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Explore every episode of the podcast Jump Podcasts

Dive into the complete episode list for Jump Podcasts. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.

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TitlePub. DateDuration
Google AI Innovations: A Case Study19 Nov 202400:16:49

Are you interested in exploding your business growth with Google AI?


Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog breaks down a case study of value based bidding, broad match, keyword targeting AND how we have used these features to break growth records.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Marketing Creative Workflow Optimization12 Nov 202400:23:05

Are you a digital creative marketing agency that struggles with the creative approval process? Do you have unruly clients that share important creative notes and campaign details through one off slack messages at 3 in the morning? Are you tired of searching through messy folders to find the assets that you need to assemble decent ad creative? Well, the process of making and managing ad creative can be complicated so today the Senior Creative Project Manager at Jump 450, Jasper Guarnaccia is sharing some actionable tips and best practices to make your creative team as efficient as possible. We will focus on 3 prominent areas to make the biggest impact: the creative meeting/brainstorm, asset sharing and creative approvals.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.


#1 Tool For Conversion Rate Optimization10 Sep 202400:18:36

Do you know the #1 way to optimize your conversion rate? It often gets overlooked and it can be very simple to fix. Page speed is the biggest lever that you can pull to improve conversions. In fact according to thinkwithgoogle/marketingstrategies, by decreasing page speed by .1 second on mobile devices you can increase conversions by 8.4%.
Today, Dave Armstrong, The Director Of Paid Marketing at Jump 450 shares the #1 free tool any brand can use to score their landing page speed and receive personalized feedback on what adjustments to make to improve.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

LTV: The Truth About Customer Value03 Sep 202400:28:37

Of course, we would all like our LTV or lifetime value to be just one number because that would simplify our goals but in fact, not all customers are created equal in terms of the value that they bring to your brand. Tom Murray, the Managing Director of Data and Analytics at Jump 450 walks us through the way a single number LTV focus can hurt you and what metrics you should be looking at instead.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Complete Guide To Marketing Data: Extraction To Visualization27 Aug 202400:27:56

Where does the marketing data come from? Who owns it? What is the process to get clean data that provides full insights?
Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down the complete process of how to properly extract data, clean it, structure it, store it, and finally visualize it on dashboards and slide decks.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Adapting Digital Marketing Strategy To The Funnel20 Aug 202400:21:37

What is a digital marketing strategy and why is it important for it to adapt to different stages of the marketing funnel?
Caroline Mercurio, the Agency Group Director at Jump 450 returns to breakdown the basics of the marketing funnel AND more importantly how (and how often) you should tailor your marketing efforts to those stages.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Growing A Franchise | Partnering With Chris Bumstead | Founder Advice With Domenic Iacovone13 Aug 202400:45:52

Today on "5 Minute Founders" we sit with Domenic Iacovone, serial entrepreneur and Founder of Relive Health, Raw Nutrition, Revive MD, Vaughn's Treats, and CBum. Today he shares the strategies and tactics he has used to start, grow and manage multiple businesses.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Top 5 Rules When Creating Marketing Dashboards06 Aug 202400:17:45

Tired of wasting time looking at lackluster marketing reports? Or maybe you create the marketing dashboards yourself, only to find that no one really looks at them. Sharpen your skills (or the skills of your team) with these proven best practices.
Tom Murray, the Managing Director of Data and Analytics at Jump 450 has created over 1,000 marketing dashboards for clients. Today he breaks down his top 5 best practices when creating actionable and insightful marketing dashboards.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Savvy Marketers Target Like This On Facebook30 Jul 202400:24:56

How do you approach audience segmentation and targeting in digital marketing campaigns? Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave breaks down the different options of targeting and segmentation available on Facebook but more importantly, the way that savvy marketers are using ad creative to target their audiences.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.


