Explore every episode of the podcast My Weekly Marketing
Dive into the complete episode list for My Weekly Marketing. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Title
Pub. Date
Duration
5 Hidden Marketing Gaps That Are Quietly Draining Your Revenue
20 Jan 2026
00:14:30
In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder.
I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to simplify your pitch and track what’s truly driving revenue. If you want your marketing to compound instead of scatter, this episode will help you reset with clarity.
In this episode, we talk about what to do when marketing feels nonstop but results still feel out of reach. I share a simple system to cut through the noise, reduce overwhelm, and focus on the work that actually moves the needle. Instead of adding more tasks, this conversation is about choosing what matters and letting the rest go.
We walk through practical steps to help you plan realistically, prioritize with intention, and create momentum without burning out. I also share how small, consistent actions can compound over time when your energy is focused in the right places. If your marketing feels heavy or scattered, this episode will help you reset and move forward with more calm and clarity.
Would your audience recognize your words without your logo? That one question can tell you if your brand voice is doing its job—creating consistency, building trust, and helping your content stand out. In this episode, we unpack what a brand voice really is and why it matters at every customer touchpoint, from your homepage to your email sign-off.
You’ll hear a simple framework for defining your brand voice, plus tips for applying it across your content in a way that feels authentic, not forced. We also explore how to avoid tone mismatches, communicate your values clearly, and create a voice guide that keeps your messaging aligned, even as your team grows. If your content feels a little all over the place or doesn’t quite sound like “you,” this episode will help you tighten things up.
Transform Your Website into a Business Powerhouse with Paula Hickey
30 Jan 2024
00:40:15
Imagine your website as an ultimate salesperson, one that never sleeps and tirelessly works to pull your audience in during those critical first seconds. It's not enough to just have a website; it needs to speak to your ideal customer and resonate with the core values of your brand.
In this episode, we're dissecting the important aspects of a website. I'm joined by Paula Hickey, a brilliant web developer who talks about how she used what she learned in her retail customer service experience to grow a thriving website design business.
We cover the essential pillars you need on your site, ensuring your site is effective and rises through the ranks of search engines.
Tune in and listen as Paula gives you great insights to transform your website from a digital brochure into an engaging journey-starter that leads potential customers straight to the 'book now' button.
Leveraging the Power of Marketing Quizzes with Tai Goodwin
23 Jan 2024
00:29:43
Do you like quizzes? I can't resist a good Buzzfeed or Facebook quiz. Turns out ...I'm not alone! Whether it's fun or serious, lots of people love learning about themselves through results that quizzes can reveal.
That's why I wanted to talk to someone who's had success using quizzes. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this episode, we'll follow Tai's journey from the classroom to the boardroom, revealing her talent for making the complex simple. Her quizzes have been a game-changer for her clients and a winning marketing tactic for her.
Whether you're a coach, healer, or consultant, Tai tells us how quizzes can be crafted into your secret weapon for creating compelling content and attracting qualified leads. Tai calls it 'bankable brilliance.'
You'll learn how to sculpt a quiz that aligns perfectly with your audience's desires, and how to use the data from your quizzes to sharpen your message and fine-tune your offers.
Tune in to unlock the potential that adding quizzes to your entrepreneurial toolkit can make.
Important Email Marketing Changes Coming February 2024 with Scott Hartley
16 Jan 2024
00:34:03
If you have an email list, this episode is one you don't want to miss!
Email marketing expert Scott Hartley joins me in this episode to reveal new authentication requirements coming from Google and Yahoo in February 2024.
Google and Yahoo will be enforcing four new compliance rules that you need to have covered in order for your emails to get delivered to your subscribers. Scott tells us about how businesses need to prepare for this big change and how to be compliant.
The changes are:
Authentication must be configured for all your domain-based email platforms
They are dropping the threshold for the number of emails spam flags they will allow
They are requiring one-click unsubscribe links on emails
All businesses using email software need to send out emails from a branded email address (for example, hello@janicehostager.com) instead of a free gmail or yahoo email address.
Scott will talk about the essentials of domain-based validation and how to set up your DKIM, SPF, and DMARC to prevent your emails from landing in the spam folder, or worse, getting flagged and blacklisted.
