Explore every episode of the podcast Fame-Ready
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Welcome to Fame-Ready: Identity Shifts, PR Wins & Building a Seven-Figure Podcast | 01 Oct 2025 | 00:34:04 | |
This week on Fame-Ready, Katrina Owens, top personal branding and PR expert, officially introduces the next era of her podcast. KO Your Brand has been laid to rest, and Fame Ready steps into the spotlight as a bold new platform designed to show entrepreneurs that anything is possible—including feeling famous. Katrina shares the story behind the rebrand, the identity shift that sparked it, and the major milestones that proved this evolution was necessary. From speaking on stage in New York City to landing a Times Square billboard, magazine features, and major sponsorships, she reveals how betting on yourself opens doors to the biggest opportunities.
Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era. This is just the beginning—welcome to Fame Ready. | |||
| Why I’m Pausing “KO Your Brand” (And What’s Coming in September 2025) | 15 Aug 2025 | 00:05:38 | |
Show Notes: Katrina explains why this isn’t just a rest period, but a strategic move to support major behind-the-scenes changes, exciting new opportunities, and her big goal of building a seven-figure podcast. From speaking on stage in New York City to receiving awards and leveling up her brand, she’s setting the stage for a powerful relaunch. Tune in to hear:
Follow Katrina on Instagram @KatrinaOwensPR for all the updates and the big September reveal. When the podcast returns, expect it to be stronger, bolder, and more impactful than ever. See you in September! | |||
| The Truth About Paid PR: What Works, What’s a Scam, and What to Skip | 16 Jul 2025 | 00:47:27 | |
This week, Katrina is pulling no punches on a hot-button topic in the personal branding and PR world: paid public relations opportunities. From paid podcast guest spots to speaking fees and magazine features, Katrina breaks down which investments are worth it—and which ones are a total waste of your time, money, and energy. In this solo episode, she shares:
Katrina also opens up about her personal journey—how reclaiming her mornings with weightlifting and stepping into her boldest voice yet is connected to her business evolution. If you've ever felt unsure about where to invest your time or PR dollars, this episode is your roadmap for making smarter, bolder, non-icky decisions. 🔥 Mentioned in this episode:
Links Mentioned: Follow Katrina for more personal brand insights: 🎧 Listen now to protect your wallet—and your brand. | |||
| How I Landed My Nashville Speaking Gig (and the REAL Reason It Worked) | 11 Jul 2025 | 00:16:07 | |
This episode isn’t just about how I got a speaking gig at Females on Fire, it’s about what made it possible in the first place. From a casual DM to a gut-aligned yes to a perfectly timed application, I’m walking you through every single step (and the years of visibility groundwork) that led to this opportunity. If you’ve ever wondered how to start landing bigger speaking stages or felt unsure if “just showing up” really makes a difference—this episode is for you. You’ll hear the exact moves I made, the mindset I had to adopt, and the pitch strategy that helped me land this mic-drop moment before I ever stepped on stage. What You’ll Learn in This Episode:
Links Mentioned:
Follow Katrina for more personal brand insights: | |||
| Behind the Scenes of My First International Speaking Gig: How I Prepared, What It Cost, and What Happened After | 09 Jul 2025 | 00:48:55 | |
This is not your average podcast episode, and this wasn’t your average two weeks. In today’s episode, Katrina Owens takes you behind the scenes of her very first international speaking engagement at the Business Besties event in Orlando. From Whistler to Orlando to New York City, Katrina shares the highs, the emotions, the speaking strategy, and the investments that made this visibility sprint possible. She also breaks down exactly how she prepped her talk, including how she worked with a speaking coach to build the confidence, presence, and messaging needed to convert from the stage. Whether you're dreaming of getting paid to speak, building your personal brand internationally, or just trying to figure out if your latest investment is “worth it”—this episode is a vulnerable, hype-filled reminder of what it really takes to be Fame-Ready. What You’ll Learn in This Episode:
Links Mentioned:
Follow Katrina for more personal brand insights: | |||
| Pulling Punches: Why “BC Big” Isn’t Big Enough for Me — Outgrowing Your Environment as a Personal Brand | 04 Jul 2025 | 00:12:12 | |
What happens when the life you've built starts to feel too small for the version of you that's emerging? In this week’s Pulling Punches, Katrina shares a powerful personal story sparked by a lunch with her long-time friend and mentor, Dr. Lawrence Loh—who introduced her to a phrase that stopped her in her tracks: "BC Big." This episode unpacks what it means to grow beyond the space you’re in, why success can make your old life feel out of sync, and what it really costs to step into the bigger vision you hold for your personal brand. No filters. No scripts. Just a raw reflection on the invisible tension that comes with becoming a bigger version of yourself. What We'll Cover:
Links Mentioned in this episode:
Follow Katrina for more personal brand insights: | |||
| PR for Introverts: How to Build a Fame-Ready Brand Without Burning Out | 02 Jul 2025 | 00:43:15 | |
Think PR is only for the extroverted, spotlight-loving entrepreneurs? Think again. In this solo episode, Katrina Owens breaks down how introverts can thrive using PR—without compromising their energy, boundaries, or authenticity. From virtual summits to contributor articles, you’ll learn strategic ways to grow your brand visibility without feeling overexposed or overwhelmed. Whether you identify as shy, introverted, or somewhere in between, this episode will give you tactical tools to build authority your way. What You'll Learn in This Episode:
