Brian Strong scaled Ten Hats from $2M to $19M in five years. His team now closes over 50% of deals without him in the room. Here is what he changed.

Your MSP sales rep is not the problem. Your process is. If you built your sales process around how you close deals as the founder, no rep will ever replicate it. This episode is the one to send your sales team.

IN THIS EPISODE:

• Why MSP sales reps keep failing and who is actually to blame
• The one thing keeping MSPs stuck below $10M
• Why 10 qualified prospects beat 30 bad ones every time
• The KPIs every MSP sales leader needs to track
• How to build a sales process that works without the founder in the room
• Why going upmarket changes everything about how you sell

ABOUT BRIAN STRONG:

Brian Strong is the CEO of Ten Hats, an MSP based in Knoxville, Tennessee. He scaled Ten Hats from $2M to $19M in five years by building a repeatable sales process that works without him. Twenty years in MSP sales. Sandler trained. Connect with Brian: linkedin.com/in/brian-strong

ABOUT LAURA JOHNS:

Laura Johns is the CEO of The Business Growers. She spent nearly a decade as the marketing leader inside an MSP before founding TBG. Author of Know Grow Scale. Host of Get More MSP Leads podcast.

Book a free Growth Session at thebusinessgrowers.com.

Get the book at amazon.com/dp/B0DFW781ZT

If you're still the one holding everything together at your MSP, that's not a leadership problem. It's a structure problem.

In this episode Laura introduces Lydia Walker, the new COO of The Business Growers, and they talk through what it actually takes to scale an MSP past the point where the founder is the glue. Lydia spent 20 years inside telecom and MSP operations, including scaling Altaworx from a three-person agency into a fully owned customer business. She's been in the seat your next hire needs to fill.

This is also the first episode under the new name. Get More MSP Leads. Same mission, sharper focus.

IN THIS EPISODE:

• Why the visionary founder is often the ceiling their own business can't break through
• What Lydia learned scaling Altaworx the hard way
• Why MSPs that can't scale never took the growth phase seriously
• EOS, visionary vs. integrator, and why both matter for MSPs
• What "the hole in the boat" means and why Laura waited as long as she did to fill it

ABOUT LYDIA WALKER:
Lydia Walker is the COO of The Business Growers. She brings 20 years of operations leadership across telecom, managed mobility, and IT services. She spent over a decade scaling Altaworx before joining TBG to build the operational infrastructure that lets the business grow without Laura in every seat. Connect with Lydia: linkedin.com/in/lydiaawalker

ABOUT LAURA JOHNS:
Laura Johns is the CEO of The Business Growers. She spent nearly a decade as the marketing leader inside an MSP before founding TBG. Author of Know Grow Scale. Host of Get More MSP Leads. 60+ clients across 23 states.

Book a free Growth Session at thebusinessgrowers.com.

Get the book at amazon.com/dp/B0DFW781ZT

• What enterprise clients actually care about in a security partner
• How Open Security is tackling tool sprawl and vendor overload
• Entrepreneurship lessons from Kyle on how to build a tech business
• How deepfakes, fake resumes, and insider threats are changing red team work
• Hard lessons from building a go-to-market motion without VC backing

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About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

• Why most MSPs aren't sellable and how to fix it
• What buyers are really looking for (it's not just MRR)
• The "leaky boat" syndrome in MSP financials
• How to step out of operations without burning it all down
• The single biggest driver of valuation (hint: it's not always revenue)

In this episode of the Know Grow Scale podcast, Laura Johns sits down with Jim Gernatt, CEO and co-founder of Netverge, to explore how his company is transforming the way MSPs manage networks, systems, and alerts.

Netverge was born out of real operational challenges, like excessive alerts, project delays, and time-consuming troubleshooting. Rather than adding another tool to the tech stack, Netverge consolidates key MSP functions into one AI-powered platform. The conversation covers:

- Why traditional monitoring tools overwhelm engineers 

- How Netverge prioritizes real issues over false alarms

- The role of AI agents in reducing manual troubleshooting

- Built-in SOPs and structured documentation for faster support

- How Netverge eliminates the need for multiple disjointed tools

- Real-time dashboards, performance insights, and proactive alerting

Jim also gives a live walkthrough of the platform, showing how it helps MSPs save time, reduce distractions, and improve service quality.

