Explorez tous les épisodes du podcast Winning With Shopify Podcast: Ecommerce Growth for Shopify Store Owners
| Titre | Date | Durée | |
|---|---|---|---|
| The Black Friday Discount Trap: How 20% Off Can Destroy Your Shopify Business | 17 sept. 2026 | 00:26:42 | |
Black Friday can create record sales for Shopify brands — but it can also quietly destroy your profit. After 19 peak ecommerce seasons, Nick breaks down the biggest Black Friday mistake many brands make: focusing on revenue growth without understanding the true cost of discounting. A 20% discount might look like a simple way to increase conversions, but the impact goes much deeper. It affects your margins, your ROAS targets, your average order value, your fulfilment workload and even the long-term value of the customers you acquire. In this episode of Winning With Shopify, Nick uses real ecommerce maths to show why discounting can completely change the economics of your business — and why more sales doesn't always mean more profit. You’ll learn:
The biggest Black Friday mistake? Many brands assume a 20% discount means they simply need 20% more sales to make up the difference. But discounts don't just reduce revenue — they change your entire acquisition model. Once you factor in product margins, advertising costs, fulfilment and customer lifetime value, a successful-looking Black Friday campaign can actually leave your business less profitable. Nick also shares alternative strategies including bundles, rewards, tiered offers, exclusives and value-added incentives that help brands compete during peak season without simply racing to the biggest discount. In this episode: Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice and expert conversations designed to help brands grow more profitably. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| How I Built A 7-Figure Shopify Brand With AI, Automation & Almost No Team | 14 sept. 2026 | 00:32:41 | |
What if you could build a 7-figure Shopify brand without building a 50-person team? In this episode of Winning With Shopify, Nick is joined by Phil Atkinson, founder of Greenphones, to reveal how AI and automation are changing the way ecommerce businesses operate — from analytics and Google Ads to marketing, research and customer service. Phil has built a radically lean ecommerce operation, using AI as a team of specialised “employees” with different roles, access to business data and the tools needed to analyse performance and help run the business. Rather than simply using AI to write content, this episode explores what happens when you start giving AI access to the systems and information that actually run an ecommerce business — and whether one person can use AI to compete with much larger teams. You’ll learn:
If you're a Shopify founder, ecommerce manager or marketer trying to understand how AI can save time, improve decision-making and help a smaller team compete with much larger businesses, this episode is for you. Connect with Phil Atkinson: Greenphones: In this episode: Follow Winning With Shopify for practical ecommerce growth strategies, Shopify marketing advice, AI insights and expert conversations designed to help Shopify brands grow more profitably. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| If I Had To Build A Shopify Brand From Scratch In 2026, Here's Exactly What I'd Do | 09 sept. 2026 | 00:31:15 | |
If I had to build a Shopify brand from scratch today, I would do almost everything differently. Ecommerce has changed. Customer acquisition is more expensive, competition is everywhere, AI is changing how people discover products and the brands that win are no longer just the ones with the best products — they are the ones with the best systems. In this episode, Nick breaks down exactly how he would build a Shopify brand from zero in 2026, covering everything from finding the right opportunity and creating demand to building a brand that can scale profitably. This is the blueprint for building a modern ecommerce business — not just a store that generates sales, but a valuable brand with predictable growth, loyal customers and long-term potential. You’ll learn:
In this episode: Nick also shares the mistakes he would avoid, the channels he would prioritise and the strategies he believes will separate successful Shopify brands from everyone else over the next few years. Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| Shopify SEO Masterclass - Everything You Need To Get Growing Your SEO With Shopify | 07 sept. 2026 | 00:33:05 | |
SEO is changing. Shopify brands that want to grow need more than keywords — they need search engines and AI platforms to understand, trust and recommend their products. In this episode, Nick is joined by Alex Moss from Yoast to break down everything Shopify brands need to know about SEO, from the foundations of technical SEO to creating content that drives qualified organic traffic. Alex explains why successful ecommerce SEO is no longer just about rankings, and why data quality, structured information and trust signals are becoming increasingly important as search continues to evolve. You’ll learn:
Alex also shares practical advice on building a stronger SEO foundation, improving website trust signals and creating a Shopify store that is easier for both customers and search engines to understand. In this episode: Useful resources: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| Black Friday Is Broken: AI Is About To Change Your Shopify Store Forever | 02 sept. 2026 | 00:24:12 | |
Black Friday is broken. Shopify brands can no longer win by simply offering bigger discounts — the future winners will be the brands that AI can find, understand and recommend when customers are ready to buy. Black Friday and Cyber Weekend are changing. As customers increasingly use AI shopping assistants, personalised recommendations and new search experiences to discover products, Shopify brands need a new strategy to compete. In this episode, Nick breaks down how AI will transform ecommerce sales, why the old Black Friday playbook is becoming outdated and how smarter brands are using AI to improve discovery, create better offers and turn seasonal shoppers into long-term customers. You’ll learn:
Nick also shares five tools Shopify brands can use to prepare for the biggest shopping period of the year, covering AI-powered marketing, ecommerce SEO, conversion optimisation, inventory planning and fulfilment. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify Spec Digital is a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| How I Built a £1M Ecommerce Brand and Sold It - Shopify Growth Stories, with PPC & SEO | 31 août 2026 | 00:36:29 | |
Most ecommerce brands are built on traffic they don't own. This founder changed that — and it helped him build and sell a £1M Shopify brand. Jayden Clark built Woodlark Garden Luxury into a seven-figure ecommerce business before selling it for £515,000. But the business started in a vulnerable position - with 95% of revenue coming from Google Ads and very little organic traffic. In this episode, Jayden reveals how he moved away from relying purely on paid acquisition, built a scalable SEO strategy, increased organic revenue and created a more valuable ecommerce business that became attractive to buyers. Jayden also shares lessons from his latest ecommerce venture, Camper Nation, which generated £500k in organic revenue in its first 18 months, and explains why building owned traffic can become one of the biggest advantages for Shopify brands. You’ll learn:
In This Episode (00:00) The Problem With Relying on Paid Ads (01:15) Why 10% Margins Were Too Risky (03:44) Building a 50/50 SEO & Paid Ads Strategy (05:04) Finding High-Intent Ecommerce Keywords (08:02) Turning Winning Ad Keywords Into SEO Traffic (11:13) Matching Search Intent to the Customer Journey (15:49) Selling the Ecommerce Business (17:08) Why Organic Traffic Increased Business Value (19:49) Cross-Selling & Increasing Customer Value (21:48) Turning Ecommerce Traffic Into Leads (26:04) The Metric That Predicts Future Sales (29:16) How Smaller Ecommerce Brands Can Win SEO (31:55) A Low-Cost Ecommerce Backlink Strategy (35:37) Final Thoughts We also discuss how Jayden built industry authority, created content that converted visitors into customers and used SEO as a competitive advantage rather than just a traffic channel. Learn more from Jayden: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| Google Ads for Shopify: Why Your Costs Are Rising and What Still Works | 25 août 2026 | 00:25:59 | |
Most Shopify brands use Google Ads to drive sales. The fastest-growing brands use it to build a DTC brand. Google Ads has become one of the most powerful ways for ecommerce brands to find new customers - but many Shopify stores are still optimising for short-term ROAS instead of long-term growth. In this episode, Nick explains why most Shopify brands get Google Ads wrong and how successful DTC brands use paid search, Shopping ads and customer data to build a scalable acquisition engine. Want some help with profitably scaling your Google Ads? Reach out to Nick's agency: team@spec.digital You’ll learn:
Nick also shares the biggest mistakes Shopify brands make with Google Ads, why better data leads to better automation and how to build a paid acquisition strategy designed for long-term brand growth. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| Your Shopify Store Isn’t Enough: How To Win When Everyone Sells the Same Products | 21 août 2026 | 00:41:45 | |
When customers can buy the same products from dozens of retailers, your Shopify store needs to give them a reason to choose you. In this episode, Nick is joined by Alan Dowell from Escentual, an online beauty retailer specialising in fragrance, skincare and cosmetics, to discuss how brands can differentiate in crowded markets, build customer trust and turn more first-time buyers into loyal customers. Learn more about Escentual: Connect with Alan Dowell on LinkedIn: They reveal why many ecommerce brands struggle despite selling great products, how removing friction can improve conversion rates and why the best brands focus on customer experience rather than competing purely on price. You’ll learn:
The episode also covers how removing 70+ Shopify apps improved conversion rates, why brands should test instead of assume, and how better customer communication can create stronger loyalty and repeat purchases. In this episode: (00:00) - Competing when everyone sells the same products Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: Ships-A-Lot - Improve fulfilment costs and find hidden shipping margin leaks. Inventory Planner - Free seven-day inventory bootcamp. Omnisend - 30% off paid plans for three months with code WINNINGWITHOMNISEND. Yoast - 15% off Shopify and WordPress with code WWS15. 506 - Extended 30-day free trial on any of their three Shopify apps with code WWS. About Winning With Shopify Winning With Shopify is powered by Spec Digital, a PPC & SEO agency helping ecommerce brands grow through performance marketing. | |||
| We Audited 50 Shopify Stores: 7 Mistakes Losing Shopify Sales | 18 août 2026 | 00:21:45 | |
Most Shopify brands don't have a traffic problem. They have a conversion problem. After auditing 50 Shopify stores and analysing hundreds of ecommerce experiences, Nick reveals the biggest mistakes that stop visitors from becoming customers. In this episode, you'll discover the product page, trust, UX and conversion issues that could be costing your Shopify store sales - and the changes successful DTC brands make to turn more visitors into buyers. You’ll learn:
Nick shares real examples from Shopify stores, explaining how brands can remove buying friction, improve customer confidence and turn more of their existing traffic into revenue. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: About Winning With Shopify | |||
| 1 Million Shopify Journeys Reveal The Offers That Actually Convert | 14 août 2026 | 00:34:47 | |
Your Shopify discount strategy could be costing you sales and profit. Want to test smarter promotions on your Shopify store? Try 506’s Shopify apps with an extended 30-day free trial using code WWS. Should you offer 10% off, give customers a free gift or encourage shoppers to spend more to unlock a better deal? In this episode, Nick is joined by Charlie Tyler from 506, the team behind EasyGift, 506 Sale & Bulk Discount, EasyScan and EasyLink, to reveal how Shopify brands can create promotions that increase conversion rates and average order value without unnecessarily sacrificing margin. You’ll learn:
Charlie also shares how growing ecommerce brands can use smarter promotions, urgency and offer structures to increase sales while protecting profitability. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Exclusive listener offers: 506 - Extended 30-day free trial on Shopify apps with code WWS. About Winning With Shopify | |||
| Shopify SEO: Why Your Products Aren’t Appearing in ChatGPT | 11 août 2026 | 00:21:25 | |
Your Shopify store could be invisible to the next generation of shoppers. As more customers start searching through ChatGPT and AI tools instead of traditional search engines, Shopify brands need to understand one important question: can AI actually find, understand and recommend your products? In this episode, Nick breaks down why some Shopify products are appearing in AI search results while others are being missed - and what ecommerce brands need to change now to stay visible. You’ll learn:
Nick also shares practical Shopify SEO actions brands can take today, from improving product information and collection pages to building the authority signals AI platforms use when recommending products. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Listener offers: Winning with Shopify listeners get an extended 30 day free trial on any of the three. Details at 506.io/wws, code WWS. About Winning With Shopify | |||
| Your Shopify Margins Are Disappearing: The Fulfilment Problem Nobody Sees | 07 août 2026 | 00:36:53 | |
Your Shopify growth could be limited by something customers never see: your fulfilment operation. Before building Ships A Lot, twin brothers Max and Zach Zitney were Shopify merchants themselves. They experienced first-hand how warehouse problems, rising shipping costs and unreliable fulfilment could damage margins, customer experience and growth. In this episode, Max and Zach reveal the fulfilment mistakes that nearly broke their own ecommerce brand - and what growing Shopify brands need to know before scaling operations. You’ll learn:
Max and Zach also share how their experience as merchants led them to create Ships A Lot, helping ecommerce brands improve fulfilment visibility, reduce shipping costs and scale more effectively. In this episode: Get your free Parcel Margin Report Send Ships A Lot one month of your shipping data and receive a one-page analysis showing what you currently pay per order, what you could pay with Ships A Lot and where your margin may be leaking. Get your free Parcel Margin Report Listener offers: About Winning With Shopify | |||