Links & Resources:
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| The Instagram Highlight Mistake That’s Costing You Clients (and How to Fix It ASAP) | 27 Jun 2025 | 00:13:04 | |
Are your Instagram highlights selling for you or just serving vibes? In this Pullin' Punches micro-episode of KO Your Brand, Katrina shares a juicy takeaway straight from inside the Fame-Ready Entrepreneur Program that you’ll want to implement ASAP: the sneaky reason your Instagram profile might be making it harder for clients to buy from you. After a powerful guest expert session with Haus of Nia, Katrina realized she was making the same mistake as many of her clients, using her highlights like a scrapbook instead of a sales tool. In this quick-hit episode, she walks you through how to update your Instagram highlights to actually convert warm leads and create a seamless buyer journey (without jumping on a million discovery calls). You’ll learn:
📲 Want personalized feedback on your Instagram highlights? DM Katrina at @katrinaowenspr or send her an email for a free mini audit. Resources mentioned in the episode: Join the Fame-Ready Entrepreneur Program — Where conversations like this happen every week: Follow Katrina for more personal brand insights: | |||
| How to Write a Pitch That ACTUALLY Works (and Why Most Podcast Pitches Get Deleted) | 25 Jun 2025 | 00:56:27 | |
Let’s talk about something no one in PR wants to admit: Most podcast pitches are terrible, and yes, I have receipts. In this episode of KO Your Brand, Katrina Owens is pulling back the curtain on the real reasons your emails aren’t landing media, guest interviews, or speaking spots—and what to do instead. You’ll learn:
You’ll also hear how Katrina reframed her relationship with business debt, how she’s using weekly money rituals to stay empowered, and why your visibility mindset matters just as much as your strategy. Resources mentioned in this episode:
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| Why I NEVER Pay to Speak — And What to Do to Build Your Personal Brand on Stage Instead | 20 Jun 2025 | 00:10:47 | |
Paying to speak? Not on my watch. In this Pullin' Punches mini-episode, Katrina Owens shares her unfiltered take on the rise of pay-to-speak opportunities—and why they’re often the biggest red flag for personal brand entrepreneurs. As a top PR and personal branding expert (who’s spoken on countless stages, both free and paid), Katrina is pulling back the curtain on:
If you’ve ever been tempted by a “speaker opportunity” that requires your credit card first, this is your green light to say no—and a blueprint for what to do instead. Follow Katrina for more personal brand insights: | |||
| How a Sold-Out Fashion Show Launched a Designer's Next-Level Personal Brand | 18 Jun 2025 | 00:43:00 | |
This week on KO Your Brand, we’re doing something totally new: our first-ever guest episode—and it’s a good one. Meet Heather Jude, Knockout Directive’s behind-the-scenes creative powerhouse and the founder/designer behind Jude Canada, a custom eventwear brand for bold, powerful women. Just two weeks ago, Heather pulled off a completely sold-out fashion show in Vancouver—combining red carpet-worthy looks, immersive experience design, and even a surprise choreographed dance. In this raw, funny, and inspiring conversation, Heather and Katrina unpack what it really takes to bring a bold personal brand vision to life—including:
Plus, Heather shares her best advice for anyone sitting on a big idea that feels “too much” or “too bold.” This episode is packed with personal brand gold for designers, entrepreneurs, creatives—and anyone who needs a reminder that your dreams are worth betting on. Follow Katrina for more personal brand insights:
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| Pulling Punches: How I Use AI to Repurpose One Piece of Content Across 5+ Platforms | 13 Jun 2025 | 00:12:50 | |
In this week’s Pulling Punches micro-episode, top Personal Branding & PR Expert Katrina Owens shares a behind-the-scenes look at how she’s using AI (specifically ChatGPT) to streamline content creation and build omnipresence across Instagram, Threads, TikTok, YouTube Shorts, LinkedIn, and her podcast email list. But this isn’t another generic “AI for content” chat. Katrina breaks down exactly how she trained ChatGPT to understand her unique brand voice—and how you can do the same to save time, stay consistent, and sound like you (not like a robot). Inside the episode:
This episode is short, actionable, and packed with tips for anyone trying to do more with less time (without diluting their personal brand). If you’ve been trying to post across multiple platforms but keep hitting a wall, this one’s for you. Want Katrina’s help developing your brand voice before you automate it? Follow Katrina for more personal brand insights: | |||
| The Monthly Revenue Target I Didn’t Hit (And the PR & Sales Strategy That’s Getting Me Closer) | 13 Aug 2025 | 00:43:09 | |
This week, personal branding and PR expert, Katrina Owens, is taking you behind the scenes of her ambitious goal to hit $30K in one month—and why, even though she didn’t quite get there, she’s more confident than ever that it’s coming soon. From refining her sales process to stacking powerful PR moments, Katrina shares exactly what worked, what didn’t, and the surprising lifestyle shifts that made the biggest difference. This episode is both a transparent business breakdown and a reminder that your next big goal isn’t just about strategy—it’s about who you become in the process. She shares:
Katrina also opens up about the mindset work behind scaling, how she couples PR with sales for maximum impact, and the exact shifts she’s holding onto to hit her next big milestone. If you’ve ever set a bold revenue goal, missed it, and wondered how to bounce back stronger, this is your playbook. Links Mentioned: Follow Katrina for more PR + personal brand strategies: Listen now to learn how to pair PR with sales, shift your habits, and hit your next big business goal. | |||
| The Part of Personal Branding NO ONE Talks About: Shame, Business Debt, and Building a Life You LOVE | 11 Jun 2025 | 00:34:15 | |
This week’s episode of KO Your Brand is different. There are no tactical tips. No PR breakdowns. No personal brand strategies. Instead, Personal Branding & PR Expert, Katrina Owens, opens up about one of the most vulnerable and unspoken parts of entrepreneurship: the emotional weight of business debt—and what it means when your dream life finally arrives, but you're still battling the inner dialogue that says you don’t deserve it. This is the side of personal branding that rarely makes it to your feed. Inside the episode, Katrina shares:
This episode is unfiltered, emotional, and deeply personal. If you're an entrepreneur who's ever felt overwhelmed by the weight of building a business that’s built on you, this one will hit home. Mentioned in this episode:
Follow Katrina for more personal brand insights: | |||
| Pulling Punches: What Happens When Your Personal Brand and Marketing Funnel are ACTUALLY Aligned | 06 Jun 2025 | 00:11:27 | |
In this week’s Pulling Punches mini episode, Katrina Owens shares a real-time, real-revenue win that proves how powerful a well-built personal brand and funnel can be, especially when they work together. Inside this 10-minute episode, Katrina breaks down:
Ready to build a personal brand that gets results? Join the Fame Ready Entrepreneur Program—Katrina’s 12-month coaching community designed to help you grow your visibility, authority, and income. — Follow Katrina for more insights: | |||
| Why Social Media Isn’t Optional for PR Success (And the 4 Types of Content You NEED) | 04 Jun 2025 | 00:50:49 | |
In this episode of KO Your Brand, personal branding and PR expert Katrina Owens shares one of her most foundational beliefs: you can’t succeed with public relations without a strong social media presence first. She breaks down the following:
She also shares her personal platform stack (Instagram, LinkedIn, Threads, YouTube Shorts, and TikTok) and encourages listeners to start with one, stay consistent, and treat social media as a core business asset, not just a place to go viral. This episode is equal parts intimate, motivational, and actionable, and it’s a must-listen for entrepreneurs building a brand that’s ready to be seen. Want to build a press-ready personal brand that gets you booked and featured? Learn more about Katrina’s Fame Ready Entrepreneur Program, her year-long group coaching container for entrepreneurs serious about visibility: https://knockoutdirective.myflodesk.com/group-coaching Katrina’s outfit in this episode is from FORE ALL, use code KATRINAOWENS15 for 15% OFF your order. — Follow Katrina for more personal brand insights: | |||
| Pulling Punches: The Speaker Page Strategy That Gets You BOOKED On More Stages | 30 May 2025 | 00:16:43 | |
If you want to land more speaking gigs—and actually get paid to share your expertise—this episode breaks down the one thing most entrepreneurs are missing: a speaker webpage. In this week’s Pulling Punches micro-episode of KO Your Brand, Katrina shares the mindset shift, messaging tips, and strategic structure behind the speaker page that helped her (and her clients) get booked for major conferences, corporate trainings, and brand-building stages. She dives into:
If you’ve been telling yourself you want to speak someday, this episode is the sign to start acting like it today. Links mentioned:
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| The 3 Must-Have PR Opportunities Every Personal Brand NEEDS to Grow Profitably | 28 May 2025 | 00:46:43 | |
If you’re building a personal brand and wondering what actually moves the needle, this episode is your blueprint. In this week’s episode of KO Your Brand, Katrina breaks down the three essential PR opportunities every personal brand needs to build visibility, elevate authority, and grow a profitable business:
She shares how each tactic works individually, but more importantly, how they function together as a PR ecosystem that compounds your growth. Whether you’re just starting out or looking to scale, this episode will help you:
If you’ve been waiting for a clear, honest, strategic breakdown of what actually drives profitable personal brand growth, this is the episode to listen to. Links mentioned:
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| [KO Travel Diaries] Pulling Punches: Your Personal Brand is NOT Your Personal Life | 23 May 2025 | 00:12:09 | |
Hot take from a Hawaiian sunbeam: Your personal brand is not your personal life. In this unfiltered (and yes, bikini-clad) Pulling Punches episode, Katrina Owens breaks down a major misconception she sees every day online—people confusing oversharing for strategy. You’ll learn:
Whether you're tired of feeling pressure to share everything or you're ready to elevate your content from “vibes” to visibility strategy, this is your sign to get real (and refined) about your personal brand. Want a personal brand that books you press, stages, and dream clients—without performing for the internet? Here’s where to start:
Links & Resources:
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| [KO Travel Diaries] How Travel Built My Personal Brand (And How It Can Build Yours Too!) | 21 May 2025 | 00:42:18 | |