Learn more or book a demo: https://netverge.com/

Follow The Business Growers: https://www.instagram.com/thebizgrowers/

About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

Visit us at https://thebusinessgrowers.com/ 

The countdown is on for Rev.io's Client Summit, and we've got the inside scoop! In this episode, Laura Johns chats with Usman Zahoor, VP of Channel & Community, about what you can expect in Atlanta this September (10-12, 2025). We talk all about the sales and marketing workshop where our own CEO, Laura Johns, will be leading a workshop on how to grow your MSP into a lead machine.

From the launch of Rev.io's brand-new AI-powered PSA platform to the industry-wide shift toward convergence, Usman shares what MSPs and others in the industry can expect to learn at the Rev.io Client Summit. We're talking sales tips, marketing strategies, growth opportunities, and why this Summit is the place to be if you want to scale in 2025. 

Summit Registration & Details: https://client-summit.rev.io/

Know more about The Business Growers: https://thebusinessgrowers.com/

Talking about automation with your MSP team can feel overwhelming or even a little threatening. You know it will save time. You know it will boost profit. But the minute you bring it up, people assume it's about replacing jobs or overhauling everything at once.

In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, shows MSP owners how to make automation a no brainer for you and your team.

Why avoiding automation is costing you time, money, and top talent

Where to start automating (without a dev team or big budget)

Simple wins you can implement today with tools you already use

How to get your team excited about automation instead of resisting it

If you're stuck in busywork, dropping balls, or scaling slower than you want, this episode gives you the clarity and tools to change that. Learn how smart automation can free up your team, wow your clients, and grow your bottom line.

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About The Business Growers  Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com/

Let's be honest. Selling cybersecurity to small business clients can feel awkward. You know they need it. You know they're vulnerable. But the minute you bring it up, they think you're just trying to upsell them on some overpriced "maybe" service.

In this episode of Know, Grow, Scale, host Laura Johns, founder of The Business Growers, breaks down how to change that.

• Why clients don't see the value of cybersecurity
• How to talk about security without fear tactics
• Real-world stories, practical messaging tips, and smart positioning
• Ways to build trust with your clients while growing recurring revenue

If you've ever felt uncomfortable bringing up security, this episode gives you the tools to make those conversations easier and more effective. Learn how to position cybersecurity as essential, not optional.

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About The Business Growers

 Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.
Visit us at https://thebusinessgrowers.com/

If you're an MSP owner who's ever thought, "We need more leads, but I don't have time to figure out what's working," this episode of Know Grow Scale is for you.

Host Laura Johns gets real about why most MSPs struggle with marketing—and how trying to DIY it, outsource it, or explain your business to someone who doesn't "get" tech just leads to frustration and wasted time. Sound familiar?

In this episode, Laura introduces something brand new that she and her team at The Business Growers have been building behind the scenes: YourMSPMarketing.com. It's a fully built-for-you, all-in-one marketing system made specifically for MSPs—no more guessing games, no more generic content, and no need to become your own marketer.

You'll learn how it helps MSPs like you:

Launch a website that actually brings in leads

Get found through local SEO and Google Business

Automate follow-up and stay organized with a built-in CRM

Collect and manage online reviews

Post branded social media content—without lifting a finger

And get expert marketing support every month

Whether you're a one-person shop doing it all or a small team tired of piecing together tools, this episode shows how Your MSP Marketing can finally give you a system that works—so you can grow without burning out.

Grab your coffee, hit play, and let's talk about how to take the marketing load off your plate for good.

________________________________________________________________ About The Business Growers

 Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

In this episode, Laura sits down with Mark Loveys, CEO of Datagate, to talk about something most MSPs don't think about until it becomes a problem — billing.

Mark shares how Datagate makes telecom billing easier by integrating directly with the tools MSPs already use. The goal is simple. Help MSPs bill everything in one place, under their own brand, and eliminate the back-office headaches that slow down growth.

You'll hear:

• How Datagate got its start and found product-market fit early on

• Why unifying billing helps MSPs grow faster and keep customers longer

• What separates the MSPs who scale from the ones who stall

• Real examples of how automating billing led to more revenue without more staff

• Why AI and automation are changing the future of billing

If you're serious about growing your MSP, this episode will give you a new way to think about billing as a growth lever instead of just an admin task.

Listen in for a practical, CEO-to-CEO conversation about solving real problems and scaling smart.

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About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Welcome to another episode of The Know, Grow, Scale Podcast with your host, Laura Johns, founder and CEO of The Business Growers. Whether you're just getting started or scaling an established business, this episode brings you three practical, experience-driven tips that every entrepreneur needs in 2025.

From defining what your business stands for to building the right team and finding your niche, these insights are rooted in real-world lessons that can help you avoid common pitfalls and accelerate your growth.

