In this episode I share five essential steps to grow a successful multi six-figure online business. With over 10 years of experience helping businesses scale, I’m able to share the 5 key steps that all these businesses have taken to achieve their financial goals (and beyond!) I’ll bring in elements of my personal journey and adjustments I’m currently making in my business which will hopefully give you inspiration for your own. Listen now to start implementing the 5 step formula you need to take your online business to the next level. KEY TAKEAWAYS COVERED IN THE PODCAST

1. Demonstrate Expertise: Establish yourself as an authority in your niche by creating high-quality, long-form content.
2. Build Visibility: Utilize strategic outreach, social media, and networking to increase your visibility and reach your target audience.
3. Nurture Your Email List: Build a strong email list and nurture relationships with your subscribers to drive conversions.
4. Craft a Compelling Offer: Create a valuable and irresistible offer that addresses your target audience's needs and desires.
5. Master Launch Strategies: Develop effective launch strategies to maximize sales and generate buzz around your products or services.

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE September 2024 Masterclass Long-Form Content: Your Secret Weapon to grow your business How to become more visible and grow your audience Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter Transcript If you are looking to grow your online business, then this episode is for you. If you are a course creator, a membership owner, or a coach, and you have an online business, then I am going to be sharing with you the five proven steps to achieve a multi six figure online business. Over the last 10 years in business I have helped hundreds of business owners grow their online business, not just launch it, but grow it and earn the money that they want to earn from their online business. So they can either stop doing one to one or stop doing done for you work. The five things that I share in this episode are the five things that I see in every successful online business. They have these things. And they are going to be essential in you growing yours. Hello and a really warm welcome back to another episode of Your Dream Business podcast. As always, I'm your host, Teresa Heath Wareing. And if you are an online business owner, a course creator, membership owner, or coach, you are absolutely in the right place. Because in this podcast, I share tricks and tips and tools and strategies all around growing your online business. And what makes me qualified to do so? [00:02:00] Well, I have a degree in marketing. I've spent the last 20 years in marketing, last 10 of them in my own business, running my own online business. I have helped business owners hit multiple six figures in their business, have hugely successful launches and grow their list and their visibility. And that's what I'm here to help you with too. So today I actually feel like, well, I feel like in my business, we're doing a bit of a not a reset as such. We've had a few changes. A few things are being tweaked. I've brought up some new team members. Um, um, some new things are on their way. I'm going to be doing YouTube soon and we're trying out some different things with chatbots and various other things. And like I said, I'm getting some help because I'm getting increasingly busy. So, um, We are having a bit of a review of the business because obviously as I bring on new people, I want to tell them where the business is at and what we're doing and what we're trying to achieve and all that good stuff. And one of the things that I'm doing is reviewing the content I put out there and who I'm putting it out for.[00:03:00] And some of the content I'm creating is actually for a masterclass that I'm doing this week. So if you are listening to this episode in and around the day it comes out, which is the 2nd of September, then luckily you are in time to because on the 5th of September, I am running a masterclass called five proven steps to achieve a multi six figure business online, even if you think you've tried everything before. So in doing the presentation for that and getting that together, I have kind of honed in my content and come up with a framework Because it's so much easier for me to, frameworks are great because it helps me keep focused on my content, but also it helps other people remember that there's five steps to something and therefore what are those key steps and are they doing them? So what I thought I would do in this episode is give you a little sneak peek into what that content is. And obviously, if you join me for the masterclass on Thursday, it's free, it's live, you can ask me questions, then I will be going into more depth. [00:04:00] So what are the five steps that we need to have an online business, a successful growing online business? And I just want to back up a minute because I think I've talked before on the podcast, but I am going to say again about why I am focusing on the growing aspect of an online business. I believe there are lots of people who come into this space who are setting up online businesses with the dream of having an online business, serving lots of people, having a bigger audience, having a one to many. Proposition, which basically means you create one thing and many people buy it rather than one to one, i. e. if you're a one to one coach or a done for you service. So let's say you're a marketer and you currently do people's marketing for them. And instead you would like to transition through to a membership where you teach people or where you coach people to do it. So I see a ton of people coming into this space all the time. And what's [00:05:00] interesting is There are very few that really hit big, big incomes in this space. Now, I want to caveat that with one thing. Not everyone wants to earn a big income in this space, and that's fine. I'm not saying you have to, I'm not saying that that is part of being successful, but there are a lot of people who want to earn more than they are currently earning. One of the things that I hear a lot is I want to earn what I did when I worked. But without having a boss. So often people have come from a, an employee's job or a corporate job, and they want their business to bring them in the money that they used to earn being employed, but without having a boss. And what I'm seeing is lots of people moving into this space of having an online business, but then not many of them succeeding to getting the online business to where they want it to be, i. e. bring in the money they want it to bring in. And like I said, that doesn't have to be, you know, millions and millions, millions that could just be [00:06:00] covering their income. Obviously I'm talking about six figures and beyond because that is a really good way of me showing credibility. Like if I can do that, if you want to earn 50, 000, then I can definitely help you with that. So like I said, that's why I've kind of really focused on, okay, let me help people because that's the bit I'm really good at doing. And I think, again, if you've followed me for a while, you know that I Certified as a coach a few years back. And I talked a lot about mindset, but actually what I think you're going to see going forward is a lot more strategic advice. Now I am forever grateful that I have a certification in coaching and I know all about mindset and I have all these tools and strategies in my toolkit that I can whip out at any point when working with either my accelerator people...

This episode is an insightful discussion of me and my very lovely guest Hollie Whittles, an award-winning TEDx speaker and director of two digital companies. The conversation explores the impacts of AI on businesses, highlighting practical applications that can save time and money, and provides examples and guidance on how business owners can effectively integrate AI into their operations.  We also touch on the ethical considerations and potential biases associated with AI use. Hollie shares her personal career journey from talent management to leading her own companies, and her ongoing voluntary work promoting digital skills and entrepreneurship in schools and small businesses. KEY TAKEAWAYS COVERED IN THE PODCAST

1. AI is a valuable tool for businesses: AI can automate tasks, improve efficiency, and provide valuable insights, leading to cost savings and increased productivity.
2. Ethical considerations are crucial: As businesses adopt AI, it's essential to address ethical concerns such as bias, privacy, and transparency.
3. AI is accessible and adaptable: There are numerous AI tools and platforms available to businesses of all sizes, making it easier than ever to integrate AI into operations.

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Hollie on Linkedin, Website Connect with Teresa on Website, The Club, Sign up to Teresa's email list,  Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: AI is everywhere, but what does it really mean for our businesses and can it really save us time and money? And is there anything that we should be looking out for and steering clear of? That is what I'm discussing today with my guest, Hollie Whittles. Hello and welcome to this week's episode of the Your Dream Business Podcast, and thank you so much for joining me. Honestly, I appreciate you taking your time out. and hanging out with me. It's really, really awesome. So this week we have an interview and I'm actually interviewing one of my very good friends who I have known for quite some time, and we joke that she's quite a big deal. Hollie Whittles is an award winning TEDx speaker, author and director of two digital companies, Fraggleworks and Purple Frog Systems. Her passion is to educate, entertain, and engage. Spending more than 7, 000 hours speaking to audiences across the UK. She has helped hundreds of business owners to grow their businesses. Hollie is in constant demand. Her charismatic and knowledgeable approach empowers people to get results. They want their adoption of the right technology, strategic planning, and digital marketing. Hollie is also the national policy skills [00:02:00] champion for the Federation of Small Businesses, FSB, and is the vice chair of the CompTIA Community Executive Council. She also sits on the boards for Digital Leaders, Career and Enterprise Company, and the Digital Poverty Alliance. So she has quite a bit of experience in this sector. So Hollie is all about technology and AI. Basically one of the businesses you run, as you will hear, is a is at the forefront of doing some of this stuff. So what I wanted her to do was to come on and talk a bit about AI, maybe demystify it because Hollie isn't a techie person. Her husband who she runs her business with is more techie than she is. And one of the things that she does and one of the things that she speaks about is AI and how we can use it in our business and all of that good stuff. And I don't know about you guys, but at the moment I am seeing everybody talk about AI, I mean I have for a while but I am literally seeing you know, how to run social media using AI, how to do a webinar using AI, how to, [00:03:00] like everything just tags on the end using AI. So I think this is a really good conversation. We give some really practical ways in which we can use AI in our own businesses. I give a couple of examples of how I'm doing it. And hopefully it gives you a little bit to think about from the AI point of view. So without further ado, here is the lovely Hollie. Hollie, welcome to the podcast. Hollie: Hi Teresa. Teresa: I'm very excited to have you on. As I've already said, you are a very dear friend of mine and we've already been laughing because we just stumbled over the first bit, which was. Hollie: No, I forgot how to say hello. Teresa: It's tricky sometimes. It's tricky remembering who we are, what we do, how to say hello. It is tough sometimes. Hollie: Yes. Teresa: Molly, I always start my podcast the same way. One day I might change it. I'm going through a lot of tweaks at the moment, but for the time being, we'll stick with it. Please tell us who you are and how you got to do the thing that you do today. Hollie: So thanks for having me. I'm really excited to be here. So my name's Hollie. I'm from Purple Frog Systems. I'm one of the directors. We set up in 2006, I [00:04:00] think from a place of working for really big corporate where I'd burnt out and we were like, what can we do? My husband was in the same position. So we set up our own company and then we've gone from strength to strength and we do data analytics, machine learning, AI. So very much on the kind of the cutting edge of IT and wouldn't change it. I'm probably unemployable now. Teresa: I think we all are. If you've had your own business, like that's it. No one can ever employ you ever again. So let me go back a bit. First off, corporate, what did you do in corporate world? I feel like I should know these things about you, but I'm not entirely sure that I do. So I'll ask. Hollie: Yeah. So I used to work in talent management. So we ran sort of corporate programs across an entire enterprise level organization. So we had like apprenticeship, programs, we had graduates, we had vice president programs, and I organized some of those and we took people off and out the business and checked them off cliffs to see what would happen. And yeah, so it was all about sort of growing people and people development, but it was a big sort of IT consultancy. So they were all techie [00:05:00] people. Teresa: Okay. And your husband came from tech? Hollie: He did. Yeah. So he was running a gaming systems company. So he was their IT director, but it's a big American company. And they basically ran slot machines for all the casinos from Vegas all around the world. So he was always flying over there. Teresa: Nice. I mean, it's not a bad place to fly to. Hollie: No, exactly. Teresa: So you decided both at the same time to come out of your employed roles and start the business together. Hollie: Yeah, so he, he went first. I stayed an extra two years, but I was still a director of the business and then I, I sort of left my role to join him. So yeah, we, we kind of have, we got married, we bought a house, we went on holiday, we changed jobs, we did everything all around 2006. We just had some sort of midlife crisis. I think. Teresa: It was quite a year or two. Hollie: Yeah. Teresa: What made you go into, explain in very layman's terms, what it is you do for big businesses now? [00:06:00] Hollie: Yeah. So I always use the analogy of someone like Richard Branson or Alan Sugar, and they have very, lots of different arms off their business. So he has like Virgin balloons. He has Virgin Atlantic. He has all the different arms of Virgin. If he's sitting in his office thinking, how is the entire Virgin group doing? You've got all those different organisations and...

In this inspiring episode, I welcome Megan Tobler, the founder of Self Start Her, a thriving community for women entrepreneurs. Megan shares her journey of leaving the corporate world and creating a mission-driven business aimed at supporting and uplifting female entrepreneurs. Despite being laid off while pregnant, Megan focused on building a strong foundation for her community first before thinking about monetization. Listen in as she discusses her motivations, challenges, and the incredible support system she has built along the way. KEY TAKEAWAYS COVERED IN THE PODCAST

1. Mission Over Money Megan started her business with a strong mission to help others, putting community building and support before monetization. This approach not only set a solid foundation but also created a loyal and engaged audience.
2. Leveraging Skills and Passion Utilizing her sales and communication skills, Megan successfully launched the Self Start Her podcast, which became a pivotal platform for sharing the stories and insights of female entrepreneurs. This initiative was driven by her passion for connecting and supporting other women in business.
3. Navigating Challenges with Grace Megan's journey included significant challenges, such as being laid off while pregnant. However, she embraced these obstacles with resilience and grace, focusing on her long-term goals and leveraging the support of her family and community to continue building her dream business.

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Megan on Website, Instagram, Linkedin, Podcast, Youtube Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript Teresa: You will know that starting a business is not for the faint hearted. And most of us start understandably so with the intention of, I need to make money. I know that was a hundred percent me and we build everything else around that. So money is the first priority. And then we think about the audience and the websites and the messaging and all that sort of good stuff. But what if that wasn't your first thought? What if you started your business purely with a mission to help others first and then making money was the later thought. That's exactly what today's guest has done. And not only did she do that, but she did it after she was made redundant while pregnant with her first child. So in today's episode, you will learn all about why she created a community first and how she plans to monetize this in the future. Hello, and welcome back to another episode of Your Dream Business. Thank you so much for joining me. I really appreciate it. If you are new to the podcast, welcome. I'm your host, Teresa Heath-Wareing. And every week I bring you either amazing guests who have inspiring and awesome stories to tell [00:02:00] And then I mix that up with solo episodes where I give you strategy and tips and tactics and more kind of practical stuff. And today I have an interview for you. Now, Megan is someone I met quite some time ago when I was interviewed on her podcast. And in fact, if I remember rightly, I reached out to her and I found her podcast and said, do you want to guest or would you like me as a guest? And that's how we connected. And we've stayed connected ever since. And I'm so grateful to have her on my podcast now. So Megan Tobler is a trailblazer in the world of woman entrepreneurism. After 10 years in corporate world with a successful career in sales, She became passionate about redefining her definition of success and creating a life that would allow her to have freedom she craved and the ability to make an impact. As the host of the self start her. So it's like stealth self starter, but with her at the end podcast, Megan has created a platform for women entrepreneurs from all over the [00:03:00] globe and all walks of life to share their stories, paths, challenges, and triumphs. It is her goal to inspire more women and follow their hearts, launch their own businesses, and to start living life on their terms. So Megan really truly aligns with me and who I am and the work that I do. But what I love about Megan's story and what you're going to hear is she's kind of gone and done it a different way round to the way lots of people start a business. And the foundation she is building are phenomenal. And this is really coming from a place of passion, a place of wanting to serve. And honestly, you know, when you meet someone and they're just the nicest person. That is Megan. So I know you're not only going to love her, but you're going to be super inspired by what she is creating and building and want to go and follow her and check her out. As always, we link up to everything in the show notes. So you can go to Teresa Heath wearing. com /357 as in the numbers three, five, seven. That's the [00:04:00] number of today's episode. And basically you can find the show notes there and all the links to everything we talk about. So. Please welcome the very lovely Megan Tobler. Megan, I am so happy to have you on the podcast. How you doing? Megan: Teresa, I'm so happy to be here. I'm doing well. How about yourself? Teresa: I'm great. It's been a while since we spoke. When did I come on your podcast? Megan: Oh, goodness. I want to say that we actually touched base about a year ago this time last year. So it was probably March or April ish. Well, I guess we're in May almost, tomorrow. Teresa: Yeah, I think it was because when I spoke to you, you were pregnant. Megan: Yes. Teresa: And it was a very, it was an awesome conversation in terms of like, what you were doing. And I remember immediately being, Oh, I want to work with her. I want, I want to help her. I want to like, she needs to come and work with me in some way. Like I just loved you from the minute we had a conversation, which was awesome. So I always start my podcast same way. I do need to change it up. I will at some point, but we're not there yet. Please [00:05:00] explain to my lovely audience who you are and how you got to do the thing that you do today. Megan: Well, first of all, I have to tell you, Teresa, I think the feeling was absolutely mutual. I was telling you before we hit record today that you said something that really struck home with me a year ago when we connected, and that was to give yourself grace in the season of life. And so for the last year, any single time that I was feeling that I wasn't doing something in the quote unquote right way to really take a step back and just be like, you know what, I'm going to give myself grace right now. I'm going to do a Teresa. So thank you so much for doing that. Teresa: My pleasure. I'm so glad it's that. And I'm so glad you do it because you need to give yourself grace because you're doing a lot of things at once. So yeah, I love it. Megan: And we'll talk all about that. I'm sure about everything that we're doing, but to answer your question, as, as you already mentioned, my name is Megan. I, as from my accent can probably tell that I'm not based in the UK. I am actually across the pond all the way in sunny California. But I am the founder of self start her and self start her [00:06:00] is a growing community of women who really dare to take a chance on themselves and to change their lives. I've created this platform where I have created resources for aspiring and really new...

Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit. Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from. This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.   KEY TAKEAWAYS COVERED IN THE PODCAST   ●     Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!) ●     The difference between selling from love and selling from fear ●     Why we shouldn’t resist the experience of fear ●     Why you need to stop buying into the stories that we make up in our head about selling ●     Why we need to view putting an offer out as an act of love   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process.   HIGHLIGHTS YOU SIMPLY CAN'T MISS   ●     Why love is the only antidote to the fear that is holding you back in your business ●     How to sell with confidence, attract clients magnetically and build a business you love ●     The three pillars to selling from love   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sell From Love podcast Sell From Love website Sell From Love quiz Finka’s LinkedIn Finka’s Instagram   TRANSCRIPT  

Hello and welcome to this week's episode of the podcast. As I mentioned last week, I am still in Nashville. I'm recording this at the same time as I recorded last week's and we're having another interview because of the fact of, well, one, I forgot to and didn't forget, I ran out of podcast episodes and I had to do some recording over here.

And because I don't have my normal setup and things, I didn't really want to do a solo. Because it requires me recording more and thinking more. And for some reason my brain isn't working today. So I'm doing some interviews, but these are great interviews. And you know what's funny? Because I pre-record the interview so far ahead, I literally have to go back and re-watch them to remind myself what we're talking about.

And. Finka's episode today, the lovely Finka who's being interviewed. We talk about coming from love when you're selling, thinking about service, when you're selling and doing things that align with our values and the energy in which we come from. So it's quite practical in terms of, you know, marketing strategies, but also it's a little bit woo woo in terms of like thinking about the energy that we bring when we sell.

And I recorded this at the point The Club was just per open permanently, and obviously now The Club has been open permanently for quite some time, and it's really interesting to hear some of those conversations and actually how some of those conversations have impacted me going forward on what I've done.

So if you are concerned about feeling and looking a little bit sleazy, salesy type thing, or you want sell from love and sell from service, but sometimes that doesn't give people the motivation to actually buy from you. Then this episode is gonna be perfect. So I will hand you over to the lovely Finka and I will speak to you soon.

Okay. I am really excited today to welcome to the podcast Finka Jerkovic. Finka how are you doing?

Finka: I'm doing wonderful, Teresa, thank you for having me.

Teresa: Oh, my pleasure, my pleasure. We've just been having a really nice chat before we got on about all sorts of things. Mainly the weather, cuz I'm British and that's what we talk about.

Finka: And I'm Canadian and that's what we talk about.

Teresa: So we're very well suited. Very well suited. Finka before we get started, we always start the same way. Could you please tell my audience what you do and how you got to do that?

Finka: Ah, I am a sales coach and expert, so I talk to people about how to sell, how to get their work out there, how to get clients, and how to grow their business through this skill of selling.

Something that we weren't taught to do but are expected to do and know how to do for our businesses shows a super, super important thing that we know how to do. Feel authentic in doing it, and that for those of us that it has felt awkward or uncomfortable, how do you get at ease with doing it? So hopefully we'll talk a little bit about that.

How did I get to doing this wonderful work? I've been, I spent most of my career in corporate financial services, and I was either a salesperson, a sales leader, worked sales strategy, and then eventually became a sales coach. All of that done through two and a half decades in banking. And when I started my business back in 2013 as a part-time gig, and then in 2015 kind of said, Okay, let's put my big girl panties on. Let's do this thing.

Teresa: I love it.

Finka: You know, it was so funny because this thing that I had done all my life so naturally and so easily, I completely forgot how to do when I started my own business. And I had a theory about it, and I think I know two things. I have two theories. Number one, is it okay if I just jump in like this?

Teresa: Cool. You carry on. Yeah, yeah, yeah.

Finka: Good. So theory number one is whenever we start something new, we get amnesia. We forget that we already have skills and expertise and transferable skills. We all of a sudden, like they seem so unrelated, like, I've done all this stuff in the bank and then all of a sudden I'm starting my business.

Apparently I can't do anything. Like I, I don't even have to tie my shoes. Like that's how bad it got, right? The other thing that had happened is that there is something uniquely different when you're selling a product that someone else made versus something that I made.

Teresa: Ugh, completely. And obviously my background is marketing. I'd marketed every type of business you could imagine from the most wonderful to the most ridiculous. And I know marketing, I can market myself. Yeah, no, no I couldn't no. Cause like you said, it's not when you're doing it for someone else. It's not you. It's not, you're not going out. They're going, I'm pretty amazing actually.

You're saying something about a product or someone else and it's easy to say. So I'm guessing like, did you fall into sales back in the corporate job or is it something that naturally you are very good at. You liked? Cuz that when you think salespeople, you think a certain type of character and I'm not getting that vibe from you.

Finka: So when I ended up in sales, I ended up, because I love to help people. I love solving problems. I loved helping people get what they want. And that's what's, I get goosebumps right now in my whole body's just kind of vibrating. That's what selling's about. And somewhere in our history, So, so I did my research, so the word sell.

Prior to the 11th century. So it was sell on, which meant to give. Somewhere around that 11th century is shifted. And it shifted to get something for the thing that you give. And so there was this transference of how this word initially was meant to be. That's why we feel like we can, we wanna serve, we wanna help, we wanna help people get what they want.

That's the source of the word selling. And later in years, you know, it shifted to me like, there's this exchange of goods and services. I give you this, you give me that, I get you this, you get me that. And so, that shifted in the after the 11th century. Hence why now we have these two very different experiences in selling.

I wanna help people, Oh, but then I gotta do this thing called selling. I don't wanna do that thing cause that feels icky and uncomfortable. But that's not what we're doing. We're actually just go out there, be yourself, show up. Genuinely wanna help people. Try to help them get what they more, more of what they want and the more we can forget about ourself in that sale. I'm gonna preface in quotations. The better we're gonna be at it. And now it was the problem...

Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality. Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business. I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!   KEY TAKEAWAYS COVERED IN THE PODCAST  ●     Where to start with being consistent ●     Why you should put out less content than you think you need to ●     Consistency and quality matters more than anything else ●     The difference between perfect content, viral content and quality content ●     Don’t base what consistency looks like for you, based on what other people are doing ●     Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later ●     The pros and cons of batching content   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.   HIGHLIGHTS YOU SIMPLY CAN'T MISS ●     How to know if it’s quality content that you’re putting out ●     How to simplify the content creation process ●     Why you shouldn’t be afraid to repeat yourself ●     How to batch create your content   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mary Hyatt’s Podcast Amanda Warfield’s Instagram Amanda’s Warfield’s Podcast   TRANSCRIPT

Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes.

No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from.

All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries.

And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG.

I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's house where we stay when we come to Nashville, and she's very kindly found me one of her microphones cuz luckily she's a podcaster too.

And in fact, I'm gonna link to Mary's podcast in the show notes. So she very kind of got me a mic. It's early in the morning, we're about to go out and get breakfast, and I thought I better get these episodes recorded. So what I'm gonna do for the next three weeks, because we are so far ahead on the interviews and I feel like I just feel really disjointed when I interview so far ahead and I'm about to do a whole another batch again.

I thought, do you know what? To help me and help the interviews. I'm just gonna do the next three weeks as interviews. So the next three weeks are all interviews. They're all really good. You're gonna get so much good stuff from it. But that's what we're doing cuz it's so much easier for me to do the intro and outro while I'm not at home.

And then when I get back home, I'll get back to doing solos. And I might do a chunk of solos. But also if you listen to the podcast regularly, last week I did [00:04:00] say, How do you want me to mix it up? Do you want me to mix it up? Do you want me to change it? I did have a DM from someone saying they much prefer the solo episodes, so let me know.

But for the next three weeks we've got interviews and if you do like the solo episodes, do listen. They're still gonna be great. So today's interview is with Amanda Warfield, who talks all about content, long form, short form, how to be consistent, gives us her ideas on it. So I'm always happy to have a conversation about content because it is something that is always constant in our world.

So, Obviously do take a listen to this one. She's got some good ideas and I think this is gonna be really helpful even if it just refocuses you back onto, Okay, where am I going with my content? Cuz I know it's something that we look at all the time. Anyway, I'm gonna hand you over to the lovely Amanda. Enjoy.

Okay. I am really looking forward today to talking to Amanda Warfield. Amanda, how are you doing?

Amanda: I am great, Teresa. I am so excited. I know we've been trying to connect with this interview for a while, so I'm really, really [00:05:00] excited to be here with you today.

Teresa: It's been a, it's been a long time coming, hasn't it? So it just feels like, yeah, time just flies in one way, but also you do things and you think, "Oh, I'm not gonna do that for ages." and then suddenly it's like, "Oh no, we're there already." So, yeah, And this is meant to happen at the end of last year. And anyway, we're here, which is the main thing. So Amanda, we always start the podcast exactly the same way by asking you to explain to my lovely listeners who you are and how you got to do what you're doing today.

Amanda: Absolutely. So, hi, I am Amanda Warfield, as Teresa said. I am a simplicity focused content marketing strategist and honestly, it's kind of funny the way that I got into this because when I first started my business, I was very much focusing on simplified living capsule wardrobes and things like that. And then the longer I was in business and the longer I was doing that, that evolved into time management for business owners, which.

Then evolved into the content marketing strategy side of things, which [00:06:00] pulls in the simplicity focus where I started, and also the time management side of things. Because my mission is to help women entrepreneurs in particular, really fit their marketing into their business without it taking over their business.

So a lot of what I focus on is, okay, this is content marketing strategy, but with the lens of simplicity and time management just piled on top.

Teresa: Love it. So when you say, you know, when you started off talking about simplicity, does that mean you're super organized?

Amanda: I mean, yeah. Yeah.

Teresa: I love the other thing.

Amanda: I can toot my own horn, but yeah.

Teresa: No, I love that. I did once watch Marie Kondo and it lasted, well, I looked at my drawers the other day and I have to pull 'em out every six months and redo them again because it, yeah, it doesn't quite continue that way. But I try really hard, cause it does. When things are simple and organized and tidy, it generally does make your life so much easier, doesn't it?

Amanda: It really does. And I am [00:07:00] organized to the point where my husband, when he doesn't want me to throw something away, he will hide it in our attic where I won't find it so that I don't find it. And every time I go out there, there's something new. I'm actually, Where did this come from?

Teresa: I love it. I love it. Okay, so let's talk about the content side, because one thing. I think a lot of my lovely listeners wouldn't necessarily think is simple and content, because content is an absolute beast. So first off, let's start right at the beginning. What do you mean when you say the word content?

Amanda: So content to me, I...

Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.   KEY TAKEAWAYS COVERED IN THE PODCAST  ●     Having an online business is about more than just a numbers game ●     The practical things that I do to ensure I truly know my members ●     The importance of being accessible and not hiding behind your team ●     I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t! ●     Next year I will be running two more Your Dream Business Live events, and you can join the wait list now!   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You need to show up and let people get to know who you really are, in order for people to really be able to connect with you.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join the wait list for next year’s Your Dream Business Live Event Drop me a DM and let me know your feedback on the podcast TRANSCRIPT Hello, and welcome to this week's episode of the podcast. How you doing? Did you catch the two part podcast episode I did last week with Niki Hutchison. We decided just to mix it up a little bit and do a joint podcast. So half of the interview was me and the other half of the interview was on her podcast. Also, I've had some really lovely feedback about the podcast episode before, when we were talking about failing in business and the fact of sometimes you have to try things and they don't work. And you just do something else. So if you haven't listened to that one, purely from the feedback I'm getting, I think it's a good one. So go and check it out. This week I wanna talk to you about how I make personal connections with my community, even though I have an online business. Now, the reason I'm bringing this up is a few different things is one at the time of recording this last week. Was it last? No. Yeah. Last week was the Insider Experience. And the week before was my event, my in-person event. Like having those people around me is just phenomenal. Like they are the nicest, most amazing humans in the world. And it was so good to meet people in person, not only my existing members, but also new people who listened to the podcast or who followed me for a while. So that was so cool to actually meet people. And then this week, this last week just gone, we did the Insider Experience. And again, it was so nice to welcome all new faces into the club in order to show them what it was like. And lots of them have decided to stay as a member, which is ACE. And I love it so much. I'm so, so honored that that's the case. And I realized when I was doing part of the Insider Experience. Well, it wasn't part of the Insider Experience, it was actually this morning, we did it. We went Live in the group with a few of my members and someone asked a really good question in the chat saying, I obviously know my Executive Club members really, really well. Do I really know the Club Members as well. And. Do they still get that kind of relationship with me. And listening to what the members were saying. I kind of feel like it's a bit like a bit of a superpower maybe that I've got. And actually this falls in line with the fact of. I always suspected, but I'm, you know, fairly positive that I'm a, an empath and can feel, you know, I can feel things. I can feel people's emotions. I can feel people's moods and I can relate to them really quick. I don't know if you're an empath or if you just think I'm talking lot of rubbish, which is fine either way. So yeah, so. I wanted to talk about how to make that personal connection, because what happens when you have an online business is all of the strategy. And all of the focus around a success of an online business is all about numbers. It's a numbers game. And it's all about getting huge numbers of people into our world. And that's how you make money. If you've got a one to many program or a membership, or a course, then obviously the more people that buy the more. You know, obviously the more you make well, that's fairly obvious, but as in, you know, the more it makes sense. So for instance, the work I put into the membership when there was just, you know, a small group of people, right at the very beginning, it wasn't profitable. And to be honest, the time I put into it now, I think my, my husband would argue it's still not profitable, but I love it. So it's fine. I don't mind putting effort in, but yeah, one thing that was really lovely is like I said, some of the comments that came in and one of my new members, Annie, said that, you know, I've only known T for a few months and she knows already who I am, what my business is, what my family life is like and what I'm, you know, and what my struggles are. And my challenges are, which was ACE and so good. So then I was thinking, well, how do I do that? How do I make sure that I can have that personal connection? Cuz for me, it's really important. Because as you well know if you are a regular listener, I have adopted the phrase of the lovely Mary Hyatt. I see you. I hear you. You matter. Well, how do I live by that? How do I actually make sure that I do see and hear people. Because we're not perfect. We are humans and we all make mistakes, but these are some of the things I do probably to try as hard as I can to ensure that I notice people and not just obviously in a sales process, cuz that's just a bit sucky. If that's the only reason you're doing it. But genuinely, you know, cause I can't sell the membership and be like, I'm like this and then they join and I'm like, who are you again? So some of the things that I do to do this is really simple but important steps and it might seem unusual. This is my dog going in and out. So if you can hear him, I apologize. I've got the door open. My husband's not here at the moment. He's missing his dad. So he really likes to be in and around by me. But, and if I shut my door to record this podcast episode, he would scratch on the door and moan and try and open it. So it's safe that I just, you have an occasional tip tap of feet. Every so often. Anyway, so yeah, so I think some of these things are really important. If you want to make that extra effort and you want to really pay attention and it's not just for online businesses, it can be any businesses. But for online, I think in particular it's even more important. So, you know, straight off the bat that I reply to my own social media messages and my own DMs. And I'll often reply with a voice note or sometimes I send a video if my face is okay and I've done my makeup and I'm not feeling too tired. I. and I think that's really important. Now I'm confident that most of you listening to this, if not, all of you are doing that yourself. You are appreciating the people who DM you and you are getting back to them. Sometimes things get lost in the requested bit. So I do have to keep an eye on that. And if I haven't got back to you and you'll start thinking, you're doing it back to me, then please DM me again, because that's obviously slipped through in that. But yeah, so. So I think it's super important that I'm the one who does that, and it is super important in our business that we are the one that does that. There are lots of people out there in this world who hire someone to reply to the social media post and to have those conversations and to manage the accounts. And yes, I have the lovely Becci McEvoy who helps me with the content side, but in terms of the management or in terms of the proactive stuff and the reactive stuff, it's me. So, so yeah, that's the first thing. So obviously I make sure that I'm seen, I'm visible and that we can have conversations. The other thing, which is a bit of a, like, you know, a bit of a tech thing, but it's good is seeing what they've done within your world. So for instance, every time someone downloads something, if they take part in something, if they've clicked something, then we tag them. So being able to see where they came from or what they've done, cuz again, it's just a nightmare. If you have, if someone's been in your world and you haven't acknowledged it. And. I heard this awful story that someone told me the other day, and this is just shocking. And I'm obviously not gonna divulge any of the key details, but someone told me that they'd done a program with someone and it was a fairly smallish program. So I think they said about 30 or 40 people in it. And they were one of those people. And. It was a, it was an ongoing program for a little while. So it wasn't like just a one off course or a one-off day thing, and they'd done it, they'd gone through it. And I think they were still paying to be in something with this person and this person DMed them a voice DM saying, have you seen this course? I really think you should do it. And that was the one they did. So, not only did they DM them to cold sell them a course, but they DM someone who'd already done the course who they would've seen. And it's like, wow. Talk about not knowing who your people are. And like I said, we make mistakes things slip through the net, but if someone is sat on a session with me for some time or multiple times, I'm gonna know who they are. So, so, yeah, so I use the tech side in terms of like tagging and stuff like that, just to remind me, cause obviously, you know, when you get lots of people in your world, it does get a bit tricky try to remember it

Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world. Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness. Her goal is for entrepreneurial women to enjoy marketing and the results that it brings. This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!   KEY TAKEAWAYS COVERED IN THE PODCAST ●     The difference between organic marketing and paid marketing ●     Why organic marketing is the solid foundation you need in place ●     The importance of an authentic brand consistency ●     Different ways you can build your audience ●     How getting negative comments can actually help you show up more naturally as yourself ●     Why you need to pay attention to your insights and use them to be a detective in your own business ●     Why purpose is more important than how often you post ●     Why joining a membership isn’t enough, you need to join in too ●     Whether it’s possible to accelerate not caring what people think of you and showing up more authentically   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!   HIGHLIGHTS YOU SIMPLY CAN'T MISS ●     How to grow a business using organic marketing ●     What needs to be in place before you start doing organic marketing ●     How to choose the right place to be, when you’re just starting out   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Head over to part 2 on the Audience Growth Podcast   TRANSCRIPT   Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible. And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter. We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome. Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode. It's a really good conversation. It's definitely a one of like, get your coffee, sit down, or, you know, it's gonna feel like you're having a chat with us. It's really,really cool. So I'm not gonna take up any more time. I am gonna go straight to the interview. Enjoy. Okay. I am really excited today to welcome to this very special podcast Niki Hutchison. Niki, how you doing? Niki: Hi. I'm great. Thank you so much for having me. I'm excited about what we're doing today. Teresa: We're kind of, you know, cuz I'm more about honesty. We're kind of winging it if I'm honest. So we've decided that we're gonna do this cool concept of, we both have podcasts. We both wanted to interview each other. So we thought. What if we did like a two parter, one part on mine and one part on Niki's. So good luck listeners. Let's see how this goes. But as we're over on my podcast, let me start by as I always do Niki, please introduce yourself and tell everybody who you are and what you do. Niki: So my name's Niki Hutchison and I am a business and marketing expert. I work with entrepreneurial women who are looking to grow an engaged audience to grow their businesses. Teresa: Amazing. So you and I fit very nicely in terms of what we do. Have you always done this, Niki? What, what's your background? What did you come from? Niki: I haven't, I haven't, I worked as a brand strategist for many years in ad agencies, studied advertising, marketing, and then I had my kids and worked out that, that wasn't really a great environment for a working mother in my experience. And. I actually had, uh, I lost a lot of confidence as an employee. And so when I left, after my second maternity leave, I didn't have the confidence to set up anything related to marketing. So I set up a kid's hip hop dance company, as you do. Teresa: Well, they naturally seem to go from one to the other. Uh, I'm assuming you have some hip hop dance something. Or did you bring in a teacher? Niki: I cannot dance. Teresa: Perfect business. Niki: Yeah, doesn't it. Basically, my kids were young and also when I had been working in the agency, I'd been working on a big research project for the Scottish government into how to reduce antisocial behavior amongst children and young people. And the main findings were that they need a strong role model and an activity that they love. And I thought, "Hey, I could provide both of those with a hiphop dance company." So that's what I did. And I grew that business for eight years until the pandemic. So we were delivering classes all over Scotland in nursery schools, communities. I had a team of up to 40 at one point, and then the pandemic hit. And I quickly decided that actually the business model was not going to be viable for a very long time. And so I closed that down. And a few years prior to the pandemic, I had started this marketing business. Finally feeling that I had enough confidence and know how to run a marketing business. And so I started this business in 2017 and I've been growing it ever since. Teresa: That's so funny, like what was it that made you not have that confidence? Like, because I, I came from marketing as you may or may not know and don't agree in it where my entire life in it. And for me, when I left, it was just the most natural thing. What else was I going to do? Cuz that's all I knew, but my, how I'm helping with marketing has changed over the years of my business. So was there something in particular that made you go, "Do you know, I can't do this." Or was it just the process of having children and being out of it? Niki: No, it was, it was actually a boss. It was actually a male boss who treated his department badly, essentially. You know, in, I dunno if it's the same, you were client side marketing, weren't you? Teresa: Uh, yes. So I was for worked for an agency. Well, no, I worked for an agency and I was client side, so I've got folks. Niki: Oh, okay. Okay. Teresa: Yeah. So the last job I had, I was agency. Niki: So I signed often in agencies. There are people who are promoted because they're incredibly good at their jobs and they're very good with clients and they're great at what they do. And then all of a sudden they find themselves in charge of these departments and they actually haven't had any training in management. Yeah. Yeah. And I actually had an ectopic pregnancy in 2019 and I was off work. I'd lost so much blood. It was it, it ruptured misdiagnosed, bloody blah. I'd lost so much blood. Sorry, I'm saying 2019. That's wrong. 2009. Teresa: I was gonna say that time recent ago. Niki: Yeah. A long time ago. And I'd lost so much blood that I was off work for three months. And when I went back to work. I was pulled up on the work that I had been doing the day that I was hospitalized. Teresa: Oh, wow. Niki: And when I said, are you talking about this brief that I was writing the day that I was hospitalized? I was told everybody has off days. And that was just standards kind of office crap. I realised I like to swear on this podcast. Teresa: We can say crap, that's fine. Like see this, you know, it's something you'd done for all those years. You knew what you were doing. You were obviously good at what you did, cuz you couldn't have stayed in a job that entire time, if you weren't. And just because of some someone's bad management that then knocks your confidence, which then means, you know, And obviously you went into a business, which was great and you loved I'm assuming and was wonderful. But what if you didn't, what if you went into something that you hated or went into something, you know, or tried to get another job or, you know, all because of that...

Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later. I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.   KEY TAKEAWAYS COVERED IN THE PODCAST

• There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan.
• If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business.
• Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience.
• What the club looks like today, and what’s included at each level.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   It's your business and your life, if something isn't fitting for you, then don’t do it.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sign up for the Insider Experience   TRANSCRIPT  

Hello, and welcome to this week's episode of the podcast. How are you doing? I hope you are well. This week. It's a solo one and it's a bit of a conversation this week. I wanna talk about the reasons behind me closing the lower level of the Club. Because I think it's super important to be honest about this stuff. I think. I don't know about you, but we watch a lot of people online.

We see a lot of people on Instagram and a lot of other people's businesses, and sometimes we can look at them and think, why is it all just so perfect for them? And isn't working out that way for me. Because let's face it. There is not a single person in business that has not had some failure or something go wrong or something not go as planned or, you know, not be perfect all the time. That just isn't business. That isn't true.

And I think the problem is when we don't see that people are honest about stuff, we start to think that we are the only ones. So, and I'm not saying that, you know, what I'm talking about today was a failure, but it certainly was a learning thing for me. And I certainly learned some lessons and I made a change.

So that's the first reason I wanna talk about, cause I want you to know that it isn't all sweetness and light and perfect and amazing and beautiful in business cuz it's so isn't. The other reason I wanna talk about it is I want to give you the knowledge and to empower you to know that if something's not right, you can change it.

It's up to you. It's your business. Don't care what anybody else thinks. Why anybody else might say if something changes or the fact that you think, "Well, I'll look a failure or I'll feel this or whatever." who cares? It's your business, your life. And if something isn't fitting for you and I've got some great examples of other people, who've done things.

If it's not fitting for you. Then don't do it. You shouldn't do it. So let me talk about the club and I talk about the club a lot, and this week as I record this, there's an open house in the club. So if you are listening to this on Monday and you wanna join the open house, you can still do that. Please come and see what we're all about.

I'd love it. It's called an insider experience, but I keep calling it an open house because I feel like you'll know what I'm talking about by an open house and our cool name of insider experience, although it's cool. And it is what it is. I think, you know what I mean by open house. Anyway. So the club had three levels.

So initially the club started as the academy had one level, and then I started to see that there were certain people within the membership who needed more and were maybe getting, not frustrated. But maybe we're asking questions that were a bit further on than the majority of the people. And I was getting concerned that if I didn't provide something for them, and I certainly could, because I am more than knowledgeable in the area of scaling and growing and all this.

And if I didn't provide something for them, that they would go and look to get it somewhere else. Where I knew I could exactly do what they needed to do. So I think quite some time ago, I introduced Executive Club. So Executive Club is the higher level of the membership. And this is for people who are ready to take things seriously, are ready to put in the work and are ready to show up for themselves and for their business.

And. The thing about executive club is it's not extra training. It's not extra courses. It's not 10 more downloads. It's not anything like that. It's my time. So what they get in Executive Club is they get more coaching calls with me. They get more hands on time with me and they get, uh, co-working with me and like half a day planning session each quarter. They get an extra day SOAR, which is the SOAR that is my club only online event in December. And they get discounts to anything else that I might, you know, put out there that needs to be paid for. But basically the thing is I understand their businesses inside and out.

I know them, I know their families. I know their partner's names. I know their kids' names. I know what's important to them. I know what drives them. I know when they need a carrot, I know when they need a stick, it's about me really understanding them so I can serve them better. So I introduce Exec Club and I love it.

And it's great. And it really, really benefited the people who I chose to go in it. And I handpick them to begin with. Now anybody can join Exec Club. You can go and join like anybody else but often it comes through referral. It comes through a conversation with me. Because I need to make sure it's the right fit.

But it's a great group of people. It's a very close knit group of people who really support each other. And it's awesome. So we introduced that and the club at this point was just moving from $59 a month to $97 a month, which I a hundred percent stand by the value that I give people, even in the main club.

I know most people and their businesses and their lives. I might not know their partners or children's names, but I know who they are and I know what they do. And I follow them and I invest my time in them. So I am 100% confident in my pricing strategy of $97 a month. It is worth that and more. Things like the mindset hour, the content hour, the coaching call, the fact that you get to pick my brain as, and when you need it,

I know that money is more than valuable. I've been in membership that cost considerably more than that one I'm in at the moment. And they don't give half as much as what we give it in my membership or as I give it in my membership. So, but the problem I kept having was everybody kept saying, I can't afford it.

I wanna join. I wanna be in your world. I can't afford it. I wanna join. I wanna be in your world. I can't afford it. And I was thinking, I really like serving everybody and I love helping people who are just getting started. And I don't mind answering the stupid questions. There are some people out there who hate the stupid questions.

Personally. I don't I'll answer any, I love them all. So for me, I was like, how can I get those people more in my world? How can I support them? So they can develop and grow to get to the point where they could afford the higher level club. Where their businesses is thriving, because paying out anything like this is about priorities.

It's about where we put the value. And as long as I can show people there's value, then they would decide whether it's for them or not. So I wanted to introduce a lower level like said for, for those reasons one, so that I had a more entry point into my world from a business strategy, point of view. If I had a lower level.

Okay. It wouldn't bring me the money in, but it would bring me them into my world. And I'm more likely in a future date to show them the value of the main club. But mainly so that I could offer something to people who couldn't afford it. And mainly I could support them in a way. But obviously I had to differentiate the one level to the other level because I couldn't have people coming in at $19 when people were paying $97 to be in the club. So I looked at what I offered and I pulled out some things and I said, okay, at each level, this is what you get. And it really made sense to me. And what I offered at the lower level instead of a coaching call, which obviously is huge value. I offered a Q and A. So I would do a Q and A once a month in the club, in the Facebook group.

And they could post their questions and I would answer their questions. And I felt that this is a good compromise. It was a good compromise to me being able to answer their questions, but not giving away the stuff I give on a coaching call, which obviously the beauty of coaching call. And like I said, if you join, if you, if you are joining or will join the open house, the insider experience, you'll get to see how I do a coaching call.

But the reason how I do a coaching call is I ask questions back. I understand who they are in their business. Because if someone says to me,...

Today’s episode of the podcast is an interview with Emily K Thomas, an energetic advisor, podcaster, blogger and educator!   Emily helps people to be more in line with themselves, and her mission is to help you remember your soul's calling. She loves the deep soul work of energetics and helping people to live an aligned life, especially creative entrepreneurs.   This episode pushes the ‘woo’ boundaries, but I really encourage you to listen to this, even if you're a bit skeptical about things like energies, alignment and souls purpose, because throughout the interview I ask lots of questions for the same reason – but we had such a lovely conversation and I think you’ll get a lot from it!   KEY TAKEAWAYS COVERED IN THE PODCAST

• How different opportunities start showing up for you, when you start showing up differently in your business
• Why you need to look for the subtle signs that are telling you that you are misaligned
• How to discover your true energetic DNA and make empowered patterns of choice
• How understanding your energies can help you outsource more successfully
• Why you are an exact energetic match for your current circumstances
• Why your energy is subjective, and even people with the same energies, will experience it in individualised ways
• Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters!   HIGHLIGHTS YOU SIMPLY CAN'T MISS

• What energetic DNA is and how to utilise it in your business to be successful
• How to raise your energy and vibrations when self-doubt sets in
• The chance to get a free mini session with Emily!

  LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Emily K Thomas Website and Quiz Emily K Thomas Instagram   TRANSCRIPT

Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that.

How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it.

And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center.

I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because actually some of this is really going to fit with what I said last week. But what I find most fascinating about this kind of accidental matchup is last week, we talked very practically about how to find out what your values are, looking at, how your values fit in with what you do as a business.

And this week we're pushing the woo boundary a little bit. So, you know, I am, I love a bit of the woo. Really do. I'm also very conscious of how much of that we share on here, because I know that's not everyone's bag. And I like to come at it from a place of almost devil's advocate. I almost like to bring it along because I like it.

But at the same time, I question it and I question it for those of you who aren't keen, or this isn't necessarily your bag. So I really encourage you to listen to this, even if you're thinking, mm, like talking about energies and alignment and soul's purpose, all this sort of thing might not be your thing. I'd still really like you to give it a go.

Because like I said, there are some questions where I go, but really. And do you think, and how is that true? And so I do try and question it for my own sake, but like I said, also for the sakes of, of those of you who are not as, you know, not feeling it as much as maybe I do on occasions. And there's still a huge skeptic in me in certain things.

But then there's other things that I just think, well, what's the harm, you know, if it doesn't hurt anybody, what's the harm. So like I said, I've got lovely Emily on it was a really lovely conversation. She has a beautiful voice. She's also stunning, you know, one of these people that you think you've just got everything, you've literally got everything.

She, her Instagram is like, Just picture perfect life. I'm positive her life is not that perfect all the time. I can only hope that that's the case, cuz it really does look Instagram perfect. She's beautiful. Her husband's gorgeous. Her kids are stunning and she's just a really nice person. So I think you're really gonna like her.

And it's a really interesting conversation. So I will let you take a listen to the lovely Emily and I can't wait to hear what you think.

So I am really excited today to welcome to the podcast Emily Thomas. Emily, how are you doing?

Emily: I'm doing so well. It's so great to connect with you finally. And we've tried to make this work a couple of times and I'm just so, so honored to be here and to share this work with your community. It's so exciting.

Teresa: Oh, I am. I am very excited and it like, we've had to rearrange mostly my fault a couple of times I feel dreadful about. But it. You know, it happened and that's the main thing. So, and you are here and you're talking to my audience, which I love. So Emily, we always start the same way in terms of you telling my audience who you are and what you do and how you kind of got into doing what you do.

Emily: Yeah. And, oh my gosh, that's a loaded question, cuz I could go in so many different angles, but I'll just keep it brief because I like to imagine that I'm talking to a, my daughter, right? My, my three and a half year old daughter, when I'm explaining what I do so that it makes most sense. So basically what I do is I read energy.

I help people understand where their current vibration is and where they need to go. And then I help them shift vibrationally through different patterns of choice. OK. So what does that mean?

Teresa: Yep.

Emily: Well, to me, I. Have you ever met that person in business that is like doing it all that has, has created the funnel that has created the, the email sequences and is, you know, appearing to be very successful.

And they might very well might be successful, but they haven't reached, like, let's say their goal is a million dollar mark and they just are so frustrated because they feel really capped out because they've hit a plateau. Well, that was me. I've built a couple businesses and I've been extremely successful and I always wanted to get a little bit more successful though.

I wanted to have those million dollar years and beyond, and I just couldn't figure out why it wasn't working. And. I had to take a, a few, a few months of introspection to really connect the dots and figure out how I actually allowed my life to become so abundant in so many different areas. For instance, with my marriage, with my children, with my, my houses around the world.

Like all of these different areas and the common thread was energy. When I managed my energy and understood how I was embodying the energy of what I wanted to create in those areas of my life. It started to come, come to fruition. So I decided, "Hey, how can I actually apply this methodology in my business? So that it creates that financial freedom and also the sense of freedom that I've been craving for."

So I applied it to my business and things just looked a lot different than it did to the, you know, the marketing course that I was taking the mastermind group that I was in, it all started to look different than what I was taught, but I embraced it. And when I started embracing that, what happened was, is I started saying yes to my energetic DNA and we'll go into what that is.

And that's when things started clicking into place. And not only was I working less and activating the sense of freedom and joy. True, true freedom and joy. And what that feels like...

Today’s episode of the podcast is a solo episode all about the power of networking, what it’s all about and what it should never be about.   I share with you my recent experiences of re-entering the world of networking and invite you to my open house event, taking place this month!   KEY TAKEAWAYS COVERED IN THE PODCAST  

• All the things that I have unlearned about networking and what I am now doing about it.
• The reason why you want to build your network is because you're looking for reciprocity, not to sell to people.
• The world has changed a lot, and we need to be considering our network and the people that we surround ourselves with as a key strategy of our business.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   Networking is not about selling, it’s about finding people who you have a connection with, or people who complement your business.   HIGHLIGHTS YOU SIMPLY CAN'T MISS

• I am having a Club Insider Experience, to give you a sneak peek into my membership – and I would love you to join me!
• During the Insider Experience week, you will get to join me and all of my amazing members for training on systems and getting organised, coaching calls, mindset workshops, content hours and networking.
• This all takes place from 12th to the 16th of September and is a chance for you to join me and my members in the Club for FREE!

  LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Sign up for the Insider Experience Natalie Hurdley – Networking Queen Becci McEvoy – Dream Business Club Content Expert In Person Live Dream Business Club Event   TRANSCRIPT  

Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're good. I hope you've had a great summer and I'm back. I'm back after doing the replay ones. I had some great feedback from them. It's just really nice to hear some of like the old episodes.

Some of the people I've interviewed before. I think probably the one I got the most feedback was Michael Hyatt's. So if you haven't been there, listen to that. You definitely, definitely want to, because it's a great episode. So before we get started today, I want to talk about something that's happening in The Club.

And actually it's, it's really relevant to today's subject. Because I am doing an open house in The Club from the 12th of September through to the 16th. And basically we're calling it the Insider Experience where you can come and see what it's like to be inside the Club for free with all the Club members.

So I am opening up everything in the Club that you can do. And we have got so many good things going on that week. And you can see it as like either a pick a mix. You come in and do the bits you want, or you attend as many as you can. But really the idea is. I get lots of people asking me questions. I get people joining the Club to see if it really is the way I say it is.

And if I'm the way I say I am, because I don't know about you, but I've been a member of other memberships and other groups where I've been swayed by the person who's the face of it. And then I've got in there and I'm not gonna name who they are, but I've got in there and that person has never ever been present.

In fact, the only time they were present was to sell. And I just felt like that just sucks, like completely and utterly sucks. That to me is morally wrong. Like you bring someone on because of the fact that you are, you know, they are liking you. You listen to this podcast because you like me, which is so very kind of you.

And I appreciate that greatly. So if I decided I didn't wanna do the podcast anymore and I got someone else to host well, you wouldn't listen to it. Would you? So it's the same with memberships. So I actually had someone, um, I was talking to one of my members who was fairly new and she'd only been in a couple of months.

And she said, I joined because I wanted to see if it was like you say it is. And also like, you know, the marketing quick sand, she said, you hear all these people going, "Oh, it's this and that and the other and you know, come and I do this and I do that." She goes, "And I wanted to see whether you were real." And thank goodness she said "You are. And you're not like maybe some of the others that I've seen." So that was so reassuring and so very lovely. So, yeah, so I'm having this open house. So we have got things like, we've got two lots of training, one by me and one by a guest trainer who just happens to be a member. We have got. So lemme tell you about my training.

Actually, my training is focused around how I stay organized in my business. So I'm gonna be showing you my Trello boards. I'm gonna be showing you how we manage stuff, how we manage the team, some of the systems we use and how you can use things like Trello in order to get organized and how basically the internals of my business work.

So you can take some advice from that. We're gonna be doing a coaching call. So I have a full two hours booked in to come and do a coaching call. You can just come along and watch. You don't need your camera if you don't want. I know some people find this stuff intimidating, but to be honest, the group are so lovely and it's so relaxed and casual and no one has got egos in there.

So it's not like there's ever a stupid question and everyone is so encouraging. But if you wanna come on and just watch, that is more than fine. If you have a question, then you can ask it so you can pick my brain for free. Then we are doing, uh, content hours. The amazing Becci McEvoy will do her content hour that she does in the club normally.

I'm gonna be doing a mindset session. So you hear me wit on about mindset sessions all the time, and you can come and sit and do one with me and with the other club members. And basically it's just an opportunity to, for you to see what it's like on the inside. We're gonna let you into our Facebook group.

I mean, just can I say that there's a lot of admin involved in that but I decided that I didn't wanna open up another Facebook group because that's not where the club members hang out. And also, I didn't wanna not let you see the Facebook group because it's so encouraging and they're so lovely. So I'm opening up the Facebook group, so you can have a go and see what it's like in there.

And it just means we're gonna have to let a load of people in and then remove a load of people if they don't join. And that's absolutely fine. Because I really want to give people a full experience. So. That's what's happening. You'll find a link in a show note. If you go to my site, if you go to my Instagram, you go anywhere.

You're going to find details on the open house. Because at this moment in time, I can't remember the URL, which I should. It's on a Trello board somewhere. But yeah, you will find it. So I really, really want you to come along and see what it's like and hang out with my people. They're amazing. The other reason why I'm doing the open house.

And one of the other things that we're introducing is very much to do with today's episode. And it's about networking. And I know you might have grown when I said that, believe me, I would've been with you a hundred percent. But I think the world has changed a lot. And I think we need to be considering our network and our people that we surround ourselves with as a key strategy of our business. And this is something that I have done myself fairly recently.

Now let me just start off by saying I hated networking. Now I love meeting people and I love talking, but most of the networking I did when I started my business 8 years ago was I would go, I get up very early.

Normally like 6:00 AM and you would drive to some rubbish place and there would be rubbish bacon sandwiches. And horrible coffee. And let's be honest. A lot of middle-aged white men in suits. I didn't fit in. Like I would go and I would be smiley and laughy and nice to heaven and like, I used to be quite corporate cause I worked in corporate, but like by this point I was coming outta corporate.

I wouldn't wanna dress in a suit. I wouldn't wanna dress like in a dress. I, I wear jeans and tops. Like, that's what I wear and that's what I would wanna wear. And I didn't feel like I could. So I felt like I didn't kind of fit in. And also, and I did it, whether it was just my experience. I'd be interested to hear if you are the same, but like they were patronizing.

Like I was smart. I knew marketing. I'd worked in marketing for over 10 years and I'd worked for some big, big companies and they were really patronizing because I was young and I was a woman. And I just think, I just think it was the people I was networking with. So I, I really didn't like it. So I avoided it....

Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World. I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!   KEY TAKEAWAYS COVERED IN THE PODCAST  

• You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.
• Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.
• If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with.
• Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.
• If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements.
• We should all be doing stuff that makes it easier for people to remember who we are.
• The best way to make an impact on someone in person is to meet them in person.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE   One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic.   HIGHLIGHTS YOU SIMPLY CAN'T MISS  

• The Elevation Principle that outlines the 3 things you need to be successful.
• If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.
• Social media is called social media for a reason. If you’re not a nice person, you won’t survive.

  LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Mike Stelzner Instagram Social Media Examiner   TRANSCRIPT

Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018.

Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done.

And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant.

That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is because it's actually one of my most popular episodes from download point of view.

So if it's obviously one that really attracts people and people really wanna listen to. So I wanted to include it in this, and again, like the others I've gone back and rewatch the podcast. And what's lovely about the fact that I get to watch it is Mike and I have so much fun doing this and like we're both smiling all the way through the podcast, which is brilliant. It, and it was great.

And he gives some great advice and we'd tell some great stories. I really enjoyed chatting with him. And I remember being a little bit nervous to chat to him cuz it was Mike Stelzner and he heads up social media marketing world. And at the time, not at the time of the interview, actually previous to the interview, I really wanted to speak there as it is.

I now realize why I could never have spoken them because I'm not a specialist and they have specialists. So, you know, I'd need to be an all out Instagram expert or an all out Facebook ads expert. And obviously I am, I was gonna say a Jack of all trades, but that would, you know, lead me to say master of none.

And, and I think I do all right. I think I'd know a lot of stuff. So anyway, so wanted to include Mike's episode. It's a really good one, lots of good practical advice. And like I said, some really cool stories. Here is the last in the replay season. We are back next week for a solo with me, but I hope you enjoy. Here's Mike.

It gives me so much pleasure to welcome today. The variable, medieval and wonderful Mike Stelzner. Mike, welcome to the podcast.

Mike: Teresa. Thank you so much for having me. I'm very excited to be joining you today.

Teresa: I am super excited. So Mike, I've already done an intro about you, but let me just reiterate and explain that social media marketing world was the one thing I had on my kind of vision board when I started the business. So I had I'd started my own marketing consultancy. I'd worked in marketing for like 15 years and I started my own consultancy, was doing social media and I saw this event and I watched the video and I was like, I've gotta go there.

But it was in San Diego. It's like five and a half thousand miles away from where I am. And I remember thinking one day, one day, I'm gonna go there. One day I'm gonna be sat in that room with all those amazing people and all those amazing speakers. And I remember seeing it for the first year and the, the next year it came out and I just booked my ticket and I had no idea.

In the early days of running my business, how I was gonna afford the flights, how I was actually gonna manage, go to San Diego, cuz I hadn't done anything like that on my own before and how it was all gonna work out. But I just knew I had to be there. I just knew I had to be in that room with everybody else.

And for me, especially in the UK, I had to raise myself above everybody else and go look, this is how serious I'm taking it. I'm going all the way to San Diego to sit in a room with these amazing experts. And it blew me away. It was honestly, and still to this day, one of the best events I've ever been to, and to be in that room and meet those people was just phenomenal. So thank you.

Mike: Thank you. Thank you for making the investment. That is so cool.

Teresa: And honestly, for me, it was like, how do I stand out? That's how I stand out. I go and sit in a room with those people. So, and you are like there which is great. But anyway, I've jumped straight into that. So if my audience haven't heard from you which I'm absolutely adamant they have, because I share a lot of social media examiner stuff.

I talk about social marketing world, but just let my audience know who you are and how you got to do what you're doing today.

Mike: Well, first of all, I'm a marketer. And secondly, we just turned 10 years old, literally about two weeks ago. Well, actually, no about a month ago after this recording and I started social media examiner back in October of 2009, and it was an experiment as all great things often start as right. And I didn't know what it would become. It was a blog and I figured, oh, this social media thing maybe has a shelf life for three years. So let's just get on that train, starting to get out of the station. And man was I wrong? I mean, that thing just exploded. And you know, as we started in the early days, just writing article.

It turns out that that was the kind of stuff that the social that went viral on social. So little, did I know back then, you could write something about how to do social media on social media and it would, it would get shared thousands of times on Twitter. It would go crazy viral on Facebook. And these were the easy days for things to spread.

This is when Facebook only had, I don't know, maybe 300 million people, which still sounds like a lot, but it was really small back then. And, uh, things grew. I eventually started a podcast and eventually started getting into video. And now we, we have two podcasts. We have a live show, we publish articles almost every day. We have our videos on our YouTube channel that we're publishing multiple times a week. And millions of people are consuming our stuff every year. It's pretty crazy.

Teresa: I mean, that is crazy. And for me, you are the, the pinnacle of it. You are the, if, if I ever speak to...

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview amazing Michael Hyatt. We talked all about how we can become more productive without having to increase the time that we have – and what Michael doesn’t know about managing your time, getting organised and being productive isn’t worth knowing! The episode shares a mix of simple mindset practices and various hacks to help you become more productive, because who doesn’t need to know how to do that? Filled with lots of incredible information, you’re going to want to grab a notebook for this one!   KEY TAKEAWAYS COVERED IN THE PODCAST

• Why not all tasks, meetings and opportunities are created equal. Focussing on the things that really matter is what will really allow you to achieve more.
• There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance.
• You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer.
• When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all.
• Outsourcing your work is a great way to increase your productivity, as well as your income.
• If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it.
• If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature.
• When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.   HIGHLIGHTS YOU SIMPLY CAN'T MISS

• The 3 steps to becoming more productive.
• How the 3-by-3 system will help you achieve your goals.
• The simple hack that will help you say no to things you don’t want to do, in a positive way.

  LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Your Dream Business Live Event Michael Hyatt Instagram Michael Hyatt Website   TRANSCRIPT Hello and welcome to the special summer podcast editions where I am giving you some amazing replays from the phenomenal wee bowl I have interviewed over the last how many years of having this podcast. I should actually work it out when I actually started the podcast cuz I can't remember. It feels that long ago. I'm gonna I'm gonna look at it before the next episode probably record the next episode and I'll tell you in the next one. But anyway I hope you're having a really lovely summer. A couple of things I just wanna remind you about is I am recording this in hope that there are still some places left to my event cuz if not it'll be sold out. That's when you look at it. But I still have my event in September. Now at time of recording I literally have about six places. So you might be lucky and still get a place. We're not talking about it much over the summer. So I should imagine those places will probably still be there. But if you want to join me for an in-person event where we look at your business and go through your business then please do check it out I'm gonna put a link in the show notes but but if you go to my website you can find the link there as well. It's on the homepage. Okay on with today's episode. So today's episode again one of my favorites but also one of the most popular ones that I've put out. And today's episode we are replaying is Michael Hyatt's. Now Michael is a crazy smart man and like has the nicest family in the world. If you've listened for a while you know that I am very good friends with the lovely Mary Hyatt who is his daughter. And she coached me and she's amazing. And I've been very lucky to go out to Nashville lots and lots of times. I'm going out again in end of September and been to Michael's house and hung out with the family. And they're just the nicest people. But they're also crazy smart. And what Michael doesn't know about trying to manage your time and be productive and organized I don't think is worth knowing. And the feedback on this episode was really really good. People got so much from it practical stuff as well as being inspired by the story and by Michael himself. He's also like I said a really nice guy to talk to. So I really enjoyed this episode. Without further ado here he is. There we go. Michael: Where you located? Teresa: So I'm actually in Shropshire in England obviously. And yeah so kind of we're about if I was to go to London on the train it would take me about two hours. So but I'm more kind of in the middle really. So when I was up in Newcastle just this morning at an event. So that was, it was a fair trek actually it's like four hours. But but yeah so we're kind of in the middle. But Mary's actually been to the house which is ACE cuz she was uh when she came over with Bentley to do his tour she was like we're going to this place called and she she tried to it was Rosebury and I was like "It's Rosebury." And she's like "Oh,oh right." She and I was like that is literally minutes from where I live Mary. So it was so lovely to have her here and and cook her a very traditional British dinner. Michael: Aw. That's awesome. She spoke very highly of you. Teresa: Oh, no. She's honestly. I adore Mary and coming over to Nashville and spending some time with her. We my husband and I came over We'd obviously spent a little bit of time with her at Bentley when they came here. But you never really know until you kind of then are spending quite a lot of time. And we literally laughed the entire time. We had the best time so. Michael: Oh good. Teresa: Yeah It was brilliant. Brilliant. So right. Thank you so much. Michael: She's one of my favorites Teresa: You know kind of fifth favorite along with all the others. I love it. Okay So I will do by your intro and outro afterwards so we'll just jump straight to introduce you straight away if that's okay. Michael: Great. Teresa:  So I am very honored to welcome the amazing Michael Hyatt to the podcast. Welcome Michael. Michael:: Thank you Teresa I'm delighted to be on with you. Teresa: Honestly I am very very grateful that you found the time. I know you're a very busy man and I know that my audience are gonna love what you have to say and get so many good takeaways from this episode. So I'm very excited. But just in case and it is a just in case cause I'm sure my audience have heard of you. Could you just briefly tell us how you got to do what you do today and have these amazing books and do this business that you have today? Michael: Well I spent most of my career in the book publishing world. Most recently as the CEO and the chairman of Thomas Nelson publishers which began as a British company in Edinborough in 1798. I wasn't at the company quite that long. But I was like the seventh CEO in the company. And so I decided in 2011 we sold the company to Harper Collins uh publishers And I decided it was now or never I was gonna launch out and become an author and speaker which had been my dream thing for a long time. And I'd been in business for myself before before I was at Thomas Nelson and decided it was time to you know become an entrepreneur again. So I did that. So I had I had started blogging believe it or not back in 2004. I broke my ankle and I decided while I was laid up after I'd had surgery on it that I would take on this thing called blogging. And so I was pretty consistent at it for years and years and years into this present day. But that had created enough of a platform that when I left Thomas Nelson I was able to write a book on it which was my book platform get noticed in the noisy world. That book went on to become a New York times bestseller. And I was able to create a membership site called platform university based on that. And kind of everything else happened you know as a result of that so. Today we have 40 full-time employees. We've uh we're really focused at Michael Hyatt and company on leadership development today. So we have an extensive coaching program for entrepreneurs. We have some physical products like the full focus planner and just kind of an array a suite of products. So. Teresa: I love that. And you know it's really interesting that one you came from a job if you like and then...

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield. Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses. This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands. We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.   KEY TAKEAWAYS COVERED IN THE PODCAST

• Starting an online business or creating a course must be done in baby steps.
• Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.
• To start, get in the trenches and learn all you can about your target customer.
• If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts.
• Consistency matters, no matter the size of your audience.
• Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start.
• When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!   HIGHLIGHTS YOU SIMPLY CAN'T MISS

• How to stay motivated when creating a course
• The key to completing your course
• Why it’s important to show your team how instrumental they are

  LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE   Amy Porterfield Instagram Amy Porterfield Website   TRANSCRIPT  

Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people.

So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos.

The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say something about it. Anyway, I heard someone say about it, you know, if you're going to do a podcast, you wanna get really comfortable with doing it before you start interviewing anybody. So that's what I did.

I got really comfortable with talking to myself and recording myself and putting out the episodes. So for me, I didn't start interviewing until around episode 20 something. This amazing person was my second ever interview. My first ever interview, FYI, if you wanna go back and listen, it was Pat Flynn, which is a kind of crazy, amazing first interview.

But my second ever interview was Amy Porterfield, which I am confident, you know who she is. Cause I've talked about her before. It's it was amazing that I got to interview her second on my podcast because she's a very sought after. All these people are that I'm bringing to you in these replays. And the fact that I've interviewed any of them is, is unbelievable, but to have her as my second was amazing. And actually like I did last week with Jasmine's, I've just listened back to lots of it and. And I really enjoyed the conversation. It was a really lovely conversation. And obviously some time has moved on since then. Like, again, it's about four years I think, but it was the conversation still stands.

We're talking about online courses. We're talking about transitioning into an online business and some of my opinions and thoughts might be different now from what I've learned. And I think that's interesting. It's interesting to see how far I've come as a person, but again, the conversation was just lovely, really, really nice, really fun.

And I think what's really great about these replays. I'm giving you, they are all very charismatic people, so they're, they're great to listen to great to hear their stories. So I really hope you enjoy this replay. Again you might have listened to it, but it could have been a long time ago, but it's a good one. So I really hope you enjoy it. And I'll see you at the end.

Amy. Thank you so much for being a guest of my podcast. I am so excited to have you here.

Amy: I love that I get to do this every time you and I talk. It's like girlfriends are just chatting about everything, work and life and all the good stuff in between. So I think this is gonna be a lot of fun.

