Explore every episode of the podcast Coffee N° 5 with Lara Schmoisman
Dive into the complete episode list for Coffee N° 5 with Lara Schmoisman. Each episode is cataloged with detailed descriptions, making it easy to find and explore specific topics. Keep track of all episodes from your favorite podcast and never miss a moment of insightful content.
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Right place, right people - Brew Over Experiences, Community & Consumers with Tara Wilson
In this episode of Coffee N° 5, your host Lara sits down with Tara Wilson, powerhouse CEO, business owner, and women’s advocate to talk about the changing behavior of consumers.
Tara Wilson sheds light on what today’s consumers actually care about and how those values impact what they purchase. She talks about why an omnichannel approach is of utmost importance for the brands in search of a good connection with their audience.
Drawing from years of experience working with such companies as Samsung, Nike, and ESPN, Tara Wilson also covers the detail on data that influences what consumers care about.
Tune in to discover how to connect the dots and raise your brand bar high in today’s competitive market.
We’ll talk about:
The marketing shift to the community.
The Gen Z approach to branding.
What consumers prioritize and how it has shifted beyond packaging to performance.
What performance brands are and how to build them.
The pillars of building your service offering and how PR plays into.
When the right time to plan and execute an event is for new brands.
The timeline for executing successful events.
Creating events that are attractive to different audiences and generations.
For more information, visit Tara Wilson’s Linkedin.
Join Lara on Coffee N° 5 as she sits down and has coffee with Daniel Patrick Giles, the visionary CEO of Perfumehead. Discover how the pandemic influenced his scent journey, the science behind fragrance creation, and the importance of understanding your target audience. Learn about the link between memories, emotions, visuals, and branding, and debunk common myths in the fragrance industry. Tune in to hear a fascinating conversation about the power of scent and the passion behind Perfumehead's unique fragrances.
We'll talk about:
How blankness can inspire.
The role of COVID-19 in Daniel’s scent journey.
Why scent is an identifier.
How to create fragrances that’s attractive to your target audience.
The link and difference between memories, emotions, visuals, branding and you.
Vetting fragrance houses.
How the final scent formula is designed.
Debunking myths that industry novices have.
For more information, visit Daniel Patrick Giles' Linkedin.
Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.
Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market.
Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!
We'll talk about:
The ins and outs of ingredients
How to navigate formulae and the product development process
Tips for finding a formulator and store as a small brand
The cost of exploring ingredients and product formulation
Why knowing where you want to take your brand is crucial for your ingredient checklist
The connection between product formulation, branding, and the market
Arthur Woods is a social entrepreneur and LGBTQ+ leader working at the intersection of equity, inclusion, and technology. He was named to Forbes 30 Under 30 and 40 Under 40 by BEQ. He is the author of the book, Hiring for Diversity; he is a three-time TEDx speaker and has advised leading brands from Disney, Sonos, and MetLife to the Smithsonian.
He is the Co-Founder of Mathison, a venture-backed technology platform equipping employers with everything they need to manage their diverse hiring efforts. He is the creator of the first Equal Hiring Index to assess and benchmark inclusive hiring practices. Arthur came from Google, where he led operations for YouTube’s Education division and oversaw YouTube for Schools. Arthur previously co-founded Imperative, a leading social learning platform; Out in Tech, the largest global LGBTQ technology community; and Social Impact 360, a collegiate social enterprise education program.
He talks about the importance of leaders building an inclusive environment for individuals from diverse backgrounds to feel included in an organization and the many benefits of having a diverse and inclusive workforce.
His Book “Hiring for Diversity: The Guide to Building an Inclusive and Equitable Organization” brings together the most cutting-edge practices for implementing a diversity hiring strategy that leaves your organization with a comprehensive view and an actionable plan.
The paperback and ebook are currently available!
What You’ll learn
What does it mean to be a leader?
How to embrace the cultural diversity of your teams
As a business owner, one thing you can not run away from is the agony of having to “break up” with a client. There are many reasons why you may want to discontinue your relationship with a client but how do you know the right time to leave? What are the things you need to know before and after establishing a relationship with a client to make sure that you do not suffer major losses after the break? We discuss this and many more in today’s episode of Coffee N5!
The host of the podcast, Lara Schmoisman is a marketing strategist, coach, international speaker and founder of The Darl. With extensive years of experience in helping businesses succeed in the real world, Lara has been a force to reckon with from the start. Born and raised in Buenos Aires, Argentina, she had her first radio job in her early teens, and started learning the ropes of marketing and advertising. Over the years, she worked her way up in the entertainment industry, digital marketing and advertising proving her grit along the way.
With skill sets and a bit of grit, she learned how to better understand what people need, how they need it delivered or accomplished, and how to automate systems to provide the best results.
Things You’ll Learn:
How to fire your client
What to do before and after you break up with your client
Create boundaries when dealing with a client
Safely protect your business against losses during a break up
It’s time to talk about MONEY! Who better to talk about money and financial intelligence than the one and only Mamma Rita Money, herself. We are so excited to chat with Rita Boccuzzi about financial intelligence and how she cracked the code on the money mystery.
With over 13 years of experience in financial services, Rita is armed with the wisdom and knowledge to help others. As a child she learned about saving from her parents. From age 18 to 33, she saved and received her first financial hit as the market reset, which resulted in the loss of half of her savings! As she began to rebuild, Rita was hit with another major situation: CANCER. While she was able to fight the cancer in her body, she wasn’t prepared for the cancer of her finances. Once again, her finances were drained, and she had to start from scratch—again.
From there, Rita was on a mission. Her mission and purpose is to educate 1 million families over the next five years on the mysteries of money and personal finance. She starts all of her educational resources and consultations with awareness and knowledge before building from there. She has helped many people, including other cancer survivors manage their money and turn hard situations into triumphs.
Things to Learn:
Find out how to never lose money.
Learn about the word formula for money
Discover how to develop your own money plan.
Rita shares about money accumulation pathway systems.
Learn how to use your core values to evaluate potential partnerships
Jennifer Davis is a creative and motivational marketing executive. She currently serves as the chief marketing and communications officer for Learfield, a media and technology company in the area of collegiate athletics. She drops in to share with us some of her marketing expertise and opinions as well as a discussion of her upcoming book “Well-Made Decisions.”
Jennifer has a wealth of marketing and leadership experience. She started her career writing installers for a software company. From there, she just ascended into success. She has led product marketing for the Training and Certification business at Amazon Web Services (AWS). She has leadership experience stealing digital transformation through organic and inorganic business growth for both entrepreneurial start-ups and Fortune 500 organizations. She has also been a Forbes contributor.
Her major emphasis when it comes to business communication and marketing is pushing to have high performance workers that are in-tune with the needs and wants of the customer. From there, she shares how this allows for an instinctual advocacy for the customer that builds loyalty and increases sales. Everything comes back to the customer’s needs.
Her book “Well-Made Decisions” allows business owners to maximize their decision-making to create a better working environment and customer experience. Like inventions, decision-making is 1% inspiration and 99% perspiration. Also, most of the work happens after the choice is made and the implementation begins.
