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TitreDateDurée
How to Overcome Academic Trauma and Build Confidence as a Freelance Medical Writer24 Sep 202500:35:45

What if leaving academia—or another tightly defined professional path—felt less like failure and more like freedom?

For many academics, clinicians, and researchers, stepping into freelance medical writing isn’t just a career change—it’s a profound identity shift. Too often, this transition carries grief, shame, or the lingering sense of “not enough.” In this episode, we explore how those feelings show up, why they matter, and how to reframe them as fuel for your writing career.

By listening, you’ll discover:

  • Why the transition from academia or clinical practice can feel like trauma—and how to reframe it as strength.
  • Four entrepreneurial habits that can help you thrive as a freelance medical writer while avoiding their shadow sides.
  • Simple, practical practices—like free writing and mindful self-awareness—that help you claim permission, rebuild confidence, and cultivate a sustainable business mindset.

Press play now to learn how to navigate identity loss, tap into your natural strengths, and take small steps toward building a medical writing business that feels truly your own.

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.

Write Medicine Mentor

Write Medicine Mentor is your private companion podcast designed exclusively for medical writers who want deeper support as they grow in continuing medical education (CME). Each month, you'll receive exclusive content from me to support your business and income growth as well as templates/checklists/swipe files you can use and apply to client projects. In addition to immediate access to a CME writing starter pack, each month you’ll get: * A bonus episode that takes you behind the mic for advanced insights into the craft and business of CME writing. * A ready-to-use template, checklist, or swipe file to make your projects smoother and more effective. * An Ask Me Anything episode, where Alexandra Howson, PhD, answers your questions about writing, clients, CME strategy, and sustainable freelance life. Think of this podcast as your personal, earbud-friendly mentor—practical, honest, and always focused on helping you sharpen your skills, expand your opportunities, and thrive as a CME writer.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Designing CME for Behavior Change: Sarah Atwood on Learning Science in Action17 Sep 202500:27:50

What if the CME you design could do more than deliver knowledge—what if it could actually change clinician behavior and improve patient care?

As a CME writer or education professional, you’ve likely felt the frustration of producing content that looks strong on paper but doesn’t translate into meaningful practice change. This episode explores how learning science, human-centered design, and patient co-creation can help you bridge the gap between information and impact.

By listening, you will discover:

  • Learning science principles, like Mayer’s multimedia principles, that make education stick.
  • The difference between learning change and behavior change, and why both matter in CME.
  • How aligning clinician and patient education fosters shared decision-making and better healthcare outcomes.

Press play now to learn practical strategies you can use to design CME that transforms knowledge into real-world change.

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Building a Thriving CME Community: Why Networking Isn’t Enough for Career Growth12 Mar 202500:12:47

Do you ever feel like you're navigating your career in CME alone, unsure of where you fit in or how to grow without burning out?

Many CME professionals work independently or remotely, which can be both rewarding and isolating. Beyond professional networks, building a true community can provide the support, engagement, and inspiration needed to thrive in this field. In this episode, we explore why community matters in CME, how it enhances career growth and well-being, and practical steps you can take to create meaningful connections.

  • Discover how a strong professional community can boost your career and well-being.
  • Understand the key elements that define a thriving professional community.
  • Learn practical ways to engage in and build a community that supports your growth in CME.

Listen now to uncover the power of community in CME and learn how to cultivate meaningful professional connections that will support your long-term success.


Timestamps

00:00 Introduction: Navigating the CME Field Alone

00:48 The Importance of Community in CME

01:50 Defining Community and Its Elements

02:38 Personal Experiences of Belonging

03:50 Shared Values and Mutual Support in CME

05:08 Networks vs. Communities

06:29 Benefits of Community for CME Professionals

10:19 Practical Steps to Engage in Community

11:01 Conclusion and Next Steps


Next WriteCME Accelerator Cohort is May, 2025.Join the Waitlist.

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
How Clinicians Can Pivot to a Fulfilling Career in Medical Writing15 Mar 202300:44:20

The content creation process in continuing education for health professionals (CEHP) combines both art and science. As a result, creating content for continuing education attracts people who are synthesizers, information seekers, and creators—like academics, researchers, or health professionals looking for a career change. 

In EP 46 we explore taking the leap from clinical work to medical writing with Esther Langmack, MD, a medical writer and CME consultant. Esther deliberately practiced her newly acquired skills while working as a clinician and medical director of the CME unit at an academic medical center. Tapping into her natural curiosity, she fostered connections and honed her skills by being open to feedback from experienced colleagues. 

 We talk about the creativity, flexibility, and autonomy that creating education content for health professionals offers and discuss clinicians' specific strengths in CME/CEHP medical writing. 

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Joint Accreditation: Evolving Best Practices in IPCE08 Mar 202300:48:20

Diana Durham PhD, FACEHP is an accreditation strategist who has worked in CME/CPD since the 1990s. Diana has served in many leadership roles, including for the Veterans Health Administration, U.S. Department of Veterans Affairs.

We talk about the accreditation process in general and the evolution of joint accreditation in interprofessional continuing education (IPCE). And we consider how IPCE is evolving and the trends and impacts of accreditation bodies giving hospitals, healthcare systems, specialty societies, and medical schools a mechanism for joint accreditation. Diana shares her perspectives on creative methods of educating all members of the healthcare team such as Schwartz rounds, Project ECHO (Extension for Community Health Outcomes), and simulations.

Resources
Volpone
ACCME
ACCME Standards for Integrity and Independence in Accredited Continuing Education
Joint Accreditation
American Council for Pharmacy Education
American Nurses Credentialing Center
American Academy of Physician Assistants
Council on Optometric Practitioner Education
American Dental Association
Board of Certification for the Athletic Trainer

Connect with Diana
DianaJDurhamCPD@gmail.com
LinkedIn

Connect with Alex
Podcast
LinkedIn
YouTube

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Rapid Publishing in a Era of Transparency01 Mar 202300:36:29

Medical research has the potential for far-reaching implications for individuals and society. Peer review remains the gold standard to ensure high-quality information. However, traditional journal submission involves an extensive process that is often costly, and time-consuming process.

Mark Riotto is the founder and president of The Research Post, a peer-reviewed, open-access publishing channel. Mark shares his insights on medical publishing and his campaign to promote a more visual experience for disseminating clinical data in a timely fashion. Mark considers the barriers to accessible, digestible information and we explore the advantages of the visual medium in an increasingly transparent publishing process.

Resources
The Nelson Memo: Ensuring Free, Immediate, and Equitable Access to Federally Funded Research

Connect with Mark
TheResearchPost
LinkedIn
Facebook: @theresearchpost

Connect with Alex
Podcast
LinkedIn
YouTube

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Balancing Body Maintenance for Medical Writers22 Feb 202300:42:05

Sedentary lifestyles pose significant well-being challenges to western cultures. For example, prolonged periods at a desk affect posture, mental and physical health, and stress levels. Those of us working in continuing medical education and continuing education for health professionals are no exception to these risks and we can all benefit from a proactive approach to injury prevention. 

Eva Stabenow, a medical writer and German translator specializing in health and wellness communication, shares her insights with us today. After years of searching  Eva found relief from chronic work-related pain by re-patterning her movements with Pilates. When she realized many of her fellow desk workers were facing the same challenges, she set out to help them. Today, in addition to keeping a full-ish writing and translation schedule, she empowers people of all ages and abilities to move better, feel better and live better through targeted 1-1 sessions and affordable online group classes. 

In addition to helping people understand complex health content using plain language, Eva physically conveys her passion for health and health communication by teaching Pilates—a low-impact activity that balances strength with mobility and flexibility, so that you can move more freely and with more power. 

We discuss the following topics:

✔️ Who benefits from Pilates, and what are those benefits
✔️ Preconceptions of flexibility, mobility, and strength training
✔️ What to look for in a Pilates instructor
✔️ Pilates role in bridging the gap between physical therapy and return to regular workouts

Resources


Connect with Eva
You can find and follow her at Sunroom Pilates.
email: info@sunroompilates.com

Message Eva and mention this podcast to try a free class!

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Find Your Writing Voice: BONUS Episode15 Feb 202300:11:21

In this bonus episode of Write Medicine I talk with Ben Riggs about writing voice. Ben is Senior Communication Specialist for Kettering Health and author of Tell Them A Story.

He shares insights on three components that contribute to writing voice: level of formality, syntax and use of metaphor.

