Explorez tous les épisodes du podcast Women in Influencer Marketing
| Titre | Date | Durée | |
|---|---|---|---|
| Social Strategies | 13 Aug 2024 | 00:39:07 | |
Today we’re speaking with Laura Godoy of U.S. Bank. Laura Godoy is a social media measurement analyst at U.S. Bank. Laura shares her expertise in social media strategy, data analytics, and staying ahead of emerging trends. They discuss the importance of mental health breaks, the balance between organic and paid content, and the challenges of working in the financial sector's social media landscape. The conversation also covers practical advice for influencer marketers, creators, and those interested in breaking into the field of social media analytics. Additionally, the episode highlights upcoming WIM events and the importance of community engagement. Tune in for a deep dive into the behind-the-scenes world of social media strategy and analytics. 00:00 Introduction and Importance of Teamwork 00:17 Welcome to the Wim Podcast 00:45 Interview with Laura Godoy 01:57 Upcoming Events and Announcements 07:06 Deep Dive into Social Media Strategy 33:51 Balancing Work and Mental Health 38:03 Conclusion and Contact Information Connect with Laura: LinkedIn: https://www.linkedin.com/in/laura-godoy-068a39112/ Instagram: https://www.instagram.com/laurapgodoyf/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| Want More Friends? | 07 Aug 2024 | 00:20:41 | |
In this heartfelt episode of the Women in Influencer and Marketing podcast, host Jessy Grossman opens up about the struggles of planning a baby shower and the realization of her small social circle. She contemplates the paradox of having many online connections while lacking close in-person relationships. Jessy explores how this phenomenon relates to influencer marketing, questioning the depth of connections formed online and the importance of in-person interactions. This episode delves into the balance influencers must find between maintaining professional boundaries and fostering genuine relationships with their followers. Jessy also highlights the need for more in-person events and authentic engagements in the marketing industry. 00:00 Introduction and Personal Struggles 00:27 Welcome to the Podcast 01:26 Sponsorship and Community 02:24 Planning the Baby Shower 04:40 Social Media and Real-Life Connections 09:17 AI-Powered Contracting with Caveat 10:46 Challenges of Making Friends in Your 30s 12:33 Reflections on Personal and Professional Relationships 18:14 Concluding Thoughts and Call to Action Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| Guilty? | 23 Apr 2024 | 00:15:15 | |
This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices. Timestamps: 00:00 The Struggle with Late Payments in the Creator Economy 00:37 Introducing Women in Influencer Marketing (WIIM) 01:35 A Deep Dive into the Captivate Payment Controversy 11:13 The Power of Speaking Up and Advocacy 14:25 Closing Thoughts and Next Steps Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| Perseverance with Sourma Khoury of MoreYellow | 12 Jul 2022 | 01:06:40 | |
Today we’re speaking with Sourma Khoury of MoreYellow. Sourma is a first generation Assyrian American female who’s been working in the creator economy for over 6 years after moving to Los Angeles from Chicago. She is passionate about the things that matter and even some that don’t from politics to pop culture and all the things in between. Connect with her: https://www.instagram.com/foodloversdilemma http://www.tiktok.com/skchgo https://www.facebook.com/foodloversdilemma https://www.afoodloversdilemma.com/ Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| The Real Real of VidCon | 28 Jun 2022 | 00:46:30 | |
This episode is a recap of VidCon 2022, the good, the bad and everything in between. Those interviewed were: Mariah Rose, Wave Sports + Entertainment Lucy Rohden, Wave Sports + Entertainment Jessica Dove, MGM Resorts International Joi Wade and India Adams from "Tech Company" Mo Alabi, Edelman https://www.linkedin.com/in/moalabi/ Kristina Gong, Edelman Ali Almeflehi, Edelman Misha Tahir, Duolingo Jamila Godil, Duolingo Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| The Excitement of Web3 with Hannah Forbes of Pearpop | 21 Jun 2022 | 01:06:31 | |
Today we’re speaking with Hannah Forbes of Pearpop. Hannah Forbes is one of the leading pioneers of the creator economy, now working hard to help creators earn a living doing what they love as the VP of Marketing at Pearpop. Hannah built her career around a clear purpose of unlocking innovative ways to build creator-driven communities through brand values, culturally disruptive partnerships that drive equity within the creator economy. Originally from Canada, Hannah resides in New York and spent the last six years building and leading R/GA’s Influence Studio where her team crafted innovative influencer strategies and award-winning, authentic collaborations between creators and some of the world’s most respected brands like Samsung, Verizon, Uber, and Instagram. Prior to R/GA, Hannah was at the LA-based creative agency Omelet after launching Xomad, one of the first social influencer agencies in 2010. Connect with her: Twitter: @dr_banana_0 Linkedin: https://www.linkedin.com/in/hannahlforbes/ Instagram: @hannahlforbes Telegram: @doctorbanana Want to join WIIM's Membership? | |||
| A Creator Economy Journalist's Perspective with Kaya Yurieff of The Information | 14 Jun 2022 | 00:50:49 | |
