Explorez tous les épisodes du podcast Where DOOH Meets AdTech
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Titre
Date
Durée
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher
01 Oct 2024
00:29:25
Summary
In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the RTB supply landscape, sources of demand for DOOH inventory, and strategies employed by networks that are succeeding in this space. The conversation also delves into programmatic advertising's implications and the role of ad networks, emphasizing the need for screen owners to make informed decisions about partnerships and inventory management.
Takeaways
SPO involves deliberate choices about RTB auctions.
DOOH faces ambiguity compared to CTV.
75% of DSP money is concentrated in three platforms.
Winning networks focus on specialized SSPs for inventory.
Screen owners must ensure their supply is highly available.
Ad networks can dilute ad spend for screen owners.
The market rewards publishers who run duplicate auctions.
Screen owners face a dilemma in choosing partnerships.
Transparency in advertising is crucial for trust.
Jounce Media offers valuable resources for understanding the market.
Chapters
00:00 Introduction to Supply Path Optimization (SPO)
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency
24 Sep 2024
00:33:57
Summary
In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io. They explore the importance of content adjacency in unlocking CTV dollars for DOOH, the impact of this integration on the advertising ecosystem, and the role of AdExact in facilitating seamless campaign activation across channels. The conversation also delves into the significance of measurement and reporting in DOOH, highlighting its advantages over traditional CTV metrics.
Takeaways
Separating CTV from DOOH is essential for media buyers.
Content adjacency enhances the effectiveness of advertising campaigns.
DOOH is evolving with the integration of CTV principles.
AdExact provides a platform for seamless campaign activation across channels.
The ecosystem is opening up more buying streams for advertisers.
Transparency in content adjacency is crucial for building trust with buyers.
Omnichannel marketing is becoming a standard practice in advertising.
Buyers are looking for easy-to-use platforms that simplify their workflow.
Measurement and reporting are key components of successful advertising campaigns.
DOOH offers advantages in terms of fraud prevention and real-time reporting.
Chapters
00:54 Understanding CTV and DOOH 03:38 Content Adjacency and Its Importance 05:33 The Role of AdXact in the Ad Ecosystem 08:13 Activating Campaigns with AdXact Content Adjacency Engine 10:09 How the Content Selection and Curation Process Works 17:21 Feedback from Media Buyers 19:19 Measurement and Reporting in Omnichannel Advertising
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon
31 Jan 2024
00:29:05
Are you struggling to track and measure ROI from your marketing mix?
Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.
📢 Marketing Measurement: Balancing Data and Insights
We've all heard the saying...
"I know half of my marketing works. I just don't know which half."
Now. with the disappearance of cookies and the rising cost of customer acquisition, it has become more crucial than ever to understand the effectiveness of our marketing efforts.
In this episode, our guest, Phoenix Ha, shares her insights on how to balance the need for tracking and measuring every marketing dollar with understanding the full buyer's journey.
On Having Hard Conversations About Data 00:14:13-00:14:24 - "I believe in pure honesty, even if it hurts."
On Data Bias 00:15:06-00:15:16 - "What's the name of the platform? Google. It's biased. I cannot go after biased data because I suffered the consequences."
On Using Data to Inform and Optimize Strategy 00:20:21-00:20:32 - "I can optimize the landing page to show this beanie, but the next three are going to be a snapback. And why don't we create a bundle, increase conversion, reduce the amount of clicks"
On iOS 14.5 00:05:47-00:05:58 - "Cataclysmic. I call it the 'AdPocalypse'."
On the Founder's Journey 00:07:26-00:07:36 - "I think that's the beautiful part is the journey and falling in love with the process"
🎙️ Origin Story: From Modeling to Marketing
Phoenix Ha's origin story starts as a model at a young age, where she developed a passion for the business side of the industry. After a chance encounter during medical school, Phoenix decided to go all-in on a career in marketing.
Phoenix has worked with brands like RVCA, Oakley, and Disney, and has led teams of media buyers for some of the fastest-growing DTC brands in the world. But it was the challenges brought about by the iOS 14.5 update that led Phoenix to discover her true passion for data-driven marketing.
Today, she is the co-founder of AdBeacon, a platform that helps brands track and optimize their marketing efforts.
🌐 AdBeacon: Solving the Challenges of Measurement
AdBeacon utilizes first-party data, to provide brands with a comprehensive view of their marketing performance. With AdBeacon, marketers can track the entire customer journey, from the initial click to the final purchase.
The platform offers unique insights, like the ability to parse out
Which channels and campaigns are driving new customers 🛍
Optimize landing pages based on purchase data 📈
And even analyze the impact of specific models or creative elements on revenue generation 💰
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Automotive Brand Awareness w/ Matt Raymond
24 Feb 2022
00:53:17
It’s time for automotive to rethink how they approach Out of Home. On this episode of OOH Insider, Matt Raymond, Director of Digital Operations at Team Automotive Group, chats about how to build your brand image and engage your target audience within your community.
Team Automotive Group is a dealership that sells and services Buick, Chevrolet, GMC, Chrysler, Dodge, Jeep, and RAM vehicles. They are motivated by their community and value building relationships that matter.
Takeaways
Consistent messaging in your creative is key to having a recognizable brand. Think about repurposing your out-of-home content on digital platforms.
Appeal to shared interests or what is important to the community when developing out-of-home creative. This bridges a connection between the target audience and your brand.
Before selecting a billboard, drive the market area during different traffic patterns and pull your zip code reports to engage the best target audience.
There is a much larger pool of customers that are looking to service their car rather than buy or sell a car. Cast a bigger net by targeting the larger audience with billboard advertising.
Build relationships with your community. Whether someone has purchased or serviced a vehicle at your dealership or not, be the brand that everyone has something positive to say about.
Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
CEO of Tiger Party Rafale Chang
17 Feb 2022
00:47:43
We are back from our hiatus! And boy did we come back with a huge show!
As we see more media owners wanting to convert static units to digital, we see the emergence of more LED trucks and other LED formats. In this episode of OOH Insider, Rafale Chang, CEO of Tiger Party, discusses techniques for creating the best digital billboard experience.
Tiger Party is a leading interactive solution agency. They specialize in unique, custom digital out-of-home. They are dedicated to pushing the limits of digital out-of-home creativity.
Takeaways
When it comes to the sharpness and vibrancy of a billboard, compression is a huge factor. This determines how much data is embedded in every pixel.
New Year's Eve in Times Square for out-of-home is the equivalent of commercials during the Super Bowl.
There is always a level of risk when creating a live camera feed on a digital billboard. Always be prepared with a primary, secondary, and backup system to avoid timing or technology issues.
Out-of-home has the ability to create experiences like no other advertising medium. Check out the Time Square take-over Tiger Party created for Harry Potter and The Cursed Child.
Each billboard has different capabilities. This is especially important when it comes to syncing a countdown or displaying action results.
Powered by OneScreen.ai OneScreen.ai is the first free, public-access directory for all things Out of Home.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Standing Out with Quality Content
16 Dec 2021
00:33:12
In this episode of OOH Insider, John James, Founder of SignBird, discusses how to bridge the gap between content quality and design to strategically get advertisers excited for out-of-home.
SignBird is an out-of-home service company. They partner with companies to enhance the quality of their out-of-home content through photography, videography, aerial drone technology, and web design.
Takeaways
SignBird values providing a quality product above all else. There is a strategic purpose behind every photograph, video, and drone shot.
The more we can facilitate brands doing great out-of-home campaigns the more brands win and great experiences are created.
Drone footage is a powerful tool for billboard owners and sellers. It provides a visual experience of the landscape for advertisers to see what they are buying into.
A billboard video proposal is a 60-second display of the billboard’s key details. This is an evergreen tool that is time-efficient and allows advertisers to view or refer back to it multiple times.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
BONUS! Hot Takes w/ Noah Peshkopia
09 Dec 2021
00:09:31
"No one has ever taken photo in front of a Facebook ad" - Tim Rowe
Bonus content from last week! Listen in to get some behind-the-scenes content of some real, raw, and truthful takes on Out of Home.
Noah Peshkopia, Geopath certified student at Centenary University, switched things up on last week’s episode of OOH Insider. In this bonus clip, they discuss the insight Tim has gained by having a child, his view on OOH and much more.
Takeaways
Kids pay attention to everything! Tim has seen on multiple occasions his son show brand recall and association between a commercial and a product.
Many marketers and advertisers are consumed with targeting and metrics. However, marketing is much more holistic than we give it credit.
Creativity and the message matter more than targeting. Focus more on the delivery than the spreadsheet.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Tim Rowe's Path to OOH w/ Noah Peshkopia
02 Dec 2021
00:38:22
A change up this episode! Instead of being the interviewer, Tim becomes the interviewee! Noah Peshkopia, Geopath Certified student at Centenary University, switches things up on this episode of OOH Insider. Get the inside scoop on his origin story, the birth of OOH Insider, and advice for upcoming OOH advertisers.
Takeaways
Tim found that if clients added out-of-home in their campaigns then their organic traffic, direct traffic, and conversion goals consistently rose.
Hosting a podcast is one of the most powerful ways to develop relationships learn from professionals within the industry.
One Screen is a marketplace for advertisers to find the best out-of-home medium for their campaign.
Out-of-home creates new opportunities for brands to drive organic traffic to their websites, profitably grow and scale their companies.
“It’s never been harder to market, but also never been easier. You see so many ads per day. It is easy to get out there, but hard to make it stick because there is so much content.” - Noah Peshkopia
Key advice from Tim Rowe "Be open-minded to companies and roles. The job market has changed drastically in the past few years."
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Programmatic 101 w/ Adam Malone of Screenverse (Part 2!)
18 Nov 2021
00:39:27
On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.
Make your inventory available during the open exchange and then read the data to see who is putting a bid. Use programmatic tactics to communicate and strategize with companies while they are still at the top of the funnel.
OOH impressions can be difficult to calculate because there is no set way to measure them. The industry needs to work on pinpointing data for targeting, addressability, and contextual relevancy.
In order to grow as an industry, we need to be more honest and establish goodwill with advertisers, especially during the current buying climate.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
American Made Matters w/ Don Rongione of Bollman Hat Company
11 Nov 2021
00:29:27
“A shorter journey; a healthier planet; more jobs in the USA. Buy an American product today.”
In this episode of OOH Insider, Don Rongione, President and CEO of Bollman Hat Company, educates us on the importance of buying American-made products to strengthen the American dream.
Bollman Hat Company was founded in 1868 by George Bollman. Located in Adamstown, PA, they are America’s oldest hat makers. They are customer-driven, team players, think and act like owners, value respect, and strive for excellence.
Support the American Made Matters movement on November 19th by purchasing at least one product made in the USA.
Takeaways
Due to the jobs that are required to support manufacturing, American-made manufacturers create 3.5 residual jobs per manufacturing job. This supports local communities and strengthens the American dream.
Products made in the USA promote stronger communities. It boosts the economy, is sustainable, and creates jobs.
When connecting with consumers, be innovative in regards to products and how you market.
People want to connect with brands on a personal level. Brands that tell stories that resonate with their target audience are more relatable and sustainable long term.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Maximizing Revenue w/ Adam Malone of Screenverse (Part 1)
04 Nov 2021
00:57:00
On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge on industry disruption and building a startup.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
Talk to the industry and ask questions before putting the time and money into developing a tool or system. Is the vision for the tool or system meeting the end-user need?
