Explorez tous les épisodes du podcast Work Less, Earn More
| Titre | Date | Durée | |
|---|---|---|---|
| Ep 296: Is PINTEREST Still a Viable Marketing Strategy in 2025? (w/ Heather Farris) | 23 Sep 2025 | 00:43:21 | |
In this episode, I'm speaking with Pinterest marketing expert Heather Farris about optimizing Pinterest for your business in 2025. We discuss the impact of AI on the platform and why you need authentic, creator-generated content to stand out from the tidal wave of lazy AI content. Heather shares vital insights on adapting to Pinterest's algorithm changes, the importance of engaging visuals, and practical strategies for creating high-quality pins. You will learn about effective board optimization, pinning frequency, and how to streamline workflows for success. Whether you're a seasoned marketer or just starting, this episode offers essential tools to enhance your Pinterest presence and drive sales. Key takeaways include: Tune in for actionable advice to boost your Pinterest marketing efforts! Chapters: Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 295: How I Made $2.6M as a Work-At-Home-Mom (So You Can Just Copy Me) | 16 Sep 2025 | 00:36:26 | |
In this episode, I'm sharing my journey of building a successful online business while raising my (now SIX) children! I'm disclosing the effective strategies that have allowed me to thrive as both a mother and an entrepreneur. Let's dive into my business model, struggles, lessons learned, and how I have managed transitions along the way. I'll also tell you the tech and tools that have supported our business and allowed us to grow. Balancing work with family life requires setting firm boundaries and delegating tasks to others effectively. There is also a lot of value in proving a concept before scaling it up and in avoiding other (potentially costly) missteps, like a few I'll share with you here! I want to provide you the key practical insights you need for launching and growing your own online business while putting family first. Tune in to hear:
If you're eager to grow your online business without compromising family time, this episode is a must-listen! Chapters: 1:56: Understanding My Business Model 8:29: My First Customers 12:23: Scaling My Business 18:38: Tools and Software I Use 26:42: Balancing Business and Motherhood 30:34: Mistakes to Avoid 34:35: Closing Thoughts and Next Steps
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 294: Just Getting Started? Don't Waste Your Time on These Things! | 09 Sep 2025 | 00:20:40 | |
When you’re just getting started with your business, it can be so tempting to spend time on all the “fun” things like designing the perfect logo, building a fancy website, or posting every day on social media. But here’s the thing: those tasks don’t actually move the needle when it comes to making money.
Instead, I’ll show you what to prioritize right now: your product, your target audience, and your sales process. These are the core essentials that will help you start earning sooner and give you the momentum to grow. If you’re in the early stages of building your business, this episode will help you cut through the noise, stop spinning your wheels, and zero in on what actually matters most. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 293: Systems that convert ATTENTION into REVENUE (w/ Jordan Gill of Systems Saved Me) | 02 Sep 2025 | 00:53:54 | |
If you’re running an online business, you already know how important it is to have systems that actually work—not just ones that look good on paper. But turning audience attention into revenue? That can feel a lot trickier. In this episode, I’m joined by business strategist Jordan Gill, the founder of Systems Saved Me. Jordan and I dig into the most common mistakes entrepreneurs make with sales conversions, why keeping your systems simple is often the smartest move, and creative ways you can personalize and position your offers to stand out. We also talk about how tools like ChatGPT can make content repurposing a whole lot easier, and why focusing on fewer platforms might just be the fastest way to see bigger results. If you’re selling digital products or growing an online business, this conversation is packed with practical strategies to help you streamline, sell more, and avoid burnout. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 292: LLC vs Solo Proprietor vs S-Corp: What's Best for Online Entrepreneurs? | 26 Aug 2025 | 00:21:40 | |
Choosing the right legal structure for your business can feel… overwhelming. Sole proprietorship, LLC, S corp, C corp… what do all these terms even mean? And more importantly, how do you know which one is right for YOU? When I was first starting out, I had so many questions about business structures. I didn’t want to mess up something that could affect my taxes, my liability, and my long-term growth. And I know I’m not the only entrepreneur who’s felt that way. That’s why in today’s episode of Work Less, Earn More, I’m breaking down the four most common business structures and walking you through the pros and cons of each. I’ll share what I’ve personally learned from navigating these transitions myself, give you tips for when it makes sense to switch from one structure to another, and explain why it’s so important to get professional advice from an accountant or attorney. If you’ve ever felt confused about what’s best for your business—or you just want to be sure you’re set up in the smartest way possible—this episode will clear things up. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 291: How to Manage Your Business MINDFULLY (w/ Jillian Dolberry) | 19 Aug 2025 | 00:55:24 | |
