Explorez tous les épisodes du podcast Your Intended Message
| Titre | Date | Durée | |
|---|---|---|---|
| Introverts as Leaders: How to Thrive in an Extroverted World: Stacey Chazin | 12 Dec 2024 | 00:34:20 | |
How Introverts Can Lead and Communicate Effectively
The Super Power of Introverts
Episode 234 ( Stacey is based in New Jersey) In this conversation, we explore:
----- About our guest, Stacey Chazin: She holds a master's in organizational development and leadership, degrees in marketing and communication, and a certification in the Myers-Briggs Type Indicator Assessment. Stacey is a proud introvert who grappled for decades with societal expectations that favored extroversion. Instead of conforming to societal pressures, she embraced her introverted qualities, turning them into powerful assets that allowed her to thrive, both professionally and personally. She now coaches other introverts to do the same. Get the free copy of Daily Productivity Hacks for Interviews https://ifactorleadership.cohttps://ifactorleadership.com/productivity/m/productivity/ Get your free copy of Meeting Playbook for Introverts. https://ifactorleadership.com/gift/ ----- Excerpts from this conversation with Stacey Chazin: A common misconception is that introverts are shy or incapable of leading. As Stacey explains, “Introversion is not about shyness; it’s about how we get our energy.” While extroverts thrive in group settings, introverts recharge by having time alone or engaging in deep, focused thought. So, how can introverts succeed in meetings, where speaking up is often equated with competence? Stacey highlights a three-step approach for introverts to shine:
Introverts also bring unique leadership strengths. Stacey points out that deep listening, empathy, and calmness in conflict are powerful assets. “These qualities help you understand your team and guide them effectively,” she says. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Better Business Systems and Processes: Sonya Corkery | 05 Dec 2024 | 00:35:30 | |
Build a Thriving Business with Clear Communication
Clear the Clutter: Streamline Your Business for Success
Episode 233 (Sonya is based in Australia) In this conversation, we explore:
Join us as we delve into these topics with Sonya Corkery, who shares her expertise on cleaning up businesses, enhancing communication, and setting yourself up for future success. ----- About our guest, Sonya Corkery: Sonya had an extensive corporate career in finance. That includes time as a financial planner, bank manager and commercial lender. She and her husband owned and operated a successful multimillion-dollar electrical contracting business for 16 years. Learn more about Sonya and how she might help your business at https://clearplanconsulting.com.au/ ----- Excerpts from this conversation with Sonya Corkery: Key Insights from Our Conversation with Sonya CorkeryGet ready to transform your business with actionable insights! In this episode of Your Intended Message, we sat down with Sonya Corkery, a seasoned consultant helping businesses clean up their operations, streamline processes, and achieve sustainable growth. Here’s a sneak peek into the conversation: Q: What does it mean to "clean up a business"?Sonya: We joke about being the “janitors of the business world” because we come in, tie up loose ends, and establish systems and processes. Many businesses lack a framework and operate in constant crisis mode. We help assess these gaps, implement solutions, and make life easier for business owners. Q: What’s the most common issue you see in businesses?Sonya: The biggest problem is a lack of systems and processes. Owners often start with a great idea but don’t have the tools to turn it into an efficient operation. Clear systems streamline workflows, ensure consistency, and make training new team members much easier. Q: Why is communication such a critical part of business success?Sonya: Communication is at the heart of everything. Without clear communication, you’re not giving your team or clients the best chance at success. Documenting processes and ensuring consistent messaging is vital for maintaining quality and alignment within a business. Q: How do you handle resistance from business owners who don’t want to change?Sonya: It’s tough for anyone to hear they’ve made mistakes. I always say, “You’re not alone in this; many people face the same challenges.” We approach the situation objectively, showing how small changes can lead to better outcomes. Sometimes they need time to process feedback, and that’s okay—it’s all part of the journey. Q: What advice do you have for getting into the right mindset?Sonya: I always say, “Do your future self a favor.” Prepare today for what you’ll need tomorrow. Whether it’s making notes for a meeting or setting up a process, these small actions compound over time. Even something as simple as wearing the right “uniform” for a task can help set your mindset for success. Q: What’s the key to working effectively in a family business?Sonya: Communication is even more critical in family-run businesses. Early on, my husband and I had to learn to separate our egos from what was best for the business. Clear boundaries, open dialogue, and mutual respect are essential for balancing personal and professional dynamics. Q: How can businesses use feedback to improve?Sonya: Feedback, even when it’s uncomfortable, is a gift. I tell business owners to sit with it and reflect. Change is hard, but continuing with the same approach will give you the same results. By addressing feedback, you open the door to growth. Why listen to this episode? Whether you're a seasoned entrepreneur or just starting, Sonya’s insights on systems, communication, and mindset will inspire you to tackle your business challenges head-on. Don't miss her advice on preparing for success and creating genuine connections in your business. ----- ----more---- Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Tell Your Terrific Stories: George Torok | 26 Sep 2024 | 00:21:24 | |
How can you use stories to convey your message
Tips to tell your stories
Your host, George Torok tells you the three part formula to deliver an effective story. Then you hear two stories from him, one a business story and the other a personal story. They're both effective when you understand your purpose. George analyzes each story to point out the key parts and techniques to craft and deliver your stories successfully. Episode 224
In this solo episode with George Torok, we explore: - The power of storytelling in business communication - How to find and craft compelling stories - Three key elements of a successful story - Using personal anecdotes to connect with your audience - Common mistakes to avoid when telling a story Key Takeaways: - Practice crafting stories that are concise and relevant to your audience. - Engage your audience with an intriguing opening question or bold statement. - Use visuals and emotions in your stories to make them memorable. "When you tell stories about yourself, don't make yourself the hero all the time. Occasionally, maybe, but not all the time, because then you sound self-centered, and it's hard to connect with you." "The best stories plant visuals in the mind of your listeners and touch their emotions."
Guests of Your Intended Message who discussed story telling: Graham Brown: 3-box Story Telling Episode 68 Bruce Scheer: Inspire your buyers with the right narrative Ep 171 Richard Rosser: How to leverage AI to tell your story EP 170 Alan McLaren: Story telling to build your leadership brand EP 108 Robert Tighe: Find and tell your origin story Ep 91 ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Write email that Grabs Attention and doesn’t Offend: Liz Danziger | 16 Feb 2023 | 00:35:41 | |
Check your email with the "you idiot" test before you send
How to write emails that are more productive
Episode 134 (Liz is based in L.A.) In this conversation with Liz Danziger we explore:
About Liz Danziger: Liz is the author of four books published by major publishers including business writing guide, Get to the Point! She is also a columnist on Inc.com She has decades of experience in helping teams to write clearly and confidently. Her goal is to empower people to wield the power of words to create success. To receive her monthly writing tips called Writamins visit www,WorkTalk.com At the same site you can get your copy of Ten Tips for Communicating Effectively in a Fast-Paced World. You can arrange a complimentary 30-minute call to explore communication issues in your organization. Select a time on her calendar ----- Excerpts from this conversation with Liz Danziger: 02:53 Yes, one thing is that they could know their purpose before they start and know their point before they start. My view is that most writing problems happen before a person starts to write. They happen in the thinking phase when people don't think about their purpose. And that's why I'm so pleased to be on this podcast, your intended message, because that's exactly what the worktop trainings are about is having people be clear on their intentions, and then target their readers. And so the first thing is to know your purpose and your point. The second thing would be to think about your reader it astonishes me sometimes, how people will just sit down and they're just tap it, tap it tap, but they're writing away. And then if I stopped them in coaching or in training, and I asked them, so what do you think your readers interested in? And they're like, oh, that's an interesting question. So they need to think about the reader and they need to use clear language. And the last thing I will say is, people have to reread before they send. It's a common common error that people just tap it tap and send without proofreading. And they live to bear the consequences. ----- And the way to use email, when you have an emotional message to send is to send the person an email saying, There's something I need to discuss with you, are you available next Tuesday at 1015. That's how you use email when you have emotions. Because the emotional email will come back to bite you. ----- And sometimes you can do some short, persuasive emails. I just want to backtrack a little bit and talk about when your topic, your theme, which is your intended message, which I just love. And there are basically three main purposes that business documents have. And those are to inform, to request and to persuade. If you look at every email you ever wrote, you will see that in all likelihood, it falls into one of those categories you're telling, you're asking or you're selling. And we need to know which of those we're doing in order to effectively convey our message. ----- ----more---- Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| The Whole Message = Your Intended Message + The Unintended Message | 09 Feb 2023 | 00:20:11 | |
Are you clear on the difference and interference between your intended and unintended messages?
Episode 133 In this episode, George Torok offers his insights about:
George Torok is a specialist in communication skills. He coaches executives to deliver their message more successfully. That might be in conversation or presentation. Learn more about his programs and the results of his clients at https://www.speechcoachforexecutives.com/ ----- Excerpts from this episode: Today, let's look at the title of this podcast, your intended message. That is part of the message that you send. When you send a message. Did you know that there are two distinct parts not so distinct, mixed together within your message, your whole message is actually a blend of your intended message and the unintended messages. Let's look at the challenges of both. And once you are aware of these challenges, you can deal with them more effectively, and communicate more successfully. Start let's start with the intended message. The intended message, of course, is the message that you want to send you hope to send and you believe you sent. However, it's not necessarily the message that was received and understood. And you can probably guess why is that the case? Well, here's four possible reasons why your message might not get through the intended message might not get through one. Perhaps you failed to clarify your message before sending. And this is a common mistake when it's more common when speaking than writing, we can do it in writing. The good news about is when you write a message, you have time to review and edit before you send. And if it's a particularly thorny message, you might be wise enough to write it, review it, put it aside for a day and come back to it the next day where you can review it and edit and maybe not send it at all. However, when you're speaking, the danger is you don't have the opportunity to edit unless you have prepared and rehearsed this message that you are delivering, which I suggest you do whenever you can. So perhaps the first reason why your intended message doesn't get across is maybe you simply failed to clarify your message before sending clarify your message before you start speaking. And that might mean pausing and thinking before you speak. ----- To you, it's a mess. To me, it makes sense. And your head. What's going on your head makes sense to you, because you've had all your life to get used to the mess in your head. And when you want to send a message, you need to take that message in your head, convert it into words, speak the words, they hear the words and convert it into the mess in their head, there's a couple of translations going on. Good opportunity for things to go wrong. And one of the areas of things might go wrong, is the filters that we use, to that we put your message through before we even consider it. And the filters, we have filters, we filter your message because we are bombarded by messages every day. And we need to make quick decisions. And sometimes those filters work against you getting your intended message across. What are some of those filters? Well, the first one is beliefs. What are the beliefs that they have? The beliefs they have about you, your company, your organisation, the group you hang around? When what beliefs the topic, your topic, you're talking about that you're telling them? What do they believe? How do they believe differently? And are you addressing those beliefs? Are you clarifying the message, ----- Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Write Your Book: Michael Levin | 03 Feb 2023 | 00:34:31 | |
You can publish your book with a ghost writer
How do you know if it's time to publish your book?
Episode 132 (Michael is based in New Jersey) In this conversation with Michael Levin we explore:
About Michael Levin: Michael is a New York Times bestselling author and is the most prolific and experienced business ghostwriter in the US publishing industry. He has written more than 20 legitimate national bestsellers and multiple number bestselling books for his clients. To explore working with Michael to write your book, you can call him at 617-543-3747 Learn more at his website: https://www.michaellevinwrites.com/ ----- Excerpts from this conversation with Michael Levin: Books are magic----- The first chapter is about the readers' problems----- 03:02 Writing a book for yourself is one skill. But then the other skill is writing it as a ghostwriter. Putting someone else's ideas into words. What mental shift do you need to make when you go into ghostwriter mode?
03:22 Yeah, that's a great question. George, I met Amy Tan, I actually shot pool with Amy Tan, it's a long story. And she she wrote the kitchen, God's wife and the Joy Luck Club and a lot of other best selling really important books. She says that whenever she was getting into a different character, she would look at her shoes. And just imagine she was physically in the shoes of the other character. I don't really look at my shoes. But I do think a lot about what's this person's worldview? How do they grow up? What did they see that I haven't seen? How do they express themselves? And I'll study the transcript of the call because that's going to give me clues as to their syntax, and how and then their word choice, their mode of expression. Do they like short sentences? Do they go on as I am now. And you put that all together? And it's sort of a mimicry skill combined with the ability to write writing someone else's voice and put material together, you put that all together and and you can generally find your way into somebody's voice. I mean, I've been doing this long enough. So I've been doing this for 30 years. So you know, this is what I do. ----- Yeah, so I'm hearing there, that one possible sign or signal that you might be ready to write a book is when you're going through a major change in your own growth, own development?
09:34 Yeah, that's true. That one of the times to write a book is when you're about to make a great leap forward in your career and you want the world to understand who you are, as opposed to seeing the world seeing you as who you've been. And then at the same time, there are other folks who are most of the most of the people I work with, as I said, they're already successful. And they just simply they want more, you know, they want more clients. They want more assets under management. They, they want more fame, they want their brand to be out there in a bigger way. They want it to be easier to acquire new clients, they don't want to have to, you know, get out there and speak or hustle or do all that they want the book to do the work for them. And that's what books do. Books are magic. I always say that, when you do a book magic happens, you cannot predict from which direction the magical calm or what it will look like. But time after time after time, the results for the clients are indeed magical ----- ----more---- Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Networking, Connecting & Giving: Larry Kaufman | 26 Jan 2023 | 00:34:58 | |
Build a stronger support system by connecting and giving to others
Build life-changing relationships from college to retirement
Episode 131 (Larry is based in Chicago) In this conversation with Larry Kaufman we explore:
About Larry Kaufman: Larry is the author of the best-selling book, The NCG Factor - a Formula for Building Life-Changing Relationships from College to Retirement. He is a connector, giver and rainmaker who lives his life to help others. Larry is the Managing Director for the Midwest Region at Jefferson Wells. Learn more about Larry at the website www.Kaufman-Larry.com
Learn more about the book, on Amazon. ----- Excerpts from this conversation with Larry Kaufman: It's really getting to know people, more authentically learning about them, and finding ways to be a connector and a giver.----- 04:32 So that concept of giving could be as simple as connecting someone to a better source a better resource? 04:41 Right! Because I'm not always the best resource. You know, if you if you needed, you know, someone to fix the electrical in your house. I have to refer you to some people, my network, we're going to be without power. ----- 07:38 It does. I don't give with expectation for the GET. And if you do, you're doing it wrong. However, I've been very giving and it's very fulfilling. I enjoy it. Like it's it's a big thrill. It's euphoric, when I hear back, Larry, this connection led to a job or helped my charity or did this for me and my family. But sometimes you will need that favour George, you'll need it for a family member for yourself. And it's those people, you know, those in transition with a job that never built a network, they were working 70 hour work weeks, all sudden, 20 years later, they're out of a job. They're like, I don't have a network. And they're asking people they don't know for favours and they're like, I don't really know you. And so I can help my children, my spouse, those in my inner circle, outer circle, I have built a great network. And usually it's not for myself that a call on those favours. It's for other people that need help. But I have needed favours you have to read the book to read about a favour I called in for my son but it really is important to build relationships because you can't do the Godfather ask for that favour. Someday I'll need that favour. ----- 15:08 So you don't necessarily need to be emailing them every week or every month, if the relationship ended on a strong positive, there's a pretty good chance is still that strong positive?
15:24 Yeah, because I've reached out to people, and I got them a job five years ago and said, Hey, Mary, I need your help, Larry, whatever you want, you know, I'm in my job because of you. Well, you know, I didn't get them the job. So I could call them later for a favour. But I know when I call them, it's like, hey, we pick up where we left off. And so it's, it's wonderful. It's hard to keep in touch with 1000s of people. But, it happens, it happens naturally, or unexpectedly, and it's good. ----- ----more---- Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Your conscious vs. your subconscious: Vince Poscente | 19 Jan 2023 | 00:37:16 | |
Is your conscious and subconscious on the same team?
What is the path out of chaos?
Episode 130 (Vince is based in Dallas) In this conversation with Vince Poscente we explore:
About Vince Poscente: Vince is a New York Times best selling author of eight books including his latest, The Earthquake. He is president of Board Developer providing sound advice for high growth companies. You can learn more about Vince Poscente and order his latest book at ----- Excerpts from this conversation with Vince Poscente: There is no linear way out of chaos.----- But to answer your question about the earthquake, sometimes we experience a personal earthquake, where we're incapacitated, or we're catatonic or just paralysed by fear of maybe it's bankruptcy, maybe it's divorce, maybe it's a health scare, maybe it's losing a child. I mean, these personal earthquakes that can add absolutely devastate us can create this environment of chaos. And therefore, how do you get through that chaos? How do you get unparaandlysed and move forward? How do you engage in that way? And so I'd taken from my own personal financial earthquake, and then turned it into another parable about the ant and the elephant experiencing an earthquake at the very outset of the book, and then how do you get out of this, this chaos? What is this way to get there? And so that was the challenge of the book. ----- 08:35 Well, here's a fact. When you run away from fear, it gets larger. When you run towards fear, it gets smaller.And that is not part of our human experience. Is it like if you run towards something, it gets bigger normally, but fear is insidious. It is. And it's, it's, it's obviously when you get in the middle of it, the reason it gets smaller, you go, Oh, I can handle this, you know. So those fears, correlate to being able to kind of go against your instinct, which is to run and hide, right? Because there's a part of the brain called the amygdala. And the amygdala is the oldest part of the brain. And it's quite small about the size of a walnut but that's the gatekeeper for thought, meaning that if you can't get past the amygdala, meaning let's say there's a tiger in the bushes somewhere, right? The amygdala is going to kick in to do one of three things. It's going to either freeze. That's the first instinct. The second instinct is to flight to run away. And then the third instinct which would kick you gotta get past these three. The third one is to fight right so freeze think of a rabbit in the in a field right a little bunny rabbit, and here's a predator, right? What does it do? It first freezes and it just looks around and hopefully you don't see me you don't see me they don't see any. If the predator sees the little bunny, the bunny is going to take off, right? And then if it's cornered, it's going to rear and then fight, okay, none of those three responses as part of this human condition is to is going to be efficacious, there's going to be very little progress made if you freeze, flight or fight. So, the hack, by the way, in case you're wondering, let's say you get scared going on stage, speaking to a bunch of people. The reason you've had a bad experience in the past and don't want to do it, again, is that you forgot to breathe, you're not breathing. And that's trigger for the amygdala, the trigger for the freeze flight or fright flight, or fight freeze flight or fight is to, is to lack of oxygen flow, which is shallow breathing. So when you're scared, let a scary movie, just notice what your breathing is. It's like it's shallow. It's Oh, no, what's right, and that is triggering the amygdala. Now it's very safe in a movie theatre to just be there. But if in real life, you're in any of those three states, you're not going to make progress. In fact, the opposite is gonna you're gonna get hurt, something's going to, you know, create a truth in the subconscious mind that this is not a good feeling, but maybe it becomes something like a lack of deserve ability, or there's all sorts of dysfunction that can happen from fear taking hold. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit | |||
| Quiet Quitting and the Alternatives: Chris Tuff | 12 Jan 2023 | 00:32:20 | |
In your job what fires you up? What sucks?