We're peeling back the layers on what these changes mean for you, and telling you where to turn for help to make sure you're compliant.
Scott also provides a compliance checklist, resources for a free authentication check, and an FAQ summary for you to download. Join us for this important episode to ensure your email marketing efforts stay strong and effective!
Like many small business owners, it's easy to move list-building to the back burner. We're going to change all that today. In this episode, we'll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.
After going through the trials and errors of list-building myself, I'm here to walk you through the do's and don'ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.
I'll share the type of content that's working right now that will build a list of raving fans! And I'll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.
Creating freebies for your audience is more than just being generous—it's a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!
Ever thought about how a small bookstore owner could transition into a savvy online marketer amidst the rise of Amazon? This week, we're chatting with Nancy Nungari, who has made this transformation and is eager to share her (somewhat bumpy!) journey. From Kenya to Germany, Nancy has faced the trials that come with navigating the world of entrepreneurship, and she's here to share the many lessons she's learned along the way. We promise you, this is a tour you don't want to miss!
Nancy talks about her simple but powerful ABC method (Attract, Build, Convert) for content strategy and gives her insights on how to utilize the power of social media for building trust and visibility, a technique she mastered during her transition from physical to online business.
Last but not least, we are shining the spotlight on the unsung hero of any successful business - customer service. Let's face it, we've all had experiences where exceptional customer service turned us into loyal customers. We discuss how to exceed expectations, turning happy customers into loyal brand ambassadors, and the power of social proof and reviews.
Don't miss out on this episode filled with valuable insights and practical tips for both marketing enthusiasts and small business owners!
Mastering the Art of Storytelling in Marketing with Sarah Dickinson
19 Dec 2023
00:26:05
Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider's look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill.
The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into loyal customers. Discover the power of relatable stories, the importance of maintaining a story bank, and the crucial difference between newsletters and sales emails. With Sarah as our guide, we're promised an informed journey.
So, buckle up for a journey that traverses the terrains of business writing, leaving you with some fresh insights.
An Entrepreneur's Guide to Strategic Planning for 2024
11 Dec 2023
00:14:08
Need a foolproof blueprint to plan for success in 2024? You're in the right place!
In this week's episode, I'll be sharing:
potent insights on goal-setting
the power of a personal mission statement
the often overlooked importance of taking breaks for mental clarity
Constructing a product ladder for all your offers (with a FREEBIE here!)
Utilizing a calendar to schedule launches, promotions, and milestone events
Reveal the most powerful thing you can do after a launch or promotion
This episode is all about mastering the art of planning to create a successful, sustainable, and rewarding business journey. If you're looking to transform your business in the coming year, you'll want to tune in!
Strategic Planning for Small Business Success with Tammy McKinney
05 Dec 2023
00:42:31
Do the thought of crunching numbers and setting achievable business goals gives you sweaty palms? No worries, Tammy McKinney, a seasoned life and business coach, joins us on this episode to demystify the world of Revenue Roadmaps. She shares invaluable insights on the importance of strategic planning and how having a clear mission and vision can steer your small business to success.
But being successful is more than just knowing your numbers and delegating tasks. So in the second part of our conversation, we venture into the realm of stress management. We explore how to strike that delicate balance between personal fulfillment and business success, and how to model a well-integrated life for you and team.
You need to do more than react to challenges. With practical tips on time management, setting boundaries, and incorporating joy into your schedule, this episode paves the way to create not just a successful business, but a fulfilling life in 2024.
So tune in, take notes, and let's plan for 2024 together!
Process Mapping to Make Your Small Business More Efficient with Julia Wolf
28 Nov 2023
00:26:09
Ready to supercharge your business growth and efficiency for the new year? Brace yourself for actionable advice with our very special guest, Julia Wolf, a Six Sigma Master Black Belt.
Julia has spent much of her life in the corporate world, but has also been in the shoes of a small business owner. In this episode, she's going to talk to us about about Process Mapping.
Six Sigma, in case you don’t know , is a set of tools and methodologies that improves business and improves quality. Six sigma identifies inefficiencies, and puts solutions in place to improve business profitability.
Basically, with six sigma principles you too can streamline your business to help you reach your goals, no matter what size your business is.
