What Matters Most Podcast – Détails, épisodes et analyse

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What Matters Most Podcast

Alex Cheeseman

Business & Entrepreneuriat

Fréquence : 1 épisode/30j. Total Éps: 12

Go deeper than industry news and trends. Join Alex Cheeseman, Head of Enterprise Business at Outbrain as he sits down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences. More than just marketing tactics, we uncover: -The passions and motivations driving today's leading professionals -The real-world impact of marketing and advertising -Lessons learned and insights gained from diverse experiences -Inspiration to think differently and create positive change within the industry and beyond Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the forces influencing the messages you see every day, this podcast offers a fresh perspective and valuable insights. Subscribe now and join us as we explore the human stories that make marketing and advertising more than just a business.

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🇩🇪 Allemagne - marketing
16/08/2026
#75
🇩🇪 Allemagne - marketing
15/08/2026
#38
🇩🇪 Allemagne - marketing
11/08/2026
#47
🇩🇪 Allemagne - marketing
07/06/2026
#92
🇬🇧 Grande Bretagne - marketing
02/11/2024
#92

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What Matters Most: Jenn Meyer – Charging Ahead at Ford Europe

Épisode 6

jeudi 17 octobre 2024 • Durée 24:37

Meet Jenn Meyer, the media maven behind Ford Europe's electric evolution, on this riveting episode of "What Matters Most." As the head of media and partnerships, Jenn navigates the charged waters of modern marketing, sculpting campaigns that mirror the dynamism and momentum of Ford's electric vehicles. With a strategic eye on the mosaic of European markets, Jenn unpacks the art and science behind captivating diverse audiences and transforming visionary electric dreams into tangible realities. From her days as a contemplative, nature-loving child to becoming a dynamo of strategic innovation, delve into Jenn's transformative journey from introspective youth to electrifying leadership.

Key Takeaways:

1. Electrifying Strategy:

Unpack how Jenn drives Ford Europe's shift towards electrification, balancing the power of data with the human touch in media planning.

2. Childhood Roots:

Explore the threads from Jenn’s childhood—her shyness and love for nature—that have subtly woven themselves into her leadership style and her strategic approach.

3. The Power of Preparation:

Discover how Jen’s introverted nature and tendency to over-prepare have become her superpowers, enabling her to navigate the high stakes of media strategy with grace and authority.

4. Environmental Passions and Professional Paths:

Reflect on the ‘what if’—Jenn's alternative path in life she might have taken, working with NGOs on environmental issues, and how this influences her work in the automotive industry.

5. Leadership and Empathy:

Delve into how Jenn's leadership is shaped by empathy, forged from her own experiences of overcoming introversion and using it to lead in a space where every voice counts.

Quote Highlights:

"Harnessing my introversion taught me the power of preparation and the strength in silence."

"Navigating the complexities of media strategy in the electric vehicle market requires a blend of creativity and precision—traits I've honed since my childhood."

"Every step in my career has been a stepping stone towards not just selling cars, but promoting a sustainable future."

Join us as Jenn Meyer takes us on a journey through the electric avenues of Ford's future strategies, her personal evolution from reticence to leadership, and the profound impact of childhood dreams on professional realities. This episode is a masterclass in transforming perceived weaknesses into career-defining strengths.

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What Matters Most: Philippa Tilley – Mastering the Art of Global Storytelling

Épisode 5

lundi 9 septembre 2024 • Durée 23:25

Step into the vibrant and textured world of Philippa Tilley, Global Head of Radiant at Unilever, on this episode of "What Matters Most". Philippa peels back the layers of her brand’s chameleon-like existence across continents—from Briante in Brazil to Rin in India—revealing the rich tapestry of local adaptations that define global branding. From her early days as a wide-eyed, book-devouring child to her current role steering a colossal brand through the seas of global markets, Philippa shares how her innate curiosity about people and their narratives has become her superpower in the world of international marketing.

Key Takeaways:

Global Brand Kaleidoscope:

Discover how Radiant morphs its identity across markets, reflecting each culture’s unique essence while maintaining a unified global presence.

Narrative of a Dreamer:

Trace the arc of Philippa’s journey from a childhood immersed in literature to her role as a global brand custodian, exploring how her passion for stories shapes her approach to branding.

