Explorez tous les épisodes du podcast Your Marketing SUCKS with Kyle Milan

I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn’t think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is often referred to as the "Fabtech God," and for good reason—he’s got all the insider knowledge and connections you need to maximize your trade show experience. 

We talk about Fabtech’s move to Orlando this year, why pre-registration numbers are off the charts, and what you can expect from this year’s show. Doug shares some valuable insights on how to make the most out of attending, from getting attention at your booth to networking tips that actually work. We also dive into the latest industry trends, like the explosion of automation and robotics, and Doug’s predictions for the future of Fabtech in Orlando. 

Whether you’re an exhibitor or an attendee, you don’t want to miss this episode packed with tips and behind-the-scenes stories straight from one of the industry’s biggest trade shows.

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Challenges and Opportunities in B2B Industrial Companies

In this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies. 

I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches hinder marketing progress. I explain how to challenge this mindset by embracing differentiation in your marketing strategies. 

Next, I discuss resource constraints, whether human or financial, and the importance of working with niche-focused agencies that truly understand your industry. 

Lastly, I tackle the competitive landscape, emphasizing the need for content creation to stand out in crowded markets. 

Whether it’s video, written content, or other forms of media, producing relevant, valuable content is key to capturing attention and driving results in the industrial sector.

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Dealing With Setbacks In Industrial Sales

In this epsiode, we dive into how to overcome setbacks in your industrial sales pipeline and turn potential losses into future wins. 

Setbacks are inevitable, whether it's losing a deal to a competitor or facing industry-specific challenges like budget cuts or ghosting from prospects. We discuss strategies to keep your pipeline healthy, including playing the long game with lost deals, diversifying your pipeline across industries and company sizes, and ensuring consistent follow-up, even when clients go quiet. 

Remember, setbacks can become opportunities if you stay proactive and keep your funnel strong.

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Technical Sales University: https://training.technicalsalesu.com/enroll

TOP Digital Marketing Strategies for Industrial Manufacturers

In this episode, I'm breaking down why most industrial marketing strategies fail and how to fix them with three actionable steps. 

First, I'll talk about the importance of fixing your SEO. Without optimized pages, you're missing out on crucial visibility. I recommend using tools like SEMrush to assess and improve your rankings. 

Next, I'll explain why tracking performance is non-negotiable. You need to measure what's working and what isn't—tools like HubSpot can help you stay organized and on top of your game. 

Finally, I'll emphasize the necessity of content creation. Whether it's video, long-form posts, or something unique, putting out consistent, engaging content is key to standing out in the industrial sector.

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The Challenges Of Marketing And Selling Technical Products

If your industrial sales pipeline is struggling and you’re not closing deals, it’s time to switch things up. In this epsiode, I share three key strategies that you can implement today to start seeing results. 

First, it’s all about selling solutions, not specs. Too often, technical salespeople get bogged down in the details instead of identifying and addressing the customer's actual problems. 

Second, you need to clearly define your value proposition—what makes you stand out from the competition? 

Finally, relentless follow-up is non-negotiable. I'll dive deep into each of these points, sharing practical advice and examples from years of experience in industrial sales and marketing. Let’s get your sales process on track and start closing those deals!

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MASTERING Industrial Post-Show Tactics

In this episode, we're diving into essential post-trade show tactics that can help you make the most of your efforts. If you've just wrapped up an industrial trade show, you’ll want to listen to this. 

We discuss the importance of immediate follow-up, lead generation, and personalized communication to keep your brand fresh in potential clients' minds. Additionally, I share why scheduling next steps and never giving up on your leads are critical components of trade show success. 

Whether you're new to trade shows or a seasoned pro, these strategies can help you close more deals and maximize your ROI.

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Industrial Content Marketing that Converts

Creating industrial content that converts is crucial, and in this episode, I dive into the strategies that have driven our success. Last year, our team produced nearly 2,000 videos and over 700 articles, and this year, we're scaling even higher. With an in-house team of skilled video producers, writers, and engineers, we generate content that's both technical and effective.

One of the key concepts I introduce is "Search vs. Send." Are people searching for your content, or are you sending it to them? Understanding this determines your approach—whether it’s optimizing for SEO or crafting something compelling that you send out directly. I also discuss the importance of balancing written content with video. Written content is versatile and easier to distribute, while video can engage more deeply but requires more resources to produce and distribute effectively.

The bottom line? Your content must be authoritative, valuable, and tailored to your audience. Whether you're creating direct, no-fluff content for engineers or adding a bit of storytelling for other audiences, the goal is to educate or entertain while providing genuine value.

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If you're not doing webinars and live events, you're missing out on a massive opportunity to generate brand awareness and revenue. In this episode, I’m breaking down why I host these events and how they can benefit revenue. Webinars and virtual events are essential tactics for growing industrial leads. Today, I'm going to share how to make your webinars educational and engaging, ensuring they provide real value to your audience.

