Brand Intelligence – Details, episodes & analysis
Podcast details
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Join visionary CMOs, Brand Managers and other marketing leaders as they pull back the curtain on the globe’s most iconic brands. Brought to you by IntelligenceBank, the Brand Intelligence podcast is your passport to understanding how brand gurus wield effective brand strategies to create demand, build customer loyalty and dominate markets.
The Ultimate Brand Strategy Podcast
Looking for the best brand strategy podcast? Brand Intelligence delivers unrivaled insights, strategies, and conversations with marketing trailblazers. Each episode features candid interviews with luminaries who will explore the intersection of art and science as they unveil their playbook on crafting compelling brand narratives, navigating the ever-evolving digital landscape, and defying industry norms to emerge victorious.
Looking for a top CMO podcast? Whether you're already a CMO or just aspiring to be one, our guests reveal how to create a unique brand identity and an effective brand strategy. Further, learn how to maintain brand integrity, achieve marketing compliance and harness the magnetic power of branding for unbeatable differentiation.
Looking for a top Marketing podcast? Join us as we discuss how an effective brand strategy helps drive pipeline and revenue while lowering your cost of acquisition.
Learn more at intelligencebank.com/podcast/
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Apple Podcasts
🇨🇦 Canada - marketing
16/09/2025#52🇨🇦 Canada - marketing
23/04/2025#63
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See all- https://www.affirm.com/
21 shares
- https://www.workato.com/
18 shares
- http://www.IntelligenceBank.com
15 shares
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Score global : 64%
Publication history
Monthly episode publishing history over the past years.
Episodes published by month in
An Award-Winning Brand Refresh
jeudi 13 mars 2025 • Duration 22:14
In this episode of The Brand Intelligence Podcast, host William Tyree sits down with Sam Brown, Creative Director at Affirm, to discuss the company’s award-winning brand refresh. Sam shares the strategy behind Affirm’s brand refresh, the importance of authenticity in branding, and how their rebrand earned them a Brandie Award for “Best Rebrand or Brand Update” in FinTech. From internal roadshows to color psychology, we pull back the curtain on what it takes to successfully evolve a brand in a competitive space. Tune in for expert insights, creative inspiration, and a behind-the-scenes look at one of the most striking brand updates in finance!
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Affirm at https://www.affirm.com/
Transforming Perceptions
mercredi 19 février 2025 • Duration 38:02
In this episode of the Brand Intelligence Podcast, we dive into the strategic overhaul of Utah Valley University’s image through its award-winning "A Place for You" campaign, which earned them a Brandie Award for Best Rebrand in the Public University sector. William Tyree speaks with UVU's marketing and design leaders, Matt Serrao, John Kung, and Jody Birch, to explore the transformation from a local community college image to Utah’s largest, multifaceted university.
Join us as we uncover how UVU’s team tackled the challenge of shifting long-standing perceptions and building a cohesive brand identity across various university stakeholders. Learn how their multi-channel approach—with everything from billboards to bus ads—has amplified UVU’s presence and appeal to prospective students, faculty, and donors alike. Discover the insights behind integrating real student stories and creating meaningful connections through a university-wide “brand roadshow.” This episode is packed with lessons in stakeholder alignment, creative storytelling, and the power of brand transformation at scale.
If you’re a marketing or brand leader looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Utah Valley University at https://www.uvu.edu/
Content Marketing Trends Report
jeudi 30 mai 2024 • Duration 32:05
What are winning marketing teams doing now and where are they headed ? In this episode of the Brand Intelligence Podcast, join co-hosts Tessa Court, CEO of IntelligenceBank and William Tyree, CMO of IntelligenceBank as they discuss IntelligecenBank’s new Content Marketing Trends Report. The report and the conversation covers topics surrounding utilizing AI in marketing to increase efficiency, demand for video, general content creation trends, marketing budget trends and more. We also dive deep into why “brand is king” and why your brand is more than the sum of its parts.
This conversation gives a fantastic insight and a “behind the scenes” looks at how modern markers think, using amalgamated data from 800,000 users in 55 countries.
If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Don't Gamble with Marketing Compliance with Chris Yates
jeudi 16 mai 2024 • Duration 22:53
How do you leverage technology to help streamline marketing compliance in one of the most regulated industries? In this episode of the Brand Intelligence Podcast, host William Tyree, CMO of IntelligenceBank sits down with Chris Yates, head of Marketing Operations at Tabcorp to uncover how Tabcorp leverages technology to automate creative approvals, streamline processes, and accelerate speed to market while ensuring regulatory compliance across multiple jurisdictions. Tune in to learn about the power of personalized marketing and the role of AI in enhancing customer experiences while maintaining responsible gambling practices.
From navigating regulatory complexities to fostering a culture of continuous improvement, Chris provides valuable insights into the evolving landscape of marketing operations in the gaming and wagering industry.
