Media Buyers Manual – Details, episodes & analysis

Conversion Rate Optimization... as people who run ads, what happens post ad-click does impact our success.
Add another layer to your skillset by providing clarity and feedback for your clients CRO. 

Our guest today, Nicholas Reed, CEO of 253Media, he has worked on so many websites & landing pages that he's gifted us some of his secret sauce for optimizing e-commerce websites!! 

This chat was an absolute blast... brief, yet bursting with actionable advice to better equip brands to succeed!  

Enjoy the chat!

- Kevin Thompson

Hey there, hope your day is going well.

We've got another episode of the Media Buyers Manual with Dean La Grange, here's how you can find him: https://solo.to/bringsnacks

On this episode we spoke Facebook Ads, Creative that's working & so much more.

Throughout this conversation, Dean was so transparent and we had quite an insightful conversation. You can feel the authenticity of Dean, his story of where he's been - but also his trajectory working with DTC brands. 

Enjoy this quick, insightful conversation between the pair of us. 

If you've got any questions for us, find us on Twitter!
@KevinThompsonn & @_bringsnacks 

Thanks for listening! 

Want to get the Key Insights without taking notes?  
Sign up to the Media Buyers Manual Email - every Tuesday at 8:45AM - you'll get 750-words of concise strategies, tactics and mindset advice... with no fluff, no spam.
Go to -- MediaBuyersManual.com to sign up.  
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Welcome back, this episode has come full-circle...  

Over 5 years ago on my first ever podcast (which shall remain nameless), Danavir was my first EVER guest!   

He's come a long way since CopyMonk.com -- his old info-marketing business, which is how I first heard of him.  

Danavir essentially taught Copywriting through that for Direct Response Marketing - he had a FB Group, Email List etc. and I learned a lot from him back then...  

Now, he's added more tools to his trade!   

Danavir is an Email Marketing, Direct Response aficionado.  

In the past he was working in numerous industries, now he's consistently working with 7-8 figure Food and Beverage Companies for their Email Flows - while transitioning to eCommerce Media Buying and Creative. 

We dive into all things Email Marketing and Copywriting such as: 

- Email Marketing Sequences 

- Email Marketing 

- Breaking down the Customer Journey 

- Persuasion via Positioning Products and Brands 

- Product Awareness vs. Problem Awareness  

Find Danavir: https://twitter.com/danavirsarria & https://danavirsarria.com/  

Follow Kevin: https://twitter.com/KevinThompsonn & www.KevinThompson.co

Find Adam: https://twitter.com/AdamRunsAds & www.ClientMagnet.co 

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

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https://gum.co/fb-ad-cut-off-chart

The Herrmann-ator joins us on episode 2 of the Media Buyers Manual - which really is all things a Media Buyer should know or can benefit from knowing!   

David has managed over $100m in Paid Ad Spend, with his ecom clients typically ranging from 500k - 1.5m / month in spend - he know's what he's doing!   

We talk about things like:  

- Police Chases 

- Interesting Projects (indie bands on MySpace to the Bill and Melinda Gates Foundation!) 

- Facebook Ads -- Custom Conversions vs. Standard Conversions + UTM's 

- Key KPI's he looks for to scale 

- The 3 Levers and his #1 Lever of Control as a Media Buyer 

- How to Test Creative effectively (it's an art!) 

- Your Mindset as a Media Buyer 

- Other Platforms like Snapchat, TikTok, Pinterest (very interesting!) 

- Quickfire Round - Yes / No answers   You'll be entertained by this interrogation-style Q&A - with podcasts going forward we've added a co-host to intro more conversation instead of straight-up questions (although they will remain in a capacity).  

Media Buyers, Digital Marketers, listeners, random people who're reading this - thank you and I hope you enjoyed David's insights!   

Check him out at: https://twitter.com/herrmanndigital for Police Chases and Facebook Ads Chat   

P.S. I didn't even bring up how The Herrmann-ator has probably the worst FB Ads Dashboard luck in terms of Errors... maybe next time he comes on!

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

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https://gum.co/fb-ad-cut-off-chart

In the first-ever episode of the Media Buyer's Manual - Hosted by Kevin Thompson you are given a brief background on Kevin, as well as the premise of the podcast:

• Media Buyer's Mindset
• Determining Ad Platforms/Channels
• Determining budgets
• Recipe for great creative
• Scaling Ad Accounts from 0-100k+ / month profitably
• Tools of the Trade

The promise of the podcast?

