Explorez tous les épisodes du podcast What if We?
| Titre | Date | Durée | |
|---|---|---|---|
| Main Character Energy: The Psychology of Audience Identity | 30 Oct 2025 | 00:21:28 | |
What if we stopped thinking about audiences as demographics and started seeing them as heroes of their own stories? In this episode of What If We?, guest host, Sheri Klein, Senior Director of Research and Strategy at RALLY, sits down with Principal Hillary Moglen and Riki Conrey, Principal Scientist at Harmony Labs, to unpack how audience identity shapes persuasion. From the shows we watch to the personal conflicts we face, our media choices reflect more than just preferences; they reveal our values, aspirations, and worldviews. Together, Hillary and Riki explore how advocates and communicators can move beyond “reaching everyone” to instead meet audiences where they are, address their concerns, and craft stories that resonate deeply. They also share why the “movable middle” isn’t about convincing people to agree, but about understanding their internal conflicts and helping them see the choices in front of them. If you’ve ever wondered how to tailor messages that move people toward shared understanding and action, this episode offers both the art and the science behind it.
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| 'No One Trusts a Phony:' What Authenticity in Action Looks Like | 16 Oct 2025 | 00:19:42 | |
Authenticity isn’t just a buzzword—it’s the foundation of trust, influence, and real persuasion. In this episode of The Art and Science of Persuasion series, Kaitlin Funaro sits down with RALLY Principal Latia Curry Harrison to talk about why authentic, genuine communication matters more than ever in a world flooded with polished messaging. They explore how leaders and organizations can show up authentically—even within the guardrails of talking points—by embracing vulnerability, rejecting jargon, and backing up words with meaningful action. From public figures like AOC and Charlamagne tha God to lessons from the advocacy space, this episode unpacks real examples that make messages feel real and what makes them fall flat. In This Episode:
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| What If We… Launched a Podcast? | 18 Jun 2025 | 00:00:21 | |
Introducing What If We? Host: Kaitlin Funaro, Principal @ RALLY About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| Emotions > Facts: How MTV’s 16 & Pregnant and Jersey Shore became an advocacy juggernaut | 02 Oct 2025 | 00:20:14 | |
Why do we remember stories, not statistics? Persuasion isn’t just about presenting the facts—it’s about connecting with people on an emotional level. Today in our series The Art and Science of Persuasion, Kaitlin Funaro talks with Stephen Friedman, former president of MTV and adjunct professor at Columbia University, and Jason Rzepka, Senior Director at RALLY, to discuss how storytelling and emotional engagement can drive real-world impact. From MTV campaigns that shaped cultural conversations to lessons for today’s advocacy work, they reveal why tapping into emotion often works better than relying on data. In This Episode:
Read more: About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| The Art & Science of Persuasion: How We Change Minds | 18 Sep 2025 | 00:26:42 | |
What does it mean to be persuaded? And why do so many of us resist the idea of changing our minds? Persuasion isn’t just about convincing—it’s about influence, connection, and building shared understanding. And in today’s polarized world, it might be one of the most important tools advocates have. This episode kicks off a special series on persuasion. Over the next six episodes, we’ll explore the principles that make persuasion possible—how identity shapes who we listen to, how emotions matter more than facts, and how we can use connection and storytelling to bridge divides and make progress on sticky issues. Today, Kaitlin talks with research director Sheri Klein and Dr. Nichole Argo, social psychologist and founder of the TogetherUp Institute. They unpack what persuasion really means in advocacy today, why going on the attack often backfires, and what the research tells us about how people actually change their minds. From sacred values to the power of community, they explore how communicators can use persuasion to build a “bigger we.” In This Episode:
To hear more conversations about community and belonging, check out the podcast Reimagining Us with Nichole Argo & Scott Hutcheson. About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| 15 Min FAQ: Becoming A LinkedInfluencer & Cracking the LinkedIn Algorithm | 04 Sep 2025 | 00:16:35 | |
LinkedIn—it’s not just an online résumé. It’s a platform for storytelling, visibility, and connection. When used strategically, it helps decision-makers, partners, and allies find you, learn from you, and amplify your work. RALLY's Kaitlin Funaro chats with the pod's favorite digital expert Elyse Dickson Becker and thought leadership extroidinare René Verma to break down all the essentials of LinkedIn — from what the algorithm rewards, to the role of video, visuals, and engagement, in just 15 minutes (well, almost!). In This Episode:
Read More: How the LinkedIn algorithm works in 2025 LinkedIn Algorithm Explained & How It Works What LinkedIn Golden Hour Algorithm Means for Early Engagement About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| Building a Digital Community - Part 2 | 21 Aug 2025 | 00:13:27 | |
Episode Summary In part two of our series, Building a Digital Community, RALLY’s Kaitlin Funaro is back with Jack Spiegelman and Maha Ghandour from our digital team to dive into what it takes to build strong digital communities. This episode is all about community management — the often invisible, always essential work of building digital culture that can handle the heat. From moderating comment sections to managing a viral moment gone wrong, this is your blueprint for turning followers into a values-aligned, engaged community. In This Episode:
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| Building a Digital Community (Without Feeding the Trolls) - Part 1 | 07 Aug 2025 | 00:13:07 | |
When you're trying to break through online, playing it safe doesn't always cut it. In part one of this two-part series, RALLY's Kaitlin Funaro sits down with Jack Spiegelman and Maha Ghandour from our digital team to talk about how to embrace controversy strategically. From knowing when to lean in to how to prep your team for the reaction, they unpack what it takes to post with purpose and build power, not just attention. In This Episode:
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| 15 Min FAQ: Influencers & Digital Advocacy | 24 Jul 2025 | 00:15:32 | |
Are influencer campaigns worth it? If you’ve ever asked yourself (or your comms team) that question, this episode is for you. From how to find the right creators to how much budget you really need, RALLY's Elyse Dickson Becker and Maha Ghandour break down everything you’ve ever wanted to know about influencer engagement for advocacy campaigns…in just 15 minutes. In This Episode:
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| Why "Everyone" Isn't a Strategy | 10 Jul 2025 | 00:12:57 | |
When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been told your message should speak to all, this one is for you. In This Episode:
Resources:
About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||
| Love, Justice & the Legacy of the Prop 8 Fight | 25 Jun 2025 | 00:27:33 | |
Ten years after the Supreme Court victory for marriage equality nationwide, we revisit the fight that came before it: against California’s Prop 8. RALLY's Felix Schein and Prop 8 plaintiff Kris Perry share firsthand stories about shifting public opinion and the cultural battle behind this legal victory for LGBTQ+ rights. In This Episode:
Credits: About RALLY: RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges. Where you can find us:
Do you have an idea for an episode or want to connect with us? Say hello at pod@wearerally.com. | |||