Through a hilarious kitchen disaster, with a chicken on the loose, Victoria reveals the lessons every small B2B expert-led business owner needs to grab hold of their marketing and stop leaving their success to chance. 

In this episode, Victoria spills the tea on why avoiding the hands-on work in marketing can leave your business in chaos, and what to do instead. 

Key Takeaways:

• Outsourcing traps: Why handing off your marketing without strategy or direction never works.
• STAR Customer Framework: How to define your target audience.
• Marketing Goal Setting: How to set goals and measure (and what happens if you don’t).
• Buyer Psychology: Emotional buying, and how to tap into the transformation your product or service delivers, instead of features and benefits.
• Immediate action steps: Get your immediate next steps to get your marketing in shape, and in control.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Marketing is always changing, full of conflicting advice, and everyone seems to have an opinion.  “What’s That Got to Do With Marketing” with Victoria Vickery, Marketing Coach & Trainer for B2B Service Business Owners, shares comical (and unexpected) stories that seemingly have nothing to do with marketing… until they do. 

She’ll help you stop second-guessing every post, neglecting your LinkedIn and ghosting your email list. If you’re a time-strapped expert-led business owner, who’s been avoiding the marketing tasks - then this, my friend, is the podcast for you!

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Think Upgrades! The Small Change That Transforms Your Marketing & Revenue

Ever splashed out on an “upgrade” that didn’t quite deliver? From first-class train seats, to beach cabanas that blew the budget… Victoria’s upgrade obsession has a big lesson for your business.

In this episode, you’ll discover how simple upgrades and VIP options can reshape buyer decisions, boost your revenue, and make your existing offers work harder – without creating anything new from scratch.

You’ll learn practical ways to add value, play into buyer psychology, and give your clients irresistible reasons to say yes to more.

Come away with quick-fire actions to turn your offers into upgrade-friendly revenue generators.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Pop to the Shop Marketing: Why Your “Random Acts” Aren’t Growing Your Business.

Ever popped into a shop for one thing and come out with a bag full of snacks but nothing for dinner? That’s exactly how many small business owners approach their marketing.

In this episode, Victoria shares how these “random acts” of marketing waste time and money – and what to do instead.

You’ll learn how to swap scattergun tactics for a clear plan that targets the right people, builds momentum, and actually grows your business.

You'll learn a whole bunch on planning, targeting, campaigns, and the true effort that is required to get results.

Come away with a list of actions to move your business forward.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

How to Turn “No” into “Yes” in Your Small Business Sales

Ever feel like your sales hit a wall after the first “no”? You’re not alone.

In this episode, Victoria shares a funny family story that perfectly illustrates how persistence, creativity, and knowing the real decision-maker can flip rejection into opportunity.

You’ll learn how to handle objections before they happen, keep going when others give up, and create offers that make it easy for your ideal clients to say yes.

Expect plenty of takeaways on persistence, positioning, and the power of follow-up.

Come away with practical steps you can use straight away to move more of your sales from “no” to “yes.”

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

 Why Authenticity is Your Secret Marketing Weapon

What does haggling in the souks of Marrakesh have to do with winning clients? More than you think.

In this episode, Victoria reveals why ditching the polished persona and showing up as the real you can fast-track trust, attract the right clients, and make your marketing feel effortless.

Learn how you can generate leads by being unapologetically YOU.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Ever walked into a room and realised you’re in the wrong crowd?
That’s exactly what happened to Victoria at a Halloween event (a totally embarrassing situation) and it sparked a big lesson for LinkedIn and business growth.

In this episode, you’ll learn:

• What to do if your LinkedIn feed feels full of the wrong people
• How to quickly spot who’s worth connecting with (and who’s not)
• Why the right crowd means more leads, referrals, and real conversations
• A simple daily habit to start building a network that works for you

If you’re tired of showing up online but not getting traction, this one’s for you.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

A bunch of girls, a two-hour window, and a bottomless brunch.
What could possibly go wrong? Quite a lot, as it turns out and it led to one of Victoria’s funniest (and most revealing) marketing lessons yet.

In this episode, you’ll learn:

• The surprising link between cocktails, chaos, and buyer psychology
• Why urgency changes how people behave and how to use it ethically in your marketing
• The simple psychological triggers that turn hesitation into “I’m in”
• How to build irresistible offers that sell out fast (without the sleaze)

If you’ve ever wondered how to get people to take action now instead of “maybe later,” this episode will show you exactly how to make that happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

Ever looked back and realised you missed a moment you can’t get back?
That’s exactly what happened to Victoria when she spotted four pairs of shoes lined up in her hallway... a small, emotional reminder that time (and opportunity) doesn’t wait around.

In this episode, you’ll learn:

• Why “waiting until it’s perfect” can quietly kill your marketing momentum
• How to capture everyday stories and turn them into brand-building gold
• The power of planning so you stop losing valuable moments and opportunities
• Victoria’s PLAN method to help you prioritise ideas and take fast, focused action

If you’ve been meaning to “get round to it”... posting, emailing, launching, or following up, this episode will give you the nudge (and the method) to finally make it happen.

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery

What happens when a Netflix binge becomes a full-blown obsession?
When your favourite characters feel like friends… and you find yourself crying into your husband’s shoulder because it’s all over?

In this episode, Victoria shares how Schitt’s Creek taught her everything she knows about Super Fan Marketing, and how to make your clients feel the same way about your business as you do about your favourite show.

You’ll learn:

• Why emotional investment equals buying behaviour
• How to turn casual viewers into raving superfans
• The secret to brand loyalty (and why most businesses give up too soon)
• How to create your own “Rose Apothecary” moment that customers can’t stop talking about

If you want clients who keep coming back, quoting your catchphrases and proudly repping your brand like it’s merch, this episode is for you.

Best Wishes, Warmest Regards (iykyk).

Grab free templates, checklists and guides at allstarmarketingclub.com/resources - everything you need to market smarter, not harder.

About Victoria: Marketing Coach & Trainer Victoria Vickery serves up marketing advice with fewer buzzwords, more belly laughs, and stories you’ll never un-hear... because memorable marketing starts with memorable lessons.

For More Tales, Tips & Tangents: @victoriav1ckery