In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially in an industry like marketing, where the landscape is constantly evolving, how do you smash through the imposter syndrome and have the confidence to be the marketing lead you've always wanted to be? Here are my top 10 ways that have helped me over the years.

Be sure to 'follow' Marketing Nuggets so you'll be the first to know when Series 6 starts.

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Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through to post-event tasks.

One thing I've learnt after 10 years, is that there are WAY more steps than you think to creating successful events. Whether it's for clients, prospects, influencers or the public - I've had experience with them all and sometimes learnt the hard way!! So I've complied an easy to follow check list to help you organise your next event, no matter who the audience is so you don't have any last minute stresses.

Notebook at the ready for this episode!

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The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!)

• The Most on Trend (Pop Culture)
• The Classic One
• The Interception
• The Car One/The Tear Jerker/ The "It Could be a Christmas Ad"
• The Rookie
• The Most on Trend (Business/Product Marketing)
• The Pop Culture One
• The Funny & Authentic One
• The Best Celeb Booking
• The Biggest Let Down

We'll look at ads from Oreo, Verizon, Kia, T-Mobile, Doritos, Etsy and more. What made these ads sink or swim? I'll analyse the trends and techniques that made some ads shine while others fell flat.

You'll come away with insights you can apply to make your 2024 marketing and advertising more effective, no matter your budget. 

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 Looking for your first or next job? This podcast I talk through the most common mistakes that I see on CVs which mean they don't even make it to an interview stage. I talk through the basics that I want to see on a CV that make me more likely to progress. Plus at the end of the episode I finish with 3 tips to set you up to go and write yours! 

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One of my biggest passions, as it says it my intro is to help my team become superstars. So, one  of my biggest inspirations to starting this podcast was to help more, inspiring marketers. But moving from an exec to a manager is not just a change in day to day working but also in your approach and how you can effectively lead and inspire other people. Here, I take you through my top 5 tips to leading a team - particularly in this working from home season when being connected with your team is more important than ever and, as a manager a lot is on your shoulders to make happen.

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These 4 absolute gems are my go to platforms; whether it's day to day use in my corporate marketing job or if it's when I'm helping my self employed family businesses who don't have access to any marketing department's resources. Over the years these 4 apps and websites have been game changing in different ways including levelling up my marketing, getting crucial information, giving things a professional look and feel or most importantly saving a whole load of money and time!

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Event marketing meets live sport; one of the most exciting kinds of marketing that I have done. In this episode I walk you through a real life example of how we smashed all attendance records by focusing on a new audience niche and following my 4 step marketing path to get them to attend by addressing the pain points, finding them, talking to them in a way that they will take the desired action and finishing off the podcast with the secret weapon of event marketing that must be in place for long term growth.

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I always think at university they never give you enough information into what it's really like doing day to day roles in marketing. Yes, there's a job spec but there's only so much you can get from that. So for any of you budding marketers, who like me wanted to achieve the goal of being Head of Marketing but not sure what that might look like; in this episode I take you on a whistle stop tour of what an average day in the corporate world of leading a marketing team.

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 Today I am not only sharing the 3.5 tactics that will help your email marketing channel out perform the rest, but also I'm going through some mistakes that I have done to help you avoid in the future.  In this episode I intro & explain lead generators, the 2 automations emails you need from the get go, ad hoc emails & how they're not so ad hoc and finally the epitome of email marketing; we're talking segmentation & personalisation. Some email nuggets the whole way through this episode so get your notepad ready!

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Is content really 'king'? A content professional Ruby, joins me to discuss her content marketing career & shares some marketing nuggets for budding content marketers and copywriters. As well as what she wishes her 20 year old self knew and what content to look out for in 2021...

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Being able to deliver a confident, competent and cohesive presentation is part and parcel of being a marketing lead. Here, I take you through my 7 steps to help you combat your fears to be able to confidently get up and present your next presentation, no matter who your audience is, where the setting is, or what your topic is.

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Doing Facebook ads but feel like you're throwing money into a bottomless hole and not seeing the ROI that you want, with a disjointed approach to ads? This is for the Facebook intermediates out there! If you're not a paid social expert but you've found yourself doing Facebook ads and you have the basics ready to go but you don't just want to keep doing sporadic ads then this is for you. I go through the how and why to make your campaign into a more focused, funnel approach, to take consumers on a journey where by the end they'll want to do the desired action because you've done the content work beforehand. 

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I know, a very boring topic, BUT crucial to not only your marketing plans but the whole success of the business. Don't relate or connect with anyone? Then who's going to buy your stuff? Don't be a lazy marketer, do step 1 and then move on to building the plan. Get a piece of paper and do this with me;  the four fundamental things to know about the people you want to buy your product or service... it'll be worth it. 

