COPYWRITING TIPS - The Unbeatable Power of Reason Why Advertising
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…
Today I’m talking about the unbeatable power of reason why advertising.
Direct Response Advertising is ultimately all about multiplying the power of master salesmanship and using it to reach as many of your ideal prospects as you can.
But not just ANY message but a powerful message that will persuade them to buy what you are selling.
But what if you are multiplying an advertisement that’s a big fat ZERO when it comes to effectiveness?
Well, it would guarantee to bring you back a big fat ZERO in profits.
So, what kind of advertising is most likely to bring you back that ZERO? It’s called traditional or “brand advertising”.
For the most part, brand advertising consists of limp, trying to be “catchy” or funny slogans, and almost never actually asks for the sale.
Their mission is to constantly bombard you with an image or a slogan… or jingle that gets stuck in your head.
Then when you are out and about shopping and have a choice to make between a known product and a brand you have never heard of, you automatically reach for the one you are familiar with…
… EVEN if it’s the more expensive and possibly less quality choice.
So, I’m not saying this tactic doesn’t work, as it does, over time.
But how many of us have MILLIONS upon MILLIONS of dollars to spend… just hoping to get our product name into the psyche of our potential customer
In fact, trying to be “Cute” or “Clever” in your advertising is a sure-fire way to go broke.
That’s why I preach the Fundamentals of Direct Response Copywriting…
… and more specifically…
“REASON WHY ADVERTISING
Now, what do I mean by “Reason Why Advertising”?
Well, that’s a term coined by legendary adman John E. Kennedy in the early 1900s to describe the foundation of his form of advertising.
What kind of advertising is that exactly?
It’s about advertising that is direct to the point and ALWAYS asks for the sale…
… while consistently backing up and explaining in full detail each point, promise and claim made throughout your advertising copy.
To be successful with your advertising, you need to…
Give your readers a REASON why they should listen to you.
Give your readers a REASON why they should believe each and every word you say.
Give your readers a REASON to buy what you are selling.
When your ad contains a good, strong, clear reason why someone should buy your product or service you automatically increase your chance of getting the sale.
If you could use some help writing killer sales copy for your business, then please send a quick email to me at rsp@worldclasscopywriting.com and we’ll set up a time to talk about how I can create a truly powerful sales message that grows your bottom line… FAST!
Remember if you sign up for my VIP Email Newsletter today I’ll give you a FREE digital copy of my new E-book that reveals my five-step headline writing system…
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As a special bonus I’m also including my personal multi-million-dollar headline swipe file, list of power words and more…
Again it’s 100% FREE at www.howtowriteheadlines.com
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