Explorez tous les épisodes du podcast You Did What !?

How to make great advertising? We are joined by a worldwide expert to answer that question. Shaun Dix is the global leader for creative excellence at Ipsos. Based in Hamburg, Germany Shaun' teams around the world work with brands and ad agencies in the pursuit of breakthrough advertising. Shaun provides some really interesting examples from around the world. He fulfilled our goal to never stop learning.

This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.

We welcome Min Mei Buck as our newest YDW!? team member!

Bogg Bags are a hit!

Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

No political ads on Amazon, Thursday Night Football broadcast - thank you!

Doritos brings back crowd-sourced ads for the Super Bowl.

AI reviving dead celebs voices for ads, movies?

Spending more time at home?

Vermont man looks for love and fame with billboard ads in Philly and Texas.

YDW!? team wins Thursday trivia night at Urban Village!

Jim's marketing reunion.

Have you ever wondered what it would be like traveling on tour with big name music performers. Well, today's guest Marita Taglialatela has done just that. How do the artisitic creativity and touring structure get along. Find out with this interesting interview!

How do you improve on great? Rita's Italian Ice is a national phenomenon with successful shops across the country. But the company is constantly looking to build on that success. Brianne Barket, Senior Diretor for product development at Rita's, discusses how new products are conceived, optimized and introduced to the brand's enthusiastic consumers. Brianne was a terrific guest and the interview was conducted by our student producers, Joe and Mackenzie.

Everyone is back on campus and we had a great discussion about Marketing topics. Mackenzie brought up Brat Summer, the Chipotle-Spirit Halloween tie-in, and Skims; Joe talked Reebok's rebirth, Angel Reese's brand and promo by Reese's!; Sheri railed on the state of B2B branding and what has happened to GE; Jim admired the Kelce brothers brand and podcast deal, Lyft's anti surge pricing efforts, and brands' campus marketing. The team opined on Stanley's strategy to expand beyond beverage bottles ... and our favorite brand's and why they earned our loyalty. Enjoy!

"Got Success?" One of the hardest but most rewarding leadership roles, is stabilizing a business that has been in decline. But that is exactly what Yin has done at MilkPEP -or as most people know it, the Got Milk organization. And most recently, the business has actually shown a slight gain, an amazing accomplishment. So pour out a glass and enjoy this interview.

Jim's travels with a group to Morocco to visit companies and see how the country is poised to grow as a producer of goods for Europe.

• Selling skills seem to come naturally

Also, brands thoughtfully provide Sheri and Jim with new "marketing for better or for worse", tactics.

• Nestle's line of frozen foods for those on GLP-1 drugs
• Ad supported streaming grows (as we predicted)
• Selling skills
• 
  

France issues scratch & sniff baguette, postage stamps!

Please ... no bare feet on airplanes

Lot's of activity among brands - for better and for worse.

• McDonald's and Starbucks pricing action
• New product failures - knowing your target
• Nike DTC retrench
• Netflix moves into brick & mortar entertainment
• United Airlines customized ads on in-flight screens

Olympics! ... Inside Out 2! ... McDonald's $5 meals! ... Saks appointment only store ... Amazon "losing billions" on Alexa ... and so much more!

This interview with Tricia Richards-Service was incredible. She is an incredibly engaging speaker covering a range of topics - public speaking, PR, story-telling, internal communication to employees and external to customers. Give this episode a listen - you will be very glad that you did!

College sports have undergone a complete change in the past 5 years, and their athletes are now being compensated. Major revenue sports like football and basketball have transformed from faux amateur to professional minor league. To compete, universities now need to generate funding, usually through donors to third-party entities to keep up. In this truly informative episode, we hear from Lou Parisi, from the Owl Elite Fund which raises money in connection with Temple University athletics.

How do you build a successful business in the 2020s? "Kick Ass Customer Service"! That is the mantra at Honeygrow, the fast-expanding healthy food chain. Sheri and Jim are big fans of the Honeygrow on Temple's campus. And they aren't alone. Honeygrow has legions of loyal customers from Boston to Washington. Find out how Justin built the business in this scintillating episode.

Trying to make use of AI but are stymied? Fret not - you are not alone. Recent headlines about AI from The Economist: "So far the technology has had almost no economic impact" and The Wall Street Journal: "The pace of innovation in AI is slowing, its usefulness is limited, and the cost of running it remains exorbitant", indicate that the hype far outpaces utility for many users. Today's guest, Nick Schroeter has carved out a niche, becoming an expert on the benefits and watch-outs for individuals trying to use AI to improve productivity. Enjoy!

Passion - what every marketer dreams about for their target market. And that's exactly what David Dominik and his team inspire every day. David is the VP of Digital Strategy for the New York Giants. This episode was so interesting that it left us wanting to here more. What a great way to kick-off the summer.