The industry cannot be defined as one thing; it is comprised of many different personalities and stories. Try testing out a few tools, based on market feedback, with the community and build from there.
Respect the industry. If there is an opportunity to disrupt within any industry, come in with the mindset of growth on top of the existing groundwork rather than a bug in the foundation.
Timing can be the make or break for startups.
“Everybody needs to understand what their north star is in their career and in their life.”~Adam Malone
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Interview w/ "The Billboard Boys" Producer Frank Petka
28 Oct 2021
00:43:27
During the 1980s recession, unemployment and mortgage rates were at a high. Billboard Boys, directed by Pat Taggart, is a documentary based on the radio contest turned international phenomenon in Allentown, PA. Three men were selected to live and outlast each other on a billboard in the hopes of winning a mobile home.
On this episode of OOH Insider, Frank Petka, Producer of Billboard Boys, shares the story of three men’s determination to earn a home by living on a billboard.
Takeaways
The creativity of the billboard these men stayed on promoted the radio station’s switch from country to big band music. Unfortunately, the creative and target audience did not bode well.
This story went viral before viral was a thing. It began as a regional contest and quickly gained national, and even international, traction. For four months straight the media covered this story on every major tv station, radio station, and newspaper.
If you have “lightning in a bottle” put a cap on it. The contest gained national media attention every day. This was a huge opportunity for brands to advertise in OOH, but no one could fast enough.
“Billboards are timeless; the ultimate medium.” ~Frank Petka
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Trojan Billboard w/ Garrett Crenshaw & David Oakley
21 Oct 2021
00:24:42
Out of Home at its finest in this episode! Insider, Garrett Crenshaw, President at Crenshaw Visions, and David Oakley, Chief Creative Officer at BooneOakley, chat about their provoking pro-vaccine digital billboard that has gone viral and taken the internet by storm.
In collaboration with StarMed Healthcare, BooneOakley and Crenshaw Visions created a mobile digital billboard aiming to make vaccine information more readily available. The advertisement, disguised as an anti-vax message from a faux funeral home, leads to a website promoting vaccination and providing further information through a link to the StarMed Healthcare site.
Takeaways
Boone & Oakley utilized an unconventional approach when developing the “Don’t Get Vaccinated” mobile LED truck. Their goal was to stun viewers and encourage vaccination.
Location is essential to a successful out-of-home campaign. Pinpoint the best location by finding the most saturated area of your target audience.
“If we got one person vaccinated it was worth my time.” ~David Oakley
In the first week the campaign launched, StarMed Healthcare received a 28% increase in vaccinations.
The market for mobile out-of-home is quickly increasing. Mobile billboards present your brand and physically get in front of your target audience.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce
17 Jan 2024
00:35:48
Struggling to separate the signal from the noise in your marketing attribution?
🎙️ Podcast Episode Recap
In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.
Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively.
Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust.
By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results.
📰 Top Highlights
With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands.
Jeremiah emphasizes the importance of specifically understanding what motivates customers to buy and bridging the gap between offline and online buying experiences.
The correlation between different marketing channels and their impact on the buyer's journey is a key factor in optimizing marketing strategies.
TV advertising is an underutilized channel that can provide credibility and reach new audiences, but it requires patience and a longer-term perspective.
Key Moments
00:16:43-00:16:54 - "60% plus of people take more than a week to make their first purchase."
00:27:12-00:27:22 "I actually think TV gives you, it gives your brand more credibility than just throwing up a Facebook ad, right? There's a bigger barrier to being on TV and especially on having a good TV ad. I think that tells people you're a legitimate brand. You're real."
00:30:46-00:30:56 "Asking people 'How long they knew about your brand before purchasing' can be really valuable."
📢 Message from Jeremiah
"If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters."
📚 Recommended Resources
Nine Operators Podcast: Jeremiah recommends this podcast hosted by four entrepreneurs who run nine-figure businesses. Gain valuable insights into planning, operations, and running a successful business. Listen here
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Dynamic Digital for Automotive w/ Gina Gordon of Lucit
14 Oct 2021
00:28:09
Buckle up for this one! We are joined by Gina Gordon, CEO at Lucit, to discuss improving the way we interact with digital billboards. Gina explains how Digital OOH helps automotive dealers display their inventory and pricing. Lucit’s application reduces friction by being connected to the inventory on the lot. This way those billboards are current and consistently updated.
Lucit is an inventory platform designed to improve the way automotive dealers promote and publish their dealership management systems.
Takeaways
Digital billboards nowadays are dynamic digital, however, they are often considered to be traditional media.
Car dealerships create the best marketing campaigns when combining someone who knows the ins and outs of the current inventory and traditional lease ads. This gives a well-rounded approach to engaging prospect buyers.
Lucit has the ability to create a campaign that segments inventory and where it is being shown. For example, it can allow advertisers to target a specific market that has budget parameters such as a lower-income area.
OOH has a history of not doing well with automotive because:
1. It has not been truly dynamic digital until now.
2. Billboards have been seen and historically sold as long-term branding.
3. It is often seen as a secondary buy because analytics and ROI are not as clearly determined as online campaigns.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
AdStash w/ Douglas Lusted
30 Sep 2021
00:29:45
We have an awesome episode this week! Douglas Lusted, CEO at AdStash, joins Tim to discuss how businesses and entrepreneurs can benefit from digital screen advertising.
AdStash is an adtech platform that helps businesses of all sizes to generate new revenue with digital screen monetization.
Takeaways
AdStash provides a media player that powers ads onto a screen, as well as, a free content management system to schedule ads or content onto the screen. It is an ad-supported model for businesses of all sizes.
Small businesses have the opportunity to monetize their screens with AdStash devices for no monthly fees. This gives advertisers the opportunity to directly access specific audiences.