Why both are part of your work and how to find the right balance?
Episode 129 (Chris is based in Atlanta, Georgia) In this conversation with Chris Tuff we explore:
About Chris Tuff Chris is the author of "Save Your Asks" and "The Millennial Whisperer". Through his energy, humor and storytelling, Chris demonstrates how connection can accelerate business growth as well as recruitment and retention. Learn more about Chris at the website www.ChrisTuff.me Books by Chris Tuff
----- Excerpts from this conversation with Chris Tuff ----- There is nothing worse in life than complacency.----- So 70%, generally speaking, of your job should actually fire you up and actually put this into tactics where on the first week that someone joins my team, I will have them take their job description and figure out what's in your 70% zone of excellence and fire you up. And then what's in your 30% zone of suck, right? Because the harsh reality, and I tell this to anyone willing to listen is that 30% of all of our jobs are gonna suck. ----- I went into an organization that had, okay, so they have 100,000 employees, but 2500 HR leaders, all right, which will give you perspective to just how much they put in their people and culture 2500 people. And so I dissected their data we did, we spent two months prepping for this meeting. And it all came down to just one big takeaway, which is just make it easy, everyone loves it here. But you make it so hard for people to actually move laterally to other parts of that organization. The simplest thing you can do is allow people to make those lateral job moves, because people are not leaving, because you make it so difficult, because you end up prioritizing those, those jobs for people from the outside. ----- Effective, authentic connection. How do you how do you know if it feels right? So authenticity is one of the things that's so few and far between in this world and my whole platform is around authentic connection. And, you know, one of the things that I emphasize is what I call the art of the fly by. And the art of the fly by is simply going by anyone on your team's desk and just saying, or, you know, in a hybrid workforce, texting them a video text message and say, George, that vacation you took last weekend look, epic. Tell me more about it. Like, I saw that you hung out at the beach and tried out surfing, that's awesome. Props to you. How did it go? Right? It's just taking a little bit of that vested interest in their daily lives, ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Convey Your Message with a Short Book: Mike Capuzzi | 04 Jan 2023 | 00:35:17 | |
If you have experience and expertise you can publish a book
Let's explore the magic of short books to boost your intended message
Episode 128 (Mike is based in eastern Pennsylvania) In this conversation with Mike Capuzzi, we explore:
About Mike Capuzzi: Mike has written and published 19 books, including two Amazon @1 Best Sellers. He has helped over 225 business owners, entrepreneurs and corporate leaders publish their own short books. He started his career in engineering and shifted to marketing in 1994. Grab the offer of three free ebooks about the magic of publishing short books here https://mikecapuzzi.com/magic/
----- Excerpts from this conversation with Mike Capuzzi ----- The thought is always about serving the reader first----- I think most of us are short on time, or at least we appear to be, therefore lets appreciate it - this idea of a short book that can be read in an hour or so. ----- About two thirds of our clients are local business owners, the local retailer, the local physician, the local chiropractor, the local insurance agent. And that person that woman, or man who writes that book, they typically want to be what I call five mile famous, they want to be the number one chiropractor, the most sought after Dentist, the you know, insurance agent who's known for XYZ, whatever it might be. So they're not looking to be a worldwide phenomena, they are looking to be an established authority in their community. So for them, it's really about being different than their competition. Each one of those types of business owners has a ton of competition, most of their competition, if not all have never written a book. So right there differentiates them. So being five mile famous for the local business owner is definitely one of the biggest benefits. For the corporate leader, the entrepreneur, the business owner, like myself, who has a worldwide audience, we have clients all over the world, it's a bit different, it is more about establishing your authority, your expertise on a worldwide level doesn't necessarily mean speaking, though. I have spoken on stage several times over the years. But it's really about being a credible source of podcast guest, you know, immediate interview potential prospect for media. And it's really about using your book to establish that expertise, that authority, that credibility. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Professional Service Firms, Polish Your Message: Sandra Bekhor | 29 Dec 2022 | 00:33:22 | |
You communicate on many channels and must get it right every time
How do you manage the emotional messages?
Episode 127 (Sandra is based in Toronto) In this conversation with Sandra Bekhor, we explore:
About Sandra Bekhor: Sandra is the subject matter expert for the comprehensive, "Marketing for Architects" course offered by the Royal Architectural Institute of Canada. Bekhor Management provides strategic and authentic practice development coaching for small to mid-sized professional service firms. Learn more about her services at www.Bekhor.ca ----- Excerpts from this conversation with Sandra Bekhor ----- Communication isn't one thing. So just because you're great at doing your presentation, your pitch to your client, well doesn't mean that you know, how to give someone feedback. And it doesn't mean that you know, how to handle conflict. Right. So, there are so many different aspects of communication. ----- So you have to write a script. And that's your starting point. And then practice it with situations that are safe. And then eventually you do learn that language that is authentic to you. So that when you go into the real world, and and use the script, and it's just a starting point, it's not that you're going to stick to that language Exactly. But you will actually feel bolstered. ----- So your renovation firm doing some renovations on the house. And I'm on the phone with you and say well... I thought you were going to your people were going to show up on Monday, and it's now Tuesday afternoon and they still aren't here and I didn't get any calls. What the hell's the matter with you people?
09:36 Are I'm going to jump in here as Samantha. Oh, George, I am so glad you told me this happened. You know, this week, things have just gotten out of control with people being sick and having family emergencies. And I didn't realize that this happened this morning. I don't know how I will fix this for you. But just give me an hour. I'm going to check in with my team and I promise to call you back in an hour. And then we will discuss what what we can do about this. 10:15 Okay, now I'm calm. ----- 18:22 Ah, wonderful. See? And again, you you, you calm the situation. And you didn't over promise you didn't make excuses. And you pointed out I don't know, I'll have to find it and get back to you. And sometimes that's good enough.
18:41 You know, this is such an interesting point. Most professionals are scared to say I don't know. And it's actually a secret weapon. Just Just remember that people calm down when they see your own. I don't know, transparency. You know, if you say I don't know, it doesn't mean your failure. It doesn't mean you're not good at your job doesn't mean that you're not smart. It means you don't know this exact moment, that specific very thing. And you're making a promise that you will go find out for the person who does know, and you will get back to them. You didn't lose anything in admitting that you don't know. In fact, the person calmed down, because you said that instead of pretending, pretending that you know something that you don't know, which would have made it worse. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit | |||
| From Technical Expert to Leadership: Susan Schwartz | 22 Dec 2022 | 00:33:04 | |
Be emotionally intelligent to lead motivated teams
When you lead, you can't be the smartest person in the room
Episode 126 (Susan is based in San Francisco) In this conversation with Susan Schwartz, we explore:
About Susan Schwartz: Susan is author of, Creating a Greater Whole: A Project Manager's Guide to Becoming a Leader. It's the main textbook for a Project Management Communication course at Georgetown University. Susan developed an Expert to Excellence leadership program that uses practical, measurable Emotional Intelligence methods that help people understand intangible leadership skills and create tangible action plans Learn more about Susan and her programs at ------ Excerpts from this conversation with Susan Schwartz Emotional intelligence is about observations and behaviors----- And what happens when a technical person is promoted for their expertise. And all those years, they spent honing that knowledge. They've had a mindset, that's all about them. What is their expertise, people come to them. They are the expert. When you get promoted to be a manager or a leadership role, all of a sudden, it's not about you. It's about them. And that's awfully scary because your performance evaluation is not based on what you achieved. Your performance evaluation is based on what the people who work with you or for you, and perhaps even partners outside of your company. So you have to really start paying attention to them ----- 07:00 Right. And you've got to delegate. That's perhaps the one of two most important skills because you're so busy doing their job, you can't do your job till after five o'clock. You can't get promoted if you're busy doing your people's work, because you are so very important. And nobody else can do what you can do. That can't possibly promote you, because you're too valuable in your current role.
07:31 And I heard of a pearl of wisdom there that I want to repeat for people, if you are a leader, a team leader, a manager, if you're the only one that can do the job, then you aren't doing your job. If you're the only one who can do what it is that your your department your team delivers, then you're really not doing it properly. Because you're not the manager, you think you're still the star. And your success is dependent on their success. And so that comes back to you have to start being open, and realize that your success is by giving people professional development, helping them grow. And that's the second piece of the puzzle. And this is why I love the name of your podcast is these new, expert knowledge experts transforming to leadership role, sometimes have difficulty assuring that the message they intended is received as they intended. And because how often I've done it a lot of you sure you've done it altogether. That's not what I meant. And it still happens to me today. And it's not what I meant. Because you you just made an assumption that they think exactly like you think. So if you're explaining it in your terms, of course they should know it. And then you end up getting frustrated doing it yourself. And then people leave, because they're just humiliated. They think they're stupid. And then because you're not your message isn't being received as you intended. And you get frustrated because they're not smart enough or fast enough. So then you take it back and you do it yourself. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit | |||
| Build your network one conversation at a time: Rob Thomas | 15 Dec 2022 | 00:36:08 | |
How to network effectively without being a pest
Identify, Maximize, Refine and Nurture your Network of Contacts
Episode 125 (Rob is based in Connecticut) In this conversation we explore:
About Rob Thomas: Rob is the founder and president of RobThomasGLOBAL and creator of the Rob Thomas Method, (RTM). He is the author of "Who Do You NEED to Meet?" Rob teaches and coaches business, owners, senior executives, sales professionals and entrepreneurs how to Identify, Maximize, Refine and Nurture your network of contacts. Learn more about Rob Thomas and his programs at the website You can find Rob Thomas on Linkedin https://www.linkedin.com/in/robert-l-thomas/ ----- Excerpts from this conversation with Rob Thomas about Networking 03:28 Well, because I used to be that guy. So when I do my public talks out and about, I talked about how I wasn't always like this, I had to learn my lesson. I was that sales guy that you would see it those different grip and grins, and I would come up to you, I would push my business card into your face. And I would say, hey, so let's have a conversation about how I can sell you. Essentially, I didn't say exactly that, but close enough. I didn't ask for your card. I don't want your card. And you know, people wouldn't say that, but they'd be very nice. And then next thing, you know, they would end up throwing out the card. And I would never keep track of them. Because of course, you know, I would never ask for theirs. And I would follow up and they didn't want to talk to me. So it wasn't until I sat down at a diner with my dear friend Brian. And he and I were about ready to talk about one of the different sales gigs I had been a part of over the years. And he started off by saying, Alright, Rob, so we ordered our coffee. What are you going to sell me today? I didn't have a reply to that. I didn't know what to say. And it was from that point on that my business coach at the time. We sat after that and he said congratulations, you've arrived. You have now figured out that it isn't always about you. ----- ----more----
Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Tactical Communication Skills: David Reich | 20 Sep 2024 | 00:33:32 | |
Communication secrets from magic and hypnotism
How to better connect with people you don't know yet
Episode 210 republished (David is based in Boston) In this conversation with David Reich we explore:
About our guest, David Reich: David has had a successful career as a technology and thought leader, and combines that with his passion and talent as a magician, mentalist and stage hypnotist, to create unique experiences of Entertainment, Education and Enlightenment. David discovered how the principles of a mystery performer can be used to become an overall better communicator, and more specifically, he has developed the Tactical Communication Method. Learn mor about David Reich and his services at his website https://davidreich.com/ Get your free copy of the Seven Tools of Tactical Communication https://davidreich.com/tacticalcommunication/ ----- Excerpts from this conversation with David Reich:
Action Items
----- The biggest key really is observation. We have to look at other people, we have messages, we have things we want to say, we want to sell an idea, we want to convey a joke, we want to tell. And we have to not only know what we want to say, but how it's landing. And that's actually how I came up with this whole tactical communication method. Because as a magician as a mentalist, as you're going through your performance and your communication, you need to see how things are landing where people's eyes are. And if it's working, and if it's not. And then and this, this takes a bit of practice, okay, can't do it overnight, just like anything good requires a bit of practice. But you can start to tailor your message and tailor how you're communicating real time on the fly, to make your message resonate. And that's how you get people to want to hear what you have to say. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ | |||
| Linkedin is a Watercooler: Marc W, Halpert | 08 Dec 2022 | 00:42:15 | |
Be visible, attention-grabbing and relevant
How to leverage Linkedin as your personal marketing platform
Episode 124 (Marc is based in New York city) In this conversation we explore:
About Marc W. Halpert Marc coaches individuals, trains groups, speaks, writes and comments on all thinks Linkedin. He works to make each professional look amazing-er than their competitors in all walks and stages of professional life, with expertise in working with professional practitioners, nonprofit officers and particularly baby boomers maneuvering with the workforce. Visit his website at https://connect2collaborate.com/
Naturally you can visit his profile on Linkedin. You can easily follow him to see his regular posts. If you want to connect be sure to listen to this interview and use the magic word. https://www.linkedin.com/in/marchalpert/ ----- Excerpts from this conversation with Marc W. Halpert Linkedin is NOT a job board----- 05:04 Mark and you caught my attention with LinkedIn is not a job board. But that was the original purpose. And both you and I, as entrepreneurs, as business owners, we know that we need to be constantly marketing and selling, but a person who has a job, they think they can stop spreading their message, stop promoting themselves. And that's a danger.
05:40 It's a big mistake, worse than a danger. Because the moment you stop promoting yourself, your company is just making you one of the rats in the maze. All right, you're just rolling around. If you can't convince other people in your company, maybe in other departments, or you want to rise to some other position about the value you bring to the company by how you project the company, marketing strategy, the marketing message, then you're just a worker bee. Who wants to be a worker bee? If you are not consistently adding material about what you accomplish on behalf of the company. You're not differentiating yourself within the company. You're not going to be in that company for you all your life your whole life. ----- Find the amazing in every person----- But it makes it a privilege to connect to somebody. So I like to use the metaphor, someone walks up to your front door of your house, knock knock. You say who's there? This, they'll say, Hi, I'm here knocking at your door. So hi, I'm here. with you on LinkedIn. What do you want? Why should I let you into my metaphorical house? Where my metaphorical family of connections that I nurture and take very good care of live? Why? If you can't tell me at Knock, number one, that's not a knock number two. Number three, sorry, I asked you twice. I just don't. But sometimes I get people say, Well, I offered to connect with you. I didn't know you could do that. And I'm a good friend of so and so. And they said, Well, why don't you tell me that? Why didn't you sell save yourself and me the effort of volley balling this whole thing around? Oh, I didn't think about that. Well, why? Then I'm beginning to make my own mental image of do I really want to be involved with this knucklehead? I mean, really? And who would I ever refer this person to if they don't do their homework and see, so if you read my LinkedIn profile, anybody listening? Anybody listening, you read my LinkedIn profile, and you want to connect with me, there is this magic secret word in my profile that you have to include in your LinkedIn connection request to me, then I'll go, you're worth considering. Because you took the time to read and you saw what I said. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Networking in the Room: Frank Agin | 01 Dec 2022 | 00:37:53 | |
Build your relationships, build your network
How to show up in the room for networking
Episode 123 (Frank is based in Ohio) In this conversation we explore:
About Frank Agin Frank is president of AmSpirit Business Connections and organization that empowers entrepreneurs, sales representatives and professionals to become successful through networking. He is host of the Network Rx Podcast a weekly short-form podcast with insights and interviews related to better business relationships.
----- Excerpts from this conversation with Frank Agin And I define networking as two or more people working towards their mutual benefit.----- 06:31 You know, it's, yeah, there are both extremes. And I had a psychologist on my podcast several years ago. And he kind of dissected, he said, there are really three people in the room, he said, There's the wallflower, there's the person who is braggadocious. And then, there's the person who's trying to make the quick sale. And that really, the fourth person in the room is the person doing it, right. And he said, the thing that all of them have in common, all four of them have in common, is they're all insecure. The person who feels like they need to always be talking. They're insecure, I gotta get my message out, the person who needs to make the sale, they're insecure, they just need to close the deal. The person who's the wallflower feels insecure. But the person who does it right is insecure as well, but just has learned how to deal with that insecurity. ----- 08:58 Nobody's going to reject that person who's there to help other people. And so all of a sudden, you kind of transform yourself from, I don't need to be the wallflower I'm here to help other people. And the reason the person's the wallflowers they're afraid that they're going to be rejected. And so if they just kind of stepped into, I want to hear what this other person has to say, because there might be a way I might have information that will help them, I might have an introduction that will help them I might have, you know, somebody to refer them to depending upon the situation. ----- Be very interested in them. And so you sort of get them talking about the things that they you know that they're a value to them.----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Boost your Presence with Gravitas: Diane DiResta | 24 Nov 2022 | 00:29:37 | |
You don't need to be an executive to have presence
Check your gravitas, communication and appearance
Episode 122 (Diane is based in New York) In this conversation we explore:
About Diane DiResta A speech pathologist, professional speaker, executive speech coach and past president of National Speakers Association NYC. She has spoken on 4 continents and is the author of Amazon category bestseller, Knockout Presentations. Learn more about Diane at her website https://www.diresta.com/
----- Excerpts from this conversation with Diane DiResta Gravitas is the biggest component and it makes up 67% of the message. Or the definition communication is 28%. And your appearance is 5%. of executive presence.----- They're not grounded. So I give people actual practical tools that they can use. So here's one that I'll share with your listeners. Whether you are on a screen or in a in person meeting, the first thing you want to do is establish a grounding position. Why? Because a lot of times in the beginning, we're fidgeting we have energy, we don't know what to do with it. So here's what you can do, put both feet flat on the floor, lean in at a 15 degree angle with both hands on the table. I don't know if you can see this. And what this does is it creates a presence and a grounding. So even if your heart is pounding out of your chest, we don't see it, you look confident. So then the audience responds to you as if you are confident and then you start to feel more confident. You start to feel their respect and attention. So it starts with little things. But what I've discovered is it's the little things that make the greatest impact. So nobody listening today has to do a big total makeover, but little tweaks along the way will get you to where you want to go. ----- So when you talk about appearance, looking polished, and you're being authentic part of that your background when you're on screen. So how are you showing up, and I've had people with beds in the background, not good. So you can have a branding background, a background, like what I have, or you can use your home as long as it's professional looking, or an office. But all of these little things add up to an impression, a brand and executive presence. ----- 22:58 So energy is good. Enthusiasm is good, absolutely. But you can still be really enthusiastic, and come to a pause. So it's like a stop sign. Don't go past the stop sign, come to a complete stop, and then move. Let people have time to process. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Shift your mindset from judger to learner: Marilee Adams | 17 Nov 2022 | 00:32:03 | |
Are you asking questions to build or to tear down?
