Explorez tous les épisodes du podcast Your Marketing Mates
| Titre | Date | Durée | |
|---|---|---|---|
| S7E8 - Productivity rituals and focus hacks | 12 Mar 2026 | 00:22:03 | |
Hey marketing mates! In this episode, we're talking about productivity and the small rituals that help us actually get things done. From the morning coffee (or decaf!) that gets us into work mode, to the systems and habits that keep the day on track, we're unpacking our simple productivity hacks that make a big difference. We cover practical strategies like writing your to-do list the day before, focusing on just two or three key priorities each week, and batching similar tasks so you can stay in the right headspace. We also dive into protecting your focus time and share tools and techniques that help avoid distraction and overwhelm. If your calendar is already filling up and you're looking for a reset on how to work smarter, this episode is packed with reminders, ideas, and a few productivity experiments you might want to try. So grab your coffee, block out some focus time, and let's talk productivity. If we're not already friends on socials, let's connect! Loving the pod? Don't forget to leave us a review.
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| S7E7 - Little treat and nostalgia culture | 17 Feb 2026 | 00:16:49 | |
Hey marketing mates! This episode feels like a warm hug in podcast form. Today we're diving into little treats and nostalgia culture… because let's be honest, the world feels like a lot right now. People are actively craving comfort. Online chatter around nostalgia grew by 18% in 2025. That's over 43 million conversations (Brandwatch, 2025)! And while big indulgences might be off the table, "little treat" moments are booming, with more than 40,000 mentions every month. Over 20% of marketers are now looking at how those small, feel-good moments can show up in their strategies. So grab your coffee (or your little treat of choice) and tune in. We're unpacking why comfort is converting and why looking back might just be the way forward. If we're not already friends on socials, let's connect! Loving the pod? Don't forget to leave us a review. | |||
| S6E8 - Resource Roundup: Social media tips, thought leadership podcasts, books and tech! | 30 Apr 2023 | 00:16:12 | |
For those of you that have been tuning in for a while, you'll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
Thanks for tuning in, mates! Don't forget you can connect with us on socials:
And if you're enjoying the pod, you can leave us a review on Spotify and Apple Podcasts. Belle & Liz. x | |||
| S6E7 - Chats with our mate Linh Diep: Assisterhood expansion & application tips! | 05 Apr 2023 | 00:28:03 | |
This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being! For those of you that aren't familiar with Assisterhood, it's a mentorship program for up-and-coming talent in creative industries. Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year. Tune in to hear more about the program and get some insider tips on how to make your application really shine! .. You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023. Want to stay up to date on all things Assisterhood?
We'll see you next week, mates! Belle & Liz. x | |||
| S6E6 - The Pomodoro Technique: Your solution to procrastination | 02 Apr 2023 | 00:10:18 | |
As we enter the new work week, you're likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you're feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis. If you're in Group B, our old friend "Procrastination" is likely to rear its ugly head. But don't fret, the Pomodoro Technique is here to get you back on track. The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros. Tune in to more about this technique and give it a whirl this week! Let us know how you go… ...
See you next week, mates! Belle & Liz. x | |||
| S6E5 - How readability can improve your marketing copy: Tools and frameworks | 15 Mar 2023 | 00:11:11 | |
Put simply, readability determines how easy or difficult it is to understand a piece of text. When you consider how much copy a marketer writes in a day, whether that's social posts, emails, blogs, or website copy, readability is pretty darn important. The tools we explore in this episode include: Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics. WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website. Onmisend Email Subject Line Tester - Analyses and improves your email subject lines. WordHippo - Basically a thesaurus on steroids.