Today we’re speaking with Kaya Yurieff of the Information. Connect with her: https://www.linkedin.com/in/kayayurieff/ https://www.instagram.com/kyurieff/ Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Ep 145. When Instagram calls you answer | 07 Jun 2022 | 00:47:56 | |
Today we’re speaking with Lauren Posada, Instagram Business Marketing, Monetization at Instagram. Connect with her: https://www.linkedin.com/in/lauren-kohli-posada-b1458429/ Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| People come first and the money will follow with @chantalrotando | 31 May 2022 | 00:54:14 | |
Today we’re speaking with Chantal Rotondo, Director of Business Development and Long Haul Management. Born near Boston, MA, went to DC for college and studied Marketing, Tourism and Event Management. Chantal worked in non-profit associations for almost 15 years, moved to Denver and worked remotely until she got laid off. She then pivoted to working in the creator economy, working for a merch company and now talent management at Long Haul Management. She's a mom to 2 terrific kids, and Board member for her Jewish congregation and local theater company. Connect with her: https://www.linkedin.com/in/chantal-a-rotondo/ https://www.instagram.com/chantalrotondo/ Want to join WIIM's Collective? | |||
| Be the Best Negotiator with @JohannaVoss | 24 May 2022 | 01:17:02 | |
Today we’re speaking with talent manager Johanna Voss. Johanna is a trusted talent manager who supports social media influencers who want clarity on how to build their brands, grow their businesses, earn their worth and plan strategically for the future. On behalf of her clients, she’s closed close to $3.5M dollars of brand deals, partnerships and speaking engagements. Her clients have partnered with brands such as Kroger, Walmart, AARP, Little Northern Bakehouse, H&R Block and ALDI. Negotiation is something she thoroughly enjoys be it for her clients, friends or with strangers. Entering her 12th year of working for herself, she understands all about the necessary pivots entrepreneurs take along their journey. Prior to her work in the talent management space, Johanna worked on the Presidential campaigns of Hillary Clinton and John Kerry for more than 7 years. Johanna is a world traveler, lived in Spain three times, can often be found cycling Colorado's mountain ranges, or asking the question "What if you...?" Connect with her: https://www.instagram.com/johannavoss/ Watch her WIIM masterclass: https://iamwiim.com/product/9-tools-she-uses-to-run-her-talent-agency-1/ Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Meet My Business Coach | 17 May 2022 | 01:08:17 | |
This week we're chatting with Sel Watts, Jessy's business coach. Sel is an HR Professional, Business & People Leader, Speaker, and seasoned entrepreneur. Sel started her career in HR over 20 years ago and launched her first business wattsnext Group in 2007 with the vision to disrupt the HR industry and create great workplaces across the globe. wattsnext is based in Brisbane and New York and partners with Founders & CEO's of small to medium businesses and fast growth startups to create high performing and engaged teams and cultures. Sel has developed and led her own team of HR professionals, supporting them to not only be successful within wattsnext but to continue to advance their careers and personal lives beyond wattsnext, which has led to the launch of her most recent business The HR Linc. The HR Linc is a membership and community created to disrupt and advance the professional development of sole charge HR professionals in the small to medium business sector. Our mission is to elevate HR to have a valued seat at the table whilst connecting and growing our members through experiential learning. Sel has also been able to fuel her entrepreneurial flame by undertaking other start-ups including IoT firm zzoota which is currently kicking big goals in its space. As a self-confessed personal development addict, she have gained her knowledge from hundreds of hours of coaching, mentoring, courses, workshops, travel, reading, conferences, & networking gatherings. The Unconventional Life vlog is Sel’s way of sharing her journey of expanding her brands globally, chasing a dream and living a ‘no plan b’ life. She is passionate about people choosing the life they really want and gives value to her audience through her vulnerable and engaging style. Sel also allocates time to coaching Founders, CEO’s and startup entrepreneurs. She is known for her progressive and real approach to HR and her raw and honest shares of her experience as a Leader. Sel is a mother to three sons who are learning a lot about resilience, gratitude, never settling and striving for their dreams with everything they have! You can learn more about Sel’s background, experience, many ventures, and accomplishments here. Want to join WIIM's Collective? Check out our website: http://www.iamwiim.com/join Don't forget to follow us on Instagram: http://www.instagram.com/iamwiim | |||
| How to Take a Month Off | 10 May 2022 | 01:10:39 | |
This week we're chatting with Lindsay Nead, Founder and CEO of Parker Management. Parker is an influencer talent management company based in the Pacific Northwest. Over the years, Lindsay has pioneered a way through the talent management industry with integrity and compassion. On a mission to represent social media personalities that do good in the world, Parker Management has an impressive talent roster of top influencers who have a passion to create for their devoted audiences. In addition to serving clients, Parker Management works with the world’s leading brands and agencies, helping them find a voice through authentic and beneficial partnerships. | |||