What is the difference between a learner and a judger mindset?
Episode 121 ( Marilee is based in New Jersey) In this conversation we explore:
About Marilee Adams Written 4 books, in August released two new books: (1) 4th edition of Change Your Questions, Change Your Life: 12 Powerful Tools for Leadership, Coaching, and Results—a business and leadership fable. (2) Change Your Questions Change Your Life Workbook: Master Your Mindset with Question Thinking. Note that the fable book has sold over 400,000 copies in 22 languages, mostly by word of mouth. Marilee is the Founder and CEO of the Inquiry Institute, a consulting, coaching and educational organization that works internationally with organizations and government agencies large and small. Marilee is a Senior Brown Belt in Karate, though that was 20 years ago; these days it’s mostly yoga for her! ----- Download your free copy of the Choice Map here and start making more productive choices about your mindset
Excerpts from this conversation with Marilee Adams I think the most powerful leaders are the ones who can ask the most powerful questions and who encourage people around them to do the same thing.----- 04:59 And you you raise the the learner mindset versus the judging mindset. And that's something that you talk in your book about. Please tell us, what's the difference? What's the distinction? And why is it important?
05:13 Okay, I'm gonna describe each and I'm also going to show you a model that makes it easier to do that. So first of all, let's assume that all of us, every human being has two mindsets. One I call judger. And the other I call learner, it's important to remember we all have both, both are normal. And we will always have them, because we are not only neurologically hardwired for them, but we're also socially ingrained in them. So when I talk about being in judger, mindset, that means that I'm being more close minded more, putting myself or others down, being more judgmental, because judging means judgement fall. And it can lead to a lot of self doubt, and also interacting with other people in ways that are not respectful and may actually be dismissive. So, but that's part of all of us. And even if we don't like that part, that doesn't mean it's not there. And it's really useful to say, oh, yeah, that's me to accept all the parts of me. And if we can speak that we would be speaking from learner mindset, which we all have. And when we're in learner mindset, we're more open minded, more accepting, more able to look from other people's point of view, and be dedicated to what can I create and learn in this situation with this person? So we all have both mindsets all the time. What makes the powerful is that when we can observe the mindset we're in, and then ask ourselves, will this mindset let's say, it's judger? Well, this mindset helped me get to where I want to go in this situation. Most of the time, the answer's no. But unless we can observe our mindsets, we might not even notice that. So it's important to note that I'm just going to, I'm going to show this and I'm going to make a comment about it to your listeners and your viewers. So this right, here it is, I get this confused. But this is called the choice map. And we all have both mindsets, the judger mindset, and the learner mindset. And at any moment, we're in one or the other. And if we're in if we notice, we're in judger, we can start to use the switching lane. So it becomes a very practical how to. So I know that this podcast is mostly auditory, which means people are not seeing it. But I do want to say that if you're interested in the choice map, go to my website, which is www inquiry institute.com. So you can go to my website, you can get the choice map for free. So there's a protocol for how to do it, you take a short quiz, which is also gives you some useful information. But then you can have the choice map and use it. And it's the core of not only change your questions, change your life, but all the other books that I've written and the work that I do that George, you mentioned a bit in the beginning. So does that answer your question? -----
25:25 Do you discourage people from being the judge?
25:33 I would change that question a little bit. So, when they learn about the model of learner judger, and they start to see what the costs have been in their lives, and in particular situations of being in judger, rather than learner, then I don't need to convince them of anything, they start to go, oh, this problem occurred because I was in judger. And I was just obstinate, maybe there's a different way to go about it. And truthfully, judger is, is human beings, it's always our default position. It's where we go. It's when we go reactive, it's it's fear based. And it's very useful to accept that part of us. Because it is part of us, and then to see what there is to learn from it. It's also important, George not to go judge her on other people when they are in judgement. Because then you end up with, like judges squared. Moving to a position where you can actually listen to each other, relate to each other, and maybe come up with some shared solutions together. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Be Aware of Burnout and Prevent It: Janice Litvin | 10 Nov 2022 | 00:30:48 | |
Burnout is a Real Threat and You Can Prevent It
Mental health doesn't show up like a broken bone, yet it's present
Episode 120 (Janice is based in San Francisco) In this conversation we explore:
About Janice Litvin Author of Banish Burnout Toolkit. (Available at Amazon or her website: JaniceLitvin.com/Book (can download a free first chapter) Keynote speaker and workshop leader who helps leaders and their teams prevent burnout so they can come to work healthy and happy and be productive. She also helps employees change their reactions to stress from the inside out. And she makes it memorable and fun. Learn more at www.JaniceLitvin.com ----- Excerpts from this conversation with Janice Litvin 01:21 Well, I use the World Health Organization's definition of burnout, which is chronic workplace stress that has not been successfully managed. Actually, they call the syndrome caused by chronic workplace stress that has not been successfully managed. Now, a lot of people confuse the term stress with burnout. A lot of people say Oh, I'm so burned out. True burnout is complete mental, physical and emotional exhaustion to the point where you really have to take an extended leave. Really, when people say, Oh, I'm so burned out, I think what they really mean is, I'm very stressed out. And I might be approaching burnout. And that's important to note as well.
02:11 And how can one make a determination or distinction? I'm feeling lousy right now? How do I know if I'm stressed, or if I'm burned out?
02:23 It all starts with the brain. When someone says I'm feeling lousy, that's a very broad statement that could mean physical, that can be emotional, can be mental. And so it all starts with the thoughts. If you're waking up in the morning, and the first thought on your mind is something you have on your to-do list, you might be a little stressed. And you might want to start thinking about spending a few moments throughout the day, not focused on work, whether that means taking a five minute break outside in the sun, which releases a lot of happiness, chemicals, or calling a friend. And having a nice chat with a friend just checking in say, How's your day going? You know, I have all this work to do. I'm feeling nervous, and the friend can say, well, and that reminds you of things you already know, take it one step at a time. Let our emotions run our thoughts, do the most important thing first, all the things we already know sometimes our thoughts, a lot of our brain with fear. And we just need to come back down to earth. -----
13:54 Well, I want to say this. When someone is struggling, a lot of people are afraid of being labelled mentally ill. So they're not going to go to their boss and say I'm feeling mentally ill today. They're not gonna go to their bosses, I'm struggling because they don't want to be labelled as that person can't do the job. Everybody wants to come across as being adept at their work and successful at their work. And yet, it's important to it really goes back to what I said earlier, which is people knowing each other and having a good team cohesion. That might mean a team off-site once a month where you go do a charity project like a cleanup day, or, or go feed the hungry or go read to some children something or go on a Heart Walk or whatever it is or left the team, vote on a charity and they want to raise, do their own little fun. charity drive for who walks the most number of minutes or the most number of steps or whatever you want to do. Does everybody chip in, so much money for however many steps they took, and donate that money to a cause that the team votes on whether it's a heart association or, or a school or whatever, and build, begin to take these baby steps toward building a really strong unit team. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit | |||
| Presentation Lessons from Clown School: Don Colliver | 03 Nov 2022 | 00:38:25 | |
Learn from Clown School, Blue Man Group and Improv, oh my!
How to use clown presence in your presentation
Episode 119 (Don is based in San Francisco) In this conversation with Don Colliver, we explore:
About Don Colliver Don Colliver teaches popular public speaking courses internally at Google and around the world; leads improv, clown, and sketch comedy classes for the Berkeley Rep School of Theatre; and speaks professionally for Fortune 500 companies including Adobe, Cisco, and Medtronic. Don has performed with the Blue Man Group, toured internationally as a theatrical Clown for contemporary circus Spiegelworld, and is listed in the Cirque du Soleil performer database. Try this exercise to gauge the level of engagement with your audience.Get your free copy of the exercise here. https://www.doncolliver.com/engage
----- Excerpts from this conversation with Don Colliver That is fascinating, Don, because what I'm hearing is that we want you to be good, we want you to be prepared, we want you to show up and ready to present and we want you to be the best that you can. And if we see that you put in that effort, then we forgive a flaw or mistake. However, we will not forgive when you are not prepared.
07:38 A well put and I will take it even further. Forgive makes it sound like you're like I'm going to ignore that. I found that a small bobble actually gets the audience more on your side, if you're properly prepared, it makes them and that's what the clown that's what I mean by the clown element. A basic structure of a clown Act is the clown comes out, ready to deliver something to the audience very excited, full of hope. Of course something goes wrong. The clown shares the vulnerability; the clown is vulnerable to the audience like that did not go as I planned. No problem, I'm going to keep trying. And the audience is like okay, and then the clown of course, has another mistake, another failure even more extravagant. And this continues on this pattern continues on the audience gets more and more on the side of the clown. Until usually in a clown bit the clown fails into some sublime unintended beauty. This is not presentation this is this is where it diverts from what we're talking about. I'm just saying, if you are prepared enough, if you are properly prepared, a little bit of humanity will actually get the audience on your side. ----- This is what I do before all of my presentations, I rehearse five to seven times, front to back without stopping.But two of those times I do a very specific method. One time, I will go through my presentation, and I'll do extremely big body movements. Like crazy, I'll close the door, no one can see me I'll pull the shades down. So it's, it's private. And, and I'll like wave my hands around, I'll jump on the couch, I'll crawl on the ground. Depending upon what I'm talking about. Just as much as I can, I'll use my entire body. Of course, you never do this in the real presentation. But what it's going to leave a residual amount of appropriate movement, because you'll end up finding that you are acting crazy during the most important and emphatic parts of your presentation, it will just kind of sort out. You don't have to script it, it'll just happen. The second one is do the same thing. But with vocal variety. Again, close the door, pull the shades down, make sure nobody's watching. But really talk up and down and whisper and light and yell and really hit your points hard. And again, you won't speak like that during the presentation. But the residual will be your voice. We'll have a lot more interesting vocal variety when you give that presentation that wasn't there before. A lot of folks, non native speakers struggle and ask how can I help my vocal variety? This is a tip I often throw their way of practice.
Let's have fun! ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| How does Charisma relate to Greek Mythology: Scott Mason | 27 Oct 2022 | 00:34:41 | |
How can you build your charisma?
How does Greek mythology offer constructive leadership analogies?
Episode 118 (Scott is based in New York City) In this conversation with Scott Mason, we explore:
About Scott Mason Scott is a graduate of Columbia Law School and worked as legal counsel & a senior executive with government and nonprofit organizations for a quarter of a century. Scott's insights on Greek mythology and business success have appeared in book compilations and online magazines and blogs; he additionally was the founding host of the Greater New York City area's official podcast for Toastmasters International, the world's largest public speaking organization. Scott encourages everyone he knows to find a personal mythological avatar whose characteristics inspire them and keep them reaching high; his is Helios, the god of the sun, and has been ever since he was a little boy.
Arrange for your complimentary Charisma Assessment with Scott. Select a meeting time from his calendar. https://calendly.com/scottmasonllc/ignite-your-charisma
---- Excerpts from this conversation with Scott Mason 06:26 Actually, I'm gonna bust you out a little bit, George, before we started taping you and I had a conversation about some apprentices that you're bringing on, and they were from Africa, and you wanted to work with them to help them help you. I find it interesting in light of that conversation that you mentioned Perseus because Perseus from a symbolic perspective, and I actually wrote a series of essays about this for LinkedIn and Instagram represents also someone who understands the need to ask for help. When it comes to achieving their goals. He literally saw the thought originally, he made the promise to kill Medusa basically as a boast. But then the king that he made this boast in front of held him to it, he realised pretty quickly, I can't do this alone. This is more than any one person can handle. And so he sought the help of the gods Athena, and Hermes, who literally walked him through an entire process along with some other folks along on the way to find Medusa. And then to destroy her. On the way back, he stopped in Ethiopia to help some other people out. That was a woman who was being chained to a rock to be eaten by a monster as a as a sacrifice. He used Medusa his head, or maybe actually use a sword to kill that monster. But in any event, he's left with this woman, Andromeda, who was an Ethiopian Princess, flew back to Greece, and they found it actually the greatest ancient Greek civilization of Mycenae. And so I think that in terms of what you just said to me, about what you're doing in your own professional life right now, as a growing business person, where you want to go, and the possible outcomes of what your work with other people could lead to Perseus as perhaps an even greater and more profound metaphor than you even realised. ----- Anyone can be charismatic so long as they take the four foundational steps and apply them into their lives to become charismatic, and it manifests itself very differently depending on who you are and what age and stage and and other characteristics you have in your mind.----- 22:19 Your intended message could not be a more appropriate set of words, for the answer to that question. When I decided to land upon this framework as the tool for passing on my message, I knew that there would be a lot of people that responded to it exactly, as you just described. And in fact, one of the things that I viewed initially, as a sign that this ultimately would succeed, was the amount of negativity that I received, unsolicited online. I had people, by the way, who didn't seem to understand that I realised that Greek myths, right, like Zeus doesn't really exist. So I had people that were concerned about my immortal soul, or people who, you know, reminded me that I wasn't talking about the Bible, that sort of stuff. And I also, though, had people including some in my immediate circle, who felt the need to send me text messages, or DM saying that what I was doing sucked. Actually, George, that's charisma. Because I tell you, how many times when you're scrolling through social media, do you feel the need to stop and tell someone that you hate what they're doing? Usually, most people just scroll on, it said to me, it had an impact. My message is not intended to go to everyone. If you don't like Greek myths, well, I can get you to like them. But if you don't like allegory, if you don't like something that's out of the box, and creative, and there's nothing wrong with folks that aren't that way, I don't judge them. This ain't for you. The clients I have, make no mistake, they are committed. I have a client who began my program, we start talking about ethics from the beginning, because ethics do relate to charisma and less direct way. He started reading Aristotelian ethics. This on his free time because of that, that's commitment. I have other clients who when we do the actual mission statement that we sent her their charismatic exercises around, found an obscure Greek goddess that really spoke to her and that helped her frame her message and tighten and understand exactly who and what she needs to be. This program is not for those who are just interested in what I call pep rally motivation, or you go girl sort of encouragement of what you need. This is for those who are seriously seeking transformation as as cerebral. I'll be fun as the Greek myths are That's the depth that I seek for my clients to go to. The deeper you dig George, the more you find ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| How to Calm an Angry Person in 90 Seconds: Doug Noll | 20 Oct 2022 | 00:40:18 | |
Imagine the results when you can calm an angry person in 90 seconds - or less
Anger is a normal emotion and you can manage those angry people in your life
Episode 117 (Doug is based in California) In this conversation with Doug Noll, we explore:
About Doug Noll Doug Noll is a lawyer-turned-peacemaker. In addition to his law degree, he has a Masters Degree in Peacemaking and Conflict Studies. In 2000, he left a successful law practice as a civil trial lawyer to help people resolve conflicts without litigation or conflict. Doug was born nearly blind, partially deaf, and with two clubbed feet. His disabilities were challenging to overcome….and he did He’s a second-degree black belt and tai chi master, a certified ski instructor, an airplane and helicopter pilot, a white-water river rafter, and a jazz violinist. Doug teaches people how to de-escalate angry people in 90 seconds or less. His fourth book, an Amazon bestseller, is called De-Escalate: How to Calm an Angry Person in 90 Seconds or Less. Doug has online video courses and provides workshops and coaching to individuals and organizations desiring to increase their emotional competency. As a listener of Your Intended Message you are entitled to receive a free book, How to Listen Others into Existence. Take advantage of this offer here www.DougNoll.co/intended-message ----- Excerpts from this conversation with Doug Noll: 03:04 Well, it's very interesting. There are at least 12 Different kinds of anger. And we don't have time to go into all the different kinds of anger there are, but there are at least 12 Different kinds of anger. And at its root, of course, Anger is an emotion. And there are many levels and intensities of anger. So you can be frustrated, which is an anger, emotion, you can be annoyed, you can be enraged, you can be irritated, you can be you can have hatred, so many, many different levels. The key to all of these emotions are that when we get triggered into an angry emotion, the emotional centres of our brain take over. And they shut down the thinking part of our brain. And we've all had this experience when we've seen it, you get angry, you can't think what some really interesting brain scanning studies show is that when the listener labels the anger to the angry person, the speaker, the anchor goes away in about 90 seconds. And all I would say is something like this, Hey, George, you are really pissed off, you're angry, you're frustrated, you feel completely disrespected and ignored. You don't feel appreciated. You feel a little bit of anxiety and worry about all of this. And you're sad because you feel betrayed. And the whole thing is just really frustrating to you. If you were really angry by me saying those words in that way to you, your brain would literally calm itself down. What's effectively happening is that because your prefrontal cortex is offline when you're angry, when I tell you what you're feeling, it allows your prefrontal cortex to grab a hold and figure things out and all of a sudden calm itself down. And it's how every human brain is hardwired. And it happens in less 90 seconds. It's how it works,
05:04 Doug, if if we did nothing else in this conversation today that that phrase that you just did, you just delivered there is enough to provide tremendous value. Because what I'm noticing is one when you said that you were not responding, anger to anger, which is the typical response, well, you're angry, I'll be even angrier. Yes, I can be a bigger jerk than you no problem. That's the typical response. And then we wonder why he was so unproductive. And we both go away feeling frustrated and unsatisfied. But when you said that, and even though I mimicked anger before, I wasn't angry, but I could imagine if you were saying that to me, and I was angry, it's like, oh, you get me? You understand me?
