Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake delivers a complete automation masterclass covering speed to lead workflows, follow-up sequences, automation tools, lead pipelines, and service communication systems. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45% while eliminating manual work. For pest control owners losing leads to competitors or wasting time on repetitive tasks, this comprehensive episode provides the complete automation framework that maximizes conversions and revenue.

Jake breaks down his back-to-back calling strategy that sends automated texts within 30 seconds followed by six total call attempts per lead, explaining that 80-86% of people won't answer unsaved numbers. His long-term nurture sequences extend indefinitely with automated texts at 14 days, 21 days, 30 days, every two months, then every six months until prospects say stop, even closing customers after three years. Jake reveals Go High Level as the all-in-one platform that consolidates leads from all sources, automates follow-up sequences, and enables AI chatbots with if-else logic. He explains the critical importance of separate pipelines for each service to track individual cost per acquisition, with daily monitoring by virtual assistants and 30-60 minutes of recorded sales call reviews for training.

For service communication, Jake recommends automating 15-minute pre-service reminders, post-service notifications with treatment details, and smart review requests that route five-star customers to Google while alerting owners to low ratings for damage control. He stresses balancing automation with personal touch by keeping phone conversations human while automating text communications. Jake identifies the biggest mistakes as giving up after one call, not tracking leads across platforms, and failing to separate pipelines by campaign. For pest control companies ready to stop losing leads and build systems that scale, this masterclass delivers every automation strategy needed to close more customers and grow faster.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service companies. Jake breaks down how to automate service communication for pest control companies, revealing the systems that prevent missed appointments, improve customer satisfaction, and increase retention rates. He explains that most pest control companies either have no service communication automation or rely on manual processes that fail when technicians get busy. For pest control owners dealing with customer complaints about unexpected arrivals or struggling to collect reviews consistently, this episode provides the complete automation framework.

Jake emphasizes the importance of pre-service reminders sent 15 minutes before arrival, allowing customers to prepare by putting dogs away or clearing access to treatment areas, which prevents common complaints and no-shows. He recommends using CRMs like Gorilla Desk, Field Routes, or Jobber to automate these reminders at 9:45 AM for 10 AM appointments without requiring technician involvement. Post-service automation includes completion notifications with service notes detailing chemicals used and work performed, followed immediately by review requests that intelligently route customers based on their feedback score using if-else logic.

The conversation covers Jake's smart review collection system that sends internal feedback requests first, then automatically directs five-star customers to Google review links while alerting owners to any ratings below four stars for immediate damage control before public reviews get posted. Jake stresses the balance between automation and personal touch, keeping phone conversations human while automating text-based communications like reminders and confirmations that customers actually prefer receiving via text. He addresses the current state of AI phone agents, noting they're improving but not yet perfect, recommending human virtual assistants for after-hours calls until AI technology catches up in early 2026 or beyond.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, a successful pest control marketing agency. Dan breaks down why page speed is critical for pest control websites and how slow loading times kill conversions before prospects even see your offer. He reveals that people have attention spans of just seven seconds, shorter than a goldfish's eight seconds, making fast page loads essential. For pest control owners getting traffic but losing leads due to slow websites, this episode provides the exact optimization steps to eliminate this conversion bottleneck.

Dan explains that slow page speed closes your marketing funnel completely, wasting all the money spent on SEO, Google Ads, and Facebook Ads by preventing prospects from ever reaching your contact forms. He recommends WP Engine for hosting at $25 monthly, WordPress as the builder, and Cloudflare at $20 monthly for optimal speed and SEO performance. The biggest page speed killers are oversized images that haven't been compressed, too many WordPress plugins from multiple agencies stacking up, and unnecessary animations on landing pages. Dan advises using image optimizer plugins to compress photos from massive dimensions like 5000x3000 down to appropriate sizes without noticeable quality loss.

The conversation covers proper page speed monitoring using Google's free PageSpeed Insights tool, recommending monthly audits at minimum but more frequent checks when making significant changes to high-traffic pages like location pages and homepages. Dan emphasizes the 80-20 rule, focusing optimization efforts on the 20% of pages generating 80% of leads rather than auditing every page on the site. He warns against excessive JavaScript from too many plugins and recommends core SEO plugins like Rank Math over Yoast for better performance. For pest control companies losing leads to slow loading pages or unsure if their website speed is competitive, this episode delivers the complete page speed optimization framework to keep your conversion funnel wide open.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner and founder of Pest Control SEO, a successful marketing agency for pest control companies. Dan breaks down the top website conversion factors that transform passive visitors into paying customers for pest control businesses. He reveals the critical elements that turn traffic from SEO, Google Ads, and Facebook into actual revenue. For pest control owners getting traffic but not enough conversions, this episode provides the exact optimization framework to double or triple your website's conversion rate.Dan emphasizes that conversion optimization is low-hanging fruit that can immediately double your customer count without increasing traffic. He explains the two main conversion methods are call buttons and contact forms, with call buttons needing to be click-to-call, brightly colored, and sticky in the top right corner so they follow users down the page. Contact forms should appear on the first or second section of every landing page with minimal fields like name, phone, email, and zip code, since every additional field adds friction and reduces conversions. Dan warns against forcing visitors to navigate to a separate contact page, which creates unnecessary friction and loses potential customers.The conversation covers trust signals like review widgets displaying Google reviews prominently on landing pages and authentic customer testimonials through co-created video content featuring technicians and real customers. Dan recommends against using stock images or AI-generated faces for testimonials, instead suggesting selfies or short interview-style videos that feel genuine and conversational. He also addresses live chat functionality as an essential third conversion method, recommending tools like Leadferno that convert website chats into text conversations since customers prefer texting over email. Dan advises against displaying clear pricing on websites, suggesting pest control companies should instead focus on compelling offers that drive contact while allowing owners to diagnose and prescribe the right package.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake delivers a complete Facebook advertising masterclass specifically for pest control companies. He covers everything from campaign setup and creative strategy to advanced targeting, split testing, and retargeting. For pest control business owners ready to scale beyond Google Ads and SEO, this episode provides the complete roadmap for generating consistent, profitable leads at low cost.

Jake reveals his proven Facebook ads framework starting with lead ads as the preferred campaign type. Facebook favors keeping users on platform, which results in costs as low as $2-3 per lead. He breaks down the essential creative elements that stop the scroll. These include disruptive visuals with bright colors, pain point imagery, and strategic headlines that summarize offers. Jake shares specific high-performing examples like general pest bundled with free mosquito control and hyper-local neighborhood campaigns. He covers advanced targeting strategies including women aged 35-55 interested in home and garden topics. Jake also explains his radius-to-zip-code progression that starts broad for testing then narrows to specific neighborhoods for maximum ROI.

The conversation reveals Jake's systematic A/B split testing methodology. He emphasizes that testing is the second most important factor for success after disruptive creative. The proper testing sequence is offer first, then image or video, headlines, and ad copy. You should only test one variable at a time across four simultaneous variations. Jake stresses that cost per acquisition matters far more than cost per lead. He recommends a minimum $600 monthly budget to meet Facebook's auction threshold. Jake concludes with retargeting strategies that capture lost leads by targeting people who engaged with previous ads or partially completed forms. These campaigns should run continuously year-round for maximum conversion.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service-based companies, and fractional CMO for businesses across the country. Jake breaks down Facebook ads retargeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful retargeting capabilities to convert prospects who have already shown interest in your services. For pest control business owners leaving money on the table by not following up with warm leads, this episode exposes the retargeting systems that dramatically lower cost per acquisition and boost conversion rates.

Jake explains the various retargeting audiences pest control companies can leverage, including people who visited your Facebook page, liked your page, visited your website, engaged with previous ads, or are existing customers, with the optimal lookback window being 90 days for maximum effectiveness. He identifies his highest-converting retargeting strategy as targeting people who started filling out a lead form from a previous ad but never submitted, allowing for hyper-specific messaging like "Hey, I saw you didn't fill out your form all the way. What happened? Here's an extra discount." Jake emphasizes that retargeting ads consistently outperform regular Facebook ads because they reach warm audiences already familiar with your pest control brand, resulting in significantly lower cost per lead and cost per acquisition.

The conversation reveals that retargeting campaigns should run continuously year-round rather than in short bursts, since fresh audiences constantly flow in from regular conversion ads and website traffic, preventing ad fatigue while maintaining consistent engagement with interested prospects. Jake walks through the technical setup process using Facebook's custom audiences feature rather than lookalike audiences, and stresses the importance of making retargeting messages specific and personalized rather than generic. For pest control companies not currently running retargeting ads or those running them with generic messaging, this episode delivers the complete framework for capturing lost leads and maximizing the value of every prospect who has ever shown interest in your services.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, fractional CMO, and owner of multiple service industry businesses. Jake delivers a comprehensive breakdown of A/B split testing for Facebook ads, revealing why testing is the second most important factor for pest control advertising success and how to systematically test every variable to find winning campaigns. For pest control business owners struggling with inconsistent Facebook ad results or unsure which elements to optimize, this episode provides the exact testing framework Jake uses to identify profitable ads that work year after year.

