What Would We Know – Détails, épisodes et analyse

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What Would We Know

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 19

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au On instagram @whatwouldwekno On tiktok @whatwouldweknow

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Données mises à jour le 19/07/2026

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Who Created MomTok, $30k Brand Deals & Cookie Stuffing Gates

mercredi 15 juillet 2026 • Durée 36:44

Aspen's throuple confession, Big Don taking on Perth Now over a stolen photo, the Phia cookie stuffing scandal, and why Margaret Qualley and Jack Antonoff might actually be over.

Plus the marketing chat you didn't know you needed and this week's work wife wisdom.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy. These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

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Taylor Got Married, Cake Pop Drama & Things We’ve Been Influenced to Buy

mardi 7 juillet 2026 • Durée 41:11

This week: cake pop copyright drama between two TikTok bakers, the real details from the Taylor Swift wedding, a Sam's Club creator's out of touch grocery store rant, Tasmania's beloved Neil the Seal, a new segment called Retail Therapy, and two special interests (a skincare save and a cleaning foam dupe). Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content.

Send us an email ⭐️ hello@whatwouldweknow.com

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

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Taylor Swift Wedding Watch, Betty’s Burgers & Bets That Never Happened

mercredi 1 juillet 2026 • Durée 47:11

This week we are ordering from an app where the food never comes, defecting to Betty's Burgers on principle, and fully investigating whether Taylor Swift bought every calla lily in New York for a wedding nobody can confirm.

Plus: the Polymarket fake-wins scandal, Kylie's spy glasses, UNO nights at the pub, and a work wife wisdom that will make you feel better about anyone copying your content.You can know the recipe and still not make the sauce.

Allegedly.Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️

hello@whatwouldweknow.com

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

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Hot Girl Walk Police, GLP-1 Chicken and a 44 Minute Protein Scandal

mercredi 24 juin 2026 • Durée 48:10

soooo much to cover this week on the interent: the Hot Girl Walk trademark saga, where Mia Lind is firing off cease and desist letters over a phrase that existed long before she claims she coined it (Fashion Nova counter-suit and all). Influencer Ken Eurick and Bobby's very public, very messy 24 hours. Season three of America's Sweethearts: Dallas Cowboys Cheerleaders, including Aussie-Kiwi Faith getting the Judy and Kelly treatment, and the wild fact that the girls wash their own uniforms. HelloFresh naming a recipe "GLP-1 Herb Chicken Lemon Orzo" instead of just saying smaller portion. The NZ Muscle investigation, a 44 minute YouTube deep dive alleging repackaged Mexican protein passed off as New Zealand made.

In the marketing chat: the Coach x Spotify partnership and the "connection economy." Formula One's brutal 44-appearances-a-season media load and why Max Verstappen negotiated zero into his contract. Jordyn Woods, Touchland and the New York Knicks partnership that just worked. Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content.

Send us an email ⭐️ hello@whatwouldweknow.com

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

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Kim Stole the Towel, HiSmile Buried the Apology & The Possession World Cup

mercredi 17 juin 2026 • Durée 36:32

hello friends, there are too many things to cover such as... Storage meltdowns and puppy pee, the Possession World Cup, Kim Kardashian's towel and Martin Brundle snub, the HiSmile apology burial, Levi's stealth sheet, the Knicks marketing masterclass, Jordyn Woods' bag, Jalen Brunson, the Nike ad, Levi cinch jeans, Round Swamp chicken salad, and Work Wife Wisdom.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️

hello@whatwouldweknow.com

https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

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Who Owns "Hot Girls Read", Molly Mae's baby name, & Ai vs creativity

mercredi 10 juin 2026 • Durée 44:45

This week we get into the BookTok saga that united the entire internet: a small business owner trademarked the phrase "Hot Girls Read," asked everyone else to pull their listings "with love," and watched her business get dragged before surrendering the trademark days later. We unpack why trying to own a common phrase is the fastest way to sink your own ship, and why rising tides lift all ships beats hoarding the whole ocean.

From there: Apple's "you're paying more for less" era (the first iPhone came with nine things in the box, now you get two), a New Zealand brand accused of quietly swapping real models for AI versions and then telling one of those models to go figure out why he is not getting work, and a Sense Check on the study showing ChatGPT is making college essays more polished but less original, less personal, and weirdly all the same.

Plus: the Cash App fairy wand we would both absolutely buy, Love Island's ratings faceplant, Magnolia Parks heading to TV, Clarkson's Farm season five, and Work Wife Wisdom that good things happen to good people (with receipts from a business class upgrade Brooke definitely did not deserve at 19).

If none of this makes sense, well, what would we know?

In this episode:Hot Girls Read trademark drama, Apple and planned obsolescence, AI models and brand deceit, AI vs creativity in college essays, Cash App fairy wand, Love Island ratings, Magnolia Parks TV adaptation, Clarkson's Farm, Work Wife Wisdom.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com

Gucci Goes F1, The Ordinary Bus Vanishes & Taylor Swift Enters Toy Story

mercredi 3 juin 2026 • Durée 40:06

WHAT A WEEEEEEK!!!! Love Island UK and USA are both back, which means 12 hours of weekly viewing, and two contestants already gone before the season has properly started.