05:50 Exactly. That's exactly right. And here's what's happening. angry people need to be listened to, they're angry because they're not being heard at a deep emotional level. And when you can fulfil that need by validating their emotional experience, when I call listening another person into existence, anger goes away instantly. And it happens every single time without failure. And I have had 12 years of field experience teaching murderers and maximum security prisons, how to become peacemakers and mediators to stop prison violence. And I've taught over 20,000 inmates these skills, and every single one of them has had success with it in many cases. We started in 2010, my colleague Wolkoff and I started in 2010, in the largest, most violent women's prison in the world. Valley State Prison for Women and Chowchilla, California. Two years into the program, we trained 800 women out of a population of 3600. We got an unsolicited letter from the warden saying the prisoner quieted down because of prisoner peace. It works. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Self-improvement Starts with Self: Kevin Palmieri | 13 Oct 2022 | 00:27:22 | |
Positive Self Talk leads to Positive Habits
Your action speaks louder than your words
Episode 116 (Kevin is based in New Hampshire) In this conversation with Kevin Palmieri, we explore:
About Kevin Palmieri Kevin is the CFO, Founder & Co-Host of Next Level University, a Global Top 100 Self-Improvement podcast with more than 1000 episodes reaching over 600 thousand people in more than 125 countries. After overcoming depression and suicidal ideation, Kevin became passionate about self-improvement and entrepreneurship. Through his podcasting and speaking, he made it his life's purpose to make a positive impact on as many people as possible. Kevin believes in a heart-driven, no BS approach to holistic self-improvement while teaching people to get to the next level of their lives. Are you ready to explore the next level of your life? Then take this course to challenge your thinking and actions. (This course is free.) https://www.nextleveluniverse.com/next-level-5-to-thrive-registration/ ----- Excerpts from this conversation with Kevin Palmieri: 03:10 So next level suggests that we are a continuous work in progress.
03:18 Yes, yeah. 100%. When you build a house, you don't just build a house and then leave it.
You have to clean the house, you have to maintain the house, you have to keep up with the times, maybe you have to change your wiring, when the electrical codes change, there's always something going on. So by definition, Nothing ever stays the same. If something is quote, unquote, in maintenance mode, it's probably getting worse. And I'm not saying that as a human intrinsically, you're getting worse. But if you're not creating new skills, if you're not becoming a better communicator, if you're not honing your leadership skills, you're probably losing ground and you're losing momentum, and you're not going to get the opportunities and the impact that you want out of life. It's a never ending game. ----- 05:07 And Kevin, I, I think I heard a powerful insight there, you mentioned about when you improve, when you get better, you feel better, you feel good about yourself. And it perhaps to me that, that feeling good about yourself is those little accomplishments that you you make every day, every week, every year,
05:30 I grew up with very low self worth, George. And I always wondered why. And I think a lot of the reason behind that was I wasn't willing to try new things. And I wasn't willing to prove to myself that I actually was more capable than I gave myself credit for. And by doing that, I actually kept lowering my worth, lowering my worth, lowering my worth. So when you do things that maybe you didn't believe, were possible, when you learn something that helps you understand yourself at a deeper level, I think you can start to value yourself internally at the appropriate level. And I think it takes self awareness, which is going to take learning, ultimately, yeah.
06:09 Hmm. And you, you said you lowered yourself, your self worth your self esteem. And it sounds like at one point, you lowered it so much that you even thought, well, what's the point of living anymore? I'm not worth anything. How did you escape from that? That prison?
06:31 I think that for me, I had found quote, unquote, success. So I was a six figure earner at 26. And I remember when I opened my final pay stub, I said, Why aren't I happier than I am, this is exactly what I wanted. I have everything I could ever want, what's going on here? So I think I got all this awareness at once about what true happiness quote unquote, and success was. Now, luckily, I had a very supportive group of people around me. So the day that I felt the worst, the day that I was having these suicidal thoughts, I texted somebody close to me. And I said, Hey, I'm having these thoughts. I'm having these feelings, I'm having these emotions. I don't know what's going on. I don't know what to do. And I think two things happened. One, I was in enough pain to reach out to somebody to the person I reached out to gave me permission to make a different choice that day. He said, Well, so much has changed for you, but your environment. So they're saying, Of course you don't feel valued, you're hanging out in places where you're not valued. And if you were hanging out where you should be hanging out, you would be valued, and you'd feel more valuable, and your self worth would be higher. But if I reached out to somebody, George, and I said, Hey, I'm feeling a certain way, I don't know what to do. And they said, Well, Kevin, nobody likes their job. Everybody hates their job that's par for the course, then what are the odds, I would have felt safe enough, courageous enough and supported enough to actually leave? So in a weird way, Alan is the person I reached out to, his intended message was you should really do what's going to make you the most happy and fulfilled. And he gave me the permission to do that, which I know a lot of people wouldn't necessarily have in that situation. ----- ----more----
Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Cross Culture Communication: Katja Schleicher | 06 Oct 2022 | 00:34:27 | |
How to boost your cross culture communication results
Your culture is simply your perspective of the world
Episode 115 (Katja is based in Den Hagg, Netherlands) In this conversation with Katja Schleicher, we explore:
About Katja Schleicher KATJA SCHLEICHER knew already at an early stage that talking is gold and silence the beginning of all troubles… Known for her provocative style and her sense of humor on stage she looks deeper in our communication troubles – and is not afraid to talk about them. After her studies (German & English language & Literature. Linguistics & psychology) she pursued an international career in PR, Advertising and Corporate Communications for Media & HiTech Companies. For more than a decade she now passionately enables effective & empathic communication with all the clients she works with. From big banking, conservative pharma to ambitious startups. From 1:1 dialogues to the big stages. With three languages, two passports and an European heart, Katja travels across borders constantly to bring people and ideas closer through communication. She speaks at conferences about communicative misunderstandings and how to initiate change through communication. Learn more about Katja and her programs at the website ----- Excerpts from this conversation with Katja Schleicher: 02:27 You know, you correctly said that I really love to be around people that come from different backgrounds and mindsets, because and that brings me to intercultural communication in a straight line. This is where it's getting interesting. Where everything is the same or a similar a over time, it's getting less interesting. We are getting sloppy. We think, oh, yeah, he or she, they will understand me anyway, even if I do not pronounce clearly, even if I'm, you know, I'm in sloppiness, right? And that was one of the reasons why I liked the title of your podcast, Your Intended Message so much, often the intention doesn't get through, it simply gets lost in translation. And you see that not just in business, you see that in relationships. A lot. That after a certain time, it's like Yeah, yeah, you know, oh, yeah, George. Yeah, yeah, yeah, of course. I love George. Yeah. Huh. And the intention behind it kind of gets lost. So in intercultural context, this is one of the biggest challenges and that is one of the most beautiful things that you it's never getting boring, because there's always an impulse. There's always a notch there was always something that happens, right and the end, especially in intercultural contexts, we try we as human beings, it's in us, we try in particular to get our intended message across and we take effort we, we check back. If you ever had a relationship with someone from a different cultural or language background, you know that you make double and triple Sure, okay. Did sweetheart get what I meant? Or did he just hear my words and that to me is the way we should face all the challenges in intercultural communication. So, accept there is someone from a different intercultural background and again, intercultural gene does not mean just countries, it could be in the same company that you speak to someone from the purchasing department and if you're from the marketing department, I can assure you there are quite some cultural differences and communication, right? So, the more foreign the more strange, the better, because that keeps us sharp, it keeps us alert.Of course, this is tiresome. Yes, it is much more easy if you have somebody mumbling and you know what you mean? Yep. But on the other hand, it gets boring, so fast. So, this is so the challenge to bring it back to this one send the challenge is in intercultural communication. That is, it really requires everything from you. But it rewards you with everything is now you will learn so many new things in my perspective. ----- 21:39 How do you feel about a leader in the workforce? Learning more about the other people's culture, language or beliefs? How can they do that without appearing to intrude?
22:01 Now there is this wonderful balance between interrogation or intruding and curiosity. And what I invite my clients to do very often is to treat their teams as a destination and behave themselves as the best tourist they could be. Because when we go somewhere, we are curious, right? We are usually more wired for question. When we started, you just asked me in German, "Wo ist der Bahnhof?" Where is the station? Right? So as a tourist we are wired for questions, because we know that maybe our message or intended message is not getting through. So asking a question is very helpful here. And if you're if you're in leadership position, and you have a team to lead, I recommend that highly be a tourist in your own team. Be curious, not intruding and interrogating. But be curious. Like you see, you go on a sightseeing tour every day. Oh, George, I've never I've never seen someone doing this or that in my entire life. How did that evolve? Right? It's like, if I will be your boss, George, I'd be on go on George sightseeing. So I think that this is because then people get a chance to respond. Right? You could tell me no oh, you know, that evolved like this or that. And this is the reasons why I'm very picky with my words. And all these all the things we already we already talked about. And that is when you when you build as if when you're when you're leading a team, or you build a reservoir that you can use when you when you have a tough time with your team. So be curious. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Give and Receive Constructive Feedback : Bill Dickinson | 12 Sep 2024 | 00:31:32 | |
How to encourage the exchange of feedback
The Power of Empathy as a Leadership Quality
Episode 223 (Bill is based in Atlanta, Georgia) In this conversation with Bill Dickinson we explored:
---- About our guest, Bill Dickinson: Bill has nearly three decades of experience in designing and delivering leadership development programs across industries including, Boeing, Coca-Cola and AbbeVie Biopharmaceutical. He was a Catholic priest for 25 years. He is on The Harvard Business Review's Advisory Council. He is the author of "Optimizing Self: A Guided Workbook to Elevate Your Impact as a Leader" Learn more about his services here https://www.c3leadership.org/ You can find his book on Amazon Optimizing Leadership ----- Excerpts from this conversation with Bill Dickinson: I think some of the mistakes that leaders can make is they confuse empathy with sympathy. Sympathy is, is simply feeling sorry for someone where empathy is is, I'm not just sorry about what happened to your state or this moment, but I want to understand it. I want to support you through it. And those are, you know, those are two big differences. So an empathy now gives us the space, the term to understand we can hang with our people in their feelings without creating dependency. ----- I need two things specifically that I did well, and I need you to share with me two things I could do differently.----- There's a model called the SBI model, what's the situation? What was the behavior I observed in the situation, and what was the impact of that behavior? So the situation is, George, you and I are having a thoughtful conversation on feedback in this podcast, the behavior that I observe is a host who is thoughtful and knowledgeable about leadership and their respect for me in it. So the impact that has on me is that I want to hang with you. I want to make you look good, and I want to contribute to the quality of this podcast so your listeners walk away with some new learning, ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
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| Crisis Communication: Edward Segal | 29 Sep 2022 | 00:33:12 | |
How to communicate during a crisis
Crisis management and communication
Episode 114 (Edward is based in Washington, DC) In this conversation with Edward Segal, we explore:
About Edward Segal: Bestselling author of the award-winning book, Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals and Other Emergencies, published in 2020 by Nicholas Brealey A leadership Strategy Senior Contributor for Forbes.com where he covers crisis-related news, topics and issues Host of the weekly podcast, the Crisis Management Minute Learn more about the book and working with Edward Segal here You can get a copy of the ebook at 50% off. Click this link and use the code CRISIS https://nblibrary.papertrell.com/redeem Get a free copy of the crisis management template by requesting it from Edward at this email address EdwardSegalCommunication@gmail.com ----- Excerpts from this conversation with Edward Segal: 02:09 Well, mistake number one is that they often do not have a crisis management plan. And a crisis management plan can act as a roadmap guidebook to how to respond, manage and recover from a crisis. But even if a company has a plan in place, the chances are pretty good that they have not looked at it, reviewed it or updated it in quite some time. And even worse, they haven't even practiced the plan against various scenarios to make sure it will work when needed. ----- 06:18 And that template sounds like a handy tool because I can imagine a lot of people just thinking about a crisis plan, get overwhelmed, and don't know where to start or are reluctant to start. In one of the challenges must be which crisis do we pay? Do we prepare for it? Because there are so many?
06:38 Well, that's the purpose of the plan. A plan and crisis management plan helps you to prepare for every possible crisis, every possible contingency. There are some things you can plan for and say, well, we might have a problem such as bad weather, whether it's flooding, snow, hurricanes, tornadoes, depending upon where in the country you live. You should take steps immediately to prepare for those Mother Nature related crises. Other crisis situations, such as allegations of sexual harassment, fraud, counterfeit, all those kinds of things, especially accounting, or book or bookkeeping related issues, there are ways to take steps to mitigate if not totally prevent those kinds of crisis. I've identified more than 100 Different crisis triggers. And it's kind of like it's an extension of Murphy's Law. If anything can go wrong, it will. Well, my law is if you it's not a matter of if you're going to have a crisis, it's when how bad it's going to be, how are you going to handle it, and how you're going to recover from it. And that's what the book and the crisis management plan template is designed to help people address those issues. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Marketing is Broken: Gee Ranasinha | 22 Sep 2022 | 00:43:03 | |
The Marketing crisis for small business and startups
Beware of the trap of choosing efficiency over effectiveness
Episode 113 (Gee is based in Strasbourg, France) In this conversation with Gee Ranasinha, we explore:
About Gee Ranasinha: Founder and CEO of KEXINO, an award-winning start-up and small business marketing agency. Gee's background is in B2B marketing, small business marketing, branding, differentiation, and customer behavior. Gee's been in marketing since the days of dial-up modems. For seven years Gee was Worldwide Director of Marketing for a software company, working with clients such as IKEA, Marvel, Nestlé, Airbus, and Time Magazine. For the past 14 years he has been CEO of KEXINO, an award-winning marketing agency specializing in helping startups and small businesses around the world deploy next-generation marketing within - and across - their organizations. A Fellow of the Chartered Institute Of Marketing, Gee is also Visiting Professor at European business school IEF, teaching final-year MBA students on Marketing and Behavioral Economics. Connect with Gee and learn more at Kexino.com ----- Excerpts from this conversation with Gee Ranasinha: 01:59 It's quite simple, really, it goes to my history, way back when, for seven years, I was worldwide director of marketing for a software company, fairly large software company in Europe serving blue chip clients such as timing can IKEA, Nestle, Airbus Marvel people like that. And whenever I was invited, to have marketing agencies come in to pitch for our business, I was always amazed at how little notice they took towards any fiduciary responsibility for the marketing plans that they proposed. And at the same time, this is back in 2007 or so the thing called the internet was beginning to affect our daily lives. I don't know George, maybe you've heard of it, this thing called the internet.
02:51 It was, it was the big brands who were the ones taking advantage of the potential of the internet because they had greater technical experience. And obviously, deeper pockets. And small businesses and startups are getting left behind. And so I figured that there was an opportunity for a marketing agency resource, specifically aimed at helping small businesses and startups that could help them leverage the power of online engagement and the evolution of customer buying processes. And so that's why in January 2008, I resigned my comfortable corporate position, with all its trappings and international travel and company cars and expense accounts, and all that sort of stuff. And we launched our marketing agency. ----- 12:51 So firstly, I think marketing is in crisis, because it is ideologically disliked, in the higher tiers of business. Okay. And secondly, I mean, I'll expand upon this in a minute. Secondly, I think marketing is in crisis, because much of the work conducted by people who call themselves marketers, notice I didn't call the marketers I said people who call themselves marketers is only a tiny bit of what marketing is actually about.
13:26 And what the people who call themselves marketers are actually doing is communications is promotion.
13:38 Which if we go back to the four P's of marketing is you know, only 25% of what marketing is. And so, as a result of just focusing on comms and communications and messaging, marketing has been relegated to a sales support function. Right. And within so many organizations, the marketing function is seen as, producing brochures, updating the website, getting some tote bags made, getting some stress balls printed, and at the other end, marketing is being used as an automation tool to automate lead generation and advertising. But it's delivering substandard and increasingly ineffectual results. So what do I mean that CEOs have a dislike to marketing?
14:36 I think they have an inherent distrust in marketing because it goes against the way they think, CEOs and CFOs, accountants, numbers-people, that they look at other areas of the business. And those areas are very pragmatic and they're very, they're based on rationality. They're based on sequential thought. ----- Businesses are looking to create a, a data driven repeatable process, but one that's devoid of creativity, salience, or resonance, and then they wonder why their marketing doesn't work.----- It needs to have in in my opinion, it needs to have somebody who understands a customer. There are far too many conversations that I have with business owners with people who call themselves marketers who haven't spoken to a customer in the past six weeks. Now to me that tantamount to a dereliction of duty, ----- The book he mentioned, Thinking, Fast and Slow by Daniel Kahneman. ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Find Your Authentic Voice: Susan Murphy | 15 Sep 2022 | 00:37:53 | |
Connect with Listeners with Your True Voice
How can you uncover and leverage your authentic voice
Episode 112 {Susan is based in North Carolina) In this conversation with Susan Murphy, we explore:
About Susan Murphy: Susan has been in the broadcast industry for more than 40 years and she is always open to reinvention. Voice coaching is the most rewarding job she has ever had. Her primary clients are in the broadcast industry and she can you improve your voice to deliver a more powerful and intentional message. Visit her website to learn more and arrange an initial consultation at Connect with Susan on Linkedin https://www.linkedin.com/in/susan-murphy-a649406/ ----- Excerpts from this conversation with Susan Murphy: 02:31 I work with reporters and anchors at TV stations around the country. And the primary thing I work with is finding helping them to find their authentic voices. They all have them. It's just that women in particular, don't tend to use them. Which I think goes back to their childhood where that breathy girlish Barbie doll voice probably served a need back then got them the attention they wanted or needed, allowed them to navigate, perhaps a sort of dysfunctional home life or whatever. But it doesn't serve them well getting into adulthood. So what I do is, I don't teach anything that they don't already have, you know, in their bodies, I just help them discover it, I just uncover their authentic voices. So once you do that, already, you have started with a rising a blossoming confidence. And that's what a lot of reporters lack too. But that's mostly because of their age. So the authenticity piece starts and then I move into some writing with them, because they all go out on different stories every day, or they're looking at anchor copy different every day. Are you making an intentional connection to this story? And they look, and you wouldn't do a story with a grieving mother the same way you would do a St. Patrick's Day parade, which you Okay, everybody gets that. But there's more to it than that. So making that intentional connection, not only with the story, but how about with the people you work for? Oh, and that's not your bosses, the people you work for is the audience. If you can't make an intentional connection to what you're talking about, or to what you're delivering, I try never to say reading because there's a difference. ----- Write your script, like a fifth grader, how old are you in fifth grade, you're 10. Deliver it, like a college professor.----- 10:47 Short sentences are a reporter's best friend. You can do so much more with the tone of your voice in a short sentence, then you can do in a long one, because in a long one, you're just trying to get from A to Z.
11:03 If you keep the sentences short, if you make sure you take those pauses between the sentences, tone happens, you almost don't have to manufacture it, because those words will automatically trigger tone. And when you're not worried about tripping over the next word, or the next thought. It's amazing how authentic that delivery can be. ----- 24:38 If you were going to rephrase all of that, say for a group of seventh graders, is there a way you could explain it to maybe seventh graders that might be better for my audience? Oh, okay. And then hopefully, they'll be able to explain it in a way that helps the seventh graders but then it allows you to write it better. ----- Scientists who explained complex ideas in simple sentences include: Albert Einstein Carl Sagan Neil deGrasse Tyson----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit | |||
| Book Marketing for Authors: Judy Baker | 08 Sep 2022 | 00:38:50 | |
How to use a book to promote your business
Write and publish your book, then promote it to boost your success
Episode 111 {Judy is based in California) In this conversation with Judy Baker we explore:
About Judy Baker: Book Marketing Mentor, Judy M. Baker, helps business authors get more bang for their book, turning content into cash long after a book launch. After conquering cancer in 2014, she became an author advocate and self-publishing evangelist. Her memoir will publish in 2022. Her workshops and one-on-one mentoring sessions have inspired hundreds of author to build awareness about themselves, their books and their businesses.