The Paperback and ebook are currently available! The hardcover will be available soon in November.
Things you’ll earn:
The components of decision-making
The importance of having high-performance workers on your team
Michelle Enjoli joins us today to share her journey from starting out as a first-generation college student turned television producer to becoming a pro at digital marketing to finally becoming a leadership and career coach. She is one of those rare people that knew exactly what she wanted to do from a young age. She wanted to work in television and was able to start doing so while in college as a producer. From there, she grew and her interests changed. She was able to leverage her skills and pivot to the field of digital marketing. Through some deep soul searching and her own discovery process, she was able to change once more to a career that allows her to help people. Now, she spends her time helping people carve out their own paths within the workforce.
Michelle gives tips on how to select the career you want regardless of age or gender. She has worked with college students, recent graduates, and even more seasoned professionals. She starts by asking people “Who are you?” From there she helps them define their own personal brand and use that information to decide where they want to go.
Things You’ll Learn:
Michelle and Lara discuss the importance of being able to market yourself.
Pull back the curtain of the glamorized look of entrepreneurship and dive into the reality with Michelle and Lara.
Michelle shares how to navigate your career and leverage your skills or each opportunity.
Learn how to start defining your personal branding.
For more information about Michelle Enjoli and the work she does, check out her website.
Today on the Coffee No. 5 Podcast, we are excited to share our conversation with Yvette Bodden, Founder and Author of Awakened-Woman, a platform designed to inspire, empower and encourage women to become their best selves. Being a Dominican American journalist born and raised in New York, her platform has been a shining light that uplifts Hispanic women of different backgrounds and cultures. In this episode, she shares her journey from managing conflicting labels and cultures to the reality of embracing human experiences, discussing the differences in writing for an English-speaking audience vs. a Spanish-speaking audience and all of the nuances in between.
Here's what you'll learn:
Yvette shares her experiences as a second generation Dominican American and how that has impacted her drive to share other Hispanic women’s stories.
Finding the right balance between two languages in a way that captivates readers from different cultural backgrounds.
Yvette’s funny personal anecdotes about Spanish idioms and how to translate them.
The importance of building a strong, united community where everyone can learn from each other.
Yvette’s formula to generate empathy within an audience through her storytelling.
For more information about the Awakened Woman, click here. Follow Yvette Bodden on Instagram.
Morris Sims is the CEO of Sims Training and Consulting. Before that, he left his career of engineering after five years and dove head-first into the world of sales. He spent 32 years with New York Life Insurance Company and retired as the VP and Chief Learning Officer in the Agency Department. Join us as Morris discusses the importance of knowing how to sell yourself and your product/company in every situation. He shares with us the value of getting to know your customer, building credibility, and the importance of understanding your “Why".
Here's what you'll learn:
Morris shares the importance of caring about people and providing solutions as opposed to pushing products.
Morris shares the different roles of a salesperson.
Morris discusses the 5 Critical Questions any business person must answer to achieve success
Morris defines marketing and prospecting.
For more information about Morris Sims and Sims Training and Consulting, check out his website here.
Download Morris Sim’s free audio to learn how to grow your business here
If you want to learn more about the show, visit our website!
Coffee N5 - Episode 64: Discovering the Common Path to Uncommon Success with John Lee Dumas
John Lee Dumas takes time to chat with us about his journey to becoming the founder and creator of Entrepreneurs On Fire, an award-winning podcast detailing the lives of 3,000+ successful entrepreneurs. He tells us about his time serving in the U.S. Army as an officer then transitioning from law school to corporate finance to EVEN real estate before finding his own niche in the podcasting industry. He launched the first-ever daily podcast interviewing entrepreneurs in 2012 and hasn’t stopped since. He took this as an opportunity to learn about the secrets of entrepreneurship and share that information with the rest of the world.
He has compiled all of these secrets, tips, and tricks with his own experiences and lessons learned into his new book: The Common Path to Uncommon Success, where he gives us 17 steps to become a successful entrepreneur.
John Lee Dumas gives a preview of the lessons he has learned from his own experience combined with chats with 3,000+ entrepreneurs detailed in his new book.
Here's what you'll learn:
What is John Lee’s definition of an entrepreneur?
How can we use our failures along with our successes to launch a new venture?
How can doubt prevent a person from moving forward to achieve their goals and pursue new ventures?
How can ego be detrimental to any entrepreneurial success?
John Lee and Lara divulge information on the importance of consistent learning and becoming a risk management specialist.
John gives us a sample of the first three steps outlined in his book.
Erin Claire Jones is a leadership coach, in this podcast together we will explore the concepts of Human Design and how to incorporate all of that into your day-to-day and improve your interpersonal relationships.
Human design is a system collaboration of astrology, the Kabbalah system, genetics, biochemistry, the chakra system, and many others in an effort to allow people to find and define themselves and explore how they best interact with others. She unveils the manifesting generator, generator, projector, manifestor, and reflector.
Human design is meant to be incorporated into your everyday life. As you unveil yourself and begin to explore the different facets of your own design, you will notice the people that surround you within every area of your life. This allows you to navigate and improve your interpersonal relationships and create safer spaces for yourself and others around you
Here's what you'll learn:
The 5 types outlined in Human Design.
Manifesting generators: The Multifaceted Doer
Manifestors: The Innovators
Generators: The Creative Doers
Projectors: The Advisors
Reflectors: The Evaluators
Human Design is not meant to keep people in a box, but to permit people to learn more about themselves and how to do the things/jobs that they are assigned effectively and in the best way possible.
If you want to learn more about Erin Claire Jones check out her social media channels.
Justin Oberman has been known by many names; The Sherlock of Strategy, The Barnum of Branding, The Copernicus of Copywriting, and The Aristotle (he prefers Asimov) of Advertising. We sit down with Justin to discuss modern advertising, how it's changed over the years, and what it takes to be a copywriter in the industry today. Justin gives us a look at what he's learned over the years in advertising and some tips for aspiring copywriters looking to get into the world of copywriting. Justin also explains how he found himself in the advertising and copywriting industries, from his days in college to his current roles today. Advertising and copywriting have changed in many ways through the decades, and some aspects have remained the same. From direct mail advertising to digital advertising, we'll take a closer look at what goes into the process of creating a successful marketing campaign while incorporating brand awareness and much more!
Here's what you'll learn:
How Justin Oberman got into the advertising and copywriting industries.
How advertising and copywriting have changed over the years.
What goes into the process of creating a successful advertising campaign.
Some tips for aspiring copywriters looking to get into the industry.
If you want to learn more about Justin Oberman or his thoughts on advertising and copywriting, check out his social media channels.
Discover expert strategies for reactivating dormant audiences and learn how these tactics inspired the launch of Dean Ginsberg's groundbreaking company. Uncover the astounding success rate of email marketing and the undeniable value of direct communication with your audience. Explore the importance of intentionality in crafting email marketing campaigns and gain insights into what to focus on in each message to your audience. Plus, unlock essential tools for tracking and improving your brand's reach through email marketing, and harness the power of different forms of data to grow your email list. Tune in now to Coffee N° 5 for actionable tips and invaluable advice from industry leader Dean Ginsberg.
