This episode brings together a diverse lineup of guests representing a water company, regulator, campaign groups, and the charity sector to explore how reducing household water usage to meet regulatory targets can be achieved through a combination of cross-sector collaboration, radical innovation, behavioural science, and trusted messaging.
Guests:
Tim Wagstaff – Water Efficiency & Innovation Lead, Ofwat. Outlines the £100m Innovation Fund, the £25m Water Efficiency Lab, customer accountability, and commercial workplace initiatives.
Rachel Dyson – Project Manager, Waterwise. Introduces the £3m 50 Litre Home Project (co-led with Northumbrian Water, Procter & Gamble, and global manufacturers).
Dr Nicholas Cryer – Senior Scientist in Horticultural Water Management, Royal Horticultural Society (RHS). Discusses smart meter data, sensor technology, and behavioural strategies to transition UK gardens toward water neutrality.
Sarah Castelvecchi – Consumption Lead, Anglian Water. Explores utility demand-reduction strategies, leakage eradication, and rebuilding consumer trust from the ground up.
Jane Ballard – Weir the Agency. Explores creative campaign execution, targeted behavioural messaging, and high-impact communication strategies.
Key discussion points