How To Elevate User-Generated Content (Set Ups and Settings)23 Jul 202400:18:40

Tired of battling over gritty and scrappy-looking user-generated content in your ad creative? Polish your UGC from head-to-tail with these best practices.
Today we sit with Calvin Swaim, Director of Motion Graphics at Jump 450. Calvin breaks down everything you need to polish your user-generated content, from what settings to adjust on your smartphone device to DIY lighting instructions for the unprepared video creator.
Create user-generated content that converts AND makes your brand creative team proud.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Use This Creative Reporting Tool16 Jul 202400:14:55

Why does creative reporting have to be so hard? Ad platforms are riddled with obstacles, often forcing team members to dig deep for assets or only allowing you to see the necessary data alongside an ad name rather than ad creative. Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom breaks down the immense benefits of leveraging the third-party tool Motion App to present the visual elements of ad creative alongside the necessary data as well as the feedback from our team members and clients.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Google Analytics Integration With Facebook Explained09 Jul 202400:11:55

Facebook recently announced a new integration with Google Analytics (GA4). But while adapting usage may be the easiest path for a lot of brands, will it actually help with more effective attribution?
Today we sit with Tom Murray, Managing Director of Data nad Analytics at Jump 450. Tom uncovers the issues that marketers will have with the integration and provides recommendations for what to do instead.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to Jump Podcasts for weekly episodes.

How To Create A Marketing Strategy (For Hot Sauce) 07 Nov 202400:21:44

How do you create a marketing plan? Where do you even start? Today we have a special treat to demostrate exactly how to create a marketing plan. 5 marketers. 1 hot sauce. We taste test and brainstorm a marketing plan. It's all hypothetical but we will answer the basic questions and define the elements needed to develop a markeitng plan. Thank you to... Mike Dzieciolowski, Acquisition Manager at Jump 450 for growing the hot peppers and creating the product, as well as our Jumpers participating in the episode... Calvin Swaim, Director of Motion Graphics Renee Scavone, Senior Creative Strategist Jasper Guarnaccia, Senior Creative Project Manager


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Try This Google AI Tool In Search Ad Campaigns With Caution02 Jul 202400:12:50

Curious to try the Conversational Experience In Google Ads? Google describes the new chat-based feature as combining your knowledge with Google AI to speed up the creation of search campaigns and assist with optimization by generating text and assets more easily but what does it really do well? Where does it struggle? Today we sit with Zach Larimer, Director of Media Strategy at Jump 450. Zach breaks down his first-hand experience with this Google AI tool and shares the best and worst use cases.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to Jump Podcasts for weekly episodes.

Generating B2B Leads on LinkedIn | Customer-Led Growth With Catalyst Founder, Kevin Chiu25 Jun 202400:22:27

Today on "5 Minute Founders" we sit with Kevin Chiu, the Co-Founder of the #1 platform for Customer-Led Growth, Catalyst. Kevin went viral on LinkedIn, growing 50K+ followers by writing long-form posts as a way to generate B2B leads for his company. Today he shares the actionable strategies that he used to do it. Hosted by Matt LeBlanc and produced by Jump 450, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.


Developing Marketing Strategies That Drive Growth18 Jun 202400:36:11

Do you feel lost in the direction of your digital marketing efforts? Is your whole marketing team even working together? You focus on ROAS or CPC, implement tactics, and then watch your ad dollars disappear as you pray that the algorithm with favor your efforts. Today we sit with Caroline Mercurio, Agency Group Director at Jump 450. Caroline has spent her career growing digital marketing agencies, and working in many different facets in the marketing space, from brand to content to performance to SEO to creative. In this episode, Caroline tackles the common issues that come with a tactics-focused approach to running campaigns. Disconnected teams, objectives, and disappearing ad dollars. What you may need is a marketing strategy. A simple framework to host your tactics and objectives and keep everyone working in the same direction. Caroline breaks down the different types of marketing strategies and how to develop one that will work for you.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes.

Amazon Competitors | Digital Marketing | Testing On Meta With PetLabCo Founder, Chris Masanto18 Jun 202400:42:42

Today on "5 Minute Founders" we sit with Chris Masanto, the Founder of the category leader in pet supplements, PetLab.co. Chris shares his immense background in digital marketing and how lean testing on Meta helped find new winning products early on. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

The Mindset Of A World-Class Marketer07 Jun 202400:19:46

Do you have your digital marketing strategy buttoned up and still are not seeing the performance and scale that you need? You've scrutinized at the ad level and reworked your landing pages but have you looked at the mindset of your media buyer? Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave has shared before about best practices and strategies to implement with attribution windows, hook and hold rates, campaign structures and testing guidelines but none of that matters if you do not have the right operator sitting behind the keys. In this episode Dave breaks down the human side of scaling performance in your digital marketing campaigns, the growth mindset of a world-class media buyer and marketer.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the channel for weekly episodes.