... If you're enjoying the podcast we'd love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
See you next week, mates! Belle & Liz. x
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| S6E4 - Ten things I hate about work-life | 07 Mar 2023 | 00:12:54 | |
Although the title of this episode is pretty bold, we've got something a little different and fun in store for you this week… We've compiled our top 10 ten list of things that are triggering (and incredibly relatable) in the workplace. If you've got something that hasn't made our list, please share your corporate pain with us. You can connect with us on socials:
See you next week, mates! Belle & Liz. x
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| S6E3 - New year new you: Auditing your personal brand | 25 Feb 2023 | 00:11:48 | |
It's still relatively early in the new year (although March is creeping up incredibly quickly!), which means it's the perfect time for you to undertake a little personal brand audit. Did you have a Myspace when you were younger (gah, cringe)? Or maybe you're like Belle and have had sporadic Twitter phases on and off for the last 10+ years… In this ep, Liz steps us through 5 simple ways we can do a social media audit to ensure the content that appears online for your personal brand reflects what you want it to:
Bonus tip: Use this cleansing energy to also unsubscribe from any emails you no longer want!
Do you have any other tips or tricks for auditing your personal brand? Let us know by connecting with us on socials:
See you next week, mates! Belle & Liz. x | |||
| S6E2 - Have you used ChatGPT? | 17 Feb 2023 | 00:11:10 | |
Chances are you've heard about ChatGPT by now…the OpenAI chatbot that is taking the internet by storm! As a marketer you're likely on one of 2 teams:
In this episode, Belle shares some ways that she has been using it as an ideation prompt…
What's your stance on ChatGPT? Connect with us on socials and join the conversation.
See you next week, mates! Belle & Liz. x
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| S6E1 - Welcome to 2023: Word of the year & what we've been up to… | 08 Feb 2023 | 00:14:03 | |
Welcome back, marketing mates! Oh we've missed you, and it's delightful to be back in your regular podcast schedule. We're kicking off 2023 (and Season 6!), sharing our word of the year, and reflecting on whether we achieved our 2022 intentions (see S4E5). For those of you new to the Your Marketing Mates community, welcome - we are excited to have you here! In this episode, we also share a whirlwind update on what's been happening since our last episode and how our careers have progressed since we kicked off the podcast in 2020. How time flies when you're having fun… We hope you enjoy this episode. If you haven't already, you can connect with us on:
See you next week! Belle & Liz. x | |||
| S5E10 - Resource roundup: Christmas holiday edition | 23 Dec 2022 | 00:14:51 | |
Welcome to the final episode of Season 5 AND 2022 marketing mates! What better way to round out the year than with one of our favourite types of episodes…a resource roundup! If you're a book lover that's looking for some quality reading over the holidays, we've got some goodies for you! Liz's resources:
Belle's resources:
Merry Christmas and Happy New Year! Stay safe and enjoy the time with your loved ones. We'll be back in your ears in early 2023. Belle & Liz. x
In the meantime, if you haven't already connected… Let's be friends on socials!
If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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| S5E9 - What is emotional intelligence and why should you care? | 16 Dec 2022 | 00:13:07 | |
You've probably heard the term "emotional intelligence" and you may be wondering what this means and why it's helpful in the workplace (and life in general)!
In Jamilla Rizvi's book 'Not Just Lucky,' she gives a great breakdown: "In basic terms, having emotional intelligence means you're able to recognise and manage not only your own emotions but the emotions of others. "
This week we discuss the 4 pillars that contribute to emotional intelligence:
Helpful resource: Check out the HBR article we mentioned - "Emotional intelligence has 12 elements. Which do you need to work on?"
We have one more episode before we have a little break over Christmas! Can you guess what it is?
Want to be friends on socials? Connect with us… Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates/
Belle & Liz. x
If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts. | |||
| S7E6 - Hey 2026! We're back with our word of the year... | 23 Jan 2026 | 00:16:55 | |
Happy New Year, marketing mates! It's been a hot minute since we've been on the pod, but we are (finally) back and ready to share our word of the year and what's been happening. Staying true to tradition, we haven't shared our WOTY ahead of time, so grab a coffee and join us for a chat. Plot twist: Belle's word changed mid-episode… tune in to find out more. If we're not already friends on socials, let's connect!
