Explore every episode of the podcast Luxe Consumer IQ
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Breaking into Global Luxury Retail | 06 Dec 2025 | 00:33:32 | |
What does it really take to get stocked in Harrods, Galeries Lafayette, or Selfridges — especially if your brand wasn’t born in the expected luxury hubs of Europe?
If you’re building a modern luxury brand without legacy, today’s episode takes you behind the scenes — with someone who does this every single day. And not just gets brands in — but gets them supported, nurtured, and set up to succeed with the right sell-through strategy.
You’ll hear what top-tier buyers are actually looking for, what makes them say yes, and the signals they watch to decide who stays — and who doesn’t.
And that’s not all. Our guest also moves in the celebrity circles that shape desirability — securing placement for her clients on names like Nicole Kidman, Courteney Cox, Richard Gere, and more.
So stay with us — because we’re unpacking how to break through without compromising brand equity, and how to pitch your brand to high-end retailers in a way that gets you stocked, supported, and positioned to compete alongside the biggest names in luxury. Inside This Episode: What top luxury retailers like Harrods and Selfridges actually look for when choosing new brands
#LuxuryBranding #DigitalRetail #LuxuryConsulting #FashionBusiness #LuxuryMarketing #WholesaleSuccess #BrandStrategy CHAPTER MARKERS: 00:00 Introduction to Geopolitics in Luxury Branding 00:26 Oxana's Journey from Model to Consultant 00:42 Breaking into the Fashion Industry 04:13 Challenges for Modern Luxury Brands 05:21 Importance of Visibility and Branding 09:49 Operational Excellence in Retail 17:55 Strategic Growth and Market Penetration 21:00 The Role of Relationships and Networking 28:49 Celebrity Endorsements and Partnerships 31:07 Final Advice and Personal Reflections LINKS: https://www.oxanapopkova.com/ www.luxeconsumeriq.com/newsletter | |||
| The First Year in Luxury Consulting | 04 Dec 2025 | 00:33:05 | |
Inside the World of Luxury: What It's Really Like to Intern in Paris | Grace Klepetka When most people envision the luxury industry, they picture high-end fashion shows, exclusive designer ateliers, and impossibly polished showrooms. The image is one of seamless sophistication and effortless elegance. Behind that immaculate facade lies a world that's just as dynamic and unpredictable as any other creative industry. Today, we're exploring this fascinating paradox through the experience of Grace Klepetka, an emerging voice in luxury who's navigating this world from her base in Paris. In this episode, Grace shares her journey from Princeton economics to luxury management at Emlyon Business School, revealing what luxury brands really look for in interns and how to break into the competitive world of high-end fashion and luxury consulting. What You'll Learn: ✨ How to land luxury internships in Paris and contribute to projects for maisons like Balenciaga, Chanel, and Bulgari ✨ The myth vs reality of what it’s actually like working in luxury fashion ✨ The essential skills luxury brands look for — from French fluency to design thinking and brand strategy ✨ A day in the life of a luxury consultant in Paris ✨ The privilege and pressure of working across iconic luxury maisons early in your career ✨ How to transition from business school to luxury management roles Whether you're studying fashion management, luxury marketing, or dreaming of a career at prestigious fashion houses, Grace's insights offer a roadmap for breaking into the luxury industry. CHAPTER MARKERS: 00:00 Introduction: The Challenges of Breaking into Luxury 00:40 Guest Introduction: From Princeton to Paris 00:55 Journey to France: A Gap Year Experience 03:46 Day in the Life: Working in Paris 05:08 Agency Life: Surprises and Responsibilities 07:27 Cultural Adjustments: Navigating French Work Culture 13:44 Education and Skills: Bridging the Gap 17:29 Advice for Aspiring Luxury Professionals 30:25 Conclusion LINKS: | |||
| The Symbolic Power of Luxury Brands | 02 Dec 2025 | 01:02:57 | |
Decoding Desire: The Symbolic Power of Luxury Brands | Dr. Anne-Flore Maman-Larraufie Desire is the most powerful currency in luxury. It's what separates a brand from a product — and builds value that lasts across campaigns, markets, and generations. But how is desire actually created? And what makes some brands irresistible, while others struggle to spark that emotional connection? Today, we're unpacking the psychology of luxury with Dr. Anne-Flore Maman-Larraufie, founder of Sémioconsult, Academic Director at École Polytechnique Executive Education, and former Academic Director of ESSEC Business School's Master program, which houses the prestigious LVMH Chair in Luxury Brand Strategy. Dr. Maman-Larraufie has worked with houses like Cartier, LVMH, and L'Oréal, helping them decode the symbolic architecture that creates desire, loyalty, and enduring brand value. Inside This Episode: → How luxury brands create desire through strategic scarcity → The role of semiotics in decoding brand meaning → Why myths and archetypes build emotional resonance → Protecting symbolic value in digital and global markets → Adapting brand narratives across cultures without dilution → The hidden architecture that makes certain brands unforgettable Whether you're a luxury consultant, brand strategist, marketing professional, business school student, or simply fascinated by consumer psychology and brand storytelling, this is a rare opportunity to hear from one of the top academics shaping luxury brand management at Europe's leading institutions. Insight you won't find in case studies or trend reports.