A World of Insights:

Dive into tales of Philippa's travels that transcend traditional market data, offering a firsthand look at the unexpected human elements that reports can miss.

Philosophy of Connection:

Unpack Philippa’s belief in branding as the art of relationship building, where understanding and responding to consumer desires creates lasting bonds.

Cultural Conductor:

Engage with the idea that brands are not just selling products but are active participants in shaping cultural dialogues and pushing societal evolution.

Quote Highlights:

"Every brand name, every market, is a different verse of the same song, sung in the local tongue."

What Matters Most: Chasing Stardust to Stardom with James Trott

Épisode 4

vendredi 23 août 2024 • Durée 31:54

In this stirring episode of The Captivate Podcast, we unravel the tapestry of James Trott's life — from the whimsical dreams of a star-bound child to his ascent into the echelons of media mastery. Join us as James walks us through the nostalgic pages of a childhood memory book, his spirited sprints across the rugby field, and his bold splash into the world of water polo with Olympic aspirations. Now at the helm of global media strategy, James offers an introspective look at the pivots and leaps of his journey, shedding light on how the dreams we weave can transform into the legacies we build.

Key Takeaways:

1. Childhood Aspirations:

- Rediscover the childlike wonder that had James reaching for the stars, and the poignant role his mother's memory book plays in preserving those early sparks of ambition.

- Examine the transition from cosmic dreams to earthly passions, revealing how childhood aspirations can set the stage for unexpected life paths.

2. Athletic Endeavours and Lessons Learned:

- Delve into James's athletic pursuits, from rugby fields where strategy and grit are forged, to the disciplined waves of competitive water polo.

- Unpack the life lessons gained from sports — resilience, teamwork, and the power of redefining success.

3. Media Strategy and Innovation:

- Trace James’s evolution into a media strategist, navigating the changing tides of digital marketing and cultural engagement.

- Explore the innovative strategies at play in James’s role at Coca Cola, where he directs global media efforts to captivate and connect.

4. Philosophy on Life and Work:

- Reflect on James’s philosophy of life, where mindfulness and adaptability reign supreme in both personal well-being and professional excellence.

What Matters Most: Fighting for Creativity with Tom Fenwick-Smith

Épisode 3

jeudi 1 août 2024 • Durée 24:48

In this raw and riveting episode of The Captivate Podcast, we sit down with Tom Fenwick-Smith, a digital creative and innovator with a surprising side passion for Muay Thai. We kick things off with Tom’s tale of how a charity boxing match led him down an unexpected path, teaching him the true meaning of grit, determination, and the beauty of getting back up after a hard fall.

Key Takeaways:

1. Muay Thai Journey:

- Discover how a pre-COVID charity boxing match pushed Tom to face his fears.

- Hear about his training with a world champion K1 Thai fighter and the lessons learned from taking punches every week.

- Understand the parallels between the discipline of Muay Thai and life’s challenges.

2. Creative Career Path:

- Follow Tom’s unconventional journey from the film industry to advertising, driven by his love for storytelling.

- Learn how Tom’s dyslexia became a superpower in his creative process.

- Explore the transformative impact of the School of Communication Arts 2.0 on his career.

3. Personal Reflections:

- Hear Tom’s take on empathy and how small, genuine moments can make a big difference.

- Dive into his belief in the power of pain and discomfort as catalysts for growth.

- Appreciate the value of meaningful connections and small victories in life and work.

4. Advice for Aspiring Creatives:

- Tom emphasizes the necessity of curiosity in the creative field.

What Really Matters with Michelle Sarpong: Purposeful Conversations in Advertising

Épisode 2

vendredi 12 juillet 2024 • Durée 24:20

Slip behind the scenes with Michelle Sarpong, the vibrant heartbeat at the core of the7stars. In today’s episode, Michelle opens the curtains on her almost six-year dance through the dynamic corridors of the agency, tracing the arcs and sparks that keep her chasing the horizon. From the rigid frameworks of law school to the fluid realms of media, hers is a story woven with threads of passion, resilience, and relentless evolution.

With Michelle’s voice as your guide, explore how she has sculpted her space within the7stars, turning her diverse past into a formidable bridge between the hungry demands of commerce and the nuanced needs of clients. She speaks of the human core of this industry—how the support of colleagues and the pulse of a dynamic work setting have been the bedrock of her growth.

