Explorez tous les épisodes du podcast Workfluencer: Personal Branding & Content Creation

Most people spend months preparing for a single DisruptHR presentation. Ashlynne Valdez delivered two different talks in 30 days, won Best Speaker at one event, and helps select speakers for DisruptHR Las Vegas. In this episode, we go behind the scenes of DisruptHR to explore what separates a good talk from a great one. Ashlynne shares how she develops topics, finds a disruptive angle, prepares for the fast-paced five-minute format, and what organizers are really looking for when reviewing speaker applications. Whether you're thinking about applying to DisruptHR or simply want to become a more impactful speaker, this conversation offers a rare look inside one of the most unique speaking formats in the workplace community. What You'll Learn: Why a five-minute talk is harder than an hour-long presentation and how to prepare for it The three things Disrupt HR selection committees look for in speaker applications How to find the disruptive angle in any topic, even one that seems overdone Why "less is more" is the most critical principle when the slides are beyond your control How to use LinkedIn content to test and validate your talk ideas before you even submit How to take a narrow, specific topic and make it land for every person in the room Resources Mentioned: SoundHR Website: https://www.soundhr.com/ Connect With Us: Connect with Ashlynne: https://www.linkedin.com/in/ashlynne-valdez-phr-295706219/⁠ Connect with Rhona: ⁠⁠https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit ⁠⁠workfluencermedia.com⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most LinkedIn advice teaches you how to fit in. Jillian Richardson believes the opposite. In this episode of Workfluencer, Rhona sits down with one of LinkedIn's most recognizable ghostwriters to discuss why being a little weird might be your biggest advantage online. Jillian shares the story behind her viral "Be Weird on LinkedIn" movement, what founders get wrong about personal branding, and why authenticity is becoming the best defense against AI-generated content. They also discuss employee-generated content, ghostwriting, creator monetization, brand partnerships, and the realities of putting yourself out there online. If you've been playing it safe on LinkedIn, this episode will challenge you to rethink what professional content should look like. In this episode: Why blending in is becoming riskier than standing out The real meaning of "being weird" on LinkedIn How founders and executives can create more engaging content Why employee-generated content builds more trust than corporate messaging How ghostwriting actually works behind the scenes The relationship between authenticity and AI-generated content What creators should know about negotiating brand partnerships How to find your unique voice on LinkedIn Resources Mentioned: Jillian's Website: https://www.makelinkedinweird.com Connect With Us: Connect with Jillian: ⁠https://www.linkedin.com/in/thatjillian/ Connect with Rhona: ⁠https://www.linkedin.com/in/rhonabarnettpierce⁠ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to turn years of workplace observations into a published book? In this episode of Workfluencer, Abi Adamson shares the story behind her debut book, Culture Blooming: Nurturing Workplaces Where People Grow. From witnessing favoritism, discrimination, and toxic leadership to developing her own workplace culture framework, Abi explains how she transformed real-world experiences into a book designed to help leaders create better workplaces. Abi pulls back the curtain on the publishing process, including how she landed a publisher through LinkedIn, rewrote her entire framework, worked through multiple drafts with her editor, and balanced personal stories with practical advice. She also shares some of the workplace experiences that shaped both her career and the book itself. Whether you've considered writing a book, building a thought leadership platform, or simply want a deeper understanding of workplace culture, this conversation offers an honest look at what it takes to turn expertise into intellectual property. What You'll Learn: How to get your first book deal Why you do not need a finished manuscript to approach a publisher What it takes to write a business book that is accessible to people with dyslexia, non-native English speakers, and first-time managers How to honor creative rest without losing momentum, and why forcing writing produces content that reads like filler How to balance personal stories with practical workplace advice Resources Mentioned: Pre-Order Abi's Book: https://www.penguinrandomhouse.com/books/824116/culture-blooming-by-abi-adamson/ Connect With Us: Connect with Abi: https://www.linkedin.com/in/abiadamson/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most creators think they need a massive audience before brands will take them seriously. Chad Sowash says that's nonsense! In this episode of Workfluencer, Chad shares how he and his co-host, Joel Cheesman, built the Chad & Cheese podcast into a profitable business from day one, why most creators dramatically undervalue themselves, and what brands are actually buying when they sponsor content. We discuss why niche audiences outperform vanity metrics, how to create sponsorship packages that deliver real value, and why some of Chad's strongest sponsor relationships started after publicly criticizing those companies. Chad also explains how he evaluates HR tech vendors, why creators have a responsibility to vet the products they promote, and the rules he follows to protect audience trust. If you've been wondering whether it's possible to make money from content without becoming a spokesperson for every brand that waves a checkbook, this conversation is for you. What You'll Learn: Why Chad built his podcast as a business from day one What brands actually want from creator partnerships The biggest mistake creators make when pricing sponsorships Why niche audiences are often more valuable than large audiences How Chad handles disagreements with sponsors The role creators play in vetting AI and HR tech products Lessons learned from nearly a decade of podcast monetization Resources Mentioned: Listen to the Chad & Cheese Podcast: https://www.chadcheese.com/ Connect with Us: Connect with Chad: https://www.linkedin.com/in/chadsowash/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Strong POV content feels risky for most creators, but Jillian O'Malior built her audience by removing the corporate pleasing filter completely. After being laid off in November 2024, she ran a 90-day experiment leaning into “strategically unhinged” content about layoffs, labor reform, and the dehumanization of workers — and the inbound work, brand deals, and podcast invites started rolling in. In this episode of Workfluencer, Rhona Pierce sits down with brand strategist and workplace advocate Jillian O'Malior about the moment she dropped corporate Jillian, the dinner-party framework she uses to keep her voice consistent, and the seven-story-plot approach she applies to every post. They cover how to be vulnerable without overexposing yourself, why a strong POV content strategy doubles as a filter, and how to build a personal brand without sounding like a rant. At its core, this episode is about what happens when you stop optimizing for the broadest possible audience and start saying what only you can say. The professionals who try to please everyone get scrolled past. The ones who plant a stake in the ground get hired. You'll hear Jillian's exact content framework, the difference between venting and a strong POV, why “strategically unhinged” outperforms safe corporate content, how she handled friends who thought she'd “gone off the deep end,” and the specific advice she gives clients building their personal brand from scratch. What You'll Learn: How to build a personal brand after a layoff Why authentic content outperforms sanitized corporate posting How to use content as a filter for career opportunities The difference between vulnerability and unhinged oversharing How layoffs are reshaping conversations around work Why AI-generated content is the reason for the loss of originality online Why having a strong POV online is less risky than people think How to create content that actually sounds like you Jillian’s framework for developing a memorable personal brand The future of work, portfolio careers, and labor reform Resources Mentioned: Jillian's Website: https://www.jilliandoesbranding.com/ The Liquidity of Truth Case Study: https://www.jilliandoesbranding.com/showrunner-methodology Connect With Us: Connect with Jillian: ⁠https://www.linkedin.com/in/jillian-omalior Connect with Rhona: ⁠https://www.linkedin.com/in/rhonabarnettpierce⁠ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most conferences focus on information. Anna Morgan focused on belonging. In this episode of Workfluencer, Anna takes us behind the scenes of building Evolve — a fast-growing HR and recruiting conference brand built around trust, community, and real human connection. From hosting LinkedIn audio rooms and recruiter communities to executive dinners and a full-scale conference ecosystem, Anna shares how she turned years of relationship-building into one of the most community-driven experiences in the HR space. We talk about: How she launched her first conference in just 69 days Why most networking at conferences feels transactional The realities of bootstrapping an event business How she designs experiences people actually want to return to Why content should extend the life of an event instead of just marketing it What sponsors really want from conferences in 2026 How Evolve On Demand is expanding the conference beyond the room If you care about HR events, employer branding, community building, recruiting, or creating experiences people genuinely connect with, this episode is packed with practical insights. Resources Mentioned: Join the waitlist for EVOLVE on Demand: https://evolve.short.gy/5EKAv9 Connect With Us: Connect with Anna: https://www.linkedin.com/in/annamorgan-recruiter-careerbff Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

