"What's your story?" - GEN AI – Détails, épisodes et analyse

The "What's Your Story?" podcast is back with Episode 2! This week, we sit down with Craig Belcher, Vice President, Retail at Influence Marketing, as he takes us through his fascinating journey—from his early days in the government sector, to a successful transition into sales, and finally making his mark in the world of marketing.

Don’t miss this episode filled with anecdotes, career insights, and expert advice on navigating the ever-evolving marketing landscape. Tune in now! 🎧

Back for a third season, the "What's Your Story?" Podcast!- Your guide to navigating the AI powered digital landscape. Kicking off with a bang, our very first guest is none other than Brian Clarey, Vice President & Managing Partner of Publicis Sapient! Join us as Brian spills the beans on his early marketing adventures, delves into the world of digital marketing, and shares his thoughts on the future of AI. Get ready for an episode packed with anecdotes, insights and strategies!

Don't miss it!

In this 2nd episode of the season, we have Gregg Burkhalter - The LinkedIn Guy talk to us about the importance of personal branding and LinkedIn.  We also touch on how LinkedIn has really changed during the pandemic.  Gregg gives his perspective on what leaders can do to help organizations grow after Covid and also some of the key mistakes made online during Covid on LinkedIn.

Gregg also discusses the importance of workplace balance during Covid and how leaders must be flexible with the workforce.  A really good discussion from a real expert in personal branding and LinkedIn.  

Back for a second season, the "What's Your Story Podcast".  This episode is with Lou Quattro, our co-guest host, and focuses on a sound structure we will be using to interview our guests.  Engaging and fun as always with some great tips and insights for senior executives.

Roger is an energetic, inspired, results-oriented sales and business developer, building a comprehensive knowledge of sales coaching through his many roles in retail, distribution, vendor, and direct sales and has been privileged to champion the success of hundreds of independent business owners to their greatest potential.  For 15 years Roger worked as business counsel to over 600 sales leaders, ensuring the independent sales professionals had the tools, mentorship, knowledge, and support to succeed. He was instrumental in empowering others to embrace change and persevere through diverse challenges. Roger is passionate about developing individuals towards greater professional and personal success.

In this What's Your Story podcast we discuss how people are adapting to the pandemic and also Roger gives some great tips on how to succeed during this difficult time.  A great listen!

In this "What's Your Story?" podcast,  we have a very special guest from my old stomping ground Calgary.  Mary Moran the CEO & President of Calgary Economic Development.  Mary tells a great story of how she and her team helped organizations in Calagary adapt to the new normal and thrive.  Mary explains how Calgary is a technological hub with an abundance of young talent in the digital field.  She also explains how the Calgary Economic Development partnered with industry to help grow the jobs and the economy.  A thriving city that ready to take on the challenges with a downswing in the economy due to COVID-19..

According to Mary, "Calgary's economy is going to start roaring back to life next year, but not before the city posts a dismal 10.1 percent GDP contraction for 2020 as the pandemic and the energy sector slump continue to take their toll".

Calgary's economy was put through the wringer in 2020 with the pandemic, she feels the city's fortunes will start to turn around in the new year.

A great listen from a strong leader!

Margo Malowney is our 16th guest on the What's Your Story podcast.  Margo is a seasoned marketer and former Olympian.  She has been using her drive for high performance combined with marketing and corporate communication skills to help drive or support growth, improvement, and change.

Her early experience as a pioneer in a new Olympic sport lent itself easily to later helping CEO’s and business leaders lead organizations through growth, transformation, acquisitions, and innovation.  She is passionate about building, solving, growing, and improving – "I am looking to use my experience and skills to help another like-minded organization grow and scale. I am especially interested in helping organizations who are near the beginning of their journeys toward incorporating sustainability and corporate responsibility objectives into long-term operational vision."

Margo gives some great advice to all marketers and leaders in this podcast .... a great listen for all.

This podcast focussed on the pandemic and how the Travel Tourism community and has responded during this very difficult time.  Beth Potter, President of TIAO, and Cyrus Copper, Professor & Program Coordinator at Centennial College—President & Founder at Cobalt Hospitality Group engaged us with a fascinating and discussion of how to respond during the new normal and also what to look out for in the coming months.

A great listen and please share with all your colleagues, the advice is invaluable!

In today's podcast, we have Kevin Carter, the President, and CEO of Colorworks Canada.  Kevin discusses how the pandemic completely changed its operation across the country.  He also discusses what it took to get back to Canada and traveling across many states and then into Canada.  As well as the stress it put on him and the organization including staff who were fearful of coming to work due to the virus.  

Kevin made some important decisions that led to shutting down locations and all advertising and how that affected everyone.  He also told us he needed to jump-start the organization coming out of Covid-19 in Phase 2 and 3 by increasing his digital and social media marketing advertising spend and driving retail leads to many of the locations.

A passionate view of how to respond as a CEO during a real crisis and a must-listen.  Listen on Spotify Podcast, Apple, Google Podcast.

This week on the "What's your story podcast", we have a guest with lots of energy who helps business owners who want a guaranteed ROI on their marketing efforts.  As Jennifer explains, sometimes business owners spend money on marketing campaigns that don't result in a proper return on investment. She states she believes you should always get an ROI on your marketing dollars. "My clients earn 4, 5, and even 6 figures each year from my referrals. And they only pay me when someone becomes a client."  Jennifer is also an event producer, an industry that has had a real hit with the Covid19 pandemic.

Jennifer talks with us on how she helps businesses realize and reinvent themselves during the crisis.  She is able to strategize and drive business success, making businesses flourish.  A great listen for a business leader looking for ways to get through the pandemic.  Jennifer can be contacted at JenniferBeale.com .