How To Grow On LinkedIn | Tactical Sales Advice With 30MPC Founder, Nick Cegelski 28 May 202400:36:05

Today on "5 Minute Founders" we sit with Nick Cegelski, the Co-Founder of the revenue media platform, "30 Minutes To President's Club," which also happens to be the #1 sales podcast in the world. Nick shares the mission behind sharing actionable sales advice as welll as how they created a fan base for their podcast from the day it launched. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

This Brand Accelerator Has Driven Over $1B In Exits With Neon Flux Founder, Adam Wellington21 May 202400:23:58

Today on "5 Minute Founders" we sit with Adam Wellington, the founder of "Neon Flux," the one-stop-shop brand accelerator. Adam's company partners with brands to boost scalability and streamline operations to a liquidity event. Today he shares, which levers make the biggest impact and what types of brands make the best partners. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes.


The Carnivore Diet | Micro-Influencers | Podcasting With The Meat Mafia Founder, Brett Ender 14 May 202400:23:14

Today on "5 Minute Founders" we sit with Brett Ender, the founder of "The Meat Mafia Podcast" and "Noble Origins" to discuss the power of podcasting, the carnivore diet, and how he leverages micro-influencers to expand his customer base.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks, and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Digital Marketing | Cryptocurrency | Biohacks With Nillion Founder, Andrew Masanto 14 May 202400:32:47

Andrew Masanto is a founder with 3 successful exits under his belt including two cryptocurrency unicorns, Hedera Hashgraph and Reserve. He is currently the Co-Founder of Nillion a new internet infrastructure for the private storage, computation, and decentralization of data.
Andrew shares his story of what drove him from humble beginnings to what constitutes a successful founder, a world-class marketer, and ultimately how he took Hedera to a $6 Billion valuation in 6-12 months.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the growth hacks, strategies, and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe to the channel for weekly episodes.

Ad Campaign Worst Practices 30 Apr 202400:51:46

Afraid you're doing something wrong in your ad campaigns that is sabotaging performance?
Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. At Jump, we have audited literally hundreds if not thousands of ad campaigns over the last 7 years.
In this episode, Tom breaks down the most common problems that we find in client's ad accounts from too many ads per ad set to sending too much spend to the wrong ad placements and everything in between. This is your checklist of what NOT to do.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Marketing Creative: From Ad Insights To Creative Forecasting29 Oct 202400:23:18

Attn: Creative Marketing Agencies and the brands that work with them. Are you unsure of what is most effective or appropriate to share in a creative quarterly benchmark report? How can you look at the passed quarter's data and distill the insights to create a killer creative forecast and set new KPI's with stakeholders? Today, Renee Scavone the Senior Creative Strategist at Jump 450 is going to show you exactly how to get the most out of your big creative check ins. Renee describes the way these presentations so often go wrong and gives us a step-by-step process to follow that will transform the way you approach creative forecasting.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Test Videos And Scale On Meta Using These Custom Metrics23 Apr 202400:26:07

Looking for a more systematic way to test videos on social platforms?
Today we sit with Dave Armstrong, Director of Paid Marketing at Jump 450. Dave explains why these custom metrics called hook and hold rates are more important than anything else you are tracking.
In this episode Dave breaks down the formulas to use and the strategy you need to scale your video creative on social media.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Performance Marketing Medicine (Must Try)16 Apr 202400:56:05

Can you really be sure which of your digital marketing efforts are responsible for conversions? Which channels and placements deserve those marketing dollars and which are just claiming credit? Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands for the last 12+ years. In this episode Tom unpacks incrementality. Incremental tests are the necessary medicine to any business advertising online. They can tell you what is working but more importantly what is not working. They will reveal where you are wasting your money.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

98% Of Brands Waste Their Marketing Dollars09 Apr 202400:49:08

Do you have a uniform naming convention across all of your marketing channels? 98% of clients that we onboard don't. It blinds you from insights, hinders your scaling efforts and wastes valuable time and ad dollars.


