Explorez tous les épisodes du podcast What's New With Advertising
| Titre | Date | Durée | |
|---|---|---|---|
| The Power of an Irresistible Offer: How One Company Cut Cost per Acquisition in Half | 30 Apr 2023 | 00:19:51 | |
This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then:
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| What's Working in Paid Social in 2022 & Beyond by Dara Denny | 16 Dec 2022 | 00:33:14 | |
This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do you fight the low ROAS? 14:40 - What if the CTR is above 1% but conversions are still low 17:29 - How do you fight attribution on Apple store post IOS14? 19:33 - Key scaling lessons 22:33 - UGC vs IGC content 27:48 - Is retargeting still relevant in 2022 and beyond? 30:52 - What are your Black Friday lessons Links Dara is pretty active on Twitter: https://twitter.com/DenneyDara And her YouTube channel is worth following: https://www.youtube.com/@DaraDenney Join our Paid Social Mastermind here if you are interested: https://forms.gle/LyW9VHiecQ3qB1TS6 | |||
| How Lattice Grew to a $3Bn Valuation By Building a Media Brand [And First Marketer to VP of Marketing Lessons] | 12 Apr 2022 | 00:44:07 | |
Alex Kracov, the marketer I admire, came to the pod to share his lessons and stories for building a marketing team. Show notes: 1:36 - About Alex and his story of how he got in 4:15 - Keeping pace with a billion-dollar valuation company 5:44 - How do marketers in their career join a unicorn early 8:31 - How Alex was able to build a media company for HR people 12:23 - How to build a community that sticks 15:41 - Becoming a media company is overwhelming, how to do it right? 22:01 - How Alex grew to be a VP of Marketing (lessons) 27:18 - How to manage folks who have more experience than you? 29:32 - How to manage up? 34:02 - How did he come up with Dock Key links | |||
| My 7-Figure SEO Playbook [The Complete Audio Guide] | 08 Apr 2022 | 00:38:57 | |
I'm sharing my 7-figure SEO playbook. Here are some topics I covered:
Key links:
Reach out if you'd like me to recommend you some writers or agencies. | |||
| How Product-Led Content Drove Sparktoro's Higher Retention | 01 Apr 2022 | 00:31:04 | |
In this episode, we discussed how to launch product-led content. Discussion timestamps: 2:17: How to think about job switching as a marketer 7:10 - How Amanda drove product-led content with Sparktoro 12:11 - The challenges with product-led content 16:39 - How to think about content when you are creating a category 26:36 - Her hot take on A/B testing Links: Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| How Growth Mentor Bootstrapped A Marketplace Without Paid Ads | 26 Mar 2022 | 00:23:00 | |
In this episode, we'll find out how Growth Mentor was able to grow a marketplace, which is usually hard. We discussed: 1:38 - How did he come up with the idea? 3:39 - Why a marketplace, not a product? 3:57 - What's Growth Mentor's mission? 6:09 - Why do so many folks offer their time for free? 12:43 - How Foti found supply side 14:14 - Successful and unsuccessful growth initiatives 17:10 - How to launch programmatic SEO? 20:45 - How doing things that don't scale helped Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| How I Grew Twitter Audience From 1000 to 12.5K So Far (And How I Would Do It Differently) | 14 Mar 2022 | 00:28:40 | |
Hey there! This is my story about growing Twitter organic socials. Very tactical and mental models based. Please reach out on Twitter if you have any questions regarding this. Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| How A Podcaster Achieved 100,000+ Downloads/Episodes With Storytelling (Practical Lessons) | 07 Mar 2022 | 00:33:55 | |
In this episode, we discussed how Benjamin Wilson grew How to Take Over The World podcast from 18K to 100K downloads per episode. Timestamps: 1:42 - Intro 4:38 - How did he grow the podcast initially 6:47 - The growth story 12:18 - How did he make his passion project so good? 14:40 - Storytelling mental models 19:14 - How to edit (pick the right moments?) 23:49 - More mental models on scriptwriting 28:11 - What did you learn from these greats? Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| Ask a Growth Mentor: What is the best play for leveraging micro-influencers to driving growth for B2B SaaS companies? | 22 Feb 2022 | 00:06:27 | |
This is a mini-cast where we'll try to answer questions of folks in my audience from Growth Mentors. Casey Hill recommends podcasting. Listen to what he says. If people want more in-depth lessons on growth tactics they can opt into Casey's newsletter: https://growthcorner.ck.page/ Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| Ask A Growth Mentor: What Should You Initially Do In Your Acquisition To Increase Retention Later | 18 Feb 2022 | 00:10:18 | |