The AdStash platform has a premium option to compile impression analytics through cellphone tracking data. Their technology only counts those who are in viewing distance of the screen rather than within the venue itself.
Media owners can modernize their playspace networks through digital screens on AdStash. This is a hyperlocal, targeted playspace technique and complements existing billboards.
Indoor or digital playspace is a very efficient way to spend ad dollars. Placing an ad on a screen versus a billboard allows companies to get in front of a highly concentrated area of their targeted audience.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Build Your OOH Social Media Presence w/ Michael Palatnek
17 Sep 2021
00:36:40
Michael Palatnek, Founder & CEO at Phoenix Social joins Tim to discuss how out-of-home companies can benefit from a social media presence.
Phoenix Social is a social media agency that helps brands build their brand presence and channel-specific campaigns across paid media and organic channels.
Takeaways
Programmatic advertising has been growing exponentially since the pandemic. With many companies now joining forces under programmatic, the question becomes: will smaller businesses become overlooked?
The Out-of-Home industry struggles with sticking to a measurement. While the industry as a whole is trying to gain market share, it is important to have tangible and sustainable analytics.
Out-of-home is the only traditional ad format that has continued to grow. There is a dramatic opportunity for the industry to grow by utilizing digital assets and educating marketers on how to use out-of-home.
Foster proactive collaboration through an open line of communication between the client, agency, and vendors.
Social media is a great way to promote your business whether it is out-of-home or not. It provides a professional appearance and curbside appeal for the company.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Joe Quattrone: Building A Brand That Adapts and Thrives
09 Sep 2021
00:53:45
On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market.
The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They consult brands in strategy, identity, paid media, marketing, and more.
Takeaways
Viral vertical video is a powerful tool to connect with individuals from across the globe through similar interests, life hacks, and more.
Change is the only constant in life. The pandemic has accelerated the need for augmented and virtual reality, as well as, extended the broadband to allow for multiple virtual conversations to occur at once by 5+ years.
When starting out in a career field, begin by walking through the doors of opportunities that are opened for you. Look for what is going to be the elixir of the economy in the future.
Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence.
Split your tasks into groups based on importance and urgency. This develops a framework for yourself to efficiently accomplish tasks while freeing up time to take a step back and think.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Neil Sweeney on Consumer Data Deception
02 Sep 2021
00:41:47
What is happening to your data?! In this episode of OOH Insider, we take a deep dive with expert Neil Sweeney, Founder and CEO of Reklaim, on the impact of data privacy and the future of data as we know it in marketing today.
The Reklaim platform is a platform that pays consumers for their data, creating a brand-safe choice for advertisers to responsibly use data for targeting. Enriched by opted-in purchase data, Killi is redefining the way consumers and brands interact.
Takeaways
Driving culture and innovation is essential to building a successful business, however, this can be a huge challenge within a remote setting. Try blocking off time in the calendar for a “water cooler chat” to spark team bonding and conversation.
“Apple’s ATT Tracking says, ‘90+% of consumers don’t want to be tracked.’ The whole location market is basically based on this notion of quietly or silently collecting location signals unbeknownst to the consumers. You are basically arbitraging human data without the person knowing.” ~Neil Sweeney
When the next becomes the now, move on to the next. If a business is always moving and innovating then they will be able to move with the market rather than the opposite.
Killi creates a fair-trade data privacy conversation for brands to consider by allowing consumers to have access to their data profile, view and edit what is being collected, and be compensated for their data.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Sign O' The Times featuring Robert Landau & Peter Spirer
26 Aug 2021
00:21:33
On this episode of OOH Insider, Robert Landau, Photographer and Author of Rock ’n’ Roll Billboards of the Sunset Strip, and Peter Spirer, Director and Producer at Rugged Entertainment, chat about their upcoming film Sign O’ The Times.
Based on Robert’s book, Rock ’n’ Roll Billboards of the Sunset Strip, this film spotlights a piece of Americana and its involvement in the OOH community.
Takeaways
Billboards represent a fleeting moment in time. No matter how or where a billboard is seen, that experience will only ever exist in that moment.
Presently, within the Out-of-Home industry much of the conversation centers around data and targeting. It is becoming more of a performance marketing channel rather than an art form.
Sign O’ The Times emphasizes the opportunity for brands, entertainers or artists to connect with an audience in a way that is larger than life and on a medium that can make an impact like no other.
Billboards are a conversation starter. They impact audiences to take action or evoke emotional responses in the interest of spreading their message.
Less is more. Some of the most powerful messages are spoken through imagery alone.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Simplifying Billboard Advertising with Shane Hutton
12 Aug 2021
00:17:38
Shane Hutton, CEO at Tasty Ad, chats about his company and best practices for billboard advertising.
Tasty Ad is a sales and design tool for out-of-home advertising. They provide billboard design software, ad design, news, tips, and freebies.
Takeaways
“If you are trying to sell somebody and you are not showing them an ad then you are selling them a ghost. They don’t know what they are buying.” ~Shane Hutton
Each second, visual, and word counts when you are creating an ad. Keep it simple and easily comprehensible at a glance. Own that one idea.
Make advertisements easily digestible by simplifying a bold idea into something that is visually compelling and evokes an emotional response.
Mini digital billboards are a captivating way to display spec ads to an existing or prospective client.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Yanick Déry and the #IAMOOH Movement
05 Aug 2021
00:21:49
We are joined this week by Yanick Déry! Yanick is an artist-photographer of #IAMOOH. He hops on with us to discuss his intention behind the #IAMOOH campaign.
The #IAMOOH campaign is duel purposed as a billboard advertisement and an art exhibition. The goal is to give local businesses greater visibility through Modern Art Installations with a Human, Objective Eye.
Takeaways
Infusing art and advertisement into a billboard creates a canvas for online expression.
Purchasing a singular billboard is not going to make a large impact on your target audience. The more exposure, the more the impressions.