| 5 Ways to Find the Perfect Influencer | 26 Apr 2022 | 00:15:19 | |
This week we're giving you 5 Ways to Find the Perfect Influencer (for you!). You can also enjoy this story on our blog and a masterclass on the same topic by Pam Zapata, CEO of Society18 (replay here). Want to join WIIM's Collective? Check out our website. Don't forget to follow us on Instagram. | |||
| Sensitive Topic | 16 Apr 2024 | 00:17:07 | |
In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences. Timestamps: 00:00 The Unexpected Journey of Pregnancy 00:39 Welcome to the Solo Episode & Sponsor Shoutout 02:12 The Emotional Rollercoaster of Fertility Treatments 03:45 Navigating Work Commitments While Pregnant 05:24 The Awkwardness of Pregnancy Assumptions 08:23 A PSA on Sensitivity Around Pregnancy 11:18 Exploring the Benefits of Caveat for Contracting 12:53 Sharing Personal Stories for Community Support 16:06 Closing Thoughts and Invitation to Join the Conversation Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| What's Going on With WIIM | 19 Apr 2022 | 00:29:56 | |
Today is a fun solo episode from WIIM's founder Jessy Grossman for a little behind the scenes of running a successful membership organization. JOIN WIIM: https://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Everything Gaming with @emmalwaldren of EA Sports | 13 Apr 2022 | 00:40:24 | |
Today we’re speaking with Emma Waldren of EA Sports. Connect with her: JOIN WIIM TO CHAT WITH HER IN OUR SLACK: https://www.iamwiim.com/join https://twitter.com/emmalwaldren https://www.instagram.com/emmalwaldren/ Follow us on Instagram: http://www.instagram.com/iamwiim Part of the creator economy for over a decade - as a creator (top 4% of all social media users, Klout, 2015), marketing lead at a Premier League club, agency-side (on behalf of athletes, founders and brands) and currently creator lead at EA SPORTS. An advocate for ‘others’, I also Co-Chair Electronic Arts’ Women’s Employee Resource Group's UK Chapter and sit on Women in Football’s Marketing and Finance Committee. | |||
| The Power of LinkedIn | 05 Apr 2022 | 00:52:00 | |
Today we’re speaking with Callie Schweitzer, the Global Creator Programs Lead at LinkedIn. Callie oversees its Creator Accelerator Program, which is part of the platform’s $25 million commitment to supporting creators. She was previously a senior editor at LinkedIn, leading the editorial coverage of the marketing industry for the platform’s 800+ million global members. Prior to joining LinkedIn, she founded The Callie Co., an executive advisory firm that worked with well-known brands, best-selling authors and top executives at FORTUNE 500 companies to increase reach, relevance and revenue. She is a highly creative and strategic media and technology leader, speaker and advisor who has received wide industry recognition for her impact including being named twice to Forbes’ 30 Under 30 list, referred to as “the future of media” on Business Insider’s 30 Most Important Women in Tech Under 30, AdWeek’s list of Future Publishers, Inc.’s 30 Under 30, and one of TIME’s 140 Best Twitter Feeds in the World. PureWow named her to its PureWow 100 celebrating the next 100 women emerging in culture calling her "the 20-something who’s already a media mogul." In 2019, she was selected for the prestigious 92Y WomeninPower fellowship and joined the women’s network Chief as a founding member. Connect with her: LinkedIn: https://www.linkedin.com/in/callieschweitzer/ Instagram: https://www.instagram.com/cschweitz/ Twitter: https://twitter.com/cschweitz Want to join WIIM's Membership? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Your Dose of Huge News | 29 Mar 2022 | 00:22:24 | |
Today we’re going over the week's biggest news stories in social media and influencer marketing. Follow along on our Twitter to read the full length articles mentioned in today's show. http://www.twitter.com/iamwiim Want to join WIIM's Membership? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| @ChinaeAlexander on What Not to Do | 22 Mar 2022 | 00:58:48 | |
Today we’re speaking with Chinae Alexander. She's a former Texan-turned-New Yorker, Chinae Alexander is an entrepreneur, online personality, writer, speaker, and lifestyle expert based in Brooklyn, New York. Her message is to empower people to be better through positive thinking, active change, and self-love with a lot of laughing and curse words along the way. Chinae speaks to groups all over the country, is in the beginning stages of her first book, and has created your new favorite podcast, Press Send. Connect with her: http://www.instagram.com/chinaealexander Register for our Best in Influencer Tech event on 3/23/22! http://www.iamwiim.com/tech Want to join WIIM? http://www.iamwiim.com/join Join our Private Facebook Group: http://www.facebook.com/groups/wiimindustry Follow us on Instagram: http://www.www.instagram.com/iamwiim | |||
| Has the Pay Gap Improved? | 15 Mar 2022 | 00:46:43 | |
Today we’re speaking with Brittany Bright of The Influencer League. Connect with her: http://www.instagram.com/itsbrittanybright http://www.tiktok.com/itsbrittanybright http://www.twitter.com/MissBeeBright Want to join WIIM's Collective? http://www.iamwiim.com/join Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| The Power of Information | 08 Mar 2022 | 01:08:28 | |