Are you a nonfiction author that wants to revisit your book marketing strategy? then visit Book Buzz Audit to arrange your 30 minute mentoring session with Judy Baker. No charge, no obligation. ----- Excerpts from this conversation with Judy Baker:
04:59 Oh, Well, you brought up a good point because that would make a great subtitle. But if your intention is, how do you know it's about your brand, or how you show up or how you make an impression on people, you want to look at a title that is, well, and these days, this is even more important. Most of the time, people are not walking into a physical bookstore, they're looking for you online. And so a short title, one or two words is far better. And then you can have a humongous subtitle, you could have, I think it's up to, like 30 words in the subtitle. So amplify what that book is about, but grab people's attention with something that is very important to them, and tells them what they're going to get out of it. You're You're completely right on that someone I just interviewed recently has a book out called raise your fees, without losing clients? Well, yeah, you know, immediately what that's about. Now, that's a little bit longer title than, then I would typically say, but because she knows her audience really well, she came up with the title after she was working on the book. And that's the other thing, you probably are going to have a working title, great. But what you wind up at the end, might be something different. And you can find out if it resonates with people, because you ask them. And that's, that's a that's another thing authors often do that can hold them back. You write on your own, but at some point, you need to collaborate with editors, with your book designer, you need to interact with the people you intend the book for, and get their feedback. And if you've ever looked at any of the successful book, funding campaigns, crowdfunding, Indiegogo, or Kickstarter, you're going to see that people are saying, Oh, here's my ideas. What do you think? And do you have any suggestions? And if you know, here's, here are my possible covers. So when you get engagement going on as early as possible, that's fabulous. But sometimes you don't know until after. And if you're self published, it's a lot easier to change your book cover and your book title. But even if you are working with a team, listen to what other people say, we can't we don't see ourselves the way others do. We don't see that our books the way other people do. So we need to ask questions. ----- 24:36 Judy, you told us some of the mistakes they made. What are some of the best practices that you've seen people do?
24:55 Well, one of the one of the best strategies I've seen is creating companion pieces to your book. Some authors are now are now creating a limited series podcast where they're sharing information about the book. And that makes it a little more manageable. But if you say, Okay, I'm going to do a series based on my book, and maybe I'm gonna go chapter by chapter and are just part of it, then you're revealing information, but you're inviting people in. So that's really great. The other strategy that seems to be very effective is not only audio, but video. So if you are a nonfiction author, and you serve your clients, there's probably something you're doing that's included in your book that you could do short short videos about, and put that out there. And this is another tip. If you're doing video, yes, put it up on YouTube, because YouTube is one of the largest search engines. But you want to make sure that video in its native form, if you're going to use it on social uploaded in its original form, on to say LinkedIn, or Facebook or Twitter or Instagram. Because there's a bias on all of those rented platforms, for native information, they don't want you going out the door, they want to keep you on the platform, but you still have your video in all of those places. And you can include it wherever you want to share it. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Communicate in the Positive Instead of the Negative: Pamela Jett | 01 Sep 2022 | 00:40:04 | |
How to be communicate to your team in a positive way
How to tame the negative thoughts in your head that can sabotage your success
Pamela Jett is a leadership and communication skills expert who has been working with leaders for almost three decades to them communicate, lead and succeed. Episode 110 (Pamela is based in Arizona) In this conversation with Pamela Jett we explore:
About Pamela Jett: As an internationally recognized communication and leadership expert, speaker, author, and executive advisor, Pamela Jett works with professionals to better understand that choosing to be “Relentlessly Positive” even in difficult situations isn’t naïve… it’s leadership. After graduating from San Diego State University with a degree in Speech Communication and receiving recognition as one of the top 20 speech and debate competitors in the country, Pamela went on to earn her master’s degree in Communication. It was while pursuing her Ph.D. at the University of Utah that her love of teaching adults powerful success skills was kindled. Learn more about Pamela Jett and her programs at her website www.PamelaJett.com
Learn more about the turnkey leadership academy here. No charge to check out this coaching assessment quiz. ----- Excerpts from this conversation with Pamela Jett: So I believe in instead of chasing happiness, I believe and fostering relentless positivity or choosing to be relentlessly positive. Because when I am relentlessly positive, my likelihood of having happiness increases. So in many ways, relentlessly positive attitude is one of the key drivers of happiness. And relentless positivity is all about our mindset.----- 03:39 Okay, so we just had a fire in the plant. How can I be positive about that? Well, here's the key. Relentlessly positive communicators focus not on the past, they focus on the future. So they would acknowledge the devastation or the challenge. So a great leader would say something like, we have just had a very devastating fire. And I am confident that we as a team can put together a fast recovery plan so that we can get back on track in a timely fashion. So there are a couple of keys to that. The first is acknowledging that something bad happened because if you're a leader after a devastating fire in a plant, and you go in and you say hey, it's gonna be a great day, and you use that rah rah, cheerleader, kind of happy clappy positivity, that doesn't work. But if I say, yes, we've had something bad happen, we've had this bad fire. And so the word and is a word to choose the word but is a word to lose. Because if I said, Oh, we've had this devastating fire, but it really kind of negates that empathy piece that I just gave as a leader. And if I don't acknowledge that this was tough, everybody's gonna think that I am as a leader, completely delusional that I don't have any empathy that I have no feeling for what they're going through. But if I say, hey, this was a really, really devastating fire, and I'm confident that we as a team can put together a great recovery plan, I use the and it doesn't negate my empathy. And then I'm using another principle of relentlessly positive communication, which is the future focus. And I'm confident we can put together a great recovery plan. So it gets us working on solutions, not sitting there moaning and groaning over the problem. Now, that's a very simplistic example. That is how relentlessly positive communication differs from that rah rah cheerleader, have a good attitude, always be positive. Look, on the bright side, it's very strategic. I'm doing it intentionally to build trust with my team. And I'm doing it to also help move forward into problem solving. ----- But if I just accept, or even simply say, Wow, that was interesting, which is a neutral statement. Wow. That was interesting.----- 16:07 Feelings drive decisions, not logic, not reason. And I know, when people are listening to this, they might be thinking, wow, that's not true. I decided to buy my car because I researched and I did and yes, you do that, and you have your data and your logic and rationale to back it up. And some people have the space between the feeling and their decision is just so minuet that they can't be they don't recognise that they're gathering those facts. For some of us, Hey, I know I've got a feeling. And I am aware now that I'm gathering facts, and I've made my decision, neither way is right or wrong. It's just some people make their decisions so differently, and they gather their facts so quickly, they can't really recognise that they went through a feeling phase because they aren't really thinking about their feelings, because feelings aren't thinking they're feeling. So every decision we make is starts out as a feeling person that's been proven, by the way our brains architecture works, it's just how our brains are. And how this impacts us as humans is obviously on an individual level, I need to be aware of my feelings, because that impacts the decisions I make. I also know that as a leader, if I want to have a team that's engaged, if I want to have a team that thinks that their work is meaningful and important, and decide to come in with a problem solving attitude, that they come in, ready to work, and to be focused and to be collaborative, and all those decisions we want our team members to make. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Building High-Performance Teams: Noel Dibona | 25 Aug 2022 | 00:28:12 | |
Self Awareness and Openness Builds Winning Teams
What can we learn from the Special Forces to build workplace teams?
Noel DiBona has served on high performance teams in private business and in military Special Operations. Episode 109 (Noel is based in North Carolina) In this conversation with Noel DiBona we explore:
About Noel DiBona: Noel began his career as an operations supervisor in a Clorox manufacturing facility and he was frustrated at the lack of productivity. He set out on a mission looking for ways to build better teams. Over 35 years he served on high-performing teams in military special operations and business. While serving in executive management at Fluor Corporate, CH2M and Tetra Tech he perfected a system to develop high-performing teams. As a consultant he has helped clients save millions of dollars through better resource use. His clients included Electrolux, DuPont, GSK and many others. Learn more about Noel DiBona and his services for building high-performing teams at the website www.ConsultDiBona.com You can arrange for a Team Improvement Plan (no charge) at the website. Excerpts from this conversation with Noel DiBona: 02:13 Delighted to be talking with you all. And I'm curious of all the teams you worked on, I would imagine working in Special Forces, one really learns how to appreciate all the nuances of a team working together for one purpose.
02:31 Absolutely George, in a team such as that high performance team, we all knew what our jobs were, we could fill in with for each other, we were cross trained, and were brutally honest with each other. But we would put our lives on the line for one another. So it was what you would consider to be the utmost highest respect, trust and open communication that you could possibly expect of any high performance team. It was truly a pleasure and an honor for me to be part of that through my career.
03:03 And Noel, did you find that you could take lessons learned in that team environment and apply it into business?
03:11 Absolutely, George, one of the things that we were able to do, when I came out of the military was really understand how people are orienting themselves towards getting their work done and how everybody works just a little bit differently. And when I came out of the military, I was very prone to looking forward to talking to people to understand what they were doing. And to just put myself in the learn mode. I was very inquisitive, asked lots of questions. I wanted to know how everything worked. And I got that from being in the military, because we're in contact with so many people, so many different folks from different walks of life, that I'm extremely comfortable dealing with many, many different types of individuals. And so right from the very beginning, when I got out of the military, I was focused on really building relationships with the people I worked with. ----- 06:52 In taking a deep dive into understanding ourself, and perhaps putting into words, features, characteristics that we never put into words, that's probably good for ourself. Is that also meant to be shared with the team saying, Hey, guys, here's how I think here's how I think through things. So please don't take it wrong when I do this?
07:18 Absolutely. The second part of this is for each individual on the team, to have an honest conversation with one another about their strengths, and their potential blind spots, the things that might make them a little bit not so easy to get along with when there's pressure and stress. We can talk with each other very openly, honestly, and in a cordial way, when there's no heat on us. But as the team comes under stress, the stress of everyday business, depending on what's happening in that company, people begin to work in a way where they might over utilize their strengths. And when they over utilize their strengths, there's a flipside to the good things that we do. For example, we might be really proactive, and we might be independent minded, which is a really good thing when you're trying to bring change about in the organization. However, if the other people are more collaborative, and I'm under a lot of stress, then it's going to come across in a way that might not really be that good to build teamwork from it might tear down teamwork a little bit. So we want every individual to have an open and honest conversation with one another, in order to gain a better sense of appreciation of who we are. And we can do this with people that have worked with each other for years and years. And sometimes they know, obviously, a little bit more than if they had just started working with each other. But it's really, really interesting to note that in most cases, they learn things about people that they never knew. ----- That's what we want is a situational awareness, in terms of what we're doing, and how we might need to do something different in order to bring the results that we're after.----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Leadership Story Telling: Alan McLaren | 18 Aug 2022 | 00:32:00 | |
Why Leaders Need to Tell their Stories
How story telling teaches, builds the brand and humanizes you
Alan McLaren was the global chairman of YPO (Young Presidents' Organization) Episode 108 (Alan is based in Oakville, Ontario) In this conversation with Alan McLaren we explore:
About Alan McLaren: Alan has served as CEO of InfinityComm, a creative marketing agency, for 17 years. As Global Chair of YPO, he lead a board of 15 global CEOs serving 32,000 members in 150 countries with aggregate company revenues of more than $9 trillion. STRATA Originals is the program for leaders who want to raise their voice and start a conversation that will engage audiences and build trust. Learn more at the website, InfinityComm.ca ----- Excerpts from this conversation with Alan McLaren 03:46 CEOs need to get their voice out there in a big way. Because?
03:52 Well think about this for a moment. I think there's one part is a bit of a mandate. Our view is, if you've reached a certain level of success in life, isn't it important to give back the things you've learned? And only you have learned them. By the way. We could argue that there have been 10,000, maybe more books on the topic of leadership. There's only one human that's experienced your leadership journey. And that's you. So wouldn't that be awesome to be able to to express your learnings to others? So that's kind of number one, we think it's imperative on leaders to be able to spread that message. But there are other reasons there's building your personal brand, it can actually help grow your business. I've got a dozen reasons why. But it leads to credibility. You can develop strategic relationships. George, how did we connect again, you saw me on LinkedIn, because I'm out there with my voice and giving me an opportunity to now to share that with your audience. That's how the game is played. When you're out there, stuff will hit you. So what a great opportunity to get out there teach and then also get opportunities to grow your business and grow your brand. ----- 05:01 Teach? CEOs don't often think of themself as teachers. Should they?
05:09 Well, let's think about it in the context of leadership and coaching. We all know that great leaders are also great coaches. It doesn't mean that everybody with a title is a great leader. Right? We all heard that before. But a good coach is someone who asks great questions. And by the nature of asking great questions, you need to be very knowledgeable about the topic. So you can have really insightful questions asked, right. We've all worked for people who were incredible leaders, because what they asked us questions that got us thinking about things. So what we want to do is encourage, and it's part of the learning as well as if you're not a good teacher. Let us teach you to be a storyteller. So if we teach you to be a storyteller, I mean, George, in your world, as you know, you teach people to be storytellers to be able to get their message out there. It's not just here's the three things on the PowerPoint and go from because it bores the crap out of people. You want people, engulfed in your story and engulfed in your message. So we want to teach people to do that. And through stories, they will express their experiences and ergo teach people. So it's not in a traditional way of going to school and learning these three things. No, it's let me share my experience with you. And hopefully, you'll garner something from that. So that's why we we help them do that. ----- 17:01 Alan, you mentioned that when you started creating videos, what took off wasn't your expertise, but it was what you were passionate about. And my guess is that that passion was easy to identify, when watching the videos, like clearly this guy is passionate about this as opposed to lecturing. And is that a criteria that a CEO needs to examine before they start spreading their thought leadership?
17:35 George, thank you for that. It's the number one thing when you discover passion. There's nothing that can be faked about that. And so when we look at that, and sometimes by the way, that passion doesn't necessarily relate to the business. We have a client, who is a competition lawyer, but his passion and his stories come around the power of ideas, to spread my message, which is about hope for the world. And so it's nothing to do with it. His experience, obviously is helpful. But his passion is about helping people. So that's what we do with him as we discover that and there are many permutations, by the way of all the customers we have, there's not one that's exactly the same. Their passions relate sometimes directly to their business, but often they don't. So they're either adjacent or supplementary. And, and we can work with either side of that, but it comes down passion first. Because then authenticity comes up the passion record, you can't fake it. If I decided to, you know, learn about, I don't know, repairing printers, it wouldn't be passionate about me, I could teach you how to do it. But would you feel it, people feel it, people can feel it through these digital screens, if I'm excited about something, and they can see when it's full of crap. So that's why passion is number one. And everything else flows from that.----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by improving your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self. In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in executive communication skills. That includes conversation and presentation. He’s fascinated by way we communicate and influence behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
For weekly tips to improve your presentations visit
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| Writing Stimulates Critical Thinking: Jim Rowe | 11 Aug 2022 | 00:35:59 | |
Critical Thinking and Communication Skills are Linked
How effective communication skills can save time and money
Jim Rowe has 45 years in marketing both on the client side and the agency side. Episode 107 ( Jim is based on Long Island, New York) In this conversation with Jim Rowe we explore:
About Jim Rowe: Jim served as Brand Manager with Coke, VP Marketing with Cutty Sark and President of two small Satchi divisions. Currently leading Jim Rowe Marketing. Jim published a 2-book series, Get Your Ducks in a Rowe. It's a fable that helps executives address the skills gap of their new employees.
----- Excerpts from this conversation with Jim Rowe To write is to think----- ADAPTERAnalyze - Deduce - Author - Preform - Tackle - Evaluate - Refine ----- 03:38 What has happened is that the we are not really teaching our young executives and young people in school, we're not teaching them to be disciplined thinkers in order to communicate better. And I think what happens is, you know, if you say to somebody, do you know how to write and you know how to think, and you know, how to communicate, everybody's gonna say, yes, because we do it all day long on social media. However, there is so little training as it relates to writing and that to me, my fundamental premise, here is five words - to write is to think. And I think we do so little writing that doesn't fit we don't, and students in general, and a lot of executives, if we don't spend our time writing, we're not training ourselves to think clearly. And I think that's really a big part of the problem. ----- 34:06 And Jim, I think I heard a message in there is that investing in improving the communication skills, saves money.
34:14 Well, yeah, it saves money. And because what is the big phrase that we've heard all of our lives "Time is money". And think about the senior executive, his most precious personal resource is time. And wouldn't you know, when I walk into a meeting, and everybody's not sure nobody had an agenda, I have a very good friend who was just hired away from a big company to go be the account person at another huge company. We know all the names. And in the interview, because he read the book, and he loved it, and he and he said to me, You know what, one of the questions they said and the point they made, it would be great if you could just get here and get everybody to have an agenda for the meeting. Isn't that incredible? Isn't that incredible than an enormous organization is concerned that nobody is pulling the team together. I have another friend who's in a small company read the book Love that. He said, I'm thinking of using this for everybody because our zoom meetings because they're all over the country, they're chaotic and people are talking. Just go through the simple 10 step process. You know when you're setting up for a golf swing, there's about six steps you got to do and trying to keep them on your mind is one thing. The same goes true for communication and thinking, follow the format and everything is going to be a little bit easier for you. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Embrace Your Servant’s Heart: Jim Hardwick | 04 Aug 2022 | 00:28:52 | |
Giving will reward you more than taking
Yes, you can build your business and life with the intention to serve
Jim Hardwick is a Fractional VP Sales who has started leading a C suite executive retreat to Kenya. Episode 106 (Jim is based in Phoenix, Arizona) In this conversation with Jim Hardwick we explore:
About Jim Hardwick: Jim is president of Aspire Sales. He has over 25 years experience as a VP Sales and offers his service as a fractional VP sales for corporations. He and his wife, Jody lead a dental team to Kenya each year. In 2023 Jim will lead a safari experience to Kenya for C suite executives with an emphasis on how to embrace your servant's heart.