In this episode, I’m joined by leadership strategist and operations expert Jillian Dolberry to talk about how you can build a reliable system for making smarter decisions in your business. We dive into why reactive management can hold you back, how to make sure your choices align with your core values, and the daily habits that keep operations running smoothly. Jillian also shares practical tips for delegating, documenting processes, and avoiding the operator trap, that all-too-common mistake of trying to do everything yourself. If you’ve been wanting to streamline your operations, empower your team, and free up more of your time to focus on growth, this conversation is full of actionable insights you can start putting into practice today. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 290: How I Plan My Week for Success | 12 Aug 2025 | 00:21:55 | |
Ever feel like there’s just too much to do and not enough time to do it all? In this episode, I’m sharing the exact weekly planning process I use to keep my business running, homeschool my kids, and still have time to breathe. I’ll walk you through how I prioritize what actually matters, set boundaries that protect my time, and build in flexibility so my week doesn’t feel overwhelming. I’ll also let you in on a little secret: sometimes procrastinating on purpose is the smartest move you can make. If you’re looking for a simpler, more strategic way to plan your week, this episode is for you. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 289: 3 Ways to Use AI to Make BETTER Content FASTER | 05 Aug 2025 | 00:13:23 | |
Ready to try Melio for yourself? You can get started with no monthly fees using their Melio Go plan, or upgrade for advanced features like batch payments, approval workflows, and W9/1099 tax tools. https://go.melio.com/gillian2025 In this episode, I’m talking about how AI is reshaping content creation, for better or for worse. While it’s easier than ever to churn out low-quality work, there’s also huge potential to create better content faster with the right strategies. I’ll share three smart ways to use AI to level up your content: coming up with ideas, repurposing across platforms, and polishing your drafts. I’ll also give you a bonus tip on automating your workflow, plus introduce a tool called Lio that makes managing contractor payments simple and flexible. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 288: Genius Ways to Use AI to WORK LESS in 2025 (with Guest Expert Dave Heath) | 29 Jul 2025 | 00:52:11 | |
In this episode, I’m joined by Dr. Dave Heath, founder of Human Focus AI, for a conversation about how entrepreneurs can use AI to run their businesses more efficiently. Dr. Heath shares why now is the time to start integrating AI, comparing it to the early days of the internet, and how adopting it early can give you a major advantage. We dive into practical ways to use tools like ChatGPT for content creation, quality control, and streamlining daily operations. He also explains how to build custom AI assistants tailored to your unique business needs and how to avoid some common mistakes. By the end of this episode, you’ll have a clear roadmap for using AI to save time, boost productivity, and stay focused on what matters most. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 287: How to Choose the Right Digital Product to Sell (Even If You're Not an Expert) | 22 Jul 2025 | 00:24:32 | |
In this episode, I’m sharing a challenge that nearly every aspiring entrepreneur faces at some point: how do you choose the right product to create and sell? I’m walking you through the five-step framework I use to help my students make this decision strategically so they can confidently create a product that sells, even if they have a small audience or feel uncertain about their expertise. Whether you’re thinking about creating a course, a digital product, or something else, I’ll show you how to identify opportunities, filter your ideas using my Four Ps method (Problem, Person, Proven, Personal Fit), and validate your concept through real customer interactions and pre-sales. I’m also sharing a practical example from one of my students, Jane Calms, who successfully launched her first course by following these exact steps. If you’ve ever struggled with indecision, self-doubt, or simply having too many ideas, this episode will give you the clarity and direction you need to move forward. Use this scoring spreadsheet to decide WHICH of your product ideas to pursue: https://gillianperkins.com/choose-what-product Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 286: Instagram Without the Burnout: How to Use Your IG Profile Like a Digital Business Card (w/ Tara Wagner) | 15 Jul 2025 | 00:45:11 | |
