get personal tips from our experts on how they optimize their daily lives for success. Visit MultiFamilyMediaNetwork.com for more! Like, Comment & Subscribe | |||
| 010 - Marketing Your Marketing - Optimized! | 05 Aug 2024 | 00:34:42 | |
Looking to boost your multifamily marketing strategy? Welcome to another episode of the Optimized Marketing Performance Podcast brought to you by the Multifamily Media Network! I'm your host, Janet Rosseth, a 25-year veteran of multifamily marketing. Our goal today is to help you achieve just 1% better in your personal or professional life through innovative marketing strategies and data-driven decisions. In this episode, I'm excited to welcome Lauren Dewey, a multifamily marketing expert with extensive experience in digital strategies and branding. Together, we delve into: Building a Marketing Role: How Lauren elbowed her way into a corporate marketing position. Goal Alignment: The importance of aligning marketing strategies with business goals. Case Studies: The value of creating case studies to champion marketing initiatives. Consultant Insights: The benefits of using external consultants to audit and optimize your marketing efforts. We also share practical tips on how to remain nimble and proactive in a constantly evolving industry. For more expert advice and industry insights, visit MultifamilyMediaNetwork.com. Timestamps: 00:01 - Introduction: Janet Rosseth and Lauren Dewey 00:53 - Meeting Through Networking: The Power of Industry Connections 02:18 - Lauren Dewey’s Journey in Multifamily Marketing 04:03 - Creating Opportunities and Building a Marketing Role 06:34 - Aligning Marketing with Business Goals 08:48 - Successful Marketing Projects: Case Study Examples 12:18 - Handling Budget Constraints and Stakeholder Expectations 17:00 - The Importance of External Consultants 20:05 - Auditing Tech Stacks for Optimal Performance 24:05 - Proactive vs. Reactive Marketing Strategies 29:00 - Personal Optimization Tips: Zooming Out for Better Perspective 31:40 - How to Connect with Lauren Dewey and Final Thoughts If you enjoyed this episode, please like, comment, and subscribe to our channel for more tips on optimizing your multifamily marketing strategy. Share your favorite takeaways in the comments below and visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities. | |||
| 009 - Optimizing Under Stress - Optimized! | 29 Jul 2024 | 00:19:53 | |
5 Essential Habits for Reducing Stress and Enhancing Well-being | Optimized Podcast with Janet Rosseth Discover the five laws of surviving stress and how you can optimize your life by incorporating simple yet powerful habits. Join Janet Rosseth as she shares practical tips to improve your well-being. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I'm your host, Janet Rosseth, a 25-year veteran in multifamily marketing. In today's solo episode, we're diving deep into optimizing under stress. Whether you're dealing with personal, professional, or societal pressures, these five essential habits can help you navigate and thrive. 00:00 - Introduction and the importance of optimizing under stress 02:16 - The Five Laws of Surviving Stress: Overview 04:37 - Sleep: The underrated game-changer 06:55 - Exercise: Prioritizing movement in small, impactful ways 09:11 - Decent Food: The 80-20 rule for a balanced diet 11:32 - Water: The benefits of hydration and being around water 13:58 - Getting Outside: Nature's role in reducing stress 16:17 - Combining the Five Laws for maximum impact 18:30 - Practical tips for integrating these habits into your daily life 19:52 - Conclusion and final thoughts If you enjoyed this episode, please like, share, and subscribe to our channel for more tips on optimizing your life. Leave a comment below with your favorite stress-reducing habit or any new ones you plan to try. Visit MultifamilyMediaNetwork.com for more podcasts, thought pieces, and sponsorship opportunities. | |||
| 008 - Building KPIs with Anne Baum - Optimized! | 22 Jul 2024 | 00:53:13 | |
Marketing Performance & Data Insights with Anne Baum | Optimized Podcast In this episode, Janet Rosseth interviews Anne Baum from Town Properties. They discuss how Anne uses data to enhance marketing performance, the importance of setting KPIs, and her journey in multifamily marketing. Discover actionable insights on maintaining your property’s online reputation, optimizing your marketing budget, and aligning marketing with operations. I've got an exciting marketing performance podcast for you today! #MustWatch From the experts at MultiFamilyMediaNetwork.com, this episode of Optimized, hosted by Janet Rosseth, delves into the power of data in multifamily marketing. You'll learn how to leverage historical insights, optimize marketing strategies, and achieve incremental improvements for a 1% better performance in personal and professional life. Be sure to LIKE this video and SUBSCRIBE to our channel for more multifamily marketing content! | |||