The key to successful webinars is to start with an educational topic. It shouldn't be a sales pitch; instead, focus on providing valuable information and addressing common industry issues. Collaborate with your sales team to identify frequently asked questions and problems your customers face. This will help you craft a relevant and engaging topic.

Pre-marketing is crucial for the success of your event. Ideally, you should begin marketing your event weeks in advance, creating anticipation through social media, email campaigns, and even landing pages for registration. On the day of the event, ensure that your presentation is engaging and interactive. Post-event, continue to leverage the content by chopping it up into smaller pieces and marketing it as replay access, ensuring you maximize its value.

Webinars and live events are not just about the immediate interactions; they provide long-term benefits by increasing brand awareness and engagement. By consistently delivering educational content and maintaining a strategic marketing approach, you'll see significant growth in your industrial leads and overall business success.

#industrialmarketing #industrialleadgeneration #industrialadvertising 

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If you're not leveraging SEO for your industrial company, you're missing out. In this episode, I reveal the five SEO secrets we use daily for our manufacturing clients. 

SEO, or Search Engine Optimization, helps your business rank higher on Google. Recently, Google introduced Gemini, an AI platform that competes with ChatGPT. As search landscapes evolve, it's crucial to adapt your strategies to stay visible. I discuss the importance of keywords, on-page SEO, and tracking performance to boost your rankings. 

Whether you have a specialized product or service, mastering SEO can significantly impact your business growth.

#SEO #IndustrialMarketing #ManufacturingSEO

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Struggling with engagement on your industrial content? In this episode, I share the secrets to achieving six-figure impressions consistently. We dive into the essential strategies to enhance content engagement in industrial marketing. The key points include understanding the value you offer, going live to boost interaction, leveraging guest shows, repurposing content, and engaging with your audience. 

Remember, it’s all about providing value and creating content that resonates with your target demographic.

#industrialcontentmarketing #IndustrialMarketing #industrialservices 

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Trade shows are back in full swing, especially heading into fall 2024. In this episode, we dive into how to dominate trade shows for our clients and ourselves. Alex and I discuss essential pre-show tactics to ensure your booth attracts maximum attention and capitalizes on leads.

For exhibitors, start with reviewing the exhibitor list to reconnect with past clients and identify potential new leads. Understand the layout and position yourself strategically. Collaborate with neighboring booths and monitor your competitors to maximize your reach.

If you're walking the show, planning is key. Create a list of target clients, map out your route to avoid unnecessary back-and-forth, and ensure efficient use of your time. Engage with exhibitors when they’re less busy and make meaningful connections.

Whether exhibiting or attending, pre-show marketing is crucial. Promote your presence on LinkedIn, create engaging content, and utilize email marketing to build anticipation. Salespeople should take an active role in this process, using personal outreach to enhance visibility.

Post-show, follow-up is vital. Pre-plan your follow-up strategy to ensure no leads slip through the cracks. Use your CRM to manage leads and maintain engagement, ensuring you convert connections into tangible business opportunities.

#TradeShowTips #IndustrialSales #MarketingStrategies

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In this episode, I dive into the strategic use of paid search in industrial marketing. We discuss when it's appropriate to invest in paid search, from companies spending a few hundred dollars to those with budgets exceeding $50,000 per month. 

Key points include the effectiveness of paid versus organic search, understanding search behavior, and the impact of Google's continuous scroll and AI system Gemini on search results. I also cover the importance of optimizing campaigns for quality scores, and how to use geofencing and retargeting to maximize reach and effectiveness. 

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In this episode, I discuss why HubSpot is the best CRM system for manufacturing and industrial companies and provide a deep dive into its functionalities. As a HubSpot Platinum partner, my agency, MFG Tribe, leverages HubSpot's robust features to enhance industrial marketing strategies. I explain how to properly utilize CRM systems, emphasizing the importance of custom fields, sequences, workflows, and detailed reporting to optimize sales and marketing processes. Additionally, I cover pricing tiers and integration options, helping you choose the right HubSpot package for your needs.

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Struggling with traditional marketing mindsets and getting pushback? In this episode, I outline the four steps I've been using over the last eight years to deliver real results. The challenge with traditional thinkers in manufacturing is breaking through their old-school methods. From referral-based marketing to relying on outdated directories, the landscape has drastically changed.

Step one is identifying the problem. Whether in business or personal life, recognizing an issue is crucial. Step two involves creating a full strategy, not just random ideas. Come prepared with a plan based on research and industry trends. Step three is citing credible sources, using insights from industry experts like MFG Tribe. Lastly, step four is leveraging data. Data doesn't lie, and it’s essential for proving what works and what doesn’t.

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Are you using LinkedIn the wrong way for industrial sales? In this episode, we'll show you how we grew our LinkedIn presence and how you can too. I'm Kyle Milan, CEO of MFG Tribe, and I'm joined by my Sales Manager Alex Brown to discuss industrial sales and manufacturing sales strategies. Our channel has over 1,500 videos covering these topics, and we go live twice a month to talk about industrial manufacturing sales. 