| Shopify Email Marketing: 2% of Sends Are Driving 37% of Sales | 04 août 2026 | 00:26:01 | |
Most Shopify brands do not need to send more emails. They need better automations. Omnisend analysed 27 billion emails and found that automated messages generated 37% of email sales from just 2% of sends. In this Tea Break Talk, Nick breaks down the three Shopify email automations every ecommerce brand should build first - welcome flows, abandoned cart emails and browse abandonment. You’ll learn how to turn more visitors into customers, increase repeat purchases, use SMS more effectively and avoid the biggest mistakes brands make with email marketing. You’ll learn:
In this episode: Listener offers: About Winning With Shopify | |||
| Your Shopify Growth Is Being Held Back by Inventory Problems | 01 août 2026 | 00:39:17 | |
A bad customer review might have nothing to do with your product. Alan Grimsley from Inventory Planner joins Nick to explain why 77% of negative reviews can be traced back to operational problems - and the five Shopify inventory mistakes that quietly damage cash flow, sales and customer trust. Drawing on his experience across PayPal, Shopify and Sage, Alan explains how overstock, stockouts, unreliable data, poorly planned campaigns and inaccurate supplier lead times can hold back even fast-growing ecommerce brands. You’ll learn:
Alan also shares lessons from AYBL, Wild & Stone and Astrid & Miyu, including how better inventory forecasting can protect cash flow, reduce excess stock and keep bestselling products available. In this episode: Follow Winning With Shopify for practical ecommerce growth advice every Tuesday and Friday. Free Inventory Planning Bootcamp Listener offers: About Winning With ShopifyWinning With Shopify is powered by Spec Digital, a PPC & SEO agency for ecommerce brands. | |||
| Shopify AI: 19 Ways to Save Time, Cut Costs and Grow Sales | 28 juil. 2026 | 00:23:08 | |
Stop experimenting with AI and start using it to produce measurable results in your Shopify business. Nick Trueman shares 19 practical ways to use Shopify AI to increase sales, save time, reduce costs and remove repetitive work. From Shopify Sidekick, ChatGPT and Claude to customer support, email marketing, product imagery and sales forecasting, this episode explains what you can implement right now - and where relying on AI could damage your brand. You’ll learn:
In this episode: Follow Winning With Shopify for practical Shopify growth advice every Tuesday and Friday. Listener offers: About Winning With Shopify | |||
| How to Build a DTC Brand: Your Shopify Store Isn’t Enough | 25 juil. 2026 | 00:33:51 | |
A successful Shopify store can generate sales. A strong DTC brand gives customers a reason to choose you, remember you and buy again. Nadine Killoran joins Nick Trueman to explain how ecommerce businesses can move beyond building a good store and create a brand with long-term customer loyalty. Drawing on her experience with brands including Absolute Collagen, Aion Bank and MYJAR, Nadine shares practical advice on brand investment, customer retention, subscriptions, pricing and securing CFO buy-in. Learn what customers actually care about, why the second purchase is more important than the first and how to build a DTC brand that customers choose over cheaper alternatives. In this episode: Exclusive listener offers: Seguno - Shopify email marketing Yoast - Shopify SEO Inventory Planner - Shopify inventory management TaxCloud - Shopify sales tax management | |||
| Your Shopify Customers Are Leaving Money Behind: 7 Ways to Increase AOV | 21 juil. 2026 | 00:18:18 | |
Shopify brands fail to harness to power of AOV increases through Upsells and Cross-Sells. 0:38 — Why Upsells and Cross-Sells Matter for AOV 1:00 — Tip 1: Bundling — Simplify It and Drop the Discount 2:05 — Use Microsoft Clarity to Watch Real User Behaviour 2:39 — Tip 2: Do Not Overwhelm the Customer 4:02 — The Sainsbury's Example — How Over-Pushing Kills Conversions 5:26 — Tip 3: Post-Purchase Upsells on the Order Confirmation Page 6:43 — Tip 4: Be Careful Using Data Before You Hit 5–10K Orders Per Month 8:09 — How to Do Upsells Manually as a Smaller Store 8:55 — Tip 5: Create a Customisable Look or Set 10:18 — How This Flips the Customer Conversation Completely 11:13 — AB Test the Outfit Feature Before Rolling It Out 11:46 — Tip 6: Sell Packs Instead of Single Items 13:05 — T-Shirt Pack Pricing Strategy Example 14:23 — Tip 7: Set a Spend Threshold to Trigger a Reward 15:29 — The $500 Minimum Spend Club Strategy 16:22 — Tip 8: Use Real Statistics as Social Proof 17:54 — Outro — Subscribe and Visit the Website | |||
| 10 Shopify Experts & Founders Reveal How They Actually Grew Their Brands | 17 juil. 2026 | 00:18:02 | |
From all of our recent Shopify store owners and marketing guests, here are the top bits of advice from the experts! This week, we're combining the top pieces of advice from all of our guests. From marketing and warehousing to practical growth tips for your Shopify store. In this episode, you'll learn:
0:00 Customers Buy Trust, Not Just Products Winning With Shopify is the Shopify podcast for store owners who want to grow revenue, increase conversions and scale their ecommerce brand. New episodes every Tuesday and Friday. This Shopify Podcast is brought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Yoast: Shopify SEO Inventory Planner: Shopify Inventory Management Listeners can join a free seven-day inventory bootcamp. TaxCloud: Shopify Sales Tax Management Winning With Shopify listeners receive free migration onboarding. | |||
| The Shopify Apps Quietly Killing Your Conversion Rate | 14 juil. 2026 | 00:20:31 | |
Get the right Shopify Apps for your store, to drivce revenue and productivity, not kill it. | |||
| Shopify Marketing: Build Customer Trust That Converts By Matviy Matviyenko | 10 juil. 2026 | 00:34:37 | |
Brands ignore the biggest part of Shopify marketing, which is building customer trust. | |||
| Shopify Dropshipping: How Every Brand Should Scale With It By Nick Trueman | 07 juil. 2026 | 00:17:16 | |
Shopify dropshipping is something that every brand should be using to scale. Brands that aren't are missing sales. | |||
| 182,000,000 Discount Codes Analysed: What Works on Shopify | 03 juil. 2026 | 00:32:27 | |
Optimise your Shopify checkout with a better discount code strategy, based on data from 182m Shopify codes.
In this episode, you'll learn:
Inventory Planner: Shopify Inventory Management TaxCloud: Shopify Sales Tax Managment. | |||
| Shopify SEO: Changes You Can't Ignore In Ecommerce SEO With Nick Trueman | 30 juin 2026 | 00:16:56 | |
Shopify SEO is always changing, from technical to AI. Tune in to hear the latest and greatest Shopify SEO advice. This Shopify Podcast is bought to you by Spec Digital, a PPC & SEO Agency based in the United Kingdom. Seguno: Shopify Email Marketing Yoast: Shopify SEO. Inventory Planner: Shopify Inventory Management TaxCloud: Shopify Sales Tax Management. | |||
| Scaling Ecommerce In Your Shopify Store: From Wholesale To a Global DTC Brand With Paul O'Sullivan | 26 juin 2026 | 00:39:13 | |
Optimise your Shopify setup for ecommerce growth, through both wholesale and your online store.