| 007 Deconstructing Multifamily Marketing Tactics with Scott Hill from Perq | 30 Jun 2024 | 00:43:32 | |
This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States. To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference This podcast episode, from the experts at MultiFamilyMediaNetwork.com, explores building efficient work processes with insights from Scott Hill, CEO and co-founder of Perq. Discover the secrets to optimizing lead management and marketing spend for superior results. You'll learn actionable strategies to boost conversion rates, reduce renter acquisition costs, and leverage digital marketing to stay ahead. Be sure to LIKE this video and SUBSCRIBE to our channel for more valuable content on multifamily marketing! Episode Summary: - Janet Rosseth, a 25-year veteran in multifamily marketing, hosts Scott Hill from Perq - Scott shares his journey from high-considered purchase retail to multifamily marketing - Discusses the importance of integrating lead management with marketing spend - Highlights the impact of digital marketing strategies and conversion optimization - Reveals common industry pain points and practical solutions for marketers and leasing teams - Offers insights on leveraging Google Business profiles and ensuring no missed calls - Provides a roadmap for implementing efficient marketing strategies within 90 days Visit MultiFamilyMediaNetwork.com for more! #MultifamilyMarketing #DigitalMarketing #LeadManagement #MarketingEfficiency #ConversionOptimization #PropertyManagement #MarketingStrategies #RealEstateMarketing #Perk #JanetRosseth | |||
| 006 - Wins Within Reach with Ronald Harrington - Optimized! | 17 Jun 2024 | 00:48:37 | |
Optimize Your Marketing and Leasing Strategies with Ronald Harrington | Marketing Performance Podcast Join Janet Rosseth and Ronald Harrington as they dive into optimizing marketing and leasing strategies for multifamily properties. Discover actionable insights to enhance your performance and create a seamless prospect experience. Welcome back to another episode of "Optimized," your go-to podcast for marketing performance improvement. I'm Janet Rosseth, your host and a 25-year veteran of multifamily marketing. Today, I'm thrilled to be joined by Ronald Harrington, a multifamily expert with a decade of experience and a master's degree in property management. In this episode, we discuss: * Ronald's Background: Discover Ronald’s journey from leasing to training and his unique perspective on multifamily operations. * Easy Wins for Marketing and Leasing: Practical tips for improving first impressions, website audits, lead management, and maximizing Google business listings. * Closing Strategies: How to ensure your leasing team is effectively closing deals and maintaining high occupancy rates. * The Role of Technology: Insights into the balance between self-service options and maintaining a personal touch in leasing. * The Importance of Communication: Bridging the gap between marketing and leasing teams to create a seamless prospect experience. * Join us as we share strategies to optimize your marketing and leasing efforts, helping you achieve that crucial 1% improvement in performance. For more episodes and resources, visit MultifamilyMediaNetwork.com. marketing performance, leasing strategies, multifamily properties, Ronald Harrington, Janet Rosseth, multifamily marketing, property management, leasing tips, marketing optimization, prospect experience, digital audits, retention strategies #MarketingPerformance #LeasingStrategies #MultifamilyProperties #RonaldHarrington #JanetRosseth #PropertyManagement #MultifamilyMarketing #ProspectExperience #RetentionStrategies | |||
| 005 - Branding Beyond Logos - Optimized! | 10 Jun 2024 | 00:45:08 | |
Welcome to Optimized, the marketing performance podcast hosted by Janet Rosseth! In this episode, we dive deep into multifamily branding with special guest Stacey Feeney from Zipcode Creative. Discover the secrets to optimizing your brand, boosting your marketing strategies, and achieving that 1% better every day. Welcome back to Optimized, the marketing performance podcast powered by the Multifamily Media Network! Today, we're thrilled to have Stacey Feeney from Zipcode Creative join us to explore the nuances of branding in the multifamily industry. In this episode, Stacey shares her journey from property management to launching a specialized creative agency and provides valuable insights on: *Convincing stakeholders