Out-of-home has the power to tell an immersive story where you, the consumer, are the main character.
When creating a billboard campaign, it is important to take in consideration the aesthetic just as much as selling the brand.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Motorized OOH Revolution Part 2 | Ryan Bricklemyer, Octopus Interactive
30 Jul 2021
00:23:50
Part 2 of our Octopus Interactive double-header! Ryan Bricklemyer, Vice President of Ad Operations & Product at Octopus Interactive, discusses how to drive memorable brand awareness with their ride-share advertising network.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
Octopus Interactive reaches users in a captive setting while delivering highly relevant advertisements. This provides a fun and unique brand experience.
Ultimately, an advertiser cares about if the bottom line is increased. In the out-of-home space, the measurement of sales is sometimes more challenging because you could lose some of the fidelity of specific measurement indicators.
“This device is a toolbox and I can pull out whatever we need to drive what the advertiser is looking for. We drive memorable brand awareness.” ~Ryan
Look at making omnichannel buying decisions to have a wide range of visibility for your audience.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Motorized OOH Revolution Part 1 | Cherian Thomas, Octopus Interactive
29 Jul 2021
00:22:48
We have a 2 part series coming up on the next two episodes of OOH Insider! On this episode, Cherian Thomas, Co-Founder & CEO of Octopus Interactive, chats about the new fourth approach to out-of-house advertising: during transportation.
Octopus Interactive is the world’s largest ride-share advertising network. They provide ride-share drivers with HD screens to engage riders through live games, ride information, and interactive games.
Takeaways
As the world becomes more autonomous, transportation has become a new platform for out-of-home to capitalize on consumers’ time. This is done through interactive games with an opportunity to win prizes from sponsored brands.
Scalability is key to a successful product.
There is a lot of white noise in the industry. There needs to be truth and transparency about what agencies’ network of screens looks like.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)
10 Jan 2024
00:48:56
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Nick Entwistle, The Secret To Viral Adverts & One Minute Briefs
22 Jul 2021
00:27:38
Nick Entwistle, Founder of the One Minute Briefs joins us this week on OOH Insider! He shares his secret to creating an engaging ad through simplicity and a restricted timeline.
One Minute Briefs promote brands and causes through social media by challenging the Twitter community to respond with ideas daily advertising briefs. However, they only have one minute to create an ad.
Takeaways
Rely on your instincts and put one core thought into a billboard. This makes for a simpler ad that people can relate to.
Consumers don’t need to have a complete explanation in out-of-home. Instead, create emotion through a few words or visuals to create a deeper impact.
An ad or campaign will not live up to its potential if creativity is not there. The visual is just as important as the targeting aspect.
Sometimes the ads that are heavily brand-driven are not the ads that are the most engaging for audiences.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Brian Fitzgibbons on Reaching the Active Affluent
15 Jul 2021
00:40:01
In this episode of OOH Insider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.
VenueX provides OOH youth sports venue promotion and advertising solutions to active, affluent families.
Takeaways
Find the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and the number of impressions.
VenueX’s screens allow for a hyper-targeted, community-based brand impact. It aggregates a fragmented audience for advertisers.
Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 068 - Cultivating Agency Leadership with Glyn Williams
08 Jul 2021
00:45:23
We are back with another exciting episode of OOH Insider! In this episode, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.
Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategies.
Takeaways
Agency leaders should adopt a growth mindset.
As much as we chat about creativity or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.
Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.
“Take every moment within the moment while acknowledging that every moment is going to build.” ~Glyn
Challenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 067 - Amanda Dorenberg on the Power of Static OOH In The Digital World
01 Jul 2021
00:36:58
Welcome to a new season of OOH Insider! In this episode, Amanda Dorenberg, President of COMMB, discusses the relationship between measurement and marketing. How can static be used in the digital world? What best practices to advance creative growth within the industry?
COMMB (Canadian Out-of-Home Marketing & Measurement Bureau) is a national, not-for-profit, organization made up of OOH operators, advertisers, and advertising agencies. They provide accurate audience measurement data and planning resources.
Takeaways
In out of office advertising, measurements and marketing share a symbiotic relationship. If the two are managed within separate organizations, then it becomes difficult to drive comprehensive messaging as an industry.
There is a misconception that, at this time within the pandemic, no one is leaving their home except for the essentials in Ontario. There needs to be more consistent communication while touching local, regional, national and international outlets.
Static is more than digital out-of-home and programmatic digital out-of-home. Its voice, trust factors and efficacy plays a huge role in the digital era.
Trust your instincts to do good marketing. Sometimes we get lost in the metrics because they are tangible. Use the data and measurements to create a feedback loop rather than comparing to online adverts.
“There has got to be a really strong voice in the marketplace that has the ability to compel both brand direct and major agencies to listen to what is being positioned. And to fuel that desire to be inquisitive.” ~Amanda Dorenberg
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 066 - Ian Dallimore, How will data privacy and consent impact OOH?
01 Apr 2021
00:33:36
Ian Dallimore is back!
With the recent Apple #iOS14 updates, Google Chrome updates, and the rising concern around data consent (the next social revolution) - how will Out of Home advertising be impacted?
Will Outdoor advertising and billboards thrive or dive?
Join Ian Dallimore, Vice President of Digital Growth & GM of #Programmatic at Lamar Advertising Company, and myself as we break down:
✅ How to position OOH amidst the changing climate ✅ The importance of static #billboards in the overall mix ✅ What conversations are being had at the national and local levels
Connect with Ian on LinkedIn at... https://www.linkedin.com/in/ian-dallimore-a9910122/
Learn more about Lamar Advertising Company at... www.lamar.com
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 065 - Grey Vick, from Beachside Bachelor to the fastest growing Outdoor Operator in NC.