Can traveling really grow your personal brand? In this unplugged, Hawaii-recorded episode, Katrina Owens shares the behind-the-scenes of how she built an international personal brand that lets her fly first class, land global PR opportunities, and book speaking gigs across North America—without burning out or being glued to her desk. She’s not selling you a dream. She’s walking you through the strategy. Whether you’re a coach, service provider, event host, or local business owner, this episode breaks down:
If building a global reputation actually feels like a goal this year, Katrina shows you exactly where to start—and how to make it sustainable. And if you're ready to get visible worldwide? Join the Fame-Ready Entrepreneur Program — the only year-long coaching container that gives you live support, global PR opportunities, and all the tools you need to grow a personal brand that travels well. Click here to grab all the details about this one-of-a-kind program: https://knockoutdirective.myflodesk.com/group-coaching
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| Pulling Punches: Introducing the Fame-Ready Entrepreneur Program | 16 May 2025 | 00:12:51 | |
Want to grow your personal brand using PR — but don’t want to spend thousands on a publicist or agency? This week on Pulling Punches, Katrina Owens officially introduces the Fame-Ready Entrepreneur Program — her 12-month group coaching and PR access membership designed for entrepreneurs who want to become famous for their work. Inside this micro-episode, you’ll learn: ✅ What the Fame-Ready Entrepreneur Program actually is Whether you’re looking to get featured in the media, speak on stages, or finally grow a recognizable online presence that converts — this program gives you the training, tools, and access to make it happen. Join the Fame-Ready Entrepreneur Program now: https://knockoutdirective.myflodesk.com/group-coaching | |||
| Speaking as a Marketing Tactic vs. Keynote Career: What Every Entrepreneur Needs to Know | 14 May 2025 | 00:39:48 | |
If you've ever dreamed of standing on stage to grow your brand—but you're not sure how to actually start—this episode is for you. In today’s deep-dive, Katrina Owens, personal branding and PR expert, breaks down the real difference between using speaking as a marketing strategy to attract clients vs. building a full-blown career as a keynote speaker. (Spoiler alert: The goals, audience, and content are totally different.) Whether your aim is to drive sales, build credibility, or eventually get paid thousands per talk, Katrina shares the exact steps to get started, from podcast guesting to securing your first stage, and how to know when it's time to start charging. You’ll learn:
Plus, Katrina shares all the juicy details about how the Fame-Ready Entrepreneur Program supports you with weekly coaching, insider PR and speaking opportunities, and live access to event organizers and industry experts. Click here to grab all of the details: https://knockoutdirective.myflodesk.com/group-coaching | |||
| Pulling Punches: How I Booked an NYC Speaking Gig Without Sending a Single Pitch | 09 May 2025 | 00:12:26 | |
In this behind-the-scenes episode of Pullin’ Punches, Katrina Owens shares exactly how she landed her biggest speaking opportunity yet — the Rich Girl Cult Conference in New York City — without sending a single pitch. Spoiler alert: it all came down to relationship-building. If you’re a coach, consultant, or creative entrepreneur trying to grow your personal brand and land speaking opportunities, this short and powerful episode will show you:
Katrina also shares how she went from feeling broke and burnt out in November to booking dream stages just months later — all by showing up, supporting other entrepreneurs, and nurturing real connections. Want to learn how to grow your own press-ready personal brand and get booked for speaking gigs, podcast interviews, and press features? Apply to join Katrina’s Fame-Ready Entrepreneur Program — her signature year-long visibility coaching experience designed to help personal brands go from seen to sought-after. Click here to learn more: https://knockoutdirective.myflodesk.com/group-coaching | |||
| Big Brand Energy Sessions: Your Exclusive Invite to the Fraser Valley’s Most Transformative Personal Branding Event | 08 Aug 2025 | 00:10:05 | |
Show Notes: In this solo episode, she reveals:
Katrina also gives listeners first access to tickets before they go public, plus a peek behind the scenes of her next-level brand evolution. Mentioned in this episode:
Links Mentioned: Follow Katrina for more personal brand insights: 🎧 Listen now to claim your spot at the table—and in the room—before tickets are gone. | |||
| Why Personal Brands Should Manage their OWN Public Relations Efforts (and STOP Hiring Traditional Agencies) | 07 May 2025 | 00:41:39 | |
Thinking about hiring a publicist or PR agency to grow your personal brand? You might want to hit pause on that. In this unfiltered episode of KO Your Brand, top personal branding and PR expert Katrina Owens reveals why she no longer believes in traditional PR, and what personal brands should be doing instead to feel truly famous for their work. Katrina dives into the outdated agency model, the hidden costs of outsourcing publicity, and how done-for-you PR often leads to missed opportunities and a lack of real results. Instead, she makes a strong case for learning how to do your own PR (or training your team to do it) so that you can own your relationships, build sustainable visibility, and grow your personal brand with confidence. If you're a coach, consultant, speaker, or founder wondering how to land more media features, podcasts, and speaking gigs without paying $4K+/month to an agency, this episode is for you. In this episode, Katrina covers:
Want to start building a press-ready personal brand that attracts visibility opportunities with ease? Join Katrina’s new group coaching program, the Fame-Ready Entrepreneur Program — now open for enrollment. Weekly coaching, PR trainings, and a vault of proven strategies to help you grow your brand on your terms. Click here for all of the details: https://knockoutdirective.myflodesk.com/group-coaching | |||