Today we’re speaking with Kelsey Formost of Tagger. Kelsey Formost is the Senior Director of Content & Brand for leading influencer marketing platform, Tagger Media. Her work and expertise in the digital content and influencer marketing space has been featured by Business Insider, Refinery29, Glamour, and more. This year, Kelsey was named a 'Rising Star' by industry leader Talking Influence on their 'Influencer Top 50', a curated list of the Top 50 global individuals in influencer marketing. Kelsey is also an experienced speaker, presenting at high profile events such as HubSpot's Inbound 2020 conference and SXSW 2021. Register for the Best in Influencer Tech Event on 3/23/22: http://www.iamwiim.com/tech Connect with her: http://www.instagram.com/taggermedia http://www.instagram.com/kelsey.writes Want to join WIIM's Collective? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| TikTok vs Reels | 01 Mar 2022 | 00:14:37 | |
Today you'll enjoy a piece written by Emily McDonagh of Youthforia and WIIM contributor. Connect with Emily via: https://www.linkedin.com/in/emily-jean-mcdonagh-b1856732/ http://www.instagram.com/emjmcdonagh Check out all of our upcoming events (always complimentary for members!) at http://www.iamwiim.com/events Want to join WIIM's Collective? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Successful Campaign? Ask the Influencer | 15 Feb 2022 | 00:43:28 | |
Today we’re speaking with Megan Shuffleton of Squarespace. Megan is an influencer marketing specialist with experience in both agency and in-house settings, across multiple industries, with creators of all levels both in the US and internationally. She has spent over five years shaping overall strategy, building relationships with creators and managers, supporting internal cross-functional teams, and pioneering into new platforms. Megan has previously held roles at Her Campus Media, Away, and Rugs USA, and she now serves as the new Team Lead for the Brand Ambassador Program at Squarespace. Connect with her: http://www.instagram.com/mshuffleton http://www.twitter.com/mshuffleton Check out Squarespace: http://www.instagram.com/squarespace http://www.twitter.com/squarespace Want to join WIIM's Membership? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| NFTs and the Creator Economy | 08 Feb 2022 | 00:52:42 | |
Today we’re speaking with Dayna Trocki DeStefano of UNBLCD. Dayna has spent her decade-plus career working at the intersection of Product, Brand Strategy & Digital Media. She is the CEO & founder of unblcd, unblcd is a content, commerce, and collaboration platform for women change-makers, builders, and creators shaping a brighter, more equitable digital future with blockchain technology. She is also the founder of The Day Consulting, a brand strategy + digital marketing consultancy. Prior to that she spent 6+ years at Gallery Media Group (PureWow, ONE37pm, Gallery Podcast Co.) as the VP of Product responsible for the design, product management & content production team(s). Connect with her: http://www.instagram.com/daynadestef dayna@unblcd.com Learn more about UNBLCD: https://www.instagram.com/unblcd/ https://www.youtube.com/channel/UCvuzKy10GuQvji_QHYvZcAA https://twitter.com/unblcd https://www.tiktok.com/@getunblcd Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| When Work is a Challenge | 09 Apr 2024 | 00:35:47 | |
Today we’re speaking with Samantha Boulos of Viral Nation. With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals. In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion. Connect with her: Instagram: https://www.instagram.com/samboulos/ Timestamps: 00:00 Unlocking Agency Success: The Power of White Glove Service 00:30 Welcome Back to the WIM Podcast: A Candid Conversation 01:02 Engaging with the Community: Listener Feedback and YouTube Growth 02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing 05:26 The Journey to Influencer Marketing: Samantha's Story 07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency 09:19 Navigating the Job Market: Strategies for Success 10:00 Dealing with Layoffs: A Personal and Professional Perspective 14:52 Toxic Work Environments: Strategies for Survival 19:29 Client Management Mastery: Building Strong Relationships 31:35 Advocating for Women in the Workplace: Empowerment and Equality 34:06 Connecting with Samantha Boulos: Reach Out and Engage 35:17 Wrapping Up: A Look Forward and How to Get Involved Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| Is Influencer Marketing Toxic? | 01 Feb 2022 | 01:10:41 | |
Today we’re speaking with Lindsey Heppner, Founder and CEO of VAMPPED. Lindsey has become a mogul in the social media marketing world. Through her creative initiatives and memorable moments, Lindsey has completely changed how influencers, social media and the overall culture is perceived. Her first business, ‘VAMPPED.’ specializes in curating one-of-a-kind events, strategic planning for brands in the market space, world-class content, public relations and representing top digital talent with far-reaching online audiences. Lindsey constantly is trying to create the next best idea, placing her one step ahead of the rest and she succeeds expectations every time. The idea for ‘VAMPPED.’ was to make it a community and a place for long-lasting friendships, proving that although this can be a very toxic industry at times, you don’t need to fall into disingenuous practices. In the last 7 years, VAMPPED. has become one of the most recognizable agencies to hit the space and continues to be the most outspoken, biggest noise-making agency out there. Connect with her: https://www.instagram.com/linzheppner https://www.instagram.com/vampped contact@vampped.com Want to join WIIM's Membership Collective? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcr... Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Is Your Email Address For Sale? | 25 Jan 2022 | 00:07:16 | |