We also unpack the very niche but very entertaining Prickly Pear cafe drama, where a $12 split refresher turned into a full-blown TikTok saga, complete with response videos, apology videos, and why we are uniquely positioned to talk about it!!

In the marketing group chat, we get into Gucci becoming Alpine F1’s new title sponsor, Kendall Jenner becoming the global ambassador for Korean skincare brand Anua, The Ordinary’s free New York bus disappearing after three days, and Gymshark’s Bratz collab giving… mostly block colours.

Plus, Tim Payne accidentally becomes the internet’s favourite World Cup underdog, Miami Swim Week reminds everyone that runway walking is in fact a skill, Taylor Swift sends the Swifties back into detective mode with Toy Story clues, and Georgia finds the pillow of her dreams.

wowowow.

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content.

Send us an email ⭐️ hello@whatwouldweknow.com

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in.

Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

Influencer apologies just got worse, dot cakes and what on earth is the clipping economy

mercredi 27 mai 2026 • Durée 36:07

Georgia is out of her seven month reading slump. All it took was the Off Campus series. Brooke, meanwhile, is planning a solo IKEA trip for lamps, content, and honestly just the vibe of wandering staged kitchens alone.This week we're across dot cakes, Spotify's birthday icon update, the rumoured Real Housewives of Melbourne comeback, and the internet's ongoing argument about polyester versus natural fibres.

We also get into the clipping economy, where creators pay people to cut long videos into short viral moments, and what happens when your whole audience knows you through a 15-second clip and nothing else.From there it's influencer apology culture: Millie Savage's AI bird campaign, a Perth activewear brand that went viral for the wrong reasons, and why filming strangers at the gym feels so bad when most people already feel self-conscious just being there. What should creators actually do when their audience feels burned? And why do defensive apologies almost always make it worse?

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

Venezuela Fury’s Wedding, Off Campus & The Coles “Down Down” scandal

mercredi 20 mai 2026 • Durée 32:29

Goodness gracious, do we have a banger episode for you today! We're talking through many a topic on all things content creation, personal branding, marketing. Some highlights include The Coles “Down Down” ACCC scandal
• Fake discounts and grocery store pricing drama
• Venezuela Fury’s wedding and traveller culture online
• Taylor Swift causing another fashion sell out
• Alex Earle’s empire expansion era
• Whitney Leavitt launching her media company
• The pressure of becoming a content creator
• Trial reels, carousel anxiety, and posting consistency
• Off Campus becoming Georgia’s newest obsession
• Appliance YouTube, cleaning videos, and strange internet hobbies
• Why “big hat, no cattle” might be the best advice ever

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com

What Would We Know is place where we unpack all the strange, fascinating and occasionally chaotic things happening on the internet, in marketing and across the creator economy.

These are the conversations we usually end up having with each other anyway, so we figured… why not invite a few more friends in. Subscribe to our newsletter https://whatwouldweknow.com.au

On instagram @whatwouldwekno

On tiktok @whatwouldweknow

Your Hosts are Georgia & Brooke

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The ACCC Crackdown, Aldi’s Ice Skating Fashion Show, and We’re Blocking Ourselves From TikTok

mercredi 13 mai 2026 • Durée 36:20

This week we are unpacking the strange state of the internet, where every app suddenly wants a monthly subscription, every sale is apparently “ending soon,” and Spencer Pratt is somehow running for mayor.

We get into the ACCC cracking down on fake urgency marketing after EmmaSleep was fined $15 million, why countdown timers and endless sales are becoming a legal problem for brands, and the growing exhaustion consumers feel from subscription culture.

We also discuss Spencer Pratt’s TikTok political campaign strategy, Netflix launching a rich kid reality show we did not ask for, and the bizarre experience of trying to become a content creator while still having a full time job and a functioning nervous system.

Plus, Georgia accidentally locked herself out of almost every app on her phone while trying to reduce screen time, Brooke discovers she accidentally created a successful lead magnet, and we debate whether robot vacuums are the greatest invention of modern society.Inside this episode:

• Spencer Pratt running for mayor on TikTok

• The ACCC fining EmmaSleep $15 million

• Fake urgency marketing and “sale ending soon” culture

• Why every app suddenly has a subscription model• Subway scrapping its loyalty program

• Aldi launching snow gear on an ice rink runway

• Netflix’s new nepo baby reality show

• The pressure of becoming a content creator online

• Georgia accidentally blocking herself from her own phone

• Why free PDFs might secretly be marketing gold

• Robot vacuums, screen time apps, and internet burnout

Consider us your internet work wives for the marketing girlies, this is your group chat on branding, pop culture & content. Send us an email ⭐️ hello@whatwouldweknow.com

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What Would We Know – Détails, épisodes et analyse

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