What if candidates were lining up before you even posted the job? In this episode, Rhona sits down with Bradley Clark to break down how his team turned honest, transparent employer branding into a high-performing talent engine. They get into why most employer branding fails, how transparency filters in the right candidates (and repels the wrong ones), and the exact system behind their “early access” hiring strategy that drives 60% of hires before jobs ever hit job boards. This is a tactical, behind-the-scenes look at what happens when employer brand is actually aligned to hiring goals—not vanity metrics. What You’ll Learn: Why honesty is the most effective employer branding strategy Why “aspirational” employer branding hurts hiring How radical transparency improves candidate quality The early access hiring strategy (and how to copy it) Why you should close jobs early (and stop collecting resumes) The 4 content pillars behind a high-performing employer brand How to use rejection emails as a brand-building tool Why unpolished content outperforms high-production campaigns How employer brand should directly support talent strategy Resources Mentioned: Visit Article's LinkedIn Page: https://www.linkedin.com/company/article.com/ If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠⁠⁠⁠https://workfluencerpodcast.com/stanley ⁠⁠ Subscribe to Rhona's Newsletter: ⁠⁠⁠⁠https://link.rhonapierce.com/newsletter2⁠ Connect with Us: Connect with Brad: ⁠https://www.linkedin.com/in/bradmclark/ Connect with Rhona ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you actually turn content into clients—especially when you’re just starting out? In this episode, we unpack what it really looks like to build in public and use content as more than just a visibility play. Not polished. Not hindsight. Real-time. Preston recently left corporate and is building his business from the ground up, documenting the process as he goes. That means sharing what’s working, what’s not, and how his approach to content has shifted from “just posting” to something much more intentional. We talk about how content evolves from a side project into a true business driver, what “building in public” actually means in practice, and where to draw the line between transparency and oversharing. You’ll also hear what types of content are gaining traction right now, what’s falling flat, and how to connect what you post back to real opportunities—without feeling salesy. It’s an honest look at figuring things out as you go, including the mental and financial side of making the leap. If you’ve been showing up online and wondering if it’s ever going to lead to something… this is the episode that connects the dots. What You'll Learn: Why waiting until you feel ready to build in public is still delay — and what actually gets you started How to use memes and infographics to educate your professional niche on LinkedIn without being generic The financial runway strategy Preston used to safely leave a decade-long corporate career Why content creation is the cheat code for introverts who hate networking The difference between posting to educate and posting with a business development strategy How to be selective with sponsorships in a way that protects your credibility and your audience's trust What building in public looks like when you're still mid-pivot and haven't nailed your niche yet Resources Mentioned: Visit Preston's website: https://www.guidelinetalent.com If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠⁠⁠https://workfluencerpodcast.com/stanley ⁠ Subscribe to Rhona's Newsletter: ⁠⁠⁠https://link.rhonapierce.com/newsletter2 Connect with Us: Connect with Preston: https://www.linkedin.com/in/prestonsharpston Connect with Rhona ⁠⁠⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people get laid off and go quiet. Vanita Capobianco did the opposite. She started creating content, launched a podcast, and began building a personal brand from scratch. No audience. No experience. No roadmap. In this episode, we break down what actually happens after a layoff—and how to turn that moment into momentum. Vanita shares how she built consistency, found her voice, and created opportunities by showing up online. We also get into the real side of content creation. Late nights. Self-doubt. Low views. And why none of that matters if you keep going. If you’ve ever thought about building a personal brand but feel like you’re “not ready,” this episode will challenge that fast. What You’ll Learn Why layoffs can be a turning point (if you use them right) How to start creating content with zero audience How to promote your content when no one knows you yet Why consistency beats perfection every time How to balance a 9–5, kids, and content creation Resources Mentioned: Listen to Vanita's Podcast: https://laidofftoliftoff.riverside.com/ If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠⁠https://workfluencerpodcast.com/stanley  Subscribe to Rhona's Newsletter: ⁠⁠https://link.rhonapierce.com/newsletter2⁠ Connect With Us: Connect with Vanita: ⁠https://www.linkedin.com/in/vcapobiancohrtech/ Connect with Rhona ⁠⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠workfluencermedia.com⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

If you’re constantly consuming content but still struggling to come up with ideas… this episode is your reset. Jeff Harry argues that the problem isn’t a lack of inspiration, it’s too much input. In this episode, we break down why overconsumption leads to overthinking, how that blocks creativity, and what actually helps you generate better content ideas (hint: it’s not more scrolling). You’ll learn how to: Stop relying on inspiration from other creators Break out of the doomscrolling cycle Use boredom as a creative advantage Create content that feels natural, not forced If you’ve ever thought, “I know I should be creating, but I just can’t get started”—this one’s for you. Resources Mentioned: Watch Jeff's TEDx Talk: https://youtu.be/Abnzm6czeP4 Visit Jeff's Website: https://www.rediscoveryourplay.com/ Subscribe to Rhona's Newsletter: ⁠https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Jeff: https://www.linkedin.com/in/jeffharryplays/ Connect with Rhona ⁠⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. Learn more about your ad choices. Visit megaphone.fm/adchoices

At Transform 2026, I sat down with Rebecca Taylor to unpack what’s really holding HR and Talent leaders back from showing up online—and why that needs to change. We get into the real risks, the perceived risks, and the responsibility that comes with having a voice in HR. Because whether you’re posting or not, the narrative is being shaped—with or without you. Rebecca also shares a deeply personal career story that highlights how power, identity, and early decisions can shape everything that follows. If you’ve been hesitant to create content—or questioning whether it’s worth it—this conversation will challenge that thinking. What You'll Learn: Why most HR leaders think they’re restricted from posting online — and why they’re wrong How to navigate corporate constraints while building a personal brand in HR or TA The difference between using AI as a thought partner vs. letting it write your content Why using personal vs. enterprise AI tools matters when you handle sensitive company data How to stay consistent on 1–2 content pillars instead of posting on everything and standing for nothing How HR leaders can lead change initiatives they privately disagree with — and maintain credibility doing it How to create community space for HR voices that can’t post publicly — and why it matters Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - ⁠https://workfluencerpodcast.com/stanley  Listen to Rebecca's Podcast: https://podcasts.apple.com/us/podcast/hr-voices/id1833927442 Connect with us Connect with Rebecca - https://www.linkedin.com/in/rebeccataylor2/ Connect with Rhona ⁠⁠https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal brand, content creator, HR content creation, thought leadership, creator economy, professional content creator, HR professionals, TA content creation, LinkedIn content strategy, HR tech, employee relations, AI tools for content, content pillars, personal branding HR, HR creator, content creation at work, corporate content creation, B2B content creator, HR community, HR voices podcast, creating content when employed, HR leader content, employee relations platform, all voices, hr thought leadership, workforce content, recruiting content creator Learn more about your ad choices. Visit megaphone.fm/adchoices

I just got back from Transform 2026 and had way too much time before my flight… so I made my own awards show. This is a fun, unfiltered recap of what stood out. The swag. The activations. The people. The random moments you don’t see in the polished LinkedIn posts. Some brands nailed it. Some tried. Some just gave out tote bags. If you were there, this will hit. If you weren’t, this is the version you actually want. In This Episode The best swag (yes, it matters) The activation I couldn’t ignore A few brands I hadn’t heard of… until now The people who made the event fun Completely unnecessary awards I made up Connect with me: Find me on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Follow on Instagram: https://www.instagram.com/rhonabpierce/ Subscribe to my newsletter: https://link.rhonapierce.com/newsletter2 Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that drive real results. Learn more about your ad choices. Visit megaphone.fm/adchoices