There was an interesting thread recently in our private Facebook group about people selling brand and agency emails to influencers. Did you know that if you search #brandemails on TikTok you’ll find a slew of viral videos that give away brand email addresses? You can find videos on YouTube about how to be an internet sleuth and track down the right contact. There are blog posts that suggest using tools like Hunter.io to find direct email addresses. Tune in to learn more about this story. Leave your thoughts on this story on our LinkedIn Newsletter: https://www.linkedin.com/pulse/your-email-address-sale-jessy-grossman You can also sign up for our email newsletter with more on Influencer Marketing: https://iamwiim.com/newsletter/ CAN-SPAM Act of 2003: https://www.ftc.gov/tips-advice/business-center/guidance/can-spam-act-compliance-guide-business Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Web3 and the Creator Economy with @shane_ev | 18 Jan 2022 | 00:45:55 | |
Today we’re speaking with Shane Everitt of DEFI Entertainment. Shane Everitt (she/her) is the head of music business affairs / Web3 services at Defi Entertainment also known as DEFIENT. Shane co-manages the first ever virtual influencer and recording artist CHILLPILL. At only 21 years old, the California native is working to pave the path for artists, creators, labels, and all things entertainment within the Web3 space. Connect with her: https://www.linkedin.com/in/shane-everitt/ https://www.instagram.com/shane.ev https://www.twitter.com/shane.ev https://www.defient.co/ Decentralized Artist: https://twitter.com/iamchillpill?s=20 https://discord.com/invite/chillpill https://instagram.com/iamchillpill Want to join WIIM's Collective? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Creator Monetization with @schnippstar | 11 Jan 2022 | 00:51:51 | |
Today we’re speaking with Lauren Schnipper of Jellysmack. Lauren Schnipper is the VP of Creator Business Development at Jellysmack where she leads M&A, investments and partnerships. A digital media executive and producer with over ten years of building and working within the Creator Economy. For the past several years she has focused her efforts on Creator monetization diversification. With stints at Next 10 Ventures, Teespring, start-ups Tellie and Stir her passion lies in figuring out more ways for Creators to make money. As the Co-Host of Planet Upload Podcast alongside Joshua Cohen, co-founder of Tubefilter, she pontificates on this and more weekly. Lauren also led Facebook’s Creator Partnerships for four and a half years where she oversaw strategic partnerships for top digital talent and comedians on Facebook and Instagram. Lauren is also recognized within the industry as the first producer of major projects in TV and film for Creators. She co-wrote and sold a TV show to NBC, created the first ever Creator podcast, produced Film and TV including the Cartoon Network pilot for the long running Youtube series The Annoying Orange. Her career began producing on Broadway where she helped mount Fiddler on the Roof, ‘Night, Mother and All Shook Up all on Broadway. Lauren has also produced some notable short films including K.I.T. an official selection of the Sundance Film Festival. Lauren is on the advisory board of VidCon. Connect with her: https://www.linkedin.com/in/schnipper/ https://creatorupload.simplecast.com/ Want to join WIIM's Collective? http://www.iamwiim.com/join Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim | |||
| Jessamyn Stanley @mynameisjessamyn | 04 Jan 2022 | 00:53:20 | |
She is an internationally acclaimed leading voice in wellness, highly sought after for her insights on 21st century yoga and intersectional identity. Today you'll hear from the one and only Jessamyn Stanley. Connect with her: https://www.instagram.com/mynameisjessamyn/ https://www.facebook.com/mynameisjessamyn/ https://twitter.com/JessamynStan https://www.youtube.com/channel/UCxJaVA4Tu6oQaHOppbt8qvA Want to join WIIM's Collective? www.iamwiim.com/join Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim | |||
| The Resumes I've Thrown Away: A Story of Prejudice and Personal Branding | 28 Dec 2021 | 00:08:16 | |
This week’s episode is about my personal branding story, some prejudice I admit to plus stick around if you’ve ever asked yourself “should I hire a content creator to be an influencer marketer?” To read the article and to share your comments on these topics, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/resumes-i-threw-away-jessy-grossman Want to join WIIM's Collective? http://www.iamwiim.com/join It's the last week to use code podcast2021 for 10% off a VIP Membership for the first year or your first month of a Basic Membership Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| An Unexpected Phone Call | 21 Dec 2021 | 00:17:30 | |