Jim welcomes your questions about sales. Enjoy a no-charge conversation with him. Call him - 623-451-1080 Email - jhardwick@salesxceleration.com
Excerpts from this conversation with Jim Hardwick Don't serve to say, "I served". It's not a checkbox--- But if you don't have that passion, then serving becomes a chore. And when it's a chore, then it's not your heart that's serving. .You're serving because you feel obligated to serve. Once you find that passion like we found in Kenya, the place we never wanted to go, It's amazing what transpires. ----- I give away free advice. If you have sales pain, if you need a question about sales, call me. I'm here, call me.When I do that. George, I get calls. I talked to a CEO of a health care company, I was in healthcare for 36 years. And he knows software, unbelievable. He's got a great program, but he's still trying to learn about health care, I spent an hour with the gentleman. I didn't bill them for my time, because if I can help him elevate his business, guess what, we all win, because that's going to come back to me someday. And that's, that's the way I live my life. I don't worry about where my next clients gonna come from.
26:59 I would say be real, be vulnerable with your employees build trust, when you can gain that trust, and the employees know that you're there to help them be successful. And they sincerely feel that your business is going to take off. It's just taking that extra two minutes, sometimes just to praise somebody when they've done a good job with recognition. And you've acknowledged them. I've seen it a lot where in this is not necessarily the case in small business owners, but for large corporations, when the CEO walks in walks in, you can tell a joke and it might not be funny, but everybody laughs right, because that's the right thing to do. The important thing for those folks, is it down on the level of your employees understand what their issues are. Don't surround yourself with all the Yes Men. We'll be out in the field, talk to your customers, your customers that are buying from you. If they're not buying from you better darn well figure out why because ultimately, it's your responsibility. So it's not hard. The people make it hard. It's that trust. It's that vulnerability, and then lead with passion and lead with that servant's heart. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Communicate in the Hybrid Workplace: Brenden Kumarasamy | 28 Jul 2022 | 00:35:29 | |
How to communicate in the changing workplace
Build smarter relationships with the people around you
Brenden Kumarasamy publishes instructional videos on his YouTube channel, MasterTalk with over 25,000 subscribers. Episode 105 (Brenden is based in Montreal, Canada) In this conversation with Brenden we explore:
About Brenden Kumarasamy: Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. For free resources on how to improve your communication skills, visit
Excerpts from this conversation with Brenden Kumarasamy If you communicate 20% better, not 200% better, not 200,000% better. If you communicate 20% better than your competition, you will stand out 100% of the time.
02:21 So the way that I think about this, George is communication is so much more than giving a presentation at work or doing a job interview. It's every interaction we'll have with every human being will meet for the rest of our lives. It's the way we talk to our families. It's the way we order food at a restaurant, and we talk to the waiter. It's the way that we travel. When we meet strangers, we don't know we have to speak their language and figure out how to talk to them. So we can have a good time communication. Once we realize George is not just about increasing the bottom line, but leading a fulfilling life. That's when we start to take it more seriously. And the question to think about as we get this conversation started, George is how would your life change? If you are an exceptional communicator, a lot of us dream about our vacations, we dream about the expensive things we want to buy. But we don't dream hard enough about a world in which we're a great communicator in it. ----- 28:13 And And now, what does that mean to people when they go back into the workplace? If they had a set of rules for Okay, when I'm in a online meeting versus an in person meeting? What should I do differently?
28:28 100%. So there's three key differences. The first one is eye contact. So in their virtual George, your eyes generally just stay in one direction, which is the camera lens, whether you're speaking to one person or 10,000. But in person, meaning let's assume 16 People for the purposes of this podcast, you have to move your eyes across, because there's just looking at one direction, most of you gonna be like, oh, did this person care about me does this person and human beings start to invent stories in their mind around while you're not looking at them. Human beings are fascinating creatures. So that's the first thing is I would start there. The second difference between online and in person is there's the less friction to get feedback. So in an virtual meeting, if you want to get feedback on how it went, things we could do differently. You have to really sit them down one on one, get a zoom call, it's a lot more formal. In person, you'll say Okay, guys, how did that go? What can we do next time it's a lot more. It's not the right term is but it's a lot more vivacious. It's more live, it's more like it's within the energy, it's in the flow of the group. Whereas in virtual, it's not as it's not as cool. It's not as interesting. That's probably the second key difference. And then the third difference is the follow up. So the follow up means if you're in a meeting with somebody in person, I mean, you guys can hang out after the meeting. Right? You can get some dinner after it's a lot easier. It's much harder, virtually. So my best bet now I gave different advice at the height of the pandemic but I'll So my advice now is if you're having too many virtual meetings with your team, try to find a way to meet them in person, if you can, if you can, if not do the virtual social hour if you want. But ideally, you want to try and get those things back in person. And one special tip I'll give, that a lot of leaders I coach don't really do enough, is if you all have a fully remote team, write down everyone's location, so that when people join the company, introducing the people in their own city so that at least they can meet in many groups, I'm so surprised at the fact that nobody really takes that extra step. And it really makes a difference. ----- So at Rockstar communicator.com, you'll find access to a ton of free trainings that we do on communication, we have a zoom call that I do every few week. I facilitate it. So for those of you who are interested, feel free to register for it. And it's completely free. And it's fun, and it's interactive. And I hope to see you there.----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| How to Specialize and Expand your Markets: Corey Quinn | 29 Aug 2024 | 00:33:14 | |
How to accelerate growth by scaling your process
How to escape founder-led sales
Episode 222 (Corey is based in Los Angeles) In this conversation with Corey Quinn we explore:
----- About our guest, Corey Quinn: As Chief Marketing Officer of Scorpion, he helped them grow from $20M to $150M in 6 years. He's worked 17 years in the marketing agency business. He's the author of "Anyone, Not Everyone". You can get a free copy of the audio book here: ----- Excerpts from this conversation with Corey Quinn: You need to have repeatable sales process that is not dependent on the on the founder, so you have to strip out all of the variables from the sales process, make it much more operationally or streamlined.----- The impact of empathy happens before the cold call. What I'm a big fan of is interviewing your clients and understanding how and why they buy from you, so you understand the attributes that they're looking for. That's one piece. The other piece is when I coach my clients, but I do I do this work with with agencies, what I encourage them to do is to think of themselves, not as a in the digital marketing industry, I want them to think of themselves. In their clients industry. So if you're serving med spas, you are no longer in the business or in the industry of digital marketing. Now you are a member of the med spa industry, and as a result of that, you're going to their conferences. You're joining the associations. You're participating in the associations. You know what's happening in the industry, and you're helping to further the interests of that interest industry, I'll give you an example. At Scorpion, we worked in the franchise, franchise, multi location business industry is, interestingly, a lot of it's a big segment of our economy, but it's a relatively small industry. What we did to enter into that world is we became a part of that industry. What I mean by that is our leaders, who focused on franchise they became certified as something that's called the CFE CERTIFIED FINANCIAL executive. That is an 18 month program to become certified in that we also joined a group called the IFA, which is the International Franchise Association. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
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| Talk to the Media: Ed Barks | 20 Jul 2022 | 00:34:35 | |
Why and how to talk to the media?
Talk to the media to convey your corporate messages with personal flavor
Ed Barks has 25 years experience as a specialist in media communications. Episode 104 (Ed is based in Washington DC) In this conversation with Ed Barks we explore:
About Ed Barks: Ed is president of Barks Communications with 25 years experience working with communication and government relations executives to help their companies reach long-term business and public policy goals. He is the author of four books. The most recent is "Insider Strategies for the Confident Communicator: How to Master Meetings, Presentations, Interviews and Advocacy.
https://barkscomm.com/eds-books/ ----- Excerpts from this conversation with Ed Barks Internalize your message so you can verbalize your message.
02:57 I'm going to kind of flip that a little bit George, if you don't mind and talk about the positives of it. And when you look at how you're interacting with the media, you need a number of things. And let me focus on two right at the top. First is your message, you need a magnetic message or George as you refer to it your intended message. So it's a matter of knowing what you're going to say it's developing that message ahead of time, and it's being able to stick to it during the course of your interview. No matter what questions come up, and what questions the reporter may toss out, you need to keep coming back to that message. Now the second key that I'll mention is the notion of sustained professional development. You can't just do one interview and think you've got it nailed. Or certainly you can't go into your first ever interview without any preparation in any planning. So what that indicates is that you need to over the long haul, sharpen your communications edge. And that involves starting off perhaps with low risk situations, maybe you're talking to a local shop or a kind of newspaper or a trade journal that doesn't get a whole lot of circulation. And then you build upon that until maybe one day you're ready for CNN or the New York Times. So those are a couple of things that are key right off the top. ----- 18:22 And when when one is being interviewed by a reporter, is it is the rule that you must answer every question.
18:34 Well, you have to answer every question. Sure. But on your terms, and what I mean by that we talked we spoke a few moments ago about some techniques for dealing with Q&A. And so you need to look at how you can manage those questions and build a bridge from that question to your intended answer your intended message. So look at how you can take the question and build upon it and you don't want to be accused of spin. You know, we've all heard these, Sunday morning talk shows where the host says to the senator, well, gee, isn't this a beautiful day outdoors, and the senator says, Well, yes, my favorite color is red. You can't be talking on on two distinct planes like this, you have to find a way to meet in the middle. So that's where those techniques for Q&A come into play. And I go into those in depth in both Reporters Don't Hate You and in the most recent book, Insider Strategies for the Confident Communicator. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Overcome the Fear of Public Speaking: Natasha Bazilevych | 14 Jul 2022 | 00:31:39 | |
How can you handle the fear of public speaking?
How can you become a more confident public speaker?
Natasha Bazilevych has been teaching presentation skills for about 15 years. Episode 103 (Natasha is based in Delaware) In this conversation with Natasha Bazilevych we explore:
About Natasha Bazilevych: Natasha is a public speaking coach and trainer. As president of ChangeView Academy she helps entrepreneurs develop[ their business skills do they can create a successful business and life. Learn more about ChangeView here. She has run 7 marathons and 11 half-marathons. She hosts the podcast, Speak with Power Podcast. To learn more about Natasha and her services visit the website When you are there you can sign up for the free Public Speaking 101 video course. ----- Excerpts from this conversation with Natasha Bazilevych 03:03 When I present, I experience a little bit of nervousness at the beginning, which I love. And that's another rush. And then I turn those emotions, that nervousness into energy and excitement. So for me when I speak, it's a very similar experience when I love it. That's why I actually love it when I use this excitement and this adrenaline because it's normal to be nervous to be a little bit afraid, we would say but even say that that's just nervousness not necessarily fear. And when you have this little bit of, of these kind of emotions at the beginning, then you can understand, okay, hey, this is not really nervousness, necessarily, it's excitement. And then you can turn it into passion and deliver a great message. Because that's what it helps me make other people also passionate about my topic is because I use this nervous energy, turn it into excitement, and then show it through passion so that people love the message and enjoy it as much as I do. So it is very similar to when we just start so this is not even about finishing a marathon. It's more like starting a marathon or studying some kind of event like this. When so much excitement in the air and also nervousness because you're studying you don't know what time will you run with Will you be able to finish? It's still unknown. And so it's this this whole adrenaline energy that you use to keep going. And then of course when you finish it's the feeling of victory. ----- 10:17 Yes. So this particular client, she also had a fear of public speaking. And what's interesting, we could dig out the moment that created this fear for her. So it wasn't just all the time, all her life, it wasn't psyche, cardio, or anything connected with her health. But it was in her mind. It wasn't even physical necessarily. But in her mind, she kept remembering one moment, that was a failure for her, she gave a presentation, and people in the audience mocked her. So she felt like a loser like a failure plus that some of those people were really respected by her. So that created this negative memory in her mind, that kept being a block for her to go and present again. And so anytime she needed to present afterwards, she had to, she just had public speaking fear, she had all that anxiety because of this block because of that memory. So what we needed to do is to go back, use visualization. And remember the moments when she was very successful in her presentations before that, and even after, and anchor the feeling of that success. And just remember how good she was then plus also, we needed to go back into the moment of when she was not successful. And when she failed, and we had to recreate reframe that experience of hers, so that she could see the positive of that negative experience so that you could see that it doesn't really matter to her what those people are thinking. And then it was easier for her to look at it differently. Because this is actually a very deep work. When you go into your mindset. And you have to reframe, recreate, delete those old beliefs, and then seeing it differently, because that is what's blocking. So the first thing we did with this client was to go into the memory and retrieve the moments of success, retrieve the moments of failure, and start reframing them emotionally.
12:25 And what I'm hearing there, Natasha is when we retrieve that moment of failure, for example, we can we can reframe it, we can say, Yeah, I wasn't as good as I intended to be. But I wasn't as bad as they said, I could have been a lot worse. And so that's the beginning. And I suppose we can all also look back and say, Well, you know what? That was just, that was just practice, I can get better. So we need to say that, hey, it was a it didn't go well. But it doesn't make me a failure. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Get Your Good News Story in the News: Malika Dudley | 07 Jul 2022 | 00:33:55 | |
How can you get in the news with a good news story?
How do you catch the attention of the media and how do you show up?
Malika Dudley has studied the science of communication and is a TV reporter. Episode 102 (Malika is based in Hawaii) In this conversation with Malika Dudley we explore:
About Malika Dudley: Malika is a TV reporter based in Hawaii. She is a multi-award winning journalist with 2 Emmy nominations, a Murrow and multiple SPJ (Society for Professional Journalists) awards. She is host of The Communification Podcast - a podcast that will help you unlock your communication potential and feel less alone in your communication struggles. Visit the podcast here or click image below https://www.communificationpodcast.com/ This is Malika's second appearance on Your Intended Message. You can listen to her first appearance in episode 82. Here's an example of a good news story done well. Malika interviews community volunteer, Kaimana Brummel, talking about "Kaukau 4 Keiki" a food share program for children when they are not in school. Notice how well Kaimana conveys her message.
Excerpts from this conversation with Malika Dudley 02:48 Probably the newscast that you're going to identify and try to get on would be the morning show, instead of the evening show. Morning shows are longer. Number one, they are more fluid. And they allow for that good news to kind of work its way into the forecast. Every newscast wants to also have good news.
03:13 If you're trying to get into an evening newscast, you're trying to get in the kicker, probably. So that's the last little tidbit that gets shown right before they say goodbye. And usually it's something light and fun to kind of wrap up the show and not leave people with that bad taste in their mouth of the everything is doom and gloom. It's the universe, the kids from the University of Hawaii, that won in Las Vegas with their driverless remote control car. So it's something that is intriguing, but not necessarily a new story, but can be fun. Oh, that's cool. You kind of want to be in that category of, Oh, that's cool. If you're going for the evening newscasts, it would be something small like that. So there are several different things that you can do. One thing is make it easy for us. How do you make it easy for the reporter or the producer or the anchor to have you on the show? One way is to offer up your party's as something that you can link this to current events. So what's going on right now? And how can you help someone to solve that problem? And this is something that you've thought about a lot. All business leaders do. So you probably already know the answer to that question. So let's say that you're a Life Consultant, and it happens to be January. Send out your press release and explain the things that you would be able to say on the air. Now keep in mind that you're probably going to get, at most three minutes of time. So a three minute interview. So you don't want to overwhelm the press release with all the things, you know, you want to give them bullet points. So get good at writing press releases. Here's a paragraph about what I do. Here's what I can tell you on the newscast. Bullet points. Here is a little bit about me and my background, and, and then provide assets. Media assets, like video, headshots, just whatever you think they might be able to use on the newscast, we definitely need visuals. If you're talking about, so let's let's go with that life coach analogy. Here are the five things that you can do to have a great year this year. And you have B roll of one of your coaching clients exercising, right, and that's number one is exercise. So you send them a 15 second clip of you know, someone exercising, sure, we could go through our files and find the B roll video of exercise. ----- 12:37 So if you can get your friends to email the news at whatever the news station email is because that email goes to everybody in the news organization, if you can get your people to email in and say, hey, wow, thank you so much for that segment by data data that this morning, I learned data data data, I would so love to see more of that. It doesn't go on deaf ears. I mean, I can't tell you, if you guys didn't listen to the last podcast that we did, that I did with George, where we talked about 20% of the people love you 20% of the people hate you. And then the ones in the middle are indifferent. The indifferent ones never email the news. The haters do. And the lovers Oh, I wish they did more. And so when we get one of those emails, the news director legit will send that out to everyone and say, Look, guys, we did such a great job. And just know that when you're doing your job, people like Eddie, appreciate it. And so I can't tell you how much that could actually influence whether or not you as this expert. Hopefully you're really good at what you're doing. Right and you are good on camera and it's something that definitely helps right I mean, if you if this is in your wheelhouse and you can talk in sound bites, you've got a really great pitch. I don't see why they wouldn't say yes to something like that. And when you have your peeps your squad, you know emailing in to say hey, that was great. That could help so get your your friends your fans to to vouch for you. Because because the media notices when people right, the media probably gets enough nasty messages and not enough encouraging messages. When they do get encouraging messages, hey, we're doing something good. Maybe we should do more of that. Yeah, and don't overwhelm them though, right? I mean, you don't want to ask, like don't put it on social media, and then they get 50 emails. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Capitalize on Your Uniqueness: Jamie Greenberg | 30 Jun 2022 | 00:37:52 | |
Are you generic or unique? First discover that uniqueness, then leverage it.
The market craves and rewards uniqueness
Jamie Greenberg is know as "The Imaginologist" igniting sparks of imagination and inspiration in others and then turning that inspiration into business. Episode 101 (Jamie is based in New Jersey, New York) In this conversation with Jamie Greenberg we explore:
Jamie Greenberg dramatically increases experts' reach and income by helping them "Capitalize on their mission and uniqueness" with a differentiator that earns them money they are really worth. You can arrange a complementary 30-minute business Development Evaluation call here https://jamiegreenberg.as.me/meetandgreet Get your free copy of the mini E-book, The Four Steps to Stand Out So Your High-Ticket Clients can Find You!----- Excerpts from this conversation with Jamie Greenberg You can't worry about the how, and the creative at the same, it's like having your foot on the brake in the gas at the same time, you have to give yourself permission to have that creative process. ----- 09:00 Jamie, the divine downloads, clarify for us, please. These are thoughtful insights we have or these are crazy ideas or these are these are just chaotic thoughts in our mind that may or may not fit together?