Today's focus is on integrating social media into manufacturing sales with five key strategies. We'll cover these points, answer your questions, and share actionable tips you can implement today. Remember, building a LinkedIn routine is crucial—time-blocking daily interactions, sending out connection requests, creating engaging content, and consistently interacting with your network will set you up for success. 

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Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why traditional email marketing methods often fail and how to optimize your B2B email marketing strategy for 2024. I'll share our successful approach at MFG Tribe - Industrial Sales and Marketing Agency - and provide actionable steps to improve your email marketing performance. 

From addressing common mistakes like using generic email addresses and inconsistent schedules to building targeted lists and utilizing sequences, I'll cover it all. Learn about the importance of short, direct copy and the effectiveness of threading emails to increase open and click rates. 

Plus, I'll explain why you should be a bit aggressive with your frequency and how to leverage tools like HubSpot for automation.

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In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. 

We cover key aspects like the importance of tailored outreach, leveraging information such as industry specifics and event participation to enhance engagement and response rates. 

Whether it’s crafting compelling LinkedIn messages or customizing proposals, our discussion provides actionable insights to elevate your sales process. Remember, in sales, the personal touch can make a substantial difference in not just closing deals but fostering long-term relationships.

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Industrial manufacturing companies face four major challenges in their marketing strategies. In this episode, I’ll share the solutions we implement for our clients to overcome these hurdles.

Firstly, standing out is a significant challenge. To differentiate your business, you must define what sets you apart from the competition without relying on generic claims like "quality service." Identify unique selling points, such as innovative solutions to common industry challenges or exceptional product longevity. Your value proposition should be clear and compelling.

Secondly, speed is crucial. Industrial companies often move slowly in decision-making, especially in marketing. Quick, calculated actions can make a significant difference. If a strategy is proven to work, implement it swiftly rather than delaying it for months.

Thirdly, relying on traditional methods can hinder growth. While trade shows and referrals are valuable, diversifying your approach with digital marketing, social media, and strategic PPC campaigns can yield better results. Modernize your marketing strategy to stay competitive.

Lastly, data collection is essential. Without tracking and analyzing data, you can’t determine what’s working. Collect comprehensive data on all marketing activities and adjust your strategies based on this information. Regular reviews and data-driven decisions will lead to continuous improvement.

By addressing these challenges with effective solutions, you can enhance your industrial marketing efforts and achieve better results.

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In this episode, I discuss why I go live six times a month on LinkedIn and YouTube and break down the process of doing it effectively. We'll dive into choosing your niche, necessary equipment, creating a show structure, inviting connections, going live, and repurposing content. By the end of this episode, you'll know how to leverage live streaming to stand out in the industrial and manufacturing sectors.

For those new here, I'm Kyle Milan, and I've shared over 1,500 videos on industrial sales and marketing. Whether you're looking to handle your marketing in-house or need agency support, MFG Tribe is here to help. In today's video, I'll show you how hosting live events can provide immense value and engagement, driving your business forward.

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MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I delve into the intricate world of personalizing industrial sales, emphasizing its vital role in building meaningful relationships with clients. Joined by Alex Brown, Sales Manager at MFG Tribe, we explore practical strategies to customize your sales approach, ensuring it resonates with the specific needs of each customer. 

We cover key aspects like the importance of tailored outreach, leveraging information such as industry specifics and event participation to enhance engagement and response rates. 

Whether it’s crafting compelling LinkedIn messages or customizing proposals, our discussion provides actionable insights to elevate your sales process. Remember, in sales, the personal touch can make a substantial difference in not just closing deals but fostering long-term relationships.

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MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Running a successful YouTube channel in the industrial sector requires more than just posting videos. In this episode, I dive deep into the strategies and tools we use at MFG Tribe to enhance our channel and boost our clients' digital presence through video content. From discussing the impact of AI on content creation to the increasing importance of videos in Google's search algorithm, I cover how these elements can significantly affect your marketing efforts. Additionally, I share practical tips on optimizing your YouTube channel setup, engaging effectively with your audience, and leveraging YouTube's features to maximize your video content's reach and effectiveness.

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In this episode, I dive deep into how to personalize your industrial marketing efforts using customer data effectively. We discuss the importance of tailoring your approach specifically for industrial sectors by leveraging crucial information like company size, industry type, and geographic location. I'll show you how to collect this data and use it to craft customized messages that resonate with your target audience, enhancing your outbound marketing campaigns and sales strategies. We also explore the use of artificial intelligence, particularly GPT models, to automate and refine your messaging process, ensuring precision and relevance in every communication. Join me as we unpack these strategies to elevate your industrial marketing game!