• Define your core values and use them to guide decisions, shape culture, and stay focused when things get challenging

• Build a strong team culture by empowering your people to operate in their genius zones and do their best work

• Niche down so your business stands out, your messaging gets clearer, and you attract the right clients

Whether you're wearing all the hats or starting to delegate, these tips will help you lead with clarity, build with purpose, and grow with confidence.

Tune in, take notes, and walk away with actionable advice you can apply today.

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About The Business Growers

Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

Welcome back to Know, Grow, Scale, the podcast for MSPs and tech leaders who want to cut through the noise, grow faster, and scale smarter. In this episode, host Laura Johns exposes one of the most damaging myths in marketing — the belief that marketing is only about lead generation.

Here's the truth.

Old-school advice like "build a great website and the leads will come" doesn't work anymore. If your marketing isn't building trust, educating your audience, and positioning you as the expert, it's falling flat.

• Why traditional marketing tactics are letting MSPs down

• The truth behind why your lead generation efforts aren't working

• How to lead with value and create content that actually connects

• Proven ways to nurture your audience using smarter email strategies

• How to show up consistently in the right places to build authority

• Why focusing less on leads can actually generate more of them

If you've ever wondered why your demo requests are low or why your emails are getting ignored, this episode will shift your mindset and give you a better way forward.

Listen in and learn how to serve first, build trust, and let the leads come to you.

______________________________________________________________________About The Business Growers

 Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

Visit us at https://thebusinessgrowers.com/

Join us on this episode of Get More MSP Leads (formerly the Know, Grow, Scale podcast) as Laura Johns sits down with Aaron Garcia, former MSP COO turned EOS Implementer, to talk about what it really takes to scale an MSP without burning out.

With over 17 years in the MSP space, Aaron has lived the late nights, the ticket overload, the people challenges, and the constant pressure that founders face. After helping grow his MSP from $2.5M to $11.5M in revenue and expanding the team to 55 employees, he made a bold move to help other MSPs break through the ceilings holding them back.

In this episode, we unpack:

• The most common frustrations MSP leaders face, including lack of control, people challenges, stalled growth, and profit plateaus

• Why many founders unknowingly become the bottleneck in their own business

• What "right person, right seat" actually means and how it transforms team performance

• Real examples of how implementing EOS reduced chaos, improved accountability, and accelerated growth

• How to create clarity and alignment around vision so your entire team rows in the same direction

• Why vulnerability and willingness to change are non-negotiables for scaling

If you are an MSP owner feeling stuck, overwhelmed, or unsure how to get to the next level, this conversation offers both practical tools and honest insight from someone who has been in your seat.

Aaron also shares where to start, including the foundational EOS books Get a Grip and Traction, and how MSP leaders can book a complimentary 90-minute session to evaluate the strength of their business across six key components.

This episode is a must-listen for MSP founders who want to grow revenue, increase profitability, build accountability, and finally take a vacation without their laptop.

00:00 Introduction and Aaron's MSP background
03:05 Discovering EOS and the turning point
06:13 Common struggles MSP leaders face
09:01 The six key components of a strong business
11:49 Aligning vision and leadership teams
17:26 Real growth stories and people decisions
20:49 Accountability, freedom, and founder mindset
23:31 Where to connect and next steps

Subscribe to the Get More MSP Leads (formerly the Know, Grow, Scale) podcast for more insights designed specifically to help MSPs grow smarter and scale stronger.

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The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________
About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

Running an MSP means wearing a lot of hats: tech expert, problem solver, business strategist. But here's the big question. Is your marketing keeping up with the pace you're setting?

In this episode of Know Grow Scale, Laura Johns takes a hard look at what it really means for your marketing to "work hard," and how to tell if yours is slacking. From tracking the right metrics and optimizing your visibility to sharpening your messaging and staying consistent, this episode gives MSP owners and marketers the tools they need to make marketing a true growth driver, not just a checklist item.

You'll learn:

• Why website traffic doesn't always equal leads, and what to focus on instead

• How to show up in the places your prospects are already searching

• What makes messaging memorable and unique in a sea of sameness

• Simple strategies to build marketing consistency without burnout

• How to test and adapt your strategy for better ROI

💡 If you've been putting in long hours but still feel like your marketing isn't pulling its weight, this episode is your wake-up call.

👉 Subscribe to Know Grow Scale for more practical insights that help you market smarter, not harder.

Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

In this episode, Laura Johns explores one of the biggest challenges in the cybersecurity space: marketing technical solutions to business decision-makers. If you're a cybersecurity provider or MSP, you know it's not enough to have a great product. You need a strategy that builds trust, guides prospects through the buyer's journey, and ultimately drives revenue.

Learn how to align your marketing funnel with the way cybersecurity decisions are really made. From building awareness to earning long-term client loyalty, this episode covers the entire funnel in a way that's clear, actionable, and tailored to B2B audiences.

What you'll learn in this episode:

• How to map your marketing to the cybersecurity buyer's journey

• Strategies for creating awareness without overwhelming prospects

• Tips for addressing both technical and business decision-makers

• Ways to reduce perceived risk late in the sales process

• Post-sale tactics that support renewals, upsells, and referrals

• Metrics that actually matter in the cybersecurity space

If you want to create a marketing strategy that works with the sales cycle, not against it, this episode is for you.

Need help building a cybersecurity marketing strategy?
Visit thebusinessgrowers.com to learn more or book a call.

Subscribe for more insights on how MSPs and B2B tech companies can grow with confidence.

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About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Are you struggling to generate consistent leads for your MSP? Many IT business owners feel stuck, unsure of the next move to drive real growth. In this episode of Know, Grow, Scale, I'll break down a 90-day marketing strategy designed to deliver fast, measurable results.

Marketing doesn't have to be complicated, but many MSP owners waste time on strategies that don't work. In this episode, I'll outline a step-by-step, 90-day plan that helps you build momentum and generate quality leads without the guesswork. You'll walk away with clear actions that can make a difference in your business immediately.

➡️ The must-have marketing foundations MSPs need to attract better leads
➡️ How to craft messaging that speaks directly to your ideal clients
➡️ The power of email marketing and how to improve open rates fast
➡️ The best way to track results so you know what's working
➡️ Where to focus your efforts for long-term success

Don't waste another quarter hoping for results. Tune in now to learn exactly how to take control of your MSP's growth.

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About The Business Growers

 Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth.

Visit us at https://thebusinessgrowers.com/

Is your MSP leaving money on the table? In this episode of the Know, Grow, Scale Podcast, Laura Johns analyzes 100 lost proposals to reveal the shocking reasons why MSPs lose deals.

Discover the critical mistakes that cost MSPs thousands in lost revenue. Laura breaks down common pitfalls in proposals, pricing, and presentations, giving you the insights to win more deals and boost your bottom line.

Learn how to avoid these costly errors and finally achieve the growth you deserve.

➡️ Identify the top 3 proposal red flags that instantly turn off prospects.

➡️ Craft compelling proposals that differentiate your MSP from the competition.

➡️ Close more deals and increase your revenue with these proven strategies.

Stop losing deals and start winning! MSP owners and IT business leaders, watch now to discover how to optimize your sales process and secure more clients.

Is your MSP struggling to build a consistent sales pipeline without a dedicated sales team? This episode of the Know, Grow, Scale Podcast with Laura Johns explores effective strategies for generating leads and closing deals, even without SDRs.

Laura Johns, Founder and CEO of The Business Growers, shares her proven framework for building a predictable sales pipeline specifically for small MSPs. Learn how to use inbound marketing, referrals, and strategic partnerships to attract your ideal clients and fuel business growth.

➡️ Identify your ideal client profile and focus your marketing efforts.
➡️ Use a content marketing strategy to establish thought leadership and attract qualified leads. 
➡️ Create a referral program that encourages existing clients to bring in new business. 
➡️ Build strategic partnerships with other businesses to expand your reach.

Watch now to discover how to generate leads and scale your MSP without relying on a dedicated sales team! This episode is a must-watch for MSP owners and IT business leaders who want to grow revenue.

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About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Want to build a $30 million MSP? Learn from a CEO who did just that on this episode of the Know, Grow, Scale Podcast with Laura Johns and guest, Shawn Torres, CEO of In-Telecom.

Shawn shares his remarkable journey of building a $30 million MSP in New Orleans over 15 years. In this episode, you'll hear Shawn's key performance indicators (KPIs) that actually matter for MSP growth. He also talks about how to build and scale an MSP sustainably in today's competitive market Shawn breaks down his proven strategies for:
➡️ Developing a growth-focused mindset that drives success
➡️ Implementing effective systems and processes
➡️ Building and leading high-performing teams
➡️ Creating sustainable revenue streams in the MSP space

Whether you're just starting your MSP journey or looking to scale your existing business, this episode is packed with actionable insights from someone who's walked the path and achieved remarkable success. Watch now to learn the real-world strategies that can transform your MSP's growth trajectory! __________________________________________________________________________ Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session.

https://go.thebusinessgrowers.com/schedule-now

If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably.