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| S5E8 - 5 simple networking hacks for your next event | 09 Dec 2022 | 00:10:24 | |
Welcome back, marketing mates! It's the time of year when there are events happening left, right and centre - industry awards, Christmas parties, social meetups… If you're looking to expand your professional network (and get a head start on 2023), in this week's ep we share 5 networking hacks to keep up your sleeve:
Happy party season! Let us know if you found these tips helpful, or if you have any other networking hacks - we'd love to hear them.
We'll be back again next week. But in the meantime, feel free to connect with us on socials: Belle & Liz. x
If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts.
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| S5E7 - Let's BeReal: Hot or not? | 03 Dec 2022 | 00:12:25 | |
If you're yet to adopt the new social media kid on the block, this week we give a rundown of the BeReal social media app - what it is, who is using it and how brands are embracing it as a marketing channel. It's nice to (finally) see an authentic, unfiltered, ad-free social app but only time will tell whether it will stick around. Meta and TikTok are already creating similar in-app functionality to stay competitive…
Do you use BeReal? What's your hot take? Let us know on socials… See you next week, marketing mates! Belle & Liz.
If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts. | |||
| S5E6 - Resource roundup: Motivational books, podcasts and software to have in your marketing toolkit! | 24 Nov 2022 | 00:17:09 | |
It's that time again! Resource Roundup o'clock. If you're looking for some new books, this episode is certainly for you… Liz's resource recommendations:
Belle's resource recommendations:
You can leave us a review on Spotify or Apple Podcasts or connect with us on socials. See you next week, mates! Belle & Liz. | |||
| S5E5 - The never-ending to-do list | 02 Oct 2022 | 00:13:10 | |
Raise your hand if you've ever felt guilty about not completing your ever-growing to-do list... Same friend, same. This week we're discussing a fabulous article from the Harvard Business Review - "You're Never Going to Be "Caught Up" at Work. Stop Feeling Guilty About It." Shame and guilt can have two very different (and often negative) impacts on how you approach your to-do list, so we're sharing some tips on how you can embrace more self-compassion, celebrate your wins and practice acceptance. Get comfy, grab a cuppa and tune in.
Are you enjoying the podcast? You can leave us a review on Spotify or Apple Podcasts. Don't forget you can also connect with us on socials: Belle & Liz. x | |||
| S5E4 - What is competitor analysis? The 4 steps of strategic stalking... | 13 Sep 2022 | 00:10:00 | |
Competitive analysis is all about assessing the strengths and weaknesses of your current and potential competitors. This allows you to identify strategic opportunities and threats... yes, your marketing senses are probably tingling: a SWOT analysis does play a part in this process. In this episode, Liz steps us through the 4 stages of what she fondly calls "strategic stalking" aka competitor analysis:
When was the last time you did a competitor analysis? Let us know by connecting with us on socials: Belle & Liz. x p.s. If you're enjoying the podcast we'd love to hear from you. Please leave us a review on Spotify or Apple Podcasts. | |||
| S5E3 - Strategic planning: OKRs, KPIs and the importance of having a long-term vision | 05 Sep 2022 | 00:10:49 | |
More often than not strategic planning is put in the "too hard basket", but it's essential that you carve the time out of your business-as-usual (BAU) routine to set the long-term vision for your business. Spoiler: it also helps to make your short-term more effective and efficient! In this week's episode, Belle shares the steps she's gone through to shape the H2 goals with her team:
Let us know what you think of this ep, mates! You can leave us a review on Spotify and Apple Podcasts. Belle & Liz. x Connect with us: | |||
| S5E2 - Oops emails! Why and when you need them… | 29 Aug 2022 | 00:13:52 | |
Being in marketing, we have all experienced that dreaded "oops" moment after we've hit send on an important email - forgetting to link an attachment, typos in the subject line, broken links, sending to the wrong email segment…we could go on. After you've taken a big breath and identified the mistakes in your campaign, the first step is determining whether it needs a response - will you send a follow-up email, apologise on social media, send a physical apology letter, or do all of those things? One of the best things you can do is be prepared. Have steps in place for if and when these facepalm moments happen, particularly if it's a time-sensitive campaign. Tune in now (and thank us later). Belle & Liz. x Connect with us:
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| S5E1 - Social media updates hot off the press! The latest changes to Instagram, TikTok, Pinterest, LinkedIn, Facebook & Twitter | 13 Aug 2022 | 00:19:07 | |
Welcome back, marketing mates! We're back from our break and kicking off Season 5 with all the social media updates that have been rolling out over the last little while. This episode is a great way to quickly get up to speed and impress Gen Z in your next team meeting. ;) We truly have jam-packed this ep! Tune in to hear more about… Instagram:
LinkedIn:
TikTok:
Facebook:
Pinterest:
Twitter:
We hope you enjoyed this episode as much as we loved recording it. If you have any additional social marketing tips, tricks and hacks we'd love to hear from you. You can connect with us on: See you next week! Belle & Liz. X | |||
| S4E13 - Resource Roundup: Marketing tools, websites and inspiration that you need in your life | 28 May 2022 | 00:12:43 | |
Hey mates! Welcome to the final episode of Season 4. We're wrapping the season with one of our favourite types of episodes and each sharing four marketing resources that we're loving right now. Belle's resources:
Liz's resources:
Let us know if you've used any of these resources and what you think? Or, if you've come across a resource that you'd love to share with us! We're taking a little break for a couple of weeks while we cook up some juicy episodes for Season 5. While you're waiting for us to come back, feel free to connect with us on socials and let us know if you have any episode requests (or just say hello).
See you soon! Belle & Liz. x | |||
| S4E12 - Chats with our mate Brooke Dobbie: Crafting a freelance career | 02 May 2022 | 00:41:44 | |
We're delighted to share our second episode in the "Chats with our mates" series. We had the pleasure of chatting with Brooke Dobbie, a Gold Coast based creative who has successfully established her freelance career and lifestyle. If you're exploring the possibility of going out on your own or starting a side hustle, this episode is for you. We discuss:
Brooke's career has seen her as a Senior Graphic Designer and Art Director in both boutique and large scale advertising agencies, which gave her the valuable skills and industry connections to pursue her professional goals. You can connect with Brooke on Instagram or LinkedIn to continue the conversation: If you enjoyed this episode or have a recommendation for our "Chats with our mates" series, please let us know via our social channels!
See you next week, mates! | |||
| S7E5 - Resource roundup: From AI to Art | 18 Sep 2025 | 00:24:03 | |
Hey there marketing mates! We're back with a long-overdue Resource Roundup, so we're making up for lost time with a jam-packed episode full of our latest faves. We're talking everything from chunky brand strategy books to quick-hit productivity hacks, creative inspo, AI deep dives, and even in-person networking walks (yes, actual fresh air!). As always, we didn't swap notes beforehand, so you're getting our unfiltered, totally random mix of what's been sparking ideas and fuelling our work lately.
Belle's Picks:
Liz's Picks:
Don't forget you can connect with us on socials: LinkedIn - www.linkedin.com/company/your-marketing-mates/ Instagram - @yourmarketingmates If you're enjoying the pod, you can also leave us a review or rate us on Spotify. Belle & Liz. x | |||
| S4E11 - QR Codes: The marketing comeback of the century! | 07 Apr 2022 | 00:14:48 | |
Imagine telling yourself 3 years ago that someday in the near future you'd be using QR codes on a daily basis! We certainly never would have believed it… QR (quick response) codes are now considered one of the most effective tools for personalising your marketing campaigns and user experience thanks to their 'trackability' and easy implementation. Here are a couple of free QR code generators you can experiment with: Know of any particularly creative uses for QR codes? Let us know where you've used or spotted them! Belle & Liz. x Connect with us on socials:
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| S4E10 - Marketing trends: Consumers in control, short-form video, the Cookiepocalypse, inclusive advertising, and more! | 27 Mar 2022 | 00:17:56 | |
The digital marketing world moves incredibly fast! New channels and marketing trends are popping up every couple of months, consumer needs and expectations have shifted dramatically, and we are definitely not out of the woods when it comes to changes with data and privacy. In this episode we're chatting about 5 major trends that we're seeing in the marketing industry:
What other marketing trends are you seeing? Let us know by connecting with us on socials.