Today we sit with Tom Murray, Managing Director of Data and Analytics at Jump 450. Tom has worked for the world's biggest brands and he manages 100+ billion lines of data a year but the thing that really gets him heated is not following uniform naming conventions.


In this episode Tom explains the consequences of not having a uniform naming convention across all of your marketing channels but more importantly he teaches us how to do it right and it starts with simply knowing what you want to report on...


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

How To Cut Through The Metric Noise02 Apr 202400:26:28

Has your audience and performance tracking suffered with the changes of iOS 14? Have you lost sight of your digital marketing metric north star?
Today we sit with Tom Murray, Director of Data and Analytics at Jump 450. Tom started in marketing even before there were pixels available to show which ads and campaigns were driving performance. So many things have changed since then and yet Tom has stayed on the cutting edge of data optimization and how to use it to prove out marketing performance in the digital space.
In this episode Tom uses his wealth of expertise to break down how to optimze data and prove out marketing performance as well as the best metrics to be judging marketing success across multiple sources of data.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

How To Scale YouTube Ads To $30K A Day26 Mar 202400:42:08

YouTube seemed like a great place to advertise until you spent all your money in the blink of an eye, right?


Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric pulls from his 10+ years experience to explain the ins and outs of running a successful YouTube campaign.


In this episode Eric details not only how to find the creative concepts that will connect with your audience but also how to target your audience with a special trick that helped him scale one client from $100 a day to $30K a day on YouTube.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Machine Learning | Mobile Gaming With DNA Games Founder, Nick Defelice19 Mar 202400:06:05

In the first installment of "5 Minute Founders" a new series by Jump 450, we sit with Nick Defelice, the CEO of DNA Games. Nick shares how he grew his mobile gaming business to 30M+ acquired users globally as well as the massive impact that machine learning models have had on his growth. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the growth strategies that they have used to build their own companies in a rapid fire, 5 minute Q&A.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Meta Conversion Windows: An Insider's Guide12 Mar 202400:27:50

Are you ever suspicious that Meta is over reporting backend conversions?
Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry.
In this episode Dave sheds light on the truth about Attribution Windows OR Meta Conversion Windows. How to use them to optimize and jusdge performance AND how to determine which Meta Conversion Window is right for you.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Win On Meta With Our Proven Testing Guidelines05 Mar 202400:19:57

Are you running ads on Meta without the proper testing guidelines in place to scale?
Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry.
In this episode Dave details the specific testing guidelines that Jump 450 uses to scale our clients 5-8x in the first 6 months on average.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Unlock The Algorithm With These Meta Campaign Structures27 Feb 202400:37:01

Do you have a sustainable foundation in place that will even support algorithmic scale within your Meta campaign structures? Most people don't.
Today we sit with Dave Armstrong, Director of Paid Media at Jump 450. Dave shares the wealth of his 10+ years experience as a media buyer and top strategist in the industry.
In this episode Dave details how to set up a healthy and sustainable foundation in your Meta campaign structure and why this approach is essential to acheiving algorithmic scale.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Beyond The Ad Click: Secrets To High Converting Landing Pages20 Feb 202400:48:59

Your ad has a high click-through rate BUT your conversions are still non existent. You NEED these strategies to optimize your landing page. Today we sit with Chris Ayaz, Senior Creative Director at Jump 450. Chris shares his 10+ years experience in testing and optimizing landing page strategies of all kinds. In this episode Chris breaks down the most common mistakes that companies make in their landing page design as well as actionable strategies that he has used himself to improve conversions for his clients. If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Avoid These Costly CRO Mistakes22 Oct 202400:17:14

Conversion Rate Optimization strategies commonly fall through the cracks and brands tend to leave lots of money sitting on the table unknowingly. Is this you?
Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through some key areas any business can adjust on their landing page that will make a big impact on their CRO.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Harness The Power Of High Velocity Creative Testing On Facebook13 Feb 202400:54:52

You probably don't even realize that creative testing is the thing that is holding your marketing efforts back on Facebook and other social platforms.