Connect with Ben
LinkedIn

Resources
Riggs B. Tell Them a Story. Using narrative nonfiction in your everyday writing. NY: Editorial Freelancers Association.  
WordRake: Writing Professionals on LinkedIn to Follow
Pepper Content:15 Freelance Writers You Should Follow on Linkedin for Inspiration
Clear Writing Q&A
Get Started on Your Writing Journey
The Importance of Powerful Storytelling in Writing

When we were talking about ideas/"leafmold," Ben mentioned an essay he wrote about walking his dog, Lewie. Here's the essay

Ben's recommendations for d books on writing: 

  •  Elements of Style (Strunk &White)
  •  Writing Tools and Help! for Writers (Roy Peter Clark)
  •  On Writing Well and Writing to Learn (William Zinsser) 
  •  The Reader, the Text, the Poem (Louise Rosenblatt) 

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Nurture Connection: Tell Them a Story15 Feb 202300:45:59

Storytelling cultivates authentic connections and inspires curiosity in our audiences. At the same time, arousing emotions can enhance the learning experience in professional development and continuing education scenarios, like continuing medical education/continuing education in the health professions (CME/CEHP).

Today with Ben Riggs, author, writing coach, and Senior Communication Specialist for Kettering Health, Write Medicine considers how to use storytelling in the health professional education field.

We focus on the importance of understanding the constituent parts of the writing process and understanding audience needs by first defining who they are.

Connect with Ben
LinkedIn

Resources
Riggs B. Tell Them a Story. Using narrative nonfiction in your everyday writing. NY: Editorial Freelancers Association.  
WordRake: Writing Professionals on LinkedIn to Follow
Pepper Content:15 Freelance Writers You Should Follow on Linkedin for Inspiration
Clear Writing Q&A 
Get Started on Your Writing Journey
The Importance of Powerful Storytelling in Writing

When we were talking about ideas/"leafmold," Ben mentioned an essay he wrote about walking his dog, Lewie. Here's the essay

Ben's recommendations for d books on writing: 

  •  Elements of Style (Strunk &White)
  •  Writing Tools and Help! for Writers (Roy Peter Clark)
  •  On Writing Well and Writing to Learn (William Zinsser) 
  •  The Reader, the Text, the Poem (Louise Rosenblatt) 

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Multifaceted Dynamic Patient Cases in CME/CE08 Feb 202300:35:55

The Accreditation Council for Continuing Medical Education (ACCME) encourages the inclusion of the patient perspective within CME activities. And patient cases are a great way to meet this recommendation.

Allison Armagan, Pharm.D. a content and education director specializing in creating interactive patient cases, joins me in this episode to talk about how to create multifaceted, dynamic patient cases for education activities. She talks about how targeted patient cases provide ways for clinicians to experience a "real-life" scenario, allow them to practice their skills in a consequence-free environment, address patient needs, and identify gaps in their knowledge and skills.

Designing patient cases involves a LOT of research, starting with patient advocacy websites, clinical guidelines, and recent literature. Allison emphasizes the importance of understanding the patient's voice, in addition to the disease state information, and of the power of the narrative. to engage audiences by telling a memorable and enjoyable story.

Disclaimer
The opinions expressed within the content are solely the author's and do not reflect the opinions and beliefs of Pfizer.

Resources
Episode 4 of Write Medicine focuses on writing patient cases with Scott Kober.
Allison mentioned I’m Aware That I’m Rare, a podcast on pulmonary hypertension.

Connect with Allison
LinkedIn

Connect with Alex
LinkedIn
Website

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Evolving CME/CE with Outcomes Reports01 Feb 202300:48:16

Providers of accredited education for health professionals need to demonstrate that education activities have changed learner behavior and healthcare quality for the better. 

One of the best ways to show positive change is via outcomes reports. In episode 39 of Write Medicine, Medical Writer and Certified CME Professional Andrew Bowser ELS, CHCP talks about outcomes. Andy is the owner and lead developer with IconCME, a content development and consulting firm in Philadelphia. We discuss the format of reports, who the audiences are for outcomes reports, and how the results can help education evolve and improve. 

Andy describes the evolution of CME, outlines Moore’s Outcomes Framework for evaluating outcomes, and explores the increasing oversight of what constitutes accredited CME. We discuss the importance of narrative and telling a story within outcomes reporting and he recommends using visual cues to simplify the design and improve comprehension. 

He says, “there's a lot of interesting and creative ways you can portray the data and help people comprehend the outcomes of an activity.”

The following acronyms are mentioned in our conversation. 

  • CME = Continuing Medical Education
  • CE = Continuing Education
  • CPD = Continuing Professional Development

Connect with Andy
IconCME
LinkedIn

Connect with Alex
LinkedIn
Website

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Fearless Freelance Marketing in CME Writing and Beyond26 Jan 202300:50:28

Are you fearless in your marketing? 

If not, I got good news for you. 

Lori De Milto, author of The fearless Freelancer is talking with me on this episode of Write Medicine. We explore effective marketing for freelance writers and others working in medical communications, the importance of cultivating a freelance mindset, and how to embody grit, resilience, and confidence in your marketing. Wherever you are on your marketing journey, Lori will reassure you that you have the power to make your freelance future brighter by building relationships through networking. If you're in a marketing slump, or you don't know where to start, listen to the podcast, buy the book, and you will feel like and be in actuality, a fearless freelancer. 

Lori highlights the importance of strategic networking to create work opportunities and stay front of mind for prospective clients. As we all know, LinkedIn is key to strategic networking. Lori explains the value of an optimized LinkedIn account as a networking tool and for researching potential clients.

We touch on the importance of adopting a growth mindset approach that includes grit, resilience, and confidence.

Lori reassures us we all have the power to make our freelance future brighter by building relationships through networking.

Connect with Lori
e: themightmarketer@comcast.net
Mighty Marketer
Lori De Milto Writer for Rent LLC
LinkedIn

Ready to level up your needs assessment writing strategy?
In Next Level Needs Assessments you’ll learn how to write lean, agile needs assessments with the help of deliberate practice, peer-to-peer discussion, and expert feedback.

Doors close January 31, 2023.

✴️ Grab your spot.✴️

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Digging Deeper with Root Cause Analysis14 Jan 202300:36:31

Continuing medical education planning usually includes a needs assessment. 

But sometimes it’s pretty challenging to get to the root cause of clinical or professional practice gaps, because they are often multifactorial.


That’s where root cause analysis comes in.


In episode 37 of Write Medicine, Greg Salinas, PhD, President of CE Outcomes, discusses his unique approach to needs assessments using root cause analysis. He emphasizes that the literature tells us that practice gaps exist (the what), but that we learn more about why gaps exist through direct outreach to clinicians and other stakeholders.


We explore what root cause analysis involves, its benefits for CME needs assessments, and how to approach it using conversational interviews and qualitative analysis.

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
PubMed Uncertainty: Smart Alternatives for CME Professionals06 Mar 202500:06:41

What would happen if the go-to resource for your CME research—PubMed—became unreliable or inaccessible? Would your workflow survive the disruption?

As CME professionals, we depend on PubMed for high-quality, evidence-based research. But with looming funding changes it’s time to rethink how we source medical literature. This episode unpacks the latest developments and gives you a proactive plan to safeguard your research process.

  • Learn why PubMed's future is uncertain and what that means for CME professionals.
  • Discover alternative medical research tools that can fill the gaps if PubMed access is disrupted.
  • Get expert-backed strategies to diversify your literature search and stay ahead of potential research barriers.


Hit play now to future-proof your CME research strategy and ensure uninterrupted access to high-quality medical literature!

Time Stamps

00:00 Introduction: The Importance of PubMed for CME Professionals

00:32 Potential Threats to PubMed

02:21 Speculative Changes and Their Implications

02:40 Preparing for Potential Disruptions

03:03 Alternative Research Tools and Strategies

04:06 Staying Informed and Connected

04:26 Conclusion and Call to Action

Resources
  1. Europe PMC – A free resource for accessing biomedical literature, serving as an alternative to PubMed.
  2. Wayback Machine – A digital archive that allows retrieval of past versions of web pages, including government health pages.
  3. DeepDyve – A subscription-based service that archives PubMed files daily and provides access to research papers.
  4. EU Clinical Trials Register – A database of clinical trials conducted in Europe, cross-referenced with ClinicalTrials.gov.


Leave a voice note for Alex

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Conscious Communication in CME Content Creation09 Jan 202300:32:16

Crystal Herron, PhD, ELS founder of Redwood Ink, is an editor, educator and coach. In this episode, she shares her insights into building relationships through supportive, mindful collaboration. 

Crystal explains how cultivating a gentle and informative manner for feedback promotes longevity with clients. This mindful approach is evident in her informative website resources and newsletter, which are well worth checking out. 