This is a mini-cast where we'll try to answer the questions of folks in my audience. Aditya Gaur asked this question. Hope this helps him and some of you too. Please reach out to these mentors if you want to dive more: Mentor Soundbite # 1 Nikki Elbaz: Website: nikkielbaz.com Newsletter: nikkielbaz.com/subscribe LinkedIn: linkedin.com/in/nikki-elbaz Twitter: twitter.com/nikkielbaz Product (ecomm focus): nikkielbaz.com/email-playbooks Mentor Soundbite # 2 - Parikshit Joshi Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| How LivingCozy Publication Grew Zero to 100,000 Visitors Per Month | 13 Feb 2022 | 00:40:09 | |
Ash Read grew his side hustle from zero to 100,000 visitors. I wanted to cover this story for side hustlers but you'll learn about SEO & content marketing. Specially, how to beat the big brands with high domain authority. We discussed: 2:15 - Mental models for marketers from baseball 5:55 - Story behind LivingCozy 15:57 - How to outrank big brands 20:26 - What about boring listicles? 23:45 - The layering mental model (done is better than perfect) 29:23 - How to beat buffer in its own game 32:43 - What if Web3 takes over Google search? 35:53 - Metrics that make LivingCozy successful Key Links Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| Growth Debate: SEO vs Thought Leadership (Stories, Why, Pros & Cons) | 30 Jan 2022 | 00:54:14 | |
In this episode, we introduced "growth debates" as a new segment. Marketers have struggled to choose either of them for growth. We wanted to give the full picture. 2:37 - Intros 5:09 - Why Vanessa loves thought leadership more than SEO 9:24 - Lusha's story about brand revamping and thought leadership 14:00 - George's client SEO story on ranking for growth 21:01 - Pros and cons of SEO 24:00 - Pros and cons of thought leadership 28:00 - Backlinks seem to be a useless process in SEO -- Listen to Geroge's take 31:05 - George's take on constantly fighting on ranking and content updating 34:48 - What about the long unnecessary articles that the visitors don't need for SEO? 38:41 - Vanessa's take on thought leadership could be a hit or miss. 42:59 - What about thought leadership not contributing to the revenue? (Vanessa's response) 45:04 - What's the right percentage to allocate thought leadership vs SEO as a content team? 52:44 - My take on the whole debate Key Links
Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar15 and get an exclusive 15% discount for Growth Mentor listeners. | |||
| How an 8-Figure D2C Brand Runs Paid Social Marketing | 19 Nov 2022 | 00:46:00 | |
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In this episode, we discussed the following:
Links: Check out Cody's content and profile to learn more: | |||
| How Applying Predictable Revenue Approach Led to $300Mn Loss [And How Buyer Centric Approach Fixed it] | 23 Jan 2022 | 00:26:52 | |
In this episode, I chatted with Nelson Gilliat - the is the author of “The Death of the SDR: And the Birth of Buyer Centric Revenue” We discussed: 1:51 - Nelson's background in B2B Sales & Marketing 3:30 - What are Predictable Revenue and the problems with it 6:05 - What about the outbound approach to reaching out to the right customer at the right time? 13:15 - How to approach Account-Based Marketing? __ Links: Supported by - Growth Mentor What if you could tap into the experience of 340+ startup and marketing mentors? Have 1-on-1 conversations about growth, marketing, and everything in between with the world's top 3% of startup and marketing mentors. Use the code aazar and get an exclusive 15% discount for Growth Mentor listeners. | |||
| Growth Conversations: Why We Buy & How To Discover It | 10 Jan 2022 | 00:48:56 | |
In this episode, I asked Katelyn Bourgoin to share in-depth details regarding consumer psychology and triggers. Here's what we've discussed: 1:44: Kate's startup experience and mistakes she wants you to avoid 11:07: Should copywriting be based on Jobs-To-Be-Done or benefit-led or outcome-led? 15:05 - Which 4 questions do you need to figure out buyer psychology & triggers? 21:31 - How I applied her 4 questions and my results 33:30 - How to ask questions that lead to insights 37:84 - Rapidfire round Key links:
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| How I Grew 3X To An 8-Figure Business With Facebook Ads [The Complete Audio Guide] | 03 Jan 2022 | 01:07:13 | |