Today I'm publishing a very raw episode minutes after ending a very unexpected phone call. The last couple of years have been a wild ride both professionally and personally and I open up about it a bit in today's episode. I appreciate all of your continued support of this podcast and our organization and hope you take something meaningful from this episode. If nothing else, please be kinder to those around you. Your actions can have a huge impact on people. To read the article on a December no one expected, check out our LinkedIn Newsletter: https://www.linkedin.com/pulse/slow-december-jessy-grossman Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| 2022 Predictions with @laravlw | 14 Dec 2021 | 00:43:19 | |
Today we’re speaking with Lara von Linsowe-Wilson of Hunter PR! Connect with her: http://www.instagram.com/laravlw https://www.linkedin.com/in/laravlw/ Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| How To Get Creators Paid On Time | 07 Dec 2021 | 00:14:27 | |
Today I'm bringing you the top 5 ways to get creator payments sent and received on time. It's a hot topic and probably isn't going away soon. I can give you tips but the industry is primed for a big shift in this area. Comment on our instagram if you enjoyed this episode! http://www.instagram.com/iamwiim Want to read this story or share it? Check out our LinkedIn Newsletter and subscribe there too: https://www.linkedin.com/newsletters/women-in-influencer-marketing-6858904188252954624/ To RSVP for our upcoming masterclasses and events head to: http://www.iamwiim.com/events Grab some fun merch! http://www.iamwiim.com/merch Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ | |||
| 5 Things I've Learned Recruiting Influencer Marketers | 30 Nov 2021 | 00:07:24 | |
Today I'm bringing you the top 5 things I've learned this past year while recruiting influencer marketers. If you're looking for a new role in influencer marketing please fill out this survey to be considered for roles that I get: https://www.tribemonday.com/recruiting If you're hiring you can post on WIIM's job board or use Tribe Monday to recruit for you. Post a Job in WIIM: http://iamwiim.com/im-hiring/ Learn More About Recruiting with Tribe Monday: https://www.tribemonday.com/employers WIIM's Job Board: https://iamwiim.com/im-looking/ Subscribe to our LinkedIn newsletter here: https://www.linkedin.com/feed/update/urn:li:ugcPost:6871130777279619072?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6871130777279619072%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29 Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| AI is a Game Changer (so why aren't we using it)? | 02 Apr 2024 | 01:17:34 | |
Today we’re speaking with Steph Martin. Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names. Timestamps: 00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics. 01:42: Expressing uncertainty about listener interest in non-influencer marketing content. 06:14: Brief overview of the upcoming interview topics and discussion points. 07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics. 24:51: Discussion on starting a brand marketing program from the ground up. 25:05: Reflecting on major takeaways and strategies for future implementations. 29:39: Importance of conveying brand messaging and mission to influencers for taboo topics. 31:11: Emphasizing the significance of storytelling and authenticity in brand strategies. 38:02: Advice on improving negotiation tactics for influencers and managers. 39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships. 45:05: Encouraging open communication and goal alignment in partnerships. 55:23: Stressing the empowerment of managers in having open conversations. 56:39: Importance of active listening and mindful communication in navigating challenges. 59:15: Transitioning communication styles to facilitate better understanding and collaboration. 1:05:41: Benefits of automation tools for writing briefs and customer personas. 1:06:38: Use of tools for research, competitor analysis, and product launches. 1:16:24: Encouragement to follow up with experts for further insights and opportunities. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| Why You Need to Remove Social Media From Your Job Title with @sedgebeswick of @seenconnects | 23 Nov 2021 | 00:48:47 | |
Today we’re speaking with Sedge Beswick of Seen Connects. As one of the first in the UK to work within social media, Sedge forged her path with global brands before launching SEEN Connects: an award-winning, innovative influencer marketing agency. Just some of the brands onboarded by Sedge to Connects’ client list, are: Nike, Bumble, Panasonic and eBay. From popstars to parent influencers, Sedge has worked with numerous household names, such as musician Lewis Capaldi and television presenter Laura Whitmore. Sedge’s expertise are regularly called upon by global networks BBC News and Sky News, as well as print publications like the Financial Times. As a habitual contributor to The Drum magazine, Sedge offers invaluable insight into the influencer industry. Sedge is a well-respected visiting university lecturer and a public speaker, having hosted workshops for No.10 Downing Street and Google. Sedge has not only written two books of her own based on social platform experiences, but as a respected member of her peers, Sedge has appeared in various books and podcast series, and judged a number of industry awards ceremonies. Passionate about education, Sedge also set up a mentor programme to support young people going into the marketing industry, and is now responsible for having placed over 50 young people into jobs in the UK. Connect with her: sedge@seenconnect.com @sedgebeswick on all platforms The article we referenced about VC funding stats: https://www.nytimes.com/2021/11/02/business/dealbook/female-founded-startups-vc-funding.html Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| The Top 10 Reasons That Influencer Turned Down Your Campaign | 16 Nov 2021 | 00:10:46 | |
