Insights on the power of social proof versus big promises when it comes to building a successful coaching business. As someone who has been able to sell high-ticket services through a sales page, Jo reflects on how showcasing real client stories and outcomes was a key driver of her success.

She acknowledges the challenge of competing against coaches who make lofty claims about fast results and high incomes, and explains why her approach of prioritising proof over promise has been so effective.

Listeners will learn practical strategies for building a library of social proof, from quick testimonials to in-depth case studies, as well as tips for those just starting out who may not feel they have much proof yet.

The message is clear - in a world where potential clients are growing increasingly skeptical of over-the-top claims, genuine social proof can be the secret weapon that transforms your ability to attract and convert clients.

[00:00 - 03:00] Introduction to the podcast, Jo's background, and the challenge of competing against coaches making big promises

[03:00 - 05:00] The power of proof over promise in attracting clients

[05:00 - 08:00] Strategies for over-delivering and quickly generating testimonials

[08:00 - 10:00] Documenting client progress and transformations

[10:00 - 12:00] Collecting diverse testimonials and case studies

[12:00 - 14:00] The importance of video testimonials and leveraging social proof

[14:00 - 16:00] Continuously updating and showcasing social proof

[16:00 - 17:00] Tips for those starting out with limited proof

[17:00 - 18:00] Summary and call to action

Useful Links

Offer to Market in 30 Days - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Let's explore the importance of pre-launch phases in building successful coaching programs. Jo shares her personal experiences, the common pre-launch mistakes such as insufficient planning, neglecting audience building, inconsistent messaging, ignoring data, and weak value propositions.

00:00 76. 5 Pre-Launch Mistakes That Are Costing You Thousands

00:41 Introduction and Personal Update

01:00 The Importance of Pre-Launch Phases

01:45 Common Pre-Launch Mistakes

02:48 Building and Engaging Your Audience

04:19 Crafting Consistent Messaging

05:30 Tracking Metrics and Data

06:07 Creating a Strong Value Proposition

06:30 Executing a Successful Pre-Launch

08:56 Key Elements of a Pre-Launch Strategy

13:27 The Power of a Waitlist

18:07 Upcoming Program: Offer to Market in 30 Days

19:52 Conclusion and Final Thoughts

Useful Links

Offer to Market in 30 Days programme - starts 16 September

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo Lott demystifies the concept of a "business strategy" and breaks it down into five core components that are essential for building a successful coaching business. She emphasises the importance of taking action and not getting bogged down in the planning stages, encouraging listeners to create a simple, usable strategy that can be iterated upon as their business grows.

1. Defining a Business Strategy [00:02:00 - 00:03:59]
2. The Five Core Components of a Business Strategy [00:04:00 - 00:10:59]
3. Clarity (Purpose, Mission, Vision, Brand) [00:04:00 - 00:05:59]
4. Offer (What you're selling) [00:06:00 - 00:06:59]
5. Marketing (How you'll get your business known) [00:07:00 - 00:07:59]
6. Finances (Goals, Pricing, Legal Structure) [00:08:00 - 00:09:59]
7. Operations (Systems, Processes, Team Management) [00:10:00 - 00:10:59]]

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo shares a case study conversation with her client Zoe Fenn. Zoe's journey highlights the challenges of running a business alone, even with prior experience, and the invaluable support and guidance Jo's programme provided. Zoe's testimonial exemplifies the transformative impact Jo aims for with her clients.

Show Notes:

[00:00 - 02:00] Introduction and background on the podcast's focus.

[02:00 - 03:00] Jo's excitement to share Zoe's case study and the significance it holds for her.

[03:00 - 04:00] Zoe's background and the challenges she faced before joining Jo's program.

[04:00 - 06:00] The valuable support and resources Zoe found helpful in the program.

[06:00 - 08:00] The results and progress Zoe achieved through the program.

[08:00 - 10:00] Zoe's success in selling her group program and creating an individual program.

[10:00 - 11:00] Zoe's biggest takeaway: staying focused on the client's needs and perspective.

[11:00 - 13:00] The importance of understanding the client's language, priorities, and challenges.

[13:00 - 15:00] The difficulty of seeing one's own blind spots and the value of external support.

[15:00 - 16:00] Zoe's plans for designing and delivering her group program.

[16:00 - 17:00] Zoe's recommendation of Jo's program to others feeling entrepreneurial.

[17:00 - 19:00] Zoe's praise for Jo's expertise, responsiveness, warmth, and coaching approach.

[19:00 - 20:00] Jo's closing remarks and call to action.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Listen in for five lessons Jo wishes she'd known five years ago when she quit her job and trained as a coach. These lessons are valuable insights for both new and experienced coaches who want to grow their businesses and move forward.

Show Notes with Time Stamps:

[00:00:00] - Introduction to the podcast and Jo Lott.

Lesson 1: Get Clear on Your Niche and Ideal Client [00:01:00]

• The mistake of being a generalist and working with anyone.
• The importance of niching down and being specific about your target market.
• Examples of niching down (e.g., coaches already earning £10K per month)

Lesson 2: Learn to Become Comfortable with Being Visible [00:04:00]

• The necessity of being visible, whether through social media or other methods.
• Finding a consistent approach that works for you.
• Having a mission and goal beyond just financial success.

Lesson 3: Focus on Delivering Great Results [00:06:00]

• The importance of case studies and testimonials for business success.
• Continuously reflecting on how to improve and support clients.
• The balance between pure coaching and mentoring/sharing experience.

Lesson 4: Don't Undervalue Yourself [00:08:00]

• The tendency for coaches to undercharge their services.
• The importance of researching and charging professional rates.
• The relationship between price and perceived value.
• Gradually increasing prices as you gain experience and credibility.

Lesson 5: Find Your Community [00:11:00]

• The difficulty of doing this alone and the importance of community.
• Surrounding yourself with like-minded individuals and positive environments.
• Jo Lott's program, "The Business of Coaching," as a potential community.

Final Thoughts [00:13:00]

• Having faith and believing in the possibility of success.
• Taking consistent action to build faith.
• Success may not always look like the initial vision.

[00:15:00] - Closing remarks, free resources, and call to action.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Listen in for a comprehensive step-by-step guide to starting and growing a successful coaching business. Drawing from Jo's personal journey and experience, she provides practical tips, strategies, and insights to help coaches overcome fears, build confidence, and create a thriving business. Whether you're just starting out or looking to take your coaching business to the next level, this episode offers invaluable advice and actionable steps to achieve your goals.

Timestamps:

[00:00:00] Introduction

[00:01:00] The Importance of Foundational Steps

[00:02:00] Personal Journey: From Self-Doubt to Confidence

[00:03:00] Daily Practices for Success

• Morning affirmations
• Daily meditation
• Celebrating wins
• Overcoming limiting beliefs
• Gratitude journal
• Confidence course
• Positive intelligence course
• LinkedIn challenge

[00:06:00] Balancing Time and Effectiveness

[00:07:00] Essential Steps to Start Your Coaching Business

• Overcoming fear
• Vision, mission, and values
• Setting financial goals
• Deciding on a business format and setting up a business bank account
• Setting up professional indemnity insurance

[00:09:00] Marketing and Identifying Your Niche

[00:10:00] Creating Tangible Offers and Growing Your Audience

[00:11:00] Final Tips and Website Setup

• Website and email address
• Onboarding system and contracts

[00:12:00] Summary and Caveat

• Mastering marketing and sales as a skill
• Investing time and money into learning

[00:14:00] Special Offer for Jo Lott's Mentorship Programme

[00:15:00] Closing Remarks and Free Resources

Useful Links

Onboarding and Retention Guide (£7)

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Let's explore the most lucrative and profitable coaching niches to help you find your niche sweet spot. Jo emphasises the importance of getting niche-specific to attract clients motivated to pay for solutions to their real problems. She dives into six promising niches - business, executive/leadership, financial, career, life, and relationships - sharing high-level strategies for positioning your services.

Timestamps:

[00:00 - 02:00] Introduction

[02:00 - 06:30] Business & Executive/Leadership Coaching Niches

[06:30 - 09:30] Financial & Career Coaching Niches

[09:30 - 12:00] Life & Relationship Coaching Niches

[12:00 - 14:00] Recap & Closing Thoughts

Whether you're just starting out or re-evaluating your niche, this episode will help you find your lucrative coaching focus.