She’s not one to sidestep the heavy hitters—Michelle tackles the big questions about AI’s splash in the media pool, dispelling fears with a poet’s grace. She argues for a harmony where technology clears the underbrush, setting the stage for human creativity and strategic finesse to play their parts.

Then there’s the shifting sands of workplace dynamics—hybrid models, talent retention, and what fun looks like when the world is watching through a post-pandemic lens. Michelle sketches a landscape transformed, advocating for a blend of flexibility and the irreplaceable spark of in-person collaboration.

And yes, while the stakes are high, Michelle lets her vibrant spirit shine through, from tales of her love for Arsenal to serendipitous late-night moments that steered her toward a career in media. Her energy captivates, her insights cut deep, and her passion for the pulse of media is unmistakable.

Whether you’re deep in the game, just peeking through the door, or thinking of switching lanes, this episode promises a deep dive into the evolving world of media, packed with raw insights, seasoned advice, and the infectious zeal of a woman who lives and breathes this industry.

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Media Matters - Andrew Spurrier-Dawes Shows Us Where Worlds Collide

Épisode 1

vendredi 3 mai 2024 • Durée 43:25

Join us for the debut episode of "Beyond the Brand," where we explore the profound personal and professional life of Andrew, a veteran in the marketing world whose career trajectory has taken him from early days in fast food to the cutting-edge of digital advertising technology. This episode dives into Andrew's multi-faceted life story, discussing his rise through the ranks, the pressures of maintaining a professional facade, and his personal battles with mental health.

What You'll Learn:

- How Andrew's early career in fast food shaped his work ethic and professional outlook.

- The challenges of separating personal identity from professional roles in the advertising industry.

- Insights from Andrew's experience in leading a successful media podcast and navigating the world of digital marketing.

- Andrew's candid discussions about his mental health, including severe depression and OCD, and how therapy has played a crucial role in his life.

- The importance of community and empathy in personal growth and professional success.

Featured Quotes:

- "Who am I? That's not just about my job. I'm also a dad, a husband, a brother — and these roles define me more than my professional title."

- "There's a person I put across to keep me safe. Safe from vulnerability, safe from harm."

- "It's not about the number of people you manage, but how you manage to make an impact on people."

Episode Timestamps:

- [00:01:30] Introduction to Andrew's early career

- [00:12:45] Discussing the transition from fast food to advertising

- [00:25:00] The inception and impact of the MediaCom podcast

- [00:37:15] Mental health revelations and the therapeutic journey

- [00:52:10] The role of community and empathy in professional life

Trailer

jeudi 2 mai 2024 • Durée 01:12

Go deeper than industry news and trends. Join Alex Cheeseman, Head of Enterprise Business at Outbrain, as he sits down with the people who shape the world of marketing and advertising. This podcast delves into the human side of the industry, exploring the challenges, triumphs, and personal journeys of those who dedicate their lives to connecting with audiences.

More than just marketing tactics, we uncover:

The passions and motivations driving today's leading professionals
The real-world impact of marketing and advertising
Lessons learned and insights gained from diverse experiences
Inspiration to think differently and create positive change within the industry and beyond

Whether you're a seasoned marketer, a budding entrepreneur, or simply curious about the forces influencing the messages you see every day, this podcast offers a fresh perspective and valuable insights.

Subscribe now and join us as we explore the human stories that make marketing and advertising more than just a business.

Lire plusRéduire

From Seaside to Silicon: Unpacking James Green's Path to What Matters Most

Épisode 11

lundi 24 mars 2025 • Durée 21:26

Podcast Description

Join us on "What Matters Most" as we dive deep with James Green, Marketing Effectiveness Lead at Samsung. In this episode, James shares his journey from a quiet seaside town to the heart of London's bustling tech scene. Discover how his upbringing, combined with a relentless curiosity and a drive to prove himself, propelled him into a key role at one of the world's leading tech companies. James opens up about the people who shaped his career, the challenges of moving to the city, and how staying curious has been his cornerstone for success.

Key Takeaways

The Importance of Curiosity: James emphasizes how a curious mindset has been crucial in navigating his career and in driving marketing effectiveness at Samsung.
Transition Challenges: Insights into the difficulties of moving from a small town to a major city and how those experiences shaped his career and personal growth.
Role of Mentors: The significant impact of mentors in James's life, providing guidance and shaping his approach to marketing and relationship building.
Cultural Shifts: How adapting to cultural and professional environments in London was pivotal for his personal development and career trajectory.
Professional Identity: James discusses finding his niche in marketing effectiveness, blending strategy, data, and client leadership to make impactful decisions.

