Explorez tous les épisodes du podcast Wisepreneurs | Women Entrepreneurs Over 50 Monetizing Expertise
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| Margareta Krizova Freelance Advice: Six Questions That Replace Your Business Plan | 07 May 2026 | 00:50:02 | |
Margareta Křížová shares six questions that replace the traditional business plan for independent professionals going freelance after 50. She co-founded a boutique M&A advisory firm in Prague in 1993 and sold her equity stake at 53 to rebuild as an independent freelancer. She now combines selective M&A advisory work with entrepreneurship mentoring, runs the NEWTON University Business Accelerator, now in its fifth year, and has published two books including Third Career on building a professional life after 50. Margareta explains why she refuses to read business plans longer than two pages and describes the financial blind spot she calls invisible work, where freelancers fail to count their own hours. The conversation covers how she uses ChatGPT with Keith Cunningham's The Road Less Stupid as a virtual thinking partner, why side hustles work as a low-risk transition from corporate employment, and what the NEWTON accelerator's intergenerational mix teaches about starting businesses. Mentions: The Road Less Stupid by Keith Cunningham. ChatGPT, NotebookLM. NEWTON University Business Accelerator. Connect with Margareta: website: margaretakrizova.com | LinkedIn Margareta Křížová Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Janine Garner Expertise Monetisation: How Women Build Independent Consulting Practices | 23 Apr 2026 | 00:56:57 | |
Janine Garner helps women entrepreneurs over 50 turn accumulated expertise into independent consulting practices that charge what professional judgment is worth. After 20 years in corporate marketing, finishing as group marketing director for the Oroton Group overseeing Oroton and Ralph Lauren brands across Australia and Asia, Janine built a seven-figure mentoring business focused on expertise monetisation for experienced women leaving corporate careers. In this conversation, Janine explains why experienced women consistently underprice themselves when starting independent practices, often earning less per hour than a fast-food worker despite decades of professional knowledge. She shares her days-down-dollars-up business strategy for restructuring consulting offers around value rather than time. Janine breaks down the four-role network model from her book It's Who You Know: promoters who champion you, teachers who stretch your thinking, pit crew who keep you on track, and butt kickers who drive action. She explains why true collaboration requires curiosity rather than transaction, and how to codify implicit professional knowledge into saleable intellectual property. The conversation also draws on Professor Ron Heifetz's work at Harvard Kennedy School on the professional, familial, and ancestral voices that shape career decisions. Janine describes building a business for a client in her sixties who wanted to work exclusively with CEOs from her caravan. Mentions and references: It's Who You Know, Be Brilliant, and From Me to We by Janine Garner. Professor Ron Heifetz, Harvard Kennedy School. Melissa Liberman, executive coach. Connect with Janine: janinegarner.com.au| LinkedIn: Janine Garner Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Subscribe for new episodes. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Mark Trinham Sustainable Creative Practice: 30 Years of Independent Work Without Business Training | 28 Nov 2025 | 00:54:42 | |
Thirty years of full-time independent practice, booked 18 months ahead, with no formal business training. Artist Mark Trinham offers one of the most practical case studies on the Wisepreneurs Podcast for how accumulated expertise becomes sustainable revenue when you learn to position it as premium capability. Mark moved from illustration and graphic design into public art and large-scale sculpture, developing a business model through trial and decades of learning when to say yes and when to say no. His collaboration company amplifies rather than dilutes his creative voice, and his positioning around environmental connection and place-based storytelling commands premium rates from clients who seek him out rather than the other way around. The conversation covers pricing without business training, how collaboration creates revenue stability for independent practitioners, and why Mark is now creating space for fine art practice after 30 years of commissioned work. This is not a motivational interview about following your passion. It is practical insight into what it takes to build recognised expertise, navigate pricing on your own terms, and sustain independent creative work across several decades. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Projects & Artworks:
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Contact & Portfolio:
Mark also mentioned owning property in Northern New South Wales rainforest where he's Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Jon Younger Professional Relevance: Positioning Expertise When AI Does the Routine Work | 14 Nov 2025 | 01:07:53 | |
Positioning accumulated professional judgment when younger consultants cost less and AI handles routine knowledge work. Jon Younger has spent five decades understanding how talent evolves — from HR executive to independent advisor on the future of work and AI. At 73, he addresses the challenge experienced professionals rarely voice: how do you justify premium rates in an era of automation?
