Becoming an Online Sales Queen – Details, episodes & analysis

Are you ready to take your messaging game to the next level? In this episode, I introduce 5 Messaging Personas that will help you connect with different types of buyers and uplevel all of your content—from social media posts to sales pages and beyond.

 ✨ The 5 Messaging Personas and their unique styles ✨ How to identify which persona comes naturally to you ✨ Why switching up your persona can help you reach a broader audience ✨ Tips for incorporating each persona into your content strategy

 ✨ Need help identifying your persona or leveling up your messaging? 

Drop into my DMs on Instagram @rachhowourth—I’d love to chat! 

And if you know someone who’d love this episode, share it with them. Let’s keep growing together, queens! 👑

🔗 Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

🔗 Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

🔗 Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training: The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

The Abundant CEO Blueprint 8-Step Scaling System for Coaches and Agency Builders

Your Personal Plan to Scale to 20-50K Months, Without Sacrificing your Time and Freedom

https://www.rachaelhowourth.com/f/abundant-ceo-blueprint 

Daily Sales Habits

In less than 20 minutes, I’ll walk you through the 10 proven daily activities if you want to sign new clients even single week

https://www.rachaelhowourth.com/f/dailysaleshabitstraining

Let’s talk about the energy you bring to your sales game. Have you ever thought about whether the way you invest mirrors the way you sell? 🤔

In this episode, we’re diving into sales energy—the invisible X-factor that makes your audience feel safe, empowered, and ready to say yes!

Inspired by a powerful client conversation, this episode will help you reflect on the energy you’re giving off when selling and whether it’s setting you up for success. 

I’m breaking down how your investment energy directly impacts the vibe your audience picks up—and most importantly, how to shift into a high-confidence, high-certainty mindset.

What You’ll Learn in This Episode: ✨ How your investment energy mirrors your sales energy (and why it matters!) ✨ Why certainty, confidence, and empowerment are key to sales success ✨ How to reflect on and adjust the energy you’re putting out ✨ Simple shifts to help you exude confidence and attract action-takers

Loved this episode? Share it with your fellow sales queens 👑 and tag me on Instagram @rachhowourth! 

I’d also love to hear your ideas for future episodes—drop into my DMs, and I’ll give you a shoutout when your idea goes live! 🎧

🔗 Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

🔗 Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

🔗 Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training: The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

The Abundant CEO Blueprint 8-Step Scaling System for Coaches and Agency Builders

Your Personal Plan to Scale to 20-50K Months, Without Sacrificing your Time and Freedom

https://www.rachaelhowourth.com/f/abundant-ceo-blueprint 

Daily Sales Habits

In less than 20 minutes, I’ll walk you through the 10 proven daily activities if you want to sign new clients even single week

https://www.rachaelhowourth.com/f/dailysaleshabitstraining

Are you dreaming of starting a family but feel trapped by your business? Or maybe you’re already a mom trying to balance mom life with CEO life? 

You’re not alone! 

In this episode, I chat with the incredible Rhiannon Bates from Garnet PR about how to create a business model that supports motherhood and success. 🌟

Rhiannon shares her inspiring journey of restructuring her PR business to prepare for her first baby while ensuring her business remains profitable and stress-free. We dive deep into practical tips, mindset shifts, and strategies to simplify your business and create more freedom.

What You’ll Learn in This Episode: ✨ How to redesign your business to support your personal life (without sacrificing success!) ✨ The power of simplification and streamlining your offers ✨ Why strategic visibility and PR are game-changers for growth ✨ How to balance work, family, and self-care while staying true to your vision ✨ The importance of aligning your business with your definition of success

Rhiannon is gifting you her Ultimate PR Success Checklist:

Www.garnetpr.com/prchecklist

And check out her template bundles, courses and masterclasses to guarantee PR & biz results

Www.garnetpr.com/shop

Plus you can join her Superstar PR Collective if you’re ready to access journo requests and loads of PR tools to explode your influence and impact

Www.garnetpr.com/collective

If you loved this episode, share it with a fellow business queen who’s juggling life and entrepreneurship! 