Believe it or not, influencers turn down partnerships all the time. Shocking, I know. Why would they turn down a big paycheck with an exciting brand? We're bringing you the top 10 reasons an influencer may turn down your brand partnership. Share your thoughts and subscribe to our new LinkedIn Newsletter: https://www.linkedin.com/feed/update/urn:li:ugcPost:6866022660887887872?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3AugcPost%3A6866022660887887872%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29 Want to join WIIM's Collective? http://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| TikTok on TV and More | 09 Nov 2021 | 00:10:42 | |
Today I'm bringing you a down a dirty social media updates episode. We're talking Clubhouse, LinkedIn, Instagram, YouTube and TikTok. Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: http://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Life Inside and Outside of Our Careers with @courtneycanfield | 02 Nov 2021 | 00:58:49 | |
Today we’re speaking with Courtney Canfield. She is a social media and influencer marketing professional with over a decade of experience working in the industry on both the brand side, the agency side, and now on the freelancer/consultant side. She is also a pet influencer, with over 300K total collective followers across her dog’s Facebook and Instagram pages. She started @Rambothepuppy’s Facebook page back in 2012 as a way to share cute photos of her dog (taken using an old school Blackberry, no less), with no intentions to turn it into anything more. Since then, she’s worked with dozens of brands across many different verticals, including home decor, automotive, pet care, travel, and more. In her free time she enjoys scrolling Tiktok for mental health and self-care content, creating “bad art,” and reading as many thriller/suspense novels that she can get her hands on. Connect with her! https://www.instagram.com/courtneycanfield https://www.instagram.com/Rambothepuppy https://www.linkedin.com/in/courtneyblakecanfield/ Want to join WIIM's Collective? http://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) http://Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: http://www.instagram.com/iamwiim | |||
| Cool Instagram & YouTube Updates Plus a Facebook Re-Brand | 26 Oct 2021 | 00:19:58 | |
This week we've got more big Instagram updates because there are so many of them! Also some YouTube news and Facebook's Re-Branding!? Enjoy the audio OR tune in on our YouTube channel where the video of this podcast is found. Hope you enjoy all of these updates! If you haven't already, go join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join All articles cited in the video are listed below: - TikTok Launches It's Discover List: https://www-hollywoodreporter-com.cdn.ampproject.org/c/s/www.hollywoodreporter.com/business/digital/tiktok-discover-list-1235033287/amp/ - Facebook Gets a Re-Brand: https://www.businessinsider.com/faceb?fbclid=IwAR3_YL7p4j2Vj0BbcOFU_H2W-8Zj0ZTjGTinh_bOm0blngUfFwJ3musPehg - Instagram Analytics Updates: https://www.socialmediatoday.com/news/instagram-adds-new-data-analytics-to-provide-more-performance-insight-for-m/608509/ - Instagram Updates: https://techcrunch.com/2021/10/19/instagram-is-adding-collabs-new-music-features-for-reels-desktop-posting-and-more/ - YouTube Shorts: https://variety.com/2021/digital/news/youtube-shorts-one-year-monetization-creator-fund-1235090053/ - Follow @creators https://instagram.com/creators Follow us on Instagram: https://www.instagram.com/iamwiim | |||
| #114 Major Instagram Updates You Need to Know About | 19 Oct 2021 | 00:24:43 | |
This week we’re going over huge Instagram updates that you need to know about. We're talking Instagram Live updates, chat support and so much more. Were all of these updates on your radar? Are there others you've really enjoyed? Tell us about your experience with these Instagram updates on our YouTube channel (where the video of this podcast can be found!). WIIM's YouTube channel: https://www.youtube.com/channel/UCJ6t-vZEL0GTSYauPEvshTw Join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim | |||
| #113: Who Sues the NYT? She Does. | 12 Oct 2021 | 01:16:53 | |
Today we’re speaking with Ariadna Jacob, CEO of Influences. Ari went from successful entrepreneur to instantly cancelled after one scathing article in the New York Times by Taylor Lorenz. You can find the original article from the NYT here: https://www.nytimes.com/2020/08/14/style/influences-tiktok-management-brittany-broski.html A little over a year later she's suing both Lorenz and the New York Times for $6.2M for defamation. There are two sides to every story. Today Ari shares her side. This episode is a cautionary tale for small business owners and an important conversation about journalistic integrity, client relationships and how to respond to being cancelled. Head to our YouTube channel to share your thoughts on this story. Referenced YouTube Video: Content Cop - Taylor Lorenz YouTube Video: https://www.youtube.com/watch?v=1wEACP11J34 Timestamp: 41:33 To connect with Ari: ari@influences.com https://www.linkedin.com/in/arijacob/ https://instagram.com/littlemissjacob https://twitter.com/littlemissjacob Join WIIM's Collective for networking, community, mentorship, castings, jobs, and more! https://www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim | |||