You'll hear specific frameworks for using AI as cognitive amplification rather than content generator, and how to maintain intellectual engagement while managing finite energy. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Mayumi Kataoka Forest Therapy: Cognitive Recovery for Independent Professionals | 30 Oct 2025 | 00:37:31 | |
Forest therapy as cognitive restoration for over-connected professionals who keep optimising when they need to stop. Mayumi Kataoka is a certified forest therapy guide in Sydney who takes professionals on three-hour walks covering barely 1.2 kilometres. Connect with Mayumi Kataoka Website (Individual Practice): forestminds.com Website (Collective): foresttherapycollectivensw.com LinkedIn: linkedin.com/in/forestminds Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Anna Burgess Yang Business Automation for Independent Solopreneur Practice | 16 Oct 2025 | 00:38:16 | |
Anna Burgess Yang helps experienced solopreneurs build automation systems that keep an independent practice running when the founder cannot work. Her FinTech writing business ran for two months while she recovered from brain tumour surgery, proving her operational frameworks worked under the hardest possible test. Anna walks through the specific tools and workflows that made this possible, from Zapier automations generating social media content to the financial buffers that eliminated money stress during recovery. She explains how three years of systematic business building, including strategic financial planning, emergency preparation, and operational architecture, transformed her independent practice from vulnerable to resilient. Her approach treats automation not as a productivity hack but as the structural foundation that prevents a solo business from collapsing when the founder cannot work. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Tools discussed: Zapier, Airtable, Trello, Buffer, ChatGPT Pro, Canva, Loom, Reflect, Obsidian Connect with Anna:
Previous Episode: https://www.wisepreneurs.au/mastering-tools-processes-anna-burgess-yang/ Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Michael Best Career Reinvention at 80: Complex Research and AI Tools After Five Decades in Medicine | 03 Oct 2025 | 00:44:56 | |
Career reinvention at 80, mastering AI tools, Obsidian, and Zotero to write a scientific book he never planned. Dr Michael Best practised medicine for 50 years before a routine phone call during COVID introduced him to the endocannabinoid system — a biological network in every human body that he'd never learned about in medical school. Now he's deep into original research, proving that intellectual challenge sustains cognitive vitality rather than diminishing it.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Resources Mentioned
Names Mentioned on This Podcast Hazel Edwards (author, publisher, and Michael's mentor—Michael describes himself as one of her "Hazelnuts") was my guest on episode 43 , Connect With Dr Michael Best on LinkedIn https://www.linkedin.com/in/michael-best-2b588133b/ Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Robert Vlach Professional Reputation: Why Your Good Name Beats Personal Branding | 28 Aug 2025 | 02:58:03 | |
Professional reputation built through decades of relationships beats personal branding built through content marketing. Robert Vlach leads Europe's largest freelance community, supporting over 250,000 professionals. In this three-hour conversation, our longest episode, he explains why experienced independent professionals should stop competing with younger workers on their terms.
He wrote The Freelance Way and has spent two decades working with freelance communities across Europe, building the frameworks that inform this conversation. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Connect with Robert:
We also have a YouTube version of this podcast found here: https://youtu.be/rvJfsV3nMBU?si=vA0uM2mG_7hHkLtb Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Amy Alkon Menopause and Cognitive Performance: Protecting Your Professional Edge Through Science | 31 Jul 2025 | 01:22:46 | |
Menopause and cognitive performance for professional women: when brain fog, fatigue, and memory loss threaten your career edge, the problem is medical science, not you. Amy Alkon is an award-winning investigative science writer and author of Going Menopostal. She exposes the gap between what medical research knows about menopausal care and what most doctors actually provide, leaving accomplished women to mistake a solvable physiological issue for burnout or professional decline. Amy explains why self-advocacy matters when the medical system fails to connect menopause with cognitive symptoms, and what the science actually supports for protecting your mind during this transition. For experienced professional women whose accumulated expertise depends on cognitive sharpness, this episode reframes menopause from career threat to manageable physiological event. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Resources Mentioned
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Sönke Ahrens Turning Professional Experience Into Lasting Insight with Smart Notes | 17 Jul 2025 | 00:57:56 | |
Sönke Ahrens helps experienced professionals turn accumulated expertise into structured knowledge systems that support writing, consulting, and thought leadership. He wrote How to Take Smart Notes and uses tools like Obsidian, Readwise, and Zotero to make decades of professional learning retrievable and useful rather than forgotten. Sönke explains how externalising expertise into structured notes supports cognitive vitality and sustained professional output over a long independent career. He goes beyond tool recommendations into how knowledge management practices clarify thinking, develop a distinctive professional voice, and build the foundation for authority-based practices. For experienced professionals who have spent years underlining passages and bookmarking ideas only to lose track of them, Sönke's approach offers a practical system for making accumulated insight count. The conversation covers how digital note-taking with Obsidian connects ideas across projects, why Readwise captures highlights from Kindle and the web automatically, and how Zotero supports citation for researchers and writers. Mentions and references: How to Take Smart Notes by Sönke Ahrens. Obsidian, Readwise, Zotero. How to Take Smart Notes with Obsidian course (smartnotes.teachable.com). Connect with Sönke: soenkeahrens.de | LinkedIn: Sönke Ahrens Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Sue Ellson Starting a Business After 60: LinkedIn, Financial Security, and Career Reinvention | 03 Jul 2025 | 00:52:19 | |
Starting a business after 60 using LinkedIn, relationships, and minimal cost strategies for financial security during career transition. Sue Ellson has been an independent consultant since 1994 and joined LinkedIn in 2003. She's authored five books including Gigsters and is recognised internationally as a leading expert on the platform. In this conversation, Sue offers a practical roadmap for professional women considering entrepreneurship after 60. She explains her 'job for now' concept for maintaining financial security during transition, why your professional relationships are more powerful than any marketing tactic for combating ageism, and how to launch with minimal cost using LinkedIn as your primary platform. Sue defines her 'Geekster' identity using technology to build a flexible career drawing on three decades of independent practice. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Resources Mentioned
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Laetitia Vitaud Career Reinvention After 60: Why Your 150 Relationships Beat Startup Capital | 19 Jun 2025 | 00:55:54 | |
Episode Overview Career reinvention after 60 using your professional relationships as startup capital rather than cash, savings, or business loans. Laetitia Vitaud is a feminist and work-revolution thinker returning for her third Wisepreneurs appearance.
