"Crack the China Code" Podcast - Rossella Pfundt – Details, episodes & analysis

 If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone.

The problem? You’re not attracting the right travelers.

In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:
 Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summer 2025.

In this episode, you’ll discover:

What’s Really Happening This Summer 2025 in Europe?
Get a clear picture of Chinese traveler volume, demand, and where they’re spending.

How Much Are Chinese Luxury FITs Really Spending?
Real numbers that show why this segment is outperforming all others — and why it matters now.

Why This Segment Is a Must — Not a Maybe
Understand what makes this market essential for recovery and growth.

The 4 Trends Defining the Chinese Luxury Traveler in 2025
Including spontaneous booking habits, wellness preferences, and shareable experience demand.

The 2-Step Starter Formula You Can Use Today
No fluff — just 2 clear, doable steps to help you become visible, bookable, and trusted by Chinese high-spending FIT travelers.

 Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-related businesses in 2025. If you're in hospitality, retail, destination management or premium experience delivery — this episode is your roadmap to take action before the season passes you by.

RESOURCE MENTIONED IN THIS EPISODE:

1) FREE: THE CHINESE LUXURY FIT STARTER MANUAL 2025

Still missing out on this summer’s most valuable revenue opportunity?

This powerful free guide is your first step to unlocking the €30+ billion Chinese luxury travel market — designed specifically for European boutique hotels, high-end retailers, DMCs, and premium tourism businesses that want to start attracting high-spending Chinese Free Independent Travelers — even if you're starting from scratch.

Inside this must-have manual, you'll get:

✅ Essential market insights to understand who these travelers are, where they’re booking, and what they expect in 2025
✅ A proven 2-step starter strategy to make your business visible, relevant, and bookable — without needing a huge ad budget or Chinese social media
✅ Practical action tips to adapt your customer experience, touchpoints, and communication — to turn interest into real profit

 This is not theory — it’s designed for action.
 
 Click here to download your manual now and make 2025 your most successful year yet.

In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?
 
 With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you're unsure whether this is the right segment for your business, this episode is designed to give you clarity, insight, and a practical roadmap forward.
 
 Join me as I explore the latest travel trends and a unique, easy-to-implement 2-step formula to help you attract and serve this high-value audience, starting this spring 2025 and summer 2025.

In this episode, you will gain the following invaluable insights

Are Chinese Travelers Returning to Europe During Spring & Summer 2025 and Beyond?
​​Get acquainted with the latest statistics.

What Makes Chinese Visitors So Interesting for Your Luxury Business Right Now?
​Discover why these travelers are particularly valuable for your high-quality business in Europe.

Can Your Business Category Benefit?
​ Learn about the main business categories in Europe that stand to gain the most from the influx of Chinese travelers in the second quarter of 2025 and beyond.

How to Get Started?
Uncover the unique, easy-to-implement formula for attracting Chinese luxury consumers this spring and continuing beyond.

Chinese luxury travelers represent the most lucrative outbound tourism segment in Europe right now. You cannot afford to miss this opportunity if you run a boutique hotel, a luxury retail shop, a high-quality tour operation business, or any other luxury high-end service company.
 
 This episode gives you everything you need to know to prepare your business, realign your strategy, and tap into this booming market. Take inspired action today and set your business up for success throughout the second quarter of  2025 and beyond.

 RESOURCE MENTIONED IN THIS EPISODE:

1) FREE: THE CHINESE TOURISTS STARTER MANUAL 2025 

Want to unlock the Chinese luxury tourist market this year?

This free guide is tailored for  European high-quality tourism-related businesses, especially European boutique hotels, luxury retailers, and high-quality service businesses. It is your go-to resource for understanding and attracting high-value Chinese travelers in 2025. 

Inside, you’ll discover:

• Key insights into Chinese luxury traveler behavior and preferences.
• A simple, effective 2-step strategy to start marketing your business to this lucrative audience.
• Practical tips to align your services and communication style with Chinese cultural expectations

Whether you're in hospitality, retail, or travel, this guide helps you:

• Understand today’s Chinese Luxury FIT traveler
• Avoid the common mistakes most European brands still make
• Position your business as a top choice for this valuable market

 Download the manual now and make 2025 your most successful year yet.

– click here

​

Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023.

You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe and the kind of experiences they seek. Equip yourself with these top-notch insights, poised for immediate implementation into your strategic playbook.

Throughout this episode, I will provide you with profound insights to address these pertinent questions. Moreover, anticipate gaining the following invaluable knowledge:

·      Identify the precise Chinese Consumer Segment eager to explore Europe in 2023.