Teresa: Oh, I'm really excited about it. You are only my second interview. Oh, my goodness. My last interview was a Pat, he is just like a consummate professional. Isn't he? He's amazing. So that was awesome, but I feel like I'm getting all the best people to start, so it's just fantastic.

Amy: Well, uh, thank you for having me. I'm honored to be the second.

Teresa: Ah, thank you. So obviously I have followed you for ages. I've been very lucky to see you taught live. I'm in, I'm a student in courses that convert and I follow your content. I love what you do. And also your story. I feel like if I was to think of my future forward of how I want my story to pan out is your story.

So I would love it for my audience that may not have come across you. Although I've talked about you a fair bit, I would love it if you could just explain how you kind of got to where you are now.

Amy: Great. Okay. So I started my marketing career with Harley Davidson motorcycles, but it was at a local level. So it was in the States.

And I, uh, I say in the States, cause you're not in the States, but it was in California and I worked for Harley for a few years and that's where I learned marketing. So when you work for a company where people tattoo their logo on their body, I mean, that's crazy. It's a tribe. It's nostalgic. It was amazing.

And that's where I learned community. But from there I then went to work with peak performance, coach Tony Robbins. And funny enough, I got there because I broke up with a boyfriend. I was up late at night, couldn't sleep for weeks and weeks. And that dang Tony Robbins infomercial kept coming up on the television and I would see it every night.

And I thought, I need, I need some of that. So I went to the library, I got his tapes. I mean, this is how long ago it was. I got his tapes. I listened, I fell in love with this message. And then I thought I wanna work for this guy. So I left Harley Davidson, got a job with Tony Robbins and I was the content director.

So I got to work on the content that Tony would do on stage and in his digital products. And for six and a half years, I got the best education I could possibly get. Right. I mean, I got to learn from the master and I was really in it. Like I got to pitch and catch with him. I got to be in his proximity.

We traveled all over the world. I mean, I got that. My travel bug is out of me. I am done, we are on the road all the time. And so I finally realized I wanna be my own boss after listening to Tony over and over again, I wanted to do my own thing. And quite honestly, I was exhausted traveling that much and being on somebody else's time, you could only do that for so long.

And so I thought I wanna be my own boss. I wanna call the shots. I wanna create content for my own business, not for somebody else's. And I had just gotten married and the traveling all the time, just wasn't going to work. And so I, I, I took baby steps. So this is great for anybody to hear that is wanting to transition outta one thing into another.

I didn't just wake up one day and say, I'm...

Today’s episode of the podcast is a solo episode where I reveal the secrets behind the two most powerful lead magnets that can help you grow your email list quickly and effectively. I share personal anecdotes and expert tips on why these lead magnets are so effective and how you can create them for your own business. Whether you are a course creator, membership owner, or coach, this episode provides actionable strategies to enhance your marketing efforts and build your audience.   KEY TAKEAWAYS COVERED IN THE PODCAST

1. The Effectiveness of Checklists and Templates I discuss how checklists, templates, and toolkits serve as powerful lead magnets by providing immediate value to potential clients. These resources offer quick wins and practical steps that help establish trust and demonstrate expertise.
2. The Power of Engaging Quizzes Quizzes are highlighted as another highly effective lead magnet. They captivate attention by offering personalized insights, which tap into people's curiosity about themselves.
   • Tips: Ensure your quiz is engaging, fun, and relevant to your audience, while also gathering valuable information that can help improve your marketing efforts.
   
   
3. Simplicity is Key I emphasize the importance of keeping lead magnets simple, concise, and focused on delivering quick wins. Overly complex or extensive materials can overwhelm your audience and reduce the effectiveness of your lead magnet.
   • Advice: Create lead magnets that address specific problems your audience faces, making it easy for them to see the immediate value in what you offer.
   
   

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How quizzes can increase your email list and sales with Kylie Lang Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript One of my very first lead magnets got me 800 opt ins in two weeks with only a spend of about £50. So what made that particular lead magnet so powerful that I was able to build my list that fast? Well, in today's episode, I am sharing with you The two most powerful lead magnets that you can create for your business that will help your email list build fast. I'm sharing with you why they are so powerful and how you can create them for your business. You don't want to miss today's episode. Hello, and welcome to this week's episode of the podcast. How are you doing? So I've been going through, as you might know, I've been going through a review, a rebrand, a re looking at my audience. What am I helping them with? And some of the things that I've been doing, and also I did a masterclass not so long ago, and some of the things that I've been doing are, Going back and looking at what I did a long time ago. And it's funny because I almost feel like in some cases I'm coming full circle, but in the sense of I'm coming back to the thing that I would call absolutely my zone of genius. My zone of [00:02:00] genius is helping online business owners grow their online business. My zone of genius is everything around lead magnets, funnels, sales pages, like launching, everything to do with that and audience building. So those are the key areas that I am really kind of leaning into. So when I was thinking about today's episode, it was funny. It was kind of inspired by something I did in order to prep for the master class. So when I was prepping for the master class, I was looking for an example of a really good testimonial that I had from years and years ago, because with this particular testimonial, I had presented it at my first ever talk I did in the States, which happened to be an event that lead pages put on and at the time lead pages were like the biggest in the industry in terms of landing page builder, emails and all of the cool funnel stuff. I mean, we're talking like eight years ago, eight, 10 years ago, so [00:03:00] I spoke at that conference. So one of the first conferences in the States I spoke at was theirs and the fact that I got to speak at their conference said a whole lot. In fact, Pat Flynn was on right before me, which was crazy. Anyway, so while I was looking, I had to go back and watch the replay because I have a replay of my tour, but I don't have the presentation. So I've watched the replay and I was looking at the results that I got for this client that I worked with, like I said, literally years ago. And I was like, this is so good. And it kind of, like I said, bought me full circle. And I remember thinking about my very first lead magnet. Now, my very first lead magnet. I got something like, God, I wish I could replicate this now without spending money. I got something like 800 opt ins in the space of about two weeks, which without a big budget is unheard of at this point in time. Now I used, I think I spent like 50 pounds on ads then, but I put together a [00:04:00] really effective lead magnet and. I thought what I would do today is talk you through the two most powerful lead magnets that you can have and, or two themes, the most powerful lead magnets you can have, why they're so powerful. And obviously if you can then do one of these two lead magnets, brilliant, because they are really going to help you grow your audience. Let me just start just in case you were new to me, just briefly telling you what a lead magnet is. And I'm sorry if you know what one is, but just bear with me for 30 seconds. A lead magnet is something that you are giving someone in return for their email address. Now, if you're in the knowledge industry, which I am, and if you have an online business, then you're probably in the knowledge industry too, i. e. you're selling your brain. So, You are selling a service where you help people with the thing that you are really flipping brilliant at. So lead magnets for us are super easy in the sense of we don't have to give our product away. We don't have [00:05:00] to give a discount. We can just say you are struggling with this. I can help you. And that brings me to the next really key point is the lead magnet has to solve a problem. Now, I know lots of us have on our websites, if you want to join my mailing list or my newsletter or my whatever it is, then please put your details in here. But in reality, people aren't really going to do that. Like they might, if they think, actually, I do know you and I want to find out more about you. However, the chances of you building a decent email list through that is Nigh on impossible. So you need to offer them something in order for them to say, yes, please. I want to know that I have that problem that I think you can help me with. And that lead magnet will help me with it. Yes. I will give you my email address. And then the other thing that I really want to quickly say is it needs to be good. Okay. And I know that sounds like a given and actually with the amount of people, one of the things I do in my accelerator program [00:06:00] is I go through people's lead magnets and I look at them as if I am their customer. So I literally go to the opt in page. I opt in, I look at their thank you page. I look at their welcome emails. I look at the lead magnet. And more often than not, they are trying to put way too much into the lead magnet. They're trying to talk war and peace. I know a lot of people are like really focusing on eBooks, which again, it's just a ton of stuff. So the lead magnet has to be good, but by good, I don't mean massive. I mean, give them the quick wins. What we want is a quick win. If I said to you, and I say this all the time, like, if someone could say to me tomorrow, like I could take a pill and lose to stone, I'd do it in a heartbeat. Like, of course you would. If someone said to me, do this one tiny little hack in your business and you can make a million, I would do it. And we would love to imagine that that is the fact that there are things like that out there. We know there absolutely isn't. However, They want a quick win and we want them to have a [00:07:00] quick win, because if they have a quick win, then they're going to

Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star. Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media. This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!   HIGHLIGHTS YOU SIMPLY CAN'T MISS

• Using Instagram as a tool to grow your business
• Are you using Instagram for your business, or is your business just on Instagram?
• Jasmine’s top tip for Instagram success

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Jasmine Star Instagram Jasmine Star Website Social Curator   TRANSCRIPT Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?   Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.   And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.   And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.   It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.   So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.   The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.   And I think we all do. And actually, you know, I just want you to think for a minute. Cause I had this conversation in the club, in the executive club the other day. Someone was beating themselves up for something that they feel like they hadn't done. And I actually had to remind her, I've now worked with this amazing lady for years, and I actually had to remind her how far she's come, because we forget so very easily what we've done.   It's like we achieve one thing and it's like, great onto the next thing. And like, we shouldn't, we should remember how amazing these things are. I'm super glad I've decided to do this as a bit of a celebration of like, oh my goodness, I've done a lot of episodes. I've spoke to a lot of amazing people. And I wanna remember that.   And I wanna remind myself how cool that was. So today's episode is one of my most listened to episodes. It's with the amazing Jasmine Star. Who I just loved, like talking to her was so cool. She's genuinely a really nice human, really, really nice human. And I'm really glad I'm getting to replay this one.   Now, as I've said, we talk about Instagram and obviously Instagram has moved on somewhat since we had a conversation. In fact, I wonder when this was first aired. What actual episode is it? Let me just look two seconds and try and find what episodes it was. Episode 51. So like, if you think I do 52 episodes a year, someone do math was that four years ago or something.   So yeah, Instagram has moved on, but some of the stuff has story for one is brilliant. Her conversation is great. Some of the strategy stuff still stands and it's just a really, really good. I was gonna say, interview, that makes me sound like I'm saying I did a good interview, she was great to interview and I think you're gonna love it.   And it made me smile. She's so much fun. We have a laugh. It's great. So the first replay you're gonna get is the amazing Jasmine Star. Enjoy.   So I'm so excited this week to welcome to the podcast, Jasmine Star.   Well, thank you for having me. I couldn't even more excited. It's been a while. This has been a while in the making, but here we are.   Yeah. Oh, we have, we've been talking about it for a little while, so it's finally lovely to get you on. And I'm so excited to kind of introduced to my audience cause I'm fairly sure a lot of my audience will know who you are. But I have been following you for ages. I was lucky enough to meet you last year in San Diego.   And in fact, you hooked me up with a great photographer. Uh, Tim King, he's done a photos for me a few times. So we'd had a conversation about that, but it's so nice to get you on and hear about how things are going, cause I know that you've been doing some really exciting things. Haven't you?   I've I have been excited. And when I'm excited, I do exciting things. So yes, , it's been a good year so far.   Awesome. So just as a kickoff, if you don't mind, in case my audience don't know who you are, it would be great to give them a bit of background of who you are, where you've come from. And also, I want you to do this because I've already said in the intro that you are an amazing storyteller.   So. I know whenever you tell any story, it's just, I can't help, but just sit and wanna listen. So if you could do that, that would be awesome.   Oh yeah. There's no pressure in this story at all. I was feeling none and all of a sudden I feel this abundance. Like I better stand on this stage and deliver an academy award where the story right about now, you know, I think that the more we converse throughout this conversation, the story will naturally unfold, but I think it's going to expedite where people or why people see my passion for creating a business and creating freedom, but also using social media as a vehicle for growth in a business.   And so in 2005, I earned a full ride, uh, law school scholarship, and it was the thing I was supposed to do with my life. I thought that as a first generation immigrant daughter, first generation college student, first generation postgraduate student, that this was the thing that would define me and really help expedite my family into a different stratosphere of being American culture and, uh, being American.   And when I was there, I just realized how unhappy I really was. It just wasn't the best fit for me, but I thought, well, this is what I'm gonna do. This is what I've worked for. And my first year of law school, my mom unfortunately had a relapse brain cancer.   And it just really rocked everybody's world because it had been an eight year battle at this time. And the doctors had said that "Her time had come and we had to start making funeral arrangements." And I think that that reprioritized everything in my life, like it forced you to, you know, have hard conversations and really say, "What do I want in life?"   And so I planned a wedding in three months to my long standing boyfriend, we'd met in high school. And I'm very like, independent was like, "I have to finish law school. This is gonna be the thing I'm very driven." And he was just waiting. He's like, "Great. I wanna marry you. And we're going to get married." I said, "Yes, just give me some time."   I had an Excel spreadsheet, color coded. I was so annoying. It's like, who was I back then? Uh, and so, um, and then all of a sudden I got that Excel spreadsheet and I literally was like "Bye. Like this doesn't matter anymore." Every all, all your plans don't matter if you're not surrounded by the people who love you and who you love.   And so we planned wedding in three months and against, against all odds. My mom and my dad walked me down the aisle and it was the best day of my life. And I came back from, uh, the honeymoon and we, I had to make the declaration to go back to law school and I did not want to. So my brand new husband...

Today’s episode of the podcast is an interview with Denise Duffield-Thomas where we chat all about money mindset, how to earn more and help people too. Denise is a Money Mindset Mentor and Author who helps entrepreneurs charge premium prices, release the fear of money, and create First Class lives. Her books 'Lucky Bitch', 'Get Rich, Lucky Bitch', and 'Chill & Prosper ' give a fresh and funny roadmap to living a life of abundance without burnout.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• How to unravel your feelings around money and asking for money
• Why repetition shapes the way you think and behave
• How to tell your brain a different story
• The importance of showing ourselves compassion

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: There is enough money for everybody, so don’t get caught up in the guilt and scarcity that is happening in the world but be part of the solution instead!   HIGHLIGHT YOU SIMPLY CAN’T MISS:

• The questions you can ask yourself to help understand your money mindset
• The 3-step process to improving your money mindset
• Why there’s no better time than now to start your own business

  RESOURCES MENTIONED:   Chill and Prosper by Denise Duffield-Thomas   TRANSCRIPT

Hello and welcome to this week's episode of the podcast. So I have a really, really exciting episode for you today. I had the pleasure of being contacted by Denise Duffield-Thomas' team. And to ask if I would like to interview her, which I was like, Well, like SO obvious.

That's not a call. I was very much like OMG. Yes, please. So I am assuming, you know who Denise Duffield-Thomas is. If you don't, then you can thank me later. She is an amazing money mindset coach from Australia. She has had three books out already and another one's just come out and I've read her books and I've ordered the new one.

I pre-ordered it, uh, which I will have by the time this episode comes out, I'm actually only recording this a week before it comes out, which is normally. We normally have a much wider window for our podcast, but obviously we wanted to get it out as quick as possible because she's got this new, amazing book out, had so much fun talking to her.

She was so lovely and so much of her morals and ethics and the way she does business is in line with mine. She is also very anti sleazy, bro marketing tactics. And. She does really quality stuff. In fact, she talked me through, after the call, we carried on chatting for about half an hour, which was lovely.

And she showed me her new course and like, she's put so much effort into it. And it was just so reassuring to see that someone at her level cares as much as I care at my level, that, you know, we deliver a quality service and that people get genuine transformations outta the work we do. So that was really, really ACE.

Uh, I really think you're gonna love this episode, please, please, please share it. I would love you to tag us in I'd love Denise to see what an amazing audience I have and brilliant community. And I really, really appreciate it. So yeah, here is the amazing Denise Duffield-Thomas. Okay. It is with a much excitement that today I welcome to the podcast, the amazing Denise Duffield-Thomas. Denise, welcome to the podcast.

Denise: Thank you so much for having me. I just so appreciate it. It was funny. I'm in winter and you're in having a massive summer.

Teresa: Yeah. Yeah. Which is funny, cuz at one of my team members. Left the UK recently and finished working with me because she's gone to live in Australia for 18 months. And she's literally posting beaches and it's horrible here, and you are having a heat wave and I've moved to Australia. It's ironic.

Denise: You know what? It's so funny. I actually have to check the temperature for today because you you'll just laugh. I was freezing today and I think it was about 15 degrees. Yeah. It was something like that. And I was walking along the beach and I was just like, it's so cold, but yeah. And then soon we'll have heat waves and you'll be freezing.

Teresa: What's the heat. What temperature does it get there? Like what's the hottest?

Denise: We do have a couple of 40 degree days, at least every summer, which can be just so hot. It. Yeah, it'd be crazy, but I, I live near the beach, so I have a nice beach breeze, which is good. I can see the oceans from here. So it's that's nice.

Teresa: So cool. Isn't this the most British way to start a podcast talking about the weather? Like could I be any more start typical.

Denise: Nice cup of tea.

Teresa: And talk about the weather. I love it. I love it. Denise. I start the podcast the same every single time where you tell my amazing audience who you are and what you do. Now I'm sure they know who you are. But we'll human them anyway. And we'll go ahead as normal. Please introduce yourself.

Denise: Of course, I'm Denise Duffield-Thomas and I'm a money mindset mentor. And by that, I mean, I help people with the mindset around charging, around having conversations around money and specifically dealing with your past and your stories and beliefs about money that stop you from living a beautiful first class life.

And I do that through my books and courses called money bootcamp. And I live in Australia. If you can't tell by my accent. I'm married to a British man though from he's, from, uh, Crewe.

Teresa: Nice.

Denise: Yeah, and I have three kids and two doggies.

Teresa: Nice. How old are your children?

Denise: I thought you were gonna say, how old are your dogs? Cause I always talk dogs more than my kids.

Teresa: Not interested with the kids, we talk about the dog.

Denise: Um, 8, 6, and 4.

Teresa: Man.

Denise: And we, yeah, it's intense. And you know, my hubby went away for the weekend. On a boys' weekend and left me with them. And I was just like.

Teresa: So much hard work. Honestly. I have one that I, I learned my lesson very quickly. One was enough for me. That's all I could manage.

Denise: That would be plenty. Our eight year old, she goes, "I told you not to have any more kids." That's what she was saying after that, when I was trying to get them all to bed, she goes, "Should have listened to me. I told you to have no more children after me."

Teresa: That is hilarious.

Denise: Indeed.

Teresa: And I think as well, like we were just talking because your new book is about to come out called Chill and Prosper. And we were just talking about the fact of, you know, it's hard work sometimes and having children and juggling families and working and doing all the things as much as you really do, uh, you know, demonstrate what you teach. There's still times where it gets crazy busy.

Denise: Absolutely. And I'm, I'm totally in it now. And it's always of my own making. And this is what I talk about in the book is, you know, being a chillpreneur is a practice and nobody's perfect at it. And I I'm someone who is very delusional about how long things take. And my capacity to do work.

So I tend to say yes to a lot of things. So what I talk about in the book is, you know, you have to sometimes develop systems. Because behavior change is actually really hard. And if you can do things in spite of having to, to change it, and I'll give you an example, my Calendly account to do, um, interviews, it used to just book things back to back.

And I would just be again, so delusional about time and space and oh, I don't, I don't need to pee or eat.

Teresa: Yeah. Who on earth would do those things?

Denise: So, but I've set up the system in spite of myself that it could, you know, there can only be a certain amount of interviews per day. They have to have half an hour in between. So it's not about being...

Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• What I mean by being a heart centred business
• The importance of mindset and the difference it has made to me and my members
• How knowing my values helped me turn down a job that appeared to be a dream opportunity

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Being crystal clear on what your values are will help you to understand how to create your dream business!   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How to know what values are most important to you
• How to find the balance between staying true your values when it clashes with your business
• The things I have changed for my business to be more in line with who I am

  RESOURCES MENTIONED: Listen to the bro marketing episode with Dr Michelle Mazur: On Apple On Spotify On Google Join the Dream Business Club   TRANSCRIPT   Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business. And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about. And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing. And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah. So for me, I've been trying to bring more in line with who I am. Now. The products that I sold, the service that I give were always very much in line with me. I, uh, you know, want to do things very credibly. I listen to people. I see people. My community matter to me and I've never taken anybody or anything I do for granted. I'm also not too big for my boots that I won't do anything and everything that people ask me to, if I can fit it in. And if I've got time. I care about my community. So I will respond to everybody who DMs me or emails me and those things felt good. But the thing that didn't feel good was the fact of the money side and bringing people in through different ways. Now the problem is they work, right? And that's the annoying thing. So if I do an open and closed cart on my membership and tell you that you've only got 48 hours to get in, you're gonna panic a little bit. Maybe.  If you're interested and you're gonna think, oh, I need to get in or otherwise I'm gonna miss out. But that's a sales tactic. That's a you know, fear of missing out tactic. So now I have my membership fully open. You can join at any point, but that in itself causes a problem. Because I'm not giving you that scare tactic to get in there. So I think this is a tricky one because I am doing what I can. But then I think as buyers and consumers, we've gotta stop falling for it. We've gotta stop getting into those traps and realizing that actually someone who's willing to be there consistently and wait for you and go "I'm here when you are ready." Is worth 10 times the people who are going will you better get in or otherwise it's gonna close. And I never realized that for a long time. And I did, you know, some time ago and now, you know, the more I see this tactic going on, the more it drives me crazy, the more I see that people just, you know, don't have someone replying to their DMs or sorry. They don't reply to their DMs, they get someone else to. The more I see people only post when they've got something to sell or email when they've got something to sell. It just makes me feel really like that is not nice. That for me, doesn't fit with my values and doesn't feel heart centered. That's not, they're not doing it. It, and this is the thing, right? If I wanted to create something with you in mind, I wouldn't do open and close cart, which is why I'm not doing it anymore. Because if I'm thinking of you in mind, I need to allow you to join and get my support and help whenever you need it. I don't sit here and go, well, you can have it, but only in these very specific times that I open the doors. So for me, this is kind of the thoughts I've been having around my mind. But like I said, what we're gonna talk about today is how do you get to do what you see is a values driven business? So the first thing we need to get super clear on is what your values are? Like. That's number one. Because if you don't know what your values are, you're gonna have a real job actually then lining up in your business. So one of the things that we do in the membership all the time, every month, we do a mindset exercise. And the reason we do mindset exercise is because mindset is so incredibly important to everyone in business. It used to be something that I never thought about. It was something that I didn't, you know, not care much about, but I guess I didn't even think it was a thing that affected my business, how very naive I was. And it's huge. And that's why, because it's so huge and because I've done so much work and I am very lucky to hang out with some very smart, personal development people and, you know, mindset people that I've done, all this work. And now it's crazy important to me. And I've seen the difference it's made to me and my members. Like, I can't even tell you the difference it's made to some of my members. It's phenomenal, so phenomenal. And the, and the difference to their business is because of it. So every single month, like I said, we do a mindset activity. And one of the activities that are in the membership, but we do every so often, probably once a year, because it's so important to keep doing it is a values exercise. And it's how you find out what your values are. So the first thing I talk about is like, what different values are there. So it could be discipline, diversity, excellence, excitement. It could be faith. It could be, uh, focus. It could be positivity. It could be tolerance. It could be freedom or joy. It might be calmness, cheerfulness. It might be, uh, democracy, diligence, humor, honor. Like. All the different words you can think of. So the first thing I do is I go through a massive list of words and I did this in my VIP retreat as well, which is so powerful. And I might do it at my September event. I will see how I feel. Let's start with what we can get fit in. If I get time, I will fit this in. But if we don't it's because other amazing stuff is going on. So I give them a big, long list and I get 'em to pick 10. So they have to pick 10 of these values that are the most resonating with them or the most important. But then we need to find out what's the most important on what their top three are. And what I do is I take them through a number of questions and a number of steps that basically helps them whittle it down. And it's a really powerful exercise the way I do it because you're...

Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal. Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship. This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• Issues to be aware of when using legal templates
• Steps you can take to protect your intellectual property
• What you should include in your terms and conditions to avoid public negative feedback
• Things to consider when collaborating on events or webinars

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:  You need to be on top of the legal side of your business from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• Why you should never offer lifetime access
• What you need to consider when offering a money back guarantee
• The language you use when you offer a Facebook community as part of your service

  RESOURCES MENTIONED: Nakia Gray Instagram   TRANSCRIPT

Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway

This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things.

But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in.

So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I can understand why people would say that like even ones. So I had a course of Jasmine Star, That was a really old course. And she actually said I'm checking this course down but you've got so long to download all the stuff. So technically yeah I have had access to that course for you know as long as I need it for a lifetime if you like. So courses I get but memberships I don't like what if that person decided they don't wanna do that membership anymore. What if I don't know just That just didn't sit right with me.

Anyway I didn't mean to go on a little round about that. But yeah we talk about that and we talk about lots of other good things. So let me tell you who Nakia is. So Nakia is an intellectual Oh God I knew this was gonna happen I hate reading out and I can't speak when I read. She's an intellectual property attorney and business strategists who helps entrepreneurs build profitable and protected brands. Armed with her creative legal mind savvy marketing skills and extensive education with the 20 years’ experience fyi she does not look old enough. She operates great legal PC and modern and in law firm uniquely designed for digital entrepreneurship which I think is really interesting. Because I know there's professionals that I deal with who don't understand the digital online world. So I think the fact that she does really really helps. Uh she has clients but she also has a membership called lockedandlawyered.co and premier online destination for entrepreneurs to make sure their business is legal legit and overflowing with money. That would all have a bit of that.

So okay this is Nakia, she's wonderful I think you're really gonna like her so over to her. Okay It's my pleasure today to welcome to the podcast Nakia Gray. Nakia how are you doing?

Nakia: I am doing lovely. Thank you.

Teresa: Good. Good. Really good. I'm really excited to have you on. I did a request a while ago in a group we are in for people who talk about different subjects that are not subjects I ever talk about because they are definitely not my zone a genius. So I am really really glad to have you on. So, we always get started the same way by you telling my audience what you do and how you got to do what you're doing.

Nakia: Sure. So I am a business and intellectual property strategist and I help entrepreneurs with protecting their brand and also creating protecting and monetizing their intellectual property. So that is my zone of genius. And I have been doing this and I actually am going into my seventh year of in this practice. I've been practicing law for 16 years. I was a litigator before this, Yeah But I kind of moved into I took Marie Forleo's B-School in 2014 and that was like okay I wanna be in the online space. Um and definitely kind of made a shift at that time for personal reasons and some professional reasons. And so I've been at this for a while but just you know in in a different lawyering in a different way but still being a lawyer.

Teresa: Yeah Yeah. So explain to me what you did before this. You did say but I wasn't sure I know what that means.

Nakia: So I was I used to go to court. I was a divorce lawyer.

Teresa: Okay. Oh God I can only imagine. As a divorced woman with a husband who was is also divorced. One was easy, mine was very easy like "Just give me the paper, I'll sign. See you later. Bye." Uh his Ugh Like yeah I can only imagine that job must have like.

Nakia: Oh I did, I had a heavy caseload. So I was doing about 50 contested divorce cases a year with custody issues, property businesses like knocked down, drag out fights. And so it just got to be, I mean you've been through it and I and I understand with yours being easy but for some people it's the worst. I was meeting people at the worst time in their lives. And they were going through so much. They were I was really the only person that they felt comfortable sharing all the stuff that was going on. So people were dumping a lot of their trauma on me. And that just after a while it just literally sucked the life out of me seriously. Like it was just it was just too much It was too much.

Teresa: I can only imagine like the negativity, the heartache the because it's it there's so much to it. You know there's and you see the worst of people I'm sure like where they're behaving really badly especially when there's children involved. I can only imagine that although it must have been very rewarding in lots of senses to come home every day with all that like weight on your shoulders must have been so much.

Nakia: Yeah it was. And it was also just it was it began to be really difficult for me to leave it at work. You know what I mean? Like my husband's phone rings late at night and it's like "Who's that? What's going on? What are you hiding?" You know what I mean It's just like yeah you're listening to people and they've you know it just it was just so much. And then even my kids at the time my youngest was heading into middle school and he said you know he hated that I did this. He and he said mom you know I hate divorce because his friend you know I was looking at it from the adults right. Like all the people that I was representing.

But in his little world he was seeing the effects of it on the kids and how bad kids felt and how they were now not able to come to his birthday party...

Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!   KEY TAKEAWAYS COVERED IN THE PODCAST:

• What to email your list
• The different types of email you can send
• How often you should send emails
• The best day and time to send an email
• How to stop your emails going to spam
• Why you need a recognised system to email from

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:   You don’t have to do it on your own – I have a free list building challenge coming on 11th July!   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How to stay consistent
• The platform I’d suggest if you’re just starting out
• The platform I’d actively avoid using

  RESOURCES MENTIONED: Sign up to my free 5 day list building challenge Sign up to my emails   TRANSCRIPT  

Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business.

Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing.

So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building.

And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you.

But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up.

So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do.

There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a week, talking all things list building. So if you wanna join me for that challenge, I would love to see you there.

It's gonna be great fun. Go to teresaheathwareing.com/challenge and you can find all the details there and you can sign up and join me for that. It's going to be fab. But anyway, let's get going with some of these questions. So, what I did is I went back through previous, build my list courses that I've done. Facebook groups from a previous challenge.

And I've basically looked at all the questions I get asked, which is lots and lots, which is great about list building. And I've picked some of the ones I thought are probably the most common they come up the most and that I think you might have. Okay. So let's start by talking about. Actually emailing them.

What do you send someone when you email them? This is a question I get a lot. So often they will come and think about doing, build my list or they'll come and they'll be list building or they'll create something in order to get people onto their emails, but then they don't email them. And I did exactly the same.

And I've talked about this, a millions times before. I'm sure you have heard me talk about it, but I did. I built an email list and I didn't email them, which was a really stupid thing to do. Uh, so hands up, I did the stupid thing first. So you lot don't have to, you can now just take my advice. So the first thing is that you do have to email them from, from day one.

I get people saying to me, you know, "Well, there's only 10 people on my list." Well, they don't know they're only 1 of 10. So all they know is they signed up and they want to receive something. So make sure you send them something. In terms of what to send them. I often teach between love letters and newsletters.

Now neither is right or wrong. They are personal preferences to which you think would be most appropriate for you and your business. But basically a newsletter is what you would traditionally see where there are. Where it's quite a designed looking thing. There tends to be lots of links and the, and they tend to be less frequent because instead of like talking about one thing, they talk about lots of things.

So they only send out maybe every other week or once a month or whatever it is. And whereas when I talk about love letters, I talk about the kind of emails I send. And obviously if you're not on my list, then please do. Go ahead to my website and you'll be able to find a sign up there. But love letters for me are I write them as if I'm writing them for one person.

I literally think of people in my audience as I'm writing it. And I imagine I'm talking directly to them. And then I tend to talk around one subject, one thing. And then I tend to only give one call to action or one link in each email. So like I said, it doesn't matter whether it's one or the other, it doesn't matter.

There's not a right or wrong. It's just what fits with you. And what fits better with me is that kind of style. If you are a product, if you're selling products, then probably a newsletter style might be better. If you don't want to email very often, but I'm coming to that. Then again, a newsletter style might be better.

If you think about like what you might put in a newsletter, so you might talk about an achievement of someone who bought your thing, a testimonial or a case study. You might talk about a new service you're offering. You might talk about a tip or a frequently asked question. They can all be broken up into individual emails.

So I can literally take that one tip and write an entire email around it and just talk about why that tip is important, how I've come to that tip, what I've done. So you can see how like those bigger things can be pulled down into one email. Also, when you're thinking about what you put in these emails, think it's just another content.

Okay. Previously many, many, many, many years ago when I first started marketing and we would use, I think we used constant contact back in the day and I would send emails for Landover or whatever it was. Like, they were so different then. It wasn't seen as content as such. Because emails were really specific often it was your work email address.

You'd only see it on a computer. You'd only see it during work days and therefore things like, you know, what time you sent it would matter more than it does now. But, it's not. Now your emails tend to be on your phone. You tend to almost go in them as often as you would go into your social media. So just see it as another arm.

If you've put a post on social media about a case study, then why wouldn't you send an email about that? So often I think when people think about what to send, they get really heads up in terms of, you know, they've gotta write war and peace. You absolutely don't. They can be long, they can be short, they can be whatever you want.

So it purely depends on you and what you prefer. So, how do you stay consistent when you're emailing? Well, the thing that I had to do is I had to commit myself to the world and basically say, I say the world, like my very small audience, but I had to say to them, I'm going to email you this amount of times or on this day or this time or whatever it was.

I had to make that decision kind of public. I had to come out and go, this is what I'm going to do, because that would hold me accountable. If I didn't, I wouldn't have done it. So sometimes just having that accountability of promising that you're gonna show up in a certain way or a certain time or a certain whatever.

Even if you think someone's paying attention or not, it...

Today’s episode of the podcast is an interview with Jane Walters, where we chat about all things finance and money. Jane is a former financial planner turned financial and money mindset coach. She helps women transform their financial lives by teaching them the practical tools to manage their finances as well as supporting them to uncover and change their relationship with money. She brings nearly 20 years’ experience in the financial services industry, in both Australia and the UK, and extensive training as a Neuro-Linguistic Programming Master Practitioner and Meta-Coach. She believes very strongly that when women have more money the world will be a better place for everyone. We talked about what money mindset is, the relationships people have with money and how to overcome deeply ingrained beliefs that are keeping you from the life (and wealth) of your dreams.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• How mindset and manifesting works together with practical action.
• How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want.
• Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are.
• Why investing in yourself as a business owner is necessary to grow your business.
• Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’.
• How to know when and when not to invest in something for your business.
• How and why money issues show up differently in men and women.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are.   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How to be strategic in spending your money, but not missing opportunities because of being too scared of risk.
• Why you need to reframe fear around money management to empower you to make better decisions.
• Why we need to be kinder to ourselves about the things we don’t know about money.

  RESOURCES MENTIONED:   Jane Walters Instagram and Website Dream Business Club Membership Rachel Rodgers Podcast Profit First Book You are a badass at making money by Jen Sincero Overcoming Underearning by Barbara Stanny   TRANSCRIPT  

Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this conversation and Jane's take on it is Jane comes from an almost financial background, a very practical money background. But as interweave, this money background with now, things like the money mindset. And we talk about things and I joke about the film, the secret. I dunno if you've seen it or read the book and, you know, I love a bit manifesting, you know, I'm totally into all that, but in that film, It shows this thing of this guy, literally waking up and wishing for a Lamborghini or something.

And then the next day it's there on his drive. Like yeah, no, I don't think that's true. So. What I really love about it is that she talks about the kind of good money mindset, things that we can do in terms of the slightly woo side, but also teams up with a bit of practical stuff, which again, for me is, is a really good way to look at this.