#IndustrialMarketing #DataDrivenMarketing #Customization

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Welcome to another episode where I dive deep into the practical strategies for industrial marketing, specifically focusing on social media platforms. Today, I'll share a robust guide designed to elevate your company's digital presence, especially if you're in the manufacturing sector. We're exploring the significance of choosing the right platform—with a strong recommendation for LinkedIn as the go-to for industrial and manufacturing companies. Discover actionable steps for utilizing platforms like Facebook and Instagram for specific operational goals, and understand why platforms like Twitter and TikTok might not be as effective.

We'll cover five key points to help you enhance your social media strategy, from selecting the ideal platform to defining your mission and goals. Plus, get insights into content creation, engagement optimization, and tracking the impact of your social media activities on your business goals. Whether you're looking to grow your followers, increase engagement, or convert your social media efforts into real business opportunities, this episode is packed with valuable advice directly from the industrial marketing field.

#IndustrialMarketing #SocialMediaStrategy #LinkedInForManufacturers

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In this podcast, I delve into the critical topic of lead generation strategies specifically tailored for the manufacturing industry. My 23 years of experience in the industrial sector have given me a unique insight into the traditional and innovative methods companies use for lead generation and marketing. I'll be walking you through the strategies that many consider innovative but are, in essence, essential practices I've been implementing for years.

We'll explore a variety of tactics ranging from utilizing social media platforms like LinkedIn effectively, to leveraging trade shows and maximizing email marketing through sales sequences. Plus, I'll share insights on how to make your calls more effective by focusing on engaged prospects and utilizing associations and postal methods strategically.

Key points covered include:

-Utilizing LinkedIn for building connections and engagement.
-Effective email marketing through tailored sequences.
-Maximizing trade show impact with pre-show marketing and engaging booths.
-Strategic calling - focusing on engaged prospects.
-Utilizing associations for networking and learning.
-Testing and optimizing postal methods for lead generation.

Remember, it's not just about implementing these strategies; it's about continuously refining and adjusting them based on the feedback and results you observe. This video will provide you with a comprehensive understanding of how to elevate your lead generation efforts and break free from traditional methods that may no longer be effective. Tune in and take your industrial sales and marketing to the next level!

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Hey everyone, Kyle and Alex here! In this episode, we dove deep into the realm of industrial sales, focusing on "10 Secrets for Industrial Sales Success." These are not just tips; they are tried and tested methods we use at MFG Tribe to keep our pipeline robust and our sales soaring.

Understand Your Product/Industry: We emphasized the necessity of thorough knowledge in your product and industry. It's not just about knowing the basics but keeping abreast of any updates or changes.

Prioritize Relationship Building: The sales game is largely about building and nurturing relationships. We discussed the significance of regular follow-ups and personal touches in cultivating long-term connections.

Refine Your Sales Pitch: I highlighted the importance of tailoring your pitch to each client's specific needs. Continuously refining your pitch is crucial for resonating with potential clients effectively.

Leverage Social Media & Digital Tools: We underscored the power of social media in today’s sales landscape, particularly LinkedIn, for industrial sales professionals.

Effective Time Management: Time blocking and prioritizing tasks were identified as key strategies for staying productive and focused.

Active Listening & Problem Solving: I explained how active listening leads to better problem-solving, ensuring you can offer solutions that truly align with your client's needs.

Networking & Prospecting: Constant networking and prospecting are vital for keeping your sales pipeline full. This requires a consistent, dedicated approach.

Handling Objections & Rejections: We talked about preparing for and managing common objections in sales conversations, turning potential rejections into opportunities.

Continuous Learning & Development: Emphasizing ongoing self-improvement, I stressed the importance of keeping your sales skills sharp and updated.

Tracking & Analyzing Performance: Finally, we covered the importance of monitoring your performance against set KPIs, allowing for necessary adjustments and improvements.

Stay tuned for more insights like these and make sure to apply these strategies to skyrocket your industrial sales!

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MFG Tribe: https://mfgtribe.com
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Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I'm diving into the top digital tools for manufacturing sales, sharing expert insights and personal favorites to enhance your sales process. First up, LinkedIn Automation is a game-changer, offering a way to efficiently connect with key decision-makers. Remember, automating connection requests and messages can massively amplify your outreach efforts. Next, a CRM system like HubSpot is indispensable for managing relationships and tracking the sales journey. It's all about keeping your pipeline organized and accessible.

Zapier and Make are also crucial tools, streamlining workflows by connecting various applications. This automation can save you an incredible amount of time, making your sales process more efficient. In addition, list building software like ZoomInfo or Seamless.AI is key for generating targeted leads, allowing you to enhance contact lists and focus on the most promising prospects.

Lastly, I highly recommend video creation software for outbound marketing. Personalized videos can significantly increase engagement, helping you stand out in a crowded inbox. Combining these tools effectively can revolutionize your sales approach, making your process more streamlined and impactful.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I delve into the transformative power of video marketing in the industrial sector. If you’ve followed my content over the last few years, you know I'm a strong advocate for video as a key driver for engagement and distinction in manufacturing. AT MFG Tribe, we embody this belief with a dedicated in-house video team that has worked with numerous clients across 27 cities, producing over 500 videos last year alone.