Now you may also wonder why Julia is such a special guest. That’s because besides being an expert at process and systems analysis, Julia is also my sister. When I was putting this show together, I couldn’t think of a better guest to talk about this because she has been in the shoes of a small business owner and as a systems expert.
Get ready to roll up your sleeves and apply award-winning operations principles to your business to streamline your processes, train new employees, and ultimately, achieve your goals. So sit back, tune in, and let's get mapping!
Are you ready to supercharge your small business marketing? In this episode, Janice Hostager answers questions from business owners about ways to grow their new businesses.
Join Janice as she tackles marketing problems from a photographer and a salon owner learn how to rise above the noise and claim your space in an overcrowded market. Every business owner dreams of standing out - let's make it a reality..
Discover how to amplify word-of-mouth referrals, establish strategic partnerships, and wield promotional strategies with finesse.
We'll also explore the untapped potential of Google My Business, website optimization, and email marketing. Tune in for an episode brimming with actionable strategies that you can apply to your own small business!
Is Your Marketing Haunted? 5 Scary Mistakes Hurting Your Business
28 Oct 2025
00:18:39
Ever feel like your marketing is haunted by things you can’t quite name? In this Halloween-inspired episode, we’re calling out the five “monsters” that quietly creep into your strategy—like zombie tactics that waste time, ghosts of inconsistency, and funnel vampires that drain your energy. But instead of fear, we offer simple, practical shifts that bring your focus (and results) back to life.
You’ll hear how to audit what’s working, simplify your channels, and build trust before you try to sell. Whether you’re battling comparison, burnout, or just plain overwhelm, this conversation helps you spot the gaps and build a plan that feels human, doable, and effective. Want more support? Grab the free Marketing Strategy Playbook to map out your customer journey with intention.
Do you really know who your target audience is? You may not realize this, but your marketing should be directed to just one person: your ideal customer. The one who buys most often, spends the most, and is a pleasure to do business with.
As long as you're trying to market to a crowd, you will miss the mark in connecting with anyone.
In this episode, we'll dig into how to identify your best customer and learn how to get to know more about them. We'll discuss why a 'one size fits all' approach can dilute your marketing efforts, and how defining a niche can help you stand out in your industry. From defining your ideal customer to creating a customer avatar, we'll leave no stone unturned.
As an added bonus, I'm giving away a free copy of my updated Ideal Customer Profile Guide, a tool designed to simplify this process. And I'll let you in on my secret sauce on how to conduct market research without breaking the bank.
So, if you've been struggling with a bland marketing strategy or simply want to understand your customer better, this episode is for you!
Mastering Small Business Systems with Samantha Whisnant
07 Nov 2023
00:29:55
Ever felt overwhelmed by the chaos of organizing your business? Our guest this week, Samantha Whisnant, a certified digital business manager and systems expert, shares how she helps entrepreneurs set up optimized business systems that help them manage the chaos.
Samantha talks about her unique path from living abroad and searching for online money-making opportunities to establishing her own operations agency that propels small business owners beyond chaos. Samantha tells us why optimized systems are not just for larger companies, but are equally vital for solopreneurs.
Samantha guides us through the steps of setting up systems that facilitate smooth client onboarding, content creation, and running the every day tasks in your business.
She leaves us with the reminder that systems are not just about organization; they are about growing your business.
Website Home Page Must-Haves for Small Business Owners
30 Oct 2023
00:16:59
You probably know how important the home page of your website is to your business. After all, anyone that finds your website through a search engine or a URL will probably stop there first. But why is that home page so difficult to get right? In this episode, I'm here to unlock the secrets of constructing a persuasive homepage that not only caters to your visitors but also pleases the search engines.
Join me as we dissect the essentials, from
what to showcase above the fold
the kind of artwork to feature
the ideal way to structure your navigation
We'll also touch on critical considerations like file sizes, loading times for your artwork, and the significance of analytics in understanding what people are searching for on your site.
But you can have the best website on earth, but if nobody finds it, it's useless. So we'll dive deep into what Search Engine Optimization (SEO) to include so you show up in the search engine results. If you're on a mission to amp up your website, listen up to gain some insightful takeaways in this episode!