So if you're not feeling the money mindset from a, from a woo side, then you're gonna have something to listen to. And if you do feel it, then you're gonna have some practical stuff as well. So she is a really, really good expert on this, and I'm excited for you to get listening to her. But before I play the interview, I wanna remind you that if you do like the mindset side of stuff, which I do, and honestly attribute most of my success to doing mindset work.

This is something that we regularly look at in the club and it's open to all levels of members. So we do mindset exercises on things like values. Like how do you work at your values? So you know that you're in align with them and everything just feels nice and much easier. We do things about reframing a mistakes that maybe remain in the past.

We look at things like imposter syndrome. We look at meditation, we look at all these amazing things and there are all these different trainings that I've already done in the club. So when you join straightaway, you can dive in and do as many of them sessions as you want. So if you are interested, please go and check out the club at teresaheathwareing.com/theclub .

Okay. Time to listen to the amazing interview with Jane. Here she is. Okay. It's my great pleasure today to welcome to the podcast Jane Walters, Jane, how are you doing?

Jane: I'm great. Thanks for having me.

Teresa: Thank you for being on. And we, we have found a time that works, cause as you can hear by Jane's accent, she's not in the UK. So tell us where you are Jane.

Jane: Well, there are lots of Aussies in the UK. Let's be honest, but I am from Sydney, Australia, and yes, it's evening for me, but yes.

Teresa: And it's fairly early morning for me. I've managed to get up, put my face on, do the school run. I haven't fed the dog. I just remember that I need to feed the dog.

Okay. it's, I'm used to doing this quite late. Yeah. Well, this is the thing you, you have to juggle a lot when you, you know, doing all this stuff, being a parent, it's, uh, not an easy task. But anyway, Jane, we always start the same way by you introducing what you do and how you got to do what you do. So if you were happy, that would be wonderful.

Jane: Yeah, for sure. So my name is Jane Walters. I I'm a financial coach and I'm also a money mindset coach. So I help women to create wealth, um, by dealing with, um, a lot of the mental or emotional kind of blockers that keep them stuck. So, um, I used to be a financial planner. I've been in the financial services industry, my whole career, and.

I, I ended up getting a bit frustrated with the industry for a couple of reasons. Um, one is very male dominated, and I think that tends to turn a lot of women away. And I think that got me quite frustrated because there were a lot of people who would come in and even couples who would come to see me, but often it would be the man who was directing it.

It's a husband who was, you know, taking control of things. And I really wanted more women to get more interested and involved and understand that isn't just a man's world. Um, and also I think that part of what financial planning ignores is the fact that we are an emotional, we are emotional beings. And so our behavior around money is related to how we think about money and how we feel about money and what we think about ourselves as well.

So that's like the relationship to money side. Um, and so for me coming from, you know, a point of, of loving the personal development world, but also seeing this big need on the, you know, financial side and especially around women is bringing those two things together, which is how I ended up here.

Teresa: Mm. So the, this is really interesting that you came from that finance world and then married it because sometimes do you find that.

For me anyway, speaking to you, that gives me some more credibility of you. Like that makes me think because sometimes when we think of like the mindset on the money side. I have like a bit of a love-hate relationship with it. Like, so have you seen, uh, now I've not read the book, but I've seen a bit of the film, the secret, and it's like.

And it's basically like, you know, just, just wish for a Lamborghini. It's gonna turn up on your drive. Like, and it's like, yeah, yeah, no, that's not, that's not gonna happen. And it's kind of the same with the money mindset thing. Like there are points of money mindset that feels like, just go and do that thing.

The money will come....

Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively! I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.KEY TAKEAWAYS COVERED IN THE PODCAST:

• 
  
• Why comparison doesn’t serve you, and is the worst thing you can do
• 
  
• 
  
• Knowing what success looks like to you, and what your goals are
• 
  
• 
  
• The importance of goal setting
• 
  
• 
  
• The ways we can let our ego get in our way
• 
  
• 
  
• Being realistic about what you can achieve
• 
  
• 
  
• How work isn’t everything and rest is essential
• 
  
• 
  
• The importance of celebrating every win, no matter the size
• 
  

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this!HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• 
  
• Practical ways you can stop the comparison and make sure you stay in your lane
• 
  
• 
  
• The mistakes I made this year, because not setting my goals, resulted in me having no lane
• 
  
• 
  
• Take everything you see with a pinch of salt because it’s never the full picture
• 
  

 RESOURCES MENTIONED:

Instagram live

Mary Hyatt Socials and WebsiteTRANSCRIPT

Hello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit which I'm sure the rest of you can get on to someone's, you know, seeing something of someone's and then clicking through and clicking through and then getting on their website and then looking at this and then seeing this and that.And by the end of like the 10, 15 minutes, I've wind myself up into absolute stupor of like oh man. You know, they're doing everything and look at how they've achieved this and why have I not done that? So we need to make sure that we can focus on our own stuff. So the very first step of staying in your own lane is knowing what that lane is and where that lane is going.Because like you can't just sit and do your own work and focus on your own stuff without actually knowing what that lane looks like, because. How do you know? So for instance, one thing for me is I don't get jealous about people having YouTube channels or YouTube success, because that's not what I do.And therefore that doesn't even bother me. I don't look at it. I think maybe I should be doing YouTube or I should definitely do YouTube. I probably have had numerous different times in the past. God knows how many years, but. But now I know I'm focused enough as to where we're going. Now. It's not to say I won't ever do it.It's not to say that, you know, something might change, but I know that that is not my lane. That's not what I'm focused on. And therefore, I am not going to concern myself too greatly when I see someone having crazy, amazing success over that. So that's the first thing you need to know what that goal is, where you're heading, what you are doing, and what's important to you. Now, you know, and there's probably many podcasts you can go back to listen to.There's definitely goal setting podcasts, but you know, I'm big on this. And I talk about this a lot because it's so very important, but this year. At the beginning of this year, sorry. At the end of last year, I did an awful lot of sessions around helping and coaching people to create their own goals and plans and structure and visions and all of that great stuff.And I love it. I absolutely love it. And I stand by every single word I say about it. However I did it so much for other people that I didn't do it for me. And because obviously while I'm taking these workshops or I'm doing the VIP retreat or whatever it is I'm doing, I'm the one, you know, like creating that space to do the work.So even though there are points where everyone goes quiet and they do a bit of the work of their own goals or their own thinking. And then we all come back together to have conversations about, you know, what they've put and how we can help them and that sort of thing. I can't do that. While in that session, I can't be doing my own stuff.So I kept saying to myself, I'm going to do it. I'm going to do it. And previous years before COVID I went out to Nashville and I did it with the amazing Mary and Michael Hyatt. And. That was brilliant. But this year I was too late. So the event that I normally go to was on the week before we actually ended up being in Nashville.So Mary gave me a workbook to work through and stuff, which I tried to do on my own. It didn't quite work. Anyway, I ended up not doing it. I ended up having no goals for this year. End up having no vision. I end up having no direction. I knew what I needed to achieve in the first few months of this year, which was the brand, the website, moving over to ActiveCampaign, doing all this other stuff.But. I didn't set a goal for me. I didn't have any kind of focus and we got to May. And I literally was like, what, what am I doing? Where are we going? What am I focusing on? And I think it was a huge mistake I made. So I literally sat down on something like, and I joked with everybody like the 6th of May and wrote my year's goals.Um, Actually one of the things I'm doing as I'm recording this, it's the 13th of May. And the next thing I'm going to do today is after I finish my podcast, I'm going to create my vision board because I haven't done one. And, and I think that is huge. So for me, I have noticed a big difference in my focus and my energy and my, I guess, drive because I haven't had my lanes set out from day one and I won't be doing that again.And I have done it now. Make sure I've got everything in place for it. So that is super, super crazy important to have that goal to, and somewhere you're going to understand what your lane looks like. So the next thing, and this is really tricky. Okay. And I can give you a couple of tips of things that I do, but the next thing is to try not to look and compare yourself to others.They say comparison is the fith of joy. Is that what they say? If I just made that up? I think that's what they say. I like the they. I don't know who they are, but anyway. So, and it is comparison is just awful for a business owner. And I have dealt with it many times of myself. I've dealt with it many times of my members of them like coming to a coaching call going "This person they're you know, we started at the same time. And now their business is this and mine isn't and dah dah dah." And it's just the worst thing you can do because it doesn't serve you. It doesn't do anything for you unless you're one of these people that is over competitive, it might drive you a little bit. But the truth is don't believe everything you see, and hear. Now we can make everything look amazing online. Course we can, we know how this looks, we know how it works. We know what an Instagram lifestyle looks like to a normal lifestyle. We totally can make everything look so good, but you don't know the reality behind the tool. So you don't know if someone's just. Like, let's say you are a social media manager and someone's just got an amazing contract with someone that actually they are not, uh, they, that wasn't a family member or someone they knew, or someone says I'm full.I've got no more work. Well, you don't know what they're charging for it. You know, they could be charging half the...

Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services. Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc. I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• The things to look out for that will help you spot bro marketing when you are making an investment
• What signs you should look out for to determine if bro marketing is lurking in your business
• Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make
• What messaging is, what it does for your business and why you need to focus on it
• How to use your messaging to lead and sell with expertise and credibility
• How to know what to say and use storytelling to build an argument for your work
• How to balance being nurturing and friendly to your audience, and sell to them as a business owner
• How we equate people who have big audiences with success, and the need to redefine that

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business.   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• How as a consumer you can protect yourself so that you're confident you're making wise investments
• How as a business owner you can sell an online product in an online world, without using bro marketing tactics
• Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn

  RESOURCES MENTIONED:

• Dr. Michelle Mazur Instagram
• 3 Word Rebellion by Dr. Michelle Mazur on Amazon
• Dr. Michelle Mazur Website
• Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson
• Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode
• The Contrepreneur Exposed on YouTube

  TRANSCRIPT:  

Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen. It was basically talking about why you don't want an online business.

Not saying everyone doesn't want one, but just some truth. And then this was coming up, which is crazy timing because it's so good. So this is a conversation with the amazing Dr. Michelle. All about bro marketing and some of the very unpleasant tactics that people use. Now, interestingly enough, there was a time in my world where I was getting into this, where I was like, okay, that's the way we do it.

And that's the way I taught it. And now I'm sure if you went back and looked at some of my earliest stuff and now I might contradicted myself and. Although, I don't like doing that because I like being very transparent and honest, but I've learned, I learned the difference and it took me ages and I spent a lot of money getting understanding of what this looks like in practice.

And I've been sold to in so many different ways and had so many different tactics. And it's, it's a hard lesson to learn because it costs you money. And I think I. Like I said over time, I have now developed and changed what my messages and what I'm saying. And like I said, that might contradict some of my earliest stuff, but that's because I've learned.

And I understand now and I don't like it and it doesn't fit with my values. And I don't think I was strong enough in the earlier days to go, oh, this doesn't feel nice. Do I really have to say this? Or is this the way we do it? Or is this like, it feels like I'm tricking them into buying something from me, which is things like why my cart is always open now because I am there when you are ready.

Like, I love the fact that I just get, you know, wake up on a random day and I've got a new member. Like, I love that. I love that I'm there when I have. I give you the opportunity to make the decision yourself. I am not forcing you into going, you must join or otherwise, you're going to miss out. So this conversation, I have to apologize a little bit because I think I just get into this point where I'm like, oh, and they do this.

Oh, and they do this. So passionate about it. Like that's I was just the back I was doing, like listening to myself thinking. Less speak Teresa, like what the hell? Anyway. So she was great and I loved it and she was so refreshing and it was just so nice to hear. So yeah, I am. I'm really excited about this episode. I am not going to talk any longer, uh, link up to everything about her and how amazing she is in the show notes. But here she is.

Okay. I am super excited today to welcome to the podcast Dr. Michelle Mazur. Michelle, how are you doing?

Michelle: I am great. And I'm so excited to be here with you.

Teresa: Oh, me too. I was just saying that before we got on, I was going through Instagram like yeah, yeah, yeah. Like this is going to be such a fun conversation. But we start, exactly the same way every time by getting you to introduce yourself to my audience and tell them, how you got to do the thing that you do today?

Michelle: Ooh, that's such a good question. So I run a company called communication rebel and we specialize in messaging. So I created a framework called the three word rebellion, and it's really about how do you create your own start with why your own five second rule. And then what are the key messages you need to get people to buy into that, that you can use in your marketing, your sales, your PR efforts. So that you can be radically consistent and get known for your work and create demand for your work. So that is what I'm focused on, how I got here. So this is my 10th year in business. Which I'm very excited about.

Teresa: Congratulations.

Michelle: Yeah. And my background was I'm an academic by training.

So I have a PhD in communication, long story short hated the politics of academia was not a good time. Decided to I was teaching at the university of Hawaii. I moved to Seattle where I am now. Went into market research. Realised, I love research, but I didn't like being an employee wasn't particularly good at it.

And I ended up starting this company because of friends said to me, you know, you have all of this information about communications stuck in your head. And he's like, you should be doing something with that. You should be helping people with everything, you know. And I'm like, oh, he was just started broad start something.

So my business started as a blog. I originally was a public speaking coach because I loved speaking. Then I realized later I really did not like this professional speaking industry, but that's a story for another day.

Teresa: Okay, save that for another podcast.

Michelle: But everything I was doing was really focused around how do you construct this keynote speech?

Like, what's the core message, what's the change? How do you market this so that people actually want to hire you? And I began to realize that my clients like, wow, my clients are using what we do together in lots of different ways. Like I'm seeing our message pop up on their website, their home page, you know, they would do like a launch sequence around there in what we created.

And I'm like, Ooh, I see a bigger opportunity by going broader and really focusing on helping people powerfully communicate the value their business is creating,...

Today’s episode of the podcast is a solo episode, where I talk about what I really think of the online business space! This might feel a little bit controversial, but it’s something that I am passionate about being more transparent on.   I talk about my frustrations with it, and how they have prompted me to look at how I show up online, how I sell in my business, and most importantly how I make sure I’m not part of the problem.   This episode covers some of the things you might want to consider before starting an online business, and why that life might not be for you.   KEY TAKEAWAYS COVERED IN THE PODCAST:

• What an online business is, and how it differs to other business models.
• The dream you are sold, versus the reality of having an online business.
• The things lots of online businesses don’t tell you when they are selling you their course.
• The costs involved in a successful big launch and the overheads in running a 6-figure business can be huge.
• Why a personal brand for an online business means it should always be you that your audience hears from.
• A reminder that the huge success stories you see are not typical results.
• Why I chose an online business and what I love about it.
• The things I do and don’t do in my online business. Spoiler, I do most of it!

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE: Having a successful online business is absolutely possible, but there are no quick or easy routes to success. You must love what you do.   HIGHLIGHTS YOU SIMPLY CAN’T MISS:

• The questions you need to ask yourself if you are considering an online business.
• How to avoid falling into the marketing quicksand that promises you overnight success.
• Why outcomes can never be guaranteed, and why no one factor will ever be the key to success.

  RESOURCES MENTIONED:   Teresa and Ben live Becci Hollis Instagram and Website Becci McEvoy Socials and Website Jasmine Star Socials and Website Sian Pryce Socials and Website   TRANSCRIPT   Hello, and welcome to this week's episode of the podcast. How are things going? I'm really hoping that by this point, cause obviously, you know, I batch records. So I'm more about four or five weeks ahead. And the weather started to turn a bit nicer. I pray to goodness, by the time we're listening to this, you're listening in the sun, maybe going for a walk, maybe, you know, sitting in the garden, whatever it might be that is. My thing, getting in the garden, doing a bit of gardening. I honestly don't recognize myself sometimes that I'm out there getting dirt under my nails, which is a real pain. My lovely nail technician tells me off. But anyway, so this we've got a solo episode and I want to talk about something that might feel a little bit controversial. Now, if you've been following me on social media, you'll know that I have been talking. Over there for a little while about this, I paid attention to the online world and about my frustrations with it, even though I'm in it. And also if you get my emails, you might see that some of the emails that I've sent recently are talking about how I'm starting to look at how I show up in this online world and, and yeah. How I sell and. How I make sure I'm not like the things I don't like. This sounds a bit confusing, but I promise. I can't promise. It'll make sense. I hope it'll make sense. Okay. So let's talk about what I mean by the online world first, shall we? So I don't mean doing things online because all of us do things online. I'm talking specifically about an online business and what this normally looks like is a business like mine. I have a one-to-one. A high touch program, which is a 90 day program where you can work with me one-to-one and we can work through your business, but obviously it's online and you speak to me over zoom. I have a membership, I have courses, I have three levels in the membership, depending on where you are in your business, your budget and your support that you need. And I pretty much lived my entire life online. And so that's the sort of thing I'm talking about. So memberships, courses, one to many offerings. So what you're going to hear in this episode is the fact that if you go back to some of my earlier episodes, I'm very likely to contradict myself and that's fine. And I will explain why. So, yeah, so that's what I mean by an online business now. Why would someone want to go into the online business space? Well, if you are doing something that is a one-to-one thing. So I, obviously my expertise is in marketing and I was a marketing consultant when I first started my business. And then we did a bit of agency stuff, and then I built that and then I didn't want to do that anymore. And I wanted to help more people. And I wanted to go into this world of, yeah great I can create one thing or do one training and I hit lots of people with it, and this is for various reasons. And for me, one of the reasons was I can help lots of people because I am super passionate about what I do and adore what I do and love helping people. In fact, I'm not even kidding. It sounds like I'm making this up. This morning I got a message saying that someone wrote their gratitude list. And I was on it twice and I just, honestly, it makes my heart melt. I love this stuff. I love helping people. So that's one of the reasons, and that's the good reason. That's why you would want an online business. And then there's another reason why people want an online business, because the way the people sell online businesses i.e. if I'm an online business expert, and I want to encourage you to do an online business or have an online business the way in which I sell it to you is by telling you that you just create one thing and you get paid for it over and over and over and over and over. So rather than delivering that training, one-to-one you create one training and then suddenly you can sell it to as many people as you want. It means they sell it as a way to considerably increase your income, because again, then the same sort of thing in terms of like, you can't, you can only sell out your hours for so many hours. So if you're doing one-to-one work, you've only got one. Even if you did them back to back every single day, you can do what's maybe six hours in a day because you need to breathe and eat and that sort of thing. There's a limit on it. There's only so much you can do, therefore, unless you suddenly charge a huge amount of money for the thing you're doing, which I was about to say, everything has its ceiling price and it doesn't in reality. There are people out there paying, you know, I've had an example of a, um, a PT that does all the stars and obviously they will be charging them a goddamn fortune. So it's not that there is a ceiling, but there's how, do you get what I mean, like there is a ceiling, but there isn't a ceiling, but you've got to be something very special to stand out. And it's the few and far between that can do that in terms of hiking their prices through the roof. So that's the other thing. So, um, they say obviously unless you kind of put your prices up hugely then you're earning potential is limited. However, it's not with an online business. The other thing that's sold to you is that you can work from anywhere and you can manage your own time and you don't have clients and you're your own boss and it's just heaven. And. So you might be listening to this thinking, what the hell am I thinking? Why have I not jumped on this online business line? Online business line, online business world sooner. I need to get myself a membership or a course or whatever, because I want to earn lots more money than I'm earning. I want to do one thing and then sell it over and over and over again. I want to lay on a beach and not have to worry about it, or they talk about passive income as well. Um, that it's passive. Okay. So what they mean by passive is you do it once and then you sell it over and over and you don't have to do anything. Money just rolls in. So it sounds flipping amazing,...

Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Trust what you’re good at
• Three types of brands: Personal, Offer and Company
• The power of the personal brand is bigger than ever because it is a human!
• What sets us apart is our ability to be human and show humanity
• You are providing a service by telling others your story
• Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche.
• Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results.
• Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for.
• Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story!
• Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case.
• Irresistible Offer – You have to have something people want to buy!
• Rich Niche – You need to be in a niche where people actually want what you are offering.
• Marketing is the phycology of consumption

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t go looking for customers/clients in the wrong places!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Jennifer became a branding and marketing expert for entrepreneurs
• Doing what you love and loving what you do
• 6 ways to make your brand stand out

  CHECK JENNIFER OUT:   Website Instagram Facebook   Transcript   Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world. Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy. Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub. Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And as you'll hear me say to her at the beginning of this interview, the interview was one of those ones that you're like, oh, that's so good. Oh, that's so good. Teresa: Oh, that's a good. And like, I actually physically took things away, wrote them down, like put some things into action. Did her lead magnet and all that jazz. And it was really, really good, but I loved her story. There was just so much to the interview. So I reached out and very kindly, she agreed to come on the podcast, which is awesome. Teresa: So in this interview, we talk about loads of different things. She tells about her story, which is fascinating in terms of like some of the early businesses that she had. We then talk about branding and micro branding and how we stand out in a very busy world where anyone can go online. We talk about how we can create a brand that represents us. Teresa: Reflects us and attracts the right people. But she was so good. Fun to talk to. It's a really good interview and I know you're going to love it. So without further ado here is the lovely Jen. So I am very excited to welcome to the podcast today Jennifer Kem. Jen, how are you doing? Jennifer: Uh, I'm so excited to be here, Teresa. Thanks for having me on. Teresa: My pleasure. I was listening to Rachel Rogers' podcast from hello seven. And she had you on and oh, my word, I just loved it. Like the episode was so good. Your stories are amazing. And so many good points from the podcast, which sometimes like focus a great to listen to, but you don't always walk away with something that you think I need to do that that needs to change. And it was brilliant. So I knew I just had to have you on. I knew my audience would love you. Jennifer: That's great. Teresa: We always start the same way by you sharing with us, how you got to do what you do today. Jennifer: Now that's a long winding yarn, so I'll try to give the summary, but with enough juice to get you all enough to help you see where I've been. I, again, my name is Jennifer Kem and most people call me Jen Kem. So either way I'll respond, but if you call me Jennifer, I'll think we're not friends yet. So I hope you'll call me, Jen. And I have been doing entrepreneurship and running my own company, actually chloral companies for over 15 years. In fact, December 1st, 2021 is my 15 year business anniversary. Jennifer: And I didn't start as an entrepreneur. In fact, I didn't have any idea. I wanted to be an entrepreneur. I spent almost the same amount of time, uh, as a marketing executive for big companies. In fact, my last job was a VP of marketing for the west coast, for Verizon, which is a fortune 50 company. Jennifer: And part of the reason I left. It's a big reason I left actually it's the only reason I left is because I was passed up for promotion that I had been promised. And at that time being a mother to two young daughters and sacrificing a lot to climb the corporate ladder and then be told that my job was going to be given to my white male counterpart, who, by the way, I always tell people I have nothing against Nick. Jennifer: His name is Nick and he's happy for me to name him. It wasn't his fault that he got promoted. It was the system. And I realized that the system wasn't set up for somebody who looked like me, who was me to be treated in a, in a, just an equitable way. And so I needed to make a decision to either chart my own path and creepy autonomy that I wanted, especially for the future I wanted to have, especially for the feature I wanted to have with my kids, or stay within the same system and eventually become a CMO and then maybe a CEO of a high-tech company, but it was a big crossroads for me. Jennifer: And this was again, 15 years ago to at the time of this recording yesterday, it was my 15 year business anniversary. And. And I don't regret a damn thing. Like I like to tell people I'm not a spring chicken, I'm a seasoned chicken. Uh, and because my background in corporate, in marketing and bringing brands to market, I was able to translate that to entrepreneurs because I feel like entrepreneurs, especially women don't have the same tools that big businesses have, obviously the resources. Jennifer: But part of that is I, I like to remind people that every single brand and big business that we admire and we purchase from today started where we did in, you know, in a garage, across a dining room table, at a restaurant, talking a friend's about their big dreams and desires to change something that didn't work in their lives. Jennifer: And it's just so happens that Sarah Blakely or Steve Jobs or Elon Musk, they decided to bring it to another level. They decided that they wanted to create something really big. I think for most of the people probably listened to your podcast. That may not be the vision you have, which is absolutely brilliant. Jennifer: That's awesome. Maybe you're more interested in building something more of a lifestyle, AKA or freedom-based type of business. But that's perfect. That's the, that's the that's, that's good. It's knowing that that is the post important part. And for me, I think what's missing in this industry is that the same basics and foundations that apply to big corporations actually do apply to entrepreneurs. Jennifer: But we're so angry or resentful of the man or the system that we forget that the same business rules apply and that's, what's made those brands so successful. And so many of the brands, frankly, that I've been able to advise in the entrepreneur space is the same thing that I advise them to. So back to your first question, like where do I come from? Jennifer: Ultimately, I came from the...

Today’s episode of the podcast is an interview with Krista Miller where she discusses the evolution of summits from list builders to comprehensive launch tools, detailing how they can drive successful, engaging, and non-salesy launches. I also share my own experiences with summits, the challenges faced, and the lessons learned. Emphasis on the need for adequate planning and the benefits of following proven strategies. At Summit in a Box®️, Krista helps online business owners replace slow-growth and costly marketing strategies with high-converting virtual summits that lead to record-breaking course, membership, and group program launches.   KEY TAKEAWAYS COVERED IN THE PODCAST

1. Launching Through Summits Krista Miller discusses innovative strategies for launching online courses and memberships through virtual summits. She emphasizes that summits can be more than just list builders; they can be a powerful method for successful, non-salesy launches that feel good for both the host and participants.
2. Importance of Niching A critical takeaway is the importance of niching down for summits. Krista explains how targeting a specific audience with a clear, focused topic can significantly increase engagement, speaker interest, and attendee conversion rates. This specificity helps in creating summits that resonate deeply with the audience, making them more effective.
3. Membership Launch Strategies The podcast delves into advanced strategies for launching memberships through summits. Krista shares how offering trials and integrating the membership seamlessly into the summit experience can lead to high conversion rates. She provides examples of clients who added hundreds of members to their memberships using these techniques, demonstrating the effectiveness of a well-planned summit.

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista Miller Behind the scenes of my Rise Above Summit 3-day virtual summit Membership Momentum presented by Summit in a Box® Connect with Krista on Website, Instagram  Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter   Transcript Teresa: As an online business owner, launching is an integral part of having a successful online business. But what if you could launch without feeling like you're launching and without that sometimes sleazy and salesy feeling that launching can have? Today, I am talking to Krista Miller, and she is talking about how to launch using summits. In the past, summits have just been seen as a list builder, but what if they could be the way for you to have a successful launch that feels good for you, your customers, and the speakers. We talk through some of the pros and cons of launching in different ways, and then Krista shares with us one of the most genius strategies for launching a membership through a summit that I've ever heard. You do not want to miss this episode Welcome to the your dream business podcast. I'm your host Teresa Heath Waring, an international best selling author, award winning speaker, TEDx speaker, certified coach, [00:01:00] and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love but one that perfectly aligns with you and the season of life that you're in. In each episode Episode I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back to another episode of the Your Dream Business Podcast. How are you doing this week? This week I have a brilliant. Brilliant interview for you. I am very excited. And as an online business owner, you should be excited too, because there's some great stuff in this episode. This week, I am interviewing for the second time, Krista Miller. Krista is the founder of Summit in a [00:02:00] Box that helps business owners replace slow growth and costly marketing strategies with high converting virtual summits that lead to record breaking course membership and group program launches. Now, as I've already said, she's already been on the podcast, but I needed to get her back because as you well know, if you listen to this podcast, I did my own summit at the beginning of this year of 2024. And I did it with the help of Krista and her accelerator program. And I am a massive, massive fan of her and what she does. And I don't just say that from You know, she's amazing. I went through her accelerator program. I was part of her or I'm part of her world and she delivers absolute flipping genius stuff. She is so smart and the stuff she talks about, the stuff she shares is just phenomenal. So I know that you're going to love her too. And you're going to love this episode. Also, if you have a friend that has an online business, you do not want them to miss out on this [00:03:00] episode. Like I said, so much good stuff. Other reason this is such a cool episode is because You will hear a very honest account from me of all the things I messed up when I did the summit and all the things that Krista said, you need to do it this way. And I didn't do it that way. So it really is a kind of behind the scenes, not only look at my stuff, but then she shares genius strategies going forward about how you can launch using a summit. And the stuff around membership launches, boom, they are another level stuff. The other reason I'm really excited to have her on is that one, she was a sponsor of my summit, which is always kind of good news. If someone who creates summits wants to sponsor yours, that makes you feel very good. And two, I am going to be speaking at a summit that she's putting on called membership momentum. I'm going to make sure that all the links are in the show notes. So if you head to teresaheathwareing.com/351, as in the numbers three, five, one. Also follow me on social, check my emails. I'll be sharing it all around there, but I am doing a [00:04:00] session at her summit on how hosting an open house for your membership is the key to easy non salesy sales. Not only am I speaking, but there's some other phenomenal speakers, especially in the world of membership, like Mike from the membership geeks and the amazing Lizzie Goddard who spoke at my summit as well. So it's a hell of a lineup and I'm super honored to be involved. Anyway, without further ado, I will let you get on with today's episode. Here's the amazing Krista. Krista, I am so pleased to welcome back to the podcast, Krista Miller. Krista, how are you doing? Krista: I am so great. I'm so excited to chat again. It's always a pleasure. I know this is going to be awesome. Teresa: Me too. And I always like, you know, what's funny having a podcast for such a long time, there are now people that I'm like, Oh no, you definitely need to come back. Like, but you're the kind of start of people coming back. Cause it's like, It's such a lot. I can't even remember when we did the podcast first time, but it was years ago, like literally years ago. And now of course, my lovely listeners will know

Today’s episode of the podcast is an interview with Kierra Jones who is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. Kierra helps women coaches, consultants, speakers, and trainers with service, speaking, and expert based businesses and personal brands expand their mindset and message to elevate their visibility, attract aligned clients, and amplify how they package, position, & profit their expertise. We talk all about the thoughts we have as business owners, messaging and how to use it in your marketing.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• We have to believe it ourselves before someone else can.
• You can still understand the value of yourself and charge less.
• Energetic enrolment – people see you talking about something and how you believe in it and want to step into that themselves.
• You need to tap into what you want to express out into the world and through your work – then think about who this serves.
• Who do you feel most called to help to serve? “This is the ideal client I support”.
• What is the deeper transformation that you can help with?
• Stop apologising for how you want to do something and just be you!
• Own your way and people will be magnetised to that.
• You are amazing – embrace your genius.
• It’s okay not to be everything to everyone.
• Go be great in the thing that calls you!

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   There is always going to be someone who can do something better than you, but there is always going to be someone who can’t do something as well as you.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Kierra became a visibility and sales mindset coach
• Mindset shifts as a business owner
• How to appreciate your value
• Could vs called

  CHECK KIERRA OUT:   Website Instagram Facebook   TRANSCRIPT  

Hello and welcome to this week's episode of the podcast. How are you doing? So do you ever sit there and think they're gonna find me out. Who on earth who I think I am. I joke. I blank stuff all the time. Cause then if I say a blanket, then it kind of just makes out like, while if I get it wrong, I get it wrong.

It's fine. I think if you are running your own business, you have so many of these words in your head. I'm trying to feel confident about what you're doing, trying to really own who you are and your space and what you're good at. I think it's really hard or can be really hard. And I know for a long time, I didn't feel like that.

I didn't feel like I knew what I was good at or even if I had an inclination of, I thought I knew what I was good at. I didn't want to tell anybody and I didn't want to go, do you know what? I'm actually brilliant at this? Check me out. Because we don't like to do that. So today on the podcast, I have the very lovely Kierra Jones. And we are talking all about those messages that are in our head, the voices that are in our head that talk about.

You know that we're not good enough and who do we think we are? And we talk about how sometime our superpower is actually given to us as a negative thing. And both her and I tell stories about actually how that happens to us in terms of, you know, We were told for a long time that the thing that has actually turned out to be our superpower was a bad thing.

So, and then talking about how do we take all of these things and how do we then use them in marketing. How do we then use them to find the right people and work with the right people so that we're in our zone of genius. It's a really great conversation. She's really fantastic to talk to. And I think you're going to get a huge amount from it.

So let me tell you who Kierra is. Kierra Jones is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. She has coaching programs, courses and mentorship, and speaking helps women get the Messaging, monetization and mindset they need to show, speak and sell more powerfully, purposefully and profitably.

She is passionate about helping women stop undervaluing their expertise and giving it away for pennies! Specifically, Kierra helps women and coaches, consultants, speakers, trainers with services, speaking and expert based business, personal brands and their mindset message to elevate their visibility, attract aligned clients and amplify how they package position and profit their expertise.

She's great. I think you're going to get a lot from it. If anything, you're just going to come out of it, feeling like totally empowered. And you want to take on the world. I can't wait to see what you think of it.

It's my absolute pleasure today to welcome to the podcast Kierra Jones. Kierra how are you doing?

Kierra: I am awesome. Thank you for having me. I'm excited.

Teresa: My pleasure. My pleasure. So you will last a very long day of podcasts. So I pray to goodness that I am still like, you know, I'd have the, do you know what happens? I don't know about you, but like, even when you feel tired, the minute I'm on, I'm like, boom. And I'm it's fine. I will walk out of here. My husband will talk to me and I don't want him to talk to me. He's like finally seeing you, you're laughing. You're having fun. So, yeah. Yeah. But now I, now I want to be quiet. Like you.

Kierra: I can totally resonate. I think that really just goes back to the power of the work that we do and why, you know, really stepping into your zone of genius.

It's like, It's this it's just a part of your identity and that your business, isn't your identity. Like I went into this like space, um, couple of years ago where it was like, I had the transformation of how I thought about my work. It was like, it's not actually a business. It's actually like, I'm just showing up, doing the things that I already do.

So that's why I can easily go on a call. We talked about this. I completely just came from the gym from brunch. And it was like, you know, literally two minutes ago. Let my daughter out, I'm upstairs and it's like bam, we're on, you know, and it's just, it's really beautiful actually to me. And I think there's such power for more of us women to embrace that.

We think that we need to show up away, or we need to be something else that we need to add something on. And it's actually like, no, it's actually the easiest parts of us. And then you just need those moments where you recharge and now you're able to be present to husband, partner, children whomever, you know, uh, else you need to be present to including yourself.

Um, so yeah, I think that's a part of, to me, why it comes so easy of just realizing it's, it's literally just like me being me and, um, yeah, just need to, I need to recharge before I let you, you know come in.

Teresa: Yeah you're right. And I think when it's something you love, even if you're feeling tired, even if you're like, it's been a long day, I've worked really hard and all those things it's still like, but I love it.

So that helps massively. But Kierra it's so good to have you on. We're going to talk about such cool things, but first of all, I'd like you to just take a moment to introduce yourself to my audience and let them know how you got to do what you do today.