I highlight a comprehensive strategy focusing on the balance between long-form and short-form content, emphasizing the importance of producing a substantial quantity of videos to stand out. It's not about the occasional one-off video; we’re talking about creating 50-100 videos per year, each tailored to showcase different aspects of your services or products.

Quality is vital, but it doesn't have to be Hollywood-level. Even your smartphone can be an effective tool. Audio clarity is paramount, and with simple accessories like a tripod or a Bluetooth mic, you're set to start producing impactful content.

The placement of these videos is critical. Your website, especially the top-visited pages, should feature these videos to leverage existing traffic. On social media, particularly LinkedIn, video content can significantly increase your visibility and engagement. Remember, the format and approach should vary according to the platform.

Another powerful approach is utilizing video content in events, such as trade shows or webinars. Recording these events provides a wealth of content that can be repurposed across various platforms.

Finally, incorporating video content into your lead generation strategy can be game-changing. Using videos in email marketing, PPC campaigns, and trade show promotions can amplify your reach and effectiveness significantly.

By adopting this strategy, you'll not only enhance your marketing efforts but also significantly boost engagement, standing out in the competitive industrial sector.

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MFG Tribe: https://mfgtribe.com
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Technical Sales University: https://training.technicalsalesu.com/enroll

🚀 Welcome to the future of email marketing for industrial companies! In this comprehensive guide, I dive deep into the most effective email marketing strategies tailored for the industrial sector in 2024. Whether you're marketing industrial products or services, this video is your roadmap to dominating your market.

🔧 Tools and Techniques Discussed:

CRM Systems like HubSpot for Email Automation
Sales Sequences for Higher Engagement
Short and Direct Email Copy
Automation Triggers Based on User Engagement
Acquiring New Contacts for a Robust Email List

🎯 Who Should Listen:

Industrial Marketing Professionals
Sales Teams in Industrial Companies
Business Owners in the Industrial Sector
Anyone Looking to Modernize Their Email Marketing Strategy

#IndustrialMarketing #SalesStrategies #2024MarketingTrends 

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Technical Sales University: https://training.technicalsalesu.com/enroll

🔍 Welcome to my in-depth guide on maximizing ROI in industrial marketing campaigns. This episode is a must for anyone looking to enhance their marketing strategies in the industrial sector. Whether you're a seasoned marketer or just starting out, you'll find valuable insights and actionable tips to boost your campaign's effectiveness.

🔑 Key Topics Covered:

Setting Clear Goals: Understand the importance of defining the purpose of your campaign, whether it's brand recognition, lead generation, or driving sales.
Defining Your Target Audience: Learn how to identify and target the right audience, considering factors like industry, company size, and geographic location.
Effective List Building: Discover the significance of building a precise contact list using reliable tools like Seamless AI and ZoomInfo.
Utilizing Marketing Verticals: Explore various marketing strategies including social media (with a focus on LinkedIn), email marketing, PPC, and organic video content.
Tracking Results: Gain insights on measuring the right metrics and understanding the impact of your campaign beyond vanity metrics.
The Power of Pivoting: Learn when and how to make strategic adjustments to your campaign for continuous improvement.

#IndustrialMarketing #MarketingStrategies #ROI 

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to my deep dive into Marketing Automation, specifically tailored for the world of Industrial Sales and Marketing! In this episode, I share my extensive experience and insights on how to effectively utilize marketing automation tools to enhance your business's performance. Whether you're new to the channel or a returning viewer, this episode is packed with valuable information that can transform your marketing strategies.

The importance of choosing the right CRM system for your business.
Strategies for utilizing different types of marketing automation systems, including HubSpot, Salesforce, and others.
Tips on creating effective outreach campaigns for cold, warm, and hot leads.
The significance of automation and tracking in your marketing efforts.
How to leverage integrations for increased efficiency and better results.
Strategies for filling your sales funnel with high-quality leads.
Techniques for nurturing leads throughout the sales process.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

This episode is an essential  for anyone looking to enhance their online presence in the industrial sector. We dive deep into the strategies and insights necessary for building a robust digital identity, ensuring your brand is effectively represented online 24/7.

Understanding the 24/7 Nature of Digital Branding: Your brand is always live, regardless of your industry. We discuss the importance of this constant presence and how it acts as a non-stop salesperson for your business.

Auditing Your Brand: Learn how to objectively evaluate your website, social media, and overall online presence. We cover everything from website uniformity to the effectiveness of your social media strategy.

Getting Aggressive with Marketing: Discover why it's crucial to be proactive and aggressive in your digital marketing efforts in 2024. We talk about the importance of frequent posting, website updates, and staying ahead of the curve.