Jake explains the critical importance of A/B split testing, emphasizing that what works in one zip code may completely fail in another, making systematic testing non-negotiable for Facebook ad success. He outlines the proper testing sequence starting with offer testing as the highest priority, followed by image or video creative, headlines, and ad copy, while stressing the golden rule of only testing one variable at a time to accurately identify what drives results. Jake reveals his approach of running four different ad variations simultaneously and testing demographics like age groups in ranges of 30-44, 45-54, 55-64, and 65 plus before moving to radius, interest targeting, and creative elements.

The conversation covers the most important metric for evaluating ad performance, with Jake warning against focusing solely on cost per lead and instead prioritizing cost per acquisition, since a $30 lead with a 50% close rate dramatically outperforms a $10 lead with a 1% close rate. He shares real-world insights about platform differences, noting that Instagram performs well in major cities like LA, Miami, Dallas, and New York but underperforms in Midwest markets where Facebook dominates. Jake also reveals the Meta Ads Library tool that allows pest control owners to spy on competitor ads and identify winning offers while maintaining differentiation. For pest control companies ready to stop guessing and start systematically optimizing their Facebook campaigns, this episode delivers the complete A/B testing playbook that transforms inconsistent results into repeatable, scalable success with ads that continue working for years.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, Facebook ads expert, owner of multiple service businesses, and fractional CMO for companies across the country. Jake breaks down advanced Facebook ad targeting strategies specifically for pest control companies, revealing how to leverage Facebook's powerful targeting capabilities to reach high-quality homeowners while avoiding wasted ad spend. For pest control business owners struggling with poor lead quality or expensive Facebook campaigns, this episode provides the exact targeting framework Jake uses to generate profitable results across his portfolio.

Jake explains why Facebook excels at targeting, describing how the platform uses AI to track interests and behaviors, allowing pest control companies to reach homeowners interested in home and garden, home ownership, and HGTV content. He recommends targeting women aged 35-55 in most markets, though he notes that retired areas like Florida, California, Phoenix, and New Mexico often see higher male engagement and require different targeting approaches. Jake also reveals his lookalike audience strategy, explaining how pest control owners can upload their customer lists to Facebook and target prospects who share similar characteristics with their best existing customers, creating a powerful scaling mechanism for lead generation.

The conversation covers Jake's radius versus zip code targeting philosophy, recommending broad radius targeting initially to test offers and creative, then narrowing down to specific zip codes once winning campaigns are identified. Jake shares his hyper-local targeting strategy, creating neighborhood-specific ads for areas like lakeside communities experiencing mosquito problems with time-limited offers that generate urgency and higher conversion rates. He warns against common targeting mistakes including going too broad for too long, targeting ages 18-29 who rarely own homes, and failing to test multiple variations as Facebook's algorithm requires. Jake also addresses how weather patterns and local events dramatically impact campaign performance, advising pest control owners to launch new campaigns during sunny weather and capitalize on post-rain conditions for ant control ads. For pest control companies ready to maximize Facebook ad ROI and eliminate wasted spend on unqualified leads, this episode delivers the complete targeting playbook needed to reach the right homeowners at the right time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-founder of Pest Control Millionaires, owner of multiple service businesses including pest control, cleaning, and moving companies, and fractional CMO for numerous other businesses. Jake delivers an advanced masterclass on Facebook ad creative and content strategy, revealing the exact visual elements, headlines, and offers that stop people from scrolling and generate high-converting pest control leads. For pest control business owners struggling to create effective Facebook ads or frustrated with poor results from their current campaigns, this episode breaks down the proven creative formula Jake uses across his portfolio.

Jake explains that successful Facebook ads require disruptive visual elements like bright colors, strong hooks, and pain point imagery such as mosquitoes biting people or families in yards to break through doom scrolling and capture attention. He emphasizes the critical difference between Facebook ads and organic content, clarifying that paid ads should be sales-focused and advertise-heavy while organic posts and Facebook groups require value-driven content that builds trust and authority. Jake shares specific high-performing ad examples including a general pest service bundled with free mosquito control for a year, a $67 initial service for annual contracts, and before-and-after lawn aeration images that crushed in competitive markets.

The conversation reveals common mistakes pest control owners make with Facebook advertising, including treating paid ads like organic posts, featuring technicians or family photos instead of pain points, and running generic offers like $50 off that blend in with every competitor. Jake stresses the importance of differentiation, recommending pest control companies create unique offers and bundles that stand out in their market rather than copying what everyone else is doing. He also covers headline optimization, warning against including phone numbers or company names in headlines and instead focusing on clear offer summaries that drive action. For pest control business owners ready to scale their Facebook advertising or fix underperforming campaigns, this episode provides the complete creative framework needed to generate consistent leads at low cost per acquisition.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jonas Olson interviews Jake Sheldon, co-owner of Pest Control Millionaires, owner of multiple pest control companies, and CMO for several other pest control businesses. Jake shares his expertise on Facebook advertising for pest control companies, breaking down the most effective campaign strategies and budget allocations that drive consistent leads. For pest control business owners looking to scale beyond Google Ads and SEO, this episode reveals the proven Facebook advertising framework that Jake has used across his portfolio of companies.

Jake identifies lead ads as the most effective campaign objective for pest control businesses, explaining that Facebook algorithmically favors these campaigns because they keep users on the platform rather than directing them to external websites. He addresses the common misconception about Facebook lead quality, clarifying that while conversion rates are lower than Google Ads at 25-30%, the dramatically reduced cost per lead often as low as a few dollars makes Facebook advertising highly profitable for pest control companies. Jake also breaks down ad format preferences, recommending still images for beginners due to their ease of creation and replacement while acknowledging that video content performs exceptionally well for those who understand video psychology and attention-grabbing techniques.

The conversation covers critical budget allocation strategy, with Jake revealing Facebook's $600 monthly threshold or $20 per day as the minimum investment needed to compete effectively in the advertising auction and generate optimal results. He explains how Facebook's auction system works, where pest control companies bid for attention against all advertisers, not just competitors in the home services industry, making adequate budget investment essential for visibility. Jake also addresses when to run short-term versus continuous campaigns based on market size and ad performance, warning that smaller markets with 15,000 people will hit ad saturation quickly while larger markets like Dallas can sustain long-term campaigns. For pest control owners ready to add Facebook advertising to their lead generation strategy or frustrated with previous unsuccessful attempts, this episode delivers the foundational knowledge needed to launch profitable campaigns and avoid common beginner mistakes.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan delivers a comprehensive masterclass on paid directories, covering everything from platform selection and profile optimization to lead conversion and ROI tracking. For pest control business owners looking to generate consistent leads beyond Google and SEO, this episode provides the complete roadmap for succeeding with platforms like Yelp, Thumbtack, HomeAdvisor, and Angi.

Dan reveals which paid directories drive the highest quality pest control leads and explains the critical differences between platforms, identifying Yelp as the premium option while breaking down how Thumbtack and lesser-known directories attract more price-conscious customers. He shares his proven optimization strategies including filling out profiles completely, adding 3-5 project showcases with before-and-after photos for each major service category, and collecting platform-specific reviews that boost both rankings and conversion rates. Dan emphasizes the importance of speed to lead, recommending pest control companies respond within 5-10 minutes in competitive markets and prioritize phone conversations over text exchanges to maximize conversion rates before competitors steal prospects.

The conversation dives deep into advanced strategies including review collection across multiple platforms, proper handling of negative reviews to demonstrate professionalism, and incentivizing customers to leave reviews on the same platform where they found your company. Dan provides clear benchmarks for success, recommending pest control owners commit at least three months and 10 reviews to each platform before deciding whether to continue, while implementing call tracking systems to accurately measure ROI and cost per lead. For pest control business owners ready to add paid directories to their marketing mix or those currently wasting money on underperforming platforms, this comprehensive episode delivers every strategy, system, and metric needed to generate profitable leads and outperform competitors on every major home service directory.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down how to properly track ROI from paid directories and determine whether platforms like Yelp, Thumbtack, and HomeAdvisor are actually profitable for your pest control business. For pest control owners investing thousands of dollars monthly in paid directories, this episode reveals the metrics and systems needed to make data-driven decisions about where to allocate marketing budgets.

Dan emphasizes the critical importance of call tracking for every paid directory platform, explaining that pest control companies need distinct tracking numbers for each platform to accurately measure which directories generate quality leads. He addresses cost per lead expectations, revealing that paid directories typically cost similar amounts to other marketing channels like Google Ads and Facebook Ads, with pest control companies often needing to accept breaking even on the first service to capture the lifetime value of recurring monthly customers. Dan also explains why the market naturally equalizes pricing across platforms as competitors shift budgets based on performance and competition levels.

The conversation covers the realistic testing timeline for paid directories, with Dan recommending at least three months and a minimum of 10 reviews before deciding whether to continue or discontinue a platform. He stresses that the first month is typically a learning period where both the pest control company and the platform algorithm are figuring out lead quality, response patterns, and optimal targeting. For pest control business owners struggling to determine if their paid directory investment is worthwhile or considering cutting underperforming platforms too early, this episode provides the exact benchmarks and patience required to give each platform a fair test while protecting your marketing budget from wasteful spending.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder and co-owner of Pest Control Millionaires and owner of multiple service-based businesses. Jake breaks down how to properly set up lead pipelines for pest control companies, revealing the critical mistake of lumping all leads into one pipeline instead of segmenting by campaign and service type. He explains that most companies under a million dollars don't even have proper pipeline systems, leaving them blind to their actual conversion metrics and unable to optimize advertising spend. For pest control owners struggling to track where leads are in the sales process or unsure which marketing channels actually generate revenue, this episode provides the complete pipeline framework.