Crystal advises cultivating a communication skills mindset, with self-awareness and self-regulation at the center through the following:


Crystal also counsels us to consider the emotions behind our writing and content creation. Understanding how our audience feels, not just their interests or knowledge base, allows us to form stronger connections with readers (and learners). Achieving this connection requires going beyond the text and cultivating direct interactions with readers and learners. 

Resources for Developing Communication Skills

  • Emotional Intelligence by Daniel Goleman
  • Nonviolent Communication: A language of life by Marshall Rosenberg
  • The 15 Commitments of Conscious Leadership by Jim Dethmer
  • Mindset by Carol Dweck
  • Difficult Conversations by Douglas Stone, Bruce Patton and Sheila Heen 
  • Atlas of the Heart by Brené Brown

Connect with Crystal
LinkedIn
Website
Newsletter
Freebies 

Crystal is offering a 5% discount for her  Scientific Writing Masterclass . Next session starts January 30. Registration closes January 23. The code does not expire.

Get the Code


Editing Software
Text Expander Shortcuts: save time with snippets
Autotext is built into Microsoft Word


Sponsors
CMEpalooza
WriteCME Pro


Production Team
Host: Alexandra Howson PhD
Show notes: Rhona Fraser BSc BVMS
Management: Golden Goose Creative

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following...
Improving Community Health at the Confluence of QI and CME12 Dec 202200:39:20

Community health improvement and improving healthcare quality are both Accreditation Council for Continuing Medical Education (ACCME)  Accreditation with Commendation  criteria.

In this episode of Write Medicine, Heather Clemons, MS, MBA, ATC, CHCP shared how she and her colleagues at Sharp Grossmont Hospital, Mesa, California, mobilized quality improvement (QI), a community needs assessment, and continuing medical education (CME) to improve community health and clinical care.

As Heather describes, there are many facets to QI, including clinical analytics at the system level, performance improvement CME, and patient safety, which involves specialists to determine root cause analysis—which we’ll be exploring in Season 5 of the podcast.

We discuss how diversity, equality, and equity emerged as goals for Sharp Healthcare via a combination of an employee grassroots movement, California legislation, and a health system culture underpinned by an awareness of the social determinants of health and unconscious bias or stigma.

The confluence of these factors allowed Heather and her colleagues to build a unique CME and QI process, that included:

  • Regular discussions in different formats to create a safe learning space
  • A tri-annual community needs assessment
  • An established process to validate gap analyses
  • Proactively addressing community and clinician education needs through CME

As Heather says, improving community health and clinical care involves,

meeting people where they’re at, seeing them for who they are, meeting their needs the way they need them met. And that’s different for everybody.

Resources


Abbreviations
ERAS: Enhanced recovery after surgery protocols
ABIM: American Board of Internal Medicine
PI-CME: Performance improvement continuing medical education

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Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice...

The Future of Learning is Sound: Podcasts in Continuing Healthcare Education29 Nov 202200:38:39

We're getting a little meta here on Write Medicine—this is a podcast episode on the value of podcasts 😉

Did you know that podcasts are increasing in popularity in continuing healthcare education?

As I was researching this episode, I was astounded to see the enormous growth in the number of continuing education podcasts, and the number of clinicians using podcasts as part of their formal and informal learning. As of 2019, the last year for which I could find figures, there were 200 medical podcasts available online covering 19 specialties and almost 14,000 episodes. 

And while many podcasts now offer CME and maintenance of certification credits through organizations like the American College of Physicians and the Society of Hospital Medicine, they are still relatively under-used as a CME format.

On this episode of Write Medicine I talk with Mike Donoghue, an enthusiastic podcast consumer who co-founded  ConveyMED after recognizing that podcasts offer a great way to learn. As he put it (paraphrasing , when your eyes are busy, your mind is free. 

We talk about how the ConveyMED platform delivers a novel podcast experience combining visual images alongside an audio experience, and touch on the challenges in setting up a podcast. ConveyMED partners with medical associations to provide content expertise and guides the design process to ensure a self-directed experience that includes: 

  • Conversational style discussions between experts
  • Problem-centered content 
  • Material that is framed into short, accessible modules 

As Mike explains, 

This is how the mobile generation wants their content. So if you're an association, an academic medical centre, or another content creator and you're not doing podcasts, I would highly encourage you to think about it.

Connect with Mike: mike@conveymed.io

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

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Cultivating a Visual Mindset: Infographics in Continuing Healthcare Education15 Nov 202200:49:04

Infographics offer a powerful tool in our education armamentarium. 

We process images much faster than we do text, so visual communication saves time and allows more effective data retention. 

On this episode of Write Medicine, I'm joined by Bhaval Shah PhD and Karen Roy MSc—co-founders of Infograph-Ed, a company delivering engaging visual communications in healthcare. 

We talk about the power of visual communications in continuing healthcare education, how to develop a visual mindset and current trends in visual communications. We also discuss the design process and how to create effective visual communication through the following strategies: 

  • Communicate a value proposition
  • Identify what your audience is looking for
  • Deliver accessible member-driven content
  • Evaluate your resources
  • Analyze feedback to focus content on the audience's requirements.

Resources from Infograph-Ed and Others
4-step plan: Designing Information with Impact
Better Ways to Present Information and Data
Color tool
Nightingale viz
McCandless D. Information is Beautiful. 2000. Collins.
Kirk A. Visualizing Datawebsite

Connect with Infograph-Ed
Karen Roy, CEO and Co-Founder: karen@infograph-ed.com

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

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Enhance Your CME/CE Provider Portfolio with Podcasts31 Oct 202200:30:09

Podcasts continue to grow in popularity, and educational podcasts have multiplied in recent years. In addition, the trend towards mobile education and shorter, more focused activities will likely continue as millennials become the majority of the health care workforce. 

On this episode of Write Medicine, I talk with Lisa Townsend, a marketing and communications professional working in healthcare associations and non-profit organizations. We discuss the developing role of both accredited and non-accredited continuing education podcasts and how they fit within the education provider's content portfolio in member-driven organizations and associations. 

In particular, Lisa shares insights on how to:

  • Communicate a value proposition
  • Identify what your audience is looking for
  • Deliver accessible member-driven content
  • Evaluate your resources
  • Analyze feedback to focus content on the audience's requirements.

Connect with Lisa
e:  lisatownsend01@gmail.com
LinkedIn
Twitter

Connect with Alex
Twitter
LinkedIn

Production Team
Alexandra Howson PhD, CHCP: Host/Producer
Rhona Fraser BSc BVMS: Show notes
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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

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Between the Cracks: Designing Multidisciplinary Provider Education to Ensure Equitable Patient Care17 Oct 202200:40:49

Multi-disciplinary education has expanded in the last decade or so as a way to ensure that healthcare teams cooperate, coordinate care and communicate to make care more patient-centered, continuous and reliable. 

On this episode of Write Medicine I talk with Lorna Lucas, MSM, a healthcare education professional and advocate for equitable healthcare. We discuss the role of multidisciplinary education in improving patient outcomes, the challenges in delivering and evaluating multidisciplinary education, and interventions that emerged during the early months of the COVID 19 pandemic to provide psychosocial support for both professionals and patients. 

Lorna shares the need to focus on designing and delivering educational content in a holistic, equitable, and patient-centric way that fosters interdisciplinary collaborative practice. 

She says, “We must look holistically at the team dynamic. It’s great to have everyone performing at the top of their medical discipline. However, coordinated care requires attention between the cracks.” 

In this episode we talk about the importance of the following:
✔️ Local/onsite champions to support multidisciplinary education
✔️ Deep listening to perspectives in each discipline
✔️ Ensuring that everyone involved feels heard
✔️ Emphasizing a comprehensive team approach to address challenges, many of which are operational
✔️ Designing and delivering programs that work with everyone’s role in mind
 
We also touched on the ways in which the COVID-19 pandemic highlighted existing disparities and inequities in education. She described how educators can play a role in providing psychosocial support for health professionals and how this support can improve patient outcomes.

Connect with Lorna
e:  Lornapomicter@gmail.com
LinkedIn

Connect with Alex
Twitter
LinkedIn

Hosted and produced by Alexandra Howson PhD, CHCP
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➡️ Needs Assessment Fall Workshop

This episode sponsored by CMEpalooza Fall


 
 

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain...

Meeting the Need for Trustworthy CME/CE Needs Assessments03 Oct 202200:37:59

Ruwaida Vakil, MSc is a consultant, speaker and a medical writer with expertise in medical communications and continuing medical education (CME). Ruwaida earned her MSc in Immunology at the University of Toronto and the Ontario Cancer Institute. She moved into developing educational content over 21 years ago and is a highly experienced writer of needs assessments. She has developed an effective system for ensuring that these kinds of CME/CE deliverables are framed by fair balance,  detail gaps in clinical practice, describe the likely education required to address those gaps, and foreshadow anticipated outcomes from education.
 