We'll talk about:
Strategies for reactivating dormant audiences and how these strategies led to the launch of Dean’s company
The success rate of email marketing
The value of direct communication with your audience
The importance of being intentional when crafting email marketing
What to focus on in each email to your audience
Essential tools for tracking and improving your brand’s reach with email marketing
Different forms of data and how to use it to grow your email list
Amelia Sordell started her branding business, Klowt, by branding human beings and not just companies. In this podcast with Amelia, she discusses how she got her business up and running through skills and techniques for building confidence, accepting rejection, and focusing on personal branding. Amelia's human-centered marketing approach has generated real results in a surprisingly short time! In our discussion, she explains how she has made the marketing world work for her, instead of the other way around!
Here's what you'll learn:
How to gain the confidence you need to succeed in the workplace or in starting your own business.
How Amelia created the mindset she needed to start her successful business, Klowt.
What’s important in a human-centered marketing environment.
Techniques geared towards being more comfortable in the marketing and branding industry, such as confidence and resilience to rejection.
If you’re interested in learning more about Amelia Sordell or Klowt, visit Klowt’s website or her social media!
When it comes to leadership, and what it takes to lead successfully, everyone has an opinion. However, Jay Weiser has developed The Five Leadership Superpowers℠ as a proven framework for learning to lead! Jay discusses how he came up with these superpowers, how they apply to leadership, and how you can use them to become a better leader. Jay has redefined the way we look at leadership so that it not only applies to the workplace, or getting a promotion, but also to our day-to-day lives and taking initiative. Being a leader isn’t simply influencing, according to Jay Weiser, but how you build a better future.
Here’s What You’ll Learn
The Five Leadership Superpowers℠ leadership framework, developed by Jay Weiser.
How Jay Weiser came up with these individual superpowers.
How the five superpowers apply to leadership.
What goes into being a true leader, in and outside of the workplace.
If you’re interested in learning more about Jay, or The Five Leadership Superpowers℠, visit his social media pages!
Making money in the public speaking industry can seem like an insurmountable goal. So, many factors are involved with finding the right topic, expertise, and audience. Ashley Kirkwood is an accomplished public speaker who has cracked the code to making money in this competitive industry. Ashley explains her ground-breaking framework and valuable lessons in confidence. From her beginnings as a corporate attorney to starting her own firm to reaching exceptional success as a speaker with her new Speak Your Way To Cash® speaker training organization, Ashley has branded herself as one of the industry's leading experts in paid public speaking. Ashley explains every step in the process of building your own framework to become a public speaker, how to begin a career in public speaking, and essential tools every speaker needs to get themselves out there in front of any target audience, from colleges to major corporations.
Here's what you'll learn:
Ashley Kirkwood’s explanation of her speaker training organization, Speak Your Way to Cash.
How to form a framework for becoming a paid public speaker.
The skills and tools needed for the job.
What every speech or presentation needs to be successful and engaging.
How to be prepared for various scenarios in public speaking.
Advice for finding the perfect target audience based on your unique expertise.
If you want to learn more about Ashley or Speak Your Way to Cash, check her website, Speak Your Way to Cash’s site, or her social media pages!
The strategy is not the only important thing when starting a business, the emotional triggers, and the hard work have the same value. Knowing yourself and how to manage your emotions is the key to knowing how to respond in critical situations. Micaela Passeri, Founder and CEO of Love Your Revolution, puts her business degree, experience, and many certifications to help entrepreneurs open their heart to more financial abundance with strategic monetization and sales structure implementation. She is an award-winning Emotional Intelligence and business performance coach and reveals some tips on how to be a successful entrepreneur.
Here's what you'll learn:
Keys to be a successful entrepreneur.
How to manage your emotions and the emotional triggers, these are the foundations to personal and business success, controlling your emotions knows how to respond in critical situations explained Micaela.
How to convert a free event/service to a paid client.
The first steps of becoming an entrepreneur. Micaela says the most important thing is to know what you want and where you want to go.
How to scale our business. It's all about strategy!
Emotional intelligence and leadership skills.
The compounding effect.
3 tips to be a successful entrepreneur.
If you want to learn more about Micaela, visit her social media.
There are different types of journalism: investigative, watchdog, online, broadcast, opinion, sports, entertainments, among others. Shannan Ferry, an Emmy-nominated anchor and reporter at NY1 News covers a little bit of everything, breaking news, anchoring and traffic reporting and she reveals some tips to achieve quality journalism. She has been reporting on the front lines of the coronavirus pandemic and was one of the main correspondents covering massive demonstrations in New York City after the death of George Floyd. She is out there waiting for the breaking news. Besides, Shannan has also covered high-profile events such as the New Years Eve Times Square Ball drop and New York Fashion Week.
Here's what you'll learn:
How to prepare yourself to talk in front of a camera.
How to ask the right questions. Shannan always has in mind what the audience wants to know.
How to handle breaking news. She mentions the importance of being organized to release the news on time and the fastest way possible.
How to find the human perspective behind a story.
The difference between informative and opinion journalists. There is a place for everyone.
The importance of being biased. Attribution is very important.
If you want to get in touch and learn more about her, visit her website Shannan Ferry, or social media.
It´s important to know how to present yourself to others, to create a story around your person. It's crucial to know what you're trying to achieve in every conversation, just to focus on the relevant information for each scenario, an elevator pitch is not the same as an interview. Olivia Christian, who has been working as a brand strategist for over 15 years and executive producer and host of The Game Last Night, through her workshop Own Your Story, coaches professional teams and one-on-one clients so they can create a compelling brand story.
Here's what you'll learn:
How to tell your story and create a compelling brand story.
How to focus your speech depending on the audience in front of you and what you want to achieve.
How to manage your time. Olivia highlights that people have a limited amount of energy to focus, the relevant information has to appear in that period of time.
The importance of hooking the audience emotionally.
The three tips about telling their story.
If you want to learn more about Olivia Christian and her work, visit her YouTube website, The Game Last Night or her social media.
Planning an important event is not as easy as it seems. Logistics, theme, guests, food and beverage, transportation, among others, are some of the most important items that have to be considered to achieve a successful event. Jenny Chang, recognized as one of the country’s ‘Top 50 Event Planners’ by PartySlate, and ‘Top 10’ in Los Angeles by Junebug Weddings, brings her strategies to break the boundaries of creating experiences. She is the founder of Rocknevents and Vowlá, an intelligent app matching clients with their own virtual wedding planner. Jenny has created a new level of creative expectations as she has been able to turn others’ dreams into realities for all celebrations and experiences. She creates memorable experiences for all: weddings, music festivals, birthday parties, and so much more. Jenny Chang is the event mogul that you want on your team.
Here's what you'll learn:
The importance of believing in yourself. Jenny Chang shares her path in the industry, how hard it was to get it.