Useful Links

FREE LIVE Workshop: How to become the go-to-coach - 24 May 10am-11.15am.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo gets tough and challenges coaches to adopt a "no excuses" whatever-it-takes mindset, especially in the early years of building their business. She shares the importance of hustle periods, taking imperfect action, being resourceful about generating income, and operating with a relentless determination to find a way to make your coaching business thrive no matter what.

Show Notes:

[00:00:00] - Introduction

[00:01:00] - The reality that building a coaching business requires intense periods of hustle and giving up things in the first 2 years.

[00:02:00] - Key mindsets for success: The Hustle Mindset of concentrated, intense effort for periods, then recuperating.

[00:03:00] - Example of Jo's recent 6-week launch period with intense, daily showing up.

[00:04:00] - Embracing a "no excuses" mentality of "I can and I will - watch me."

[00:05:00] - Getting past perfectionism/paralysis and taking imperfect action to build momentum.

[00:06:00] - Balancing hustle with feminine receiving energy. Don't underestimate the power of short hustle periods.

[00:07:00] - Jo's "Offer to Market in 30 Days" program that catapults clients forward through an intense 30-day sprint.

[00:08:00] - The need to develop emotional capacity for hustle through doing it.

[00:09:00] - You wouldn't stop/start this way in a job - be consistent with your business.

[00:10:00] - Using accountability partners and planning to take imperfect action daily.

[00:11:00] - Getting over the shame of making money outside of coaching when you need cashflow.

[00:12:00] - Being willing to do things you don't love if needed to generate income for your business.

[00:13:00] - Resourcefulness as a coach - finding creative ways to market, partner, create offers when resources are limited.

[00:14:00] - Case study of a client getting a part-time coaching job alongside her business.

[00:15:00] - The simple but not easy path of operating from "I'll find a way no matter what."

[00:16:00] - Closing thoughts - tap into grit, resilience and a resourceful mindset.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Let's discuss the often overlooked importance of creating your own signature coaching framework. Jo provides a step-by-step process for developing a unique methodology that can help you stand out in your niche, command higher rates, streamline your delivery, and elevate your expertise.

Show Notes

[00:00:00] Jo starts by highlighting three key reasons why coaches should consider creating their own signature framework:

[00:01:35] It allows you to command higher rates by shifting the focus away from hourly pricing to the value of your comprehensive system and results.

[00:03:50] It streamlines and scales your delivery by providing an established process to move clients through, preventing you from reinventing the wheel with each new client.

[00:04:45] It elevates your expertise and authority by demonstrating a well-thought-out process for guiding clients from start to finish.

[00:06:30] Jo then outlines a five-step framework creation process:

[00:06:45] Get hyper-focused on your niche and the specific transformation/outcome you want to focus on.

[00:07:35] Map out the transformational journey you'll take your clients on, typically consisting of 3-6 phases or steps.

[00:08:40] Add your unique methodologies and models – your "special sauce" that differentiates your approach.

[00:10:45] Systematise and create supporting materials (worksheets, assessments, etc.) to smoothly deliver your process.

[00:12:45] Map out how you'll package and offer your framework (e.g., high-ticket coaching programme, digital course, book, etc.).

[00:14:20] Throughout the episode, Jo emphasises the importance of niching down, innovating your approach, and positioning yourself as the go-to expert in your field. She also stresses that while supporting materials are helpful, the true value lies in your coaching expertise and ability to guide clients through the process.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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This episode dives deep into the powerful role that storytelling can play in attracting coaching clients and building a successful coaching business. Joanna discusses the psychological reasons why stories resonate so deeply with us as humans, tapping into our emotions and creating a sense of connection and relatability. She explains the "hero's journey" narrative arc that is found in so many stories we love, and why this universal story structure tends to resonate across audiences.

[00:00 - 1:00] Intro about the Women in the Coaching Arena podcast

[1:00 - 2:00] Introduction and overview of the storytelling topic

[2:00 - 4:30] Understanding the psychology behind storytelling: mirror neurons, tapping into emotions, the hero's journey arc

[4:30 - 7:00] Types of stories for coaches: personal hero's journey, client success stories, inspirational stories, educational stories

[7:00 - 10:00] How to craft compelling stories with key story elements and vivid details

[10:00 - 12:30] Using metaphors and analogies effectively in storytelling

[12:30 - 15:00] Incorporating stories into your marketing: website, emails, social media, sales calls

[15:00 - 16:30] Summary of why storytelling is powerful for attracting clients and building know, like and trust

[16:30 - 17:00] Call to action to utilise storytelling

Joanna emphasises that stories create the critical emotional connection that allows prospects to know, like and trust you - which is essential for converting them into paying clients. The episode is packed with motivating examples and strategic advice for coaches looking to harness the power of storytelling in their businesses.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you're a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.

Timestamps:

00:00 - Introduction

01:00 - The importance of focusing on what you want to grow, not lack

03:00 - Mindset #1: Celebrate wins and look for positives

Jo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.

04:00 - Mindset #2: Unwavering commitment to showing up for ideal clients

Jo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.

05:00 - Mindset #3: Stepping out of comfort zones

Jo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.

07:00 - Mindset #4: Taking radical responsibility

Instead of victim mentality, Jo's star clients examine what separates them from elite performers and own their actions.

09:00 - Mindset #5: Willingness to experiment and possibly fail

The most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.

11:00 - Recap of the 5 mindsets and Jo's personal commitment to pushing her own boundaries

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo Lott discusses powerful strategies for coaches to rapidly expand their audience and client base through exponential growth activities. Instead of relying solely on slow-building tactics like social media, Jo shares four high-impact approaches that can lead to significant growth in a short period of time.

Key Points:

Introduction (0:00-2:00)

• The power of exponential growth vs linear growth for building an audience
• Why social media alone has limits for rapidly growing your coaching business

Exponential Growth Strategy #1: Guest Appearances (2:00-4:00)

• Getting featured on other people's podcasts, videos, blogs, etc. to tap into their existing audience
• How to identify the right hosts/creators who have your ideal clients
• The benefits of borrowed trust and credibility

Exponential Growth Strategy #2: Speaking (4:00-7:00)

• Pitching yourself to speak at conferences, seminars, meetups, etc. attended by your target clients
• An example of how one client landed huge speaking opportunities that resulted in new clients
• Tips for getting accepted as a speaker, even early on

Exponential Growth Strategy #3: Leveraging Existing Audiences (7:00-9:00)

• Working with complementary coaches/influencers to get featured in front of their audiences
• A success story of a client who gained 700 Instagram followers and 48 discovery calls in 24 hours

Exponential Growth Strategy #4: Online Advertising (9:00-11:00)

• Using paid ads on Facebook, Instagram, Google, YouTube to accelerate your reach
• The need for upfront investment, having the backend set up properly, and a learning curve

Closing Thoughts (11:00-13:00)

• Balancing exponential growth with your own consistent audience building
• The benefit of having accountability and support in implementing these strategies

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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In this game-changing episode, Jo discusses the secrets to mastering discovery calls. Whether you're struggling with conversions or looking to refine your approach, this episode offers invaluable insights to transform your coaching business. Learn from real-world case studies, avoid common pitfalls, and discover actionable strategies to turn prospects into paying clients.

Timestamps:

00:00 - Introduction and personal update

01:00 - The crucial importance of discovery calls in coaching

03:00 - 5 key reasons why discovery calls are vital for your business

05:00 - The 5 essential elements of an effective discovery call

07:00 - Case study: How one coach quadrupled her client base

09:00 - Common mistakes to avoid during discovery calls

11:00 - The importance of practice in mastering discovery calls

13:00 - 2 actionable tips to immediately improve your discovery calls

14:00 - Episode summary and key takeaways

15:00 - Information about Jo's coaching program for deeper insights

16:00 - Closing thoughts on the transformative power of discovery calls

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

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Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here's a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives.

Key Takeaways:

1.Front Door Focus on A to B Transformation - [00:01:00]

Emphasise a simple, relatable 'I help' statement that speaks directly to what your clients actively seek, ensuring you address their front door needs before exploring deeper issues.

2.Is It a Bleeding Neck Problem? - [00:05:00]

Prioritise urgent, pressing problems that your ideal client needs to resolve immediately, rather than nice-to-haves that lack urgency in their eyes.