Laetitia offers practical frameworks for women over 60 considering solo ventures, from leveraging network variety to find ideas and clients, to using AI as a conversational tool where experience gives you the advantage. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Previous Guest Appearance Resources Mentioned
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Ella Zhang Expertise Building: Micro Habits for Experienced Consultants | 09 Apr 2026 | 00:52:55 | |
Ella Zhang helps experienced professionals monetise hard-won expertise through inner operating systems that rebuild leadership capability from the inside out. From her Sydney consulting practice, she draws on neuroscience and Chinese medicine to design micro habits that make capability stick where one-off training programs fail. Ella explains how four inner operating systems, mental, emotional, spiritual, and physical, shape sustainable performance for independent consultants. She covers diagnosing organisational issues by root cause rather than surface symptom, why micro habits outlast workshops, and how values alignment prevents burnout. The conversation includes her own burnout recovery in 2007, her book Upgrade: How to Outperform Your Default Self to Gain Your Super Powers, her annual Vipassana meditation practice in the Blue Mountains, and why she has sacked only one client in ten years. Mentions and references: Upgrade by Ella Zhang. Luc P Beaudoin, productive practice research. Vipassana meditation. Neuroscience research on burnout and recovery. Connect with Ella: ellazhang.com.au | LinkedIn: Ella Zhang Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Laurie Smale Career Change After 50: From Junkyard to YouTube Creator at 79 | 05 Jun 2025 | 00:45:07 | |
Laurie Smale left school at 13 to work in a junkyard and at 79 produces his own Magic Minutes YouTube series after learning digital tools from scratch with LinkedIn specialist Sue Ellson. Between the junkyard and YouTube, Laurie worked in an Italian glass factory at Frankston (sleeping beside the furnace at 13), returned to education at 37, graduated from Melbourne University with honours in Italian, built a career as a communication skills speaker through the National Speakers Association, and wrote three books including Finding Me, Finding You. The conversation covers how he overcame a lifelong fear of technology rooted in childhood maths anxiety, why he spent a year collecting scrap metal at 77 before deciding he had more to offer, and how Grandma Moses inspired him to start creating content at 78. Laurie explains his approach to mentoring others through fear: baby steps, seeking the right help, and facing what scares you rather than running from it. Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Mentions: Connect with Laurie: lauriesmale.com | LinkedIn: Laurie Smale | YouTube: Magic Minutes Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Tomáš Baránek Deep Reading as Professional Edge: Why Books Still Build Expertise in the AI Era | 22 May 2025 | 00:59:16 | |
Deep reading as cognitive investment for independent professionals building expertise when AI floods the world with shallow content. Tomáš Baránek runs Melvil Publishing in Czechia, selecting nonfiction titles with long-term value from authors like Yuval Noah Harari and David Grann, deliberately limiting annual titles to focus on quality over volume. He explains why over-relying on AI for writing, thinking, and decision-making erodes the cognitive depth that experienced professionals depend on for their livelihood. Now studying machine learning at 53, Tomáš brings a practitioner's perspective on critical thinking, resisting digital overwhelm, and why slow intentional reading compounds into intellectual capital over decades of practice. For independent professionals managing their own development without organisational training budgets, this episode makes the case that curated reading is the professional investment that AI cannot replicate. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Books Mentioned: •Sapiens by Yuval Noah Harari •Nexus by Yuval Noah Harari •The Wager by David Grann •End of Procrastination by Petr Ludwig •The Dawn of Everything by David Graeber and David Wengrow Tools & Topics: •Readwise, Roam Research, Logseq •GPT models and AI assistants •Translation workflows, agents, and AI hallucinations Where to Find Tomáš: •LinkedIn https://www.linkedin.com/in/tomasbaranek/ •BlueSky Profile https://bsky.app/profile/tombarys.bsky.social •Melvil Publishing: https://www.melvil.cz Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Kim Watty Retirement by Design: How Professional Women Plan Beyond Finances | 09 May 2025 | 00:42:57 | |
Retirement planning for professional women that addresses identity, purpose, and community rather than finances alone. Kim Watty spent three decades in Australian academia as an accounting professor before co-founding The Main Act with her daughter Prue. Their Retirement by Design program uses Stanford Business School methodology where women create three odyssey plans for different possible futures across an eight-week guided process. Kim explains why 62% of women wish they had planned better for retirement, what experienced professional women lose when they leave organisational identity without a framework for what comes next, and why the emotional and social dimensions matter as much as income. Her own transformation from academic journals to morning ocean swimming with Melbourne's Icebergers illustrates that redesigning retirement is as much about cognitive vitality and community as finances. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Guest Contact Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Filip Drimalka The Future of No Work: AI Tools for Independent Professional Practice | 14 Feb 2025 | 00:32:18 | |
Filip Drimalka helps independent professionals build AI-enhanced workflows that turn one-person operations into sustainable businesses without traditional employment structures. He wrote The Future of No Work and explains why AI fluency is becoming essential for career independence. Filip covers how experienced professionals can integrate AI tools like ChatGPT, Claude, and NotebookLM into daily work without losing the human judgement that makes their expertise valuable. He addresses the practical shift from traditional employment to working independently, how automation is redefining knowledge work roles, and why generalists who integrate AI effectively hold a competitive advantage over narrow specialists. The conversation explores how AI enables flexible work arrangements and why one-person businesses powered by human-AI collaboration represent a genuine alternative to organisational employment for experienced professionals. Filip draws on the work of Ethan Mollick on AI and work, and references how companies like Klarna are replacing traditional roles with AI-augmented operations. Mentions and references: The Future of No Work by Filip Drimalka. Tim Ferriss, The 4-Hour Workweek. Ethan Mollick, AI and work. Sam Altman, OpenAI. Tools: ChatGPT, Claude, NotebookLM, SavvyCal, Starlink. Connect with Filip: drimalka.com | Book: nowork.ai | LinkedIn: Filip Drimalka Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Michal Novotný Preventive Wellness: Physical Foundations for Sustained Independent Practice | 13 Dec 2024 | 00:48:58 | |
Preventive wellness strategies for independent professionals whose practice needs to last another 10 or 20 years beyond traditional retirement. Michal Novotný is a physiotherapist and fitness coach who has worked with elite athletes and public figures, authored bestselling health books, and developed practical approaches to sustainable physical wellbeing.