Tag me on Instagram and let me know your biggest takeaway.

🔗 Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

🔗 Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

🔗 Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training: The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

The Abundant CEO Blueprint 8-Step Scaling System for Coaches and Agency Builders

Your Personal Plan to Scale to 20-50K Months, Without Sacrificing your Time and Freedom

https://www.rachaelhowourth.com/f/abundant-ceo-blueprint 

Daily Sales Habits

In less than 20 minutes, I’ll walk you through the 10 proven daily activities if you want to sign new clients even single week

https://www.rachaelhowourth.com/f/dailysaleshabitstraining

Hey Sales Queens! 👑

I’m so excited to bring you this episode because we’re diving into The Social Selling Big Six! These are the six daily actions you need to take if you want to sign clients and grow your audience on Instagram. Trust me, these steps will transform how you approach social selling—and it won’t take more than an hour a day.

Here’s what I covered in this episode:

1️⃣ Post Daily Content: I explain why posting consistently is essential and how to create posts with intention (think followers, authority, nurture, and sales).

2️⃣ Show Up in Stories: Stories are where the magic happens! I’ll share how to connect with your hottest audience using behind-the-scenes peeks, polls, and personal touches.

3️⃣ Reply to DMs: Let’s not leave those potential clients hanging! I’ll remind you why conversations in DMs are so important for building relationships and boosting sales.

4️⃣ Engage in Comments: When someone comments on your post, don’t just reply—start a meaningful conversation that could lead to something amazing!

5️⃣ Engage with Industry Leaders: I’ll show you how to leave thoughtful comments on posts from leaders in your industry (with at least 50x your follower count!) to boost visibility and attract their audience.

6️⃣ DM New Connections: DMing doesn’t have to feel awkward! I’ll teach you how to start conversations with genuine warmth and authenticity.

The secret is simple: more conversations = more sales. 

Every one of these six steps is designed to help you have more meaningful interactions and build stronger connections with your audience. It’s about community, trust, and making sales fun!🎉

Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Let’s connect;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

The Abundant CEO Blueprint 8-Step Scaling System for Coaches and Agency Builders

Your Personal Plan to Scale to 20-50K Months, Without Sacrificing your Time and Freedom

https://www.rachaelhowourth.com/f/abundant-ceo-blueprint 

Daily Sales Habits

In less than 20 minutes, I’ll walk you through the 10 proven daily activities if you want to sign new clients even single week

https://www.rachaelhowourth.com/f/dailysaleshabitstraining

If you’ve ever wondered why your sales aren’t soaring, it might be time to check your customer journey! 

In the latest Becoming an Online Sales Queen podcast episode, I’m breaking down the Vino Framework – my four simple steps to guide your audience from “Who’s that?” to “Here’s my money!” 💸

🍷 V is for Visibility – Are you showing up today? Remember, it’s not about glam every day (mum bun gang, unite 🙌), but having content ready to keep you visible even on cosy trackie days.

🍷 I is for Interest – Is your content making people stop and listen? It’s time to spice things up and position yourself as the go-to authority.

🍷 N is for Nurture – Relationships take time! From behind-the-scenes glimpses to meaningful conversations, trust is the secret sauce to a “yes.”

🍷 O is for Offer – Your content and offers must match. Align them and watch the magic happen. ✨

Grab your notebook, jot down these daily questions, and make your sales journey effortless and fun: ✔️ How am I getting visible today? ✔️ How am I sparking interest? ✔️ How am I nurturing my audience? ✔️ What offer am I positioning?

🔗 Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

🔗 Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

🔗 Let’s connect;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training: The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

In this episode of Becoming an Online Sales Queen, we’re diving into how to sell out your group coaching program using a sales funnel.

If you’ve been thinking that live launches like challenges or workshops are the only way to sell your group offers, then I’m here to tell you that’s just not the case! 

I’m breaking down four key steps to help you transform your last live launch into an evergreen funnel that builds the same trust, community, and FOMO.  