3.Demonstrated Through Concrete Ideas - [00:09:00]

Develop clear, compelling offers that solve specific problems quickly and effectively, avoiding over-complication and focusing on immediate value.

4.Your Point of View - [00:12:00]

Share your unique perspectives, beliefs, and stories to stand out in the crowded coaching market, creating a niche of one that attracts clients to your distinctive edge.

Conclusion:

[00:13:00] Jo underscores the importance of continually refining your business edge, beyond mere tactics like DMs or ads, toward building a robust and distinctive coaching practice.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

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There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson's business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world.

Timestamps:

[00:00:00] - Intro and welcome

[00:01:00] - Jo introduces the episode and the conversation with Louise Thompson

[00:02:00] - Louise shares her background and coaching niche

[00:03:00] - Louise discusses joining Jo's program, The Business of Coaching, and her motivations

[00:04:00] - The turning point that led Louise to invest in the program

[00:05:00] - How the program's community and approach were most helpful for Louise

[00:06:00] - Changes in Louise's business since joining the program

[00:07:00] - Louise's success story of growing a large following on TikTok

[00:08:00] - An update on Louise's current client roster

[00:09:00] - Discussing TikTok strategies with Jo

[00:10:00] - Louise's biggest takeaways from the program

[00:11:00] - What's next for Louise's business

[00:12:00] - How the program boosted Louise's confidence

[00:13:00] - Who Louise would recommend the program to

[00:14:00] - What others should know about working with Jo

[00:15:00] - Jo's reflections and lessons from Louise's story

[00:16:00] - Details on joining Jo's Business of Coaching program

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

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Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey.

Introduction

• Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit - the encouragement to persist in your business.
• She emphasises the hardest part of business growth: going from zero to one client and the significant energy and effort it requires during the initial years.

Main Points with Timestamps:

• [00:01:00] Overcoming the initial hurdles of starting a business, including self-doubt, comparison, and the slow pace of growth.
• [00:02:00] The unexpected challenges of entrepreneurship and the personal growth and courage it demands.
• [00:03:00] The significance of dreaming big and trusting that your dreams are there for a reason, guiding you towards making a difference.
• [00:04:00] Jo shares personal anecdotes to illustrate how early passions and dreams can indicate your true calling.
• [00:06:00] The realisation that achieving your dream doesn't mean the end of challenges but rather introduces different kinds of difficulties.
• [00:07:00] The importance of embracing uncertainty and how it can filter out those who may not have the resilience required for success.
• [00:08:00] An inspiring story of a client who was close to giving up but received a rewarding opportunity just in time, emphasising the importance of persistence.
• [00:09:00] Jo explains the metaphor of the wise gardener, underscoring the importance of continual effort and belief in your growth potential.
• [00:10:00] Encouragement to trust in the emergence of solutions and the value of coaching in navigating the uncertainties of entrepreneurship.
• [00:11:00] The power of observation, keeping an open mind, and recognizing opportunities that align with your journey.
• [00:12:00] The crucial role of taking action towards your dreams, rather than getting stuck in planning.

Key Takeaways:

1. Your dream is a significant indicator of your true calling; don't ignore it.
2. Believe in your ability to achieve your dreams, regardless of current skill levels.
3. Embrace the uncertainty of entrepreneurship and trust the process.
4. Keep faith that solutions and opportunities will arise as you continue to take action.
5. Persistence is key: the journey may require repetitive effort, but it’s essential for growth and success.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Today's episode is particularly special as I'm recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs that success is for people 'over there'.

It is for you and me.

Episode Highlights:

• Kate Waterfall Hill's Journey: Today, we have the pleasure of having Kate Waterfall Hill with us, sharing her journey from a newly qualified coach to where she stands now. Kate's story is an inspiring story of finding her niche in leadership coaching, particularly focusing on TikTok as a platform for marketing her unique skills.
• Discovering and Leveraging Your Own Unique Skills: Kate talks about the importance of identifying what works for you in terms of marketing and growing your business. Her journey emphasises the power of leveraging one's unique abilities and style, in her case, using humor as a key marketing tool on social media platforms.
• The Importance of Niching Down: Through Jo's program, Kate realised the importance of niching down and focusing on leadership coaching. This clarity allowed her to provide more targeted and impactful coaching services.
• Engaging with Your Audience: Kate also discusses the significance of engaging with your audience, whether it's through social media platforms like TikTok or traditional methods. The personal touch and authenticity in engagement are key to building a loyal following and client base.
• Q&A Session: The episode features a lively Q&A session where Kate answers questions from the audience, offering insights into her coaching practice, marketing strategies, and how she manages to keep her content fresh and engaging.

Key Takeaways:

• Authenticity in Coaching: Authenticity is crucial in the coaching business. By being genuine and leveraging your unique traits, you can attract the right clients who resonate with your message.
• Consistency in Marketing: Consistency in your marketing efforts, especially on platforms like TikTok, can lead to significant growth and recognition in your niche.
• Finding Your Marketing Groove: It's important to find what marketing strategies work best for you and your coaching practice. For Kate, humor and engaging content on TikTok have been instrumental in her success.
• Community and Support: Building a community and having a support system, like what Jo offers through her program, can be invaluable for personal and professional growth in the coaching industry.

Kate Hill's journey is a testament to the power of finding your niche, being authentic, and consistently engaging with your audience. Her success story offers valuable lessons for coaches at any stage of their career.

Call to Action:

If you enjoyed this episode please rate and leave me a review. Then email (joanna@joannalottcoaching.com) or message me on social media by Friday 22 March to let me know you've done it and I'll put your name in a draw to win my new 2024 course called Signature Solution where you'll build a super solid niche and offer plus share it with your network to gain your first paying clients.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Here's a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance.

• [00:01:00] Jo shares her observations on the biggest mistake new coaches make: investing in a flashy website and logo before securing clients.
• [00:02:00] The importance of focusing on building a solid business foundation rather than getting caught up in the branding illusion.
• [00:04:00] Jo emphasises that your brand is more about your reputation and the transformation you bring to clients' lives than just your visual identity.
• [00:05:00] Clarifying your niche is highlighted as the first critical step in building a successful coaching business, far before considering website colors.
• [00:06:00] Validation of your niche and offer is crucial before investing in branding to ensure people are willing to pay for your coaching.
• [00:07:00] Jo advises on creating a simple, effective online presence without spending a fortune, using tools like Canva and affordable web solutions.
• [00:09:00] The power of storytelling in branding is discussed as a key strategy for connecting with your audience and building trust.
• [00:11:00] Investing in branding before having a clear business direction is likened to putting the cart before the horse, a common startup error.
• [00:13:00] Jo reflects on her own journey, emphasizing that a significant investment in branding and websites can wait until you've established your business's foundations.

• Episode 14 of Women in the Coaching Arena - 5 Steps to a Profitable Niche
• Episode 10 of Women in the Coaching Arena - How to create a signature coaching offer
• Brandority - Various Branding and Website options starting at just £20 for a one page Canva website.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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In today's special live episode, I'm thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, "HR Coffee Time."

Fay has generously agreed to share the valuable lessons she's learned from launching and running her successful group coaching programme, Inspiring HR, six times over.

[00:01:00] Introduction to Fay Wallis

• Fay Wallis, career and executive coach, shares her journey and the dramatic shift her business experienced upon niching down to serve HR professionals. Her podcast, "HR Coffee Time," stands out in the top 2% of all podcasts globally.

[00:06:00] The Genesis of Inspiring HR

• Fay discusses the inspiration behind her group programme, addressing the unique challenges HR professionals face, from feeling isolated in their roles to struggling with senior leadership issues.

[00:12:00] Trial and Adaptation

• Launching Inspiring HR as a pilot program allowed Fay to gather invaluable feedback, leading to significant improvements and adaptations over time. This iterative approach has been key to the programme's evolution and success.

[00:19:00] The Power of Connection Over Content

• A major learning for Fay was the importance of fostering connections within the group, over delivering an overload of content. By focusing on creating a supportive environment, participants find greater value in the shared experience.

[00:25:00] Incorporating One-to-One Coaching

• Initially offering multiple one-to-one sessions, Fay adjusted the program structure based on participant feedback and her own capacity, finding a balance that maintains the program's value while managing her workload effectively.