Today we sit with Monique Charles, Creative Director at Jump 450. Monique shares her deep expertise in high velocity creative testing and how to use it to strategically explode your paid marketing efforts on Facebook and across social platforms.


As well the most common short comings that keep many brands from understanding the true power of high velocity creative testing and what it can actually do for their growth.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.


Blueprint: Ultimate Creative Multiplier

https://jump450.notion.site/jump450/Blueprint-The-Ultimate-Creative-Multiplier-19c92b014de54e1bbbc8981b023bba4e

Crush Your Competitors- Use These Google Paid Search Optimizations06 Feb 202400:45:16

Want to get the most out of your Google Paid Search Campaigns?


Today we sit with repeat mentor, Zach Larimer, Director of Media Strategy at Jump 450. Zach has used his deep expertise to unlock hidden insights within google that will help you optimize campaigns in lucrative and meaningful ways.


In this episode Zach explains how he has reduced inflated CPC's by 50% in some cases as well as many strategies that he uses on his own clients.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.


MVP Google Ads: Search Checklist:

https://jump450.notion.site/MVP-Google-Ads-Search-Checklist-00b264326d86413cac35390b2b0dc60b?pvs=25

How We Unlocked $30K A Day On Performance Max30 Jan 202400:48:39

Do you feel like Performance Max is a black box?


Today we sit with Eric Herzog, Acquisition Manager at Jump 450. Eric has pioneered a strategy to launch into Performance Max and gather valuable data and insights using little known scripts to unlock creative testing and massive scale.


In this episode Eric breaks down the common pain points of using the Performance Max, best practices and crucial tips to remember as well as the actionable strategies that he has discovered to unlock scale and how you can apply them to your own campaigns.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Use This Powerful Creative Formula For Facebook Ads23 Jan 202400:39:49

Why aren't your ads converting on paid social?


Today we sit with Gemma Schaefer, Creative Director at Jump 450. Gemma is uniquely positioned to speak about this creative wall that many brands hit when marketing on social media. By day Gemma provides strategic leadership in creative performance at Jump, while she is also a founder herself, building the women's swim ware brand, "American Mimosa."

In this episode we breakdown the creative environment that brands find themselves competing in across social platforms. As well as the trends in culture that have created it and how you need to adapt your own creative efforts in order to unlock audiences and scale.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Leverage AI And Turbo Charge Your Marketing16 Jan 202400:24:26

Are you interested in leveraging artificial intelligence to tailor your marketing efforts?


Today we sit with Zach Larimer, the Director of Media Strategy at Jump 450. Zach started his career doing marketing for non-profits and he now leads the team at Jump in driving paid revenue goals for clients through developing new and exciting ways to test paid channels.


In this episode we discuss the different types of artificial intelligence that are available as well as the tools, use cases and how to tailor your marketing efforts with AI to increase revenue through personalized customer experiences.


If you are a company that is interested in hyper-scaling your growth through digital advertising then get in touch with us at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

How To Recruit 10x Marketing Talent09 Jan 202400:18:13

Curious about how you can find and recruit top-tier marketing talent in 2024?

Today we sit with Stephanie Leskenin, the Managing Director of Talent Management at Jump 450. Stephanie is a prolific recruiter who has found and placed significant high-caliber marketing talent, drawing from her industry knowledge and talent acquisition strategies refined over 12 years in the field. She has spearheaded creative and marketing recruitment for one of the biggest staffing companies in the world and now brings in top-level marketing talent to Jump 450, a leading growth marketing agency for many DTC shops.

This episode captures many of the organizational philosophies Stephanie believes are paramount to running a successful recruiting practice in addition to actionable steps she recommends you can take to attract absolute top-tier marketing talent, the crème de la crème.

If you are interested in growing your own world-class marketing team, get in touch with us at: www.jump450.com and don’t forget to subscribe to the Growth Mentors podcast for weekly episodes.