The different items to consider before throwing a massive event.
How to create a theme taking into account the values that the host wants to transmit.
Tips to make a memorable event.
How to create an experience out of an event.
If you want to learn more about Jenny Chang, her works and services visit her social media.
The rise of influencers affected the marketing plan of every social media campaign. Alessandro Bogliari CEO & Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency that helps brands engage with Gen Z and Millennials on TikTok, Instagram and YouTube, shows the importance of influencer marketing. How to use influencers in your organic campaign, find the ideal influencer for your brand and how to connect with the influencer´s audience.
Here's what you'll learn:
The key points and strategies of influencer marketing. Alessandro explains what data to consider in an influencer marketing campaign (KPIs, media kit, audience information, influencer intel).
What a media kit is and the importance of it.
The different types of influencers: micro, medium, macro or celebrity influencers.
How to choose the ideal influencer for your brand. Alessandro stands out what to take in consideration to evaluate an influencer for your brand.
How to approach and communicate with them.
What platforms to use to collect and evaluate the data. The expensive one is not always the best one.
If you want to learn more about influencer marketing visit Influencer Marketing Factory website or their social media.
Let’s imagine that you wrote a book, your first manuscript. Now what? Do you reach out to a big publishing house or an independent one? What type of deal do you get? Do you try to promote the book yourself? How can you distribute it? What should the book look like? To answer all these questions, and many more, we invite Ardre Orie, celebrity ghostwriter and CEO of 13th & Joan Publishing House. Ardre published her first work when she was 10 years old and hasn’t stopped since then. In her publishing company, they provide guidance and support to aspiring authors from the early stages to the finish line. Ardre believes that there are stories that deserve to be told, passionate authors that didn’t find their place with the big publishing houses and not because of their writing skills, and she wants to help to amplify their voices.
Here’s what you’ll learn:
How did Ardre discover her passion for writing? A tribute to the women in her family and community.
What does a publisher do? Ardre explains the wide range of work that a publisher can do, from helping the author with the book concept to developing a distribution strategy and the reader experience.
What makes you publishable? For Ardre, there are audiences overlooked by the big publishing houses, with no relation to the quality of their work. At 13th & Joan, they are looking for stories that need to be shared.
You’ve got your first manuscript, what comes next? Ardre walks us through the next steps that a publishing house follows once they get a manuscript. It’s about analyzing the market and developing a distribution strategy aligned with the author’s goal and brand.
What is a publishing deal? There are several types. Ardre explains how these agreements usually work. Who has the copyright? What is the difference between a big publishing house and an independent company? Which one would be best for you?
Recommendations for first-time authors that are looking to get published.
Visit 13th & Joan to learn more about their work and how they can help you.
A good strategy can help us to achieve our goals, find a solution, and be more efficient. Some people use different strategies in their everyday lives. If you are an entrepreneur, you definitely need to start strategizing to put your name or your brand’s name out there, to be seen and heard. That’s why today we have Eva Jannotta, founder of Simply Put Strategies, a thought leadership, communication, marketing, and social media strategy consultant focused on entrepreneurs. Eva believes in making an impact in the world, and she provides assistance for those business owners that want to do the same, helping them to develop a strategy to magnify their voice.
Here’s what you’ll learn:
What are we talking about when we talk about strategies? How can they make your life more efficient?
Check your assets. Discover which assets you already have in your business and which ones you should look outside.
Conversion and social media. It’s not a popularity contest, it’s about discovering your best strategy to meet your goals without losing track of your audience.
Own it. Eva explains why an easy way to connect with your audience is by showing your personality, your voice. Honest conversations can set you apart and are key for your business and leadership development.
How to deal with negative feedback?
Being a leader is being responsible for the people that will follow you. Eva talks about being consistent and building your relationship with them.
Discover the secrets to navigating the event space and mastering collaboration in the latest episode of Coffee N° 5. Join host Lara and special guest Iryna Kremin as they explore how international events can elevate brands, offering invaluable learning opportunities. Learn how to tailor events to work for your brand and why it's essential to think beyond retailer attention. Find out the importance of adding a unique twist to events and brand establishment. Tune in for expert insights on making events a key driver of brand growth and success.
We'll talk about:
How to navigate the event space and the intricacies of collaboration
What brands can learn at international events
How to make events work for your brand
The importance of looking beyond retailer attention when growing your brand
Why it’s crucial to do everything, from events to establishing your brand, “with a twist”
When you write for a media outlet or a client, you might have some struggle to deal with your style and point of view and the client’s needs. Today, our guest is Ruksana Hussain, an award-winning journalist who has been writing for over 20 years for national and international print and digital media. She’s also the publisher and editor of Traveler and Tourist, a digital lifestyle magazine. Ruksana talks about what things you should be aware of when you start writing and how she built her career in journalism from scratch. How can you pitch yourself to someone? What elements should you have to show?
Being a publisher and editor herself, she also shares the way that she works with several writers to maintain the style of the magazine while also allowing the writers to develop their own.
Here’s what you’ll learn:
How Ruksana started in journalism and what helped her to build her career.
Ruksana discusses writing in your voice and style but also doing it aligned with the media and client. What should writers be aware of before starting?
An editor best friends: the brief and style guide.
How to deal with comments on social media? Ruksana analyzes the different strategies that magazines have.
What do you need to start as a freelance writer? Ruksana shares some tips to start pitching and writing.
Virtual Reality is evolving beyond the entertainment industry. Taylor Freeman, founder and CEO of Axon Park is very aware of the possibilities that VR has to offer. Spatial computing can improve our learning experience, and as Taylor says, it’s not here to replace the real or physical practice, we should see it as a resource to help us to learn procedures. With Axon Park, they created a virtual campus to provide medical training, but the goal is to expand it in the upcoming year. Taylor explains how this technology works and how it is changing the world, and what we should expect in the years to come.
Here’s what you’ll learn:
What do VR, AR, XR terms mean? The difference between each one.
What a virtual campus is and how it works. What is Axon Park’s goal?
How can VR help with training in different disciplines? It’s not about replacing the real practice, it’s about learning procedures in a new way. Taylor shares some case studies results.
The next steps for spatial computing. Taylor projects where this technology will take us and how it can interact with other types of technology. How can this be beneficial not just for our learning process, but also in our working places?
Thatiana Diaz is changing the media as the Senior Editor of Somos, the first cross-platform channel for the Latinx community of Refinery29. At Somos, they believe that representation matters, and they work to give voice to the members of the Latinx, knowing that there isn’t just one way to be Latinx. In this episode, Thatiana explains why she wants to change the game and how you can approach a vast and diverse community, providing good representation without stereotypes.
Here’s what you’ll learn:
What inspired her to pursue a career in the media and to take jobs aligned with her goal.
How it was to grow up as a first-generation Dominican American and what has changed since.
How Somos works, what does it mean to create content driven by the audience first? How do they manage to give voice to different members of the Latinx community?
Representation matters. For Thatiana, it is equally important to provide representation for the Latinx community and its diversity.