[00:30:00] Marketing and Promotion Insights

• Fay shares her approach to filling her programme, emphasising the importance of consistent promotion, engaging with her audience, and the role of personal outreach in converting interested individuals into participants.

Key Takeaways:

• Dare to Specialise: Niching down can significantly impact your business, attracting a more engaged and relevant audience.
• Iterative Improvement: Launching with a pilot and being open to feedback allows for continuous improvement and adaptation.
• Balance Connection with Content: Ensuring participants bond and connect is as crucial as the content delivered.
• Marketing Persistence: Regular and varied promotion is key to filling group programs.

Thank you for joining us on this journey. Fay's story is an inspiration to the impact of specialisation, the power of community, and the importance of resilience in marketing.

Whether you're considering launching your own group programme or looking to refine an existing one, there's much to learn from Fay's experience.

If you'd like help with making your programme as brilliant as Fay's, I'm launching a programme called Elevate to help you to do just that. We start on Wednesday 13 March and the closing date to sign up is Friday 8 March. Here's the details to jump in quickly as I won't be running this programme for at least another 6 months.

Useful Links

Elevate: Online Course & Group Mastery Programme

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Let's talk about the exciting world of creating online courses or group programs quickly. If you're on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time.

Jo discusses the perfect timing for the topic, aligning with the start of her five-day challenge aimed at helping listeners create their online programs quickly.

• Identifying Your Unique Offering: Understand what you want to create, focusing on your skills, know-how, and the problems you aim to solve.
• Creating Your Signature Framework: Jo emphasizes the importance of developing a unique model, drawing from her own "Lott Last Minute Launch Formula" as an example.

• The Importance of Validation: Before diving into creation, ensure your program meets an actual need. Jo shares her past experiences of creating programs that lacked market demand, highlighting the significance of this often-overlooked step.

• Crafting Engaging Content: Tips on creating a compelling welcome video and ensuring your content drives action and results.
• Deciding on Content Delivery: Jo discusses the benefits of drip-feeding content versus creating it all at once, sharing her strategy to maximize productivity during a planned retreat.

• Ramping Up Visibility: Jo shares her current phase with the program "Elevate," detailing the exhaustive efforts in increasing visibility and preparing for a successful launch.
• Understanding Conversion Rates: With practical examples from her challenge, Jo outlines the importance of knowing your numbers and setting realistic expectations for your launch success.

Jo wraps up by summarising the four phases covered in the episode: idea creation, offer validation, program creation, and launch. She extends an invitation to join her program "Elevate," which closes on March 8th, emphasising that it's not an evergreen offering.

Here's the link with all the details Elevate - online course and group mastery (joannalottcoaching.com)

Key Takeaway: Creating an online course or group program doesn't have to be a daunting task. With clear steps, dedication, and a bit of creativity, you can quickly launch a program that not only reflects your unique expertise but also meets the needs of your target audience.

Join Elevate: Don’t miss out on the chance to join "Elevate." This comprehensive program is designed to guide you through every step of creating and launching your online course or group program. Sign up before it closes on March 8th! Elevate - online course and group mastery (joannalottcoaching.com)

Useful Links

Join Elevate before 8 March for £300 off the retail price.

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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If you wonder whether social media is a prerequisite to a business this episode is for you.

Whether it's due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients.

Introduction [00:00:00]

• Jo celebrates the podcast's milestone of reaching 50 episodes, sharing her gratitude for the listeners' support and reflecting on the podcast's impact on her business and coaching community.

Leveraging Your Personal Network [00:02:00]

• Discover the power of tapping into your personal connections to grow your business. Jo discusses overcoming the fear of judgment and provides practical advice on how to clearly communicate your niche and offer to friends and family.

Speaking Engagements and Workshops [00:06:00]

• Learn how face-to-face interactions, even in a digital format, can significantly boost your visibility and credibility. Jo shares success stories and encourages exploring opportunities for speaking at events or hosting workshops.

Strategic Partnerships [00:08:00]

• Explore the benefits of collaborating with others who share your target audience. From referral agreements to guest speaking, strategic partnerships can be a game-changer in expanding your reach.

Content Marketing [00:09:00]

• Dive deep into the world of content marketing with long-form content such as blogging, podcasting, or even writing a book. Jo emphasises the importance of establishing thought leadership and nurturing relationships with your audience.

Email Marketing [00:11:00]

• Understand the unmatched value of building an email list as a direct line to your audience. Jo shares strategies for growing your list and engaging your subscribers with valuable content and offers.

• Personal Network: Start by sharing your journey and offerings with those closest to you. It's a foundational step that can lead to unexpected opportunities.
• Engagements & Workshops: Nothing beats the personal touch. Seek out or create platforms where you can directly engage with potential clients.
• Strategic Partnerships: Collaborate with others who can introduce you to your ideal clients. It's about creating mutually beneficial relationships.
• Content Marketing: Invest in creating valuable, long-form content that resonates with your audience and establishes your expertise.
• Email Marketing: Grow and nurture your email list. It's a crucial asset for direct communication and promotion of your services.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Today we're covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We'll discuss how to break free from these patterns and prioritise our needs and business goals.

Key Takeaways:

• Understanding People Pleasing [00:01:00]: We delve into the societal expectations that condition women to always say "yes," be kind, and agreeable, leading to a cycle of overcommitment and undervaluing our work.

• Impact on Women Entrepreneurs [00:02:00]: The episode highlights how saying "yes" to misaligned projects and requests can hinder our business success and personal well-being. Jo shares personal anecdotes and strategies for asserting boundaries and politely declining requests that don't serve our goals.

• Strategies to Overcome People Pleasing [00:06:00]: Discover practical steps to shed the people pleaser label, including self-reflection, setting clear boundaries, practicing assertiveness, and seeking support from a network of empowering women.

• Empowerment Through Boundary Setting [00:08:00]: Moving away from people pleasing doesn't make you less kind or generous. It's about honoring your needs and your business with the same dedication you've always given to others.

Jo's Personal Insights:

Jo shares insights from her own journey and from conversations with other successful women entrepreneurs, emphasising the importance of recognising our value and the impact of our choices on our business and personal life.

Useful Links

Join my FREE 5 Day Challenge to learn how to start and launch an online course or group programme in 3 streamlined steps.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact.

Here's what you'll uncover in Episode 48:

Introduction: The Journey Begins

• [00:00:00] Jo warmly welcomes her listeners, emphasizing the podcast's commitment to sharing practical and emotional tools for coaches. She introduces the episode's theme, focusing on the honest, not-hyped reality of creating a profitable digital course.

The Launching Point

• [00:01:00] Jo discusses her decision to openly share her earnings, a rare move designed to provide a transparent look at what it truly takes to create and profit from an online course or group coaching program.

Pre-Sale Announcement

• [00:02:00] Exciting news about Jo’s upcoming course on creating digital courses or group coaching programs, including a special pre-sale offer for podcast listeners.

My £160K Course Journey

• [00:03:00] Jo narrates her initial plunge into the digital course realm, highlighting the common misconceptions and the reality of building a foundation for success.

Building and Launching the Course

• [00:06:00] Insights into the creation process, the challenges of prioritization, and the strategy of pre-selling to ensure commitment and accountability.

Marketing Strategies and Launching Lessons

• [00:08:00] Jo shares her experience with launching her course through a five-day challenge, underscoring the importance of organisation and preparation in marketing.

Key Lessons Learned

• [00:11:00] Jo distills her journey into essential lessons, including the importance of value over volume, authentic marketing, constant feedback and iteration, and strategic scaling.

Actionable Tips for Aspiring Course Creators

• [00:17:00] Practical advice for those looking to create and market their own group programs, emphasizing the need for a solid niche, compelling content, and a robust launch plan.

Summary and Invitation

• [00:19:00] Jo summarises the key points discussed, reiterates the special offer for her upcoming course, and extends an invitation to listeners seeking guidance in creating their digital courses.

Closing Thoughts

• [00:20:00] A heartfelt message from Jo about her mission to empower women to build successful businesses, making a significant impact while managing their busy lives.