Michal covers how integrating regular movement, diet awareness, and mindfulness supports the cognitive vitality that sustained independent practice demands. For professionals building practices on accumulated expertise, the physical foundation that your professional judgment depends on is as much a strategic asset as your knowledge. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentions: Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Anna Burgess Yang Solopreneur Workflow: AI and Automation for Independent Practice | 29 Nov 2024 | 00:49:57 | |
Anna Burgess Yang runs a solopreneur content writing business using Airtable, Zapier, and generative AI, built on lean thinking principles after leaving a FinTech executive career to work independently while raising three children. Anna explains how automation tools eliminate repetitive tasks, how lean principles help her prioritise what actually matters, and how generative AI repurposes and expands creative output without replacing her voice. She shares the specific habits that make independent professional practice sustainable, including starting her day at 4am and building a client pipeline through authentic LinkedIn updates rather than marketing tactics. Her approach demonstrates that disciplined systems create freedom rather than rigidity for experienced professionals running one-person operations. For solopreneurs looking to monetise expertise without hiring a team, Anna's workflow offers a practical model for turning professional knowledge into a lean, automated business. Mentions and references: Airtable, Trello, Zapier. Connect with Anna: start.annabyang.com | LinkedIn: Anna Burgess Yang Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Krisna Hanks Metabolic Sparks: Why Movement Breaks Beat Exercise for Sedentary Professionals | 08 Nov 2024 | 00:47:47 | |
Movement breaks throughout the day matter more than a morning workout if you sit for hours as an independent professional over 50. Krisna Hanks is a metabolic health expert and Director of Employee Wellness Programs at Ovadia Heart Health. She introduces the concept of the active couch potato — people who exercise regularly yet still sit for long hours, undermining their own health habits.
For independent professionals whose cognitive vitality depends on physical foundations they often neglect during long desk-bound working days, this episode offers immediately actionable strategies. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentions
Offers Get in touch with Krisna Director Employee Wellness Ovadia Heart Health Square1wellness Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Tonianne DeMaria Personal Kanban: Visual Workflow Systems for Independent Professionals | 27 Sep 2024 | 01:05:32 | |
Tonianne DeMaria co-wrote Personal Kanban to help professionals make work visible through simple workflow systems that replace conventional task management with better decision-making and sustained energy. Tonianne explains why standard productivity approaches fail independent professionals juggling multiple clients, projects, and competing priorities without organisational structure. Drawing from her journey from fashion to productivity practice, she covers the neuroscience behind overcommitment and cognitive overload, and how visual systems address these challenges at their source rather than adding another layer of pressure. The conversation also introduces David Rock's SCARF model, a framework for understanding how status, certainty, autonomy, relatedness, and fairness shape professional experience, and why independent professionals who left organisations where these needs were partially met by default often feel destabilised without knowing why. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentions:
Connect with Tonianne DeMaria Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Peter Compo Emergent Strategy: A Design Framework for Independent Professionals Managing Uncertainty | 20 Sep 2024 | 00:51:25 | |
Emergent strategy as a design framework for independent professionals and consultants managing business uncertainty without organisational support. Peter Compo is author of The Emergent Approach to Strategy, drawing on 25 years of experience at DuPont. He explains how identifying key obstacles, eliminating bottlenecks, and creating strategic rules for decision-making help independent practitioners maintain progress when direction needs to shift. Peter's methodology connects concepts from music and science to business strategy, offering a structured approach to uncertainty that replaces rigid planning with disciplined adaptability. For experienced professionals whose accumulated expertise needs a framework for navigating unpredictable markets, this episode delivers practical strategy that scales from solo practice to complex consulting engagements. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Connect with Peter Compo Website https://emergentapproach.com/ Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Gail Greatorex Expert Positioning in Product Safety: From Government to Solopreneur | 13 Sep 2024 | 00:48:14 | |
Gail Greatorex turned 25 years of product safety expertise into an independent consulting practice, moving from the Australian government to solopreneur work helping businesses navigate consumer protection laws, compliance, and product recalls. Gail explains how self-employment allows her to choose projects aligned with her values, including co-founding ClimateWise Associations to connect climate risk with product safety. She covers the rising challenges of e-commerce safety and third-party sellers, the specific risks posed by everyday products like button batteries and toppling furniture, and her role in shaping regulatory standards that protect consumers. Her career demonstrates how deep regulatory expertise becomes more valuable, not less, when practised independently rather than inside government structures. For experienced professionals considering the move from institutional roles to independent practice, Gail's path shows how specialist knowledge and professional reputation translate directly into a sustainable consulting business. Mentions and references: Australian Competition and Consumer Commission (ACCC). Button battery safety regulations. ClimateWise Associations. Product recalls in e-commerce. Connect with Gail: productsafetysolutions.com.au | LinkedIn: Gail Greatorex Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Ben Legg Portfolio Careers and Expertise Monetisation: From Google COO to Solopreneur | 26 Mar 2026 | 00:51:59 | |