If you're enjoying our podcast, please leave us a review on Spotify or Apple Podcasts. Belle & Liz. x | |||
| S4E9 - Why you need multiple mentors: 6 mentor types and how to approach them | 13 Mar 2022 | 00:16:40 | |
We know it sounds controversial, but did you know you're allowed to have more than one mentor?! Yes, really. Having multiple mentors allows you to tap into their skills and experience for different problems. In this episode, we discuss mentor mapping, how to approach a prospective mentor, and the 6 different types you mentors you should have in your life:
If you're interested in a more formal mentorship program, head over to assisterhood.com.au - the 2022 Assisterhood program is launching in QLD and VIC this week! If you have any questions about mentorship or this episode, please get in touch. We'd love to help.
Belle & Liz. x | |||
| S4E8 - Becoming an influential brand: Tips for Influencer Marketing | 21 Feb 2022 | 00:12:28 | |
Influencer marketing is all about leveraging an individual with a community or following to share their recommendations about your brand or product. Before you rush out and find the nearest influencer, make sure you're thinking strategically and ensuring this person will speak to the right audience for your brand. You need to be able to measure the results at the end of the day! In this ep, Belle shares her top tips for getting started with an influencer marketing campaign: 1. Set your strategy 2. Define your budget and expectations 3. Write your influencer brief 4. Ensure your influencer is credible 5. Track your results If you need help sourcing influencers, TRIBE and Scrunch are great Influencer Marketing Agencies/Platforms. Belle also mentions a great SBS mini-series on YouTube called "Faking Influence". You can check it out here. Let us know if you found this episode helpful? Happy influencing, marketing mates.
Belle & Liz. x | |||
| S4E7 - Are you a T-Shaped Marketer? | 12 Feb 2022 | 00:13:58 | |
If you've got broad knowledge and skills across a range of marketing tactics, with in-depth knowledge in a couple of areas, chances are you're a T-Shaped Marketer! In our opinion being a T-Shaped Marketer is incredibly valuable. Particularly if you're wanting to move into management or a strategic leadership position one day. It's also a great way to ensure you're future-proofing your awesome skills. When listening to this episode have a think about what you're an expert in, or what you'd like to become an expert in? Once you're clear on your goals, you can begin upskilling:
If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates.
Belle & Liz. x | |||
| S4E6 - Productivity hack: The Ivy Lee method | 28 Jan 2022 | 00:10:26 | |
This week we're sharing a simple and super effective productivity hack to help you be your best self this year! If you lead a marketing team, or just want to improve your efficiency and workflow, listen up. The Ivy Lee method is a 100-year-old strategy for helping people become more productive at work. In this episode Liz is breaking down the 4 step productivity hack, so grab a pen and get ready to make some good habits. If you have any questions about this episode or want to get in touch, head over to our socials. We love chatting with our fellow marketing mates.
Belle & Liz. x | |||
| S4E5 - Hello 2022: Word of the year | 21 Jan 2022 | 00:08:36 | |
Welcome to 2022 marketing mates! Instead of setting a New Year's resolution, this year we've each adopted a 'Word of the Year'. In our opinion, this is a kinder, more wholesome way to approach 2022 and set the tone for our personal goals. We're not sharing any spoilers. You'll have to tune in to hear what they are... If you've also chosen a word for the year, please head on over to our social channels and let us know what it is. We can keep each other accountable and cheer one another on!
Belle & Liz. x
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| S4E4 - Resource roundup: Christmas edition 2021 | 21 Dec 2021 | 00:14:52 | |
Ho, ho, how are you marketing mates? To wrap up the year, we're gifting you with a Resource Roundup: Christmas Edition! Belle's resources:
Liz's resources:
We're taking a little mid-season break to enjoy the holidays and we'll be back in your ears early 2022! Thank you for your support this year. If you've been enjoying the podcast, please don't forget to leave us a review on Spotify or Apple Podcasts. You can also connect with us on socials.