CHAPTER MARKERS 00:00 — Introduction: Desire and Rarity in Modern Luxury 00:41 — Dr. Anne-Flore Maman-Larraufie: From Engineering to Semiotics 01:42 — The Dual Meaning of Luxury: Symbolism Beyond Products 05:46 — The Power of Storytelling in Luxury Brand Strategy 06:24 — Myths and Archetypes: Building Timeless Brand Narratives 14:44 — Creating Desire Through Exclusivity 22:35 — Semiotics in Practice: Elevating Brand Value 29:02 — Luxury in the Digital Age: Challenges and Strategies 34:44 — Brand Consistency: Why Every Touchpoint Matters 34:55 — Common Mistakes in Digital Brand Expression 35:23 — Managing Social Media Content with Strategic Intent 36:40 — Luxury Brands and Market Rarity: Balancing Supply and Desire 38:24 — Adapting Brand Storytelling for Global Markets 42:28 — The Risks of Over-Adaptation in Brand Strategy 49:22 — Strategic Growth Management: Scaling Without Dilution 53:46 — Working in Luxury: Insights and Advice for Emerging Professionals HASHTAGS: #LuxuryInsights #ConsumerInsights #LuxuryBranding #LuxuryStrategy #BrandStrategy #InsideLuxuryBrands #BrandSymbolism #PremiumBranding #GlobalLuxury #Semiotics #LVMH #ESSECBusinessSchool #LuxuryMarketing #BrandStorytelling #LuxuryManagement #ConsumerPsychology #LuxuryMindset CONNECT WITH DR. ANNE-FLORE MAMAN-LARRAUFIE: Sémioconsult: https://www.semioconsult.com/en/ LinkedIn: https://www.linkedin.com/in/annefloremaman/ LUXE CONSUMER IQ: | |||
| The Art of Luxury in a Digital World | 02 Dec 2025 | 00:40:43 | |
How do luxury brands create desire through digital strategy and e-commerce? Today's conversation explores digital transformation at LVMH with Theresa Austin, who built one of the group's most powerful internal tools for digital transformation — reshaping how luxury brands use data and insight to drive performance, not just reporting. You'll hear how to design digital experiences that feel luxurious and emotionally compelling while driving commercial results — from personalisation and CRM strategy to customer journey design, scaling digital without diluting brand value, and presenting insight that earns leadership buy-in. What You'll Learn: → Translating luxury in-store experiences into digital environments → Building seamless digital ecosystems for brand storytelling → Personalisation that feels curated, not invasive → CRM strategy for luxury customer loyalty and retention → Balancing global brand consistency with local market execution → Using data and insight to complement creative intuition → Avoiding e-commerce pitfalls that erode luxury margins → Digital transformation strategies for heritage luxury brands → Engaging new generations through TikTok without diluting brand value Whether you're a luxury brand manager, e-commerce director, digital strategist, or studying luxury management, this episode offers practical frameworks for navigating luxury e-commerce with strategic clarity. CHAPTER MARKERS 00:00 — Luxury E-commerce vs. Mass Market Efficiency 00:38 — Theresa Austin: A Journey into Digital Luxury Strategy 01:25 — Understanding Desire: The Essence of Luxury Branding 01:54 — Creating Seamless Digital Experiences in Luxury 03:05 — Visual Storytelling: The Power of Product Imagery 04:02 — Luxury Customer Journey Design: From Discovery to Purchase 08:46 — Personalisation in Luxury Marketing: Elegance and Restraint 11:05 — CRM Strategy and Customer Loyalty in Luxury 14:39 — Scaling Digital in Luxury: Growth Without Dilution 18:22 — Global Brand Consistency vs. Local Market Execution 23:11 — Luxury Marketing Metrics That Influence Leadership Decisions 27:53 — The Future of Luxury Digital Strategy 33:28 — Career Guidance for Emerging Luxury Professionals 36:28 — The Magic of Luxury: Celebrating Memorable Moments CONNECT WITH THERESA AUSTIN https://www.linkedin.com/in/theresajaustin/ LUXE CONSUMER IQ: | |||
| Welcome to Luxe Consumer IQ | 26 Nov 2025 | 00:05:32 | |