Tracking Engagement and Data: Understand the importance of tracking your marketing efforts and making data-driven decisions. We emphasize the need for continuous monitoring and adjustment of your strategies.

Doubling Down on What Works: Learn how to identify successful strategies and invest more resources into them for even greater results.

Whether you're looking to revamp your existing digital presence or just starting out, this video offers a comprehensive guide to making your industrial brand stand out online. 

#industrialmarketing #digitalbranding #manufacturingmarketing 

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Dive deep into the world of Account-Based Marketing (ABM) tailored for industrial companies in this comprehensive video. Kyle Milan breaks down ABM, transforming it into a more industry-focused approach, and guides you through building a strategic marketing roadmap for 2024.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to another insightful episode where Kyle Milan dives deep into the world of SEO, specifically tailored for industrial companies. In this podcast, Kyle uncovers the common mistakes that industrial companies make in their SEO strategies and provides practical, tested solutions to enhance their online presence effectively.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to our latest podcast where Kyle and Alex dive deep into the art of pitching industrial products and services! Whether you're a seasoned sales professional or just starting out, this video is packed with insights and strategies to take your industrial sales game to the next level. 

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Join me as I share my extensive experience from attending over 50 trade shows, and the specific strategies we're implementing in 2024 for our industrial clients. Whether you're planning to exhibit or just attend, this video is packed with valuable insights and tips to help you make the most of your trade show experience. Learn how to pick the right shows, create impactful collateral, engage in effective pre-show marketing, and much more. Don't miss these key strategies that could revolutionize your trade show results in 2024!

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Welcome to our in-depth exploration of Industrial Sales Mastery in 2024. This podcast is essential for anyone in sales or marketing within the industrial sector. We're sharing strategies and insights that are crucial for your success.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this podcast, I will delve into the dynamic world of virtual events, specifically tailored for the industrial sector. If you're part of the industrial community, whether in marketing, sales, or operations, you gotta listen to this podcast!

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Kyle Milan and Alex Brown discuss the pivotal role of follow-up in industrial sales. Learn why diligent follow-ups can be the key to your success and how you can refine your strategy to stay at the forefront of your client's decision-making process.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

As 2023 comes to an end, I'm going to recap and reflect on all of the strategies that I think worked this year in Industrial and Manufacturing marketing. 
I'm also going to share my predictions for things you should be paying attention as we move into the new year so you can DOMINATE your marketing strategy in 2024.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Are you an industrial manufacturing company struggling with PPC advertising? Discover the secrets to successful industrial marketing in this eye-opening video! Learn how to make millions of dollars with advertising strategies tailored to your industry. Join Kyle Milan, founder of Manufacturing Tribe, as he dives into the nitty-gritty of industrial marketing and advertising.

About Manufacturing Tribe:
Welcome to Manufacturing Tribe, the leading industrial sales and marketing agency! With 8 years of experience, we're revolutionizing the way industrial companies approach advertising. From engineering to sales and marketing, our team knows the ins and outs of the industrial landscape. Say goodbye to generic marketing agencies that just don't understand your needs. Discover how to harness the power of advertising to boost your industrial business's success!

Discover the REAL potential of PPC advertising for industrial companies. We debunk common myths and reveal the truth about what works and what doesn't.

Learn about the intent behind your advertising and why it matters. Whether you're building brand awareness or driving action, we've got you covered.

Uncover the right platforms for reaching your target audience. From Google Ads to LinkedIn and more, we'll guide you through the pros and cons of each.

Craft compelling creatives that catch your audience's attention. Understand the nuances of ad design and how to tailor your content for specific platforms.

Dive into data analysis and its crucial role in refining your advertising strategy. Learn how to make data-driven decisions that lead to real results.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this video, Kyle delves into the changing landscape of social media in industrial manufacturing marketing and share strategies to help you dominate online. Discover how social media platforms like LinkedIn, Twitter, Facebook, and Instagram can be leveraged to build your brand, engage with your audience, and generate revenue for your industrial company. 

Kyle explores the traditional use of social media and why it's no longer effective, as well as the new purpose of social media as a powerful tool to drive sales and nurture leads. Join Kyle as he provides data-backed insights and practical tips to help you optimize your social media strategy for industrial manufacturing success.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Are you a content marketer? Before you create another piece of content, make sure you watch this video! In this informative video, Kyle reveals the most common mistakes content marketers make and how to avoid them. He dives into three key factors that can greatly impact your content marketing success: purpose, volume, and consistency.

Starting with the purpose, many content marketers get it wrong by focusing solely on their own goals, such as driving revenue. However, the key is to prioritize providing value to your audience. Learn how to educate, entertain, and help your viewers, and the results will follow.

Next, he discusses the importance of volume. Simply put, more content equals more value and better returns on your investment. Discover why posting consistently and frequently across different platforms can break through the noise and capture your audience's attention.