16 Mar 2021
00:46:36
Grey Vick has hustle in his veins. Coming from the world of real estate, Grey's unique approach to growing GREY Outdoor has helped him to become the fastest growing independent Outdoor Operator's in North Carolina.
Learn about how Grey got introduced to the billboard business, find out how he sees billboards working for clients and hear some of those billboard campaign results.
Here's that video about Brex we talked about... https://www.wsj.com/video/the-surprising-power-of-old-school-billboards-in-driving-sales/5C27A4E7-6C48-4FBF-B5CE-3D496FC51F2B.html
Learn more about GREY Outdoor here... https://greyoutdoor.com/
And connect with Grey on LinkedIn at... https://www.linkedin.com/in/grey-vick-21051130/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 064 - Who is TPS Engage and what's the deal with $GME (GameStop) billboards?
17 Feb 2021
00:23:24
If you've been following the #GameStop stock saga, then you've probably seen some of the wild billboards that Redditors are putting up across the market.
Learn the story of the one that lit the powder keg and learn about the #DOOH DSP behind it - TPS Engage.
See the original billboard here... https://www.youtube.com/watch?v=u_zcfTWdYP8
And connect with TPS Engage at... https://tpsengage.com/
#oohinsider
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 063 - OOHTalent.com, finding a new home in Out of Home - start your career search here!
15 Feb 2021
00:19:47
Have you heard about OOHTalent.com?
If not, you should definitely check it out!
A community cooperative project to help the Out of Home industry connect the dots on talent.
Whether you are hiring and looking for your next rockstar, or you're in search of your next home in Out of Home, you should DEFINITELY check out the industry's most exciting opportunities and talent.
Join Kym Frank, Andrea Henley, and Daione Sanders, the masterminds behind the project, as they walk us thru how it came to be, what it is, and how it keeps talent IN the industry.
To list a job or learn more, email oohtalent@gmail.com
And be sure to check out www.oohtalent.com
#oohinsider #careersearch #jobopportunities
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Brian Rappaport, A Year in Review
05 Feb 2021
00:27:14
Find out the stories behind how Brian helped give back thru the Barstool Fund in a big way and all with a little help from his friends.
What campaigns stood out to Brian this year?
How does Quan decide what pro bono projects to take on?
Find out about the time Brian's brother Ian became insta-famous for beating Arnold Schwarzenegger at ping-pong.
Loaded with shout outs to amazing friends who helped pull this off. From creative agencies to great media owners and a bunch of other true partners all committed to giving back.
Oh here's that video we mentioned with Ian and the Superbowl... https://www.youtube.com/watch?v=PnOW5qj_R6A
#quanmediagroup #mischiefusa #oohinsider
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Brent Thomson, CEO & Co-founder of Blip Billboards
03 Feb 2021
00:31:15
Brent Thomson is a self-defined serial entrepreneur. He cut his teeth on the early days of the internet, learning to build and automate inefficient processes that people were doing, but that computers could do better.
Along the way, he got introduced to the biggest computer screens he'd ever work on - digital billboards. The story to building Blip Billboards is a logical one when you hear it told from start to finish, but the oddities along the way have scared off many a lesser contender.
Find out how Blip Billboards are making digital billboards accessible to small businesses, and just about anyone who wants one, and how that's adding real bottom-line dollars for media owners around the country.
It's like a billboard love story, really.
#blipbillboards #dooh #oohadvertising
Learn more at... https://www.blipbillboards.com/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Prompt Jockeys: Not Your Grandpa's Billboard - How to Build a Real World Brand and Degenerate Marketing (Appearance on Prompt Jockeys Podcast)
03 Jan 2024
00:51:22
In this episode, OOH Insider Host Tim Rowe, appears on the Prompt Jockey podcast hosted by Joe DiRico. The Prompt Jockeys get the Insider's take on "What Is OOH?"and how born online brands and creators should start to think about attention in the real world.
[00:02:58] Brick and mortar mindset.
[00:06:28] Billboards and modern media.
[00:11:39] Exploitable value in billboards.
[00:14:24] Exposed Visitation Rate - How to Measure OOH Advertising
Connect with Tim Rowe at https://www.linkedin.com/in/troweactual/
And learn more about Joe DiRico here https://www.theoohinsider.com/guests/joe-dirico/ or checkout the Prompt Jockeys podcast - https://www.promptjockeys.ai/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Garrett Crenshaw, President of Crenshaw Visions
28 Jan 2021
00:19:10
Garrett Crenshaw is a hustler.
A gritty gentleman of the south, Garrett was born with entrepreneurial spirit in his blood and has been bringing an edge to Out of Home with his unique approach to creating premium, branded content to promote his Carolina border operation, Crenshaw Visions.
Like most of us, Garrett is an outsider to Out of Home but has proven his chops from building the upstart enterprise in between classes at Clemson to now running the media company exact as it is - as a media company.
Learn more about Crenshaw visions at... https://crenshawvisions.com/
And be sure to connect with Garrett on LinkedIn at... https://www.linkedin.com/in/garrett-crenshaw-3082aa166/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
NYIAX and Atedra - Bringing home the bags for DOOH buys 💰
03 Jan 2021
00:22:46
All right, trivia question of the day: What does NYIAX stand for?
Well, 'New York Interactive Advertising Exchange' of course!
So what does that have to do with #dooh and #oohadvertising as a whole?
Find out how NYIAX is partnering with Atedra, a digitally native DSP (demand side platform) that is solving for #performancemarketing challenges.
Learn more about NYIAX at... https://www.nyiax.com/
And check out Atedra here... https://www.atedra.com/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Lynnwood Bibbens, CEO of Reach TV
18 Dec 2020
00:46:25
If you don't know Woody, here's your chance.
He's a serial entrepreneur who not only knows how to run businesses, build them, acquire them, merge them, dives them, and everything in between but he knows Out of Home. More than that, he knows people.