09:21 This is a great question. And if it fits into the title of your show, beautiful because when you create an intention, you know, I really want to be an entrepreneur, I want to be an exit strategist, entrepreneur. I'm coming from corporate for, you know, 2030 years I really want to get into consulting and consulting or coaching. There's something burning inside me I have this passion. And I don't know exactly what it is. But my intention is to move out of this miserable space that I'm in that I'm putting up with and experience myself in a completely different way and learn the entrepreneurial way of life where Creating an intention. So we put that out into the universe. You know, we've where we're sort of designing inadvertently, we we do this every second of our lives. So when we put it out in the universe, now you're giving the universe something to grab onto. And that big manager in the sky starts to conjure up the things that you're asking for, I know, it sounds a little magical. And we've heard the term law of attraction. But the law of attraction is as much as the law as gravity. We don't question gravity. But because, you know, the law of attraction is a little harder to touch. But it's just as real. So those intentions come out. The universe gets it, they start to, it pulls that which is likened to itself is drawn. And things start showing up, don't they for you? Have you ever had that kind of experience? ----- 33:14 Jamie, if people want to find out more about about how you can help, I believe you offer a 30 minute consultation, no charge, no sales pitch, just a consultation? How do they take advantage of that?
33:30 Well, we have a link that we're going to put at the bottom of the podcast in the description. It's a free business development, evaluation of whether you're emerging or whether you want to scale your business, we just take a bird's eye view a 360 view of where you are here. And then I'm going to help you with some strategies and put together a little roadmap to see if we can get some clarity around the next step on how to scale where you want to go next. And also, for everybody on the podcast, we're gonna give away a free little mini ebook that talks about our whole signature system platform from which they can then start putting in their divine downloads, putting in their pop out themes and take their first shot at it. And then they can also bring that to the core. And we can start the process right on that core of codifying and organizing their uniqueness. Right on they're in a very process dependent way to see what methodology can arise from this so they can use that to design their offers and their price ladder from that. They'll get they're essentially generators like their webinars, seminar and keynotes and all those modules We create which there's about 22 of them in the signature platform is their get video visible, social selling marketing plan. And that's how they're going to become the inspirational face for their business. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| What is Self Leadership: Andrew Bryant | 23 Jun 2022 | 00:36:11 | |
Mastering Self is True Strength
The practice of intentionally influencing your thinking, feeling and actions towards your objectives
Andrew Bryant is passionate about waking people up to their best possible selves, whether that is the C-Suite of a company or disadvantaged teenagers. Episode 100 (Andrew is living in Portugal. He has ties to England, Australia, Singapore and Brazil) In this conversation with Andrew Bryant we explore:
Andrew Bryant is author of four books, including Self Leadership and his latest, The New Leadership Playbook, Being Human Whist Delivering Accelerated Results. Learn more about this book and his offers at www.TheNewLeadershipPlaybook.com
Learn more about Andrew's programs on developing Self Leadership at ----- Excerpts from this conversation with Andrew Bryant The three pillars of self leadership:
----- 07:15 That's curious, sometimes labelling the activity is enough to provide the insight to fix it.
07:29 Can be. I love the metaphor of dragons, and the mythical creatures, but we all have our own dragons, you know, whether that's a negative self talk, or a lack of self belief or self worth. And an interesting thing is that we feed our own dragons don't we? We talk negatively about ourselves or other people. And those dragons get bigger and bigger and bigger, fatter, and fatter and fatter. And at some point in coaching and recognizing that in a narrative way, you got to just stop feeding that dragon, you got to put it on a die, you've got to stop this. And then the dragon gets smaller and smaller. But the trick is to never let the dragon go away completely. Because those dragons serve as a purpose that the negative self talk that the pessimism, it actually protects us from hubris. It protects us from doing really stupid things. I've got a good friendly relationship with my own dragons. These are some things that if I feed them, you know, will get me in a lot of trouble. Thankfully, I'm at an age where I've tamed those dragons and I have people around me that can hold me accountable. They go, hey, you know, Andrew, you've gone a bit too far this way. Ah, yes. playing that one out. So that's where this you move from self awareness into self regulation or self management, which is the second pillar of self leadership is okay, I know that, you know, I can be a victim of hubris or arrogance or ridiculousness or whatever your particular Dragon is. ----- Well, it was breaking the dragon down. So dragons are a construct, right? They are anything in our brain is a construct. I mean, we, we, as human beings are meaning making machines, we we construct meaning out of anything that happens, right?----- 15:23 Hmm. And it sounds like part of self-leadership is self-validation, being willing to, to validate oneself without depending on that external validation, which is nice once in a while. It's always nice to hear somebody say something and mean it. Yeah, but we need to be comfortable with ourselves.
15:46 Yeah, a lot of time people, particularly for executives, they're looking for executive presence, the ability to project gravitas and confidence and poise under pressure. And so they're looking for that confidence that a lot of people say to me, Andrew, I really need to develop my confidence. And sometimes it is confidence they need, but to what you're speaking is the self esteem that is underneath the confidence. Confidence is I've done in the past, I'm doing it now. And therefore I can project into the future that I'm unlikely to be able to be successful doing that again. But self esteem is the self value underneath that. Because the word esteem is an old word for value, isn't it? So it's self value. And it's it's actually a verb, not a noun, we don't have self esteem as a fixed quantity, it's a daily process, like taking a shower, you know, it works for a few hours. And then you're going to need another one, we need to self value on a regular basis to know what our value proposition is. And so some people who say I lacked confidence actually are not they don't know their own value. One of the exercises I do in my my workshops, whether that's in person or online, is I get people to say, Hi, my name is fill in blank, my value to my organization is, and you know, people really struggle with this. They talk about their role and the things they do. Yeah, all of those things are great, but we could find somebody else to fill that role to do that job. What is your value? What is it that you uniquely bring to your position? And a lot of people struggle with that. But when they get it Oh, actually, I'm valuable, and then they usually realize they're being undervalued. And then it's when we use the self leadership to move into the executive presence, and then into the influence capital, you know, how do I get paid? And or how do I generate a business for, for the value that I'm providing? ----- And the third one is have fun. I mean, just don't be a leader all the time. Go spend time with your family, go to spend time with friends and do something for your community. But and this is where I the in the introduction where I worked with at risk teenagers in Singapore with a charity where they gave some of my time where I could I could teach the self esteem self confidence, communication and leadership skills to teenagers that helped me grow as a human being some Much more than the stuff I was getting paid for. And I find that the best leaders are doing something outside of the day to day nine to five stuff that they're being paid for. And it makes them grow as human beings. And I'm very proud to to some of the philanthropy that has been set up by some of my clients who go, Okay, well, I'm been making millions of dollars my company, but why could I not set up a not for profit and make a difference there? They are so much more energized by that and it prevents them reaching burnout. Because anytime you do something for somebody else, what you get back is tenfold----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Leverage Your Voice: Andrew Churchill | 16 Jun 2022 | 00:42:48 | |
Speak with a human voice, not like a robot
Allow your voice to reflect your emotions
Andrew Churchill demonstrates the value and power of voice when presenting your message. Episode 99 (Andrew is based in Montreal) In this conversation with Andrew Churchill we discuss:
Andrew Churchill specializes in helping entrepreneurs, academics and technical experts deliver their messages in a clear way. He teaches engineers at McGill University how to connect with their audiences. You can find Andrew on Linkedin at Andrew H Churchill ----- Excerpts from this conversation with Andrew Churchill I don't try and change your voice I try and just allow you can actually use your voice. Because really what happens for most people is they fall into a professional voice. And the and the professional voice is the range of the professional voice is very, very narrow. And what happens if you present in that range is you're essentially become monotone.----- So if you have any three or four year olds kicking around in your life, go to the library of children's stories that they would enjoy hearing and read them. Read them one of those stories and then with your phone, record yourself. And what you'll hear is you actually have an enormously rich, dynamic storytelling voice. And what happens when most people do academic presentations is they may eliminate 90% of their voice. And, and what we need to do is give you permission to use the whole thing. And one way to recognize that is, is actually it's I'm not really just trying to be funny, when I say children's stories. I actually do this exercise with academics and in classrooms at McGill University. I actually bring children's books into McGill University classrooms, and have students close their eyes. And listen to someone read a children's story, right after having listened to the person read an academic abstract of a journal article. And I tend to not have to say much more, I just do that, and simply say, Okay, who would you rather listen to, and they get the point. ----- What you always want to think about doing as a presenter is getting the audience to lean in. And if I'm too loud, so if I come too loud and too hard at you, you're actually going to lean backwards, I'm actually pushing you away. And what I want to do is I want to pull you in, people don't realize so sometimes your most important message should be done quietly. Because people will lean in and listen. Because people think it's a secret. They think it's important. When we talk about things that are most important. We actually tend to talk quieter, not louder. T hat's where if as a speaker, you can let yourself feel this is a problem with memorization, people memorize and then they stop feeling because they're just reading the script. And then they're in that professional voice because they want to sound professional and they're reading a script in their head. Even if it's memorized your your brain is still reading it. It's reading your memory, versus delivering it and allowing yourself to feel. And that's the danger of memorization is we as we no longer feel it's why a podcast conversation sounds like conversation, but a presentation often sounds like someone talking at us instead of with us. ----- So if I was only going to make one investment if I only had 100 bucks or 150 bucks to spend, I'd spend it on the mic, not the camera.----- 21:11 And Andrew, there's there's an interesting point I thought you raised there. And that's that, even though the audience might not be looking, observing our body language, we are aware of our body language, and how we receive the messages from our body shows up in our voice. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Prospecting on Linkedin that Works: Austin McCulloh | 09 Jun 2022 | 00:33:43 | |
Prospecting on Linkedin does work when you follow a process
First create your prospecting plan, then follow it
Austin McCulloh helps his clients bring in qualified leads week after week. Episode 98 (Austin is based in Iowa City, Iowa)
In this conversation we explore:
Mistakes to avoid:
About Austin McCulloh: Austin has personally made over 16,000 prospecting contacts on Linkedin. He has helped clients make over 25,000 prospecting contacts. Get your copy of the 10-Step Effective Prospecting Process here If you're looking for help to bring in new qualified leads to set up weekly meetings, learn more here. Excerpts from this conversation with Austin McCulloh 02:43 LinkedIn is LinkedIn is the social media of business, or that's how we think of it. And, and a lot of us are on there. And I keep hearing from people saying, well, I've tried prospecting on LinkedIn, but it doesn't work. What do you say to that?
03:03 You want the honest response? I want the truth, the brutal truth. I'm saying they don't work. I'm saying they're not doing it the right way. I mean, that's just the raw truth. And the reason why I'm laughing and I say it, and do I, whoever the listener is, if they're not having success, why they should be optimistic is because they're right now listening to somebody who is, has done it more than 99.9% of the world. I've failed on it, I've done well on it. So the first thing I'll say is, they probably don't have a process. So they don't know who they're reaching out to. If you don't know who you're reaching out to, you don't know what to say to them, you don't know how to engage in conversation. So really, they don't have the components all lined up. And then another key point, and we're going to come back to all these, but they're too focused on themselves, trying to push what they have to offer excited about what they have to offer. And that's not what resonates with your prospects, especially when they're complete strangers. ----- 16:57 It's okay to be direct in terms of asking questions, if you're really trying to solve a pain point for somebody, because if it's a real pain, and you're trying to solve it, trying to help them with something.
17:08 But don't have the intention to go close them right away. Kind of like what you talked about George have the intention of being curious, being kind of like a researcher, ask the open ended questions, get a sense to see if it's good for them. And then if anything, your intention should be to set a meeting to learn more, not close business. So focus on the meeting, not on the client yet. ----- 18:02 Somebody either accepts it, or they don't accept the connection request. if they don't accept it, never gonna communicate with them not in contact with them. I f they accept it, and they reply, then the conversation is ongoing. If they accept it, and they don't reply to the first message, I have it set that 92 minutes later, another follow up message will be sent. And then about two days and 22 minutes later, another one is sent, I have about three total follow up messages. So four total that go out, there's the connection request and the message that goes along with it, three follow ups. Now sometimes you get some people who never end up, they'll accept it, but they never respond to any of those four messages. And then you get other people who respond to the first, the second, the third or the fourth, you get where I'm coming from. So that's that once somebody replies, ----- 32:00 Just take another look at it take another go. Great question. If you have not had success with prospecting online, or even if you haven't done it before, so regardless, you haven't had success because he did it or you've never done, take 30 minutes to an hour before you even start or before you restart and put together an actual plan. Now obviously, working with somebody who has done it before can can critique your plan can help you a lot with it. But if you know who you're reaching out to, you already have a few scripts put together already know what questions you want to ask and you know what you want your end result to be, it's all going to work much better. And then also know what you want to measure for it too. So have expectations of if I'm doing so many contacts, I want to see how many accepted connection requests I get, how many responses I get, because then you can tell if it was a success or failure or and also meeting set as well. So that's what I'd have to say I know it's a lot of different variables, but a lot of people are just kind of shooting from the hip. And when you have a plan to follow. You're much more likely to get the results that you want. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Discover Your Inner Theme: Fredrik Haren | 02 Jun 2022 | 00:35:07 | |
Inner Theme, Brand Moniker & Core Message
What are the differences and relationships amongst them?
Fredrik Haren is The Creativity Explorer. He's on a journey to explore creativity around the world from diverse perspectives and experiences. Episode 97 (Fredrik was living in Singapore and moving back to Sweden)
In this conversation we explore:
About Fredrik Haren" Fredrik is known as The Creativity Explorer. He has interviewed thousands of people in 70 countries on six continents about their creative process. His book, The Idea Book, was included in "The 100 Best Business Books of All Time". Fredrik owns three islands. One of them, known as "Ideas Island" (www.IdeasIsland.com) he never stays on. Instead he lends the island out, for free, to creative people from around the world who want to spend a week to work on a creative project. Fredrik helps people find their Inner Theme to help them get clarity on their purpose and true message. It's an intense one hour, on-off, session. To learn more about the Clarity session contact Fredrik at clarity@interesting.org Or connect on Linkedin https://www.linkedin.com/in/fredrikharen/ Visit his website at www.FredrikHaren.com His Inner Theme: Humanity to the power of ideas His Brand Moniker: The Creativity Explorer His Core Message: Helping humanity create its potential
Excerpts from this conversation with Fredrik Haren The topic is creativity, my inner theme is humanity to the power of ideas. So what that means is I believe in the potential of humanity, and I believe in the power of human creativity, so the humanity to the power of ideas, that's my inner theme.07:55 Moniker is like a nickname, but it's based on the character of a person. So a brand moniker is basically a description of your character as a speaker, based on what you speak on. My brand moniker is the Creativity Explorer. And there are many, many creativity speakers, but there's only one Creativity Explorer. And to explore means to venture into unknown territory in order to learn more about it. Instead of being a creativity expert, which 1000s of people are an expert kind of implies that you know, everything about a topic, and explore it knows nothing about the topic, but he's desperate, very, very keen and curious to find out as much as he can. So I explore human creativity, I'd much rather be the creativity explorer than the creativity expert. And that makes me do those very unusual interviews with going to Mongolia and interviewing the nomads, or paper artists in Bangkok are those kind of people that I interview to truly understand human creativity, regardless of industry, country culture, or whatever. If there's one thousand Creativity speakers, there's only one Creativity explorer. So the brand moniker this makes me stand out against all the other people who have similar topics to speak on. And the inner theme is that resonating the resonance to that message that only that only I can, that only I can deliver the only that only I can deliver, but that everyone needs to hear, which is that everyone should be more everyone should be more creative. And everyone should learn from everyone around the world to pick up the best ideas regardless where they might be. ----- 14:33 Start where the audience mentally is. Where, what's their understanding of the topic you're going to speak on, and you have to start there and then you can bring them all the way to where you are, if you're skilled enough, or rhetorically strong enough or or if sometimes you might not. I would argue it's always possible as long as you start where they are. There's the one of my classical rhetorical trick. Formula is the four piece of material whereas its position problem possibility proposal. And the first one is the most important position means where are we now? And it's and you just basically describe where what the world looks like in words that makes an audience say, Yes, this is true. This is where we are right now, then comes the problem. And most people start with a problem right away. If you start with a problem right away, and people haven't agree that that is the problem, then that you have lost them. So you start with where we are, then you say the problem, then you paint the picture. Imagine if we don't have this picture if we don't have this problem anymore. And therefore, then comes the proposal. What do we need to do now? Very simple rhetorical trick to deliver any speech. America used to be great, but now we have lost our position that was, the problem is we're not the superpower. We're not a great country that we used to be. We are getting getting immigrants are coming in and they're raping our women. Therefore, I suggest, but imagine if you live in a country that was as safe and innovative as we used to be good old days. Therefore, I propose to build we build a wall against Mexico. Classic, very simple rhetoric. ----- 25:40 For example, I love the name of your podcast. And you know, message, the word. In the terminology, I'm very much into words, the meaning of words at the ethnology of message is actually the same as meaning of the word mission. So a message is a mission. Message and mission is the same word. I mean, if you go far back in history. So a message you could say is you on a mission> That's how I interpret it. If it's done right. Then when you communicate your words are on a mission to communicate that your inner thoughts and, and convey convictions.
26:20 And I'm I'm curious, and I know we don't have time to do it right now, Frederick. But if you were to go deeper on me, and and you write the word message, the word message does resonate strongly with me it it didn't just wasn't by accident, I played with several themes and the word I kept coming back to the word message.
26:43 I wouldn't start with message. I would start with intended. Why did you choose intended? That would be my that would be my first question. If I was gonna go deeper on this podcast, like why did you choose to do a podcast on this? Because that is that is a very good word. You words that are unusual that people use are usually much more, there's much more value, there's more gold there than use the words that everyone uses. Why did you pick intended?
27:19 Because in my mind, when we communicate, we send intended messages, and we send unintended messages. And often the unintended gets in the way, and that and people are blind to their unintended message. Well, that's not what I said, Well, that's the way you said it. That's what I heard. And certainly, I've learned from my own mistakes there, too. I've said something and it's up that didn't come out right. Now what was in here, it's not what I really meant to say, to say, but it came out wrong. And so yeah, so that's my challenge. I suppose that's my mission, to help people deliver their intended message more successfully. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Get the Marketing Fundamentals Right: Tim Fitzpatrick | 26 May 2022 | 00:35:02 | |
Better Marketing Starts with the Fundamentals
Create your marketing plan by asking the right questions
Tim Fitzpatrick is the president of Rialto Marketing. He points out that marketing doesn't need to be difficult when you create the right plan. Episode 96 (Tim is based in Colorado)
In this conversation we explore:
About Tim Fitzpatrick: Tim has been an entrepreneur for more than 25 years. His first company grew 60% before being acquired in 2005. Tim has been described as displaying an incredibly dry sense of humor. When you think he's serious, he might be joking. Learn more about Tim and Rialto Marketing here. Get your free copy of the 90-day marketing plan here. Tim Fitzpatrick is the host of The Rialto Marketing Podcast
Excerpts from this conversation with Tim Ftizpatrick 02:00 I would say marketing shouldn't be difficult. All you need is the right plan.
02:05 The right plan? And that suggests that a people either don't have a plan yet, or for some reason they they create the wrong plan. Why does that happen?