On this episode, Ruwaida shares valuable lessons for people considering a move into CME/CE writing, or for CME/CE writers who are considering working freelance.
 
 ✔️Establishing a CME/CE writing niche can be highly rewarding and sustainable especially if you establish yourself as an expert in writing needs assessments.
 
 ✔️Direct energy into marketing yourself as a CME/CE writer to ensure a steady stream of valuable and valued clients.
 
 ✔️Develop relationship management skills to ensure fair balance and content integrity.
 
 ✔️Use downtime to remain current in your specialist area. You can share new insights with clients and position yourself as a valuable partner in their work.
 
  ✔️Sales training and non-accredited education clients value CME writers as skilled content partners.
 
 Resources
Ruwaida has generously shared a range of resources for listeners. 


Connect with Ruwaida
ProMed Write LLC
e: ruwaida@promedwrite.com
LinkedIn
Twitter

Connect with Alex
Twitter
LinkedIn

Hosted and produced by Alexandra Howson PhD, CHCP
➡️

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AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work...

Defining Competencies for CME/CE Writers19 Sep 202200:43:52

In this episode of Write Medicine, I'm joined by Don Harting to talk about CME writing competencies. What are the knowledge, skills, and attitudes that those writing CME/CPD content need to develop in order to create content that connects with and educates health professionals?

Medical writers often ask CME writers where to find training and how to get started in CME writing. Don says that clients share with him how challenging it is to find skilled writers for CME-related work. Don and his co-investigator Haifa Kassis think the medical writing field needs a competency model as a basis for training programs and skill-building that is directed toward the need for codified expertise in CME writing. They're using a Delphi process with a panel of experts to determine what those competencies might be. 

We discussed:
✔️ Changing practices for writing needs assessments
✔️ What a competency model for CME/CPD writers might entail
✔️ Why a competency model for CME/CPD writers is important
✔️ Key deliverables for CME writers
✔️ The role of Delphi method in determining competencies—what it is and how it can be used
✔️ Ranking function in Delphi
✔️ Anticipated outcomes from the Delphi approach
✔️ Ethics and fair balance in content development

Resources


Connect with Don
Twitter #cmechat or #meded
Blog
: Occasional  posts  on CME-related topics

Connect with Alex

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week...

Straight Talk: CME/CE as an Ally for LGBTQIA+ Health03 Sep 202200:41:14

According to a 2022 Gallup poll, the percentage of adults in the US who self-identify as lesbian, gay, bisexual, transgender or something other than heterosexual has doubled in the last decade, and stands at 7.1%. 

1 in 5 Gen Z adults identify as LGBT.

But health disparities persist among people who identify as lesbian, gay, bisexual, transgender, queer, questioning, intersex, or asexual and more (LGBTQA+). 

And discrimination against LGBTQA+ people is a key social determinant of health that is linked with high rates of psychiatric disorders, substance abuse,and suicide. Discrimination is evident even as people in LGBTQA+ communities navigate healthcare. 

My guest this episode is Dena Silva, an educator with a passion for creating education that enables clinicians to address the healthcare needs of LGBTQA+ communities. Dena is CME Director for an association management organization which includes oversight of 4 medical societies in California.

We talked about:

✔️ How to work with experts who really know about the challenges facing LGBTQA+ patients in health care

✔️ The role of education in supporting providers who are working with LGBTQA+ patients 

✔️ What providers need to know in order to meet the health care needs of LGBTQA+ patients

✔️ Strategies to build more representative and inclusive education programs 

✔️ How skilled facilitators are an asset 

Straight Talk as a Starting Point

Sometimes the conversation was tricky (failing forward!). It's straight talk, after all, rather than talk among people who are LGBTQA+.  We recognize that this conversation may be filled with things that we  stumbled over.  

But as Dena reminded me, in order to show up as an ally for LGBTQA+-affirming CME/CE, we need to learn how be sensitive about the ways we represent ourselves, the language we use, and the assumptions we make about who people are and what they need from healthcare providers. We welcome feedback for our own learning journey so we can improve the way we communicate about this topic and better advocate for LGBTQA+ health needs. 

The CME community has an opportunity to create education programs that increase awareness around health disparities for LGBTQA+ patients and that equip clinicians with tools to have a conversation with their patients about how they would like to be addressed and what they need from their health care providers. CME/CE can offer a safe space for clinicians to mess up, to say the wrong thing, and to find a way to course correct in curious, compassionate, non-judgmental ways. 

Without education leading the way, many clinicians will opt to not have this conversation at all.

Resources
Fenway Institute
National LGBTQIA+ Health Education Center
Promoting Equi

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Recipes for Animating CME/CPD18 Jun 202200:40:41

Jayzona Alberto EdD, MS began her continuing healthcare education career by working on curricula for dentists and other clinicians before transitioning to the Stanford University School of Medicine, where she currently serves as Assistant Director of Continuing Medical Education. 

Jayzona and her team  work with e-learning tools such as animations, and in this episode she walks us through the process of creating an animation from start to finish. We discuss the importance of building relationships with the faculty who inform education content, the resources for CME that an institution such as Stanford can provide, and the potential for changing clinical practice that well designed CME/CPD fosters. 

Other topics we discussed include:

  • Differences in assessing knowledge versus assessing clinical change 
  • The importance of cultivating soft skills as both a clinician and an education provider 
  • How online education is changing the parameters of what is possible in CME 
  • And how to raise the visibility of CME within clinical or academic organizations.

Resources
Septris

Connect with Jayzona
Email: jayzona.alberto@stanford.edu
LinkedIn

Connect with Alex
www.alexhowson.com
Email: alex@alexhowson.com
LinkedIn

Podcast Team
Host: Alexandra Howson PhD, CHCP
Shownotes: Emma Kolakowski
Sound: SuZen Marie

You can support the podcast via Buy Me a Coffee!

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Empowering Nurses Through Education: Reducing Burnout, Building Leadership, and Elevating Care12 Feb 202500:37:49

How can continuing education transform nursing practice, reduce burnout, and empower nurses to advocate for themselves?

Nurses are essential to patient care, yet many struggle with limited access to high-quality education, workplace advocacy, and professional development. As CME professionals and medical writers, we have the power to create learning experiences that not only enhance clinical skills but also support nurse well-being and retention. In this episode, we dive into the evolving landscape of nursing education with Drs. Jennifer Shepard and Sean DeGarmo, two leaders from the American Nurses Association (ANA), who explore how we can design more impactful, outcomes-driven education for nurses.

  • Discover how the 2025 Code of Ethics for Nurses is reshaping professional development and why it matters for your CME programs.
  • Learn how continuing education directly combats burnout and improves nurse retention—and what that means for healthcare organizations.
  • Gain insights into the challenges of funding and implementing nurse education, and strategies to advocate for protected education budgets.

Press play now to learn how you can contribute to the future of nursing education and design CE programs that truly make a difference!

Abbreviations

Here are the acronyms mentioned in the episode along with their full forms:

  • ANA – American Nurses Association
  • CNE – Continuing Nursing Education
  • CMS – Centers for Medicare & Medicaid Services
  • CE – Continuing Education
  • CME – Continuing Medical Education
  • APP – Advanced Practice Provider
  • DNP – Doctor of Nursing Practice
  • PPE – Personal Protective Equipment
  • PHI – Protected Health Information
  • PI – Personal Information
  • LACE – Licensure, Accreditation, Certification, and Education
  • GME – Graduate Medical Education
  • OPP – Organizational Practice Policies
  • AAPA – American Academy of Physician Associates
  • LACE – Licensure, Accreditation, Certification, and Education


Timestamps

00:00 Introduction to Nursing Education Challenges

00:40 Meet the Experts: Dr. Jennifer Shepard and Dr. Sean de Garmo

01:54 The 2025 Code of Ethics for Nurses

08:02 Addressing Gaps in Nursing Education

10:41 The Importance of Continuing Education in Combating Burnout

16:40 Advocating for Nursing Education and Professional Development

24:04 Outcomes-Based Education and Interdisciplinary Collaboration

34:50 Conclusion: The Lifeline of Continuing Education

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Corralling Content for Multimodal Continuing Healthcare Education17 May 202200:41:43

On this episode of Write Medicine, my guest is Dr. Eve Wilson CHCP, FACEHP (she/her), a medical writer with deep expertise who helped me get started in the field.