Most companies are still relying on employer branding to attract talent, and it’s not landing the way it used to. In this episode, Tracey Parsons breaks down why traditional employer branding is losing effectiveness, and what’s actually replacing it. We get into the growing trust gap between companies and candidates, why polished “day in the life” content falls flat, and how employee-driven content is becoming a more powerful way to build credibility, visibility, and influence. If you’re leading hiring, employer brand, or content strategy, this conversation will challenge how you think about reach, trust, and control. What You’ll Learn: Why employer branding alone is no longer enough The trust gap between brands and people Why “I love working here” content doesn’t convert The rise of employee-driven content What makes content actually useful (and effective) Why companies struggle to give up control Where the real distribution power lives now Resources Mentioned: Learn more about Flockity: https://www.flockity.com/  Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Tracey: https://www.linkedin.com/in/traceyparsons/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/  Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that drive real results. employee generated content, employee advocacy, EGC, recruitment marketing, employer brand, employer branding, employee influencers, creator economy, talent acquisition, recruiting strategy, personal brand, content creator, thought leadership, professional content creator, HR marketing, talent attraction, social recruiting, micro influencers, nano influencers, employee trust, internal influencers, external influencers, recruitment advertising, recruitment content, candidate experience, employee referral, trust marketing, influencer recruiting, Flockity, Linkity, B2B influencer marketing, HR content strategy, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Most advice about LinkedIn content says the same thing: follow trends, post consistently, and play the algorithm. But what if that’s exactly why your content isn’t standing out? In this episode, leadership strategist Julia Rock breaks down how to stand out on LinkedIn without copying trends, chasing viral formats, or sounding like everyone else. She shares what actually drives meaningful engagement, how to build authority through content, and why authenticity matters more than ever in a crowded feed. You’ll also hear what it really costs to show up online while working a corporate job—including how Julia handled being reported at work for her content. If you’re trying to grow on LinkedIn, build a personal brand, or create content that actually makes an impact, this episode will change how you think about your strategy. What You'll Learn: How to stand out on LinkedIn without following trends Why most LinkedIn content sounds the same (and how to fix it) How to create content that builds real authority The risks of posting content while working a full-time job How to stay authentic without hurting your career What actually drives engagement on LinkedIn today Resources Mentioned: If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://workfluencerpodcast.com/stanley Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Julia - https://www.linkedin.com/in/julia-rock/ Connect with Rhona - ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. LinkedIn content, linkedin content strategy, personal branding, content strategy, LinkedIn growth, thought leadership, creating content, professional brand, personal branding for professionals, corporate content creation, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a consulting business through content sounds simple. In reality, it requires clarity, conviction, and a willingness to say things others avoid. In this episode of Workfluencer, talent, culture, and DEI consultant Dani Herrera shares how LinkedIn content became the engine behind her consulting business. Dani didn’t start posting to become a creator. She started out of necessity while navigating the U.S. immigration system and needing to prove visibility in her field. What began as a practical move eventually turned into a pipeline for clients, speaking opportunities, and workshops. Together, Rhona and Dani unpack what it actually looks like when content becomes your vetting mechanism for clients. They also discuss the tension between authenticity and strategy, why viral posts don’t matter for consultants, and how speaking openly online can filter out the wrong opportunities before they ever reach your inbox. What You’ll Learn: Why LinkedIn content is a powerful client acquisition tool How consultants can share expertise without “giving everything away” The difference between posting to an audience vs speaking with your audience Why small, relevant audiences often outperform viral reach How Dani turns workplace experiences into daily content The role of content in pre-qualifying clients and opportunities Why HR and talent professionals can’t afford to stay silent online If you’ve been playing it safe with your content, this conversation will challenge how you think about visibility, credibility, and building a personal brand that actually drives work. Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://stanley.stan.store/?ref=rhonabarnettpierce Visit Dani’s Website: https://www.deibydani.com Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect with us Connect with Dani - https://www.linkedin.com/in/danielagherrera/ Connect with Rhona - ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. linkedin content strategy, personal branding for consultants, linkedin thought leadership, content marketing for consultants, building a consulting business online, HR content creators, DEI thought leadership, linkedin visibility for consultants, consulting business development, personal brand for HR professionals, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Personal branding for women over 40 who feel invisible is rarely about a lack of expertise. It's about two decades of keeping your head down, taking care of everyone else, and forgetting to tell the world what you know. In this episode, Monica Rivera breaks down what it actually takes to stop hiding and step into the visibility you've already earned.   Together, Rhona Pierce and Monica unpack why experienced women, especially women over 40, feel invisible even after 20 years of building skills, leading teams, and delivering results. They dig into what it actually takes to stop hiding and step into visible leadership.   You'll hear an honest conversation about imposter syndrome, the myth of the career ladder, how to get on stages, and why building a personal brand as a woman over 40 requires a completely different mindset than 'just start posting'. What You'll Learn Why your personal brand already exists whether you manage it or not The real reason experienced women stay invisible despite deep expertise Three types of stages and how to access all of them without waiting for an invitation A four-step framework to go from hidden to visible How 90-day experiments replace the pressure of picking a permanent identity Why thought leadership requires a distinct perspective, not just having opinions The mindset shift that makes self-promotion feel like service Resources Mentioned Visit Monica's website: https://youwannadowhat.com Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us Connect with Monica: https://www.linkedin.com/in/monicamrivera/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal brand, personal brand for women, personal brand women over 40, personal branding, personal branding over 40, visible leadership, women over 40 career, women in leadership, thought leadership, content creation, professional content creator, corporate content creator, personal branding strategy, career transition, executive presence, professional development women, female entrepreneur, speaker coaching, creator economy, side hustle professional, women 40 plus, career reinvention, workplace visibility, content strategy, building a personal brand, HR leadership development, employer branding, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Content creation burnout is real, and most professionals don’t realize they’re heading toward it until it’s too late. In this episode, Rhona sits down with internal communications and employee experience consultant Jo Coxhill to talk about content creation burnout, chasing the LinkedIn algorithm, and what happens when that same pressure shows up inside employee advocacy programs. If you’re building a personal brand while running a business, or leading employee-generated content (EGC) strategy,  this conversation will challenge how you think about visibility, consistency, and workplace culture. What You’ll Learn Why creator burnout is hard to spot until it’s too late The mental toll of chasing the algorithm When “showing up” starts doing real damage How EGC programs can unintentionally create pressure The difference between healthy advocacy and forced content Why culture must come before content How leaders can build content cultures without burning people out When to step back instead of pushing through Resources Mentioned If you've been wanting to post more consistently on LinkedIn, try Stanley for FREE - https://stanley.stan.store/?ref=rhonabarnettpierce  Connect with us Connect with Jo -  https://www.linkedin.com/in/jocoxhill/ Connect with Rhona ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. content creator burnout, creator burnout, LinkedIn burnout, posting on LinkedIn, staying visible at work, employee generated content, EGC programs, employee advocacy, workplace content creation, content creation pressure, creator mental health, burnout at work, internal communications, employer branding, personal branding at work, building in public, content culture, creator economy at work, professional creators, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Starting a podcast while working full-time requires a different strategy than the usual “quit and go all in” advice. In this episode, Lee Cage Jr. shares how he built and monetized a podcast while working full-time as a Director at BDO, serving in the National Guard, and speaking at conferences. Together, Rhona and Lee break down what it actually takes to start a podcast while employed — from choosing a short-form format to attracting sponsors without obsessing over download numbers. This conversation covers podcast monetization, corporate visibility, and how to build influence without compromising your career. If you’re a corporate professional or side-hustler wondering how to start a podcast while working full-time, this episode offers a practical framework. What You’ll Learn How to start a podcast while working full-time Why short-form podcasting can outperform long-form What sponsors care about beyond downloads How to think about podcast monetization strategically The risks and rewards of building a personal brand while employed Resources Mentioned: Listen to 15 min with: https://leecagejr.com/#podcast Subscribe to Rhona's Newsletter: ⁠https://link.rhonapierce.com/newsletter2⁠ Connect With Us: Connect with Lee: ⁠https://www.linkedin.com/in/leecage/ Connect with Rhona: ⁠https://www.linkedin.com/in/rhonabarnettpierce/⁠ Want to turn your team into creators? Visit⁠⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. starting a podcast while working full-time, how to start a podcast while employed, build a podcast with a full-time job, podcast monetization strategy, podcast sponsorship strategy, short form podcasting, corporate content creator, personal brand while employed, podcast for professionals, side hustle podcast, creative entrepreneur podcast, influencer workplace advice, podcast growth strategy, leadership podcast interview, workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to build a personal brand as a Black woman in corporate America? In this episode of Workfluencer, I sit down with Keirsten Greggs, founder of Trap Recruiter, to talk about visibility, authority, and what happens when you stop editing yourself. We discuss: Being told not to name her brand “Trap Recruiter” — and building it anyway. The moment she stopped editing herself to make others comfortable What happens when your brand starts to eclipse your personal identity Walking into rooms where people still look for the white man in charge Why being featured in major outlets doesn’t automatically change how you’re treated The reality of brand deals that don’t want to pay Black creators Breaking down jobs reports and layoffs through a data lens most people ignore This is a conversation about influence, respect, corporate power dynamics, and building authority without shrinking yourself. If you’re building a personal brand while navigating corporate spaces, this episode is for you. CONNECT WITH US: Connect with Keirsten: https://www.linkedin.com/in/traprecruiter/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit⁠⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. personal branding for women, building a personal brand, Black women in corporate America, personal branding at work, workplace visibility, building influence at work, women in leadership, corporate power dynamics, professional authority, creator economy professionals, content creation for professionals, navigating corporate America, brand partnerships for creators, jobs report analysis, DEI rollbacks, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a creator career after corporate layoffs comes with pressure most people don’t talk about. In this episode, Madison Butler breaks down what it really means to build a creator career after corporate when content becomes your income, not your hobby. Together, Rhona and Madison unpack what happens when professionals—especially Black women—are pushed out of corporate roles and forced to build visibility, stability, and leverage online in real time. This isn’t about going viral. It’s about survival, grief, monetization, and staying honest when the algorithm doesn’t play fair. You’ll hear a raw conversation about job loss, biased platforms, parasocial pressure, and why building a creator career after corporate requires a very different mindset than “just post more.” What You’ll Learn Why content creation feels different when your income depends on it The grief that comes with a forced career pivot How algorithms reward different creators differently Why a small, loyal audience beats a massive following The hidden cost of being “authentic” online How Madison thinks about monetization vs. visibility Why comparison destroys joy in creator careers Resources Mentioned: Buy Madison's Book: https://amzn.to/4rBrUlY Join The Black Speakers Collection: https://blackspeakersco.com/ Subscribe to Rhona's Newsletter: https://link.rhonapierce.com/newsletter2 Connect With Us: Connect with Madison: https://www.linkedin.com/in/bluehairedunicorn/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit⁠ ⁠⁠⁠workfluencermedia.com⁠⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. creator career, creator economy, content creation career, career after corporate layoffs, leaving corporate, post layoff career, career pivot, building a creator business, monetizing content, professional creators, creator income, content creation as a career, personal brand after layoff, LinkedIn creators, Black creators, Black women in corporate, workplace inequality, algorithm bias, creator burnout, job loss recovery, creator monetization strategies, thought leadership content, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you do when you’re supposed to post… and you just can’t? In this episode, Rhona Pierce sits down with Jeffrey Fermin for an honest conversation about creating content during moments of exhaustion, fear, and emotional overload. Not burnout. Not strategy hacks. Just real talk about what it feels like to show up online when the world feels heavy and your energy is gone. This isn’t an episode about forcing consistency. It’s about knowing when to pause, how to protect your energy, and how creators decide what not to post. What We Talk About Why creators go quiet even when they “have something to say” The pressure to post during chaotic news cycles Choosing silence as self-preservation Creating while working for a brand Avoiding performative content Doomscrolling and creative paralysis Resetting your algorithm to regain focus The unseen effort behind “simple” posts A must-listen for corporate creators, experienced professionals, and anyone navigating visibility when motivation is low. Resources Mentioned Dominican Sushi Chef (El Ninja) - https://www.instagram.com/el_ninja21/ Venezuelan Chinese Chef - https://www.instagram.com/elchinovenezolanovnzl/  Jeffrey’s Instagram - https://www.instagram.com/fermintalkswork/  Connect With Us Connect with  Jeffrey - https://www.linkedin.com/in/jfermin/  Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. content creation, creating content, content consistency, content motivation, creator fatigue, creator mindset, posting on LinkedIn, LinkedIn creators, corporate creators, professional content creation, creator pressure, creative blocks, content during hard times, showing up online, creator honesty, creator mental load, creator identity, HR content creators, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Becoming a TEDx speaker isn’t about a single moment on stage.It’s about the process that comes before it. In this episode, Bobby McNeil walks through what it actually takes to become a TEDx speaker while working full-time. From deciding to apply, to shaping the idea, to confronting the emotional and time demands most people underestimate. Bobby shares lessons from his first TEDx experience alongside the parallel journey of writing his first book, Cracking the Code. Not as a playbook. As lived experience. What You'll Learn: What happens before you ever get on a TEDx stage How the TEDx process differs from corporate or conference speaking Why mindset and identity matter more than performance The real time and emotional cost of becoming a speaker What surprised him most about visibility at this level If you’ve ever thought about applying for a TEDx, or wondered what becoming a speaker actually requires beyond confidence and polish, this episode gives you a grounded look at the reality.  What You’ll Learn What it actually takes to become a TEDx speaker while working full-time The biggest differences between a TEDx talk and a normal keynote or panel How to shape one clear “idea worth sharing” (and cut what doesn’t fit) Why the TEDx prep process is so rigorous. And what to expect from coaching How to manage the time and emotional energy it takes to finish the process The most “unsexy” first step you can take today to get started  Resources Mentioned Listen to Bobby’s TEDx Talk - https://youtu.be/6FzE0_PeQZU?si=g7mw6yB4ZXtwsWLd Buy Cracking the Code - https://amzn.to/458j9au Connect With Us Connect with  Bobby - https://www.linkedin.com/in/bmcneil/  Connect with Rhona https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠⁠workfluencermedia.com⁠⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. TEDx speaker, how to become a TEDx speaker, becoming a TEDx speaker, TEDx application process, TEDx talk preparation, public speaking career, professional speaking, thought leadership, personal brand, career visibility, working full time and speaking, content creation while employed, career storytelling, speaking opportunities, first TEDx talk, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