In this episode, I cover my story of how I grew Synthesis with Facebook Ads. Important, I would not have been able to do without Badal's help. This podcast is interesting because we cover A-Z of Facebook Ads which I feel like many people charge $2000-$3000 for it. Some questions we also covered:
Key links: | |||
| How One Insight Funded Million Dollars Campaign Idea | 14 Dec 2021 | 00:20:30 | |
In this episode, we covered a short story about how Aggelos Mouzakitis turned one insight into a million-dollar campaign idea. Links: | |||
| How A Growth Marketer Used Chess Mental Models To Grow A Multi-million Media Business & Side Hustles | 05 Dec 2021 | 00:56:06 | |
In this episode, we dive into Steph Smith's growth marketing career lessons, mental models, and stories. 2:29 - How growth marketing & chess are very similar 5:58 - The whacky path to growth marketing but with the right mindset 9:33 - Key mental model learned with paid ads 17:25 - Generalist vs specialist debate 21:54 - Growth experiments with Trends newsletter 27:27 - How to be ahead with influencer marketing 32:53 - Copywriting mental model from Sam Parr 33:35 - Product-Led Growth experiment at Trends 41:21 - Side hustle mental models and lessons (how to do it right) Key Links | |||
| How Truebill Grew Zero to $100Mn in ARR (But They Almost Died Early On) | 07 Nov 2021 | 00:34:36 | |
In this episode, we cover an inspiring story of Truebill and its growth levers. We discussed: 3:07 - The Truebill original story 5:25 - How did he think about differentiation? 7:13 - How Truebilll was on a death bed? How did he pull it off? 12:17 - What's the framework to grow a B2C business? 19:49 - What are the growth levers from 0-$100K, $100K to $1Mn, $1MN to $10Mn and $10Mn to $100Mn for Truebill? 23:17 - Why did not referral marketing work for Truebill? 27:19 - Favorite growth marketer? 28:10 - What's the worst piece of advice you ever got? 29:51 - What have you recently changed your mind about? Key Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| 2 B2B Attribution Mistakes That You Should Never Do | 19 Nov 2021 | 00:25:59 | |
In this episode, Steffen Hedebrandt - The CEO of DreamData.io shared his two big mistakes regarding revenue attribution you should never do. We talked about: 2:35 - How attributing the device wrongly led to a growth fiasco 6:20 - How investing in SEO "seemed" like a bad idea but it worked. 13:03 - How to think about B2B attribution 16:41 - How Gorgias took advantage of DreamData to get $2Mn of additional revenue 19:27 - What's working for DreamData currently as B2B SaaS company? 21:51 - Rapidfire round Key Links | |||
| Wins & Losses: The Report That Went Viral | 03 Nov 2021 | 00:12:53 | |
This report got us so many customers and leads. I'm sharing these reports here: | |||
| Wins & Losses: How I Reduced Our Churn From 6.4% to 2% | 14 Oct 2021 | 00:11:51 | |
For folks who are struggling with retention, do listen to my story of how I reduced churn. Show notes: | |||
| Wins & Losses: Behind-the-scenes of Sales-Led to Product-Led Experiment That I Did | 02 Oct 2021 | 00:11:45 | |
Hey folks! This episode is only for listeners of my podcasts. I don't promote these because it is special for you. I share my story behind moving from sales-led to product-led. Enjoy! | |||
| 10 Marketing Lessons I wish I knew Sooner | 16 Oct 2022 | 00:12:05 | |
You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6 | |||
| How Airtable Found Product Market Fit (It's Not What You Think) | 19 Sep 2021 | 00:34:01 | |
In this episode, I wanted to share Airtable's Product Market & Growth story. We discussed: 3:19 - How did Zoelle figure out Airtable's use-cases? 4:21 - What was happening before finding PMF? 5:48 - How did they figure out early growth? 5:49 - What does reverse churn mean for Airtable? 11:20 - Why Airtable focused on customer success teams early on? 15:38 - Having so many use-cases and personas, how did you think about nailing it down? 17:48 - What were some acquisition strategies you focused on that gave a good ROI? 20:02 - How did you reach out cold to different enterprises? 22:09 - What is the framework that you learned from Airtable's PMF story? 24:46 - What were the early Aha and activation moments? 27:35 - How did you figure those moments out? 31:34 - Where some mistakes you made while achieving the PMF that others should not do? Links: Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How Traffit Grew 36%/Year With Net Negative Churn (Without Adding New Business Revenue) | 12 Sep 2021 | 00:27:08 | |