Thatiana shares what she believes is the main mistake companies make when they want to target the Latinx audience.
Laura Lee Botsacos went from selling cars to launching her brand of skin-care products, Apollo and Artemis Beauty by Equality. But we all know that being an entrepreneur is not easy, it takes a lot of hard work. What happens after you have your products ready? How do you make your first sales? Laura shares the different challenges she faced with having her products ready to go to the market, and the sales strategy she developed, focused on building a relationship with her customers.
Here’s what you’ll learn:
The secret formula of getting to know your brand and your audience.
Where and how you can find your ideal buyer?
What does it mean to have a business persona? And why it is necessary for networking.
Laura shares her strategy of how she reaches out to beauty editors to introduce her products and explains the key role of the follow-ups.
Laura gives us a few tips to sell yourself and your brand.
Change is part of our lives. We move from one role to another, in both our personal and professional lives. Some people might be unhappy with their lives, but afraid to move on, some others don’t know what to do next. Elizabeth Ribons is an entrepreneur, speaker, and founder of NEXT Career & Life, a podcast and community where women can find resources and support to take their next step. In today’s show, we talk about how to recycle yourself and how to discover what you want to do. It doesn’t matter if you want to find a new career path or embrace a new role in your personal life, for Elizabeth it’s all about figuring out where you are in life, and what you need.
Because what we needed when we were 20 years old, might not be the same when we are in our 40s, but the process of finding out is very similar, and it’s never too late to start.
Here’s what you’ll learn:
What you need to take the next step into your life. Elizabeth knows that it is never too late to reinvent yourself because we are constantly changing and evolving.
Know yourself and where you are in life right now. Ask yourself what fits into your life and what do you need.
How to be a scraper? All the roles that you had in your life, all your experience, everything that you learned can be put to good use.
Elizabeth gives several tips for anyone that wants to start a business. What should you do before making the jump? How can you find the right mentor?
Visit NEXT to find out more about the community and how they can help you.
Finding your dream job in today’s world is not easy. And it’s not easy to get people to stay in your company either. In today’s episode, we have Mindy Worel, from Inside Job Agency, a career coach and recruiter specialized in marketing and advertising. She has worked with Disney, Starz, Saatchi & Saatchi, among others. We talk about getting and keeping a job in marketing and advertising, what thing you should have in mind when you are looking for a work position and what can you do, as a company or employer, to have people wanting to work and grow with you.
Highlights:
As a career coach, Mindy knows that people don’t fit in boxes, especially in advertising and marketing. Yes, you need to find the right people for the job, but also you need to help the people that you have to find the way to achieve their goals.
Let’s talk about work culture. The unhappiness of workers is related to the work culture. Are they feeling valued? Do they have the tools they need, the time? For Mindy, employers must develop their work culture, and be clear about how they do things, and employees should think about if that culture, the system they have in place, matches their personal needs.
Mindy talks about promotion and a salary increase. What are you really after? It’s important that employers and employees know about growth opportunities in the company, and how to support and train new leaders. This will establish lasting relationships and loyalty.
How to be a team member? If you are thinking about starting a new job, or you’re already working, Mindy recommends that you figure out what you want, what is your goal, and what do you need to keep you satisfied and keep moving in the company. This has to be an open conversation and can change through the years.
Finding a new job. The perfect resume is the honest one, you can be aspirational, but that doesn’t mean that you lie about your experience. There are many careers related to Advertising and Marketing, so Mindy shares a few tips to help you figure out the right one for you.
Have you ever felt like the day went by, and you didn’t get much done? Or maybe you looked at all the things that you have to do and thought: I don’t have enough time for this. If so, then this episode is for you. Today’s we have Alexis Haselberger, time management and productivity coach, who will teach us that we do have time, much more than what we think, we just need to learn how to be more efficient. It’s all about developing a strategy that works for us and helps us get things done without feeling stressed. Alexis has worked with individual clients of all ages and with companies like Google, Lyft, Workday, Capital One, Upwork, among others. In this episode, she shares some tips and tricks that will help us to start using our time with intention.
Highlights:
Alexis works with people to help them be more efficient, this means, help them find a way to systematize things and do more with their time, so they won’t feel stressed out because they had so much to do and little time to do it, or because there’s a mismatch between the efforts and the results.
What is it on your plate? Alexis knows that every person is different, and therefore, the time management and productivity plan has to be created according to who you are.
Track your time! For Alexis, the first step is keeping a detailed record of what you do every day, and how much time you invest in it.
Use your time with intention. For Alexis, productivity has to do with choosing. Deciding what to do with your time, with the list of things that you have to do is very different from just letting the day happen to us, even if we decide to take a time off and disconnect from work. You’ll feel that you have accomplished more when you start to plan and choose.
The dopamine hit: Alexis defines this as the satisfaction you get when you cross things on your list. There isn’t a universal strategy that works for everyone. Each person can have their own strategy and be equally efficient.
Over the years, Alexis listened to clients say that planning and standardizing procedures took a lot of time. But they failed to realize that it was an investment for the future: you must take some time now to plan, standardize, and create templates, but in the future, it will save you time, it will make your work and others easier.
Alexis and Lara geek out about tips and tricks to help you organize your work and be more efficient with your time.
If you want to know more about Alexis and her workshops and coaching programs, visit her website or follow her on Instagram and Youtube. Check out her online courses.
Download our free guide to Clubhouse, and learn everything you need to know about this social network.
What do you think when someone says “networking”? Do you feel stressed or anxious? Sara Alepin found out that many people felt this way, and that’s why she founded District Bliss, a company for business owners that want to expand their network. Sara is an extrovert with a facility to make connections, and so she put her skills to good use on behalf of others. She knows that networking can be fun and that every event is an opportunity to find people to work or collaborate with.
Highlights:
Sara created District Bliss as a way to connect people. Sara knows that every event is a networking opportunity, and it can have fun and creative activities.
First impressions matter! Sara encourages you to do some research, choose the events that interest you, that speak to you. Then, you want to give a positive and memorable first impression. For Sara, it is ok if you talk about something not so conventional, or if you try to get a deeper conversation to know the other person. Don’t be afraid to be real.
Are you an introvert, or don’t know how to approach people? Sara’s got your back. She is an extrovert that looks for the introvert in any event and then manages to introduce herself and this person to other groups or circles of people.
Sara notices that many people are afraid to say the wrong thing. In her experience, it is important to pay attention to how we say something instead of what we say.
Sara knows that we, as humans, and especially as business owners, are constantly evolving, reinventing ourselves and our brand. And so it is ok to move forward and meet new people that are good for you at that moment, even if you disconnect from others.
Are you ready to do some networking? Once you have checked the event, the brand, and decided that it does speak to you, you are ready to go. Sara recommends having a document with your personal links, being prepared will make you feel more comfortable. Paid attention to what others are asking, and don’t be afraid to ask for what you need. Be honest with your intentions, and have an open mind.