The best way to start any day is with Saxbys coffee. In this episode, we speak with Nick Bayer, founder and CEO of the fast-growing coffee chain. Saxbys has an amazing business model, operating cafes on college campuses, which are run by students. The Philadelphia based company has expanded to universities from Boston to Georgia and well into the midwest. How does a company grow when its employees change (graduate) every year? Give this episode a listen and learn about one of the best development programs in America!

With a tip of the cap to Bananarama, we bid adieu for the summer to our student producers Mackenzie and Joe, as they head off to their summer internships. But not before offering great insights on a potpourri of new product introductions and other current Marketing topics.

This was a really fun episode - recorded live in the studio at the Temple University, Fox School of Business. Enjoy!!

This episode really strikes a chord. Edward Cole, President of Fender Guitars in Asia-Pacific shares incredible insights into one of the world's most evocative brands. Our student producer (and guitarist) jams with Sheri and Jim to uncover great nuggets. Edward is not just the business leader but also clearly loves the Fender products and brand.

Family! That is how Dr. Myra Perez describes her Marketing students at the University of Puerto Rico, Río Piedras. In this third of three interviews with Marketing Professors, we speak with Myra about her fascinating career both as a Marketing professor and as a business consultant. She is the advisor for the award winning student Marketing student organization (AMA) at the university. Her students are always among the most enthusiastic but they are also extremely talented. The were just named one of three International Chapters of the Year (out of over 370 universities) at the annual AMA conference. Family indeed - many of Myra's students were in the studio audience for this interview. Myra also discussed the unique business environment in Puerto Rico and gave great examples of how she has helped brands to build their business on the island.

Myra, thank you for joining the podcast. It was fun and we learned a lot!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

In this second of three interviews with Marketing Professors, we speak with Dr. Delonia Cooley from Texas Southern University, an HBCU located in Houston. Delonia has first-hand knowledge of the benefits for students attending an HBCU - smaller class sizes, direct access with professors and personal attention. It was instructive to hear the comments from one of Delonia's students regarding setting high standards and expectations. And her focus in pushing students to develop networking, communication and selling skills, is so accurate in helping them land their first job upon graduation and also in building their careers.

Thanks, Delonia, we learned a lot!!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

It's 2024, and like it or not many of us will be inundated with political ads this year. In a fascinating interview, we speak with Eric Van Steenburg, a professor at Montana State University who has done extensive research into the impact of political marketing. Like a book that we can't put down, this episode is riveting from start to finish. A special thank you to the students from Purdue, Montana State and Temple for asking pertinent questions during the discussion. Enjoy!

(Recorded in front of a live audience at the annual AMA International Collegiate Conference.)

A great interview with Bennie Johnson, the CEO of the American Marketing Association. Bennie answered a wide range of questions about his multi-faceted organization, the future of Marketing and the many ways that AMA interacts with marketers - local professional chapters; publications, webinars and conferences; and the next generation of marketers through AMA's extensive collegiate programs. The interview took place during the AMA International Collegiate Conference in New Orleans, April 11-13 attended by 1400 students from the US, Puerto Rico and Canada.

A terrific interview with Mark Jenkins, the VP of Marketing for one of America's most beloved brands - Rita's. Mark shared great insight into the Marketing of a large yet seasonal business, including:

• the annual March 1 grand re-opening
• the research behind and rollout of new products
• working closely with the franchise owners of all Rita's stores
• creating awareness and trial in new markets
• how delivery has added incremental sales (even for a frozen treat)
• setting standards - the Marketing and Sales playbook

Enjoy!

Wendy and Kellogg's CEOs speak and uh-boy were people listening

Speaking of uh-boy, more plant-based meats

Sometimes sticking to why customers buy your brand is the best strategy

Are occasional 8am meetings really that bad?

Visiting companies in Tokyo

Taylor Swift Tokyo concert;

Uber unshackled in Japan;

TU-AMA makes the finals, again!!;

Joe gnoshes on Gen Z snacking;

Lululemon intros men's footwear;

States/cities opt for humorous highway signs;

Streaming leaders - YouTube #1, Netflix #2;

Pepsi Wild Cherry campaign

Sheri in Tokyo;

Older women as social influencers;

Subaru "your car's health report" to owners;

Twins born in different years;

Apple iPhone now #1 (passes Samsung);

Apple breaks norm, offers discounts in China;

Door Dash - beyond food (leveraging capacity for new offering);

We continue our international expansion via an interview with the very popular Japanese social media content creator and influencer, Cyber Bunny.

During this chat, she spoke about growing the “Bunny Brand” in Japan and overseas.

✨Forbes Asia 30 under 30- 2022

✨Pacific Edge Magazine’s “Social Media of the Year”- 2022

✨“The Reluctant Traveler” appearance on Apple TV- 2023

Sheri in Japan for the semester!