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Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C, services, and products. From my very first role to my current head of marketing role, I share the career stepping stones that expanded my tool belt. I brought textbook theories to life by putting skills into practice. This enabled me to gain confidence and versatility to develop integrated marketing plans that drive revenue and awareness.  An episode aimed to inspire and motivate you - if you're wondering what your next step might be in marketing or what skills you want want to add to become that confident marketing leader.

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Over the years I've been on both sides of the marketing jobs interview table. Both the interviewee as well as the interviewer. These are my top 5 simple tips that will help you stand out next time you have a marketing interview; whether it's for a specialization or a more general role, these nuggets can be applied to all. 

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This episode is what the title of the whole podcast is all about! These three nuggets will take you through everything that I wish I'd done right from the outset & I will now continue to do all three of these for my whole marketing career. The episode has some tips to be able to implement these three things seamlessly into your every day marketing life. 

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In this episode I give you my best 6 (yes there's a bonus 1) productivity nuggets to keeping your days productive. If you are wear a lot of marketing hats during your day and need to be able to squeeze as much efficiency from your day as possible, this is the podcast for you. This is what I've learnt over the years that has helped me hugely when I have big projects on and lots of plates to spin.

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This episode, I'm taking you through an easy to follow, 10 step guide to making a marketing plan. Starting with the research steps 1-5, followed by the plan formulation in steps 6-10, I'm sharing some nuggets along the way that have helped me to make this process more simple, streamlined and most importantly, effective.

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Where to start? I have done all four of these types of Marketing Learning and I'm going to go through the good, the bad, and the wish I'd have known; with plenty of marketing nuggets along the way.

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I'm Emma; the host of Marketing Nuggets. Get to learn a little more about me, including 2 nuggets I wish my 20 year old knew; one I learnt in a Sydney Suburb the other in a taxi in Manchester, less than 6 months apart. Plus, my university life over in America juggling two huge adversities that happened in the first 2 weeks that shaped my whole marketing career so far & the two biggest things that gave me a big work ethic. 

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Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving?

 Team turnover happens to every single manager at one point or another and I was never taught how to manage this. After leaving previous marketing roles and becoming a manager myself I have created a checklist of what to do to enable as smooth transition as possible - and to avoid the panic the day after they leave. In this episode I cover the 5 buckets that I do during their notice period, including my most valuable piece of advise that has made such a difference to managing that transition period as best as possible.

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Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? 

This episode is an introduction into the topic with basics that all marketers should know. Including the definition's between first and third party cookies, how we use them as marketers and some pros and cons for starters.

Then, I finish up with what changes are on the horizon, which cookies and getting phased out and some proactive tips of what you can do right now to help your future tactics be less effected by these changes.

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We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake to date.

Finishing up the episode with my top 5 ways to craft an irresistible marketing CV from the layout, the keywords, how long to make it and what not to write!

By learning from my mistakes, you can build an impressive CV that levels up as your career progresses.  Let's set your marketing career up for success!

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It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions!

Get the insider scoop on the hot marketing strategies I think will take off this year, like video, personal branding on LinkedIn, AI assistants, attribution modelling, content beyond owned channels, and more.

I'll also cover the trends to leave behind in 2024 like an overloaded channel strategy, ineffective cold outreach, and fragmented marketing plans.

Plus, get a peek into my own habits and lifestyle changes I'm working on this year - like reading more books, establishing an intentional morning routine, and switching up my fitness.

If you're looking to set your marketing and personal goals up for success in 2024, this episode will give you the inspiration needed to create your own!

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Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and getting team buy-in.

In this episode, I reveal my step-by-step blueprint any marketer can use before the December holidays to start the new year organized and equipped for maximum impact. 

 Listen now to discover how I strategically tackle pre-holiday prep for an empowered January when we get back to it. 

A huge HAPPY HOLIDAYS from me to you. Enjoy, relax, take time away and recharge...marketing will be waiting for us in January!

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2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans.

Get ready to hear my top picks across categories like "Best Influencer Content," "Most Emotive Campaign," "Best Partnership," and more.

An episode aimed to keep inspiration and knowledge flowing as we set  our goals for the year ahead!

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When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics - just in a 48 hour period. This is a great episode if there's a channel that's outside your comfort zone and you're looking for that little bit of inspiration to just DO IT! 

I'm sharing the full story today and everything that I learnt from this one piece of viral content.

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It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces.

You'll get my proven step-by-step formula covering essentials like auditing your current state and everything that goes into my reviews, budgeting and resource planning everything in between. 

Whether you need guiding creating your first marketing plan or want to optimize an existing one, this roadmap will get you there. By the end, you’ll have a clear blueprint to dominate marketing in 2024 - no complex frameworks required. Let’s do this!

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One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it.

