In this conversation, Emily Yates and Ragini Campion discuss the HubSpot for Startups program, which aims to support early-stage founders by providing access to HubSpot's resources, discounts, and a network of partners. They explore the benefits of the program, popular tools for startups, and the integration of AI in HubSpot's offerings, including a demonstration of the social agent feature that helps manage social media content efficiently.Ragini Campion works as a Partnerships manager for HubSpot in the Nordics. Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.comSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Struggling to get AI adopted in your business? Or feel like you can't keep up with the pace of AI?

Literally EVERYONE feels this.

Mike Kaput, host of The AI Show and CCO at Marketing AI Institute, discusses the intersection of content and AI, exploring the evolution of AI in marketing, the distinction between AI agents and automation, and the importance of company-wide AI literacy. We delve into practical use cases for AI in marketing, the strategic mindset required for effective utilization, and share real-world examples of successful AI implementation. Mike offers valuable advice for leaders feeling overwhelmed by the rapid advancements in AI technology.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com

Say hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

Originally live on LinkedIn, Paul and Andrew discuss the intricacies of managing a HubSpot CRM effectively. They explore common challenges faced by users, strategies for enhancing user engagement, and the importance of data hygiene. The conversation also highlights common mistakes in CRM implementation and how to leverage HubSpot's features for better outcomes. Additionally, they touch on the new lead scoring model and its implications for CRM users, concluding with insights on upcoming events related to CRM management.

Want to get help from the world's most experienced HubSpot Partner? Get in touch with us here: https://www.avidlyagency.com/hubspotSay hi on our socials:https://www.instagram.com/avidlyhubspotsolutions/https://www.tiktok.com/@avidly_agencyhttps://linkedin.com/company/avidlyhubspotsolutions

The enthusiastic motivational speaker Luke Staton empowered the audience with inspiring anecdotes and encouraged the collaboration of like-minded individuals with fun icebreakers.

Rikki, Mark and Paul look at how businesses are getting innovative during lockdown and Mark’s dog makes an appearance. Plus the HubSpot CMS.

Growth-Driven Design (GDD) is a methodology we’re pioneering here at Digital 22. Even though we’ve been trained by Luke Summerfield himself, it was pretty cool to hear him talk about it at our LOVE INBOUND event. With his progressive approach to website building and infectious passion for a customer-focused design, you can’t help but want to reevaluate your own website strategy.

“What is creativity? Why is it so important, now and in the future?” asked Kirsty Hulse, the Founder and Managing Director of Roar! Training and Manyminds, at our LOVE INBOUND event. In her talk, Kirsty focused on the science of creativity and how we as marketers and business leaders can really capitalise upon it, becoming even more creative in the process.

Ever wondered what it's like to build and launch something as big and game changing as a CMS that plans to take on Wordpress? Luke Summerfield, HubSpot Go-To-Market Lead and GDD inventor, shares a behind the scenes look at the huge launch of the HubSpot CMS Hub.

Luke Carthy is an eCommerce Consultant, which is another way of saying online shopping God. He came down to Digital 22’s LOVE INBOUND event to talk about eCommerce, some of the common problems people face and how to get the most out of Google Analytics (GA).

“Breakthroughs only happen when you are completely and utterly blocked.” This was the beginning of Meghan Keaney Anderson’s talk at LOVE INBOUND 2020. Anderson is the VP of Marketing at HubSpot, so as you can imagine, she knows her stuff. During her first five years at HubSpot, Keaney enjoyed an ever-increasing amount of views on their content. But then, in 2011 - disaster. Those views started plateauing, in what Keaney calls “The Great Flattening.” Her talk at LOVE INBOUND covers how the HubSpot team evolved their content strategy to get over this lull.

Luke Staton, motivational speaker and business coach who works with global companies and elite sports team, shares 3 steps to getting through testing and uncertain times. Subscribe to get the latest episodes every week.

We ask, 'Is hosting a free event really worth it?' We also recap on LOVE INBOUND 2020, our favourite speakers from that event, our thoughts on the catering and why we host it.

We’re discussing the rise of episodic video content and how to make it work for your business

Amina Kristensen, the CMO of COM4 and speaker at Nordic Growth Summit 2025, discusses the importance of long-term brand building in marketing, especially in the tech sector. She emphasizes the need for a balanced approach between short-term gains and long-term strategies, highlighting the challenges marketers face in gaining buy-in from leadership for sustained growth. Amina shares insights on measuring brand equity, the role of events in marketing, and the cultural shift required within organizations to embrace a long-term perspective. She concludes with advice for marketers to be courageous and advocate for their strategies.