Building a Strong Social Media Strategy with Hanna Rauch
24 Oct 2023
00:39:23
Get ready to transform your social media strategy as we sit down with social media expert Hannah Rush. Discover her proven strategies that have not only worked for her business but also for the clients she's worked with. Hannah's knack for helping service-based industries thrive while saving time is a game-changer you won’t want to miss.
Have you ever wondered how to effectively utilize trends to your advantage? This episode delves into the nitty-gritty of understanding, selecting, and capitalizing on trends, and Hannah's insight on this is invaluable. She shares her journey of gaining 90% of her clients through social media , emphasizing the power of video content.
Hanna is not your average, self-proclaimed Instagram guru who promises unachievable results in the quickest period of time. She’s committed to helping service-based businesses achieve social media success. Her authentic strategy saves time & brings in new clients - sustainably.
We also discuss strategies for revitalizing stagnant social media accounts, providing you with tools to set achievable goals, and commit to a growth-focused plan. Join us for. a hefty dose of social media wisdom with Hannah Rush!
Harness the Power of Public Relations with Lilian Sue
17 Oct 2023
00:34:48
Ready to unlock the power of Public Relations for your business? Our guest, Lilian Sue, is a PR coach and publicist who equips entrepreneurs to leverage PR effectively. Through personal guidance, she empowers entrepreneurs to learn how to gain the confidence to make public relations work for them.
Public relations has its share of misconceptions. Lilian helps us focus on how to approach PR, the expectations you should have, the groundwork you should do before you even start reaching out to the media.
Lilian shares her journey, insights, and experiences and focuses on how small business owners can get media coverage and where they should start. In this episode, she tells us:
How to craft captivating stories and build beneficial media relationships
What events warrant press releases and when to send them out
What do to before you seek out PR coverage
What expectations you should have about a media appearance
How to prepare for the media
Where you should start with getting media exposure
Tips for doing your own PR
PR is not an exclusive club for celebrities or big-budget businesses. You can make it work for you by nurturing associations with credible platforms, no matter your business size.
Tune in to listen as Lilian shares her wealth of PR knowledge to help you seize its power for your business.
Your Money Mindset: How to Overcome Pricing Hang-ups with Lynda McDonell
09 Oct 2023
00:40:13
Have you ever felt like your pricing is stunting your business growth?
You're not alone. We women, especially, struggle with how to price ourselves in a competitive market.
In this episode I chatted with Lynda McDonell. Lynda is an experienced financial life business coach as well as a CPA. Lynda and I talked about overcoming the mental roadblocks associated with money and entrepreneurship.
We talked about:
Developing a healthy mindset around money
The crucial role of strategic pricing
How our beliefs about money can influence our business trajectory
Ways to change our mindset to achieve financial independence and make a global impact.
How paying attention to your numbers can help your business grow
So whether you love talking about your numbers or hate it, you're not going to want to miss this episode. We will show you how your finances can empower you to grow your business.
Your Marketing Questions: Best Website, List-Building Funnel, & Strategy
02 Oct 2023
00:16:21
Ever wondered how to make your small to mid-sized business stand out online? This week's episode highlights a few questions from small business owners. We share the answers and include topics such as the best website platform, an email marketing funnel that's basically free, and the value of a marketing strategy. Get ready for a session overflowing with insights!
Conquering Overwhelm: How to Harness Time and Tasks
25 Sep 2023
00:18:12
Do you feel like you're constantly under a heavy blanket of overwhelm? Trust me, you aren't alone.
So much of the life of an entrepreneur–from producing content, to email, to advertising, and more– can leave you drained or just feeling forever behind in your obligations.
I'm Janice Hostager, and in this episode, I share my insights on how you can overcome the persistent feelings of drowning in tasks and what to do instead.
We'll talk about...
How conscious planning can save your health and happiness
Which automating systems I recommend
How to get clear on your priorities to make task management easier
Tools and resources we have available at our fingertips that will allow you to get your life back!
Get ready to take a leap into productivity with this episode! Take a listen!
The Importance of Content Marketing for your Small Business
18 Sep 2023
00:14:57
Are you ready to unlock the power of content marketing to boost your brand's visibility? Strap in as we break down the tools and strategies that will help you create engaging, educational content that not only attracts new customers but keeps your existing ones coming back for more.