In this part two on Digital Marketing, I'm talking all things affiliate marketing (and the differences to influencer marketing) and why this is an awesome addition if you're looking for a sales channel option, email marketing (the OG!) - what kinds of emails I'd be sending and even delving into the exact ones that gave me the most success. And finally, no definitions with social media marketing but talking through some of my top tips but also, I couldn't leave this channel out as it's a fundamental in every marketing strategy i've ever created.

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2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said than done.

I'm covering various topics today, from AI, CGI and VR to privacy, video, personalisation and more to help you all as we start creating those 2024 marketing plans.

Some of it won’t be relevant, won’t work for your audience and so don’t get too stressed out, thinking you need to implement them all. Sit back, relax and listen to the trend predications and see if one or two of these might create that spark with something you might want to add to your plans next year…

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No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it turned into quite the discussion on how to make your marketing manageable as a small business. I share my 3 channel approach that I would do as a small business, what channels I would do if I was a service based business,  an ecommerce business as well as the pros and cons to some specific channels.

Finishing off this longer than usual podcast, I give some creative inspiration to small businesses with some effective marketing strategies - where you don't need a giant budget to make the impact that you want!

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You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized, relevant, and actually helpful. With my simple tips, your plan becomes a living document that guides your marketing, not just words in a spreadsheet.

Whether you manage a team or own a small business, this episode will help you make your marketing plan your most valued asset. Learn how I use my plan as the central document for the marketing team and as a tool to get things back on track when needed. But this level of usefulness only comes from constant optimization.

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You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!

In this episode, I reveal my proven formula for delivering clear, concise, and confident marketing pitches to internal teams. I'm taking you through my overall goals that I need to get out of the session, slide-by-slide recommendations, and finishing up with my best tips I've learnt along the way (even where is best to put your creative slides!)

Whether you're presenting to your CMO or the board of directors, you'll learn how to nail your marketing pitch every time. 

If the thought of pitching your marketing plan makes you nervous, this is the episode for you! You'll walk away ready to wow leadership and get your next big campaign the green light.

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Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I'd have known. From B2B or B2C, to organic social, PPC, SEO and influencer marketing - before you consider switching areas or going in one direction, listen to this episode as it might just change your mind. Some of these things I didn't discover until working in the fields myself.

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Following on from last week's episode which was an introduction to international marketing, today I'm talking about taking a specific campaign from the UK to the USA. I cover lots of areas - including nuances to know that could halt your campaign before it's even began, the exact channels I changed for the US media and all the things I was thinking about along the way.

Whilst this may not work for all your campaigns I give you four different reasons why it might just work for some of them... so it's definitely something to bear in mind for future marketing plans.

Of course I finish up the episode with my best pieces of advice and which campaign was the most successful the winner might surprise you!

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Expanding your marketing internationally can be an exciting yet challenging and down right daunting! In this episode, I’m sharing all of my tips and lessons learned from launching marketing campaigns in 10+ countries.

You’ll discover how to assess new international markets including looking outward initially using your marketing 101 skills but also looking inward at existing brand assets and what to consider when deciding if these are relevant. I also give you some examples of when this goes wrong form big global brands, and of course some of my stories along the way.

By the end of this episode, you’ll have the my checklist to start global marketing with local relevance. 

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It's easy for marketing leaders to get caught up in the weeds of day-to-day execution. But real growth and impact come when you make time to work on your marketing, not just in it.

Join me in this episode where I share 7 ways for marketing leads to shift their focus beyond immediate tasks and short-term wins. You’ll learn what I do, to work on longer-term vision including resourcing (people and budget), campaigns, KPI tracking and more.

This episode is for any marketing professional who is ready to transition from task manager to strategic leader. Let’s move beyond tactics to work on the bigger picture!

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Want to smash your next marketing photoshoot, but unsure where to start? In this episode, I reveal everything you need to prepare, direct, and manage a professional-level photoshoot yourself.

You'll learn:

• All my planning documents from beginning to end
• What art direction documents need creating for the day
• Everything you need to consider - location, models and more
• My post-shoot tips - the final steps not to miss

Whether you're doing product shots, headshots, or lifestyle images, this episode will give you the confidence and knowledge to creative direct likes a pro. I'll show you how to plan an effective, organized photoshoot from concept to completion all on your own

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Events are so prevalent in our marketing mixes, but with all of the manual work that goes into not only the event day logistics but also in the event invites and comms -  if you don't have processes, a central platform or systems to follow it's easy to forget crucial steps and risk the success of the whole event before it's even begun!

In this episode I draw on my experience from years of event planning (as a marketer!) and all the problems I need to overcome to ensure both the guests and the team have everything that's needed and I talk about the key areas that are most important to me.

This is a great example of something that often falls into the laps of general marketers and so it's ideal to be thinking about all of these things for when it inevitably is your turn to do this!

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One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be one of the most important areas to focus on to level up in 2024, I thought I should dedicate a couple of episodes to it.