About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

• How to succeed in tech without writing code
• Building a thriving business outside traditional tech hubs
• Creating opportunities for women in technology
• Transforming how IT companies approach growth

• Website: www.TheBusinessGrowers.com
• LinkedIn: https://www.linkedin.com/in/laurapickardjohns/

Want to revolutionize your MSP's sales approach? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, sits down with Jennifer Beam of MSP Sales Revolution to uncover the secrets to successful MSP sales in today's competitive market. In this episode, Jennifer shares her proven techniques for aligning sales and marketing teams to drive better results, real-world examples of successful MSP differentiation strategies and practical tips for implementing effective sales processes that actually work.

Learn how to transform your MSP's sales approach from struggling to thriving with Jennifer's battle-tested insights and strategies. Whether you're just starting out or looking to scale your existing MSP, this episode provides great advice for driving sustainable growth through improved sales performance.

Connect with Jennifer with the following links below! 
- Book Plus Bonus: https://mspsalesrevolution.com/book-plus-bonus/
- Facebook Page: https://www.facebook.com/jennifer.g.bleam
- LinkedIn: https://www.linkedin.com/in/bleamjennifer/

 Subscribe for more expert advice on scaling your MSP or IT company! #MSPSales #ITBusinessGrowth #TechServiceScaling __________________________________________________________________________

Want to revolutionize your MSP's sales approach? Get your FREE one-on-one Growth Acceleration Session.

https://go.thebusinessgrowers.com/schedule

If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your sales process and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they lack effective sales strategies and processes. 

At The Business Growers, we believe you shouldn't have to navigate the complexities of MSP sales alone. We work exclusively with MSPs and IT companies, serving as their growth partner and offering a proven framework for revenue growth through exceptional sales strategies and execution.

Visit us at www.thebusinessgrowers.com

Join us for this special episode of the KNOW GROW SCALE podcast, where Laura Johns, founder and CEO of The Business Growers, introduces her groundbreaking new book: "Know Grow Scale: The Digital Marketing Guide for Growing Your MSP or IT Business."

🎙️ In this episode, Laura: 

• Shares her motivation for writing this essential guide for IT service providers
• Gives an overview of the book's structure and main themes 
• Highlights key takeaways that can transform your MSP marketing strategy 
• Discusses how the book bridges the gap between technical expertise and marketing know-how

🎯 Perfect for: MSP owners, IT business leaders, tech entrepreneurs, and anyone interested in the intersection of IT and digital marketing.

📘 Want to get your hands on "Know Grow Scale"? Get your copy now: https://bit.ly/4gZVWLI

🔍 Discover why Laura's 20+ years of experience in tech marketing makes this book a must-read for anyone looking to grow their IT business. ___________________________________________________________________________

Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. https://go.thebusinessgrowers.com/schedule-now

If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Visit us at www.thebusinessgrowers.com

In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of the Business Growers, discusses the importance of MSPs mastering a vertical or niche to transform their pipeline and improve sales conversions. She touches on the common fears MSPs have about limiting themselves and provides practical steps for successfully specializing in a vertical. Laura explains key elements required for this strategy, such as niche-specific websites, case studies, video testimonials, email marketing, and more. By following these steps, MSPs can position themselves as experts, build trust, shorten sales cycles, and increase lead quality. Laura also hints at the timeline for gaining momentum and when to consider adding another vertical.

00:00 Welcome to the Know Grow Scale Podcast

00:16 The Power of Niching for MSPs

01:18 What Does Mastering a Vertical Mean?

02:54 Why MSPs Struggle to Pick a Niche

04:49 Building the Right Pieces to Master a Vertical

09:05 Case Study: Medical Vertical

10:18 When to Add a Second Vertical

11:40 Conclusion and Next Steps

The Business Growers: https://www.instagram.com/thebizgrowers/ _________________________________________________________

About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

Want to improve your MSP or IT company's client experience? In this episode of The Know Grow and Scale Podcast, Laura Johns, founder and CEO of The Business Growers, talks with Erin Rohner, a ten-year veteran in CX (client experience), to discuss how MSPs and IT businesses can enhance their client journey and drive growth through exceptional service. In this episode, Erin touches on:

• The most critical touch points in an MSP's client journey and how to create positive, memorable experiences
• Common pitfalls in IT client onboarding and how to avoid them
• Strategies for gathering and acting on client feedback in the IT industry
• Adapting client journey approaches for MSPs serving businesses of various sizes
• Identifying upselling and cross-selling opportunities for IT services without being pushy
• Maintaining client trust during service disruptions or security incidents in IT environments