Welcome to Nicole Weltman, Head of Social at Taco Bell;

Constantly posting new content;

The brand's irreverent personality;

How content catches fire;

Customers as well as fans of the brand;

Taco Tuesday;

Social Listening

Welcome Mackenzie and Joe - our student producers join Sheri and Jim on the podcast!;

NY Thruway marketing fail. "Sorry, our rest area restaurant is not open on the busiest travel day of the week.";

Should brands respond to call outs on social media - Chipotle;

Brick & Mortar growth continuing;

AMC theaters private label candy;

Favorite brands - Joe-Kirkland, Mackenzie-Stanley tumblers;

An inspiring conversation with Bill Trovinger, who has had an action-oriented career in Marketing Research with some of the world's largest companies. Bill shared his thoughts on reviving a declining brand, testing ads to ensure success on YouTube, working with Mr. Beast, what in the world happened to Amazon Fresh and Albertson's very successful "Sincerely Food" campaign.

The big 60's icon news of the week? Cap'n Crunch of course.

Oh yeah, and the Barbie movie!

Sheri on CNN !

... and finally, ugh! Twitter rebrands to X.

Sheri and Jim welcome a special guest, Nina Poccia, Senior Scientist II at L'Oreal to the podcast! Nina shared how her love of research and innovation has provided a rewarding career. A self-professed "skin care junkie", Nina discussed sensory research, expert influencers, and how ideas are shared across the L'Oreal global network.

Another word of the year !

Tastykake Ale !

La Colombe bought by Chobani

Unilever 72 hour antiperspirant

CEO blunders cont'd - Impossible Foods

Uniqlo auto-checkout box

Sheri teaching at Temple Japan for next semester

Supply Chain - canal shipping challenges

Brick & mortar expansion news

Happy Holidays !!

AMA National Case Competition

Barbie and Oppenheimer trivia

Barbie top 5 "careers"

Campbell's is a snack company

- looks to build a $1b snack business

- Goldfish Crisps (first potato-based Goldfish product)

Pricing Strategy - Red Lobster endless shrimp

Competing against Private Label

- P&G wins through evident product superiority

Another "word of the year"

A headline gets crushed by basic math

Hallmark Channel beats cable news

NyQuil Honey - contains no honey?

Supply chain hiccups - school milk cartons; Panama Canal

2010 wants its breaking news story back

Streaming consolidation and bundling

Thanksgiving weekend shopping - record levels

Sheri's Marketing award

Shoplifting/retail theft in the US is down, not up.

Holiday ads from brands

Words of the year for 2023 - Headwinds, Choiceful, Authentic

Bowie the Lobster

YouTube now blocks ... ad blockers

We happily welcome our special guest, Jerry Perez, a long time leader in the Toy and Entertainment industry. With the incredible success of the Barbie movie, it was a perfect time to get Jerry's expert view of the marketing around the Barbie brand, from the movie to the Barbie products and associated tie-ins. It was terrific to get a view from Jerry on how the industry has evolved so dramatically.

Happy Thanksgiving!!

In this week's episode, Sheri and Jim dish on a potpourri of news.

• Thanksgiving Plans
• Pringles - Thanksgiving dinner in a can
• Cranberry Products
• Marvel vs. Hunger Games at the box office
• Target quarterly earnings creativity
• Frozen 3&4 are skating our way
• Self Driving Cars
• Cricket for dummies

Sheri and Jim welcome a special guest, Deb Harding, Senior Director - Artificial Intelligence Sales - Americas at Microsoft. Deb was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.

Sheri and Jim welcome a special guest, Chris Epple, VP of Marketing for JBL Speakers. Chris was a keynote speaker at the TU-AMA Marketing Conference today, receiving rave reviews from the students and faculty in attendance.

In this episode Sheri and Jim discussed:

- the TU-AMA Marketing Conference

- interviews with two of the guest speakers from the conference

- Smart Speakers and Alexa

- Amazon Fire Stick loading software without permission

- The biggest shopping day of the year (Singles Day) sales results

- Experiential Marketing and Store within a store

- Supermarket chain doing away with self-checkout

Survey reveals "worst first date locations"

Amazon's continuing retail struggles

Tik Tok explores selling groceries ?!

Biggest shopping day of the year - 11/11

Mattel Q3 earnings and Wall St. expectations

Business buzzwords - please no more "headwinds"

TU-AMA regional Marketing Conference 11/10/23

Topics discussed in today's episode:

• New products - Spaghettios Spicy w/Frank's Red Hots and KFC Mac & Cheese
• Re-brands - HBO to Max - why?!!

• New Pepsi logo - will anyone notice other than the designer
• Store within a Store - Ulta in Target, Sephora in Kohl's
• High involvement CPG categories

Topics discussed in this episoide:

1. TU-AMA Cherry Consulting on local TV
2. Cultural branding (Kelce, Swift, Jake from State Farm)
3. Consumer spending remaining strong
4. Grocery prices going down
5. Delivery companies cutting holiday peak pricing/retail marketing
6. Kellogg's splitting cereal & snack divisions

Today's topics:

• TU AMA Marketing Conference 11/10/23
• Halloween - costumes, mascots, ads
• PA is the horror movie death capital of the US
• Brand activation for Halloween
• NFTs - eek!