02:20 I think the biggest reason that happens is just information overload. There's the first business I was involved in you mentioned wholesale distribution company. When I was in that business, it was mid 90s. When I got into that business, and marketing then was totally different than it is now. You know, websites were informational brochures, there was no social media, there wasn't search engines at that point. It was totally different. Now, there's all kinds of marketing channels, you know, you you have paid online advertising, you've got email marketing, you have social, you have content, you have your website, right, the list goes on and on and on. And within those channels, there's all kinds of tactics. And so so many people are just battling information overload. They're like, what do I do? Like, what's the next step that I need to take based on where I am? To get to where I want to go? And there's too many choices. We're just overloaded. You know, it's like going into the grocery store, and you're at the cereal aisle, it's like, people that aren't from the US to come into the cereal aisle in the US are like, Oh, my God, what the hell? Like you have like four different kinds of Chex. What's going on? There's too many choices. And people don't know what the next best thing is for them to focus on. That's the biggest problem. ----- 16:10 Sounds sounds like an ideal working relationship working with people you like to work with, and profitable at the same time, I can't think of a better combination. And and I imagine that those ideal people, we probably are, we probably need to be having more conversations with them to dig deeper into what's motivating them, we probably need to be coming up with more questions. And if there's a question or two that, that you know that we might go out to those ideal customers, if we could have coffee with them or, or lunch with them or breakfast, or just sit down at a and just ask them one or two, three questions, what would be those kinds of questions that would help us better understand them and better serve them?
16:57 Yeah. So I love this question. And this leads right into, you have the your intended message podcast here. That's what we're moving into. As you interview clients, you cannot create messaging that is going to gain your audience's attention and interest until you understand them completely. You need to be able to enter the conversation they're having in their head as it relates to what you do. And we need to speak in their language, not our own. And the only way we can do that is by doing research. And the easiest place to start is exactly what you just said, we always recommend people interview their existing and past customers. Once you know who those ideal clients are, then you can reach out to him. Say, Hey, you know, as a current or past customer, we we value your opinion, you know, we would love to just chat with you and ask you a little bit more about your what your experience has been with us. Would you be willing to take 10 or 15 minutes? Awesome, great, cool. So when you sit down and have that conversation, there's a lot of different questions you can ask. But they're all they all need to fall in this realm. One, when when you started looking for companies like ours, what was the problem that you had that you needed to solve? How, how? How had you tried to solve that problem? In the past? And it didn't work? How is it making you feel? How did you find us? Why did you choose us? What about us? versus our competitors? Made you choose us? In working with us? What's been the biggest benefit or result that you've gained in working with us? You know, why do you love working with us? And in some of these, we need to dig deeper. Like, you know, somebody says, Well, gosh, you have great customer service. Well, awesome. Anybody can say that. Who cares? Right? So when they say, Well, you have great customer service. Hey, can you? Thank you? Can you give me a time or two that we were we showed that great customer service? Like what did that? What happened that made you feel that way? So sometimes we need to dig below the surface, because what we really want to get to is, you know, the results that they're looking for, right? Or the results that we've given them, their surface level results, right? Oh, well, we help them generate more leads. So they grew their business. Why was that important? We want to get to the stuff that's at the heart of them. Because when we can dig below the surface, it's those things that are really going to hit on, you know, so it's like, do we help them spend be able to spend more time with our family, right? You know, a lot of people talk about helping people make more money well, great. but it's not it's not about the money. It's about what the money can do for them. So what is it that that money can do for them that they're looking for? We want to understand that. Because when we can talk about those things, that's what's really going to hit them emotionally and get them to entice them to take that next step. So it's questions like that. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
Get your free copy of the 90-Day Marketing Plan tool kit here
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| Networking for Results: Michael Hughes | 19 May 2022 | 00:27:03 | |
How to build and nurture a stronger more productive network
A strong network is based on strong relationships
Michael Hughes is the networking guy. He shares his insights about networking online, in person and in a hybrid world. Episode 95 (Michael is based in Ottawa, Canada)
In this conversation we explore:
About Michael Hughes: Michael has invested the past 20 years researching networking as a business strategy and professional competency. He is known as North America's Networking Guru. He is a past chair of the Board of Directors of the Ottawa Board of Trade, one of the oldest and most respected Chambers of Commerce in Canada. Learn more Michael Hughes and his programs at www.NetworkingForResults.com https://www.linkedin.com/in/networkingforresults/
Excerpts from this conversation with Michael Hughes 11:58 Here's the reality. The reality is, every person has the potential to help you in some way, to the extent that they're willing to enable your mission. Our mission is to discover their ability as we grow and develop a relationship with them. So rather than having that one dimensional perspective of, "I just connected with George, I want to I want him as a client, I want him to give me money". It's about understanding, George, you and I are both professionals. And there's a way that we can help one another. Networking is not a sales arena. It's a peer to peer connection environment. And the more you focus on building a relationship, from a peer to peer perspective, and those opportunities are always here, as you connect with people as you interact with them to talk about their career, talk about their background, talking about their interests, talk about what's important to them. And the more you can position yourself, so that you can build that relationship. Now relationships are about three things. They're about trust, value, and contribution. Every important relationship in your life is based on trust. But it's built on value. And we all have a value. And then the third thing is contribution. So the smartest thing you can do as you connect with people engage in these conversations, is find some way to, to contribute to them, to be helpful for them. And that's, that's the biggest piece. The most difficult part for most professionals, when it comes to online networking and relationship building, is transitioning their mindset, from a technical perspective, to a personal perspective, and growing a professional relationship to see how we can help one another. That's my perspective. ----- 24:47 Michael if you could talk to to a business leader who's preparing to go to a networking event. And perhaps they're a little cautious, uncertain, nervous? What if you could give them one, two or three pieces of advice? And maybe it starts with what self talk should they have? What talks should they have with themselves before they go into the room?
25:19 Just an excellent question because too many people get so stressed and worked up about walking into a room full of people. And so what I suggest to people is just before you walk into the room, take 10 or 15 seconds and remind yourself that success you've had in the past. First of all, what's one event I went to where I'm in a good context. The second thing is, is to think in terms to prepare for success. And I'm going to meet somebody here who can have an impact on my career, or my life. So that's the starting point is, is prepare yourself as you walk. And the second thing is, once you while you walk in is be yourself. So many times we try and be someone else. And it just doesn't work to be yourself. And the third thing is think in terms of connecting with people making friends. Remember, I keep telling people networking is not a sales environment. It's a peer to peer connection network. People don't go to networking events to be sold. Consider that you're going to meet other professionals and discover the value they have and see how you can work together. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills https://www.instagram.com/georgetorok/
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| Marketing perspective from a person with Tourette's: Kristof Morrow | 23 Aug 2024 | 00:25:08 | |
Is there enough Human Spirit in your Marketing?
Episode 221 (Kristof is based in South Carolina) In this conversation with Kristof Morrow we explore:
----- About our guest, Kristof Morrow: Kristof is an award wining journalist and the author of two books in the fantasy series, The Second Sun. He is a disabled veteran. He has Tourette's Syndrome which offers him a unique perspective on marketing and communication. His mission is to help people better understand each other. You can learn more about Kristof and his book, at the website: https://www.kristofmorrow.com/ ----- Excerpts from this conversation with Kristof Morrow: Respect is a large part of marketing.----- For example, you you just said "Shakespeare" when we weren't even talking about Shakespeare. And Christophe also has Tourette's Syndrome, which means, and as most people might understand it, that people have tics. They often say things involuntary. Sometimes they might even have physical tics, I'm guessing. And let's see how that gives Kristoff a particular perspective that most of us can't see. And today we're going to talk about the spirit of marketing. And that's an interesting phrase that you used Kristoff. Tell us what that means to you. I think that means ultimately, like, how, how much of yourself, how human your approach to marketing is, how much you deviate from the notion that there has to be sort of a calculated approach. It's very it's a lot more human, I think. Yeah, so, for example, like I have Tourette's. ----- You were more transparent that way. And I'm wondering, have you been told that before that you appear to be more transparent with your feelings? Yeah, that's, um, that's a large, a large part of, I think, I think that's some part, at least a component of my success, is that I don't pretend to have confidence. I'm, yeah, I make no effort to false, to falsify that it doesn't it doesn't help. It doesn't help because people can see it, and then they just sort of pity you in secret. But if you, if you confront it, I feel like they can get on board with that, and they can, they can think within themselves, like, you know, what would I be doing in this situation, rather than, oh gosh, look what he's doing in this situation. You know it's, yeah, it allows, again, it allows you to be, for people to Rick, to to acknowledge your humanity, Shakespeare, Shakespeare. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviors. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
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| Conversations Worth Having: Jackie Stavros & Cheri Torres | 12 May 2022 | 00:36:22 | |
Everything happens because of a conversation
How can you shape your conversations for more positive results?
Jackie Stavros and Cheri Torres challenge us and guide us on how to create and participate with more productive conversations - both with ourselves and others. Episode 94 (Jackie is based in Michigan. Cheri is based in North Carolina)
In this conversation we explore:
About my guests: They are co-authors of the book, Conversations Worth Having: Using Appreciative Inquiry to Fuel Productive and Meaningful Engagement
Learn more about Conversations Worth Having and the free resources here.
Jackie Stavros is known for creating a program called SOAR. That's a positive approach to strategic thinking, planning and leading. She's worked in 25 countries using appreciative inquiry to help 1,000s of people. Cheri Torres is a serial entrepreneur having started one nonprofit and two for profit organizations. She holds a Master's in transpersonal psychology and PhD in educational psychology.
Excerpts from this conversation with Jackie Stavos and Cheri Torres
02:50 The book is called Conversations worth having. And it is it's focused on the idea that everything we do happens in conversation, whether in conversation with others, or a conversation with ourselves. And so if we want to have the outcomes we are hoping for, we need to be careful about the conversations we have, we need to choose to have conversations that move us towards what we want conversations that invite strong relationships, and bring us well being as well in the way we engage in those conversations.
03:33 Now, I'm curious, I imagine that all conversations, start with the conversation with ourselves. And I'm also wondering, How much control do we have over those self conversations?
03:48 That's a great question, George. I think if you're aware of it, and we're talking about it now, you are you have an intention to decide, am I going to come into a conversation above the line from an appreciative space? Or, you know, am I am I below the line? And in our book, we talk about the importance of tuning into yourself, and simply asking a question, Where am I? Am I above the line, or that depreciated place below the line. And if you're below the line, and you're listening to this, just try this technique to pause. Take a deep breath, see how that feels in you and get curious and just pausing and breathing. Get you to move above the line. It just resets your whole body mindset.
04:33 Jackie, I want to clarify what the line represents.
04:37 So imagine a straight line. If you're above the line, that's called an appreciative space where I value you, George, I value the situation that we're in. And I want to add value so that's appreciation. If you're below that line, you're in that depreciated space where you know I may not be valuing you I may not value the situation. mission. And sometimes, if you don't think about your intended message, you could fall, the words can take you below the line. And even if you don't get enough sleep or have enough water, or, you know, just just your physiologic can push it below that line. So think about where am I? ----- 12:57 Now, Sherry, I noticed some, some powerful wisdom in there and advice. And what, what resonated with me is that when one when we think we're being criticised that instead of responding in anger, or defending, or counter attacking, we respond with curiosity.
13:26 Hey, George, that's exactly right. Get curious. Jackie mentioned that tuning in that, can we be intentional with our conversations? That when you someone criticises you, it's normal to feel defensive, or like wanting to lash back. But if you pause, that interrupts that pattern, and it also interrupts the, the biochemical soup that is starting to be dumped into your system. And if you then take several deep breaths, which is what Jackie mentioned, that deep breathing kicks in the parasympathetic nervous system, which further tamps down the cortisol and testosterone, and then getting curious is a positive emotion, which pushes you into the executive functions of the brain, where you can ask a question, you can be intentional with your conversations.
14:27 And I just add that there's a magazine behind me that says the business case for curiosity. So Harvard Business Review did an article on the business case for curiosity for business leaders, and there, you think about their intended messages. And if you were to just look up curiosity, all the health benefits of curiosity. And if you're naturally curious, it's easier it's more natural. You'll be asking general questions. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills
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| Selling with Personality Intelligence: Benjamin Bressington | 05 May 2022 | 00:36:12 | |
You can have more influence, persuasion or close deals faster
Understand personality styles and leverage the data about persuasion
Benjamin Bressington offers insights into the science of persuasion and selling based on behavioral research. Episode 93 (Ben is an Australian living in Florida)
In this conversation we explore:
About Benjamin Bressington Ben applies lessons from criminology and gamification to help companies and sales people close deals faster. Ben is the CEO of Behavior Sales, a leading personality intelligence company. His latest book is “People Ignorant: Unlocking Success, Confidence & Influence.” Learn more about how you can use the Behavior Sales techniques to boos your sales at www.BehaviorSales.com Download your free copy of the Behavior Sales book free download Excerpts from this conversation with Benjamin Bressington The worst thing you want to do in handling an objection is go feature benefit feature benefit because people become product pushers and not problem solvers.
02:28 It was designed for a different type of consumer behaviour. And one of the things is, you need to understand what we call sales resistance. And a lot of the things people are doing in today's communication is creating unintended resistance, hence, you get ghosted. Hence, people go, Hey, that sounds interesting. Will you send me a flyer? Will you send me an email? That's them brushing you off? Because what's going to happen next, they're going to ghost you, right? So the thing is, is people need to be aware of the words, they're saying how they're saying it because you're actually creating subconscious emotional resistance, which we call sales resistance, and therefore, you're actually sabotaging your own sales. So you can do this with body language, and you can do it linguistically. And that's what we're why we're sharing so much about behavioural intelligence, and how this has really changed. There's the old school of selling. And now there's the new school of selling, which actually uses data to actually provide people with a feedback loop on how to improve their communication. ----- Ben in wrapping up, if you could offer a sales leader, one, two or three bits of advice, and maybe it's something you've already said, but they're gonna they're gonna go meet with 13 for a sales meeting, and what might they be saying about we're going to change the way we're selling. And here's what I want you to do. Number one, is start addressing personality, understand personality and understand how to have personality driven conversations to create the connection to is look at how you're using your sales rep. recordings. A lot of people use record calls, but never do anything with them. They don't create, we can actually help a company create a winning conversation baseline that allows you to compare every conversation you're having against that to find out well, was my tonality different was my questions different, that type of stuff, right? So out like we've got immense data you're not even using. So therefore you're losing massive amounts of data. And three would be starting to look at how you're using persuasion. Are you using external or internal and if you're still using external I can promise you your sales are being killed. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills
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| Content Repurposing: Sally Curtis | 28 Apr 2022 | 00:35:47 | |
How to leverage your content by reusing and recycling it in other formats
Stay in touch with your market with bite sized messages
Sally Curtis points out the marketing power of bite sized messages and reveals how to leverage your existing content to reconnect to stay remembered. Episode 92 (Sally Curtis is based in Australia)
In this conversation we explore:
About Sally Curtis Sally is a content repurposing and marketing strategist who helps authors consultants, speakers and professionals leverage their wisdom to educate and retain their clients. She is the chapter president of the South Australian Professional Speakers of Australia. Learn more Sally Curtis and her programs at www.SallyCurtis.biz
Get your free copy of the ebook, The 3 Easy Steps to Turn Your Book into 2 years Worth of Content
Excerpts from this conversation with Sally Curtis
03:30 The reports and the white papers and the blog post don't go away, we still need words to to gather the information. But within the words, there are key points, key reminders. And if we can, it seems to me if we could represent those key points in a visual way that people need to be reminded.
03:57 Absolutely, and that's the key thing when your intended message is to create an impact for your audience. And you've got all of this great content. One of my beliefs is that your, your clients need to be able to consume you on their worst day. So if someone's having a few think back to your own as scenario, when you're having a really bad day, the last thing you want to do is read a long email. And that's when we get into ticking and flicking emails. So if you transport or parallel that across your articles, people aren't going to want to read a long article when they're having a bad day. So if you're wanting to create that impact by making it bite sized, you're actually making it easy to consume, easy for them to understand and easy for them to remain connected to you, even when they're having a very, very bad day.
04:50 And that makes sense to me because there's some days when I when I pick up the newspaper. I just I read the headlines and I read the comics
05:00 Yes, absolutely. There you go. Yep. And that's, that's the whole thing, what you've done there is you've automatically gone, it's that that is too hard. I'm going to read something that's fun, that's entertaining, that's inspiring, and potentially educational. And those little snippets are exactly what's occurred for you. So you've gravitated to something that's going to help you have forward movement that day, or being more of an inspired or educated state. And that's exactly what turning that long form content into that bite sized content enables your audience to have we the messaging is getting much more intentional. ----- 07:14 Hmm. So we need to reach our clients in a way that is easy for them, that feels useful to them. And and they might even I suppose would it be ideal? A good test is if I'd put out a bite sized piece of content or put out content? Would it be neat if people started quoting me?
07:49 Absolutely. And that's where when you have written a white paper on it, and these are the things that I say a white paper or book, we all have a we talked about this earlier, I have Sally isms. But we all have something you know, our name isms, we've all got rants, we've all got particular sayings that we say. And if you're extracting them and bringing them to your audience in a new way. And that repetition of ever coming out helps people identify with you. And then those bite size bits go, oh, that's one of Sally's or that's one of George's pieces, because it becomes instantly recognizable, and said, Here's the difference with visibility. Now you're recognizable now you're familiar. And one of the things that I find when you've got that authority piece, you've broken it down, you're now educating, inspiring, and helping your audience have forward movement Is often what happens is these people that are consuming you, and engaging with you, they actually see us start to send you referrals, and they start talking about you and this is before they actually even do business with you. So the bit they do business with you after the after they've actually become an advocate of you and they've started to send people to you. And that's where those repeatable or quotable messages, make it easy for them to tell a story about you because it was bite size again. ----- ----more---- Your Intended Message is the podcast about how you can boost your career and business success by honing your communication skills. We’ll examine the aspects of how we communicate one-to-one, one to few and one to many – plus that important conversation, one to self.In these interviews we will explore presentation skills, public speaking, conversation, persuasion, negotiation, sales conversations, marketing, team meetings, social media, branding, self talk and more.
Your host is George Torok George is a specialist in communication skills. Especially presentation. He’s fascinated by the links between communication and influencing behaviours. He delivers training and coaching programs to help leaders and promising professionals deliver the intended message for greater success.
Connect with George www.SpeechCoachforExecutives.com https://www.linkedin.com/in/georgetorokpresentations/ https://www.youtube.com/user/presentationskills
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