Jake outlines the essential pipeline stages including new leads for fresh prospects requiring immediate attention, hot leads who have responded and are ready to buy, follow-up stages tracking multiple contact attempts, sold and serviced sections, and critically a lost pipeline with tags identifying why deals fell through like price objections or choosing competitors. He emphasizes that Go High Level handles the lead nurturing pipeline while CRMs like Field Routes, Jobber, and Gorilla Desk handle scheduling and routing after the sale. Jake recommends checking pipelines daily with dedicated virtual assistants ensuring leads move through stages correctly and automation doesn't break, since technology failures can cause duplicate calls that frustrate prospects.

The conversation reveals Go High Level's call recording feature as essential for quality control and training, with Jake's team listening to 30-60 minutes of sales calls daily to identify why deals are lost and sharpen closing skills. He stresses that even increasing close rates by just two more sales per day compounds into massive revenue gains over a year. Jake identifies the biggest pipeline mistake as lumping different campaigns like mosquito control and general pest into one pipeline, making it impossible to calculate separate cost per acquisition numbers and optimize ad spend toward the most profitable services. He explains that sophisticated large pest control companies know every number instantly, while smaller companies guessing at metrics waste money on underperforming channels.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionairesIn this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan dives deep into review strategies specifically for paid directories like Yelp, Thumbtack, and HomeAdvisor, revealing how pest control businesses can build their reputation and stand out from competitors on these platforms. For pest control owners investing in paid directories, this episode explains why reviews are just as critical on these platforms as they are on Google and how to systematically collect them.Dan recommends asking customers for reviews in person immediately after service, especially for the first 10 reviews which provide the biggest psychological impact and conversion boost. He emphasizes requesting reviews on the same platform where the customer originally found your pest control company, making the ask feel natural rather than forced. Dan also covers the importance of responding to all reviews on paid directories, treating positive reviews as opportunities to show gratitude and build customer loyalty while handling negative reviews publicly to demonstrate how your company addresses problems and maintains professional standards even when things go wrong.The conversation reveals a surprising insight about review strategy: pest control companies should incentivize reviews on paid directories just as aggressively as Google reviews, offering the same compensation because these reviews build SEO authority, feed AI platforms like ChatGPT, and can even display on your Google Business Profile. Dan explains the compound effect of reviews, where companies with more reviews naturally attract additional reviews through social proof and bandwagon psychology. For pest control business owners looking to dominate paid directories and maximize their investment in platforms like Yelp and Angie, this episode provides the complete framework for building an unstoppable review collection system that drives both rankings and conversions.Jake Sheldon, Co-Founder of Pest Control Millionaires:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7Instagram: https://www.instagram.com/jakesheldon25/YouTube: https://www.youtube.com/@jakesheldonPCMDan Leibrandt, Co-Founder of Pest Control Millionaires:Facebook: https://facebook.com/DanLeibrandtOfficial LinkedIn: https://linkedin.com/in/danleibrandt/ Twitter: https://twitter.com/DanLeibrandt Website: https://danleibrandt.com#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the critical strategies for converting leads from paid directories like Yelp, Thumbtack, and HomeAdvisor into paying customers. For pest control business owners investing in paid directories, this episode reveals why speed to lead and proper follow-up systems can make or break your ROI on these platforms.

Dan emphasizes that response time is everything when competing for paid directory leads, recommending pest control companies reply within 5-10 minutes in competitive markets or risk losing prospects to faster competitors. He stresses the importance of getting leads on the phone immediately rather than getting stuck in lengthy text or email exchanges that create delays and reduce conversion rates. Dan also explains how to differentiate your pest control company from competitors through strategic review collection across multiple platforms, distinctive branding, and unique positioning that makes your business stand out when prospects are shopping between multiple options.

The conversation reveals a critical insight about paid directory leads: these prospects are ready to buy now, not weeks from now. Dan advises against traditional nurture sequences for these leads since customers typically make their decision within hours or days of their initial inquiry. Instead, pest control owners should focus all their energy on immediate phone contact and same-day conversions. For companies struggling to convert paid directory leads into actual jobs, this episode provides the exact framework needed to maximize every lead opportunity and outperform competitors who are slower to respond or fail to prioritize phone conversations over messaging.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan reveals the critical optimization strategies that separate successful pest control businesses from those wasting money on paid directories. This episode delivers a comprehensive breakdown of how to maximize conversion rates and ROI on platforms like Yelp, Thumbtack, and HomeAdvisor through strategic profile optimization.

Dan emphasizes treating paid directories like your Google Business Profile by filling out every possible field with consistent, detailed information across all platforms. He highlights the importance of adding projects to your directory profiles, recommending pest control owners showcase 3-5 high-quality jobs with before-and-after photos, videos, and customer testimonials for each major service category like termites, bed bugs, and ants. Dan explains how reviews on these platforms are just as crucial as Google reviews, directly impacting both your organic ranking on the directory and your conversion rates when potential customers evaluate your pest control company against competitors.

The conversation covers common mistakes pest control business owners make, including neglecting to add photos, leaving profiles incomplete, and spreading themselves too thin across multiple directories without properly optimizing any single platform. Dan recommends focusing your energy on one paid directory initially, fully optimizing it over three months, and then replicating that success on additional platforms. For pest control companies looking to generate consistent leads from paid directories, this episode provides the exact optimization checklist needed to outperform competitors and maximize every marketing dollar spent.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO and digital marketing expert specializing in pest control companies. Dan breaks down the most effective paid directories for pest control businesses, revealing which platforms generate the highest quality leads and best return on investment. For pest control owners looking to expand their lead generation beyond Google and SEO, this episode provides critical insights into navigating the paid directory landscape.

Dan identifies Yelp, HomeAdvisor, Angie, and Thumbtack as the top four directories with the most users, while explaining the key differences in lead quality between platforms. Yelp tends to attract higher-quality pest control leads from customers with larger budgets, while platforms like Thumbtack often draw price-conscious shoppers looking for the lowest bid. Dan also addresses the common challenge pest control business owners face with complainers on paid directories and how to filter through lower-quality leads to find profitable opportunities.

The conversation concludes with Dan's strategic recommendation for pest control companies: focus on one paid directory platform for at least three months before expanding. He emphasizes the importance of testing different platforms based on your local market, gathering feedback from other home service businesses in your area, and committing adequate time and resources to properly optimize your presence. Whether you're running a startup pest control company or scaling past seven figures, this episode delivers actionable advice on maximizing your paid directory investments and avoiding common pitfalls that drain marketing budgets.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this five part paid ads series, Jonas Olson and Dan Leibrandt break down every major advertising platform pest control companies need to understand in order to scale. Dan starts by walking through the ideal Google Ads structure and explains why campaigns should mirror the way a website is built, with each core service separated, each city split into its own ad group, and each landing page tightly aligned with keyword intent. From there, they move into targeting and cover geo targeting, match types, seasonality, demographics, and how Google’s systems learn over time to deliver higher quality leads.

The series continues with a full breakdown on Google Ads copywriting, where Dan explains how to structure headlines, how to use offers effectively, how to build trust in the descriptions, and how Google dynamically tests variations. They then shift to Bing Ads and explain why pest control companies should dedicate a small percentage of their budget to Bing due to lower cost per click and an older, homeowner heavy audience. Dan also shows how Bing can import Google campaigns in one click, making it an easy add on to any paid strategy.

Finally, the series wraps with a complete guide to Local Service Ads. Dan explains how to become Google Guaranteed, how to optimize your profile, how reviews impact ranking, how to budget, and how LSA lead management works. Together, these five episodes give pest control owners a simple, complete roadmap for building and scaling a profitable paid ads engine across Google Ads, Bing Ads, and Local Service Ads.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads #paidsearch

Are you a pest control owner looking to grow? Join Our Facebook Group with 1,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Local Service Ads and how pest control companies can use them to drive high quality leads. Dan explains the history of LSAs, how they evolved from Home Service Ads, and why they have quickly become one of the most powerful paid channels in the home services space. He walks through the exact steps to become Google Guaranteed, what the verification process looks like, and why LSAs are one of the few ad platforms an owner can confidently set up without needing an agency.

They also cover the most important optimization elements inside the LSA dashboard. Dan talks about choosing the right services, uploading high quality photos, setting proper service areas, and keeping the profile open 24 hours so Google continues pushing your listing. He explains how reviews impact ranking, why reviews collected directly through LSA are weighted more heavily, and why answering the phone quickly can dramatically increase your placement. They go deep into what Google looks for and how to stay on Google’s good side so your ads show more often.

To close it out, Dan explains how to budget, how Google charges per qualified lead, and why it makes sense to set a high budget early so you maximize your visibility. They talk about reviewing performance weekly, managing leads inside the dashboard, and checking for policy violations so ads always remain active. This episode gives a clear, simple blueprint any pest control owner can follow to set up, optimize, and scale Local Service Ads with confidence.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@PestControlMillionaires

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #localserviceads #lsa

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt to break down Bing Ads for pest control companies and how they compare to Google Ads. Dan explains the biggest differences between the two platforms, including Bing’s older demographic, its stronger desktop usage, and the fact that Bing controls search traffic from Yahoo, AOL, DuckDuckGo, and other secondary search engines. He covers why the overall search volume is smaller, why cost per click is usually lower, and why Bing still remains an overlooked opportunity for pest control companies targeting homeowners.