Woody is the Chairman and CEO of Reach TV (http://reachtvnetwork.com/) a contextual ad platform that positions brands against relevant, highly-produced content, with the audience that brands are always looking for - tastemakers.
Find out how "Content Drives Commerce" is not only a mantra but a business model in this episode of #oohinsider as we talk #programmatic #digitalvideo out of the home.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Christof Jaritz, QR Code Generator
09 Dec 2020
00:30:07
I know we probably all wrote off QR Codes before COVID, but they're back and better than ever!
QR Codes can be a great way to engage your customers, along the customer journey, to engage with your brand.
Whether you direct them to additional content, a coupon, a menu, or whatever you can imagine, the use of QR Codes is quickly becoming a pillar in the way we connect the online and offline worlds.
Find out from Christof Jaritz, VP of Sales & Marketing at QR Code Generator, how he sees everyone, from Fortune 500 companies to small and medium sized businesses, using QR Codes to generate more engagement with advertising and bottom line dollars.
Learn more at... https://www.qr-code-generator.com/
Check out the perfect platform for #programmatic QR Code marketing... https://www.onescreen.ai/
#oohinsider #qrcodemarketing
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Nick Haggard, Alpine Media (Director of Sales)
23 Nov 2020
00:24:43
Join Nick Haggard of Alpine Media as we breakdown what the 2020 ski and snowboard season looks like for advertisers.
Could it be the best year yet for brands looking to connect with the most refined ski and snowboard audience yet?
How will travel restrictions impact the industry for brands and advertisers and what are the unique opportunities that Alpine Media that offers their clients?
Find out how the ski lift and ski resort advertising company got started and where they're going in this episode.
Connect with Nick on LinkedIn at... https://www.linkedin.com/in/nick-hagg...
And check out Alpine Media at... https://www.alpinemedia.com/
Special thanks to OOHTalent.com for making this conversation possible!
Looking to hire top talent in Out of Home? Looking for a new home in Out of Home advertising?
Be sure to check out OOHTalent.
Started by 3 industry vets, Kym Frank (Geopath), Andrea Henley and Daione Sanders to connect OOH companies with OOH talent.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Craig Benner (Accretive Media) on DOOH and Connected TV.
10 Nov 2020
00:21:32
Craig Benner is back!
Join Craig and I as we talk thru the relationship between Digital Out of Home (DOOH) and Connected TV (CTV) and how Accretive Media is working with brands to create powerful brand stories that transcend just the #oohadvertising industry.
Make sure to check out Accretive Media at... https://accretiveads.com/
And connect with Craig at... https://www.linkedin.com/in/craigbenner/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Sam Keywanfar, Founder & CEO of MilkMoney
26 Oct 2020
00:38:21
MilkMoney is disrupting the centuries old Out of Home advertising industry with their Airbnb-like platform (and mobile app) that makes booking an #oohadvertising campaign as easy as booking a place to stay on your next vacation.
By bringing together industry vendors of all sizes - big, small, independent and publicly traded, MilkMoney is attracting new advertisers with their mobile app that allows you to book everything from a blimp to billboards.
Growing organically, MilkMoney was started by Founder & CEO Sam Keywanfar after his own frustrations with buying billboards for clients. MilkMoney represents some of the biggest brands and musical acts in the world, from Fenty to Jay-Z and ROC NATION, Travis Scott to Miley Cyrus, MilkMoney is helping elevate the appeal of OOH with digital billboards, wild postings and everything in between.
Go check out #MilkMoney at... https://www.milkmoney.com/
And follow them on Instagram to see some of the great campaigns they're working on... https://www.instagram.com/milkmoney/
To get your unique OOH inventory listed, send them an email at... hello@milkmoney.com
As always, a special thanks to LED Truck Media for making this conversation about #oohadvertising possible. Check them out at... https://ledtruckmedia.com/ https://www.instagram.com/ledtruckmedia/
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Ian Dallimore, VP of Digital & GM of Programmatic at Lamar Advertising Company
19 Oct 2020
00:28:07
Ian Dallimore is the VP of Digital Out of Home (dooh) and General Manager of Programmatic for Lamar Advertising Company.
Starting out as a strategist for Lamar, Ian is an advertising enthusiast with an eye on the future and the influence to bring the future into the present in the billboard advertising world.
He's the Chairman of the Innovations Committee at the #oaaa and can be found speaking at #advertising industry conferences around the country.
You can connect with Ian at... https://www.linkedin.com/in/ian-dallimore-a9910122/
And feel free to email him at... idallimore@lamar.com
Special thanks to LED Truck Media for making this conversation possible!
Make sure to check them out at... ledtruckmedia.com
And over on Instagram at... @ledtruckmedia
As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order! #oohadvertising
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Inc. 5000 Freestyle with Doug Cordova (Wrapify) and John Laramie (Project X)
12 Oct 2020
00:30:11
This week we are joined by two leaders from Inc. 5000 companies to discuss some of the most pressing topics facing the Out of Home advertising industry today.
Join Wrapify VP of Business Development, Doug Cordova, and Project X CEO, John Laramie, in this panel style discussion where they each prepared 3 questions for the other, neither having any idea of the questions ahead of time, giving you their completely unscripted, candid response.
We discuss topics like the future of holding companies, what the industry can do to better position OOH with potential advertisers, how to grow marketshare, how the industry can best work with the rapidly expanding D2C (direct to consumer) segment and a whole lot more.
Whether you're a media owner, agency owner, work in business development or are a.brand consiering Out of Home advertising, this is an episode that has two of the industry's top leaders sharing their most intimate opinions on important, sometimes controversial, topics.
#oohadvertising #wrapify #projectx
Special thanks to LED Truck Media for making this conversation possible!