In this episode, I’m joined by my friend and fellow entrepreneur, Tara Wagner. Tara is an accredited small business consultant who has been through a lot in recent years, navigating chronic health challenges and long COVID while still running a successful business. We had a really honest conversation about what it looks like to build a sustainable, profitable business when life throws you curveballs and how social media, specifically Instagram, can either help or hurt in that process. Tara shared how she’s learned to treat her Instagram profile more like a digital business card: simple, strategic, and supportive of her overall business goals (without requiring hours of her time every week). If you’ve been feeling overwhelmed or uninspired by social media, I think you’ll find this conversation refreshing and encouraging. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 285: Marketing That WORKS in 2025 (and What to Leave Behind) | 08 Jul 2025 | 00:29:45 | |
AI has changed the game, making it easier than ever to create more content but also raising the bar for quality. In this episode I talk about what’s working right now, from story-driven videos and long-form interviews to the growing shift toward video and podcasts as preferred content formats.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 284: Content Marketing in LESS TIME (w/ Gabe Cox) | 01 Jul 2025 | 00:39:05 | |
In this episode, I'm excited to share a conversation I had with Gabe Cox during the Grow Your Business Without Social Media Online Conference. We talked all about how to grow your business with content marketing in a way that’s both strategic and sustainable.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 283: How to PROTECT Your Business Legally (without spending a fortune) | 24 Jun 2025 | 00:38:51 | |
In today's episode, I’m diving into a topic that every entrepreneur needs to understand: how to protect your business legally without spending a fortune. I may not be a lawyer, but after years of building and running multiple businesses, I’ve learned a lot about the legal steps small business owners need to take to stay protected and profitable.
Whether you’re just getting started or have been in business for a while, this episode will help you understand the key legal protections your business needs and how to get them in place without breaking the bank. Listen to the full episode to hear:
Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 282: BABY #6 - How I'm Prepping My Biz to Run Without Me While I'm on Maternity Leave | 17 Jun 2025 | 00:37:34 | |
As I get ready for the arrival of baby number six, I’ve been deep in preparation mode, not just at home but inside my business too. In this episode, I’m sharing exactly how I’m setting my business up to run smoothly while I step away for maternity leave.
One strategy that has been especially helpful during this season is the 12-week year system, which has allowed me to get more done in less time and stay focused on what really matters.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 281: The Only Copywriting Framework You'll Ever Need (+ How to Use AI to Write BETTER Sales Copy Than Ever Before) (with Jason Benfer) | 10 Jun 2025 | 01:10:38 | |
See what AI can do for your website with a custom Website Re-Write: https://startupsociety.shop/products/website-rewrite-client-attracting-messaging (Use coupon code WORKLESS when you check out for 40% off.) In this episode, I’m joined by copywriting expert Jason Benfer to talk all about how to write better, more strategic sales copy, especially with the help of AI. We dive into why so many entrepreneurs struggle to apply what they’ve learned from marketing or self-improvement books and how AI can help bridge the gap between knowledge and execution. Jason shares the copywriting framework he swears by, along with real examples and stories from people who have used it to transform their messaging. We also talk about Sherpa, the AI-powered tool Jason created to analyze and rewrite sales pages for better conversions. If you’ve ever felt stuck trying to write copy or wished you could partner with AI to make it easier, this episode will help you understand the foundations of good messaging and how to make it work for your business. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 280: 5 Practical Steps to Start Your First Business (as a Stay-at-Home-Mom) | 03 Jun 2025 | 00:31:09 | |
You can get started for free with Melio Go, or upgrade to one of their paid plans if you want even more advanced features: https://go.melio.com/gillian2025 If you’re a stay-at-home mom dreaming about starting your own business, I recorded this episode just for you. I’m sharing the story of how I started one of my very first online businesses, a digital product business that gave me the flexibility to earn income while staying home with my kids. In this episode, I walk you through five practical steps that will help you get your first business off the ground, even if you don’t have a big budget, technical skills, or a ton of free time. These are the exact steps I followed, and they’re designed to help you take action with confidence. I also talk about some of the challenges I faced, how I validated my idea before fully committing, and why creating simple systems early on made such a big difference in the long run. Whether you're just starting to think about business ideas or you're ready to make your first sale, I hope this episode gives you the encouragement and direction you need to take that next step.