| |||
| Shopify Marketing Growth: 8 Things You Can't Neglect If You Want Ecommerce Growth - ft. Nick Trueman | 24 juin 2026 | 00:19:47 | |
8 Shopify marketing growth strategies for brands of all sizes and niches, who want ecommerce growth. | |||
| The Shopify Tax Mistake That Could Cost Your Store $40,000 | 19 juin 2026 | 00:21:44 | |
In this episode of the Winning With Shopify Podcast, Nick Trueman sits down with Ryan from TaxCloud to discuss one of the most overlooked challenges facing growing Shopify brands. As stores scale, operational tasks can become increasingly complex. Ryan explains how successful eCommerce businesses use automation to reduce administrative work, stay organized, and focus on growth. The conversation covers Shopify growth strategies, subscription businesses, multi-channel selling, operational efficiency, and why planning early can help businesses scale more effectively. Whether you're launching your first Shopify store or managing a rapidly growing eCommerce brand, this episode offers valuable insights into building systems that support long-term growth. Timestamps: 0:00 Intro 1:35 How TaxCloud Became the #1 Tax App in the Shopify App Store 2:29 The Costly Mistakes Growing Shopify Brands Make With Sales Tax 4:39 Filing Frequency, Nexus & Why It Gets More Complex as You Scale 6:23 The $40,000 Cable Bullet Case Study 8:08 Shopify Tax vs Stripe Tax: What They Do & What They Don't 10:13 When Should Shopify Brands Start Thinking About Sales Tax? 12:04 Sales Tax for Subscription Businesses: What You Need to Know 16:29 Almond Cow Case Study: 70% Less Time Spent on Tax 19:10 Outro EXCLUSIVE WWS OFFERS Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Winning With Shopify listenersget 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-s... Check out Yoast and get 15% offALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-... Join the bootcamp and elevateyour inventory game: https://info.brightpearl.com/winning-... Follow us on socials: / @winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Shopify Tips to Grow 500% in 12 months - How Cutter & Squidge Scaled Fast. | 12 juin 2026 | 00:46:25 | |
Artisan Food Ecommerce: How Cutter & Squidge Achieved 500% Growth Through Shopify, Branding and Operational Scale Emily and Annabelle, founders of Cutter & Squidge, reveal how they scaled their artisan food business by 500% in just 12 months while maintaining product quality, customer loyalty, and brand integrity! Emily and Annabelle (Founders, Cutter & Squidge) share the growth strategies, operational systems, and ecommerce decisions that helped transform a small handmade brownie business into a nationally recognised food brand. In this episode, you'll learn: • How to scale an artisan food business without compromising quality 00:00 Introduction Website: Instagram & TikTok: Winning With Shopify is the podcast for Shopify store owners who want to grow revenue, increase conversions, and scale their ecommerce brand. Every Friday, Nick Trueman interviews successful founders, ecommerce experts, and Shopify partners to uncover the strategies behind real business growth. New episodes every Tuesday and Friday. Sponsors: Yoast – Get 15% off all monthly Shopify purchases for the first six months with code WWS15: TaxCloud – Book a tactical session covering tax reconciliation, returns, compliance, and more: Seguno – Get 20% off your first three months of email marketing with code WWS20: Brightpearl – Join the bootcamp and elevate your inventory management: Follow Winning With Shopify: Instagram: @winningwithshopify Powered by https://spec.digital/ Interested in sponsoring the show? | |||
| Shopify broke e-commerce as we know it. You need to hear this. | 09 juin 2026 | 00:15:23 | |
In this week’s Tuesday Teabreak Talks, we’re diving into the latest updates from Shopify, and why they could completely change the future of e-commerce as we know it. From AI-powered store creation and instant theme generation to smarter admin-side assistance, Shopify is making it easier than ever for businesses to launch and manage online stores. We’re also taking a look at Sidekick’s newest features, including voice chat and screen sharing, and what these updates mean for merchants moving forward. But here’s the important part: while the tech is impressive, AI is still just a tool. It can’t think creatively, understand your customers like you do, or replace the human touch that makes a brand stand out. AI can only work from what it’s been taught, shown, or told.So if you’ve built a unique business with personality, originality, and real human connection - keep being unique. That’s still your biggest advantage. Want to work with Nick? Reach out here https://spec.digital/ | |||
| AI Isn’t Optional: How This Shopify Store Got Traction Fast! | 05 juin 2026 | 00:29:23 | |
In this episode, Nick sits down at Subsummit with Kit Stanwood, founder of Golden Tallow, a luxury Wagyu tallow skincare brand.Unlike many founders who join the show after scaling to millions, Kit is actively building her business in real time. From sourcing ingredients and creating products to leveraging AI tools, this episode offers a behind-the-scenes look at modern entrepreneurship.Kit shares how she launched her first skincare product, used customer feedback to develop new products, built a Shopify store from scratch, and manages her business as a solopreneur with AI-powered workflows.Guest:Kit StanwoodWebsite:https://goldentallow.comInstagram:https://www.instagram.com/goldentallowTikTok:https://www.tiktok.com/@goldentallowYouTube:https://www.youtube.com/@GoldenTallowWhat You'll Learn:How to launch a skincare brand from scratchWhy customer-led product development worksHow AI acts as a solopreneur's co-founderBuilding systems before scalingCreating products your audience actually wantsLeveraging personal branding for ecommerce growthHow to use Shopify as a solo founderThe future of AI-powered entrepreneurshipKey Takeaways:00:51 Entrepreneurial Skillset for Success01:52 Smart Sourcing: Samples & Quality02:40 Funding First Product Batches03:25 Wagyu Tallow Skincare Innovation06:53 Solopreneurship with AI Co-Founders08:11 Customer-Led Product Development12:09 Documenting Business Processes: Scaling16:24 Leveraging Personal Brand for Sales19:36 Solopreneur Mental Health Strategies21:31 AI: Solopreneur's Unfair Business Edge25:33 What's Next for Golden Tallow?EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcastCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by https://spec.digital/, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| 5 Quick-Fixes Holding Back MOST Shopify Stores - Works For Any Brand, Any Size. | 02 juin 2026 | 00:14:54 | |
Most Shopify brands are leaking revenue because they’re getting the simple stuff wrong. In this week’s Tuesday Tea Break Talks, we break down 5 quick fixes that apply to almost any ecommerce brand - regardless of size, niche or turnover. We cover: Small changes. Big impact. If your store is doing over £1m/year and you want help uncovering hidden growth opportunities, reach out and let’s have a chat https://spec.digital/ | |||
| How 2 CEOs Built 65,000+ Subscription Shopify Stores ft. Ben Spell & John Roman | 29 mai 2026 | 00:42:08 | |
In this episode recorded directly from Subsummit, Nick Truman is joined by John Roman from BattlBox and Ben Holland from Good Ranchers to unpack how BattlBox grew a multimillion-dollar brand with 70% subscription revenue & Good Ranchers scaling to 63,000+ subscribers! This conversation is packed with real-world lessons for ecommerce founders. John and Ben share how they approach retention, churn, customer lifetime value, product quality, pricing, influencer marketing, subscription tech, and building long-term customer relationships. Guests: John Roman – BattlBox Website: https://www.battlbox.com/ Ben Holland – Good Ranchers Website: https://www.goodranchers.com/ What you’ll learn: - How BattlBox built a 70% subscription-based business - How Good Ranchers scaled to 63,000+ subscribers - Why product quality beats retention hacks - How to grow ecommerce without relying on Meta ads - Why LTV matters more than one-time sales - How to reduce churn and win back customers - Why subscription tech should be seen as a value driver - How influencer and podcast marketing can build trust fast Key Takeaways: 00:23 Growing E-commerce Without Meta Ads 02:49 Product Quality Trumps Tech Nudges 05:52 Achieving High Customer Retention Rates 06:36 From Truck Sales to Online Meat 08:16 Value Beyond Product: Education & Recipes 09:14 LTV as a Key Scaling Metric 12:04 Landing a Netflix Original Series 14:25 Identifying Your True Target Audience 15:28 Growing E-commerce Without Meta Ads 17:09 Influencer Marketing for New Brands 21:08 Subscription Pricing Strategy: One-Time Premium 24:12 Subscription Platform: Value, Not Expense 28:56 Full-Time Churn Win-Back Strategy 32:58 Too Much Product Causes Churn EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by https://spec.digital/, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to Turn More Visitors Into Customers | 27 mai 2026 | 00:21:18 | |