In this episode, we discuss Traffit's story. They added 36% / year additional growth just by focusing on negative churn (excluding new business revenue). We discussed: 00:41 - Mick's background & about Traffit 02:18 - Mick's net negative churn story 06:05 - How did he ask for an upsell? 10:10 - How he incentivized the customer success team to upsell more? 14:15 - What are some metrics he moved? 16:06 - Who is his favorite growth marketer? 17:30 - What has he recently changed his mind about? 18:33 - What does he think about internal numbers and salary transparency? Links:
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How Buffer Increased the Readership of Their Blog to Over 1.5 Million Visits | 05 Sep 2021 | 00:32:26 | |
In this episode, we’ll focus more on scaling content and fighting the giants. 1:22 - About Alfred Lua and his background in Marketing 3:07 - His opinion on being a fluid marketer 4:40 - How they grew from 1mn to 1.5mn organic pages views per month (the story) 11:00 - How to beat big publications like Hubspot on search? 13:44 - How do you really stand out in a newsletter as a company? 16:04 - How to look for business metrics while growing organic traffic for conversion? 19:12 - How to see the ROI on trendy blog posts? 25:54 - How much does branding play a role in business & content? 29:30 - My lessons and mental models from the podcast. Key Links
Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How Oribi Found Success with Paid Social | 28 Aug 2021 | 00:29:34 | |
In this episode, we discuss Paid Social strategy of Oribi.io: 02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi. 5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative. 12:49 - The paid social strategy story 14:27 - Why she chose paid social although it is an expensive channel 16:29 - Iris' mental models to leverage paid social 23:38 - Did she struggle with the ads initially? 24:48 - What's the worst piece of advice she has ever got? 25:51 - What has she recently changed her mind about? Links: Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| From Window Cleaning To Building An 8-Figure Ecommerce Brand | 22 Aug 2021 | 00:37:16 | |
In this episode, we dived into Tanner Larsson’s ecommerce Kitchen Brand story. He grew it from zero to 8-figures. We discussed: 4:19 - Tanner’s background before e-commerce. 7:08 - His story how he faced different challenges to build a successful e-commerce store. 17:37 - What is revenue optimization in e-commerce? 24:13 - How to battle iOS14 changes? 29:58 - Who is Tanner’s favorite growth marketer? 30:31 - What’s the worst advice he ever got? 31:41 - What he has recently changed his mind about? 35:42 - What he said something to “why not” instead of why? Key Links Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How to Launch Co-Marketing Initiatives That Radically Stand-Out | 07 Aug 2021 | 00:31:13 | |
In this episode, Casey shares his story about Bonjoro & Design Pickle co-marketing initiative that delivered great results. We talked about: 3:59 - Casey's background 5:00 - Why SaaS marketers should be doing more of such initiatives? 7:16 - Why this initiative worked? 9:58 - The story behind co-marketing initiatives 14:33 - What should you consider in a good partner? 18:05 - How success looks like when this is over? 19:21 - Why didn't you go with a webinar series? 22:51 - How would you convince a skeptical CEO listening to this podcast about such initiatives? Key links Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How To launch & Grow Agency Partnerships Without A Brand | 01 Aug 2021 | 00:32:45 | |
On this show, Blake Imperl shared his frameworks and ideas to run an agency partnership. More importantly, how he started his growth initiative with agencies without any brand. We discussed: 3:34 - About Blake & his story 5:52 - Tone's story on running agency partnership 9:58 - How did Blake create an outbound plan? 13.53 - Why did he go for doing things that don't scale 15:07 - Blake's agency partnership framework 20:08 - What agencies really care about? 23:44 - What happens after signing a contract and showing a demo? 29:57 - I created a framework after listening to his content for agency partnership Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms". Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| Should You Create A New Category If You Are Not The Leader? | 11 Jul 2021 | 00:22:45 | |
In this episode, we'll answer this question and when does it make sense to create a category. 1:47 - The story about category creation. 7:35 - When it started making sense to create a category of "Customer Lifetime Value". 9:03 - What efforts Omniconvert is making to create a category. 14:54 - Three things you should remember when creating a category. 20:43 - My thoughts on category creation. Links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How to Grow A Newsletter from Zero to 10K Subscribers [Mental Models & Stories] | 04 Jul 2021 | 00:36:24 | |