You'll only get reputable Media Buyer's who've successfully spent more than $50,000 / month profitably for clients or their own businesses.

Media Buyer's who have spent  MULTI-MILLIONS will be on this podcast, for free.

This will be a weekly podcast, featuring the best in the business - so that you can cut your learning curve drastically.

Tune in every week - you'll love the gems you unearth! 

Best of all - you'll gain applicable strategies throughout the series which could take you from 5 to 6 figures, and from 6 to 7 figures and beyond.

Talk soon,

Kevin

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

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https://gum.co/fb-ad-cut-off-chart

Hey Media Buyers & E-commerce operators!

Today's episode is featuring Sam Tomlinson (@DigitalSamIam on Twitter), he's spoken at Hero Conference, Search Marketing Expo & even at SEMRush events. 

His expertise lays within Google Ads, so we're discussing the state of Google Ads - what you can do right now to improve performance... as well as what is coming in 2022 for Google Ads.

We myth-bust some Ads practices, shoot the sh*t and enjoy Sam's perspective on Pay-Per-Click Advertising.

I hope you enjoy our conversation as much as I did! 

Have a guest you'd like me to speak with? Message me on Twitter @KevinThompsonn 

Wow, I cannot believe it's been 15 months since our last episode of the Media Buyers Manual...

I sincerely hope you're well, wherever you may be. 

The Media Buying landscape has changed so much, iOS 14.5 (attribution fun), TikTok - but also, Audio ads.

Like a proud kid at show-and-tell, I'd like to introduce our guest, Jeromy Sonne to the Media Buyers Manual tribe! 

He's the Founder of Decibel Ads (decibelads.com), which can help you launch Audio Ads in minutes. 

In this episode, I'll ask all the questions regarding Audio Ads including:
• Who's it right for
• What's working
• Attribution (of course)
• Scalability

... and so much more will be spoke of. 

Now, let's get you listening (if you like the episode & just stumbled upon this - dig up some old episodes, some are evergreen)!

Cyber Weekend Creative 2020! 

Dara is an expert Marketer and has a keen sense of which creative works best in each aspect of the funnel/buyers journey.

Enjoy listening to Dara's wisdom in this episode!

More info to come...

For the Newsletter: MediaBuyersManual.com to sign up

Talk soon,

Kevin Thompson

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

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https://gum.co/fb-ad-cut-off-chart

Welcome back to Season 2 of the Media Buyers Manual! 

I'm so excited to be back with more great minds in Paid Media -- such as tonight's guest, Dan Snow! 

Dan is a Founder of the The Snow Agency - in which he's helped eCommerce brands scale via Facebook Ads, Google Ads, Snapchat Ads, YouTube Ads, as well as Email Marketing.

There is a wealth of knowledge that we are lucky enough to tap into for 15 minutes on this episode...

Consider this episode your Cyber Weekend Prep Checklist --- but from someone whos managed over $50m USD in paid spend and counting whilst accruing $250m in revenue...

You can find Dan on Twitter @iamdansnow & www.thesnowagency.com 

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Want more from the Media Buyers Manual?

Join the Newsletter for < 750 words of distilled insights from my guests in your email inbox - for free!

Sign up 👉 www.MediaBuyersManual.com 

Follow me on Twitter to get your questions answered: @KevinThompsonn

Talk soon guys :) 

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

👇👇👇

https://gum.co/fb-ad-cut-off-chart

After a brief hiatus due to not wanting to combat the Social changes that are going on in the world... WE'RE BACK!

I had the privilege to talk to Nicholas Kneuper, who is an awesome Marketer, Agency Owner, and just a genuine dude that you'd go for a drink with. Oh, and his Zoom background is a thing of magic LOL.

This one kind of goes against the grain of what common knowledge is on Facebook Ads.

Nick shares some Agency secrets (Tools, People Management and so much more)

- We talk about the control aspect of ABO's vs. CBO's.

- Google Smart Shopping = Dumb Shopping

- Surfing Method - Ride the Waves

- Facebooks Best Practices... but are they really?

- Power 5; doesn't work for every account.

- Macro vs. Micro 

- Working with Machine Learning & Why you won't go out of a Media Buying job anytime soon.

- SAVING MONEY ON THE LOGISTICS & OPERATIONAL SIDE

- Investing in Stocks / Options Trading

A raw, refreshing talk about Facebook Ads that you DEFINITELY should listen to.

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Facebook Ad Cut-Off Flow - Eliminate Wasted Ad Spend On Sh*t Ads

👇👇👇

https://gum.co/fb-ad-cut-off-chart