What if you could double your conversion rate with just a few simple changes? In this episode of Tuesday Tea Break Talks, Nick breaks down the exact CRO (Conversion Rate Optimisation) process used to dramatically increase conversions for two Shopify brands. From uncovering customer objections to smarter A/B testing and retesting strategies, this episode explains how small changes can lead to massive revenue growth — without increasing traffic spend. Nick also shares real ecommerce examples, including:
If you run a Shopify store, work in ecommerce marketing, or want to increase sales from your existing traffic, this episode is packed with practical CRO insights you can apply immediately. Topics covered:
Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Get 65% Revenue Growth In 6 Months: The CRO Playbook That Actually Works | 15 mai 2026 | 00:40:35 | |
In this episode of the Winning With Shopify podcast, Nick Truman sits down with Adam Pearce, CEO and Co-Founder of Blend Commerce, to break down what actually drives conversion rate optimisation (CRO) for Shopify brands. This conversation goes far beyond simple conversion rates. Adam explains how leading ecommerce brands improve revenue per session, customer lifetime value (LTV), UX, product pages, filtering systems, and retention strategies to drive long-term growth. If you run a Shopify store and want to increase sales without relying purely on more traffic, this episode is packed with practical insights. Guest: Adam Pearce – CEO & Co-Founder of Blend Commerce Test your CRO here: https://www.blendcommerce.com/winningwithshopify LinkedIn: https://www.linkedin.com/in/adampearcemarketing What you’ll learn: • How Shopify brands increase revenue with CRO • Why conversion rate is often the wrong metric • The importance of revenue per session and LTV • How UX impacts ecommerce growth • Common CRO mistakes brands make • Why heatmaps and customer data matter • How brands like Dr. Squatch and Stubble & Co approach CRO • The role of retention in ecommerce profitability Key Takeaways: 00:31 Increase Shopify Revenue 65% with CRO 00:34 Overcoming Founder Pushback on CRO 00:52 From Politics to Process in CRO 01:22 Dynamic vs Static CRO Process 02:41 Unlocking Conversion: The Power of Data-Driven Design 03:51 CRO Agency as UN in Organizations 05:25 Understanding Revenue Per Person Metric 06:30 CRO Failure: Aesthetics Over Function 07:32 CRO Failure: No Clear Growth Goals 08:27 Conversion Rate Optimization: A Misnomer 16:40 Use Heatmaps for Data-Driven UX 18:30 Stubble & Co's CRO Filtering Strategy 19:17 CRO is an Ongoing Business Process 22:38 LTV as Your North Star Metric 26:41 Educate Customers During Delivery Window 32:47 Dr. Squatch's Aligned Marketing & UX EXCLUSIVE WWS OFFERS: Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Follow us on socials:https://www.instagram.com/winningwithshopifypodcasthttps://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| 5 Questions You Need To Ask Your Data! (Straight from SubSummit) | 13 mai 2026 | 00:16:21 | |
Most ecommerce brands are collecting data… but asking the wrong questions. In this episode of the Winning With Shopify podcast, Nick shares 5 powerful questions every Shopify brand should be asking their data to improve profitability, marketing performance, and customer growth. Recorded live from SubSummit in Kansas City, this episode covers the hidden insights many brands completely miss — including order profitability, customer profitability, landing page behaviour, and channel performance. You’ll learn:
If you run a Shopify store, manage ecommerce marketing, or want to scale smarter using data, this episode is packed with actionable insights. Subscribe for more Shopify growth tips, ecommerce strategies, and marketing insights. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How To Sell 5 MILLION Units of a Single Product | 08 mai 2026 | 00:42:13 | |
What would selling 5 million units of one product do for your business? In this episode, we sit down with Amy Anzel, founder and CEO of Hollywood Browser Beauty to unpack how she built one of the UK’s most recognised dermaplaning brands - selling over 5 million units worldwide. Amy shares the real journey behind building a beauty brand from scratch, from pitching wholesale buyers and learning manufacturing in China to scaling through TikTok trends, retail partnerships, and ecommerce growth. If you’re building a Shopify brand, launching a beauty product, or trying to scale through retail and DTC, this episode is packed with valuable insights. Guest: Amy Anzel – Founder & CEO of Hollywood Browzer Website: https://hollywoodbrowzer.com/ Instagram: https://www.instagram.com/hollywoodbrowzer/ What you’ll learn: • How Hollywood Browzer sold over 5 million units • The power of product education in ecommerce • How to pitch wholesale buyers successfully • Why benefits matter more than ingredients • Turning negative reviews into product innovation • Scaling a beauty brand through TikTok and retail • The strategy behind international expansion Key takeaways: 00:34 The Art of Dermaplaning: Why Passion Matters 01:36 From Acting to Beauty Entrepreneurship 02:39 Manufacturing Journey: China to Product 03:35 Overcoming Early Buyer Rejections 03:58 Pioneering a Market: Owning Authority 04:31 Achieving Low Product Return Rates 05:35 Leveraging Customer Reviews for Trust 05:54 Multi-Channel Sales Strategy 06:04 Funding New Product Development 10:48 Turning Negative Reviews into Innovation 12:46 Video Tutorials for Product Education 15:14 Product Positioning: Enhancing Other Products 17:59 Future Vision: Multi-Step Skincare System 29:19 International Expansion: US Market Launch EXCLUSIVE WWS OFFERS: Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to Grow DTC Sales Using B2B Strategy | 05 mai 2026 | 00:15:14 | |
Wholesale isn’t just about bulk orders - it can actually drive massive growth for your direct-to-consumer (DTC) sales. In this episode of Tuesday Tea Break Talks, Nick breaks down 5 powerful ways to use your wholesale (B2B) strategy to grow your Shopify store. From SEO and brand awareness to pricing strategy and customer ownership, this episode uncovers how to turn retailers into a growth engine - not a competitor. You’ll learn: • How wholesale partnerships can boost SEO and brand visibility • Why brand search volume matters (and how to track it) • The importance of pricing consistency across retailers • How to compete with Amazon and other stockists • A clever (and slightly cheeky) way to win back customers If you sell through retailers or are thinking about scaling wholesale, this episode is packed with practical strategies you can implement right away. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to get MILLIONS of Views on TikTok (Shopify Founder Playbook) | 01 mai 2026 | 00:36:02 | |
What would 18.5 million views do for your store? This week, we’re joined by Megan from Volashes - who did exactly that… with one video. No big team. We break down: If you’re trying to grow your Shopify store with social - this one’s for you. This episode first went live on 1st November 2024, but it’s still packed with loads of great takeaways! Check out Volashes here: https://shopvolashes.com/ Key takeaways: 0:00 Introduction & About Megan 3:47 Pivoting Out Of Covid 10:01 Creating Behind The Scenes Content Successfully 14:38 TikTok vs YouTube: The Social Media Landscape 19:02 How Important Is Consistency? 26:38 How Can Brands Use Social Media To Their Advantage? 30:20 The Next Level Of Growth For Volashes EXCLUSIVE WWS OFFERS: Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Use AI to scale your Shopify SEO revenue, FAST! | 24 avr. 2026 | 00:41:35 | |
