Explore every episode of the podcast Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, authors, solopreneurs & small business owners
| Title | Pub. Date | Duration | |
|---|---|---|---|
| Pro Tips for Creating Playbacks of Group Coaching Calls - Ep 161 | 24 Apr 2025 | 00:12:32 | |
Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. In this episode, I detail my process for making group coaching call playbacks available to my members. I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers. My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly. 00:00 Introduction and Overview 00:21 Setting Up for Group Coaching Calls 00:47 Using Zoom Features for Accessibility 01:18 Post-Session Processing 01:41 Uploading and Summarizing with Descrip 04:52 Creating and Sharing Playback Content 06:23 Offering VIP Upgrades 09:34 Final Steps and Email Preparation 10:56 Conclusion and Contact Information Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month. https://www.descript.com/?lmref=XW9wYg ************************************** | |||
| Why Automation to Grow Your LinkedIn Network ANNOYS Everyone Ep 160 | 14 Apr 2025 | 00:12:32 | |
In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships. 00:00 Introduction: Why Automation on LinkedIn Annoys Everyone 00:22 Identifying Automation in LinkedIn Invitations 01:23 Violation of LinkedIn's Terms of Service 04:42 The Ineffectiveness of Automated LinkedIn Growth 05:44 Calling Out Automation Users 07:50 The Pitfalls of Automated Engagement 08:35 The Value of Genuine Interaction on LinkedIn 10:25 Conclusion: Grow Your LinkedIn Network Organically Resources Mentioned: LinkedIn's Terms of Service https://www.linkedin.com/legal/user-agreement#dos My friend Mic Adams published a blog about this a while back: https://www.linkedin.com/pulse/30-ways-lose-your-linkedin-account-using-tools-overview-mic-adam/ Here's a post from another highly reputable LinkedIn coach (Richard van der Blom) about this: ************************************** | |||
| Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Ep 151 | 11 Feb 2025 | 00:38:05 | |
Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley Where do we even get started with this process? What do we need to know about our accounting records as it relates to getting things ready for tax prep? What advice would you give to someone who's just getting started? What about somebody who's already well established, working with a CPA? Who does a good support team consist of? Could you give us some examples of what a startup cost would be compared to what is an operating cost? What are those common mistakes or pitfalls that we need to be avoiding? What do you recommend for someone who hasn't done their mileage yet and needs to before tax time? Do you recommend people try to do their taxes themselves? What's the difference between cash base versus accrual base? In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently. 00:00 Introduction and Episode Context 00:33 Meet Michelle Carley: Bookkeeping Expert 01:43 The Importance of Organized Accounting 07:17 Top Tips for Tax Preparation 10:40 Advice for Solopreneurs and Established Businesses 16:36 Common Bookkeeping Mistakes to Avoid 21:15 Cash Basis vs. Accrual Basis Explained 22:10 QuickBooks: Overkill or Essential? 22:35 Navigating QuickBooks Challenges 24:01 Live Q&A Session Begins 25:23 Mileage Tracking for Self-Employed 27:25 Tax Preparation Tips for Self-Employed 29:22 Profit First: A Money Management System 31:37 Free Resources and Offers 32:32 Connecting on LinkedIn and Final Thoughts Originally aired in July 2024 ************************************** | |||
| 061 Planning an Event? Learn Event Marketing Tips to Drive Attendance and Engagement with Victoria Ipri | 15 Jan 2024 | 00:41:10 | |
Planning an Event? Learn Event Marketing Tips to Drive Attendance and Engagement with Victoria Ipri ************************************** | |||
| 060 My Top 10 1/2 Tips for Marketing Your Event | 10 Jan 2024 | 00:18:37 | |
In this solo episode, I teach you 10 1/2 marketing techniques to help amplify your events. ************************************** | |||
| 059 Bad with Money? Science Says We All Are. Learn How to Make Wise Financial Decisions Anyway with Stephanie McCullough | 08 Jan 2024 | 00:40:40 | |
Bad with Money? Science Says We All Are. Learn How to Make Wise Financial Decisions Anyway with Stephanie McCullough ************************************** | |||
| 058 Collaborative Book Projects: A Pathway to Becoming an Author with Barbara Boldt | 03 Jan 2024 | 00:39:44 | |
Collaborative Book Projects: A Pathway to Becoming an Author ************************************** | |||
| 057 Essential Tips on How to Write a Business Book that Matters with Josh Bernoff | 27 Dec 2023 | 00:47:17 | |
Essential Tips on How to Write a Business Book that Matters with Josh Bernoff ************************************** | |||
| 056 LinkedIn Trifecta Talks - March | 20 Dec 2023 | 00:51:48 | |
Listen for LinkedIn tips from yours truly as well as my fellow LinkedIn experts Michelle B. Griffin and Michelle J. Raymond. ************************************** | |||
