Work Less, Earn More – Détails, épisodes et analyse

In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the most of your time. Additionally, Tracy shares insights on how to organize your business assets for maximum productivity and streamline your operations with effective processes. Throughout our conversation, Tracy offers a wealth of personal anecdotes, actionable tips, and tried-and-true strategies to help you streamline your business operations and reclaim your time. Whether you're drowning in digital files or struggling with time management, this episode is packed with insights that will help you take control and get organized.

Listen to the full episode to hear:

• How to develop a mindset that supports effective organization.
• Strategies for managing and organizing digital files efficiently.
• Practical tips for optimizing time management and scheduling.
• Insights on organizing business assets and streamlining operations.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Learn more about Tracy: https://simplysquaredaway.com/bio/

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively. You’ll get valuable insights on how to start and grow an online business, make the most of your webinars, and turn leads into sales. 

Listen to the full episode to hear:

• Brian's journey from corporate employee to seven-figure entrepreneur
• Strategies for scaling online businesses and generating passive income
• Tips for creating and structuring effective webinars
• An introduction to my 100k Method and automated sales funnel strategies

FREE Resources to Grow Your Online Business:

• The 100K Method Podcast series: https://www.gillianperkins.com/the-100k-method
• Listen to my interview with Brian: https://www.gillianperkins.com/blog/two-million-dollar-businesses-in-just-two-years

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

In today's episode, I had the pleasure of diving deep into the world of SEO with the incredibly knowledgeable Kate Toon. We delved into strategies for effectively promoting online courses through content marketing and search engine optimization. Kate emphasized the importance of grasping search intents, conducting meticulous keyword research, and crafting top-notch, captivating content tailored to the informational and investigational needs of potential buyers.

Our conversation spanned the current and future landscape of SEO, touching on the implications of AI-generated content and offering practical advice on content creation frequency. Kate walked me through the step-by-step process of keyword research, illuminating how to write content that secures a place on Google's rankings, and shed light on the significance of domain authority and backlinks.

Furthermore, Kate shared valuable insights into the ongoing evolution of SEO, highlighting the pivotal role of brand and personal connection in content marketing. She also provided invaluable tips for amplifying and maintaining website content to ensure consistent SEO success.

Listen to the full episode to hear:

• Insight into effective strategies for promoting online courses through SEO and content marketing.
• Understanding the importance of search intents, keyword research, and high-quality content creation.
• Practical advice on optimizing website content to rank higher on Google and improve SEO performance.
• Valuable insights into the evolving landscape of SEO, including the impact of AI-generated content and the role of brand and personal connection in content marketing.

FREE Resources to Grow Your Online Business:

• Grab our free course, Small Business 101: https://gillianperkins.com/free-training-small-business-101/ 
• Write a Profit Plan for Your Business : http://gillianperkins.com/free-profit-plan 

Work with Gillian Perkins:

• Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind 
• Get your online biz started with Startup Society: https://startupsociety.com 
• Learn more about Gillian: https://gillianperkins.com 
• Instagram: @GillianZPerkins

Financial freedom is a common goal and an amazing thing to experience, but it often gets tied together with the idea of penny-pinching today so that you can save for the future, with the end goal being to amass as much money and stuff as possible.

Regular people call this saving for retirement. Others take it to an extreme and call it F.I.R.E: Financial Independence, Retire Early.

And some people don't save at all and just hope for the best. 

But a lot of us somewhat goal-oriented folks at least feel like we should be making sacrifices today so that we can eventually retire fabulously wealthy.

Whether or not we successfully do that, of course, is up to our personal motivation, willpower, and ability to strategize.

But is accumulating money and stuff even truly the highest ideal? Should it really be our priority? Do we really need to feel guilt over not making those sacrifices today?

Listen to the full episode to hear:

• How feeling financially secure is a moving goalpost with diminishing returns on your happiness
• Five priorities that guide the way I save for the future
• Why you have more control over what you earn than what you can save
• How to make your spending intentional rather than emotional
• How I shifted my mindset to being a good steward of my finances

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!

Instagram: @GillianZPerkins

I have a new baby!

Surprised? So was I!

Meet Ezra Perkins. He’s almost three weeks old and he arrived three weeks early, so he truly was a surprise for us.

Today I want to take a few minutes to share the story of Ezra’s birth because it’s kind of a funny story.

Listen to the full episode to hear:

• How Ezra surprised us on our 10-year anniversary trip to the beach

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Have you ever had a moment of clarity when you suddenly realized that your life doesn’t have to be the way that it is?

Maybe it’s when you see someone else’s life, or something on Instagram, and you see how beautiful it is and you wonder, why doesn’t my life look like that, or feel like that?

Sometimes it’s the moment when we realize the only reason our life is the way it is–that we live where we live, have the friends we have, eat the food that we eat–is because we’re in the habit of doing them.

The good news is that regardless of whatever led you here right now, you can start making different decisions and completely transform your life.

And it doesn’t have to take years. In as little as six months, your life could look dramatically different.

So today, I’m sharing the fundamentals that will take you from where you are now to where you really want to be and make dramatic changes in your life.