What if you could build real industry authority, grow your network, and create long-term leverage — without a team, a budget, or paid promotion? In this episode, Benjamin Mena breaks down how he built a 600+ person virtual summit completely solo, while still running a full recruiting desk. You’ll hear how he designed summits that actually attract the right people, why keeping live access free increases trust and engagement, and how curating other experts helped him build influence without putting himself front and center. This conversation is a practical playbook for anyone who wants to use content to build community, credibility, and inbound opportunities — without burning out or overengineering the process. What You’ll Learn How to use a virtual summit to grow authority in your niche Why “no team” can actually be an advantage How free live events drive higher engagement The systems Benjamin uses to run summits solo How podcasts create warm relationships at scale When community monetization actually makes sense Resources Mentioned: Register for the FREE 2026 Sales & Recruiter Summit - https://bd-sales-recruiter-2026.heysummit.com/ Check out Benjamin's Podcast - https://www.eliterecruiterpodcast.com/ Connect with us Connect with Benjamin - https://www.linkedin.com/in/benjaminmena/ Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠⁠workfluencermedia.com⁠⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, virtual summit, virtual conference, online summit, community building, podcasting strategy, content marketing, audience growth, personal brand, thought leadership, creator economy, building community, podcast growth, authority building, event marketing, online events, no team business, solo creator, bootstrapped growth, recruiting industry, recruiter podcast, HR podcast, B2B podcast, professional creators Learn more about your ad choices. Visit megaphone.fm/adchoices