If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about Tabcorp at https://www.tabcorp.com.au/
Unleashing the power of brand marketing with Paul Siedle
mercredi 3 avril 2024 • Duration 20:08
How does one of Australia’s largest banks make the most out of their brand and brand assets? In this episode, Paul Siedle, Head of Brand Identity at ANZ, talks about their open door policy when it comes to their brand, allowing all of their 60,000+ employees to access their brand assets via their IntelligenceBank BrandHub platform, in order to “make it easy to do the right thing” when it comes to creating and using their brand assets.
This conversation dives deeper into brand management as Paul explains how ANZ teaches new employees by explaining the background and goal around the “why” before getting into the “how” and “what”. This ties into the idea Paul outlines in that if you have clear principles set up around the brand, that will only help with proper brand usage, allowing them the ability to cater to a lot of different needs and have continual improvement.
Lastly, Paul talks about his own path into brand management and some suggestions to those who are interested in going down that path in their career.
If you’re a CMO or brand manager looking to improve campaign production, approvals, digital assets and brand governance, visit us at http://www.IntelligenceBank.com
Learn more about ANZ at https://www.anz.com.au/personal/
Creativity in healthcare marketing with Euan Ferguson
Season 1 · Episode 7
lundi 11 mars 2024 • Duration 33:13
What does high-impact marketing look like in one of the world’s most highly regulated industries? In this episode of the Brand Intelligence podcast, our host William Tyree, CMO of IntelligenceBank, sits down with Euan Ferguson, Marketing Operations & Planning for Medibank, as he shares insights into his role in marketing operations, highlighting the importance of making it easier for marketers to focus on creativity by removing barriers and ensuring compliance. The conversation touches on the role of the compliance team, collaboration with legal, clinical, and product teams, and the overall focus on customer experience.
Discover the unique aspects of Medibank's brand, grounded in the purpose of "better health for better lives." Euan reflects on personal experiences with the brand, emphasizing the loyalty and trust it instills in customers.
Cutting through the noise with Ian Faison
Season 1 · Episode 6
mercredi 20 décembre 2023 • Duration 38:30
How can you go from zero to 1.1 million podcast listeners? How can branded content and product placement tie together to reshape the narrative for your customers? To find out, join Ian Faison, CEO of Caspian Studios and William Tyree, CMO of IntelligenceBank to hear how Ian has created some of the world’s most-streamed business podcasts by uniting the idea of branded content and storytelling to satisfy both the listeners and companies he works with.
This episode of the Brand Intelligence podcast is a treasure trove of facts and advice that every brand manager should be privy to, as it dives deep into the intricacies of B2B podcasts, the art of well crafted branded content and the strategic significance of media in today’s competitive marketing landscape.
Understanding Employer Branding with Ashley Herd
Season 1 · Episode 5
jeudi 14 décembre 2023 • Duration 26:54
What does employer branding and managers have in common? In this episode of the Brand Intelligence podcast, Ashley Herd, Founder of Manager Method talks to host Tessa Court about what employer branding is, why it's important, and how companies and managers can do a better job at it. Ashley also sheds light on why internal employee happiness can make a marketable difference in the way your company is perceived to the outside world. This episode is full of facts and advice that every manager and brand owner should know, and will change the way you look at employee relationships and how they directly effect your companies brand image.
The importance of DAM, Metadata and AI with John Horodyski
Season 1 · Episode 3
lundi 13 novembre 2023 • Duration 40:54
If you have ever wondered what a winning metadata strategy looks like, join this conversation featuring John Horodyski, Executive Director at Salt Flats as he talks with Tessa Court and William Tyree through the in’s and out’s of metadata. John takes us on a deep dive into the world of metadata, the unsung hero of content organization. He highlights how the proper application of metadata can significantly enhance accessibility, searchability, and overall workflow efficiency when dealing with digital assets. John demystifies how metadata can revolutionize the way we catalog, find, and utilize our digital resources. Tune in as John takes us on a journey through the intricacies of metadata, the indispensability of digital asset management, and the transformative power of artificial intelligence. Whether you're a marketer, a content strategist, or someone who's simply curious about the forces shaping the digital world, this episode is a must-listen.
Branding what you can’t see with Tom Kehoe
Season 1 · Episode 3
vendredi 6 octobre 2023 • Duration 32:35
What’s brand strategy like at a multi-billion dollar global brand? Find out as we chat with Univar’s Tom Kehoe, Head of Creative Services and Digital Communications. Listen as Tom reveals his secret weapons to B2B marketing where creativity meets chemistry, where marketing strategy transcends the tangible, and where values steer the ship. Tom Kehoe and host Tessa Court are your guides on this captivating journey, and you won't want to miss a moment of it. As a bonus, listen as Tom reveals how he uses IntelligenceBank to conquer the intricacies and legalities of marketing compliance in a highly regulated market.
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