Explore every episode of the podcast Fiber Radio
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Interview Episode - How to Make the Most of a Trade Show as a Small Business with Abby Glassenberg | 18 May 2023 | 00:47:51 | |
Abby Glassenberg of the Craft Industry Alliance joins me to discuss how micro business owners can take advantage of industry trade shows and what tips and tricks they can use to make the most of their time and energy. Connect with Abby: Other links mentioned:
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| Coaching Episode - Baby Steps Are Better Than No Steps with Sarah Barca | 11 May 2023 | 00:48:33 | |
In this episode, Sarah Barca of Strung Out Knits and I are working through how to merge her two ideal customers into one, what kind of messaging will appeal to that customer, and how she can leverage her existing marketing to be more effective. Connect with Sarah:
Other things mentioned:
Newsletter Provider:
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| Interview Episode - To Etsy or Not to Etsy with Danielle Spurge | 22 Sep 2022 | 00:48:43 | |
Danielle from the Merriweather Council & I discuss all the fun things like star seller, whether you should really leave Etsy once you’re established, and our favorite Backstreet Boys. This episode's supporter is the Knitting Witchling: | |||
| How is a Business Like a House? | 15 Sep 2022 | 00:23:03 | |
Don’t think of it as selling - think of it as inviting your customers to spend time with you in your business “home”. Join the Fiber Business Collective for access to my signature marketing course, Homecoming. This episode is supported by Emily C Gilles: | |||
| Coaching Episode - There's Still Value in Newsletters with Emily Wool | 08 Sep 2022 | 00:56:22 | |
Emily Wool of Emily Ruth Prints and I talk about content ideation, repurposing, and dive deep into ways a newsletter can successfully function in a business. This episode was supported by The Knitting Witchling: Learn more about Your Epic Business. | |||
| Interview Episode - There is No Such Thing As Competition with Eli Trier | 01 Sep 2022 | 00:51:24 | |
I talk to Eli today about her journey as a neurodivergent business owner, making relationship marketing work for you, and being okay with not doing things the way you’ve been told to.
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| Starting a Fiber Business on a Budget | 25 Aug 2022 | 00:25:26 | |
When it comes to starting a business, there are so many options for tools and apps. If you're starting from scratch and you've got minimal income to invest, where should you be focusing your energies? Today, we're talking about just that. Today's episode was sponsored by tech editor and consultant, Kristina McGrath: Payment systems:
Online storefronts & websites:
Free newsletter options
SEO Tools:
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| Coaching Episode - Using Your Ideal Customer as Tool with Abby Goodman | 18 Aug 2022 | 00:46:53 | |
Abby was initially not a fan of ideal customer work. Today, we work together to discuss how she can utilize the ideal customer profile as a tool in her business to help her focus her marketing efforts. Connect with Abby: This episode was originally aired in February 2021. Links mentioned in this episode:
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| Do You Really Need an Ideal Customer? | 11 Aug 2022 | 00:22:29 | |
I think you and I both know that I'm going to say "yes, you need an ideal customer". But I promise that I have very good reasons for believing this. Today we are tackling why you need one, how to start one, if you can have more than one, and how much detail your profile needs to have.
Jenna's Website | |||
| Why You Need a "Why" | 04 Aug 2022 | 00:20:27 | |
You hear it all the time - "you need to have a 'why'". Really? Sorry, but yes, really. Today, I'm going to walk you through the two types of why's you need to have nailed down and some ways of finding those. Asia of Yarn Fixation Resources mentioned:
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| So, You Want to Start a [Fiber] Business | 28 Jul 2022 | 00:26:41 | |
The reality is that most of us tend to fall into our businesses or throw them together a little haphazardly... instead of having a plan. While this is common, it's not recommended. Today, I'm going through the six primary questions you should be asking yourself before you start your business. Don't worry if you've already started one - it's never too late to reassess where you're at! This episode was sponsored by Aimee Sher Makes
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| How to Write a Better Newsletter | 04 May 2023 | 00:40:25 | |
Even if you don't find newsletters intimidating, writing them can be a world of their own. In this episode, I'm sharing some of my top/favorite tips for writing a newsletter that actually gets opened (and hopefully will convert!). Past Episodes Mentioned:
Newsletter Providers Mentioned:
AI Bots Mentioned: Other Links Mentioned: Join the Fiber Business Collective (I mentioned a workshop hosted by Eli Trier - you can check her out here if you'd like to learn more about what she teaches) | |||
| We Aren't Really Knitting for Our "Mental Health" | 27 Apr 2023 | 00:25:04 | |
Big statement, huh? I'm diving into why I think we actually knit and how we can use that information to tap into our audiences when marketing. Links mentioned in this episode: | |||
| Interview Episode - How Trends Work in Fiber Arts with Julie Robinson | 20 Apr 2023 | 00:46:33 | |
Julie has been a trendwatcher for years and has created her own trend reports in 2022 and 2023 for fiber artists. Today we're talking about how trends work, why they matter, and how you can incorporate them into your work in the fiber arts industry. Connect with Julie: Other links mentioned in this episode:
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| Should you offer discounts? | 13 Apr 2023 | 00:20:55 | |
It's not black & white. So, let's talk about it. | |||
| Interview Episode - How Can We Increase the Value of Craft? with Lily Pearsall | 06 Apr 2023 | 00:56:36 | |
Connect with Lily: Other links mentioned in this episode: | |||
| Coaching Episode - Improving Messaging to Increase Accessibility with Dan Strizak | 30 Mar 2023 | 00:50:04 | |
| Interview Episode - Branding in the Fiber Arts Industry with Emily Lymm | 23 Mar 2023 | 01:06:34 | |
Emily’s website: www.woolandpalette.com Emily’s Instagram: www.instagram.com/wool.and.palette Emily’s guide on Color Theory: Going Beyond the Rainbow Links mentioned in this episode:
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| Coaching Episode - Using Social Media When You Hate It with Stacy Dresow | 29 Sep 2022 | 00:47:55 | |
Stacy & I work through the general loathing of social media, figuring out where her people are, and how to build her newsletter. Join the Fiber Business Collective. This week's episode is supported by White Rose Fiber Company. | |||