Most internal comms get ignored. Deleted emails. Skimmed Slack posts. Zero follow-through. HR Leader, Lia Seth flipped that script. In this episode, we break down how she used memes, creator instincts, and vulnerability to get 100% employee open enrollment completed 24 hours early. Yes. Really. She wasn’t thinking like HR. She was thinking like a content creator. We get tactical. We get honest. And we talk about when this approach works, and when it absolutely doesn’t. What You’ll Learn Why traditional internal comms fail How memes drive real behavior change at work The cadence Lia used to sustain attention How to explain complex benefits simply When not to use humor or memes How vulnerability builds trust internally Accessibility tips for creative comms Tools Lia actually uses to make memes CONNECT WITH US Connect with Lia - https://www.linkedin.com/in/liaseth/ Connect with Rhona - https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit ⁠workfluencermedia.com⁠ to learn how we help companies build video-first content systems that attract, engage, and retain talent. internal comms, internal communications, employee communication, workplace communication, HR communications, people ops, HR leadership, employee engagement, content strategy, creator mindset, content creators at work, corporate communication, internal messaging, change management, employee experience, modern HR, workplace culture, internal content strategy, communication at work, HR best practices, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Is CEO content building trust, or just embarrassing the brand? CEOs are posting more than ever. But not all visibility builds trust. In this Workfluencer Trend Report, Rhona breaks down a recent CNBC article questioning whether CEOs trying to be influencers is smart leadership or pure cringe. Using real examples of executive backlash, this episode explores why some CEO content backfires, why others work, and how trust has become the most important currency in the AI era. This isn’t about telling leaders to stop posting. It’s about understanding what audiences will not tolerate anymore. What You’ll Learn Why CEO personal branding is accelerating, not slowing down The common mistake behind “cringe” executive content The difference between authentic vs unfiltered posting Why trust signals matter more as AI-generated content explodes How companies are operationalizing executive content the right way Connect with Rhona LinkedIn - https://www.linkedin.com/in/rhonabarnettpierce/ Substack - https://workfluencer.substack.com/ YouTube - https://www.youtube.com/@RhonaBPierce Instagram - https://www.instagram.com/rhonabpierce/ ------------------ If you’re a Founder or Executive figuring out this whole Founder-Led Marketing thing, I’ve got an invite-only newsletter where I go deeper on this stuff. Want in? Email me at hello@rhonapierce.com and I’ll add you to the list. ------------------- CEO content, CEO personal branding, executive content strategy, founder led marketing, leadership personal brand, CEO LinkedIn strategy, executive storytelling, CEO influencers, leadership trust, executive visibility, founder branding, thought leadership for CEOs, leadership communication, personal branding at work, Workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Candidates don’t decide to trust your company when they read a job post. They decide long before that. In this episode, recruitment advertising veteran Lance Christensen explains how employer content has quietly replaced job descriptions as the real trust signal in hiring. We dig into how candidates research companies in 2025, why Reddit and AI search amplify reputation gaps, and how content now functions as targeting, not just awareness. If your job posts sound good but your pipeline says otherwise, this conversation explains exactly why. What You’ll Learn Why job posts no longer drive candidate trust How employer content shapes decisions before someone applies What candidates actually research first Why content voids get filled with complaints How AI search changes employer brand risk Where TA and employer brand teams should start fixing trust RESOURCES MENTIONED: Get Lance's Newsletter: https://www.linkedin.com/newsletters/the-monday-minute-7018683347497299968/ Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Lance: https://www.linkedin.com/in/christensenlance/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, employer content, employer branding, recruitment marketing, candidate trust, talent acquisition, hiring strategy, employee generated content, recruiting content, recruitment advertising, EVP, employer reputation, hiring in 2026, content strategy for recruiting, employer brand trust, recruitment trends, talent marketing, employer brand content, candidate experience, hiring content strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people go quiet during a career transition. Laci McKinney did the opposite. In this episode of the Workfluencer Podcast, Laci breaks down how she used content to make her transferable skills visible, pivot into organizational development, and earn three promotions in three years. We talk about documenting your learning in public, building a dual personal + professional brand, navigating imposter syndrome, and why content isn’t self-promotion. It’s career leverage. If you’re considering a pivot, growing influence while employed, or trying to connect content to real career outcomes, this episode is for you. What You’ll Learn Why waiting to be “picked” is the fastest way to stall your career How documenting your learning builds credibility before you feel “ready” The dual-brand strategy that makes career pivots feel natural How to choose content topics you actually have permission to speak on A simple way to show your day-to-day work without oversharing How content translated into promotions, consulting, and podcast invites Why imposter syndrome never goes away. And why that’s normal What leaders get wrong about internal mobility and career development How organizations benefit when content is treated as development, not ego RESOURCES MENTIONED Laci's Website: https://www.lacimckinney.com/ Free Download - Are you AI replaceable or AI proof? Discover Your Strategic Positioning in the Age of AI and Get Your Personalized Action Plan. https://www.lacimckinney.com/aiassessment  Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw CONNECT WITH US Connect with Laci: https://www.linkedin.com/in/lacimckinney/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. workfluencer, career transition, career change, content creation, personal branding, career development, professional content creation, building a personal brand, career growth, thought leadership, career advancement, content strategy, career visibility, career reinvention, career storytelling, employee content creation, corporate content creator, career pivots, professional branding, workplace influence, creator economy at work Learn more about your ad choices. Visit megaphone.fm/adchoices

Storytelling isn’t a “soft skill” anymore. It’s becoming a core business function. In this Workfluencer Trend Report, Rhona breaks down why companies are actively hiring for storytelling roles, not as PR rebrands, but as strategic hires tied to trust, hiring, and growth. From Google and Microsoft to Notion restructuring entire teams around narrative, this episode explains what’s actually driving the demand and why AI has accelerated it, not replaced it. If you work in employer branding, HR, internal comms, content, or you’ve been building an audience quietly on the side, this trend matters more than you think. What You’ll Learn Why “storyteller” job titles are exploding across tech and HR How shrinking media and AI content overload changed the rules What Notion’s storytelling team signals about the future of brand orgs Why trust is now the most valuable brand asset How employee-generated content connects employer and consumer branding Why storytelling roles aren’t limited to journalists How creators and HR professionals already have these skills What separates signal from noise in a content-saturated world Mentioned In This Episode Wall Street Journal article: https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e Want to turn your team into storytellers? Visit workfluencermedia.com to learn how we help companies build video-first content systems that build trust with clients and candidates. storytelling jobs, corporate storytelling, employer branding, HR content, employee generated content, creator economy at work, brand trust, AI content, internal communications, Workfluencer podcast Learn more about your ad choices. Visit megaphone.fm/adchoices

Writing a book isn’t just a creative goal. It’s a credibility move. In this episode of Workfluencer, bestselling author and leadership coach Hady Méndez breaks down the real process of turning lived experience into a book that builds professional authority. We go behind the scenes of writing Calladita No More. What stories made it in. What she intentionally left out. And how the act of writing forced clarity around voice, boundaries, and visibility at work. This conversation is for professionals who want to write a book without turning it into a personal overshare. And who want their ideas to translate into influence, not just attention. If you’re thinking about writing a book, this episode is for you. What You’ll Learn in This Episode How Hady turned lived experience into a bestselling book The behind-the-scenes process of shaping raw stories into a clear message What she chose to leave out — and why restraint matters in personal storytelling How writing the book forced her to confront her own visibility gaps The role confidence and boundaries played during the writing process How content, authorship, and voice reinforce professional authority Why not every story belongs online, even when it’s true How creators can use long-form work to build credibility without oversharing RESOURCES MENTIONED: Buy Calladita No More: https://www.calladitanomore.com Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Hady: https://www.linkedin.com/in/hadymendez/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. how to write a book, writing a book, book writing process, becoming an author, professional authority, thought leadership, personal branding, content creation, career growth, speaking up at work, leadership development, women in leadership, creators at work, building credibility, writing nonfiction, storytelling for professionals, content strategy, career visibility, author journey, workfluencer Learn more about your ad choices. Visit megaphone.fm/adchoices

Adam Posner didn’t just build a podcast — he built a revenue engine. With 475+ episodes and 1.8M downloads, his show drives the majority of his recruiting business and lands long-term, five-figure brand deals. In this episode, we break down how he did it: using his podcast as a Trojan horse for business development, building trust with sponsors, creating event content that brands actually care about, and designing systems that keep the show running even when life forces you to step back. We also get into the personal side — including how he navigated cancer while running a dual-revenue business and why controlling your narrative matters more than ever. What You’ll Learn How a podcast can quietly drive 60–70% of your business The difference between “content for fun” and a content business Why early barters beat chasing big sponsorships too early How to pitch brands without selling out your integrity The production systems that keep Adam 7–10 weeks ahead What sponsors actually want from creators How he kept his business growing during cancer treatment Listen If You’re Curious About Monetizing a podcast Landing brand deals Building authority through content Content systems + production workflows Balancing real life with a content-driven business RESOURCES MENTIONED Listen to the POZcast: https://www.thepozcast.com/ CONNECT WITH US Connect with Adam: https://www.linkedin.com/in/adamjposner/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Adam Posner, podcast monetization, podcast growth, brand partnerships, creator business, content strategy, recruiting industry, business development, content systems, podcast sponsorships, creator economy, Workfluencer Podcast, revenue-driving podcast, personal brand growth, content workflows, event content, talent acquisition, HR tech creators Learn more about your ad choices. Visit megaphone.fm/adchoices

Bestselling author and workplace revolutionary Minda Harts joins Rhona Pierce to break down the ideas behind her new book, Talk to Me Nice. She explains why trust keeps collapsing inside modern workplaces, how her Seven Trust Languages help rebuild it, and what she learned while growing from bestselling author to emerging filmmaker. This conversation goes deep into trust, culture, storytelling, and what it really takes to challenge norms without burning bridges. If you’re a creator, a leader, or someone trying to rebuild trust at work, this conversation will hit. RESOURCES MENTIONED: Buy Talk To Me Nice: https://www.mindaharts.com/talktomenice Book Minda to Speak: https://www.mindaharts.com/speaking Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Minda: https://www.linkedin.com/in/mindaharts/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Minda Harts, workplace trust, Talk to Me Nice, trust languages, workfluencer, Workfluencer podcast, workplace culture, creator storytelling, writing books, creative process, burnout prevention, workplace equity, corporate trust, content creator journey, filmmaking, workplace communication, leadership trust Learn more about your ad choices. Visit megaphone.fm/adchoices