·      Uncover the Key European Business Categories set to thrive on the influx  of  Chinese luxury travelers in 2023 and beyond

·      Discover the essential ingredients of the "Winning Chinese Luxury Consumers" formula – transforming your European business into an irresistible magnet for Chinese luxury travelers

 The Chinese tourism market in Europe is a goldmine of untapped potential for businesses like yours. Its current significance is just the tip of the iceberg, as it promises substantial growth in the years ahead. By integrating the recommendations shared in this episode into your business strategy, you'll be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market.

​ 

RESSOURCE mentioned in this episode:

FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:

Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

Click here to apply for your free session

In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, leading to a short-term increase in revenues, or do they have long-term relevance to your business success?"

Throughout this episode, I will provide you with in-depth insights to address these relevant questions. Additionally, you can expect to gain the following invaluable knowledge:

• Why does the initial wave of Chinese travelers coming to Europe this Summer hold significant power for your business?
• Get to know the exact details of the behind-the-scenes process that makes these travelers so important
• Uncover the unique formula that will set your business quickly up to involve Chinese consumers to get good PR.

The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market

RESSOURCE mentioned in this episode:

FREE ASSESSMENT ONLINE SESSION CHINESE TOURISTS EDITION:

Apply for your free online "Assessment session" to get crystal clear on how to map out your action plan to attract Chinese consumers as soon as possible for your business in Europe - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry.

Click here to apply for your free session

Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visitors demands your immediate attention in order to boost your revenue.

Throughout this episode, I will provide you with in-depth insights to address these pertinent questions. Additionally, you can expect to gain the following invaluable knowledge:

• Uncover secret key insights about the new wave of Chinese travelers back to Europe - about their spending power and the spending categories for your strategy.
• Get to know exactly which businesses in Europe can benefit from this lucrative target segment.
• Unlocking the unique kicking-off formula that presents a golden opportunity to rapidly engage with this captivating target segment.

The Chinese tourism market in Europe is a goldmine of untapped potential for high-quality businesses like yours. It's an opportunity that should never be underestimated or overlooked. The market's current significance is just the tip of the iceberg, as it holds the promise of substantial growth in the future. By embracing the insightful recommendations shared in this episode, you will be armed with the knowledge and tools needed to unlock the vast opportunities within this highly profitable market

​

RESSOURCES mentioned in this episode:

(1) KICKSTART STRATEGY SESSION:

Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 

(2) PLAN YOUR PROMOS PACKAGE: 

This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!

It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shopping in Europe.

But can the first wave of Chinese consumers be the right target segment for your business? You're curious about if the first wave of Chinese visitors needs your focus?

In this episode, I will provide you with detailed answers to these relevant questions by uncovering key information about the relevance of the first wave of Chinese outbound tourists for your high-quality tourism-related business. 
Plus, you will receive the following prime knowledge:

-  Uncover the secret insights about the consumer profile of the early travelers coming back to Europe 

-  Get to know what makes the first wave of visitors so powerful for your business in Europe 

-   The unique jumpstart formula – which will give you the opportunity to unlock this interesting target segment for your business quickly 

The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market.

RESSOURCES mentioned in this episode:

(1) KICKSTART STRATEGY SESSION:
 Book your online "Kickstart strategy session" to clarify your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 

(2) PLAN YOUR PROMOS PACKAGE: 

This ultimate self-study training package is designed to help you as a European business owner quickly, get all the relevant information to set up your business and unlock the huge spending power of Chinese consumers in Europe!

It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023

 As a high-end tourism business in Europe, your goal is to increase revenue and counterbalance the effects of rising energy costs and decreasing purchasing power among your customers. You're searching for a target market that is willing to spend big on travel and shopping experiences in Europe. You're curious to know if Chinese consumers could be the right fit for your business.

You will exactly find out by listening to this episode where you will get the latest key information about the willingness of first-wave travellers to spend money on luxury products and about their interest in superior travel services. Plus, you will receive the following prime knowledge:

 -All relevant insights & facts about the first wave of Chinese tourists returning to Europe and the latest research about these travelers returning to Europe and what that means for your high-quality business in Europe.

- The top business categories that can benefit from the spending power of Chinese travellers in Europe in 2023

- The ultimate two-step kickstart formula that will help your business to start to attract the new wave of Chinese visitors in Europe in no time.

The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market potential is huge right now and it will grow even more in the future. If you implement the recommendations from this episode you are ready to tap into this profitable market.