In this episode of the Winning With Shopify podcast, we’re joined by Carolyn Shelby from Yoast to break down how to actually use AI for Shopify SEO - and why most ecommerce brands are getting it completely wrong. If you're using AI to scale content, automate workflows, or grow your store, this episode will show you what works, what doesn’t, and how to avoid damaging your rankings. We cover everything from product page optimisation and structured data to how AI tools are changing ecommerce SEO. If you want to increase traffic, improve conversions, and make your Shopify store AI-ready, this is a must-watch. Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Guest: Carolyn Shelby (Yoast) Website: https://yoast.com Instagram: https://www.instagram.com/yoast What you’ll learn: • Why AI should support strategy, not replace it • The biggest mistake brands make with AI content • How product pages impact SEO and AI visibility • Why structured data (schema) matters more than ever • How to optimise your Shopify store for AI search • What Google actually wants from ecommerce websites EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://www.seguno.com/winning-with-shopify-podcast Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Key Takeaways: 00:22 AI's True Role: Speed, Not Strategy 01:36 100 Articles Daily: Bad Strategy? 02:31 AI Content Dilutes Your Signal 04:55 Google Crawl Budget for E-commerce 05:45 AI Content Drops Search Rankings 08:06 Human-Centric Product Content Strategy 08:48 Avoid Clever Product Color Names 10:29 Clarify Product Colors for AI 12:31 Text-Only Product Descriptions for SEO 15:22 More Product Info, Better Sales 15:56 AI for Manufacturer Data Processing 17:39 Train AI for Quality Output 19:00 AI for E-commerce Workflow Automation 19:40 Don't Scale Chaos with AI 21:12 Product Schema for LLM Visibility 23:32 De-jazzify Pages for AI Readability 31:33 Google's Ethos: Best User Solution 35:25 Website Traversability for AI Agents Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJ oin our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Scale Your Customer LTV Quickly & Cheaply! | 21 avr. 2026 | 00:22:35 | |
In this week’s Tuesday Teabreak Talks, Nick is tackling a topic that can transform your profitability overnight: scaling your customer lifetime value (LTV) quickly and cost-effectively.Acquiring customers is getting more expensive... but what if the real opportunity is in doing more with the customers you already have?In this episode, you’ll learn:- Why LTV is the key to sustainable Shopify growth- The fastest ways to boost repeat purchases- How to increase revenue without increasing ad spend- Easy wins most brands overlook when it comes to retentionGrab a brew and tune in - this is a game-changer for sustainable growth.👉 Don’t forget to like, subscribe, and share if you found this helpful! | |||
| Best of the Past 3 Months: What’s Changing in AI, Subscriptions & Ecommerce | 17 avr. 2026 | 00:26:55 | |
This week, we’re bringing you a Best of the past 3 Months! A curated mix of standout moments, insights, and conversations from recent episodes. From AI’s growing impact on email and brand strategy to the realities of scaling eCommerce businesses, this episode pulls together the most valuable snippets, lessons, and debates you won’t want to miss. If you’re short on time or new to the podcast, this is the perfect place to start. ⏱️ Highlights: 0:00 - How to get 50,000 4.9 reviews! 03:04 – Cookie banner compliance: what’s changed and why it matters 06:08 – The evolving subscription space: trends shaping the future 07:39 – How AI is transforming email marketing 09:37 – Is your email being filtered by AI? What to watch for 13:08 – AI brand insights: smarter ways to understand your audience 14:40 – In the elevator with Padded Apparel: quickfire insights 19:06 – The reality of 3PL costs when scaling a business 21:43 – Kickstarter: launching and funding your next idea Expect practical takeaways, honest conversations, and a snapshot of what’s been shaping the industry over the past few months. Which moment stood out to you most? Let us know below. Our Guests: https://www.missionmercantile.com/ https://www.seguno.com/winning-with-shopify-podcast Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| From $0 to $500K/Month in 9 Months (All Before His 21st Birthday!) | 10 avr. 2026 | 00:30:36 | |
How does a 20-year-old with no prior experience scale a Shopify brand to $500K/month in under 9 months? In this episode, we sit down with Rhett Jones, founder of Ride Cased, to break down exactly how he built and scaled his eCommerce brand from scratch. From maxing out credit cards and spending over $70,000 on product development, to finding a niche with almost no competition on Meta ads, this is one of the most honest and practical growth stories you’ll hear. What you’ll learn: • How Rhett scaled to $400K–$500K/month in under 9 months • Why niche selection matters more than anything • The Meta ads strategy that drove rapid growth • How to build and iterate a product people actually want • Why you don’t need experience to start an eCommerce business • The realities of funding, scaling, and profitability Key takeaway: Guest links: Instagram: @ridecased EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Key Takeaways: 00:00 Intro 00:10 Rapid E-commerce Growth Strategy 01:17 From Alibaba to First Sale 03:22 Sunk Cost Fallacy in Startups 03:55 Defining Padded Apparel Niche 04:55 Disrupting with Comfort Innovation 05:51 Pivoting E-commerce Marketing Strategy 06:44 Building a Creator Ad System 10:55 Startup vs Corporate Marketing 12:10 First-Time Founder Learning Curve 14:28 Maintaining Startup DNA 19:15 Early Stage Fundraising Journey 21:31 Path to Profitability Strategy 23:57 Just Start: Entrepreneurial Advice Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| The 2026 Live Shopping Strategy ($0 to $4M in 12 Months!) | 03 avr. 2026 | 00:37:47 | |
How do you build a $4 million ecommerce sales channel in just one year? In this episode of Winning With Shopify, we sit down with John Roman, CEO of BattlBox, to unpack how they leveraged live shopping to create one of their fastest-growing revenue channels. BattlBox — a leading subscription brand for outdoor and survival gear — turned platforms like Whatnot into a high-performing sales engine, even outperforming Amazon as a channel. Inside this episode, you’ll learn: • How BattlBox scaled live shopping from $0 to $4M in under a year • Why platforms like Whatnot have higher purchase intent than TikTok Shop • The difference between live shopping vs traditional ecommerce channels • How content and community drive repeat purchases and LTV • The exact KPIs BattlBox tracks to scale this channel • How to test live shopping without a big team or budget We also break down: • Team structure for scaling a new sales channel • Why most brands fail when trying new platforms • How live shopping fits into a full ecommerce ecosystem If you're running a Shopify store and looking for the next big growth channel — this is one you can’t ignore. EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Key Takeaways: 00:00 Intro 00:57 Unlocking $4 Million in Sales with Live Shopping 01:18 Whatnot vs TikTok: Buyer Intent 02:42 Brand Affinity on Whatnot vs TikTok 04:27 BattlBox's Netflix Content Strategy 08:25 Whatnot as a Top-of-Funnel Channel 09:18 Launching Whatnot: From Zero to $25K 10:14 Why BattlBox Chose Whatnot over TikTok 11:47 Whatnot's Unique Community Raids Feature 13:19 Scaling Live Shopping: Hours and Revenue 15:28 Building a Dedicated Social Commerce Team 18:26 Accountability in New Sales Channels 19:21 When to Double Down on a Sales Channel 21:48 Whatnot Surpasses Amazon as #2 Channel 23:38 Amazon Shopper vs. Whatnot Customer 25:48 Attribution Challenges in E-commerce Marketplaces 29:33 Bootstrapped Shopify: Starting Whatnot Live 31:48 Whatnot's Fee Structure and Valuation Follow us on socials: https://www.instagram.com/winningwithshopifypodcast https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Revenue vs Profit in Ecommerce Ads (Why Most Brands Lose Money) | 31 mars 2026 | 00:22:56 | |