Join the Movement

Interested in creating your own digital course? Contact Jo today at joanna@joannalottcoaching.com for exclusive access to her course with a 30% pre-sale discount. This offer is only available for the first 10 people who purchase by Thursday 8 February.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Let's talk about 3 common messaging mistakes that coaches often make and how to fix them. Whether you're a new coach or have been in business for years, this episode offers valuable insights to help you refine your messaging and stand out in the crowded coaching industry.

Timestamps:

[00:00:00] Introduction and Episode Overview

[00:01:00] Common Messaging Mistake #1

[00:02:00] Learning from Successful Coaches

[00:04:00] Crafting Your Unique Message

[00:07:00] Common Messaging Mistake #2

[00:10:00] Common Messaging Mistake #3

[00:12:00] Conclusion and Recap

[00:13:00] Information about Jo's Business of Coaching Program

[00:14:00] Closing Remarks and Resources

Key Points:

• The importance of developing a unique perspective in your messaging
• How to avoid generic language and create targeted messages for your ideal clients
• Strategies for confidently communicating your expertise and value
• The benefits of joining Jo's Business of Coaching program for coaches looking to uplevel their business

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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In this empowering episode, Jo Lott reveals the transformative roadmap to becoming a fully booked coach. Uncover the pivotal role of niching, the art of building a personal brand, and innovative marketing strategies. Jo shares real-life success stories and practical tips to guide coaches at every stage of their journey. Tune in for an episode filled with actionable insights to elevate your coaching business.

Topics:

Understanding Your Niche:

[00:01:00] The significance of niching in a global economy and the depth of niching beyond the basic help statement.

Building a Strong Personal Brand:

[00:05:00] The role of authenticity in personal branding and the impact of sharing your personal story.

Effective Marketing Strategies:

[00:06:00] Strategies for building an online presence, focusing on deep marketing strategies, and a recommendation for Brandocity for branding needs.

Client Relationship and Referral Building:

[00:08:00] The importance of relationships in business growth and creating excellent client experiences for referrals.

Sales Funnel and Conversion Techniques:

[00:09:00] Understanding the coaching buyer's journey and the importance of patience in building trust.

Conclusion:

[00:12:00] Jo underscores the need for resilience, adaptability, and an expert identity for success in coaching. She encourages listeners to trust in their abilities and make a difference.

Useful Links

FREE 5 Day Challenge: Online Course and Group Mastery Challenge - sign up now - starts 26 Feb

Brandority - Websites and Branding

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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This episode focuses on the importance of the present moment in developing a successful coaching business. If you're looking for motivation and why now is a good time to go for it in your business, you'll find it in this episode.

[00:02:00] Commit to the Journey: Jo emphasises the importance of recognising the long-term commitment required in building a successful coaching business. It's about understanding the dedication needed for both developing coaching skills and business acumen.

[00:06:00] The Power of Immediate Action: Discusses the necessity of taking swift, decisive action on your ideas to prevent procrastination. Highlights the law of diminishing intent and the importance of acting quickly to make your goals a reality.

[00:08:00] Set Ambitious Goals: Focuses on the importance of setting challenging and ambitious goals. This step underscores the value of the journey and progress made towards these goals, contributing to significant growth.

[00:10:00] Create Practical Steps: Details breaking down large, ambitious goals into smaller, actionable steps. This approach is about making overarching objectives more manageable and achievable through daily or incremental actions.

[00:12:00] The Art of the Possible: Covers finding inspiration in the successes of others and using that as fuel for your own journey. It involves changing your perspective from comparison to inspiration and learning from personal triggers to understand what aspects of others' success can be motivating.

Useful Links

Free Ultimate Success Planner for Coaches 2024

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo Lott offers an empowering guide on 'How to Become a Successful Solopreneur', laying out a detailed 10-step roadmap to transition from dreaming to doing, tailored for both aspiring and established entrepreneurs in the coaching arena.

• Jo introduces the podcast and its mission
• The episode focuses on transitioning from dreaming to doing for entrepreneurs and solopreneurs

• Emphasis on taking the first step in building a business
• Overview of the 10-step roadmap for success

• Importance of understanding personal strengths and finding your niche
• Using a full life reflection to uncover unique niches

• The role of passion and motivation in driving business success
• The necessity of obsession in the initial business years

• The importance of consistent practice in skill mastery
• Continuous learning and refinement in coaching and marketing

• Building authenticity and connection by sharing personal experiences
• Using public sharing as a tool to attract an audience

• Attracting a community that resonates with your message
• Refining your niche based on who you attract

• Understanding and addressing the challenges of your audience
• Realizing the value of solving specific problems for clients

• Developing services that offer solutions to identified problems
• Reference to previous podcast episodes for deeper insights

• Setting up the business infrastructure and client onboarding processes
• Building a strong brand and defining rates

• The significance of relationships in business growth
• Fostering lifelong client relationships and referrals

• Broadening reach through collaboration and networking
• Utilising other networks to grow your audience

• Marie Forleo, Tony Robbins, Mel Robbins, Brendon Burchard, Gabby Bernstein
• Each coach's unique approach and success story

• The importance of taking action and staying committed
• Encouragement to take a small step today for future success

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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In this empowering episode of "Women in the Coaching Arena," Jo delves into the critical choice between different types of challenges in business and life, offering insightful reflections and practical advice for coaches navigating the complexities of entrepreneurship. Tune in to explore why embracing your chosen 'hard' can lead to immense personal growth and fulfillment.

[00:00:00] Introduction

• Jo Lott, a business mentor and ICF accredited coach, welcomes listeners.
• Discussion on the challenges faced by coaches, including fear, self-doubt, comparison, and anxiety.

[00:01:00] Choose Your Hard

• Jo shares a pivotal quote: "Choose your hard" and reflects on its meaning.
• Personal anecdotes about her business challenges and the anxiety of change and growth.

[00:02:00] The Reality of Entrepreneurship

• Jo discusses the constant challenges in running a business.
• Emphasises that entrepreneurship is hard but fulfilling.

[00:03:00] The Never-ending To-Do List

• Jo talks about the difficulty in switching off from business responsibilities.
• The constant planning and thinking about business, even during downtime.

[00:04:00] Success Myths on Social Media

• Debunking the myth that success is easy.
• Sharing insights from masterminds and personal experiences about the everyday challenges of entrepreneurship.

[00:05:00] Comparing Corporate Work and Entrepreneurship

• Reflections on the differences in workload and challenges between corporate roles and entrepreneurship.
• Discussing the politics and limitations in a corporate environment.

[00:06:00] Finding Fulfillment in Hard Work

• The unfulfilling nature of corporate work versus the rewarding aspect of entrepreneurship.
• Jo talks about the alignment with personal values and the freedom entrepreneurship offers.

[00:07:00] The Joys and Challenges of Building a Business

• The responsibilities and uncertainties of growing a business.
• The rewarding nature of entrepreneurship and personal growth.

[00:08:00] The Continuous Growth Journey

• Emphasizing the importance of continual personal and business growth.
• Facing and overcoming challenges as a crucial part of entrepreneurship.

[00:09:00] Making the Choice

• Encouraging listeners to reflect on their choices and the types of challenges they want to tackle.
• Discussing the importance of small actions leading to significant successes.

[00:10:00] Client Stories and Inspiration

• Sharing a story of a client, Yvonne, and her transition to full-time entrepreneurship.
• The growth and learning experienced through entrepreneurship.

[00:11:00] Embracing the Challenges

• Acknowledging that success is never easy and that challenges are common.
• Discussing the importance of accepting and facing challenges.

[00:12:00] Continuous Self-Improvement

• Insights from Gabby Bernstein's and Denise Duffield Thomas's experiences on continuous personal development.
• The ongoing work on mindset and self-improvement.

[00:13:00] Conclusion and Resources

• Jo invites listeners to share their choices and reflections.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Here are three key lessons Jo learned from a millionaire business owner she sat next to at a dinner at Centre Court in Wimbledon recently.

Lesson 1: Surrounding Yourself with Excellence (00:01:28)

Surrounding yourself with people who are better than you and doing amazing things can change your perspective on money and success.

Lesson 2: Speedy Decision Making (00:02:55)

Making quick and firm decisions saves time and allows for more success compared to procrastinating and spending too much time considering the next move.

Lesson 3: Pursuing Goals with Urgency (00:04:12)

Taking immediate action and pursuing goals in the fastest way possible ensures quicker achievement and reduces time wastage.