Kierra: Yeah, I'll try to make it short. Uh, so my name is Kierra Jones, also known as the shine strategist, and I'm all about helping women of impact shine, more powerfully in their genius.

We give our genius away for pennies. We undersell it. We under uh, message it as I like to say. And so my focus is really helping women with the mindset and the messaging they need to show up, speak and sell more powerfully so that we can create the lives that we want in full alignment with who we're here to be.

So how I got into this work? Woo man, I, you know, I tell my clients I've been coaching since I was seven. I have, I understand that like, that's a part of my identity. I've always been on who thought deeper. My uncle would tell me, like, you think too deep, or like in fifth grade, my teacher, Ms. Matthew, she would say like, Kierra's always asking why, but she loved it.

The kids didn't. So I always was in this space where I wanted to ask deeper questions and, um, you know, now I joke with my uncle, you know, I'm like "Well, I get paid thousands of dollars to ask deeper questions and to speak and to, you know, do all these things that I thought used to be weird. And I was too much and I was too extra or maybe I wasn't enough and all that."

So a part of me, one is like this, this has literally been a part of me. I just didn't...

In today’s episode of the podcast I talk about the things I did in my business that failed! Often we don’t like to admit failures or talk about them, but it’s important to look back on these failures so we can take lessons from them. I tell you some of the failures I have experienced in my business and what I learnt from them.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• When you don’t know who your perfect customer is or what you offer you will end up saying yes to things or working with people who are not a good fit for you.
• You have to get clear – this is who I work with, this is what I do and this is what I’m really good at.
• Don’t be afraid to say no if something doesn’t align with you.
• Don’t let your mindset and the fear of failing stop you from starting or launching something – just go for it!
• Don’t just build your email list and then not email them.
• When it comes to launching – look at what happened last time and what went well and review/duplicate it.
• Focus on your mindset and work on it.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You don’t need to re-invent the wheel every single time.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• The things that failed in my business and what I learnt from them

  RESOURCES MENTIONED   Build My List Course Dream Business Club Free download – Mindset hacks for small business owners   TRANSCRIPT  

Hello and welcome to this week's episode of the podcast. How are things? So today for me is podcast batching day. I am now getting super organized again. Oh, it feels so good, so, so good to get ahead and batch. My earnest light problem is I've been doing a detox as I record today.

And it's affected my voice because I don't know about you. I know someone else's like this whenever I do anything, or if I ever get ill, always go straight to my voice. And I think it's because I use it so much, uh, much to my husband's dismay probably, but it always goes to my voice. So I'm a little bit croaky, but I'm way better than I was.

For these next couple of episodes. If you hear me a bit croaky, this might be why. So today we have a solo episode and I've decided that today I'm going to talk about the things that I did in my business that failed. Because I think lots of us don't like to talk about failing. We don't like the idea of failing.

We don't want to fail. It doesn't feel nice. It's a bit embarrassing, to be honest, when you fail or I find it a bit embarrassing. But it is so part of our business journey, it's unbelievable. I don't know a single business owner that hasn't failed at something. And there are a million amazing quotes out there that talk about the fact of, you know, if you're not failing, you're not trying, you know, that failing's better than doing nothing, you know?

I can literally like give you a million if I tried. So I want to talk about some of the places I failed, but the most important bit about this episode and generally about failing is the fact of what you learned from it or what came from it. So there's always that thing of, you know, you didn't fail, you just learned, you know, you either win or you learn and that's it.

And I think it doesn't always feel that good. It doesn't always think, you know, I don't always fail and go, "Woo, brilliant. Look what I learned." Like, I don't always feel like that. However, I think they're not wrong. I think, you know, the fact is you do learn when you fail and failing means that you've at least done something.

So you've at least got a conversation you can have about it. So that's what we're going to talk about today. We're going to look at the places that I felt that I failed in my business and what I learned and what sort of came from that failure. So let's go right back to the beginning of starting my business. So I think, I mean, there's loads of things I did wrong when I started, but I wouldn't necessarily call them failures.

I think one of the biggest failures I had when I had the agency, which wasn't like a one thing, and then I went, "Oh, I failed." It was like an over a period of time thing. I didn't get clear on A who I wanted to work with B what I was good at and C what I wanted to actually do. And I think that was the big problem for my business in the first kind of year or two was, well not maybe the first year was that I was so concerned with the money side of it, that, and, and good reason I was a single parent and I had a mortgage to pay, child to feed and a car to run.

So it wasn't like I'm saying, you know, I shouldn't have concentrated on the money. I absolutely needed to. But the problem was, I wasn't clear on who I wanted to work, then what I want to do and what I was good at, which meant I took anything and everything. It meant that someone would come to me and go, "Do you know, Google ad words?" And I'll go, "Yep."

Like I think I can learn it. And I did, and I hated it. But. There were many different things that I probably signed up to. There were things that I priced myself wrong because I wasn't giving myself the confidence of going, this is what I'm brilliant at. So I think for me, the very first failure in my business was that it wasn't getting clear on who I liked to work with, what I do and what I like to do.

So I spent many a day learning things wasting way too much time learning things and trying to spread my knowledge even wider than it was. I spent many a day working with people that I didn't like, or that they didn't fit with me or their expectations were not the same expectations as mine. And I spent far too many days not enjoying and liking what I did.

So that one, the thing I kind of learned from that was that you've got to get really clear and there is a real strength in going "This is who I worked with. This is what I like to do. And this is what I'm really flipping good at." Like, those for me are such strong things to go into business with. And I think in the early days I didn't have the confidence and I think lots of people don't have the confidence to do that because they don't want to niche down, they don't want to like minimize their market.

They want to do everything for everyone who'll pay them. But actually it was one of the worst things I could have done. So if you're sat there at the moment and you feel this is you and your sat nodding, I feel for you, first off, cause that sucks and it sucked for me and it didn't feel great, but the good thing is, and the positive thing is that you are doing things and now, you know what you don't like. You know, sort of people you don't like to work with and you know, the sort of stuff that you aren't great at doing.

So now is the chance to either start to change and tweak a little bit in terms of what you offer. To start say no to people when they ask you, "Can you do Google ad words?" If you don't do Google ad words and various different things. So that's, you're learning, you're learning is when you do that thing, when you go into that part of your business and you realize you hate it, then you're learning.

You know, if you didn't have any clients, then you wouldn't know, would you. Well done, pat yourself on the back for getting the clients. That's awesome. Now you can start to tweak and start to understand who you want to work with, what you like to do and what you are brilliant at. Okay. So the second place I thought I failed in my business and I've talked about this before, but it's a big failure is the fact of creating something for online and sitting on it for like a year.

That was like now I look back and think I'd have just gone back and slap myself in the face and gone, "Just get on with it. Don't be ridiculous." And I think there are, there are lots of times I wish I could have done that, but actually again, when I think about the learnings, there are lots to take from it. So. I would say that this, this period in my business is probably one of the biggest learning points. Because I got everything I needed to launch.

And this was the point where I learned about mindset, where I learned about personal development, where I learned about the power of having your mind in the right place. So up until then, I'd done a little bit of kind of the, you know, the mindset stuff. And I dabbled the had, had a coach, but I don't think I had quite realized or put two and two together, but how much the business and me go together, which I know sounds ridiculous, but I really didn't.

So I obviously put together this course, it was a course on How to create content for social media. And I've told this story many times, if you're new to it, then great. If you're not, I'm sorry, you can hear it again. But I had signed up to do a mastermind over in Irvine with James Wedmore and I went over there and I was at an event and he asked me.

I didn't want to answer any questions cause it didn't want to be called out in front of everybody because I was in a room full of what I felt were really, you know, amazing business owners. They...

Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• You can’t just keep feeding the beast of ads – you need to reach your audience in other ways!
• The biggest myth is that there is a certain type of company that is and isn’t ready for PR
• PR is a great way to build credibility for your business
• PR is a tool just like social media
• It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3!
• There are different tiers of PR – local/low, medium and top.
• Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be.
• Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter.
• The CPR Pitching Method™ by Gloria Chou
  • Credibility – One sentence on why you are in a position to pitch – talk about your experience
  • Point of view – Three things you have learnt helping your customers overcome their problem
  • Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season?
  
  
• Make it as easy as possible to cut through all the emails they will be receiving – use bullet points
• Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view!
• Can you make predictions on where things are going in your industry?
• Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over
• Sign up for HARO which connects journalists seeking expertise
• Search #journorequest on Twitter for opportunities
• Everything you want is on the other side of the send button!
• It’s not just about awards and accolades, you need to be a real human as well.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Every business no matter how big or small can use PR!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Gloria became a PR expert and coach
• What sort of PR you should be looking at
• What makes a good story?
• The CPR Pitching Method™
• How to find media contacts
• How often should you be pitching?

  CHECK GLORIA OUT:   Website Instagram Facebook FREE Facebook Group FREE Masterclass   RESOURCES MENTIONED   Join the Dream Business Club   TRANSCRIPT

A very warm welcome to this week's episode of the podcast. How are things? So this week we have got the excellent Gloria Chou on the podcast. You know what, just before I record the intro and outro because I do it separately after the interview. I went back and just watched sort of some of the key points and it was so good.

I pretty much watched the entire thing again. Obviously I can watch it cause I record it, but you know, otherwise you'd listen to it, but it's so good. There's so much good stuff coming. And as I mentioned last week, PR is something that I've been doing a lot more of. And I think it's just different ways of looking at it as to why you would do PR. If you're a local business, then it can really help in terms of customers and getting you seen and getting you out there.

But for someone like me, who's audiences worldwide. Then it's, that's a bit trickier. So for me, it's more about credibility. So, uh, recently I've been featured in Authority magazine on Yahoo finance on CBS, on Fox News, on an Australian news. I was interviewed for a TV thing. So the credibility of me being chosen to do those things. It's really awesome.

So that's how I'm currently using it for me. And also it was a lot of PR around the book and writing the book and all that sort of stuff. So, so it is really good, but I don't want you to be put off thinking, you know, it's that kind of PR. She gives some really good practical things that you can do as a small business owner in order to get that PR and get that coverage.

So, oh, and what's really nice for the the intro is because obviously when members of the club are in the club, I get to know them. One of the things that I love and I do kind of fairly often is if I think of a member in the club where actually their business might be a good example for, you know, this or for whatever the subject is, I'm interviewing someone about, I use businesses from the club.

As a sort of case study or as a test or as a, can you give me some advice about this? So what's really lovely is they get a bit of free advice from an expert, which is ACE. And I have used a, one of the club members in this one in particular, who is a online cooking class, a creator. So, yeah, so we talk about her and how it would work for her business, which is really, really cool.

If you are interested in joining the club and maybe getting, you know, featured on a podcast, uh, then you can go to teresaheathwareing.com/theclub and if this is the first time, if you hearing about the club, let me explain what it is. The dream business club is an online business building membership and community for business owners who want to build a successful business that they love and give them the life they dream of.

Now, what do I mean by a dream business? I don't mean someone else's idea of a dream business. I don't mean you know earning loads of money on a yachts, uh, being a billionaire, unless you want to, of course. I'm talking about maybe you only want to work three days a week and earn more than an average full-time salary, or you want to get the kids from school.

Maybe you want a team in a big office and earn 7 figures. Uh, maybe you just want to make a difference to the world and have a legacy to leave. So whatever your dream business is, it's about you and helping you. And I do this through teaching and inspiring and leading you. I do it through the dream business growth pathway, where which is the only thing you will need in order to grow your business. Because it talks about all the different aspects of your business, like social media and content and your email list and selling and your team and building a community.

And I take you through each stage so that when you hit one stage we take you to the next level. And when you hit that, we take to the next level. So whatever stage you are in your business, we have got you. Also, as well as that we have obviously the monthly mindset calls, coaching calls, live Q and A's, uh, inspired actions every week, challenges. So much because of oh, content hours. They're really good.

The lovely Becci McEvoy does a content hour. So yes, so much good stuff. So if you are interested in joining, come and head over to teresaheathwareing.com/theclub.

So let me introduce the lovely Gloria. She teaches early stage founders, how to "hack their own PR" with her proprietary three step CPR Pitching Method™.

This method helps thousands of small business owners get over a combined 1 billion organic views in top tier outlets, such as New York times, Vogue, Fast Company, Forbes and so much more. So she came up with this format herself and now teaches it around the world. I think you're really gonna like this. She's got some great ideas for you. So without further ado, here's Gloria.

So I am really looking forward to today's conversation with my lovely guests, Gloria Chou. Gloria how are you doing?

Gloria: Hi. I'm so happy to be here.

Teresa: Super happy to have you. I was just chatting to Gloria telling you that we don't track many people on talking about our subject.

So I'm excited to dive in and get some great stuff from you guys. But before we do that, we always start the same way, which I'm sure my audience get bored of but we do it anyway. Where we ask you to introduce yourself to my audience and tell them, How you got to do what you do today?

Gloria: Oh my God. If anyone is looking for a career...

In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money.
• Once you know the process and have set it all up – it is done!
• If you tell yourself you can’t do something, you won’t!
• If you don’t know how to do something right now, you can learn to with step-by-step steps.
• When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up.
• Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE!
• If you’re not talking about your lead magnet – no one is going to join your list!
• If you don’t help them – someone else will.
• It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like!
• Your numbers are not a reflection of the effort you put in.
• If you only email out once a month – that’s only 12 a year!!
• As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to.
• You are not bothering people by emailing your list – they have signed up and can unsubscribe any time.
• Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   No matter how big your list is – start emailing them from the very start!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• The mindset shifts that will stop you from starting and growing your email list

  RESOURCES MENTIONED   Build My List Course   TRANSCRIPT   Hello and welcome back to the podcast. How are you doing this week? I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often. And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist. I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset. So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I shouldn't have to pay to learn how to do it. And I shouldn't take much time because if I do, I'm doing it wrong. And I think that's true about so many things. I think there are way too many experts out there telling you something is very simple and easy to do. When yes it might be to them and to me, because we've done it so often. That does not mean the first time we did it it was that simple and easy. So there's the first thing that you need to get out of your head. It's not a five minute thing and it does require a bit of effort and it requires a bit of investment time or money or both. Now you might be really surprised to find this out but I obviously you know, having been in marketing for a while, when I started my business, I knew the importance of an email list and I knew roughly how to to get one set up. I'd used different systems in the past. However I spent $2,000 on a course, and that course was an in-person course in Minneapolis. So I flew to Minneapolis to attend a weekend all about lead magnets and list building and how to email people and what to email them and how to create landing pages and all this good stuff. Now, obviously I spent a huge amount of money on that, because it was very important to me because my job is to teach you how to do these things. And therefore, any course like that is an investment for me in terms of my knowledge and my learning. And it was excellent. It was really, really good. So I'm not saying, and build my list is not two grand FYI. It's $390. So I'm not saying that that's what you need to invest, but I'm just saying I did. And I knew what I was doing. So I do think that, that's the first mindset shift you have to make, you have to go, okay, I know this is going to be an investment in time or money, but this is going to pay off in dividends. Because the beauty about this sort of stuff, unless you change systems as in tech systems, but even if you do by this point, you'll have a good idea of what you need to be looking for. It's it's an investment in your skill. Once you've got it. Once, you know, this process you've got it. And you don't need to do it again. So it's not like, I dunno, what can I liken it to? Maybe something like, you know, Instagram and learning how to do guides and then guides not being such a big thing. You know, this is a kind of evergreen always going to be available for you. So that's the first thing. So it is going to take a bit of work. It is going to take a bit of time and potentially money, but it's worth every single penny. Okay. So the next thing I have in this whole process is, um, well, actually I didn't write this down but I am going to mention it is the tech, is that people go, I'm not tech savvy. I can't do tech. Tech doesn't like me. I don't like tech. Obviously, I don't want to go too woowoo with you, but there is this thing that if you tell yourself something, then it's going to be true. Isn't that amazing quote. I can't remember who it's by, but basically, you know, if you tell yourself, you can only tell yourself you can't you're right. So first off we need to like, just park that thought of I'm not techie. I don't have a tech mindset. So I want you to take that out of your head. And I want you to tell yourself I may not have been techie. But I can learn. I am smart. I am resourceful and I can follow what to do. I can learn this. So yeah, you might not know the tech at this point, but it doesn't mean you're never going to know it. And believe me, if I can do it, anyone can do it. So that's the other thing that the tech will put you off, but don't let it put you off. Now. The stuff I do my business today is so cool. And so complex it actually makes me excited. I genuinely get very excited about this stuff. Like some of the funnels we're setting up and some of these various things. Oh, it's so good. I can't even tell you, but it didn't start there. I started with a really simple landing page going to a very simple onboarding emails and it might seem like wizardry and it kind of is, I guess. Well, it definitely is because I've been around marketing in long time. Like if I told myself 15 years ago, this was going to be a case I'd been like, wow. I remember we used to do this like thing, you know, make sure you send it in that time zone and all this sort of thing. And now it's so complex. But like I said, it doesn't need to be that complex. So we're not going to tell ourselves we are not tech savvy. We can follow steps, we're resourceful, we're smart. Um, okay. The next one, not wanting to post about the lead magnet that comes up all the time. So what's really interesting with this is people go through the whole course. They do every single step, including the tech and they follow me along. So the one thing that they think I'm not going to be able to do, they follow the steps in my videos and they do it and they are like, Unbelievable. I could not be proud of myself, which is brilliant. And then they create this lead magnet and they're so proud and they put it out there and then nothing. Okay. So they put it out there the first few times and people sign up and they're like Wooo I got X amount of people on my email list. And then, and the reason I know this is because I've got people in the Club who have done build my list. And then I speak to them. I don't know, month, month or two later and go, 'How are you getting on with your list building now?' 'Oh yeah, no, no. It's not working. I think my lead magnet is wrong.' 'How many times have you posted that lead magnet?' 'Well I did that one on a, on Instagram and then I did some on my stories and I put a post on Facebook.' So I'm like, 'So four times you posted it.' Yeah, no. Basically, that is not enough, but I know it's not just a case of getting organized to post-it. I know that in their head, they're like, I can't keep putting this post out there. Like people are gonna think I'm posting about the same thing all the...

Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is.
• Your own personal brand is what others think of you – and we can influence this.
• Your brand should represent your knowledge and expertise (heart and values, but also your personality!
• You can be professional and fun at the same time.
• Be confident with who you are and put it in your brand.
• Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them?
• People love to hear your story and why you do what you do – it helps them to connect with you.
• Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be.
• Your brand needs to look and sound the same everywhere.
• Put the volume up! Find your personality and what makes you stand out and shout about it.
• Not everyone sees everything you do – keep mentioning it/talking about it.
• You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin.
• You never know if someone can or can’t afford your services/product – never assume.
• New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level.
• We can’t do this on our own! We need the right people around us.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   You can be professional and fun at the same time! It is ok to show your personality in your branding.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Martha became a brand strategist
• Building your brand
• Tips for tackling Imposter Syndrome

  CHECK MARTHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Build My List Self-Study Course   TRANSCRIPT But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be. Yeah. Yeah. You said something in that while back there was really good. And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up? Like, well, how would that sound in a practical way? Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and your podcasts I'm over it and you laughing. And in my head were already friends. I mean, we never even met, right? Like there's one thing, right like I'm like, guess I knew that when I was talking to you in my end. Um, but then that creates dissonance. Like you're saying you're one thing and you're, I see you somewhere else. And your other kind of what you were saying earlier. So putting the volume out loud, every touch point, which just every place that I talked to my clients or my clients sees me, I want to be the same. You are listening to Your Dream Business Podcast Episode 238. You are listening to Your Dream Business Podcast and I am your host Teresa Heath-Wareing. If you are a business owner who is striving to build a business and the life that you dream of on your own terms and doing something that you love, then this is the podcast for you. Each week, I will share with you business, marketing and mindset tools, and strategies that I have used to start and grow my own dream business, as well as the dream businesses of hundreds of business owners from around the world. So if you're ready, let's get started. Hello, and a really warm welcome to this week's episode of the podcast as always, I am your host Teresa Heath-Wareing. If you are new, welcome to this wonderful family that we have. You are most welcome. If you're a returning listener thank you so very much. I appreciate you all greatly. Okay. This week we have an interview with the lovely Martha and we're going to be talking all about brand. I know some of you might be sat there thinking, you know, brands and brand conversations are only for big businesses, you know, and things like value, brand values and tone and all this sort of thing might only be big businesses. But what is so nice about this conversation is how we open it up to basically say, no, this is everyone and everything. And your brand, especially, I almost feel like it's more important when you're a small business, because it represents you entirely. It represents who you are. And if you've been following me for a while, you know, I went through a brand change, not that long ago. And in fact, I was going through the brand change and design elements while I in the interview. And actually as a, as a business owner, as a solopreneur or someone who like me, you are the face of your business. That brand really has to represent me. And the reason I changed my brand was because it didn't fit. It didn't fit any longer. I had changed from the person who initially started that, you know, the business with that brand. So it's a really good conversation. I really enjoy chatting to Martha. And I think you're going to get a lot from it. But before I introduce her to you, I just want to take a minute to remind you that build my list is open and you can buy. It's available on my website and at teresaheathwareing.com/buildmylist. Last week, we talked all about email lists and the do's and don'ts. So if you are still thinking about that, if you are still thinking, oh yeah, that's on my to do list finally. Imagine or just imagine like ticking that off and getting people onto your email list. So good. So yeah. Do go and check that out if you're wanting to build your list. Okay. So today when chatting to Martha Cristina Garza who is a luxury brand strategist and marketing expert, based in Brooklyn, New York. She helps visionary 6 and 7 figure entrepreneurs find clarity, focus, and direction to expand their brand, reach revenue and impact so they can change the world. Most of her clients are high ticket coaches, luxury brands in jewelry, fashion, and hospitality industries. But before opening her boutique consultancy, she led her marketing efforts for brands like Cartier. So she always has, she has sorry, almost a decade of corporate marketing experience. And her background is in industry and jewelry design. So yeah she was fab. So-so good. Really good conversation. I think you're going to take away a lot from this. So here is the lovely Martha. Okay. So it's my pleasure today to welcome to the podcast Martha Cristina Garza. Martha, how are you doing? I am doing great. I'm so excited to be here. Thanks for having me Teresa. No worries. And you guys can't see because you're listening to podcasts, but Martha's got the most amazing lipstick on. Love, the color. Obviously get the important stuff in out the way, uh, yeah looks fabulous, fabulous. Martha what we do at the beginning of every interview is we get you to explain to my audience who you are and how you got to do what you're doing today. So if you are happy, that'd be a great start. Absolutely. So I am a Brooklyn based Mexican luxury brand strategist. And I got here in a various funny way. When I was little, I thought I wanted to be a jewelry designer and I actually went ahead and went for it. I went to industrial design school, went to New York, Gucci, majority designer, and then I got this, um, scholarship for a master's in Italy. So I went ahead and did a masters in marketing for luxury, super specific. I was like, great. Now I know how to design jewelry, how to make it. And now I'm going to go learn how to sell it. That was my master plan. And then I got there and then I fell in love with marketing there. Why? Because in Mexico where I grew up. Marketing was only about numbers, entity, and it also is not right. It's about this beautiful storytelling. And everything I did in Italy was around that. So I fell in love and I was like, this is fun. This is easy. And I love it. And I wasn't looking for it. But my director from the program got me an interview of my dream company, which was Cartier. And I landed that job does my fridge up at 23. And I wanted to, I remember crying cause I was like, I am not European. My chances are on the floor. I ended up getting it and I fell in love. I was in Italy for another year working there and then I moved to the US to work with European company. So it

In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Your email list is one of the best assets you can have.
• You need to understand who you want on your list – quality over quantity.
• Create your perfect customer avatar so you know exactly who you want on your email list.
• What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want!
• You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice.
• Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated!
• When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems.
• More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much.
• Focus on the fact you are helping people and they will want your lead magnet.
• You need to start emailing your list on DAY ONE!
• You can choose the frequency of your emails.
• Don’t build a list and then not email them.
• Add value – see email as another form of communication. It is another way you can support and add value to your audience.
• Don’t just email when you have something to sell!

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Start emailing your list from day one! Don’t just build your list then not email them.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• My 5 steps to starting your email list

  RESOURCES MENTIONED   Email Marketing 101: Tips and Tricks podcast episode Mailerlite Build My List Self-Study Course   TRANSCRIPT  

Hello, and welcome to this week's episode of the podcast. How is your week going? If you're listening on Monday, it's just started, but you could be listening any day of the week, couldn't you? So I hope you're having a good week, even if it has just started, uh, I'm feeling very positive this week. I've been listening to a really good book talking about mindset and some kind of woo woo things and about energy and, um, yeah, I've been doing a bit of work, so I'm feeling really, really excited and ready.

And happy for a new week. So today we're going to be looking at list building stuff. Now I know we talked about it a lot in the past, but I cannot stress how important this stuff is. Over this email and email? What am I saying? Over this podcast and some emails and some socials. We're just going to be focusing on a little bit, because I think it's one of those things that even if you've started an email list, you need reminding, like I need reminding, everyone needs reminding to constantly be building their list.

Because honestly, it's one of the best assets that you're ever going to have. Now, if you've heard me talk about list building before then you will know that I have five steps that I teach and these five steps are, Who do you want on your email list? Give them a reason to join your list. What tech do you need? And How to set them up?

Um, and so, How to get them signed up. Sorry. And what do you want to email them? So what I'm going to do is I'm going to take each one of these sections and I'm kind of going to tell you the main do's and don'ts for these five sections. So let's start with step one. Who do you want on your list? The really important thing here is you need to understand who you want on your list, because this is where quality over quantity is very, very important.

It's key. I would much rather have an email list of 500 people who love me than five thousands who were really not keen. So understanding who you want on your list is really important. Now, obviously one of the ways that you can do this is making sure you've done your perfect customer avatar, that you've looked at, who it is you want exactly.

And the thing that you need to remember here is what you're trying to understand when you're doing your perfect customer avatar is you're trying to understand what problem do they have that you solve. So it always sounds really dramatic when you talk about problems and solving and things, and it's not really at all.

It's just about the fact of they have something that your product or service helps them with. So for instance, with me and my membership, the problems that my customers have that my audience have is they might be overwhelmed with all the stuff out there. They might want a simple and straightforward guide, which they can follow.

They might want some personalized advice. They might need accountability. They might want an amazing communities. A lots of different things that might be problems in their world that my club can help them fix. So what is it that you can do for your customers? What problem do you help them fix? So for instance, if your, and I usually use the idea of like a personal trainer, when I come to list building, if you're a personal trainer, what's the problem that they help? Now, they might help you get in shape and lose weight.

But you might not, that might not be the problem that you see. The problem might be is that you can't fit in your jeans. Or the problem might be is that you get out of breath going up the stairs. So you kind of really need to understand what their problem is so that you can identify it. So the first main do here is need to understand the transformation that they want.

What is the problem that they have and what do they want instead? So understanding their transformation is so very important, because then we can start to look at how we can help them. The don't is don't try and attract anyone and everyone. Now I have, I've been in marketing a very long time, and I have worked many, many, many, many businesses in different industries, loads of different industries.

The ones that are the worst, that the ones that go, "Yeah, anybody could be a customer." And it's like, yeah, I know anybody could be a customer, but that doesn't make it very helpful. So what I would suggest you do when you're looking at this stage is you think about who is the most likely. So for instance, I often talk about the fact that I'm a mum and I'm running my business because lots of my audience members are also mums.

Now is it to say that they're all mums? No, absolutely not. Is it that they're all, you know, identify as female? No, absolutely not. But if I'm going to try and look at who the majority of my customers are, I might think of them. So I don't want you to just think, well, it could be anyone. You need to think about a certain group to help you narrow it down a little bit.

So I've got this really nice example of Toria who is awesome. Basically, she did a build my list course with me. And she has a bricks and mortar place. She has a boutique shop. Now often when I do these courses or when I talk to her about list-building, they always say, yeah, but I'm a shop or yeah I sell a product there.

What would I do? But Toria just got it. Bang on perfect. So Toria has a, as a set of boutique shops, she sells women's clothing and she sells quite a range in sizes. So she does some plus size stuff. And she understands what the people coming into a shop want to feel when they try on these clothes and she understands the problems they have when they're looking for these clothes, but they want something to look good that they don't want it to fit wrong, that they, you know, they want to feel good.

So Toria put together an amazing download that was called top five ways to look and feel amazing in your clothes without having to lose weight. I just think she really hit the nail on the head in terms of her audience. And she put together this brilliant download and it gave them all different guides of like, you know, different things that you should wear if your particular size or have a particular shape body.

And it was really, really useful guide. And Toria put this out there. And within one week she had 49 people opt in to hit her list, which is amazing. And she got one sale off the back of it. So, so, so good because she understood who her customers were. So we cannot at all dismiss how important that is. Okay.

So the next thing is you need to give them a reason to join your list. And I joke all the time that basically no one wakes up one day going. I wonder if so-and-so has got an email list that I can just jump on and get sold to. No one wants that. So the thing that we want to do is we want to give them a, an incentive and that is a lead magnet.

So a lead magnet is an incentive that business owners offer to potential buyers in exchange for their email address. So exactly what I just talked about with Toria. She gave them a free guide to looking good in their clothes, um, without having to...

Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address
• Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive
• Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people
• When people take a quiz, they are invested in what the result is – people love to find out more about themselves.
• When you create a quiz there are three different types of questions you use in a quiz
• Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time
• Deliver value – give people a quick, actionable win. They can take that thing away and implement it
• It takes around 6-8 weeks to develop a full quiz funnel
• Not everyone will read the results page so you need to deliver the results via email
• Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience?
• Allow your personality to come through so your audience can connect with you and find out more about you
• The three types of questions: Diagnosis, non-diagnosis and visualisation
• If you can surprise and delight your audience – you will build so much more of a connection with them!

    THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Give them the what but not the how – that’s your paid for product!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Kylie got to be a quiz funnel strategist
• Why quizzes are great for businesses
• The things you need to think about when you create a quiz
• The three types of questions you can use in a quiz
• How the back end of a quiz works

  CHECK KYLIE OUT:   Website Instagram Facebook Quiz   RESOURCES MENTIONED   Take my quiz! Interact Active Campaign Kajabi   TRANSCRIPT  

Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So you probably know if you have been listening for a while. I have the most amazing quiz out there.

That's, is so clever and does such cool stuff. And we spent such a long time putting it together and today we're telling you all about it. We're going behind the scenes. We're telling you how we did it. We're telling you all the good stuff that went in it and how it works and how hopefully it's going to encourage people to join the right level of the club that is suitable for them.

So I was joined by the very lovely Kylie. Kylie did the quiz for me. Now. She worked with me. She is a quiz funnel specialist, and she worked directly with me and helped me put together the kind of basically helped me put together the quiz. I had a really good idea in terms of like what I wanted to happen in terms of questions and leading people into the Club.

That was as much as I got. So, uh, Kylie Lang is a quiz funnel strategist, and a course creator as well as being the founder of Fab Factor. She works with course creators coaches to grow their email list and get more leads and have sell out launches using the power of automated quiz funnels. After running her digital course company for nearly 14 years.

When there was no social media to speak of, and most courses are paper-based. She made plenty mistakes and has been part of a massive growth in digital marketing at grassroots level. Fast forward 2022 uh, she's got a multiple six-figure launches and a seen her email lists Grove by 700% by creating highly converting quiz funnels.

So attributes much for success to have framework called 'Fab Factor'. And build an emotional connection with clients and helps them take their next step. So that's the amazing Kylie, like I said, it's a really good episode. I said last week that I was trying to reduce the length of my interviews, just because I know they can be quite long.

And I did say to Kylie, right, we're trying to reduce the length. Let's see how we get on. And we talked a lot, so I'm sorry we are trying, or I'm trying. And I had batch recorded so many of them, so there's still some quite long ones. Anyway. Uh, here is the very lovely Kylie. I can't wait to what you think.

So I am very excited today to welcome to the podcast, the very lovely Kylie Lang. Kylie how are you doing?

Kylie: I'm very excited to be here. Thank you so much. I do well actually feeling very good.

Teresa: I'm very excited that you're here and it will all become apparent as we go on. Uh, the fact that we've worked together and it's exciting to talk about the journey. Um, but before we get started, like we always do. Can you explain to my lovely audience who you are and how you got to do what you're doing today?

Kylie: Oh, absolutely. I'm ancient. I'm 50 now. And I have been in this for more years than I care to count. Um, and I've had several different careers. So I started off as, um, a wedding and event planner many, many years ago. And that kind of led into my second business, which was as a course creator for the wedding and event industry, which was 13 years ago.

So we were still on dial-up internet at that time. If you can remember that, you know, that crazy noise that used to get, and you could get on the phone at the same time and all that jazz. Well, that's when I started my first online course. So you can imagine. The who save learning curve that went on as everything transitioned from snail mail.

Cause I lived in Australia at the time, um, and distance learning isn't bought to Aussies because they've been learning by radio for years now because the country is so big. But it kind of grew and grew, grew. And I absolutely loved doing online training and courses and just being able to put my expertise out there.

And after about go, I got to about 2016 and it got very, very hard to just rely on organic traffic. Suddenly you have to have this thing called a lead magnet. It's like, oh my goodness. I actually have to work at getting clients that doesn't have to come to me anymore. And that's when I discovered quizzes. And it was kind of by accident.

I created this quiz for my wedding business or the wedding academy called what's your hidden wedding planner talent? And it just went insane. It went off the charts and I tweaked it and got better with the questions. I took a course from somebody called Ryan Levesque, who is like the granddaddy of the quiz funnel.

And I learned how to do this for other people. So yes, the wedding academy still going strong. Coming into its 14th year. Um, but I now don't really work very much in that business. They kind of wheel me out for the odd webinar or a master class to do some training, but I have people that run it for me. So now I call myself a crisp funnel strategist, and I build quizzes for living, which always makes people go, "Wow. That's cool. What is it?"

Teresa: That sounds good. I've no idea what you mean, but great.

Kylie: Yeah, exactly. Yeah. That's always happens. So that's kind of like the journey in a nutshell of how I've got to this point now.

Teresa: The thing is like the fact that you were in the online learning space for so long, like the stuff you must have seen, the fact that you were doing on dialogue. Oh my goodness. I cannot imagine.

Kylie: It's like social...

In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Open/closed cart is usually for digital products/memberships/courses/coaching program
• Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year)
• Open cart means you can buy at any point – it never closes
• Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time.
• Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes.
• Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work!
• Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste.
• I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Having an open cart means I am always here waiting to help you, whenever you need it.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• The difference between open and closed cart
• Open cart vs closed cart
• Why I have gone from a closed cart to a fully open cart?