I'll also share my secret for using content marketing to build a robust email list, a crucial factor in maintaining a profitable business.
We'll also dive into a bit of Search Engine Optimization (SEO) and why content marketing is so important for being found on the internet. Plus, I'll talk about how to extend the lifespan of your content through effective distribution and repurposing.
Whether you're a seasoned entrepreneur, or just taking your first steps in the world of content marketing, this episode is for you. Have a listen!
Mastering Facebook and Instagram Ads with Charlotte Cantrell
11 Sep 2023
00:45:40
Get set to take your Facebook and Instagram ads to another level with Charlotte Cantrell!
Charlotte is the CEO of Inspired Ads, serving 6-7-figure e-commerce businesses. She has managed over 1 million in ad spend in her years running ads. She loves serving businesses that have a mission and purpose for their brands and wants to share this with the world.
Charlotte Cantrell emphasizes the significance of understanding your audience and tailoring different strategies for different avatars.
She also shares some eye-opening insights on the importance of testing and tweaking your ads for optimum results. She explains why manual split testing is beneficial and gives us a glimpse into the power of tiny changes in boosting ad performance.
Charlotte has some valuable advice for those ready to embark on their Facebook or Instagram ad journey: she suggests starting with a modest budget and one campaign at a time. Consistent testing and tweaking can make all the difference in achieving your desired results.
Whether you're an established business or a startup, Charlotte's insights provide a roadmap to navigate the world of Facebook and Instagram advertising. Listen to find out what's new and how to make the most of your ad spend!
How to Structure Your Website for AI with Kevin Vaughan
21 Oct 2025
00:43:42
Search engines aren’t what they used to be - and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible.
Kevin shares practical ways to adapt, from how to organize your content so it's easier to cite, to why lived experience and specificity matter more than ever. We also touch on YouTube, schema, and the new tools helping AI understand your business better. If you're unsure how AI search impacts your marketing, this conversation offers clarity—without the overwhelm.
Ever feel like throwing in the towel when setbacks hit your business? We've all been there, trust me. In this episode, I, Janice, share my own journey through failure and recovery. In the process, I hope to help you to look at setbacks, not as personal failures, but as opportunities to reevaluate your business and marketing strategies. I offer my perspective on handling setbacks and staying motivated on the entrepreneurial journey.
But that's not all. We also explore the critical aspect of knowing your ideal customer and how to improve your marketing strategies. We delve into the various stages of your customer's journey, providing handy tips on maximizing profits and sustaining customer relationships post-sale.
Wrapping up, we underscore the importance of perseverance in business, stressing its role in fostering growth and ultimate success. It's time to transform your perspective, embrace the lessons setbacks offer, and stay motivated in your entrepreneurial journey. Visit myweeklymarketing.com/22 for all the resources we talk about in this episode!
When I first started out with my business, I didn't have a lot of money to spend on promoting it. I didn't get any outside funding so I really needed to bootstrap my first few years.
Fortunately, marketing doesn't need to cost a lot of money. Many marketing tactics don't cost anything except time.
Join me, Janice Hostager, as we explore ideas for marketing your business with minimum cost. Tune in to get some insights on how to make your marketing strategies work smarter, not harder, for your business growth and revenue.
Whether you're just starting out and bootstrapping, or if you're just looking for good marketing ideas that don't break the bank, this episode is full of good ideas. Get a pen and paper handy, because you'll want to jot down some ideas!
Unlocking the Power of Google Analytics with Amanda Webb
14 Aug 2023
00:34:18
Google Analytics has been on the mind of small business owners and marketers a lot lately since its July 1, 2023 transition to Google Analytics 4 (GA4). So I wanted to bring on Analytics guru Amanda Webb.
Amanda talks about her experience using GA4 over the past year, and how the benefits outweigh the hassle of making the transition from Universal Analytics. Amidst evolving privacy laws like GDPR, Amanda helps us understand how GA4 will help you customize your data for a better understanding of your website traffic.
