What's Got the World Talking? – Détails, épisodes et analyse

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What's Got the World Talking?

WPR

Business & Entrepreneuriat

Fréquence : 1 épisode/14j. Total Éps: 12

What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.

Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.

Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.

Web: www.wpragency.co.uk

LinkedIn: www.linkedin.com/company/wpr-agency/

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RSS

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Données mises à jour le 16/08/2026

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http://www.wpragency.co.uk/pocast
4 partages
http://www.wpragency.co.uk
1 partage

https://www.linkedin.com/company/wpr-agency/
4 partages
http://www.linkedin.com/company/wpr-agency/
1 partage

https://www.youtube.com/@WilloughbyPR/podcasts
4 partages

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À améliorer

Score global : 68%

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Celebrity vs Influencer: What Works for Brands in Today’s Fame Economy?

Saison 1 · Épisode 4

mercredi 25 mars 2026 • Durée 47:17

How do we define ‘celebrity’ in 2026? We’re discussing whether traditional celebs can still drive real impact, when influencer relevance trumps reach, and which sectors should (or absolutely shouldn’t) bother with a famous face. From red flags in celebrity partnerships to what to do if your chosen star generates the wrong sort of headlines, we’ll explore the pitfalls as well as the positives.

In this episode of What’s Got the World Talking? Jane is joined by associate creative director Dan Gabriel and senior news director Amy Brookbanks as they share their favourite brand/celeb partnerships (spoiler alert: BIG fans of M&S!), discuss how much control brands really have, and debate what AI influencers might mean for the future.

If you’re wondering how to choose the right talent, whether it could shift perception of your brand, and how to avoid expensive mistakes, this conversation is your guide to navigating the tricky waters of brand/celeb partnerships.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

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PR and Regional Media: What Works Now

Saison 1 · Épisode 3

mercredi 11 mars 2026 • Durée 36:12

The regional news landscape in the UK has changed dramatically over the last decade and how people are consuming their local news has changed too. What is the opportunity here for brands and are enough brands recognising and capitalising on the potential?

In this episode of What’s Got the World Talking? Jane is joined by senior PR director Rachael Heise and PR director Celine Bisson – both experts in regional strategy – to discuss why brands need to stop viewing regional activity as a backup to national, what the regional journalist/PR relationship looks like now, and how the picture differs around the UK.

They also share insight about what makes a good local news story, why repurposing national content doesn’t work, and why – at a time when trust in the media is decreasing – local and regional offers potential to buck that trend. Tune in for all this and much more.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

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Is AI Changing How Publishers Drive Traffic To Their Sites?

Saison 1 · Épisode 2

mercredi 25 février 2026 • Durée 39:18

Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism and PR? And how should marketers and PRs be responding or adapting to this new reality?

Jane Ainsworth, managing director, is joined in this episode by Amy Brookbanks, senior news director and a former Sun editor, and content director Tom Went to shed light on these questions and many others. From how journalists are adapting to the challenges and opportunities AI is generating to why exclusives are a powerful option for PRs, we explore this fascinating and fast-moving topic.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

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Why Creativity Matters More Than Ever

Saison 1 · Épisode 1

mercredi 11 février 2026 • Durée 41:19

In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal lives, authentic human creativity is firmly back in the spotlight.

What does creativity mean in today's marketing landscape? Where does creativity sit in the marketing funnel? Does AI have a role to play? How do you keep creativity flowing while keeping an eye on commerciality? Can (and should) you be taking a more creative approach to your marketing strategy and campaigns?

Jane Ainsworth, managing director of WPR, is joined by associate creative director Dan Gabriel to discuss all these points, while also sharing some personal creative highlights and explaining why 'glitter gravy' will be inscribed on Dan's headstone.

If you're fascinated by the topics that get the marketing world talking, make sure you don't miss an episode of What's Got the World Talking?

Web: www.wpragency.co.uk/podcast

YouTube: WPR Podcast - YouTube

LinkedIn: WPR Overview | LinkedIn

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What's Got the World Talking? – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other2

LinkedIn2

Youtube1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Podcasts Similaires Basées sur le Contenu

Other2

LinkedIn2

Youtube1

Apple Podcasts

Spotify