Tickets available at www.nordicgrowthsummit.tech

The team talk about their upcoming training event, HubSpot being fully suitable for the Enterprise market and some big news about YouTube.

In this episode, Rikki sits down with eCommerce and growth consultant Luke Carthy to talk about how you can grow your business with eCommerce. He also offers some tips, touches on analytics, reporting and much more.

In this episode, Mark and Paul sit down with Digital 22's Talent and Culture Manager, Mel, to discuss the creation of our culture code. They reveal the process of how it started, how they got the team involved, what's featured in our culture and loads more.

In this episode, Mark and Paul sit down with Digital 22's Talent and Culture Manager, Mel, to discuss how she used inbound tactics to attract the right-fit people to Digital 22, the challenges of inbound recruitment and much more.

If you couldn’t make it to LOVE INBOUND earlier this year, then find out what HubSpot’s Christian Kinnear had to say about the future of the platform in this fireside chat.

Hear from Vidyard's Terrance Kwok about inbound video and how your sales and marketing teams can utilise it effectively.

Digital 22 Founder, Rikki Lear runs through SEO and how important on-page optimisation is when it comes to ranking on search engines at LOVE INBOUND.

LOVE INBOUND was full of exciting talks from industry leaders. Find out what AdRoll’s Johanna Eichhorst had to say about fuelling growth with display advertising

HubSpot’s Aidan O’Leary spoke at Digital 22’s LOVE INBOUND event about buying habits and the shift in power. Check out this blog to find out what he said.

HubSpot’s Robbie McFarlane spoke at Digital 22’s LOVE INBOUND event about all things Flywheel and NPS. Check out this blog to find out what he said.

Is this a return guest? The OG Brian Halligan appeared on the podcast nearly 10 years ago... Now he's back! Well, his AI Avatar is on the show in this mind-blowing exploration of what content and inbound marketing looks like in 2025 and beyond. Also, Paul and AI-Brian explore how trust can still be built despite AI being involved... just use it as a tool for building authenticity not a replacement for being genuine.

Give Brian a call here: https://www.delphi.ai/bhalligan/call

In this episode of Avidly Talks, we dive into the fascinating world of AI and leadership with none other than Brian Halligan—well, sort of. We explore insights from his AI-powered avatar, trained on years of his expertise and vision. How does AI replicate thought leadership? What does this mean for the future of business strategy and marketing? Join us as we push the boundaries of technology and intelligence in an engaging, thought-provoking conversation.

It’s never easy getting on stage and talking to a room full of people you don’t know. Find out what Digital 22’s Mark Byrne had to say about getting out of your comfort zone.

INBOUND AFTER HOURS: Back from Boston: Inbound '19 by Digital 22 Online Ltd

In this episode, Mark chats with Digital 22's PPC Marketer, Chris, on all things paid search. They discuss the importance of AdRoll, why you need to focus on paid search and even some tips on how to get started.

INBOUND INFLUENCERS with Marija Ilic: How important video is for sales (inc tips) [2018] by Digital 22 Online Ltd

INBOUND INFLUENCERS with Rob Sale: How to get started with video marketing [2018] by Digital 22 Online Ltd

INBOUND INFLUENCERS with Dave Gerhardt: How to do great B2B podcasting by Digital 22 Online Ltd

INBOUND INFLUENCERS with Larry Kim: How huge messenger marketing actually is by Digital 22 Online Ltd

INBOUND AFTER HOURS: How to plan and run an event [2018] by Digital 22 Online Ltd

INBOUND AFTER HOURS: Tips for INBOUND 18 [2018] by Digital 22 Online Ltd

INBOUND INFLUENCERS with David Weinhaus: What is sales enablement? [2018] by Digital 22 Online Ltd

In this conversation, Alan Versteeg (international consultant working with the likes of Adobe and Siemens) discusses the importance of shifting the sales approach from merely selling to guiding customers with noble intent. He emphasises the need for sales professionals to understand their customers' needs and to operate from a place of service rather than manipulation. The discussion covers practical strategies for engaging with customers, the role of technology in sales, and the cultural nuances that can affect sales practices. Ultimately, Alan advocates for a mindset shift in sales, where the focus is on creating value and building genuine connections with customers.