Lastly, he emphasizes the significance of consistency. Algorithms and your target market both favor consistent content creators. Find out how maintaining a regular posting schedule can help you build a loyal following and keep your audience engaged.

If you're looking to improve your content marketing strategy and achieve better results, this video is a must-watch. Learn from our experience producing content for clients in the industrial space and gain practical tips you can implement today. Don't miss out on the secrets to content marketing success!

#contentcreationtips #youtubesuccess #videomarketingstrategy 

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MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Looking to improve your manufacturing company's content strategy? In this video, Kyle breaks down the process of creating a content calendar for industrial manufacturing brands. 

As an experienced industrial marketing agency, MFG Tribe provides valuable insights and tips to make it easier for you. Learn how to categorize your content, including downloadable content, drop-off content, social media, website, and email marketing. 

Kyle also discusses the importance of balancing written and video content to cater to different preferences. Watch this video to optimize your content strategy and generate results for your manufacturing business!

#ManufacturingMarketing #ContentStrategy #IndustrialMarketing

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Blow up your Industrial Sales Funnel

In this video, discover the ultimate strategy to skyrocket your industrial and manufacturing sales funnels. If you're facing the common challenge of stagnant sales and struggling to generate new leads, this video is a must-watch. 

Whether you're a technical salesperson or an industrial marketer, it's crucial to align your efforts for success. Learn how to audit your deal sources, track and analyze data, and make data-driven changes to your marketing and sales activities. 

Unlock the potential of social media, website videos, outbound methods, and email marketing campaigns to drive exceptional results. Don't let frustration take over - collaborate with your marketing team and implement an effective sales and marketing strategy for remarkable growth.

#industrialsales  #ManufacturingSales  #salesstrategy 

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Technical Sales University: https://training.technicalsalesu.com/enroll

Nancy Bell interviews Penny Thorn, Account Manager at TCI Coatings, to discuss the challenges, advantages, and pathways to growth for women in the industrial space.

Making the sale is all about being at the right place, at the right time - in front of the right person. When you find the decision maker, it’s about building a trusting relationship and being respectful of their needs and time. Ask questions to understand their situation better and help to build the trust between yourself and the client. The customer experience is an often overlooked but vital part of this trust.

In our previous talks, we’ve mentioned how natural empathy from women can make it easier to connect with people. Remember that your clients are people too with a life outside of work and if there are any interests and hobbies that you can connect on, do so. Being in sales is an industry where you have to learn to love to hustle and always be learning and willing to try new things.

TCI Coatings, Inc. has produced protective and decorative coatings for various substrates since its establishment in 1959. Its range of products includes Hydrotec waterborne industrial coatings (PVD Physical Vapor Deposition) that cater to the requirements of modern OEMs and air control districts while continuing to develop new products for its varied customer base.

#IndustrialSales #WomenInManufacturing #mfgtribe

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Technical Sales University: https://training.technicalsalesu.com/enroll

There are a ton of false precepts when it comes to technical sales. Are any of these following myths “true” to you now? Kyle debunks the myths and ways to fix them if they affect your sales performance!

“COLD CALLS/VISITS DON’T WORK” If you put the right amount of effort and time into the right people, you certainly bet they work! Make sure your prospect list is a pre-qualified good fit for your product and service, and start making the calls. It’s all about being omnipresent through all marketing and sales methods so that when a potential client has a problem with your solution, they will call you back first. Stay active - the more people you call, the more chances you will get a sale.

“LINKEDIN DOESN’T MAKE ANY MONEY” LinkedIn is the go-to for connecting B2B sales opportunities. If you are building your brand, putting out a consistent and constant stream of content, and providing people with value, you will undoubtedly make a lot of sales through LinkedIn. Again, it’s all about giving value - don’t just make a connection request and ask your new connection to buy from you. Messaging on LinkedIn is far more effective than e-mail now because of the content, videos, and information you can post on the platform.

“TRADE SHOWS GIVE THE BEST LEADS” Audit the amount you spend on yearly tradeshows and calculate its results. You may spend more on attendance than what you receive back in sales. While tradeshows are still great to network, pandemics and other technology have disrupted their value. Reevaluate which 1 or 2 tradeshows are absolute must-attends for your industry, and redistribute the rest of the budget into more impactful marketing methods.

“FOLLOWING UP 2X IS THE MOST I SHOULD DO” Omnipresence was mentioned earlier, and you have to keep hitting at it to the point that’s right below the border of annoying. A “No” today can be a “Yes” a week, month, year, or two from now. So keep following up in some measure as needs, staff, and problems fluctuate in companies - big money is in the follow-up.

“MY QUOTA IS UNREALISTIC” You need to put in the work and change your mindset to reach your quota. Break down your goals into monthly, weekly, and daily goals, and don’t just work toward them, but put more effort into going beyond them.