Welcome to Luxe Consumer IQ — the global podcast for ambitious luxury and premium professionals who want to think strategically, grow with confidence, and understand how modern luxury really works. Hosted by Emilia Simonin — a former Insights Director and global consumer & market intelligence leader with senior roles at L’Oréal and LVMH’s Moët Hennessy — the series bridges high-end industry experience with the kind of practical, real-world guidance emerging talent rarely gets access to. This introductory trailer lays the foundation for the season: how data and desire intersect in luxury, what truly motivates affluent and high-net-worth consumers, and the mindset required to build long-term competitive advantage. Across the series, Emilia brings a warm, mentor-style voice — translating consumer insight, luxury codes, and real-world practice into tools you can apply immediately. You’ll hear a mix of solo strategy episodes and in-depth conversations with senior executives, professors, and emerging voices shaping the future of the luxury sector. Together, they explore the frameworks, buying psychology, brand codes, and commercial realities behind modern luxury — from storytelling and ecommerce to distribution, retail, and premium positioning. If you’re ready to move beyond execution and into strategic influence… If you want to understand what separates the brands that lead from the brands that follow… And if you’re building a career in luxury and want the perspective behind real decision-making — this podcast is your advantage. Whether you’re entering the industry or stepping into your next level: Welcome to Luxe Consumer IQ. Website: www.luxeconsumeriq.com This episode includes AI-assisted voice refinement to ensure a seamless, high-quality listening experience. | |||
| 05: Data as Currency: The Modern Advantage in Luxury | 21 Dec 2025 | 00:13:41 | |
How do luxury brands use data without losing the intuition and creativity that define them? In this first episode of a two-part series, we explore how data has become an essential tool for luxury professionals not to replace instinct, but to sharpen it. Discover how the most successful luxury marketers and strategists marry creative judgment with evidence-based insights to understand consumer behaviour, strengthen decision-making, and unlock growth opportunities that intuition alone might miss. Inside this Episode:
Whether you're a luxury brand manager, marketing director, strategist, or aspiring luxury professional, this episode offers practical frameworks for leveraging data to enhance consumer understanding and drive meaningful growth. Subscribe to the Insight Atelier newsletter for exclusive frameworks and tools to enhance your strategic skills in luxury marketing and brand management. CHAPTER MARKERS: 00:00 Introduction 01:45 The Role of Data in Marketing 02:44 Understanding Consumer Behaviour Through Data 03:54 Sources of Data in Luxury Marketing 04:38 The Power of Data in Strategy 05:17 Case Study: Champagne Market Insights 07:20 Building Confidence with Data 09:50 The Importance of Data Skills for Marketers 10:49 Conclusion and Next Steps LINKS: www.luxeconsumeriq.com/newsletter https://www.youtube.com/@luxeconsumeriq https://www.instagram.com/luxeconsumeriq/ | |||
| 08: Why Brand Health Is Non-Negotiable in Luxury | 02 Feb 2026 | 00:19:06 | |
In this solo Inside the Method episode, we unpack how luxury brands use brand health tracking to monitor long-term brand strength — beyond short-term performance or campaign results. We explore how metrics like awareness, consideration, preference, and emotional resonance are used in practice, why luxury brands focus so heavily on the top and middle of the funnel, and why meaningful movement in brand health takes time. This episode is for marketers and brand leaders working in luxury or premium categories who want to understand how long-term value and desirability are measured — and defended — over time. LINKS: www.luxeconsumeriq.com/newsletter | |||
| 07: Beyond Performance: How Luxury Cars Grow | 19 Jan 2026 | 00:36:39 | |
What does it really take to prove marketing effectiveness in the world of luxury automotive? Join us for an insider’s look as Gavin Merriman, Marketing Director at Jaguar Land Rover Australia, unpacks the metrics that matter, the creative strategies that move the needle, and the pitfalls that even seasoned marketers encounter. In this episode, we go beyond surface-level reporting to explore how leading luxury brands align measurement with board-level priorities, balance long-term brand equity with short-term wins, decode the true meaning behind marketing effectiveness metrics. Discover how creativity and data can work hand-in-hand, why understanding the “desire-driven” luxury consumer is critical, and what it takes to turn marketing missteps into strategic advantage. Inside this Episode:
Whether you’re a luxury brand manager, marketing strategist, or aspiring to enter the world of high-end automotive, this conversation delivers frameworks and insights to sharpen your approach. CHAPTER MARKERS: 00:00 Emotional Decision-Making in Luxury Purchases 00:56 Introduction and Guest Welcome 01:03 Journey into Luxury Automotive 01:56 Metrics That Matter in Luxury Marketing 02:23 Evaluating Marketing Effectiveness 05:18 The Role of Creativity in Data-Driven Marketing 11:02 Understanding the Luxury Purchase Journey 15:46 Balancing Long-Term Brand Building and Short-Term Performance 19:11 Rational vs. Emotive Purchases 20:50 Luxury Car Buyer Archetypes 22:22 Common Mistakes in Luxury Marketing 25:49 The Importance of Evidence-Based Marketing 28:34 Advice for Emerging Marketers 32:22 Pinch Me Moments in Luxury Automotive LINKS: www.luxeconsumeriq.com/newsletter https://www.instagram.com/luxeconsumeriq/ https://www.youtube.com/@luxeconsumeriq Mark Ritson Mini MBA: https://minimba.com/ Byron Sharp: https://marketingscience.info/ Binet & Field (60/40 rule): https://www.amazon.com/dp/085294134X IPA: https://ipa.co.uk/ | |||
| 06: The Insight Framework: Turning Meaning Into Impact | 05 Jan 2026 | 00:15:50 | |
How do luxury brands turn raw data into meaningful action? In this episode of Luxe Consumer IQ, we reveal how leading luxury brands move beyond intuition using layered consumer insights to refine brand strategy, elevate customer experience, and drive growth. Explore the five essential layers of luxury consumer insight: behavioural, shopper experience, cultural, category/market, and brand perception. Discover how to connect these layers to build powerful narratives that guide decision-making and set your luxury brand apart. Inside this episode:
Whether you’re a luxury marketing manager, brand strategist, or aspiring professional, this episode delivers practical frameworks for leveraging consumer insights to enhance desirability and drive results. Subscribe for more expert content on luxury marketing, brand management, and consumer behaviour. CHAPTER MARKERS: 00:00 Introduction 00:58 Understanding Insight in Luxury 02:25 The Five Layers of Consumer Insight 05:07 Framework for Actionable Insights 08:00 Storytelling in Luxury Marketing 09:30 Practical Application in Retail 13:48 Final Thoughts and Next Episode Preview LINKS: www.luxeconsumeriq.com/newsletter | |||
| 10: Luxury Menswear: Growth & Modern Masculinity | 02 Mar 2026 | 00:28:32 | |
Behind every successful men’s luxury brand is a set of foundations that quietly shape its growth. In luxury menswear, expansion alone is not the story. What matters is how that growth is built, measured, and sustained. I sit down with David Aquilina — former buyer at Harrods and Harvey Nichols and now founder of Aqua Consultancy — to explore how modern men’s luxury brands are evaluated inside global retail, and how those principles now inform his work advising menswear brands on strategy, positioning, and growth. Drawing on two decades across luxury buying, department stores, and brand advisory, David unpacks how sell-through operates as a structural indicator in luxury retail, how positioning and pricing architecture reveal brand maturity, and why disciplined commercial strategy remains inseparable from desirability. We also examine how streetwear reshaped the profit architecture of luxury menswear, and how Gen Z is redefining masculinity, expanding category openness, and influencing the future of luxury fashion. Inside this episode:
For professionals working across luxury fashion, buying, merchandising, brand strategy, or retail leadership, this conversation offers a sharper understanding of how men’s luxury brands are built, evaluated, and scaled in today’s market. LINKS: www.luxeconsumeriq.com/newsletter | |||
| 09: Inside Luxury Beauty: Retail Excellence | 16 Feb 2026 | 00:26:08 | |
I sat down with Sarah Martin, Commercial Director (ANZ) for Parfums Christian Dior, whose career spans some of the most iconic names in beauty, including Chanel, Estée Lauder, and L’Oréal. Sarah shares a grounded perspective on how luxury retail teams can scale without diluting desirability, and how brands can meet a consumer who now arrives informed, values-driven, and ready to be met at a higher standard. We take a look at how data can sharpen the retail experience without replacing the human touch, why bricks and mortar still matter in a digital-first era, and how strong retail partnerships are built through shared goals, trust, and evidence, not ego. Inside this Episode:
Whether you work in luxury beauty, premium retail, brand strategy, or customer experience, this conversation offers practical frameworks for protecting desirability while building scale, consistency, and trust. CHAPTER MARKERS: 00:00 Introduction 00:32 Sarah Martin’s Journey into Luxury Beauty 02:38 Understanding Prestige Beauty and Consumer Behaviour 04:12 Scaling in Luxury Beauty 05:37 The Role of Data and Insight in Retail 07:30 The Importance of In-Store Experience 11:02 Retail Partnerships and Collaboration 14:32 Balancing Global and Local Strategies 16:58 Future Trends in Luxury Beauty 20:12 Advice for Aspiring Luxury Professionals LINKS: www.luxeconsumeriq.com/newsletter | |||
| 12: 6 Places Insight Shapes Your Marketing Plan | 30 Mar 2026 | 00:24:26 | |
You can do all the research in the world — and still end up with a marketing plan that changes absolutely nothing. In this episode, I break down why that happens — and how to build an insight-led marketing plan that actually drives decisions. I explore what an insight-led marketing plan actually looks like, and why the annual planning process is the moment where strategy either becomes visible or gets lost in activity. From context and problem definition through to measurement, strategic choices, and activations, I walk through the architecture that allows insight to move from background information to business direction. Inside this episode: • Why the gap between insight and action is usually structural, not capability-based • How I think about using context to frame reality instead of just summarising data • Why the problem statement is one of the most important and most overlooked parts of the plan • How to separate brand and commercial objectives more strategically • Why measurement should be defined before the year begins • What strategic choices really look like inside a planning process • Why activations should express strategy • The difference between an insight-informed plan and an insight-led one • Two simple questions I use to test whether a plan is genuinely strategic CHAPTER MARKERS: 00:00 Introduction 02:30 Why Great Research Sometimes Fails to Influence Marketing Decisions 03:45 My Background in Luxury Marketing, Consumer Insight and LVMH 04:40 Closing the Insight to Action Gap in Marketing Strategy 05:46 Why the Annual Marketing Plan Has Strategic Leverage 08:17 The Six-Part Framework for an Insight-Led Marketing Plan 08:48 Context That Frames Reality: Using Consumer and Market Insight 10:17 Problem Statement: Defining the Real Strategic Focus 11:44 Objectives and Intent: Brand Goals vs Commercial Goals 12:46 Marketing Measurement: Metrics That Prove Strategy Is Working 13:14 Strategic Choices and Big Bets in Brand Planning 16:26 Activations With a Job: Turning Strategy Into Execution 18:20 Insight-Informed vs Insight-Led Marketing Plans 19:54 Two Questions to Test Your Marketing Strategy 21:07 What Comes Next: Deeper Training on Insight-Led Marketing LINKS: Join the course waitlist https://www.luxeconsumeriq.com/waitlist www.luxeconsumeriq.com/newsletter | |||
| 11: Luxury Consumers 2026: The Next Growth Wave | 16 Mar 2026 | 00:50:37 | |
Luxury demand is still rising — but the psychology behind it is changing. In this episode, Paris-based Simon-Kucher Partner Camille Drumel, Head of the Luxury Centre of Excellence, explains why luxury consumers are polarising, how quiet luxury and logo status can coexist, and what brands must do to stay relevant across markets like China and India. We explore how luxury consumers are evolving across key markets, and why many maisons may need to recenter around their core audiences as consumer signals shift. Camille explains how China’s luxury psychology is maturing, why India represents a major opportunity with a very different status dynamic, and how brands should think about growth when demand becomes more fragmented across segments. We also examine the role of data in luxury strategy — including the risk of letting dashboards replace direction, and why CRM personalisation requires restraint if brands want relationships to feel human rather than automated. Inside this episode: • Why luxury growth now depends on relevance, not reach • How