Listen to the full episode to hear:

• Six ways to categorize and clarify the changes you want to make
• How to decide what area of your life to focus on first
• The major mindset shifts that will help you make big changes
• Why setting quantifiable goals is essential to making plans and staying motivated

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

There are two big reasons I wanted to talk to Jereshia Hawk.

First, a few years ago she overhauled her business to make it more streamlined, a move that has proved wildly successful. I wanted to know what that looked like from the inside, what simplifications she made that had such a big impact, and if there were other factors that contributed to the way her business took off like a rocket.

Secondly, I wanted to nerd out about sales funnels and sales systems. I love getting into the nitty gritty details with people who have really successful sales systems. Jereshia has a system that is driving her multimillion dollar business, so obviously something is working, and I wanted to get the scoop on how her systems work, how she’s getting leads, and how she’s turning those leads into customers.

Thankfully, she agreed to do a deep dive with me and I’m so excited to share it with you.

Jereshia Hawk is a sought after business coach and sales expert who grew her business from $0-2 million in less than 4 years with organic marketing, a lean team, and high profit margins. She helps high-achieving experts launch and scale leveraged group coaching programs by packaging and positioning their intellectual property and strategically repurposing live videos to generate new leads. Jereshia’s mission is to help narrow the racial wealth gap by helping 100 women of color (and their allies) per year build and run million-dollar online coaching businesses that contribute to a ripple effect of positive impact and lasting legacy.

Listen to the full episode to hear:

• How simplifying the business solidified how her audience perceived her, and why that translated into sales
• How Jereshia made the call for which offers to drop, and where to put her focus
• How she validated the demand for Leverage before committing to the program
• Why Jereshia says a more personal, human approach to sales is necessary for higher price point programs
• The three simple steps in Jereshia’s sales funnel

Learn more about Jereshia Hawk:

• jereshiahawk.com
• Instagram: @jereshiahawk

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Is bigger, always better?

The point of running a business is to make money. Making more money means your company is more successful. And a bigger business makes more money, right?

Well, not always. Turns out the profit margins on big businesses can be razor thin, or even non-existent.

It can be easy to get caught up in messages that you should grow your business to be as large and as successful as possible. But is that really your goal? 

Not if you’re like most people who want to run their own businesses. 

You probably started your business because you wanted freedom, a flexible schedule, to be your own boss, and to create a better lifestyle for your family.

So how do you achieve those goals? 

By taking a minimalist approach.

Listen to the full episode to hear:

• Why bigger business can mean higher costs, more effort, and less profit
• How simplifying your revenue streams and offerings actually helps you earn more money, with less time and effort
• What minimalism means for your business

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Resources:

• The Minimalists

I frequently get questions about affiliate marketing, and it’s something that I do myself.

If you’re not familiar with affiliate marketing, the short version is that you promote someone else’s products in exchange for a commission whenever you make a successful sale.

But there is a lot of confusion and false perceptions about what affiliate marketing is, who it’s a good option for, and how it could fit into your business strategy.

So today, I’m going to give you a complete rundown of affiliate marketing so you can really understand whether or not it’s the right fit for you that will make the best use of your time, and will make you the most money.

To help me, I’ve got Startup Society and 100K Mastermind member, Denise Wilbanks. She’s going to interview me with all of her questions about affiliate marketing, so you can learn along with her.

Denise Wilbanks is the boss babe behind This Is My Everybody, where she is passionate about helping overwhelmed women to simplify their life, home and business so that they can start creating a life filled with what matters most to them.

Denise believes in living a life you love, pursuing your biggest dreams, and surrounding yourself with what matters most to you. Living a simple life clears a path to get you there.

Listen to the full episode to hear:

• The differences between affiliate marketing, referrals, sponsorships, and ad networks
• Why successful affiliate marketing serves your business and your audience
• Where to start when you’re looking for affiliate programs
• Questions to ask yourself when you’re thinking about adding affiliate marketing to your business strategy

Learn more about Denise Wilbanks:

• This Is My Everybody
• YouTube: This Is My Everybody
• Facebook: @thisismyeverybody
• Instagram: @thisismyeverybody
• Pinterest: @thisismyeverybody

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins

Studies have shown that email marketing, when done right, earns about a dollar per subscriber, per month. So if you have a thousand subscribers, you could earn $1000 per month. And the more you grow your list, the more potential you have to earn money just from your email marketing.

So are you hitting that mark?

If not, the sequences I’m going to share with you will help you get more strategic with your email marketing and convert more of your subscribers into paying customers.

And even if your list is still small, implementing these strategies now can help ensure that you don’t leave money on the table as your list continues to grow.

Today, I’m going to walk you through four email sequences that will help you consistently make money without having to constantly hustle for clients or run live launches. 

Listen to the full episode to hear:

• Why you need a welcome sequence for new subscribers
• How to set up an evergreen sales sequence so you have consistency in your revenue
• What your abandoned cart emails need to say to your customer
• How a cold subscriber sequence improves your open rate and saves you money

Learn more about Gillian:

• Small Business 101
• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• Instagram: @GillianZPerkins