Learn how to move beyond constant chaos to achieve lasting client satisfaction and explosive growth in your MSP or IT business. Erin's insights, drawn from her decade of experience in client experience, offer valuable guidance for any IT service provider. Subscribe for more expert advice on scaling your MSP or IT company! #MSPClientExperience #ITBusinessGrowth #TechServiceScaling ___________________________________________________________________________

Want to learn how to enhance your MSP's client experience and drive growth? Get your FREE one-on-one Growth Acceleration Session. If you qualify for the session, we can show you in just ONE HOUR exactly what you need to do to improve your client experience and scale your MSP or IT business sustainably. About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on enhancing client experience and executing strategies required to scale the business. At The Business Growers, we believe you shouldn't have to navigate the complexities of client experience alone. We work exclusively with MSPs and IT companies, serving as their CX dream team and offering a proven framework for revenue growth through exceptional client experiences.

Visit us at www.thebusinessgrowers.com

• How EOS addresses the unique challenges of MSPs and IT businesses
• Lyn's real-world case studies of EOS success
• Key takeaways to implement EOS in your organization

Are you an MSP or IT company struggling to generate leads and grow your revenue? You might be missing information about a crucial piece of the puzzle: the ads funnel. In this podcast, Laura Johns, CEO and founder of The Business Growers breaks down the often misunderstood concept of "the funnel" and how it relates to digital ads for generating new leads.

Discover why your current marketing efforts might be falling short and learn how to strategically target potential clients at every stage of their buyer's journey. Laura shares how to effectively craft ads for each level of the funnel: 

1. Top of funnel
2. Middle of funnel
3. Bottom of funnel

Watch now and get one step closer to converting leads with digital ads for your MSP or IT company today!

Join Laura Johns, Founder and CEO of The Business Growers, as she talks about the secret weapon for MSPs looking to dominate their market: omnipresence. In this short, value-packed episode, Laura breaks down why being everywhere is the key to becoming the go-to MSP in your industry.

Discover:
- Why the journey from unknown to industry leader isn't a quick fix, but a strategic ascent
- The power of multi-channel marketing in building trust and recognition
- An eye-opening statistics on the B2B buying journey that will transform your approach
- Practical tips to establish your MSP's presence across various platforms
- How to turn consistent visibility into unshakeable buyer confidence Whether you're a startup MSP or an established player looking to level up, this episode is your roadmap to marketing success.

This quick clip will help you cut through the noise and make your mark. Don't miss this opportunity to learn how to transform your MSP from a best-kept secret to the talk of the town. Tune in and take the first step towards becoming the best-known MSP in your market!

Learn more about The Business Growers and Laura at thebusinessgrowers.com.

• Pinpointing your ideal clients with laser precision
• How to stand out in the crowded MSP landscape
• Leveraging content marketing to become a recognized thought leader
  
  

Struggling to attract high-value clients for your MSP business?

Tired of competing in a crowded marketplace?

Discover the power of niche marketing and transform your MSP!

In this episode of the Know, Grow, Scale podcast, Laura Johns, founder and CEO of The Business Growers, dives deep into:

• The limitations of a broad target audience and the benefits of niche marketing for MSPs.
• Proven strategies for identifying your ideal client niche, including industry trends and market research techniques. ️‍♀️
• How to leverage content marketing to attract high-value clients within your chosen niche.
• Inspiring case studies of successful niche MSPs. 

Learn how to:

• Become the go-to MSP for your chosen niche.
• Attract high-value clients and boost your bottom line.
• Build a thriving MSP business with a focused and effective marketing strategy. 

This episode is perfect for you if you're an MSP owner who wants to:

• Stop wasting resources on generic marketing efforts. ❌
• Stand out from the competition and attract your ideal clients. ✅
• Build stronger client relationships and increase customer retention. 

Ready to take your MSP business to the next level?

Watch the full episode now and start implementing niche marketing strategies today!

#MSP #NicheMarketing #IT #ManagedServices #BusinessGrowth

Is your MSP stuck in the break-fix cycle?

Learn how to build a recurring revenue machine and achieve predictable income! In this webinar, Laura Johns, Founder and CEO of The Business Growers, dives deep into strategies for transitioning clients from break-fix to proactive, recurring revenue models.