Whether you’re new to funnels or looking to upgrade your strategy, this episode is packed with tips to help you start filling those high-ticket spots inside your group or mastermind. 💸

Here’s what we cover:

1. Why PDFs are not effective for selling high-ticket group programs (spoiler alert: they just don’t work).

2. How to evergreen your live launches to sell consistently without being live every time.

3. The importance of a clear and compelling call to action to drive conversions.

4. Why you need an email sequence and a down-sell strategy to maximize funnel success.
   

And if you're still using a PDF funnel, STOP! It’s time to rework your strategy, and I’ll guide you every step of the way.

Want to learn more? 🎧 Tune into the full episode and start turning your live launch into a high-converting funnel right now!

Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Watch my FREE Training

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

#becominganonlinesalesqueen #salesfunnel #highTicketSales #groupcoaching #salesstrategy #liveLaunch #evergreenSales #funneltofreedom #businessgrowth #entrepreneurmindset #coachinglife #downsellstrategy #marketinghacks #emailfunnels #contentmarketing #businesssuccess #getmoreclients #onlinebusiness #scaleup #mompreneur #worksmarternotharder

In today's episode, we're diving into a topic I know so many of you are struggling with - funnels that just don’t convert 😤

If you’ve put in the work but aren't seeing those Stripe notifications pinging or new clients booking calls, this episode is for YOU. 

We're going to break down the 5 key reasons why your funnel may not be funneling, plus actionable tips to turn it around!

✅ Reason #1: Your Lead Magnet & Offer Aren't Aligned Is your lead magnet solving a quick win while your offer is a bigger, long-term result? If they don’t align, you’re not setting your funnel up for success. I’ll walk you through how to make sure your freebie and your offer are a perfect match. 🙌

✅ Reason #2: Your Lead Magnet Isn’t Optimized Are you taking full advantage of the opportunities within your lead magnet to convert? I’ll show you simple tricks, like adding CTAs and even hyperlinks in your PDFs to drive traffic to your sales page.

✅ Reason #3: You're Selling Too Late in the Journey People are most ready to buy right after they've downloaded your lead magnet! I’ll share why waiting too long to sell is costing you, and how to strategically pitch your offer at the right moment. ⏰

✅ Reason #4: Your Messaging Isn’t Activating Maybe your funnel looks great, but if the messaging doesn’t speak to your audience’s needs and desires, it’s not going to convert. Let’s fix that! We’ll talk about simplifying your messaging and activating your audience at the right time. 🔥

✅ Reason #5: You’re Not Tracking Data I can’t stress this enough: track your funnel data! 📊 From open rates to click-through rates, data is the key to understanding what’s working and what needs tweaking. I’ll show you how to track the right metrics to optimize your funnel for success.

If you’re ready to dive in and get your funnel converting, check out my Funnel to Freedom program

Or grab my FREE funnel building checklist below;

https://www.rachaelhowourth.com/f/sales-funnel-checklist 

I’ve helped hundreds of women build and optimise their sales funnels, and I’m ready to help YOU do the same (so you can start calling in leads and sales passively and enjoy the freedom lifestyle you deserve!)

DM me the word FUNNEL over on Instagram @rachhowourth and let’s make you a personal plan

Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Watch my FREE Training

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months

🍾 Making 37K from group offers in a week

🍾 Building their audience and authority

🍾 Generating multi 6-figures on auto-pilot

🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system 

#becominganonlinesalesqueen #funnels #salesfunnel #leadgen #funnelbuilding #funnelstrategies #digitalmarketing #marketingfunnels #onlinesales #femaleentrepreneur #businessgrowth #salesstrategy #contentmarketing

Let’s be real—every business owner has had their fair share of tricky clients, failed payments, and refund requests. But no one wants to talk about it, right? Well, I’m not about gatekeeping, so in this episode, I’m breaking it all down.

💥 Here’s what we’re covering:

• What to do when you’ve got a misaligned client (and why I ignored the red flags—never again!)

• The first thing to check when a payment fails (hint: don’t freak out)

• Why solving problems twice will save your business from total chaos

• The real reason you need strong processes before you scale

If you’ve ever dealt with this stuff (or you’re worried you might), you need to hear this one. Because scaling isn’t just about making more money—it’s about doing it without turning your business into a stressful mess.