  RESOURCES MENTIONED   Take my quiz! The Dream Business Club   TRANSCRIPT  

Hello, and welcome to this week's episode of the podcast.

How are you doing? So this week, we're going to be talking about open and close cart. Now you may or may not know what I mean, but I'm going to explain it's all fine. But the reason I'm going to talk about it is because I've changed my strategy recently with my own membership. And I want to talk about why that might be and what that means and why you might consider one over the other.

So what do I mean by open and close cart? So the first thing, I mean is this normally is a digital product thing. You wouldn't normally have this on a physical product, although it's not unheard of. I'm sure. So Disney who used to put things in the volts. So you couldn't buy all the films all year round.

This is before the days of Disney plus, uh, when my daughter was little and you had to buy the DVDs. Um, but yeah, they used to put things in the volts, so it would make them exclusive. But anyway, so it does tend to be a digital product. So it tends to be through a course or a membership or a coaching program.

And basically closed cart means that it is not available all year round. So it's only available for certain periods of time. And it tends to be like twice a year or three times a year. Maybe sometimes even once a year. If you take B school, I'm from Marie Forleo, I'm sure that's only once a year. Um, and it opens like five days or seven days, and then it closes again.

And if you don't buy it at that point, you don't get access to it. So that's what a closed cart is. It's when it only opens for a set amount of time and it's not available all the time. And open cart, as I'm sure you can imagine means. You can buy at any point. So if it was Marie Forleo's, B-School, you'd be able to buy it any day.

You'd rock up day and buy it if you wanted to. Tomorrow the same, three weeks later the same, six months later the same. So I've recently moved from a closed cart over to a permanently open cart. What I want to do is before explaining why I've done that I wanted to kind of go through the benefits and you might kind of work out why I've done it as I'm going through the benefits, but there are some kind of more personal reasons as to why I've done it, but let me go through the benefits of one versus the other. Because if you are looking to sell it, digital products, You really do want to consider whether you're going to have an open or closed cart.

You need to know whether you're going to have an open or close cart, cause it really affects everything you do with that digital product. So let's talk about benefits of having an open cart. Well, firstly, it's open all the time, which means anybody can join at any time, which means you're not limiting your income to certain times of the year, especially if it's a course. Like the pressure of selling a course, whereas I have a membership, so I get retained amounts per month.

If it was just the course that I sold, the pressure for that time period would be immense. I don't think I could cope with that. So having an open cart means someone can buy it at any point, which for me feels much more with then in mind, because if you are trying to seriously help people and if it's not a course.

So for instance, remember, I did build my list at live where I walked you through how to build your list from start to finish. And I did it live the first few. Well, obviously I had to open and close that cart because I was running it live. I couldn't have people joining at various times down the line. So you couldn't join four weeks after we'd done on a seven week thing or whatever it was.

So that makes sense. But if it's, if it's a product that is just there, then you're not being. You know, it's not really helping people. If you've got the product and you're not willing to sell it to them. So that's the other thing for me in open much, much, seems much more accessible to your audience. It just feels a bit kinder to your audience.

And the other thing with open is that you don't have to do a big song and dance once it's open, it's open. It's not like you're having to plan your diary around all these launches, or, you know, what's going to happen when. It's, it's something that you can talk generally about it all the time. You can mention your product all the time and you don't need to worry about mentioning your product.

Do you not been able to sell it or someone not being able to buy it? So that's a really nice benefit to having that open cart as well. And the fact of you can have income coming in all the time. So, you know, another benefit to an open cart is that it's automated. So once you've set up an automation, which takes time, so I'm not going to make it like that's a five minute job, cause it's not, but once you've set up automations, then you can effectively automate most of the stuff and how we'll know in real life, that's not the truth.

I'm not sat on a beach while I automate things and I make money while I sleep, if only, oh, and if it was that easy, I'd share it I promise. But once you got an automation, you have got things happening in the background that constantly sort of filtering people through.

Now, whether they filter people through to buy is another matter. And that is something that. You know, that is the tricky bit about having an open cart that you are going to have to tweak and change and move. And what might've worked for six months then might not work for next six months or whatever.

The fact is it is an automation to a degree. So let's take close, then have a look at some of the benefits of having a closed. So the benefits of having a closed is that you don't have to worry about selling. Like, now that. True or not true. Okay. So you don't have to worry as much about selling while it's closed, but you're always feeding into that funnel.

So you're always trying to feed people into the funnel, but you're not having to actively sell while your thing's closed. The great thing from a marketing point of view about having a closed cart is it creates massive FOMO. It creates that fear of missing out. It creates scarcity. It creates they take action because people do need to have something to help them take action.

Now, this is where the line gets a little bit fine. And I'll try not to deep dive too much on this next. I'll talk about it in a bit, but it's good to have some, some kind of call to action that gonna makes people think, "Yeah, I want to do it." But the last thing that you want is to have this kind of.

You know, if you don't take this now, you're never going to get it type guilt on you, or like fear of missing out type thing. But, but like I said, that's really helpful in the fact that when it's closed, it does create that, which then creates sales. Um, the other good thing about, uh, the closed cart is that you are doing it all at one point, you can make a real song and dance about it, which

Today’s episode of the podcast is an interview with Nequosha Anderson. Nequosha is a business and intellectual property attorney who assists primarily women creatives who want to legally protect their income producing ideas. We talk all about where to start when it comes to the legalities of your business whether you are just getting started or want to grow your business.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• 95% of people do not think about the legal aspects of business
• We have to think about when things go wrong and have a plan for this
• You need to have a strategy/goal in place to run a business that includes the legal stuff
• Having a business is more than just having a logo and photoshoot!
• It is better to be proactive than reactive – being reactive will always cost more
• You don’t need a lot of clients or customers to make lots of money – you need raving fans
• Turn your clients/customers into raving fans by giving them the best customer experience
• Having the right legal cover and protection in place makes you a better business owner, provide better service and it sets expectations for people who work with/buy from you
• Make an environment where everything is a given – set expectations from the start
• Authorise people – enable people to handle things whilst you’re not around
• At the very least you should separate your personal assets to your business assets
• You have to have contracts and policies in place so there is a mutual understanding in place from the very start.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Be proactive, not reactive!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Nequosha became a business attorney
• How to plan for when things go wrong
• The cost of consulting an attorney
• What legal cover do you need for your business?
• Protect before you share!
• What is the minimum you need to do?

  CHECK NEQUOSHA OUT:   Website Instagram Facebook   RESOURCES MENTIONED   My Dream Business Club doors are open! Join here   TRANSCRIPT  

Hello and welcome to this week's episode of the podcast.

The Club doors are open. Woo. I'm so excited. I am so excited. Um, it's been a long time coming. Uh, they've been shut for a long time while we've been behind the scenes, sorting everything out, changing everything. Making the whole new thing come to life and I am so, so glad that I can finally welcome you into the Club.

It has been so much fun. So let me explain the levels of the Club, because I know that, uh, now there's three levels. I just wanna make sure that you, you get what's at each level and, and also explain to you what you get at each level as well. So the three levels of the Club are the Club, the Club Plus and Executive Club.

The Club is $19 a month. The Club Plus is $97 a month and the Executive Club is $197 a month. So let me explain to you what you get in each. Okay. Let's start with the Club $19 a month. So you get access to level one of the Dream Business Growth Path, so that amazing growth path that I've put together all of level ones, lessons you get.

You also get all the training courses that are attached to level one. So for instance, let's say in level one, I, I talk about social media and I tell you to focus on one or two platforms and you are brand new to it. And you think actually Instagram is my thing, but I dunno how to use it.

Then there's an Instagram course that then teaches you how to use it. So for a, each area of the growth path, there's normally some extra training that I've got. So you also get access to that. You have a monthly live Q and A. Now this Q and A is a Facebook live in the Facebook group. You can submit questions beforehand.

And I will answer them on the live and you get that for about an hour every month. And you also get a recording of that. So if you can't attend live, but you have a question then by all means, put the question in the group and I will then come back to you and say, I answered it and it'll be on the recording.

The other thing that you get as a Club member, which is so important, and I debated about whether this was in at this level, but it's so important. And actually one of the big reasons people join my world is you get the monthly mindset sessions. So the monthly mindset. Oh, gosh, careful. I would say that monthly mindset sessions.

You get these on, um, once a month. They're on zoom. So you are on camera. I'm on camera, obviously, as always, you don't have to be on camera, but most of my members do cause we're very friendly. Uh you're on camera. And then basically in those mindset sessions, I walk you through a mindset exercise, varying different ones through varying different levels of your business and different challenges that you might foresee.

So we've done things on limiting beliefs. We've done things on, on imposter syndrome. We've done things on time management and we've done stuff on meditation. We've done stuff on journaling. So lots of different things around mindset, just to help you really get confident with your mindset. Then you also get monthly content hours.

So this is not with me. This is with the amazing Becci McEvoy from BeHeard Social and she will take you through a content hour session where she will answer your questions. She'll give you tips and advice. She'll help you plan some of your content. So the thing that you've always gotta do every month, that social media content, you can come to a content session and you can help get help with that.

You also get bi-monthly challenges. So every other month we do a challenge in the group. So we've done things like Instagram challenges. We've done LinkedIn challenges, we've done content challenges. We did mindset challenge, but basically for that week, every single day, I give you a task. At the end of the week, I pick a winner and you get a prize.

Um, so they're really helpful and really good to keep us focused. You also get the Facebook groups. Obviously you have access to the Facebook group with everyone else in the Club and in Club Plus and in Executive Club. And you also within that group get weekly inspired actions. So every single week I put an inspired action in there of one small thing that you can do that week.

So for $19 a month, honestly, it's a steal it's so, so good value. And as with everything, you can either sign up for the year and get a discount or you can sign up for the month and see how you feel and, you know, see if it's for you. So that's what you get in the Club. So let me talk to you about the Club Plus.

So the Club Plus is $97 a month, and obviously you get access to everything I've just said, but on top of that, you get all levels of the dream business growth path. So you get level two and level three stuff and you get. All the trainings within the membership. So all the trainings that relate to level two and level three and above you get access to them. On top of the $19, the, the key thing here is that you get the monthly zoom coaching calls.

So these are calls where bit different to the Q and A that you come along, but you are on camera and you, I ask you to unmute yourself because often what I find is when someone is having a question, I normally have a few questions back. So it enables me to dig a bit deeper into your business. So basically those coaching calls are available on the Club Plus. And you get them every month for, I say an hour. It's not an hour. They're normally about two, to be honest, depending on how long, but I normally answer everyone's questions and people come on and just listen, cause they normally learn so much good stuff. You also get so I'm just scanning down the list.

You also get monthly team co-working. What I mean by team co-working is it's not with me. It's one of my team. However, what they do is they give you the space to co-work. So we open up my zoom room and you come in. And at the beginning of the zoom, it's a two hour session. We ask what you're gonna be working on, you all quietly work together, and then we keep your accountable at the end to see how you got on.

So that's part of plus. You also get free access to the online version of the SOAR event. We have an event called SOAR and, um, you get free access to that. The online version. You also get the members only podcast. So all the coaching calls are and all the Q and A's are put onto a members only podcast, and you get access to that.

So if you can't make a Q and A, or you can't make a coaching call, then you can listen to it afterwards on a podcast app, uh, as a private podcast in the car when you're doing things, whatever, whatever. Cause I know it's not always easy to have that on your computer watching it.

Uh, and then the other thing you get on top of the other stuff that I've already said in, in...

In today’s episode of the podcast I talk about how you can create your dream business by focusing on 6 main areas. I tell you more about my Dream Business Growth Path and the free Dream Business Workshop I am doing, PLUS hear some stories about my amazing members who have created their dream businesses.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Let’s all be kind right now.
• The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community.
• You need a clear plan of what you are going to work on next to take your business to the next stage.
• To sustain a business you need the 6 key areas in place.
• My growth path gives you a clear, actionable plan to follow to get to the next stage.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   To create your dream business you need to work out what you want, make a plan to get there and work on your mindset.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• My new quiz and how it works
• How my Dream Business Growth Path works
• Stories about my amazing members who have created their dream business

  RESOURCES MENTIONED   FREE Dream Business Workshop – Wednesday 16th March 12pm GMT Take my quiz Becci – BeHeardSocials Ben – Shoutable Agency Becci – Blossom Academy   TRANSCRIPT   Hello and welcome to this week's episode of the podcast. How are you doing? So I'm still recording these a little bit on the fly, which is still very frustrating, but we've had so much going on in the business and so many new things coming out and changing that I just to try and plan too far ahead at the moment, seems a bit difficult, but soon things will calm down. And so, uh, hopefully I will get back into the swing of things. So this last few weeks have been a little bit tricky in terms of what's going on in the world. And, and I guess I've not really said a huge amount about it. And I guess I just wanted to address it on here in case you're sat there thinking what should you do? How should you show up in the world? And one thing that has really surprised me is how strong some people's opinions are about, you know, what's right and wrong and what you should and shouldn't do during times like this. And it's tricky. It's really, really hard. Now I know as a business owner, we have a different position, I suppose, than a person that's just using their own social media. But also honestly, I can tell myself in and out of this completely, which is probably why I haven't said a great deal. I guess I should caveat this whole conversation with the fact that you know, or you may or may not know that my husband was in the military for 25 years and his life was spent flying in active war zones. That that was what he did. He's come under fire at times. They've flown into the most scariest places, probably on the planet in very hostile environments. And like I said, this is a world that, that he is more than used to. So I guess, you know, when it comes to stuff like this happening and what do I do publicly and outwardly I look at him and I look at how we manage things. And I just think at times like now we just need to be kind, we need to be accepting that people deal with things in different ways. I have got people in my world that and me included, actually, I'm not a big watcher of the news because as I've talked about in this podcast where I get anxiety and, and I can pretty much cause myself a lot of anxiety without seeing anything extra. So I personally, um, in fact we have this kind of thing in my house that my husband, Paul, he will watch the news and look at it on his phone and all that sort of thing. And if there's anything that I really need to worry about, he'll tell me. And obviously I know vaguely what was happening in the world at most points. But I think at this point, like I said, I was really hesitant to mention it really. But I've also seen stuff that basically people said, if you don't mention it you're in support of Russia, which obviously is not the case, I am definitely not in support of what is going on, but just because I don't choose to constantly share about it doesn't mean that's the case. Also, the other thing that's interesting is that I am no expert. I am, you know, granted my husband has a firsthand account of this sort of thing, but I am no one in this world's talk about this sort of thing. So I choose not to that doesn't mean I don't support them. It doesn't mean I don't do things in private. Again, I've seen people, who've posted pictures of what they've donated and it's like, yeah, I don't feel the need to do that. So, like I said, in my, my opinion on all of this is we're all doing the best we can. We all have different views and thoughts and opinions, none of them, right and none of them wrong. We deal with things differently. And just because someone doesn't show up the way you expect them to show up, doesn't mean that they're wrong. You know, this, this subject in particular can be very triggering, especially for someone who's been in war zones. You know, especially for someone who might have anxiety for someone who have a family there that you just don't know about. So you just don't know. So I think. I think my advice if, if you wanted it, and if you asked for it would be that you do what you need to do. Um, the one thing I do know more than anything else is that we all still run businesses and we all still have to pay the mortgage and pay the ever-increasing electricity bills and the ever increasing fuel bills. And so therefore as much as it might feel in bad taste and might seem to some people in bad taste, we do also have to earn money. You know, restaurants still serving food. Tesco's is still putting food on the shelves. And, you know, so we've, we've still got to carry on. So I know that, you know, this is a real tricky time. And like I said, it wasn't necessarily what I was going to come on, talk about today. But like I said, I just wanted to address it just to say. You know, these are my thoughts, but my thoughts are very much, everyone's doing the best they can, and you choose to deal with it, how you choose to deal with that. And, and I think the big thing here and the thing I have seen an awful lot of is shame that people are shaming others, that if you don't do this, you are this. If you do this, you are wrong. And I think that's the one thing we need to get away from. No one needs any extra shame in our lives. And like I said, you, you know, when I think about the people who have said that they don't know what's behind other people in their responses. So like I said, you know, no one has actually commented too much on my stuff in terms of what I have, or haven't said, I've shared a few things on my stories of like good posts that other people who are far smarter than me have posted that I've shared to show my support. But also again, there's a lot of other wars going on as I'm far too aware of given the fact that my husband was in the military. So again, I just, like I said, kindness, kindness is the thing that I am opting for at this moment in time. Okay. Let's get on with today's podcast. So lots of things to talk about, uh, first thing is I am doing a free live workshop around creating your dream business. Now, what I've done is I've thought about like, seriously, I never stopped thinking about this stuff. I never stopped learning. I never stopped sort of educating myself. And you know, when you do something and you feel it like everything just slots into place and you feel so happy about how it looks and the outcome and all that sort of thing. That's exactly how I feel right now about this whole sort of stuff I'm doing in terms of the quiz. So if you haven't taken the quiz, do go and check that out that's teresaheathwareing.com/quiz. And basically this is all so beautifully linked. I just love it. And I think in this episode, I'm going to talk about this whole process and, and where it's leading and what it looks like and how it works in order to give you a bit of insight behind the scenes, but also to explain the need for this in terms of, for business owners. So the first thing you would see that if you did the quiz, the quiz basically is a number of questions, some fun, some very direct that I'm getting answers from you on. Where basically at the end of that quiz, I tell you that you're one of three things, the one or three things that are holding you back in your business, it's called bind your number one business blocker. And basically we look at one of those three things, and I then say to you, your business blocker is this, and this is the place you want to focus on. And on the thank you page after the quiz is a video of me and I talk through it. But the best thing about the quiz for me is what I wanted to do is I wanted to give you a personalized report. I find, I know I've talked about this a lot recently. Honestly, I can't tell you how excited I am about it all. So I wanted to create this personalized report. So I find three of the main questions that tend to be the biggest stumbling blocks or the biggest points in your business in which you need to action in order to move forward.

Today’s episode of the podcast is a solo episode where I share an honest and insightful look into the highs and lows of running an online membership for the past five years. From strategic shifts to personal growth, I reveal what worked, what didn’t, and how my mindset and experiences have influenced my business. Whether you’re a course creator, membership owner, or coach, this episode is packed with valuable lessons and actionable strategies.

  KEY TAKEAWAYS COVERED IN THE PODCAST

1. Importance of Niching Down Initially, I aimed to serve everyone, which diluted my focus and messaging. Over time, I learned the importance of clearly defining my target audience and tailoring my offerings to meet their specific needs.
2. Value of Continuous Adaptation The membership evolved significantly over the years, from strategic marketing content to incorporating mindset and personal development aspects. This flexibility allowed me to better serve my members as my own skills and understanding grew.
3. Strategic Pricing and Value Perception I experimented with different pricing tiers and eventually raised the membership fee to reflect the high value provided. I also learned that having lower-priced options could sometimes devalue the overall perception of the membership.

  If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Membership Momentum Dream Business Club Losing Part Of Me Podcast Connect with Teresa on Website, Instagram, LinkedIn, Facebook or Twitter Transcript After five years of having my membership, I'm taking you behind the scenes to share what has worked over those five years and what didn't. Also, how has that membership changed over that time. I share all the mistakes I made and what I would do differently if I was to do it all again. I also share with you what the future looks like for my membership and what things I might be doing differently now. And one of the things I think you'll find surprising is how my own mindset and my own life experiences had an impact on what my membership looked like and what I offered. This is a very honest look into having an online business and running a membership. Hello and welcome to another episode of Your Dream Business podcast. How are you doing this week? Isn't it funny how sometimes things just line up without you even trying or realising? And this is exactly what's happened for the episode this week. Now, I decided I was going to talk about my membership and memberships in general, because of two reasons. One, I am speaking at Membership Momentum. Which is an amazing summit put on by Krista Miller, who also is speaking next week. She's doing an interview next week and the membership momentum is going to run from June 24th until the 26th. And I am doing a session for it all about how launching, I probably should know the title of my session off by heart, but I don't, how I use open houses to basically launch my membership or to sell my membership without feeling sleazy and salesy. And I'm really excited about the talks. I've never done this talk before. It's a brand new one. So I'm really excited to be able to bring that to Krista and her audience. And also it's got an amazing lineup. So I do want you to go and check that out. There will be a link in the show notes. If you had to teresaheathwareing.com/350, then you will find links to the membership momentum event. Also, if you check out my socials and if you're on my email list, then I will be sharing it all over that place. So yes, that's one of the reasons I want to focus on membership. And then like I said, next week, Krista is on the podcast as well, where we'll be talking about more stuff, which is awesome. Okay. So weirdly, this is where the weird date thing comes in. I go to start to plan as to what I'm going to talk about. Yes. Sometimes I plan what I'm talking about, although it may not feel like it sometimes. And I looked at how long I've had my membership for. And this episode comes out on the 10th of June and at this point I have had my membership for five years. I started my membership June 2019. So how weirdly awesome is that, that I wanted to write memberships and then when I looked it was the fifth year anniversary of having my membership. So I thought what I would do on today's episode is talk you through some of the changes, some of the things, the good, the not so good of having a membership, some of the things that have gone really well, some things that I haven't done so brilliantly, and where my membership is today. And then hopefully if you've got a membership, this is going to give you some ideas and thoughts in terms of things that maybe you can try or things that maybe you shouldn't try because I did and they didn't work. Or if you're thinking about a membership, then great. This is going to give you lots and lots of information in order to take forward with your own. If you are not thinking of a membership and have no plans or whatever to have a membership, then this is going to be a really fun look behind the scenes at my business. So hopefully there's lots for all of you. Let's get cracking. So I want to start off by talking about what the membership started as, because this is one of the things I guess has been most surprising is the progression of the membership over the years and how much it's changed and tweaked and moved and just not the same thing. I started my membership, like I said, June, 2019. And it was initially the Marketing That Converts Academy. That's what I called it. And I had a very clear idea from day one, what I wanted the membership to be. And I wanted it to be so that the name Marketing That Converts came from the fact, and actually this just isn't an insight into the membership. It's kind of an insight into the journey my business has gone on. And actually how my personal life and what I've gone through has affected my business. So this really is like a bit of a warts and all. So I started the membership from a point of view of at this point in my life, I was doing a lot of work for online businesses and I was launching online businesses and I was helping online businesses and I was coming from a very strategic marketing point of view. If you are new to me, if you've not heard me say this before, I actually have a degree in marketing and I spent 10 years in marketing prior to starting my own business and then I started as a marketing consultant. So when I say I know marketing, I really know marketing. Like it has literally been what I eat, sleep, breathe since 20 years ago now. And I'm 45, I think. like since I was 25. So the whole point of the membership was people who were trying to grow their online businesses and start their online businesses. And I started it with the premise of this kind of thing of get seen, get emails, get customers, or get sales, and then get fans. That was the last one. So I had these four very clear things of which they would go through or they would work on and they would get successful online business. And then I launched it in a way that wasn't clear enough. In my head, that was how I wanted it to be, but I did the typical thing of, I want to serve everybody. So even though those are my key areas, and actually a lot of what I talked about was online stuff and building an email list and lead magnets and funnels and emails and sales pages and all that awesome stuff, I just kind of opened the doors and when everybody come in, like whether you're a marketer, whether you're a business owner, whether you're this, whether you're that. And within a very short space of time, I'd lost that niche altogether. Right. Not only had I lost it from a content point of view, but from a marketing point of view, I just made a terrible mistake of basically going, Hey, it's amazing club to come and learn marketing for your business. So I started with this brilliant intention. And I remember. planning this out, right? I remember we were sat in San Diego. My husband was there with me. I can even remember the restaurant we were at, the table we were sat at. If you've been to San Diego to the conference, you will know there's a corner restaurant that's French right over the road from the exhibition place. If you, if you know, it's something that you're like, Oh yeah, yeah, yeah. I can hear it now. And we sat in that restaurant on one of the high tables in the sun and I planned out. I think, was Biz Paul with me? I think Biz Paul might have been with me, my friend. Anyway, planned it out, got it all sorted and...

Today’s episode of the podcast is an interview with Neill Williams. Neill is a Master Certified Life and Productivity Coach who helps too busy high-achieving online entrepreneurs scale back their work weeks to 30 hours or less so they can do what they most want to do, most of the time. We talk all about how we can become more productive and organised, as well as staying accountable so you can work smarter and reach your goals working fewer hours. We also give you some of the mindset tools and practical tools you need to do this!   KEY TAKEAWAYS COVERED IN THE PODCAST  

• Time does not = money. You can earn a great amount of money working less hours – it is possible.
• You have to have the mindset in place first to take the action of systemising or delegating in your business.
• Don’t take your employee mindset into running your own business – you have to think about everything and hold yourself accountable.
• We are the CEO of our own businesses – everything is down to us.
• Let go of the cookie-cutter version of what you think a CEO looks like.
• To have self-integrity – you have to keep the promises you set yourself.
• Create an amazing relationship and don’t let yourself down by not doing what you planned to do.
• When you give yourself less time, you have to be more efficient!
• Cutting hours is a great way to increase your productivity because it limits you being distracted and procrastinating.
• Ask yourself – does it make the boat go faster? Is what you are doing pushing you towards your goal?
• Carve out time for being the ‘employee’ eg Fulfilling/delivering your product/service and being the ‘CEO’ eg Marketing/selling.
• Schedule thinking time – you are solving a problem for someone. Give your brain things to focus on during this time eg what is my goal for next year? What are my next 3 steps?
• You don’t have to do ALL the things – you need to have a focus and know where you are going.
• Scaling back the number of hours we have been conditioned to work gives us the freedom to be flexible and spontaneous.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t add complexity when it comes to making money – it only takes one amazing offer or thing done really well and one platform.   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• How Neill scaled back her working hours but still hit 6 figures in her business.
• How you can work less hours whilst earning 6 figures.
• How to stay accountable when you are running your own business.
• How to be more productive in your day and get more done in less time.
• Intentional productivity vs intentional time-wasting.

  CHECK NEILL OUT:   Website Instagram Facebook   RESOURCES MENTIONED   Take my quiz to find out your No 1 Business Blocker Dream Business Workshop Check out my new website! Ben (Shoutable Agency) – Website Developer Kylie – Quiz Builder ActiveCampaign   TRANSCRIPT  

Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got lots of updates for you for this week. Lots has been going on.

So first update. Have you gone and done the quiz? So the quiz what's your number one business blocker is out and live. If you go to teresaheathwareing.com/quiz so you can uncover where you're getting stuck in your business and reveal the action steps that you need to grow your business.

Plus you've received a personalized growth rapport and an action plan. We're going to do a whole episode about this quiz because the whole thing was amazing. The process and the work that's gone into it. Like I totally geeked out at the backend of it. And like, cause basically what happens is I wanted it to be really personalized, you know, and it says it's personalized.

And it's really not that personalized when you've done quizzes in the past. So what I've done is when you take the quiz, the page you finish on that gives you the name of where you're stuck is kind of the, the overall, yeah, this is the area you need to focus on. However, The report that I've put together and I'm laughing because it's crazy.

I talked, I was having some sessions with active campaign because we were moved over to that or moving over to there. And which, again, I'll talk about properly at some point. And also having conversations with the lovely Kylie who built the quiz and both of them, when I said how many options of the report I needed and wanted, they would just like 'What on earth.'

Because I've made it very personal. So basically there are three main questions within the quiz itself that I pull out and put into the report. So your actual answers, I tell you the next thing you need to do in your business. And this is all based off my dream business growth path, which is in the club, which is phenomenal.

It's a, we've spent a long time putting it together. It's very, very detailed in the sense of use you pick a section. So it might be social media. It might be content. It might be sales. It might be emails. It might be your community. It might be a team. And basically you work through that. And you go into a section of the growth path and it will say, you know, where are you?

And you basically decide, is this the level I'm at? And then if that's the level you're at, it tells you exactly what you need to do to get to the next level. And then at the end of each section of the growth path is a quiz and well, not a quiz, an assessment where basically you mark it and you put in the answers and if you pass, you can then move up into the next level.

But basically. It isn't, it sounds like a course. It is so not a course. Like this. And I think I've talked about through the pathway took me almost seven years to do, and I'm not saying it's going to take you seven years. Cause obviously I changed and tweaked and I had to learn along the way, but basically I've taken all the things that I've learned and all the steps that got me, all the things where my business really moved and improved and I've put them into pathway.

So good. So the quiz is linked to the pathway, um, and the content comes from the pathway. So the report that you get is so good, I am so very excited.

And then at the end of the report, it tells you which level of the club is most appropriate to you, to where you are in your business. Honestly, I've had way too much fun doing this, probably spend way too much time. So that's the first thing the quiz. The next thing is we are doing a free workshop. Now I am going to be very aloof in telling you what the workshop's about because at this point I am still finalizing things.

Now it makes me so very unorganized and ordinarily I'm not a very organized. However we have done so much stuff. So what I want you to do is I want you to head along to teresaheathwareing.com/dreambusinessworkshop okay, all one word. I will put a link to it in the show notes. And that is going to tell you what this free workshop is all about, where you get to come and sit with me and work on your business for free for a couple of hours.

It's going to be cool. Okay. So that's that? Sorry. It's very aloof. I promise I'll give you more information next week, but it's going to be on the 16th of March. So don't hang around if you're listening to this late, because you want to get booked on while there's still space. Okay. So that's that.

And then the third thing is my website went when live. I told you we've been very busy, which is why I'm a little bit disorganized. So the website went live. I love it. I've had such good feedback from it. So we're going to put a link in the show notes, please go and take a look because it's cool. And that was done by the amazing Ben from Shoutable which I will link up to in the show notes, as well as linking to Kylie who did the quiz and active campaign.

So all of those links are in there if you wanna go and check out any of that stuff. Um, but do go sign up for the workshop. Do do the quiz and do go take a look at the website. I've given you three actions today. I'm very bossy. Okay. Today we've got an interview with the lovely Neill Williams.

Neill is a Master Certified Life and Productivity Coach through the Life Coach School. She's coached with Rick Mulready's mastermind and is the host of The Unbusy Your Life podcast. After ditching our own belief that success is measured by the number of hours you...

In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.   KEY TAKEAWAYS COVERED IN THE PODCAST  

• You don’t want to give away the Gold! You need to add value with your content, without giving everything away.
• Different levels:
  • Paid courses, membership, product, service
  • Lead magnet, Facebook group – they have to do something to get access
  • Free content – they don’t have to subscribe or opt-in (blog or video)
  • Social media content
  
  
• Pull out the sections of your paid product and focus your content around this.
• You could offer a lead magnet with some ideas or a checklist.
• Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.

  THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Everything you put out there should be pointing towards your paid products – don’t give them the Gold!   HIGHLIGHTS YOU SIMPLY CAN’T MISS  

• Different content at different levels
• My content planning framework

  RESOURCES MENTIONED   Take the quiz! Phil from my podcast assistant Build my list course   TRANSCRIPT

Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on.

I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out.

So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway.

Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay.

This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course.

And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now, if you don't have an online course or a membership, then take it as if it's your product or your service.

If you're a coach, then obviously you don't want to give away the gold. Like, I don't want to give away the thing that you are going to be painful. Also, if you can hear the rain, it's absolutely throwing it down. What a horrible day. Um, so I apologize if you can hear the rain on the window. So anyway, back to it.

So we're going to be looking at it and you've got to bear with me and I think, uh, this one might be one you need to come back and listen to again, just to go and do it for yourself. Um, and go through the exercise yourself but I'm going to run through it. I'm going to talk you through the exercise.

And then, like I said, come and listen to this again. If you need to go through it again, to make sure you can work at how to do it for you. So basically when you have a business that's an online business or, well, any business really where your doing different bits of content at different levels, how do you know what to give away or talk about at each level that then first off it doesn't give away the gold and the good stuff, but then leads them naturally into the next thing.

So I'm going to talk about how we do this. So. The first thing we've got, we've got to think about our different levels. So basically we've got from the top going down, I've got, obviously my paid things.

So in this example, I'm going to give you, I'm going to talk about my course build my lists. So we've got my course at the top. Then the next thing I've got going down is I've got lead magnets, which then take you onto my email list. Okay. So that's the, the lead magnet is the next kind of big content that you would get from me. But that's a handraiser content, so it's not completely free content.

You've got to opt into that. So this might be a Facebook group. This might be, I'm just trying to think of another example. Yeah. Facebook group, lead magnet, email list. It's that kind of thing where they have to actually do something to get access to the content. Then the next level down is your free content.

Content that no one has to subscribe or they don't have to opt in to get it. So for instance, you can be listening to this podcast. I have no idea who you are because you didn't have to tell me that you're listening to this podcast. So for me, it's a podcast. It might be a blog. It might be a YouTube channel.

It might be lives. It could be any of those things that they can get your content for absolute free. They don't have to opt in to get it. And then underneath the blog or the podcast, I'm going to put social. So again, someone can look at your social for free. They don't have to opt in. You don't know that they're looking at it.

So these are the levels. Let me just run through in again. So at the top level I've got, which is the paid level is the course, the next level down, which is the hand-raisers level is lead magnet. This might be a group. The next level down for me is my podcast. This could be a blog or a video, and then the next level down is your social.

Okay. So let's take my course, Build My List. So this is a course that you can buy at any point that we'll link up to it in the show notes. So we're basically in about three weeks time you can create your email list. It says, start building your email list in just three weeks. I talk about the fact that having an email list is one of the biggest assets you can ever have.

And my tried and tested Build My List course now available in self study. So you can pick up this self study, do it. And in three weeks time, have an email lists started. So on the sales page, the first thing to do not necessarily on the sales page, but that's where I'm looking in order to go through this information with you is I want to know what you're going to be covering in that content.

So if you've got a course, if you've got a membership, whatever it is you've got, if you do a coaching program, what are the main strands of things that you teach within that? So for instance, for Build My List we do how many lessons that, that, that, that does six different lessons. So lesson one is what's a lead magnet. Who do you want on your email on your list.

Lesson two is coming up with the lead magnet, including copy and coming up with a perfect title. Lesson three is designing the lead magnet and your social media images. Lesson four is understanding the funnel process coming up with the email and landing page copy as well as looking at the dreaded GDPR.

Lesson five I walk you through the text, that's all about the tech. And then lesson six is how to actually get people to sign up. So the first thing to do is you take your different subject areas or your different kind of sections that you look at and you decide to pull one of those sections out. So which one stands out to you?

So for the purpose of this, I have decided to pull out the kind of like what's a lead magnet. And then like coming up with a lead magnet, I'm kind of thinking around focusing my content around the actual lead magnet thing. I could focus my content around generically why you need an email list. I could focus my content around and there was another really good one.