#technicalsales #mythsofselling #kylemilan

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MFG Tribe: https://mfgtribe.com
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Technical Sales University: https://training.technicalsalesu.com/enroll

If you need a new pace for your marketing strategy, this is the video you need to watch.

Your website can always use sprucing up, and it starts with a top-down analysis. See which pages your customers are landing on most, which content performs, and if you are updating it enough. Another aspect you should check is SEO (search engine optimization) to ensure your website is at the top of the search list compared to your competitors. SEO is something that should be adjusted for frequently - a set-it-and-forget-it attitude leads to your website getting lost in the dust.

Some like to watch; some want to read. Either way, you should be bringing out a consistent stream of relevant videos and articles to your customers. First, see which search terms rank at the top and curate content to capture traffic from those searches. Then share your experience, your story, and create content from that - show you are a subject matter expert.

Ensure you post on your company's LinkedIn page at least 5 times a week. This should be a mixture of industry-related content and your own content. With LinkedIn, you can better connect to B2B customers by providing value and then asking for an appointment.

Email is how you stay omnipresent to your prospect. After you’ve brought them to your website, shared content, and added them on LinkedIn, your email campaigns should reel them in for an appointment and a sale. Make sure your emails are simple and concise, devoid of images.

Organic growth is necessary - at a clear point where things slow down, supplement it with Google ads. PPC is especially effective at selling higher ticket items to more targeted companies. Build it upon all the other steps to make the best effect.

#manufacturing #marketing #mfgtribe

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What is Industrial Marketing?

B2B marketing in the manufacturing industry requires a different approach. However, it’s certainly possible to make a significantly positive impact on your company's revenue, and it starts with understanding the foundations that Kyle imparts here.

Your industrial customer is out online and on social platforms like LinkedIn, consuming relevant content for their industry; including technical blogs, videos, and industry reports. Cold visits, calls, and tradeshows still work, but content creation and sharing online gives a far more effective return for the time and money.

Partnering with an industrial manufacturing agency like MFG Tribe gives you a massive boost in the market. Having an effective team with experience in manufacturing drive a winning digital marketing strategy saves you time and headaches while giving you a massive ROI. Talk with one of our specialists at MFG Tribe to learn more: https://mfgtribe.com/

A winning strategy revolves around providing value to potential customers while being omnipresent on multiple online platforms, including LinkedIn, email, and other social media sites. In our present market and the future, this is making the biggest bang for your buck in industrial marketing.

#manufacturing #marketing #mfgtribe

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In celebration of Women’s History Month and International Women’s day, we’re talking about women's increased role in a heavily male-dominated industry. Rebekah Fisher from CRG Automation is interviewed by MFG Tribe’s own Nancy Bell to discuss her leadership experience and career highlights.

Rebekah is one of the leading actors in CRG’s partnership with the DoD to decommission Post-WWII chemical warheads safely and swiftly by 2023. With a custom-designed automated facility, they devised a method to disarm and safely dispose of these warheads before the deadline in 2023. As a female in a male space, Rebekah brings skills suited to her role, mainly listening to a client to discover the best solution. With open coordination, her team can better assess and solve their clients' problems in more unique and efficient ways than before.

With the newer generation entering the workforce, a bridge is being created between the older and younger workers in manufacturing, finding answers to industrial quandaries. Women help to serve as that bridge, and there has been a wider acceptance in both young and older men. The fresh perspective that millennials bring is changing the game unlike ever before.

Women have the social advantage of coming in with a smile and bringing confidence to a situation. Knowing how to read a situation, when to back off, and when to have your voice heard is also essential. Remember that your personal life doesn’t have to take a backseat, and you don’t have to apologize for everything.

#industrial #womenatwork #womenshistorymonth

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If you’re struggling to make a winning industrial marketing strategy or your current one is reaching your goals, this video is for you! Industrial sales veteran and head of MFG Tribe, Kyle Milan, boils down the top tips for a killer strategy.

Content is king - it can’t be said enough. If you want to make a splash in digital marketing, the best way is by making a steady stream of video content. Blogs and technical articles are still essential, especially in an industry full of engineers needing details, products, and services. If you want to stand out, start making a schedule of what sort of content you’re making, how, and when to release it.

Don’t know where to with start making videos and articles for your company? Talk to the experts at MFG Tribe here to see what services are available for you: https://mfgtribe.com/

While spending a boatload of the budget on ads may have worked in the past, the reality is that your customers are searching for their solutions through organic Google searches. Therefore, analyzing and improving your website’s SEO is important, which goes in tandem with all your social platforms and content. The higher your content's search results, the more trusted you are and the more likely you are to win sales.

Remember, keep producing and sharing a steady stream of content, and stay active on your platforms, such as LinkedIn!

The best way to separate yourself from the crowd of your competitors is by doing what they won’t do. Simply put, industrial companies are behind the times when it comes to digital marketing, and that gives you a first-mover advantage when you get the ball rolling right now!


#kylemilan #marketingstrategy #industrialmarketing

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