They also discuss whether pest control companies should prioritize Bing and how much budget makes sense. Dan recommends allocating about 10 percent of whatever you spend on Google Ads and applying the same campaign structure, tracking setup, and landing page strategy. He explains why cost per click is often 20 to 30 percent cheaper on Bing, why high ticket services usually perform best, and how Bing’s audience aligns with the age group most likely to own a home. They cover how to measure success with dedicated tracking numbers, how to evaluate leads rather than impressions, and why Bing can quietly produce profitable conversions when set up properly.

To wrap it up, Dan explains how simple it is to get started with Bing Ads by importing your Google Ads campaigns with one click. He talks through adjusting budgets, maintaining the same weekly or monthly review schedule as Google Ads, and making sure every ad points to the most relevant landing page on your site. This episode gives you a clear, no nonsense walkthrough of how Bing Ads fit into a pest control company’s marketing stack and how to use them without adding extra complexity.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads#growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #pestcontrol #bingads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how to write high converting Google Ads copy for pest control companies. Dan explains the key elements that matter most when trying to earn clicks, from using exact match keywords in your headlines to structuring ads around specific services and cities. He talks through how Google tests headlines automatically, why your opening line must match the searcher’s intent, and why your titles need to do the heavy lifting while your descriptions reinforce trust and credibility.

They go deeper into using offers inside Google Ads, how to structure them, and why a strong offer should appear across all marketing channels. Dan explains how to stack value, how to use Google Ads as a testing ground for different offers, and how to pair an offer with a clear call to action that pulls attention fast. They also cover whether urgency or trust matters more, how to blend the two in a single ad, and how to write supporting descriptions that help prospects feel confident before they click.

To wrap up, Dan breaks down how to continually improve ad copy over time. He explains how to test multiple headline variations, how Google automatically identifies the best combinations, and why it is worth refreshing your ad copy every month to keep performance strong. He also talks about how Google’s machine learning evaluates your headlines, how to introduce new ideas without disrupting stable campaigns, and why consistent testing is the key to long term success with Google Ads. This episode gives you a complete roadmap to writing ad copy that actually converts.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through how to dial in your Google Ads targeting. They break down why geo targeting is the single most important part of any Google Ads campaign and how easy it is to accidentally waste thousands of dollars by targeting the entire country instead of your service area. Dan explains how your ads should mirror the structure of your website, how your service pages and city pages work together, and why proper geographic targeting will make or break your campaigns.

They also go deep into keyword targeting and the difference between exact match, phrase match, and broad match. Dan explains when each one should be used, why broad match has become more relevant as search behavior evolves, and how Google now interprets long conversational searches in ways it never did before. They talk through seasonality, how to adjust ads based on the time of year, and why certain pests deserve their own seasonal headlines. Dan also breaks down demographic targeting and why Google’s machine learning now makes it far less relevant than most people think.

To wrap it up, Dan explains how keywords, demographics, and zip code targeting work together inside a modern Google Ads account. He talks through how Google tests your headlines and descriptions, how to use variations to improve performance, and which negative keywords matter most for pest control companies. This is a simple and clear walkthrough of how to set up the right targeting from the start so your Google Ads budget actually produces customers instead of wasted spend.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jonas Olson sits down with Dan Leibrandt, owner of Pest Control SEO and a number two bestselling author in the pest control industry, to break down everything you need to know about Google Ads. Dan explains how pest control companies should structure campaigns the same way they structure a proper website, with separate campaigns for each service and separate ad sets for each city. He shares why this structure improves quality scores, lowers costs, and makes it far easier to scale.

They also get into the major differences between search ads, Performance Max, and display ads. Dan explains why search ads produce the strongest ROI, when PMAX can be useful for bigger companies, and why Google is pushing advertisers in that direction. He also covers how often you should review your campaigns, how much ongoing work is actually required after the initial setup, and why failing to check your analytics can quietly cost you leads and revenue.

To wrap up, Dan breaks down how to track performance correctly. He explains how to connect Google Ads with Google Analytics and Google Search Console, how to set up conversion events the right way, and why every campaign should have its own call tracking number. If you want a clear and simple way to understand Google Ads for pest control, this episode gives you the full blueprint.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrolads #pestcontroladvertising #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontrolleads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #googleads

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple home service companies. Jake breaks down the best lead nurture automation tools for pest control companies, with a deep dive into GoHighLevel as the all-in-one platform that replaces multiple scattered systems. He explains how automation removes manual work from lead nurturing while ensuring no prospect slips through the cracks. For pest control owners juggling multiple platforms and manually following up with leads, this episode reveals the automation tools that streamline operations and maximize conversions.

Jake explains that Go High Level consolidates leads from Google, Facebook, Instagram, websites, and all platforms into one dashboard, eliminating the need to log into separate systems for tracking and reporting. The platform automates instant text messages when leads submit forms, follow-up sequences, review campaigns, reactivation campaigns, and upsell systems without requiring manual effort from owners or virtual assistants. Jake clarifies that Go High Level doesn't replace field service management software like Service Titan, Jobber, or Pest Pac for routing and scheduling, but instead handles the lead nurturing and automation side that those platforms struggle with. He recommends beginners use pre-built snapshots or automation templates rather than building complex workflows from scratch, which can take weeks or months to learn.

The conversation covers advanced automation capabilities including AI chatbots powered by ChatGPT that can have full text conversations with leads using if-else logic to provide different responses based on prospect answers about pest issues. Jake emphasizes connecting Facebook pages, Google Business Profiles, and Instagram accounts to Go High Level so owners get instant notifications when prospects message them, preventing the common mistake of discovering 50 unanswered message requests weeks later. He identifies the biggest automation mistakes as insufficient follow-up sequences with only one or two touches instead of comprehensive nurture campaigns, and underutilizing the platform by connecting just one channel instead of all lead sources for maximum efficiency and revenue capture.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this extended Facebook group masterclass, Dan Leibrandt and Jake Sheldon break down everything pest control owners need to know to turn Facebook groups into a long term, high volume acquisition channel. The series begins by explaining how to choose the right groups, how to create introduction posts that build trust, and how to craft value driven content that positions you as the local authority. Dan and Jake cover the difference between personal profiles and business pages, the structure of high performing posts, and the importance of starting with simple templates rather than reinventing the wheel. They also explain why value always outperforms promotions and how to design a posting calendar that scales across dozens of local communities.

From there, the series moves into deeper strategy. Jake explains how to stay in good standing with group admins, how to avoid the behaviors that trigger bans, and how to build personal relationships that protect your access to high producing groups. Dan and Jake also cover how to convert interest into customers, including how to approach commenters, how to send effective soft touch messages, and why you should always move conversations to the phone rather than trying to close over messenger. They outline the full sales flow, the importance of speed to lead, and the steps owners must take to track results group by group so they know exactly where their revenue is coming from.

The series concludes with a full breakdown of automation, systems, and virtual assistants. Jake explains how to document posts, how to organize every group in a spreadsheet or a CRM, and how to train virtual assistants to handle posting, scheduling, and engagement. He also shares how to maintain accountability, how to gradually delegate sales activities, and how to use AI to streamline research and content creation. Across all five videos, Dan and Jake present a complete operating system for mastering Facebook groups, generating leads consistently, and growing a pest control company through trust, value, and scale.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and owner of a wide portfolio of service businesses that includes pest control, cleaning, and moving companies. The focus of the conversation is how to automate and systemize Facebook group marketing, which Jake has used for years to generate consistent and predictable lead flow. Dan and Jake begin by discussing the posting scripts themselves and why simplicity matters. Jake explains that his proven templates work far better than complicated promotional posts, and that most business owners should rely on these templates until they master the rhythm of value driven content. They also talk about how owners can use ChatGPT to generate suburb lists, locate local groups, and eventually produce new value posts based on the same structure.

Dan and Jake then explore the operational side of managing dozens of Facebook groups. Jake explains that while software can help with tracking and organization, the real leverage comes from virtual assistants who can handle posting, editing, scheduling, and engagement. He shares how his own virtual assistants write posts, upload videos, maintain spreadsheets, and manage the daily workflow across nearly two hundred groups. Jake emphasizes that virtual assistants allow owners to focus on higher value tasks, and that the cost is incredibly low compared to the amount of time saved. He also explains how owners can use simple systems to track every group, including the posting date, the post link, and the leads that came from each group.

The episode closes with guidance on accountability, sales, and delegation. Jake explains how to keep virtual assistants on track through shared spreadsheets and clear daily processes, and why owners should initially handle the sales calls themselves rather than delegating conversions to a virtual assistant. As the company grows and the owner becomes comfortable with delegation, the virtual assistant can gradually take on more responsibility. For pest control companies that want to generate leads consistently and predictably while removing themselves from the day to day work, this episode provides a complete blueprint for automating Facebook groups and turning them into a long term growth engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of home service companies that includes pest control, moving, and cleaning businesses. Together they focus on one of the most important parts of the Facebook group strategy, which is converting the attention you generate into real customers. Dan and Jake begin by revisiting the posting rhythm that creates consistent interest. They cover the introduction post, the weekly value posts, and the priming posts that spark large comment threads. From there they shift into what actually happens when people begin engaging. Jake explains why messaging must be soft, simple, and personal, and why discount based outreach harms conversion instead of increasing it.