About Alan:

Alan Versteeg, an engineer turned sales management expert, initially approached the sales world with skepticism, but soon turned it into a thriving career by applying the engineering principles of cause and effect to sales and sales management. This success led him to co-founding Growth Matters, where Alan and his team have developed over 2,000 sales managers across 45+ countries and diverse industries. Known for his candid and light-hearted approach, Alan's passion for the sales profession shines through in his insightful talks, leaving audiences engaged with his wisdom, expertise, and memorable one-liners.

Alans Website: https://www.growthmattersintl.com/

Alan Versteeg on Linkedin: https://www.linkedin.com/in/alanversteeg/

Get your free copy:

The Catastrophic State of Sales Coachinghttp://www.salesgrowthmatters.com/

Avidly HubSpot Solutions on Linkedin: ⁠https://www.linkedin.com/company/avidly-hubspot-solutions/?viewAsMember=true

INBOUND AFTER HOURS: What is HubSpot now? [2018] by Digital 22 Online Ltd

INBOUND INFLUENCERS with Stephen Fuery: Bots, Bots, Bots [2018] by Digital 22 Online Ltd

Episode 28 of Inbound After Hours where the team at Digital 22 discuss the biggest change in digital marketing since we last podcasted: Facebook's Algorithm change. We look at how the "Meaningful Interaction Update" means for inbound marketers and how we are trying to combat it

This week we spoke with Co-founder of Unbounce, Oil Gardner. We covered a lot of topics - speaking, co-branding, pop-ups and, of course, landing pages.

This week we interviewed Hannah Fleischman, inbound Recruitment Manager from HubSpot about inbound recruiting and top tips for attracting the best talent

INBOUND INFLUENCERS with Cyrus Shepherd: Modern SEO from MOZ's former leader [2018] by Digital 22 Online Ltd

INBOUND AFTER HOURS: What should an inbound blog be? [2017] AKA: How tall is Donald Trump? by Digital 22 Online Ltd

Google Adwords is without a doubt a minefield, but you can learn so much by using the platform. In this podcast we talk about Google Adwords -is it worth the spend? Does it still offer value to companies? Are you being left behind if you aren't moving to social ads like your competitors? We also talk through what people should avoid when setting up their AdWords accounts, where you can learn and how you can maximise conversions.

Inbound marketing takes time. Time to plan, and time to see results. In our latest podcast, we talk through how you can begin to plan your campaigns for 2018, the process that you should go through, how long it will take to see results and how you can encourage buy-in from your team. We also quickly discuss why you should consider how your company will be affected by GDPR, which come into force next year.

We went on our annual trip to Boston for the Inbound conference. In this episode we review and recap the event!

In this episode, Josefine and Paul discuss the latest updates from HubSpot, focusing on the 99 new features released in January. They explore key improvements, particularly in AI integration and CRM functionalities, and how these updates can enhance productivity for users. The conversation also touches on the importance of adapting to new tools and leveraging data for business growth.takeaways

• HubSpot released 99 updates in January.
• AI features are designed to reduce cognitive workload.
• New activity summaries on records improve efficiency.
• Content remixing now includes email as a starting point.
• Co-Pilot integration allows seamless use across platforms.
• The updates aim to enhance user experience and productivity.
• Understanding AI limitations is crucial for effective use.
• Archiving properties in CRM helps maintain organization.
• The Nordic Growth Summit will provide actionable CRM insights.
• Feedback on episode format is encouraged for future discussions.

Getting started with inbound marketing can be daunting. In this episode was talk about how we all started with inbound marketing and pass on our tips!

Reporting is one of the biggest issues marketers face - getting everyone in one place, creating them in a timely manner and having them be meaningful at the end - I hear this time and time again. Hands up, we've had the same issue here. In our mission to solve the issue we found Databox, which we now use for all our client reporting. As Databox has helped us we thought it could help other marketers so we invited Pete Caputa, CEO of Databox, on the show to talk more about reporting and the ways to make your reports even better.

When we started Inbound After Hours we had a chat about all the amazing people we could get on the show. This week we are delighted that the person top of that list is on the show - Rand Fiskin (Founder and former CEO of Moz). We chatted to Rand at the Inbound conference in Boston about his experiences selling, marketing Moz when it was an agency v now as a SaaS company, why he speaks at events, what the major SEO talking points are today and what's next for Rand.