From considering analytics at the launch of a project to measuring conversions, audience growth, and social analytics, Amanda shares invaluable insights about GA4. You will walk away from this episode with a fresh perspective on Google Analytics and an arsenal of strategies for how to leverage it for your small business.
More about Amanda: Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.
Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.
She has written for international websites including Social Bakers, Social Media Examiner, and AgoraPulse.
When she’s not working she loves watching Dr. Who, playing with her cats, and watching films.
Get ready for an unconventional take on marketing as we sit down with branding and marketing strategist, Leslie Stevens. Challenging the status quo, Leslie debunks the myth that social media is the be-all-end-all for small business success.
Her own journey of social media burnout led her to create a unique approach she calls the Client Connection Method, a blend of design and sales psychology that converts strangers into paying clients without the constant need for social media posting. Leslie's fresh perspective will inspire you to rethink how you approach marketing, even if you've felt overwhelmed by social media in the past.
As we take a dive into Leslie's strategy, we discuss the importance of understanding your audience, the power of networking, and the need for a solid foundation before attempting to conquer the social media landscape. Leslie shows how to use social media to foster genuine connections with your customers and glean insights from them. Plus, Leslie shares her tips for creating engaging content and sparking conversations for business growth.
Give a listen to learn more about Leslie's approach!
Step into the world of organic marketing and community building with Amy Hager, a partner in joy at the Joyful Business Revolution. Amy fuses the art of storytelling with community building. Dive into the conversation as she shares how her go-kart racing background shaped her understanding of community building, and how businesses can dramatically transform by telling their stories. Amy's compelling insights will guide you on how to connect emotionally with potential customers and build meaningful relationships that lead to sales.
Amy also reveals the untapped potential of organic marketing in creating conversations and the role of paid advertising in today's marketing landscape. She also shares her approach toward building connections in business experiences and how being relatable can go a long way in forging deeper relationships with your target customers.
With her unique blend of marketing, storytelling, and a deep understanding of community-building, Amy's strategies offer a fresh perspective on organic marketing. Tune in to learn, get inspired, and implement Amy's strategies to grow your business.
Cracking the Code of Social Media Marketing with Curtis Howe
24 Jul 2023
00:31:39
Let's be real. Getting traction on social media can be a headache for small business owners. With frequent updates, changes in the algorithm, and an endless learning curve, it can be hard to keep up with all of it.
But certain aspect of social media will always be the same. That's what our guest this week, Curtis Howe, is talking about in this episode. Curtis is a social media strategist who has more than 20 years of experience as a serial entrepreneur. He shares his journey from app failure to social media success in the tech and agency spaces.
He underscores the role of customer service and consistent messaging in the social media sphere. With Curtis' expert insights, we walk through the impact of reviews and the need for businesses to ensure customer satisfaction. He also provides useful advice on how to infuse social media into your everyday life, from captivating your audience to mastering content creation.
Check out this episode to learn how social media can be harnessed to grow your business!
Boost Your Business through the Power of Networking with Christine Clifton
17 Jul 2023
00:33:36
Do you love networking events? Or would you rather avoid them? Either way, networking is a valuable marketing tool that can grow your business.
Imagine walking into a networking event, confident, ready, and excited to engage in genuine conversations.
In this episode, I had the pleasure of having networking guru, Christine Clifton, join us. Christine brings her insights to navigating and maximizing events so you can use them as an effective marketing tool.
Christine shares valuable tips and tricks that can up your networking game. We talk about how to make networking events comfortable for newcomers and the significance of being relational and authentic.
Towards the end of our conversation, Christine and I explore how a relational approach to networking is the key to amplifying your return on time investment and fostering meaningful connections.
Tune in to uncover the power of networking and learn what you can do differently at your next networking event to make deeper connections!
Ever wondered how buyer personality types affect your sales? Get ready for an eye-opening journey as I share powerful insights on the four types of buyers - assertive, amiable, analytical, and expressive - and how you can tailor your marketing and sales strategies to resonate with each unique type.
Join me as we explore how to sell to each type of buyer, what works and what doesn't, and what crucial elements to include on your sales pages to ensure you're connecting with your target audience. If you're looking to skyrocket your sales and deepen your understanding of your customers, this episode is for you! Don't worry about taking notes - I've got a free download available in the show notes at myweeklymarketing.com/15!