| 055 Mastering Your Voice with Tonia East Phanor | 18 Dec 2023 | 00:42:34 | |
This chat on "Mastering Your Voice" with Tonia East Phanor features public speaking and communication tips. ************************************** | |||
| 054 Promo Video Tips | 13 Dec 2023 | 00:15:07 | |
In this solo episode, I tell you why and how you should do promo videos for your upcoming events. ************************************** | |||
| 053 What Are You Offering? | 06 Dec 2023 | 00:24:19 | |
In this solo episode, I talk about the products and services that you might be offering to your customers as a coach, consultant, speaker, and/or author, and how to evolve your offerings. My 1-to-1 Offerings: https://www.mellermarketing.com/1-to-1-linkedin-coaching ************************************** | |||
| 052 Legal Templates & Resources for Solopreneurs with Bobby Klinck | 04 Dec 2023 | 00:42:55 | |
Legal Templates & Resources for Solopreneurs with Bobby Klinck ************************************** | |||
| Use Your 2024 Podcast Data to Assess Progress & Create Benchmarks Ep 150 | 03 Feb 2025 | 00:14:44 | |
Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. 00:00 Introduction and Yearly Reflection 01:04 Podcast Goals and Publishing Frequency 01:30 Expert Positioning and Episode Mix 02:01 Episode Performance and Listener Insights 06:16 Buzzsprout Features and Achievements 08:31 Editing Techniques and Tools 12:53 Monetization and Future Plans 14:13 Conclusion and Listener Engagement ************************************** | |||
| 051 LinkedIn About Statement | 29 Nov 2023 | 00:10:11 | |
In this solo episode, I give you the formula for writing an awesome LinkedIn about statement. ************************************** | |||
| 050 Lessons Learned as a Solopreneur with Paula Rosecky & Jen Spainhour | 27 Nov 2023 | 00:30:18 | |
050 Lessons Learned as a Solopreneur with Paula Rosecky & Jen Spainhour ************************************** | |||
| 049 Authentic Brenda - Fresh Faced | 22 Nov 2023 | 00:06:27 | |
In this quick solo episode, I want to inspire you to be yourself and be authentic! ************************************** | |||
| 048 Get Yo Mind Right! - Mental Health Tips for Solopreneurs by Nikeya Young | 20 Nov 2023 | 00:29:10 | |
047 Get Yo Mind Right! - Mental Health Tips for Solopreneurs by Nikeya Young ************************************** | |||
| 047 Easy Guest Reminders for LinkedIn Live | 15 Nov 2023 | 00:11:51 | |
In this solo episode, I review the instructions I provide to my guests in the 10 minutes before we go live every time. I guarantee these reminders will help you and your guest, and they will also result in you producing an enjoyable event for your viewers -- both live and in playback. ************************************** | |||
| 046 LinkedIn Company Pages Discussion (VIP Office Hours for Sept. 2023) | 13 Nov 2023 | 00:55:01 | |
Listen to this playback focused on LinkedIn Company Pages during my VIP Office Hours for Sept. 2023. Want to Join Us? ************************************** | |||
| 045 Can You Please NOT Add Me to Your Email List? | 08 Nov 2023 | 00:14:01 | |
Have you ever been added to someone's mass email list without your permission? Me too. Listen to this podcast and learn my tips on what to do NEXT to address this issue. ************************************** | |||
| 044 How to Create Systems & Processes to Save Time & Money by Sarah Larsen | 06 Nov 2023 | 00:30:47 | |
044 How to Create Systems & Processes to Save Time & Money by Sarah Larsen ************************************** | |||
| 043 The Meller Marketing LinkedIn Company Page 2023 Checklist | 01 Nov 2023 | 00:09:52 | |
In this episode, I offer you a few strategy tips covered in my free, downloadable resource, "The Meller Marketing LinkedIn Company Page 2023 Checklist." ************************************** | |||
| 042 Using Video on LinkedIn to Stand Out by Vicki O'Neill | 30 Oct 2023 | 00:22:24 | |
042 Using Video on LinkedIn to Stand Out by Vicki O'Neill ************************************** | |||
| Getting Your Point Across with Shep Sheperdigian Ep 149 | 27 Jan 2025 | 00:29:26 | |
Listen to this playback of my live chat with Shep Sheperdigian on "Getting Your Point Across" 00:18 How to Handle Technical Issues 01:02 Introducing Today's Topic: Getting Your Point Across 01:37 Shep's Background and Expertise 03:14 Tips for Effective Virtual Presentations 06:02 Engaging Your Audience 11:56 Using Themes and Storytelling 13:21 Overcoming Public Speaking Anxiety 14:57 Using Humor and Self-Deprecation 16:21 Practical Tips for Presentations 20:49 Using Teleprompters Effectively 25:27 Connecting with Shep on LinkedIn 27:37 Conclusion and Final Thoughts ************************************** | |||
| 041 What to Do with Online Criticism | 24 Oct 2023 | 00:15:54 | |
The longer you're in business and the more visible you are online, the more likely you'll be the recipient of criticism. Want to know what I do? Listen to this podcast.