The conversation then moves into the mechanics of turning interest into closed sales. Jake outlines two paths that occur inside Facebook groups. Some people will comment publicly and need a short message from you to acknowledge their interest. Many others will reach out privately, which Jake says is the ideal scenario because the intent is already high. He stresses the importance of responding quickly and always asking for a phone number rather than attempting to close the sale inside Messenger. Once you get them on the phone, the conversation is the same as any other standard sales call. You listen to their problem, walk through the service, overcome objections, and get them onto a recurring plan. Jake also shares why speed to lead is non negotiable and why notifications on your personal profile must always be turned on.

Dan and Jake close the episode by discussing measurement and improvement. Jake explains that without tracking, most owners have no idea how many customers they are actually gaining from Facebook groups. He walks through a simple Google Sheet method along with a more advanced Go High Level pipeline, both of which allow you to tag leads by group and monitor which communities produce the highest return. With proper tracking in place, you can put more effort into the groups that consistently convert and stop wasting time in the ones that never produce. For anyone using Facebook groups or planning to start, this episode offers a clear process for taking interest and turning it into real, measurable growth.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a diverse portfolio of service companies that includes pest control, moving, and cleaning businesses. Together they break down one of the most important topics in the Facebook group strategy, which is how to avoid getting banned. Dan and Jake open the conversation by addressing the most common mistakes owners make, especially promotional posts that promise discounts or deals. Jake explains why these posts used to work years ago but are now one of the fastest ways to get removed from a group. He emphasizes that value driven content is the only reliable path to long term success and that this approach consistently produces far more leads than direct pitching.

Dan and Jake then explore the dynamics between group members, admins, and business owners. Jake shares the exact process he uses to build goodwill with group admins, especially in the groups that are generating real revenue. He explains how he reaches out to thank admins, offers to buy them lunch, sends gifts, and even provides free service when a group is producing at a high level. Jake also breaks down the difference between healthy engagement and behavior that looks like spam, such as responding to every comment with a phone number or website link. He explains why this often triggers complaints and why it is smarter to let comments build and respond with a single soft call to action at the end.

The episode ends with a practical discussion about what is realistic and what to expect as you begin posting at scale. Jake notes that bans can happen, especially when owners are new and still learning the right posting rhythm, but he also explains that consistent value posting significantly reduces the risk. He encourages owners to focus on relationship building, avoid aggressive pitching, and only double down on the groups that are producing meaningful results. For anyone who wants to use Facebook groups as a long term acquisition channel, this episode provides a clear roadmap for staying in the groups, staying in good standing, and maximizing the reach of your content.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a portfolio of service companies that includes pest control and moving businesses. They break down what pest control owners should be posting inside Facebook groups, which Jake views as one of the most powerful and most overlooked free channels in the industry. The conversation begins with the foundation of the entire strategy, which is the introduction post. Jake explains why every owner should introduce themselves in every group, even if they have been a member for years, and how to write a simple introduction that builds trust. He also explains why the post should always include a wholesome photo of yourself, your team, your family, or even a pet, because these images perform far better than discounts, promotions, or ads that feel sales driven.

Dan and Jake then walk through the next stage, which is the social proof post. Jake recommends thanking the group publicly after you receive support or land a few customers, which naturally signals that other people are choosing your business. From there, the strategy moves into consistent value posting. Jake explains how to repurpose short form videos into group content, such as showing how to remove ants from a deck or how to deal with mice in a garage. He emphasizes that teaching people how to solve their problems actually increases sales because it builds authority and trust, and it keeps you top of mind inside the community. Jake also shares priming posts that create large comment threads, such as asking whether people have been seeing certain bugs in the area, which often produces a natural list of highly qualified leads.

The episode finishes with a discussion on long term success inside these groups. Jake explains why engagement is essential, especially in the groups that consistently drive the most leads. He recommends tracking which groups produce sales, dropping the ones that never deliver results, and doubling down on the ones that stay active and continue to grow. He also notes that posting at scale becomes far easier with a virtual assistant who can handle the daily activity for a few dollars per hour. For pest control owners who want to grow through community engagement and build a strong local presence without spending on ads, this episode provides a clear and proven playbook for what to post inside Facebook groups.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jake Sheldon, co-founder of Pest Control Millionaires and operator of a multi-million-dollar portfolio of service-based companies spanning pest control, moving, and other home-service industries. Jake has generated thousands of leads through free organic social strategies, and one of his most effective methods is using Facebook groups. In this conversation, Dan and Jake break down exactly why Facebook groups work, how they build brand visibility at scale, and why owners should treat them as one of the highest-ROI activities available. Jake explains why every service business should be using them, how they generate reach without ad spend, and how consistent posting can put your brand in front of tens of thousands of local residents for free.

Dan and Jake dive into how to actually find the best groups, starting with local community groups, networking groups, business-owner groups, suburb groups, local mom groups, and even niche groups like dog-walking communities. Jake shows how to use Facebook’s search filters properly, why adding city and suburb names is essential, and how to build a master list of dozens of groups across your entire service area. They discuss which groups to avoid—such as buy/sell/trade communities—and why volume matters more than people realize. Jake shares how he personally joined more than 170 groups and posts in ten per day, rotating once per week, creating over 200 touchpoints per month without ever spamming the same audience twice. He also explains when to use your personal profile versus your business page, and why personal posting almost always performs better.

The episode closes with tactical advice on getting accepted into groups that screen heavily, including borrowing a client’s address, asking admins directly, or having customers post on your behalf. Jake walks through how to build strategic partnerships inside these groups, how to turn local business-owner communities into referral engines, and how even residential-focused groups can lead to commercial opportunities. By the end, business owners learn not just which groups to join, but how to think about the bigger picture: relationship-building, brand repetition, partnerships, free exposure, and consistent posting. It’s a complete, practical guide to using Facebook groups as one of the most powerful—and most overlooked—organic strategies in pest control and home services.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #facebookgroups #facebookmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this long-form training, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that has become one of the fastest-growing social media brands in the home-services industry. With more than 150K subscribers on YouTube and tens of thousands more across TikTok, Instagram, and Facebook, Jonas has built a blueprint for organic growth that any pest control or home-service owner can follow. Over the course of this full combined episode, Dan and Jonas walk through everything an owner needs to know to win on social media: what to post, how often to post, how to structure videos for virality, what tools you actually need, and how to turn content into real business growth.

The conversation begins with what to post and how to approach short-form video, where Jonas breaks down how to capture day-to-day field work, answer common customer questions, and use content as a form of education and community building. They then move into frequency and cadence, showing owners how to start with one video a week, ramp up gradually, and pick a posting schedule they can stick to long-term. From there, Jonas opens up the full anatomy of a viral video—hooks, reveals, pacing, retention, looping, and calls to action—and shares how he studies analytics to see why certain videos break out and others don’t. Dan and Jonas also discuss the mindset required to improve across your first 50–100 videos, how to spot patterns in content that performs, and why iteration matters more than perfection.

The episode closes with a full breakdown of the tools required to create high-performing content without overcomplicating the process. Jonas explains why most of his viral videos were shot on an iPhone, how lav mics and $30 tripods can outwork expensive studio gear, and why owners should avoid buying equipment as a substitute for actually filming. He details the digital tools that matter, the ones that don’t, and how to use family members, technicians, or part-time help to capture more content. By the end, owners walk away with a complete, practical roadmap for mastering social media—from idea generation to filming, editing, posting, analyzing, and staying consistent long enough to see real momentum. This combined episode serves as a comprehensive guide to building brand awareness, generating inbound demand, and becoming the go-to authority in your local market through social content.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#socialmedia #pestcontrolsocialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company that is also dominating on social media with more than 150K YouTube subscribers and tens of thousands of followers across Instagram and Facebook. Together they break down a deceptively simple question that stops most owners before they ever post: what tools do you actually need for social media? Jonas explains why you should start with the bare minimum, why you don’t need fancy schedulers or complicated setups when you’re getting started, and why he avoids pre-scheduling entirely for YouTube in favor of posting natively from his phone or computer. He shares how tools like Loomly can help once you’re posting three to five times a week across platforms, but emphasizes that software should support consistency, not become an excuse to delay creating content.

Dan and Jonas then dig into editing tools and show just how low the barrier to entry really is. Instead of expensive software stacks and complex workflows, Jonas recommends editing directly inside the native apps or using free tools like CapCut, which even his nine-year-old has mastered. They talk about how most of Jonas’s early viral content was shot and edited entirely on an iPhone, and how creators should resist the temptation to “gear up” with high-end cameras, lenses, and studio setups that never actually get used. Jonas explains that the real bottleneck isn’t tech, it’s getting comfortable on camera, filming consistently, and pressing publish long before the videos feel perfect. The point isn’t to look like a movie studio; it’s to start building a body of content that your market can actually see.