Ben Legg helps experienced professionals monetise expertise as co-founder of The Portfolio Collective, a 16,000-member community for portfolio careers. Before that he was COO of Google Europe, led Coca-Cola's India turnaround, worked at McKinsey, and served in the British Army's Royal Engineers. Ben explains why experienced professionals are leaving corporate careers for portfolio work, covering the practical mechanics of building advisory practices, keynote speaking, and consulting across multiple clients. He introduces the Designer vs Hamster framework for working on your career rather than inside it. Ben shares how fractional work actually finds people: 20% through listings, 30% through online presence, and 50% through networking. He describes using Gemini to audit his personal brand and outlines the Catapult course for launching a portfolio career. The conversation covers why thinking of yourself as a company of one with strategy, brand, products, and continuous improvement changes how you approach independent work. Ben also discusses cognitive vitality practices including walking meetings and intentional day design. Mentions and references: Marketing for CEOs by Ben Legg. Charles Handy, Second Curve and Shamrock Organisation. Richard Susskind, AI and tasks. Filip Drimalka, The Future of No Work. Paul Jarvis, Company of One. Fiona Chorlton-Voong, co-founder of The Portfolio Collective. Connect with Ben: The Portfolio Collective | LinkedIn: Ben Legg Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Eliška Šestáková Building Smarter Knowledge Systems for Independent Professional Practice | 06 Sep 2024 | 00:54:40 | |
In this episode, host Nigel Rawlins speaks with Eliška Šestáková, an academic and personal knowledge management specialist from the Czech Republic, about how structured note-taking systems support sustained independent professional work. Drawing from her background in computer science, Eliška explains how systems like Zettelkasten and tools like Roam Research help independent professionals organise accumulated expertise into usable, searchable knowledge. For independent professionals managing multiple clients, projects, and intellectual threads without a team behind them, this episode offers practical approaches to building the kind of cognitive scaffolding that turns scattered experience into structured professional capability. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Key Themes
Mentions
Connect with Eliška Šestáková
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Leanne Shelton AI for Independent Professionals: Keeping the Human Edge | 30 Aug 2024 | 00:47:25 | |
ALeanne Shelton helps experienced professionals integrate AI into independent practice without losing the human judgment that makes their work worth paying for. Connect with Leanne:
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Cedric Chin Testing Business Ideas Against Evidence: Pattern Recognition for Independent Professionals | 23 Aug 2024 | 01:11:08 | |
Cedric Chin founded Commoncog to help professionals develop business expertise through rigorous testing of ideas against real-world evidence rather than relying on theory or conventional frameworks. Cedric explains how experienced professionals develop pattern recognition and strategic judgement through deliberate practice, drawing on his background in competitive judo and leading a startup in Vietnam. He introduces Leo DiBello's Triad Model and naturalistic decision making as practical frameworks for evaluating whether a business idea will survive contact with reality. The conversation covers how accumulated expertise becomes more valuable when continuously tested against complex business environments, and how independent professionals can build this testing discipline into their own practice without organisational resources or safety nets. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Contact Details:
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Karen Wickre Career Independence After 50: Building Professional Connections at 70 | 16 Aug 2024 | 00:55:45 | |
Karen Wickre shows experienced professionals how career independence works well beyond conventional retirement age, drawing on senior roles at Google and Twitter and decades of authentic relationship-building across Silicon Valley. In this second Wisepreneurs conversation, Karen shares how continuous professional growth and adaptability sustain an independent career into your 70s. Karen explains why genuine, mutually beneficial connections matter more than transactional networking for solopreneurs monetising expertise. The confidence that comes from accumulated professional experience makes freelance work both viable and fulfilling, and her approach treats every professional relationship as a two-way exchange rather than a career transaction. For independent professionals considering whether their best working years are behind them, Karen's career demonstrates that expertise, reputation, and authentic connections compound rather than expire. Connect with Karen: karenwickre.com | LinkedIn: Karen Wickre Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Danielle Joworski Expert Positioning for Women Entrepreneurs Over 50: Beating Ageism | 09 Aug 2024 | 00:51:27 | |
Danielle Joworski helps women entrepreneurs over 50 build visibility and overcome the specific barriers of ageism, sexism, and self-doubt that keep experienced professionals invisible. She moved from corporate life to entrepreneurship and now works as a visibility strategist focused on expert positioning for women whose expertise deserves attention. Danielle explains why women entrepreneurs over 50 face compounding visibility challenges that generic marketing advice doesn't address. She covers how to build confidence through strategic action rather than waiting until you feel ready, why community support and asking for help are business necessities rather than signs of weakness, and how to delegate operational tasks so that visibility work gets sustained attention. Her approach focuses on aligning visibility strategies with personal values and goals rather than following templates designed for earlier-career entrepreneurs. For independent professionals who have spent decades building expertise but struggle to make that expertise visible, Danielle offers practical steps grounded in her own transition from corporate career to solopreneur practice. Mentions and references: Rocket Fuel by Gino Wickman. Free visibility audit available through Danielle's newsletter. Connect with Danielle: daniellejoworski.com | LinkedIn: Danielle Joworski | YouTube: Danielle Joworski Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Jane Hudson L&D Consulting After Corporate: Regulatory Training, Pricing, and Remote Teams | 02 Aug 2024 | 00:45:18 | |
Jane Hudson built an independent L&D consultancy specialising in regulatory training after leaving corporate employment, and returns to Wisepreneurs 50 episodes after her first appearance to share what she's learned running the practice. Jane covers the practical realities of L&D consulting as a solo operator, including managing remote teams, developing effective pricing strategies, and creating regulatory training programmes that meet compliance requirements. She explains how the L&D field evolved post-COVID and why finding a defined niche matters more than trying to serve every training need. The conversation addresses how independent L&D professionals balance client delivery with business development and personal sustainability when there's no organisational structure behind them. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentions
Connect With Jane Hudson Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Peter Hatherley Semantic SEO and AI Tools: How Authored Intelligence Serves Independent Professionals | 26 Jul 2024 | 00:45:37 | |
Peter Hatherley built Authored Intelligence to give independent professionals practical AI tools for SEO and content strategy, including Semantic Author and Conceptuality. Peter explains the difference between generative and interactive AI and why that distinction matters for professionals creating their own content. He walks through how semantic entities work in modern SEO, moving beyond keywords to the structured meaning that search engines now prioritise. Drawing from his journey from digital marketing to AI product development, he addresses common fears about AI while demonstrating how tools like Semantic Author help independent professionals compete with larger operations in search visibility and content quality. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentions
Products/Websites Mentioned:
Special Offer Save $50 Conceptuality GPT Connect with Nigel Rawlins website https://wisepreneurs.com.au/
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| Dr Holly Whelan Sustainable Health Habits for Independent Professional Practice | 19 Jul 2024 | 00:49:32 | |
Dr Holly Whelan helps experienced professionals build sustainable health habits using behaviour change science drawn from neuroscience research, global brand management at Unilever, and her co-founded ventures Habit Partners and Younger Lives. Holly explains how sustainable habits differ from short-term health interventions and why neuroscience research matters for professionals trying to maintain physical and mental performance as they age. She walks through her transition from laboratory research to corporate brand management to entrepreneurship, showing how each stage built the foundation for her current work in habit formation. Holly shares practical approaches drawn from collaborations with Movember and Weight Watchers, and addresses the specific health challenges facing independent professionals who want to stay engaged and effective in their work long-term. Mentions and references: Atomic Habits by James Clear. Dr Mark Cobain. Seth Godin. Joan (Train With Joan). Life Age Test, Heart Age, Diabetes Age. Behaviour change, habit stacking, behavioural activation. Website: Younger Lives Group | LinkedIn: Holly Whelan, PhD | Life Age Test: lifeagetest.com Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Debbie Jenkins Writing Short Books for Credibility: Why Concise Books Build Professional Authority | 12 Jul 2024 | 00:49:30 | |
Debbie Jenkins wrote Stop the Credibility Crisis and Stop Writing Books Nobody Reads after moving from engineering into publishing, building a practice around short books as professional authority tools. Debbie explains why concise, focused books outperform longer volumes for establishing credibility and generating passive income. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Resources Mentioned: Books: •“Stop the Credibility Crisis” by Debbie Jenkins •“Stop Writing Books Nobody Reads” by Debbie Jenkins •“The Emergent Approach to Strategy” by Peter Compo
•Ann Latham, author of “The Power of Clarity” •Liz Bywater, PhD, strategic CEO advisor Connect with Debbie Jenkins: •Website: Debbie Jenkins •LinkedIn: https://www.linkedin.com/in/debsjenkins/ •Programs: Writing & Publishing Cohorts, Only Authors Club, The Asset Path® Weekly Strategy Calls—see Debbie's website for details Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Natasha Ginnivan Aging Stereotypes: Professional Reinvention and Career After 50 | 05 Jul 2024 | 00:42:33 | |
Natasha Ginnivan researches how aging stereotypes undermine experienced professionals before they even open their mouths, and what the evidence shows about countering them. Based in the Blue Mountains and Sydney, she studies cultural attitudes toward aging, longevity, and positive aging practices. Natasha explains how stereotypes about older workers affect professional identity, why social connections and lifelong learning protect cognitive wellness more than most interventions, and what the research actually supports about aging well in professional life. Her own journey from fashion design to psychology demonstrates that professional reinvention itself is evidence against the stereotypes she studies. For independent professionals whose accumulated expertise is their competitive advantage, understanding how ageism operates and what counters it is strategic intelligence, not just personal interest. The conversation draws on research from the Centre of Excellence in Population Ageing Research at the University of Queensland and Stanford's Distinguished Career Institute. Mentions and references: The 100-Year Life by Lynda Gratton and Andrew Scott. Gloria Steinem. Hazel Edwards. University of Third Age. Edgy Elders (edgyelders.com.au). Connect with Natasha: mobilisingwisdom.com | LinkedIn: Natasha Ginnivan Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Michael Zipursky Consulting Success: Why Conversations Beat Marketing for Independent Consultants | 12 Mar 2026 | 00:57:08 | |
Michael Zipursky studied 1,300 coaching engagements to show how experienced consultants build expertise-driven practices. Building a consulting practice through relationships and conversations rather than marketing systems requires a specific set of mindset shifts that corporate experience does not prepare you for. For experienced independent professionals navigating this transition, Michael Zipursky maps the precise patterns he has observed across 1,300 coaching engagements in 75 industries at Consulting Success. Michael Zipursky is the co-founder of Consulting Success and author of Consulting Success and The Elite Consulting Mind. Before building Consulting Success into a global coaching practice, he built and sold multiple businesses, including Kankei Culture and Relagy Marketing, drawing on relationships forged during his immersion in Japanese business culture. His coaching frameworks address the three distinct stages where independent consultants get stuck: unclear positioning, early wins without systems, and success without scalability.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Website: consultingsuccess.com Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Emma Williams Professional Reinvention: From MRI Research to Expert Coaching | 27 Jun 2024 | 00:50:47 | |