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| 040 How to Get Really Focused & Get to the Point by Steve Woodruff | 23 Oct 2023 | 00:28:48 | |
How to Get Really Focused & Get to the Point by Steve Woodruff ************************************** | |||
| 039 Channel Your Internal "Taylor Swift" | 19 Oct 2023 | 00:16:09 | |
In this fun, solo episode, I want to inspire you to channel your internal Taylor Swift. ✨ ************************************** | |||
| 038 LinkedIn Company Pages Discussion (VIP Office Hours for Aug 2023) | 16 Oct 2023 | 00:56:19 | |
This episode is a playback of our Friday VIP Office Hours Zoom session for Company Pages. Want to Join Us? ************************************** | |||
| 037 Book Marketing and Publishing Tips with Michelle J Raymond and Michelle B. Griffin | 09 Oct 2023 | 00:48:21 | |
Book Marketing and Publishing Tips with Michelle J Raymond and Michelle B. Griffin ************************************** | |||
| 036 Activate Your Potential by Macarena Real de Azua | 02 Oct 2023 | 00:23:32 | |
Activate Your Potential by Macarena Real de Azua ************************************** | |||
| 035 Tips for Podcasting with Kendra Corman | 25 Sep 2023 | 00:41:12 | |
Tips for Podcasting with Kendra Corman ************************************** | |||
| 034 Webinar Reflections & Lessons Learned as a Webinar Host by Brenda Meller | 21 Sep 2023 | 00:13:08 | |
Are you a speaker, presenter, or webinar host? If so, when you present, you get this presenter's high, right? As you're presenting, you're engaging with the audience, you're getting positive feedback. And then immediately, it seems like within the first half hour after the event is over, you get a crash, right? And you start second guessing. You start thinking about everything that went wrong or what you could do differently and reflect upon. ************************************** | |||
| 033 Is Now the Right Time to Rebrand My Business? with Matt Huss | 18 Sep 2023 | 00:27:22 | |
Is Now the Right Time to Rebrand My Business? with Matt Huss ************************************** | |||
| 032 How to Get Out of LinkedIn Jail and Stay Out - by a LinkedIn Coach | 15 Sep 2023 | 00:45:15 | |
Have you ever been in LinkedIn Jail? Or how about a LinkedIn timeout (aka "Account Restriction")? I'm a LinkedIn coach. It can happen to you, too! Listen to this podcast to learn the story of my latest account restriction and my learnings to help you.