Ever struggled with design projects but didn't have a professional designer on hand? In this week's podcast, we chat with Lauren Felder, a design educator for non-designers who left a decade-long career in university admissions to pursue her passion for design and teaching. Lauren shares her no-shame, no-shade approach to web design, branding, and design education. This episode is perfect for those who aren't design experts but still need to create a visually appealing and consistent brand presence.
Dive into our conversation with Lauren as we uncover the most common design mistakes that business owners make and learn valuable DIY tips to improve your brand's visual consistency. Don't miss this insightful and engaging episode that will leave you feeling confident and ready to tackle your next design project!
The LinkedIn Strategy Your Small Business Needs with Kayla Ihrig
14 Oct 2025
00:37:21
If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people.
We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a high-quality network that leads to media features, referrals, and clients. If social media has felt noisy and exhausting lately, LinkedIn’s simpler, slower pace might be exactly what your business needs.
How to Create a Sales Page That Converts Like Crazy
19 Jun 2023
00:15:48
Sales pages are pages on your website that sell your products or services. They have one job–to sell the product. These pages are optimized for sales, and everything on the page is there for a specific reason.
In this episode, I’ll share what I include on my sales pages to make them powerful sales tools. I also include a free template that you can download to use for your own sales pages. Go to MyWeeklyMarketing.com/12 to download the template.
How to Create a Brand that's Powerful and Influential
06 Jun 2023
00:16:56
When I started my first business, a graphic design business, branding was not something I thought too much about. I was focused on getting business and branding seemed, well, unimportant.
But then I started hearing the words people used to describe me and my business.
They were good words, thankfully, but they were terms not found anywhere on my website or in my marketing materials. These were other people’s words.
This taught me my first and most important lesson about brands: your brand exists, whether you realize it or not. It lives in your customer's expectations, their experiences, and their impressions of your business. That is why you need to intentionally brand your business.
So what are you doing to create that in your customers’ minds? In this episode, I talk about the 4 layers of branding and how to determine whether your brand is powerful or wimpy.
Website security is a significant issue that few of us think about until the worst happens–a security breach. And the numbers are staggering. Approximately 30,000 websites are hacked each day!
In this episode, my guest Lori Martin, CEO of Double Fox Websites, tells us what we can do to keep our website and online business secure.
After helping numerous businesses that have had breached websites, Lori became passionate about website security. In this episode, she is going to share some basic but essential things we all need to know about making sure our website and our online business is secure.
We all have marketing questions from time to time. This week, I answer a few that small business owners have asked. I tackle marketing challenges faced by entrepreneurs that you may have wondered about yourself.
As we go about in our business, or even in our careers, we sometimes struggle with times where we just get stuck. Often we are not even sure why, but we hit a plateau and our business stops growing. It can be frustrating since are unsure of the cause and what to do about it.
My guest, Camille Walker, experienced this in her own life and with many of her clients. She would tell us we have a story in our mind that is hindering us, likely about money and success. Somewhere in our background, we have limiting beliefs about how far we can grow and it’s holding us back. Camille helps to pinpoint and release subconscious blocks and sabotaging patterns for performance breakthroughs.
Camille Walker is a speaker, trainer, experienced attorney, and business consultant. She works with purpose-driven entrepreneurs and sales teams to increase their revenue without overworking so they can achieve their goals and enjoy more free time. Camille helps to pinpoint and release subconscious blocks and sabotaging patterns for performance breakthroughs.
Selling often feels uncomfortable, especially when you didn’t start your business to become a salesperson. But what if the discomfort comes from how we think about sales, not the act itself?
In this episode, I share a mindset shift that’s helped me (and many others) approach selling in a way that feels natural, confident, and aligned with our values. We’ll talk about how genuine connection, clear messaging, and belief in your offer can turn sales from something you dread into something you’re proud of. If “selling” still makes you squirm, this conversation is for you.
The Secret to Attracting the Right Customers (Without Paid Ads)
30 Sep 2025
00:13:32
Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue - it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start.
You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shifts in your organic marketing. I’ll walk you through what that looks like and the most common reasons business owners end up working with the wrong people (and how to fix it).