| Pulling Punches: Why a Branded Email Address Is Non-Negotiable for Building a Professional Personal Brand | 02 May 2025 | 00:12:29 | |
In this week’s Pulling Punches episode of KO Your Brand, personal branding and PR expert Katrina Owens explains why a branded email address is non-negotiable if you’re serious about growing a professional personal brand. Still using a Gmail, Hotmail, Outlook, or Me.com email address for your business? Katrina shares exactly how it damages your credibility, decreases your perceived value, and sends the wrong message to potential clients, podcast hosts, event organizers, and press contacts. In this episode, Katrina breaks down:
Whether you’re pitching media, applying for speaking gigs, or just emailing a new client — your brand infrastructure matters. Links & Resources:
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| How I Flipped my Marketing Agency into a Profitable Personal Brand in 90 Days | 30 Apr 2025 | 00:47:51 | |
In this episode of KO Your Brand, host and personal branding expert Katrina Owens shares the behind-the-scenes story of how she transitioned from running a traditional marketing agency to building a profitable personal brand and coaching business — in just three months. Through personal insights and actionable strategies, Katrina breaks down:
Katrina offers a candid look at the fears, risks, and rewards of making a bold pivot — and reminds listeners that success doesn’t come from playing it safe, but from betting on themselves. 🔗 Mentioned in this episode:
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| Pulling Punches: Why This PR Agency Email Flopped (And What You Should Do Instead) (LIVE Pitch Review) | 25 Apr 2025 | 00:13:46 | |
What happens when a PR agency pitches the wrong way? You get a Pulling Punches episode like this one. In today’s spicy short-form episode, Katrina Owens does a LIVE pitch review of a real email she received from a publicist — and breaks down exactly why it’s a no from her (and would be a no from most media gatekeepers too). If you’ve ever paid a PR agency or considered outsourcing your publicity, you need to hear this. Inside the episode, you’ll learn:
This isn’t a rant — it’s a reminder that public relations is relationship-building. And if your pitch reads like a mass email, you’re doing it wrong. Whether you’re pitching podcasts, events, or press opportunities, this episode will sharpen your strategy and help you become the kind of guest hosts actually want. Ready to learn how to pitch yourself with confidence and clarity? Join the Fame-Ready Entrepreneur Group Coaching Program here: https://knockoutdirective.thrivecart.com/fame-ready/ | |||
| How to Build a Blue Ocean Personal Brand that Makes You INSTANTLY Recognizable | 23 Apr 2025 | 00:46:06 | |
In this episode of KO Your Brand, Katrina Owens shares the exact Blue Ocean strategy she uses to help clients build personal brands that stand out, sell out, and stop competing in oversaturated markets. You’ll learn:
Want to get started today? Sign up for the Free Fame-Ready Challenge — Day 1 kicks off with Katrina’s Blue Ocean branding exercise so you can start uncovering your unique market position immediately. 🔗 Mentioned in this episode:
🎧 Don’t forget to subscribe, rate, and leave a review on Apple or Spotify if you loved the episode! | |||
| Pulling Punches: 3 Ways to Leverage Public Relations Opportunities on your Website | 18 Apr 2025 | 00:11:42 | |
You secured the podcast interview. You landed the media feature. Maybe you even spoke on stage. Now what? In this bite-sized Pulling Punches episode, Katrina Owens breaks down exactly what to do next — and how to leverage your hard-earned PR wins to grow your personal brand authority directly on your website. Whether you're just starting to build your visibility or you’ve already landed a few features, this episode will help you put your press to work. Katrina shares the 3 key ways to showcase public relations opportunities on your website, including:
This quick-hit episode is packed with practical advice and strategy that you can implement today — no publicist required. Register the free Fame Ready Challenge — includes the speaker page checklist: https://knockoutdirective.myflodesk.com/fame-ready-challenge | |||
| Fame-Hungry to Fame-Ready: The Origin Story of Katrina Owens | 16 Apr 2025 | 00:54:24 | |
In this deeply personal episode of KO Your Brand, Katrina Owens pulls back the curtain and shares the raw, unfiltered story behind her transformation—from a behind-the-scenes marketer with low self-worth to a confident PR and personal branding expert helping entrepreneurs feel famous for what they do. If you’ve ever felt like the hidden gem, the best-kept secret, or the supporting character in your own career… this episode is for you. You’ll hear about:
Whether you're at a career crossroads or just tired of feeling unseen, this origin story will remind you: you're allowed to be the main character. Resources Mentioned:
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| Pulling Punches: How to Get Started using THREADS for your Personal Brand | 11 Apr 2025 | 00:12:12 | |
In this Pulling Punches micro-episode of KO Your Brand, Katrina Owens, Personal Branding and Publicity Expert, gets real about why every entrepreneur should be using Threads to grow their personal brand and visibility. Forget everything you thought you knew about social platforms—Threads is Instagram’s answer to Twitter/X, and it's becoming a powerful discovery engine for business owners ready to expand their reach, land media opportunities, and connect directly with ideal audiences. Katrina shares why she recommends Threads to all her clients (yes, even the ones not on Instagram), and breaks down why profile optimization is non-negotiable if you want to attract PR opportunities, partnerships, and press. She even shares a real-life story about a missed opportunity from someone whose profile wasn't PR-ready. If you’re trying to build brand authority, attract media attention, or get booked and seen, this episode will convince you that Threads might just be your new secret weapon. Links & Mentions:
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| The Strategy, Mindset and ROI Behind my Personal Brand's Launch Event | 09 Apr 2025 | 00:54:55 | |
In this episode of KO Your Brand, Top Personal Branding & Publicity Expert, Katrina Owens, takes you behind the scenes of her sold-out podcast launch event, Launch & Learn. She breaks down the strategy, mindset, and logistics behind planning a personal brand launch party as a high-ROI business move. Whether you're thinking about launching a podcast, a new offer, a rebrand, or any major business milestone, Katrina walks you through exactly why you should be throwing a launch party, and what you need to evaluate before doing it. She shares how she curated an event that wasn’t just about her, but deeply valuable for attendees. From the decision to charge for tickets to the surprise emotional journey of selling just one ticket in the first 48 hours, this episode pulls back the curtain on what it really takes to plan and profit from a personal brand event. Links & Mentions:
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| Pulling Punches: Why Cold Pitching in the Comment Section is Hurting your Brand | 04 Apr 2025 | 00:08:42 | |
In this episode of KO Your Brand, Katrina Owens discusses the critical importance of building authentic relationships when pitching on platforms like LinkedIn. She shares a personal experience of receiving a poorly executed pitch, emphasizing the need for genuine engagement and understanding of the content before reaching out. Katrina provides actionable tips to avoid common mistakes in pitching, urging listeners to treat others as individuals rather than mere opportunities. Follow Katrina on Instagram & LinkedIn: https://www.instagram.com/knockoutdirective/ | https://www.linkedin.com/in/owenskatrina/ | |||
| Why Your Ego is Holding Back Your Speaking Career (and How to Drop It) | 06 Aug 2025 | 00:37:47 | |
Show Notes: In this candid, stream-of-consciousness episode, Katrina shares:
Katrina also opens up about the mental chatter, insecurities, and mindset shifts that come with stepping into a “next level” version of yourself—both in business and on stage. If you’ve ever struggled with the fear of being “too much” or the temptation to skip the hard, unglamorous work, this episode is a must-listen. Follow Katrina for more personal brand insights: 🎧 Listen now to learn why dropping your ego might be the most powerful move you make for your brand this year. | |||
| WTF is Public Relations & Why your Personal Brand Needs It | 02 Apr 2025 | 00:42:10 | |
In this episode of KO Your Brand, host and Personal Branding + Publicity Expert Katrina Owens dives into the real purpose of public relations (and spoiler alert: it’s not just about landing media features). She breaks down the five essential pillars of public relations—media relations, community relations, influencer relations, client relations, and industry relations—and explains how each one plays a critical role in building brand awareness and brand authority. Katrina also shares her personal journey of overcoming perfectionism and learning to prioritize connection over perfection. If you're an entrepreneur, coach, or creative who’s trying to grow your visibility, attract aligned opportunities, and get in front of the right people, this episode is a must-listen. Whether you’re trying to beat the social media algorithm or charge more for your services, public relations gives your brand the credibility and connections it needs to grow. Links & Mentions:
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| Welcome to KO Your Brand: Overcoming Perfectionism in Entrepreneurship | 28 Mar 2025 | 00:31:26 | |
In the inaugural episode of KO Your Brand, Katrina Owens shares her journey as a personal branding and publicity expert, detailing the challenges and triumphs of launching her podcast. She discusses her struggles with perfectionism, the importance of overcoming obstacles in business, and the significance of reconnecting with her vision. Katrina emphasizes the power of public relations and personal branding for entrepreneurs, aiming to inspire listeners to embrace their own journeys and feel 'fame ready.' The episode concludes with an announcement about her coaching program, 'Five Weeks Till Famous.' Links & Mentions:
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| TRAILER: Introducing KO Your Brand, the podcast for fame-ready entrepreneurs. | 05 Mar 2025 | 00:00:37 | |
INTRODUCING KO YOUR BRAND: THE PODCAST FOR FAME-READY ENTREPRENEURS. Every week, we'll deep dive into the personal branding and public relations topics that you've been dying to know more about. Top Personal Branding Expert, Katrina Owens, serves up your weekly dose of Big Brand Energy, with episodes that will motivate you to take your brand to the next level. First episode drops March 28, 2025. | |||
| Building a Personal Brand? Don’t Make THIS Naming Mistake | 01 Aug 2025 | 00:10:43 | |
Show Notes: In this short, actionable episode, Katrina shares her personal journey from “Knockout Directive” to “Katrina Owens PR,” and the real reasons why she pivoted toward a personal brand (even though she never saw herself as the face of her business at the start). Whether you're in the early stages or thinking about a rebrand, this episode will help you get clarity on which path aligns with your big vision—and what’s at stake if you get it wrong. She breaks down:
This episode is a must-listen for founders, consultants, coaches, and creatives who want to build a lasting business and personal legacy. Links Mentioned: Follow Katrina for more personal brand strategy: | |||
| 3 Reasons You're Not Getting Speaking Gigs (And How to Fix It) | 30 Jul 2025 | 00:44:02 | |
Show Notes: After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan. She shares:
If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap. 🔗 Links Mentioned: Follow Katrina for more speaker + personal brand strategies: Listen now to get booked more, speak better, and show up like the leader you are. | |||
| Why Your PR Strategy Can’t Stop at One Win: How to Keep Your Media Momentum Going | 25 Jul 2025 | 00:09:46 | |
In this week’s quick hit of Pulling Punches, Katrina Owens gets real about a common PR mistake—thinking your job is done after landing a few media wins. Straight from a recent coaching call inside the Fame Ready Entrepreneur Program, Katrina answers a burning question from a member: “How do I make my PR last longer than a post or a newsletter mention?” Spoiler: it’s not about resting on your past press. It’s about raising the bar—again and again. You'll learn:
Plus, a sneak peek at what's coming in August inside the Fame Ready Entrepreneur Program, including expert guidance on preparing for high-stakes speaking engagements. Heads up: The program price increases on July 31, 2025. Join now and lock in a full year of support, coaching, and curated pitch opportunities. Links Mentioned: Follow Katrina for more personal brand insights: 🎧 Listen now. Turn one-time wins into long-term visibility. | |||
| How to Become the Go-To Expert in Your Industry (Even If You’re Not “There Yet”) | 23 Jul 2025 | 00:42:45 | |
This week, Katrina’s coming in hot from her gym era with a real talk episode all about becoming the go-to expert in your space — even if you’re still building the confidence to claim that title. In true KO Your Brand fashion, she’s pulling back the curtain on the mindset shifts, brand positioning, and PR strategy required to step into expert-level visibility — especially if you’re done playing small and ready to get seen, featured, and known. She shares:
Whether you're ready to hit publish on bolder content or finally start pitching media, this episode will challenge and inspire you to own your space like the leader you are. Mentioned in this episode:
Links Mentioned: Follow Katrina for more personal brand insights: Listen now to finally be seen, heard, and hired as the go-to expert you already are. | |||
| Why Virtual Summits Are Your Fast Track to Speaking Gigs, PR Wins, and Brand Growth | 18 Jul 2025 | 00:09:04 | |
This week on Pulling Punches, Katrina Owens is sharing an insider opportunity that could seriously shift the trajectory of your personal brand. She’s speaking at the upcoming Standout to Sellout Virtual Summit (July 23–25, 2025), and in this quick-hit episode, she’s breaking down why these kinds of events are one of the smartest, most overlooked moves you can make—especially if you're trying to land speaking gigs, increase visibility, or grow your brand without spending a dime. In this episode, Katrina gets into:
Whether you're a seasoned speaker or just getting started, this is your chance to get in the room (virtually!) with 50+ industry experts—no travel, no ticket cost, just pure value. Links Mentioned: Join the Fame-Ready Entrepreneur Program: https://knockoutdirective.myflodesk.com/group-coaching Follow Katrina for more personal brand insights: | |||
| Launch Like a Pro: How to Build Hype & Master Your Launch with Public Relations | 08 Oct 2025 | 00:41:17 | |
Show Notes: This week on Fame-Ready, your host Katrina Owens is back with a bang, tackling what she's dubbed the "Anti-Launch Syndrome" that plagues so many entrepreneurs. She explains why simply posting a single "coming soon" announcement on social media is a surefire way to launch a flop. In this episode, Katrina breaks down the art of building proper hype and momentum around any major launch—whether it's a new podcast, a book, or a signature offer. She shares real-world case studies from her own business to show how strategic public relations can directly lead to significant sales and revenue. Tune in to learn:
Are you ready to stop quietly announcing your launches and start treating them like the big deal they are? Want to dive deeper into this topic? Katrina is offering a special promotion for the month of October: receive a 60-minute strategy session with her when you join the Fame Ready Entrepreneur Program. This offer is limited to the first five people, so click the link below grab your spot. Follow Katrina on Instagram @KatrinaOwensPR and the podcast @GetFameReady. | |||
| The Surprising Reason You Should Stop Working With a Speaking Coach (And What to Do Instead) | 15 Oct 2025 | 00:28:26 | |
This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is diving into a topic that’s buzzing across every networking call and summit room: why you’re not landing the speaking opportunities you want—and exactly how to change that. After hearing from dozens of entrepreneurs who want to speak more but feel stuck, Katrina breaks down what’s really holding most people back. If you’ve ever felt like you’re “ready” for the stage but aren’t getting booked, this is your wake-up call and action plan. She shares:
Katrina also gets personal about her early speaking days (hello, imposter syndrome), the moment she realized her brand wasn’t converting, and why her current “world tour” is only possible because she finally showed up differently online and in real life. She recounts her very first speaking gig and the humbling experience of her second, smaller one, explaining how these opportunities helped her build a foundation for her speaking career. She also explains how public relations was a key factor in securing her speaking opportunities this year. If you want to become a go-to speaker—without spending millions on a publicist or playing the “manifest and pray” game—this episode is your no-fluff roadmap. 🔗 Links Mentioned: Follow Katrina for more speaker + personal brand strategies: Listen now to get booked more, speak better, and show up like the leader you are. | |||
| 5 Habits That Are Holding You Back From Building a Personal Brand | 12 Nov 2025 | 00:40:34 | |
Show Notes: Katrina Owens dives into the five “Little Miss” archetypes that can keep entrepreneurs stuck — Little Miss Non-Committal, Inconsistent, Treats It Like a Hobby, Distracted, and Ego. Each one represents a mindset or behavior that keeps your visibility low, your confidence shaky, and your momentum stalled. Through relatable examples, Katrina helps you spot where these patterns might be showing up in your own brand, and how to course-correct with structure, focus, and consistency. If you’ve ever felt like you’re doing all the things but not seeing the results you want — this one’s your wake-up call. ⚡ 🎯 Key Takeaways:
If you’re ready to stop self-sabotaging and start showing up as the brand leader you’re meant to be — this episode gives you the clarity and courage to step forward with intention. 🔗 Links Mentioned: → Follow Katrina on Instagram: https://www.instagram.com/katrinaowenspr/ → Follow the Podcast on Instagram: https://www.instagram.com/getfameready/ → Connect with Katrina on LinkedIn: Katrina Owens ✨ Follow Katrina for all the behind-the-scenes insights, visibility strategies, and the mindset work that makes you Fame Ready. | |||
| Mastering Your Speaking Gigs: How to Prepare, Practice, and Elevate Your Stage Presence | 05 Nov 2025 | 00:33:35 | |
Show Notes: Katrina Owens dives deep into the real work behind landing and preparing for speaking gigs, from building a press-ready personal brand to mastering storytelling without relying on slides. This episode is packed with actionable advice for entrepreneurs and service-based business owners who want to confidently step on stage, connect with audiences, and grow their visibility. 🎯 Key Takeaways:
💡 If you want to speak on more stages in 2026 and beyond, this episode gives you the blueprint to get there! 🔗 Links Mentioned: → Follow Katrina on Instagram: @KatrinaOwensPR → Follow the Podcast on Instagram: @GetFameReady → Connect with Katrina on LinkedIn: Katrina Owens ✨ Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era.
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| Build a Personal Brand That Aligns with Your Purpose & Thrives | 29 Oct 2025 | 00:32:43 | |
Show Notes: Katrina Owens dives deep into the inner work behind building a personal brand that truly resonates with your values, not just your bank account. From navigating the weight of others’ opinions to trusting your own vision, this episode is packed with real talk for entrepreneurs and service-based business owners who want to be seen, make an impact, and thrive. 🎯 Key Takeaways:
If you’re a coach, consultant, or service-based entrepreneur looking to grow your visibility, impact, and personal brand with integrity, this episode is a must-listen! 🔗 Links Mentioned: → Book a 1:1 Discovery Call: https://calendly.com/knockoutdirective/30min?month=2025-07 Follow Katrina for more speaker + personal brand strategies: → LinkedIn: https://www.linkedin.com/in/owenskatrina/ → Threads: https://www.threads.com/@katrinaowenspr Follow Katrina on Instagram @KatrinaOwensPR and @GetFameReady for all the updates, surprises, and opportunities to step into your own fame era. | |||
| From PR Queen to Published Author: My Next Big Chapter (and maybe yours too) | 22 Oct 2025 | 00:25:54 | |
This week on Fame-Ready, personal branding and PR expert, Katrina Owens, is sharing a massive announcement — she’s officially writing her first book! After years of helping entrepreneurs step into their own spotlight, Katrina is taking her own next big leap and documenting the behind-the-scenes journey from idea to bestselling author. In this episode, Katrina opens up about the exact moment she decided to finally say “yes” to her book dream, how a conversation with selfpublishing.com changed everything, and why now is the perfect time to tell her story. If you’ve ever thought about writing a book (or doubted you were “ready”), this episode is your sign to go for it. She shares: Katrina also gives a peek into her book-writing routine, her favorite writing rituals, and how she’s balancing it all between speaking gigs, events, and dog-mom life. Plus — she invites listeners to join a special live webinar with selfpublishing.com to help you bring your own book idea to life. 🔗 Links Mentioned:
→ Follow Fame Ready on Instagram: https://www.instagram.com/getfameready/ → Follow Katrina: https://www.instagram.com/katrinaowenspr/ If you’re ready to share your story, amplify your impact, and turn your expertise into your next big brand move — this episode will light the fire you need. Listen now to get inspired, take action, and start your own bestselling journey. | |||
| How I Grow My Instagram by 100 Followers/Month (Without Going Viral) | 07 Jan 2026 | 00:41:59 | |
In this episode of the Fame-Ready Podcast, personal branding and PR expert Katrina breaks down exactly how she grew her Instagram to 3,000 followers organically, without buying followers, chasing trends, or forcing sales content. Recorded during the quiet stretch between Christmas and New Year’s, this episode blends personal reflection with practical personal brand strategy for entrepreneurs stepping into 2026.
Links Mentioned:
If you’re committing to growing your personal brand in 2026 — without burning out or betraying your voice — this episode will show you what actually works. | |||