You'll discover:

• The limitations of break-fix models and their impact on your business. ❌
•  The power of recurring revenue and its benefits for MSPs. ✅ - Proven strategies for transitioning existing clients to managed services.
• How to leverage subscription services, managed security packages, and proactive maintenance plans to create a steady income stream.

This webinar is perfect for you if: 

• You're an MSP tired of the unpredictable income of break-fix.
• You want to build stronger client relationships and improve satisfaction. - You're looking for ways to invest in your MSP's growth and attract top talent. 

Take control of your MSP's future and watch your business thrive with recurring revenue!

Click the link in the description to watch the full webinar now!

In this episode of the Know Grow Scale Podcast, Laura Johns discusses Google reviews and how they can make or break your IT company or managed service provider (MSP) business.

You'll learn why Google reviews are crucial for boosting your credibility and visibility online, and Laura will share specific strategies to get more positive reviews from your customers.

By following the tips discussed in this episode, you can harness the power of Google reviews to attract new clients and stay ahead of the competition.

Learn more about The Business Growers: www.thebusinessgrowers.com

Book a meeting with Laura Johns: www.go.thebusinessgrowers.com/discovery

In this episode of the Know, Grow and Scale Podcast, host Laura Johns interviews Brent Upton, president and founder of Upton Technologies. Brent discusses his early career path in IT, starting at the help desk and working his way up to CEO. He emphasizes the importance of customer service in the IT industry and how his experience working directly with customers has been beneficial in running his own business.

Learn more about Brent: https://uptontech.com/

Learn more about The Business Growers: https://thebusinessgrowers.com

Ever heard of a fractional CMO? This episode of Know Grow, Scale dives into the world of fractional CMOs and explores if this marketing leadership role is the right fit for your MSP (Managed Service Provider). Laura Johns breaks down the key benefits like expertise, cost-effectiveness, and strategic direction. She also clarifies common misconceptions about fractional CMOs and emphasizes the importance of having an existing marketing execution team in place. Learn how a fractional CMO can elevate your MSP's marketing strategy and ultimately help you scale your business.

Want to learn more about having a fractional CMO? Visit www.thebusinessgrowers.com.

This episode of the Know Grow Scale Podcast tackles a crucial tool for Managed Service Providers (MSPs) and IT companies: Customer Relationship Management (CRM) systems. Laura Johns, founder and CEO of The Business Growers, explains how CRMs can revolutionize your business. From boosting customer engagement and sales to improving service and decision-making, Laura highlights the key benefits. Whether new to CRMs or stuck in spreadsheets, Laura offers guidance on getting started, including free tools and a glimpse into The Business Growers' preferred system. Learn how a CRM can transform your business – listen now!

To learn more about The Business Growers, visit our website at www.thebusinessgrowers.com. 

In this episode of the Know, Grow and Scale podcast we sit down with Ben Sims, COO of Fuse.Cloud, an IT company and managed services provider based in Jackson, MS. With over 15 years of experience in the field, Ben shares valuable insights for our audience into enhancing operational efficiencies overnight for MSPs and IT companies.

Ben dives into the importance of standardization, automation, and scaling for IT businesses and highlights the pivotal role of operations in driving profitability, customer satisfaction, and overall business growth. From transitioning from break-fix models to monthly recurring models to implementing streamlined processes, Ben offers actionable advice for IT company owners.

In this episode, we welcome Kathryn DiGennaro, a valuable Client Success team member, to the mic. With a unique perspective shaped by her journey from working within a MSP to marketing for MSPs around the country, Kathryn offers a captivating inside look into the industry.

Kathryn's firsthand experience on both ends of the spectrum provides a wealth of knowledge, offering valuable takeaways for professionals navigating the complex landscape of managed services.

In today's episode, we're joined by Michael Fowler, Chief Revenue Officer at Fuse.Cloud, and a seasoned industry veteran with over 17 years of experience in managed services.

Michael shares invaluable insights into building and leading successful sales teams within the IT and managed services sector. From overcoming challenges in educating clients about new technologies to navigating the competitive landscape, Michael provides practical advice for driving revenue growth.

Join us as we uncover the secrets to building a thriving sales team and achieving predictable revenue growth in the ever-evolving IT industry.

Join DQ Dunson, founder of Road Rescuers, on a journey from necessity-driven beginnings to building a tech-powered solution for the towing industry. This episode is packed with insights on navigating entrepreneurial highs and lows, finding your passion, and leveraging the power of Mississippi's tight-knit network. DQ shares his story of transforming a dream into reality. Find out more about Road Rescuers at roadrescuers.com.