The episode wraps by outlining the handful of physical tools that genuinely matter and how to use them without overcomplicating the process. Jonas breaks it down to three essentials: a modern smartphone, a simple lavalier mic for clear audio, and a compact tripod or selfie stick you can carry anywhere, whether you’re in a customer’s home, at the airport, or on a family trip. From there, they talk about “nice-to-have” upgrades like affordable DJI nano drones for B-roll and action shots, and how owners can delegate filming and editing to kids, technicians, or younger team members who already understand social media. Jonas closes with a warning about the biggest mistake he sees: overbuying gear, underusing it, and quitting after a few posts instead of blocking off a weekly content day, keeping it fun, and letting consistency and repetition compound over time.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#socialmedia #socialmediatools #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a $10M+ pest control company and one of the most successful social media creators in the industry. Jonas has produced multiple viral videos across TikTok, YouTube, Instagram, and Facebook—many surpassing 10 million views—making him uniquely qualified to break down what truly makes content go viral. He explains the core components every short-form video needs, including a strong three-second hook, a clear reveal, fast-paced insight, and a direct call to action that drives engagement and signals to the algorithm that the video deserves to be pushed further.

Dan and Jonas walk through the anatomy of viral content, using the story of Jonas’s first breakout video as a real example. Jonas breaks down how his early videos struggled, how he slowly improved through repetition, and how one simple aerator video unlocked everything once he understood why the hook worked, why retention stayed high, and why viewer behavior drove virality. He explains how creators should analyze watch time, swipe-away rates, click-through rates, and looping behavior, and how refining just one small part of a video each time can lead to exponential results. Jonas also shares how he tests thumbnails, hooks, and pacing, why iteration matters more than perfection, and how algorithms reward creators who adapt quickly based on data.

The episode closes with a discussion on the biggest mistakes owners make: inconsistent posting, lack of iteration, and giving up before reaching the crucial “breakthrough” video. Jonas emphasizes that the first 50 to 100 videos will be the hardest and least viewed—but that’s the window where creators learn the craft, build confidence, and slowly develop the skills needed to go viral. He explains why creators should double down on content formats that work, reuse successful concepts, and stay committed long enough to let the algorithm recognize their efforts. For pest control owners looking to build brand awareness and dominate their market, this episode offers a clear, data-driven roadmap to creating viral, authority-building content that can generate millions of views for free.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#socialmedia #viral #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive reach across YouTube, TikTok, Facebook, and Instagram, to break down one of the most common questions owners ask: how often should you post on social media? Jonas explains why beginners should start slow—often with just one video per week—because the first 25 to 50 videos will take the longest to film, edit, and publish. He also emphasizes that early content will feel awkward, uncomfortable, and imperfect, but that each video builds skill and confidence, and posting consistently is more important than trying to go viral immediately.

Dan and Jonas then talk about timing, cadence, and how posting frequency evolves as you grow. Jonas shares how his team now publishes short-form content five to seven times per week and long-form multiple times per week, but stresses that owners shouldn’t start there. Instead, they should find a schedule they genuinely enjoy and maintain it. Whether it’s mornings, lunch hours, or evenings, Jonas explains that the exact time matters far less than building a reliable rhythm and showing up week after week. They also cover the importance of replying to comments early on to boost engagement, increase reach, and build real relationships with the audience.

The episode wraps up with an important principle: consistency is everything. Jonas explains that social content behaves like a modern TV show—your followers learn when to expect you, and algorithm performance improves when platforms see a stable pattern. While taking long breaks can hurt momentum, sticking to a predictable posting cadence—even a light one—keeps your audience engaged and your growth steady. For pest control owners balancing busy schedules, the takeaway is simple: start with a manageable weekly plan, improve a little each video, stay consistent, and scale your posting frequency only when the process becomes easier and more enjoyable.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service-based businesses. Jake reveals his advanced lead nurture and follow-up automation system that converts leads who don't buy immediately. He shares how his 21-touch-point follow-up sequence closed a customer after three years and why giving up on leads after one call is costing pest control companies thousands in lost revenue. For pest control owners who spend money generating leads but fail to convert them due to inadequate follow-up, this episode provides the complete nurture sequence that maximizes every lead's lifetime value.

Jake explains that modern attention spans are so short that prospects genuinely forget they filled out forms within minutes of scrolling away, making relentless follow-up essential rather than annoying. He shares a personal story about filling out a dentist form for teeth whitening but missing their first four calls due to meetings, finally booking on the fifth day, demonstrating that missed calls don't equal disinterest. Jake recommends a minimum of one text and one phone call daily for the first five to seven days, though his company executes 21 touch points using virtual assistants to ensure no paid lead slips through the cracks. He addresses concerns about annoying prospects, confirming that in seven years he's never received a one-star review for excessive follow-up, with only rare instances of people asking to stop being contacted.

The conversation covers long-term nurture sequences that extend beyond the first week, with Jake's automated system texting leads at 14 days, 21 days, 30 days, then every two months, then every six months indefinitely until prospects say no or stop. He emphasizes that email plays a minimal role for new leads with only two emails in the first seven days, while texts and calls dominate because email gets ignored, reserving email campaigns for existing customer reactivation and upsells. Jake reveals his system closed 40-50 additional customers from reactivation campaigns alone when running high lead volume, proving that small conversion percentages on large lead lists generate significant revenue over time.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jonas Olson, CEO and founder of Pest Badger, a $10M+ pest control company with massive followings across YouTube, Facebook, Instagram, and TikTok. Jonas breaks down exactly what pest control companies should be posting on social media, why short-form video is the fastest way to grow, and how to think about content across different platforms. He explains the difference between short-form and long-form video, why short-form casts the widest net, and how long-form builds deeper trust, authority, and buyer intent. Dan and Jonas also cover how photos, carousels, and text posts fit into the strategy depending on the platform.

The conversation then shifts to what types of videos perform best. Jonas shares that pest control owners already have endless content—every inspection, every attic, every treatment, every weird situation, every pest type is a video waiting to happen. He explains how to turn common customer questions into simple, effective short-form content, why documenting what you’re already doing works better than trying to be overly polished, and how to avoid running out of ideas by modeling proven content. Jonas also talks about why people need to see a person on camera, how involving technicians can multiply content volume, and how small incentives inside the company can turn the whole team into content creators.

Dan and Jonas wrap up with practical advice on filming, setting up shots, and choosing between selfie-style videos, technician-shot videos, or simple tripod setups. Jonas explains why movement on camera improves engagement, why you only have a few seconds to hook the viewer, and how homeowners instantly trust a company more when they see real technicians handling real jobs in real environments. The episode closes with a simple takeaway: pest control companies will never run out of content, and the ones who document consistently—across all major platforms—will build authority, attract more customers, and separate themselves from every competitor still afraid to pick up the camera.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#socialmedia #pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Dan Leibrandt sits down with Jonas Olson, CEO of Pest Badger, a pest control company generating over $10 million a year, to break down the best social media platforms for pest control companies. Jonas shares his firsthand experience growing a massive online presence, including 150,000 subscribers on YouTube and a large following across TikTok, Instagram, and Facebook. He explains why Facebook remains the strongest platform for generating local, high-quality leads, how TikTok and YouTube help expand brand reach far beyond your service area, and why Instagram still drives meaningful engagement with younger homeowners.

Dan and Jonas compare the major platforms and discuss how algorithms, demographics, and intent differ between them. Jonas walks through how he grew his channels, why virality is unpredictable, and why consistency matters more than perfection. They also dive into the difference between using personal pages and business pages, how local Facebook groups can amplify your content, and why becoming a recognizable face in your community creates real demand and brand loyalty—often before someone ever needs pest control service.

The conversation wraps up with Jonas highlighting the most underrated platform in the industry right now: LinkedIn. He explains how quickly you can grow there, how the algorithm pushes your content through comment networks, and why it’s especially valuable for companies doing commercial work. Dan and Jonas end by emphasizing that pest control owners shouldn’t rely on a single platform. Instead, they should distribute content across all major channels to maximize visibility, strengthen their brand, and stay in front of customers everywhere they spend time online.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolsocialmedia #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jonasolson #socialmedia #pestcontrol

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this full training session, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down the complete blueprint for building a high-performing digital marketing foundation as a pest control company. Across five in-depth segments, Dan explains how websites, keywords, Google Business Profiles, on-page SEO, and backlinks all work together to create authority, visibility, and long-term ranking power. From understanding your website as a digital storefront to structuring pages, category architecture, and service-area content, he walks through exactly how a pest control site should be built and what elements matter most for ranking and conversions.

The training continues with deep dives into keyword research, intent, and strategy—covering bottom-of-funnel money pages, geographic relevance, and how to use tools like SEMrush, Google Analytics, and Google Search Console to prioritize the right opportunities. Dan also breaks down everything pest control owners need to know about winning their Google Business Profile, including services, descriptions, reviews, photos, posting behavior, optimization routines, and the real ranking factors that determine who shows up in the map pack. He then explains the essentials of on-page SEO, from H1 structure and keyword placement to internal linking and the importance of real photos, clear headings, and well-optimized metadata.