Oh yeah. Like coming up with a perfect title. I could do my content around how to get people to sign up. So you can see already I've got lots of different options and I'm pulling one option out. So the option I'm using for this purpose is the lead magnet thing. So in the course, I literally take you through step by step by step.

So in the course, I break down the

Today’s episode of the podcast is an interview with Wendy Hill. Wendy is the owner of HillStart Nutrition Health and Wellness. As a Naturopathic Nutritional Therapist and an expert in female hormone health, Wendy supports women through perimenopause, menopause and beyond through her Fabulous & Female membership, group programs and 1:1 work. We talk all about how as a business owner you need to look after yourself and your body, with simple and easy ways to do this.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• You are your business – if you go down, your business goes down. So you need to make sure you look after yourself!
• Our default is to just work because we love what we do – but we have to find a balance.
• It’s about doing the best you can for yourself.
• You don’t have to cut out alcohol and sweet treats to be healthy – we have to live too.
• There is so much information out there – it can be confusing!
• We try to power through all the time and rely on caffeine and sugar to get us through – we don’t have time to stop.
• We still have to enjoy our food – it’s not about cutting everything out.
• Your lifestyle and food are the two things you should really be focusing on, then supplements if needed.
• Multi-vitamins are OK but may not do you much good if they are low level.
• Don’t buy your food from where you fill up your car with fuel and don’t buy your supplements from where you buy your food.
• Vitamin D is good to take in the Winter.
• 3 easy and actionable changes you can make to look after yourself and body:
• Drink more water
• Eating three meals a day
• Move more

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

You need to look after yourself and make sure you are fuelling your body so you can do the best work you can.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• Wendy’s journey so far and she has got to where she is today
• The balance between working hard on our businesses but also looking after ourselves
• Vitamins and supplements
• Simple and easy tips to look after yourself and your body

 

CHECK WENDY OUT:

 

Website

Instagram

Facebook

Fabulous & Female Membership

5 Day Female Health MOT – FREE to join

 

TRANSCRIPT

 

Hello and welcome to this episode of the podcast. How are things?

 

Things with me are somewhat busy at the moment. I was trying to explain to my husband the other day that some of the things we've got going on at the moment, some of the projects, are like the equivalent of getting married, getting divorced, starting a job, leaving a job, moving house. For some unknown reason, I chose the same time to re record or record a section of the pathway that isn't done, moved from one email system to another, launch my book, rebrands, create a new website, do a brand new quiz, which is coming out very soon, hopefully. What else is on my list? Do a launch strategy, review some processes. Seriously. I don't know what I was thinking. I do not know what I was thinking. So what's happening with the podcast at the moment is I'm pretty much doing it on the fly, which I hate doing.

 

And I hate doing it for a few reasons. One like. I don't like the fact that we're not more ahead and more organized, and two for the team, because obviously they've got their stuff to do. And I, and I'm doing it kind of fairly last minute. But the reason I'm doing it very last minute is because, because I've got so many new things coming up and it's literally like, it could happen tomorrow.

 

It could happen next week. I'm not entirely sure that I don't want to record episodes of the podcast. They'll do my content so far ahead that I missed telling you these things. So. If they're a bit rough and ready for the next couple of weeks, please bear with me. Also. I want to ask a favor, a couple of favors actually, while I'm sat here.

 

First one, if you haven't yet, given me a review on iTunes or Spotify, I would absolutely love it. If you could. I'd be very, very grateful. If you know someone that might be interested, please go ahead and share it. And also I'm asking a lot this morning. Also, what do you want to hear me talk about? Like, is there anything particular? If there is come and DM me, come and drop me an email at hello@teresaheathwareing.com.

 

However you want, just come and give me a shout and go, 'Do you know it'd be really helpful if you could do an episode on this.' Because while I'm kind of I'm doing it by the seat of my pants. I can then plan of going forward what we'll talk about. Okay. Today is a bit of a different one, actually, but I'm really excited about it.

 

It's an interview with the very lovely Wendy Hill. Now, Wendy is a nutritionist. She is my nutritionist. I've been working with Wendy for some time. I'm just going to find her actual bio. And basically we. We have a really honest conversation about how you've got to look after yourself, how very important it is that as a business owner and a small business owner, you are your business.

 

If you go down, your business goes down and I didn't realize this for a very, very long time, or maybe I did. And I just chose to ignore it. So I've been working with Wendy for quite some time, and she is just amazing at this stuff, very practical, but also very realistic. Like Wendy knows I love a gin or a fizz or a wine or all of the above.

 

And therefore. Isn't going to say to me, you can't drink Teresa. Like she's really realistic. So Wendy is the owner of HillStart Nutrition Health and Wellness. As a naturopathic nutritional therapist. And as a female hormone health, sorry, an expert in female hormone health, Wendy supports women through pre-menopause, menopause and beyond in her fabulous and female membership and works in group programs and 1:1.

 

So like I said, I do 1:1 work with her, but I'm also in her membership as well and it's awesome. So if you are a male listening to this and you heard the words, female hormone health or menopause, and you thought, oh, check out. No, thanks. Please don't because some of the stuff that Wendy talks about is generally about health and some of the things that we can do in order to perform better and not have all that brain fog and not wake up feeling like we had not slept.

 

So. Like I said, it's a really good, it's a fairly honest one. I obviously talk about me and my journey with her. Uh, but I really hope it helps. So I will go straight to the interview. I hope you enjoy it. And let me know what you think.

So I am very excited today to welcome to the podcast. The very lovely and very dear friend, Wendy Hill. Wendy, how are you doing?

 

I'm doing really well Teresa. I'm really excited about today. To be honest.

I'm excited about today. We've been threatening. That sounds like it's a bad thing, it's not. We've been threatening to have you on for some time.

 

Um, and for whatever reason, the universe, us terrible planning. It just hasn't come to fruition until now. But I am really excited that we've got you on and you can talk to my audience because boy, if you got a lot of good stuff to say. So this is a little bit different and obviously I've done the intro to this.

 

I might have, well, I should have already given you a bit of a heads up this side of the episode. So let's start, Wendy as always, start by telling my audience who you are and how you got to do what you're doing today?

 

Thank you. So I'm Wendy and my company is HillStart Nutrition Health and Wellness and I am a female hormone expert.

 

So naturopathic nutritionist and particularly, um, perimenopause is where I kind of sit in that kind of whole kind of hormone female hormone health. Um, uh, this is a fairly new career to me. So I started retraining. I'm just 50 now. And I started to retrain at 45. I bet I spent 27 years in the building trade. Just a little bit different to this.

 

Very similar. Very similar.

 

Yeah totally. And, um, when I, I was lucky enough, I suppose, lucky enough to, to have the opportunity to, to retrain, to, to leave that kind of industry. I didn't really know what I wanted to do. Um, but new food had to be something to do with that. And I always knew that food did more than, you know, I love food. I'm a huge foodie, but I always knew that there was something deeper.

 

Um, I did a nutrition and weight management course, which was quite interesting, but wasn't anywhere near what I wanted. And then I discovered the college of naturopathic medicine and enrolled on a three year diploma, which was so hard. I had no idea what I was letting myself in for. I had to do a biomed foundation and I haven't even done, you know, I didn't even do biomed at school.

 

It was like, it was a whole new language and learning to learn again, I left school with a couple of a levels just about, so actually going back into that learning was really difficult, but I've loved it. Um, and then decided to really specialize, I suppose, niche is what we...

In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• As a business owner, we have to do everything! It is understandably tiring.
• There are so many different factors that contribute to how we are feeling about life and business and have an impact.
• When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.
• You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.
• Remember why you started and why you do it! Who are you doing it for?
• Look back and remind yourself how far you have come already! Sometimes we can forget this.
• You did that! You are amazing.
• Find your squad and talk to them! We need people around us who support us and want to see us succeed.
• You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!
• Go back to basics – what is the bare minimum you can do right now to keep going?
• Keep ticking along, pull it back if you need to and then refocus.
• When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.
• Co-working sessions are great for motivation, accountability and keeps you focused.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• What to do when things are not going as well in business
• Human brain vs your chimp brain
• How to keep going when things get tough – actionable steps

 

RESOURCES MENTIONED

 

Join the Club!

 

TRANSCRIPT

 

Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy.

 

And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about.

 

Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in.

 

And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's built the relationship of friendship and being in it together, which is lovely.

 

But because we're so close to member, because I'm so close to my members, obviously I know what's happening in their world and their businesses. And one of the things that I've noticed in January is a lot, a lot of people have struggled. And they've struggled for so many different reasons. They've struggled because they maybe haven't got the sales they were hoping for.

 

They've struggled because there was like the whole self-assessment tax thing that they were trying to sort out. They struggled because they can't get the motivation. They've had COVID. Their children had COVID, they've been off school. They've gone back to school. Just generally, it's being tough.

 

And I think, you know, I'm really careful not to talk too much about how hard things are, because I know that sometimes you can be sat there listening going all right. T bring us down, why don't you? And I don't want that at all. But I do want to talk about it because what do you do when things are tough in your business?

 

How do you manage? How do you make sure you keep showing up and doing the work and making money and being positive and being proactive when honestly you'd like to give up. And I know, and I will hold my hand up. There have been a number of times in my business where I'm like, I'm done, I'm not cut out for this anymore.

 

And they, you know, they feed properly, you know, not so long ago that you wouldn't imagine, but sometimes like your brain does some really rubbish things for you and it kind of makes you think certain ways or, you know, one little thing will happen and you suddenly go, 'Well, don't even know why I bothered. I just going to give it up.'

 

So what do you do when that is like that? When that happens, because if we try and ignore that it'll happen. Well, that's just pointless because it's going to happen to all of us at some point. So, and the other reason I wanted to do this episode was I was thinking about. One of the things I talk about when I say what makes a successful business owner and entrepreneur is tenacity, is the fact that they keep showing up. And showing up when no one is listening is one thing showing up when you don't want to feel like it or life has gone awry is another thing. So it could be anything. And I was thinking of all the reasons why you might feel like, 'Do you know what I'm done.' Not necessarily done, I want to give it in, but done I want to hide for a bit or sat at my desk, just looking at my computer. Don't know what on earth I'm doing and who I am type thing.

 

So it could be things like, you know, I think about my business. It could be people leaving the academy. So if people have left the membership for whatever reason, and isn't this interesting that no matter the reason I had someone leave the other day and she wrote the loveliest email and just basically said, as you know, my husband's been unwell and her husband has been unwell and it's just, she can't manage it now.

 

And therefore she needs to focus on that. And it's like, okay so my human brain would go. That is a perfect, perfectly reasonable response to her husband not being well. She's going to claw things back in and focus in on what is the most important thing, you know, in, in her, you know, her world. However, the monkey side of our brain, like the Chimp side goes, 'Oh my God. It's cause she hates me. What did I do wrong in the thing?'

 

Like, 'Oh, that's it, everyone's going to leave now.' And then suddenly you go down this whole spiral and I do it. And I know people who have bigger businesses than me still do it. So I think like something as small as someone saying. I'm leaving is one thing.

 

Not selling. That is huge, huge, huge, huge. So when you're not buying, when you're not buying, when you're not selling your product or service, or if you're having trouble selling your products and service, that is really, really tough. And you go into panic and you go into fear and I get it. Like. So being a, you know, I'm very honest, I put on my VIP event last year, which was amazing and I loved it, but it didn't make the money on it.

 

I should have done. And I knew I wasn't going to, and I was okay with that. Basically I got overexcited for the first one and spent too much money. Um, and that's fine. I knew I was going to do it. But this time I can't do that again. Like. I'm not trying to make loads of money on it, but I definitely, definitely have to cover my costs and make sure I cover my time and my team's time.

 

So anyway, I went and got the quote from the hotel, same hotel as last time, and it's going to be bigger and better. And the quote is huge. It's really big. Understandably. So we're talking like two whole days of exclusive use. Dinners. Drinks. Wine. Conference. Like honestly, it's just going to be amazing. And that's the thing I don't doubt for a second.

 

It's going to be amazing. But because the first one didn't make money. And, and although I've got a reason for it, although my human brain can go, you know, this is exactly why it didn't make money. My Chimp brain is going, oh my God, don't you dare put another one out because that's a huge amount of money in.

 

So, like I said, you know, not selling things. Things like when one person turned up to my webinar, like that can really throw you off your kind of, you know, let's go and do this. And, and I have had that just in case you're wondering. When you lose motivation, when you're tired, man, I've been tired, so tired and I don't think there's a single person listening to this, that isn't like agreeing or being like, 'Yeah me too.'

 

Like, that's hard, you know, when we're doing all the things that we...

Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help!

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.
• Make it a priority to give attention to the service you are delivering.
• True marketing comes from refinement, optimising and learning.
• The foundations of marketing - messaging, strategy and overall offer.
• The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.
• Then you need to look at how you communicate your offer and what you sell.
• You can’t build anything on a bad foundation!
• In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.
• You need to grow your email list prior to launching who are interested and trust you.
• If you are just getting started – understand your ideal customer and create value adding content.
• The success of your launch is in what happens before and after your launch.
• People don’t buy on their first contact with you! You have to build their trust.
• It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.
• Try and do something every single month to grow your warm audience list.
• Be realistic with your goals – we are all at different stages in our businesses.
• You have to build it up slowly – it doesn’t happen overnight.
• Success is created from the foundations.
• We need to make sure our content is entertaining to our target audience.
• It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.
• Content is driving everything – it’s how we get attention on everything we do!
• You have to stand out with your content.
• Create a way for people to gain trust and connection from you and your brand.
• Offer a higher level of connection through dms, chat boxes, Q&As, lives.
• You can’t have a perfect balance all the time – but you can create your definition of this.
• You can only do as much as your season of life allows! It won’t be forever.
• People may not actually be “doing it all” – they probably have help!

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• Emily’s journey so far and how she got to where she is now!
• How to have a successful launch
• What if you don’t have a huge audience or team?
• What is working right now when it comes to content
• Work/life balance

 

CHECK EMILY OUT:

 

Website

Instagram

Facebook

 

RESOURCES MENTIONED

 

90 Day Programme

Creating Success Book

 

TRANSCRIPT

 

Teresa: Hello, and welcome to today's episode of the podcast. Now, before we get going, I need to tell you that my dog is around and is being a royal pain in the backside.

Teresa: He's just not settling today. He's been from a walk. I don't know what's wrong with him. So if I shut my office door, he is going to bang on the door to let him in. So I'm just letting him roam. And I apologize if you hear little tappy dog feet as I am doing this, but this is the reality of working from home. Isn't it?

Teresa: So today we've got an interview. As I said, last week, it was meant to be last week. And then I changed things up because of the new podcast name. If you haven't listened to last week's episode, then please do go and take a listen. Because it's really, really, um, I think it's really important episode had lots of great feedback from it.

Teresa: So I'd really appreciate if you haven't listened to that, you go back and listen to episode 227. Couple of things to mention before I talk about today's interview. The first thing is that I mentioned a few weeks back that the 90 day program that I run the one-to-one program, the only way you can work one-to-one with me, the price is going up.

Teresa: And as you listen to this podcast, as it comes up on the Monday, the price literally goes up on Friday and it goes up by quite a considerable amount. So if you've ever thought about doing the 90 day program with me, Then now it's probably the time that you want to jump in. Also, I think I have one, maybe two places left.

Teresa: I could squeeze another one in, I don't take many people purely because obviously it's one-to-one and it takes a lot of work. So just that I'd mentioned that again, before the price goes up, I'd hate for you not to know that the price is going up. And then the other thing I need to mention, which is quite exciting.

Teresa: Because of everything else that's been going on the brand, the podcast changed, the club change, everything. I haven't mentioned it, which seems really stupid, but basically I've been asked to co-author a book. So I am an author of a book alongside, I think it's 12 other averse altogether. And we've all written a chapter each and it's called creating success.

Teresa: And it's basically how us as entrepreneurs have created our own success. And how that means, and what that looks like. It was, I really loved doing it actually. Really love telling my story. I really loved sort of sharing how I got to where I was and what I think success means and how I look at success. I know the other stories are absolutely brilliant in that as well.

Teresa: And it's currently very cheap because we it's a digital copy only. The pay or the hardback well, the actual physical book the paperback no idea. Is coming out in a few weeks after the book is released, but basically the book was released on Friday as you listened to this on Monday and it's 99 P or 99 cents. And all profits are going to save the children fund. So it's completely for charity. We're not taking any money out of the book at all. And yeah, it's ACE. I'm really proud and excited. There's the dog I told you, it'd be in my dream. I'm really proud and excited about it. And yeah, I would love you to go and take a look and give it a read.

Teresa: If you fancy it, I'd love to know what you think. You know, and I think this is maybe my first little toe in the water as to whether I actually think I could manage to write a whole book. And I writing a chapter is hard enough. I'm not going to lie. So writing an entire book it's a whole another matter, but, but yeah, I'm really excited.

Teresa: So I will make sure it's linked up into the show notes. Keep an eye on my social. We've been posting about it since Friday. So yeah. Go and check that out. Anyway, onto today's interview. I feel like this has been one I've been holding back from you because I've been threatening it for so long. So I apologize about that, but I have got the lovely Emily Hirsh on the podcast today.

Teresa: Now let me read you Emily's bio. So she's a leading Digital Marketing Strategist and the CEO and founder of Hirsh Marketing. One of the largest and fastest growing digital marketing companies in the world. Emily and her team worked with experts with top-level influencers and game changing entrepreneurs to grow their businesses and generate massive revenue in a revolutionary Hirsh process.

Teresa: Now you wait until you hear some of the people that they have, like helped and managed and all of that stuff like to say, it's a namedrop. It's unbelievable. Basically in 2012, Emily and her husband, a master kettlebell trainer, that's a new one to me, but as you know, I'm not a big gym fan. Uh, started an online fitness business together.

Teresa: By default he was the content creator and Emily was everything else. She managed social media, customer services, landing page, graphics, outreach, sales funnel, marketing, Emily soon discovered that digital marketing was her power zone and business group quickly grow into thousands and basically she fell in love with it and loved it.

Teresa: So since then Emily's built a team of 25 top level strategists and ads managers, copywriters, graphic designers, and marketers to generate hundreds of thousands of ROI for her clients every month, they've managed over $26 million ad spend and generated over $107 million in revenue for their

In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly!
• There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given.
• As experts, we are here to serve you – without our audience we would be nothing.
• As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud.
• As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to.
• As women, we are not small or less than men!
• 89% of the world’s billionaires are men.
• I am so passionate about making sure you have the support, guidance, mindset and motivation you need.
• Only 30% of US businesses are owned by women.
• We live in an unbalanced world – it is not a straight playing field.
• I am so proud of you – you are a Rockstar!
• I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action.
• It is not ok to pay people for their help and support and they don’t treat you and support you in the right way!
• It is your business, your life and YOU get to choose.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• I’m on a mission to change the online space for you
• Women are bought up to believe they are not capable
• Statistics that will shock you!
• What I am rising up against

 

TRANSCRIPT

 

Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name.

It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together.

If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case.

Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible.

So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a long time. I have been in business now eight years, I think. And I've been in the online space for at least five or six.

And in my time in the online space and in my time of working with lots of business owners. I have seen lots and lots of things. I've seen lots of ways of how this is done. I've seen lots of experts speak. I've seen lots of people think they're experts. I've seen people start businesses, leave businesses. And I've seen the good and the bad and the ugly of what is the online world, but I'm specifically talking about experts out there.

People like me, people who make their living by helping other business owners by supporting them. I'm always very adamant in explaining and saying that the reason I can support people in marketing is because I have a degree in that and I've spent more than 16 years, probably more like 17 or 18 years at it now.

And then as time went on, I then started talking about business because the longer I run my business, the more I knew about that. And then as time went on, I started to get my mindset because I do a huge amount of work for my own mindset. I learn a lot, I've paid lots of money for things, I've attended stuff.

And I really kind of jump both feet into mindsets and business, and therefore feel the only now am I qualified is probably not the right word, but you know, I can now talk about it. And like I said, over the years, I've watched these various things go on and feel like now it's time for change. I have seen that I've seen the best and the worst.

I've seen people who are, who basically have created something and then try and teach others to create the same, but without explaining that that's how they got successful. It's like someone who, okay. It's like someone who is good on Instagram and builds their own Instagram profile because they take pictures of shoes that they happen to love.

And then they go out to the world and say, I'll teach you how to be an influencer. Well, they don't really technically necessarily know how to be an influencer for, I don't know, a farm or influence a four screws. They just know how to do it for them. So I've seen that. That's not the worst of it, but I've seen that happen, but also I've seen how some people get treated and how business owners get treated and how people really do exploit their level of expertise. They exploited the privilege they've been given really. I think. And I think those people forget that they're here to serve you. And this is something that I never forget. The reason I'm here doing the job I do is because of you.

It's for you and it's because of you. And I don't underestimate that for one second. I don't unappreciate that. I am very, very grateful to have a job and a life I adore, but that's because of you. And like I said, it's something that I don't underestimate. And yet I see so many others do. I have seen people who create memberships purely from a money point of view.

I've seen people who create courses because they want to become rich overnight and have not really cared about what they're giving you or what they're delivering or your success. And that makes me mad, like proper, proper mad. Because of the fact that you guys are doing one of the hardest jobs in the world.

Okay. You have been brave enough to step out of your own comfort zone. You've been brave enough to take a risk and start a business. To believe in yourself even when you don't feel like you're believing in yourself, you have done something that a very small percentage of people ever even try. And you've done this.

And then you go to people to support you, to help you, to develop you, to grow and they shame you, or they bully you into doing something or they use underhanded tactics to make you buy. And they act like theirs is the only way. But the worst thing is they don't even want to get to know who you are and what you do and what type of person you are.

They'd rather just tell you where you're going wrong and how to do it without taking to a countless other things. And the other reason I want to explain about like, how very amazing it is that you are where you are is because another thing that I am working super hard on and trying to bring it into everything in the forefront of everything I do is the understanding of marginalized communities of historic, marginalized communities, women being one of them, people of color being another, you know, lots of people out there who were never brought up to think that this was something they could do or this opportunity was open to them. And I know an awful lot of you listen to the podcast are female or identify as female. And, and I just want to remind you about this. Now I've talked before that I'm in Rachel Rogers' community and she had some great stats that I want to, I want to tell you about which is obviously facts, but I got them from her. But she talks about the fact that women in society are told we're not good with money. We are told that we're frivolous, that we spend too much, we buy too many shoes. And by doing this, we're told mainly by white men that we need to pull back.

We need to reduce our spending. If we weren't so frivolous and bought all these pairs of shoes we could have done this. And basically we're told to deprive yourself like that, you're not allowed that, and yet they are, if they want to buy. So if they want to buy something, it's not frivolous. It's like, that's okay.

But if we want to buy something is frivolous. And you basically mean told to be small and less than, and shrink yourself down, which I think as women, particularly for me, when I was growing up, I talked a lot and that's now my business. And yet I was told to be quiet more times than I can tell you. And that they didn't want someone who was loud and spoken out and talked a lot. Also when it comes to money and wealth and business, Rachel had some amazing stats.

So 89% of the world's...

In today’s episode of the podcast I am talking about how you be more strategic with your goal setting, breaking down each goal into manageable actions so that you can achieve your goals!

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• The podcast is changing next week!
• Set your goals for the year – this will really help to focus and know where you are heading.
• Aim to set a mixture of business and personal goals.
• Once you have your big goals – split each up into quarters and give yourself actions for each quarter.
• You need to work out what you need to do in order to reach that goal – what would it take?
• Take each quarter and split it into months – break down each goal into manageable actions for each month.
• If your actions aren’t getting you results – change the actions!
• Look at each quarter separately and make sure you are reviewing as you go.
• Note down your numbers – keep a track! You may just be surprised.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Be realistic about what you can achieve in each timeframe!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• Exciting things coming soon! 01:03
• Goal setting mistake 02:47
• Strategic goal setting exercise 03:19

 

RESOURCES MENTIONED

 

Episode 224

Phil from My Podcast Assistant

Laura Try YouTube Challenge

90 Day Programme

My PA Planner

Full Focus Planner

 

Transcript

 

Hello and welcome to this week's episode of the podcast. How are you doing? So I've been talking recently about lots of changes. Oh, did you enjoy Natalie's episode last week? It was so good.

And the week before I told you about all the changes that are coming, the name changes the brand, the website, the membership, all that good stuff. So if you haven't caught up with that, then do go and listen to episode two to four. I have to think then which one it was and to go and have a listen to what's happening.

There's lots of exciting changes coming. We're also doing a couple of other things, which I mentioned, I think last week in that we're going to be doing a quiz and it's a really good quiz. We're putting a huge amount of effort into it. We're going to do a podcast with Kylie who is helping us put the quiz together.

It's to do with my pathway. It's to do with basically identifying. Where you are in your world and what your next thing is that you should do to move on from your world or to improve where you're at or get more sales or whatever it might be. So I will let you know when that site, so keep an eye out for it.

Also next week, the name will change. As I record this episode, I've not actually recorded the new and tracked trow spoke to the lovely Phil who we'll link up to in the show notes about. Hi, we might change a bit of editing or I don't know. So, uh, I'm still working this out. Like it'll be down in time, but, uh, yeah, I should let you, I do tend to work a bit better when I've got a bit of a time pressure.

I think to myself, I've got loads of time and then I worked really hard at the end and get it all done at five. I work much more productively when I'm busy, which is Curtis because I'm very busy at work. So let's talk about this year. They normally, towards the end of the year, I do a goal setting podcast and we talk about it and I give you a workbook and that sort of thing.

And I didn't do on this year because I was doing a lot of stuff in other places. However, I did want to do a little episode on it. It's not going to be crazy long. Just to talk about how you actually put those goals into fruition, how you actually get them to work. Because I think what most people do is they write their goals on a piece of paper and they go, oh, those are my goals for the year.

And then they put that in his paper somewhere, or they leave it on a board or whatever, and then they get to the end of the year and they go, oh, did they come true or not? And sometimes by absolute fluke, they do. And sometimes they really don't. So. I want to talk to you about how you can be more strategic with actually getting these things done and planning them eight.

And it was something I did with my VIP retreat people. And what we did is, and I want you to work along. So if you've got a piece of paper or pen or whatever, you just do it in your head, maybe come back to this episode. But I want you to think about the goals that you've written down. That's the first step.

If you haven't set any goals, set some goals for the year, I always do. It really helps focus me. And there's so many benefits and reasons why you should set goals, which I won't go into now. I'm sure if you go back and check one of the other goals, setting ones from previous year, then you'll hear me talk about that.

But setting goals basically gets you to draw a line in the sand. It gets you to go, this is where I'm heading, and that stops you from. Veering off into other places. Of the things that aren't anything to do with your goals. The other thing that I really struggled with when I first started this is I could set goals really easily for the business, but personally, I didn't set any goals.

That's changed last year. And it's changing again this year in terms of half of my goals are probably personal goals in terms of my health or movement or so at the moment, actually, because we're still in January, I'm doing, I have a habit tracker that I use. And it's really funny, right? I've tried the apps.

I've tried different things. I literally, so someone showed me habit tracker and I recreated it in Canva, spent far too much time doing it. I really shouldn't have done it, but, uh, I do love that sort of stuff. So recreate this habit tracker and I color in it makes me sound like a child. I color in each day as I do the habit.

So, you know, I'm an oversharer and always happy to chat. So my habits for January, which are a lot to do with my goals for the whole year are I'm doing 10 K steps every day. Which can I just tell you how very proud I am of myself about that? Probably prior to that, I should be. I don't like moving. I've told you this before.

I happily sit in front of my desk all day, every day. And. Some weeks I would not go out the house for days and days. Like, uh, nah, my lovely friend, Laura tri who I should totally bring on the podcast and know why she hasn't been on the podcast. I'm going to get her on Lord. Tri is an endurance type athlete.

I don't know if that's why she calls herself an adventurer. I'm not sure, but she does challenges for herself all the time. We'll link up to a YouTube channel. It's amazing. And she set a challenge of walking 10 K steps a day. For a month and see what difference it would make. And she invited people to do it with her, which I, I said, yes.

I said, yes, Braven actually thought about it, which was little stupid of me. But anyway, Um, so I'd been doing it. And other than one day when my knees are hurting, I've managed to do every single day, which is amazing. So that's on my habit tracker. Um, I'm doing a manifestation challenge with Gabby Bernstein at the moment.

So that's on my habit tracker, no drinking. I was doing dry January and I say, was this because that's not a, but let's get over that one really quick. No, I haven't stopped. I, I am still not drinking. As much as I would, I'm trying very hard not to drink. So that's in that meditating, journaling, drinking my water and taking my supplements.

So those kind of health things, they were part of my bigger goal. So this actually is probably a really good example about how you take that big goal and bring it into your every day. So the first thing you do is you have your big goal, and then you look at your quarters. Now, if it's a habit goal, like some of those.

Well, they're all habit goals, then it's fine. You're just going to do it every day because it's a habit or every week or whatever the habit calls for. But if it's a goal, let's say it's a goal for. Finance, let's say you've decided that this year you would like to earn, and I'm going to pick a figure out the air you would like to earn a hundred K.

So the first thing you need to do, and the reason I pick finances cause this exercise so very helpful is you need to actually work out what a hundred K would look like in your business. So what I mean by that is. I want you to write down the figure that you have in mind. So let's say this a hundred K and I want you to think about the products and the services you offer and the prices you offer them for.

So let's say you have a, let's take my business for instance, let's say you have a pen and paper now. White noise. You have a one-to-one program that costs 5k. Okay. And because I'm going to make this really simple, and then you have a membership that costs a hundred pound a month. So let's say, uh, that's obviously 1200 a year if someone joins.

Um, and maybe let's say you have a course that is 500 pounds. Okay. So what I want you to think about is if I wanted to earn. A hundred K. In my hypothetical example, how many of each would I have to sell? And how would that look? So for instance, I could sell, you would look at like the most expensive thing and you think,

Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth!

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• Employees have very few expenses.
• Having a $100,000 salary is very different from having a business that turns over $100,000 per year.
• Turnover is very different from actual gross profit.
• In order to make any money having your own business – there are always going to be expenses.
• You will hinder yourself by trying to do it all on your own just to save money!
• If you have a business that can’t pay you – you have a liability.
• You don’t know what your client can afford, they are strangers to you!
• Don’t decide what someone else can and can’t afford.
• We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income.
• Why would you push someone into a solution that wastes BOTH of your time?
• If you raise your rates, it will be easier to get clients because people know you are serious.
• It is all about priorities and what is important to each person as to what they will be willing to spend more money on.
• You need to offer the next level for your clients – so there is somewhere else they can go.
• You don’t have to buy an Aston Martin if you’re wealthy!
• Money is NOT evil.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Never assume someone can’t afford something you offer! You don’t know their priorities or income.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• An introduction to Natalie 04:49
• Money mindset 09:46
• Pricing mistakes to avoid 17:01
• It’s ok to charge your worth! 18:51
• How to be confident charging more 34:25

 

CHECK NATALIE OUT:

 

Website

Instagram

Facebook

 

Transcript

 

Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it.

I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming.

You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay subscribed. The name will just change for you. So hopefully you shouldn't lose me or anything like that, but make sure that you've hit that subscribe button wherever you listen. Okay. So this week we've got an interview and it's with the amazing Natalie Bullen.

We're so good. I can't even tell you, I loved this interview, but let me tell you a bit about Natalie first. So Natalie, through her work as a financial consultant business coach and banker, she discovered that the biggest hindrance to financial freedom is mindset totally. Realizing that many people's view of wealth is unattainable or they see as unattainable or something that's simply for those people. Natalie has an ambition to shift her perspective for everyone she meets by encouraging them to improve their relationship with money. Growing up in one of the poorest states in the country that Alabama native witnessed firsthand, how impact.

Uh, see, this is me trying to read again. I hate reading. How the impact of financial illiteracy. I can't read. I'm going to have to get some lessons in how to read and economic deprivation can have on a community determined not to be another statistics, Natalie worked tirelessly to establish herself as the go-to guru for all things finance.

And it was great. Actually, what I really particularly loved about this talk is Natalie's not just talking about the money from a mindset point of view. So she's not just going, you know, Manifest it, and that will come. She's also very practical and talks about some very practical things. So I really, really liked that.

I think I said last week on the podcast that she spoke for my events, that when the doors open again to the membership, all the past recordings and, and events are all up there, so you can see them all. But yeah, when I had her at the event, she was so good, so, so good. So I think you're going to love this episode and get lots from it.

So without further ado, here's the lovely Natalie.

So I am really excited today to welcome to the podcast the lovely Natalie Bullen. Natalie, how are you doing?

Natalie: I am well, thank you so much for asking, how are you?

Teresa: I am, I am good. Um, I was just saying before we go on I've been a busy week. I've been speaking and I'm just a little bit worn out. But I'll be fine.

I am all good. You have come on this call given me so much energy and don't you just love it when like, Um, in fact, I was talking about this just literally at this event about like some people you step into their energy and it's like, 'Ooh, that's not nice.' And then some people, you step into their energy and it's like roof, like, so that's what I got when you came to the call.

So that's awesome. So Natalie, I'm excited about today's conversation, but before we get started on it, I start my podcast the same way every time, which I'm sure. Well for me, I feel like it bores my audience, but it's important. So can we start off by you telling my lovely audience who you are and how you got to do what you're doing today?

Natalie: Yes, I am Natalie Bullen, um, licensed financial advisor and lay mindset coach owner of Unapologetic Wealth. I have had an affinity towards money since my teenage years. I started my first business when I was nine years old, selling key chains at a uniform store in mobile, Alabama, where all public school children are required to wear uniforms.

And I learned that I knew something about money. It clicked for me in a way that it didn't easily click for others. And as I got older, I started to see how differently black people, especially women were treated when we didn't have money. And why the wealth gaps seem to be getting wider, even though America seemed to be getting wealthier, we are getting wealthier, but the country was getting wealthier.

So I went to undergrad and I got a business degree and it didn't solve any of those questions for me. And I got an MBA. And it didn't really solve a lot of questions for me either. And so, I said, you know what, I'm going to do something about, I'm going to start speaking on my free time. I'm going to volunteer.

And I did over 200 free financial literacy seminars at churches, universities, um, even homeless shelters when they were about to release people back out into new world where they're gonna be paying their rent again. How do you get back acclimated to having bills? And I guess it never dawned on me to monetize it because, you know, Patriarchy.

And eventually I say, you know, I'm going to strike out on my own. I'm going to coach people. And I was gonna coach them on financial literacy. So I had a workshop planned. It was, that'd be retirement plans for entrepreneurs. And I had flyers and citing. No one registered. Crickets for me with my energy. Can you believe it?