RESSOURCES mentioned in this episode:

(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 

(2) PLAN YOUR PROMOS PACKAGE: 

This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!

It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 2023.

 No matter whether you are a luxury hotel, high-quality department store, luxury retailer, jewelry store, or another premium tourism-related business, you are interested to focus on the right target segment to increase your business revenues in 2023 to offset exploding energy costs and the decreasing spending power of your customers.

You will uncover the latest key information about the willingness of Chinese consumers to spend money on luxury products and about their interest in traveling to Europe. Plus, you will receive the following  prime knowledge:

-All relevant insights & facts about the Chinese New Year Travel Period 2023 additionally the latest research about Chinese tourists and what that means for your high-quality business in Europe.

-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe in 2023 

-The ultimate two-step kickstart formula that will help your business to start to attract Chinese luxury consumers in Europe in no time.

The Chinese tourism market in Europe – is available for high-quality- tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. If you implement these recommendations you can tap into this profitable market.

RESSOURCES  mentioned in this episode:

(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 

(2) PLAN YOUR PROMOS PACKAGE: 

This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!

It delivers you the best training material, video training, checklists, and unique secret insights to learn from the best and so much more. This one-of-a-kind package is available for just 497 euros.  Click here to secure your package 

In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe.

Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related business, you are aware that during the low travel season in Europe, there are fewer revenues for your company.

Therefore, in order to achieve high turnover during the off-season, it is essential for your business to concentrate on the most profitable target market, which is now willing to spend money on travel and shopping in Europe.

You will uncover how your business can now during the low travel season in Europe, target the right segment, which is now ready to spend money, big money on traveling and shopping in Europe plus you will receive the following important insights:

- All the relevant facts & figures & insights about the Chinese New Year travel period and what that means for your business in Europe

-The top business categories that can benefit from the spending power of Chinese luxury consumers in Europe – during the Chinese New Year travel period

-The ultimate two-step last-minute success formula that will help your business to attract Chinese luxury consumers during the ongoing Chinese New Year travel period in Europe

The Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.

RESSOURCES mentioned in this episode:

(1) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session. 

(2) PLAN YOUR PROMOS PACKAGE: 

This ultimate self-study training package is designed to help you as a European business owner in a short time period, to get all the relevant information to set up your business to unlock the huge spending power of Chinese consumers in Europe!

 It delivers you the best training material, video training, checklists, links for your calendar, and secret insights to learn from the best. This one-of-a-kind package is available for just 499 euros.  Click here to secure your package 

In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023.

You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tourism market in the upcoming months.

It is important for your business

-To get clarity if you can benefit from the spending power of the new wave of Chinese tourists in Europe.

-To get certainty when Chinese tourists will be back in Europe.

You will uncover all the answers to these questions in this episode plus you will receive the following key insights:

- All the relevant facts & figures & insights about the development of the Chinese outbound travel market from July 2022 until December 2022 – and what to expect in 2023.

- The top business categories that can benefit from the spending power of Chinese visitors in Europe.

- The 2-step success visibility strategy that will help your business to get the attention of Chinese outbound tourists and Chinese consumers in Europe

The Chinese tourism market in Europe – is available for tourism-related businesses like yours and it deserves your attention. This market is huge right now and it will grow even more in the future. Implement these recommendations, and tap into this profitable market.

RESSOURCES mentioned in this episode:

(1) BAIDU LINK SUBMISSION:

Send your website to Baidu to be integrated into this powerful search engine. Step 1: Click on “Submit your website to Baidu” Step 2: Translate the website opening-up to English. Step 3: Fill out your website link and click the button submit. It will take several days and then your website will be included in the Baidu search engine.

Click here to submit your website to Baidu

 (2) KICKSTART STRATEGY SESSION: Book your online "Kickstart strategy session" to get crystal clear on Your Chinese Consumer KICKSTART ROADMAP - stop STRUGGELLING with the Chinese consumer market. - start getting into the most lucrative market for the European tourism industry. Click here to book your session.

((3) CHINESE CONSUMERS SUCCESS BLUEPRINT – VIP COACHING: This is a 1:1 custom coaching package for 6o days designed to walk you through my 4-step signature process to create your customized blueprint that will bring you massive revenues from Chinese Consumers living in Europe and the new wave of Chinese outbound tourists coming back to Europe on autopilot month by month in 2o23 and more so in the upcoming years.

Click here to get your Chinese Consumers Success Blueprint