Merry Christmas, mates. Belle & Liz. x | |||
| S4E3 - The 5Cs of Personal Brand | 11 Dec 2021 | 00:14:49 | |
You've probably heard the term Personal Brand before and you're likely in one of two groups. 1) What the heck is that? or 2) Oh yeah, I've been meaning to do something about that… Well buckle up mates, we're breaking down the 5Cs of personal branding and sharing the reason's why it helps to build your credibility and reputation within the workplace and wider industry:
Hot tip: The end of the year is a perfect time to rest, reset and start thinking about how you'd like to strengthen your brand and what you'd like to advocate for in 2022. ... If you've got any questions or you're not sure where to start, please connect with us on socials and send us a message.
Belle & Liz x | |||
| S4E2 - Why applying for awards should be at the top of your 2022 goals | 02 Dec 2021 | 00:12:08 | |
We'll be the first to admit that we regret not applying for awards earlier in our careers. But...it's never too late, and we're here to tell you why you should consider applying for awards next year. Some hot awards tips straight off the press:
In this ep, we also share some great industry awards that you should start checking out, as entries are already opening for some categories. ... If you have any questions about applying for awards, please feel free to connect with us on LinkedIn or Instagram if you haven't already.
Belle & Liz x
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| S7E4 - GROW Time: A mentorship model that actually works | 19 May 2025 | 00:14:34 | |
In this episode, we're unpacking a tool that can take your mentorship conversations from "nice chat" to "game-changing": the GROW model. Whether you're formally mentoring someone or just the go-to person for career advice in your team, the GROW framework is a simple but powerful way to guide your chats and actually help people make progress. Here's the quick version:
We'll walk you through how to use each step, share tips from our own mentoring experiences, and chat about how this model helps cut through the fluff and build real momentum. Have you used the GROW model before, or keen to try it out? Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, share it with a fellow mentor (or mentee!) in your world. See you next ep, mates. | |||
| S4E1 - Happy birthday to us! A trip down memory lane... | 22 Nov 2021 | 00:26:03 | |
Hi there mates, we're back (and we missed you)! 🎉 To kick off Season 4 we're celebrating the first birthday of Your Marketing Mates! Grab a cupcake, a glass of bubbles, or a cup of coffee and take a trip down memory lane with us. This week we're sharing our favourite parts of the last year, our challenges, and hot tips for those of you who are thinking about starting your very own podcast. Thank you for joining us on this journey, we're looking forward to what this next year will bring. Don't forget to connect with us on LinkedIn or Instagram if you haven't already.
Belle & Liz x | |||
| S3E11 - Communicating and demonstrating your value in the workplace | 17 Oct 2021 | 00:16:45 | |
Often as marketers, we can get caught up in the tactics and the numbers and forget the bigger picture. In this episode, we're chatting about the importance of building relationships with your key stakeholders (managers, executives, clients, and so on) and ways you can demonstrate your value within the workplace. In summary, these are our 5 tips:
The 20 seconds of bravery that Liz mentioned from "We bought a Zoo" can be found here. And that's a wrap on Season 3! This season we've covered off 10x skills and knowledge areas for marketers. Please let us know what you thought of this season and any other skills you'd like us to discuss in future episodes. We love hearing from you. We will be back in a couple of weeks with Season 4 - woo! ... If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials.
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| S3E10 - Making friends with finance | 05 Oct 2021 | 00:16:30 | |
Welcome to another episode marketing mates! This week we're talking money and how to talk the "finance talk" to your CFO, accountant, or sales team. Often things can get a bit lost in translation between marketing acronyms and financial terms, but it's important to clearly demonstrate the value you're bringing through your marketing activity, with the budget you've been allocated. Hot tip: you always want an ally in the room when you're about to talk money and there's nobody better than your finance person. Here's a little cheat sheet of 10 finance terms you should start getting familiar with as a marketer:
Now don't be scared, go make friends with your finance person! …
If you enjoyed this episode, don't forget to rate, review & subscribe ❤
You can also connect with us on socials.