Landing Page Fails: Conversion Rate Optimization Instructions15 Oct 202400:17:01

Conversion Rate Optimization is crucial o the success of many brands AND it directly effects the bottom line. A lot of the optimizations or best practices are simple to implement IF you know what they are. Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adjustments that you can make to fix them.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Top 5 Most Common CRO Mistakes08 Oct 202400:12:10

Are you inexperieiced in Conversion Rate Optimization? We've got you. Not only does CRO directly effect the bottom line but it also allows you to get more value out of your website traffic without increasing marketing spend and in turn helps you to acquire customers more efficiently.
Today, Dave Armstrong the Director of Paid Marketing at Jump 450 walks us through 5 of the most common mistakes that we see brands make in terms of conversion rate optimization and the easy adjustments that you can make to fix them.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Clickbait (Good VS Bad) | Business Advice | Good Product With Brett Allcorn01 Oct 202400:30:24

Today on "5 Minute Founders" we sit with Brett Allcorn, the Founder of Pineapple Products. https://pineapple.co/ Brett has put in his 10,000 hours in discovering winning products, copywriting and asking for business advice. Today he shares expertise in all areas including what he believes constitues a great copywriter as well as the difference between good click bait and bad clickbait. Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: ⁠www.jump450.com⁠ and don’t forget to subscribe for weekly episodes.

Customer Loyalty | Conan O'Brien Advice | Robots With David Wachs01 Oct 202400:31:06

Today on "5 Minute Founders" we sit with David Wachs, the Founder of Handwrytten. https://www.handwrytten.com/


David shares about cutting through the noise and gaining customer loyalty through sending handwritten notes at scale as well as the robots that Handwrytten has developed to do this. He also talks about the advice he recieied from Conan O'Brien and how he has applied it in his own career.


Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: ⁠www.jump450.com⁠ and don’t forget to subscribe for weekly episodes.

ROAS Trap Got You Stuck? Try This Instead.17 Sep 202400:24:20

You are a brand that's focused on ROAS, but what about profitability?
Tom Murray, Managing Director Of Data And Analytics at Jump 450 explains the common problem that we see with brands who are singularly focused on ROAS as well as the metric you should be looking at instead.


If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for more weekly episodes.

AI For Marketers | Data Analysis | Forecasting Models & More29 Apr 202500:20:06

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Are you a marketer adapting to the fast changing landscape of artificial intelligence? How can use AI tools and chat bots most effectively to optimze your workflow and accuracy?
Today, Eric Herzog, Google Ads expert and Acquisition Manager at Jump 450 shares the innovative approaches he has adapted to using AI in areas such as data analysis and reporting, forcasting models, Dynamic Search Ads and Search Term Categorization.
#marketingdigital #ai #aitools #googlesearch #growthmarketing #marketingstrategy

TikTok Ad Strategy: Influencers, Targeting, AI Creative Testing & More15 Apr 202500:32:04

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Want to unlock massive scale on TikTok? Well, there is a trick to it and it may NOT behave the same as other channels you run ads on.
Today, Shivani Kakkar, Senior Acquisition Manager at Jump 450 shares pro tips in 4 areas of TikTok advertising that will make a big impact on your campaigns. Spark Ads, Interest Targeting, Creative Ad Structure and Leveraging AI for creative testing.
#TikTok #TikTokAds #digitalmarketing, #marketingstrategy, #growthmarketing #tiktokadvertise

Team Leaders On How To Build Trust And Client Retention11 Feb 202500:36:14

How do you build trust with a new client who has been burned at a previous marketing agency? How do you foster emotional intelligence in more technically focused team members? Why is that important?
Today we speak with two top team leaders from Jump. Michelle Rose, the Managing Director Of Client Leadership and Mallory Saldanha, Senior Growth Director share how they navigate these issues on an everyday basis. And believe it or not the success that they have found with their approach is quite recreatable.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.

Performance Ads That Crush04 Feb 202500:28:44

Are your video ads failing? You might be missing some key performance components that drive conversions. They could be very easy to fix, as well...
Today, Dave Armstrong, Director of Paid Media at Jump 450 breaks down our essential approach to creating performance video ads that scale AND are created for optimal testing flexibility. We talk through evergreen best practices that we have discovered as well as addressing current trending questions surrrounding your video ads.
If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at:
www.jump450.com, and don’t forget to subscribe for more weekly episodes.

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