If you're ready to make quick decisions then join Jo in Offer to Market in 30 Days, a one off programme where you'll make quick decisions and action to generate sales calls. Starts 8 January. Here are the details and sign up information:

https://go.joannalottcoaching.com/OfferToMarketIn30Days

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo discusses the findings of the 2023 ICF Global Coaching Study. She highlights the significant growth in the coaching industry post-pandemic, the demographics of coaches and clients, and the rise of coaching specialisations.

The growth and evolution of coaching (00:01:21)

Discussion on the resilience and growth of the coaching industry post-pandemic, with a focus on the increase in coaches and tips for success.

Demographics of coach practitioners and clients (00:02:55)

Insights on the current demographics of coach practitioners, including generation, gender, and qualifications, as well as the gender balance of coaching clients.

Coaching specialisations and revenue drivers (00:04:12)

Exploration of the growing trends in business coaching, leadership coaching, and executive coaching, along with the impact of experience and corporate sponsorships on coaches' income.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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You started your business to work in line with your values and purpose.

A business that not only supports your family and lifestyle but feeds your soul and lights you up. But balancing your time and family life, with your mission and dreams is a struggle.

Would you like it to be easier?

Then, this is going to help you sooooo much!

This week, Jo is talking about leverage and scale in your coaching business.

Maximising Your Impact and Scaling Your Coaching Business (00:01:28)

Jo discusses the importance of scaling and leveraging your coaching business to reach more clients and make a bigger impact. It explores the reasons why coaches may want to scale their business and offers strategies for transforming a 1-to-1 coaching model into a 1-to-many model.

The Power of Leverage in Coaching (00:08:03)

This section focuses on the concept of leverage and how coaches can make their existing assets work harder for them. Jo discusses leveraging marketing efforts, such as repurposing podcast content into blog posts and social media posts. She also mentions automation and standardised processes to save time and energy.

Practical Steps to Scale and Leverage Your Coaching Business (00:09:26)

Jo provides practical steps for coaches to start scaling and leveraging their coaching business. She suggests assessing current offerings for adaptation, creating webinars or short courses, and identifying tasks that can be automated or delegated. The importance of filtering decisions through the lens of scale and leverage is emphasised.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Over the past four years, Jo has made it a tradition to document her entrepreneurial journey through annual reviews. These honest reflections, sharing both the highs and lows, are a wonderful thing to look back on.

2023 was a pivotal year for Jo, centered around one core goal: Embracing more support. It was a year of significant growth and learning, and there may be a lot in her journey that could resonate with or inspire you.

Reflection on behind the scenes (00:00:42)

Reflection on the behind the scenes of Jo's business in 2023, including connecting with people on LinkedIn and consistent posting.

The framework (00:01:28)

Covering the framework used for reflection.

What went well (00:02:44)

Successes of Jo's business in 2023, including delegating the connection process, consistent email list management, and launching the podcast.

Client Success Stories and Achievements (00:11:13)

Jo discusses the number of clients she has worked with and highlights the success stories and achievements of her clients.

Simplifying Business Offers and Increasing Income (00:12:30)

Jo talks about keeping her business model simple and the success of her offers. She also mentions earning more income compared to the previous year.

Priorities for 2024: Family, Work-Life Balance, and Systemizing Business (00:16:03)

Jo shares her priorities for the upcoming year, including putting her family first, achieving a better work-life balance, and systemising her business to reduce reliance on personal energy.

Useful Links

Read the full blog of my Annual Review 2023 and the previous year's reviews

Attend the live free planning workshop on 14 December

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Join the Free Live 2024 Planning Workshop on 14 December - click here to register 2024 Visionary Planning Workshop (kartra.com)

This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase.

She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert.

Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and interest through social media posts, networking events, and introductory emails or calls.

Deepening Engagement and Trust (00:04:38) Midway steps involve strategies like creating lead magnets, nurturing through email and social media, networking follow-ups, and sharing valuable insights to deepen engagement and trust with potential clients.

Establishing Expertise and Credibility (00:07:01) Higher steps focus on showcasing expertise through blogs, podcasts, YouTube channels, published articles, guesting at events, webinars, and live events to establish credibility and position yourself as an expert in the field.

00:11:56 - The Power of Good Marketing Jo emphasises the importance of good marketing and how it can make a massive difference in the world. She mentions how the podcast has helped people make huge progress and how having a strategy can make someone feel like an expert and make a difference.

00:13:00 - Joining the Business of Coaching Program Jo mentions their coaching program, "The Business of Coaching," and invites listeners to join. She mentions that she is not taking on clients this month, but interested individuals can start in January and receive an extra month of free content over Christmas.

00:13:50 - Thank You for Listening. There are free resources available on the website joannalottcoaching.com. Please share the episode with a friend and leave a review.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.

Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.

The Pros and Cons of B2B and B2C Coaching (00:01:20)

This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.

Marketing Strategies for B2B Coaching (00:05:02)

This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.

Marketing Strategies for B2C Coaching (00:06:04)

This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo interviews Jess Spires, an aspiring coach preparing to launch her business after completing her ILM level 7 in executive coaching. They discuss the journey from coach training to business launch, addressing common concerns and the value of investing in business support. The conversation offers insights for both new and experienced coaches.

Show Notes:

00:00 - Introduction to Women in the Coaching Arena podcast with host Jo Lott

01:00 - Introduction of guest Jess, who is considering joining the business of coaching

02:00 - Jess shares her journey into coaching, including her ILM level 7 training

03:00 - Discussion of Jess's biggest concerns about starting and growing a coaching business

04:00 - Jess explains why she's considering working with a business coach at this stage

05:00 - How Jess discovered Jo's podcast and what attracted her to the programme

06:00 - Why Jess chose Jo over other business coaches

07:00 - Jess's ultimate dream for her coaching business in the next 1-2 years

08:00 - Discussion of hesitations about investing in a business coaching programme

09:00 - Jo shares her own experience with money mindset shifts

10:00 - Additional benefits Jess hopes to gain from the programme, including community

11:00 - Jess's final thoughts on making the decision to invest in business coaching

12:00 - Where to find Jess online (TwentyTwentyCoaching.co.uk and LinkedIn)

13:00 - Wrap-up of the conversation with Jess

14:00 - Jo's five tips for making big investment decisions:

1. Can saying yes get you closer to your goal?

2. Consider the potential return on investment

3. Consider the alternative of not investing

4. Consult your intuition

5. Let faith be bigger than fear

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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🌟 Challenge Time: £2K in 2 Weeks! 🚀

🌈 It’s easy to sit back at this time of year and think it’s too near Christmas to make any money.

So I’m excited to bring you something actionable in today’s podcast episode of Women in the Coaching Arena! 🎧

🔥 Challenge Alert! Ready to make the final month of 2023 profitable? Join me in the £2K in 2 Weeks Challenge. 🎯 It's not just about money; it's about breaking barriers, shattering doubts, and embracing your true potential. 💪

In our latest episode, I spill the beans on how I transformed my Easter break into a new front door 🤣🚪 It's all about intention, action, and commitment. And guess what? You can do it too! ✨

Setting the Intention (00:02:14) Jo Lott discusses the importance of setting a money goal and visualising the desired outcome, sharing her personal experience of earning £3000 in two weeks while on vacation.

Getting the Plan Together (00:05:38) Jo talks about breaking down money goals and suggests different ways to make money as a coach, such as offering 1-to-1 coaching, group programs, voxer days, in-person events, power hours, and done-for-you services.

Taking Action (00:09:49) Jo emphasises the importance of taking action and being proactive in promoting your coaching services, including strategies like increasing visibility through social media, speaking at events, and reaching out to companies for collaboration opportunities.

Setting Goals and Deadlines (00:10:52) Speaker 1 discusses the importance of setting goals and deadlines, and the benefits of ending the year with money in your pocket and making a difference in someone's life.

Active Engagement and Providing Value (00:12:04) Speaker 1 talks about the significance of actively engaging in Facebook groups, providing value, and building trust through social proof.

Closing Actively and Handling Objections (00:13:01) Speaker 1 emphasizes the need to actively close deals, address objections, and maintain a strong presence even after the initial offer is made.