And so I boldly hopped in people's DMS and went, Hey, What are you come to know workshop? Like, why didn't you register? And they sheepishly told me one after another. 'Natalie I don't have any money to retire.' My business barely even pays me nearly my, my business barely even makes any money. How could I, how could I save for retirement?

I was intimidated by you. You're so much further ahead than me and naively I would go, 'Well if you run a business, how could you be broke? Why would you quit your job to run a business that doesn't pay you?' And I realized this is really common. It's really prevalent. The struggling artists, um, work for free, this bro marketing that tells you to give it all away and that people will pay you.

And I said, this is it. This is it. And, and I really got into towing with teaching people. This doesn't have to be the case. You got as much money as you want to. This is your business. Go out and make it happen. Right? And so giving people the tools to step into the wealth that they deserve and desire has come an elevated...

In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon!

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• It is so important that your website and brand messaging are aligned with you and your values.
• It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are.
• Your brand should represent you, who you are and what you stand for.
• As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand.
• My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”.
• A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family.
• My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month!

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

No matter where you are in your business, there will be a level for you to work with me available!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• Why I am changing my brand 02:02
• My new brand 05:20
• The podcast is changing! 10:50
• My membership is changing 16:55

 

RESOURCES MENTIONED

 

My amazing website guy - Ben from Shoutable Agency

My 90 day focus programme

Get on my email list!

Follow me on Instagram

 

Transcript

 

Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year.

Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well.

So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me.

Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore."

I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you know, well, good enough, like what my credentials are, but the brand wasn't quite adding up to that. And how that represented me and how it looked wasn't quite the same.

And it wasn't until I did my VIP, or as I was planning my VIP retreat, business retreat, that I started to realize that. I'm all by the nice finer things in life. And yet maybe my brand and my website and various other things weren't demonstrating that, they weren't demonstrating the high-end level of quality of service that I provide.

So there were lots of different reasons, but everything kept pointing towards that you need a rebrand, you need to freshen up, you need to change your website. Also, the amazing Ben who does my website, whom I've talked to before, we'll link up in the show notes. He or his company does it. He had done, they'd launched some other websites fairly recently and I'd looked at them thought, oh, I really liked them.

And I think now I need to change mine. And that happens a lot. I don't know if you find this, you'll see someone else's and think, oh yeah, I want that now. But you do need to be careful with that because. You'll work on something like a website or a brand for a while. And then by the time it comes out to the world, you are fed up with it already and you're over it, but it's really important that you don't just change it every time you feel like that because that's when you start to confuse people.

That's when you start to mix your messages, that's when you start to lose what it is and who you are. And that's where almost like the pivoting comes in. So, so yes. I, I got to a point where I thought, you know what I have at the Teresa Heath-Wareing brand for a while, now. And I wasn't using it because it didn't feel like it represented me properly.

So I got together with Ben and we had a bit of a sit-down and we talked about the possible rebrand and I was messing. That was it. I was looking at someone else's brand. And I was like, oh, I love that. And so I started messing in Canva. Every designer, listening to this now is like literally holding their breath in shock.

Like you can't design a branding Canva. No, you can't. You can, but no, you shouldn't. You should get someone who can do this to do it for you. So, but I started messing around and I sent it over to Ben who obviously has design skills. Cause he designs and creates the website and he came back to me and he was like, 'Oh, I really want to do this. Can we do this? I think it's time. We need to change your brand.'

So we wanted to grow the brand up a little bit. So as you may or may not know, my brand is very pink. It was very gray. It was soft and muted and quite girly and gentle and lots of flourishes and things like that. I had very kind of scrolly fonts, which I still like a scrolly fonts.

It's not that I've come away from it, but it just seemed a little, a little bit. I use the word childish, but I don't think anybody gets what I mean when I say it, but it just didn't feel like it had gravitas. It didn't feel like it was a strong brand. So we did a load of work arrange, like who I am, what I do. And we did some work around some values.

The thing is your brand. And especially if it's a person should really represent you and who you are and what you stand for. So I started to look at what do I stand for? And if you really came out, so things like integrity. So everything I do, there's integrity. Like I take everything really seriously.

I make sure everything is of the highest quality. I work really hard to make sure that. Not only what you get is really good, but it's really authentically from me and is authentically me in its nature and how I am. And I have a really strong integrity. Like I am not one of these people that will say, Hey, this is only for members.

And then suddenly give it out to the rest of the world or tell you that the price is going up, but oh, look, I accidentally left it down. Or. Don't worry, four months down the line, I'm going to have that price again. That's not me. And, and also my integrity comes from my knowledge and my experience, and the fact of I'm not teaching you to do what I do.

I can very easily. If you want a business like mine, great. I can teach you that. No problem. But I'm not. I am teaching you from a, and this isn't another one of my values is knowledgeable. I'm teaching you from my 16 - 17 years’ worth of experience, my degree, my experience doing all the coaching I've done, working with all different types of businesses I've got.

So those were a couple of words. So integrity and knowledge were two really strong words that needed to come up. The other words that came up needed to be luxury. And like, I joked that I think I've joked on the podcast that like I listened to someone the other week. In fact, she's coming on the podcast soon.

When she talks about I'm Chanel, not Target. And like, that was the other thing that kind of came up at the time. And I was like, no, that's what I need to be showing. Like my event was really high-end, the money that you had to pay was a, is a high-level cost. Some of my programs like the 90-day program and funnily enough, I'm just writing some emails for the week in which this will podcast will come out and I'm mentioning my 90-day program to you and my emails because A, I never talk about it and B the price is going up because one thing I do when I review everything, and especially because we're doing a whole rebrand and few things are going to change is we're going to be the price on the 90-day program is going to go up.

And the reason for that, and the reason I very rarely talk about it is because of the fact that the, the 90-day program is a very limited number. It's one-to-one with me. I don't work with that many people, really, if I have any more than three people doing in 90-day program at once, it's almost too many.

So I've never had to market it...

Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!KEY TAKEAWAYS COVERED IN THE PODCAST

• 
  
• Content creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts.
• Content is designed to navigate people from being aware to actually buying from you.
• Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on.
• Doing nothing is not an option anymore.
• Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms.
• You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy!
• If you want to focus solely on one platform – do that! Don’t try and juggle them all.
• Once you have been putting content out for a while, you will have a lot of content you can then repurpose!
• You don’t always have to create from scratch and constantly come up with new ideas.
• Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience.
• Use content wisely that is in tune with you!
• Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority.
• Think about how you can stop the scroll – what will make your content stand out?
• Be consistent – otherwise you will never achieve success with it.
• Think about your end goal – reverse engineer it to find out where you should start.
• What can you help people achieve? What problems do they have?
• Time and money is always the end goal for your audience – get really specific and speak directly to people.
• Once you have identified your content and your objective, now you can start to create content.
• Think about how your content looks in terms of when people are scrolling – don’t use tiny text!
• Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit.
• You will always find the time for things that work. Create habits, momentum and consistency.
• Decide on the content types and the frequency that you can stick to.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no point collecting people and doing nothing with them!HIGHLIGHTS YOU SIMPLY CAN’T MISS

• 
  
• An introduction to Pamela 04:29
• What is content creation 08:04
• Repurposing your content 16:44
• What do I post? 19:36
• How to come up with content 29:13
• How to create content 39:20
• Content top tips 45:23

Creative MarketTranscript

Teresa: Hello and happy new year. So if you're listening to the time it comes out, we have just had the new year and I hope you had a good one. I hope you really enjoyed it. So in our household, we got locked down because one of our family members has COVID.

Teresa: Um, my stepson, and potentially obviously we may or may not get it, but I'm sure we will be absolutely fine. We've actually been in contact with quite a few people who have had it and didn't get it from them. So fingers crossed that these vaccines that I've had to help me not get ill are working or they seem to be anyway.

Teresa: So anyway, uh, so that's why we had no new year plans. Uh, we we'll probably just hang out at home, which is what we do tend to anyway, to be honest, we're not big new year's people. And we're not big Christmas people. I am, my husband's not, he hates it. Like literally hates it. So it's been a very quiet time for us at this break, which is probably exactly what we needed.

Teresa: Anyway on today's episode. So. I have done another interview. I mentioned to you just before Christmas that I was going to be putting interviews out because we've done so many good ones and so far ahead and in all honesty, it's much easier for me to put an interview out. And obviously as it's been a busy time of year and I was wanting a rest, then interviews are the way to go. And also as a way, right before Christmas, I went to Nashville and hung out with my beautiful, amazing friend, Mary Hyatt. Who's been on the podcast twice. You can go and listen to her. Also got to go and have dinner with Amy Porterfield. So Anne Hoby and Mary and Bentley. So that was awesome too.

Teresa: So, so good. So it was so lovely to see people in person again. I think this is something that I have really missed. And strangely enough, when I got back from Nashville, knowing that we've got a quiet Christmas, I'd actually arranged to have some kind of open house, get together at my home and we've got to cancel it.

Teresa: So that's a real shame because I think going to Nashville and seeing people in person really kind of reminded me how much I love doing it. But fingers crossed we can get back to that soon. So anyway, today we are talking to the lovely Pamela and Pamela is a content creator expert. So she has an agency where she will do content for you.

Teresa: But she also has an online business where she teaches you how to do content. And in this episode, we're talking about how you can't just go through the motions. And I think this is really good, especially if you're looking to plan what your content is going to be looking like this year. She talks a lot about that you can't just necessarily pick, you know, national cheese toasty day and post about that. If it's not right for your audience. So. It's a really, really good one. It really good reminder of the types of content we're putting out there and the fact that we're doing it anyway, we're spending the time. So if we're going to spend that time, let's make sure we're really spending it well and putting the right things out for our audience.

Teresa: So I will leave up to Pamela to tell you the rest, enjoy this episode, and I will see you on the other side.

Teresa: So I am very honored today to welcome to the podcast, the lovely Pamela Miller. Pamela how are you doing?

Pamela: Hi I am very, very well. I hope I hope you're well too. And thank you so much for having me.

Teresa: My pleasure. So there's a few reasons why I wanted to Pamela on the podcast, the main one being her voice, uh, and people often say nice things about my voice as well. So maybe this one, we should just talk gently for an hour and you look and have a little snooze and just lie there.

Pamela: Like I kick on the cam up, right.

Teresa: I love it. I love it. Yeah. Pam has got lovely voice. I really like it. Um, so anyway, that's not just the reason I got you on here. So let's start as I always do by asking you to introduce yourself and tell us how you got to do what you do today.

Pamela: Yes. So I'm Pamela and I obviously live in Scotland tense voice.

Pamela: And so how did I get started? Well, I worked in marketing for gosh, over 15 years now. Um, agency side, client side, and it was starting my own company where I really started to kind of open my eyes into how I could help other people. Um, I think when you sort of step into a 9 to 5 you just kind of, you know, you're in that different zone of focus, aren't you. It's all about the career ladder. But starting my own company was when I really sort of ignited my passion for helping other business owners. And actually it's getting to see their way happy smiley faces when you teach them something. And it makes them money or lets them be happy as well. You know, if they want to work plus hours a week or something and you show them how to see that and you get to see their happy face at the end of it.

Pamela: It's you know, so yeah. Yeah. It's so rewarding. Absolutely. So, yeah, I have literally, I feel like I've gotten like, three circle through the whole sort of like, um, corporate side, if you will, 9 to 5 then into, I originally started up setting up an agency business, um, and doing people's content and their marketing for them.

Pamela: Um, and then I tipped into this where, you know, content clarity where, you know, I'm, I'm coaching people, how to devise a content strategy, how to up-skill content creation, because I think people tend to be quite overwhelmed, scared. Video tends to be a massive source of panic for people. Um, so just kind of like lifting the curtain a bit on all of these different things, because it doesn't have to be that steady really. Um, if you kind of just learn it bit by...

This week on the podcast, I'm interviewing the awesome Jyotsna Ramachandran from Happy Self Publishing, and we are talking all about what a book could do for your business, and how to know if it is the right choice for you.

So if you have ever been curious about becoming an author of a book or if you want to know more about exactly what it would involve, then today's podcast episode is definitely for you!   KEY TAKEAWAYS COVERED IN THE PODCAST

1. How you can write a book, even if writing is not your superpower
2. Self publishing versus having a publicist and what's better
3. The costs involved in writing and publishing a book

  Jyotsna is a bestselling author, book publisher, TEDx speaker, and is an international Author Success Coach who helps, coaches, trainers, speakers, and experts to build a super profitable author funnel with the help of their book. She is on a mission to elevate the consciousness of humanity one book at a time by helping visionary leaders convert their messages into bestselling books in the easiest possible way. So far, Jyotsna has helped over 1000 authors from 35 different countries through her global publishing agency, Happy Self Publishing. While Jyotsna isn’t working, this mom of 2 kids also loves to dance, cycle, plan her next family staycation and is a passionate advocate for educational rights. If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Follow Happy Self Publishing on Instagram Take the Author Archetype Quiz Connect with Teresa on Instagram, LinkedIn or Facebook   Transcript Teresa: Have you ever dreamed about writing a book, or maybe you fantasized about being an Amazon bestseller? Maybe you wonder what a book could do for you and your business. Well, in this week's podcast, I'm interviewing JR from Happy Self Publishing, and we are going to be talking about how you can become a bestselling author, even if writing isn't your superpower. We get into what it actually takes to write a book, both time and money investment, and is it really better to have a publisher than to self publish the book yourself. We get into all that on this episode and more. Welcome back to another episode of your dream business podcast. How are we doing this week? Have you ever dreamed of writing a book? Now, it's crossed my mind a number of times, but most of the time I go, I'm not good enough to write a book, or I'm not very good at writing, so can't write a book. Now, some of you might know or remember that I was a co author of a book that hit number one in some of the Amazon charts. So I can technically call myself a bestselling author of a book. However, it wasn't my book. It was a co author book where each author had a chapter and writing one chapter felt like a fairly easy thing to do compared to writing an entire book. And. I've had the questions I'm sure loads of you have had. What the hell would I write about? Why would anybody want to listen to me? Is it really going to do that much for my business? What is the process? I wouldn't even know where to start. That's why I am really glad to have JR on the podcast today. JR is the CEO and founder of Happy Self Publishing. She's a best selling author, book publisher, TEDx speaker, international author, success coach. And for the past eight years, she has been helping purpose driven authors share their message. grow their business and reach millions of people by publishing a book. Now, if you're sat here thinking, I don't think this episode's for me, Teresa, I don't want to write a book. I really want to urge you to listen, because like I said, I thought books were not really something that I was going to do. I didn't really understand what it did for your business. I didn't want to self publish because I wanted a publisher, because that sounds like a real credible thing to do. And this conversation really did open my eyes to the whole thing. Not only about what it can do for my business and my credibility, what it can do for the funnel within my business, and also how can I write a book if I don't think I'm a particularly good writer. And that's something that JR and I talk about and how we get over those things. She also shares with us the investment in money and time that you might need to put into it. And I'm kind of glad to say that she didn't say I could write a book in like 30 days or something because I just know there's no way that is something I could do. So she gives us a realistic view of what it looks like to write a book, but also kind of gets me really fired up and excited about the thought of what it could do for my business. So like I said, whether you've ever thought of writing book, whether you dream about it daily, this is a really cool episode to listen to, not only for the book thing, but also her story is really interesting. So definitely, definitely don't skip this one. It's going to be a good one. Now, if you know someone who is thinking about writing a book or is in the process of starting to write one, then you definitely, definitely, definitely want to point them in the direction of this episode, Because like I said, she taught me lots and has given me loads of information to go on in terms of how I would even get started, where you put your time and effort in, how you market it. There was so much good stuff in it. So do please share this with someone who you think it could help. Also. I just want to mention, if you haven't yet subscribed to the podcast, please go ahead and do that. And it will make sure that it tells you every time I do an episode, which is every single Monday. So please go ahead and do that. And thank you so much for spending this time with me. I promise you it's going to be worth every minute. Here is JR. So welcome to the podcast. JR, how are you doing? Jyotsna: I'm doing great, Teresa. Thank you so much for having me on the show. Teresa: My pleasure. And I think this is the first time, I think this is the first time I've ever interviewed someone who is in India. I think. So this is a first. Congratulations. And the thing that you're talking about, is probably a first as well. So this is awesome. I love bringing new things to not only myself, but also to the amazing audience. So let's start by you explain to us what you do and how you got to do the thing that you do. Jyotsna: Yeah, sure. So I run a publishing agency called Happy Self Publishing where we help Passionate entrepreneurs, coaches, trainers, anybody who has a strong, compelling message to share with the world, we help them to package their idea, their story into a best selling book, irrespective of whether they are a great writer or not. So that's what we do at Happy Self Publishing. And it all began after my daughter was born, I wanted to run a business that will let me work from home. And I was looking at different options and this idea of book publishing kept coming back to me in the podcast I was listening to, in the blogs that I was reading. So it kind of was like a divine message. So I learned the whole process of how this whole publishing world, especially in the self publishing side, works. And as a result, it actually inspired me to write my first book called Job Escape Plan. After that book got published, I was a part of an author community in the US and authors over there reached out to me saying, Hey, your book looks pretty professional. Could you help me get the cover design done? Could you refer me to your editor? Could you just project manage this whole thing for me? So I thought, wow, there are so many authors out there who needed that professional support to take them from their book idea to the finished published book. So I just put my team together and I started Happy Self Publishing. That's how it happened. Teresa: That's awesome. I love that. And you know what I love even more is that you said they don't have to be a good writer, which is really fascinating because I would guess the one thing that puts most people off writing a book is the fact that they've got to write it and their own view of whether they're a good writer or not. So we'll come to that. Also, I love the, the message that you were getting over and over and over. Had your previous career or previous kind of experience had anything to do with books, publishing, writing, anything? Jyotsna: Nothing. I don't come from this literary world or editing background. None of that.

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit!

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• You don’t need thousands of clients – you need to sell to the high end of the market.
• Start with your goal/destination in mind.
• You need to have a signature style to be able to market yourself.
• Cheaper does not mean it is easier to sell! People are looking for value.
• The 5-part Passion to Profit framework:
• Production – making sure you have the capacity to produce assets
• Pricing – how much will you charge and will it work?
• Prospecting – start telling everyone who you are and what you do and own it!
• Promotion – getting prospects and getting sales
• Productivity – your system for making it all work
• The first part of promotion is to get attention, the second part is getting sales through building relationships.
• Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.
• Setting goals enables you to be more realistic.
• We have to help our team manage their time as well – we need to know when they are working on projects.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Just because something is cheaper, does not mean it is easier to market and sell!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

·

• An introduction to Miriam 04:29
• Finding your market 17:35
• 5-Part Passion to Profit Framework 18:41
• Setting goals for your business 30:38
• Taking your business online 37:07
• Miriam’s new book 41:20

 

CHECK MIRIAM OUT:

 

Website

Facebook

Instagram

The Inspiration Place

 

Transcript

 

Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV.

Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework.

Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything, not my name, my name stays the same, but as in the name of my membership, and my podcast and all these other good things, and they are changing, I'm not ready at this point just to share yet what it's going to be.

Teresa: With such a seconds of I've changed my podcast name. The first time it was Social Media Marketing Made Simple. Then I realized it was way too much more about marketing than just social media. So I changed it to Marketing That Converts. And now I'm realizing that it's way more about just marketing.

Teresa: Because the time that I've gone on in my business, as I'm like seven plus years into my business, I realized that I can obviously talk and support in lots of other areas than I currently, you know, than I did. So it's going through another little tweak and a change, which I'm very excited about. I hope you'll love.

Teresa: It's coming soon, but I just want you to keep an eye out for us, keep an eye on my socials and things, and you'll find it as it starts to happen, but I just wants to give you a heads up. Okay. So like I said, we talked today to the lovely Miriam. Now Miriam is the founder of Inspiration Place The Artists Incubator Coaching Program where she helps artists from amateur to professionals to develop their skills, tap into their creativity and grow thriving art businesses.

Teresa: She's also an artist herself and an author. And basically today, we talk about how you can market yourself and how you can turn your passion into profit. Because now I don't know about you and we talked about this on the podcast, but lots of people think, you know, struggling artists, like that's the name.

Teresa: And actually she talks more about just the fact of her being artists talks about having an online business and how to really sort of stand firm in the fact of what you do and who you are and your personality. So I think there's loads you're going to get from this episode. So without further ado here is the lovely Miriam.

Teresa: Okay, welcome to this week's podcast. The very lovely Miriam Schulman. Miriam how are you doing?

Miriam: Good. Thank you so much for having me.

Teresa: My pleasure. I am really excited to have you on. I'm really excited to share with my listeners your story and how you got to kind of what you're doing now because it's something that's quite close to my heart in terms of doing your passion and doing something that you absolutely love. So I always start exactly the same way. I'm sure it bored listeners to death, but I don't mix it up a bit, but can you start by introducing yourself and tell us how you got to do what you're doing now?

Miriam: Okay. So I'm in my fifties. So like the let's, let's get the short version of the life story journey.

Miriam: Uh, so I am an artist and what I primarily do is I help other people who either want to reconnect with that creativity. Cause they haven't, they either, they always wanted to paint and never got around to it. They used to be creative in college. So I help those people. And I also, for the past few years, been helping other emerging artists make a full-time living from their art.

Teresa: Okay.

Miriam: Okay, so here's the journey part? In a shortest version possible. So I haven't always been an artist. Like most people like my audience, I took the longer path. I did the practical route first I worked on wall street and after 9/11 happened, I decided I was no longer going to do that just as I'm sure there's many people now during the pandemic who are taking stock of what they're doing in their life.

Miriam: Um, people who were laid off and maybe don't want to go back to what they were doing before. So that was my experience after 9/11, is that I was not going to go back to the world to finance. And that's when I committed myself to becoming an artist.

Teresa: So can I just touch on that bit? Because obviously that is, that is a huge, huge event that took place. And life-changing for the world almost. Um, were you in wall street at that point? During 9/11 or so were you physically very close to where it all happened?

Miriam: Well, that's a really good question. And what most people don't remember is there was another bombing of the world trade center in 93. And I was working in the world trade center at that time.

Miriam: And I, we were working my office faced directly the tower that where the bomb went off and in my office, everyone kept working. And that vision of seeing the terrorism happen in the building next to ours, while my office stayed working that stuck with me. So that when 9/11 happened, If you recall, there was 20 minutes between when the two planes hit and the second tower, they did not rush to evacuate that, they were not evacuating that.

Miriam: So it was that culture that you keep working, even though there's a terrorist attack going on right next door, um, so even though I was not working in the world trade center during 9/11, I had been so close to that world and it was so close to what, who I, it could have been me. So it was so close to that.

Miriam: Um, that was a very frightening, kind of like a PTSD moment for me when, when I saw, um, 9/11, it was like brought me right back to that first bombing.

Teresa: Yeah. And you're right, like, what kind of world do we live in where something like that happens. And yet we just keep working. Like that, would you say it like that?

Teresa: It's like, well, that's insane. Who does that? But kind...

Miriam: For the record, I didn't keep working. Like I, okay. So when the...

Today’s episode of the podcast is an interview with Sonaya Williams who is the founder of The CEO Partner®, a systems-driven, profits-obsessed, Digital Implementation agency that helps smart CEOs grow their business and meet their goals. Sonaya ​lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process. We talk all about how you can get your own business processes and systems organised to set yourself up for growth and success.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• If something doesn’t excite you and give you joy – it is not sustainable and you just won’t do it!
• When something is your zone of genius, you are really good at doing it. When something isn’t your zone of genius, there will be someone else who can do it!
• There is always someone who will want to do the bits that you don’t want to do.
• It is never too early to start documenting your systems – even if it is just you.
• By documenting systems, you can free up your brain so you can think about growing your business!
• To start documenting your processes - Write out everything you do every day/week/month.
• Record yourself on Loom doing tasks you do again and again.
• Every process should be documented in a separate document to make it easy to search.
• Keep your processes updated and review them regularly.
• Team members have to take ownership of processes so they are not reliant on you and you are able to step out of the business.
• Think about the triggers for each process – are there any you can pass on to your team so you can step away?
• You have to have processes when you have a team, otherwise everything will still be reliant on you.
• When you are looking at hiring your first team member – think of it as an investment as you are gaining that time back.
• EVERYTHING in your business is a system.
• When something is a process, it becomes so much easier. It also means you can keep making it better and review.
• It will take time to get all your systems and processes in place but it will be SO worth it!

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Start creating a list of things you do every day, then record yourself doing them!

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• An introduction to Sonaya 05:16
• Zone of genius 10:55
• Why do I need to think about my systems if it’s just me? 12:32
• How to start your processes 16:12
• Being able to step away from your business processes 24:40
• Bringing on a team and what to give them 28:08

 

CHECK SONAYA OUT:

 

Website

Facebook

Instagram

 

RESOURCES MENTIONED

 

Loom

Trello

 

Transcript

 

Teresa: Welcome to this week's episode of the podcast. How are you doing? So I have had a very, very busy few weeks. And as you can probably hear from my voice, I am worn out and I'm really glad that I'm recording this episode now almost as if to say to remind you that we're human and there's only so much we can do with our time.

Teresa: So the week, last week as I'm recording this, we did two online events and one in-person VIP retreat over the weekend, which was three days in total for me, because obviously I got there the day before. We had a lovely drinks, reception, we had dinner, um, there was about 20 over, it was so good. Then we had a whole day of goal setting, planning, masterminding.

Teresa: It was brilliant. And then I spent the night again and, uh, obviously chilled out a bit, but then obviously then packed up the next day. And it was just absolutely awesome. I had the most amazing time, but I'm worn out, completely, utterly worn out. So this week I've been hibernating. That's my go-to thing. It can be really hard because sometimes when you want to hibernate, you think to yourself, I can't, I've got to be able to show I can't not do, you know, turn up and do the thing, but I think I want to remind you that you can, you can hibernate if you need to.

Teresa: And if I didn't hibernate, if I didn't just pull back a little bit and cancel some things that you know I could cancel and spend a bit longer in bed or go for more naps or whatever it is then, I would be an absolute state. So if you are feeling worn out, this is, I'm giving you permission to stop, to, to sit down, to take five minutes to not run around and do these things, because it's a time of year where we are running around.

Teresa: My daughter's about to break up at the end of this week. Um, my. My husband's away. We go away in a couple of weeks. We've got presents to buy all that stuff. And like I said, it's been a busy, busy time of the year for me. So, like I said, I'd like to give you permission. You have my permission, please take it easy. Because you know, it's really interesting.

Teresa: We do all this stuff like getting ready for the next year, goals set for 2022 as if we're going to have all this energy and where does all this energy come from? Like, we need to make sure we rest in order to build that energy. So that's what I'm doing this week. And because I'm doing that, I decided not to give you a solo episode this week.

Teresa: I have been very busy over the past. God knows how many weeks batch recording interviews and they're wonderful and brilliant. And, I thought, why not take it easy on me? Because obviously when I do an interview, it's already the chunk of it's already done. I just do this intro and outro. Also give you access to some of these interviews a bit sooner.

Teresa: So today we have an interview and it's with the lovely Sonaya Williams. Now Sonaya is a bit of an expert in terms of getting organized. And this actually, I think is perfect timing for this time of year, because as we start to think about starting next year, we might start thinking about how we shift and change.

Teresa: I know lots of my members, lots of my students have talked about. They might want to bring a new member stuff. They might want to look at their team. So this is a really, really good episode to look at because she talks about how you get organized. She talks about how to bring people on. She talks about how to do processes and systems.

Teresa: That in my world was a game changer. The minutes I could bring in a process, even when it was just me, it was a game-changer. So she's just brilliant. I know you're going to love this episode. I know you forgive me for not bringing you a solo episode this week. I promise when I've had a rest over the Christmas break, I will be back to my normal fierce chatty self. But, uh, until then here is the interview I did with the lovely Sonaya.

Teresa: Okay. I am very excited today to welcome to the podcast Sonaya Williams. Sonaya how are you doing?

Sonaya: Thank you for having me.

Teresa: My absolute pleasure? Absolute pleasure. I'm really excited about today's episode. And it's funny because as we were looking at what we're going to talk about, you've actually got in one of your titles, Why This Isn't Sexy.

Teresa: And I think some people might think, well, this doesn't sound like a very like, Ooh podcast episode, but it's very, very useful. Anyway, before we dive into that, I always start the same way by asking you, How you got to do what you do today? So if you can introduce yourself, that would be lovely.

Sonaya: Definitely. So I'm Sonaya Williams, the founder of The CEO Partner® I started it in 2011 and it's kind of something I fell into. My background is in technology and banking. So I used to do business process management, I think, different brokerages in America. So E-Trade TD Ameritrade. And what that looked like was I was helping to develop some systems that will deliver the client experiences.

Sonaya: The one that I like loved that I did was, you know, how you go to an ATM and some, some ATM's might charge you a couple of thousands of dollars. They're taking money out. Well, we had a feature that we did in 18 rebates. So if the 18 charged you $5, you would get it back on the other day. And I built how that system works.

Sonaya: But then in addition to that, it was also how customer service deliver you an experience and all of that. So I think logically, and I think in terms of customer experience and delivering. And that's what I used to do my day job and the whole idea of just, you know, two hour commute to work, two hour commute home.

Sonaya: And, you know, there's no such things as you earned it, I knew that whenever I wanted to have kids that I wanted to be home then. I was raised by a single mom and I watched her work so hard to do, just to provide to me and later life to learn that, you know, she was an accountant. She didn't love to do that. And I realized I wanted to have a job that I enjoyed.

Sonaya: And while I did enjoy my corporate career, I knew that I could have continued doing it with those hours. So I had...

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions.

 

KEY TAKEAWAYS COVERED IN THE PODCAST

 

• If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.
• Rather than just telling people what you do – you need to answer objections and make it obvious.
• Make it really clear what you want your user to do and when.
• Give website visitors a reason to click a CTA.
• Have tailored landing pages that are contextualised to where they have come from.
• It’s not just about signposting, it is about the destination you are sending them.
• We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up.
• Rather than avoid talking about other competitors – why not compare with what you offer.
• Build credibility with mini case studies and testimonials. Use credible logos!
• Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this.
• Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.
• If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.
• Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video.
• Collect birthday data to be able to remarket to anyone who has previously purchased.

 

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

 

Visually answer objections that may stop people from signing up – this will help drive conversions.

 

HIGHLIGHTS YOU SIMPLY CAN’T MISS

 

• An introduction to Ross Davies 07:04
• How to encourage someone to get in touch with you 20:26
• Answering objections for service-based businesses 28:11
• How to drive conversions for product-based businesses 44:47

 

CHECK ROSS OUT:

 

Website

Facebook

Instagram

Twitter

 

RESOURCES MENTIONED

 

The Marketing That Converts Academy

Handmade gifts - In Craft Corner

 

Transcript

 

Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.

 

 

So anyway, but anyway, I hope you are far more organized than I am, which I suspect you are, which is good. So this week we've got a really good interview. My lovely friend, Ross has come onto the podcast to talk about websites, but not websites from a building website or what you should have on it. We're specifically looking at how people convert on a website.

 

 

And we used, me as an example, and we used one of my members as an example, who has a physical product. And he just gave such good ideas, like things that maybe I hadn't thought about things that were super helpful, things that are like fairly easy to do with some changes that are more about texts or images or buttons that actually are not that difficult to do.

 

 

So I think no matter where you are in your business, whether you have someone do your website for you, like I do, or whether you're doing it yourself, I think you're going to get lots from this. Also because he's a very dear friend we have quite a laugh, which I always enjoy, like laughing. It's one of my favorite things and he was good, fun to interview.

 

 

So let me do his bio. Ross Davis is the owner of Strafe Creative, a digital design agency focused on conversion lead design. He loves to find new and innovative ways to improve processes, whether that's in way he runs his business or the design process with his clients, identifying objections and issues in any process can help streamline it and it's the systematic, did, could he have chosen like a more difficult bio for me to read, like all the big words, systematic approach, which has led him to some fantastic client results.

 

 

Ross is also the author of the Paper Plane Plan which delivers into growth hacking for service industry. And he's a proud husband and father and a huge baseball, basketball fan and loves Thai food.

 

 

There we go a little bit of the info about Ross there. So. We have such a funny story to tell you about his book. It is hilarious. And like I said, this is going to be really good. I don't want to say anything else about it. Some really good tips. You probably going to want to have a pen and paper handy. Uh, some great stuff in today's episode. So here we go.

 

 

So I am very pleased today to welcome my very dear friend Ross Davis to the podcast. Hello Ross, how are you doing?

 

 

Ross: Well hello, I'm great. Thank you so much for having me cause like we're used to senior Institute professional lemo. I loved it, it's great.

 

 

Teresa: It's normally when the times we hang out normally involves some drink somewhere, that's normally.

 

 

Ross: From a professional point. Like we'd been in event, we'd been there then, or you'd been talking about and then drink.

 

 

Teresa: Then we drink. So I start off professional and then it starts to slide as the day goes on.

 

 

Ross: Goes on to downhill.

 

 

Teresa: Oh, my bad. And she says, if I could remember Ross, I'd be confident of it. That

 

 

Ross: There's no difference. That's fine. And that's proper. That's all right.

Teresa: I love it. I love it. So Ross and I lots of time together. I think at first was it Atomicon? No, here it was.

 

 

Ross: It was Atomicon.

 

 

Teresa: The first time we hung out properly. You know, the first time this was brilliant. Right. This was so good. Didn't I have your book.

 

 

Ross: Yes.

 

 

Teresa: Right. We've got to tell that bit, right? This is brilliant. So I had never met Ross and someone had said about this book and I had got the book and I'd taken on holiday. While we were on holiday, my husband and I were having a photo shoot and I thought I'm going to do some, have some books in the, in the photo shoot. So I'm holding a Gary V book which is quite unusual because that's not really after reading it I realised, he's not necessarily for me, but anyway, and I give my husband your book to hold as a prop. Obviously I'd take there to read and we have these photos done. And then, uh, I meet Ross and Ross is very sweet to me and was like, oh my God, I get to meet you.

 

 

Ross: You're fangirling.

 

 

Teresa: Which is so, so great. And I sat there and Ross gets on stage to speak and he brings up his book and I'm like, 'Hang on a minute. I recognize that book.' So I then sit through the rest of this talk, scrolling through my phone, trying to find.

 

 

Ross: So you wasn't listening.

 

 

Teresa: Sorry, I wasn't paying attention because the, the excitement of, oh my God, this is brilliant. And by the time he'd finished, I'd sent him a picture of my husband. And one of the pictures were holding the books in front of our faces.

 

 

So you can't even see it's us and...