While Eve is primarily a creator of continuing medical education resources, she also holds a PhD in microbiology, and uses her analytical background to inform her present-day work. As Medical Director at PlatformQ Health, Eve integrates new learning concepts with the more traditional didactic experiences to design a meaningful journey for the learner that leads to new insights as a result of their learning experience.   

In this episode, we talk about career origins, and the significance of “story” in a seemingly facts-only field. We talk about the creation of curricula, how to find balance variation of content and format, and  how to create and implement multimodal ways of learning. 

Other topics covered in this conversation include how Eve:

✔️ Started in medical writing and what she tells aspiring writers
✔️ Preps for continuing education projects
✔️ Gauges audience needs and adapts content accordingly

Resources


Connect with Eve
e: ewilson@platformq.com
LinkedIn

Connect with Alex
e: alex@alexhowson.com
LinkedIn
Website

Podcast Team
Host: Alexandra Howson PhD, CHCP
Shownotes: Emma Kolakowski
Sound: SuZen Marie

Support the podcast

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Scaffolding Behavioral Change05 Apr 202200:54:05

Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. 

Lucky then for us. 

Brian has worked in academic, industry, and is co-founder of ArcheMedX. But the places he's been do not mark who Brian is. It's his passion for behavioral science, learning science, and research into medical education methodology that make him inimitable in the field of continuing education for health professionals.

Join us for a conversation about what continuing education practitioners can do to help learners think more efficiently and effectively. Points of interest include: 

✔️ Which root skills are most important for CME storytellers 
✔️ What the Ebbinghaus experiment is in learning science 
✔️ How physical environments affect learning 
✔️ Brian’s love for the three-slide-per-page print option for PowerPoints 

Resources 



Connect with Brian
ArcheMedX
Twitter
LinkedIn
email: brian@archemedx.com

Connect with Alex
Twitter
LinkedIn
email: alex@alexhowson.com  

Support the show

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Review the podcast
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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Ghostwriter: Who? What? How?08 Jan 202200:46:45

Today we're talking about ghostwriting. Not the ghostwriting that has been loaded with negative associations within medical writing circles for many years but a different kind of ghostwriting. The kind that gets your business to business or business to consumer book out the door. My guest, Wendy Meyeroff, has been ghostwriting for many years and is here to share what she has learned about what is is, how it has changed, who can benefit from the support of a ghostwriter, and what to look for when you are thinking of hiring a ghost writer. 

If you didn't know about the world of ghostwriting before this episode, I think you'll agree that there's a lot to mull over here. If you need a writer to help you write a B2B or B2C book or other materials, you can learn more about how to hire a ghostwriter at Wendy's website, to which I've included a link in the show notes, as well as Claudia Suzanne's website, ghostwritertraining.com

Even if you are still on the fence about the value and credibility of ghostwriting, Wendy shares a wealth of detail about the craft of writing, its role in educating audiences, examples from ghostwriters who work in particular genres, like memoir, and a long list of resources on tools of the trade and where to find training. 

Resources

Smithsonian Magazine

American Medical Writers Association

Council of Science Editors 

Editorial Freelancers Association

Claudia Suzanne

Claudia Suzanne Ghost Writing Course 

Derek Lewis

Lorraine Nash

Military Writers Society of America

Mark Agnew 


Connect with Wendy: Email, LinkedIn 

Host: Alexandra Howson PhD

Sound Engineer: Suzen Marie

Shownotes: Linzy Carothers 


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Write Medicine is brought to you today by Breathing Space. When you're glued to a keyboard, your body pushes back with headaches, wrist, arm or back pain, or fatigue. Sound familiar? 

Breathing Space offers consistent, short, and simple breath awareness, movement, and myofascial release techniques you can practice at or away from your desk t

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Mentioned in this episode:

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Build a Practical, Safe, Repeatable

Making the Match: Building Professional Identity after Residency28 Dec 202100:55:08

Brenda Thompson is my guest on this episode of the podcast. Brenda has a background in counseling and education and is a longtime professional in the graduate medical education space. For the last year or so, Brenda has been working as a resident and fellow liaison, educating residents who are transitioning into practice about topics such as how to negotiate a physician's contract, how to prepare for the interview process, and how to form their professional identity for the community, their patients, and their colleagues. 

Join the conversation to learn from Brenda about:

  • The role of the physician liaison
  • How Brenda and her colleagues teach newly minted physicians to stand out from the crowd, establish networks, create relationships, and negotiate contracts
  • How continuing education can educate established physicians about the business side of medicine
  • The need for health and well-being education for residents and fellows

Resources
Accreditation Council for Graduate Medical Education
American Medical Association
NIH Valerian Root & Lemon Balm Tea Study
Graduate Medical Education re[Think] re[Claim] re[Design] re[Create]: Memoir and Call to Action

Connect
Brenda: Twitter, Secondary Twitter, LinkedIn, Secondary LinkedIn
Alex: Twitter, LinkedIn, website

🗞️ Biweekly newsletter (with bonus content from Season #1)

Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie

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🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
The Utility of Social Media in Continuing Healthcare Education14 Dec 202100:50:16

Allison Kickel is Founder & President of Bonum CE. I kept coming across Allison at meetings and via LinkedIn posts and knew I wanted to have a conversation with her. She's smart—that goes without saying—as well as funny and warm.  Most discernibly she thinks outside of the box and is unafraid to both challenge convention and try new things. It's perhaps unsurprising then that she has a background in visual arts—photography and design—and uses this to full effect in the context of designing education for consumption via a range of channels including learning management systems and social media.

Join us to explore the benefits of:

✅ Appreciation for design in education 
✅ Thought diversity
✅ Social media based continuing education

Book Recommendations
The Overstory
The Language of Kindness

Resources
American College of Gastroenterology
Global Education Group
Project ECHO
@MondayNightIBD
Episode 2 of Write Medicine on Design Thinking with Dr. Andrew Chacko

Connect with Allison: Twitter, Secondary Twitter, LinkedIn
Connect with Alex: LinkedIn, www.alexhowson.com

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Punchline! Humor and Facilitated Learning in Continuing Healthcare Education29 Nov 202100:54:07

This episode's guest is no stranger to many of you in the world of continuing healthcare education. Lawrence Sherman FACEHP, CHCP is president of Meducate Global, LLC and describes himself as a learning facilitator, a global educator, and an education futurist. He is deeply committed to lifelong learning and to humor as a learning tool.

Join us for a conversation that touches on:

  • Needs assessments as a continuum 
  • Skills required for moderation and collaboration
  • Controversy about learning styles 
  • Importance of context in teaching and learning 


Resources

Association for Medical Education in Europe

American Association of Psychiatry

European CME Forum

LinkedIn CME Group

Meducate Global LLC


Connect with Lawrence: Twitter, LinkedIn

See Lawrence's TEDx Talk


Connect with Alex


Podcast Team

Host: Alexandra Howson PhD

Sound Engineer: Suzen Marie

Shownotes: Linzy Carothers


Support the show

📍Grab the WriteCME Roadmap

Review the podcast

🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche

➡️ Join WriteCME Pro for ongoing professional development

🌐 Podcast website

🎙️ Share the podcast

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Story Intelligence: Enabling Learning through the Powers of Story15 Nov 202100:56:34

We tell ourselves stories in order to live, as Joan Didion wrote in The White Album

We talk a lot about the importance of story on this podcast, and about storytelling as a portal to learning. In today's episode, we get to learn from a storytelling master. 

Rick Stone, CEO of StoryWork International, has spent a lifetime crafting stories in many sectors, including healthcare. He is the co-creator of StoryCare, a web-based product to help healthcare organizations improve patient safety and support team-based health professional education. He also created the Living Stories program for Novant Health, which supports patients in telling their life stories in service of improving their health outcomes. 

Rick is the co-author of Story Intelligence: Master Story, Master Life. I think you are in for a treat in this episode. Our conversation touched on:

  • The role of literature and art in cultivating empathy in medical professionals
  • The power of emotional intelligence
  • The narrative structure of the brain and how story is a powerful reagent to rewire the brain and help us learn new perspectives and points of view
  • The difference between case studies and stories 

Resources

Story Intelligence

The Healing Art of Storytelling 

Every Patient Tells a Story

Columbia University Narrative Medicine Program

Howard Gardner at Harvard

Mark Nepo

7000 Ways to Listen

Johnny Moses

Team STEPPS

Ronald Epstein

Paula Underwood

Peter Pappas

Sam Magill


Connect with Rick, Twitter, Facebook, LinkedIn

Connect with Alex


Subscribe to the Write Medicine newsletter for bonus material. 

Be first-in-line when doors open to qualitative research trainings.