Useful Links

Register Here For The Free Live Workshop: Generic To Genius - How to choose a profitable niche and offer without losing your authentic voice - Thursday 23 November at 10am - 11am

Join me Live IN PERSON on Thursday 30 November from 10.30-4pm to Dare Greatly in The Coaching Arena, Barnes SW London. £149.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Have you ever seen Facebook ads and thought 'uuuhhhgg why are they so OTT?'. Jo shares her insights on the importance of effective messaging in business. She discusses her experiences with Facebook ads and how it enhanced her marketing skills.

Jo also talks about the significance of choosing a profitable niche based on passion and market needs. She emphasises the need for early validation of the niche to resonate with the target audience.

Jo also mentions her upcoming free workshop on 30 November and encourages listeners to sign up using this link.

The power of messaging (00:02:40)

Explains the importance of using specific and understanding language to resonate with clients and stand out in marketing.

Different angles for messaging (00:04:05)

Discusses various ways to bring uniqueness and specificity into messaging, such as industry-specific, expertise-oriented, and personal preference-based approaches.

Validating niche and offer (00:08:03)

Jo Emphasises the need to validate the niche and offer early on by considering the intersection of passion, skills, and market needs, and finding a "must-have" problem to solve.

The importance of messaging in business (00:11:24)

Discussion on how messaging impacts business, the nuances of messaging, and the use of Facebook ads for understanding the impact of messaging.

Using storytelling and images in messaging (00:11:24)

Exploration of how storytelling and visual elements can enhance messaging, and the importance of selecting a niche based on both passion and market needs.

Tailoring messaging to different target audiences (00:11:24) 

Explanation of how messaging should be adapted for different target audiences, such as retirees starting a business versus influencers selling to their followers.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business.

The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.

Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.

Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.

ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.

The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.

The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.

The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.

Buy The Coaches Planner - Turn Your Qualification into Clients

Instant Access - Digital Fillable Version (you can also print this!)

Order Your Copy of The Coaches' Planner on Amazon

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo discusses the significance of setting goals in your business and the effort required to achieve them. She shares her personal experiences and emphasises the importance of hard work, commitment, and consistency. She also discusses the transformative power of small habits and the journey towards a goal. She highlights that every experience contributes to your future success.

The cost of achieving goals [00:01:27]

Discussion on the challenges and sacrifices involved in pursuing and achieving goals in a coaching business.

The philosophy of goal cost [00:05:09]

Jo explores the concept of goal cost and the importance of analysing the costs and benefits associated with achieving goals.

Personal growth and goal setting [00:08:46]

Discussion on the personal growth and fulfillment that can be achieved through setting and pursuing goals as a coach.

The importance of embracing hard work and the journey [00:11:09]

Jo discusses the transformative power of small habits, the rewards of hard work, and the disappointment of achieving a goal without enjoying the process.

The true cost of achieving goals [00:12:34]

Explores the idea that meaningful change takes time and effort, and emphasises the value of previous experiences and efforts in achieving future success.

The importance of resilience [00:13:52]

Highlights the need for coaches to cultivate resilience and serve as pillars of strength for their clients, encouraging them to set audacious goals and stay committed to their dreams.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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How often have you attached your self-worth to your business success? 🚢

You’re on a high when you’re gaining clients…

…And you’re on a low when there’s no clients.

Detaching Self-Worth from Work [00:00:38]

Exploring the negative spiral of tying self-worth to work success and the impact it has on taking action.

Navigating the Coaching Storm [00:02:45]

Discussing the challenges and struggles faced in growing a coaching business and the importance of maintaining self-worth amidst the ups and downs.

Resilience in the Face of Shame [00:09:54]

Exploring the power of shame and the need to build resilience in order to overcome fear, judgment, and shame in pursuing business success.

The benefits of daily meditation [00:12:33]

Jo discusses the importance of daily meditation in building their business and how it helped her manage her emotions and mindset.

The importance of inner work in building a successful business [00:13:38]

Jo emphasises the significance of doing inner work and cultivating the right mindset to achieve success in business, highlighting that it goes beyond just finding a niche.

Promotion of a new training on securing coaching clients [00:14:59]

Jo mentions a recently recorded training that provides a roadmap for building a coaching business and offers deeper insights into core elements for securing more coaching clients. You can access it here.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo discusses the buyer's journey and the stages of awareness that potential clients go through.

She emphasises the importance of empathy and relatability in moving clients through these stages and crafting an irresistible message. Jo also shares insights on selling to organisations. She recommends educational selling and a multi-touch approach for maximum visibility.

Understanding the Awareness Journey [00:01:28]

Explains the different stages of a buyer's journey, from being unaware of their problems to becoming aware of possible solutions.

Crafting an Irresistible Message [00:03:49]

Discusses the importance of creating a message that combines emotion, logic, and urgency to convert potential clients.

Navigating the Organisational Maze [00:07:44]

Provides strategies for building relationships, tailoring solutions, and leveraging educational selling when selling to organizations.

Episode Summary [00:12:22]

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If you've ever wondered what the ins and outs of another coach's business looks like, listen in to hear how one of Jo's clients, Tracy Sharp, has incorporated all her passions into her Coaching Business.

Tracy recommends Jo's programme, The Business of Coaching to those who need to build their sales and marketing machine as well as the support to make it happen.

Tracy's Background and Challenges [00:02:22]

Tracy discusses her background in engineering, her coaching and mentoring business for women in engineering, and her struggle with finding clarity in her message and momentum in her business.

Important Frameworks and Tools from the Program [00:03:33]

Tracy talks about the valuable tools she learned from the programme, including creating a magnetic message, utilising social media, setting up lead funnels, improving her LinkedIn profile, running webinars, and using Canva for design.

Tracy's Journey and Achievements [00:05:20]

Tracy reflects on her journey over the last 9 months, highlighting her appearances with high-profile brands, building her network and followers on LinkedIn, becoming an associate coach with a coaching provider, impacting women in engineering through webinars and workshops, mentoring in different programs, launching a podcast, and combining her passion for coaching and design.

The experience of working together [00:11:22]

Tracy discusses her positive experience working with Jo, including the value of group coaching and the importance of community and support.

What's next for Tracy [00:13:34]

Tracy talks about her future plans in the design industry as well as coaching and mentoring small businesses, and continuing her podcast.

Who would benefit from The Business of Coaching [00:15:17]

Tracy recommends coaching for individuals who have been in their business for 6 to 12 months and are struggling to find momentum, need support, or feel isolated.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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Something many coaches feel torn between is selling a programme, which means that it's actually not coaching as it's directive in nature. Jo discusses the process of selling a signature coaching program and how it differs from pure coaching. She emphasise the importance of providing a clear structure and tangible offering to potential clients, while also tailoring the program to individual client needs. Jo highlights the essence of coaching and how it can be integrated into a structured program. She encourages coaches to embrace evolution in coaching and adapt to meet the changing needs of clients.

The challenge of marketing intangible services [00:01:16]

Discussing the difficulty of selling coaching programs that are not purely coaching and the need for a clear structure and tangible offering.

The market's desire for tangibility [00:02:36]

Exploring why potential clients are drawn to tangible offerings and the importance of providing a clear roadmap for their desired transformation.

Crafting a marketable program [00:06:36]

Discussing the need for clarity and specificity in programme outcomes, as well as the importance of balancing structure with flexibility to tailor the programme to individual client needs.

The challenges of achieving goals [00:10:53]

Jo discusses the experience of a client who didn't achieve their goals within the expected time frame and emphasises the need for understanding and support.

Selling a program with confidence [00:12:06]

Jo talks about the importance of believing in the value and transformation of a coaching programme and how it makes selling easier.

Adapting coaching to meet client needs [00:13:28]

Jo discusses the importance of tailoring coaching to individual client needs and suggests using different titles, such as mentoring, to make clients more comfortable.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If you've been doing all the things and never had an inbound enquiry, this episode covers what may be missing in your content strategy.

Jo emphasises the importance of gaining inbound leads and discusses the three pillars of effective content. She highlights the value of consistency, structured content planning, and showcasing proof through success stories and testimonials.

The missing ingredient is also discussed, with an emphasis on understanding one's own buying habits and promoting products regularly with clear calls to action. By implementing these strategies, your coaching business can experience growth.