Jake and Dan finish by unpacking backlinks—what they are, why they still matter, which ones are valuable, and how pest control companies can earn them through local sponsorships, partnerships, PR, and niche-relevant relationships. Dan explains the difference between quality and risky backlinks, how to approach outreach, how to think about long-term SEO investment, and when owners should begin outsourcing these tasks to experts. Altogether, this combined training gives pest control owners a complete, practical roadmap for building a premium online presence, improving rankings, and generating more calls through a strong, well-structured marketing foundation.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandt  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to unpack the truth about backlinks for pest control companies. Dan starts by answering the big question of whether backlinks still matter, explaining that they act as “votes of confidence” from other websites and are one of the key ways Google evaluates authority and trust. He breaks down what a backlink actually is, why one high-quality link from a relevant, authoritative site beats thousands of cheap spam links, and why local and niche-relevant backlinks (like links from local organizations, other pest control companies, or industry sites) are especially powerful for pest control businesses.

Jake and Dan then dive into practical outreach strategies for earning those quality backlinks. Dan explains how local sponsorships, donations, and charities can be turned into legitimate SEO wins when you combine community involvement with smart link requests. He walks through how to find these opportunities, how to reach out without sounding spammy, and what kind of budgets make sense depending on the authority of the site. They also cover what low-quality and risky backlink tactics look like, including bulk link packages, irrelevant sites, and obvious link farms, and why Google’s getting better than ever at spotting manipulative patterns.

The conversation wraps up with a candid look at how to think about backlink ROI and who should be handling this work. Dan explains that backlinks are more like PR and long-term brand building than quick-response advertising, and that it often takes months to see the impact. He emphasizes that most pest control owners should eventually delegate SEO and backlink work to a trusted agency, consultant, or specialist, especially as they approach or pass the seven-figure mark, while earlier-stage companies should prioritize faster-return channels like Facebook Ads, Google Ads, local service ads, and nailing the basics on their Google Business Profile and website.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolbacklinks #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how pest control companies should optimize their websites for SEO. Danny starts by explaining the three main pillars of SEO—on-page, technical, and off-page—and then zooms in on on-page factors that matter most for pest control websites. He walks through the four key places every primary keyword should appear on a page (URL, H1, title tag, and on-page text) and explains how to structure headings so Google clearly understands what each page is about and which keywords it should rank for.

Jake and Dan then dive into internal linking and why it is one of the most underrated levers in pest control SEO. Danny explains the difference between internal and external links, how internal links act like “mini backlinks,” and how they help Google understand relationships between pages like different city or service pages. He also shares how tools like Google’s Gemini can analyze your entire site and suggest internal linking opportunities that strengthen relevance and authority across your most important pages.

The conversation wraps up with a discussion on images, videos, and on-page optimization tools. Danny explains why real, unique photos and videos matter more for trust and conversions than stock or AI images, how to use alt text properly without over-optimizing, and why demonstrating real-world experience feeds into Google’s E-E-A-T framework. Finally, he shares practical tools like SEMrush, PageOptimizer Pro, and Meta SEO Inspector to audit title tags, meta descriptions, and headings, giving pest control owners a clear roadmap to tighten up their on-page SEO and improve rankings.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolwebsite #pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to walk through exactly how pest control companies can win their Google Business Profile and turn it into a consistent source of high-quality leads. Dan explains the most important details business owners must optimize, from services and descriptions to categories, basic information, and the one-time setup items most companies overlook. He also breaks down how to properly access and manage your profile, how to choose the right keywords for your city, and why the services section plays a bigger role than people realize.

Jake and Dan go deeper into the difference between one-time optimizations and the recurring actions that actually move rankings, especially the importance of collecting and replying to reviews. Dan outlines why most pest control companies fail at reviews, how to motivate technicians to collect them consistently, how to make the process simple for customers, and why thoughtful, personal responses matter far more for conversions than keyword-stuffed replies. They also discuss photo updates, freshness signals, login activity, and the subtle trust factors Google uses behind the scenes.

The episode closes with a breakdown of the most common Google Business Profile mistakes, including over-optimizing minor details, ignoring review consistency, using weak business names, and misunderstanding which factors truly impact rankings. Danny emphasizes that with a few hours of focused setup and the right recurring habits, most pest control owners can manage their profile themselves and see meaningful results quickly. This conversation gives owners a clear roadmap for turning their Google Business Profile into a powerful local lead-generation engine.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #googlebusinessprofile #localseo

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon sits down with Dan Leibrandt, owner of Pest Control SEO, to break down how pest control companies should approach keyword research and why it directly determines how many leads and calls your business gets. Dan opens the conversation by explaining the top keywords customers search for, how geography affects search behavior, and why slight variations in phrasing can create entirely different keyword opportunities. He also highlights why “pest control near me” and “pest control + city name” dominate search volume across the industry.

Jake and Dan go deeper into the difference between top-of-funnel, middle-of-funnel, and bottom-of-funnel keywords, focusing heavily on why pest control companies should prioritize bottom-of-funnel terms that drive conversions rather than informational phrases that simply generate traffic. Dan explains how tools like SEMrush, Google Analytics, and Google Search Console help identify high-intent keywords, understand search behavior, measure results, and uncover opportunities hidden in your existing data.

The episode closes with Dan’s framework for grouping, organizing, and prioritizing keywords, along with the strategy of optimizing pages that are already ranking in positions three to ten before creating new content. He emphasizes that effective keyword strategy isn’t about chasing traffic but about ranking for terms that turn into real customers. This conversation gives pest control owners a clear blueprint for identifying the best keywords and building a strategy that leads to more calls, more visibility, and better performance across Google.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolseo #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrol #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon #keywordresearch

Are you a pest control owner looking to grow? Join Our Facebook Group with 2,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode, Jake Sheldon interviews Dan Leibrandt, owner of Pest Control SEO, to break down exactly how important a website is for pest control companies and what separates a high-performing site from one that costs you customers. Dan explains why your website functions as your digital storefront, how first impressions influence buying decisions, and why a clean, on-brand, professional site is essential for building trust and increasing conversions.

Jake and Dan walk through the foundational pages every pest control website needs, how to structure a site properly, and why location pages and money pages are the core of ranking for high-intent keywords. Dan also explains how search engines evaluate websites, why page speed matters, and how hosting, WordPress setup, plugins, image compression, and mobile optimization all play a major role in both user experience and SEO.

The conversation finishes with real-world guidance for pest control owners on internal linking, category hierarchy, pest libraries, and avoiding common setup mistakes that slow down growth. Dan emphasizes that mastering your website is not optional if you want more calls, better rankings, and a premium brand that stands out in competitive markets.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com 

#pestcontrolwebsite #pestcontrolseo pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrol #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

In this episode, Jake Sheldon talks with Jonas Olson, owner of Pest Badger, about the art and science of traditional marketing for pest control—specifically, door-to-door sales, route density, and how to dominate neighborhoods through old-school strategies that still work. Jonas walks through the full door approach from start to close, including how to use quick icebreakers, posture, and body language to build trust fast. He shares how to handle objections like “not interested,” “need to talk to my spouse,” and “leave a card,” using calm agreement and confident pivots. From there, Jonas explains the “switchover pitch,” teaching reps to sell on value, not price, by asking two key questions: “Do you see this as an upgrade?” and “Why?”—turning the homeowner into the one selling themselves on the service.

The conversation expands into building real market dominance through route density. Jonas explains that the goal is not to chase every lead across the city but to concentrate all marketing—door hangers, mailers, Facebook ads, Google Ads, and yard signs—within the same neighborhoods repeatedly. When a homeowner sees your trucks, door tags, social posts, and signs ten to twenty times, you become the obvious choice. He outlines how Pest Badger layered old-school door knocking with modern digital ads to fully saturate local markets, using cloverleafing, video targeting, and Every Door Direct Mail to reach every home multiple times a year.

Jake and Jonas close by hammering home the importance of consistency and tracking. Every campaign needs unique phone numbers or source codes, a clear marketing calendar, and seasonal offers that align with what homeowners actually care about that time of year. They remind business owners that traditional tactics aren’t dead—they’re just underused. When done right, these simple, low-cost strategies can outperform digital ads, create loyal customers, and double profits through shorter routes and stronger local branding. For more proven marketing systems, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Danny Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #traditionalmarketing #doortodoor #d2d #doortodoorsales #doortodoorsales #doorhanger #yardsigns #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon sits down with Jonas Olson, owner of Pest Badger, to unpack one of the most proven but misunderstood marketing strategies in pest control—mailers and door hangers. Jonas explains the real difference between the two, how they should be designed, and why both still work incredibly well today. He stresses that consistency and testing are the secret to success. Sending out 10,000 postcards once won’t do much, but targeting the same neighborhoods repeatedly throughout the year builds brand recognition and trust. Whether you’re hanging door tags yourself or using Every Door Direct Mail, timing, message, and repetition are everything.

Jonas dives deep into what separates a high-performing mailer from one that flops. Every piece needs the right headline, a clear call to action, strong social proof, urgency, and a real offer that solves a pain point. He warns against making the piece all about your logo or company—it should be about the customer and their problem. The best designs use consistent branding across all marketing materials, including colors, fonts, and mascots, so the company becomes instantly recognizable. He also emphasizes testing different headlines, images, and offers to see what resonates with your audience, then doubling down on what works.