Support the show

📍Grab the WriteCME Roadmap

Review the podcast

🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche

➡️ Join WriteCME Pro for ongoing professional development

🌐 Podcast website

🎙️ Share the podcast

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality...

Adult Learning in a Virtual World: Instructional Design and E-Learning02 Nov 202100:40:52

One of the consequences of the COVID-19 pandemic has been the massive shift from live meetings and education to virtual formats and the longer term implications of this shift is an ongoing conversation in the continuing healthcare education world. The 2020 ACCME Annual Report noted that online activities engaged most learners compared with live courses and regularly scheduled series, the dominant activity types in preceding years. 

The shift to online education is itself not new in the US although its expansion has been patchy and there are several factors that pose barriers to the development and implementation of online learning, such as time constraints, poor technical skills, inadequate infrastructure, absence of institutional strategies and support and negative attitudes. 

As a result of these  barriers, as well as the impact of the evolving science of learning, the demand for instructional designers in continuing healthcare education is increasing. One study predicts that by 2025, there will be a 28% in ID jobs in education.

But what do instructional designers do and what is their role in continuing healthcare education? My guest today Jessica Martello answers those questions. As VP of of content and editorial at EVERFI, a digital education company, Jessica brings deep expertise to the potential of instruction design in adult learning. 

Join us to hear more about:

  1. The key components of an effective digital learning platform
  2. Key factors to optimize digital learning platforms
  3. How to assess learning outcomes in digital education
  4. Challenges that adults experience in relation to online learning

Resources
EVERFI
On Being with Krista Tippett: Ariel Berger—Be a Blessing
Instructional Design Resources from ACCME
Accreditation Council for Continuing Medical Education (ACCME). ACCME Data Report. Rising to the Challenge in Accredited Continuing Education—2020.
Love LM, Anderson MC, Haggar FL. Strategically integrating instructional designers in medical education. Academic Medicine. 2019;94:146.
Snell L, Son D, Onishi H. Instructional Design. Applying Theory to Practice. In Swanwick T, Forrest K, O’Brien BC (eds) Understanding Medical Education: Evidence, Theory, and Practice. Third Edition. 2018. London: Wiley.

Connect with Jessie
Connect with Alex

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and...

Mentoring You, Mentoring Me: Reciprocity and Relationship15 Oct 202100:51:31

My guest on episode 16 of Write Medicine is Greselda Butler, a health education professional who works at Otsuka. Greselda lives her passion for educating and leading others toward their passion. IN this episode, we talk about mentoring—what is is, its benefits for both mentor and mentee, and how to find and structure mentoring opportunities.

Resources

Goldfarb Institute

Alliance for Continuing Education in the Health Professions

Healthcare Business Women's Association

The Alliance’s Pilot Mentoring Program launched in October 2020


https://hbr-org.cdn.ampproject.org/c/s/hbr.org/amp/2021/05/what-great-mentorship-looks-like-in-a-hybrid-workplace

Townsend B. Mentoring Virtually: A Timely Benefit for Alliance Members


Johnson-Bailey J, Cervero R. Mentoring in black and white: the intricacies of cross‐cultural mentoring. Sociology. 2007: 7-21

Connect with Greselda

Twitter: @aCMEstory

LinkedIn: linkedin.com/in/greseldabutler


Podcast Team

Host: Alexandra Howson PhD

Sound Engineer: Suzen Marie

Shownotes: Linzy Carothers


Support the show

📍Grab the WriteCME Roadmap

Review the podcast

🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche

➡️ Join WriteCME Pro for ongoing professional development

🌐 Podcast website

🎙️ Share the podcast

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Cultivating a Craftsman Mindset in Continuing Healthcare Education05 Oct 202100:46:44

Anne Jacobson MSPharm, CHCP is an independent writer who has been specializing in healthcare professional education since 1999.


We recorded our conversation in May 2021. For Anne and many colleagues in continuing healthcare education, the last 18 months or so has been a time of taking stock and reflection on what we want the next phases of our careers to look like.


We discuss this process of reflection and the path it leads to questions about how we find fulfillment in work and life.


As many guests on Write Medicine have shared, there are so many different stories of how we found our way into medical writing and medical education.


Anne observes that across all these different stories is a consistent theme: most of us didn’t follow a pre-existing passion for medical writing or continuing healthcare education; we discovered it while we were on the road to other things.


But what many people share in this space is what Cal Newport calls a craftsman mindset. 


We explore:

✔️ How does a person get good at what they do?

✔️What does craftsmanship look like?

✔️ How do we keep things interesting in our work and create the life we want?

 

Resources

✔️ Continuing Medical Education (CME)

✔️ American Medical Writers Association Conference

✔️ National Association of Science Writers

✔️ Cal Newport Professor of Computer Science at Georgetown

Deep Work

So Good

Digital Minimalism

Craftsman Mindset

✔️ International Society for Medical Publication Professionals

✔️ National Association for Health Care Quality

✔️ CME Palooza

✔️ UC San Diego Medical Writing Certificate Program

✔️ American Medical Association (AMA) Medical Writing Certificate Program

Connect with Anne: LinkedIn and Twitter

Connect with Alex


Podcast Team

Host: Alexandra Howson PhD

Sound Engineer: Suzen Marie

Shownotes: Linzy Carothers

Support the show

📍Grab the WriteCME Roadmap

Review the podcast

🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche

➡️ Join WriteCME Pro for ongoing professional development

🌐 Podcast website

🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for...

Missing Data? How to Keep Your CME Content Evidence-Based05 Feb 202500:13:44

What happens when the data you rely on for CME content suddenly disappears? CME depends on credible, transparent data to inform healthcare professionals and improve patient outcomes. But new policy shifts have restricted access to essential sources, leaving medical writers scrambling for alternatives. Without these data points, how can we continue producing accurate, impactful education? This episode explores how to navigate these challenges and source reliable evidence for CME content.

Tune in to learn where to find alternative, credible health data sources beyond federal agencies.

Don’t let disappearing data derail your CME planning.

Resource

Grab your link to a living spreadsheet of alternative data and evidence sources.


Timestamps

00:00 Introduction: The Challenge of Disappearing Public Health Data

01:20 Impact of Data Removal on Public Health

05:40 Alternative Data Sources for CME Professionals

09:33 Actionable Steps for CME Professionals

10:52 Conclusion and Call to Action

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Humanizing Learning—Getting into the Skin of Your Learners21 Sep 202100:46:49

My guest  is Dr. Elizabeth Franklin, Associate Professor in the School of Health Related Professions at the University of Mississippi Medical Center. Elizabeth teaches research, communications, and health policy for the doctorate in health administration degree program.  Elizabeth shares her considerable knowledge about online learning and interprofessional learning in the state of Mississippi and draws on a deep well of teaching in high school, community college and university settings. She shares strategies to support engagement in online learning and gets into the nitty gritty of software integrations that make online interactions fun.

Resources

School of Health Related Professions
CEA Office
Alliance for continuing education in the health professions
Quality Matters
Alliance Learning Lab
Nearpod
Knowima
HCHAPS Scores
Accreditation Council for Continuing Medical Education (ACCME)
Journal of Applied Social Psychology 

Connect with Elizabeth
Connect with Alex

Podcast Team

Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Getting Comfortable with Uncertainty07 Sep 202100:28:35

Karen Overstreet EdD, RPh, FACEHP, CHCP, Vice President, Scientific and Educational Affairs for Medical Learning Institute, Inc. is here to talk about her journey into educating health professionals and some of the things she thinks are important to support effective communication in the education field. 

These include:

* Skills you need for staying power in CME/CPD
* The science of learning
* Creative ways to measure outcomes
* Formats for delivering education to clinicians
* How to build interactivity into text
* Parsing education materials for specific kinds of clinicians
* The pressing need for wider professional development

 

Resources

Medical Learning Institute, Inc
Facebook: @mliace
Instagram: @medicallearninginstitute
LinkedIn: @medical-learning-institute-inc
Twitter: @mli_ace

Accreditation Council for Continuing Medical Education (ACCME) Standards

Health and Human Services Office of the Inspector General (HHSOIG) Guidance

Connect with Karen: LinkedIn
Connect with Alex: ThistleEditorial.com 

Breath Awareness Audio File
Newsletter

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Linzy Carothers

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Season 2 Trailer31 Aug 202100:05:30

Hello and welcome to Write Medicine. I’m your host Alex Howson and I use She/her pronouns. I wanted to jump in and introduce myself to those of you who may be new to the podcast and also share a summary of topics that you might have missed and season season one so that it’s easy peezy to go back and download those episodes for your library.

If you enjoy the show, please subscribe and/or leave a review on your podcast listening platform.

