Most GoHighLevel offer ideas point at local businesses. Jonah Cockshaw went the other way and sold to HighLevel users instead. A year after losing his job he's at $20,000 a month without a single local client.
He got let go on a Zoom call, walked out of his home office into the bathroom where his one-year-old was in the bath, and had to tell his fiancée. They had just renovated the house and put a deposit on their wedding venue. Two or three weeks of savings left, a mortgage, and no income. His first move was not a clever business model. He messaged people he already knew and offered to contract for $20 an hour, then took as many paid hours as he could get. On top of that he went into the HighLevel Facebook groups every single day and answered every question he could find.
Then he added the thing that actually built the business. Each day he took one question from the groups, recorded himself answering it inside HighLevel, and posted the video as its own standalone post with no pitch, no link, and no call to action. Just the answer. Do that long enough and people start coming to you. In this episode he breaks down the whole model: the ecosystem services nobody thinks to sell, how to land $20 an hour contract work when you're starting from nothing, the affiliate upgrades that bought back his first 40 hours, build-outs at $4,000 to $5,000, retainers at $2,000 to $3,000 a month, and the $250 mapping session he now sells before any proposal. That last one fixed a close rate that was falling apart.
He and Keaton also get into why most beginners should never sell a white label CRM, why the snapshot you buy is worth less than the one you build, and what Jonah means by launching something simple sooner. There's a story in here about a young Iman Gadzhi asking Jonah to meet for coffee in London, back when they were both nobodies trading notes.
Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners.
00:00-He Started at 17
01:56-Zero Backup Plans06:08-The Power of Facebook Groups10:05-Iman Gadzhi Reaching Out13:12-Getting Fired and Bouncing Back33:58-First One He Sold42:34-Whitelabel Problem56:09-Paid Sessions Strategy1:01:16-What's Working1:08:17-Advice to Past Self