Quote Highlights

"Curiosity is innate for humans...we should all be curious to certain extents, but certain people are more curious than others."
"It's about being curious as to why things are happening and not necessarily feeling like you are a certain person at a certain point in life."
"I think curiosity can get you quite far...it opens so many doors by asking the right questions."
"Moving to London gave me the platform to then go and excel and find out...prove those people wrong, those teachers wrong, which I thought was looking back now, it's unbelievable that a teacher could tell you that you're not going to go anywhere in life just because of where you are from."
"I saw it as an opportunity to go to London, find myself, and then also, prove those doubters wrong."

Extra Reasons to Listen

From Keywords to Kindness: Patrick Zinga’s Journey to What Matters Most

Épisode 10

mercredi 12 février 2025 • Durée 39:30

In this inspiring episode of "What Matters Most," Patrick Zinga, Head of Automated Media and Technology at Heineken, opens up about his journey from an immigrant background to a leading role in the media industry. Patrick discusses the challenges and triumphs of in-housing digital media buying at Heineken, the evolving role of AI in marketing, and the profound impact of personal roots and experiences on his professional path. He delves into the importance of nurturing relationships and the transformative power of every interaction, sharing his belief in the ripple effects of kindness and understanding. Through his narrative, Patrick offers insights into how aligning one’s career with personal values and experiences can lead to meaningful success and influence. Join us as Patrick reflects on the intersections of culture, technology, and human connection, providing valuable lessons on leadership, adaptation, and the enduring significance of our actions.

Key Takeaways

Impact of Roots on Professional Path: Patrick’s immigrant background and personal history deeply influence his career and leadership style, demonstrating the power of personal history in shaping professional identity.
Leadership in Media: Insights into the in-house transition of digital media buying at Heineken, revealing challenges and triumphs that come with such strategic shifts.
The Role of AI in Marketing: Discussion on how AI is changing the marketing landscape, particularly in search marketing and creative development.
Importance of Building Relationships: Emphasizes the critical role of relationships in career progression and personal growth, advocating for strong networks both within and outside the workplace.
Philosophy on Life’s Impact: Patrick’s view on the ripple effect of actions and interactions highlights the potential of everyday encounters to lead to significant societal contributions.

Quote Highlights

On Influence and Impact: "I might not be the individual that cures cancer, but the way the ripple effect works, I might meet that person on the train, and that could be the spark that completely changes their outlook on life."

Extra Reason to Listen

The Pulse of Media: Seun Odeneye on Balancing Identity and What Matters Most

Épisode 9

mercredi 18 décembre 2024 • Durée 24:57

Description:

Join Seun Odeneye, Managing Director at IPG UK and Ireland, as he delves into his vibrant journey through media, culture, and identity. From his early years in Deptford to leading a major media hold co, Seun shares how his upbringing, family values, and educational experiences shaped his professional life. This episode offers a deep dive into the challenges and triumphs of adapting to new environments and the power of staying true to one's roots while rising in a competitive field.

Key Takeaways:

Adaptation and Authenticity: Insights into Seun's ability to adapt culturally and professionally without losing his core identity.
Impact of Background: The significant influence of Seun's upbringing and family dynamics on his career and leadership style.
Navigating the Media Industry: Understanding the role and mechanics of a media agency and how it drives client success.
Leadership Insights: Lessons on leadership, including the importance of listening and the transformative power of receiving and acting on feedback.
Community Engagement: Seun's commitment to community service, particularly his work with young people and his pastoral duties, highlighting the integration of personal values into professional life.

Quote Highlights:

"Adapting doesn't mean losing your identity; it's about adding facets to who you are to navigate different environments successfully."
"You are a product of your environment, but you can choose what that environment influences."
"Leadership is not just about leading; it's about listening, adapting, and constantly improving."

Extra Reason to Listen:

Explore how personal history and cultural identity play crucial roles in shaping professional paths. Seun's story is a testament to the power of resilience, adaptability, and remaining true to oneself in the ever-evolving landscape of media and advertising.

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What Matters Most Podcast – Détails, épisodes et analyse

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