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| S3E9 - Using Google Analytics data to make informed decisions | 22 Sep 2021 | 00:26:49 | |
The word "data" can sound a little scary. So let's start with the fundamentals. As a marketer, Google Analytics is an excellent tool and source of data to inform your strategies, personas, and website user journeys. In this episode, Belle is grilling Liz about the 4 fundamentals of Google Analytics data:
If you're wanting to brush up on your Google Analytics skills, check out the great free online courses on Google Analytics Academy. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials.
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| S3E8 - Why Marketing & Sales are Batman & Robin | 15 Sep 2021 | 00:12:15 | |
Let's talk about sales! Regardless of whether you're doing in-house marketing or marketing for clients, at some point, you're going to work with salespeople to track and generate leads from your marketing activity. Salespeople also have so much insight about your customers that you can leverage - making them the perfect marketing wingman. In this episode we discuss a helpful sales framework known as SPIN:
PSA: Ice cream is recommended when listening to this episode. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤
You can also connect with us on socials.
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| S3E7 - 4 tips for strategic content marketing | 09 Sep 2021 | 00:11:23 | |
This week we're talking about one of our favourite topics - content marketing! This marketing technique is all about creating and sharing valuable and relevant content pieces to attract your audience. As Belle puts it in this episode - "Content is basically whatever you share to your channels" and can include everything from blogs and written content to videos and social media posts. We've broken down our 4 top tips on how you can crush it with your content marketing strategy:
Spoiler: We may or may not sing in this episode, but you'll have to listen to find out haha… …
If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials.
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| S3E6 - Chats with our mate Malcolm Auld: Copywriting tips, upskilling advice and resources | 31 Aug 2021 | 00:16:37 | |
Drum roll, please! Welcome to the first episode of the "Chats with our mates" series, where we sit down with industry experts to hear about their specialist skills, career journeys and of course, extract as many gems of wisdom as we can. In this episode, we're chatting with our friend, mentor, and copywriting expert, Malcolm Auld. Mal has experience running multinational agencies, marketing departments, start-ups, a SaaS business, bricks n mortar, and online retail businesses. He has also published 6 marketing books and taught executives in 22 countries. Living and working in the USA, Asia, and Australia has given Mal wide exposure to different cultures. Some of the excellent resources and authors Mal recommends in this episode include…
And industry gurus such as:
Mal is also releasing a copywriting course by the end of the year! Stay tuned. In the meantime, you can subscribe to Malcolm's blog.
We hope you enjoy this episode! Please connect with us on socials - we love hearing from you. We're also keen to hear who you'd like us to chat with on the pod?
Belle & Liz x | |||
| S3E5 - Social media (Part 2): Paid vs organic content | 17 Aug 2021 | 00:16:09 | |
Last week we left you in a bit of suspense…but, the wait is over! Part 2 of our social media episode is ready for you to dive into. In our last episode, we spoke about social channel demographics and data (LOTS of data!). This week we are discussing the difference between paid and organic social content - and how you can integrate boosted posts. There are also 5 Core Pillars of Social Media Marketing that are great to keep in your toolkit:
Source: Buffer.com We look forward to hearing how you use these tips within your social marketing strategies and daily activity.
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If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all!
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| S3E4 - Social Media (Part 1): Channel demographics and data | 07 Aug 2021 | 00:16:06 | |
Following on from last week's channel strategy episode, we wanted to cover off social media marketing as its own topic. Can you believe there are 40+ social media channels (and counting?!)… We had a lot to say on this topic - from running through the long list of social channels to discussing demographic insights for each platform. It's important to stay up to date with where your users are and what they want to see, to maximise your marketing activity. PSA: This episode was recorded during lockdown and we could have talked for days on this topic (anyone else craving social interaction haha), which is why we have broken this topic into 2 episodes. Next week we will continue the convo with some more insight into the difference between paid and organic social media marketing. … If you enjoyed this episode, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you all!