Most ecommerce brands focus on revenue and ROAS… but ignore the one thing that actually matters: Profit. In this episode, Nick breaks down the critical difference between revenue vs profit in advertising, and why so many brands are unknowingly losing money. If you're running Google Ads, Meta Ads, or any paid traffic, this is essential listening. You’ll learn: • Why a flat ROAS target doesn’t work • How product margins impact your ad performance • Why some products should NEVER be scaled • The hidden reason most brands lose money on ads • How to structure campaigns based on profitability Nick also shares practical strategies to improve your margins and scale profitably: • Lowering product costs (without sacrificing quality) • Increasing prices (without killing conversions) • Boosting average order value (AOV) • Leveraging lifetime value (LTV) for growth If you run a Shopify store, manage ecommerce ads, or want to scale profitably - this episode will change how you look at your numbers. Because the truth is simple: Revenue looks good. Profit builds businesses. Follow us on socials: https://www.instagram.com/winningwithshopifypodcast https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC Agency Become a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Scale LTV With Subscriptions For ANY Business | Insights from SubSummit | 27 mars 2026 | 00:37:45 | |
Subscriptions aren’t just for protein powder, meal kits, or mystery boxes anymore. In this episode, Chris George (CEO and Co-Founder of Sub Summit) breaks down why more ecommerce brands should be thinking seriously about subscriptions, memberships, loyalty, and recurring revenue - and the creative ways you can do so. Nick & Chris talk about how subscription models can work across more categories than most brands realise, why the real battle is for share of wallet, and how brands can use AI, customisation, upsells, partnerships, and better retention strategy to grow long-term customer value. This episode also gives a behind-the-scenes look at Sub Summit, the world’s largest event for subscription, membership, and loyalty brands - including how brands can attend for free. In this episode: • Why subscriptions are becoming essential for ecommerce brands • How to make subscriptions work even in categories like fashion • The real difference between value, convenience, and access • Why share of wallet matters more than direct competitors • How AI is changing subscription personalisation • How better checkout upsells can increase LTV • Why “auto ship” converts better than “subscribe and save” • What brands can learn from Amazon Prime, Netflix, Apple, BattleBox, and The Farmer’s Dog • How to think about churn, cancellations, and retention more strategically If you run a Shopify store and want to increase LTV, retention, and recurring revenue, this is a really valuable episode. Want to find out more about SubSummit? Check it out here: https://subsummit.com/ EXCLUSIVE WWS OFFERS: Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopify Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/ Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/ Key Takeaways: 0:37 – Sub Summit: The World’s Largest Subscription Event 1:43 – Unlocking Subscription Growth at Sub Summit 3:21 – How to Get Free Tickets to Sub Summit 5:39 – Can Fashion Brands Use Subscriptions Successfully? 6:46 – Why Subscription Models Increase Purchases 8:52 – How NFL Football Drove Amazon Prime Sign-ups 9:47 – AI and the Future of Subscription Personalization 10:14 – Dynamic Subscription Frequency (The Farmer’s Dog Model) 13:05 – AI for Hyper-Personalized Product Recommendations 15:40 – Using Subscription Data to Unlock AI Insights 16:47 – Strategic Partnerships to Boost Lifetime Value 18:38 – Subscription Upsells at Checkout (Candle Example) 19:20 – Winning the “Share of Wallet” Subscription Battle 22:06 – Smart Subscription UI to Reduce Cancellations 24:29 – Reducing Churn with Value Instead of Discounts 25:04 – Apple’s No-Discount Strategy and Brand Value 28:06 – The Best Types of Products for Subscriptions 31:58 – How “Auto Ship” Boosts Subscription Conversions 33:21 – The BattleBox Mystery Box Checkout Upsell Hack Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How to get 50,000+ 4.9 star reviews! | 20 mars 2026 | 00:45:11 | |
What does it really take to build a Shopify brand customers genuinely love?In this episode, Nick sits down with Chuck, Founder & CEO of Mission Mercantile, to talk about how they built a leather goods brand with over 50,000 customers, a 4.9-star rating, and a reputation for what they call “mythical customer care.”This conversation goes way beyond products and marketing tactics. It’s about creating a business people trust, using personal connection as a real competitive advantage, and building products that customers want to keep for life.In this episode, we cover:• Why personal customer care still matters in 2026• How Chuck personally phones customers - and why it works• The power of a lifetime product promise• Why repairable, long-lasting products build more trust• How Mission Mercantile uses in-house manufacturing for quality control• Why they walked away from the race to the bottom• The role of Pinterest, boutique retail, referrals, and word of mouth in customer acquisition• How small, continuous improvements can shape long-term growthIf you care about building a strong brand, better customer relationships, and a business that stands out for the right reasons, this episode is packed with insights.EXCLUSIVE WWS OFFERS:Winning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.comCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampKey Takeaways:0:22 – Mission Mercantile: Shopify Success0:40 – A Mythical Customer Care Strategy2:53 – Investing in Customers Builds Loyalty4:06 – A Creative Customer Gift Strategy During COVID5:34 – The Counter-Intuitive Business Strategy7:11 – The CEO Personally Calls Customers9:24 – In-House Manufacturing and Quality Control10:20 – The Lifetime Product Promise12:59 – Why In-House Repairs Are an Economic Advantage14:50 – Repairable Products Build Customer Trust16:14 – The Challenges of In-House Production17:26 – Diversifying Customer Acquisition Channels18:42 – Visual Platforms for Product Marketing18:54 – Why Pinterest Still Drives Traffic19:32 – The Boutique Retail Strategy21:25 – Authentic Product Photography Matters25:33 – Products That Actually Improve With Age26:43 – Using Customer Reviews for Insights28:00 – Using AI to Understand Customers30:10 – Supporting Retailers During a Crisis32:03 – The Evolution of Product PhotographyFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Do Shopify Stores Still Need Cookie Banners? | 13 mars 2026 | 00:53:22 | |
Cookie banners were supposed to protect customers… but are they actually just annoying everyone and hurting conversions?In this episode of Winning With Shopify, Nick sits down with Chris from the DMA (Data & Marketing Association) to unpack the messy reality of cookie banners, GDPR, privacy laws, legitimate interest, first-party data, and consent - and what Shopify brands actually need to know.They cover why cookie banners often aren’t fit for purpose, why customers don’t really understand them, and how confusing privacy rules can end up costing businesses data, revenue, and growth.In this episode:• Why cookie banners are frustrating customers• The real difference between first-party, second-party, and third-party data• Why privacy law is all about balance — not just restriction• How bad banner design can tank your revenue• Whether UK retailers might eventually stop needing cookie banners• Why Google Consent Mode V2 matters• How better privacy messaging in your brand voice can build more trustIf you run a Shopify store and want to understand the real-world impact of privacy and consent rules, without the legal jargon overload - this one’s for you! Get in touch with DMA here: https://www.dma.org.uk/ EXCLUSIVE WWS OFFERS:Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyKey Takeaways:0:43 – Cookie Banners: Are They Still Fit for Purpose?1:07 – The Problem With Cookie Banners3:17 – GDPR Recital 4: Privacy vs Business3:55 – Why Businesses Need Customer Data5:09 – Balancing Privacy and Business Rights5:57 – Legitimate Interest: A Lawful Data Basis7:32 – Analytics Exemptions and the DUA Act9:30 – Why Cookie Banners Are Complex for Shopify Stores10:24 – Why Most Consumers Don’t Understand Cookies11:13 – Transparency Beyond Technical Privacy Policies13:29 – Consumers Still Want Relevant Marketing14:47 – The Shift of Power to the Consumer17:33 – What First-Party Data Actually Means19:20 – Third-Party Data and Advertising Networks23:09 – Why Customers Fear Sharing Data25:08 – How Cookie Banners Can Hurt Revenue26:10 – Do UK Retailers Still Need Cookie Banners?27:26 – Email Tracking and Consent Explained34:20 – Why the Cheapest Customer Isn’t Always the Best39:38 – Google Consent Mode V2 Explained46:21 – Privacy Policies: Lawyer vs Copywriter49:26 – DMA and the Future of Data LegislationFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| How To Actually Track Ecommerce Attribution | 10 mars 2026 | 00:25:14 | |