Ali Abouelatta loves early-stage start-up scenes, so he thought about starting a newsletter - First1000 He shared his exact tactics to grow his newsletter in this article and we dived deeper into it. We discussed: 1:36 - Story in the startup scene and how he started the newsletter. 9:35 - How to improve writing in general if you? 12:30 - How he got his first 10 subscribers 16:10 - His tactics on promoting the newsletter on Twitter & Slack 18:09 - From 1000 to 2000 subscribers, how referral marketing helped him? 21:04 - From 1000 to 10,000 subscribers, what worked and what didn't? 26:00 - People who are starting today, how should they think about starting a newsletter? 28:17 - What does "value" mean in terms of creating content? 30:54 - Rapid fire round 33:45 - My summary and 5 mental models from the conversation with him about newsletter writing and promotion Key links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How to Build an Audience on Twitter [Frameworks & Stories] | 26 Jun 2021 | 00:43:16 | |
In this episode, we learned how Arvid Kahl built his audience on Twitter and the frameworks that he shared in his book called The Embedded Entrepreneur. We discussed: 02:26 - How Arvid started an entrepreneur and built his audience (the story) 19:32 - How he fights the impostor syndrome 23:08 - How to build empathy while building an audience 27:28 - His simple framework to be a trusted domain expert 33:52 - How he thinks about company audience building on Twitter Key Links: Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How Message-Market Fit Lifted 300% Conversion Rate for Heights | 27 Aug 2022 | 00:23:08 | |
In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a key persona and why they should not have ignored it. 19:22 - 3 key mental models from this story Leave your feedback here: https://galas.fm/episode/1c037a73-33ac-59e1-a6e1-232baa825a21 Show notes
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| Why Animalz Prefer Thought Leadership Content Over Search Traffic | 21 Jun 2021 | 00:29:52 | |
Does Thought Leadership Actually Convert? In this episode, I talked to Animalz's Director of Marketing to share his thoughts on why do they ONLY do "thought leadership" content. About Ryan: Ryan is the Director of Marketing at Animalz, an agency that provides high-end content marketing solutions to SaaS and tech companies. Ryan shared: 2:13 - The story about how & why they went with thought leadership from the beginning 6:05 - What kind of thought leadership Animalz writes? 10:11 - What is his process of writing the content writing & ideation? 12:42 - How does Animalz engineer content virality? 15:36 - How do they convince clients to write about thought leadership content? 18:56 - How should you think about thought leadership content when you don't have personal experience? 19:24 - At what stage should you choose thought leadership and commodity SEO content? 21:46 - How to promote content without being too promotional? 24:13 - How to compete with amazing substack writers who sometimes do better jobs than we do? Key links
Please leave a review for the podcast if you are a regular listener. Subscribe to the newsletter to get exclusive podcast notes and mindset-changing growth marketing mental models and stories in your inbox. | |||
| How Influencer Marketing Helped Animal House Fitness Scale from 0 to $3 Million in Six Months | 06 Jun 2021 | 00:31:01 | |
In this episode, we've discussed some new concepts in Influencer Marketing, and the story of Animal House Fitness influencer marketing strategies. Topics that we have touched: 1:35 - The story behind growing Animal House Brand with influencer marketing. 7:40 - How do you find and track these influencers and their posts? 9:43 - How do you really genuine build relationships with influencers? 14:59 - How do you use influencers' content to grow further? 18:56 - What is whitelisting? And, how does it really work? 26:33 - Some folks have tried influencer marketing but it did not work for them - What would you tell them? Key Links: The Art of Scaling From 0 to $3 Million in Six Months The Beginners’ Guide to Influencer Marketing in Ecommerce – Everything You Need To Know | |||
| Wins & Losses: How I Failed With Direct Mail Marketing & How I Would Approach It Now (Lessons) | 20 May 2021 | 00:12:16 | |
In this episode, I'm sharing my personal story about How I failed with direct mail marketing, and how I would do it today (if I have to do it again). Wins and loses is my new series sharing my personal growth marketing stories and lessons. It's a short story and I hope you find the lessons learned interesting. Show notes | |||