In this part one of two episodes on Digital Marketing, I start off with a couple of definitions that you should know and then go into the definitions for PPC, SEO and Programmatic. But of course, not just the definitions on this podcast, I'm sharing a story or two, my top tips and what helped me the most to level up my career.

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The time has come where we are all forced to move over to GA4, so let's dive into this topic together...

Google Analytics 4 represents a major overhaul of Google's analytics platform, replacing Universal Analytics. In this introductory podcast episode, I talk through the key changes and updates to understand why Google made the switch and how the new platform differs from its predecessor.

I walk through some of the most useful new features and capabilities - including attribution modelling, new metrics and more! Finally I finish up with which areas of the new platform I'm using already and which I need to learn more about over the next few months.

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Season 5 is here!!!  In this slightly different episode to usual, I'm catching up with you all on what I did (and didn't do!!) over summer, and talking through some of the marketing news I didn't get to chat with you all about. 

Plus, talking through my top 10+ hacks to feel energized and refocused to go into the final months of 2023. You'll hear how I optimize my mornings, stay on top of tasks, and my #1 product to set me up for the day.

By the end of this episode, we'll be ready getting back on track and dominate Q4 together. 

Welcome back to Marketing Nuggets, thank you for being here for another season, let's smash our Q3 and Q4 marketing goals together. Emma x

Link to the advert I was talking about: Click here 

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Wow! Season Finale already! I didn't want to talk about just one topic in this final episode of season 4, so it's a pic & mix kind of episode. Covering a little of everything -  new marketing trends, where my focus is going to be for the next few months and finishing off with my advice to myself to help grow as a marketer and a little task that we can all do together to keep us focused and ready to smash our marketing for the next 6 months.

Season 5 will be coming out the first week of September!

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When new channels, tactics and trends appear in the media to help us marketers - it can seem overwhelming, distracting and you probably (like me) have a whole heap of scepticism. Well, I felt I couldn't ignore the AI chatter anymore & so I decided to give ChatGPT a go for a week - using it whenever I could for various marketing tasks. I take you through what worked, what didn't and what I'm planning to do in the future to try some more ways to test AI into my marketing strategies. This is a good episode for any AI newbies like me and if you're avoided this subject until now, I encourage you to give this a listen, it might just change your mind...

Looking for the McDonald's/Burger King campaign example I give?
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A topic we've not touched before on Marketing Nuggets but if you're a marketing consultant, freelancer (or even thinking about taking your side hustle to your main hustle 'one day) then this is the episode for you. Jo shares SO many amazing finance nuggets with us, with her best tips about what to do when you're first thinking about making your idea into a (profitable!) business, what myths we shouldn't listen to, the most common problems she hears (and how to tackle them) and SO much more. I was captivated by this whole episode and it was so insightful helping us to navigate how to even start on this journey! Plus she has lots of resources to help us too.

Want more from Jo and the Financial Growth Academy!?
Financial Growth Academy Instagram
Financial Growth Academy Website

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Yes, I'm still talking about campaigns! Today, I'm taking you through once I know my audience, campaign goal and resource, how I go about actually choosing what channels get put in. I take you through the four overarching ways I bundle my channels together and then the reasons why and how they get picked. This episode is perfect if you're about to plan a campaign and wondering how to pick the channels or, if you're after some marketing campaign inspiration!

Looking for my marketing plan masterclass course?
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Today's episode is for all of you amazing one man band marketers who have to try and figure out how to do 10 channels, the creative, the strategy and the execution all by yourself. This episode starts with the two things you need to consider to get you going, then I go onto the 5 channels I would do if it was me and then finishing up of course with my best pieces of advice. 

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Events can be the perfect addition to a campaign channel plan, but it's something that I've avoided for my first two years as a B2B marketer. But, they can be the perfect compliment when executed well. Today I'm taking you behind the scenes of why I decided this was the campaign to add it into, the journey from decision to execution, the special touches, what stresses me out the most and finishing up with my best pieces of advice for you!

Looking for the marketing campaign video? Click here 

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You'll need a notepad for this episode!!! What happens when you don't have a project manager and you're launching a campaign so you need to switch hats and project manage?! I actually really enjoy this as you seen all of the elements of your strategy come to life and become and integral part of the launch. But how to ensure you have everything covered? Today I'm sharing my 8 different documents I create (and what's in them) to ensure I have everything organised - not only for me but for my entire team, too. Enjoy!!

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It's a running joke between marketing peers that no one knows what marketing teams do except for make a couple of Tik Toks and send a couple of emails... But whilst we all know what we do, this episode is covering real life moments I've found myself in over the years that have been part of my marketing day job - some good, some bad and some stressful! Either way, they've helped me grow to become a better marketer whether in that moment or for the next campaign. So sit back and listen to a fun story time episode this week!

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