consumer polarisation is reshaping luxury signals and segmentation • What “recentering” looks like for luxury brands seeking sustainable growth • China’s continued importance — and the shift toward craftsmanship and discernment • India’s emerging opportunity, and why visible status signals matter more there • How to use data as evidence without letting it replace strategy • Why luxury CRM must prioritise precision and restraint over volume For professionals working across luxury strategy, brand management, marketing, pricing, or market expansion, this conversation offers a clearer framework for navigating the next era of the luxury market with focus, discipline, and consumer-led direction. CHAPTER MARKERS: 00:00 Consumer Polarisation 01:01 Research Goals 03:02 The Data Behind the Study 04:03 Quiet Luxury Shift 05:44 Brand Targeting Focus 07:12 Global Luxury Shopper Profiles 08:54 China Strategy Today 10:32 Category Winners & Losers 12:08 Value Perception 14:12 Three Strategic Moves 15:55 India Market Playbook 18:31 Building Loyalty in India 20:29 India Market Entry Diagnostics 22:19 Using CRM Insights 24:07 Fixing CRM Overload 25:56 Luxury CRM Fatigue 26:08 Personalisation And Human Touch 27:36 Fixing CRM With Data 28:51 Segmentation for Emerging Brands 31:35 Budget Constraints Playbook 32:58 Signals That Drive Decisions 37:03 When AI Adds Value — and When It Doesn’t 38:40 Growth Markets and Product Focus 42:06 Advice For Data-Driven Careers 45:49 Influencing Internally With Data 47:11 Consumer First Closing LINKS: Download Report / Contact Camille Drumel: https://www.simon-kucher.com/en/insights/luxury-study-insights-luxury-industry-trends www.luxeconsumeriq.com/newsletter | |||
| 13. Luxury E-Commerce: Experience vs Performance (Bonus) | 13 Apr 2026 | 00:06:56 | |
Digital in luxury often looks like progress — more content, more storytelling, more personalisation. But when does it start getting in the way of the experience? In this episode, we explore one of the most common tensions in luxury e-commerce: how to build a rich brand world without disrupting the customer journey. From autoplay video to layered storytelling, the conversation looks at how easily the experience can become overcomplicated — and what happens when it does. We also touch on personalisation, and why more data does not always create a better experience. When overused, it can feel overly familiar or out of step with the brand. Finally, the discussion turns to the economics behind digital growth — and what it really takes to scale e-commerce in a way that remains commercially sound. If you work in luxury, digital, or e-commerce, this episode offers a clearer perspective on how experience, brand, and performance come together. Listen to the full episode here: https://www.luxeconsumeriq.com/podcast/episode-01-theresa-austin www.luxeconsumeriq.com/newsletter | |||
| 14. Breaking Into Luxury — The Skills That Shape Your First Year (Bonus) | 27 Apr 2026 | 00:07:35 | |
What is it actually like to start your career in luxury — in Paris, inside a consulting agency? Because the reality is very different from what most people expect. This episode takes you behind the scenes of early-stage life in luxury consulting — from navigating French work culture to building confidence in a fast-moving, international environment. There are moments that feel straight out of Emily in Paris — but the real story is far more nuanced. At the heart of this conversation is a shift many don’t anticipate: In school, you’re rewarded for being thorough. In consulting — and in luxury — you’re rewarded for being concise. And that transition is where many early careers stall. We also explore what it takes to show up confidently in a new environment — especially when you’re the outsider. Because often, what feels like a difference… is actually your advantage. Alongside this, the episode touches on the role of education — from economics to luxury management to design thinking — and how these foundations translate (or don’t) into real agency life. The result is a more honest view of what it takes to succeed early on in luxury — and how to navigate that transition with clarity. If you’re starting out, or looking to accelerate your progression, this episode will sharpen how you think about your role from day one. LINKS: Listen to the full episode here: www.luxeconsumeriq.com/newsletter | |||