The value of gaining inbound leads [00:00:00]

Explains the importance of inbound leads and the higher conversion rate and faster growth they can bring to a coaching business.

The three pillars of effective content [00:01:14]

Discusses the importance of consistency, having a structured approach, and showcasing proof in creating effective content.

The missing ingredient [00:05:45]

Highlights the significance of clear product positioning in attracting inquiries and converting leads, and provides tips on how to choose one ideal client, one offer, and one platform for effective product positioning.

Gaining Clarity on Product Positioning [00:11:52]

Importance of gaining clarity on product positioning and the need for consistent frequency in promoting it.

The Power of Call to Action [00:11:52]

The significance of including a call to action in posts and different types of call to action that can be used.

Consistent Valuable Content [00:11:52]

The key to attracting inbound enquiries lies in consistently providing valuable content and clear product positioning.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If you'd like to position yourself as an expert coach, Jo Lott shares five ways to go from coaching novice to industry leader. She emphasises the power of authentic storytelling and the importance of showcasing real case studies to connect with potential clients. Jo discusses the significance of mastering money mindset and the value of investing in coaching. She also explores navigating the coaching industry landscape, overcoming imposter syndrome, and the future of coaching. Jo concludes by encouraging listeners to trust themselves and reach out to her for further support.

The Power of Authentic Storytelling [00:02:34]

Using case studies and personal stories in marketing to showcase client transformations and attract potential clients.

Mastering Money Mindset [00:05:07]

Exploring the importance of charging appropriately for coaching services and the benefits of clients investing in their own development.

Overcoming Common Coaching Challenges

Jo talks about the common challenges facing coaches.

The future of coaching and the need for a blended approach

Discussion on the emerging trend of micro-niching in coaching and the demand for a blended coaching approach that combines industry experience with pure coaching techniques.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Jo Lott interviews Beth O'Neill, a leadership coach who completed Jo's Business of Coaching programme. Beth shares her journey from starting her coaching business to developing successful corporate and women's leadership programmes. She discusses the challenges she faced, the most helpful aspects of the programme, and her plans for future growth.

Timestamps:

[00:00:00] Introduction and Jo's summer plans

[00:02:00] Beth introduces herself and her coaching focus

[00:03:00] Beth's situation before joining the Business of Coaching programme

[00:04:00] Most helpful aspects of the programme for Beth

[00:06:00] Results and changes in Beth's life and business since joining

[00:08:00] Beth's increased visibility and presence on LinkedIn

[00:09:00] Beth's current client roster and programmes

[00:10:00] Beth's experience working with Jo

[00:11:00] Beth's biggest takeaway from the programme

[00:12:00] Beth's future plans for her business

[00:13:00] Who Beth would recommend the programme to

[00:14:00] How to get in touch with Beth and her services

[00:15:00] Beth's advice for new coaches

[00:16:00] Outro and information on Jo's mentorship programme

Key Points:

• Beth developed her own leadership coaching programme and gained confidence in pricing her services.
• She increased her visibility on LinkedIn and expanded her client base.
• Beth now offers corporate coaching culture programmes and a women's leadership programme.
• The programme provided Beth with a supportive community and personalised mentorship.
• Beth emphasises the importance of authenticity and leveraging personal strengths in building a coaching business.

Contact Information:

• Beth O'Neill: LinkedIn (Beth O'Neill PCC), Email (hello@bethoneillcoaching.com), Instagram (@itsbethoneill)
• Jo Lott: Website (www.joannalottcoaching.com)

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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First off, let's address the elephant in the room. We've all seen those flashy ads and success stories claiming that hitting the 100k mark is a breeze. But is it really?

Coaching, like any profession, requires dedication, skill, and a lot of hard work.

While a tiny percentage of coaches might hit that 100k mark, those are often exceptions, not the rule.

Don’t get me wrong, I am ambitious and love a big goal and I would encourage you to set a big goal too.

But I also want to share honest information so you don’t beat yourself up about not achieving this financial goal which is supposedly a piece of cake.

The 27th episode introduction [00:00:00] Introducing the podcast episode and discussing the challenges faced by coaches when entering the coaching arena.

The myth of earning 100k per year [00:00:38] Exploring the misconception that earning 100k per year as a coach is easy and discussing the factors that contribute to financial success in the coaching industry.

The impact of experience, credibility, marketing, and identity [00:10:16] Highlighting the importance of experience, credibility, effective marketing, and self-belief in achieving financial success as a coach.

The challenge of wearing too many hats [00:12:29] Discusses the challenge of coaches taking on multiple roles and the importance of focusing on the right tasks to reach their income goals.

The reality of the 500k coach [00:13:41] Explains that the income number associated with being a 500k coach may not reflect the actual profit due to expenses, and encourages coaches to be realistic and kind to themselves.

The journey of reaching 100k [00:14:57] Emphasises that reaching the 100k mark as a coach is possible but requires dedication, time, and continuous learning, and encourages coaches to focus on their own growth and success rather than comparing themselves to others.

Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

Meet me live to prepare for a profitable 2024 in Barnes, London, on 30 November

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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If you've been curious as to what goes on inside The Business of Coaching, this episode is for you.

Jo discusses her program "The Business of Coaching" and answers common questions about joining, personal support, niching, and working with both men and women. She emphasises the benefits of being part of a supportive community and invites listeners to explore her program and a one-off sprint option called "Offer to Market in 30 Days."

The business of coaching [00:01:27] Jo explains who the business of coaching is for and the results you can expect from joining.

Phases of the program [00:06:06] Jo describes the three phases of the program: gaining clarity on niche and offer, marketing the coaching services, and ensuring amazing delivery.

Continuous learning and refinement [00:04:52] Emphasises the importance of being part of a container that helps you continuously learn and grow, and how small refinements can transform your business.

Finding the Right Path [00:10:56] Discussion on different routes to building a business and meeting personal needs for security and success.

Transforming a Business [00:12:10] Case study of Natasha's transformation in her business, finding a balance between income sources.

Personalised Support and Fast-tracking Progress [00:13:17] Explanation of the level of personalized support in the program and how it can accelerate progress in business.

The podcast's community and working with men and women [00:21:19] Discussion about the community of coaches and the inclusivity of the program, including the experience of working with men.

The importance of niche and progress [00:22:31] The significance of accepting feedback on niche and the emotional journey of making progress in the coaching business.

Difference between programs and offer to market in 30 days [00:24:49] Explanation of the one-off program and its focus on selling offers quickly, compared to the six-month container of the business of coaching program

Useful Links

Content Fortress: A Simple Content Marketing Strategy Book

Download the 12 ways to get clients now

Learn about Offer to Market in 30 Days sprint

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

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The benefit of hindsight is a wonderful thing.

Jo Lott shares five things she would do differently if she were starting her business from scratch.

She emphasises the importance of niching down from the beginning and having a clear focus and target audience.

Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business.

She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to certain activities like social media.

The importance of niching down [00:01:14]

Jo discusses the importance of niching down in the coaching industry and shares examples of successful coaches who started with a tight niche.

Investing in personal development and business education [00:04:42]

Jo talks about the value of investing in personal development and business education, highlighting the limitations of trying to piece together information from free webinars and challenges.

Building a system for content creation [00:07:53]

Jo shares her experience of creating a system for content creation, focusing on one core piece of content (her podcast) and repurposing it into blog posts and social media content.

The importance of an email list [00:11:07]

Explains the benefits of having an email list and how it can lead to better response rates for offers.

Creating an effective sales funnel [00:12:10]

Discusses the return on investment of email marketing compared to social media and offers guidance on creating a successful sales funnel.

Overcoming obstacles and setting goals [00:13:19]

Addresses the mindset of setting big goals but having a list of things one doesn't want to do, and suggests reframing those limitations into positive actions.

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Joanna Lott's website

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Relationships build your business (and are the key to happiness!).

Jo emphasises the importance of actively listening and providing a safe space for clients to express themselves. She discusses the significance of empathetic communication and establishing clear expectations. Jo also highlights the value of tailoring coaching to individual needs and showing genuine care and support. Consistency, support, and celebrating clients' achievements are additional keys to maintaining a strong coach-client relationship. She also covers how to continue the coaching relationship once the programme period finishes.

Useful Links

Offer to Market in 30 Days - starts 18 September! Learn more and sign up here.

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

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