Attribution is one of the most confusing topics in ecommerce - and one of the most important.In this episode of Tuesday Tea Break Talks, Nick finally tackles the topic he’s been threatening to cover for five years: marketing attribution.If you’ve ever asked:• Where did this sale actually come from?• Are Meta ads really working?• Can you trust Google Analytics or Shopify analytics?Then this episode is for you.Nick breaks down:• The biggest problems with attribution• Why every marketing channel claims the sale• How cookies, privacy rules, and multi-channel journeys make tracking messy• What ecommerce brands should actually focus on insteadIncluding:• KPIs that actually matter• Lifetime value (LTV)• Smarter ways to measure marketing performanceIf you run a Shopify store, work in ecommerce marketing, or manage paid ads, this episode will help you make better decisions with your data.Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Rank + Convert: Shopify SEO Secrets with Yoast | 06 mars 2026 | 00:43:51 | |
SEO isn’t a “set and forget” task, and AI content doesn’t magically fix that.In this episode, Nick sits down with Sid from Yoast (Senior Customer Success Manager & Merchant Insights Advisor) to break down what’s really moving the needle for Shopify SEO right now - from technical foundations to content that actually converts.You’ll learn:• Why SEO for Shopify starts with intent (not just keywords)• How Yoast helps cover technical SEO (and what still needs human input)• Why generic AI content can hurt conversions (and how to stand out)• The role of UX in SEO results (and why “more content” isn’t always better)• How Shopify’s platform structure impacts SEO — apps, themes, and performance• What’s next: Shopify’s AI-native future and what merchants should do nowIf you’re building a Shopify store and want better rankings + better conversion rates, this conversation will help you focus on the SEO work that matters.👉 Check out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/EXCLUSIVE WWS OFFERS:Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.comKey Takeaways:0:00 – Yoast SEO: Built for Every Shopify Merchant0:38 – Yoast’s Role as a Merchant Insights Advisor6:04 – Yoast: 15 Years of SEO Excellence6:23 – Yoast: The World’s Most Used SEO Plugin7:12 – Yoast Shopify App: Technical SEO Done For You9:14 – Yoast Automates 95% of Technical SEO13:33 – AI Content: Why Differentiation Matters15:11 – Why User Experience Impacts SEO16:39 – Shopify’s Closed Platform: Pros & Challenges19:03 – How Google Adapted to Shopify’s URL Structure22:29 – Why Human Input Is Still Essential for AI Content24:21 – AI Content and Conversion Rate Impact25:34 – Why Unique Content Beats Generic AI29:44 – Content Placement in the Customer Journey31:07 – Shopify’s AI-Native Future for Merchants37:27 – SEO Is Continuous Discipline (Not Set & Forget)Follow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Would AI Buy From Your Shopify Store? The New Workflow For Shopify | 03 mars 2026 | 00:20:03 | |
Big updates. Big ideas. Big opportunity. In this episode of Tuesday Tea Break Talks, Nick covers: • The new Canva + Shopify integration via Seguno • Major updates to Seguno Email Marketing • What “Agentic AI” actually is - and how it can replace expensive focus groups • How to use AI to uncover emotional friction on your website Faster execution, smarter feedback, better conversion decisions You’ll learn how to: • Connect Shopify product images directly into Canva • Edit product visuals instantly using AI • Create smarter email designs inside Seguno • Build AI-powered customer audience simulations • Use Agent Mode in ChatGPT to test your website like a real buyer Nick also shares real examples of how AI uncovered: • Confusing delivery messaging • Membership friction • Missed UX improvements • Emotional sticking points blocking conversions If you run a Shopify store and want faster, smarter decision-making without expensive research or long design cycles, this episode is for you. Find out more about Seguno's Canva update here: https://www.seguno.com/integrations/canva Follow us on socials: https://www.instagram.com/winningwithshopifypodcast/ https://www.tiktok.com/@winningwithshopify https://www.youtube.com/@winningwithshopify Join our newsletter: https://wwspodcast.com/ Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||
| Too Big, Too Soon. Profitably Rebuilding Last Object's Shopify Business From The Foundations. | 27 févr. 2026 | 00:47:32 | |
What happens when you build a save-the-planet product… and realise customers only need to buy it once?In this episode of the Winning with Shopify Podcast, Nick sits down with Isabel (Co-Founder of LastObject) to unpack the real behind-the-scenes of sustainable ecommerce: ocean-bound plastic sourcing, why waterless detergent sheets took off, and the honest business shift from “mission-first” to repeatable revenue + data-led product validation.You’ll hear how LastObject went from 35 employees back to the 3 founders, rebuilt their strategy, and started using ads + pre-orders to test demand before committing to inventory. If you’re a Shopify founder, marketer, or product builder, this one’s packed with practical lessons (and a few “no one warned me about this” moments).In this episode, we unpack:• Why waterless detergent sheets are taking off• How ocean-bound plastic creates real economic impact• Co-founder dynamics and healthy conflict• Why reusable products struggle as a business model• The data-driven shift to “let ads decide”• Kickstarter as a pre-order and awareness engine• The founder lesson most people learn too late Check out LastObject here: https://lastobject.co.uk/EXCLUSIVE WWS OFFERS:Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcampWinning With Shopify listeners get 20% off the first three months of Seguno Email Marketing with code WWS20: https://seguno.com/winningwithshopifyCheck out Yoast and get 15% off ALL monthly Shopify purchases for the first 6 months using code WWS15! https://yoast.com/winningwithshopify-exclusive/Get a short, tactical session with insights on things like tax reconciliation, returns, compliance, and more - all led by experts from the tools top brands rely on. Sign up now at https://taxcloud.com/summer/Key Takeaways:00:00 – Learning Lessons from Product Sales01:38 – Isabel’s Journey with Last Object04:07 – Waterless Laundry Detergent Sheets05:18 – Shipping Water: Environmental Impact06:07 – Repeat Customer Business Model Shift07:20 – The Genesis of Last Object08:38 – Ocean-Bound Plastic Sourcing Strategy10:01 – Currency on Trash: Supporting Local Economies11:23 – Co-Founder Dynamics: Brother and Friend17:11 – Pivoting to Repeatable Product Lines19:10 – Investment Challenges: Burning Money23:20 – Wrong Product Fit: Key Lesson24:08 – Data-Driven Marketing: Testing Products24:54 – Downsizing: From 35 to 3 Founders26:06 – Returning to Design as a Core Strength28:36 – Let Ads Decide: Product Validation36:46 – Kickstarter Strategy: Pre-Orders & Awareness38:40 – Designing with Data and Customer Feedback42:23 – Cut Your Darlings Earlier: A Business LessonFollow us on socials:https://www.instagram.com/winningwithshopifypodcast/https://www.tiktok.com/@winningwithshopifyhttps://www.youtube.com/@winningwithshopifyJoin our newsletter: https://wwspodcast.com/Proudly powered by Spec Digital, a world class SEO Agency and PPC AgencyBecome a sponsor: https://wwspodcast.com/pages/sponsorship | |||