The source referenced in this episode is Sprout Social's 2021 social media demographics for marketers. | |||
| S3E3 - How to craft a channel strategy that actually works | 31 Jul 2021 | 00:19:10 | |
When it's time to craft a channel strategy it's not uncommon to feel a little unsure about where to start. Do you start a TikTok? All the cool kids are doing it… what about Instagram Reels? Should you create a LinkedIn, or maybe a Pinterest account…!? Take a breath. In this episode, we're diving into the thinking behind channel strategies and tips for choosing the most suitable platforms for your marketing objectives and your customers. If you haven't listened to episodes 1 & 2 of Season 3, we'd recommend taking listen prior to this episode. … If you enjoyed this ep, don't forget to rate, review & subscribe ❤ You can also connect with us on socials. We love chatting with you!
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| S7E3 - Why stay interviews matter (more than exit interviews) | 01 May 2025 | 00:07:57 | |
In this episode, we're diving into a topic that we think more leaders and people managers should know about: stay interviews. You've probably heard of exit interviews - those conversations you have when someone has already decided to leave. The problem? By then, it's too late to change anything. Stay interviews flip that script. What is a Stay Interview? A stay interview is a proactive conversation between a leader and a team member designed to uncover what's working, what's not, and what might help keep that person around. It's all about listening, understanding, and, ideally, retaining your team before they start looking elsewhere. We're curious to hear whether you're already doing stay interviews with your team and how that has impacted morale and retention. Let us know by connecting with us on LinkedIn @yourmarketingmates. If you found this episode helpful, don't forget to share it with your friends and colleagues! See you next ep, mates. Belle & Liz. | |||
| S3E2 - The 5 W's of a marketing strategy | 22 Jul 2021 | 00:11:57 | |
Marketing strategies are a topic we get VERY excited about! Not only does it set the strategic tone for your marketing activity, but it's your secret weapon to refer back to when choosing channels, targeting, messaging, and your offers. The 5 W's of a marketing strategy are:
... Let us know what you thought of this episode or if you have any other tips for creating a marketing strategy. We'd love to hear from you. If you enjoyed this episode, don't forget to rate, review & subscribe <3 You can also connect with us on socials.
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| S3E1 - Understanding your audience - do you really know who they are? | 13 Jul 2021 | 00:15:00 | |
Welcome back to Season 3 of Your Marketing Mates! This season we're doing something a little different and looking at the '10 fundamentals of digital marketing'. Each episode will cover off one skill or knowledge area to develop during your marketing career. In S3E1 we are diving into how you can better understand your customers and why this will benefit your marketing in the long term. **Spoiler alert** - it involves customer research and persona development. Basically, if you're treating your customer personas like dating profiles you're doing it right. The survey tools we mentioned in this episode are:
... If you enjoyed this episode, don't forget to rate, review & subscribe <3
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| S2E14 - Campaign not converting? Don't panic! | 29 May 2021 | 00:18:28 | |
Hello marketing mates! It's the last episode of S2 (where has the time gone?!) but don't stress, we will be back in a few weeks. We wanted to leave you with some tactical, helpful tips you can use to optimise your campaigns if they're not getting the results you're after. First things first, don't panic. Some of what we cover in this episode includes re-evaluating your campaign goals and objectives, audience targeting, your campaign duration, ways to optimise your campaign, measuring customer behaviour, and triple-checking your tracking is set up correctly (it happens to the best of us!)… During our short break from being in your ears, you can still reach us on socials. Please feel free to get in touch if you have any questions about your campaign performance or just miss us and want to have a chat. We love that too. See you in a few weeks mates! Belle & Liz x ... Don't forget to rate, review & subscribe <3 Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates | |||
| S2E13 - Resource roundup: The gems of marketing wisdom you need in your life | 20 May 2021 | 00:11:43 | |
It's that time again and we're pumped to share four new resources (each!) with you all. To be honest, we're surprised we haven't shared some of these gems with you already. Without further adieu, dive on in and let us know what you think of this week's resource roundup… Belle's Resources:
Liz's resources:
We love our YMM community and are grateful to have you part of the fam! If you haven't already, you can connect with us on socials and get in touch. Belle & Liz x
Don't forget to rate, review & subscribe <3 Instagram - @yourmarketingmates LinkedIn - /your-marketing-mates | |||