Some people chase content creation outside of work. Others end up building influence inside the walls of their company. Shannon Ogborn is one of the first people in our space to do it at scale. In this episode, we get into the real story behind becoming a content creator for your employer — the trade-offs, the boundaries, and the benefits no one talks about. You’ll hear how Shannon went from Recruiting Ops to podcast host for Ashby, what it takes to show up authentically when you represent a brand, and how she measures success in a role that’s still new for most companies. We dig into: How she transitioned into a company-backed creator role What she thinks actually matters in podcast metrics How to stay authentic when your content reflects your employer Why companies are hiring creators internally What alignment between creator + company really takes RESOURCES MENTIONED Check out Shannon's Podcast: http://ashbyhq.com/podcast Get Rhona's Newsletter: https://link.rhonapierce.com/YZEviw CONNECT WITH US: Connect with Shannon: https://www.linkedin.com/in/shannonogborn/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, content creator, employee content, creator at work, corporate creator, internal creator, content at your company, content strategy, personal brand, employer brand, recruiting content, HR content, B2B content, authenticity at work, workplace content, company storytelling, podcast hosting, creator career paths, content inside companies, employee advocacy, talent acquisition content, LinkedIn creators, brand building, workplace storytelling, content psychology, creator roles Learn more about your ad choices. Visit megaphone.fm/adchoices

Maureen Wiley-Clough didn’t set out to become a creator. She simply got tired of being called “a dino” in tech — and decided the silence around ageism needed to end. What started as a vulnerable side project became a top-2% podcast, a thriving community, and a message that resonates with anyone who’s felt “too old” to start something new. In this episode, we get into how Maureen built confidence, hit publish while working in a youth-obsessed industry, and kept going even when no one was watching. We talk about comparison traps, owning your voice, booking big guests before you feel ready, and why your best content usually comes after you stop caring what other people think. Whether you’re starting a podcast, building a creator presence, or trying to find the courage to show up online, this one hits home. We cover: How ageism shaped her creator journey Starting a podcast while working in tech Publishing content when you’re scared or unsure Breaking the comparison loop in the creator economy Broadening your niche without losing your message Booking big-name guests early Turning a podcast into a real business Why it’s never too late to build influence If you’re building confidence, building a brand, or building a new chapter — this episode is your sign to begin. CONNECT WITH US: Connect with Maureen: https://www.linkedin.com/in/maureenwclough/ Check out Maureen's Podcast: https://www.itgetslateearly.com/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit workfluencermedia.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ workfluencer, ageism in tech, older workers in tech, creator confidence, content creation tips, start creating content, creator journey, podcast growth, women in tech, midlife career growth, building influence, start a podcast, creator economy, professional creators, creator mindset, finding your voice, content strategy, overcoming fear to create, creator motivation Learn more about your ad choices. Visit megaphone.fm/adchoices

Most employees have no idea what’s really happening inside their own company — and that’s exactly why so many advocacy programs fall flat. Matt See has spent his career transforming internal comms at massive organizations, and he’s discovered something most leaders miss: employee advocacy doesn’t start with LinkedIn posts or social-media training. It starts inside. In this episode, Matt and Rhona dig into how internal storytelling can transform culture, inspire authentic advocacy, and turn your employees into your best brand ambassadors — without a single content calendar. What You’ll Learn Why internal comms often fail (and how to cut through the noise) The four-part framework Matt uses: Inform, Educate, Inspire, Celebrate How to build “reporter beats” inside your org to uncover real stories Why your all-company email should feel like it came from your bank or your mom How to measure success beyond open rates and clicks The secret to getting employees to actually visit the intranet How internal stories power your external employer-brand reputation CONNECT WITH US Connect with Matt on LinkedIn: https://www.linkedin.com/in/matt-see/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Want to turn your team into creators? Visit perceptiblestudios.com to learn how we help companies build video-first content systems that attract, engage, and retain talent. Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, employee advocacy, internal communications, storytelling, company culture, employer branding, leadership, employee engagement, workplace storytelling, brand communication, HR strategy, Matt See Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when your worst bosses plant seeds that turn into your best lessons? In this episode of Workfluencer, Kat Kibben—author, speaker, and founder of Three Ears Media—joins Rhona to talk about healing work trauma, rebuilding confidence, and writing a book that almost didn’t happen. Kat opens up about the three-year journey behind The Bounce Back Factor, van life lessons that rewired their approach to leadership, and why editing was harder than writing. You’ll hear the story behind their first flat tire, the imposter syndrome that nearly killed the book, and the harsh feedback that forced Kat to rewrite the ending—but made it stronger. This is the author interview no publicist would approve—the messy, honest, behind-the-scenes story of what it really takes to bounce back. RESOURCES MENTIONED: Buy The Bounce Back Factor: http://thebouncebackfactorbook.com/ Hire Kat: https://threeearsmedia.com/ Video Podcast Production - Perceptible Studios: https://perceptiblestudios.com/ CONNECT WITH US: Follow Kat on LinkedIn: https://www.linkedin.com/in/katrinakibben/ Connect with Rhona: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, Kat Kibben, The Bounce Back Factor, leadership, resilience, van life, work trauma, bad bosses, imposter syndrome, writing a book, Three Ears Media, career growth, Workfluencer podcast, HR, personal growth, burnout recovery, workplace culture Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Workfluencer Podcast, Rhona Pierce sits down with Sherehan Ross, VP of Marketing at Modus Planning, to talk about the human side of B2B marketing. From viral LinkedIn rants to the chaos of working moms and motherhood, this conversation pulls back the curtain on what it really takes to grow a personal brand, lead with marketing authenticity, and avoid burnout while balancing work and family. Sherehan explains how “building in public” turned into her most powerful form of content creation, why she believes revenue isn’t a marketing KPI, and how her “3-6-9 plan” transformed her B2B marketing strategy. Together, Rhona and Sherehan unpack the moments every marketer, parent, and creator can relate to — the messy middle, the fear of posting on social media, and learning how to build trust online without losing yourself. What you’ll learn How to build a personal brand that attracts opportunity, not burnout Why authenticity beats perfection in marketing leadership The truth about motherhood in B2B sales — and why the “balance” myth must go How to use community-driven branding to build loyalty and connection What it really takes to go viral on LinkedIn (and why you probably shouldn’t try) The fine line between relatable rants and meaningful storytelling CONNECT WITH US: Sherehan's LinkedIn: https://www.linkedin.com/in/sherehanross/ Rhona's LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ workfluencer, workfluencer podcast, rhona pierce, sherehan ross, marketing leadership, building in public, content creation, b2b marketing strategy, b2b, how to build a personal brand, marketing authenticity, avoid burnout in marketing, female leaders in tech, linkedin, how to go viral, marketing community building, branding, the human side of b2b marketing Learn more about your ad choices. Visit megaphone.fm/adchoices

Before “personal brand” became a buzzword, Hung Lee was already doing it—building Recruiting Brainfood into one of the most trusted communities in the industry. In this conversation, recorded at RecFest USA 2025, Hung and Rhona dig into what it really takes for recruiters to think like media brands: showing up every week, curating with integrity, and letting transparency replace polish. He shares how an accidental send from the beach in Lisbon made him realize just how much readers depended on his newsletter. Plus, why he believes quantity beats quality, what he looks for in every Brainfood link, and how his “Open Kitchen” approach builds trust without a team. If you create content around recruiting or employer branding, this episode is a masterclass in consistency and community. In This Episode: The Lisbon mishap that proved consistency matters (when his phone blew up overnight) Hung’s 4-point test for what makes content “Brainfood” How to curate without gatekeeping Why recruiters should think like media companies The “Open Kitchen” philosophy of transparency Why quantity beats quality for creators Running a one-person media brand without a team Thanks to the folks at Teamtailor for letting us film at their booth.  Discover why over 10,000 of the smartest companies in the world use Teamtailor to attract talent and optimize their recruitment https://link.rhonapierce.com/TTRecFest25 RESOURCES MENTIONED Subscribe to Recruiting Brainfood - https://www.recruitingbrainfood.com/  Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw  Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/  CONNECT WITH US: Connect With Hung on LinkedIn: https://www.linkedin.com/in/hunglee/  Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/    Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, Recruiting Brainfood, recruiter media brand, content curation, creator mindset, HR content marketing, Workfluencer Podcast, Hung Lee Learn more about your ad choices. Visit megaphone.fm/adchoices