Small Business 101: https://gillianperkins.com/free-training-small-business-101/ Work With Gillian Perkins: | |||
| Ep 279: The Power of YouTube Traffic (w/ Kwadwo Sampany-Kessie) | 27 May 2025 | 00:35:30 | |
In today's episode, I’m continuing the conversation I started over on the Online Business Podcast with Kwadwo Sampany-Kessie. We’re diving deep into the inner workings of my YouTube-based evergreen sales funnel from how I generate consistent traffic, to the way I’ve optimized conversion rates and structured my email sequences to be both effective and ethical.
I also talk about my personal journey with YouTube and how sticking to a minimal content schedule has actually helped drive significant traffic and growth for my business. If you're curious about building a more sustainable business that still gets results, this one’s for you. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 278: $4M from a... PIANO course?? w/ Jacques Hopkins | 20 May 2025 | 00:32:28 | |
In today's episode, I’m chatting with Jacques Hopkins, the creator of the wildly successful online course Piano in 21 Days, which has brought in over $4 million in sales. Jacques shares how he went from struggling to make a single sale to earning consistent five-figure months, all while teaching adults how to play piano online. We talk about his initial pricing strategy, how he started driving traffic through YouTube, and the game-changing role that sales funnels played in his business. He also walks me through how adding an evergreen webinar and a strategic discount model dramatically increased his revenue. I loved how transparent Jacques was about what worked, what didn’t, and how he’s continued to optimize his systems over time. If you’ve ever wondered whether it’s possible to build a profitable online course in a niche market, especially something in the arts or music, you’ll find this conversation incredibly encouraging and full of actionable advice. Whether you’re just getting started or looking to take your course sales to the next level, this episode is packed with real-world insight that can help you build a sustainable and scalable online business. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 277: How to Find Your Zone of Genius and Turn It Into a Business with Bonnie Christine | 13 May 2025 | 00:37:34 | |
In this episode, I’m joined by the incredible Bonnie Christine, an internationally renowned surface designer, entrepreneur, and award-winning online educator. Bonnie shares the inspiring story of how she discovered her zone of genius, that sweet spot where your greatest talents and deepest passions meet, and how that discovery completely transformed her business. We dive into what it looked like for her to go from solopreneur to building and leading a thriving multimillion dollar company. Bonnie walks us through practical steps for identifying your own zone of genius, prioritizing those tasks, and learning to delegate the rest. We also talk about how to build a strong, supportive team and why tools like time audits and SOPs (Standard Operating Procedures) are essential for creating a business that runs smoothly without you doing it all. If you’re ready to scale your business, work less, and earn more, this conversation is packed with actionable insight you won’t want to miss. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 276: The EASIEST Online Businesses to Start in 2025 (no experience needed!) | 06 May 2025 | 00:14:54 | |
In this episode, I’m sharing the top two easiest and most profitable online businesses you can start with zero experience and no budget: freelancing and coaching or consulting. I break down exactly how freelancing in roles like customer service, executive assistance, social media management, and tech support can help you start earning quickly, even if you're brand new to the online business world. I also dive into the world of coaching and consulting, exploring how you can turn your personal experience or expertise in areas like parenting, wellness, business, or tech into a thriving client-based business.
If you’ve been wondering how to break into online business without any upfront investment, this one's for you. Let’s get started. Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 275: 5 Kids, 6 Figures: Gillian Perkins’ Path to a Profitable Membership Business Fueled by YouTube | 29 Apr 2025 | 00:38:09 | |
I recently had the chance to switch roles and become the guest on Kwadwo Sampany Kessie's podcast The Art of Online Business. In our conversation, I shared the evolution of my business, my approach to simplifying offers, and how YouTube has played a major role in generating high-quality leads. I also gave a detailed look at my current business model, including my high-ticket coaching program, low-ticket membership, and YouTube course.
Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 274: How This Business Scaled to $1M in JUST 2 Years (with Dustin Riechmann) | 22 Apr 2025 | 00:45:18 | |
In today's episode, I’m joined by Dustin Riechmann, the founder of Seven Figure Leap. Dustin shares how he grew his business from the ground up to nearly a million dollars in just a few short years—all by strategically using podcast guesting and “serve calls” to attract his ideal clients.
Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 273: Why People Aren’t Buying (And How to Fix It) | 15 Apr 2025 | 00:32:08 | |
In this episode, I’m diving into a question so many entrepreneurs ask themselves at some point: Why isn’t my product selling? If you’ve ever felt like you had a great idea that just didn’t gain traction, you’re not alone, and the good news is, there’s usually a fix. I’m breaking down the misconception that having a good idea is enough to guarantee sales. Spoiler alert: it’s not. Marketing plays a huge role, and oftentimes, it’s not that your idea is bad — it’s that it needs a better strategy or a small (or big) pivot based on what your customers actually want. We’ll look at real world examples like Instagram and Airbnb to see how successful companies started with one idea, listened to user feedback, and evolved into something that people were eager to pay for. I’m also sharing how you can apply this to your own business by using the exact strategies we teach inside Validate, my program designed to help you test, refine, and position your product for success. If you're feeling stuck or unsure why your product isn’t selling like you hoped, this episode will help you reframe the problem and take actionable steps to move forward with clarity and confidence. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 272: I built a custom AI that turns my videos into blogs. (And you can too.) | 08 Apr 2025 | 00:19:16 | |
In today’s episode, I’m sharing how I’ve been using AI to turn my videos into blog posts quickly and efficiently while still keeping my unique voice. I’ll tell you all about the custom AI assistants I’ve built with the help of AI expert Dave Heath and how they’re helping me repurpose content in a way that feels authentic. No generic robotic writing, just solid blog posts that reflect my thoughts, tone, and style.
Get the free copy & paste ChatGPT prompt to build a custom GPT of your own here 👉 https://gillianperkins.com/video-to-blog-with-ai Listen to the full episode to hear:
Want to quit your job in the next 6-18 months with passive income from selling digital products online? Check out Startup Society. Have you already started your business, but it isn’t generating consistent income? Schedule a free, 30-minute strategy session with our team to get unstuck! FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 271: How to Find TIME to Work on Your Business (w/ Chelsi Jo) | 01 Apr 2025 | 00:41:25 | |
In this episode, I sit down with Chelsi Jo, a home management expert and professional business organizer, to talk about the challenges of balancing home life, homeschooling, and running a business. Chelsi shares her unique approach to organizing daily routines in a way that makes consistent work time possible—even when you’re juggling a full-time job, kids, or other responsibilities. She introduces her five-block time-blocking method, a simple but effective strategy for structuring your day to maximize productivity. We also dive into the importance of preparation, creating routines that fit your lifestyle, and making organization work for you rather than the other way around. Whether you're a busy entrepreneur, a full-time employee, or a stay-at-home parent, Chelsi’s insights will help you create structure, stay organized, and move your business forward—without feeling overwhelmed. Listen to the full episode to hear:
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| Ep 270: Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business) | 25 Mar 2025 | 00:42:53 | |
In this episode, I’m diving into the world of Meta ads including Facebook and Instagram ads with Meta ads strategist Kwadwo Sampany-Kessie. Kwadwo has a unique approach to running ads focusing not just on individual campaigns but on optimizing entire funnels and business strategies for long-term success.
Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 269: How to AUTOMATE Every Part of Your Business | 18 Mar 2025 | 00:26:14 | |
In this episode, I’m diving into how automation can help you work smarter and not harder by streamlining your business processes and increasing profitability. I’ll break down what automation really means, dispel common myths, and share real-world examples of how you can use automation in marketing, sales, customer onboarding, operations, project management, and customer support. I’ll also talk about how to balance automation with a personal touch so you can improve efficiency without losing the human connection that keeps customers engaged. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 268: How to Use the 80/20 Principle to Work Less & Earn More | 11 Mar 2025 | 00:37:39 | |
In this episode, I introduce the powerful 80/20 rule, also known as Pareto's Principle, to help you work less and achieve more. I share my personal journey of transforming my business by focusing on tasks that drive the most results and explain how this principle can revolutionize your productivity. I dive into identifying key drivers in your business, prioritizing high-impact tasks, and strategies to avoid getting trapped in busy work. I also provide actionable questions and exercises to help you pinpoint the most effective activities for business growth. Tune in to discover practical tips for leveraging your strengths and optimizing your workflow to maximize your success. Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 267: My TOP Sales Funnel Strategy (w/ Jacques Hopkins) | 04 Mar 2025 | 00:34:22 | |
In this episode, I’m sharing my top sales funnel strategy to help you grow your business and increase conversions. Inspired by my conversation with Jacques Hopkins on The Online Course Show, I break down my phased approach to YouTube call-to-action strategies, designed to maximize views and seamlessly guide viewers into my sales funnel. I’ll walk you through how I nurture relationships with my audience using opt-in offers, webinars, mini-courses, and email sequences. Plus, I’ll highlight some of the biggest mistakes entrepreneurs make like selling products no one wants, having unclear marketing messages, and struggling with visibility. You’ll also get an inside look at my core programs, including Startup Society, Validate, 100K Mastermind, and Creator Fast Track, and how they fit into my overall funnel strategy. If you're looking to build a powerful sales funnel and leverage YouTube for business growth, this episode is packed with actionable insights you won’t want to miss! Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 266: YouTube Strategy MASTERCLASS (w/ Jacques Hopkins) | 25 Feb 2025 | 00:29:59 | |
In this episode, I sit down with Jacques Hopkins on The Online Course Show podcast to talk all about YouTube growth strategies. Whether you're just starting out and working toward your first 100 subscribers or looking to scale to hundreds of thousands, we cover the key strategies, content quality, and posting frequency that can help you succeed. We also dive into why YouTube is the best platform for content marketing and the impact of long-form versus short-form content. If you're ready to get started or take your YouTube channel to the next level, this episode is for you! Listen to the full episode to hear:
FREE Resources to Grow Your Online Business:
Work with Gillian Perkins:
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| Ep 265: I'm Starting a SHOPIFY Store from Scratch | 18 Feb 2025 | 00:43:43 | |
I’ve been working on something new behind the scenes, and I’m finally pulling back the curtain. Over the past few months, I’ve been building a brand-new digital product shop, The Startup Shop. In this episode, I’ll walk you through the entire process, from choosing the right platform to designing digital products, and handling unexpected expenses. I’ll also share how the online education space is evolving and why that played a big role in my decision to start this new project. If you’re thinking about creating your own online business or expanding your digital product offerings, this episode will help you avoid common pitfalls, set up efficiently, and launch with confidence. Plus, I’ll give you a sneak peek at my launch plan, including special promotions and discounts available during launch week, starting Monday, February 24th! Listen to the full episode to hear:
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| Ep 264: 4 Finance Roles You Should Hire to Grow Your Business (with Kendra James Anderson) | 11 Feb 2025 | 00:42:35 | |
In this episode, I sit down with Kendra James Anderson, a financial expert who specializes in empowering women-owned businesses and entrepreneurs. Kendra breaks down the essential roles of bookkeepers, accountants, and CFOs—helping you understand exactly who you need on your team and why. She also shares invaluable tips on keeping your financial records clean and organized, so you can make smarter decisions for your business. Tune in to learn practical strategies that will help you manage your money more confidently and grow your business with financial clarity! Listen to the full episode to hear:
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| Ep 263: The 30-Minute Rule for YouTube Growth (YouTube Strategy) | 04 Feb 2025 | 00:27:19 | |
Growing a YouTube channel doesn’t have to take hours of work every day. In this episode, I break down the 30-Minute Rule—a simple YouTube strategy designed for busy creators who want consistent growth without burnout. I share how I’ve applied this approach to build my own channel, focusing on strategic planning, efficient filming, and smart editing to make the most of limited time.
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| Ep 262: How to Use YouTube to Grow Your Business (with Chelsi Jo) | 28 Jan 2025 | 00:36:56 | |
In today's episode, I had the pleasure of chatting with Chelsi Jo, the creator of Systematize Your Life. Chelsi is a powerhouse entrepreneur who’s already built an incredible online business with her successful podcast, a multi-six-figure course business, and a thriving social media community. Now, she’s ready to tackle a new challenge: growing her presence on YouTube.