of the importance of comprehensive branding. *Creating a brand strategy that goes beyond just logos and color palettes. *Utilizing psychographics and resident demographics to inform branding decisions. *Maintaining brand consistency through efficient processes and employee training. *Measuring the ROI of branding efforts and understanding its long-term impact. We also discuss practical tips for optimizing your marketing efforts, from enhancing your property's visual identity to crafting compelling messaging that resonates with your target audience. Whether handling a new development or considering a corporate rebrand, this episode is packed with actionable advice to help elevate your branding game. For more resources, podcasts, and blogs, visit multifamilymedianetwork.com. Don’t forget to like, subscribe, and hit the notification bell to stay updated with our latest episodes. multifamily branding, marketing optimization, property management branding, brand strategy, Zipcode Creative, Cadence Marketing Solutions, Janet Rosseth, Stacey Feeney, multifamily marketing, brand consistency, branding ROI, multifamily media network #MultifamilyBranding #MarketingOptimization #PropertyManagement #BrandStrategy #ZipcodeCreative #CadenceMarketingSolutions #OptimizedPodcast #MultifamilyMarketing #BrandingROI | |||
| 004 - Widewail - Katie Ritter & Jake Hughes - Part 3 - Retention - Optimized! | 30 May 2024 | 00:56:17 | |
Enhancing Resident Experience: Insights from @widewailreviewmanagement4367 Widewail on Retention and Reviews | Optimized Podcast. I've got an exciting episode of Optimized for you! If you love Multifamily Marketing, join us as we unpack insights that drive resident retention. Today, we are pleased to interview Jake Hughes, Director of Marketing, and Katie Ritter, Multifamily Team Lead at @widewailreviewmanagement4367 one of our founding sponsors. In this episode, we discuss: *The importance of onsite teams and human interactions in resident satisfaction *Key drivers of renewal and retention based on data from 400,000 reviews *The impact of noise, neighbors, and amenities on resident decisions *Effective strategies for managing resident reviews and increasing positive feedback *How to utilize data insights for better property management and marketing decisions Join us as we explore enhancing the resident experience, reducing turnover costs, and leveraging data to make informed decisions. Don't miss out on these valuable insights! Visit widewail.com/data Visit multifamilymedianetwork.com for more industry podcasts, content, and sponsorship opportunities. If you enjoyed this episode, please like, comment, subscribe, and share! Multifamily marketing, resident retention, resident reviews, property management, widewail resident experience, multifamily data insights, apartment reviews, marketing performance, Janet Rosseth #MultifamilyMarketing #ResidentRetention #PropertyManagement #widewail #ResidentExperience #MarketingPerformance #MultifamilyData #ApartmentReviews #MarketingInsights #RealEstateMarketing | |||
| 003 - Building Efficient Work Models with guest Anthony Paganucci |Optimized! | 20 May 2024 | 00:37:45 | |
Unlock Multifamily Marketing Success: Expert Insights with featured guest Anthony Paganucci and host Janet Rosseth. #MultifamilyMarketing enthusiasts, I am thrilled to dive into strategies for achieving higher performance and efficiency in your work models. Welcome to another episode of Optimized, the marketing performance podcast brought to you by the Multifamily Media Network. I’m Janet Rosseth, your host with 25 years of multifamily marketing experience and founder and CMO of Cadence Marketing Solutions. Today, we're thrilled to have Anthony Paganucci, founder and CEO of Brynson, share his insights on improving multifamily marketing performance. In this episode, we discuss: The true meaning of "optimized" and why it's crucial for marketing efficiency. Anthony's journey and the foundation of Brynson. How Brynson's innovative BrynSights platform helps level the playing field for smaller owner-operators. The importance of managing ad spend and leveraging data for better decision-making. Tips for achieving 1% better in your personal and professional life. Join us as we explore strategies to streamline your marketing efforts, enhance your decision-making process, and ultimately, achieve higher performance in the multifamily industry. Don't miss out on these valuable insights! Please visit www.multifamilymedianetwork.com for more industry-specific podcasts on various topics and learn more about our sponsorship opportunities. If you enjoyed this episode, please like, comment, subscribe, and share! Multifamily marketing, marketing performance, Brynson, BrynSights, ILS management, ad spend management, marketing efficiency, property management, marketing insights, Cadence Marketing Solutions, Anthony Paganucci, Janet Rosseth #MultifamilyMarketing #PropertyManagement #MarketingPerformance #Brynson #BrrnSights #MarketingEfficiency #CadenceMarketingSolutions #MultifamilyMediaNetwork #MarketingInsights #RealEstateMarketing | |||