And if you’re interested in receiving alerts about what’s coming up next, as well as a summary of resources and tools that our guests have shared,  why not sign up for our biweekly newsletter.  

As a gift, you'll receive a summary of top tips and tools from Season 1 to elevate your education content. 

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Addressing Clinician Burnout Through Mindfully Designed Education06 Jul 202100:49:23

As a yoga teacher who loves to share tools like mindful movement, breath awareness, and stillness to help people cultivate rest and resilience in their lives, I’m beyond delighted to share episode 12 of Write Medicine with you. 

My guest is Donna Gabriel, the Senior Director of Global Education at Med-IQ. Donna is currently pursuing doctorate in Mindful Leadership in Healthcare and is an advocate for mental health in general and reducing clinician burnout in particular. Donna talks about why so many clinicians are exhausted and discusses the importance of mindfully-designed education that not only supports clinician wellbeing but also boosts learning. 

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
The Power of Multimodality Simulation in Continuing Healthcare Education22 Jun 202100:43:15

Martin Warters MA Ed. Tech, CHSE is Head of Education Development Management at Pfizer. Today he shares his expertise on how we can leverage simulation technology in clinical learning and continuing healthcare education. He talks about the power of narrative design to buttress the patient's story, and how to creatively craft pathways  for effective learning. 

Resources
High fidelity simulation
AR/VR
Lev Vygotsky and the zone of proximal development 
Narrative Medicine at Columbia
Narrative design
Conceptual frameworks in medical simulation
Simulation in adult learning
https://learninguncut.global/podcast/

Connect with Martin: LinkedIn
Connect with Alex: Thistleeditorial.com

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Every Word Must Count08 Jun 202100:29:29

Adrienne Stevens, EdD, MBA, Vice President and Head of Scientific Strategy at Healio Strategic Solutions shares how her passion for dance, and her interest in the mechanics of movement, physical therapy, anatomy, and physiology has translated into a career as a medical communicator. Dance requires precision, and that’s what Adrienne practices in her work. 

Welcoming Adrienne Stevens, PhD in physiology, to the podcast 

[00:02] Some of the things Adrienne  learned in the process of writing her dissertation that fuel her approach in healthcare communication.

[00:04] Some of the key differences Adrienne sees between scientific writing and business writing. 

 [00:09] Key types of communication that work with physicians and other healthcare workers.

 [00:13:25] The importance of motivational interviewing.

[0015:29] Differences in the kind of education strategy and format that MSLs respond to compared with clinicians. 

[00:18:22]  Are we interactive enough in the education we design?

[00:20:36] Communication in obesity education.

Resources
Healio Strategic Solutions
Performing Health
Motivational interviewing 

Connect with Adrienne: LinkedIn
Connect with Alex: Thistleeditorial.com

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Zoom Fatigue, Instructional Design, and Relatable Content24 May 202100:31:13

Introduction

Amanda Kaczerski, ATC, MS, CHCP is Vice Principal of Educational Strategy at the Academy for Continued Healthcare Learning. We first met at the beginning of 2020, feels like 100 years ago now, when we both co-presented as faculty in a prep course for the Alliance's CHCP exam. I'm delighted to have her on the show today, we're going to talk about instructional design, and geek out a little bit and some of those instructional design parameters.

Chapters
00:04:19 From field sales to learning design

00:06:11 Pay attention to clinician goals

00:11:00 Dealing with online fatigue

00:14:55 Addressing the "shiny objects"

00:19:46 Changes in how people approach education design

00:22:24 Leveraging a range of virtual learning approaches for CME/CPD

00:27:15 Key Take Aways

Connect with Amanda: LinkedIn
Connect with Alex: Thistleeditorial.com

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Entertainment and Edge in Education for Health Professionals08 May 202100:32:06

Introduction
Monique Johnson MD is the Medical Director at Physicians' Education Resource and has more than 20 years in the CME field. Monique shares some of the challenges clinicians face when they're in the healthcare industry, why she's passionate about having better education within this field, and how to overcome common structural barriers in healthcare that block health professionals from learning.

Chapters

[02:03] A little bit about Monique and how she got started in the medical education field. 

[06:37] Monique shares some of the challenges she had on the administration side of things when she was in the medical field. 

[11:20] Monique gives an example of how education can address structural healthcare barriers. 

[14:54] Some 'common facts' that medical professionals use and reference all the time can actually be outdated or flat out not true.

[18:00] The value of education on social determinants of health.

[21:40] What has changed in 2020 and 2021 on how to best approach training clinicians? 

[27:22] How should the CME industry best help their clinicians?

Resources
Williams DR, Cooper LA. Reducing racial inequities in health: Using what we already know to take action. Int J Environ Res Public Health. 2019;16(4):606.

Brewer LC et al. Association of race consciousness with the patient-physician relationship, medication adherence, and blood pressure in urban primary care patients.  Am J Hypertens. 2013;26(11):14-152.

Connect with Monique: Gotoper.com & LinkedIn
Connect with Alex: Thistleeditorial.com

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
🗞️ Biweekly Newsletter with tips and resources to enrich your CME content niche
➡️ Join WriteCME Pro for ongoing professional development
🌐 Podcast website
🎙️ Share the podcast





Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
We’re Going to Make Mistakes. What’s Your Contingency Plan?28 Apr 202100:51:40

Summary
Steve Powell DHA is the CEO and Founder of Synensys Global and is a recognized leader in performance improvement. He has led programs in the US Navy, commercial airline industry, and the healthcare industry for more than 30 years and is passionate about patient safety, quality control, and patient-centered care improvements.

Steve shares what he learned in safety when he was a Navy Pilot and how these experiences crossover nicely into the medical industry. He also shares his thoughts on what makes a team successful when it comes to patient handoffs, and the 5 key principles to a high-reliability organization.

Resources
Institute of Medicine
TeamSTEPPS
Kohn KT,  Corrigan JM, Donaldson MS, eds. To Err is Human: Building a Safer Health System. Washington, DC: Committee on Quality Health Care in America, Institute of Medicine: National Academy Press; 1999.
Nash D, Beliveau ME.  Two lessons hospitals can learn from their COVID response. MedPage Today. Dec 7, 2020.

Connect with Steve: Synensysglobal.com + LinkedIn
Connect with Alex: Thistleeditorial.com + LinkedIn

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

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AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



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Leading from the Middle13 Apr 202100:43:05

Introduction
Today my guest is Nina Taylor, Vice President of Learning and Education at American Society for Radiation Oncology. I first met Nina Taylor in 2018 at an Alliance Quality and Innovation Summit in Park City, Utah.  She and Andrew Chacko, who was a guest in episode 2 of Write Medicine, were presenters in a session on designing innovative education programs.  Nina talks about her work in continuing education and how she uses active listening, social learning, and a sense of fun to create immersive and accessible education for healthcare clinicians.

Ley Take Aways

* How Nina got started in CME.

* What really goes behind the scenes in building out engaging adult learning materials.

* Nina challenges you to think about your leadership ethos. 

* Nina shares what her experience was like working in several different medical societies and some of the key takeaways she’s learned over the years. 

* When you’re in an association or a society, you’re seen as a peer and medical faculty are happy to help you because everyone is fighting for the same team.

* How does the American Society for Radiation Oncology approach clinician education? 

* Nina shares some of the challenges she faced trying to incorporate virtual technology into her department. 

* What does a dynamic and immersive educational experience look like? Nina shares some examples. 

* Covid is hard for everyone right now. Humans are social creatures and we need connection. 

* Nina believes every meeting should have a virtual component. It just opens the doors to so many people who weren’t able to come before due to financial or geographical restraints. 

* Virtual is here to stay! Education in any form is always a positive. 

* What should practitioners be thinking about when it comes to the future of the CME field? 

* We really have to practice what we preach. Sometimes our learning materials are so dry and dull! 

* What is the Psychiatric Innovation Lab all about? 

* What’s Nina looking forward to in 2021? 

Summary
Nina's experience at an HBCU gave her direct exposure to a dynamic learning environment filled with opportunities to teach and facilitate that she has been able to pull into her professional life and use to support her work with faculty. And her leadership style of leading from the middle is invested in uplifting team members, elevating their skills, and fostering an ecosystem of sharing information and a climate in which team members take ownership of their own work, and not the work that someone else has determined for them. 

The parallel here for me is adult learning. How many programs in CME/CPD really allow learners to take ownership of their own learning? And to what extent does the shift to a virtual learning open a door to that kind of experience?  Nina is clear that it is possible to craft dynamic, immersive, experiences that offer room for learners to curate their own learning in a virtual environment that has a clear esthetic design, rapid interactive activities, and networking opportunities.  She's also clear that

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Build a Practical, Safe, Repeatable AI-assisted...