Everyone wants to get paid to speak, but few know how to turn it into a real career. In this episode, Torin Ellis joins Rhona Pierce to break down the business behind the mic — from commanding rooms and carving your niche to staying relevant in a space that changes overnight. You’ll learn: How to turn free speaking gigs into paid opportunities The mindset shift that keeps your message authentic (even when the world isn’t) When to raise your rates — and how much The power of relationships in getting booked Why “caring about people” will always be timeless advice Plus, in the Time to Confess segment: Torin reveals the surprising songs on his pre-stage playlist The one event he’ll never speak at again And the biggest misconception people have about him CONNECT WITH US: Connect With Torin on LinkedIn: https://www.linkedin.com/in/torinellis/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, getting paid to speak, speaking career, public speaking tips, professional speaker, Torin Ellis, HR conference speaker, building a speaking business Learn more about your ad choices. Visit megaphone.fm/adchoices

Most recruiters think they’re filling roles. Dave Vu thinks they should be building brands. In this episode, Rhona Pierce sits down with the co-founder of Ribbon.ai to explore why the future of recruiting belongs to teams who think like marketers. From his early days in talent acquisition to building one of the most talked-about AI interview platforms, Dave shares how empathy, storytelling, and transparency can transform candidate experience — and why bad recruiters should probably be worried about AI. You’ll learn: Why recruiting is really just marketing in disguise How to turn candidates into fans — even the ones you reject The difference between “culture fit” and “culture add” How AI can free recruiters to focus on what humans do best: build relationships What every recruiter can do today to stand out as a brand If you’ve ever said, “I don’t have time to create content — I have reqs to fill,” this one’s for you. RESOURCES MENTIONED Learn More about Ribbon.ai - https://www.ribbon.ai/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Content Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Dave on LinkedIn: https://www.linkedin.com/in/dave-vu/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, Recruiting, Employer Branding, Recruitment Marketing, Talent Acquisition, AI Recruiting, Candidate Experience, HR Technology, Ribbon.ai, Workfluencer Podcast, Dave Vu, Personal Brand for Recruiters, TA Strategy, Culture Add, Hiring Innovation Learn more about your ad choices. Visit megaphone.fm/adchoices

Laurie Ruettimann has spent nearly two decades shaping how we talk about work—from CNN’s “Top Career Advisor” list to her globally recognized Punk Rock HR podcast. But behind the accolades lies a story of confidence, capitalism, and the unpaid labor of influence. In this episode, Laurie joins Rhona Pierce to pull back the curtain on what it really takes to turn credibility into a career—how she built her platform before influencer culture existed, why “being right” doesn’t always pay, and the emotional toll of being HR famous. They talk money, mistakes, and the myth of full authenticity online—and Laurie’s raw advice for anyone chasing visibility in the HR and creator world. We covered: The early days of blogging before “influencer” was a job title The moment she realized confidence had to be self-made Why being “10% more real” is enough online How unpaid labor powers most “personal brands” The financial and emotional costs of standing for something RESOURCES MENTIONED: Laurie's new LinkedIn Learning Course: https://www.linkedin.com/learning/ethical-hr-leadership/ethics-the-secret-to-driving-business-success Listen to Laurie's Podcast: https://laurieruettimann.com/podcast/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect with Laurie on LinkedIn: https://www.linkedin.com/in/laurieruettimann/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ workfluencer, Laurie Ruettimann, HR famous, Punk Rock HR, Workfluencer podcast, Rhona Pierce, personal brand, creator economy, HR tech, human resources, talent acquisition, career advice, blogging, influencer marketing, podcasting, LinkedIn Learning, keynote speaker, authenticity online Learn more about your ad choices. Visit megaphone.fm/adchoices

What if someone stole your entire career — your résumé, portfolio, headshot, even your home address? In this Workfluencer Trend Report, Rhona explores the real case of freelance writer Jolissa Skow, who discovered an imposter had been living her professional life since 2023. The impersonator used Jolissa’s identity to land contract work, participate in Slack, attend camera-off meetings, and even get paid — all while colleagues believed they were working with her. Based on Jolissa’s public LinkedIn posts and reporting by Dr. Janice Gassam Asare, this episode examines how career identity theft is emerging as a new risk for anyone building a personal brand. With job scams tripling since 2020 and 17% of hiring managers reporting deepfake candidates, the line between authentic and artificial has never been thinner. Has this happened to you? Share your questions or story at https://www.workfluencerpodcast.com — your voicemail may shape a future series on protecting your brand from impersonation. RESOURCES MENTIONED: Read Dr. Gassam Assare's article here: https://www.linkedin.com/pulse/career-identity-theft-how-one-womans-stolen-without-asare-ph-d--2zrre/ CONNECT WITH RHONA ON LINKEDIN: https://www.linkedin.com/in/rhonabarnettpierce/ personal branding, remote work, identity theft, workfluencer, Job scams, Protecting your brand, Online reputation, Career protection, Employment fraud, personal brand protection, imposter scams, remote work risks, professional impersonation Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Alder, host of Recruiting Future and co-host of The Alder Hour, has spent over 15 years shaping how the recruiting industry talks about work. With nearly 800 episodes published, his podcast is one of the most trusted sources for talent acquisition insights. In this conversation, Rhona and Matt chat about how Recruiting Future became the go-to recruiting podcast and what it really takes to build authority through consistency. You’ll hear: Why consistency matters more than virality in podcasting How audience-first thinking drives guest strategy The unique power of recruiting podcasts to influence decision-makers Why brands underestimate creator partnerships in HR tech How to stay relevant as a creator long term If you’re building influence in recruiting, employer branding, or HR, Matt’s story proves that podcasting is one of the most powerful mediums to create authority. RESOURCES MENTIONED Listen to Matt’s podcast - https://recruitingfuture.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Matt on LinkedIn: https://www.linkedin.com/in/mattalder/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, Recruiting Future podcast, Matt Alder, recruiting podcast, talent acquisition thought leadership, HR content strategy, podcasting, creator economy, audience engagement, authority building, recruitment, long-term strategy, content creation, podcasting success, influence, feedback Learn more about your ad choices. Visit megaphone.fm/adchoices

Your employees may be your best influencers—but how do you pay them fairly when they start creating content for your brand? In this episode I sit down with compensation strategist Cynthia Abbott-Kerr, founder of WellPay.ai, to explore how companies can design clear, simple, and fair systems to reward employee content creators. From commission structures and affiliate links to ownership rights and tax considerations, Cynthia shares practical strategies for building employee-creator programs that actually work. If you’ve ever wondered whether to pay per post, add stipends, or build commissions tied to store performance, this conversation is your roadmap. RESOURCES MENTIONED Visit Wellpay.ai - https://www.wellpay.ai/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Get your employees to create videos that build trust https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Cynthia on LinkedIn: https://www.linkedin.com/in/cynthiawellpay/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ ⭐️⭐️⭐️⭐️⭐️ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ employee content creators, employee advocacy, employee-generated content, fair compensation, creator pay, commission structures, affiliate links, WellPay, Cynthia Abbott-Kerr, Workfluencer podcast, workfluencer, EGC Learn more about your ad choices. Visit megaphone.fm/adchoices

Building a personal brand in today’s job market isn’t about chasing viral posts—it’s about showing up authentically. In this special takeover episode, recruiter-turned-founder Brooke Wheeler flips the mic on Workfluencer creator Rhona Pierce. Together they dive into how to build your personal brand with honesty, how layoffs and career pivots can fuel reinvention, and why companies fail when they try to script employer branding. If you’ve wondered what to share online, how vulnerable to be, or how to turn career shifts into opportunities, this conversation will give you the playbook for building an authentic personal brand that works. You'll Learn: How to brand yourself authentically without oversharing Why employer branding fails when companies script employees The simple system Rhona uses to decide what to post online How layoffs and career pivots can fuel reinvention Ways to turn conference moments into long-lasting content CONNECT WITH US: Connect With Brooke on LinkedIn: https://www.linkedin.com/in/brookewheeler/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ personal branding, employer branding, personal brand, talent acquisition, content creation, career development, business ownership, Podcast rebrand, social media influence, career pivots, LinkedIn Strategies, authentic storytelling, career creator, linkedin personal branding, workplace storytelling, employee generated content, video content strategy, layoffs career advice, authentic content creation, recruiting careers Learn more about your ad choices. Visit megaphone.fm/adchoices