| How Doopoll grew their MRR by 800% within 6 months | 18 May 2021 | 00:23:00 | |
In this episode, we discussed the story of how Dopoll grew 800%. 1:20 - Status quo: What made Dopoll changes their strategy? 3:80 - How they started focusing on growth marketing? 7:32 - How they figured out their value proposition to position themselves better? 10:26 - How they found the activation sweet spot? Converting from 1% to 4% in freemium 15:56 - How they improved landing page conversion from 4% to 14%? Links | |||
| Rejecting a $375K Offer from Instagram & Becoming a Creator | 01 May 2021 | 00:27:21 | |
In this episode, we learn from Linda Zhang's career decisions as a PM, and a creator. We've discussed: 2:53 -How she got an interview and then an offer from Instagram Reels? 5:37 - During an interview, what is a bad, good and great answer? 7:55 - Why did she reject such a lucrative offer? 13:57 - How she grew her newsletter early on? 16:38 - What's the secret to promoting content on Reddit? 21:10 - What advice she'd give to her earlier self when starting a newsletter? 22:56 - How she created her personal monopoly? Check out her story in detail by reading these blog posts:
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| How One Marketer Grew 0 to 479,101 Organic Visits Without Backlinks within 17 Months | 24 Apr 2021 | 00:33:43 | |
In this episode, we've discussed Nick Jordan's SEO store one of his clients. We're talking about the following topics: 1:40 - About Nick and why left sales 2:48 - His story of 0-479K organic visits from Do Not Pay (detailed case study below) 4:27 - How did he do it? 5:42 - What about the quality of the content while writing so much? 7:42 - Does domain authority matter to rank for organic visits? 8:56 - Isn't web traffic a vanity metric? How does he think about bringing qualifies leads? 13:49 - How does he think about freelancers vs in-house writers? 15:09 - How does think about non-native English writers? 17:10 - What if Google's algorithm changes and his strategy won't work? 19:03 - What does "providing value" means to rank on search? 20:03 - How does he think about ranking for competitive keywords? 23:30 - Does keyword difficulty matter? 24:48 - How does he think about writing for the future? Can his writers pull that off? Key links: | |||
| How UX Research Leads to 34.5% Increase in Conversion Rate | 11 Apr 2021 | 00:18:36 | |
In this episode, I asked Nick Disabato to tell his story how helped an ecommerce store. We've covered: 1:09 - Nick's experience in CRO & UX Research 2:04 - Backstory of Thigh Society's hunches to insights 4:54 - How did he decide which insights to pick? 9:08 - How did he decide to to pick the right customer for his research? 11:19 - Research sometimes leads to information overload - How to fix that challenge? 12:18 - Nick's golden framework to prioritze these insights to a good CRO initiative 14:03 - Rapid-fire round Links Nick's Finding Clarity Podcast | |||
| How To Grow a Startup When You're Creating a Category and Building a Brand | 03 Apr 2021 | 00:50:12 | |
In this episode, we've covered a lot of ground with Peep Laja, and his startup growth stories, mindset, and lessons. We've discussed: 2:18 - How Peep moved from a software engineer to a leading CRO in the world. 04:05 - How did he land into making an e-learning platform from consulting? 05:52 - How Wynter's concept came into being? 11:16 - Why rebrand from Copytesting to Wynter.com? When does it really make sense? 23:59 - What's his playbook for brand building and category creation for Wynter? 32:37 - How should a not-so-popular and zero-email list founders think about growing his startup? Not everyone is Peep Laja. 39:49 - Who does he follow and admire? 42:40 - What he has recently changed his mind about? Subscribe to this newsletter to get the podcast summary: https://aazarshad.com/ Links | |||
| How A Best Selling Author Captures Desire & Effectiveness To Grow Any Product | 14 Mar 2021 | 00:34:34 | |
In this episode, I asked Rob Fitzpatrick (The author of The Mom Test) about his framework to launch his books and software products. We've covered: 1:31 - Rob's story about how he got into Y-combinator 6:15 - His framework to research for any product 7:08 - How he stumbled on helping a friend to share his notes and that lead to the book - Write Useful Book's 10:41 - Three lessons from his latest books (DEEPP framework). Desire - Effectiveness-Engagement - Polish & Professional 15:41 - How do you find out where exactly in the book people get bored to optimize it? 18:16 - How do you actually find out the audience for your book? 26:45 - Rapidfire questions:
Check out Write Useful Book Resources & Rob's Details: | |||
| How to Go From Sales-led to Product-led Growth | 06 Mar 2021 | 00:23:04 | |
This is the last episode of Product-Led Growth Series. We’ll cover the story of Matcha and Giovanni Hobbins. We discussed: 1:35 - Why and How Match Moved from Sales-Led to Product Led Growth 5:44 - What were the key changes made for the Product-Led Growth model 8:00 - What metrics they started following? 10:51 - How did they deal with the free-loaders who never subscribe? 13:26 - Did they take advantage of the referral and vitality? 15:26 - What resources would Giovanni recommend for Product-Led Growth? 16:01 - My thoughts on Product-Led Growth and Why Userpilot is not 100% still not a freemium product. Links: Connect with Giovanni Hobbins and pick his brain on LinkedIn Articles that helped me with Product-Led Growth: Understanding Viral Growth in SaaS My take on Product-Led Growth: How to Run Sales in the Era of Product-Led Growth | |||
| 15 Cold Emails Tactics To Get What You Want | 19 Aug 2022 | 00:10:43 | |
15 tactics of cold email I am sharing from my last 10 year experience. And here's a good email as an example: https://twitter.com/Aazarshad/status/1555179700087029766 | |||
| How PandaDoc Successfully Relaunched Freemium After Failing The First Time | 21 Feb 2021 | 00:30:43 | |
In this episode, we're going to dive into PanaDoc's freemium launch during a pandemic. Show notes & key topics we've discussed: 00:00 - 6 freemium tips from Claude Hopkins in his book Scientific Advertising. 02:34 - What is Product-Led Growth? 04:27 - How did PandaDoc launch their freemium and Why? 11:12 - How do you balance between freemium and free trial offering (if you have both)? 14:49 - How did you actually make sure that salespeople keep getting the leads in freemium? 16:29 - What happens if people downgrade because of freemium? 18:49 - What metric was moved by Product-Led Growth strategy i.e. freemium? 21:22 - Did they change lifecycle emails from free trial to freemium? How do you find a balance? 23:12 - How should you think about value metrics and pricing to not lose business while launching freemium? 25:57 - When is the right time to launch a freemium offering? Links
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| How To Really Improve User Activation To Unlock Growth [ProductBoard’s Example] | 14 Feb 2021 | 00:23:49 | |
Product-Led Growth Series # 2 In this episode, we dived into product growth and activation. User Activation is the key to growth. We talked about: 2:02 - What makes Matheus passionate about product growth? 3:08 - How is he always optimizing for user activation? 4:04 - What's the confusion around activation? 5:03 - How is he thinking about the sign-up flow optimization? 6:28 - Does adding social proof really help? 7:59 - How user research really helps with activation? 11:27 - How did product walkthroughs help? 12:44 - How should we really look into data while doing the user research? 17:24 - What's the difference between Product Growth & Product-Led Growth? Key Lessons
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| Misconceptions Around Positioning & Positioning Stories From April Dunford's Consulting | 07 Feb 2021 | 00:50:00 | |
Product-Led Growth Series # 1 Before figuring out anything about your business. You need to figure who you are selling to, how are you different, and where do you stand in the market. And, that’s called positioning. This podcast episode is a follow-up to Obviously Awesome book, April’s podcast appearances, and articles you’ll find on the internet. In this episode, we’re covering the following topics: 3:02 — Why positioning is gaining importance? 7:02 — What is NOT positioning? 9:32 — What’s the difference between category creation and positioning? Is category creation absolutely necessary to win? 15:49 — What is conversational marketing? A Positioning or Category? 18:30 — Is cost-effective pricing or ease to use a differentiator? 22:21 — Which brands have nailed the positioning well? 33:56- How to use positioning in your sales calls? 35:57 — What’s the difference between strategic narrative and positioning? 41:13 - How Level Jump nailed its positioning to grow faster. Links: | |||
| Lessons Learned from a Failed LinkedIn Promotion Campaign | 31 Jan 2021 | 00:24:56 | |
LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media. In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth. Show Notes:
Connect with My Guest Check full post here: https://aazarshad.com/podcasts/linkedin-ads-and-inmails-event-marketing-lessons/ | |||