| 002 - Importance of Building Networks with Tara Samuels - Optimized | 13 May 2024 | 00:46:16 | |
Optimizing Multifamily Marketing: A Conversation with Tara Samuels Welcome to another episode of Optimize, the go-to marketing performance podcast powered by Multifamily Media Network. Join your host, Janet Rosseth, a multifamily marketing guru with 25 years of experience, as she welcomes Tara Samuels, the visionary behind Multifamily Mentor Matchmaking. Join us as we discuss multifamily marketing, explore efficient work models, and discover new perspectives. We're all about driving you to be 1% better every day! In this episode, Tara shares her remarkable journey in the multifamily sector, shedding light on her innovative approach to creating meaningful industry connections that withstand the test of time. From starting out in the industry by sheer chance to becoming a pivotal figure in mentor matchmaking, Tara’s story is nothing short of inspiring. If you’re aiming to enhance your marketing strategy and embrace new ideas in the multifamily space, you’ve hit play on the right episode. Remember, if you enjoy our content, like, comment, and hit the subscribe button for more insightful discussions. Reach higher performance levels today by visiting multifamilymedianetwork.com! multifamily marketing, mentor matchmaking, marketing strategy, industry networking, professional growth Hashtags: #MultifamilyMarketing #MentorMatchmaking #MarketingStrategy #ProfessionalGrowth #OptimizePodcast #IndustryNetworking | |||
| 037 - The Intersection of Marketing and Change Management | 20 Oct 2025 | 00:40:46 | |
What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture. | |||
| 001 - Introduction to Optimized & Our Goal to Find 1% - Optimized | 04 May 2024 | 00:11:45 | |
Unlocking Multifamily Marketing Success: Janet Rosseth's Journey and Insights on the Optimize Podcast Hey, hey! I'm Janet Rosseth, your host for the Optimize podcast by Multifamily Media Network. I've got 25 years under my belt in multifamily marketing and today marks a thrilling step into podcasting! Join me as we explore the world of marketing, aiming for a 1% improvement daily. This episode is packed with insights from the nuances of market analytics to the wisdom of experience across different housing sectors. I'll share my journey from a leasing agent to founding Cadence Marketing Solutions and more. Whether you're a veteran or new to the industry, there’s something here for you. If you're passionate about marketing and want to optimize your strategy by leveraging every tool and trend, this is your podcast! Discover discussions on efficient work processes, industry challenges, and innovative solutions that can transform your approach. Listen to the full episode to catch all the details and start optimizing your multifamily marketing strategies today. If you enjoyed this episode, don’t forget to like, comment, and subscribe for more valuable insights! Visit us at MultifamilyMediaNetwork.com for more podcasts, thought leadership, and opportunities to connect with industry leaders. Janet Rosseth, multifamily marketing, marketing optimization, multifamily media, Cadence Marketing Solutions, marketing analytics, property marketing, industry insights, podcast, marketing strategies #MultifamilyMarketing #MarketingOptimization #JanetRosseth #OptimizePodcast #CadenceMarketing #RealEstateMarketing #PropertyManagement #MultifamilyMediaNetwork #MarketingTips #IndustryInsights | |||
| 036 - Differentiating in Student Housing | 14 Oct 2025 | 00:50:18 | |
What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences. | |||
| 035 - The Future of Property Management with Alyssa Crinieri | 08 Sep 2025 | 00:42:00 | |
What can running teach us about leadership? And how can the right technology transform the way we approach property management? | |||
| 034 - Navigating the Future of Multifamily Marketing | 18 Aug 2025 | 00:46:12 | |
Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges. | |||
| 033 - AList Runs For TX - Turning Miles into Impact - with Mike Wolber | 16 Jul 2025 | 00:19:14 | |
What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business. | |||
| 032 - Unpacking the Multifamily Marketing Landscape with Trevor Park | 14 Jul 2025 | 00:44:32 | |
What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity. | |||