It doesn’t get more Gen Z than making a TikTok to get hired at TikTok—and that’s exactly what Jade Walters did. But she didn’t stop there. From landing jobs to landing on the TEDx stage, Jade has used content creation to build a career on her own terms. In this episode, she shares how content became her biggest career tool, what Gen Z really wants from work, and why boundaries at work aren’t red flags—they’re strategy. CONNECT WITH US: Connect With Jade on LinkedIn: https://www.linkedin.com/in/jadekwalters/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ workfluencer, content creation, Jade Walters, Gen Z career advice, TikTok resumes, TEDx talk careers, personal branding, early career content, job search tips, video resumes, content creators at work, Workfluencer podcast, Gen Z workplace boundaries, career content strategy, personal brand job search Learn more about your ad choices. Visit megaphone.fm/adchoices

What happens when employee advocacy moves beyond “posting on LinkedIn” and into creating full-blown branded content? Should those employees be paid like influencers? In this episode of Workfluencer, employment lawyer and creator Heather Bussing joins Rhona to explore how companies can compensate employee-creators fairly and compliantly. We dig into: Why paying employees for branded content builds trust and authenticity How to classify and compensate employee-creators without missteps Overtime, equity, and ownership issues every HR team should consider Lessons from influencer contracts employees can adapt How HR and marketing can protect employees and unlock brand value If you’re an HR leader, TA pro, employer brand manager, or corporate content creator, this episode will help you champion employee advocacy programs the right way. RESOURCES MENTIONED Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Heather on LinkedIn: https://www.linkedin.com/in/heather-bussing-785122161/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/   Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts  ⁠https://podcasts.apple.com/us/podcast/workfluencer/id1740429498⁠ 🟢 Leave a rating on Spotify  ⁠https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr⁠ Workfluencer, employee advocacy programs, employee ambassadors, employee generated content, EGC, paying employees for content, HR compliance, influencer contracts, content ownership law, work for hire, internal influencer program, Heather Bussing interview Learn more about your ad choices. Visit megaphone.fm/adchoices

LinkedIn can be overwhelming, especially for introverts. But what if your quiet approach is actually your superpower? In this episode, certified career coach and LinkedIn Top Voice Lissa Appiah shares how she built a personal brand that converts—without being loud, posting daily, or faking confidence. You’ll learn how to: Build a personal brand on LinkedIn as an introvert Turn your side hustle into a full-time business Grow visibility without burning out Use content strategy that works for quiet creators Create LinkedIn posts that attract clients and speaking gigs Whether you're a content creator, coach, or corporate professional, this episode breaks down exactly how to grow on LinkedIn—on your terms. RESOURCES MENTIONED Visit Lissa's Website: https://weapply.ca/ Subscibe to Lissa's YouTube: https://www.youtube.com/c/LissaAppiahCareerStrategist Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Lissa on LinkedIn: https://www.linkedin.com/in/lissaappiah/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Don't forget to leave us a 5-star Review ⭐️⭐️⭐️⭐️⭐️ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, introverts, content creation, personal branding, LinkedIn, social media strategy, corporate branding, side-hustle, full time content creator Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think building a community is about finding a niche and hoping people show up. Jeremy Lyons knows better—he’s the man behind the RecOps community. From launching the first RecOps conference to building the widely read RecOps Roundup newsletter, Jeremy has turned a behind-the-scenes role into a movement. In this episode, we dig into: The four (sometimes five) pillars of Recruiting Operations—and why employer branding belongs in the mix. How Jeremy built the RecOps community during a wave of layoffs, and why neutrality became his non-negotiable. The moment his newsletter stopped being about him and started being for the community—and how that shift changed everything. Why he replaced “hot takes” with “spicy takes” (and what Scoville levels have to do with recruiting). His advice for anyone who wants to start creating content but feels overwhelmed: start small, start simple, start now. Whether you’re a recruiting pro, a corporate content creator, or someone thinking about how to build trust through content, this conversation offers both clarity and inspiration. RESOURCES MENTIONED RecOps Collective - https://www.recopscollective.com/ RecOps Roundup Newsletter - http://recops.substack.com/ Get Rhona's Newsletter - https://link.rhonapierce.com/YZEviw Perceptible Studios: Video Podcast Production - https://www.perceptiblestudios.com/ CONNECT WITH US: Connect With Jeremy on LinkedIn: https://www.linkedin.com/in/lyonsjeremy/ Connect with Rhona on LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Workfluencer, RecOps, Recruiting Operations, Recruiting Ops, Talent Operations, Hiring Operations, Talent Acquisition, Employer Branding, RecOps Community, RecOps Roundup, HR Tech, Recruiting Conferences, Community Building, Content Creation, Spicy Takes, Neutrality in Content, Newsletter Growth, HR Community, Recruiting Strategy, Candidate Experience, Talent Strategy Learn more about your ad choices. Visit megaphone.fm/adchoices

Zach Nunn, founder of Living Corporate, pulls back the curtain on what it takes to create authentic content about race and identity in the workplace. From deleting episodes with problematic guests to calling out patronizing DEI storytelling, Zach shares why most corporate diversity content misses the mark and how to create conversations that actually matter. What You'll Learn: Why Zach sometimes doesn't release podcast episodes (including one with a tech executive) The problem with DEI storytelling that treats employees like "rescued" success stories How to spot performative vs. productive conversations about workplace equity Why individual anecdotes often miss systemic issues in DEI discussions The responsibility content creators have when platforming voices How journalism's decline affects podcast integrity Real examples of authentic workplace storytelling that drives change RESOURCES MENTIONED: Visit the Living Corporate Website - https://living-corporate.com/ Takeover The Workfluencer Podcast Get My Newsletter Perceptible Studios – Video content that builds trust ****🌟 CONNECT WITH ZACH💼 LinkedIn:  https://www.linkedin.com/in/zacharynunnphr/  🌐 Website: https://living-corporate.com/  📹 YouTube: https://www.youtube.com/@LivingCorporate/  🎙️ Podcast: https://open.spotify.com/show/2mRmf9FpyH8GfhRNSQ1ZV9     🌟 CONNECT WITH RHONA💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social  📸 Instagram: https://www.instagram.com/rhonabpierce/🎵 TikTok: https://www.tiktok.com/@rhonabpierce 🌐 Website: https://www.rhonapierce.com/  📹 YouTube: https://www.youtube.com/@RhonaBPierce/     💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr Workfluencer, diversity equity inclusion, race at work, workplace conversations about race, DEI content, corporate diversity programs, authentic DEI, workplace equity, inclusion podcast, systemic racism workplace, DEI storytelling, platform responsibility, content creator ethics Learn more about your ad choices. Visit megaphone.fm/adchoices

Tired of recruiter content that chases likes but lacks substance? In this episode, discover how Andrew Lewis grew from 0 to 45K followers by mastering content creation that delivers real value and opens up new career opportunities. As Head of Talent at Worldly, Andrew shares how he carved out his unique voice, built personal branding that stands out, and earned the trust of his audience. We dive into actionable strategies for recruiters and creators who want to break free from recycled talking points and create original content that builds credibility—not just engagement. Learn how Andrew curates what’s worth sharing, turns daily recruiting challenges into high-impact posts, and balances authority with vulnerability. Plus, get tips for staying consistent with your content creation while leading a busy talent acquisition function. What you’ll learn: - How to identify your unique lane and voice as a recruiter-creator - Why selective curation matters for personal branding - The difference between content that gets clicks and content that builds long-term trust - Turning real-world recruiting challenges into high-value posts - Practical strategies for consistent content creation in TA - How personal branding can unlock new career opportunities in talent acquisition RESOURCES MENTIONED: Subscribe to The Talent Operator  Takeover The Workfluencer Podcast  Get My Newsletter  Perceptible Studios – Video content that builds trust 🌟 CONNECT WITH ANDREW LinkedIn: https://www.linkedin.com/in/andrew-lewis-31104559/ Website: http://www.talentoperator.com/ 🌟 CONNECT WITH RHONA LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/ Instagram: https://www.instagram.com/rhonabpierce/ TikTok: https://www.tiktok.com/@rhonabpierce Website: https://www.rhonapierce.com/ YouTube: https://www.youtube.com/@RhonaBPierce/ 💜 Leave a review on Apple Podcasts: https://podcasts.apple.com/us/podcast/workfluencer/id1740429498 🟢 Leave a rating on Spotify: https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr If you’re ready to elevate your content creation, boost your personal branding, and open up new career opportunities, this episode is a must-listen! Learn more about your ad choices. Visit megaphone.fm/adchoices