Emma Williams moved from a career in physics and Magnetic Resonance Imaging research to building an independent coaching practice that helps STEM professionals navigate the transition from academia to industry. She is the author of Leaving Academia: Ditch the Blanket, Take the Skills. Emma explains the specific challenges academics face when leaving research, including how to recognise transferable skills that feel invisible inside university culture. She discusses the role personal values play in career decisions, the weight of student debt on professional choices, and what highly skilled STEM professionals actually need when contemplating a move to industry. Drawing from her own professional reinvention from physicist to business owner, Emma shares practical coaching approaches grounded in the realities of academic career structures and the evolving job market. Her courses include Leveraging LinkedIn for Researchers and The Successful Researcher Roadmap. Mentions and references: Leaving Academia and The UNIque Guide for Women by Emma Williams. What Every Postdoc Needs To Know (co-authored with Liz Elvidge and Carol Spencely). Sharon Gaskin. Debbie Jenkins. Connect with Emma: ejwsolutions.com | LinkedIn: Emma Williams | Courses: ejwsolutions.teachable.com Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Michael Greenberg Digital Operations: AI Workflows, Automation, and Outsourcing for Independent Professionals | 19 Jun 2024 | 01:02:31 | |
Michael Greenberg specialises in digital operations, helping businesses optimise workflows through AI tools, automation systems, and strategic outsourcing rather than adding more hours to the working week. Michael walks through practical approaches to integrating AI and automation into daily business operations, including specific note-taking tools and workflow applications that reduce manual effort. He explains how independent professionals can use outsourcing strategically to focus on high-value work, and why choosing the right combination of tools matters more than adopting every new application. The conversation covers how to evaluate which tasks genuinely benefit from automation versus those that need human judgement, a distinction that matters more for solo operators managing everything themselves. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. How to connect with Michael Greenberg Business Website https://www.3rdbrain.co Personal Website https://gentof.tech/
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Annette Densham Business Awards and Storytelling: How Audacious Agency Builds Professional Visibility | 13 Jun 2024 | 00:50:36 | |
Annette Densham co-founded the Audacious Agency to help business owners use storytelling and business awards as practical visibility strategies, drawing on her background in journalism and PR. Annette explains how business award submissions work as a structured approach to professional visibility rather than just a trophy exercise. She covers how to identify the right awards, craft compelling narratives from real business experience, and use the process itself to clarify your professional story. The conversation addresses why personal branding built through earned recognition carries more weight than self-promotion, and how independent professionals can use award entries and media storytelling to build credibility without large marketing budgets. Her journalism training shapes an approach grounded in finding the genuine story rather than manufacturing one. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Offers
Connect with Annette Densham Connect with Nigel Rawlins website https://wisepreneurs.com.au/
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| Kate Toon SEO and Copywriting: Building an Independent Online Presence as a Solopreneur | 06 Jun 2024 | 00:44:03 | |
Kate Toon created Recipe for SEO Success to teach solopreneurs SEO, copywriting, and how to build sustainable online income.
She also discusses using AI tools like Magai for content creation, delegating strategically rather than doing everything yourself, and building passive income through courses and membership communities. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentioned on the podcast
Connect with Kate Toon
Kate Toon's Online Programs Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Gill Andrews Conversion Copywriting: Websites That Generate Inquiries for Independent Solopreneurs | 31 May 2024 | 00:57:33 | |
Gill Andrews wrote Making Your Website Work to teach solopreneurs how website copy generates inquiries from the right clients. The conversation covers what makes website copy generate inquiries rather than just traffic:
Gill also introduces her Business Soul Searching course, a systematic framework developed over two years to help solopreneurs define their ideal client, clarify their offer, and write website copy without hiring a consultant. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentioned on the podcast
Connect with Gill Andrews Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Fiona Allman-Treen Website Strategy: Building Independent Solopreneur Business-Generation Sites | 23 May 2024 | 00:54:22 | |
Fiona Allman-Treen builds business-generating websites using a five-step strategy and ideal client research for solopreneurs. The conversation covers
Fiona also discusses her book Website Mastery for Business Owners Who Don't Speak Tech and how it filters the right clients before they make contact. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Fiona's Book & Course Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Debra Zahay-Blatz Digital Marketing for Independent Solopreneurs: Data, Branding, and Organisational Learning | 17 May 2024 | 00:44:32 | |
Debra Zahay-Blatz taught digital marketing for 25 years at St. Edwards University after 17 years in customer data management. The conversation covers
Debra also shares her three-priorities-per-day productivity approach and her Digital Marketing Management book, a framework for independent professionals making sense of a crowded digital landscape. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. As mentioned in this podcast
Connect with Dr Debra Zahay-Blatz Connect with Nigel Rawlins website https://wisepreneurs.com.au/
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| Hazel Edwards OAM Building a Sustainable Independent Practice Through Writing | 09 May 2024 | 01:13:50 | |
Hazel Edwards OAM wrote 200 books over 50 years sustaining independent professional practice as an Australian authorpreneur. Best known for There's a Hippopotamus on My Roof Eating Cake — now 45 years old and adapted into a film, touring musical, braille, and Auslan — Hazel has sustained a prolific independent writing practice without organisational support, adapting from print to digital across five decades. The conversation covers
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Connect with Hazel Edwards OAM
Books
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
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| Anna Molnár Pricing for Freelancers: Expertise Monetisation for Women Over 50 | 02 May 2024 | 00:48:10 | |
Anna Molnár helps women entrepreneurs over 50 build pricing confidence and charge what their expertise is worth. Based in The Hague and working internationally, Anna left embassy work at 40 to build an independent coaching practice focused on expertise monetisation for women solopreneurs. Anna explains why undercharging is the most consistent problem among women entrepreneurs and why many women struggle to discuss money at all before they can even set prices. She covers the connection between treating yourself as a professional and asking for appropriate fees, and why quarterly rather than monthly goal setting gives a solopreneur practice enough runway to build momentum. The conversation includes how lifelong learning keeps independent practice relevant over time. Anna speaks six languages and draws on fiction and story structure as coaching tools. She also shares her pro bono mentoring work with women whose businesses are struggling financially. Mentions and references: Denise Duffield Thomas. Free 30-minute consultation available through Anna's Calendly. Connect with Anna: blossomempoweringevents.nl | LinkedIn: Anna Molnár Wisepreneurs explores how women over 50 monetise expertise and build sustainable solopreneur practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Tomáš Baránek Expertise Building Through Knowledge Management: Recovery from Burnout | 25 Apr 2024 | 00:46:18 | |