Stories are important. A good story can captivate us until we lose track of time. But can we use a story, and therefore, storytelling in other environments, like…a company? Hillary Rea thinks we can, and even more: we should. She’s the founder of Tell Me A Story, a communication consulting business that teaches the art of storytelling to entrepreneurs, leaders, and anyone that wants to engage and connect with others in a different and more lasting way. If you want to be remembered, use storytelling.
Highlights:
Storytelling is an art form and a powerful communication tool. Hillary tells us how she discovered and started to practice it.
For Hillary, storytelling is a way to captivate your audience, people are more likely to listen to you and understand what you are saying if you tell them a story. And this is a skill that you can learn and improve over the years.
Hillary explains part of the elements of a story. Every story has a beginning, a middle, and an end. Once you have this structure, it is time to choose those moments or details that contribute to the story and focus on them.
You don’t have to be funny. Hillary knows that not all stories have to end with a joke. Humor has different layers, and it is ok if you want to tell a story and tell how you feel, without being funny.
Hillary teaches companies and leaders how to use storytelling to communicate and engage with their teams. Storytelling allows having a connection between coworkers and bosses.
We all have stories to tell. Hillary found out that many people didn’t want to tell their story because it didn’t have the perfect ending, and she works to let everyone know that you don’t have to have that perfect ending, or don’t have to meet your goals to have something to tell. You have to find what you want to say.
Hillary gives us three reasons why to use storytelling and examples on how to use it.
If you want to know more about Hillary and her work, check her website. And if you want to participate in a free session, read all about her next The Speak Up Session.
Download our free guide to Clubhouse, and learn everything you need to know about this social network.
We all know how important networking is. But did you know that it could be delicious? Nicole Dillon works in marketing and event planning, and she is also a bruncher. Combining the best of two worlds, Nicole created Women Who Brunch, a community of women who love networking, and learning from each other over brunch.
Highlights:
How did it all start? Nicole recounts everything that happened to her in 2013 that led her to start Women Who Brunch. It was a need to make real connections with people, not just getting a business card at some marketing event and forgetting about it over the weekend, and a need to meet and support women.
Making networking and learning a delicious experience. Nicole explains how Women Who Brunch works and what it means to everyone involved: it isn’t just an opportunity to learn, it is also an opportunity to make real connections, friendships even.
Looking for the human connection. For Nicole, in today’s world, we have so many ways to connect with each other, but it seems that we don’t know how to communicate with one another: haters on social media, the obsession over the number of followers, insecurities that we might have before posting. You need to find people (and content), that resonate with you, that inspire you.
Don’t let social media bring you down! There’s a thin line between finding content that inspires you and content that makes you compare yourself to others and feel down about it. Nicole had her fair share of those, but she was able to change her point of view: stop thinking about what others are doing, and focus on your story, yourself and your community.
If you want to know more about Nicole and her events, go to Women Who Brunch or follow them on Instagram
Explore the intricacies of manufacturing and product creation in this enlightening episode of Coffee N° 5. Discover the differences between private label and white label products and the hurdles involved in developing private labels. Get insider tips on effectively collaborating with startups and crafting sustainable products. Explore the vital link between manufacturing and marketing for beauty brands and what branding truly means in the manufacturing realm. Join the conversation as experts break down the complexities of the product creation process in a way that's easy to understand and captivating to listen to. Tune in for an educational and engaging exploration of the manufacturing world!
We'll talk about:
The complexities of manufacturing
The difference between private label and white label products
Challenges that come with developing private labels
The key to working with startups
How brands can develop sustainable products
The connection between manufacturing and marketing for beauty brands
What branding means in the manufacturing space
The intricacies of collaboration in the product creation process
For more information, visit Miami Growth Machine's Website.
Claire Wasserman decided to do her part to eliminate the wage gap. She is the founder and author of Ladies Get Paid, a community that empowers women to get control over their salary and careers. Claire has traveled across the country teaching women how to negotiate, whether it is a raise, holidays, a promotion, nothing is off the table when you are looking for better compensation.
Highlights:
Claire found a way, as an individual, to fight the wage gap: doing salary negotiations. Until we can change the system, the least we can do is make sure we are being paid what we deserve.
Put your mind into it: don’t be afraid to ask. You are the only one able to speak about your job and accomplishments, make your case. And think about what you are going to do or ask if they say no.
For Claire, it’s not all about the money. There are other compensations that you could ask for that can be useful to you, to your career.
In order to have a better negotiation, Claire suggests that you imagine all the reasons why your employee might say no, and how you are going to address that. And prioritize, between all the things that you want to get, which one is more important?
How to move to the next level? First, think of what you want and how you can get there. Claire starts by asking questions to people that already had a similar experience: what challenges did they have? How could you resolve them? What skills should you have? And when you finally speak to your employer, have some suggestions about things that you could do to get where you want to be.
Let them know how much your work is worth. Claire starts any business relationship by establishing her value. It doesn’t mean that she is not open to negotiate it, but it’s important that your client knows the real cost of it. Even if you will be doing something for free.
How to get ready for the negotiation? Besides all the things that you should already have in mind, all the research that you should do about your work, Claire wants you to practice. Make a script, repeat it, and watch yourself, learn when you are getting nervous, what does it look like? Don’t fight it, accept it.
If you want to know more about Claire, you can visit her website or go to Ladies Get Paid. You can also follow her on Instagram.
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
Download our free guide to Clubhouse, and learn everything you need to know about this social network.
Today’s guest is Sheila Nazarian. Some might know her for one of her several services she provides, from plastic surgery to a platform where you can find business advice. Some might know her for the Netflix show, Skin Decision: Before and After. But today, she is here to talk about her family history, her personal expectations, and how she sees and manages her work. Let’s meet Sheila.
Highlights:
Sheila Nazarian has a very interesting family history. It’s an underdog story, about a family that had to escape from Iran in the ‘80s and the risk of being deported during the Carter administration.
Growing up in a different country and culture, Sheila had to overcome impostor syndrome, and learned to do things for herself, and not to please somebody else. Now she knows her strengths and weaknesses and is not afraid to be open about both.
Who is at the thanksgiving table of your life? Thanks to the Netflix show, Sheila received positive messages from people that didn’t know her, but she also discovered who is interested in seeing her fail. She decided not to invest her energy in those people, you shouldn’t care about their opinion.
As a plastic surgeon, Sheila cares to know about her patients and why they are interested in doing a surgery, to be sure that they are doing it for the right reasons. Sheila sees a plastic surgery as a way to take care of yourself, like eating healthy or working out.
Working with patients from different parts of the world, Sheila knows and understands that there are some cultural restrictions in the way men and women see themselves, or if they even should be getting plastic surgery. She knows that being open and talking about the procedures and experiences can help to gain their trust and make them feel comfortable with their decision.
Managing your team is not easy. Sheila knows her strengths and weaknesses, and that helped her to delegate. And if someone is not the right fit, you have to let them go, before it affects the rest of the team.
You probably heard the phrase “think outside the box.” And our guest of today, Van Lai-DuMone has taken it to the next level. She believes that creativity can (and should) be brought into the workplace. With her company, Work Smart Advantage, she creates a plan to make the work environment a fun and creative place, as a way to promote team development, problem-solving, and leadership.