Make sure to check them out at... ledtruckmedia.com
And over on Instagram at... @ledtruckmedia
As always, to get swagged up, visit oohswag.com and use promo code INSIDER for 10% off your first order!
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 049 - Uber Art with Jonathan Gudai (Adomni) and Rob Anders (Niio Art)
07 Oct 2020
00:31:28
Have you seen the exciting news from Uber?
Art on top of rideshare cars on digital screens!
Wait, what?
Yeah, seriously...it's pretty cool and you should check it out.
In fact, here's a link to do just that (this is the one we shared during the episode)... https://www.uberooh.com/art/
Pretty neat, right? I have to be honest, I love this partnership between Niio/Adomni/Uber because it really is nice to look at and in a world where we are bombarded by advertising, everywhere, a cleansing of the palate seems only fitting.
You should definitely go ahead and connect with Adomni at... https://www.adomni.com/
And Niio Art at... https://www.niio.com/site/
To connect with today's guests, Jonathan Gudai, CEO of Adomni... https://www.linkedin.com/in/jonathangudai/
And with Mr. Rob Anders, CEO of Niio Art at... https://www.linkedin.com/in/rob-anders-a3a0251/
As always, a huge shoutout to my amazing sponsor -
LED Truck Media
Check them out at: ledtruckmedia.com
And to grab your very own I ❤️ OOH swag, head over to... oohswag.com
Don't forget to use promo code INSIDER for 10% off your first order.
#advertising #uberooh #oohadvertising
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
The Long-Tail: A Growing Opportunity for OOH - Understanding and Mastering it for Growth in 2024 🚀
20 Dec 2023
00:14:47
Did you know there's 45% more ad budget available from the long tail? But what is the long tail and how do you master if your own growth?
In this episode, Tim Rowe discuss a report from Moffett-Nathanson that lowers its long-term forecast for digital advertising.
The trigger for this revision was a profit warning by social media company Snapchat.
The firm expresses concerns about the long-term growth prospects of digital advertising, citing unsustainable corporate profitability and the explosion of e-commerce activity by small and medium-sized businesses.
Tim highlights how the COVID-19 pandemic has impacted the advertising landscape, with the cost to acquire customers digitally rising and lockdowns causing a flood of money into the internet.
As a result, Moffett-Nathanson has lowered its long-term online ad growth forecast by 33%, from 18.5% to 12.5% - find out what it means for your media sales team.
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 048 - CMO INSIGHT: Chris Meade, Co-Founder and CMO of Crossnet
28 Sep 2020
00:20:23
Chris Meade is the CMO and a Co-Founder of the exploding brand - Crossnet.
Crossnet is the growingly popular 4 square volleyball game that can be found on the beach, in the backyard and in thousands of schools across the country.
Chris Meade discusses how the startup initially went to market to become one of the fastest growing D2C (direct to consumer) brands, booking over $2.25 million in sales in only their second year.
Chris offers a practical, bootstrap-hustle to marketing and shares not only how Crossnet has grown to this point but their plans for growth beyond just online sales. Recently winning the opportunity to partner with some of the biggest retailers in the world (Target, Dick's, etc.), Chris shares the growing pains of scaling Crossnet and ultimately laying out the plan to help their retailers sell more Crossnet.
Learn more about Crossnet at... www.crossnetgame.com
And be sure to connect with Chris on LinkedIn at... https://www.linkedin.com/in/cjmeade/
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at... LEDTruckMedia.com Instagram.com/ledtruckmedia Twitter.com/ledtruckmedia
#advertising #oohadvertising #oohinsider
As always, you can grab your very own I ❤️ OOH swag at... oohswag.com
Be sure to use promo code INSIDER for 10% off your first order!
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 047 - Brian J. Esposito, How to Connect a Fragmented Industry
26 Sep 2020
00:32:12
Brian J. Esposito is a serial entrepreneur and has built his legacy on being a value-added connector of people and companies.
His holding company, Esposito Intellectual Enterprises, has helped grow and launch 150 companies and counting and he has created winning relationships with competitors because of his unique perspective on posititve sum games.
For Out of Home advertising, an incredibly fragmented industry that often sees competition for the same business, rather than business development to conquest new advertisers with the help of others who have a common interest, understanding how to identify good partners and how to truly bring value to the client could be the key to explosive growth.
Furthermore, having a united front will help more advertisers feel welcome to having a conversation about how the medium can help them grow their business, brand or cause.
To check out some of the great companies Brian is involved with, like Roame, Boxabl, and Nodle, visit... https://eie.rocks/
And to connect with Brian on LinkedIn visit... https://www.linkedin.com/in/brianjesposito/
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at... LEDTruckMedia.com Instagram.com/ledtruckmedia Twitter.com/ledtruckmedia
#advertising #oohadvertising #oohinsider
As always, you can grab your very own I ❤️ OOH swag at... oohswag.com
Be sure to use promo code INSIDER for 10% off your first order!
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com
Episode 045 - Martin Hering, Founder of Entry Media
07 Sep 2020
00:42:25
Today’s guest is Martin Hering.
Martin is the President of Entry Media, an Out of Home company that puts brands in the hands of their target audience.
An entrepreneur, and pioneer, Martin has a classical wisdom about not only business, but life too and seeing as they are truly one in the same, offers practical anecdotes for overcoming adversity and finding success despite there not always being a blueprint.
Entry Media doesn’t just put ads on turnstiles at big stadiums and subway stations, they welcome eager sports fans, greet passengers and bring the ordinary to life.
Martin, thanks for being on the show today...
You can get in touch with Martin here... entrymedia@gmail.com
Or by phone at... +1 407-415-7199
Special thanks to our sponsor, LED Truck Media, for making today's show possible.
Be sure to check them at... LEDTruckMedia.com Instagram.com/ledtruckmedia Twitter.com/ledtruckmedia
Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com