🎧 Listen now & DM me on Instagram if you’ve got a juicy topic you want me to cover next!

Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system

In this episode, I’m breaking down 3 types of hooks that I’ve tested, refined, and KNOW work. These are the hookiest hooks (yep, I made that up) because they actually HOOK your audience in.

Here’s what we’re diving into:

🔹 Relatability Hooks – These build instant connection and empathy. Ever felt stuck? Struggled with XYZ? Yep, me too. And here’s how I fixed it…

🔹 Challenger Hooks – A little spicy 🌶️ and a bit controversial. Think you need to hustle 24/7 to hit 10K months? Here’s why you’re wrong…

🔹 Minimizer Hooks – These make the solution feel EASY. What if one small change could be the key to getting better sleep? Yep, it’s that simple.

Why does this matter? Because your hook, value, and call-to-action (CTA) all need to flow together. No more wishy-washy intros – we’re getting straight to the point and leading our audience exactly where we want them to go.

Let’s get those scroll-stoppers working for you! 🚀

💬 Loved this episode? Slide into my DMs—I’d love to hear your takeaways!

📌 And hey, don’t forget to subscribe & leave a review—because sharing is caring! 😉

Watch this episode on video too;

You Tube: https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Follow me on other platforms;

Instagram: https://www.instagram.com/rachhowourth

Tik Tok: https://www.tiktok.com/@rachhowourth?_t=8XSXJbsUB3F&_r=1

Facebook Page: https://www.facebook.com/rachhowourth 

Linked In: https://www.linkedin.com/in/rachael-howourth-sales-coach-trainer-mentor/

Pinterest: https://www.pinterest.co.uk/rachaelhowourth/_created/ 

Watch my FREE Training ⤵️

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system

Okay, let’s be real—selling high-ticket coaching can feeltough. But what if I told you I hit$30K in 30 days without a fancy sales funnel, a complicated strategy, or a perfectly polished offer? 🤯

In this episode ofBecoming an Online Sales Queen, I’m pulling back the curtain on my journey of rebuilding my coaching business after COVID-19 knocked it down. I’m sharing exactly what worked, what didn’t, and how I went fromzero tofully booked—without overcomplicating the process.

This isn’t one of those "just manifest it" stories (though mindset is important 😉). I’m giving you thereal, practical steps that helped me get clients knocking on my door—and they can work for you too!

What’s Inside This Episode?✨ How I pivoted from an in-person business to selling high-ticket online✨ The sneaky reason whyeven the most talented coaches struggle to sell✨ Whyposting value-packed content consistently is a game-changer✨ The simple sales messaging shifts that got clients sayingHECK YES!✨ How offeringdiscovery calls turned lurkers into buyers✨ The easiest way toboost credibility (even if you’re just starting out!)✨ How to createnatural urgency (without feeling pushy!)✨ Whyselling daily doesn’t have to feel gross—and how to make it fun!

This episode is your permission slip toditch the overthinking and start selling in a way that actually works (and feels good!). 🎉

🎧Hit play now and let’s get you signing those high-ticket clients!

💬 Loved this episode? Slide into my DMs—I’d love to hear your takeaways!

📌 And hey, don’t forget tosubscribe & leave a review—because sharing is caring! 😉

Watch this episode on video too;

You Tube:https://www.youtube.com/@RachHowourth

Access FREE resources here;

https://www.rachaelhowourth.com/freeresources

Follow me on Instagram:https://www.instagram.com/rachhowourth

Ready to scale to 100-200K a year? Yes? - then watch my FREE Training

The Proven 7-Step Sales System for Scaling your Coaching or Service Business to 100-200K a Year

In just 28-minutes, you'll discover how my clients are;

🍾 Celebrating 55K sales in 3 months🍾 Making 37K from group offers in a week🍾 Building their audience and authority🍾 Generating multi 6-figures on auto-pilot🍾 Working less hours and travelling the world

https://www.rachaelhowourth.com/f/online-sales-queen-7-step-system