Highlights:
Creativity is good for your company! When Van started in the corporate world, she found out that training, evaluations, everything was…dry. And there wasn’t any retention of information after that.
For Van, there’s a difference between team building and team development. It’s not just about having fun in the workplace, it's also about learning to work together, know what each one of us can bring to the table. Creativity is a way to lower our barriers and be heard.
How to make people feel attached to your company mission? Van knows that most of the time, employees don't feel connected to the company mission, so it’s important to change that. Start working with your staff to see what their missions and values are, find a common ground to build from where to start to build.
Van believes that team building is even more important now, when many people are working from home. It’s important that leaders create the space for connection, for people getting to know each other.
Being a Leader and growing inside the company. Van discusses how usually people very good at their job get a promotion that they might not want or not are prepared for: being a manager. People need support and training for this role. And is this what they want? What do they want or expect from a promotion? Let them have a say on this.
Van shares with us three tips to start bringing creativity in the workplace.
To know more about Van Lai-DuMone, check out her LinkedIn or visit her website.
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
Do you remember what your dream job was as a child? It might have changed now. Finding your dream job can sound like a fairy tale for some people, but Tracy Levine has come today to shed some light on this. She is the founder of Advantage Talent, Inc., dedicated to empower and to help others level up and create a career path beyond their dreams. She also has a Corporate Training where she teaches easy actions for Corporate Leaders who want to have real team engagement. She explains to us how the job market is today, and what we can do as employers and employees.
Highlights:
How is the job market today? Tracy talks about the motivation for the employees then and now. The millennial generation faces a disrupted market, with part-time or freelance jobs, no outcome, a broken relationship between employees and employers and a lack of balance between personal life and work.
Understanding what motivates you: this is the first step to finding your path. Tracy explains three things that motivate people: stability, solving problems, or being the disruptors.
What does it mean to be an entrepreneur? Tracy shares her experience and the difference between being a freelancer and an entrepreneur.
How to be a leader? Tracy works in creating leadership. A good leader must know how to give feedback, with context, and appropriate actions. A good leader gives feedback that empowers people to do more.
Dealing with a crisis: ask yourself what you can and can’t control.
To know more about Tracy Levine, visit her webpage.
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
You can have it A.L.L. says our guest on today’s episode, Forbes Riley. She is a well known TV personality, from acting to hosting talk shows to infomercials, she is also a personal trainer, coach, CEO of SpinGym and has over 25 years experience marketing products on home shopping channels worldwide. She believes in passion, hard work, and dedication to achieve your goals.
Highlights
Have it A.L.L. and S.E.X.Y, Forbes explains how redefining words can change the way you perceive yourself.
Having so many different jobs and so many experiences in life, prepared her to be a better adult, and that’s a lesson she wants to pass on. It’s not about being excellent at one thing, it’s about learning and being good at several things.
“Build the illusion to achieve the dream,” the motto that inspired her in the beginning.
The SpinGym: a project that started by thinking about her mother and other people's needs.
The Internet has made a level playing field for you and your brand, you just need to learn how to use it and how to own who you are.
Being part of the digital world and being noticed easily may sound like a challenge to many, but what if it wasn’t actually that hard? Our guest today is Nicole Tremaglio, digital platform adviser for fitness and lifestyle personalities, speaker, and dancer. In her own words, also a brand architect! Nicole knows everything about building digital personas, being your own boss and embracing our past in order to boost your presence.
Highlights:
Nicole talks about her own digital persona: how it evolved and how it is still evolving. She refers to how she tries to do her best to show her full self, although she considers having a “disjointed identity”—she integrated her personal brand with her business persona.
The digital world is always evolving and we have the right to evolve with it; although we may not always feel comfortable with it. The pandemic left us the certainty that we always have to be on the cutting edge of technology.
Nicole refers to the importance of being true to yourself, and explains how she dived into entrepreneurship. When doing so, she decided not to have a corporate identity, and determined she could evolve to a different version of herself.
What you went through in your life makes you who you are today; Nicole believes you should embrace your present and don’t be so hard on your past self.
Nicole is curious about the process of knowledge and learning in general: she believes this is what separates successful and fulfilled adults from the ones who “float around.” Being committed in learning makes you more engaged in everything you do!
There is a lack of mentorship lately inside the work environment: Nicole strongly believes that we should learn to think outside the box and solve problems or different issues by ourselves, instead of waiting for our boss to do so.
Nicole gives us some tips for leaving the corporate world and finally jumping into entrepreneurship.
To learn more about Nicole, you can visit her website, check out her LinkedIn or follow her on Instagram.
Did you know that a simple “yes” in the entrepreneurial world goes a long way? If you didn’t, today’s guest is here to tell you all about it! Fernanda Romero is an actress, singer, model and entrepreneur who emigrated from Mexico City to the US in order to study but decided to stay after discovering her passion for acting. She has participated in many movies starring Jessica Alba, Eva Longoria, Christian Slater, and many more! For Fernanda, all of this can be accomplished as long as you’re willing to take risks and say yes to yourself!
Highlights:
Fernanda’s journey from coming to the US in order to study Fashion Design and Merchandising, to actually finding a passion for acting and building out a steady career from it
Entrepreneurship is also something that interests Fernanda, and she decided to launch her own brand of oils and candles called Vita Parfum. She explains her first steps into this business and how she got so good at it
Different types of scents can actually have a deep meaning for people, and Fernanda used this idea in order to create her brand
Dealing with rejection is an important aspect of entrepreneurship; not everyone is going to fall in love with you or your product and that’s completely fine!
Saying yes to unexpected opportunities that come into your life can open loads of doors that can get you to where you want to be in this life, you just have to take the risk and do it!
To learn more about Fernanda, visit her website or check out her Instagram
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
If you think producing a podcast is super challenging and difficult, well, think twice! Today’s guest is here to let you know that anybody can podcast, as long as you have a great strategy and know how to connect with people. Christine O’ Donnell is an Emmy-Nominated TV journalist and Podcast Coach who's covered national and local news events. Christine now coaches solopreneurs on how to develop, launch and grow their own podcast to make an impact. She believes everyone has a story, and thrives on helping people share theirs in a way that truly connects them to others.
Highlights:
Understanding why you want to podcast and having a great strategy is really key to connect with your audience
Christine explains her own why: she wants to podcast because there are people out there with impactful messages and amazing stories that will probably change other people’s lives for the better.
If you want to be an amazing host, you have to listen to your co-host and make her or him shine above anything else.
When it comes to the preproduction of a podcast episode, Christine focuses on searching as much information as she can about the person she is interviewing, and she also focuses on researching what her audience is interested in and what they want to listen to.
Chrstine delves into some of the challenges she had to face because of being a podcaster, mom, and wife at the same time!
If you want to have a podcast but you’re still waiting to pull the trigger, Chrstine can help you with that! With her new coaching programs you’ll be able to learn all the basics of podcasting as well as some tips and tricks to rock the podcast world.