The conversation wraps up with Jonas explaining how to track results using unique phone numbers, QR codes, and CRM source codes to make sure every campaign is measurable. He reminds listeners that door hangers and mailers aren’t dead—they’re just often done wrong. When executed with consistency, good design, and proper tracking, they can outperform digital ads and generate long-term neighborhood dominance. For more proven marketing strategies like this, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #mailers #doorhanging #doorhanger #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

Are you a pest control owner looking to grow? Join Our Facebook Group with 3,000+ Members: https://www.facebook.com/groups/pestcontrolmillionaires

In this episode of the Zip Code Kings Podcast, Dan Leibrandt interviews Jake Sheldon, co-founder of Pest Control Millionaires and owner of multiple service companies including pest control, cleaning, and moving businesses. Jake breaks down the critical importance of speed to lead and follow-up workflows for pest control companies. He reveals how proper automation and relentless follow-up transformed his Facebook lead close rate from 10-15% to 40-45%, essentially tripling conversions without spending more on advertising. For pest control owners missing calls and losing leads to competitors, this episode provides the exact follow-up system that converts prospects into customers.

Jake explains that speed to lead is more critical now than ever because competitors are responding within minutes, making the 24-hour response standard completely obsolete for platforms like Facebook, Google Ads, and paid directories where leads go cold in 5-10 minutes. He reveals his back-to-back calling strategy that sends an automated text within 30 seconds of form submission followed immediately by a phone call, then a second back-to-back call if unanswered, then a voicemail, with additional follow-up calls three to four hours later and again that night for a total of six call attempts per lead. Jake emphasizes that 80-86% of people won't answer calls from unsaved numbers, making the pre-call text message essential for displaying "Maybe Jake Sheldon" on caller ID and increasing answer rates dramatically.

The conversation covers platform-specific differences in speed to lead urgency, with referrals allowing for slower follow-up while cold leads from Facebook and paid directories require immediate phone contact rather than text-based conversations that give competitors time to book the job. Jake stresses the importance of getting prospects on the phone to close them quickly, educate cold leads, and introduce referral programs rather than relying on slow text exchanges. He identifies the two biggest mistakes pest control owners make as not answering phones because they're busy on routes and not tracking leads across different platforms, leaving owners blind to how much revenue they're missing from unanswered calls that could easily pay for a CSR to handle incoming leads.

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

Dan Leibrandt, Co-Founder of Pest Control Millionaires:

Facebook: https://facebook.com/DanLeibrandtOfficial  

LinkedIn: https://linkedin.com/in/danleibrandt/   

Twitter: https://twitter.com/DanLeibrandt   

Website: https://danleibrandt.com

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #danleibrandt #jakesheldon

In this episode, Jake Sheldon talks with Jonas Olson, owner of Pest Badger, about one of the most underrated lead sources in the pest control industry: yard signs. Jonas explains how something as simple as a $10 sign can generate thousands in revenue when used strategically. He shares how Pest Badger uses bright pink signs with bold lettering and clear calls to action like “Got Pests?” or “Got Weeds?” to capture attention across neighborhoods. These signs not only generate direct calls but also build brand awareness, making Pest Badger impossible to miss. Jonas even shares stories of plastering entire cities with signs, getting calls from people who spotted them miles away, and turning minor city fines into profitable marketing ROI.

Jonas and Jake discuss why yard signs are not just for lawn care companies—they work just as effectively for pest control, security, HVAC, and other home services. The key is visibility and repetition. Jonas explains how to place signs in the right spots: after every service, at neighborhood entrances, near four-way stops, and in high-traffic intersections. He emphasizes focusing on design simplicity, strong branding, and tracking performance through unique phone numbers or call tracking tools like CallRail. By treating yard signs as a branding play rather than just a lead source, companies can dominate entire neighborhoods over time.

The takeaway is clear—yard signs still work, and few companies take full advantage of them. Jonas encourages owners to combine them with other offline and online strategies for maximum saturation, from door hangers to Facebook ads. Whether you are just starting or scaling past seven figures, this low-cost, high-impact tactic can keep your phone ringing and your brand top of mind. For more marketing insights, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #yardsigns #yardsignmarketing #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon talks with Jonas Olson, CEO of Pest Badger, about one of the most important yet overlooked topics in pest control—route density. Jonas explains what route density means, why it determines profitability, and how every mile shaved off a technician’s route adds straight to the bottom line. When technicians drive less, they complete more jobs, use less fuel, and make more money. Jonas emphasizes that true scalability starts by targeting the same types of neighborhoods again and again—the ones that match your ideal customer avatar. That means focusing your marketing where your best customers already live, rather than spreading efforts thin across an entire city.

Jonas walks through exactly how to build density using a mix of old school and digital marketing tactics. He breaks down how to combine every door direct mail, door hangers, postcards, Facebook ads, and Google campaigns all within the same neighborhoods for total market saturation. He also explains why consistency beats volume—sending five mailers to the same 200 homes is more effective than sending one mailer to 1,000 random addresses. They cover how to layer in door knocking, lawn signs, clover leafing, and even short Facebook videos filmed at neighborhood entrances to become the most recognized name in the area. Over time, this repeated exposure builds trust, familiarity, and conversions.

The episode closes with Jonas sharing tactical advice for business owners at every level. If you have a small budget, start with door hangers and door knocking. If you have more capital, invest in a full marketing wheel that keeps your company top of mind year-round. Both agree that the goal is simple—shorter drive times, higher margins, and a stronger local brand presence. Route density is not just a scheduling tactic; it is the foundation of a profitable, scalable pest control business. For more growth strategies, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

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Jake Sheldon and Jonas Olson dig into door to door objection handling and how to spot smoke screens versus true objections. Most pushback at the door is a reflex, so open with a calm agreement, keep a positive tone, and do not repeat the objection. For the classic not interested, acknowledge that they were not expecting the bug guy, then pivot to what you just did for a nearby neighbor and invite a no pressure look. For spouse, ask if they are home, offer to loop them in on the spot, add light humor, and probe for the real issue with what do you think they would say no to. For business card and need to think about it, treat them as stalls, ask have I given you enough information to decide today, and mine for buying questions that move you forward.

They break down DIY resistance by separating true hobbyists from time strapped big box shoppers. If the prospect buys commodity product from a chain store, reframe the hidden cost in time and weak residual performance, show social proof on your phone, and reduce risk by giving your direct number for service needs. In traditional markets where many already have service, run a clean switchover play. Qualify fast, never badmouth the current provider, use the 8 Mile approach to admit what is the same, then highlight two clear differentiators such as frequency, inside access, or a visible upgrade like web dusting. Confirm they see that as an upgrade, ask why, and price the better service accordingly so the value case is obvious.

The through line is simple language, confident body posture, and steady reps. Stand back six to eight feet at a 45 degree angle, smile, use open palm gestures, and keep visuals handy on an iPad for prices, reviews, and service photos. Practice smoke screen drills daily so you can stay in the pocket through two or three waves of reflex pushback, recognize real objections when they appear, and guide the conversation to a soft close like give us a shot or an option close that assumes the service. Master the basics of not interested, spouse, stall, DIY, and switchover, and you can turn door to door into reliable daily sales.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM 

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #doortodoor #doortodoorsales #d2dsales #d2d #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing

In this episode, Jake Sheldon and Jonas Olson, CEO of Pest Badger, break down door knocking the right way. You will learn real opening lines, simple icebreakers that drop defenses fast, and the exact flow of a winning script. Jonas explains how to scan a property before you knock, connect in the first three seconds, and use small tells like flags, pets, cars, or lawn quality to start a genuine conversation. He also covers body language and safety cues, including standing six to eight feet back at a 45 degree angle and avoiding confrontational stances so the homeowner feels in control.

From there, Jonas maps out the full pitch. Introduce yourself with first and last name and role to build instant trust, justify why you are there by referencing a nearby customer, then show clear visuals on an iPad like price sheets, reviews, and service photos. He demonstrates how to walk the property, point out real issues, and present a simple offer without pressure. You will hear soft closes that work in any market like give us a shot and clean option closes that nudge the yes while keeping control with the homeowner. The talk also covers cloverleafing to improve route density, using local reps to boost credibility, dressing like technicians, and smart ways to stand out without being salesy.

Jonas finishes with the mindset that separates pros from the pack. Consistency beats talent, intentional activity beats wandering, and a customer focused script turns door knocking into a reliable growth channel. If you want a practical template for more appointments and better close rates, this conversation gives you the playbook. For more resources, visit pestcontrolmillionaires.com and join the free community linked in the bio.

Jonas Olson, Co-Founder of Pest Control Millionaires:

Instagram: https://www.instagram.com/jonasaolson/

Facebook: https://www.facebook.com/jonas.olson.18

LinkedIn: https://www.linkedin.com/in/jonas-olson-00b34b8b/

YouTube: https://www.youtube.com/@pestcontrolmillionaire

Jake Sheldon, Co-Founder of Pest Control Millionaires:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

Instagram: https://www.instagram.com/jakesheldon25/

YouTube: https://www.youtube.com/@jakesheldonPCM

#pestcontrol #pestcontrolmarketing #pestcontrolbusiness #pestcontrolowner #pestcontroladvertising #pestcontrolleads #pestcontrolads #growpestcontrolbusiness #pestcontrolmillionaires #jonasolson #jakesheldon #doortodoor #doortodoorsales #d2dsales #localmarketing #homeservicebusiness #homeservicemarketing #homeservicesmarketing