Ryan Hopson, co-founder of Tempo, shares his entrepreneurial journey from quitting his job to launching a platform that makes learning addictive in 60-second videos. He emphasizes financial preparation, taking the leap, and valuing customer feedback. Tempo caters to all ages, from PhD students to kindergarten teachers, offering monetization for creators on topics like foreign languages, finance, and health.

Derek Norsworthy, creator of the innovative travel app "Journez" sat down with Laura Johns at the Accelerate Conference with Innovate MS. This cultural travel app connects travelers with local gems while supporting underserved businesses. His entrepreneurial journey and commitment to creating value over monetary gains reflect his passion for empowering fellow entrepreneurs. Journez is set to launch its beta in Ocean Springs, Mississippi, with plans for statewide expansion in 2024. 

Angie Yonce, a former military serviceperson turned inventor, shares her inspiring journey from candle maker to founder of G.I. Jean. Through the interview, we hear about Angie's challenges and triumphs, her incredible support network in Mississippi, and her advice for aspiring entrepreneurs. This episode dives into female empowerment and the power of community. You can learn more about Angie's company at gijean.com.

In this episode, we meet Justin O'Keefe, founder of MAP, a platform aiding families after a loved one's passing. Driven by a personal tragedy, Justin transformed his grief into a service that simplifies legal matters, finances, and other logistical burdens for grieving families. Through his story, we learn about building resilience and the importance of surrounding yourself with the right people when launching a business. 

In this episode of the Know Grow Scale podcast, Laura Johns, founder and CEO of The Business Growers, interviews Matt Yesbeck of MSPX about innovative solutions for MSP growth. Matt introduces MSPX, the first unified marketplace for buying and selling managed services contracts, and shares the company's origin story and unique value propositions, including its Client Compass portfolio optimizer tool. The discussion also delves into the platform's subscription model, the process of identifying contracts for divestiture, and the potential for accelerated revenue through their marketplace. Tune in to learn how MSPX can help your MSP streamline operations and grow more effectively.

00:00 Welcome to the Know Grow Scale Podcast

00:25 Introducing Matt and MSPX

00:38 The Birth of MSPX

02:19 Challenges and Solutions in the MSP Industry

04:18 How MSPX Marketplace Works

06:06 Identifying and Divesting Bad Clients

09:12 Client Compass: Optimizing Your Portfolio

12:59 Subscription Plans and Success Stories

16:07 How to Get Started with MSPX

16:42 Conclusion and Final Thoughts


_________________________________________________________
The Business Growers: https://www.instagram.com/thebizgrowers/

_________________________________________________________

About The Business Growers: Many Managed Services Providers and IT companies struggle to grow because they are constantly putting out fires and don't have the bandwidth to focus on the marketing strategy and execution required to scale the business. At The Business Growers, we believe you shouldn't have to hire a full-time marketing team to compete in the marketplace. We work exclusively with MSPs and IT companies, serving as their tech marketing dream team and offering a proven framework for revenue growth. Visit us at https://thebusinessgrowers.com

In this podcast episode, Kiana Pauline, founder of Total Body Submersion, shares her inspiring journey from a single mom working a 9-to-5 to a thriving entrepreneur. We hear how her passion for swimming ignited a successful business, the challenges and her tips for conquering self-doubt and taking the leap into entrepreneurship. Kiana's story is a testament to the power of perseverance, faith, and community, and it's sure to inspire anyone who has ever dreamed of starting their own business. You can find Total Body Submersion online at totalbodysubmersion.org and on social media.

In this podcast, Laura Johns, the founder and CEO of The Business Growers, discusses the three pillars of an effective MSP digital marketing strategy. She shares proven strategies and valuable insights on optimizing websites, online listings, and backlinks to help MSPs rank higher on Google search results and attract qualified leads. If you're a managed services provider or an IT company, this is a must-listen to grow and scale your business.

Download our SEO Keyword Goldmine for MSPs: https://bit.ly/3u7iwOW

Struggling to get noticed on LinkedIn as a Managed Services Provider (MSP)? In our latest episode of the Know Grow Scale podcast, Laura Johns, Founder and CEO of The Business Growers, dives deep into the latest and greatest strategies for optimizing your LinkedIn presence and attracting more leads.

Get ready to learn:
✅ Profile makeover magic
✅ Network expansion
✅ Company page power

Plus, avoid these common mistakes:
❌ Keyword stuffing
❌ Fake endorsements

Ready to dominate LinkedIn and attract more clients to your MSP business? Tune in to this episode for actionable tips and visit The Business Growers to learn more at www.thebusinessgrowers.com.