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| Ep 261: Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary | 21 Jan 2025 | 00:30:48 | |
If you’re a solopreneur, it might feel impossible to imagine the day when you’ll hire a team to help run your business. I know exactly how that feels—I’ve been there too. But as my business grew, I learned a lot about what it takes to build a team and, just as importantly, how to pay them. In this episode, I’m sharing my journey from being a one-woman show to leading a team of 10. I’ll walk you through the pros and cons of different compensation models—hourly pay, retainers, salaries, and project-based payments—and reveal the lessons I’ve learned along the way. Plus, I’ll share how shifting to project-based payments transformed my team’s efficiency and helped us work smarter, not harder. Whether you’re dreaming of hiring your first team member or managing a growing group, I’ll give you practical tips to create a compensation strategy that fits your business and supports your goals. Listen to the full episode to hear:
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| Ep 260: Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan) | 14 Jan 2025 | 00:30:58 | |
As online business owners, we all want to attract more traffic and generate leads without spending endless hours creating content or running ads. That’s why, I’m sitting down with SEO expert Faith Hanan to explore practical, no-fluff strategies that work—especially for those of us selling digital products. We dive deep into the essentials of optimizing your main website pages and why thorough keyword research is the foundation of any successful SEO plan. Faith explains how understanding your customers' search behavior can transform your website into a traffic magnet. If you’ve been wondering how to make your website work harder for you or how to use SEO to grow your business sustainably, this episode is packed with the insights you need. Listen to the full episode to hear:
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| Ep 259: How to Use Networking & Live Events to Grow Your Business | 07 Jan 2025 | 00:42:07 | |
In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry. We also discuss the critical role of follow-up after an event. It's not just about exchanging business cards—it’s about building relationships that last beyond the conference or meeting. I share some of the methods I’ve used to stay in touch with people and keep those connections alive. Drawing from our experiences at conferences like ConvertKit's Craft and Commerce, we offer actionable advice on how to prepare for networking events, how to engage meaningfully with others during the event, and how to use tools like business cards, lead magnets, and follow-up emails to stay top of mind. Whether you’re new to networking or looking to refine your approach, this episode is packed with practical tips that can help you maximize your impact and grow your business. Listen to the full episode to hear:
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| Ep 258: How to Set Yourself Up for the MOST SUCCESSFUL New Year | 31 Dec 2024 | 00:31:08 | |
As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.
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| Ep 257: Should you use a PODCAST to grow your business? (with Stefanie Gass) | 24 Dec 2024 | 00:42:05 | |
In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content. We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired her to start her podcast and how it transformed her business, allowing her to reduce time spent on social media while increasing revenue. Together, we break down the essentials of choosing the right platform—whether it’s podcasting, blogging, or YouTube—and why starting simple can be the smartest move. Stefanie also shares actionable advice on creating a sustainable sales funnel, leveraging organic marketing strategies, and monetizing effectively. Listen to the full episode to hear:
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| Ep 256: Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs | 17 Dec 2024 | 00:44:04 | |
In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what doesn’t.
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| Ep 255: How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese | 10 Dec 2024 | 00:46:16 | |
In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and highlights why consistent selling is so crucial for success. Listen to the full episode to hear:
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| Ep 254: Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...) | 03 Dec 2024 | 00:33:53 | |
In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.
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| Ep 253: Do webinars STILL WORK to sell online courses? | 26 Nov 2024 | 00:30:05 | |
In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want. I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy. If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in! Listen to the full episode to hear:
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| Ep 252: Podcasting VS YouTube: What will grow your audience FASTER? | 19 Nov 2024 | 00:33:02 | |
In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers. Listen to the full episode to hear:
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| Ep 251: Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson | 12 Nov 2024 | 00:50:38 | |
In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way! Listen to the full episode to hear:
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| Ep 250: online business CHANGED in 2024... here's how to stay profitable. | 05 Nov 2024 | 00:14:33 | |
In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul. Listen to the full episode to hear:
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| Ep 249: How He Bootstrapped a $3M/year Software Company (with Josh Haynam) | 29 Oct 2024 | 00:24:35 | |
In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.
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| Ep 248: Why YOUTUBE Is the Best Way to Grow Your Audience in 2025 | 22 Oct 2024 | 00:40:07 | |
In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources. Listen to the full episode to hear:
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| Ep 247: Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan) | 15 Oct 2024 | 00:37:47 | |
In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.
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