Podcasting is only going to keep growing more and more from now on, so if you’re still doubtful about launching one, don’t get left behind!
Networking sounds a bit intimidating, but it’s really all about connecting with yourself and others for the better! On today’s episode, we have Jared Kleinert, a TED speaker, award-winning author, and USA Today’s “Most Connected Millennial”. He's also the founder of Meeting of the Minds (motm.co), which is a high-end mastermind group for visionary entrepreneurs, CEOs, and small business owners. Needless to say, Jared knows all about networking and he’s here today to share his best tips and tricks when it comes to connecting with others.
Highlights:
Jared explains that networking is a skill that you learn; establishing deep, meaningful relationships with others is all learnt from trial and error.
The very first step to master networking is to connect with yourself before connecting with others: know your own vision for your life and for your career and decide what types of relationships you are trying to make.
Jared reveals some of his most useful tips and tricks for networking, such as an awesome email template, which can also be found in his newly released book called “How To build a World Class Network in Record Time”. Click here to get the book!
LinkedIn is key for digital networking and Jared explains how you can optimize your profile in order to get more connections
There are a lot of different ways to build social proof: press features, amount of followers and even the way you set up your own email signature!
To learn more about Jared, visit his website or check out his LinkedIn
Inbound links: Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
Are you tired of apologizing for just being yourself? Well, then it’s time to learn how to be unapologetically yourself! There’s no one who can explain this better than Bri Seeley: Bri is Google’s #1 Entrepreneur Coach, who helps entrepreneurs and businesses create long-term, sustainable success—on their terms! Through her signature training, Bri guides entrepreneurs through the journey to create, build and grow their one of a kind business – while transforming into the most incredible, powerful, and profitable entrepreneur you could ever imagine.
Highlights:
Bri delves into her personal battle with speaking her own truth: since the young age of 14, Bri decided to be herself and do what she needed to do in order to be happy, even if that meant being rejected by those who she loved.
The importance of creating a business plan as well as a personal success plan is that you need to have both in order to succeed as an entrepreneur.
Before becoming a Business Coach for Entrepreneurs, Bri ran her own fashion label, which helped her realize that there’s SO much more going on in the world of entrepreneurship: marketing, customer service, financial management, sales, and more!
Bri realized that she loved fashion and business, but not the combination of both. She then started working with coaches who helped her develop her inner strength and use her talent to develop her one-of-a-kind vision.
To become an entrepreneur, you need to have a clear vision, passion, and motivation, and these cannot be taught! But what you can learn is everything about financial management, how to outsource, and those kinds of abilities.
Entrepreneurship is all about tenacity: you have to learn to keep going even when things get ugly.
To learn more about Bri, visit her website or follow her on Instagram
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
Discover the secrets to meaningful brand connections and collaborations with Ahu Terzi on the latest episode of Coffee N° 5. Join host Lara as they shed light on the central role of editors and brand builders, emphasizing the significance of investing in marketing materials that effectively tell your story. Explore different tools to stand out to editors and audiences, and learn the importance of a strategic approach to growing conversions. Ahu also sheds light on the importance of transparency when partnering with brand builders and harnessing the halo effect” on social media as a small brand. Dive deep into the concept of the layered approach and uncover how it can elevate your brand to new heights. Tune in for actionable insights and expert advice on building a successful brand strategy.
We'll talk about:
The central role of editors and brand builders in creating meaningful connections and collaborations
The importance of investing in marketing and creating materials that tell your story
Different tools to stand out to editors and audiences
Why it's crucial to have a strategic approach to growing conversions
The importance of transparency when partnering with a brand builder
Understanding and using the halo effect on social media as a small brand
The layered approach and how it can grow your brand
Essentially, how we decide to market ourselves is based on the objective of igniting a desire in others. Today’s guest, Aimee Batuski, shines a light on this topic! Aimee is an intimacy coach that has helped successful women from entrepreneurs to mothers, artists, C-Suite executives, and even other coaches across the country. Aimee delivers talks and leads workshops on how we can use desire, intimacy, and connection to deepen all relationships, including business relationships!
Highlights:
Aimee describes her journey from living a money and fear-led life to now living a desire-led life.
Most people don’t realize that in order to make a business flow, you can actually engage your desires, connect with pleasure, and make business more magnetic.
Women have been taught by society to get things done without making any mistakes, but Aimee actually teaches her clients to get vulnerable and get messy, which is a far more honest and truthful side to work on.
By showing this vulnerability, women become more authentic, they share more freely, and they are willing to be seen, which is extremely important to market themselves and their brands openly.
Any experience of your life can actually become more pleasurable if you ask yourself to do so!
Sharing your truth and practicing small requests for your desires can help you learn to receive what you want.
To learn more about Aimee, follow her on Instagram or visit her webpage
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
The way we dress and style ourselves says a lot about us. Today’s guest, Inga Goodman, is a true expert on this. Inga is a designer known in the industry of fashion as a trendsetter due to her distinctive one-of-a-kind designs filled with an element of novelty and unique embellishments that can't be found anywhere else. What’s so inspiring about her is that Inga is originally from Russia and when she immigrated to the US, she had to create her own business all by herself. Nowadays, she’s the founder and CEO of an eponymous clothing line full of excitement and zest!
Highlights:
Inga explains the main reasons why people wear clothes: to protect ourselves, to take care of our hygiene, to keep us warm, and primarily to decorate ourselves!
She discusses the importance of using clothes as our gears and tools to feel beautiful, sexy, attractive, and important.
In order to find the style that best suits you, it’s key to practice what feels good to you: play with different garments and find yourself in those clothes!
She talks about how to use your clothing in order to make you feel more powerful to negotiate as a businesswoman. Remember that your style is part of your personal branding!
Inga explains which decade of clothing is her favorite and how this has influenced her own designs.
To learn more about Inga, follow her on Instagram or visit her website
Want to learn more about ALL things marketing? Join our Facebook Group, Marketing Small Talk.
Feeling unworthy or uncomfortable at some point of our lives is totally normal––but unfortunately, it could lead to having Impostor Syndrome. Today’s guest, Lauren Ammon, is here to explain this issue and how to overcome it. Lauren is the founder of Unlimited Leader, a coaching business in which she helps high-performing women to obtain clarity and to connect to their inner purpose and superhero to completely transform their professional lives into something they love.
Highlights:
Lauren explains that women tend to suffer from Impostor Syndrome when they are mothers or when they are stay-at home moms.
When becoming a mother, you learn a lot about yourself and your children, and staying at home to take care of them should be seen as a valuable experience above all.
For Lauren, the first and foremost way to get out of Impostor Syndrome is to acknowledge that it’s there: awareness is already a big step.
The current generation of younger kids have huge expectations imposed on them which society expects them to meet, and Lauren explains how it shouldn’t be that way.
Some life values or rules may not serve you or work for you forever, and it’s okay to let them go.
To learn more about Lauren, follow her on LinkedIn or visit her webpage.
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