| #112: Influencer Marketing Around the World | 05 Oct 2021 | 00:49:05 | |
Today we’re speaking with Cecilia Buisson of Believe Influence. Connect with her: cecilia@believe-influence.com https://www.linkedin.com/in/ceciliabuisson/ https://www.instagram.com/ceciliabuisson/ https://www.instagram.com/believeinfluence/ Want to join WIIM's Collective? www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim | |||
| #111: The Mass Resignation | 28 Sep 2021 | 00:54:24 | |
Today we’re speaking with Kate Durkin, Strategic Consultant - Influencer & Digital Marketing, Brand Partnerships, Managed Services. Connect with her: https://www.instagram.com/kate8478/ https://www.linkedin.com/in/kate-durkin-2936193/ Want to join WIIM's Collective? https://www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: https://www.facebook.com/groups/wiimcreators/ Follow us on Instagram: https://www.instagram.com/iamwiim | |||
| #110: A Consultant Boom | 21 Sep 2021 | 00:44:37 | |
Today we’re speaking with Meredith Jacobson of We Are Boosters. Meredith is an Influencer Marketing Strategist who specializes in brand partnerships and influencer casting. She advises brands and agencies on how to optimize their influencer programs, and is also the Founder of We Are Boosters, a community of freelance influencer marketing professionals. Connect with her: https://www.linkedin.com/in/meredith-jacobson/ meredith@weareboosters.com www.weareboosters.com Want to join WIIM's Collective? www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim | |||
| Influencer Pricing | 26 Mar 2024 | 00:53:15 | |
Today we’re speaking with Jeanette Okwu of Beyondinfluence. As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses. Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media. Connect with her: Instagram: https://www.linkedin.com/in/jeanetteokwu Timestamps [00:00:30] Authenticity in makeup culture. [00:06:07] Influencer marketing career journey. [00:09:17] Former rhythmic gymnast discusses sports. [00:14:41] A unique industry perspective. [00:18:01] Pricing discrepancies in the industry. [00:21:58] Influencer marketing ethics and pricing. [00:26:14] Negotiating influencer collaborations. [00:29:23] Pricing practices in influencer marketing. [00:32:34] Influencer marketing strategies. [00:36:56] International influencer marketing insights. [00:41:08] Affiliate marketing trends. [00:43:47] Creator marketplaces and personal storefronts. [00:47:57] User experience in sales. [00:52:11] Empowering women in advertising. Want to join WIIM's Membership? Check out our website http://www.iamwiim.com/join Join WIIM’s upcoming events near you! http://www.iamwiim.com/events Don't forget to follow us on Instagram http://www.instagram.com/iamwiim | |||
| #109: TikTok Surpasses YouTube, New Ad Spots and Brands Reacting to Texas Abortion Law | 14 Sep 2021 | 00:23:46 | |
Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about. Articles mentioned in this episode are linked below. Want to join WIIM's Collective? www.iamwiim.com/join (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim Articles Mentioned: https://www.businessinsider.com/recent-advertising-hires-by-companies-like-instacart-and-home-depot-2021-7 https://www.theverge.com/2021/9/7/22660516/tiktok-average-watch-time-youtube-us-android-app-annie https://www.businessinsider.com/texas-abortion-law-sb8-match-uber-lyft-2021-9 | |||
| #108 Reels Ads, LinkedIn Stories, FB Automates Ads & More News | 07 Sep 2021 | 00:21:47 | |
Today we’re recapping the biggest news stories in influencer marketing and social media that you should know about. Articles mentioned in this episode are linked below. Want to join WIIM's Collective? www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim Articles Mentioned: https://adespresso.com/blog/instagram-reels-ads/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-08-31%20Social%20Media%20Today%20Newsletter%20[issue:36430]&utm_term=Social%20Media%20Today https://www.theverge.com/2021/8/31/22650740/linkedin-stories-ephemeral-video-shut-down https://www.socialmediatoday.com/news/facebook-tests-new-ad-automation-flows-to-help-maximize-campaign-performanc/605983/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-02%20Social%20Media%20Today%20Newsletter%20%5Bissue:36485%5D&utm_term=Social%20Media%20Today https://techcrunch.com/2021/08/23/instagram-is-ditching-swipe-up-links-in-favor-of-stickers/ https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/?guccounter=1 https://www.socialmediatoday.com/news/instagram-is-removing-swipe-up-links-for-stories-replacing-the-function-wi/605437/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-08-24%20Social%20Media%20Today%20Newsletter%20%5Bissue:36274%5D&utm_term=Social%20Media%20Today https://techcrunch.com/2021/08/31/tiktoks-new-creator-marketplace-api-lets-influencer-marketing-companies-tap-into-first-party-data/?guccounter=1 | |||
| #107 This Week's IM News | 31 Aug 2021 | 00:17:53 | |
Today we’re highlighting the top influencer news of the last week of August. Want to join WIIM's Collective? www.iamwiim.com/become-a-member (For a limited time use code podcast2021 for 10% off a VIP Membership for the first year or your first month of an Insider Membership) Join our Creator Only Private Facebook Group: www.facebook.com/groups/wiimcreators/ Follow us on Instagram: www.instagram.com/iamwiim | |||