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| LinkedIn Profile Mini-Audit for Coach / Consultant: Angie Cox Ep 148 | 20 Jan 2025 | 00:14:34 | |
Here are the key LinkedIn tips I shared with Angie Cox: https://www.linkedin.com/in/angelacoxmsn/ during this LinkedIn profile mini-audit. ************************************** | |||
| 031 Reducing Your Speaker Anxiety and Sales Tension for Your Events with Brian Grossman | 11 Sep 2023 | 00:43:36 | |
Reducing Your Speaker Anxiety and Sales Tension for Your Events with Brian Grossman ************************************** | |||
| 030 Consulting: It’s Not About You! with Lee Meadows | 04 Sep 2023 | 00:27:47 | |
“Consulting: It’s Not About You!” as presented by Lee Meadows, PhD at the LinkedIn LIVE-A-Thon for the Enthusiastically Self-Employed on Thursday, August 24, 2023. ************************************** | |||
| 029 CHECKLIST review: LinkedIn for Podcasters | 30 Aug 2023 | 00:11:00 | |
CHECKLIST Review: LinkedIn for Podcasters Listen to this show for some tips I cover in my free, downloadable "LinkedIn for Podcasters" checklist. ************************************** | |||
| 028 3 Tips for Securing High-Impact PR for Your Business with Kelsey Kloss | 28 Aug 2023 | 00:43:30 | |
3 Tips for Securing High-Impact PR for Your Business with Kelsey Kloss
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| 027 Scaling Through Group Programs with Kerry Dobson | 21 Aug 2023 | 00:42:06 | |
Scaling Through Group Programs with Kerry Dobson ************************************** | |||
| 026 August 2023 Office Hours for Coaches, Consultants, Speakers & Authors | 16 Aug 2023 | 01:02:16 | |
Each month, I'm offering the "Enthusiastically Self-Employed" -- aka Coaches, Consultants, Speakers & Authors -- the opportunity to join me virtually for VIP Office Hours. As is common with first-time events, we had a few technical glitches, which I like to call "learning experiences" that will be fixed before our next call.
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| 025 Wondering How You're Doing as a Podcaster? Look at Industry Benchmarks & Document Your Progress. | 14 Aug 2023 | 00:13:10 | |
I published my first podcast at the end of March 2023. Since then, I've been aiming to publish at least one podcast a week, as well as increasing the marketing and promotion after episodes are published.
I'm also achievement-oriented, and sometimes knowing I'm doing well helps to motivate me to do more.
I also figured that by sharing this, I would be helping my clients, some of whom are also podcasters. I'll update this blog as I find more data or have updates. https://www.buzzsprout.com/?referrer_id=2141581
BTW - here are my other discounts / referral links: https://www.mellermarketing.com/specialoffers ************************************** | |||
| 024 How to Erase Self-Doubt for Entrepreneurs with Claudia Wyatt | 07 Aug 2023 | 00:41:47 | |
How to Erase Self-Doubt for Entrepreneurs with Claudia Wyatt ************************************** | |||
| 023 How to Use Canva More Efficiently in Your Business with Brenda Cadman | 31 Jul 2023 | 00:44:30 | |
How to Use Canva More Efficiently in Your Business with Brenda Cadman ************************************** | |||
| 022 Harnessing the Power of Makeup for a More Magnetic Onscreen Presence with Salina Beasley | 26 Jul 2023 | 00:45:58 | |
Harnessing the Power of Makeup for a More Magnetic Onscreen Presence with Salina Beasley ************************************** | |||
| LinkedIn PREMIUM Pages - new feature alert! Ep 147 | 13 Jan 2025 | 00:05:44 | |
Wondering if you have access to the new LinkedIn premium company page? In this podcast, I walk you through the new Premium Pages feature that is starting to roll out, where to find it, and a walk-through of the features you get with a premium page. 00:14 Navigating to the Admin View 00:25 Checking for Premium Page Access 00:56 Evaluating the ROI of Premium Pages 01:24 Key Features of LinkedIn Premium Pages 02:23 Auto Invites and Growing Followers 03:10 LinkedIn Ads Credit and Considerations 04:19 Conclusion and Final Thoughts ************************************** | |||
| 021 Grow Your Bottom Line with a Consistent In-Person & Digital Presence with Karyl M. Eckerle | 21 Jul 2023 | 00:43:30 | |
Grow Your Bottom Line with a Consistent In-Person & Digital Presence with Karyl M. Eckerle ************************************** | |||
| 020 Lessons of Being an Accidental Entrepreneur with Rachel Simon | 10 Jul 2023 | 00:51:45 | |
Lessons of Being an Accidental Entrepreneur with Rachel Simon ************************************** | |||
| 019 Earning What You Deserve as a B2B Consultant with Liz J. Simpson | 02 Jul 2023 | 00:47:12 | |
Earning What You Deserve as a B2B Consultant with Liz J. Simpson ************************************** | |||