Knowledge management tools for independent professionals who need to curate information without burning out in the process. Tomáš Baránek is a Czech publisher who translates notable English-language books on personal development, productivity, and science. After experiencing burnout himself, Tomáš rebuilt his working practice around specific tools like Readwise and Roam Research for building a second brain and selective information curation. He explains practical approaches to managing knowledge sustainably, why self-care and seeking help matter for independent professionals without organisational support systems, and how decades of reading the best thinking on productivity shaped his own recovery. Mentions and references: Readwise. Roam Research. Melvil Publishing (melvil.cz). Connect with Tomáš: barys.me | LinkedIn: Tomáš Baránek | Medium: lifehacky.net Wisepreneurs explores how independent professionals turn accumulated expertise into sustainable practice. Connect with Nigel Rawlins website https://wisepreneurs.com.au/
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| Dante St James The Generalist Advantage: Building Systemised Independent Practices | 26 Feb 2026 | 00:56:38 | |
Experienced independent professionals building portfolio practices will find a practical operating model in this conversation with Dante St James. Dante traces how a failed startup, a pandemic-era cafe purchase, and a digital marketing exit became a self-running portfolio spanning hospitality, executive education, and AI-powered software. Tools and Products Mentioned
Wisepreneur Episodes Mentioned
Connect with Dante St James Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Úna Herlihy The Indie List: Freelance Community for Independent Solopreneurs | 19 Apr 2024 | 00:47:11 | |
The Indie List is a high-touch marketplace connecting freelance marketing professionals with Irish clients, serving approximately 7,000 independent marketing solopreneurs. Úna shares how she left advertising in 2005 when the industry proved unwelcoming to women with young children, how a LinkedIn post during COVID became a business, and how The Indie List's earn-learn-connect model addresses the isolation, cashflow uncertainty, and admin burden freelancers face working alone. The conversation covers ageism in advertising for senior creatives, in-demand skills including digital marketing, SEO, content creation and strategic planning, and why the average Indie List member age of 46 reflects a growing cohort of experienced professionals choosing independence over employment. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice.
Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Melisa Liberman Independent Consulting Business: The 14-Step Roadmap from Corporate to Solopreneur | 12 Apr 2024 | 00:45:14 | |
Melisa Liberman coaches solo consultants to grow their practice using a 14-step roadmap and free IEC Toolkit. (110 chars ✓) An accidental consultant who stayed on at her employer when she moved to Hawaii, Melisa went from Accenture executive to building a coaching practice dedicated to independent consultants.
Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Connect with Melisa Liberman Your Free eBook —Grow Your Consulting Business: The 14-Step Roadmap to Make Your Independent Consulting Goals a Reality https://www.melisaliberman.com/book Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Robert Vlach Freelance Pricing Strategies: How Independent Professionals Set Rates That Reflect Experience | 04 Apr 2024 | 01:10:19 | |
Robert Vlach wrote The Freelance Way and founded Freelancing.eu to help independent professionals develop pricing strategies that match their actual expertise rather than competing on cost. Robert explains how experienced freelancers and consultants can move beyond industry-standard rates to pricing that reflects decades of accumulated skill. He covers the specific challenges independent professionals face in defining their roles, navigating pricing norms that were set for younger or less experienced workers, and building financial structures that support lifelong independent careers. Drawing from his work across the European freelance economy, he offers practical approaches to pricing conversations, financial planning, and positioning that lets experience command what it's worth. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentioned In This Podcast Books and Articles
Devices
Websites
Connect With Robert Vlach Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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| Marleen Deleu Freelance Economy Evolution: Professional Reinvention for Women Over 50 | 29 Mar 2024 | 00:39:34 | |
From her base in Belgium, Marleen draws on 26 years building HR staffing strategy at Randstad (world number one in staffing services) before launching Nextconomy, an online knowledge platform covering the evolving world of flexible work. She explains why the freelance workforce is growing 6 to 9 percent per year across every professional domain, not just ICT and engineering, and why most organisations still ignore 30 to 40 percent of their actual workforce because contingent talent sits outside HR's remit. Marleen makes the case that talent scarcity is now a board-level issue, that the demographic squeeze peaks around 2030, and that HR and procurement must finally manage freelance talent as strategically as payroll employees. For experienced women weighing a move out of corporate life, her advice is direct: the financial buffer you have built by your 50s and 60s lowers the risk, you know yourself far better than you did at 25, and the real mistake is not starting without a plan. She shares her own unvarnished story of jumping in without a business plan, undercharging, and being unable to articulate her proposition clearly out loud, so that others can avoid the same missteps. Marleen also reframes freelancing as starting a business rather than selling hours, describes the ecosystem-and-network mindset younger freelancers have mastered, and explains how technology makes location almost irrelevant for independent professionals who want to work across borders. Wisepreneurs explores how women over 50 monetize expertise and build sustainable solopreneur practice. Mentioned In the Podcast Connect with Nigel Rawlins website https://wisepreneurs.com.au/
https://wisepreneurs.com.au/free-assessments/
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