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In this episode of the Women in Brand Podcast, hosts Tami and Victoria are joined by Silvia Matias. An award-winning Independent Designer, NON-OFF Studio Founder, and Creative Director, Silvia has achieved a celebrated career in design that's taken her across Europe and enabled her to collaborate with the very best in brand design.

Silvia, who is Portuguese and currently based in Lisbon, speaks candidly about the influences that have defined her personal design identity: how branding found her, balancing creativity and business in the design industry, and the realities that female designers face - but also how the industry is evolving for the better in her eyes.

It's an enlightening conversation, in which Silvia is generous with her vulnerability and advice for early career designers, along with sharing the wisdom that she's gained over the years as a woman in brand.

Explore some of Silvia's exceptional design work: https://silviamatias.com/

A huge thank you to Silvia for joining us for this episode, and to our season one podcast partner, Next Level Recruitment, who you can get in touch with on their website: https://www.nextlevelrecruitment.co.uk/

For fans of The Brand Education Podcast, we have a treat of an episode sitting its host, Zeenat Fayaz, in the interviewer hotseat. Zeenat established her brand consultancy for the higher education sector 6 years ago, where she is now Director of Brand Strategy and partners with renowned HE institutions around the world - listening to their needs and guiding them to achieve growth through strategic brand evolution.

Zeenat's background in HE branding and business development, from Times Higher Education through to freelance consulting, has given her a deep understanding of the sector. In this conversation, Zeenat joins Victoria and Tami to discuss her journey building a consultancy in a tough industry - one that has a legacy of centuries, but its understanding of the discipline and value of branding is in its infancy.

Together they examine how vanity metrics take different forms across sectors - from Times rankings to Cannes Lions nominations, creative is often invested in for the awards and accolades, rather than to execute a brand strategy - so how can we pull brands out of this competitive churn?

As always, our guest shares the brand thinkers that have influenced her path through brand. Zeenat speaks about the pinch-me moment hosting brand philosopher Marty Neumeier on her podcast after respecting his work for many years. She also references Pangaia and Ogilvy, Alchemy by Rory Sutherland, and the magnificent Emily Osborne and Jo Lowe from The Brand Education Advisory Board.

Listen to The Brand Education podcast: https://podcasts.apple.com/gb/podcast/the-brand-education-podcast/id1614215391

Thank you to Zeenat for joining us for this episode, and to our season 1 podcast partner, Next Level Recruitment, who you can contact here on their website: https://www.nextlevelrecruitment.co.uk/

Women in Brand x Mimi Hayton

Mimi has excelled in a varied education and professional career - from architecture and design, to management consultancy and going freelance, founding Marquess Studio. In this episode, Mimi walks us through her career experiences, reflecting on what has motivated her to pursue the right job for her, and how switching up your career can feel daunting, but so rewarding.

She shares her advice on how to harness your skills and qualities to be an impactful brand strategist, and how her 'squiggly' career has got her to where she is now (and that it's ok to never quite feel like you've got things sorted). She also shares how she's drawn from interests and influences outside of the world of branding to make her a well-rounded strategist.

Mimi is an intrinsic part of the Women in Brand team, being there to build the network from day 1, to now heading up content strategy - so it's a pleasure to dedicate our first ever podcast episode to her brilliance.

And, there's a few individuals that Mimi references as her big influences and admirations (as well as some of the brands she wouldn't love to work with!). She shouts out brand queens Zoe Scaman, Laura Kuglitsch, Keketso Sedibe-moeng, Mona Bhatnager, along with our wonderful friends of Women in Brand, Joel Leeman and Ryan Sheppard at Vivace.

Thank you to Mimi for joining us for this episode, to Next Level as our season 1 podcast partner, and Tamara de Jong at The Lucky Moon for her generous design work.