Follow the Money: The Unexpected Economics of CME29 Jan 202500:15:24

Is private equity's growing influence in continuing medical education changing the quality of learning in the health professions?

As a CME professional, you need to navigate an increasingly complex funding landscape where commercial support has dropped, and private equity firms are rapidly acquiring education providers. Understanding these shifts is crucial for developing sustainable, high-quality educational programs and navigating your way as a CME professional.

In this episode, we’ll explore:

  1. How CME funding has evolved from primarily university-based to a complex mix of commercial support, registration fees, and private investment
  2. Why private equity firms are acquiring CME providers and what this means for content development
  3. Key strategies for maintaining educational quality and professional relationships in an environment of frequent mergers and acquisitions

Listen now to gain insights into the $4.23 billion CME industry's funding transformation and position yourself for success in this rapidly changing landscape.

Timestamps

00:00 Introduction: The Art of Hustling Pool and CME

00:54 AI Bootcamp for Medical Writers

01:32 The Complex Financial Side of CME

02:06 Evolution of CME Funding

02:42 Pharmaceutical Influence and Regulations

05:47 The Impact of Compliance and Regulatory Codes

07:06 Current CME Funding Landscape

08:21 Private Equity in CME

10:48 Challenges and Questions for CME Professionals

12:08 Conclusion: Ensuring Educational Quality

Resources

Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond experimenting with AI. In this 4-week practice lab, work hands-on with Núria Negrão to build a documented, repeatable AI workflow for research, drafting, and quality control—one you can confidently explain to clients and teams.



This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Transformational Learning in Medicine and Beyond25 Mar 202100:40:44

Regina Sih-Meynier is an authentic leader with expertise in developing and executing strategic plans for Medical Affairs. She is passionate about ensuring patients receive the best available healthcare and she leverages her intuitive sense, her ability to identify problems, and her creativity to create systems and processes to solve those problems. She has over 20  years of experience in the healthcare field and understands the importance of demonstrating impact in patient care. 

Regina talks with Alex about how to create education content that supports authentic empowerment and transformational learning. 

Key Takeaways

[0:55] How did Regina get involved in medical education? Like so many of us in this field, her career path wasn’t exactly linear.

[4:20] What is authentic empowerment? 

[6:25] Regina loves to use her intuitive sense to guide her in writing highly educational and engaging patient materials. 

[7:25] Tapping into your intuition is something corporate likes to stay away from because you can’t exactly see it or touch it. However, you’re missing out on a whole superpower if you ignore it. 

[9:35] How can you tap into your intuition and really listen to your inner voice? 

[13:30] There’s a real art to developing care that is both science-based and gut-based. 

[14:15] Why does corporate like to avoid people’s intuition? 

[18:35] Glennon Doyle’s inner voice. Ideas and solutions have their own energy. Regina explains what she means by this.

[22:00] Regina shares what she’s learned from working with a life coach and how it’s given her a new way to approach and solve problems. 

[25:00] What is Regina’s company, Oh Universe, about? 

[29:25] What are some of the benefits of taking on a more authentic empowerment stance in the medical education space? 

[32:40] Just because you can’t see it doesn’t mean it’s not real! We don’t always have all the answers. 

[34:25] Regina shares her morning rituals.

Resources
Connect with Regina: www.oh-universe.com, LinkedIn, Facebook
Doyle G. Untamed. The Dial Press. 2020.
Gilbert E. Big Magic.  CreativeLiving Beyond Fear. Riverhead Books. 2016. 
Gladwell M. The Tipping Point. Bay Back Books, 2002.
Sih-Meynier R. An opportunity for organizational leaders and decision-makers to step in and protect the well-being of their people. Thrive Global.  October 4, 2020.
Thaler RH, Sunstein CR.

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Writing Medical Case Studies: The Details Matter15 Mar 202100:23:10

Scott Kober MBA is the Managing Partner of Excalibur Medical Education, which launched in January 2021. He has more than two decades of experience designing and developing content for CME activities and provides high-quality innovative education for today's healthcare providers. In this episode, Scott underscores the different aspects writers need to think about when developing medical content, especially if they do not have a medical or science background. Scott also shares some of his tried and true tips on how to create engaging medical pieces that are simple and easy to understand.

Key Takeaways

  1. A little bit about Scott and how he got involved in this field. 
  2. How has medical education evolved since the early 2000s? 
  3. Scott defines what adult learning looks like in healthcare and how it slightly differs in other industries. 
  4. What are some industry best practices out there where we can drive home the core message of ‘what does this all mean’? 
  5. Writers love to show people how smart they are and reference as many medical guides as possible, but that’s not helpful! 
  6. How can writers get better at creating more relevant content for their audience, especially if they don’t have a science or medical background?
  7. Scott shares some advice on how to develop a case study that’s helpful to your readers.
  8. How much style or personality can you have when writing these very educational and often serious materials?
  9. Scott’s content development process.
  10. Don’t get intimidated by the different content platforms out there. Everyone starts somewhere.
  11. People underestimate how challenging medical content is, so it’s important to educate your higher ups on what actually goes into creating these pieces. 

Resources
Thistleeditorial.com
CMEpalooza
Connect with Scott: Excalibur Medical Education & LinkedIn
Get access to Write Medicine podcast updates—and more—with Thistle Insights.

Quotes

 “What does it all mean? This can be challenging because we are not health care professionals, we’re not the ones seeing these patients. So we have to take our best guess and work with our faculty.”

“Make your materials interesting. No one wants to sit through the monotony of study and data. You got to figure out a way to translate the information in a way that’s going to resonate with people.”

“If you can be entertaining and still get your message across, that’s going to be the perfect way to do it. However, it doesn’t come naturally to a lot of people.”

Podcast Team
Host: Alexandra Howson PhD
Sound Engineer: Suzen Marie
Shownotes: Anna Codina

Listen on Apple Podcasts, Google, Spotify

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Mentioned in this episode:

AI Practice Lab

Build a Practical, Safe, Repeatable AI-assisted Workflow in Just 4 Weeks. March 9 - April 2 Move beyond...

Plain Language Patient Education01 Mar 202100:47:26

Dr. Genevieve Long is a medical writer and editor specializing in patient education, plain language, health literacy and marketing communications. She began her medical writing career as a manuscript editor at Oregon Health & Science University and has more than 25 years of healthcare experience. Dr. Genevieve has been active in the American Medical Writers Association since 2002 and is the past president of AMWA-Northwest. She also teaches at the University of Chicago Graham School on the subjects of medical writing and editing.

In this week’s episode, Dr.  Long shares:

  •  How she got into this specialized field
  • Better ways to practice patient empathy, and 
  • What healthcare professionals need to focus on first when it comes to creating educational content. 

Key Takeaways

[3:38] A little bit about Dr. Genevieve and how she got into the field of patient education.

[9:02] Dr. Genevieve shares what people need to be thinking about when they begin to write patient education materials. 

You might not realize it, but you have a lot of power and what you do/say can hurt the patient. 

For many health care professionals, the world of medicine is a comfortable place. For patients and their loved ones, it is not. It’s a traumatic experience for them. 

[13:16] When it comes to creating content, you want to focus on the most important content first. People have short attention spans! 

Get clear on what’s a ‘need to know’ vs. a ‘nice to know’. 

Should all of your words be short? Dr. Genevieve says no, but spacing plays a big role in readability. 

When it comes to adult learning, the more you’re engaged and interacting with the content, the better of an understanding you’ll get. Dr. Genevieve tries to incorporate this principal into her classes. 

[19:19] Patients who are engaged with their own healthcare journey tend to do better in their recovery. 

When faculty talks about ‘empowerment’, what do they really mean when it comes to patient education? 

[22:31] How are educators and providers thinking about information sharing and content creation in today’s landscape? 

[25:09] Dr. Genevieve shares the different types of materials she’s worked on over the years to make content more digestible. Informational videos are doing exceedingly well. 

[30:00] What resources are out there that content creators can leverage when creating simple and easy to understand patient education materials?

[33:45] Dr. Genevieve shares her tips on building a more empathic approach to her writing. 

Spend time with patients! Your materials will immensely improve. 

[37:25] The more people we can bring into science, the less fear people might have on certain medical procedures. 

[40:00] What don’t we do enough of in patient education? Dr. Genevieve shares her thoughts on usability testing.  

Resources

Thistleeditorial.com
Connect with Dr. Genevieve: Bridgehealthcomm.com

Support the show

📍Grab the WriteCME Roadmap
Review the podcast
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Mentioned in this episode:

AI Practice...

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